Podcasts about distinctive

“…and today we're talking about a monkey that pays for long distance. But more on that later.” Description Tiny primate, about the size of a large squirrel compared to other tamarins Soft, silky fur in a mix of gray, black, and brownish hues Distinctive long, white mustache that droops like a hipster's finest facial hair […]

What does it really mean to be a kind and ethical pet care provider? In this episode, Helen Motteram of The Pet Professional Network shares her personal story of burnout, bullying, and the powerful impact of kindness in an industry that often lacks support. She explains how ethical pet care involves both the animals and the humans who love them, and why setting clear boundaries is crucial to sustainable compassion. Helen also unpacks common ethical dilemmas pet sitters face and how we can stay grounded in our values through them. Whether you're new or experienced, her message encourages you to cultivate personal touch and protect your own wellbeing as part of professional kindness Main Topics Burnout and industry bullying Defining kindness in business Setting boundaries with clients Ethical dilemmas in pet care Maintaining personal touch while scaling Main Takeaway: “You can't be friends with everyone. But having a small group of cheerleaders you trust makes all the difference.” In the pet care industry, it's easy to feel isolated—especially when you face difficult client relationships or judgment from peers. That's why it's essential to find your people. The ones who get it. The ones you can ask the hard questions and be vulnerable with. Not everyone will be your supporter, but when you find your cheerleaders, hold them close—they're the ones who remind you why you started and help you keep going. About our guest: I'm Helen - a Behaviourist, Coach and International Speaker and have loved and worked with animals all of my life. From rescue work, travelling overseas to work with hundreds of dogs, to helping my own dog, Sally, overcome her own fear of other dogs. But it's not only animals that I'm passionate about. I help kind, ambitious, hardworking pet professionals to have more fun, more time and greater confidence in their business. With a focus on how to create a niche that fits to your personality or branding! I feel we all offer something truly Distinctive and we should embrace our individuality. So that's where I come in. To offer a soundboard and someone who can walk in your shoes. I'm the proud founder of the Pet Professional Network, a community that offers business support and networking for ethical pet professionals all across the globe. When I'm not working I'm running crazy marathons to raise money for bird rescue and spending time with my husband and Mum who've always been an inspiration. Links: Helen@petpronetwork.com https://www.helenmotteram.com https://www.petpronetwork.com https://www.facebook.com/petpronetwork Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

Obie and Shaun sit down with Joe Robinette, a longtime friend of Obie's, to talk about his life journey toward manhood and when God began getting his attention.

Friends was a hit sitcom released in the 90s, known for its feel-good humour and iconic characters. The show's success is a sight to behold, maintaining popularity even to this day. Though not only was it loved by millions, but it's also a case study in superb branding. In particular, its theme song is the perfect distinctive brand asset. In this episode we break this down and discuss why.Evidence-based brand strategist Jack Ferguson is your host.He discusses: How “I'll Be There for You” became a masterclass in distinctive branding, and how it endured for 30 yearsHow the song's composers capitalised on the song's initial interestThe compounding salience effect: how a single asset multiplied exposure and made the Friends brand iconicHow to recognise “Friends potential" in other brands (with examples)How to design your own brand promotional flywheel, inspired by this Friends case studyHelpful Links: Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepushFollow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTokFollow The Push on Instagram here: InstagramVisit The Push website here: For Senior Marketers...By Senior Marketers | The PushVisit Jack's personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson

James Coburn is an old hat in hospitality. Hosting and making coffee are no doubt as easy as breathing, yet he has also carved out a distinctive voice in content creation. Through his social media personality, Human Tabasco, James shines a witty and unflinching light on the many colourful—and sometimes all-too-familiar—characters who walk through the venue doors. https://www.instagram.com/humantabasco/?hl=en SUBSCRIBE TO OUR NEWSLETTER FOR EXCLUSIVE ARTICLES, NEWS, GIVEAWAYS AND BEHIND THE SCENES https://deepintheweeds.us6.list-manage.com/subscribe?u=d33e307cf7100cf947e2e6973&id=d17d8213f5 Follow Over a Glass https://www.instagram.com/overtheglasspod  Host Shanteh Wale https://www.instagram.com/shantehwale/?hl=en Executive Producer Rob Locke https://www.instagram.com/foodwinedine/ Executive Producer Anthony Huckstep https://www.instagram.com/huckstergram/ LISTEN TO OUR OTHER FOOD PODCASTS https://linktr.ee/DeepintheWeedsNetwork Over a Glass is a wine & drinks podcast with Shanteh Wale exploring the personalities, stories and landscape of the wine and drinks business. An Australian Wine and Drinks Podcast from the Deep in the Weeds Network.

Those who walk in intimacy with God have been entrused with divine assignments from the Lord. The power of God is not for our entertainment but for our empowerment & transformation.1Cor 2:9-10 / Ps 18:1 / John 15:12-15 / Deut 29:29 / Amos 3 / 1Cor 14:7 / 1John 2 / 1Cor 14:6 / 2Cor 3:2-3 / 1Cor 14:12

Distinctive white pinnacles top the Basilica of St. Mary in Natchez, built by Bishop John Chanches in the 1840s.("Cradles of Catholicism" series, no. 42, Mississippi)

Sponsored By ClickFunnels Live - Las Vegas Date: October 22nd I will be speaking and teaching this material live on stage with exclusive bonuses for attendees. Virtual seats available. Join me In this episode, Sean breaks down the single most important element of your marketing: the hook. Learn why the first seven words you write can literally determine whether your content gets ignored or generates sales. This is the foundation episode of Season 7's 16-episode roadmap to building a growth engine that pays for itself every 30 days. Key Takeaways What Is a Hook? A hook is whatever people see, read, or hear first. It's the opening line of your video, the first words in your headline, your email subject line, or the visual that pops up before you speak. Without a killer hook, nothing else in your marketing matters. The Two Types of Hooks Verbal Hooks: Labels that call out your audience Sharp questions Conditional statements ("If you're struggling with X...") Commands Bold statements Lists Mini stories Provocative statements Nonverbal Hooks: Pattern interrupt visuals Unusual props Surprising camera cuts Distinctive sounds Pro tip: Combine verbal + nonverbal for "multimodal" hooks that hit attention from multiple angles. The 70-20-10 Rule 70% - More of what's already working (your proven winners) 20% - Winner-adjacent content (variations on proven hooks) 10% - Big, crazy, new experiments The Hook Tracker System Create a simple spreadsheet with: Hook name Actual hook copy Outcome/results Link to where you used it Always test at least 2 hooks per campaign - never just pick one and hope. Resources Mentioned Free Tools (Available in Show Notes): Hook Tracker Template - Simple spreadsheet to track what's working AI Hook Generator Prompt - Generates 55+ world-class hooks in under 2 minutes across 11 categories including: Pattern break hooks Open loop hooks Identity ping hooks Status and safety hooks Reward preview hooks Proof hooks Pricing hooks Fast cash/lightning hooks Closing hooks Branding hooks The 30-Day Payback Engine Connection Strong hooks = Better attention = Cheaper clicks = Better show-up rates = Faster upsells The Goal: Make your gross profit in the first 30 days cover your customer acquisition costs, so your growth pays for itself. Hook Examples by Business Model SaaS Companies: "Launch fully configured in 4 hours, or we pay your first month" Course Creators: "One module in 7 days that fixes your most urgent pain—and you keep it forever" Service Providers: "Strategy session booked in 60 seconds + $197 credit if we can't help" Weekly Hook Creation Rhythm Monday: Research - Collect 10-20 outlier hooks from your niche Tuesday: Write 50 hooks total (35 from winners, 10 winner-adjacent, 5 moonshots) Wednesday: Record 10 hook variations per content package Thursday: Edit - Pair hooks with content sections and CTAs (assembly line style) Friday: Ship across platforms and update your hook tracker Weekly: Keep top 10%, kill bottom 10%, repeat Critical Hook Rules ✅ For email subject lines: 7 words or less ✅ For social: You have 0.007 seconds to stop the scroll ✅ Clear beats clever - Every. Single. Time. ✅ Shorter is stronger - If you can cut words and keep impact, do it ✅ Split test everything - Use A/B testing (10% one hook, 10% another, winner gets 80%) Common Hook Mistakes to Avoid Vague hooks - If your audience can't self-identify instantly, it's too broad Fancy words over simple promises - Don't get cute All verbal, no visuals - Make it multimodal when possible Guessing instead of tracking - Log everything Starving the 70% - Stop reinventing weekly; repeat what works 100x more than you think This Week's Homework Write These Hooks (Manually or Using AI Tool): 3 identity hooks ("If you're a [blank]...") 3 question hooks ("What if you could [blank]?") 3 conditional hooks ("When you finally [blank]...") 3 command hooks ("Stop doing X and start...") 3 strong statements ("Here's the truth nobody's telling you...") 3 list/step hooks ("The 5 ways to...") 2 nonverbal ideas (weird prop, unusual sound, visual element) Deploy This Week: Pick your top 5 hooks Read them out loud Tighten each one (cut every unnecessary word) Add to your hook tracker Test at least 5 hooks this week DM Sean your top 3 and tell him which one you think will win What's Next Next Episode: Building Your Content Factory Learn how to take 50 hooks + 5 content sections + 3 CTAs and create 150+ content variations per week without burning out. Season 7 Roadmap Preview Lead System Series (4 episodes): Hooks that make people stop Building your content factory Branding that creates instant trust Turning customers into your marketing team Sales Series: Closing without feeling sleazy Building undeniable proof Delivery Series: Making each customer worth more Retention strategies Profit Series: Lightning offer plays Premium pricing strategies Simple margin improvements Final Episodes: Offer stacks and architecture Proof systems that scale Complete 90-day game plan Connect with Sean DM your top hooks and results at https://www.instagram.com/thinkingbigcoaching Remember: Everything you create needs a HOOK.

Michael Reeves • Selected Scriptures • Sermon Notes (Video) • Grace Community Church

pWotD Episode 3075: Yom Kippur Welcome to popular Wiki of the Day, spotlighting Wikipedia's most visited pages, giving you a peek into what the world is curious about today.With 412,350 views on Thursday, 2 October 2025 our article of the day is Yom Kippur.Yom Kippur ( YOM kip-OOR, YAWM KIP-ər, YOHM-; Hebrew: יוֹם כִּפּוּר‎ Yōm Kippūr [ˈjom kiˈpuʁ], lit. 'Day of Atonement') is the holiest day of the year in Judaism. It occurs annually on the 10th of Tishrei, corresponding to a date in late September or early October.Rooted in the Torah's commandments, in antiquity it centered on the High Priest's Temple service and has since evolved into a day of atonement and repentance, reflection, confession, and seeking forgiveness from both God and others. The day's main observances consist of full fasting and abstaining from physical comforts, attending extended prayer services (usually at synagogue) and reciting confessional prayers. Some modern Jewish denominations, such as Reconstructionist Judaism, focus less on sins and emphasize personal reflection, goal-setting, and intentions for the year ahead.Along with Rosh Hashanah, it forms the High Holy Days, concluding the Ten Days of Repentance by sealing the judgment begun on Rosh Hashanah and highlighting teshuva (repentance), unity, and closeness to God. Distinctive practices include five prayer services, the Kol Nidre and Avodah liturgies, and wearing white to symbolize purity. In Israel, public life largely comes to a halt, while globally it is observed by both religious and secular Jews. Beyond religious contexts, it carries cultural significance, with public figures honoring the day, and in 2016 it was officially recognized as a United Nations holiday.While Jewish tradition links Yom Kippur to Moses, some scholars suggest it emerged later, around the 5th–4th century BCE as a priestly innovation, with its scapegoat ritual having historical parallels in an ancient Syro-Anatolian practice of symbolically transferring impurity to animals.This recording reflects the Wikipedia text as of 03:03 UTC on Friday, 3 October 2025.For the full current version of the article, see Yom Kippur on Wikipedia.This podcast uses content from Wikipedia under the Creative Commons Attribution-ShareAlike License.Visit our archives at wikioftheday.com and subscribe to stay updated on new episodes.Follow us on Bluesky at @wikioftheday.com.Also check out Curmudgeon's Corner, a current events podcast.Until next time, I'm neural Joanna.

Its Enduring Conviction Its Gospel Confidence Its Humble Conclusion

Feliks Banel's guest on this BONUS EPISODE of CASCADE OF HISTORY is Bud Withers, longtime Northwest sportswriter and author of a new history about the Apple Cup - the annual cross-state college football rivalry game between the University of Washington Huskies and Washington State University Cougars. The first meeting of the two teams was in 1900, and this year will mark the 117th edition of the Apple Cup (it was cancelled a few times in the past due to wars and pandemics). Withers' book is called “Too Good to Be Through: The Apple Cup is Distinctive (and in Peril).” In this interview, he talks about the history of the game, and the recent conference realignment which has meant moving the game from late November to mid September, and which may mean it goes away entirely after 2028. This year's Apple Cup will be played on Saturday, September 20, 2025 in Pullman, Washington. Bud Withers spoke to CASCADE OF HISTORY on Wednesday, September 17, 2025. For more information on “Too Good to Be Through: The Apple Cup is Distinctive (and in Peril)” by Bud Withers: https://budwithers.com/ CASCADE OF HISTORY is broadcast LIVE most Sunday nights at 8pm Pacific Time via SPACE 101.1 FM in Seattle and gallantly streams everywhere via www.space101fm.org. The radio station broadcasts from studios at historic Magnuson Park – located in the former Master-at-Arms' quarters in the old Sand Point Naval Air Station - on the shores of Lake Washington in Seattle. Subscribe to the CASCADE OF HISTORY podcast via most podcast platforms and never miss regular weekly episodes of Sunday night broadcasts as well as frequent bonus episodes.

Distinctive songwriter Cass McCombs takes a broad view of the American experience – from the mundane to the mythic. His new songs from a wide-ranging double album -  Interior Live Oak contain “specific detail amid strange painterly settings” (The Guardian) and remain hopeful despite the feeling of listening to someone who has lived the extreme aspects of modern life. Cass McCombs plays a stripped-down set, in-studio.Set List: 1. Missionary Bell 2. Home At Last 3. Peace

Design Gaps, Inc. v. Distinctive Design & Construction LLC

In the Tudor and Stuart period towns in the UK were still predominantly wooden  but moving to brick construction was a hallmark of success.  Distinctive styles such as Oriel windows and elaborate carvings were seen on the buildings of the wealthy.  Meanwhile the houses of the poor remained meagre and crowded. Join us as we continue our series on the development of town and cities.  Send us a text

This message is Part 1 of our Sunday night series Baptist Distinctives. In this introduction, we explore what makes Baptists unique, why those distinctives matter, and how they shape the life of our church today. From the authority of Scripture to the importance of believer's baptism, this series lays a foundation for understanding and living out our Baptist convictions in a way that honors Christ and serves His church.

In this episode, Pastor Dan Smail and Vicar Wendy Farone share what makes Lutheranism distinctive! Discussions of these distinctions include a brief history, Luther's perspective that we are saved by grace through faith alone, and why we are called to "Sin Boldly" because we trust in God's grace, as well as other related topics. Bonus: A behind-the-scenes clip of our prerecording banter! Resources:Here I Stand: A Life of Martin Luther by Roland H. Bainton            The Reformation: A History by Diarmaid MacCulloch

Every educator sends signals to students that, consciously or unconsciously, determine who experiences belonging—and who doesn't. When students perceive they do not belong, they are at risk for a host of adverse consequences. Conversely, when students feel a sense of belonging, it can lead to an abundance of positive personal, social, and academic outcomes. How can instructional coaches and school leaders support teachers in identifying unconscious actions that interfere with our intended message of valuing each learner? How can we intentionally plan actions that nurture a community that embraces differences? In Powerful Student Care: Honoring Each Student as Distinctive and Irreplaceable, authors Kathleen Budge and Grant Chandler provide insights and practical support. Read the article, "The Signals We Send About Who Belongs" here.  Connect with Kathleen: parrettassociates@gmail.com Connect with Grant here. Subscribe to the Steve Barkley Ponders Out Loud podcast on iTunes or visit BarkleyPD.com to find new episodes! 

How do you go from a £500 startup to a £200 million brand?On this week's Screw It Just DO It, I speak to Juliet Barratt, co-founder of Grenade. If you've ever picked up a Carb Killa bar, you've seen the impact of brand, timing, and relentlessness in action. Juliet and her husband launched Grenade during a recession, built it into a market leader, and sold it to Mondelez for a nine-figure sum.But this isn't just another glossy success story.Juliet opens up about the toll of selling your business, what she'd do differently, and why founders need to be laser-focused on product, branding, and fit. She also shares hard-earned lessons about scaling with your partner, the value of mentorship, and what the real road to a global brand looks like. Whether you're building a business, preparing for a raise, or staring down an exit, this is the unfiltered version most founders never hear.Key TakeawaysBrand is everything. Distinctive packaging and positioning were critical to Grenade standing out in a saturated market.Timing matters. Launching during a recession forced focus and discipline, but also provided unexpected opportunities.The exit isn't always a win. Juliet opens up about regretting their early sale of equity and the emotional cost of parting with the brand.Founders must protect focus. Know when to bring in professionals, and stay close to what makes the brand work.Scaling with a partner is hard. Clear boundaries and mutual respect were vital to building Grenade as a husband-and-wife team.

This week we are considering Uranus in the 10th. There are some Astrologers with this placement. However it's not a definite indicator of this. Astrodatabank lists 171 (famous) Astrologers with this and only 25 Heads of State. Here is the website of the Herschel Museum where Uranus was discovered in the house where William Herschel lived with his sister Caroline https://herschelmuseum.org.uk/   Donna Cunningham Leo Asc, Sun in Cancer in 12th, Moon in Aries in 9th, Uranus in Taurus in 10th   Emmanuel Macron Capricorn Asc, Sun in Sagittarius in 12th, Moon in Taurus in 4th, Uranus in Scorpio in 10th Donald Trump Leo Asc, Sun in Gemini in 10th, Moon in Sagittarius in 4th, Uranus in Gemini in 10th Chris Brennan Aquarius Asc, Sun in Scorpio in 9th, Moon in Aquaruis in 1st, Uranus in Sagittarius in 10th   

In which Tom plays through a couple of games Paul enjoyed experiencing back in 2024. But did he get on with them? Or will this be the recommendation-based betrayal that ends the podcast once and for all? Games discussed: Thank Goodness You're Here! Tinykin Check out our Twitch channel at www.twitch.tv/playingcatchup Get in touch with the show via Bluesky Intro / outro music by Princess Stephen Artwork by BigShimmeryWall

Everything Counts is a bi-weekly podcast series that dives into money and financial wellness, hosted by 702's Motheo Khoaripe. Each episode unpacks practical aspects of personal finance-how to save, spend, invest, and make smart decisions to boost your financial well-being. In this episode, Motheo sits down with Itumeleng Merafe, head of Investec Private Banking, to explore how a wealth mindset can set you up for financial success. They discuss the habits that set successful people apart – from setting financial goals, to building resilience, staying flexible and investing in yourself. You'll hear powerful insights into the minds of high achievers, how to master the wealth mindset in a world of social comparison, and the difference between savings and investing. Whether you're just starting to learn about money and investing or looking to level up your financial thinking, this episode delivers practical steps and mindset shifts that can help you take control of your future. 00:00 Introduction 01:00 What is a wealth mindset? 03:00 How do you support a wealth mindset on a daily basis? 05:00 How important is flexibility in building long-term wealth? 06:50 How is wealth created through savings? 08:00 Distinctive habits that contribute to financial success 09:30 Delayed gratification and setting financial goals 12:00 The value of mentorship and learning about money 12:30 Balance is key to the wealth building mindset 13:15 How do you start again when things go wrong? 15.40 Mental shifts for cultivating a growth-oriented mindset 18:30 The importance of adaptation 20:45 Leadership and the wealth mindset 22:30 Setting financial goals with a wealth mindset 24:30 Risk taking and understanding your own risk appetite 27:00 Myth busting: what sets successful people apart? 29:30 The role of your financial advisor in wealth building Investec Focus Radio SA

The 1KH "A House For Community" coaching cohort combines over 25 years of training, research, and live experience into what we aim to be the best, most comprehensive, impactful, and sustainable programs for launching and growing your house church. In this episode, we dive into the 10 distinctives that separate A House For Community from the few other options out there when it comes to house church coaching and training. These are things we've worked long and hard to perfect and include, to be the most theologically robust, but also to be the most practical - to combat the top 10 mistakes we've made and experienced in our own journey (see the last episode for those things to avoid!). If you're thinking about starting a house church and are considering getting some help, here's why 1KH might be right for you. At the very least, it'll give you some things to think about as you continue on your journey! In this episode, we talk about: 0:00 Intro 2:18 Distinctive 1: Respects the Unique Role of the Hosting Household 3:15 Distinctive 2: Designed Around Maximizing Sustainability 3:59 Distinctive 3: Finds First Principles From 1 Cor 10-14 5:28 Distinctive 4: Releases The Largest Number of Gifts To Build Up The Body 6:46 Distinctive 5: Strives for Unity with all Expressions of the Church 7:58 Distinctive 6: Models Local Accountability to Elders (City Fathers) 11:02 Distinctive 7: Focuses the Community on the Mission to Multiply Disciple-Makers 11:37 Distinctive 8: Clear Model for Multiplication 11:56 Distinctive 9: Prioritizes the Depth of Relationship and Dynamic Interdependence 12:48 Distinctive 10: Provides an Ongoing Connection 13:54 What's Involved and How To Join RESOURCES: Apply for Coaching: https://www.1kh.org/communitycoaching ---

Learn to listen to God's voice.Throughout all dispensations, to hear God's voice has always been the basic, unvarying requirement for all ongoing relationship with God.Support the show

Learn to listen to God's voice.Throughout all dispensations, to hear God's voice has always been the basic, unvarying requirement for all ongoing relationship with God.Support the show

The gifted young Hungarian/American pianist Julia Hamos presents Ellis Island, one of the most impressive solo piano debut releases in recent memory, featuring works by Kurtag, Bartok, Ligeti, Meredith Monk, Charles Mingus and Schubert. Promotional video - https://www.facebook.com/reel/621337480674569Ligeti's Fanfares - https://www.youtube.com/watch?v=tItbf6F-M3ALink to purchase - https://www.prestomusic.com/classical/products/9759948--ellis-island?srsltid=AfmBOorpob-cx3Rc0JrrcaEg1sIz9QHIn6gnHJQ7ssacJ2q_cgF5Irm-

Welcome back to Red Letters! In today's message, “The Christian Distinctive,” Pastor Kelly Kinder dives into Matthew 5:13-16 and reminds us that Jesus doesn't ask us to become salt and light—He boldly states we already are. That single truth reframes every conversation about identity, influence, and purpose.Salt mattered in ancient kitchens because it preserved meat from rot and drew out rich flavors. Kelly shows how believers carry the same function in society: slowing moral decay and making truth compelling. But Jesus adds a caution: salt can lose its bite. When we compromise conviction to fit in, our presence no longer preserves anything, and culture shrugs us off. Kelly explores practical ways to stay “salty,” from guarding personal holiness to speaking hard truths in love.The metaphor of light lifts the conversation higher. One lamp can change a room; one city on a hill guides travelers for miles. Light's power is in visibility, not volume. Jesus invites us to place our everyday lives on a stand where neighbors, coworkers, and classmates can see good works that reflect God's heart. Kelly illustrates this with stories of ordinary disciples: a mechanic who refuses dishonest upsells, a teen who befriends the outsider, a mom who hosts weekly dinners for single parents. Their influence isn't flashy, but it directs attention to the Father.Three questions drive the message: Where are you positioned to shine? How can your conduct make the gospel attractive? Why do you do it— for personal acclaim or for God's glory? Ephesians 5:8 and Proverbs 4:18 remind us that light grows brighter when we walk in step with the Spirit, hinting that our best impact may still be ahead.If you're weary of identity labels tied to titles, successes, or social media metrics, this conversation will breathe fresh freedom. Kelly's honest anecdotes and Scripture-rich teaching equip you to step into your God-given role with courage and joy.

What does it really look like to go from unclear offers… to $40K contracts? In this episode, I'm joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program. Before TDE, April struggled to explain her process to potential clients and close high-value deals. After building her Distinctive Edge and a clear, client-facing framework? → She closed a $40K contract → Booked out her client roster → Left her 9-5 to go full-time in her business Listen in to hear exactly what shifted — and how April now confidently pitches (and lands!) her dream clients. →Follow April on Instagram: https://www.instagram.com/itsaprilwilhelm/  →Ready to build YOUR Distinctive Edge? DM me “TDE” or apply here: https://meganyelaney.com/tde   

Go to http://kindafunny.com/XREAL to grab yours now! IO's James Bond game has an official title, we're going to see more The Witcher 4 tomorrow, and the Hi-Fi Rush studio is hiring for a new action game. Thank you for the support! Run of Show - - Start - Housekeeping We're throwing a SWITCH 2 LAUNCH PARTY Today after, KFGD, you'll get: If you're a Kinda Funny Member: The Roper Report   - - James Bond Game From Hitman Dev Has a New Title, 007 First Light, Official Reveal This Week - Ad - The Witcher 4's Unreal Engine 5 In-Game Features and Technology Set to Be Revealed Tomorrow - Hi-Fi Rush Dev Tango Gameworks 'Remains Dedicated to Distinctive and New IPs,' as It Starts Hiring for New Action Game - Wizards of the Coast signs publishing agreement with Giant Skull - Wee News! - SuperChats & You‘re Wrong Learn more about your ad choices. Visit megaphone.fm/adchoices

SummaryIn this episode, Marc Binkley and Vassilis Douros discuss various topics, including brand purpose, insights from Google Marketing Live, the impact of AI on advertising, the decline of Hudson's Bay, and strategies for capturing consumer attention in a digital landscape. They also highlight a humorous advertising campaign featuring Jason Alexander.Enjoy the show!Follow our updates:https://www.linkedin.com/company/sleeping-barber/Our Hosts:Marc Binkley: https://www.linkedin.com/in/marcbinkleyVassilis Douros: https://www.linkedin.com/in/vassilisdourosTimestamps:00:00 - Introduction03:03 - Is Brand Purpose Dead?06:26 - Google I.O. and Marketing Innovations11:34 - The Impact of AI on Advertising14:49 - Balancing Automation and Control in Advertising15:24 - The Fall of a Canadian Icon: Hudson's Bay21:09 - Marketing Insights: Hacking the Attention Economy25:46 - Creative Advertising: Jason Alexander's New Campaign27:31 - Upcoming Episode: Measurement Series with Dale HarrisonTakeaways:Brand purpose must be woven into the company's ethos.Google Marketing Live introduced new AI tools for advertisers.AI can optimize ad performance but requires careful management.Hudson's Bay's decline reflects broader retail challenges.Distinctive brand assets are crucial for effective advertising.Attention spans for digital ads are alarmingly short.Marketers must adapt to changing consumer behaviors.Jason Alexander's campaign showcases effective brand storytelling.Understanding the full funnel is essential for measurement.Continuous testing and learning are vital in advertising.

Packaging is both a marketing tool and a means to preserve freshness.The choice of packaging should reflect the coffee's intended market and distribution method.Simple and elegant packaging can be effective for local sales.Investing in quality packaging technology can enhance operational efficiency.Distinctive packaging helps brands stand out on crowded shelves.Understanding your brand identity is crucial for packaging decisions.Cost considerations are important when choosing packaging options.Freshness is a key factor in packaging for longer distribution routes.Artisanal approaches to packaging can slow down production but may add value.Collaborating with established roasting plants can reduce initial packaging costs.   Visit and Explore Covoya! TAKE OUR LISTENER SURVEY

We are continuing our new series on the podcast today of the 4 most common style mistakes I see people make, how to avoid them and what to do instead. Today, we're addressing style mistake number three: what happens when you prioritize “flattering” over everything else. You'll learn:  Why “flattering” is not the only criteria when it comes to picking your clothing Better questions you can ask that go beyond “is it flattering?” How to create your own high-achieving and distinctive wardrobe  Join our Morning Coffee Newsletter: https://www.judithgaton.com/newsletter/  Join us inside Maison Gaton: https://programs.judithgaton.com/maisongaton

Most people aren't shopping when they see your ad.So why are you only marketing to the ones who are?In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Jiri Boudal, CEO of Behaviour Labs, a company helping over 400 brands tap into the subconscious mind to grow smarter, not just louder.Jiri shares why traditional ad testing often misses the mark, how most surveys ask the wrong questions, and what really gets a brand stuck in a “performance plateau.”He breaks down the 95/5 rule (only 5% are buying right now), and how the other 95% still matter a lot. You'll hear why memory, emotion, and fast associations drive most purchases and how to shape your marketing around that.They also talk about brand codes, like sounds, colors, and characters, and why repeating them (instead of reinventing the wheel every quarter) is the best move for staying top of mind.If your team is stuck tweaking campaigns and chasing short-term ROAS, this one's a reset. It's practical, human, and full of ways to make your brand easier to remember, and easier to choose.And yes, Yoda, Coca-Cola, and a few strong feelings about jingles all make an appearance.Press play and find out how the brands that win in 2025 are building for the brain, not just the click.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Jiri Boudal, Founder, Managing Director & Co-founder at Behavio LabsJiri Boudal's LinkedInBehavio LabsWatch the full Youtube video here:https://youtu.be/Us3ZUPsdoygTakeaways:Understanding is key in entrepreneurship and marketing.Subconscious insights can outperform traditional consumer research methods.System 1 thinking drives most consumer decisions.Brand marketing is essential for long-term growth.Mapping memory building is crucial for effective marketing.Distinctive brand codes enhance brand recognition and recall.Emotional marketing amplifies consumer engagement.Repetition in advertising strengthens brand memory.Brands should focus on unmet consumer needs.Creativity in branding should align with consistent brand codes.Chapters:00:00 Introduction to Behaviour Labs and Subconscious Insights02:07 Understanding Subconscious Insights vs. Traditional Research08:31 The Role of System 1 in Consumer Decision Making10:09 The Importance of Brand Marketing14:13 Mapping Memory Building in Marketing21:31 Distinctive Brand Codes and Their Impact

In this episode we look at one of the world's most successful gins: Hendrick's. We explore three behavioral science principles that explain their growth: distinctiveness, consistency and nostalgia. In particular, we look at the experimental evidence from psychologists such as Von Restorff, Zajonc and Sedikides.

Faced with today's fractured mess of audiences and media, it's tempting to unleash a deluge of content and overwhelm social channels with content, hoping to reach the people who want to hear from you. Clearly, not a winning strategy - and those who think it is produce nothing more than dull, generic, reputation-breaking AI slop.  But what if the key to success lies in a concept as simple as it is powerful: distinctive discoverability? In this episode of The Trending Communicator, host Dan Nestle sits down with Rob Jekielek, Managing Director of Harris Insights and Analytics, to unpack the critical importance of audience-first strategies in modern communications. With over two decades of experience in brand and reputation research, Rob brings a wealth of knowledge on leveraging data-driven insights to craft compelling narratives that resonate across fragmented audiences. The conversation kicks off with a sojourn into Rob's extensive background, from his early days in media analysis to his current role at the forefront of brand and audience research. Rob shares fascinating insights from recent studies, including a 14-country survey on how people find information about companies and brands. The results? Search engines reign supreme, with a staggering 79% of respondents using them often or always. But it's not just about being found – it's about being trusted. Rob reveals that 77% of people trust the information they get from search engines, a figure that dwarfs trust in other platforms. This leads to a thought-provoking discussion on the concept of "distinctive discoverability" and its crucial role in modern communications strategies. The episode takes an unexpected turn as Rob introduces the idea of AI as a key audience, challenging communicators to consider language models in their stakeholder maps. This fresh perspective opens up new content creation and distribution avenues, with Rob offering practical advice on balancing organic content with paid amplification. Throughout the conversation, Rob and Dan touch on a wide range of topics, from the overreliance on social media to the enduring power of well-crafted, long-form content. They discuss the importance of context and action in building confidence and how digital insights can provide the "strategy scaffolding" often missing in communications planning. This episode is a must-listen for communications professionals looking to cut through the noise and make a real impact. Rob's data-driven approach, combined with Dan's industry expertise, offers a roadmap for navigating the complexities of modern audience engagement. Whether you're a seasoned PR veteran or just starting your communications journey, you'll come away with actionable insights to elevate your strategy and achieve true distinctive discoverability. Listen in and hear about...  Search engines' dominance in finding brand information Importance of distinctive discoverability in digital content Overreliance on social media in corporate communications AI as a new audience for brand messaging Context plus action equaling confidence in business Middle metrics filling the strategy gap for communications Practical takeaways for pitching communications initiatives Notable Quotes On the Power of Search Engines: "So search engines and it's by far margin. Right. So it's like, you know, globally speaking, in aggregate, all 14 countries, 79% of people use search engines often or always, versus never or only sometimes to find information by companies and brands." - Rob Jekielek [13:14 → 13:30] Trust in Information Sources: "What's equally important is that 77% of people who use those tools to find information also trust the information they get back." - Rob Jekielek [13:30 → 13:37] On the Importance of Distinctive Discoverability: "This idea of distinctive discoverability I think is the essential idea. So how do you make sure that whatever we're putting out there is distinctive competitive positioning and how do we ensure that it's built in a way that's organically discoverable?" - Rob Jekielek [17:48 → 18:03] On the Formula for Building Confidence: "The formula is action plus context equals confidence. So we ask people like, how important are these issues, how confident are you? And then how are you seeing companies engaging?" - Rob Jekielek [58:57 → 59:09] The Importance of Context in Communication: "If people are only seeing action, confidence is actually pretty low. It's niche. It's only 25% of people would say they're confident. Right. If you. Same thing. If you see just communication. Right. Just about 25 versus when you add context, not volume, not communication to action, you pop the confidence up to over 50%." - Rob Jekielek [59:16 → 59:36] On the Practical Application of Research: "Honestly, I will say of all the work we're doing right now, one of the things I'm proudest of is a lot of our initial engagements have literally become the business case for how comms leaders pitch what they need to do next." - Rob Jekielek [1:01:10 → 1:01:23] On the Importance of Owned Content: "Build on owned land and all that, all that good stuff. But there's nothing wrong with a good rental property. I will tell you that. It's, it's also important to, to rent wisely." - Dan Nestle [56:44 → 56:54] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Rob Jekielek Harris Insights and Analytics - The Harris Poll | Website Rob Jekielek | LinkedIn Timestamped key moments from this episode (as generated by Fireflies.ai)

In this episode, host Susan Weeks sits down with Owen Kelly, a fifth-generation stitcher with over 50 years of experience. Working from his remote home on the SW coast of Ireland, and inspired by the natural beauty of the wild Atlantic coast, Owen shares his colourful creative journey—from traditional family techniques to his innovative “flow stitching” and narrative-inspired projects. Known for his playful globe-trotting character Seamus O'Comanssy, and his ever-evolving quilt project, Owen reveals how he blends art, storytelling, and textile heritage to create pieces that are as personal as they are visually striking. Key Talking Points: Family Heritage: Owen's lifelong connection to stitching, passed down through generations. Remote Creativity: How life on SW Ireland's wild Atlantic coast and the surrounding natural world shape his work. Flow Stitching: His distinctive, freeform stitching style that tells a narrative as it evolves. Seamus O'Comanssy – The Creative Proxy: The story behind his character Seamus and how it bridges his passion for travel and art, sharing creativity and interesting insights into other people's creative lives. Quilt Project: Insights into his ongoing quilt project assembled from recycled, stitched squares. Commissioned Works: How Owen tailors designs—using personal motifs, astrological signs, and indigenous symbols—for bespoke commissions. Digital Storytelling: His use of social media (Facebook and Instagram) to share his creative process and connect with fellow textile enthusiasts. Narrative & Folklore: Drawing on Irish oral traditions and global folk tales to imbue his work with hidden meanings. Ambassadorship: His role as an ambassador for “World Peace One World, One People, One Stitch at a Time.” Challenges & Inspiration: Balancing multiple projects while embracing the spontaneity of creative expression. Relevant Links: View Links, information & Examples of Owen's work at https://stitcherystories.com/owenkelly Follow Owen on Facebook: https://www.facebook.com/owen.kelly.75 Follow Owen on Instagram: https://www.instagram.com/Slavetothestitch Follow Seamus O'Comanssy on Facebook: https://www.facebook.com/profile.php?id=61555416757284 World Peace, One World, One People, One Stitch at a time (Facebook Group) https://www.facebook.com/groups/968783837184739/ ==============================================================About Stitchery Courses! VISIT Stitchery Courses a brilliant new place to find expert teachers, helpful info & fun courses to learn stitching, making & crafting with thread, fabric & yarn https://www.stitcherycourses.com GET LISTED on Stitchery Courses if you teach you art, craft, skills with thread, fabric & yarn and tap into this unique place to regularly market your classes and courses and get a steady stream of eager new ‘eyes' onto your business! DON'T MISS OUT! https://www.stitcherycourses.com/join ==================================================  Support Stitchery Stories: Please share the podcast with friends and leave a review to help others discover the show. Buy Me A Coffee If you love Stitchery Stories, how about you 'buy me a coffee' and make a donation to help the show keep going? https://buymeacoffee.com/sueweekspodcast Are We Connected On Socials? Why not pop over to your fave social media places, connect and say Hello! I always LOVE to see what you are stitching and sharing! Instagram: https://www.instagram.com/stitcherystories_podcast/ Facebook: https://www.facebook.com/stitcherystories Youtube: https://www.youtube.com/@SusanWeeksYoutube  

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I'm joined by Ashwinn Krishnaswamy, an expert in launching and growing consumer brands, where we discuss how he evaluates market opportunities and creates unfair advantages. We discuss various tools for market research including Ahrefs for keyword analysis, Particl for competitor sales data, and AI tools for product design. Ashwinn emphasizes that entrepreneurs should work backward from distribution channels rather than focusing solely on product development.Timestamps:00:00 - Intro03:45 - Ahrefs tool for keyword research15:08 -  Particl for analyzing competitor sales data18:52 - Why start a CPG brand21:05 - How to stand out in crowded categories24:57- Opportunities in Branding for Older Adults28:40 - Bootstrapping Your Product Idea33:56 - Researching Your Market and Competitors36:52 - Manus AI for automating market research39:58 -  Distribution is everything.Key Points:• Ashwinn shares tools and strategies for evaluating market opportunities for physical products and brands• Tools like Ahrefs and Particle provide valuable data on search volume, competition, and sales trends• AI tools like Manis can now automate much of the market research process that previously cost thousands• Distribution strategy should come before product development, not vice versa1) First, understand that DISTRIBUTION is everything."First-time founders focus on product, second-time founders focus on distribution."The hard truth? Many subpar products CRUSH IT because they nail distribution and operational excellence.Always work BACKWARDS from how you'll acquire customers!2) Use Ahrefs to evaluate category demand and competition Type any keyword to see:• Monthly search volume (market size)• Keyword difficulty (competition level)• Seasonal trends• Geographic distributionThis helps you VALIDATE demand before building anything!3) Look for geographic OPPORTUNITIES in the data When Ashwinn checked "electrolytes" he found:• 74% of searches from English-speaking Western countries• Only 3% from India, PhilippinesThis reveals potential to build "Element for Germany" or other untapped markets where trends haven't diffused yet!4) For physical products, use Particle to spy on competitorsThis tool shows:• E-commerce sales data for brands• Best-selling SKUs• Category trendsCrucial insight: Often 90% of revenue comes from just 4 SKUs!5) The REAL opportunity in physical products?They force you to become EXCEPTIONAL at marketing."The bleeding edge of marketing happens in consumer products because it's SO HARD to get attention and convince someone to part with their dollars."It's a marketing masterclass in real-time.6) How to stand out in crowded categories:Study the competition obsessively! Ashwinn showed how most magnesium supplements look generic and medical.But brands like Moon Juice and Lemme differentiate through:• Distinctive packaging• Custom bottles• Clear positioning• Targeting specific demographics7) The BIGGEST opportunity right now?Find UNDERSERVED demographics!Most brands target coastal millennials or Gen Z because that's who creates them.But what about products for older adults with:• More disposable income• Less saturated marketing channels• Different aesthetic preferences8) AI is your UNFAIR ADVANTAGE for research• Competitor analysis• Market sizing• Customer needs• Design trends"It's putting together a report Nielsen would charge $20K for!"99% of people aren't using AI this way yet.9) Before building ANYTHING, become a "relentless researcher":• Study every competitor's positioning• Read all the 1-2 star reviews in your category• Visit stores and talk to owners• Contact potential customers directlyNotable Quotes:"First time founders focus on product, second time founders focus on distribution." - Ashwinn"Building a physical product business is very hard and by most people probably just shouldn't be done on a whim. But if you can do it in a somewhat low stakes way or low risk way... I think it is a phenomenal way to get really good at marketing." - AshwinnLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire — a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND ASHWINN ON SOCIALX/Twitter: https://x.com/ShwinnabegoInstagram: https://www.instagram.com/shwinnabegobrandBrand Brothers Podcast: https://open.spotify.com/show/2wgTQ7mXBngdiNzcJ2cUJZ

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Holy crap. This one is juicy. Here's what we're covering... 1️⃣ What the heck is your distinctive edge? 2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own If you've been struggling with: ✅ Your offer ✅ Your message Or ANY clarity at all around how to stand out in a saturated market, you absolutely need this work, and you're going to love Megan. We also talked about motherhood in business (she had TWINS one year ago and has continued to kill it in business), and also any takeaways on social media because she's got some of the best content on the inter-webs. Resources mentioned on the call: Don't forget to grab Megan's Business Story Blue Print: www.meganyelaney.com/business-story-blueprintThis is a blueprint and template helping you to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you. It is very juicy. I highly recommend it.

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