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In this episode, I speak with Jacqui Chew, managing director of iFusion Consulting, about the marketing challenges of fast-growing companies. We discuss the identity crisis organizations face as they evolve, leading to a disconnect between their original value and current offerings. Jacqui highlights that unclear narratives often mask the real issue of differentiation in a competitive market. We explore the significance of voice-of-the-customer exercises to gain valuable insights and emotional drivers behind purchasing decisions. Additionally, we delve into the concept of a “rally cry” for strong messaging and discuss the role of AI in marketing while emphasizing the need for human creativity. This conversation offers strategies to help fast-growing companies navigate their unique marketing challenges.
Jacqui Chew, TEDxAtlanta (North Fulton Business Radio, Episode 660) Jacqui Chew, distinguished speaker, TED Talker, and President of TEDxAtlanta, joined host John Ray on this episode of North Fulton Business Radio. She discussed this year’s theme for TEDxAtlanta, “WE RISE,” a few of the dynamic speakers and topics which will be offered, why you should come […] The post Jacqui Chew, TEDxAtlanta appeared first on Business RadioX ®.
My guest for the 55th episode of the ATL Career Journey podcast is Jacqui Chew, who is known as an innovation enthusiast and has been a successful presence in the Atlanta start up community. She has more than two decades of experience delivering creative, data-driven strategies for venture-backed, high-growth companies. Jacqui is also a TEDx Licensee, active mentor, and board member of several organizations. Her career journey started in Singapore, landed in Hawaii for school and a start in the music business, then found her way to Atlanta and the growing technology industry. Jacqui shared some keys to success, including being curious, remaining open to new experiences, and taking risks when you are young. You can learn more about Jacqui on LinkedIn.
Workplace MVP: Bipolar Disorder in the Workplace, with Jacqui Chew, iFusion, and Colton Mulligan, FoxFuel Creative On this edition of Workplace MVP, Jacqui Chew, iFusion, and Colton Mulligan, FoxFuel Creative, each share their stories on working with a bipolar disorder with host Jamie Gassmann. Jacqui and Colton discuss how leaders can foster psychological safety in […] The post Bipolar Disorder in the Workplace, with Jacqui Chew, iFusion, and Colton Mulligan, FoxFuel Creative appeared first on Business RadioX ®.
Decision Vision Episode 113: Should I Disclose My Mental Illness? – An Interview with Jacqui Chew, iFusion and TEDxAtlanta Diagnosed with bipolar disorder in 2005, Jacqui Chew seeks to normalize the conversation around mental illness. In a candid and open conversation with host Mike Blake, Jacqui discussed the journey to her diagnosis and how she’s […] The post Decision Vision Episode 113: Should I Disclose My Mental Illness? – An Interview with Jacqui Chew, iFusion and TEDxAtlanta appeared first on Business RadioX ®.
It’s no secret that Atlanta’s tech scene has undergone some huge changes in the last few years. With easy access to prominent tech centers and an affordable cost of living, it’s no surprise that the top talent from local universities like Georgia Tech and Emory are choosing to call Atlanta home, just like our next guest did more than 20 years ago. Today we speak to Atlanta tech veteran, Jacqui Chew. Jacqui is the founder and former managing director at iFusion Marketing as well as the principal organizer and licensee for TEDxAtlanta. https://www.myasbn.com/small-business/technology/tedxatlanta-leader-jacqui-chew-on-tech-startups-ideas-worth-sharing-and-her-entrepreneurial-spirit/
Today we revisit the interview of Jacqui Chew of ATDC & iFusion. Narrative Muse is your source for the best books and movies by and about women and non-binary people. ATDC is one of the world's top startup incubators helping entrepreneurs build and launch transformative technology companies. iFusion is a collective of b2b and b2c marketing strategists, creatives and content professionals. Tweet @womenintechshow and @EspreeDevora Link to the full interview here: http://podcast.womenintechshow.com/efdca8ff http://atdc.org/ http://ifusion.co/ http://twitter.com/womenintechshow https://twitter.com/espreedevora
Today we are spotlighting Jacqui Chew of ATDC & iFusion. ATDC is one of the world's top startup incubators helping entrepreneurs build and launch transformative technology companies. iFusion is a collective of b2b and b2c marketing strategists, creatives and content professionals.This episode is powered by BetaList, https://betalist.com/womenintech where you can discover tomorrow's startups today. Connect with us at womenintechshow.com. Tweet @womenintechshow and @EspreeDevora http://atdc.org/ http://ifusion.co/ http://twitter.com/womenintechshow https://twitter.com/espreedevora
Jacqui Chew is a TEDx licensee and startup catalyst at ATDC, Georgia's startup incubator. As CEO at iFusion, a go-to-market consultancy that helps high-growth potential technology companies accelerate growth, Jacqui is a seasoned digital strategist with hands-on experience in Lean marketing and product launches. Well-versed in SaaS, media and IoT business models, Jacqui has a successful track record developing 2D/3D marketing plans to support product and company launches, brand identity development, community building through social channels and b2b lead nurturing programs. Follow Jacqui on Twitter at @jacquichew. She can also be found on LinkedIn, tedxpeachtree.com, and JacquiChew.com. You'll Learn: How Jacqui transitioned from consumer packaged goods and lifestyle marketing to the start up space. How Jacqui's short time at SilverPop taught her the importance of understanding how business works and how customers think. Why marketers need to take on more strategic activities as chat bots, A.I. and other #MarTech take over the tactical activities. Why Jacqui feels humans have a threshold for noise and at some point they'll become numb to #InfluencerMarketing. Why using algorithmic technologies and A.I. to solve what is fundamentally a human problem is fraught with its dangers because algorithms are written by humans who have inherent biases. 3 Key Points: In marketing it's not about the push, but about the customer and finding that happy medium between a customer's wants and needs and a company's value proposition. Marketers need to be strategic and contextualize #MarTech to produce insight from big data. Humans have a threshold for noise. At some point they'll tune you out. Resources Mention: ATDC.org http://tedxpeachtree.com/ Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)
Jacqui Chew/ATDC Jacqui Chew is ATDC’s marketing catalyst where she provides customer and channel strategy as well as investor relations counsel. She is an award winning digital strategist and principal at iFusion, a go-to-market collective. Jacqui’s experience spans well-known brands and high-growth startups including Cycloramic, eBay, IBM, Stainmaster, PeopleSoft (now Oracle), and Venture Atlanta. As the senior marketing executive at Silverpop, a marketing automation pioneer, she oversaw its debut and supported the Series B round venture capital raise of $30 million. Jacqui has spoken at TED and is a sought after speaker on digital strategy, disruptive business models, and entrepreneurship. She has been featured on FOX 5 Atlanta and quoted in The Atlanta Journal-Constitution, USA Today, and Fortune. Jacqui is active in the technology and social innovation communities. She organizes TEDxPeachtree, the largest TEDx event in Georgia and contributes to the TAG Hi-Growth Industry Task Force. Previously, she served on the boards of the Atlanta Press Club, Women in Technology and the Atlanta chapter of the American Marketing Association. She holds a Bachelor’s Degree in Marketing from the University of Hawaii, Manoa and speaks Mandarin, Cantonese and Taiwanese. http://atdc.org Stefanie Diaz/Mastermind Your Launch Stefanie Diaz has always had a keen ability for developing marketing strategies for entrepreneurs, but it’s her ability to position startups for accelerated momentum through personal branding and content marketing that has become the cornerstone to her professional success. Her background includes being a strategic adviser to CEO’s spanning startup phase to over $100 million in annual revenue. She has led strategic partnerships with global retailers and Fortune 500 companies, as well as facilitated multi-million dollar government contracts. There is something magnetic about the energy of startup founders that draws Stefanie in. They’re hungry, driven, and committed to making positive change for themselves and the greater community. After conducting over 60 interviews to date, Stefanie is excited to bring Mastermind Your Launch to the Business Radio X platform. Learn more at MastermindYourLaunch.com.
October 1, 2015 Getting Traction Justin Mares & TEDx Licensee Jacqui Chew
Today we opened with Al Meyers and Jacqui Chew from Tedx Peachtree and Bill Heath from the Law Offices of William A Heath Jr., PC A special shout out to our sponsor – the Business Marketing Association – Atlanta Chapter. Please go to their website to register for their monthly events www.bmaatlanta.com/events Also . . . if you know of a business in Atlanta that we should know about, please email Amy Otto at Amy@ atlantabusinessradio.com and we’ll invite them to appear on the show.