Podcast appearances and mentions of justin mares

Greg and Matias interview Justin Mares, co-founder of TrueMed and Kettle & Fire on current US healthcare and how startups have the opportunity to change the system.In this episode, we discuss:How the US system profits from chronic illnessFixing the food system, environmental toxins, pharma incentives & moreOpportunities for founders building in brain and body health.Contrarian ideas Justin is investing in todayCredits:Created by Greg Kubin and Matias SerebrinskyHost: Matias Serebrinsky & Greg KubinProduced by Caitlin Ner & Nico V. Rey Find us at businesstrip.fm and psymed.venturesFollow us on Instagram and Twitter!Theme music by Dorian LoveAdditional Music: Distant Daze by Zack Frank

Farmer Mode hats are here! Preorder yours now: https://farmermode.com — Tim and Tyler talk to Justin Mares about founding Kettle & Fire and growing it into the largest bone broth company in the world, his thoughts on regenerative ag, and Justin's business ideas in food & ag. — This episode is presented by PF Partners. Unlock the exclusive AgTech Go-to-Market webinar HERE. — Links Kettle & Fire - https://www.kettleandfire.com TrueMed - https://www.truemed.com Justin's Substack - https://justinmares.substack.com Farmer Mode - https://farmermode.com 

Join me as I chat with Justin Mares, Founder of Kettle and Fire, as he explains his methodical approach to validating Kettle and Fire before fully launching it in 2014-2015. He created a basic landing page with a PayPal checkout to test if people would pay $29.99 for bone broth, achieving a 30% conversion rate despite having no actual product. The conversation highlights how modern AI tools have dramatically lowered barriers to entry for entrepreneurs testing new business ideasTimestamps:• 00:00 - Intro• 01:05 - The Scale of Kettle and Fire• 01:20 - The Initial Idea and Inspiration• 02:16 - Validating Market Demand• 04:03 - Addressing Skepticism on Market Research• 06:00 - Testing Pricing and Demand• 08:48 - Bing Ads and Early Revenue• 12:22 - Leveraging AI for Business Today• 13:42 - Finding Passion-Driven Problems• 15:28 - Identifying Trends and Tools• 20:15 - ChatGPT 4o for Initial Product DesignKey Points• Justin shares how he validated and launched Kettle and Fire, now a nine-figure bone broth business• He used a minimal landing page, Fiverr logo, and Bing ads to test market demand before creating the product• The validation process focused on identifying if enough people wanted the product and if they would pay enough1) The "Day Zero" validation strategy that worked:Justin wanted bone broth for his own health but couldn't find it online. Before creating anything, he asked two critical questions:• How many people actually want this?• Will they pay enough to make it a viable business?Smart validation = less risk.2) Finding your TRUE market size:Justin didn't rely on gut feeling. He went where his potential customers hung out:• Paleo forums• CrossFit communities• Reddit threads• Mark's Daily AppleHe found FANATIC engagement around bone broth recipes, sourcing, and benefits3) The Google Trends hack Justin checked macro trends to confirm his micro observations.He wasn't looking to build a 9-figure business at 24 - just wanted to make $10K/month with his brother.Simple math: A few thousand customers spending a few hundred dollars a year = viable business.4) The $15 MVP that ACTUALLY validated demand:• $9.99 domain ([bonebroths.com](http://bonebroths.com/))• $5 logo from Fiverr• Basic landing page on UnbounceNo product. No fancy design. Just a simple page highlighting benefits that his target audience cared about:- Healing leaky gut- Convenience- Organic ingredients5) The GENIUS pricing strategy:Justin priced at $29.99 for 16oz - 6X MORE than grocery store broth!His thinking: "If people will pay this much for a product they've never tasted from a sketchy landing page, they REALLY want it."High price = strong signal of demand.6) The checkout flow was HILARIOUSLY janky:"Order Now" button → Justin's personal PayPalThat's it. That was the entire checkout.And guess what? PEOPLE STILL BOUGHT IT! After spending just $100 on Bing ads (yes, Bing!), he made nearly $500 in revenue.7) The honest follow-up that built trust:After validating demand, Justin emailed every customer:"We don't have the product yet. I can either refund you in full or give you 50% off when we ship in a few weeks."Most chose the discount, giving him runway to actually create the product.8) From validation to execution:It took 8 months to figure out production and scaling.But because he KNEW people wanted it and would pay for it, he had the confidence to push through the hard parts.9) How would he do it TODAY with AI tools?• Better landing pages using tools like Bolt.new• Sentiment analysis across Reddit/Twitter• AI-generated product designs (as shown in the podcast)10) The bigger lesson for aspiring founders:Focus on problems YOU care deeply about.The best ideas come from the frontier where you're already spending your time.11) AI is LEVELING the playing field:One person with strong conviction + AI tools can now build products that previously required entire teams.12) Want to find YOUR startup idea?Justin's advice:• Find a problem that lights you up• Circle that problem until you find interesting solutions• Validate with real customers willing to pay• Use AI to accelerate everythingLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JUSTIN ON SOCIALX/Twitter: https://x.com/jwmaresHis Blog: https://justinmares.com/

Get our Business Monetization Playbook: https://clickhubspot.com/monetization Episode 662: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Justin Mares ( https://x.com/jwmares ) about the biggest trends and opportunities in health and wellness.  — Show Notes:  (0:00) The poisoning of America (7:17) IDEA: Home Health Services (25:26) IDEA: Modern butcher shop (38:58) IDEA: Calibrate for fertility (45:34) Choose one problem for your career (48:50) Building a 9-figure bone broth product (59:18) Zuck donates his gold chain — Links: • The Great American Poisoning - https://justinmares.substack.com/p/the-great-american-poisoning  • Lightwork - https://dolightwork.com/  • Blueprint - https://blueprint.bryanjohnson.com/  • Snake River Farms - https://snakeriverfarms.com/  • Calibrate - https://www.joincalibrate.com/  • Inflection Grant - https://www.inflectiongrants.com/  — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Justin Mares is the Co-founder and CEO of Truemed, a payment tool that allows health and wellness brands and providers to harness consumer tax-free funds. He is also the Founder of Kettle & Fire, the Co-founder of Surely and Perfect Keto, and an investor at Long Journey Ventures. Justin strives to make health accessible and sustainable and create a food system that heals rather than harms. In this episode… Nearly 90% of the US population is at risk of chronic disease. While health accounts like HSAs and FSAs give consumers access to tax-free healthcare, they can only use them to cover qualified medical expenses. DTC wellness brands can offer the option to pay for products with these funds. How can these brands optimize this payment method to drive conversions and growth? Health and wellness serial entrepreneur Justin Mares capitalized on a market need for affordable chronic disease prevention. Health, wellness, and supplement brands can integrate one-click HSA and FSA payment options into their Shopify sites. Consumer drop-off rates between add-to-cart and check-out are 30-50%, so when provided with alternative payment methods, consumers can save 30-40% a year on wellness products, increasing brands' AOV, LTV, and conversion rates. Consumers can even make interest-free monthly payments on more expensive products. Join William Harris in today's episode of the Up Arrow Podcast as he interviews Justin Mares, the Co-founder and CEO of Truemed, about his tax-free solution for consumers with chronic illness. Justin also talks about his experience bootstrapping a brand, including transitioning from DTC to retail, his methods for scaling and gaining brand awareness, and how he became a serial entrepreneur in the health and wellness space.

In part 2 Justin Mares and I discuss the broken food and health systems in the US and the need to prioritize human flourishing. We get into the weaponization of our instincts by companies that produce addictive food, the importance of fixing our environment and food system, and the role of human health in the built environment. Justin shares his experience in the health industry and highlights the misalignment of incentives in the food and healthcare industries.  We touch on the lack of trust in traditional institutions and the challenges of following dietary guidelines. Justin talks about nutrient density in crops, the depletion of nutrients in soil, the impact of food processing on nutrient density, and the potential consequences for human health. We also delve into the challenges of scaling sustainable farming practices and the role of government and corporations in addressing health and environmental issues. The conversation concludes with a discussion on the need for individual and community action to create positive change. Takeaways The food and health systems in the US are profoundly broken and need to be fixed to promote human flourishing. Companies are weaponizing our instincts to create addictive and profitable food products. Fixing the environment, food system, and built environment is crucial for improving human health. There is a lack of trust in traditional institutions and their ability to provide accurate health advice. The misalignment of incentives in the food and healthcare industries hinders progress in promoting human health. Nutrient density in crops is influenced by the nutrients in the soil, and over time, the depletion of nutrients in the soil has led to less nutrient-dense crops. Food processing can further reduce nutrient density, and the consumption of processed foods may lead to nutrient deficiencies and cravings for specific nutrients. Scaling sustainable farming practices, such as regenerative agriculture, can help improve soil health and nutrient density in crops. Government regulations and policies play a role in shaping the food system, but individual and community action is also necessary to create positive change. Addressing health and environmental issues requires a holistic approach that considers the interconnectedness of various factors, including food production, human health, and environmental sustainability. Chapters 00:00 Introduction and Sponsor Acknowledgment 00:57 Weaponizing Instincts: The Addictive Food Industry 06:22 Misaligned Incentives in the Food and Healthcare Industries 08:16 The Broken Healthcare Industry 19:19 The Debate on Veganism and Vegetarianism 25:12 Sponsor Acknowledgment and Nutrient Deficiencies in Food 26:41 The Impact of Soil Depletion on Nutrient Density in Crops 29:07 The Nutrient Decay Curve and the Role of Food Processing 34:29 Challenges and Potential of Scaling Sustainable Farming Practices 36:25 Government and Corporate Responsibility in Addressing Health and Environmental Issues 43:00 The Need for Individual and Community Action CONNECT WITH JUSTIN Justin's Substack: ⁠The Next | Justin Mares | Substack⁠ Twitter: ⁠Justin Mares (@jwmares) / X⁠ Kettle and Fire: ⁠https://www.kettleandfire.com/⁠ Surely Non-Alcoholic Wines: ⁠https://www.drinksurely.com/⁠ Perfect Keto: ⁠https://perfectketo.com/⁠ Truemed: https://www.truemed.com/ RECS Book Rec: ⁠Formerly Known as Food⁠ Book Rec: ⁠The End of Craving⁠ Book Rec: ⁠Gangs of America⁠ CONNECT WITH BUILDING CULTURE ⁠https://www.buildingculture.com/⁠ ⁠https://www.instagram.com/buildingculture/⁠ ⁠https://twitter.com/build_culture⁠ ⁠https://www.facebook.com/BuildCulture/⁠ CONNECT WITH AUSTIN TUNNELL ⁠https://www.instagram.com/austintunnell/⁠ ⁠https://www.linkedin.com/in/austin-tunnell-2a41894a/⁠ ⁠https://twitter.com/AustinTunnell⁠ ⁠https://playbook.buildingculture.com/

Curious how health-focused products carve out success in today's bustling retail scene? Join me in this episode as I sit down with Justin Mares, founder of Kettle & Fire and Perfect Keto, venture partner at Long Journey Ventures, and CEO at Truemed. Justin shares his journey through evolving marketing strategies and investment insights that aim to reshape America's eating habits. Tune in as Justin delves into the importance of strategic branding and packaging design in influencing consumer buying behaviors, especially in the health sector. He'll also discuss the evolution of his marketing tactics over the years, the significant role of his newsletter in building customer relationships, and his proactive views on investing in health and wellness startups. You can find show notes and more information by clicking here: https://bit.ly/4cqhdLv Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Justin Mares is the founder of Kettle and Fire, Perfect Keto, and Surely Non-Alcoholic Wines, and is working on his fourth company: Truemed.  I am super impressed with what Justin has accomplished, and am a big fan of Kettle and Fire.  My wife and I drink their bone broth regularly.  What I am most inspired by is that Justin isn't in business just to be in business.  He is in business to solve problems that make peoples' lives better, specifically around their physical and mental health and wellbeing.  As the sickest generation of Americans in history–and it's not even close–he is on a mission to rescue the food system and transform the industry into something that serves people first, not profits.  Health is foundational to human flourishing – even before shelter.   We discuss how Justin started Kettle and Fire by testing the idea with a landing page and no actual product to gauge demand.  We discuss the importance of a healthy food system, and the failures of regulatory bodies like the FDA. Justin emphasizes the need for companies to prioritize consumer health and wellness. Our conversation explores the impact of food regulations and the state of health in the US.  Justin highlights the differences between the US and the EU in terms of food regulations, with the US allowing thousands of chemicals in food that are banned in Europe. We also discuss the high rates of chronic diseases and obesity in the US, and the connection between physical and mental health.  TAKEAWAYS The most profitable food products are often the worst for people, highlighting the brokenness of the food system. Starting a company that prioritizes consumer health and wellness is important but challenging. Bone broth is a nutrient-dense food that can improve gut, skin, and joint health. The FDA and other regulatory bodies have failed to protect consumers, leading to high rates of chronic disease. The food system needs to be reformed to prioritize healthier and more sustainable options. The US allows thousands of chemicals in food that are banned in Europe, leading to worse health outcomes for Americans. The US has high rates of chronic diseases and obesity, with 60% of Americans living with at least one chronic disease and 80% being overweight. There is a strong connection between physical and mental health, and addressing physical health through food interventions can improve mental health. Food regulations and the food system play a significant role in the overall health of the population. CHAPTERS 00:00 Introduction and Sponsor Acknowledgment 01:09 Guest Introduction: Justin Mares 03:25 Starting Kettle and Fire: Testing the Idea 08:16 The Benefits of Bone Broth 11:35 Creating Healthier Food Products 19:11 The Failures of Regulatory Bodies 23:33 Differences in Food Regulations: US vs. EU 30:42 High Rates of Chronic Diseases and Obesity in the US 41:42 The Connection Between Physical and Mental Health 46:24 The Impact of Food Regulations on Health CONNECT WITH JUSTIN Justin's Substack: The Next | Justin Mares | Substack Twitter: Justin Mares (@jwmares) / X Kettle and Fire: https://www.kettleandfire.com/ Surely Non-Alcoholic Wines: https://www.drinksurely.com/ Perfect Keto: https://perfectketo.com/ Truemed: https://www.truemed.com/ RECS Book Rec: Formerly Known as Food Book Rec: The End of Craving Book Rec: Gangs of America CONNECT WITH BUILDING CULTURE https://www.buildingculture.com/ https://www.instagram.com/buildingculture/ https://twitter.com/build_culture https://www.facebook.com/BuildCulture/ CONNECT WITH AUSTIN TUNNELL https://www.instagram.com/austintunnell/ https://www.linkedin.com/in/austin-tunnell-2a41894a/ https://twitter.com/AustinTunnell https://playbook.buildingculture.com/

Key takeaways you'll learn in this episode: Why you should avoid the BIG 3; corn, soy, & wheat. How to Avoid “forever chemicals” and “microplastics.” Check out Everything happening with Kettle & Fire: https://www.kettleandfire.com/ See if Truemed can help you put your pre-tax HSA/FSA dollars to work: https://www.truemed.com/ Get weekly tips from Gary Brecka on how to optimize your health and lifestyle routines - go to https://www.theultimatehuman.com/ For more info on Gary, please click here: ⁠⁠https://linktr.ee/thegarybrecka Order The 1 Genetic Test That Will Give You Results For Life Here: ⁠⁠⁠https://10xhealthnetwork.com/pages/genetic-testing?utm_source=gbrecka⁠⁠ Get The Supplements That Gary Recommends Here: ⁠⁠⁠⁠⁠⁠⁠https://10xhealthnetwork.com/pages/supplements?utm_source=gbrecka Sign up for 10X Health Affiliate Program https://10xhealthsystem.com/GBaffiliate ECHO GO PLUS HYDROGEN WATER BOTTLE http://echowater.com BODY HEALTH - USE CODE ULTIMATE10 for 10% OFF YOUR ORDER https://bodyhealth.com/ultimate Have you ever wondered what's really in the food you eat every day? In this eye-opening episode of The Ultimate Human, Gary Brecka dives into the hidden dangers of the food industry with insights from Justin Mares of Kettle and Fire. They uncover shocking statistics about The BIG 3 ingredients that you need to avoid; corn, soy, and wheat. You'll learn about the harmful effects of PFAs and microplastics, why avoiding plastic packaging is crucial for your health, and how our government is subsidizing poor farming practices. Most importantly, you'll learn what you can do about it when you buy local, nutrient-dense whole foods to enhance your well-being! 00:00 - Who is Justin Mares, the founder of Kettle & Fire? 01:30 - Why you should avoid the BIG 3; corn, soy, & wheat. 03:30 - What are “forever chemicals” and “microplastics?” 05:30 - Do soda cans have microplastics? 06:00 - Why you should buy from local farmers. Follow Justin Mares on X: @jwmares https://x.com/jwmares?lang=en Connect with Kettle & Fire on Instagram: @kettleandfire https://www.instagram.com/kettleandfire/ Gary Brecka: @garybrecka The Ultimate Human: @ultimatehumanpod Subscribe on YouTube: @ultimatehumanpodcast The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Key takeaways you'll learn in this episode: What shortcuts are companies taking that are hurting the United States food system? How food studies are funded and where numbers are being manipulated. Check out Everything happening with Kettle & Fire: ⁠https://www.amazon.com/shop/garybrecka/list/19RWEFULAF1SL?ref_=cm_sw_r_cp_ud_aipsfshop_aipsfgarybrecka_H6P14QW099RETVXPSP83⁠ See if Truemed can help you put your pre-tax HSA/FSA dollars to work: ⁠https://www.truemed.com/⁠ Get weekly tips from Gary Brecka on how to optimize your health and lifestyle routines - go to ⁠https://www.theultimatehuman.com/⁠ For more info on Gary, please click here: ⁠⁠⁠https://linktr.ee/thegarybrecka⁠ Order The 1 Genetic Test That Will Give You Results For Life Here: ⁠⁠⁠⁠https://10xhealthnetwork.com/pages/genetic-testing?utm_source=gbrecka⁠⁠⁠ Get The Supplements That Gary Recommends Here: ⁠⁠⁠⁠⁠⁠⁠⁠https://10xhealthnetwork.com/pages/supplements?utm_source=gbrecka⁠ Sign up for 10X Health Affiliate Program ⁠https://10xhealthsystem.com/GBaffiliate⁠ ECHO GO PLUS HYDROGEN WATER BOTTLE ⁠http://echowater.com⁠ BODY HEALTH - USE CODE ULTIMATE10 for 10% OFF YOUR ORDER ⁠https://bodyhealth.com/ultimate⁠ Are you frustrated by the lack of nutrition in our food system? Gary Brecka is sitting down with Justin Mares, an entrepreneur and the founder of Kettle & Fire, America's leading bone broth brand, and the co-founder and CEO of Truemed. They're discussing how decades of compromises and shortcuts by food companies have led to a broken system that actively harms our health. We dive deep into the benefits of bone broth, the challenges of scaling a health-focused business, and the innovative solutions Truemed is bringing to the healthcare system! 00:00 - Who is Justin Mares? 03:00 - How did he start “Kettle and Fire” bone broth? 09:00 - What are the benefits of bone broth and how is their process unique? 13:00 - Why are New Zealand cattle healthier than the United States? 16:00 - What shortcuts are companies taking that are hurting our food system? 18:15 - Where does Kettle & Fire source their ingredients from? 26:00 - Crazy statistics about deficiencies in food leading to deficiencies in the body, leading to disease. 31:30 - Why did he co-found “Truemed” and how are they improving the healthcare system? 38:00 - What is the process for Turemed to put their pre-tax HSA/FSA dollars to work? 43:15 - How food studies are funded and where numbers are being manipulated with bias. 48:00 - What environmental toxins stay in our food and impact our hormones? 51:50 - Why Europe has made 150 pesticides illegal that the United States allows on our food. 59:00 - How we change our food system change. 01:02:00 - How the government subsidizes poor farming practices. Follow Justin Mares on X: ⁠@jwmares⁠ ⁠https://x.com/jwmares?lang=en⁠ Connect with Kettle & Fire on Instagram: ⁠@kettleandfire⁠ ⁠https://www.instagram.com/kettleandfire/⁠ Check out Justin Mares' Book: ⁠Traction: How Any Startup Can Achieve Explosive Customer Growth⁠ Subscribe to his newsletter, The Next: ⁠https://justinmares.substack.com/⁠ Gary Brecka: ⁠@garybrecka⁠ The Ultimate Human: ⁠@ultimatehumanpod⁠ Subscribe on YouTube: ⁠@ultimatehumanpodcast⁠ The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. Learn more about your ad choices. Visit megaphone.fm/adchoices

About the Episode:Eugenio Castro has worked with numerous creators and entrepreneurs, including Sam Parr, David Perell, Colin and Samir, Nik Sharma, Ramon Berrios, Blaine Bolus, and Justin Mares.In this episode of “Uploading…,” he distills his wealth of experience down to a potent strategy, emphasizing efficiency, credibility, and the transformative power of research, which you can leverage to elevate your own content to new heights.Today, we'll cover:- Eugenio Castro's perspectives on the necessity of credibility and trust in the field of research- The pivotal role of research in developing content and making informed decisions- How research content can be repurposed to reach a wider audience and increase impact- How research can streamline workflow and increase efficiency in the creative process- Ways to monetize research content in the digital ageWhat You'll Learn1. The Impact of Research on Content Strategy2. Repurposing Research Content3. Effective Research Practices4. Traits of Successful Content Creators5. The Value of Research in Content Creation6. Research Methodologies and Client Work7. Practical and Theoretical Research8. Monetizing Research9. Research in Dialogue and Interviews10. Research's Role in Efficiency and ScaleTimestamps03:37 How research supports content creation06:35 Building trust and increasing reach as a researcher08:59 Eugenio Castro's research process10:28 Condensing research notes based on the client's objectives14:48 Three ways to use research to monetize content18:15 How research informs content strategy21:34 Repurposing research to create more content25:11 The difference between good and bad research30:09 The importance of research for impactful content creationThe Role of Research in Content Creation: "And I think any person or company that has a media machine, the moment that that media machine starts generating content about something that is not just about the company or the person, like their stories and their value props, but they want to talk about something external to them. That's when research comes in, because research helps capture what that is factually, precisely." — Eugenio Castro [00:02:22 → 00:02:45]The Power of a Personal Brand on Social Media: "I used to have, like, an artwork as an image, and he said I should put my face on it. And, yeah, so I'm sample arts researcher, and from there, from sending that name on my bio. I mean, I get like weekly DM's people wanting to work with me." — Eugenio Castro [00:05:21 → 00:05:36]Researching Digital Personalities: "You put them on YouTube, on Spotify, on Apple podcasts, and then you gather all the relevant interviews, all the relevant links from those platforms, put them on a Google Doc, and then you enter that subject's name on a tool like Perplexity or Google." — Eugenio Castro [00:09:43 → 00:10:00]Crafting Content with Purpose: "Because again, if you just stop at that or do something very generic, it's got to be of no value. So you need to repurpose it to something very, very specific." — Eugenio Castro [00:10:40 → 00:10:48]Effective Communication in Research: "You want a very high signal and very low, like serial noise. And counterintuitively, my clients pay me for what I leave out of the document, not so much for what I put in, because again, they didn't go to Perplexity, they didn't go to Google, but they have to sift through the noise, so they just want to get the signal." — Eugenio Castro [00:11:44 → 00:12:04]Trends in Monetizing Research: "How you monetize research is by putting it behind a paywall and saying, this is what you get with what you pay, and then having that on the other side." — Eugenio Castro [00:15:45 → 00:15:55]Content Creation Strategy: "What research, like a good research assistant or a good Jamie ensures that you'll sort of talk about the best things possible and you don't repeat things that have already been asked or talked about." — Eugenio Castro [00:19:21 → 00:19:36]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicEugenio Castro - Founder of Information Dealers

Today we're dropping the debut episode of Request for Startups which featuresJustin Mares: Founder of Truemed,Kettle & Fire, Surely, and a partner at True Journey VenturesSean Linehan: CEO of Exec.com, previously VP Product at FlexportHost: Erik TorenbergThe conversation maps startup ideas and concepts, including dating apps based on spending patterns, a matching platform for singles, an exclusive dating app with angel investments, Google Maps for market ontologies, a personal trainer for life, Wikipedia by experts, and a vision of WeWork for productivity. What will you build?Upcoming guests on this season of Request for Startups include Aashay Sanghvi, Talia Goldberg, Imran Khan, Qiao Wang, Nick DeWilde, Greg Isenberg, Gagan Biyani, and more.SUBSCRIBE & FORWARD TO FOUNDERS & ANYONE NAVIGATING THE IDEA MAZE.Video episodes on Substack: https://requestforstartups.substack.com/p/receipt-based-dating-reference-checksApple: https://podcasts.apple.com/us/podcast/request-for-startups-with-erik-torenberg/id1728659822Spotify: https://open.spotify.com/show/739L1LR32QI2XyoZlRh5nvOvercast: https://overcast.fm/itunes1728659822--Timestamps(00:00) Intro(00:45) Justin's Incubation Processes(04:00) Dating App Based on Spending Patterns(06:40) Yenta(08:22) Exclusive Dating App with Angel Investments(13:16) Google Maps for Market Ontologies(19:07) Personal Trainer for Life(20:57) Wikipedia by Experts(27:01) WeWork for Productivity This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mediaempires.substack.com

This week, in a departure from Upstream's usual format, Erik sits downs with friends Nick DeWilde, Sean Linehan, and Justin Mares to exchange startup ideas in a new format called "Request for Startups." Please note that this episode contains some vulgar humor and won't be for everyone. Make informed decision for high impact donations with GiveWell, which is offering Upstream listeners donation matching up to $100. To claim your match, go to www.givewell.org ➡️ pick “Podcast” and enter "Upstream with Erik Torenberg" at checkout. -- We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com. -- RECOMMENDED PODCAST: Live Players with Samo Burja Join host Samo Burja and Erik Torenberg as they analyze the mindsets of today's most intriguing business leaders, investors, and innovators through the lens of their bold actions and contrarian worldviews. You'll come away with a deeper understanding of the development of technology, business, political power, culture and more. Listen to Live Players: https://link.chtbl.com/liveplayers. -- SPONSORS: Shopify | GiveWell Shopify: https://shopify.com/torenberg for a $1/month trial period Shopify is the global commerce platform that helps you sell at every stage of your business. Shopify powers 10% of all ecommerce in the US. And Shopify's the global force behind Allbirds, Rothy's, and Brooklinen, and 1,000,000s of other entrepreneurs across 175 countries. From their all-in-one ecommerce platform, to their in-person POS system – wherever and whatever you're selling, Shopify's got you covered. With free Shopify Magic, sell more with less effort by whipping up captivating content that converts – from blog posts to product descriptions using AI. Sign up for $1/month trial period: https://shopify.com/torenberg. GiveWell: https://www.givewell.org/ Have you ever wondered where your donation could have the most impact? GiveWell has now spent over 15 years researching charitable organizations and only directs funding to the HIGHEST-IMPACT opportunities they've found in global health and poverty alleviation. Make informed decisions about high-impact giving. If you've never donated through GiveWell before, you can have your donation matched up to $100 before the end of the year, or as long as matching funds last. To claim your match, go to https://www.givewell.org/ and pick “Podcast” and enter "Upstream with Erik Torenberg" at checkout. -- X / TWITTER: @jwmares (Justin) @seanlinehan (Sean) @nick_dewilde (Nick) @eriktorenberg (Erik) @upstream__pod @turpentinemedia -- TIMESTAMPS: (00:00) Preview (01:25) Intro (02:03) Fake jobs for rich families (06:59) Ending San Fransisco burglaries (10:50) Better prenups (13:13) Brunch x Benihana (15:44) Sponsors: Shopify | Givewell (19:40) Fit Club (24:40) Justin's story from being a janitor at LA Fitness (26:49) Generative AI applications (37:26) Holistic fertility treatment (42:31) Combining workspaces with other services (44:58) Retraining software engineers (47:15) Quora for people (49:57) Wrap -- Upstream is a production from Turpentine Producer: Sam Kaufman Editor: Graham Bessellieu For guest or sponsorship inquiries please contact Sam@turpentine.co

Justin Mares is the founder of multiple health companies including Kettle and Fire, Perfect Keto, and TrueMed as well as a friend for many years.We chat about how his networking helped made him 8 figures, why he thinks the FDA has killed more Americans and any other governmental agency, and catch up on our beliefs about god, happiness, and life.Thanks for listening!Follow Justin:https://justinmares.substack.com/If You'd Like To Help Support The Podcast:http://www.patreon.com/charismaoncommandIf you enjoy the podcast please SUBSCRIBE and Click the Notification bell

Justin Mares is an entrepreneur. He started two consumer brands that each have done $100mm+ in sales in less than 5 years (Kettle & Fire and Perfect Keto). He also started Surely Wines which has done millions in sales. He's now working on TrueMed, which allows health and wellness brands to tap into the $140B in consumer HSA/FSA accounts He is one of the most interesting people I've studied. 0:00 What Are You A Top 1% Consumer Of? 3:10 Why Is USA Sick & Unhealthy? (Justin's Current Obsession) 9:19 What Can You Do About It? 11:42 Spotting Trends 16:36 Making Connections With Interesting People 19:30 How Do You Take Depressed People & Make Them Happy 23:15 Is The World Getting Better Or Worse? 29:00 Justin's Current Project (TrueMed) 33:00 Finding Your Passion 35:31 Building A World-Class Network 40:52 Who Are The People Building The Future? 46:02 Justin's Calm Nature 49:10 What Makes For A Great Leader? 51:02 Building Neighborhood 54:30 How Do You Find A Partner? 58:55 Challenge Resources Mentioned * Mac Miller Tiny Desk Concert – https://www.youtube.com/watch?v=QrR_gm6RqCo * Founders Podcast – https://www.founderspodcast.com * Justin Mares on Invest Like The Best – https://open.spotify.com/episode/4v7Snd5199djam0DjHThq7?si=590ef11ffc6d46cd * Recession Proof Graduate by Charlie Hoehn – https://www.amazon.com/Recession-Proof-Graduate-Want-Doing/dp/0990354814 * Bryan Johnson – https://twitter.com/bryan_johnson * Mark Hyman – https://twitter.com/drmarkhyman * Mike Johnson – https://twitter.com/johnsonmxe Justin Mares * Substack: https://justinmares.substack.com * Twitter: https://twitter.com/jwmares My Links

This episode is presented by DPH Biologicals. Learn more at DPHBio.com This month, Tim and Tyler talk with Ariel about her latest Topsoil edition - "Where the crops go: A framework for demand in agriculture." Ariel Patton is the creator of Topsoil, a newsletter bringing you monthly frameworks to help make sense of agriculture, at just the right depth. Ariel has focused her career on driving digital transformation of agriculture to help farmers manage their businesses more profitably and sustainably at Monsanto, Granular, Corteva and currently, Mineral. Connect with Ariel Topsoil Newsletter | LinkedIn Links Podcast with Justin Mares

My guest this week is Justin Mares. Justin is the founder of TrueMed and has previously founded three different health food brands that collectively do $100M+ in annual revenue.  Every time I speak with him, he makes me reflect on my own health and the state of our health more broadly. This conversation is no different. As Justin puts it, we're in a health crisis that could ultimately bankrupt our country. We talk about the inputs, incentives, and potential solutions related to that crisis, and then move into his experiences building and investing in consumer brands. We finish with a fascinating discussion on why it's more common to see repeat founders these days. Please enjoy my great conversation with Justin Mares. Founders Podcast Founders Episode 136 - Estee Lauder Founders Episode 288 - Ralph Lauren For the full show notes, transcript, and links to mentioned content, check out the episode page here.  ----- This episode is brought to you by Tegus. Tegus is the modern research platform for leading investors. Stretch your research budget with flexible expert calls you can trust. At a fraction of the cost of traditional expert networks, Tegus customers pay only what an expert charges – with zero markups and no confusing call credits – netting an average 70% savings. Don't want to conduct a full hour call? Tegus offers the ability to schedule 30-minutes, an offer you won't find anywhere else. And they don't stop there. With white-glove custom sourcing for every project and robust compliance measures, including a dedicated 50+ analyst team that vets every call transcript, Tegus ensures your privacy and protection. As the industry innovator for qualitative insights, Tegus helps you find the right experts you need at a quality and speed that can't be matched. For a limited time, as a listener, you can trial Tegus for free by visiting tegus.co/patrick. ----- Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.  Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more. Follow us on Twitter: @patrick_oshag | @JoinColossus Show Notes (00:03:06) - (First question) - Framing the overall problem of the US health system (00:04:12) - What it would take for America's health crisis to affect global competitiveness (00:11:05) - Important changes that have contributed to the decline of health in the US  (00:14:53) - Other system settings and incentives have contributed to America's health crisis (00:16:51) - Thoughts on Ozempic and attempts to engineer solutions for chronic disease (00:20:07) - Mental health decline, infertility, and other problems tied to the health crisis  (00:24:33) - When he first discovered this problem and became passionate about it (00:26:56) - The difficulties of building a health-centric bone broth company  (00:31:49) - Why no one has a built supply chain sourcing service to create scale economies (00:34:44) - Other companies he's built and other things he's doing to fight the problem  (00:40:15) - Going to market to simplify the HSA consumer experience  (00:43:04) - The world of water, environmental toxins and forever chemicals writ large (00:47:17) - The difficulty in avoiding forever chemicals in our everyday lives  (00:51:51) - How he searches for and decides on new businesses to start or invest in    (00:56:52) - The growing popularity and promise of psychedelic therapy  (00:58:48) - Personality traits of people who feel most at home in Edge City (01:01:36) - Strategies on sourcing and connecting with ambitious and talented people (01:06:56) - Childhood nutrition and the impact of their diets and health on society  (01:11:26) - Capital formation and creating new businesses in a systematic way (01:19:57) - The kindest thing anyone has ever done for him 

“Across the board, dietary advice typically focuses on what and how much to eat, with remarkably little attention paid to how farming practices influence the nutritional quality of food and whether the “right foods” pack the nutrients they once had.” Welcome back to another episode of Made You Think! In this episode, we're discussing What Your Food Ate by David R. Montgomery and Anne Biklé. Exploring the concept of "food chain reactions," the book unveils the hidden connections between our food choices and their environmental, social, and health impacts. Do you really know what you're eating? We cover a wide range of topics including: The revival of physical bookstores fueled by social media How the health of our soil essentially corresponds to our health Why nutritional diversity is so important The relationship between our diets and overall well-being What are our food cravings telling us? And much more. Please enjoy, and make sure to follow Nat, Neil, and Adil on Twitter and share your thoughts on the episode. Links from the Episode: Mentioned in the Show: Great Book Series (1:04)  Barnes and Noble open 30 new stores (2:55) Reality Has a Surprising Amount of Detail (19:17) Mother Tongue Cooking Club (33:04) Force of Nature (57:55) Pluck (58:19) TrueMed (59:57) Rooted (1:09:26) Dutch Meadows Farm Books Mentioned: What Your Food Ate The Three-Body Problem (5:00) (Nat's Book Notes) Dirt: The Erosion of Civilizations (14:59) People Mentioned: Anthony Gustin (15:40) Wendell Berry (15:48) Ben Greenfield (26:57) Justin Mares (28:21) Miles Snyder (33:01) Calley Means (1:01:34) Gabe Brown (1:04:24) Show Topics: (1:35) The revival of Barnes and Noble along with the influence that 'Booktok' has had on physical book stores. (5:11) How different content performs on Instagram, TikTok, and Youtube. Each platform serves a different purpose whether it's for entertainment or educational.  (12:16) Today, we're discussing What Your Food Ate by David R. Montgomery and Anne Biklé! Our food is a lot less nutritionally dense than we realize because of way that the food we eat is grown. (14:55) The co-authors' first book talks about the importance of caring for the soil, as that's the base for everything we grow. The same food can have such different nutritional values depending on how it was grown or raised. (20:08) Why nutritional diversity is important and how eating as nutrient dense foods as possible is really important too. When it comes to food, it's best to aim for quality over quantity.  (26:13) When we take a look at the foods we're eating, it makes sense that we may need supplements to give us our essential nutrients that may be otherwise lacking in our diet.  (28:01) What does Europe do differently than the US in terms of growing their food? We also talk about glyphosate levels in the things that we eat. (33:35) We give a brief overview of how the government has subsidized farmers in the US, which plays a role in our food supply and what we eat.  (38:44) Do our food cravings hint to us what we are deficient in? There have been studies done in infants where they chose foods that were beneficial to them when they were sick.  (40:33) It's shown that diet makes a difference in your overall health. Examples: The British WW2 diet and how a study in Japan showed that diet made a difference in mortality rate for those with lung cancer.  (44:45) How we source our food plays a role in our overall health. The nutritional density of the same food can vary just based on how it was raised. (50:39) We share some of our current eating habits from kimchi to sauerkraut, and what we will be having less of. (53:20) So, what solutions do we have and are we trending in the right direction when it comes to the food industry? (59:29) Regenerative farming - can this be seen on a larger scale? Neil talks about the mission of TrueMed. (1:06:28) Nutrients in animals have changed over time due to their diet and breeding, and it has an effect on the nutrients we receive from them, too. (1:10:53) That concludes this episode! Catch us next time where we will be discussing The River of Doubt. As episode 100 approaches us, we're excited to hear your suggestions on what we should do for that episode! If you enjoyed this episode, let us know by leaving a review on iTunes and tell a friend. As always, let us know if you have any book recommendations! You can say hi to us on Twitter @TheRealNeilS, @adilmajid, @nateliason and share your thoughts on this episode. You can now support Made You Think using the Value-for-Value feature of Podcasting 2.0. This means you can directly tip the co-hosts in BTC with minimal transaction fees. To get started, simply download a podcast app (like Fountain or Breez) that supports Value-for-Value and send some BTC to your in-app wallet. You can then use that to support shows who have opted-in, including Made You Think! We'll be going with this direct support model moving forward, rather than ads. Thanks for listening. See you next time!

Last week I did a LIVE podcast episode for the first time with some friends:   - Neville Medhora of Copywriting Course - Sam Parr of The Hustle and My First Million Podcast - Nick Gray, author of the The 2-Hour Cocktail Party and founder of Museum Hack - Justin Mares of Kettle & Fire, Surely Non-Alcoholic Wine, and Perfect Keto   It was great, y'all.    Thanks to SXSW and the AppSumo team for organizing it, and the audience for coming out.   We talked all about how to succeed as a content creator 2023, there was an audience Q&A, and it was a ton of fun.   If you've ever wanted to learn exactly how content creators get successful, you'll love this episode.   In this conversation, you'll enjoy 3 BIG things: 1. What content channels we're MOST excited about right now 2. The tools we NEED to make the best content 3. And the EXACT formulas we use to grow our audience today   Enjoy those 3 things… plus a bunch more ear nuggets along the way.   Check out some of the tools I mention in the episode:   - Castmagic.io - SendFox.com - Clickup.com  

Justin Mares is an entrepreneur behind better-for-you CPG brands like Kettle & Fire, Perfect Keto, & Surely and co-founder in TrueMed, a payment integration that allows health-promoting merchants to accept pre-tax HSA and FSA funds. In this episode, we'll talk about designing decentralized, local economies around food, uncover some of the perverse incentives of Big Food lobbying that impacts our health, and look at the potential for personalized nutrition and wearables to improve preventative healthcare.

Andy Schoonover is the founder of Crowd Health, an alternative to traditional health insurance that centers its services around the idea of crowdfunding for health care costs. In our episode with Andy we discuss: * Reducing health care costs by avoiding insurance* Getting people to care about their health * "What are we putting into our bodies?" * Food as the foundation of health * The cost of poor health

Kevin Muno Jr. is a first generation rancher located in San Diego, California. Kevin's vision is to build deep topsoil and healthy grassland and provide his community with regenerative, grass-fed, grass-finished beef. In our conversation with Kevin, we discuss:* Taking responsibility* Farmers markets scams* Challenges of regenerative* Investing in your food security* Organ meats & nutrient density

Sam Moffett started his career in advertising and marketing. After years of working at a desk with waning fulfillment, Sam and his family pulled the trigger on a radical lifestyle change: starting a farm. In 2017, he and his family embarked on launching Shirttail Creek Farm outside of Austin, Texas. In our interview with Sam, we discuss: * Finding fulfillment in farming* Persevering in the face of challenges* Debunking the myth about egg yolk colors* The power of farm fresh, nutrient-dense foodsFountain App supported by the Lightening Network: themeatmafiapodcast@fountain.fm

Adam Curry is known for his stint as a DJ on MTV and being one of the first celebrities to create and administer Websites during the dotcom boom. He's the host of the ‘No Agenda' podcast and one of the masterminds behind value-for-value podcasting - a technology-enabled new era of podcasting. Heck, the man is known for bringing podcasting to Steve Jobs and Apple. In our conversation we explore:* Diving down the beef rabbit hole* Parallel networks enabled through Bitcoin* Developing the original podcasting database* CBDC's, Central Banking, and the Great Reset* Decentralization overtaking centralized authority* Woke-ism, ESG, mass formation psychosis, and more!Fountain App supported by the Lightening Network: themeatmafiapodcast@fountain.fm

Jim Mundorf became a popular YouTube figure when he started discussing his opinions and observations on the problems within our food system, specifically oligopolies and industry concentration. In our episode with Jim, we dive deep into the concentration issues in the meat packing and processing industry. Jim breaks down the 4 big packers and how they collude to manipulate prices in the beef market. Enjoy!Jim's Twitter

This week we're profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and owning emerging health and wellness trends. Read the newsletter companion to this episode: https://www.cheatsheetnewsletter.com/p/spotting-and-owning-trends Here are the 3 big ideas in this week's Cheat Sheet: How to spot trends and build businesses to own them. Concept: Wedge versus ramp shaped businesses. Reminder: Why it pays to bring on a Head of Finance early. Listen, watch, or explore more of this week's episodes: #143 Kettle & Fire's Justin Mares | Identifying Trends, 5-Minute Mini Workouts, 6 To Dos Per Day, Favorite Books, and More Listen Now | Watch Now | Episode Guide | Transcript #144 Kettle & Fire, Perfect Keto, and Surely Wine: Spotting Trends and Building D2C Brands to Own Them | Justin Mares, Serial Entrepreneur Listen Now | Watch Now | Episode Guide | Transcript Sign up for the Cheat Sheet newsletter: https://www.cheatsheetnewsletter.com

This week we're profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and owning emerging health and wellness trends. Here are the 3 big ideas in this week's Cheat Sheet: How to spot trends and build businesses to own them. Concept: Wedge versus ramp shaped businesses. Reminder: Why it pays to bring on a Head of Finance early. Sign up for the Cheat Sheet newsletter: https://www.cheatsheetnewsletter.com

Learn how Justin Mares identifies trends and builds direct-to-consumer businesses (and brands) to own them. Including all of the hard lessons that Justin has learned along the way, from why he's learned to bring on a head of finance early, why consumer business are “cashflow businesses”, to how he competes with generic brands. And so much more. ““The Iron Law of Ecommerce across everything I've ever started is that I start out thinking I'm selling to people like me and it always turns out that it's 45-year old women that are buying the product.” — Justin Mares EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/kettle-and-fire-perfect-keto-surely-wines-justin-mares  FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/kettle-and-fire-perfect-keto-surely-wines-justin-mares-transcript/    CHAPTERS (00:00:00) - Introduction (00:01:19) - Getting Fired from 13 Jobs and Discovering Entrepreneurship (00:08:34) - The Origin Story of Kettle & Fire (00:15:39) - Evolution of Kettle & Fire's Branding and Packaging (00:19:10) - Distribution: Direct-to-Consumer vs Wholesale & Retail (00:22:10) - How to Compete with Generic Store Brands (00:24:27) - The Challenges of Building a Sustainably Profitable Business (00:27:13) - Raising Venture Capital for Consumer Brands (00:33:01) - Painful Lessons: $800k in Unpaid Invoices and Why Finance is Strategic (00:39:24) - Launching Perfect Keto and Surely Non-Alcoholic Wine (00:41:48) - Justin's Annual Review and Goal Setting Process (00:45:44) - Why Extreme People Have Extreme Outcomes (00:49:32) - How to Become an Extreme Person ABOUT THE COMPANIES Kettle & Fire, Perfect Keto, and Surely Wine all have something in common. They were founded by Justin Mares and built to own an emerging health and wellness trend—from drinking more bone broth, to making the move to a keto diet, or deciding to drink only non-alcoholic wine. Listeners can save 15% off any non-subscription Kettle & Fire order by using promo code Outlier15 when checking out on KettleAndFire.com. DESCRIPTION

Justin Mares has a knack for identifying trends and building D2C businesses to own them—including Kettle & Fire, Perfect Keto, and Surely Wine. Learn how he identifies trends, why he focuses on just 6 tasks each day, how he gets in 25+ minutes of exercise with tiny 5-minute mini workouts during the day, and more. “I've learned to appreciate that people systematically undervalue and write off things that are super weird or that they just don't understand. So I look for areas where most people think that X has a probability of 10% and I think it's really closer to 40-50%.” — Justin Mares EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/justin-mares-20-minute-playbook    FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/justin-mares-20-minute-playbook-transcript    CHAPTERS (00:00:00) - Introduction (00:01:06) - Recent Fascination: Environmental Chemicals and Crime (00:04:43) - Justin Mares' Daily Routine: Focusing on Six To Dos Per Day (00:09:12) - Reflection: Enjoy the Ride & Trust the Process (00:11:45) - Biggest Lessons Learned as an Investor (00:16:59) - Exercise Routine: Three Lifts Per Week, Mobility, Swimming, and Pickleball (00:21:06) - Justin Mares' Superpower: Identifying Trends (00:23:19) - Tiny Habit: Fitting in 5 Minute Workouts Throughout the Day (00:24:55) - Favorite Books: The Three-Body Problem & The Company (00:27:45) - Advice to Younger Self: Spend More Time Learning From Others ABOUT THE GUEST Justin Mares is a serial entrepreneur and angel investor. He's the Founder of Kettle & Fire, Perfect Keto, and Surely Wine and a Venture Partner at Long Journey Ventures. His products are sold in more than 10,000 retail stores, and each of his companies does tens of millions of dollars in annual sales each year. He strives to make a dent in the problems with our food system and improve the trajectory of health in the United States.

Listen to one of our favorite moments from tomorrow's Spotlight episode Justin Mares, Serial Entrepreneur and Founder of Kettle & Fire, Perfect Keto, and Surely Wine.

Listen to one of our favorite moments from tomorrow's 20 Minute Playbook episode featuring Justin Mares, Founder of Kettle & Fire, Perfect Keto, and Surely Wine.

Zane Griggs exemplifies fit after 50. He's a personal trainer on a mission to help people of all ages think about how to thrive while aging. Zane is an advocate for a high protein, high fat diet, and emphasizes the power of eating real food while simultaneously denouncing dogma and polarization when it comes to nutrition. Our conversation with Zane covered a lot of ground and brought a sense of pragmatic thinking to nutrition that many people tend to miss when it comes to talking about food. We truly enjoyed this conversation with Zane and can't wait to hear what you all think of the episode!Please consider donating to our cause or subscribing to our newsletter - we are a user-supported podcast and if you received some value out of this podcast, let us know by sending us some value to our Fountain Wallet with the last digit ending in 1…Fountain App supported by the Lightening Network: themeatmafiapodcast@fountain.fm

Joe De Sena is the founder and CEO of Spartan Race, with an unbelievable story. He grew up in Queens, NY, on the same street as some of the most notorious organized crime families in the city. As a result, he was exposed to the life of mobsters at a young age after starting a successful pool cleaning and maintenance business. He had enough success to get the attention of his mobster neighbor. Many of the stories he discussed in our discussion with him regarding his pool cleaning business led him to ultimately take a chance at starting Spartan Race. Joe's life story encapsulates blue-collar toughness - having run Bad Water, Ironman, and a 100-mile race all in the same week - and an amazing vision to push people to get the most out of their potential through Spartan Race. Joe has appeared on the Joe Rogan Experience and the Rich Roll Podcast, and also recently launched a show on CNBC called No Retreat. Enjoy!Please consider donating to our cause or subscribing to our newsletter - we are a user-supported podcast and if you received some value out of this podcast, let us know by sending us some value to our Fountain Wallet with the last digit ending in 1…Fountain App supported by the Lightening Network: themeatmafiapodcast@fountain.fm

The Meat Mafia was joined by John from Amber Oaks Ranch in Thorndale, Texas. His farm operation started small and he's learned the ins and outs of growing a homestead into a farm operation. The knowledge he shares with us is irreplaceable if you're interested in getting closer to the food system and creating less dependence on conventional methods of getting food (i.e. the grocery store). John shares his unique perspective on ranching and sovereignty as well as why he thinks alternative forms of money in the form of Bitcoin play a critical role in the future of better food. Enjoy!Please consider donating to our cause or subscribing to our newsletter - we are a user-supported podcast and if you received some value out of this podcast, let us know by sending us some value to our Fountain Wallet with the last digit ending in 1…Fountain App supported by the Lightening Network: themeatmafiapodcast@fountain.fm

Noah Huisman is a start-up lawyer, entrepreneur, author, and fitness enthusiast based out of Austin, Texas. Noah is a man of many talents - he has started and owned a gym, a portable sauna business, authored a book, and maintained a roll as a start-up lawyer to help other business owners get their footing as they start their businesses. On top of all of that, Noah was a collegiate athlete. Most recently, Noah published his book, ‘This Way to the Stars: An Introduction to Philosophy', which packs a ton of digestible knowledge into an approachable read. We talk all about Noah's path and journey to get to where he is today and dissect how nutrition and fitness have played a critical role in supporting his growth as a man. Enjoy!

Boyd Myers rarely says ‘no'. He is the type of person who runs a marathon and drinks a case of beer while doing it (yes, he did this). Boyd lives with a limitless perspective, saying ‘yes' to new challenges and getting every drop out of life. The cool thing about Boyd is he hasn't always had this perspective. After leaving the armed services and joining corporate America, Boyd packed on some extra weight and became the unhealthiest he's ever been. He decided he needed a change. After running 500 feet (yes, feet), he decided he needed something to train for - an Ironman. From there, the rest is history. Boyd has been training for, and demolishing different endurance events ever since from 100 milers to his most recent pursuit - a full-distance Ironman followed by a half-Ironman the next day (or a 210.9 mile swim, bike, and run). Boyd has a contagious mindset and zest for life and we hope you enjoy this episode!

CJ Finley is an entrepreneur based out of Austin, Texas, and the host of the Thrive on Life Podcast. Health plays a critical role in CJ's life mission and he has been involved with the marketing and growth of several health-related companies here in Austin like MSW Lounge and their ‘How Do We Health?' event and podcast. Our conversation with CJ dives deep into his story and inspiration for building an enriching life. Enjoy!

Bronson Dant is a nutrition and fitness coach based out of the Mid-Atlantic area in the US. He's written and posted extensively about his health journey, starting with his experience in the armed services to developing unhealthy habits in the “real world” to reclaiming his health again. Bronson struggled with IBS, and after hitting his breaking point with his health, he invited change into his life. Now, he's doing CrossFit, BJJ, and coaching others on how to tap into their peak health. His keys to success revolve around building fitness first and understanding the importance of movement. Bronson brings a wealth of knowledge, and his book - “The Ultimate Ketogenic Fitness Book” - is written to inspire people to utilize a ketogenic approach to nutrition while developing strength in the gym. Enjoy!

David Gillespie is a health educator and author of 6 books - Sweet Poison, Toxic Oils, Free Schools, Toxic People, Teen Brain, and Brain Reset. He's an outspoken advocate against some of the most harmful toxins plaguing us today, from seed oils to highly processed sugars. In our conversation with David, we chat about the current state of the health system in the United States (and globally), and dive deep into some of the major culprits for why things the way they are. His perspective is wide in scope, and he offers some pointed and well-researched insights into how we can fix what has happened. Enjoy!

Michael Kummer is a digital health entrepreneur, homesteader, and all around health enthusiast. He's been involved in the world of nutrition and lifestyle improvement for over a decade and he shares many of his secrets to great sleep hygiene, gut health improvement, and overall optimized health. Michael advocates for true health sovereignty and taking ownership of your personal health. He has recently entered the world of homesteading and homeschooling, which we dive into at the end of the podcast! Enjoy!

AC and Kyle chat with Justin Mares of Kettle & Fire. They dive into Justin's journey from tech employee to CPG entrepreneur, how he built Kettle & Fire from scratch, and how they put together the regenerative supply chain for their 2 regen, broth SKU's Links: Website Instagram LinkedIn Follow Kyle and AC on LinkedIn

Most people know him as the first 6x Ironman World Champion. Dave Scott made a name for himself during the 80s and 90s as one of the best endurance athletes of all time. He completed his fastest Ironman at an 8-hour, 10-minute pace and notably competed head-to-head against Mark Allen in the 1989 Ironman World Championships known as the “Ironwar”. Mark started out as a water polo player and swimmer and quickly took to the extreme nature of triathlon. He has competed at the highest levels and coached other athletes to world record performances. In our conversation with Dave, we discussed:Leveraging low-carbohydrate diets improve performanceImplementing more meat and fish to overcome depressionBuilding a competitive mindset to overcome fears & doubtsDebunking misconceptions around carbohydrates & fat oxidationReaching a more balanced approach to metabolic health at 68 years old

Danny Vega runs the blog, podcast, and YouTube channel called ‘Fat Fueled Family'. He's a father and a husband focusing on re-writing the narrative around saturated fat and protein. Danny has an extensive background in strength and conditioning, as well as nutrition, and played college football at Columbia University before getting his Master's in Human Performance from the University of Florida. He has relied heavily on an animal-based, ketogenic lifestyle to improve his performance in the gym, mental clarity, and overall well-being.

Ben Azadi is a best selling author of the book ‘Keto Flex', podcast host of the show ‘The Keto Kamp Podcast', and founder of Keto Kamp. Across all of his efforts, Ben has the goal of making 1 billion people metabolically healthy. His health journey started as a 24 year old struggling to find direction in life. After a devastating break up, Ben found himself at rock bottom at 250lbs and 36% body fat. He realized the need for eminent change in his life and quickly took action. His outlook on the world changed with his health, and now he's one of the most prominent names in the Keto & Low-Carb space. In our conversation with Ben, we discussed:Deconstructing “your why”Taking ownership and responsibility of your lifeSimplifying the foods to incorporate into the dietTreating the symptoms versus treating the root causeExplaining the biggest benefits of keto (& mistakes people make)

Bill Schindler may be most well-known for his role in the National Geographic series, The Great Human Race, where he and survival expert Cat Bigney lived as our most primitive ancestors did. He now owns a restaurant and store called The Modern Stone Age Kitchen, where he cooks amazing quality food and hosts events to inspire others to learn the art of cooking. He has also written a book called Eat Like a Human, which dives into our ancestral way of eating and what Bill believes to be the species-appropriate diet for humans. In our conversation with Bill we cover a ton of ground. We talked about his journies through Africa with his family visiting different tribes, exploring different cuisines, learning to cook your meals, the significance of meat as the cornerstone of the human diet, and which “healthy” foods to avoid.

Robin Switzer has built KetoCon into one of the most highly regarded health conferences in the United States. It takes place in Austin, Texas, every year. The event typically hosts thousands of vendors, brands, speakers, influencers, and participants over three days to engage with other health-conscious people. Some of the big speakers from last year were: Dr. Shawn BakerDr. Anthony ChaffeeCynthia ThurlowBen AzadiIn our conversation with Robin, we discuss her journey to finding the keto diet and her goals of making KetoCon an event to inspire others to take control of their health. Robin's work has helped transform lives and give people their health back by creating a forum for people to discuss pioneering health topics. Check out the link for the KetoCon website if you are interested in attending KetoCon 2023 in Austin on April 21-23rd.

Looking to hit the open road? That was the case for Jacqui Money and her husband, who have moved into a Tiny House and are loving the adventure! You'll learn on this episode of She Turned Entrepreneur how this enterprising native of South Africa developed a niche practice providing automated back-office solutions for small businesses. Leveraging a range of platforms, Jacqui helps clients develop systems that can do on their own what a decade ago required the assembly of an entire team. Entrepreneurs — especially solopreneurs and most especially introverts — are loving this one-stop approach to putting processes in place to manage all manner of customer management, marketing, scheduling and other functions, both streamlining tasks and minimizing costs. Jacqui shares exactly what services she provides and her approach to bringing clients along. She has learned in building out her own business a lesson that is applicable for all business owners: Invite feedback. She took her own onboarding process from clunky and ineffective to a series of seamless steps that her clients fully embrace and enjoy. How? By making adjustments based on input and observations she solicited all along the way! The episode wraps with Three Top Tips that will smooth the path for any entrepreneur looking to optimize and automate systems as well as some compelling reading recommendations you'll want to check out. Finally, Jacqui is reminding: Don't delay. Go for it. Launch your entrepreneurial journey! It won't be perfect, but there will be abundant opportunities to refine and improve all along the way! Click here to listen to, rate and review this or previous She Turned Entrepreneur episodes. Here are key takeaways from the conversation:· Are you an introvert? Automation may be your new best friend. With systems in place, there's no need to build a team or manage people!· Attention Solopreneurs: Clear your plate through outsourcing tasks and systems. · Engaging a solutions architect puts your business on the fast track to automation.· Is there an area where you're consistently hitting a stumbling block? Consult your clients. Their feedback will identify the genesis and potential solutions.· Don't let the perfect be the enemy of the good. Get started and incorporate updates and changes as needed along the way. Here's a quick look into the episode:· About Jacqui's background and current adventure: A native of South Africa who, along with her husband, several years ago moved off the grid into a Tiny House (they are loving it!). To do so meant figuring out an income that was location independent. · Jacqui's practice is focused on designing custom solutions for back-end problems, automating systems so solopreneurs don't have to hire a team. · Jacqui found her niche by herself being an entrepreneur who needed back-end business support but didn't want to hire a team of people. Once she discovered the benefits of custom build-outs that are a simple, cost-effective substitute for staff, she felt compelled to spread the word!· About the benefits that Jacqui provides:o A complete mapping of the client journey, from first contact through off-boarding.o An assessment of — and plan to optimize — tools already in play.o Deployment of automated systems to streamline functions and minimize costs/hiring.· Jacqui's target audience: Online businesses, solopreneurs, coaches and consultants. · All about VIP Days: Jacqui's one-stop, holistic approach to building out systems quickly. · Onboarding Clients Like a Pro: Inspired by Jacqui's experience with clients who weren't getting with the program, she developed a mapping system based on their feedback about the challenges. It was a game-changer! Clients today love her process!· Jacqui's three best pieces of advice for entrepreneurs chasing their dreams:o Put systems in place.o Write your SOPs now — even if you're not planning on hiring anyone or employing a huge team.o Don't wait for perfection. Just get started and adjust based on feedback.· Jacqui's Recommended Reading:o "The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level," by Gay Hendricks.o "Traction: A Startup Guide to Getting Customers," by Gabriel Weinberg and Justin Mares.o "Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones," by James Clear. Meet our Sponsor: Want to use the best income growth strategies from top entrepreneurs and CEOs, including Ellen herself? You can binge listen to past income reports on Cubicle to CEO today PLUS receive free access to “your first $10K month” masterclass and a bonus workbook by going to our special link, https://zen.ai/sheceo

It’s always a pleasure to chat with Justin Mares, who’s a friend of mine and also the founder and CEO of Kettle & Fire bone broth. Today we go deep on regenerative agriculture as a solution to climate issues and health issues. We go into the different ways that animals are raised and how certain …