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Early on in the podcast (2019) I had Maxwell on to tell the story of Narrative and then 3 more times since then to discuss deeper topics related to running a great shop, dealing with challenges, and tools to success. I have known him for over a decade and believe he channels the kind of character and values the entire industry should aspire to. Recently Maxwell made the decision to sell his ground breaking cafe, Narrative Coffee, to one of his long time baristas (Alex Sciarrotta...Himself an awesome leader and example) and move across the country to embark on a journey into the next chapter of his coffee career helping people open and run great coffee shops with Threadbare Coffee Consulting. In this discussion of Maxwell's final chapter with Narrative we talk about what led to this decision, values that guide him, what he is most proud of after 7 years of Narrative Coffee, his thoughts on what is key for cafe owners today to focus on, and what have is doing now as a coach with Threadbare. I am honored to have been able to feature Maxwell's story on this show and hope you are inspired by this and the other conversations we have had the pleasure of having with Maxwell. Links: @maxwellthreadbare www.threadbarecoffeeconsulting.com www.narrativecoffee.com Related episodes: 011 : Founder Friday w/ Maxwell Mooney, Narrative Coffee : hospitality / building relationships / coffee quality 038 : Founder Friday / Narrative Coffee Part 2 w/ Maxwell Mooney : His experience after opening his first brick and mortar COVID-19 Focus w/ Maxwell Mooney, Narrative Coffee, Everette, WA 351 : Pro Tips for Using Spreadsheets w/ Maxwell Mooney, Narrative Coffee Visit our awesome Sponsors! GROUND BREAKING BREWING MADE SIMPLE! www.groundcontrol.coffee THE BEST PLANT-BASED BEVERAGES ON THE PLANET! www.Pacificfoodservice.com Reach out to KTTS! chris@keystotheshop.com
There has been a resurgence of mobile coffee carts recently. A cart offers the owner flexibility, agility, and a less risky entry into the world of coffee retail. That said, there are many elements that need to be in place for you to be able to set up and run a successful coffee cart that serves you and your customers well. Today we are going to be digging into the details with special guest Sarah Naylor of Daybreak Coffee Cart in Snohomish, WA. After 11 year working in coffee and and 8 years in the pastry arts world, Sarah Naylor took all the hard earned knowledge and wisdom she acquired through the hospitality industry and ventured out on her own to found Daybreak Coffee Cart. Daybreak is a mobile coffee cart and craft coffee catering service located in Snohomish County. Daybreak offers an elevated coffee experience for weddings, corporate events, conferences, and mitzvahs all around. They love serving others and aim to bring joy wherever we go. It is their mission to share kindness through coffee. In our conversation we discuss her beginnings and the practical actions she took to start and run her cart in a way that serves her guests with excellence and most importantly, also serves her and her family well. We cover: Changing paths via life challenges Putting family first and the “why” True service and operating values The first steps in starting the Coffee Cart Ergonomics and set up Setting, expectations, and forming an LLC Drawing from past experience to inform the journey The key business logistics and necessities Saying no and growing responsibly Menu design and Pricing Marketing, networking , and promotion Developing confident and positive thought patterns Links: www.daybreakcoffeecart.com IG: @daybreakcoffeecart Related episodes: 115 : Finding Success in Mobile Coffee w/ Tim Cox / Communion Coffee 367 : Designing Your Coffee Shop for Community w/ Dr. Lisa Waxman 187 : A Conversation with Nikki Outlaw of Anecho Coffee 161 : Founder Friday Drive-Thru Edition w/ Jasmine Diedrich Wilson of Diedrich Espresso 011 : Founder Friday w/ Maxwell Mooney, Narrative Coffee : hospitality / building relationships / coffee quality Interested in leveling up your coffee shop or setting up 1:1 coaching? Click here to schedule a free consulting discovery call with KTTS Click here to book a formal one-on-one consulting call! Visit our amazing Sponsors! www.groundcontrol.coffee www.pacficfoodservice.com www.coffeefest.com
In order to have a profitable and consistent coffee shop you need to track and keep your data in order. Whether is labor, expenses, or COGs- spreadsheets are an essential tools to help you build a stable business. On today's episode we sit down with frequent guest of the KTTS podcast, Maxwell Mooney of Narrative Coffee to talk about his top pieces of advice for using making and using spreadsheets. Maxwell has been in coffee for well over a decade as a barista, manager, and competitor who then turned entrepreneur with the launch of Narrative Coffee. First he had a cart, then a wonderful brick and mortar, and now a second location. In these five years of operating, growing, and refining Narrative, Maxwell has been guided by his values for quality, hospitality, and community, all supported by systems. In this conversation we cover: Is a spreadsheet right for the job? Tracking costs COGs, Labor, expresses, and rent Accounting for waste and labor in cost Appropriate sample size for data Projections Taking the first step with spreadsheets Links: Maxwell's Spreadsheet UpFlip Interview www.narrative.coffee IG: @narrative.coffee 011 : Founder Friday w/ Maxwell Mooney, Narrative Coffee : hospitality / building relationships / coffee quality 038 : Founder Friday / Narrative Coffee Part 2 w/ Maxwell Mooney : His experience after opening his first brick and mortar COVID-19 Focus w/ Maxwell Mooney, Narrative Coffee, Everette, WA Related episodes:
Maxwell Mooney has been in the coffee industry for nearly a decade now, and in the next few weeks he will be opening up the second location of Narrative Coffee here in Bellingham, WA. His expertise in the industry and experience starting two coffee shops made for a powerful conversation. We were so excited to chat with him, and listen to what he had to say about the coffee industry. In this episode, we talk to Maxwell Mooney about some of the lessons he's learned as one of the owners of Narrative Coffee, and what was essential to their growth as a cafe.
This week, we have coffee! And a guest! Isaac and Dan are joined Maxwell Mooney, founder of Narrative Coffee in Everett, WA for a conversation on coffee, small business, and, you guessed it, Aristotelian virtue ethics. This episode is best enjoyed with a warm blanket, a window seat, and a fresh cup of your favorite single origin coffee. Spirits: "Black Sheep" (Manhattan) & "La Estrella" (Blanchard's) | 02:50Main Segment: Coffee | 15:34(Note: This is an abridged version of a longer conversation that will be made available on January 25th. Stay tuned for details!)To hear more from Maxwell, check out the following links:https://podcasts.apple.com/us/podcast/covid-19-focus-w-maxwell-mooney-narrative-coffee-everette/id1191265255?i=1000472850244https://podcasts.apple.com/us/podcast/coffee-educator-maxwell-mooney-ep-52/id977905081?i=1000379657711Instagram: @maxwellamooney & @narrative.coffeehttp://narrative.coffee/
As we continue our focus series on the COVID-19 crisis and it's impact on specialty coffee, we get talk someone who has been leading the charge for business agility, staff/customer safety, and creating systems to support it all. Maxwell Mooney is the Owner of the award winning shop, Narrative Coffee in Everette, WA. A past guest on the show, Maxwell consistently brings a clear, level headed, and well thought through perspective to the table. What I enjoy most about Maxwell and his leadership is the integrity that drives what he does and allows him to make tough calls. In this conversation we will be discussing, from beginning to present day, how the crisis unfolded for him and his team. Among other things we will cover: Not joining the "Cult of hustle" Creating and executing plans Hospitality in every context Making tough calls for safety Managing emotional impact on staff Leading in the midst of exhaustion and hard life circumstances Links: www.narrativecoffee.com Founder Friday: Narrative Coffee part 1 Founder Friday: Narrative Coffee Part 2 COVID-19 Focused episodes: On a Resilient Coffee Community Hope in Difficult Times w/ Kathy Turiano General Guidance on Talking with Banks and Landlords w/ Marshall Fuss, Attorney at Law Erica Escalante, The Arrow Coffeehouse Karl Purdy, Coffee Angel in Dublin, Ireland The Future of Retail w/ Doug Stephens Impact on the Supply Chain w/ Ricardo Pereira, COO, Ally Coffee Straight Talk for Coffee Retailers w/ The Retail Doctor, Bob Phibbs Jonathan Pascual of Taproom Coffee and Beer, Atlanta, GA Refining your Leadership and Systems in a Crisis Shift Break: Development in a Crisis Shift Break: Grace and Hight Standards Shift Break: Keep or Throw Away Keys to the Shop Consulting: www.keystotheshop.com/consulting chris@keystotheshop.com
Our first returning guest, Maxwell Mooney has come a long way since his coffee cart at the Wetmore Plaza. Since we last spoke (on the podcast at least, we see him a lot cuz' we like him) Narrative was gearing up for their grand opening. Almost one year later Narrative Coffee is open and booming, wrangling awards such as Everett's Friendliest Staff and Sprudge.com's Best New Cafe in the World.Tune in to hear what's next for Narrative and how he honed his pro yoyo skills.
This year we got to learn from some of the best owner/operators around in the Founder Friday series. In this episode we go through from the beginning and listen in to some key points made by each of our superstar guests. Looking back at the kind of lessons and insights we heard, I am just amazed and grateful to be in an industry so rich with generous and talented people making a difference in specialty coffee. You definitely not want to miss this episode. With this episode we conclude a full year of Keys to the Shop. Thank you so much for listening, subscribing, rating, commenting, sharing...all of it. I am blessed by you all and am looking forward to what in store for 2018! Happy New Year! P.S. Still time to vote for KTTS for "Best Coffee Podcast" visit: http://sprudge.com/vote Links to past Founder Friday episodes: #1: Taylor & Shem Doupe / Cafe Soleil #2:Maxwell Mooney / Narrative Coffee pt 1 #3:Jonathan Rubenstein / Joe Coffee #4: Colin Harmon / 3fe #5: Chelsey Walker-Watson / Slate Coffee Roasters #6: Katie Startzman / Native Bagel Co. #7: Maxwell Mooney pt 2 (brick and mortar report) #8: Kathy Turiano / Joe Bean Coffee Roasters #9: Jason Card / Journeyman Coffee #10:Nathan Quillo / Quills Coffee #11:Joshua Boyt / Metronome Coffee
He's Back!!! Maxwell last joined us on the show back in February 23rd on episode #11 before the opening of his first brick-and-mortar space for his company, Narrative Coffee. It's been 4 1/2 months and Narrative has had their soft opening, grand opening, and Maxwell has learned a lot through the process. Now he is back on the show to give us a glimpse into his first couple months being open for business and how it is shaping him, his staff, and his community. I know you will enjoy Part 2 Narrative Coffee's Story! LINKS: WWW.NARRATIVE.COFFEE Instagram Twitter Facebook Narrative Coffee Pt. 1 / Episode 11 of KTTS Roasters Mentioned: Veltons Coffee Roasting Company Spotted Cow
It's the second edition of Founder Friday and today we get to hear the story and learn from the experiences of Maxwell Mooney who owns Narrative Coffee in Everette, WA. We discuss how he got started in coffee, his driving vision for Narrative, how competitions and the coffee community helped shape that vision, and much more! I hope you enjoy the discussion. Maxwell is a true professional and incredibly driven guy and I was certainly encouraged by this conversation. Show Notes and other resources can be found at: www.keystotheshop.com/resources Maxwell can be reached at: maxwell@narrative.coffee website: narrative.coffee social: @narrative.coffee (insta) @narrativecoffee (twitter) @maxwellamooney (Twitter/Insta) Want to donate you Competition wares? Maxwell suggests donating to WINCC (Women Investing in North West Coffee Champs) Other Resources mentioned in this interview include: Michael Gerber's Book the E-Myth Revisited The Boss Barista podcast
Coffee educator Maxwell Mooney joins to inform Matt on the art of making coffee! He is a professional and competes nationally in barista competitions. What’s the science and psychology that goes into the perfect cup of coffee? Maxwell gives an overview of each coffee wave, the cupping process, coffee ethics, and calibrating your palate to appreciate quality coffees. Watch previous episodes on YouTube and subscribe on iTunes! Sponsors and Links: Bc.supply - promo code DOWN for 25% off your first bag of coffee breakitdownpod.com iTunes - https://itunes.apple.com/us/podcast/break-it-down-with-matt-carter/id977905081?mt=2 Support - https://gumroad.com/l/breakitdown Loot Crate - lootcrate.com/down and use code DOWN for $3 off any new subscription Learn more about your ad choices. Visit megaphone.fm/adchoices
He's Baaaack! We're talking to our good friend Maxwell Mooney all about his new pop up coffee shop called Narrative Coffee in Everett, Washington. He spills the beans on what it took to set up shop and gives advice for anyone thinking about setting up a pop up of their own.
On this episode we've bellied up to the slow bar for a rapid-fire chat about the science of coffee with Maxwell Mooney from Spotted Cow Coffee in Mill Creek, WA. We're getting back to brass tacks about the nerdier points of extraction, ratios, batch sizes, roast levels, agitation, water temperature and much, much more.