Podcast appearances and mentions of michael lovitch

TODAY´S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you´ve answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds of interest to you all you need to do is click here right now, pop in your application and one of our team members will be in touch with you very soon.   ABOUT THE GUEST: Are you tired of communities that are led by self-proclaimed "gurus"?   In this episode, we talk with Michael Lovitch, co-founder of the Baby Bathwater Institute, about his approach to building a peer-to-peer collaboration community that empowers everyone. Discover how the Institute helps bootstrapped entrepreneurs navigate the world of business ownership while having good times and making lifelong friends. From choosing your own adventure to building a strong culture, Michael shares his insights on creating a community that's worth sacrificing for.   Find out why saying "no" is essential for community success and the importance of hosting. Plus, learn the steps to achieving group flow state and how to set non-negotiable rules for your community.   If you're looking to build a community composed of individuals that flourish together, tune in to this episode now!   In this episode, you will learn about: 0:00 Intro 3:31 Choosing Your Own Adventure 13:01 Building a Strong Culture 19:15 Financially Sacrificing To Build The Right Culture 22:16 Saying No To People 23:42 Hosting is a Thousand Times As Valuable 27:15 The Business Side of Baby Bath Water 29:35 Passion in the Entrepreneurial Journey 34:02 The Future Nursing Home 35:51 The First Steps to Creating Group Flow 40:00 The Code of Conduct 41:20 The Baby Bath Water Croatia Event   RESOURCES LinkedIn: https://www.linkedin.com/in/lovitch Facebook: https://www.facebook.com/michael.lovitch Website: https://babybathwater.com/michael-lovitch/

“You got to like people, and you gotta recruit the people you want to be around. And then treat them cool and make sure you like your partner. And then find someone who can do organizational things.” — Michael Lovitch This week Sachit (@sachitgupta) chats with Michael Lovitch (@michaelovitch) and Hollis Carter (@hollisc), co-founders of Baby Bathwater Institute — A community comprised of some of the world's leading minds and entrepreneurs, with a focus on helping bootstrapped entrepreneurs navigate the crazy world of business ownership while having good times and making lifelong friendships. Hollis Carter is a serial entrepreneur and avid skier. He started his entrepreneurial journey in the early 2000's, founding multiple companies, including a SAAS company he built into a 7-figure virtual business in less than a year. In 2013, he became a founding investor in Utah's Powder Mountain Ski Resort. Michael Lovitch, MA is a former special education professional, over-educated grad student, and floundering tech sales guy who decided at the age of 34 to take the entrepreneurial path because nothing else was working. He started a publishing company in the psychology space that ended up being a 7-figure endeavor, then parlayed that into a physician-based nutritional supplement company (RealDose Nutrition) thatended up with annual revenues of $50 million dollars before he sold out his stake. Follow our host, Sachit Gupta on Twitter and sign up for the Creators Collective Newsletter. Do you want to learn how to make a living as a creator? Check out the CreatorsMBA. 00:00 Introduction 00:26 What is a successful community? 09:19 When did your events start turning into a community? 13:55 How do you encourage your community members to connect with each other? 17:21 The process by which people come into baby bathwater 21:41 Patterns in people from the same type of business 26:53 How to create a good experience for people 37:00 How to deal with people that take advantage of the community 43:17 How to get feedback from the members of the community 47:40 What you should be thinking about in order to build a successful community 53:56 How to agree in a moment of disagreement 55:54 The vetting process for the Baby Bathwater community 58:12 In the process of building the community, what have you learned about yourselves? 1:02:29 What does it mean to be a conscious creator? 1:07:21 Closing Remarks 

This episode is brought to you by Sendlane.   Michael Lovitch says, “The biggest difference between other entrepreneur groups and us is that we bet on kindness, generosity, and being fun, not success. We're not success junkies. We are looking for people we're going to want to grow old with. We're looking for our friends. That's the biggest difference between what we're doing and others. We look for good humans over how badass they are in business”.   In today's episode, we talk to Michael Lovitch, Founding Partner of Baby Bathwater Institute, a selective membership community for entrepreneurs that is part music festival, part business forum, and 100% unique and fun.   In this interview, we cover a wide range of topics. We discuss:   * There's no "one way" of doing entrepreneurship * Know yourself and what type of person you are * Hire for your weakness, and don't hesitate to pay a good recruiter * Don't grow for growth's sake * Don't wait for the miracle of an exit. Cash flow along the way and invest * Hire a coach in the early days * Invest in venture capital but never take it * What's a Baby Bathwater event look like * Why it's transformative * And so much more…   Join Ramon Vela and Michael Lovitch as they break down the inside story on The Story of a Brand.   For more on Baby Bathwater Institute, visit: https://babybathwater.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here's the deal: I have a gift for you from our primary Sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Growing your business isn't a complicated matter. Sometimes, taking the simple approach works better. Learn how to grow a business the simple way as Doug C. Brown interviews Michael Lovitch. Michael is a founding partner in the Baby Bathwater Institute and an entrepreneur dedicated to helping others find success. Michael shares his experiences to help entrepreneurs reach their dreams. Learn more as Michael helps you navigate the unpredictable world of business ownership.

Michael Lovitch is a co-founder of the Baby Bathwater Institute, a private membership community for highly successful entrepreneurs and founders.  The first question most people ask is, “What the heck is Baby Bathwater?” and while the name might sound a bit funny, it's one of the most prestigious communities in the entrepreneurial space due to the methodical curation from Michael and his team.  In this week's episode, Michael and Elliot dive deep into the power of community building and why you should start building yours immediately if you're not already doing so. Click here to get the full show notes and resources from this week's episode  

Co-Founders Hollis Carter and Michael Lovitch have demonstrated ‘what happens when a couple of pseudo-intellectual hacks attempt to create a worthwhile entrepreneurial community.’ Serial Entrepreneur Hollis Carter admits that he turns his ‘outlets’ into businesses.  Carter talks with Roland today about his businesses, and specifically the Mastermind, Baby Bathwater Institute, that ties them all together.  "YEAH, THE NAME IS ODD, BUT DON'T LET THAT FOOL YOU." - FORBES Listen Today For, How this strangely-named Institute came about. “And we were like; we should do something together cause we go to eat like five times a week, and we need a credit card together.” Hollis Carter. Their alternative “Lifestyle” approach to a Business Mastermind. How they created stability by shifting their events business to a membership model that had events as one of the benefits. The downside of a Lifestyle business. Their 'non-mission statement' that provides direction.  The unique values that Baby Bathwater installs in their membership.  How they’ve used their marketing background to serve Baby Bathwater.  “That was the only time we actually ran any marketing. It was more for the intention of diversification than leads”. - Hollis Carter. Plus, Tips On Facilitating Networking in a Non-Business way. The carefully planned ‘light side touches’ that make all the difference. “There’s a lot of little touches, but our big one is not to make anything feel too structured…but we spend lots of time planning it so that they all kind of happen in concert without anyone really feeling it forced upon them.” Hollis Carter. • His Ask, Give, Share Model “Entrepreneurs are inherently competitive, and they seem to be competing quite a bit to give more. I love it” - Hollis Carter. And more! Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on your go-to podcast platform here.  Find Hollis Carter On Instagram Visit the Baby Bathwater Site. Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Business Lunch with Roland Frasier is brought to you by Scalable Podcasts.

Meet the guy who created a digital detox-like conference for entrepreneurs based on everything he hated about conferences. His name is Michael Lovitch and he is the co-founder of the secret handshake (and drink) conference called Baby Bathwater. Find out what the formula is for a conference that is meaningful and will have the best ROI for your business, mental and network bottom line. Sign up to be first to know when Digital Detox Secrets is available on Amazon and win a free copy! https://digitaldetoxs.wpengine.com/ Follow Lisa Buyer https://www.instagram.com/lisabuyer/

Michael was a special education teacher before he went on to found 3 multi-million dollar companies including one that reached $40M in annual sales with 350k customers. Learn how he did it in this episode! Topics Discussed in this Episode: [01:28] Michael’s transition from teaching special education to entrepreneurship [07:33] Copywriting and creating profitability through ads and affiliate marketing [12:44] Starting out with AdWords and working with partners to provide more value [16:24] Why you should build a team, train them and have a system in place [22:32] Michael’s journey with Hypnosis Network [26:50] How Michael started RealDose [30:42] Developing the products for RealDose and building the inventory [34:40] Media buying and getting the business going [40:12] Baby Bathwater and what it’s all about Key Takeaways: You can reverse engineer anything. You might do all right with finding some opportunity, but if you’re not really into it, you’re going to burn out fast. Don’t just look to make some cash but create a business with something you really care about. Create something great and something that you’re proud of. So when you’re doing media buying and getting people to try it, you don’t feel sleazy in any way because you know that it’s true, you’re not lying because you know it’s the best. Don’t neglect your email list and keep providing them with good content. Once you have a big following, people will want to partner with you. Action Steps: Find something you’re really into and build a business out of it. Keep your list warm with really good content. Build a team around your business, train them how to do things and create a system for people to follow. Michael said: “Make something you’re proud of that works.” “Grind, but document as you grind and start to bring people on early.” More from Michael Lovitch: Michael’s Facebook Baby Bathwater Institute Resources mentioned in this episode: Hypnosis Network Dr. Hyman RealDose Nutrition Sponsor link 14-day Free Trial to LeadQuizzes Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

The reason this podcast is called All Selling Aside is that it's not about selling. Instead, it's about building rapport and relationships. If you hate to sell, keep listening, because I'll teach you painless methods to attract and convert more premium clients and win the game of sales conversion. Whether you're a coach, consultant, or other service professional who wants more premium clients but doesn't enjoy the selling process, this is the podcast for you. In this first episode, you'll learn three key insights that are critical to making you a highly skilled ethical influencer. You'll learn the greatest sales lesson I ever learned -- from a park bench in Los Angeles! I'll share the time-tested sales strategy I stumbled upon in the QVC green room, and you'll learn how Socratic selling stops embarrassing sales encounters. In 1989, I found myself sitting devastated on a park bench in MacArthur Park, Los Angeles. 18 months before, I had started a brand new frozen yogurt shop and bakery. That day, I had watched an auctioneer sell my equipment for cents on the dollar. On my way home, I stopped in MacArthur Park and sat on that fateful bench where, to my surprise, I learned everything I needed to know about selling, persuasion, marketing, and influencing others. While sitting on that bench, I saw an old woman buy birdseed and walk toward the pigeons holding it in the palm of her hand. What do you think the pigeons did? They walked away! They didn't walk toward her until she started walking away from them. She repeated this dance, and I noticed the pigeons got closer and closer every time. Finally, she knelt, and a pigeon plucked birdseed from the palm of her hand. Soon, there were pigeons everywhere, eating what she was offering. Next, a young boy wanted to achieve the same results as the woman had. He bought birdseed, held it in his hand, and ran at the pigeons. Of course, they flew away. He threw the birdseed at them in frustration, and left. This is exactly how sales works. For the old woman, making the first “sale” was the hardest. After that, the second, third, fifth, and twentieth pigeons were easy! The dance, too, is important; you need to establish trust first. This is where the young boy failed. A few years later, I was I was working for Guthy-Renker in the infomercial and direct sales spot TV business. I had a theory that if something worked on television, it might sell even better on one of the home shopping networks like QVC, so I flew to QVC and made a presentation for a VHS video by Ray Stevens. QVC accepted the offer of putting him on the station. During that QVC presentation, the product sold out. More importantly, I was able to use the experience to glean valuable information on why we weren't having any luck making sales in big cities on the coasts. You can do the same thing online, and increase sales while saving yourself embarrassment. If you find that saying a certain thing leads to sales, keep saying that thing. Here's a quick recap of the three main points we covered in this first episode: The first sale takes the most effort, so work the hardest for this sale. The second sale is faster and easier, because you have a relationship. The Socratic method of discovery and asking questions is a key to making sales.   In This Episode: [01:05] - Alex welcomes listeners to the podcast and explains who will benefit from tuning in. (Hint: if you want to influence others, make more sales, hate to sell, and/or want to attract more premium clients, this is for you!) [01:38] - Ethical influence is central to our discussions, Alex explains, and addresses some of the other topics that will be explored. [02:51] - Alex shares a story about an event in the summer of 1989. He talks about an old woman who lured pigeons to her hand with birdseed. [06:55] - After the old woman lured in the pigeons, a young boy wanted to achieve the same outcome. Alex explains what happened, and why this second attempt was nowhere near as successful as the first. [08:24] - Alex didn't realize the lesson at the time when he was $242,000 in debt in 1989. It wasn't until a decade later that he learned the lesson that the woman and pigeons had inadvertently taught him. [09:39] - In 1992, Alex was back on his feet and doing well in another business. He shares the story of the next steps of his career and learning process. [12:37] - Alex describes what he did after he made a successful presentation to QVC for Ray Stevens. He explains how he figured out which things that Ray said made the most difference in terms of making actual sales. [14:23] - They hadn't had any luck selling Ray's video in the big cities or on the coasts; it only sold in the South. Alex used the information he figured out from the QVC experience to tweak a commercial, and started selling in the big cities. [16:09] - You can do the exact same thing on the internet, Alex points out. This is how Socratic selling works! [16:32] - We learn about one of Alex's Alexisms in his book Alexisms: “the only thing worse than going in the wrong direction is going in the wrong direction enthusiastically.” He explains how this relates to selling, and reveals what he asks when he starts with a sales team. [17:51] - Alex explains the reason that this podcast is called All Selling Aside. [18:18] - Alex offers a quick review of the specific insights he has revealed in this episode. [19:27] - Please go to this link and write a review with your biggest takeaway or “ah hah!” moment from this episode. [20:30] - Alex has one final gift for listeners: a complimentary copy of his book Alexisms. Tune into the episode to learn how to get your free copy! [21:29] - Alex wraps things up with a special thanks to his friend Michael Lovitch of the Baby Bathwater Institute. [22:10] - Don't forget to tune in next week for an episode explaining why seeding is the new selling!   Links and Resources: Alex Mandossian MarketingOnline.com Skipio - where mass business texting gets personal! QVC Socrates MacArthur Park Guthy-Renker Tony Robbins Alexisms by Alex Mandossian All Selling Aside on iTunes Michael Lovitch Baby Bathwater Institute

Hollis Carter shows you how you can connect with your dream clients and future biz partners... without slogging through boring "business conferences." (And why he takes Baby Bath Water co-founder Michael Lovitch to "marriage counseling." No joke.)

Today we have Michael Lovitch who went from founding the Hypnosis Network to coFounder of Real Dose Nutrition that has had over 360,000 customers to the co founder of Baby BathWater Institute. Our mutual friend David Gonzalez introduced us and said... "Michael has been a friend for many years, he started a seven-figure publishing company and an eight-figure nutritional supplement company. But more importantly, the time and care that he and Hollis put into the Baby BathWater event is nuts…" Here’s a glimpse of what you’ll learn: [0:55] Jeremy introduces his guest, Michael Lovitch. [2:00] Michael tells his story, the cliff notes version. [5:30] What drove Michael to create Baby BathWater? [10:00] Events that get crazy! [12:00] Lessons learned from the first Baby BathWater event. [21:00] Great advice that Michael has learned along the way. [23:30] Speakers who have made an impact at Baby BathWater events. [28:00] How Michael and his business partner divide their work. [30:30] Filters Michael uses to sort who comes to his events. [35:30] Michael talks about his work with supplements. [40:00] The vision for the future of Baby BathWater. [45:00] Michael talks about how he became a hotwings champion. [48:30] How does Michael’s family fit into his business? In this episode… What would it mean for you to be part of a close knit and transformative entrepreneurial community? Imagine joining a community that cuts through all the clutter and typical bells and whistles that most masterminds have, doesn’t that sound nice? On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader, Michael Lovitch. Michael looked out at the masterminds and networking opportunities available to entrepreneurs like him and got angry that there wasn’t a place that was fun, relaxing, and actually worth his time. That anger fueled his pursuit of a dream called Baby BathWater. To hear more about Michael’s story and what Baby BathWater is all about, make sure to listen to this episode! What is Baby BathWater? Why should busy entrepreneurs and business leaders take the time to join? On this episode of Inspired Insider, you’ll hear from Baby BathWater co-founder, Michael Lovitch. Michael explains how he came to dream up Baby BathWater with his business partner, Hollis Carter and how they got their experiment off the ground with mixed results. It's fascinating to hear such a fresh and out of the box approach to an event model that many business leaders have become disinterested in. Catch all of Michael’s insights and enthusiasm for what they’ve created on this episode! How comfortable are you with sharing your shortcomings? Do you know what they are? Have you taken steps to mitigate the damage they can cause both personally and professionally? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Michael Lovitch. Michael talks about his career leading successful businesses and endeavors but he’s not one to shy away from where he’s made mistakes. He goes on to explain how he has been able to understand which areas of business that he’s not able to manage well and how he has been able to make some wonderful connections to help shore up those deficiencies. If you’d like to hear more about Michael’s journey, make sure to listen to this episode! What does teamwork mean to you? How about partnership? Is it an equal division of labor or is something more complicated than that? Imagine approaching a partnership in a way that breeds creativity and freedom. On this episode of Inspired Insider, you’ll hear from business leader Michael Lovitch. Michael opens up about how his business partnership with Hollis Carter works and how they both come to the partnership with the idea that they want to help free up the other person to do what they excel at. It’s fascinating to hear Michael’s approach to building and maintaining a partnership - make sure you don’t miss this opportunity to hear all about it! Do you have a vision for where you’d like to be personally and professionally in the next five years? Does your company have a vision that they’ve developed and worked to get everyone on board with? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Michael Lovitch. Michael goes over how he has set a vision and plan in place that will take his company, Baby BathWater into the next stage of growth and experimentation. Find out what kind of leader it takes to move forward such an innovative and radical new concept like Baby BathWater - leaders like you will find lots of value in what Michael has to offer! Resources Mentioned on this episode Baby BathWater’s website: babybathwater.com Man vs. Food Hypnosis Network   Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Today we have Michael Lovitch who went from founding the Hypnosis Network to coFounder of Real Dose Nutrition that has had over 360,000 customers to the co-founder of Baby BathWater Institute. Our mutual friend David Gonzalez introduced us and said... "Michael has been a friend for many years, he started a seven-figure publishing company and an eight-figure nutritional supplement company. But more importantly, the time and care that he and Hollis put into the Baby BathWater event is nuts…"  Here’s a glimpse of what you’ll learn: [0:50] Jeremy’s introduction to his guest, Michael Lovitch. [3:40] Michael talks about his family and his dream growing up. [4:50] The vision for Baby Bathwater. [8:00] Who does Michael go to for advice? [9:30] Michael talks about being a hotwings champion. [13:00] Work life balance. In this episode… Do you know the power of networking? Have you made the right connection at the right time that ended up having a significant impact on your life? Michael Lovitch and his team at Baby Bathwater wants every business leader to make meaningful connections through the power of networking. Michael’s vision is unique from most “networking” circles, he doesn’t want people to pitch or sell to their peers, he wants them to truly connect. To hear more about Baby Bathwater and Michael’s story, make sure to listen to this episode of Inspired Insider! What are you dreaming about right now? What are you working toward that keeps you up at night and fuels your passion? Hold on tight to that dream and press through difficulty you run into along the way, it’s worth it! On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader Michael Lovitch. He talks about his dream project, Baby Bathwater and how it has taken off and seen great success over the last three years. You can catch Michael’s excitement as he shares about the future of Baby Bathwater and the awesome things that he and his team are dreaming of. This is a powerful and exciting episode that you don’t want to miss! Do you have people in your life you can trust that will help propel you to the next level of success in life and business? People that you place around you and that you allow to have influence in your life can make a huge impact on the degree of success you experience. On this episode of Inspired Insider, Michael Lovitch shares how he has been able to cultivate critical relationships that have made a significant difference in his life. If you’d like to hear more of Michael’s story, make sure to catch this episode! Can you really have a thriving family life and a successful career in business? Many leaders and entrepreneurs struggle with finding the right formula for a healthy work-life balance. On this episode of Inspired Insider, you’ll hear from successful business leader Michael Lovitch and his take on integrating his family life with his professional endeavors. He graciously shares how he and his wife work together to raise their daughter and how they’ve been able to bring her along on their journey as entrepreneurs. This is a fascinating episode that you don’t want to miss! Resources Mentioned on this episode Baby BathWater’s website: babybathwater.com Man vs. Food Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Michael Lovitch has always been interested in the brain, starting with his grad school thesis on hypnosis as a normal avenue for human communication.  Not the weird mystic guru kinds of things… he doesn't believe in that stuff.  But he focused on the good people with good expectations, and helped launch The Hypnosis Network. He'd seen all kinds of people selling quack hypnosis programs on the internet, and thought he could offer something real.  If Michael is anything, it's real.  So when he started consulting with doctors for The Hypnosis Network, he saw them cutting corners with supplements and couldn't understand why they'd do that.  Well, aside from a little thing called money… because, sadly, for too many out there it's all about the bottom line.  Fast forward a bit and Michael co-founds RealDose with Doctor Steve,  a supplement company focused on giving you the exact dose of the exact plant species using the exact same extraction process as was used in the double-blind studies proving the herb's effectiveness on real human beings.  Unlike the guys on late-night TV advertising free trials of their miracle elixir for just $4.95 shipping and handling, Michael takes his supplements very seriously.  In this podcast, Michael and I have a very candid conversation about the good, the bad, and the ugly of the supplement industry.  We not only hear Michael's thoughts on futuristic “3-D printable supplement packs,” but we also find out why he's off chasing wild blueberries in Alaska.  On the show, we talk about: ·      How to stop getting scammed by online supplement shams. ·      The importance of Dr. Oz. ·      Why 90% of consumers can love a supplement, and 10% hate it! ·      Why Michael's a “double-blind study” kind of guy. ·      How Alaskan blueberries could help battle childhood diabetes. ·      The future of health:  Printable personalized supplements.   SHOW NOTES Ø  Apparently it's super easy to start a shoddy supplement company.  You just go to an expo, pick up a manufacturer, slap your label on the bottle, write up a fake review and put it on the internet.  Then you mark the product way up just so you can sell it for “the cost of shipping and handling.”  Ø  Often times, these low cost supplement companies pay a dollar to the manufacturer and charge you five dollars shipping of offer it for $69.95 with a thirty day money back guarantee.  But they have no location and don't answer their help lines.  Guess who's winning?  Ø  Here are the six steps shoddy supplement companies take to sell you an inferior product online: 1.    You're innocently checking out a news story on a reputable site like CNN, and you see a “Related Story” in the sidebar.  If it takes you off of the CNN web site, it's probably a fake news story about some “miracle cure.” 2.   Somewhere in the news story, you're linked to a fake review site where the effects of the supplement are too good to be true! 3.   You will probably see “before and after” pictures, or the advertising will use sex appeal to sell you. 4.   The product says, “As seen on Dr. Oz” or Oprah, or some other celebrity.  Unless it's that celebrity's product, they're probably illegally using the name just to sell to you. 5.    They'll offer up a free trial for just the low, low cost of shipping or give you a 30 day money back guarantee.  Seriously, if the company doesn't give you at least a year to see results of a supplement, the guarantee is worthless. 6.   They put you on auto-shipment with an option to cancel any time.  Problem is, it's nearly impossible to reach anyone to cancel the shipments. Ø  Let's talk for a minute about Dr. Oz.  He was recently suing people that are selling millions of dollars in supplements by using his endorsement without permission… thinking specifically of garcinia. The thing is, what Dr. Oz does is a lot of work.  He has to vet guests for his show, find new guest, research new content, make sure everything he promotes is well-tested and his information is accurate.  What he does is a lot of hard work, and people take advantage of that. Ø  What Dr. Oz and people like him do is important work because it gets people interested and talking.  His show starts a buzz.  What a good supplement company does is use that buzz as a starting point for their own in-depth research and development of a quality product. Ø  Science vs. Real Science:  There are great companies out there that have sort of a renegade approach to supplements.  There are a lot of different ways to test the efficacy of a product.  There's the anecdotal sort of personal testing, which is the adventurous type.  Then there's the “real science,” which is the controlled research using petri dishes, rats, monkeys, or humans. Ø  RealDose uses only double-blind clinical human studies to develop their quality products. Ø  Michael is clear that he would never say you should only take supplements that are double-blind studied or you're going to die.  Instead, he says to do your homework.  Ask yourself what makes sense for what you're trying to accomplish, and as long as it's not harmful, then go for it. Ø  Some of the supplements I use for myself are Designs for Health and Thorn.  But I also use some adventurous ones, like Dave Asprey's Bulletproof.  We need the renegades out there blazing a trail! Ø  What can we do to make sure we're getting the real stuff?  First, determine what you want to accomplish.  Second, read the ingredients and the research to see if it's at least matching your goals.  Finally, look at the refund policy.  Any reputable company will give you a year to see the effects of a product.  You could also call the help line, see if anyone actually answers.  Check out where the headquarters is located and see if it exists. Ø  To build a good supplement, you must start with the right ingredients.  Let's take rhodiola, for example:  The research on rhodiola is from plants in Siberia.  The reason these plants are beneficial is because of the harsh environment in which they're grown.  Why?  Because you're buying the plant's defense mechanism, the secondary phytochemicals that the plant uses to protect itself.  These are going to be different from different parts of the world. Ø  … and those ingredients must be properly extracted.  If you don't use the exact same extraction process as used in the experiment, you're going to end up with a different result.  Period. Ø  Those ingredients must be in the exact same dosage.  What happens is that when a supplement is plastered all over the news, then sham companies wanting to turn a profit source the herb from places like China and then put a very low dose of it into the actual pill you're swallowing.  That's how the low quality supplements can be affordable.  You're not having to pay for the science or quality… but you're not getting results, either. Ø  Another example is fish oil.  Fish oil is a really popular supplement.  But let me tell you, it's completely different if it comes from healthy fish living in the wild than farmed fish fed turkey feces and soy protein isolate while being pumped with antibiotics.  Then, the extraction process has to be right.  If it's not the right formula, it will be less absorbable.  Why would you pay for something your body isn't able to absorb? Ø  The challenge of being an individual is that not every supplement that worked in the clinical studies is going to work the same for your biochemical makeup.  That's why the future of wellness is moving toward printing your own personalized supplements at home.  In the future, there will be no supplement companies. Ø  Research is showing that our genetic profiles are not necessarily based on race, but that we each of us are completely unique.  That means we are all going to absorb nutrients differently and have different reactions.  Ø  But don't go get a genetic test now!  Don't run out onto the internet and start your search, because there's no-one out there doing legitimate personalized medicine right now.  We're talking about the future, but it will be here soon enough.  You'll be able to go in, get tested, know exactly what you'll need to take and get it in a neat little pack to go. Ø  Beyond that, the future of supplements is a community hub where your personal supplement pack will “3-D print” daily from a clutch of ingredients.  How cool is that?! Ø  This futuristic process will take out the guesswork.  Right now, even with fantastic products, you'll get 90% of people that love them and another 10% that think you've lied to them.  That's because even double-blind clinical studies can't take each individual's genetic makeup into consideration. Ø  What is a double-blind study anyway?  Okay, well a single-blind study tests against placebo.  One group is given the supplement while the control group is given a placebo.  In a double-blind study, the people being given the pills don't even know.  It eliminates the placebo effect, or the power of positive thought! Ø  Are there ingredients we should stay away from?  There are contraindications, for sure.  Like, you should stay away from grapefruit extract if you're on certain medications.  Or, too much fish oil thins the blood.  It really all depends on your issues. Ø  The kind of testing we do at RealDose goes way beyond the FDA's CG-P testing.  If a product passes that, you'll be safe.  But RealDose goes a hundred times further, testing for toxins and making sure that ingredients are tested for pesticides and then testing again to be sure they're not lying.  Everything is double-tested.  Ø  Testing is really important to Michael.  “I think toxins are neuro,” he says.  “And I don't want to do anything to mess up anyone's brain by accident.”  Thanks, we appreciate it. Ø  What's in the works for Michael now?  Chasing blueberries in Alaska.  RealDose is working on the best red and purple polyphenol drink ever!  It solves the great fruit dilemma:  people trying to lose weight need the polyphenols in fruits, but can't have the sugar.  This drink will have all the benefits without the sugar.  Ø  The berries are being sourced from Alaska!  Remember, you're harvesting these fruits for their secondary polyphenols (their defense mechanisms), so you want fruits from the most hostile environments.  The more harsh the environment, the better that mechanism.  Imagine being a blueberry trying to survive in Alaska! Ø  The implication of this drink for kids with diabetes is that parents can give them this instead of sugary orange juice.  Michael is really interested in kids' health in regard to the development of this drink. Ø  Dr. Steve, co-founder of RealDose, is out there with his hands in the research in development of the best probiotic for weight loss.  They've got the two best probiotic researchers in the world working on this project, and Michael's really excited about that, too.  

Michael Lovitch has always been interested in the brain, starting with his grad school thesis on hypnosis as a normal avenue for human communication.  Not the weird mystic guru kinds of things… he doesn't believe in that stuff.  But he focused on the good people with good expectations, and helped launch The Hypnosis Network. He'd seen all kinds of people selling quack hypnosis programs on the internet, and thought he could offer something real.  If Michael is anything, it's real.  So when he started consulting with doctors for The Hypnosis Network, he saw them cutting corners with supplements and couldn't understand why they'd do that.  Well, aside from a little thing called money… because, sadly, for too many out there it's all about the bottom line.  Fast forward a bit and Michael co-founds RealDose with Doctor Steve,  a supplement company focused on giving you the exact dose of the exact plant species using the exact same extraction process as was used in the double-blind studies proving the herb's effectiveness on real human beings.  Unlike the guys on late-night TV advertising free trials of their miracle elixir for just $4.95 shipping and handling, Michael takes his supplements very seriously.  In this podcast, Michael and I have a very candid conversation about the good, the bad, and the ugly of the supplement industry.  We not only hear Michael's thoughts on futuristic “3-D printable supplement packs,” but we also find out why he's off chasing wild blueberries in Alaska.  On the show, we talk about: ·      How to stop getting scammed by online supplement shams. ·      The importance of Dr. Oz. ·      Why 90% of consumers can love a supplement, and 10% hate it! ·      Why Michael's a “double-blind study” kind of guy. ·      How Alaskan blueberries could help battle childhood diabetes. ·      The future of health:  Printable personalized supplements.   SHOW NOTES Ø  Apparently it's super easy to start a shoddy supplement company.  You just go to an expo, pick up a manufacturer, slap your label on the bottle, write up a fake review and put it on the internet.  Then you mark the product way up just so you can sell it for “the cost of shipping and handling.”  Ø  Often times, these low cost supplement companies pay a dollar to the manufacturer and charge you five dollars shipping of offer it for $69.95 with a thirty day money back guarantee.  But they have no location and don't answer their help lines.  Guess who's winning?  Ø  Here are the six steps shoddy supplement companies take to sell you an inferior product online: 1.    You're innocently checking out a news story on a reputable site like CNN, and you see a “Related Story” in the sidebar.  If it takes you off of the CNN web site, it's probably a fake news story about some “miracle cure.” 2.   Somewhere in the news story, you're linked to a fake review site where the effects of the supplement are too good to be true! 3.   You will probably see “before and after” pictures, or the advertising will use sex appeal to sell you. 4.   The product says, “As seen on Dr. Oz” or Oprah, or some other celebrity.  Unless it's that celebrity's product, they're probably illegally using the name just to sell to you. 5.    They'll offer up a free trial for just the low, low cost of shipping or give you a 30 day money back guarantee.  Seriously, if the company doesn't give you at least a year to see results of a supplement, the guarantee is worthless. 6.   They put you on auto-shipment with an option to cancel any time.  Problem is, it's nearly impossible to reach anyone to cancel the shipments. Ø  Let's talk for a minute about Dr. Oz.  He was recently suing people that are selling millions of dollars in supplements by using his endorsement without permission… thinking specifically of garcinia. The thing is, what Dr. Oz does is a lot of work.  He has to vet guests for his show, find new guest, research new content, make sure everything he promotes is well-tested and his information is accurate.  What he does is a lot of hard work, and people take advantage of that. Ø  What Dr. Oz and people like him do is important work because it gets people interested and talking.  His show starts a buzz.  What a good supplement company does is use that buzz as a starting point for their own in-depth research and development of a quality product. Ø  Science vs. Real Science:  There are great companies out there that have sort of a renegade approach to supplements.  There are a lot of different ways to test the efficacy of a product.  There's the anecdotal sort of personal testing, which is the adventurous type.  Then there's the “real science,” which is the controlled research using petri dishes, rats, monkeys, or humans. Ø  RealDose uses only double-blind clinical human studies to develop their quality products. Ø  Michael is clear that he would never say you should only take supplements that are double-blind studied or you're going to die.  Instead, he says to do your homework.  Ask yourself what makes sense for what you're trying to accomplish, and as long as it's not harmful, then go for it. Ø  Some of the supplements I use for myself are Designs for Health and Thorn.  But I also use some adventurous ones, like Dave Asprey's Bulletproof.  We need the renegades out there blazing a trail! Ø  What can we do to make sure we're getting the real stuff?  First, determine what you want to accomplish.  Second, read the ingredients and the research to see if it's at least matching your goals.  Finally, look at the refund policy.  Any reputable company will give you a year to see the effects of a product.  You could also call the help line, see if anyone actually answers.  Check out where the headquarters is located and see if it exists. Ø  To build a good supplement, you must start with the right ingredients.  Let's take rhodiola, for example:  The research on rhodiola is from plants in Siberia.  The reason these plants are beneficial is because of the harsh environment in which they're grown.  Why?  Because you're buying the plant's defense mechanism, the secondary phytochemicals that the plant uses to protect itself.  These are going to be different from different parts of the world. Ø  … and those ingredients must be properly extracted.  If you don't use the exact same extraction process as used in the experiment, you're going to end up with a different result.  Period. Ø  Those ingredients must be in the exact same dosage.  What happens is that when a supplement is plastered all over the news, then sham companies wanting to turn a profit source the herb from places like China and then put a very low dose of it into the actual pill you're swallowing.  That's how the low quality supplements can be affordable.  You're not having to pay for the science or quality… but you're not getting results, either. Ø  Another example is fish oil.  Fish oil is a really popular supplement.  But let me tell you, it's completely different if it comes from healthy fish living in the wild than farmed fish fed turkey feces and soy protein isolate while being pumped with antibiotics.  Then, the extraction process has to be right.  If it's not the right formula, it will be less absorbable.  Why would you pay for something your body isn't able to absorb? Ø  The challenge of being an individual is that not every supplement that worked in the clinical studies is going to work the same for your biochemical makeup.  That's why the future of wellness is moving toward printing your own personalized supplements at home.  In the future, there will be no supplement companies. Ø  Research is showing that our genetic profiles are not necessarily based on race, but that we each of us are completely unique.  That means we are all going to absorb nutrients differently and have different reactions.  Ø  But don't go get a genetic test now!  Don't run out onto the internet and start your search, because there's no-one out there doing legitimate personalized medicine right now.  We're talking about the future, but it will be here soon enough.  You'll be able to go in, get tested, know exactly what you'll need to take and get it in a neat little pack to go. Ø  Beyond that, the future of supplements is a community hub where your personal supplement pack will “3-D print” daily from a clutch of ingredients.  How cool is that?! Ø  This futuristic process will take out the guesswork.  Right now, even with fantastic products, you'll get 90% of people that love them and another 10% that think you've lied to them.  That's because even double-blind clinical studies can't take each individual's genetic makeup into consideration. Ø  What is a double-blind study anyway?  Okay, well a single-blind study tests against placebo.  One group is given the supplement while the control group is given a placebo.  In a double-blind study, the people being given the pills don't even know.  It eliminates the placebo effect, or the power of positive thought! Ø  Are there ingredients we should stay away from?  There are contraindications, for sure.  Like, you should stay away from grapefruit extract if you're on certain medications.  Or, too much fish oil thins the blood.  It really all depends on your issues. Ø  The kind of testing we do at RealDose goes way beyond the FDA's CG-P testing.  If a product passes that, you'll be safe.  But RealDose goes a hundred times further, testing for toxins and making sure that ingredients are tested for pesticides and then testing again to be sure they're not lying.  Everything is double-tested.  Ø  Testing is really important to Michael.  “I think toxins are neuro,” he says.  “And I don't want to do anything to mess up anyone's brain by accident.”  Thanks, we appreciate it. Ø  What's in the works for Michael now?  Chasing blueberries in Alaska.  RealDose is working on the best red and purple polyphenol drink ever!  It solves the great fruit dilemma:  people trying to lose weight need the polyphenols in fruits, but can't have the sugar.  This drink will have all the benefits without the sugar.  Ø  The berries are being sourced from Alaska!  Remember, you're harvesting these fruits for their secondary polyphenols (their defense mechanisms), so you want fruits from the most hostile environments.  The more harsh the environment, the better that mechanism.  Imagine being a blueberry trying to survive in Alaska! Ø  The implication of this drink for kids with diabetes is that parents can give them this instead of sugary orange juice.  Michael is really interested…

This week, Michael Lovitch joins me to talk about REAL supplements, how to avoid sham supplement companies, and much more. If you're interested in finding out more about who you can trust in the supplement industry, this episode will be right up your alley!

This week, Michael Lovitch joins me to talk about REAL supplements, how to avoid sham supplement companies, and much more. If you're interested in finding out more about who you can trust in the supplement industry, this episode will be right up your alley!