Business Lunch

Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey!Highlights:"There's a point where somebody crosses over from influencer to celebrity. You're paying more for reach and giving up actual influence.""As your brand gets bigger, you've got no choice but to go there. It's why big brands do Super Bowl ads—they need the reach.""An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience."Timestamps:01:00 - AMA's Study on Influencer Marketing ROI02:22 - Targeting Micro-Influencers for Specific Products04:44 - Balancing Reach vs. Relevance in Influencer Selection06:06 - Niche Audiences and Higher ROI07:31 - Calculating (ROAS) for Influencer Campaigns08:58 - Famous Celebrities vs. Influencers10:24 - Maximizing ROI with Newsletter Advertising11:51 - The Trade-off Between Fame and Influence13:12 - Multi-Touch Campaigns and Long-Term Influencer Partnerships14:40 - Direct Outreach vs. Using Influencer AgenciesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a New Episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the world of mergers, acquisitions, and private equity. They share insider strategies for selling your business, from understanding platform vs. tuck-in acquisitions to negotiating multiples and avoiding common pitfalls. Whether you're a founder considering an exit, a business owner curious about private equity, or just looking to maximize your company's value, this conversation is packed with actionable insights..Highlights:"People don't buy services, they buy better versions of themselves.""You want to be the platform company, not the tuck-in acquisition.""Private equity is fishing to avoid a process, don't take the first offer.""The more you prove you can acquire and integrate, the higher your multiple."Highlights:00:00 Introduction and Setting the Scene06:05 Facilitators Appreciation and Round Table Rumble07:09 Discussion on Exits and Private Equity08:57 Understanding Private Equity Deals15:57 Negotiation Strategies and Mistakes to Avoid27:06 Preparing for a Successful Exit33:33 Maximizing Company Value for Acquisition37:37 Current Market Trends and Multiples41:27 Strategic Considerations for Selling Your Business46:09 Navigating Acquisition Offers and Due Diligence01:05:25 Connecting with Potential Buyers and Investors01:07:50 Introducing Deanna Rogers and Closing RemarksCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I delve into the intricate dance between pursuing success and nurturing personal life. As entrepreneurs, the quest for a meaningful legacy often leads us down a path of extremes. We talk about some insights on finding equilibrium amidst the chaos of business growth, family commitments, and personal health. Whether you're scaling the heights of your career or seeking satisfaction in the simple things, this conversation offers valuable perspectives on prioritizing what truly counts.Highlights:"Be intentional about your seasons...that's important.""As long as I'm remembered by the kids, I'm good. It's such an ego thing to me." 3. "Being intentional about what you're doing...you're probably going to be okay." Timestamps:00:00 -Weather & Life's Storms02:22 -The Legacy Question05:55 -Wealth vs. Health07:20 -Entrepreneurial Extremes09:05 -Life's Balancing Act10:00 -Yearly Planning for Balance14:00 -Practical Balance Tips16:02 -Wealth's Diminishing Returns18:08 -100 Million: A Turning Point?20:50 -Legacy's Ephemeral NatureCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to Business Lunch! Join Roland and Ryan as they discuss the changing landscape of subscription businesses. This episode is a must-listen for entrepreneurs, business owners, investors, and anyone interested in understanding why the subscription model that once seemed like a golden ticket is now facing serious challenges. Learn how to adapt your business strategy in an era of subscription fatigue and changing consumer preferences.Highlights:"If you're not a utility, you're probably a nice to have.""Consumers don't love subscriptions. Businesses and investors do.""The time to value needs to be measured in minutes, if not seconds.""Shadow Subscription Revenue is the new game in town."Timestamps:00:00 - Introduction 0:01:02 - Discussing the JP Morgan Stock Recommendation0:02:55 - Amazon's Role in Online Purchasing Trust0:06:33 - Subscription Fatigue and Pandemic Impact0:11:51 - Macroeconomic Factors Affecting Subscription Value0:16:47 - Post-Subscription Economy Models0:20:27 - Result-Based Subscription Pricing0:22:34 - Advice for Struggling Subscription Businesses0:25:30 - Valuation and Recurring Revenue Insights0:27:47 - Alternative Approaches to Recurring Revenue0:28:15 - ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! On today's episode, Ryan Deiss unpacks the full story behind his viral “retirement” post, a headline that unexpectedly ignited controversy, curiosity, and massive engagement. He shares the real reason behind DigitalMarketer's major pivot, the behind-the-scenes chaos of a misfired email campaign, and the strategic follow-through that turned a happy accident into one of their most successful promotions ever. If you want to learn how to harness viral attention and turn it into real revenue, this episode is a masterclass in doing exactly that.Highlights: “I'm retiring from digital marketing and taking my company down with me.”“It was a forcing function for me to finally stop doing what I always defaulted to.”“We're not training people anymore. We're training AI.”“The post was an accident. What happened after? That was strategy.”Timestamps: 00:00 From 1999 to Now: A Marketing Journey02:42 The Viral “Retirement” Post05:00 The Unexpected Reactions08:19 Why DigitalMarketer Had to Pivot12:41 Email Chaos Behind the Scenes15:00 Handling a Viral Moment in Real Time20:00 Lessons From the Comments Section24:06 What Ryan Would Do Differently Next Time7:32 The 77% Opt-in Rate Town Hall31:53 Retiring With a Final OfferCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a New Episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the world of mergers, acquisitions, and private equity. They share insider strategies for selling your business, from understanding platform vs. tuck-in acquisitions to negotiating multiples and avoiding common pitfalls. Whether you're a founder considering an exit, a business owner curious about private equity, or just looking to maximize your company's value, this conversation is packed with actionable insights..Highlights:"People don't buy services, they buy better versions of themselves.""You want to be the platform company, not the tuck-in acquisition.""Private equity is fishing to avoid a process, don't take the first offer.""The more you prove you can acquire and integrate, the higher your multiple."Highlights:00:00 Introduction and Setting the Scene06:05 Facilitators Appreciation and Round Table Rumble07:09 Discussion on Exits and Private Equity08:57 Understanding Private Equity Deals15:57 Negotiation Strategies and Mistakes to Avoid27:06 Preparing for a Successful Exit33:33 Maximizing Company Value for Acquisition37:37 Current Market Trends and Multiples41:27 Strategic Considerations for Selling Your Business46:09 Navigating Acquisition Offers and Due Diligence01:05:25 Connecting with Potential Buyers and Investors01:07:50 Introducing Deanna Rogers and Closing RemarksCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this conversation, Roland Frasier and Ryan Deiss break down one of their favorite business strategies: using partnerships to scale without extra capital or risk. If you're an entrepreneur, founder, or marketer looking to grow your business faster (and smarter), this episode is for you. Roland and Ryan reveal how to create strategic partnerships that can exponentially increase your reach, resources, and revenue without spending a dollar more on ads or infrastructure.Highlights:“If you can't write down the offer in a sentence, it's probably not going to work.”“The best partnerships solve a need for both sides.”“Speed to implementation is everything.”“You get further when you grow together.”Timestamps:00:00 Introduction01:54 A Definition of Partnership Marketing04:40 The Difference Between Affiliate and Strategic Partnerships07:30 How to Identify the Right Partners10:45 Crafting a Compelling Partnership Offer15:10 The 9 Core Areas Where Partnerships Can Drive Growth21:03 Example: Scaling a Software Business Without Spending a Dime26:12 The Importance of Speed and Simplicity31:30 Avoiding the Most Common Pitfalls35:58 Final Advice for EntrepreneursCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan break down how different groups exploit the power of AI, emphasizing the contrast between 'one-shot answer' users and those who have interactive conversations with the technology. Drawing insights from thought leaders like Sam Altman and Stanford professors, they discuss the effectiveness of AI when used interactively, exploring how generational and economic divides influence AI utilization. This episode is essential for anyone wanting to maximize their productivity, learning, and business potential through advanced AI practices. Highlights: "The way you use AI says more about your future than your resume." "Delegate and prioritize high-value time versus lower-value time." "Most younger users expect a multi-step interaction with AI." "Wealthy people value their time more and are comfortable delegating to AI." Timestamps:00:00 Introduction: Maximizing AI Effectiveness01:57 The Role of Executive Function in AI Utilization06:06 Statistics on AI Usage Across Generations10:08 Delegation and Time Management with AI18:07 Valuing Time: A Key to Success22:36 The Value of Delegation and Outsourcing24:08 Using AI to Save Time and Effort27:25 Prompt Chaining and Expert Consultation32:37 Ensuring AI Accuracy and Context39:12 AI as a Business Partner40:55 Engaging with AI for Personal Growth41:29 ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Diess as they dive deep into the current business landscape, exploring the surprising shift in consumer preferences towards stability, the challenges of technological innovation, and insights into market uncertainty. This episode is perfect for entrepreneurs, marketers, business owners, and anyone interested in understanding the evolving dynamics of technology, consumer behavior, and business strategy.Highlights:"Stability is becoming the new luxury.""We're experiencing the live development and evolution of AI through major competitors.""Innovation is about buying back time and sanity.""Lean into core features and enhance them as convenience enhancers."Timestamps:00:00 Introduction02:27 Discussion on Market Uncertainty and M&A Activity 05:38 The Shift Towards Stability in Consumer Preferences07:59 Challenges of Keeping Up with Technological Changes 11:16 The Overwhelming Pace of Technological Innovation13:15 Marketing Strategies in an Overwhelmed Market16:12 Addition Through Subtraction: Focusing on Consumer Benefits19:46 Simplifying Product Offerings and Reducing ComplexityCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Join host Roland as he sits down with Richard Lindner, president of Scalable.co and DigitalMarketer.com, to explore how AI is transforming marketing education and business strategies. This episode is perfect for entrepreneurs, marketers, and business owners looking to understand how to leverage AI tools to streamline operations, create marketing assets, and stay ahead of technological disruption.Highlights:"We are almost universally over traditional training.""How do we disrupt ourselves before someone else disrupts us?""AI is so much easier to train than a person.""We want the client to have zero learning unless they want to."Timestamps:00:00 Introduction01:23 AI Business Transformation - Digital Marketer's Approach04:38 Leads on Demand: AI-Powered Marketing Strategy09:24 Pricing and Access to AI Marketing Tools12:51 How Businesses Can Proactively Disrupt Themselves with AICONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Richard Lindner to discuss the evolution of Digital Marketer. Entrepreneurs, marketers, and business owners will gain invaluable insights into adapting business models, overcoming challenges, and leveraging emerging technologies like AI.Highlights:"We don't train humans anymore. We train AI to work for humans.""Define your company by the person you serve, not the product you sell.""AI is changing at the rate at which the internet changed.""If you can't buy it twice, you can't afford it."Timestamps:00:00 Introduction03:33 Professionalizing Internet Marketing07:42 Challenges with Certifications11:45 Exploring Software Development16:26 Redefining the Target Audience22:04 Licensing Intellectual Property25:37 Returning to Community and Training27:34 The Impact of AI on Marketing31:12 Key Business Transformation TakeawaysCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Join hosts Roland Frasier and Ryan Diess as they dive deep into the complex world of international trade negotiations. This episode breaks down the current tariff situation, offering invaluable negotiation insights for business owners, entrepreneurs, and anyone interested in understanding high-stakes deal-making.Highlights:"Would you rather be right, or would you rather be rich?""It's just business.""We're not here to start a trade war. We're here to get fair trade.""If you can think longer term, you're probably gonna win."Timestamps:00:46 Setting the Stage: Understanding Trade Negotiations02:19 The Calculus Behind Tariff Strategies06:45 Bringing Difficult Parties to the Negotiating Table11:33 The Importance of Credibility in Negotiations14:58 De-escalating Emotional Tensions18:50 The Art of Escalation and Brinksmanship22:53 Running the Numbers: Scenario Planning26:09 Flexible Positioning and Conditional Pullbacks29:44 Managing Internal Communication35:37 Long-Term Strategic Thinking in NegotiationsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss dive into a viral social media post about management strategies that sparked unexpected controversy. If you're an entrepreneur, business owner, or manager looking to understand how to handle viral content and leverage audience reactions, this episode is for you.Highlights:"Love me, hate me. Both are fine. Just pay attention in some way, shape or form.""The world is lacking people with a truly unique point of view who are willing to defend it.""If you're an entrepreneur, you are your company's best spokesperson.""Attention is what everyone wants."Timestamps:00:00 Introducing the Viral Post01:33 Ryan's Newsletter and Content Strategy03:43 Viral Reach and Initial Reactions06:12 Unpacking the Controversial Management Advice10:29 Strategies for Handling Online Criticism12:56 The Power of Standing by Your Unique Perspective17:42 Personal Reflections on Viral Content22:16 Marketing and Content Recycling Strategies27:16 Leveraging Attention and Audience Feedback35:24 Final Insights on Entrepreneurial CommunicationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Diess dive into the fastest ways entrepreneurs can build wealth, focusing on strategic investments in existing, profitable businesses. They explore how to accelerate financial independence through smart, calculated business acquisitions.Highlights:"Let's make active investing cool again.""If you're looking to retire in 15 years, here's how to do it.""The best investment is going into a business that already exists with a proven track record.""You can buy a $6.2 million business with only $125,000 out of pocket."Timestamps:00:00 Weather Banter and Personal Introductions03:42 Disclaimer: Not Financial Advice05:56 Basic Investment Strategies for Wage Earners09:05 Entrepreneurial Investment Approach12:21 Running the Numbers on Business Investments20:50 Minority vs. Majority Business Investments22:23 Ideal Characteristics of Business Partners25:28 Strategies for Buying Out Burnt-Out Business Owners27:16 Leveraging SBA Loans with Minimal Cash29:43 The Most Effective Path to Financial IndependenceCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to another episode of Business Lunch! In today's episode, Roland dives into one of the biggest reasons businesses fail to scale: hiring the wrong operators or not hiring them at all. He breaks down the key differences between COOs and CFOs, why founders are often terrible at operations, and how to stop building your company on a house of cards. If you've ever struggled with finance, HR, or finding someone who can truly run the day-to-day operations, this episode is for you.Highlights:“The COO role is the most misunderstood position in the company.”“If you don't have great HR, you don't have a great company.”“Finance is the GPS of your business. Without it, you're driving blind.”“Hiring a fractional CFO before you need one is like turning on headlights before it gets dark—it keeps you safe.”Timestamps:00:00 The Operational Blind Spot01:38 COO vs. Integrator vs. Operator04:57 The Real Job of a COO07:21 Why Founders Suck at Ops09:14 The CFO as Business Strategist12:06 HR: The Most Undervalued Department14:43 Don't Wait to Hire a Fractional CFO17:50 Delegation vs Abdication19:46 How to Audit Your Org Chart22:10 Final Thoughts on Scaling SmarterCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to another episode of Business Lunch! Hosts Ryan Diess and Roland Frasier dive deep into the current business landscape, exploring how entrepreneurs can navigate economic challenges using strategic thinking and AI technologies. Today's episode offers practical advice for businesses facing uncertain times.Highlights:"Keep rowing. We've got to stay in the game.""AI is the motor that can propel businesses through this season.""Don't build a new boat, optimize the one you have.""If you do not embrace computing, the internet, AI, you will find yourself obsolete."Timestamps:00:00 Introduction01:02 Flight Delay Experiences02:50 Business Downturn Discussion04:47 Entrepreneurial Survival Strategies07:39 Avoiding Business Mistakes12:00 Real-World Business Challenges16:44 Leveraging AI for Efficiency22:47 Reducing Client Workload with AI27:39 How to Create GPTs36:40 The Importance of Technical AdaptationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Deiss as they discuss tariffs as an opportunity, not a challenge, exploring how businesses can transform potential economic challenges into strategic opportunities. This episode provides a comprehensive guide to navigating trade complexities, offering practical strategies for entrepreneurs to adapt, innovate, and thrive in an uncertain global marketplace.Highlights:"Don't let a good crisis go to waste.""Friction creates opportunities.""This is your competitive moment.""Sometimes better terms are more valuable than better rates."Timestamps:00:00 Introduction01:13 Personal Updates and Podcast Setup02:22 Initial Tariff Conversation Begins12:34 Impact on Digital Marketing Agencies15:12 Supply Chain Redundancy Challenges22:56 Tariff Engineering Strategies27:50 Lessons from Pandemic and Economic Changes30:40 Joint Ventures and Local Production33:27 Marketing Bundling Techniques41:12 Final Advice and Entrepreneurial MindsetCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Dice dive deep into the changing landscape of media, newsletters, and information consumption. They analyze a recent article about the newsletter era, discussing how AI, unique perspectives, and audience-centric approaches are reshaping how we consume and create content. The episode explores the challenges facing media businesses, the role of AI in content curation, and strategies for creating valuable, irreplaceable content.Highlights:"Create content that somebody doesn't want summarized because they want your point of view.""If you can be summarized, you're pretty commoditized.""We're getting away from the branded house into hyper-specific, hyper-individualized content.""Nobody really wants to learn how to do something anymore; they just want it done.""Define yourself by the audience you serve, not the products you sell."Timestamps:00:00 Introduction 03:26 The Newsletter Era: A Media Transformation07:38 Challenges in Current Media Consumption11:49 The Rise of AI and Content Curation15:12 The Importance of Personality in Media19:25 Protecting Your Content in the AI Age22:09 Beyond Email: Owning Multiple Communication Channels25:08 Creating Irreplaceable, Unmissable Content27:27 Levels of Information Consumption29:45 Future of Media and Audience EngagementCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Today, Roland and Ryan discuss the changing landscape of marketing and branding. In this episode, they explore how businesses can create meaningful connections with customers in an era of AI, economic uncertainty, and information overload. Learn why having a unique point of view and emotional resonance is more critical than ever for brand success.Highlights:"We are still going to do business with the brands that we know the most, that we like the most, that we trust the most.""The tragic error that so many companies make is that they try to speak to everyone, and therefore speak to no one.""Direct experience which informs a unique point of view shared by a worthy messenger.""The highest and best use of a CEO at scale is being a spokesperson for their brand."Timestamps:00:26 Introduction5:35 The Power of Experiential Marketing 6:43 Challenges in Modern Marketing 10:58 Changing Economic Landscape14:16 Impact of Government Spending16:38 Technological Disruption22:26 Addiction and Consumer Behavior28:45 Creating a Unique Brand Point of View32:24 The End of Mass Market Brands41:24 Elements of a Great Brand43:44 Emotional Essence in BrandingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss explore an innovative "micro ownership" concept that allows teams to bid on improving specific business metrics. The strategy aims to inject entrepreneurial spirit into organizations by giving teams the opportunity to take ownership of key performance indicators, with potential financial rewards tied to their success.Highlights:"We wish that our employees acted more like owners.""It's designed to create this result.""Identify three to five key metrics that directly impact profit.""How do we inject some entrepreneurial life into companies?"Timestamps:00:00 Introducing Micro Ownership03:07 Discussing the Founders' Board Member's Idea06:11 Employees Acting Like Owners07:26 Identifying Profit-Impacting Metrics10:15 Initial Thoughts and Potential Challenges12:20 Developing a Bidding Mechanism14:21 Bonus Distribution and Team Incentives17:47 Potential Consequences for Not Meeting Goals19:24 Maintaining Entrepreneurial Spirit in Growing CompaniesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Ryan and Roland dive into the fascinating world of brand marketing, using Duolingo's recent "killing" of their mascot Duo as a springboard. They explore the nuances of rebranding, the power of storytelling in marketing, and discuss strategies for creating memorable brand identities - from founder-led campaigns to fictional spokescharacters.Highlights:"Most rebrands are astoundingly stupid. They're self-congratulatory." "If you're going to do a brand change, at least have some fun with it." "The founder is typically going to be the most effective key person of influence." "Tell a story, not just an announcement." Timestamps:00:00 Intro and Personal Updates04:27 The Duolingo Duo Death Story Begins10:07 Marketing Strategies Behind the Mascot's Demise17:57 Brand Changes and Earned Media22:45 The Power of Founder-Led Campaigns29:37 Celebrity Endorsements and Equity Stakes31:20 The GEICO Model: Multiple Fictional Characters34:58 Principles of Effective Rebranding36:33 Predictions for Duo's Future38:23 The Ultimate Goal: Brand ExposureCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the concept of "high agency" - exploring what makes certain individuals stand out in business, how to identify and nurture high agency behavior, and why it matters for organizational success. The conversation ranges from personal anecdotes about challenging workplace norms to a strategic discussion about building innovative teams.Highlights:"The only unacceptable thing is, 'That's just the way it's always been done.'" "If you're butting heads with them because the status quo seems wrong to them, that's an opportunity, not a threat." "I want everybody to know the reason that we do something, the why behind it." "Most tests probably won't work better - that's the whole point of having a control." Timestamps:00:00 Introduction04:41 Defining "High Agency" Concept09:03 Elon Musk as a High Agency Example13:01 The Importance of Good Judgment18:17 Personal Work Histories and Agency22:23 Creating Environments That Foster Agency28:50 Can High Agency Be Taught?32:48 Balancing Testing and Control in Organizations35:45 ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! In this episode, Ryan shares his time blocking strategy, which includes dedicated time for strategy, connecting with team members, deep work, and recovery. They discuss the pros and cons of time blocking and explore alternative approaches like "variable time blocking." This episode is a must-watch for all entrepreneurs.Highlights:"Time blocking is telling your time where to go instead of wondering where it went." "If every hour of every day is blocked in, that's usually a sign that you're probably micromanaging, that you're probably doing too much of the work that your team should be doing." "What gets measured, gets managed." Timestamps:00:00 - Introduction02:48 - Explanation of time blocking05:00 - Ryan's strategic time block08:10 - Ryan's team member connection time block11:18 - Ryan's deep work time block14:32 - Roland's perspective on time blocking20:00 - Ryan's flexibility with time blocks22:13 - Suggestions for additional time blocks 25:00 - Roland's approach to becoming a more interesting person29:44 - Importance of maintaining business relationships32:52 - The need for a system to manage your timeCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss strategies for managing overwhelm and maintaining high agency during challenging times, drawing from their personal experiences with issues like a moth infestation, car accidents, and the impact of external factors like tariffs and interest rates on their businesses.Highlights:"Overwhelm is not an acceptable state. I am the agent of change, and I am in control of making this happen." "There are two types of people in this world: those who believe the world happens to them, and those who believe they happen to the world." "Overwhelm is a state of hopelessness, and the solution to it is, hopelessness is not an option." "Don't share this episode with somebody if they're in the midst of this, do go to them. Throw an arm around them and walk within this framework to help them." Timestamps:00:00 - Introduction02:46 - The importance of maintaining high agency during challenging times11:38 - Ryan's approach to helping people through difficult situations15:45 - The value of creating an inventory of overwhelming tasks22:06 - The importance of prioritizing and sequencing tasks25:28 - The importance of actively seeking to confirm the impossibility of solutions30:00 - The value of having a supportive partner or peer to navigate through challenges34:02 - The choice to be someone who "happens to the world" rather than someone the world "happens to"37:22 - The importance of providing support and not just offering solutionsMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and Roland Frasier dive deep into the power of user-generated content (UGC) and how it can transform your marketing efforts. They share their own experiences and strategies for capturing and leveraging compelling customer stories to build brand credibility, drive sales, and foster word-of-mouth marketing.Highlights:"The more people who are talking about you, the better it gets. And this is so mouth at scale, right? And this is exactly it is engineered word of mouth at scale.""Measuring it is big. Incentivizing it is, you know, is important, but if you don't have any right now, yep, go back and tap the list that you have asked them.""The key is just to go out there and start generating them. You'll come up with lots of ways to use it. Once you have it.""Every other marketing channel gets worse at scale. It gets more expensive. It converts less as you widen the top of the funnel."Timestamps: 00:00 - Introduction04:18 - The Overlooked Potential of User-Generated Content08:50 - Applying UGC Across Industries12:41 - Timing and Nature of the Ask16:50 - Shifting the Burden with Small Asks20:06 - Tools and Techniques for Capturing Customer Stories22:05 - Overcoming Challenges in Implementation28:23 - Using Customer Stories in Marketing and Sales41:01 - The Power of Word-of-Mouth MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan explore the impact of AI on the business landscape, discussing Gartner's prediction of a 25% drop in search engine volume by 2026 and the implications for traditional search engines like Google. They cover the need for employees to upskill and adapt, as well as the opportunities for businesses to optimize their online presence for AI-powered search. The conversation also touches on China's release of a deep AI algorithm and the potential shift in the global AI landscape, as well as the role of AI in automating complex tasks like CRM migrations.Highlights:"People would rather have answers, and they want to say it's what Beza said when he said, I look at not what is going to change tomorrow. I look at what's never going to change. What's never going to change is people want their stuff on time. They want it faster. They don't want to pay for shipping. They want what they ordered in search.""Unless Google basically fuses Gemini with the Google search engine, which probably wouldn't be a terrible idea, and then make it either ad free for 20 bucks a month, or, you know, with ads for not, I think Google search is going to die, you know, a long death like traditional media has.""If you're in the SEO business, pivot to Gen AI optimization, if you have a legacy website, find somebody who knows how to optimize for generative AI bots, so that you can get listed there when the time comes.""I still think the timeline is further out than most, okay, we have a good 10 years of so basically, get those vacations and live those dreams in the next 10 years before you're answering to the machines."Timestamps:00:00 - The Rise of AI and the Fear of Obsolescence00:32 - Technical Difficulties and a Podcast Mishap04:14 - Gartner Predicts a 25% Drop in Search Engine Volume by 202605:42 - China's Release of a Deep AI Algorithm and the Implications07:35 - Analyzing the Gartner Prediction and the Future of Search12:37 - The Shift from Traditional Search to Generative AI Solutions16:10 - Pivoting SEO Strategies for the AI-Powered Future24:20 - The Copywriter's Embrace of AI and the Impact on Roles28:50 - AI-Driven Efficiency and the Displacement of White-Collar Jobs34:49 - The Timeline of AI Disruption and the Need for UpskillingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss the concept of "drift" - the insidious ways in which we can unconsciously veer off course from our goals and aspirations. They explore three types of drift: financial drift, strategic drift, and vision drift, and provide insights on how to consciously shift towards your desired outcomes rather than passively drifting. The conversation covers the importance of habits, the costs and investments required to achieve your goals, and the difference between shifting and drifting.Highlights:"What gets measured gets managed.""If I can only work one hour today, what's the one thing I would do?""The only remedy that I've ever had goes back to the habits. Am I at least behaving like someone who has those things that I want?""I'm going to quit on a good day, and I'm going to quit after I've been trying it for a while."Timestamps:00:00 - Introduction01:22 - The pros and cons of working from home vs. in an office05:00 - National Quitter's Day10:00 - The impact of the holiday break on getting back into the swing of things13:24 - The concept of "drift" and its three deadly forms: financial, strategic, and vision drift18:27 - The "upper limit problem" and self-imposed limits on success23:44 - The importance of habits and their role in achieving your goals30:00 - Investing in your vision37:03 - Examples of consciously shifting away from goals44:48 - The distinction between shift and driftCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss Elon Musk's unique approach to problem-solving, where he reportedly solves his companies' biggest problems in a matter of weeks. They analyze the pros and cons of Musk's leadership style, including his willingness to make tough decisions and the potential impact on employees. The hosts also explore whether this approach can be replicated by other business leaders.Highlights:"He just came in there and went just ape, you know, and kind of gutted everybody who was essentially middle management.""The fundamental job, the single most important job that any CEO has, is determining what is the company's right next thing.""I do love the idea of saying, like, we are going to solve this problem in weeks, to say that every single thing that is our biggest problem can always be solved in a singular week.""If you're a leader, and if you decide that you're going to take on the role of solving a particular problem in your team, I don't think that's necessarily a bad thing, because, frankly, your people probably are above full capacity already."Timestamps:00:00 - Elon Musk's Approach to Problem-Solving01:20 - Musk's Ability to Solve Problems Quickly03:08 - Identifying the Real Problem07:03 - Feasibility of Musk's Approach09:01 -Downsides of Musk's "Demon Mode"12:38 - The CEO's Role in Determining the Right Next Thing13:40 - Shortening the Unit of Measurement15:00 - Empowering Middle Management20:00 - Communicating the Problem-Solving Approach26:35 - The Sustainability of Elon Musk's ApproachCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, hosts Ryan Deiss and Roland Frasier discuss a recent article about a CEO who overhauled his company's budgeting process, moving from annual to quarterly cycles and reorganizing teams every 90 days. They explore how this approach could be applied to smaller businesses and share insights from their own "scalable operating system" philosophy.Highlights:"Budgets represent the worst of corporate bureaucracy.""The annual plan is the worst unit of measurement that there is.""Every 90 days, people can flow between teams, money can flow between teams, and you're working on the most important thing for the next 90 days.""The organizational structure is just whatever that structure needs to be to support the goals of the company today."Timestamps:00:00 - Introduction05:00 - Comparing the hosts' existing planning process to the quarterly approach08:05 - Pros and cons of quarterly comprehensive company reorganization 12:41 - How a quarterly team-based approach could work for smaller companies15:00 - Determining who should decide the team composition and how20:00 - Outlining the roles of the project lead, core team, and support team25:00 - Discussing the project lead's authority to reprioritize team members27:10 - Identifying the different team categories: core, support, and stakeholders29:31 - Explaining the role of stakeholders in the project review process31:02 - Final thoughtsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, hosts Roland and Ryan engage in a lively discussion about their predictions for the business landscape, technology trends, and marketing strategies for the year 2025. They cover a wide range of topics, from the expected surge in M&A activity to the rise of micro-influencers and the decline of traditional trade shows. The conversation provides valuable insights and a glimpse into the future, as the hosts share their perspectives on the winners and losers in the ever-evolving business world.Highlights:"I think that the people that don't automate will be big, big losers in the automation category." "I think the winners are going to be the brands that are willing to do the untrackable, the people willing to do the quote, unquote unscalable.""I think the people that don't keep up are going to have big challenges”"I think the winners are going to be the owners of those businesses who sell at giant multiples to private equity firms that pay too much with other people's money, but then ultimately never have to really be accountable for that." Timestamps:00:31 - Welcoming the New Year and Predictions02:58 - Business Winners and Losers07:53 - The Rise of Gemini and the Threat to Google Search12:08 - The Importance of the Internet and Online Presence17:43 - The Pros and Cons of Subscription Models23:31 - The Potential Regulation of Social Media29:24 - The Decline of Apple Products35:12 - The Importance of First-Party Data and Brand-Building57:11 - Trends to Watch in 2025CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In today's episode, Roland Frasier dives into the concept of turning casual conversations into lucrative business opportunities. Drawing from personal experiences and industry insights, Roland discusses how to make thoughtful connections, earn referral fees, and create value without being pushy. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with advice on building a profitable network.Highlights:"There's so much money floating around; you just have to connect the dots.""Don't hold opportunities hostage—be a value enhancer.""You don't need to be an extrovert, just thoughtful and curious.""Ask one question: ‘How's business?' It can lead to incredible opportunities."Timestamps:00:00 - Introduction01:25 - Conversations to Cash03:22 - Overcoming Fear of Deals05:00 - Why holding opportunities hostage backfires06:35 - The Referral Economy10:00 - Creating Win-Win Relationships14:12 - Big Referral Wins17:35 - Thoughtfulness Pays Off20:00 - Daily Questions for Success20:40 - Closing RemarksCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier https://msha.ke/rolandfrasier/Connect with me on social: TikTok: / rolandfrasier Instagram: / rolandfrasier Facebook: / rolandfrasierpage LinkedIn: / rolandfrasierSubscribe to Roland Frasier / @rolandfrasierepicMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From

Welcome to a new episode of Business Lunch! In this episode, we dive into the historical context and evolution of Black Friday, exploring how discounting practices have changed over the years. We discuss personalized marketing strategies, the rise of flexible payment options, and emerging trends in Black Friday offers. Finally, we share actionable recommendations for businesses looking to adapt to these changes.Highlights:"Deals are a red ocean. Giving something away totally for free is a blue ocean.""If you discount your services, you're training people not to buy until those events.""Flexible payments are becoming essential as consumers are cautious with spending.""The personalization of marketing has reached a level where offers feel tailored to individual consumers."Timestamps:0:00 Historical Context of Black Friday3:14 Evolution of Black Friday6:52 Impact of Discounting on Business Practices12:31 Personalized Marketing and Flexible Payments18:33 Trends in Black Friday Offers19:58 Future Strategies for Black Friday32:56 Final Thoughts and RecommendationsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss the process of setting and achieving ambitious 3-year business goals. They explore overcoming limiting beliefs, building scalable operating systems, and practical strategies for exponential growth. This conversation includes insights into setting audacious targets and evaluating realistic paths to success.Highlights:"Three years is the sweet spot for meaningful but predictable growth.""Pessimists look smart, but optimists get rich.""Audacious goals push you beyond limiting beliefs.""Optionality wins wars and business."Timestamps:00:00 The Power of 3-Year Targets: Why 3 years is ideal for entrepreneurial companies.05:39 Challenging limiting beliefs in business growth.09:40 How internal barriers limit strategic thinking.14:48 Defining what needs to be true for success.20:53 Assessing existing offerings and market positioning.25:45 The importance of targeting your "Goldilocks" client.29:31 Steps to refine realistic paths to growth.33:45 Comparing solutions like raising capital or partnerships.39:06 Streamlining services for focused high-value growth.46:34 Lessons in thinking bigger and maintaining optionality.CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss share insights on the challenges faced during the acquisition and management of the Traffic and Conversion Summit. They discuss the importance of understanding community dynamics versus content value, the pitfalls of corporate decision-making, and how these factors contributed to the event's struggles.Highlights:"If you're going to do acquisitions, you need to be really clear on exactly what it is that you're buying.""The hardest thing in the world to do is to create a place, but you can lose that way faster than it takes to build.""You cannot let bean counters make business decisions." "The consulting firm that advised them not to buy Digital Marketer gave some of the worst advice they probably ever paid for."Timestamps:00:00 - Introduction01:54 - Community vs. Content08:18 - Pre-Pandemic Sales Struggles10:00 - Financial Implications of the Pandemic12:35 - Lessons Learned from the Deal15:30 - Importance of Community Involvement17:00 - Consequences of Poor Marketing Decisions20:15 - The Role of Digital Marketers22:40 - Strategic Partnerships and Growth Opportunities25:00 - Reflections on Corporate Culture28:15 - The Future of Events Post-Pandemic30:40 - Closing Thoughts on Acquisitions37:22 - Episode ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss cover the story of Traffic & Conversion Summit (TNC), detailing its inception, growth, and eventual sale to Clarion Events. They share personal anecdotes from the journey, discuss strategic decisions that led to the event's success, and reveal the complexities of negotiating a sale. This episode provides a unique look at the behind-the-scenes efforts that transformed a simple event into a major business asset.Highlights:"Our goal is not going to be to make a lot of money. Our goal is going to be to have everybody leave saying, Wow, that was the best event I've ever been to.""It felt like it was getting big and scary. I would have these recurring nightmares of something going wrong at this event.""The reality is, most events suck. They're just a pitch fest.""We controlled the programming of the event. So who's going to be on stage, which meant we still got the benefit of the platform of the event for our other brands."Timestamps:00:00 - Elevating the Event Vision02:31 - Introduction to Traffic and Conversion Summit05:23 - Evolution and Growth of the Event07:52 - Increasing Production Value and Sponsorship Revenue11:59 - Sale of the Event to Clarion Events31:51 - Post-Sale Challenges and Pandemic Impact35:10 - Reasons for the Event's DeclineCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch with your host Roland Frasier. In today's episode, we delve into the current state of the luxury market, discussing its decline, consumer behavior changes, and implications for businesses. We examine factors like the pandemic's impact, Gen Z's preferences, and economic realities reshaping luxury consumerism. Join us as we explore what this means for the future of high-end brands and consumer experiences.Highlights:"Luxury is hurting; it's an indication of recession.""Brands like Louis Vuitton made the mistake that Nike made with drop culture.""The luxury brands are living in inflationary times of 2021-2022, not aligning with today's economic reality.""If you are truly luxury, you can charge luxury prices, but the market has to agree that you are luxury."Timestamps:00:00 - Introduction to Luxury Market Trends01:48 - Decline of Luxury and Economic Indicators03:09 - Gen Z's Impact on Luxury Brands 04:39 - Pandemic Effects on Consumer Choices 06:12 - The Lipstick Effect and Consumer Spending 08:13 - Shift in Spending to Experiences Over Goods 10:45 - Real World Luxury Pricing vs. Value Proposition 13:58 - Business Strategies for Adapting to Market Changes 15:17 - Consumer Behavior Lagging Behind Economic Reality 17:53 - The Future of Sit-Down Restaurants and Service Industry 21:20 - Concluding Thoughts on Luxury Market and Business AdaptationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.Highlights:"If you're starting from scratch with marketing, it's not search marketing I'd double down on." "The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms.""People are looking for authenticity and consistency in the personalities they follow, not just content." "As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums." Timestamps:00:00 - Introduction: The Current State of Search Marketing 02:52 - The Inefficacy of Traditional Search for Nationwide Businesses 05:03 - Shifting Priorities: Paid Media vs. Organic Search 08:24 - The Impact of AI and Generational Changes on Search Behavior 11:05 - The Importance of Multi-Channel Marketing Strategies 14:00 - Connection and Authenticity in Content Marketing 17:00 - Discussing Owned Media and Its Advantages Over Organic Search 20:21 - User Experience and the Shift Away from Traditional Search 23:18 - Reddit as an Emerging Search Platform 26:28 - The Role of Specialized Sites and Social Groups in Niche Searches 27:24 - Conclusion: Future Outlook on Search MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, we sit down with Craig Siegel, a former Wall Street professional turned motivational speaker and entrepreneur. Craig shares his transformative journey from financial trading to finding fulfillment in helping others achieve their potential through personal development and entrepreneurship. Tune in to discover how Craig's experiences and insights can inspire you to reinvent your career and align your professional life with your personal values.Highlights:"Success is more than just making money; it's about finding your purpose and sharing your unique gifts with the world.""I believe once you have the willingness and step into discomfort, that could be your portal to expansion.""If you can look up, then you can get up, even if you're in the darkest valleys.""Playing small is canceled. Consider what else is possible and how."Timestamps:00:51 - Introduction 02:06 - Craig's Transition from Wall Street to Entrepreneurship04:09 - The Initial Draw to Financial Trading05:42 - The Concept of Reinvention Based on Personal Experiences09:45 - Addressing Limiting Beliefs14:57 - Moments of Doubt and Personal Challenges20:00 - Surprising Personal Discoveries During Reinvention22:17 - Common Skepticisms and Misbeliefs26:56 - Upcoming Marathon and Personal Goals29:36 - How to Connect with Craig and Learn More About His WorkCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In today's episode, we dive into the latest strategic shift at Starbucks, where the company is moving away from discounts and back towards a premium coffee house model. Roland and Ryan discuss the potential challenges of this move, comparing it to similar strategies seen in companies like Domino's and Target. Can Starbucks reclaim its reputation as a high-end coffee brand, or will it fall into the same traps that have plagued many businesses trying to shift positioning?Highlights:"Starbucks went from premium to discount—can they bring back the coffee house vibe?""Discounts attracted the wrong customers—Starbucks is now ready to ditch that approach.""The challenge is, can Starbucks be both premium and everywhere?""Loyalty, not discounts—that's the new Starbucks strategy."Timestamps:00:00 - Introduction: Starbucks' Discount Dilemma01:09 - Shift to Online and App Ordering: A Retailer in Disguise04:44 - Problem with Discounts: Attracting the Wrong Crowd05:50 - A Return to Premium: Starbucks' New Strategy06:26 - Roland's Take: Discounts vs. Loyalty Programs09:23 - Can Starbucks Gain Premium Positioning Again?12:23 - Case Study: How Domino's Pizza Made Its Comeback15:00 - The Third Place: Rebuilding the Coffee House Vibe16:15 - How Brands Lose Their Way: Insights for Business Owners21:31 - Predictions: Will Starbucks Stick to Its Plan?CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this session, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of building a cohesive leadership team, the importance of clarity days, and the role of personality tests in enhancing team dynamics. They explore strategic exercises that foster better communication and trust among team members. This discussion is packed with actionable advice on handling conflict, aligning team goals, and the significance of understanding individual communication styles within a team.Highlights:"The key is just as a leadership team, you're talking about stuff.""If you haven't done the five dysfunctions, highly recommend it.""Consensus kills because it's everybody basically creating what they call artificial harmony.""Giving people the benefit of the doubt and you will have a happier life and better relationships."Timestamps:00:00 - Introduction to Clarity Days and Team Building01:26 - Roland's Hectic Schedule and the Importance of Team Facilitation04:16 - Insights on Personality Tests and Team Dynamics06:36 - The Concept of Clarity Day Explained10:11 - When to Initiate Leadership Exercises in a Company13:24 - The Importance of Asking the Right Questions to Co-founders17:32 - The Role of the CEO in Decision Making and Conflict Resolution20:04 - Building Trust and Understanding within Leadership Teams22:57 - The Importance of Regular Team Meetings and Personal Connections27:29 - The Impact of Personal Wins and Team CohesionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to another episode of Business Lunch! In today's episode, Roland and Ryan discuss the key differences between building a business for cash flow versus building it for a large exit. They dive deep into whether these two approaches are mutually exclusive, especially for bootstrapped businesses versus those with VC funding. If you're wondering how to maximize cash flow while preparing for an exit or striking the right balance between reinvesting and taking money out of the business, this episode is packed with insights to guide your decisions.Highlights:“If you're bootstrapped, you have a lot more flexibility than if you're funded.”“A healthy business kicks out large amounts of distributable cash regularly.”“Cash left in a company can lead to bloat and actually slow down growth.”“Exits aren't always what you anticipate—there's a lot more to the story.”Timestamps:00:36 – Introduction 00:55 – Can you build a business for both cash flow and exit?01:57 – Insights into the path you pick when seeking VC funding03:45 – Bootstrapped businesses and the flexibility they offer09:19 – How excess cash in businesses can lead to bloat11:35 – Cash flow management strategies: cash flow waterfall and budgeting12:34 – How VC-backed businesses affect the path to an exit14:06 – Building reserves for refunds and emergencies in cash-flow businesses16:20 – Getting regular distributions VS waiting for a big exit18:54 – ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of the Business Lunch podcast! In this episode, hosts Roland Frasier and Ryan Deiss dive deep into the complexities of hiring for executive leadership roles, particularly when you're unfamiliar with the specific function of the role. They discuss practical strategies for identifying and recruiting top talent, leveraging both traditional search firms and AI tools to define roles and refine hiring processes. Whether you're scaling up your business or just starting, this episode offers valuable insights into making strategic hires that align with your company's growth objectives.Highlights:"If you achieve any level of scale, you're going to have to hire people that are truly exceptional at those functional roles that you're not good at." "The very first thing is to determine what is the actual need in the organization and then document what does the person who is going to fill the need look like." "A good search firm is going to help you significantly." "You need to tap an outside expert if you don't know anything about the role." Timestamps:00:01 - Introduction to Executive Hiring Challenges01:01 - Welcome and Recap of Recent Activities01:17 - Post-Event Fatigue and Personal Anecdotes02:02 - Challenges of Attending a Music Festival Post-Business Event03:59 - Transition from Personal Recap to Business Discussions05:11 - Detailed Discussion on Hiring for Unknown Roles08:09 - Identifying Business Needs and Role Requirements11:18 - The Value of Leveraging Search Firms and AI in Hiring15:00 - Discussing Cultural Fit and Defining the Hiring Process20:00 - Effective Interview Techniques and Utilizing AI for QuestioningCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a New Episode of Business Lunch! In this episode, the hosts dive deep into what it means to live intentionally and avoid the most common regrets people face in life. From financial planning to life planning, they explore powerful questions like "What would you do if you had only 5 years left to live?" They also discuss the idea of balancing work with family, the importance of agency over your life, and how to create a legacy you can be proud of. Tune in to learn how to live with purpose and avoid looking back with regret.Highlights:"Are you living the life you want, or the one others expect?""Money should serve you, not the other way around.""Happiness is a choice, but too many people forget that.""If today was your last day, how would you spend it?"Timestamps:00:00 – Introduction and reflections on intentional living.02:39 – Discussing the dangers of low agency and a life spent on autopilot.04:51 – Reflection on life planning and the importance of pursuing passions.09:06 – Question 1: "What would you do if you were set for life financially?"16:55 – Question 2: "How would you live if you had 5-10 years left?"24:08 – Question 3: "What would you do if you had only 24 hours left to live?"28:36 – Exploring financial planning vs. life planning: Living with purpose.31:14 – Reflecting on legacy and how to avoid common life regrets.34:27 – Making financial decisions with the end in mind.37:58 – Closing thoughts on living a balanced life and avoiding regret.CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Today, we dive into the intriguing dynamics between being in 'founder mode' and 'manager mode' within a business. Our hosts, Ryan Deiss and Roland Frasier, engage in a rich discussion about the challenges and strategies of balancing hands-on leadership with the necessity of delegation as companies scale. They explore insights inspired by Paul Graham's article on 'founder mode' and share real-world experiences that highlight the importance of a hybrid approach to management and leadership.Highlights:"This is not a problem to be solved, this is a tension that needs to be managed." "Nobody cares as much about the company as the founder that created it." "A good founder is a coach to the people they are mentoring." "If you implement just one or two key insights from any of our sessions into your business, you are bound to see a return on investment much higher than what we could ever charge for admission." Timestamps:00:00 - Introduction 04:26 - The scalability and the practicality of a hybrid management mode07:25 - Maintaining company culture and the dangers of founder dependency09:34 - The cyclic needs of a business from founder and manager perspectives12:45 - Shifting from manager to founder mode16:36 - Micromanagement VS empowering employees19:15 - The concept and application of skip-level meetings23:26 - When and how to conduct skip-level meetings effectively27:11 - Avoiding common pitfalls during skip-level meetings29:00 - Final thoughtsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of deal-making. They dissect a real-life business deal they're considering, discussing everything from potential conflicts with partners and how to handle equity distribution to the importance of strategic alignment in business ventures. Join them as they provide valuable insights that can help any business owner or entrepreneur looking to expand through acquisitions or partnerships.Highlights:"Opportunities to grow your business come in many forms, whether through acquisition or strategic partnerships." "The potential conflicts and complexities in deals are what make discussing them so beneficial.""Handling equity and understanding everyone's value add is crucial in any business deal.""Every deal has its own challenges and alignment issues, especially when multiple partners are involved."Timestamps:00:00 - Introduction00:58 - Setting the Stage04:09 - Analyzing Deal Conflicts08:11 - Strategic Alignments12:01 - Discussing Partner Contributions17:06 - Equity and Value Discussions22:30 - Practical Examples28:06 - Full-Time Commitment Challenges34:49 - Closing the Deal40:07 - Reflecting on the Deal's ComplexityCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the critical role that metrics and scorecards play in managing and growing a business. They explore common pitfalls, such as tracking vanity metrics or setting unclear targets, and share insights on how to build a scorecard system that aligns with your business goals. By keeping it simple and actionable, they reveal how businesses can avoid overwhelm and achieve growth, all while holding teams accountable and driving performance. Whether you're managing affiliates or refining sales processes, this episode offers practical, hands-on advice.Highlights:"Tracking vanity metrics is like driving with the wrong map—you'll never reach your destination.""A great scorecard isn't just about data; it's about telling the story of your business.""A scorecard that's always red is a clear signal: something needs to change.""Keep it simple: The fewer metrics you track, the clearer your business story becomes."Timestamps:00:00 - Tracking the right vs. wrong metrics01:13 - Ryan's water fast experience and its connection to reset habits03:48 - The impact of water fasting on health and mindset07:25 - The importance of downtime for leaders10:10 - The negative effects of tracking the wrong metrics13:30 - The challenges of onboarding affiliates19:11 - Avoiding common scorecard mistakes21:25 - Simplifying the scorecard-building process27:28 - The main purpose of scorecards 31:35 - Resources for building effective CEO scorecards CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch with your host, Roland Frasier, featuring guests John and Maria Assaraf. Today, we explore the shift from knowledge-based to wisdom-based roles in the workplace, emphasizing the growing appreciation for experience in a tech-heavy environment. We'll discuss the dynamics of younger bosses leading more experienced employees and share strategies for fostering a culture of mutual learning and mentorship across generations.Highlights:"It is truly amazing what can happen when you step out of the day-to-day and spend just a little bit of time surrounded by other powerful business owners.""Physiologically, 60 may be the new 40, but when it comes to power in the modern workplace, 30 is the new 50.""We need actual wisdom around so the pendulum in some organizations is shifting back.""We're equals in learning, and we're equals in getting things done."Timestamps:00:00 - Introduction02:38 - Wisdom Work vs. Knowledge Work06:50 - Tech and Experience in the Workplace12:52 - Formalizing Mentorship Programs18:52 - Implementing Mentorship Programs25:38 - Hiring and Ageism31:22 - Actionable Steps for the Audience33:53 - ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan dive into the world of networking—something that many dread but is crucial for business success. They discuss the difference between transactional and relational networking, the importance of curiosity, and how to build genuine connections without feeling forced or awkward. You'll hear real-life examples of what works, what doesn't, and how even self-proclaimed introverts can become great networkers by leading with curiosity and kindness.Highlights:"Good networking isn't strategic, it's curious.""The best way to approach networking is from a ‘go first' mindset.""True networking is about being a good human, not about collecting business cards.""Networking isn't for sale—don't cheapen your connections by making them transactional."Timestamps:00:00 — Introduction to Networking02:00 — Why Most People Hate Networking05:10 — Transactional vs. Relational Networking08:20 — Curiosity Over Strategy10:45 — Networking for Introverts14:00 — Creating Opportunities for Others17:15 — The Power of Being Generous20:30 — Building a Trustworthy Network23:45 — Leveraging Super Connectors28:30 — Final Thoughts: Becoming a Great NetworkerCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch with Roland Frasier! Today, we have an incredible guest—Sam Khorramian, a visionary entrepreneur and real estate mogul. Sam shares his inspiring journey from humble beginnings to building a multi-million dollar empire in the real estate industry. This episode is packed with actionable insights on scaling businesses, adopting a millionaire mindset, and leveraging massive action to achieve exponential growth. Sam also dives deep into the mindset shifts that propelled him to success, his biggest lessons in leadership, and how to approach risk and opportunity in business. Don't miss this engaging conversation with one of the most successful entrepreneurs in the game!Highlights:"Success comes down to taking massive action, not just thinking about it.""You don't need to be the smartest person in the room, just the one willing to work the hardest.""The biggest risk in business is not taking one.""To scale, you must let go of control and trust the process."Timestamps:01:45 - Sam's Early Beginnings05:30 - Taking Massive Action: Sam's Key to Success08:15 - Millionaire Mindset: How to Think Big12:00 - Overcoming Fear in Business15:45 - Scaling Your Business: Tips from Sam19:20 - Trust and Delegation: Growing a Team23:00 - The Power of Relationships in Business26:45 - Navigating Risk and Opportunity30:10 - Leadership Lessons from Sam34:25 - Final Thoughts and Takeaways from SamCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In today's enlightening discussion, Roland and Ryan delve into the evolving landscape of private equity, particularly highlighting the transition from financial engineering strategies to valuing effective operations within businesses. They discuss the historical context of private equity transformations, the increasing importance of capable operators in business scalability, and the practical implications for entrepreneurs looking to grow or sell their companies in this competitive environment.Highlights:"Private equity's evolving: It's less about financial maneuvers and more about real growth through effective operations." "In the world of buying and selling businesses, the real stars now are the operators." "If you've got a solid ops team, private equity is going to see that as a huge plus." "We need to focus not just on engineering finances but on actually growing companies." Timestamps: 00:00 - Introduction to Private Equity and Business Growth 02:21 - Shifts in Private Equity Focus 04:13 - The Role of Operators in Today's Business Environment 07:24 - Challenges in Finding Valuable Business Deals 11:46 - Validation of New Business Strategies 13:26 - Historical Perspective on Private Equity Strategies 15:34 - Ethical Considerations in Business Acquisitions 18:42 - Competitive Landscape in Private Equity 22:03 - The Need for Effective Business Operations 24:54 - Opportunities for Entrepreneurs in Current Market 28:19 - The Importance of Entrepreneurial Skills in Business 32:04 - Hiring Strategies for Growing Businesses CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into leveraging YouTube for business growth, highlighting strategies that avoid the typical creator grind. They discuss the importance of producing a 'pillar content' video that encompasses the essence of their message and using it as a lead generation tool. They also explore the efficient use of discovery ads to increase content reach without overwhelming content production demands.Highlights:"You don't have to post all the time, but you do have to do what they're unwilling to do, which is to spend some advertising dollars.""We're not purely dependent upon the algorithm to make sure if we ever pause, then it goes away.""It's truly amazing what can happen when you step out of the day-to-day.""If you're a business person, you're not a YouTuber, and you're not a creator, and you want to give YouTube a shot... what's the one piece of content you wish everybody saw before they talked to anybody in your sales team?"Timestamps:00:00 - Introduction to YouTube Struggles and Strategies01:52 - The Merit of Consulting and Content Creation03:53 - Approaches to Social Media and Content Impact05:57 - Special Event Announcement: Get Scalable Live10:15 - Detailed Discussion on Content Strategy and YouTube12:43 - Deciding on Pillar Content for Business16:22 - Relaunching with Optimized Content20:00 - Driving Traffic with Discovery Ads22:24 - Analyzing Budget and Audience Impact25:28 - Sustaining Business through Strategic Ad SpendingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable Workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier