Podcast appearances and mentions of roland frasier

Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey!Highlights:"There's a point where somebody crosses over from influencer to celebrity. You're paying more for reach and giving up actual influence.""As your brand gets bigger, you've got no choice but to go there. It's why big brands do Super Bowl ads—they need the reach.""An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience."Timestamps:01:00 - AMA's Study on Influencer Marketing ROI02:22 - Targeting Micro-Influencers for Specific Products04:44 - Balancing Reach vs. Relevance in Influencer Selection06:06 - Niche Audiences and Higher ROI07:31 - Calculating (ROAS) for Influencer Campaigns08:58 - Famous Celebrities vs. Influencers10:24 - Maximizing ROI with Newsletter Advertising11:51 - The Trade-off Between Fame and Influence13:12 - Multi-Touch Campaigns and Long-Term Influencer Partnerships14:40 - Direct Outreach vs. Using Influencer AgenciesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a New Episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the world of mergers, acquisitions, and private equity. They share insider strategies for selling your business, from understanding platform vs. tuck-in acquisitions to negotiating multiples and avoiding common pitfalls. Whether you're a founder considering an exit, a business owner curious about private equity, or just looking to maximize your company's value, this conversation is packed with actionable insights..Highlights:"People don't buy services, they buy better versions of themselves.""You want to be the platform company, not the tuck-in acquisition.""Private equity is fishing to avoid a process, don't take the first offer.""The more you prove you can acquire and integrate, the higher your multiple."Highlights:00:00 Introduction and Setting the Scene06:05 Facilitators Appreciation and Round Table Rumble07:09 Discussion on Exits and Private Equity08:57 Understanding Private Equity Deals15:57 Negotiation Strategies and Mistakes to Avoid27:06 Preparing for a Successful Exit33:33 Maximizing Company Value for Acquisition37:37 Current Market Trends and Multiples41:27 Strategic Considerations for Selling Your Business46:09 Navigating Acquisition Offers and Due Diligence01:05:25 Connecting with Potential Buyers and Investors01:07:50 Introducing Deanna Rogers and Closing RemarksCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

“You've got to get yourself in a position to exit, and then give yourself the time to exit properly. The biggest advice I give sellers is to not be in a rush to sell.”   This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous guests, where you get a 5 to 10 minute snapshot from their full episode. This Mini Chief episode features Dean Salakas, Former CEO of The Party People. His full episode is titled Being sale-ready, Forecasting like a CFO, and Selling confidently on your terms. You can find the full audio and show notes here:

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I delve into the intricate dance between pursuing success and nurturing personal life. As entrepreneurs, the quest for a meaningful legacy often leads us down a path of extremes. We talk about some insights on finding equilibrium amidst the chaos of business growth, family commitments, and personal health. Whether you're scaling the heights of your career or seeking satisfaction in the simple things, this conversation offers valuable perspectives on prioritizing what truly counts.Highlights:"Be intentional about your seasons...that's important.""As long as I'm remembered by the kids, I'm good. It's such an ego thing to me." 3. "Being intentional about what you're doing...you're probably going to be okay." Timestamps:00:00 -Weather & Life's Storms02:22 -The Legacy Question05:55 -Wealth vs. Health07:20 -Entrepreneurial Extremes09:05 -Life's Balancing Act10:00 -Yearly Planning for Balance14:00 -Practical Balance Tips16:02 -Wealth's Diminishing Returns18:08 -100 Million: A Turning Point?20:50 -Legacy's Ephemeral NatureCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

I don't get why people are late. In this week's podcast, I talk about how being late can kill a deal before you even say one word. In business acquisitions, you want to build trust. Being on time is a great start toward that. To Your Success, Bruce Whipple brucewhipple.com

There are a few things worth dying for and integrity is one of those things for me. In this week's podcast, I share a personal story that illustrates a valuable lesson on integrity that my Dad taught me. In business acquisitions your word truly is your bond. Guard it carefully. To Your Success, Bruce Whipple brucewhipple.com

Welcome to Business Lunch! Join Roland and Ryan as they discuss the changing landscape of subscription businesses. This episode is a must-listen for entrepreneurs, business owners, investors, and anyone interested in understanding why the subscription model that once seemed like a golden ticket is now facing serious challenges. Learn how to adapt your business strategy in an era of subscription fatigue and changing consumer preferences.Highlights:"If you're not a utility, you're probably a nice to have.""Consumers don't love subscriptions. Businesses and investors do.""The time to value needs to be measured in minutes, if not seconds.""Shadow Subscription Revenue is the new game in town."Timestamps:00:00 - Introduction 0:01:02 - Discussing the JP Morgan Stock Recommendation0:02:55 - Amazon's Role in Online Purchasing Trust0:06:33 - Subscription Fatigue and Pandemic Impact0:11:51 - Macroeconomic Factors Affecting Subscription Value0:16:47 - Post-Subscription Economy Models0:20:27 - Result-Based Subscription Pricing0:22:34 - Advice for Struggling Subscription Businesses0:25:30 - Valuation and Recurring Revenue Insights0:27:47 - Alternative Approaches to Recurring Revenue0:28:15 - ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! On today's episode, Ryan Deiss unpacks the full story behind his viral “retirement” post, a headline that unexpectedly ignited controversy, curiosity, and massive engagement. He shares the real reason behind DigitalMarketer's major pivot, the behind-the-scenes chaos of a misfired email campaign, and the strategic follow-through that turned a happy accident into one of their most successful promotions ever. If you want to learn how to harness viral attention and turn it into real revenue, this episode is a masterclass in doing exactly that.Highlights: “I'm retiring from digital marketing and taking my company down with me.”“It was a forcing function for me to finally stop doing what I always defaulted to.”“We're not training people anymore. We're training AI.”“The post was an accident. What happened after? That was strategy.”Timestamps: 00:00 From 1999 to Now: A Marketing Journey02:42 The Viral “Retirement” Post05:00 The Unexpected Reactions08:19 Why DigitalMarketer Had to Pivot12:41 Email Chaos Behind the Scenes15:00 Handling a Viral Moment in Real Time20:00 Lessons From the Comments Section24:06 What Ryan Would Do Differently Next Time7:32 The 77% Opt-in Rate Town Hall31:53 Retiring With a Final OfferCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

“You've got to get yourself into a position to exit and then put time on your side. Don't be in a rush to sell, but when you are ready, put a deadline in place for buyers to make an offer.” In this episode of The Inner Chief podcast, I speak to Dean Salakas, former Party People CEO, on Being sale-ready, forecasting like a CFO, and selling confidently on your terms.

Case studies can teach a lot of business acquisition lessons, and this one has a lot of lessons. 100% seller finance Accounts receivable are left for the buyer Broker's fee paid by the seller. That is the sign of a motivated seller. And when a deal is this good you better do your due diligence thoroughly and this mentee did. It is also a good lesson in due diligence and how to use what you find. In this week's podcast, I walk you through the timetable and specifics of how this former VIP Mastermind member and now business partner with me did this deal.. To Your Success, Bruce Whipple brucewhipple.com

Welcome to a New Episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the world of mergers, acquisitions, and private equity. They share insider strategies for selling your business, from understanding platform vs. tuck-in acquisitions to negotiating multiples and avoiding common pitfalls. Whether you're a founder considering an exit, a business owner curious about private equity, or just looking to maximize your company's value, this conversation is packed with actionable insights..Highlights:"People don't buy services, they buy better versions of themselves.""You want to be the platform company, not the tuck-in acquisition.""Private equity is fishing to avoid a process, don't take the first offer.""The more you prove you can acquire and integrate, the higher your multiple."Highlights:00:00 Introduction and Setting the Scene06:05 Facilitators Appreciation and Round Table Rumble07:09 Discussion on Exits and Private Equity08:57 Understanding Private Equity Deals15:57 Negotiation Strategies and Mistakes to Avoid27:06 Preparing for a Successful Exit33:33 Maximizing Company Value for Acquisition37:37 Current Market Trends and Multiples41:27 Strategic Considerations for Selling Your Business46:09 Navigating Acquisition Offers and Due Diligence01:05:25 Connecting with Potential Buyers and Investors01:07:50 Introducing Deanna Rogers and Closing RemarksCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this conversation, Roland Frasier and Ryan Deiss break down one of their favorite business strategies: using partnerships to scale without extra capital or risk. If you're an entrepreneur, founder, or marketer looking to grow your business faster (and smarter), this episode is for you. Roland and Ryan reveal how to create strategic partnerships that can exponentially increase your reach, resources, and revenue without spending a dollar more on ads or infrastructure.Highlights:“If you can't write down the offer in a sentence, it's probably not going to work.”“The best partnerships solve a need for both sides.”“Speed to implementation is everything.”“You get further when you grow together.”Timestamps:00:00 Introduction01:54 A Definition of Partnership Marketing04:40 The Difference Between Affiliate and Strategic Partnerships07:30 How to Identify the Right Partners10:45 Crafting a Compelling Partnership Offer15:10 The 9 Core Areas Where Partnerships Can Drive Growth21:03 Example: Scaling a Software Business Without Spending a Dime26:12 The Importance of Speed and Simplicity31:30 Avoiding the Most Common Pitfalls35:58 Final Advice for EntrepreneursCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

One of the best lessons I learned from one of my mentors in business acquisition was "Investigate Before You Invest!" We know that applies to deals but it also applies to other areas in your business acquisition journey and that is what I explain in this week's podcast. To Your Success, Bruce brucewhipple.com  

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan break down how different groups exploit the power of AI, emphasizing the contrast between 'one-shot answer' users and those who have interactive conversations with the technology. Drawing insights from thought leaders like Sam Altman and Stanford professors, they discuss the effectiveness of AI when used interactively, exploring how generational and economic divides influence AI utilization. This episode is essential for anyone wanting to maximize their productivity, learning, and business potential through advanced AI practices. Highlights: "The way you use AI says more about your future than your resume." "Delegate and prioritize high-value time versus lower-value time." "Most younger users expect a multi-step interaction with AI." "Wealthy people value their time more and are comfortable delegating to AI." Timestamps:00:00 Introduction: Maximizing AI Effectiveness01:57 The Role of Executive Function in AI Utilization06:06 Statistics on AI Usage Across Generations10:08 Delegation and Time Management with AI18:07 Valuing Time: A Key to Success22:36 The Value of Delegation and Outsourcing24:08 Using AI to Save Time and Effort27:25 Prompt Chaining and Expert Consultation32:37 Ensuring AI Accuracy and Context39:12 AI as a Business Partner40:55 Engaging with AI for Personal Growth41:29 ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

OPD (Other People's Drama) can be a killer. Here is what OPD is, how to recognize it and what to do about it. For the Acquisition Advantage 2025 Boot Camp recordings or my mentoring programs, check out my website. https://brucewhipple.com

Does seller finance really work? You betcha it does. Here's an example. Seller finance is what this week's video is about. For the Acquisition Advantage 2025 Boot Camp recordings or my mentoring programs, check out my website. https://brucewhipple.com

Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Diess as they dive deep into the current business landscape, exploring the surprising shift in consumer preferences towards stability, the challenges of technological innovation, and insights into market uncertainty. This episode is perfect for entrepreneurs, marketers, business owners, and anyone interested in understanding the evolving dynamics of technology, consumer behavior, and business strategy.Highlights:"Stability is becoming the new luxury.""We're experiencing the live development and evolution of AI through major competitors.""Innovation is about buying back time and sanity.""Lean into core features and enhance them as convenience enhancers."Timestamps:00:00 Introduction02:27 Discussion on Market Uncertainty and M&A Activity 05:38 The Shift Towards Stability in Consumer Preferences07:59 Challenges of Keeping Up with Technological Changes 11:16 The Overwhelming Pace of Technological Innovation13:15 Marketing Strategies in an Overwhelmed Market16:12 Addition Through Subtraction: Focusing on Consumer Benefits19:46 Simplifying Product Offerings and Reducing ComplexityCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

How well do you listen? Probably not too well but you can change that. This week's podcast is about how to ask the questions that work and that improve your listening skills and lead to closing more deals. For the Acquisition Advantage 2025 Boot Camp recordings or my mentoring programs, check out my website. https://brucewhipple.com

Welcome to a new episode of Business Lunch! Join host Roland as he sits down with Richard Lindner, president of Scalable.co and DigitalMarketer.com, to explore how AI is transforming marketing education and business strategies. This episode is perfect for entrepreneurs, marketers, and business owners looking to understand how to leverage AI tools to streamline operations, create marketing assets, and stay ahead of technological disruption.Highlights:"We are almost universally over traditional training.""How do we disrupt ourselves before someone else disrupts us?""AI is so much easier to train than a person.""We want the client to have zero learning unless they want to."Timestamps:00:00 Introduction01:23 AI Business Transformation - Digital Marketer's Approach04:38 Leads on Demand: AI-Powered Marketing Strategy09:24 Pricing and Access to AI Marketing Tools12:51 How Businesses Can Proactively Disrupt Themselves with AICONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Richard Lindner to discuss the evolution of Digital Marketer. Entrepreneurs, marketers, and business owners will gain invaluable insights into adapting business models, overcoming challenges, and leveraging emerging technologies like AI.Highlights:"We don't train humans anymore. We train AI to work for humans.""Define your company by the person you serve, not the product you sell.""AI is changing at the rate at which the internet changed.""If you can't buy it twice, you can't afford it."Timestamps:00:00 Introduction03:33 Professionalizing Internet Marketing07:42 Challenges with Certifications11:45 Exploring Software Development16:26 Redefining the Target Audience22:04 Licensing Intellectual Property25:37 Returning to Community and Training27:34 The Impact of AI on Marketing31:12 Key Business Transformation TakeawaysCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

We all have 24 hours a day. How you spend that time is what can make all the difference. Here is a great example from a VIP Mastermind member. This week's podcast is about how to focus and prioritize. For the Acquisition Advantage 2025 Boot Camp recordings or my mentoring programs, check out my website. https://brucewhipple.com

Welcome to a new episode of Business Lunch! Join hosts Roland Frasier and Ryan Diess as they dive deep into the complex world of international trade negotiations. This episode breaks down the current tariff situation, offering invaluable negotiation insights for business owners, entrepreneurs, and anyone interested in understanding high-stakes deal-making.Highlights:"Would you rather be right, or would you rather be rich?""It's just business.""We're not here to start a trade war. We're here to get fair trade.""If you can think longer term, you're probably gonna win."Timestamps:00:46 Setting the Stage: Understanding Trade Negotiations02:19 The Calculus Behind Tariff Strategies06:45 Bringing Difficult Parties to the Negotiating Table11:33 The Importance of Credibility in Negotiations14:58 De-escalating Emotional Tensions18:50 The Art of Escalation and Brinksmanship22:53 Running the Numbers: Scenario Planning26:09 Flexible Positioning and Conditional Pullbacks29:44 Managing Internal Communication35:37 Long-Term Strategic Thinking in NegotiationsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss dive into a viral social media post about management strategies that sparked unexpected controversy. If you're an entrepreneur, business owner, or manager looking to understand how to handle viral content and leverage audience reactions, this episode is for you.Highlights:"Love me, hate me. Both are fine. Just pay attention in some way, shape or form.""The world is lacking people with a truly unique point of view who are willing to defend it.""If you're an entrepreneur, you are your company's best spokesperson.""Attention is what everyone wants."Timestamps:00:00 Introducing the Viral Post01:33 Ryan's Newsletter and Content Strategy03:43 Viral Reach and Initial Reactions06:12 Unpacking the Controversial Management Advice10:29 Strategies for Handling Online Criticism12:56 The Power of Standing by Your Unique Perspective17:42 Personal Reflections on Viral Content22:16 Marketing and Content Recycling Strategies27:16 Leveraging Attention and Audience Feedback35:24 Final Insights on Entrepreneurial CommunicationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Your mental attitude is everything in this business acquisition environment. Many people will freeze and not realize the opportunity in chaos. This week's podcast is about how to prosper in this environment. For the Acquisition Advantage 2025 Boot Camp recordings or my mentoring programs, check out my website. https://brucewhipple.com

Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Diess dive into the fastest ways entrepreneurs can build wealth, focusing on strategic investments in existing, profitable businesses. They explore how to accelerate financial independence through smart, calculated business acquisitions.Highlights:"Let's make active investing cool again.""If you're looking to retire in 15 years, here's how to do it.""The best investment is going into a business that already exists with a proven track record.""You can buy a $6.2 million business with only $125,000 out of pocket."Timestamps:00:00 Weather Banter and Personal Introductions03:42 Disclaimer: Not Financial Advice05:56 Basic Investment Strategies for Wage Earners09:05 Entrepreneurial Investment Approach12:21 Running the Numbers on Business Investments20:50 Minority vs. Majority Business Investments22:23 Ideal Characteristics of Business Partners25:28 Strategies for Buying Out Burnt-Out Business Owners27:16 Leveraging SBA Loans with Minimal Cash29:43 The Most Effective Path to Financial IndependenceCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to another episode of Business Lunch! In today's episode, Roland dives into one of the biggest reasons businesses fail to scale: hiring the wrong operators or not hiring them at all. He breaks down the key differences between COOs and CFOs, why founders are often terrible at operations, and how to stop building your company on a house of cards. If you've ever struggled with finance, HR, or finding someone who can truly run the day-to-day operations, this episode is for you.Highlights:“The COO role is the most misunderstood position in the company.”“If you don't have great HR, you don't have a great company.”“Finance is the GPS of your business. Without it, you're driving blind.”“Hiring a fractional CFO before you need one is like turning on headlights before it gets dark—it keeps you safe.”Timestamps:00:00 The Operational Blind Spot01:38 COO vs. Integrator vs. Operator04:57 The Real Job of a COO07:21 Why Founders Suck at Ops09:14 The CFO as Business Strategist12:06 HR: The Most Undervalued Department14:43 Don't Wait to Hire a Fractional CFO17:50 Delegation vs Abdication19:46 How to Audit Your Org Chart22:10 Final Thoughts on Scaling SmarterCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Last week I did a podcast on "What Are You Really Afraid Of?" This week, I want to talk about how to deal with fear. This podcast might make you think differently about "Fear.". For the Acquisition Advantage 2025 Boot Camp recordings or my mentoring programs, check out my website. https://brucewhipple.com

Welcome to another episode of Business Lunch! Hosts Ryan Diess and Roland Frasier dive deep into the current business landscape, exploring how entrepreneurs can navigate economic challenges using strategic thinking and AI technologies. Today's episode offers practical advice for businesses facing uncertain times.Highlights:"Keep rowing. We've got to stay in the game.""AI is the motor that can propel businesses through this season.""Don't build a new boat, optimize the one you have.""If you do not embrace computing, the internet, AI, you will find yourself obsolete."Timestamps:00:00 Introduction01:02 Flight Delay Experiences02:50 Business Downturn Discussion04:47 Entrepreneurial Survival Strategies07:39 Avoiding Business Mistakes12:00 Real-World Business Challenges16:44 Leveraging AI for Efficiency22:47 Reducing Client Workload with AI27:39 How to Create GPTs36:40 The Importance of Technical AdaptationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Deiss as they discuss tariffs as an opportunity, not a challenge, exploring how businesses can transform potential economic challenges into strategic opportunities. This episode provides a comprehensive guide to navigating trade complexities, offering practical strategies for entrepreneurs to adapt, innovate, and thrive in an uncertain global marketplace.Highlights:"Don't let a good crisis go to waste.""Friction creates opportunities.""This is your competitive moment.""Sometimes better terms are more valuable than better rates."Timestamps:00:00 Introduction01:13 Personal Updates and Podcast Setup02:22 Initial Tariff Conversation Begins12:34 Impact on Digital Marketing Agencies15:12 Supply Chain Redundancy Challenges22:56 Tariff Engineering Strategies27:50 Lessons from Pandemic and Economic Changes30:40 Joint Ventures and Local Production33:27 Marketing Bundling Techniques41:12 Final Advice and Entrepreneurial MindsetCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Listening to those who have "Been There and Done That" can help you avoid many mistakes.  But understand you will make mistakes and fail your way to success. This podcast might make you think differently about "losing". If you want to learn what to do and how to do it or join me in group coaching or the VIP Mastermind, check out my website.  https://brucewhipple.com

Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Dice dive deep into the changing landscape of media, newsletters, and information consumption. They analyze a recent article about the newsletter era, discussing how AI, unique perspectives, and audience-centric approaches are reshaping how we consume and create content. The episode explores the challenges facing media businesses, the role of AI in content curation, and strategies for creating valuable, irreplaceable content.Highlights:"Create content that somebody doesn't want summarized because they want your point of view.""If you can be summarized, you're pretty commoditized.""We're getting away from the branded house into hyper-specific, hyper-individualized content.""Nobody really wants to learn how to do something anymore; they just want it done.""Define yourself by the audience you serve, not the products you sell."Timestamps:00:00 Introduction 03:26 The Newsletter Era: A Media Transformation07:38 Challenges in Current Media Consumption11:49 The Rise of AI and Content Curation15:12 The Importance of Personality in Media19:25 Protecting Your Content in the AI Age22:09 Beyond Email: Owning Multiple Communication Channels25:08 Creating Irreplaceable, Unmissable Content27:27 Levels of Information Consumption29:45 Future of Media and Audience EngagementCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Today, Roland and Ryan discuss the changing landscape of marketing and branding. In this episode, they explore how businesses can create meaningful connections with customers in an era of AI, economic uncertainty, and information overload. Learn why having a unique point of view and emotional resonance is more critical than ever for brand success.Highlights:"We are still going to do business with the brands that we know the most, that we like the most, that we trust the most.""The tragic error that so many companies make is that they try to speak to everyone, and therefore speak to no one.""Direct experience which informs a unique point of view shared by a worthy messenger.""The highest and best use of a CEO at scale is being a spokesperson for their brand."Timestamps:00:26 Introduction5:35 The Power of Experiential Marketing 6:43 Challenges in Modern Marketing 10:58 Changing Economic Landscape14:16 Impact of Government Spending16:38 Technological Disruption22:26 Addiction and Consumer Behavior28:45 Creating a Unique Brand Point of View32:24 The End of Mass Market Brands41:24 Elements of a Great Brand43:44 Emotional Essence in BrandingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

How disciplined is your life and how much are you following your goals rather than working someone else's "to do" list? That is what this week's podcast addresses. I also talk about the new Acquisition Advantage Boot Camp that started on February 25, 2025 and is running for six weeks.  The first four weeks are available for on demand viewing for members and the last two are LIVE.  Here are the details.  Come join us the last two weeks LIVE and watch the first four week replays to get a jump start on your business acquisition journey. https://go.brucewhipple.com/aabc

Being on time is something I am passionate about and also how I judge others. I also talk about the new Acquisition Advantage Boot Camp that started on February 25, 2025 and is running for six weeks.  The first three weeks are available for on demand viewing for members and the last three are LIVE.  Here are the details. https://go.brucewhipple.com/aabc

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss explore an innovative "micro ownership" concept that allows teams to bid on improving specific business metrics. The strategy aims to inject entrepreneurial spirit into organizations by giving teams the opportunity to take ownership of key performance indicators, with potential financial rewards tied to their success.Highlights:"We wish that our employees acted more like owners.""It's designed to create this result.""Identify three to five key metrics that directly impact profit.""How do we inject some entrepreneurial life into companies?"Timestamps:00:00 Introducing Micro Ownership03:07 Discussing the Founders' Board Member's Idea06:11 Employees Acting Like Owners07:26 Identifying Profit-Impacting Metrics10:15 Initial Thoughts and Potential Challenges12:20 Developing a Bidding Mechanism14:21 Bonus Distribution and Team Incentives17:47 Potential Consequences for Not Meeting Goals19:24 Maintaining Entrepreneurial Spirit in Growing CompaniesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Will Your Passport Outlive You? I hope not but I am not so sure about myself. This was a pretty impactful event for me and what this week's podcast is about. If you want to join us for the March 13th and 14th virtual training as a VIP Mastermind member here are the details. https://go.brucewhipple.com/vipmastermind    

Welcome to a new episode of Business Lunch! In this episode, Ryan and Roland dive into the fascinating world of brand marketing, using Duolingo's recent "killing" of their mascot Duo as a springboard. They explore the nuances of rebranding, the power of storytelling in marketing, and discuss strategies for creating memorable brand identities - from founder-led campaigns to fictional spokescharacters.Highlights:"Most rebrands are astoundingly stupid. They're self-congratulatory." "If you're going to do a brand change, at least have some fun with it." "The founder is typically going to be the most effective key person of influence." "Tell a story, not just an announcement." Timestamps:00:00 Intro and Personal Updates04:27 The Duolingo Duo Death Story Begins10:07 Marketing Strategies Behind the Mascot's Demise17:57 Brand Changes and Earned Media22:45 The Power of Founder-Led Campaigns29:37 Celebrity Endorsements and Equity Stakes31:20 The GEICO Model: Multiple Fictional Characters34:58 Principles of Effective Rebranding36:33 Predictions for Duo's Future38:23 The Ultimate Goal: Brand ExposureCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Artificial Intelligence aka AI is a great tool. But you need to be careful with it and know how to use it and its limitations. That is what this week's podcast talks about. If you want a deep dive on "How to Use AI to Supercharge Your Business Acquisition!" Here are the details. https://go.brucewhipple.com/aiclass

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the concept of "high agency" - exploring what makes certain individuals stand out in business, how to identify and nurture high agency behavior, and why it matters for organizational success. The conversation ranges from personal anecdotes about challenging workplace norms to a strategic discussion about building innovative teams.Highlights:"The only unacceptable thing is, 'That's just the way it's always been done.'" "If you're butting heads with them because the status quo seems wrong to them, that's an opportunity, not a threat." "I want everybody to know the reason that we do something, the why behind it." "Most tests probably won't work better - that's the whole point of having a control." Timestamps:00:00 Introduction04:41 Defining "High Agency" Concept09:03 Elon Musk as a High Agency Example13:01 The Importance of Good Judgment18:17 Personal Work Histories and Agency22:23 Creating Environments That Foster Agency28:50 Can High Agency Be Taught?32:48 Balancing Testing and Control in Organizations35:45 ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! In this episode, Ryan shares his time blocking strategy, which includes dedicated time for strategy, connecting with team members, deep work, and recovery. They discuss the pros and cons of time blocking and explore alternative approaches like "variable time blocking." This episode is a must-watch for all entrepreneurs.Highlights:"Time blocking is telling your time where to go instead of wondering where it went." "If every hour of every day is blocked in, that's usually a sign that you're probably micromanaging, that you're probably doing too much of the work that your team should be doing." "What gets measured, gets managed." Timestamps:00:00 - Introduction02:48 - Explanation of time blocking05:00 - Ryan's strategic time block08:10 - Ryan's team member connection time block11:18 - Ryan's deep work time block14:32 - Roland's perspective on time blocking20:00 - Ryan's flexibility with time blocks22:13 - Suggestions for additional time blocks 25:00 - Roland's approach to becoming a more interesting person29:44 - Importance of maintaining business relationships32:52 - The need for a system to manage your timeCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss strategies for managing overwhelm and maintaining high agency during challenging times, drawing from their personal experiences with issues like a moth infestation, car accidents, and the impact of external factors like tariffs and interest rates on their businesses.Highlights:"Overwhelm is not an acceptable state. I am the agent of change, and I am in control of making this happen." "There are two types of people in this world: those who believe the world happens to them, and those who believe they happen to the world." "Overwhelm is a state of hopelessness, and the solution to it is, hopelessness is not an option." "Don't share this episode with somebody if they're in the midst of this, do go to them. Throw an arm around them and walk within this framework to help them." Timestamps:00:00 - Introduction02:46 - The importance of maintaining high agency during challenging times11:38 - Ryan's approach to helping people through difficult situations15:45 - The value of creating an inventory of overwhelming tasks22:06 - The importance of prioritizing and sequencing tasks25:28 - The importance of actively seeking to confirm the impossibility of solutions30:00 - The value of having a supportive partner or peer to navigate through challenges34:02 - The choice to be someone who "happens to the world" rather than someone the world "happens to"37:22 - The importance of providing support and not just offering solutionsMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

I truly believe Integrity is one of the few things worth dying for? Why that is and how important your integrity and reputation is to your ability to do deals is what this week's podcast is all about. I also talk about the new Acquisition Advantage Boot Camp starting on February 25, 2025 and running for six weeks.  Here are the details. https://go.brucewhipple.com/aabc    

What if the missing piece in your business isn't strategy - but belief?In this episode of 7-8 Figure Special Series I interviewed Pablo Paul Lemberg. Paul has advised entrepreneurs and worked with thousands of business owners to grow revenues, profits and valuation — since 1996. He's started and sold two software companies, the first before he turned 30 and published three books — one a best seller. He holds the unusual combination of an art degree and an MBA and is a member of Mensa. Paul practices his own brand of chaos magic and combines business coaching with practical spirituality. His clients typically grow profits from 2-10x. One client sold his healthcare chain for over $100 million. He's spoken on stage for Jay Abraham, Tony Robbins, T. Harv Eker, Marshall Sylver, Brian Tracy, CEOSpace, Digital Marketer, Roland Frasier, and many others. He's been featured in the New York Times, the LA Times, the Wall Street Journal, CNN, CNBC, and Good Morning America, as well as hundreds of special interest publications.In this week's episode, we talk about unlocking the “magic” in your business by shifting your mindset.Learn how to unlock the magic in your business. Check this out!Show links:Pablo Paul Lemberg Website: https://www.lemberg.com/Pablo Paul Lemberg on LinkedIn: https://www.linkedin.com/in/unreasonable/Pablo Paul Lemberg on Facebook: https://www.facebook.com/paullembergBook a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

Do you think you can learn something from my most successful mentee? I do...if you watch, learn, and take action. That is what this week's podcast covers. This is part 2. Part one is on my you tube channel. Here is that video. https://youtu.be/-eMGWsLJrcs?si=sWqN4KrLVswefUf4  To watch the full interview, click here. https://brucewhipplepantheon.com/doblerbio    If you want to learn what to do and how to do it, check out my website.  https://brucewhipple.com

Visionary entrepreneur Roland Frasier joins us on today's episode of The CLS Experience to unveil the secrets behind his extraordinary journey of founding and scaling over 2,000 businesses. Discover how Roland integrates passion into his work, making hard work feel rewarding and how gratitude plays a pivotal role in his success. Let's go deep.On today's episode of The CLS Experience we have a very exclusive treat. He's a “recovering attorney” and super entrepreneur who has founded, scaled, and sold over two dozen different businesses ranging from consumer products to live events to manufacturing companies with sales ranging from $3 million to to just under $4 billion, with a B. He's been featured in Entrepreneur, Forbes, Money, Business Insider, Fast Company and on a plethora of major television networks, just to name a few. He has produced infomercials, completed publishing deals with Simon & Schuster and Random House, negotiated shows with major hotels on the Las Vegas strip, funded over 100 private and public offerings, run an international hedge fund, and advised major brands (from PepsiCo to Uber to MacDonald's) on a variety of business issues AND he's just getting warmed up. His ability to invest in and advise business owners on how to leverage, grow, scale and exit their companies, is second to none AND he's just a juggernaut in all facets of life, and a terrific human being! Please welcome the wise, experienced, energetic and informed, the handsome and abundant Roland Frasier. 10:41 - Strategic Entrepreneurship and Ownership Mentality19:40 - Taking Ownership, Identifying Superpowers24:16 - Creating Wealth Through Strategic Partnerships29:01 - Passion, Work, and Success41:02 - Overcoming Adversity and Manifesting Success44:38 - Aligning Mindset and Strategy for Success50:41 - Building Connections and CollaborationConnect with Roland Here: https://www.epicnetwork.comJoin Epic's New Challenge/Free training here:  https://www.getepicchallenge.comTo join our community click here.➤ To connect with Roland Frasier follow Roland on Instagram➤ Order a copy of my new book The Reinvention Formula today! ➤ Join our CLS texting community for free daily inspiration and business strategies to elevate your day, text (917) 634-3796To follow The CLS Experience and connect with Craig on Social Media:➤ INSTAGRAM➤ FACEBOOK➤ TIKTOK➤ YOUTUBE➤ WEBSITE➤ LINKEDIN➤ X

A lot of mentees pick the wrong Chairperson in their haste to build a Board of Directors. So, how can you pick the right Chairperson? This week's podcast dives into this and how you can pick your Chairperson. If group coaching would help you, check out the new format, which focuses on accountability and building an empire. https://go.brucewhipple.com/groupcoaching 

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and Roland Frasier dive deep into the power of user-generated content (UGC) and how it can transform your marketing efforts. They share their own experiences and strategies for capturing and leveraging compelling customer stories to build brand credibility, drive sales, and foster word-of-mouth marketing.Highlights:"The more people who are talking about you, the better it gets. And this is so mouth at scale, right? And this is exactly it is engineered word of mouth at scale.""Measuring it is big. Incentivizing it is, you know, is important, but if you don't have any right now, yep, go back and tap the list that you have asked them.""The key is just to go out there and start generating them. You'll come up with lots of ways to use it. Once you have it.""Every other marketing channel gets worse at scale. It gets more expensive. It converts less as you widen the top of the funnel."Timestamps: 00:00 - Introduction04:18 - The Overlooked Potential of User-Generated Content08:50 - Applying UGC Across Industries12:41 - Timing and Nature of the Ask16:50 - Shifting the Burden with Small Asks20:06 - Tools and Techniques for Capturing Customer Stories22:05 - Overcoming Challenges in Implementation28:23 - Using Customer Stories in Marketing and Sales41:01 - The Power of Word-of-Mouth MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan explore the impact of AI on the business landscape, discussing Gartner's prediction of a 25% drop in search engine volume by 2026 and the implications for traditional search engines like Google. They cover the need for employees to upskill and adapt, as well as the opportunities for businesses to optimize their online presence for AI-powered search. The conversation also touches on China's release of a deep AI algorithm and the potential shift in the global AI landscape, as well as the role of AI in automating complex tasks like CRM migrations.Highlights:"People would rather have answers, and they want to say it's what Beza said when he said, I look at not what is going to change tomorrow. I look at what's never going to change. What's never going to change is people want their stuff on time. They want it faster. They don't want to pay for shipping. They want what they ordered in search.""Unless Google basically fuses Gemini with the Google search engine, which probably wouldn't be a terrible idea, and then make it either ad free for 20 bucks a month, or, you know, with ads for not, I think Google search is going to die, you know, a long death like traditional media has.""If you're in the SEO business, pivot to Gen AI optimization, if you have a legacy website, find somebody who knows how to optimize for generative AI bots, so that you can get listed there when the time comes.""I still think the timeline is further out than most, okay, we have a good 10 years of so basically, get those vacations and live those dreams in the next 10 years before you're answering to the machines."Timestamps:00:00 - The Rise of AI and the Fear of Obsolescence00:32 - Technical Difficulties and a Podcast Mishap04:14 - Gartner Predicts a 25% Drop in Search Engine Volume by 202605:42 - China's Release of a Deep AI Algorithm and the Implications07:35 - Analyzing the Gartner Prediction and the Future of Search12:37 - The Shift from Traditional Search to Generative AI Solutions16:10 - Pivoting SEO Strategies for the AI-Powered Future24:20 - The Copywriter's Embrace of AI and the Impact on Roles28:50 - AI-Driven Efficiency and the Displacement of White-Collar Jobs34:49 - The Timeline of AI Disruption and the Need for UpskillingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss the concept of "drift" - the insidious ways in which we can unconsciously veer off course from our goals and aspirations. They explore three types of drift: financial drift, strategic drift, and vision drift, and provide insights on how to consciously shift towards your desired outcomes rather than passively drifting. The conversation covers the importance of habits, the costs and investments required to achieve your goals, and the difference between shifting and drifting.Highlights:"What gets measured gets managed.""If I can only work one hour today, what's the one thing I would do?""The only remedy that I've ever had goes back to the habits. Am I at least behaving like someone who has those things that I want?""I'm going to quit on a good day, and I'm going to quit after I've been trying it for a while."Timestamps:00:00 - Introduction01:22 - The pros and cons of working from home vs. in an office05:00 - National Quitter's Day10:00 - The impact of the holiday break on getting back into the swing of things13:24 - The concept of "drift" and its three deadly forms: financial, strategic, and vision drift18:27 - The "upper limit problem" and self-imposed limits on success23:44 - The importance of habits and their role in achieving your goals30:00 - Investing in your vision37:03 - Examples of consciously shifting away from goals44:48 - The distinction between shift and driftCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss Elon Musk's unique approach to problem-solving, where he reportedly solves his companies' biggest problems in a matter of weeks. They analyze the pros and cons of Musk's leadership style, including his willingness to make tough decisions and the potential impact on employees. The hosts also explore whether this approach can be replicated by other business leaders.Highlights:"He just came in there and went just ape, you know, and kind of gutted everybody who was essentially middle management.""The fundamental job, the single most important job that any CEO has, is determining what is the company's right next thing.""I do love the idea of saying, like, we are going to solve this problem in weeks, to say that every single thing that is our biggest problem can always be solved in a singular week.""If you're a leader, and if you decide that you're going to take on the role of solving a particular problem in your team, I don't think that's necessarily a bad thing, because, frankly, your people probably are above full capacity already."Timestamps:00:00 - Elon Musk's Approach to Problem-Solving01:20 - Musk's Ability to Solve Problems Quickly03:08 - Identifying the Real Problem07:03 - Feasibility of Musk's Approach09:01 -Downsides of Musk's "Demon Mode"12:38 - The CEO's Role in Determining the Right Next Thing13:40 - Shortening the Unit of Measurement15:00 - Empowering Middle Management20:00 - Communicating the Problem-Solving Approach26:35 - The Sustainability of Elon Musk's ApproachCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier