Podcast appearances and mentions of roland frasier

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Best podcasts about roland frasier

Latest podcast episodes about roland frasier

The Business Acquisition Podcast with Bruce Whipple
369 -Why 90% of Giants Disappear and What That Means for You

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Oct 24, 2025 4:07


Of the original Fortune 500 list in 1955, only about 49–60 companies are still on the list today, depending on how you count mergers and breakups. That's roughly 10%–12% survival over ~70 years.   Put differently, almost 90% of the biggest companies in America in 1955 are no longer there as standalone Fortune 500 companies today.   The churn has actually sped up. • More than half of the Fortune 500 companies from the year 2000 are already gone by the mid-2020s, acquired, merged, went private, shrank, or died. • That's 25 years, not 50.   On this week's Business Acquisition Podcast, I'll share my thoughts how you can best avoid being on that losing side of the statistics.   I'll also give you a challenge!    It's all in this week's podcast, so if you think you're ready for some hard truths, give it a listen!    To Your Success,   Bruce Whipple https://brucewhipple.com/

Business Lunch
The Bottlenecks Billionaire Playbook Pt. 2: Secrets to Scaling Wealth Without Losing Control

Business Lunch

Play Episode Listen Later Oct 23, 2025 32:23


Roland Frasier and Ryan Deiss crack open the 2025 Forbes 400 and spot a seismic shift: 71% are now self-made, the cutoff is a record $3.8B, and the newest entrants aren't entertainers or app celebrities—they're infrastructure builders (data labeling, energy export, freight platforms, drive-thru formats). The guys lay out a practical framework—B.O.T. (Bottlenecks, Order Flow, Tools)—to find, buy, and scale the “unsexy” choke points where outsized wealth is created. Expect candid takes on ethics and regulation, tax advantages vs. complexity, and why tech alone isn't a moat in the AI era.Key TakeawaysQuiet wealth > spotlight wealth: New billionaires control choke points (permits, labeled data, logistics, power access) instead of chasing virality.Tech isn't the moat—distribution is: If you're just a feature, the platform will build you tomorrow. Own users, data, or order flow.B.O.T. framework:Bottlenecks — Find scarce inputs (power near substations, HIPAA-grade data, specialized trades), professionalize small operators, exit to strategics.Order Flow — Aggregate fragmented brokers (freight, dirt hauling, niche staffing), add AI matching, monetize spread & float.Tools — Bundle niche AI/DevOps tools (monitoring, RLHF QA, rights mgmt.) into suites; sell shovels for the gold rush.Ethics & risk: Bottlenecks ≠ monopolies; add real value or get routed around. Order-flow plays invite regulatory heat—design accordingly.Luck favors the paranoid: Nvidia's rise = timing + category choice. Choose your competitor carefully; it defines your playing field.Episode Highlights00:00 – Cold open: dentists, numb faces, and a record-breaking Forbes 400.03:10 – The stat no one's talking about: 71% self-made, $6.6T total wealth, $3.8B cutoff.08:20 – Why opportunity has more leverage than ever (AI + democratized tools), but tech alone won't save you.12:45 – B is for Bottlenecks: picks & shovels thinking; mini-moats in permits, medical transcripts, underground tank installers for data centers.22:10 – Ethics check: bottlenecks vs. monopolies; how to add value without getting regulated to death.27:05 – O is for Order Flow: Robinhood's play, freight/dirt broker roll-ups, AI pricing/matching, monetizing spread & float.36:40 – The toll-booth trap: if you don't add value, the sides will route around you.41:30 – T is for Tools: why toolmakers outlive trends; bundling niche AI devtools; the Nvidia, Intel, AMD cautionary tales.53:10 – Choosing competitors = choosing categories; luck + timing still matter.57:45 – Operator wrap: how to map your business to B.O.T. this quarter.Memorable Quotes“If all you are is a feature, you don't have a business—you have a countdown clock.”“Quiet wealth lives in the choke points everyone else ignores.”“Bottlenecks aren't monopolies—create value or the market will route around you.”“Tech isn't a moat. Users, data, and distribution are.”Mentioned in This EpisodeForbes 400 (2025): $6.6T total; $3.8B entry; 71% self-madeCategories: Data labeling (Surge AI), LNG export...

The Business Acquisition Podcast with Bruce Whipple
368 - How to Use ChatGPT Effectively ... And Not Get Fooled!

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Oct 17, 2025 11:31


Technology is a great tool but don't promote it to the CEO.   As William Ernest Henley said in his poem Invictus ... I am the master of my fate,   I am the captain of my soul.  And I would suggest you should also act that way.   On this week's Business Acquisition Podcast, I'll share my thoughts on technology and specifically ChatGPT with some tips on how to utilize ChatGPT best.   I'll also give you a challenge!    It's all in this week's podcast, so if you think you're ready for some hard truths, give it a listen!    To Your Success,   Bruce Whipple https://brucewhipple.com/

Business Lunch
The Bottlenecks Billionaire Playbook: How the World's Richest Build, Scale, and Keep Their Fortunes

Business Lunch

Play Episode Listen Later Oct 16, 2025 40:11


In this week's episode of Business Lunch, Roland Frasier and Ryan Deiss continue breaking down the “Bottlenecks” framework—the 11 proven playbooks that billionaires use to grow, protect, and multiply wealth.From AI-driven acquisitions to tax-optimized exits, this conversation dives into the strategies that separate ordinary entrepreneurs from long-term empire builders. You'll hear how the world's wealthiest think about capital allocation, scaling “boring” businesses, and structuring companies for massive, tax-efficient exits.Whether you're scaling your first venture or managing a growing portfolio, this episode is a tactical deep dive into how to think—and act—like a billionaire.Key Takeaways • Tech Is Not a Moat: With AI making innovation easy to copy, your real advantage is distribution and users. • The QSBS Advantage: How the Qualified Small Business Stock exemption can eliminate up to $10M (or more) in capital gains per shareholder. • DAFs & Charitable Strategy: Donor Advised Funds can combine tax savings with long-term impact—if structured correctly. • Boring Businesses, Billionaire Results: Logistics, energy, and real estate can quietly create generational wealth when value is added and scaled. • Capital Cycling: Why the world's best investors (like Blackstone and Berkshire) act like banks—recycling capital and compounding returns.Episode Highlights [00:02:00] – Why tech is easy to copy—and why users, not code, create real enterprise value. [00:10:00] – The billionaire tax play: how QSBS and DAFs legally minimize or eliminate capital gains. [00:18:00] – When to start thinking about tax strategy (hint: usually not before $10M net worth). [00:25:00] – Logistics, land, and “boring” businesses that create quiet fortunes. [00:33:00] – The ESG arbitrage: adding sustainability to raise valuations. [00:40:00] – Network effects and marketplace rollups: creating compounding flywheels. [00:55:00] – The rise of “edge retail”: micro-brands, coffee chains, and inversion models that scale fast. [01:05:00] – Capital cycling and other people's money (OPM): how billionaires play the funding game.Memorable Quotes“If all you are is a feature that someone else could build, you don't have a business—you have a countdown clock.”“Boring businesses aren't boring when they compound quietly into billions.”“It's not what you make—it's what you keep.”“Billionaires don't think like operators; they think like capital allocators.”Mentioned in This EpisodeQualified Small Business Stock (QSBS) – U.S. tax exemption strategyDonor Advised Funds (DAFs) – Philanthropic and tax planning vehiclesRoss Perot Jr. – Logistics real estateDutch Bros – Scalable retail model exampleBlackstone & Berkshire Hathaway – Capital cycling and compounding modelsListen If You'reA founder or investor learning to structure smarter deals.A CEO or operator ready to scale beyond execution into capital allocation.A strategic thinker who wants to play the long game in business and wealth creation.ConnectHosts: Roland Frasier & Ryan DeissPodcast: Business Lunch with Roland FrasierMore at: businesslunchpodcast.comMentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you're a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It's 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.

The Business Acquisition Podcast with Bruce Whipple
367 - "Fuck, Follow-Up Worked!"

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Oct 10, 2025 4:39


No censorship on this one. This podcast title is the actual text I received in an email from a mentee. Most people and mentees don't understand how critical follow-up is to success.    On this week's Business Acquisition Podcast, I'll share a mentee's billionaire Chairperson lesson and some eye-opening statistics on the relationship between the number of follow-ups and completed sales.    I'll also give you a challenge!    It's all in this week's podcast, so if you think you're ready for some hard truths, give it a listen!    To Your Success,   Bruce Whipple https://brucewhipple.com/

Business Lunch
The Collapse of the Funnel: How Trust Now Drives Every Purchase

Business Lunch

Play Episode Listen Later Oct 9, 2025 42:21


In this episode of Business Lunch, Roland Frasier and Ryan Deiss explain how the classic four-stage buying journey has collapsed into one moment—and why trust is the lid that keeps prospects “popping” in your pot. They unpack three forms of trust—Identity, Competence, and Proximity—with sharp wins and public flops (Nike, Sephora, Peloton, DSW, Starbucks, Apple, United). You'll get simple creative frameworks to turn short-form content into instant, in-channel conversions and a 14-day sprint to prove it on a small budget.Highlights“It's not a funnel anymore—it's a popcorn popper. Your audience are kernels heating at different speeds. Trust is the lid that keeps them popping for you.”“Competence trust means the brand ‘gets me'—often better than I can describe myself.”“Employees outperform celebrities for reach and credibility—because most buyers are employees.”“Frictionless is forgettable. Add desirable friction that helps buyers name their pain and act.”“If you can't pivot your model, bolt trust into your media: mirror-micro-media, why-what-where, people-place-proof.”Mentioned in This EpisodeThree Trust Types (MAP mnemonic):M – Identity trust: Mirror → Micro → MediaA – Competence trust: “Answer” with Why → What → WhereP – Proximity trust: People → Place → ProofCompetence wins & misses: Nike's “Why do it?” repositioning; Sephora tutorials lifting AOV; Peloton's 2019 holiday ad backlash.Proximity plays: DSW AR try-ons; Starbucks barista TikToks; Apple retail specialists; cautionary tale—United Airlines viral incidents.Localization tactics: regional currency/sites, geo-specific visuals (city skylines), and micro-influencers by market.KPI effects: higher AOV/retention/loyalty from competence; higher LTV from proximity; employee posts driving outsized reach.Timestamps00:00 – The collapsed customer journey: from funnel to popcorn popper (trust as the lid)04:00 – Recap: Identity trust (mirror, micro, media)—and why episodes stand alone but compound07:30 – Competence trust: the brand that “gets me” (Nike shift, Sephora demos) + Peloton misread14:20 – Framework for competence: Why → What → Where (myth-bust, demo, direct CTA)17:30 – Example: 30-sec tax advisory myth-buster → LinkedIn/Reels → consult link → track AOV20:10 – Proximity trust: employees, in-place context, show real proof (DSW AR, Starbucks, Apple)24:10 – Employee content > celebrity polish; make it authentic, even shot on phone26:00 – 14-day Trust Sprint and MAP recap; why proximity is overlooked yet most scalableTakeaways for OperatorsStop chasing linear funnels; engineer trust in-channel so action can happen immediately.Use Why → What → Where to collapse steps: name the pain, show the fix, drop the link.Turn staff into a media network: People → Place → Proof with incentives and simple tracking.Localize by currency, domains, visuals, accents, micro-influencers—it quietly multiplies conversion.Run a 14-day sprint: baseline CAC/AOV → recruit 3 customers + 3 insiders → record shorts →...

The Business Acquisition Podcast with Bruce Whipple
366 - Who Are The Five People You Spend The Most Time With?

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Oct 3, 2025 2:52


It is critical who you spend the most time with.   That is what this week's podcast is about.   I'll also give you a challenge!   Take an audit of who are the five people you spend the most time with and are those relationships mostly positive or negative.   To Your Success,   Bruce Whipple   https://brucewhipple.com/

Business Lunch
The Subscription Trap: Why Recurring Revenue Isn't Always King.

Business Lunch

Play Episode Listen Later Oct 2, 2025 31:13


In this episode of the Business Lunch podcast, Host Roland Frasier and guest Richard Lindner break down the subscription trap and why recurring revenue isn't always the ultimate solution it's made out to be.From the outside, subscription models look like a dream: predictable cash flow, higher valuations, and a business that doesn't start at zero each month. But as Roland and Richard reveal, the reality can be far more complicated.They dive into real stories from their portfolio companies, showing how recurring revenue can backfire through hidden churn, customer support debt, and endless innovation demands. You'll hear how even big players like Netflix constantly battle to keep customers engaged, and why smaller businesses often underestimate the true cost of service.This episode is a must-listen if you're considering shifting to a subscription model—or if you've already launched one and want to make sure it's sustainable.HIGHLIGHTS“Recurring revenue is great… until you're losing more members each month than you know how to gain.”“There's voluntary churn, where people cancel. But the killer is involuntary churn—declined payments, expired cards—that can quietly eat your business alive.”“If you're creating content subscriptions, pair them with community. Access is the real value that keeps people sticking around.”“Don't fall in love with the model. Define your business by who you serve, not just how you charge.”Mentioned in this EpisodeThe difference between breakage vs. consumption models (think Netflix vs. gym memberships)Why AI in customer support is changing the economics of subscription businessesHow to tell if your business should pursue a bolt-on subscription or avoid it altogether

The Business Acquisition Podcast with Bruce Whipple
365 - Are You Busy ... or Are You Progressing?

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Sep 27, 2025 4:23


Action Without Progress is Just Motion. That's the hard truth.   Let's focus on results that will get you across the business acquisition goal line!   That is what this week's podcast is about.   I'll also give you a challenge!   To Your Success,   Bruce Whipple   https://brucewhipple.com/

The Business Acquisition Podcast with Bruce Whipple
364 - Procrastination is the Thief of Time (and Opportunity)

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Sep 20, 2025 3:28


In this week's podcast, I share a recent experience with a mentee that reminded me of the cost of procrastination. I'll also give you a challenge! Remember..."Someday" is the day of the WEAK! To Your Success, Bruce Whipple https://brucewhipple.com/

Business Lunch
The Loyalty Illusion: Why Points Don't Create Love

Business Lunch

Play Episode Listen Later Sep 19, 2025 47:04


Roland Frasier and Ryan Deiss break down the “loyalty illusion”—why points and perks often backfire, how spreadsheet thinking killed customer love, and a practical framework to audit or rebuild a program that actually increases retention, spend, and referrals.What you'll learnWhy “loyalty penalties” drive your best customers awayThe airline/credit-card miles economics—and how devaluation erodes $25B in perceived valueThe 5-Question Loyalty Audit (value, simplicity, frequency of wins, emotion vs. switching cost, financial sanity)What great looks like: status, access, and convenience (not discounts)A 7-step roadmap to design (or reset) your programTimestamps00:00 Cold open: founders' meeting recap, wine cellar banter02:05 The hook: the “loyalty illusion” and why consumers feel trapped05:20 Consumer POV: when complexity makes customers give up08:10 Finance-driven devaluation: how “pencil-whipping” kills goodwill09:45 Airlines > miles > credit cards: the $25B machine and breakage12:40 From distance flown to dollars spent: fallout and backlash15:05 “Loyalty penalty”: new-customer offers vs. existing customers16:50 The 5-Question Loyalty Audit (red flags & benchmarks)19:30 Simplicity wins: JetBlue/Southwest lessons (and where they slipped)22:15 Frequency of wins: Starbucks habit loop vs. margin compression25:20 Luxury model: status & access (Hermès, Four Seasons, 100 Acre)28:40 Access > discounts: Wynn Private Access, line-skip convenience31:10 Choosing your currency: points, status, experiences (Sephora case)34:35 Setting earn ratios: 2–5% cost with outsized perceived value37:10 Tiering for aspiration: Prime renewals, why Amazon is an outlier39:20 7-Step Roadmap: objective → currency → earn ratio → tiers → early wins → daily integration → quarterly audits43:30 Operator action items; consumer playbook (negotiate, switch, diversify)46:10 Ultimate test: does your program create love—or hostages?47:40 Closing thoughts & invitations to share experiencesTakeawaysDiscounts train delay; access creates desire.If

The Business Acquisition Podcast with Bruce Whipple
362 - How To Build Daily Consistency That Wins in Acquisitions!

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Sep 5, 2025 4:25


Why is discipline more important than motivation? Here is this week's podcast, and that is the subject.  I explain how to build discipline that keeps you going and moving forward when motivation wanes. If you're wondering about the steps in the business acquisition journey, grab the Acquisition Advantage Boot Camp 2025 edition at brucewhipple.com. https://go.brucewhipple.com/aabc  To Your Success, Bruce Whipple brucewhipple.com

Business Lunch
Intelligent Data: Empowering Ai Development With Lucy Guo

Business Lunch

Play Episode Listen Later Aug 29, 2025 38:38


In this episode of the Business Lunch podcast, host Roland Frasier sits down with Lucy Guo, a remarkable entrepreneur who made her mark in a short amount of time. Lucy takes us through her inspiring journey, starting from her early days as a kindergartener selling Pokemon cards and colored pencils to her groundbreaking roles as an intern at Facebook and the first female designer at Snap.Lucy's shares how she leveraged platforms like PayPal and eBay to turn her skills into financial opportunities. Lucy and Roland delve into the topic of coding and its importance in today's landscape. While Lucy acknowledges the rise of no-code tools, she emphasizes the value of understanding coding fundamentals, particularly when it comes to managing engineering teams and making informed decisions about app development.This podcast episode offers a captivating glimpse into Lucy Guo's entrepreneurial journey, filled with valuable insights and lessons for aspiring entrepreneurs.HIGHLIGHTS"I was always an entrepreneur growing up... I was selling Pokemon cards and colored pencils for money." "Knowing how to code is important... the best sites today and the best apps today, you still need a team of engineers."“If you are just a business person and you are hiring a team of engineers, you're gonna get ripped off."Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

The Business Acquisition Podcast with Bruce Whipple
361 - Labor Day: From Laboring to Leading

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Aug 29, 2025 2:55


Labor Day is a holiday in America. And it is this weekend. Here is this week's podcast. In under three minutes, I will share my thoughts on Labor Day and offer a different perspective on it as a business acquisition practitioner and entrepreneur. And a challenge! If you're wondering about the steps in the business acquisition journey, grab the Acquisition Advantage Boot Camp 2025 edition at brucewhipple.com. https://go.brucewhipple.com/aabc  To Your Success, Bruce Whipple brucewhipple.com

The Business Acquisition Podcast with Bruce Whipple
360 - Persistence Pays: A First Deal Closed with 100% Seller Financing

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Aug 22, 2025 3:53


A case study teaches valuable lessons. Here is a good example from an Empire Group member. https://go.brucewhipple.com/groupcoaching  If you're wondering about the steps in the business acquisition journey, grab the Acquisition Advantage Boot Camp 2025 edition at brucewhipple.com. https://go.brucewhipple.com/aabc  To Your Success, Bruce Whipple brucewhipple.com

Business Lunch
From Cash Crunch to Cash Flow: Expense Optimization Tactics

Business Lunch

Play Episode Listen Later Aug 20, 2025 40:15


Welcome to a new episode of Business Lunch! Today, hosts Roland Frasier and Richard Lindner dive deep into a practical framework for optimizing business expenses—perfect for founders, business owners, and financial leaders. Whether you're facing a cash flow crunch or simply want to boost your bottom line, this episode is packed with actionable strategies to help you identify, analyze, and cut unnecessary costs while maintaining business momentum.Highlights:"Every extra million dollars helps, every extra $100,000 a month helps.""Profit dies by a thousand cuts, especially with forgotten subscriptions.""Don't wait for things to get bad to make things better.""If you're operating on a 25% profit margin, cutting $100,000 is like adding $400,000 in sales."Timestamps:00:00 – The Payment Terms Dilemma: Cash Flow vs. Sales Velocity01:32 – Why Every Business Needs a Bottom Line Review03:10 – Testing 12-Month Payment Terms: Results & Risks06:24 – The Impact of GAAP Accounting on Revenue Recognition08:40 – The STOP Framework: Where to Start Cutting13:24 – Evaluating Team ROI: Scorecards & Underperformance15:39 – Tools & Tech: The Hidden Cost of Subscriptions18:59 – Operations & Overhead: Renegotiating Leases and Utilities26:46 – The SAVE Process: Scan, Analyze, Verify, Execute34:56 – Why Quarterly Expense Reviews MatterCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Business Lunch
The CEO Shift: The Changing Roles in Business

Business Lunch

Play Episode Listen Later Aug 20, 2025 37:48


Join us as we delve into the dynamic world of executive leadership and pivotal moments of transition in this engaging episode of the Business Lunch podcast. Hosts Roland Frasier and Ryan Diess kick off with a lively banter, setting the stage for a deep dive into the complexities of being a CEO. The episode features a detailed discussion on the stepping down of Bumble's CEO, exploring the nuanced reasons behind such significant career decisions.Throughout the conversation, Ryan and Roland offer insights into the multifaceted nature of executive roles, particularly focusing on the differences and responsibilities of CEOs and COOs. They bring their own experiences into the discussion, providing listeners with real-world examples and practical advice.This episode is a treasure trove for anyone interested in the intricacies of business leadership, whether you're an aspiring entrepreneur, a seasoned executive, or simply curious about the dynamics of high-level management.It's an insightful journey into what it means to lead, adapt, and grow in today's fast-paced business environment.Highlights:"I think that the most important thing is to be able to have a conversation with somebody and to be able to disagree with them and still respect them."“I want to know all the people I'm working with by name and you know, see how they're doing and know about their families and do barbecue.”“No one can run your business like you do.Highlights: "I think that the most important thing is to be able to have a conversation with somebody and to be able to disagree with them and still respect them."“I want to know all the people I'm working with by name and you know, see how they're doing and know about their families..."“No one can run your business like you do.”Timestamps: (0:00:00) - Considering Leadership Transitions(0:14:17) - Consider Hiring CEO or COO(0:23:07) - CEO vs COO and Hiring Specialists(0:33:02) - Acquiring Successful Businesses Is More EffectiveCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

The Business Ownership Podcast
The Key to Business Growth - Pablo Paul Lemberg

The Business Ownership Podcast

Play Episode Listen Later Aug 18, 2025 33:00


Are you undervaluing your products and leaving money on the table? How much growth are you missing because you don't fully understand your metrics? In this episode of The Business Ownership Podcast I interviewed Pablo Paul Lemberg. Paul has advised entrepreneurs and worked with thousands of business owners to grow revenues, profits and valuation — since 1996. He's started and sold two software companies, the first before he turned 30 and published three books — one a best seller. He holds the unusual combination of an art degree and an MBA and is a member of Mensa. Paul practices his own brand of chaos magic and combines business coaching with practical spirituality. His clients typically grow profits from 2-10x. One client sold his healthcare chain for over $100 million. He's spoken on stage for Jay Abraham, Tony Robbins, T. Harv Eker, Marshall Sylver, Brian Tracy, CEOSpace, Digital Marketer, Roland Frasier, and many others. He's been featured in the New York Times, the LA Times, the Wall Street Journal, CNN, CNBC, and Good Morning America, as well as hundreds of special interest publications. Do you know the cost of serving a customer—or are you flying blind?Grab the key to unlock your business growth. Check this out!Show Links:Pablo Paul Lemberg Website: https://www.lemberg.com/Pablo Paul Lemberg on LinkedIn: https://www.linkedin.com/in/unreasonable/Pablo Paul Lemberg on Facebook: https://www.facebook.com/paullembergBook a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

The Business Acquisition Podcast with Bruce Whipple

Many mentees don't realize they can do more than they think. Whether you think you can or think you can't you are right! If you're wondering about the steps in the business acquisition journey, grab the Acquisition Advantage Boot Camp 2025 edition at brucewhipple.com. https://go.brucewhipple.com/aabc  To Your Success, Bruce Whipple brucewhipple.com

Business Lunch
The Lean Team Dilemma: AI, Efficiency & Business Value

Business Lunch

Play Episode Listen Later Aug 8, 2025 35:13


Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Richard Lindner take a look at the current trend of running businesses with ultra-lean teams, the role of AI in operational efficiency, and the real impact these choices have on business value and potential for acquisition. Whether you're a founder, operator, or executive looking to optimize your team, scale profitably, or prepare your business for sale, this episode is packed with insights on balancing technology, human capital, and long-term growth.Highlights:"It's a badge of honor to operate with as few people as possible.""If you're a lifestyle business, build a lifestyle business. If you're building to sell, you're selling the ability to execute.""Trying to be lean in customer support is usually to give poor customer support.""Small businesses that are overly lean are just not going to be as marketable as companies that have redundancies."Timestamps:00:00 – Introduction01:05 – The Lean Team Trend: Entrepreneurs and the new badge of honor02:44 – Three Business Models: Lifestyle, lean tech, and scalable teams05:49 – Technology as Amplifier: Roles for tech and humans08:13 – The Customer Support Cautionary Tale: $40M savings gone wrong12:16 – Human Touch in Customer Service: Why empathy matters15:45 – Transferable Value: The importance of cross-training and redundancy19:28 – Critical Roles for Lean, Profitable Companies: Finance, marketing, sales, and tech24:26 – Departmental Tech Specialists: Bridging humans and AI30:16 – Digital Marketer's AI Solutions: How to get started and who it's forCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Ecomm Breakthrough
Throwback: The Secret Weapon of Business Acquisitions

Ecomm Breakthrough

Play Episode Listen Later Aug 7, 2025 15:33


In this Throwback episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews serial entrepreneur Roland Frasier on scaling ecommerce businesses from seven to eight figures and beyond. Roland shares actionable strategies around business acquisitions, including seven key categories: competitors, media, teams, products, affiliates, supply chain, and intellectual property. He explains how acquiring proven assets—rather than building from scratch—can accelerate growth, reduce costs, and expand market reach. The conversation also covers practical tips on systematizing operations and quick profit wins, providing high-level insights for ambitious business owners ready to break through growth plateaus.Chapters:Introduction to the Episode (00:00:00)Host introduces Roland Frazier and outlines the focus on acquisitions, strategic relationships, and marketing for scaling ecommerce.Why Acquisitions Matter (00:00:54)Roland explains why acquisitions are a key strategy for successful business growth, especially for scaling quickly.Seven Categories of Acquisitions: Horizontal Integration (00:01:05)Discussion of acquiring competitors (horizontal integration) as a way to double business size instantly.Acquiring Media Assets (00:02:09)Explains the value of acquiring media channels (blogs, newsletters, podcasts, social groups) to own customer attention.Owning vs. Renting Media (00:03:16)Benefits of owning media versus renting, including control over messaging and customer access.Types of Media Acquisitions (00:04:17)Covers various media types to acquire, including blogs, Amazon listings, and social media groups.Micro-Influencers and Small Media Deals (00:06:26)How small media assets, often run by micro-influencers, can be acquired affordably for business growth.Acquiring Teams and Infrastructure (00:07:15)Introduction to "aqua hiring"—acquiring companies for their teams and operational infrastructure.Acquiring Products, Services, and Affiliates (00:07:32)Strategies for acquiring complementary products, services, and even affiliates to boost sales and margins.Supply Chain and Distribution Acquisitions (00:08:28)Explains acquiring suppliers, distributors, and other value chain participants to capture more profit.Acquiring Intellectual Property (00:10:15)Discusses licensing or acquiring intellectual property to innovate and expand product offerings.Summary of Seven Acquisition Categories (00:10:27)Roland summarizes the seven main acquisition categories and the vast opportunities within each.Actionable Takeaways for Listeners (00:12:01)Host recaps three actionable steps: identify acquisition targets, raise prices/negotiate terms, and create SOPs.Book Recommendation: Black Box Thinking (00:13:34)Roland recommends "Black Box Thinking" and shares its impact on his business mindset.Where to Find Roland Frazier (00:14:51)Roland shares where listeners can connect with him, his challenge, podcast, and social media.Episode Wrap-Up (00:15:25)Host thanks Roland and closes the episode.Links and Mentions:Tools and Websites  Get Epic Challenge Epic Network Business Lunch Podcast Books  Black Box Thinking Social Media Links  Roland Fraiser on LinkedInTranscript:Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast where I interview the top business leaders in eCommerce. I'm your host, Josh Hadley. Today I'm speaking with Roland Frasier, a serial entrepreneur. And we will be talking about business acquisitions, strategic relationships and marketing as different levers that you can pull to help take your business to the next level for our audience. So ecommerce entrepreneurs here. Ideally, in that seven figure range, they've probably just crossed that seven figure mark. Right. And they may or may not have hit a plateau. Right. But they know that they want to make a lasting impact in the world. They know that their business has a lot of potential, but maybe they don't know exactly what the next steps are, or they're looking for different levers that they can pull to maybe get to that eight figure mark or grow and expand. tell me how acquisitions fit with inside of, you know, being able to scale and grow a business.Roland Frasier 00:00:54  Yeah. So I think acquisitions are if you look at what do the wealthiest, most successful players on the planet do? They acquire companies.Roland Frasier 00:01:05  They generally are not inventing things. They are finding people who have done something that they feel could enhance their business, and then they're acquiring from those people. Whatever it is they built. And what one of the tools that that kind of came out of teaching this is that I found there's really seven primary categories that can dramatically impact your ability to grow your business through acquisitions. The first one is what they call horizontal, integration, which is just acquiring your competitors. And that one seems like that one makes a lot of sense. But it's not just buying your competitors because like, if you want to double your e-com business overnight, you and you're doing $5 million a year, go buy a $5 million e-commerce business, and you've instantly gone from 7 to 8 figures. Right now you're at ten. Yep. literally overnight, the day that you close the deal that's done. And being able to do that with little or no money out of pocket opens that avenue up, I think, to a lot more people.Roland Frasier 00:02:09  But it's not just acquire your competitors. It's well, who are the indirect competitors? Like who are the people that have substitute products or services for mine? And then you think you can go out and say, well, now what is it that I want to solve for problem wise? And so if you want to, if you want instant growth by your competitors, right. But if you want, let's say that you're just like, man, if I had more leads, I'd be able to really take off with this. Well then media is your play. Go acquire media. If you acquire media, particularly as the costs on Facebook and Instagram and a lot of places Google have gone up and are continuing to go up, like customer acquisition cost is a real challenge for a lot of people these days. But if you go out and acquire your own media and that can be, it doesn't have to be like you go buy a television network. It can be. You go and buy a newsletter or a group or a podcast or some other thin...

The Business Acquisition Podcast with Bruce Whipple
358 -You Don't Need Permission to Succeed

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Aug 7, 2025 4:56


Too many mentees don't realize they are more ready than they think. This week's podcast unpacks that. If you're wondering about the steps in the business acquisition journey, grab the Acquisition Advantage Boot Camp 2025 edition at brucewhipple.com. To Your Success, Bruce Whipple brucewhipple.com

Business Lunch
Merging Old-School with AI: Strategies for Success

Business Lunch

Play Episode Listen Later Aug 5, 2025 27:45


Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive into the emerging trend of rolling up traditional businesses and supercharging them with AI. They discuss the opportunities and pitfalls of this strategy, offer advice for old-school business owners, aspiring platform companies, and investors, and share real-world examples of value creation through AI integration. This episode is perfect for entrepreneurs, business owners considering acquisitions, and anyone curious about the intersection of AI and business growth.Highlights:"Roll ups fail at the integration level, and the integration is really what systems do we have to do that?""If you don't invest in up-leveling and AI-fying your business now, you'll be acquired on the cheap.""The basic building blocks of why you would do a roll up, applied with AI and tech, make perfect sense to me.""If you're planning on just shutting it down or letting it die a slow and profitable death, then cool. But if it's longer than that, you either have to get on the bus or face being put out of business."Timestamps:00:00 Introduction04:15 AI and Roll-Ups: Success and Failure 07:16 Advice for Old-School Businesses 10:30 Investor Strategy and Execution 16:05 Management and Systems for Roll-Ups 17:56 Investor Strategy: Mergers and Acquisitions 20:52 Value Addition through AI CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Business Lunch
AI, Disruption, Sales, and the Path to Success as a Small Business

Business Lunch

Play Episode Listen Later Aug 1, 2025 38:29


Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive into the real challenges facing small and medium-sized businesses today, cutting through the marketing spin of industry reports. If you're a business owner, entrepreneur, marketer, or anyone interested in practical strategies for growth, customer acquisition, and leveraging AI, this episode is for you. Tune in for candid insights, actionable advice, and a few laughs along the way.Highlights:“I've never once in my entire life heard a small business owner use the word ‘resilience.'”“If your offer is confusing, it's not going to work, simplicity wins right now.”“AI is the single biggest disruptive event any of us have ever experienced.”“Let people buy the way they want to buy.”Timestamps:00:00 - Introduction01:36 – Salesforce Report: Hype or Help?03:57 – Do Business Owners Really Say ‘Resilience'?05:14 – AI Adoption: Fear of Losing the Human Touch07:38 – What Are the Real Top Challenges?11:07 – How Macroeconomics Impact Sales15:23 – Simplifying Offers for Better Results17:41 – Creating a ‘Happening' to Re-Engage Customers21:05 – AI-ifying Your Business: Pivot or Perish28:04 – Acquisitions: The Private Equity Playbook for SMBsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

The Business Acquisition Podcast with Bruce Whipple
357 - Acquisitions Are Won In The Mind!

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Aug 1, 2025 3:48


Deals aren't won in the negotiation room. They are won in the mind, long before you ever talk to a seller. This week's podcast unpacks that process. If you're wondering about the steps in the business acquisition journey, grab the Acquisition Advantage Boot Camp 2025 edition at brucewhipple.com. To Your Success, Bruce Whipple brucewhipple.com

Business Lunch
The Great Flattening: How AI Is Reshaping Teams and Management

Business Lunch

Play Episode Listen Later Jul 26, 2025 63:16


Welcome to a new episode of Business Lunch!In this episode, Roland Frasier and Ryan Deiss dive into "the great flattening"—the radical shift where AI enables entire departments, and even companies, to be run by a single person. They explore real-world examples from tech and traditional industries, discuss the risks and rewards of this new model, and offer practical advice for leaders and entrepreneurs. If you're a business owner, manager, or anyone interested in the future of work, this episode is for you!Highlights:"What if the highest performing marketing team at your company was actually just one person?""AI is compressing entire departments into individual 'departments of one.'""The coordination tax is the overhead of meetings, getting along, and not getting along.""This may be the end of the middle manager and the rise of the player-coach."Timestamps:01:41 – Introducing "The Great Flattening" Concept02:30 – WhatsApp: $345M Value Per Employee03:30 – Midjourney & Cursor: Creative and Dev Pancakes07:21 – The Coordination Tax Explained11:18 – Team Size, Efficiency, and the Two Pizza Rule14:25 – AI Agents Replacing Marketing Teams22:35 – Risks of Single-Person Departments26:53 – The End of Middle Management?37:19 – The Pancake Test: Is Your Department "Pancakeable"?54:20 – Digital Marketer's Department of One Beta ProgramCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

The Business Acquisition Podcast with Bruce Whipple
356 - A Steve Jobs Lesson, Case Study & A Reality Check

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Jul 26, 2025 8:04


This is among the best, if not the best, advice I have ever heard, all packed into just one minute and 28 seconds. This week's podcast is one to listen to often and includes :A Steve Jobs Lesson, Case Study & A Reality Check. If you're wondering about the steps in the business acquisition journey, grab the Acquisition Advantage Boot Camp 2025 edition at brucewhipple.com. To Your Success, Bruce Whipple brucewhipple.com

Business Lunch
Navigating Economic Slowdowns: Strategies for Summer Success

Business Lunch

Play Episode Listen Later Jul 22, 2025 35:19


Welcome to a new episode of Business Lunch. Today, we discuss practical strategies to navigate economic slowdowns, particularly during summer. They share insights on creative marketing, leveraging internal resources, and maximizing downtime. Whether you're experiencing a seasonal dip or a broader economic challenge, this episode is packed with actionable advice to keep your business thriving.Highlights:"The quickest way to drown out negativity is with an abundance of positivity.""The Lord puts you into these situations knowing you can handle them. It's a test.""Hard makes you resilient. Soft and easy doesn't make you resilient."Timestamps:00:00 - Introduction02:30 - Current Economic Trends05:00 - Seasonal Slowdowns10:00 - Strategies to Combat Slowdowns15:00 - Leveraging Internal Resources20:00 - Creative Marketing Ideas25:00 - The Importance of Not Panicking30:00 - Enhancing Offers and Bundles35:00 - Acquisition Opportunities40:00 - Long-Term Planning and TestingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

The Business Acquisition Podcast with Bruce Whipple
355 - Give Yourself A Fighting Chance!

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Jul 18, 2025 4:31


Knowing how to do any craft is critical. Here is a case study on the lesson of "You Don't Know What You Don't Know!" This week's podcast explores how to give yourself the fighting chance of knowing what to do and how to do it. If you're wondering about the steps in the business acquisition journey, grab the Acquisition Advantage Boot Camp 2025 edition at brucewhipple.com. To Your Success, Bruce Whipple brucewhipple.com

The Business Acquisition Podcast with Bruce Whipple
354 - The Image In The Mirror: Why Self-Belief Closes Deals

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Jul 13, 2025 6:33


Your self image and self belief are critical in closing deals. This week's podcast explores how to evaluate and change that self image. If you're wondering about the steps in the business acquisition journey, grab the Acquisition Advantage Boot Camp 2025 edition at brucewhipple.com. To Your Success, Bruce Whipple brucewhipple.com

Business Lunch
The Power of Taking Time Off: Why Entrepreneurs Need to Unplug

Business Lunch

Play Episode Listen Later Jul 11, 2025 27:54


Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the importance of taking real vacations as entrepreneurs and business owners. They share personal stories about extended time off, discuss the dangers of burnout, and offer practical advice on setting boundaries and making rest a non-negotiable part of your business life. The conversation covers how stepping away can reset your habits, boost creativity, and ultimately make you more productive and fulfilled. This episode is a must for entrepreneurs, business owners, solopreneurs, and anyone feeling overwhelmed by their work. If you struggle to take time off, feel burned out, or want to learn how rest can actually help your business thrive, this conversation is for you.Highlights:“You have to not let your work schedule bully you.”“Burnout happens when you run out of options and get super hyper resentful of the business.”“Rest is work. You actually are more productive when you take some time off.”“If you're in a state of extreme burnout, before you do something drastic, take at least one week off.”Timestamps:00:00 - Returning from Vacation: Setting the Stage00:38 - The Value of a 30-Day Break00:54 - Off-Peak Living and Family Scheduling03:55 - Work Expands to Fill Your Time07:18 - There's Never a Perfect Time for Vacation0:09:22 - Burnout and Resentment: The Real Cost0:10:54 - Teams vs. Solopreneurs: The Vacation Impact14:11 - Why Your Business Exists to Serve You19:18 - Staycations and Non-Negotiable Time Off21:58 - Advice for Burnout: Take a Break Before QuittingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Business Lunch
The Importance Of Your Personal Brand

Business Lunch

Play Episode Listen Later Jul 8, 2025 40:03


Join Roland Frasier and Ryan Deiss on another exciting episode of "The Business Lunch Podcast." In this installment, they follow up on their recent conversation about the book launch of Roland's "Business Wealth Without Risk" with Jay Abraham. Surprisingly, neither "Business Wealth Without Risk" nor Ryan's book, "Get Scalable," were co-authored by both of them, and they discuss why that is. They delve into the unique approach they're taking with their book launches, which is focused on generating deal flow and carving out a distinct space in the business operating system world.Discover how they're intentionally avoiding the typical book launch strategy and aiming to engineer word-of-mouth referability for their books.Don't miss this episode, where Roland and Ryan provide insights into their innovative book launch tactics and strategies.HIGHLIGHTS"The goal of the book is not to write a book that gets bought. It's not to write a book that gets read. It's to write a book that gets referred." "You can eat your cake and have it too because all the things that you said help all of that experience of having an actual business relationship really lets you see a lot more about somebody." "It's not given away for free because free typically is valued at nothing or less by people. The price people pay, right? Who don't pay for it." TIMESTAMPS00:00: Introduction01:49: Writing with a partner07:27: Monetizing content 12:17: Branding16:55: Book Marketing 19:30: Non-traditional launch strategies24:53: Referral TacticsCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Business Lunch
High-Impact Offers: Strategies for Sales Success

Business Lunch

Play Episode Listen Later Jul 4, 2025 35:21


Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully .Highlights:"Sales motion impacts offer structure.""You've got to say at what point in this process do we get agreement on the problem? Because there's got to be problem agreement before anything else.""If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing."Timestamps:00:00 - Problem Agreement04:05 - Shifting Sales Strategies05:07 - Sales Motion and Offer Structure07:30 - Ad Cost Challenges10:00 - Sales Assist and Sales Function11:45 - Levels of Awareness13:20 - Problem Awareness to Solution Awareness14:40 - Crafting Effective Lead Magnets15:50 - Adapting to Market ChangesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier

Business Lunch
Don't Get Killed by the Hype - AI Gadgets Failing to Deliver

Business Lunch

Play Episode Listen Later Jul 1, 2025 32:13


Welcome to a new episode of Business Lunch, Ryan Deiss and I dissect the recent hype surrounding two new AI-powered gadgets - the Humane AI pen and the Rabbit. Both products promised to revolutionize our lives with features like real-time feedback and enhanced productivity. However, reviews have been scathing, exposing the devices as clunky, unhelpful, and ultimately a letdown. We delve into the challenges of launching new hardware products in a crowded market and explore the dangers of overpromising and failing to deliver, highlighting how a great marketing campaign can backfire if the product itself isn't exceptional.Highlights:"The people are not stupid long term, we're all a little stupid short term from time to time.""It's a game of replacement, not enhancement.""The better you are at marketing, the better your product better be.”Timestamps:00:54 - Introduction02:36 - Memorial Day05:26 - AI Devices and Hype07:17 - The Future of AI Gadgets12:24 - Apple Vision Goggles14:21 - Lessons Learned16:30 - Nobody Wants More Stuff17:32 - Rabbit Using Chat GPT23:10 - Marketing Lessons (and Mistakes)CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier

The Business Acquisition Podcast with Bruce Whipple
352 - Halftime Check-In: Are You Winning 2025?

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Jun 28, 2025 7:09


Half of 2025 is behind us next week. Let's look at your half-time check-in. In this week's podcast, I talk about how to evaluate the first half of 2025 and make the needed adjustments for the second half. If you are wondering about the business acquisition journey steps grab the Acquisition Advantage Boot Camp 2025 edition at brucewhipple.com. To Your Success, Bruce Whipple brucewhipple.com

Business Lunch
The Ethics of Outsourcing Yourself

Business Lunch

Play Episode Listen Later Jun 27, 2025 37:02


Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss tackle the controversial topic of 'shadow standards' in the workplace. They explore the ethics and implications of employees outsourcing their own jobs to other workers, often in other countries, without their employers' knowledge. The discussion touches on the legal, ethical, and practical ramifications of this growing trend and offers insights into how both employees and employers can navigate this complex landscape.Highlights:"Employees are outsourcing their jobs, effectively becoming mini-agencies themselves.""Is it deceptive if you wouldn't proudly announce what you're doing?""Good employers will always support efficiency and innovative ideas.""Outsourcing your job without transparency is setting yourself up for liability."Timestamps:00:00 - Introduction 01:12 - The Great Resignation and Quiet Quitting02:49 - Ethical Dilemma: Outsourcing Personal Jobs05:30 - Employer Perspective on Shadow Standards08:49 - Legal and Security Implications12:19 - Hypocrisy and Exploitation in Shadow Work14:41 - Building a Team Ethically and Transparently18:35 - Crucial Policies and Handbook Updates20:31 - Encouraging Transparent Efficiency23:02 - The Problem with Shadow Work24:37 - The Value of High-Level Employees30:55 - Conclusion and TakeawaysCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Business Lunch
Decoding Influencer Marketing

Business Lunch

Play Episode Listen Later Jun 20, 2025 29:16


Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey!Highlights:"There's a point where somebody crosses over from influencer to celebrity. You're paying more for reach and giving up actual influence.""As your brand gets bigger, you've got no choice but to go there. It's why big brands do Super Bowl ads—they need the reach.""An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience."Timestamps:01:00 - AMA's Study on Influencer Marketing ROI02:22 - Targeting Micro-Influencers for Specific Products04:44 - Balancing Reach vs. Relevance in Influencer Selection06:06 - Niche Audiences and Higher ROI07:31 - Calculating (ROAS) for Influencer Campaigns08:58 - Famous Celebrities vs. Influencers10:24 - Maximizing ROI with Newsletter Advertising11:51 - The Trade-off Between Fame and Influence13:12 - Multi-Touch Campaigns and Long-Term Influencer Partnerships14:40 - Direct Outreach vs. Using Influencer AgenciesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Business Lunch
The Exit Trap: What Most Founders Miss When It's Time to Sell

Business Lunch

Play Episode Listen Later Jun 17, 2025 74:27


Welcome to a New Episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the world of mergers, acquisitions, and private equity. They share insider strategies for selling your business, from understanding platform vs. tuck-in acquisitions to negotiating multiples and avoiding common pitfalls. Whether you're a founder considering an exit, a business owner curious about private equity, or just looking to maximize your company's value, this conversation is packed with actionable insights..Highlights:"People don't buy services, they buy better versions of themselves.""You want to be the platform company, not the tuck-in acquisition.""Private equity is fishing to avoid a process, don't take the first offer.""The more you prove you can acquire and integrate, the higher your multiple."Highlights:00:00 Introduction and Setting the Scene06:05 Facilitators Appreciation and Round Table Rumble07:09 Discussion on Exits and Private Equity08:57 Understanding Private Equity Deals15:57 Negotiation Strategies and Mistakes to Avoid27:06 Preparing for a Successful Exit33:33 Maximizing Company Value for Acquisition37:37 Current Market Trends and Multiples41:27 Strategic Considerations for Selling Your Business46:09 Navigating Acquisition Offers and Due Diligence01:05:25 Connecting with Potential Buyers and Investors01:07:50 Introducing Deanna Rogers and Closing RemarksCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

The Inner Chief
Mini Chief: Being sale-ready and art of timing your exit, with Dean Salakas

The Inner Chief

Play Episode Listen Later Jun 16, 2025 8:38


“You've got to get yourself in a position to exit, and then give yourself the time to exit properly. The biggest advice I give sellers is to not be in a rush to sell.”   This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous guests, where you get a 5 to 10 minute snapshot from their full episode. This Mini Chief episode features Dean Salakas, Former CEO of The Party People. His full episode is titled Being sale-ready, Forecasting like a CFO, and Selling confidently on your terms. You can find the full audio and show notes here:

Business Lunch
Wealth, Work, and What Matters Most

Business Lunch

Play Episode Listen Later Jun 10, 2025 24:47


Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I delve into the intricate dance between pursuing success and nurturing personal life. As entrepreneurs, the quest for a meaningful legacy often leads us down a path of extremes. We talk about some insights on finding equilibrium amidst the chaos of business growth, family commitments, and personal health. Whether you're scaling the heights of your career or seeking satisfaction in the simple things, this conversation offers valuable perspectives on prioritizing what truly counts.Highlights:"Be intentional about your seasons...that's important.""As long as I'm remembered by the kids, I'm good. It's such an ego thing to me." 3. "Being intentional about what you're doing...you're probably going to be okay." Timestamps:00:00 -Weather & Life's Storms02:22 -The Legacy Question05:55 -Wealth vs. Health07:20 -Entrepreneurial Extremes09:05 -Life's Balancing Act10:00 -Yearly Planning for Balance14:00 -Practical Balance Tips16:02 -Wealth's Diminishing Returns18:08 -100 Million: A Turning Point?20:50 -Legacy's Ephemeral NatureCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

The Business Acquisition Podcast with Bruce Whipple
349 - Want To Lose Trust In 30 Seconds? Do This!

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later Jun 7, 2025 4:14


I don't get why people are late. In this week's podcast, I talk about how being late can kill a deal before you even say one word. In business acquisitions, you want to build trust. Being on time is a great start toward that. To Your Success, Bruce Whipple brucewhipple.com

The Business Acquisition Podcast with Bruce Whipple
348 - Your Word Is Your Bond - Integrity in Acquisitions and in Life!

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later May 31, 2025 7:19


There are a few things worth dying for and integrity is one of those things for me. In this week's podcast, I share a personal story that illustrates a valuable lesson on integrity that my Dad taught me. In business acquisitions your word truly is your bond. Guard it carefully. To Your Success, Bruce Whipple brucewhipple.com

Business Lunch
Netflix's Downgrade and the Subscription Economy Apocalypse

Business Lunch

Play Episode Listen Later May 30, 2025 31:02


Welcome to Business Lunch! Join Roland and Ryan as they discuss the changing landscape of subscription businesses. This episode is a must-listen for entrepreneurs, business owners, investors, and anyone interested in understanding why the subscription model that once seemed like a golden ticket is now facing serious challenges. Learn how to adapt your business strategy in an era of subscription fatigue and changing consumer preferences.Highlights:"If you're not a utility, you're probably a nice to have.""Consumers don't love subscriptions. Businesses and investors do.""The time to value needs to be measured in minutes, if not seconds.""Shadow Subscription Revenue is the new game in town."Timestamps:00:00 - Introduction 0:01:02 - Discussing the JP Morgan Stock Recommendation0:02:55 - Amazon's Role in Online Purchasing Trust0:06:33 - Subscription Fatigue and Pandemic Impact0:11:51 - Macroeconomic Factors Affecting Subscription Value0:16:47 - Post-Subscription Economy Models0:20:27 - Result-Based Subscription Pricing0:22:34 - Advice for Struggling Subscription Businesses0:25:30 - Valuation and Recurring Revenue Insights0:27:47 - Alternative Approaches to Recurring Revenue0:28:15 - ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Business Lunch
The Accidental Viral Moment That Changed Everything

Business Lunch

Play Episode Listen Later May 27, 2025 37:35


Welcome to a new episode of Business Lunch! On today's episode, Ryan Deiss unpacks the full story behind his viral “retirement” post, a headline that unexpectedly ignited controversy, curiosity, and massive engagement. He shares the real reason behind DigitalMarketer's major pivot, the behind-the-scenes chaos of a misfired email campaign, and the strategic follow-through that turned a happy accident into one of their most successful promotions ever. If you want to learn how to harness viral attention and turn it into real revenue, this episode is a masterclass in doing exactly that.Highlights: “I'm retiring from digital marketing and taking my company down with me.”“It was a forcing function for me to finally stop doing what I always defaulted to.”“We're not training people anymore. We're training AI.”“The post was an accident. What happened after? That was strategy.”Timestamps: 00:00 From 1999 to Now: A Marketing Journey02:42 The Viral “Retirement” Post05:00 The Unexpected Reactions08:19 Why DigitalMarketer Had to Pivot12:41 Email Chaos Behind the Scenes15:00 Handling a Viral Moment in Real Time20:00 Lessons From the Comments Section24:06 What Ryan Would Do Differently Next Time7:32 The 77% Opt-in Rate Town Hall31:53 Retiring With a Final OfferCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

The Business Acquisition Podcast with Bruce Whipple
347 - Case Study - 100% Seller Finance With Seller Paying $130K Broker Fee!

The Business Acquisition Podcast with Bruce Whipple

Play Episode Listen Later May 24, 2025 5:36


Case studies can teach a lot of business acquisition lessons, and this one has a lot of lessons. 100% seller finance Accounts receivable are left for the buyer Broker's fee paid by the seller. That is the sign of a motivated seller. And when a deal is this good you better do your due diligence thoroughly and this mentee did. It is also a good lesson in due diligence and how to use what you find. In this week's podcast, I walk you through the timetable and specifics of how this former VIP Mastermind member and now business partner with me did this deal.. To Your Success, Bruce Whipple brucewhipple.com

Business Lunch
The Exit Playbook: How to Avoid Leaving Millions on the Table

Business Lunch

Play Episode Listen Later May 23, 2025 74:04


Welcome to a New Episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the world of mergers, acquisitions, and private equity. They share insider strategies for selling your business, from understanding platform vs. tuck-in acquisitions to negotiating multiples and avoiding common pitfalls. Whether you're a founder considering an exit, a business owner curious about private equity, or just looking to maximize your company's value, this conversation is packed with actionable insights..Highlights:"People don't buy services, they buy better versions of themselves.""You want to be the platform company, not the tuck-in acquisition.""Private equity is fishing to avoid a process, don't take the first offer.""The more you prove you can acquire and integrate, the higher your multiple."Highlights:00:00 Introduction and Setting the Scene06:05 Facilitators Appreciation and Round Table Rumble07:09 Discussion on Exits and Private Equity08:57 Understanding Private Equity Deals15:57 Negotiation Strategies and Mistakes to Avoid27:06 Preparing for a Successful Exit33:33 Maximizing Company Value for Acquisition37:37 Current Market Trends and Multiples41:27 Strategic Considerations for Selling Your Business46:09 Navigating Acquisition Offers and Due Diligence01:05:25 Connecting with Potential Buyers and Investors01:07:50 Introducing Deanna Rogers and Closing RemarksCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Business Lunch
Turn Your Business Expenses into Hidden Profit Machines

Business Lunch

Play Episode Listen Later May 20, 2025 24:31


Welcome to a new episode of Business Lunch! In this conversation, Roland Frasier and Ryan Deiss break down one of their favorite business strategies: using partnerships to scale without extra capital or risk. If you're an entrepreneur, founder, or marketer looking to grow your business faster (and smarter), this episode is for you. Roland and Ryan reveal how to create strategic partnerships that can exponentially increase your reach, resources, and revenue without spending a dollar more on ads or infrastructure.Highlights:“If you can't write down the offer in a sentence, it's probably not going to work.”“The best partnerships solve a need for both sides.”“Speed to implementation is everything.”“You get further when you grow together.”Timestamps:00:00 Introduction01:54 A Definition of Partnership Marketing04:40 The Difference Between Affiliate and Strategic Partnerships07:30 How to Identify the Right Partners10:45 Crafting a Compelling Partnership Offer15:10 The 9 Core Areas Where Partnerships Can Drive Growth21:03 Example: Scaling a Software Business Without Spending a Dime26:12 The Importance of Speed and Simplicity31:30 Avoiding the Most Common Pitfalls35:58 Final Advice for EntrepreneursCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Business Lunch
Rich People Use AI Differently - Here's How

Business Lunch

Play Episode Listen Later May 15, 2025 44:36


Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan break down how different groups exploit the power of AI, emphasizing the contrast between 'one-shot answer' users and those who have interactive conversations with the technology. Drawing insights from thought leaders like Sam Altman and Stanford professors, they discuss the effectiveness of AI when used interactively, exploring how generational and economic divides influence AI utilization. This episode is essential for anyone wanting to maximize their productivity, learning, and business potential through advanced AI practices. Highlights: "The way you use AI says more about your future than your resume." "Delegate and prioritize high-value time versus lower-value time." "Most younger users expect a multi-step interaction with AI." "Wealthy people value their time more and are comfortable delegating to AI." Timestamps:00:00 Introduction: Maximizing AI Effectiveness01:57 The Role of Executive Function in AI Utilization06:06 Statistics on AI Usage Across Generations10:08 Delegation and Time Management with AI18:07 Valuing Time: A Key to Success22:36 The Value of Delegation and Outsourcing24:08 Using AI to Save Time and Effort27:25 Prompt Chaining and Expert Consultation32:37 Ensuring AI Accuracy and Context39:12 AI as a Business Partner40:55 Engaging with AI for Personal Growth41:29 ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Business Lunch
Overwhelm vs. Innovation: Finding Business Balance in the Age of AI

Business Lunch

Play Episode Listen Later May 2, 2025 22:32


Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Diess as they dive deep into the current business landscape, exploring the surprising shift in consumer preferences towards stability, the challenges of technological innovation, and insights into market uncertainty. This episode is perfect for entrepreneurs, marketers, business owners, and anyone interested in understanding the evolving dynamics of technology, consumer behavior, and business strategy.Highlights:"Stability is becoming the new luxury.""We're experiencing the live development and evolution of AI through major competitors.""Innovation is about buying back time and sanity.""Lean into core features and enhance them as convenience enhancers."Timestamps:00:00 Introduction02:27 Discussion on Market Uncertainty and M&A Activity 05:38 The Shift Towards Stability in Consumer Preferences07:59 Challenges of Keeping Up with Technological Changes 11:16 The Overwhelming Pace of Technological Innovation13:15 Marketing Strategies in an Overwhelmed Market16:12 Addition Through Subtraction: Focusing on Consumer Benefits19:46 Simplifying Product Offerings and Reducing ComplexityCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Business Lunch
Reinventing Marketing Education through AI

Business Lunch

Play Episode Listen Later Apr 25, 2025 18:40


Welcome to a new episode of Business Lunch! Join host Roland as he sits down with Richard Lindner, president of Scalable.co and DigitalMarketer.com, to explore how AI is transforming marketing education and business strategies. This episode is perfect for entrepreneurs, marketers, and business owners looking to understand how to leverage AI tools to streamline operations, create marketing assets, and stay ahead of technological disruption.Highlights:"We are almost universally over traditional training.""How do we disrupt ourselves before someone else disrupts us?""AI is so much easier to train than a person.""We want the client to have zero learning unless they want to."Timestamps:00:00 Introduction01:23 AI Business Transformation - Digital Marketer's Approach04:38 Leads on Demand: AI-Powered Marketing Strategy09:24 Pricing and Access to AI Marketing Tools12:51 How Businesses Can Proactively Disrupt Themselves with AICONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier