Podcasts about business lunch

Welcome to a new episode of Business Lunch! On today's episode, Ryan Deiss unpacks the full story behind his viral “retirement” post, a headline that unexpectedly ignited controversy, curiosity, and massive engagement. He shares the real reason behind DigitalMarketer's major pivot, the behind-the-scenes chaos of a misfired email campaign, and the strategic follow-through that turned a happy accident into one of their most successful promotions ever. If you want to learn how to harness viral attention and turn it into real revenue, this episode is a masterclass in doing exactly that.Highlights: “I'm retiring from digital marketing and taking my company down with me.”“It was a forcing function for me to finally stop doing what I always defaulted to.”“We're not training people anymore. We're training AI.”“The post was an accident. What happened after? That was strategy.”Timestamps: 00:00 From 1999 to Now: A Marketing Journey02:42 The Viral “Retirement” Post05:00 The Unexpected Reactions08:19 Why DigitalMarketer Had to Pivot12:41 Email Chaos Behind the Scenes15:00 Handling a Viral Moment in Real Time20:00 Lessons From the Comments Section24:06 What Ryan Would Do Differently Next Time7:32 The 77% Opt-in Rate Town Hall31:53 Retiring With a Final OfferCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a New Episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the world of mergers, acquisitions, and private equity. They share insider strategies for selling your business, from understanding platform vs. tuck-in acquisitions to negotiating multiples and avoiding common pitfalls. Whether you're a founder considering an exit, a business owner curious about private equity, or just looking to maximize your company's value, this conversation is packed with actionable insights..Highlights:"People don't buy services, they buy better versions of themselves.""You want to be the platform company, not the tuck-in acquisition.""Private equity is fishing to avoid a process, don't take the first offer.""The more you prove you can acquire and integrate, the higher your multiple."Highlights:00:00 Introduction and Setting the Scene06:05 Facilitators Appreciation and Round Table Rumble07:09 Discussion on Exits and Private Equity08:57 Understanding Private Equity Deals15:57 Negotiation Strategies and Mistakes to Avoid27:06 Preparing for a Successful Exit33:33 Maximizing Company Value for Acquisition37:37 Current Market Trends and Multiples41:27 Strategic Considerations for Selling Your Business46:09 Navigating Acquisition Offers and Due Diligence01:05:25 Connecting with Potential Buyers and Investors01:07:50 Introducing Deanna Rogers and Closing RemarksCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Segment 1: Liza Lefkowski, Vice President of Merchandising and Stores, Wayfair, joins John Williams to talk about the 1 year anniversary of their first brick and mortar store in Wilmette! Segment 2: Joe Cicero, Director of Marketing and Promotions for the McHenry Outdoor Theater, joins John to talk about the 74th season of the theater! […]

Segment 1: Wendy Reed, Partner at Just Rite IT, joins John Williams to talk about what Just Rite IT does, how they help customers with their technology needs, the most important need for businesses right now, the typical problems they solve, how they ease the day-to-day burden for their clients, and the ways they can […]

Nationally syndicated financial columnist and author Terry Savage joins John Williams to talk about the market clawing its way back from drops earlier in the year, the importance of creating a financial plan from a fee-only fiduciary, and the uncertainty over President Trump’s budget bill. And as always, Terry answers all of your financial questions.

Welcome to a new episode of Business Lunch! In this conversation, Roland Frasier and Ryan Deiss break down one of their favorite business strategies: using partnerships to scale without extra capital or risk. If you're an entrepreneur, founder, or marketer looking to grow your business faster (and smarter), this episode is for you. Roland and Ryan reveal how to create strategic partnerships that can exponentially increase your reach, resources, and revenue without spending a dollar more on ads or infrastructure.Highlights:“If you can't write down the offer in a sentence, it's probably not going to work.”“The best partnerships solve a need for both sides.”“Speed to implementation is everything.”“You get further when you grow together.”Timestamps:00:00 Introduction01:54 A Definition of Partnership Marketing04:40 The Difference Between Affiliate and Strategic Partnerships07:30 How to Identify the Right Partners10:45 Crafting a Compelling Partnership Offer15:10 The 9 Core Areas Where Partnerships Can Drive Growth21:03 Example: Scaling a Software Business Without Spending a Dime26:12 The Importance of Speed and Simplicity31:30 Avoiding the Most Common Pitfalls35:58 Final Advice for EntrepreneursCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Segment 1: Jack Ablin, Chief Investment Officer and Founding Partner, Cresset Capital, talks to John about the big takeaways from Moody’s credit downgrade, the trade agreement between China and the U.S., and the likelihood of a recession in 2025. Segment 2: Phil Mikhaylov, Founder / CEO, Unicorn Auctions, talks to John about their auction platform for […]

Segment 1: Ilyce Glink, owner of Think Glink Media and Best Money Moves, joins John Williams to talk about spring homebuying season sputtering, student loan borrowers throughout the country reporting massive credit score drops, the impact of Moody’s downgrading the credit rating of the United States, and Walmart saying price hikes may come soon because of tariffs. Segment 2: Matt Schultz, LendingTree chief […]

Segment 1: Steven Esposito, President of Yellowstone Wealth Management in Lake Forest, joins John Williams to talk about the market performance this week, the tariff fears being overblown, good economic data being released, why he’s bullish long-term, what sector he’s most interested in, why you need to diversify your portfolio, and what he expects from Fed policy […]

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan break down how different groups exploit the power of AI, emphasizing the contrast between 'one-shot answer' users and those who have interactive conversations with the technology. Drawing insights from thought leaders like Sam Altman and Stanford professors, they discuss the effectiveness of AI when used interactively, exploring how generational and economic divides influence AI utilization. This episode is essential for anyone wanting to maximize their productivity, learning, and business potential through advanced AI practices. Highlights: "The way you use AI says more about your future than your resume." "Delegate and prioritize high-value time versus lower-value time." "Most younger users expect a multi-step interaction with AI." "Wealthy people value their time more and are comfortable delegating to AI." Timestamps:00:00 Introduction: Maximizing AI Effectiveness01:57 The Role of Executive Function in AI Utilization06:06 Statistics on AI Usage Across Generations10:08 Delegation and Time Management with AI18:07 Valuing Time: A Key to Success22:36 The Value of Delegation and Outsourcing24:08 Using AI to Save Time and Effort27:25 Prompt Chaining and Expert Consultation32:37 Ensuring AI Accuracy and Context39:12 AI as a Business Partner40:55 Engaging with AI for Personal Growth41:29 ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Segment 1: Mark Hamrick, Washington Bureau Chief and Senior Economic Analyst for Bankrate.com, talks to John about a new survey that shows nearly half of current homeowners say they have at least one regret about the purchase of their current home. Mark also offers some tips on how you can save money on your home purchase. Segment 2: Aki […]

Nationally syndicated financial columnist and author Terry Savage joins John Williams to talk about the recent stock market rebound, the importance of knowing what you own, and if she believes there will still be some disruption in the economy. Terry also answers all of your financial questions.

Segment 1: Tom Gimbel, job expert and founder of LaSalle Network, joins John to talk about the importance of being prepared, making a good impression, and how you can separate yourself from your peers. Tom also says, ‘taking things for granted is how you get beat.’ Segment 2: Philippe Weiss, President, Seyfarth at Work, joins John to talk about […]

Segment 1: Ilyce Glink, owner of Think Glink Media and Best Money Moves, joins John Williams to talk about the market reaction to the Trump administration announcing tariff cuts, the fallout from the trade negotiations, and why it’s harder to get a car loan right now. Segment 2: Jim Dallke, Director of Communications, TechNexus Venture Collaborative, tells John about Rivian growing its presence […]

Segment 1: Craig Bolanos, Founder and Wealth Advisor at VestGen Wealth Partners, joins John Williams to talk about why the markets are dipping a bit today, the latest on President Trump’s trade deals, the roller coaster the market has been on since President Trump announced his tariff plan, why now is a good time to reevaluate your retirement […]

Segment 1: Nationally syndicated financial columnist and author Terry Savage joins John Williams to talk about the Fed’s interest rate decision, the impact of tariff policy on the economy, the nation running up its credit card debt, the latest on Social Security clawbacks, the Trump administration garnishing wages of 5.3 million defaulted student loan borrowers this summer, and why […]

Segment 1: Business reporter Steve Alexander chats with John about Warren Buffett announcing he will be stepping down and the impact he’s had on the economy. Segment 2: Emily Stewart, Senior Correspondent, Business Insider, tells John how wealthy people are single-handedly warding off a recession. Segment 2: Phillip Shaw, CFP, Senior Advisor, Goldstone Financial Group, joins John […]

Segment 1: Ilyce Glink, owner of Think Glink Media and Best Money Moves, joins John Williams to talk about what we should know about Trump’s proposed budget, why first-time home buyers are coming back, the surprisingly good jobs report on Friday, and President Trump’s plan to reopen Alcatraz. Segment 2: Jim Dallke, Director of Communications, TechNexus Venture Collaborative, tells John about the […]

Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Diess as they dive deep into the current business landscape, exploring the surprising shift in consumer preferences towards stability, the challenges of technological innovation, and insights into market uncertainty. This episode is perfect for entrepreneurs, marketers, business owners, and anyone interested in understanding the evolving dynamics of technology, consumer behavior, and business strategy.Highlights:"Stability is becoming the new luxury.""We're experiencing the live development and evolution of AI through major competitors.""Innovation is about buying back time and sanity.""Lean into core features and enhance them as convenience enhancers."Timestamps:00:00 Introduction02:27 Discussion on Market Uncertainty and M&A Activity 05:38 The Shift Towards Stability in Consumer Preferences07:59 Challenges of Keeping Up with Technological Changes 11:16 The Overwhelming Pace of Technological Innovation13:15 Marketing Strategies in an Overwhelmed Market16:12 Addition Through Subtraction: Focusing on Consumer Benefits19:46 Simplifying Product Offerings and Reducing ComplexityCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Segments 1 & 2: Jane Oates, Senior Policy Advisor and recent President at WorkingNation, joins John Williams to talk about the new April jobs report. Jane also touches on manufacturing and its future in America. Segment 3: Reid Sawyer, Head of the Emerging Risk Group at Marsh McLennan, talks with John about risk management and […]

Segment 1: Mark Hamrick, Washington Bureau Chief and Senior Economic Analyst for Bankrate.com, talks to John about the increase in continuing unemployment claims, how tariffs might impact the economy, his thoughts on the GDP decline, if the economy is at a tipping point, and if we are likely to a recession this year. Segment 2: Matt Fiascone, president of Habitat, joins […]

Nationally syndicated financial columnist and author Terry Savage joins John Williams to talk about the next phase of tariffs, when we will truly feel the impact of tariffs, GDP declining in the first quarter, if we are headed to a recession, and what we should be doing with our money in uncertain times.

Segment 1: Tom Gimbel, job expert and founder of LaSalle Network, joins John to talk about the importance of companies investing in managerial training. Segment 2: Philippe Weiss, President, Seyfarth at Work, joins John to talk about some unexpected departures that have resulted from President Trump’s recent tariffs, funding cuts and executive orders. Segment 3: Tyler Lowell, […]

Segment 1: Ilyce Glink, owner of Think Glink Media and Best Money Moves, joins John Williams to talk about the likelihood we see a recession this year, how tariffs have been impacting the economy, and a new study from Zillow that shows that even a starter home in half of U.S. states costs at least $1 million. Segment 2: Jim Dallke, […]

Welcome to a new episode of Business Lunch! Join host Roland as he sits down with Richard Lindner, president of Scalable.co and DigitalMarketer.com, to explore how AI is transforming marketing education and business strategies. This episode is perfect for entrepreneurs, marketers, and business owners looking to understand how to leverage AI tools to streamline operations, create marketing assets, and stay ahead of technological disruption.Highlights:"We are almost universally over traditional training.""How do we disrupt ourselves before someone else disrupts us?""AI is so much easier to train than a person.""We want the client to have zero learning unless they want to."Timestamps:00:00 Introduction01:23 AI Business Transformation - Digital Marketer's Approach04:38 Leads on Demand: AI-Powered Marketing Strategy09:24 Pricing and Access to AI Marketing Tools12:51 How Businesses Can Proactively Disrupt Themselves with AICONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Segment 1: Danny Ecker, Commercial Real Estate Reporter, Crain's, joins Jon Hansen to talk about the high rate of office vacancy in the suburbs and what that means for the office real estate market in the future. Segment 2: Dr. Maureen Dunne, cognitive scientist and neurodiversity expert,, ‘The Neurodiversity Edge: The Essential Guide to Embracing […]

Segment 1: Jim Wojdyla, Marketing Director, Volo Auto Museum, joins John Williams to talk about the history of the Volo Museum, how the museum has expanded through the years, the types of cars they sell at the auto museum, and the other attractions at the museum like the Titanic exhibit, and Jurassic Gardens. Segment 2: […]

Nationally syndicated financial columnist and author Terry Savage joins John Williams to talk about the market swings the last few days, the damage that has been done to America’s standing in the world, and what this could mean for the markets and the economy overall. And as always, Terry answers all of your financial questions.

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Richard Lindner to discuss the evolution of Digital Marketer. Entrepreneurs, marketers, and business owners will gain invaluable insights into adapting business models, overcoming challenges, and leveraging emerging technologies like AI.Highlights:"We don't train humans anymore. We train AI to work for humans.""Define your company by the person you serve, not the product you sell.""AI is changing at the rate at which the internet changed.""If you can't buy it twice, you can't afford it."Timestamps:00:00 Introduction03:33 Professionalizing Internet Marketing07:42 Challenges with Certifications11:45 Exploring Software Development16:26 Redefining the Target Audience22:04 Licensing Intellectual Property25:37 Returning to Community and Training27:34 The Impact of AI on Marketing31:12 Key Business Transformation TakeawaysCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Segment 1: Tom Gimbel, job expert and founder of LaSalle Network, joins John to talk about if you should be working while watching TV in the office and why it is important to say thank you. Segment 2: Adam Johnson, Partner, Just Rite IT, joins John to talk about the creation of Just Rite IT and […]

Segment 1: Jim Dallke, Director of Communications at TechNexus Venture Collaborative, joins John Williams to talk about DoorDash’s new robot delivery system, the Trala app that uses AI to teach the violin, and Chicago-based 11 Tribes Ventures. Segment 2: Brad Lajoie, General Manager of Lincolnshire Marriott Resort, chats with John about the resort’s 50th anniversary and the […]

Welcome to a new episode of Business Lunch! Join hosts Roland Frasier and Ryan Diess as they dive deep into the complex world of international trade negotiations. This episode breaks down the current tariff situation, offering invaluable negotiation insights for business owners, entrepreneurs, and anyone interested in understanding high-stakes deal-making.Highlights:"Would you rather be right, or would you rather be rich?""It's just business.""We're not here to start a trade war. We're here to get fair trade.""If you can think longer term, you're probably gonna win."Timestamps:00:46 Setting the Stage: Understanding Trade Negotiations02:19 The Calculus Behind Tariff Strategies06:45 Bringing Difficult Parties to the Negotiating Table11:33 The Importance of Credibility in Negotiations14:58 De-escalating Emotional Tensions18:50 The Art of Escalation and Brinksmanship22:53 Running the Numbers: Scenario Planning26:09 Flexible Positioning and Conditional Pullbacks29:44 Managing Internal Communication35:37 Long-Term Strategic Thinking in NegotiationsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Segment 1: Faron Daugs, CFP, Founder and CEO, Harrison Wallace Financial Group, joins John to talk about Fed Chairman Powell’s policy remarks earlier this week, President Trump’s response to Fed Powell, if he believes the Fed needs to cut interest rates, his thoughts on the strength of the economy overall, and what he’s telling his clients right […]

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss dive into a viral social media post about management strategies that sparked unexpected controversy. If you're an entrepreneur, business owner, or manager looking to understand how to handle viral content and leverage audience reactions, this episode is for you.Highlights:"Love me, hate me. Both are fine. Just pay attention in some way, shape or form.""The world is lacking people with a truly unique point of view who are willing to defend it.""If you're an entrepreneur, you are your company's best spokesperson.""Attention is what everyone wants."Timestamps:00:00 Introducing the Viral Post01:33 Ryan's Newsletter and Content Strategy03:43 Viral Reach and Initial Reactions06:12 Unpacking the Controversial Management Advice10:29 Strategies for Handling Online Criticism12:56 The Power of Standing by Your Unique Perspective17:42 Personal Reflections on Viral Content22:16 Marketing and Content Recycling Strategies27:16 Leveraging Attention and Audience Feedback35:24 Final Insights on Entrepreneurial CommunicationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Segment 1: Jason Turner, Chief Investment Strategist for Wintrust Wealth Management, joins John to talk about Fed Chair Jerome Powell’s comments about inflation and tariffs yesterday in Chicago, what the Fed will likely do with rates in the coming months, the importance of consumer spending and this week’s retail sales data, and if we are staring […]

Nationally syndicated financial columnist and author Terry Savage joins John Williams to talk about gold prices hitting a record high, and what you need to know about Social Security right now. Terry also answers all of your financial questions.

Segment 2: Philippe Weiss, President, Seyfarth at Work, joins John to talk about bosses experiencing ‘Déjà V-accine’ when it comes to vaccine enforcement at the office. This time, it’s not COVID, but measles. Segment 2: Sari Wiaz, creator, Baby Paper, joins John to talk about her Chicago-area business making sensory toys for babies, how she came up […]

Segment 1: Ilyce Glink, owner of Think Glink Media and Best Money Moves, joins John Williams to talk about what you should know ahead of tomorrow’s tax day deadline, and a new survey that shows 81% of potential home sellers think they will get their asking price or more. Segment 2: Tyler Lowell, Managing Partner of Chicago-based CA Fortune, joins […]

Segment 1: Craig Bolanos, Founder and Wealth Advisor at VestGen Wealth Partners, joins John Williams to talk about the likelihood we see a recession this year, why investors are pausing right now, his expectation that he markets will remain volatile for some time, why he believes the market can regain its losses by the end of the year, […]

Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Diess dive into the fastest ways entrepreneurs can build wealth, focusing on strategic investments in existing, profitable businesses. They explore how to accelerate financial independence through smart, calculated business acquisitions.Highlights:"Let's make active investing cool again.""If you're looking to retire in 15 years, here's how to do it.""The best investment is going into a business that already exists with a proven track record.""You can buy a $6.2 million business with only $125,000 out of pocket."Timestamps:00:00 Weather Banter and Personal Introductions03:42 Disclaimer: Not Financial Advice05:56 Basic Investment Strategies for Wage Earners09:05 Entrepreneurial Investment Approach12:21 Running the Numbers on Business Investments20:50 Minority vs. Majority Business Investments22:23 Ideal Characteristics of Business Partners25:28 Strategies for Buying Out Burnt-Out Business Owners27:16 Leveraging SBA Loans with Minimal Cash29:43 The Most Effective Path to Financial IndependenceCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Segment 1: Steven Esposito, President of Yellowstone Wealth Management in Lake Forest, talks to John about the wild market swings the last couple of days, why we should not be emotional when thinking about our investments, if he expects another dramatic rally, how you can minimize losses, and the bargains you should keep an eye out for right […]

Welcome to another episode of Business Lunch! In today's episode, Roland dives into one of the biggest reasons businesses fail to scale: hiring the wrong operators or not hiring them at all. He breaks down the key differences between COOs and CFOs, why founders are often terrible at operations, and how to stop building your company on a house of cards. If you've ever struggled with finance, HR, or finding someone who can truly run the day-to-day operations, this episode is for you.Highlights:“The COO role is the most misunderstood position in the company.”“If you don't have great HR, you don't have a great company.”“Finance is the GPS of your business. Without it, you're driving blind.”“Hiring a fractional CFO before you need one is like turning on headlights before it gets dark—it keeps you safe.”Timestamps:00:00 The Operational Blind Spot01:38 COO vs. Integrator vs. Operator04:57 The Real Job of a COO07:21 Why Founders Suck at Ops09:14 The CFO as Business Strategist12:06 HR: The Most Undervalued Department14:43 Don't Wait to Hire a Fractional CFO17:50 Delegation vs Abdication19:46 How to Audit Your Org Chart22:10 Final Thoughts on Scaling SmarterCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Nationally syndicated financial columnist and author Terry Savage joins John Williams and the two react in real-time as news breaks of a 90-day pause in most tariffs and a resulting rapid climb in markets, including a gain of over 2,000 points in the Dow Jones Industrial Average in a matter of minutes. Plus, the latest on President Trump’s […]

Segment 1: Tom Gimbel, job expert and founder of LaSalle Network, joins John to talk about why he’s expecting a hiring slowdown, how economic uncertainty is impacting the market, the importance of keeping connections, and his big belief in work ethic. Segment 2: Dennis Rodkin, residential real estate reporter for Crain's, joins John to talk about the impact that tariffs might […]

Segment 1: Ilyce Glink, owner of Think Glink Media and Best Money Moves, joins John Williams to talk about the status of the economy right now, her thoughts on Friday’s labor report, the uncertainty over the markets and economy, if we are already in a recession, the wavering of the stock market, and the concern from people worried about their retirement […]

Welcome to another episode of Business Lunch! Hosts Ryan Diess and Roland Frasier dive deep into the current business landscape, exploring how entrepreneurs can navigate economic challenges using strategic thinking and AI technologies. Today's episode offers practical advice for businesses facing uncertain times.Highlights:"Keep rowing. We've got to stay in the game.""AI is the motor that can propel businesses through this season.""Don't build a new boat, optimize the one you have.""If you do not embrace computing, the internet, AI, you will find yourself obsolete."Timestamps:00:00 Introduction01:02 Flight Delay Experiences02:50 Business Downturn Discussion04:47 Entrepreneurial Survival Strategies07:39 Avoiding Business Mistakes12:00 Real-World Business Challenges16:44 Leveraging AI for Efficiency22:47 Reducing Client Workload with AI27:39 How to Create GPTs36:40 The Importance of Technical AdaptationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Deiss as they discuss tariffs as an opportunity, not a challenge, exploring how businesses can transform potential economic challenges into strategic opportunities. This episode provides a comprehensive guide to navigating trade complexities, offering practical strategies for entrepreneurs to adapt, innovate, and thrive in an uncertain global marketplace.Highlights:"Don't let a good crisis go to waste.""Friction creates opportunities.""This is your competitive moment.""Sometimes better terms are more valuable than better rates."Timestamps:00:00 Introduction01:13 Personal Updates and Podcast Setup02:22 Initial Tariff Conversation Begins12:34 Impact on Digital Marketing Agencies15:12 Supply Chain Redundancy Challenges22:56 Tariff Engineering Strategies27:50 Lessons from Pandemic and Economic Changes30:40 Joint Ventures and Local Production33:27 Marketing Bundling Techniques41:12 Final Advice and Entrepreneurial MindsetCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Dice dive deep into the changing landscape of media, newsletters, and information consumption. They analyze a recent article about the newsletter era, discussing how AI, unique perspectives, and audience-centric approaches are reshaping how we consume and create content. The episode explores the challenges facing media businesses, the role of AI in content curation, and strategies for creating valuable, irreplaceable content.Highlights:"Create content that somebody doesn't want summarized because they want your point of view.""If you can be summarized, you're pretty commoditized.""We're getting away from the branded house into hyper-specific, hyper-individualized content.""Nobody really wants to learn how to do something anymore; they just want it done.""Define yourself by the audience you serve, not the products you sell."Timestamps:00:00 Introduction 03:26 The Newsletter Era: A Media Transformation07:38 Challenges in Current Media Consumption11:49 The Rise of AI and Content Curation15:12 The Importance of Personality in Media19:25 Protecting Your Content in the AI Age22:09 Beyond Email: Owning Multiple Communication Channels25:08 Creating Irreplaceable, Unmissable Content27:27 Levels of Information Consumption29:45 Future of Media and Audience EngagementCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! Today, Roland and Ryan discuss the changing landscape of marketing and branding. In this episode, they explore how businesses can create meaningful connections with customers in an era of AI, economic uncertainty, and information overload. Learn why having a unique point of view and emotional resonance is more critical than ever for brand success.Highlights:"We are still going to do business with the brands that we know the most, that we like the most, that we trust the most.""The tragic error that so many companies make is that they try to speak to everyone, and therefore speak to no one.""Direct experience which informs a unique point of view shared by a worthy messenger.""The highest and best use of a CEO at scale is being a spokesperson for their brand."Timestamps:00:26 Introduction5:35 The Power of Experiential Marketing 6:43 Challenges in Modern Marketing 10:58 Changing Economic Landscape14:16 Impact of Government Spending16:38 Technological Disruption22:26 Addiction and Consumer Behavior28:45 Creating a Unique Brand Point of View32:24 The End of Mass Market Brands41:24 Elements of a Great Brand43:44 Emotional Essence in BrandingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss explore an innovative "micro ownership" concept that allows teams to bid on improving specific business metrics. The strategy aims to inject entrepreneurial spirit into organizations by giving teams the opportunity to take ownership of key performance indicators, with potential financial rewards tied to their success.Highlights:"We wish that our employees acted more like owners.""It's designed to create this result.""Identify three to five key metrics that directly impact profit.""How do we inject some entrepreneurial life into companies?"Timestamps:00:00 Introducing Micro Ownership03:07 Discussing the Founders' Board Member's Idea06:11 Employees Acting Like Owners07:26 Identifying Profit-Impacting Metrics10:15 Initial Thoughts and Potential Challenges12:20 Developing a Bidding Mechanism14:21 Bonus Distribution and Team Incentives17:47 Potential Consequences for Not Meeting Goals19:24 Maintaining Entrepreneurial Spirit in Growing CompaniesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier