Podcasts about baby bathwater institute

Hollis Carter is the Co-Founder of Baby Bathwater Institute, Lifelong Entrepreneur, Curious Human, Lover of Adventure, and Purveyor of Good Times. In this conversation, Jeff Banman and Hollis Carter discuss the importance of community and the power of mentorship. They delve into Hollis' personal experience with learning disabilities and how he overcame them. They also explore the creation of the Baby Bathwater community and the value of authentic connections. The conversation highlights the need for safe and supportive environments where individuals can feel understood and supported. They emphasize the importance of moving away from transactional relationships and fostering genuine connections. The conversation concludes with a discussion on balancing structure and organic interactions within a community. The conversation explores the importance of creating a safe space and answering the question of whether one feels safe physically, spiritually, emotionally, and mentally. It emphasizes the significance of alignment and being in tune with oneself, as well as the power of community and co-regulation. The discussion also delves into expanding primal responses and the value of having a support network that provides both support and challenge. Finally, it highlights the role of influential figures in personal and professional growth.

Hollis Carter is the Co-founder of Baby Bathwater Institute, Lifelong Entrepreneur, Curious Human, Lover of Adventure and Purveyor of Good Times. Top 3 Value Bombs 1. Being in a community of people you are valuable is the most powerful way to achieve success. 2. At the end of the day, what you are selling is trust, and being part of a community business is about supporting and challenging one another. 3. Your version of happiness is very different from other people. Take time to analyze that and figure out for yourself. Mixing business with pleasure since birth - Baby Bath Water Institute Sponsors HubSpot HubSpot's all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

Hollis Carter is the Co-founder of Baby Bathwater Institute, Lifelong Entrepreneur, Curious Human, Lover of Adventure and Purveyor of Good Times. Top 3 Value Bombs 1. Being in a community of people you are valuable is the most powerful way to achieve success. 2. At the end of the day, what you are selling is trust, and being part of a community business is about supporting and challenging one another. 3. Your version of happiness is very different from other people. Take time to analyze that and figure out for yourself. Mixing business with pleasure since birth - Baby Bath Water Institute Sponsors HubSpot HubSpot's all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

Chris Mercer is the Co-Founder of Measurement Marketing and a sought after measurement marketing expert. Mercer and his team have been helping marketers, marketing teams, and agencies measure their marketing so they know what's working, what's not, and what's coming next.Mercer spends countless hours reading, practicing, adjusting, and innovating to improve his skill set. He has a knack for teaching and is known for his ability to simplify even the most complex ideas for his audience.In addition to co-hosting MeasureSummit (the largest event in the world dedicated to digital measurement), he can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.On this episode, Mercer and I discuss Measurement Marketing Academy, how to keep up with the growing number of marketing channels, speed reading, and much more.Sign up for a free membership of Measurement Marketing's Measurement Toolbox where you can get a suite of premium tools created and curated by the Measurement Marketing team. Visit https://measurementmarketing.io/debutify for your free membership today.

TODAY´S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you´ve answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds of interest to you all you need to do is click here right now, pop in your application and one of our team members will be in touch with you very soon.   ABOUT THE GUEST: Are you tired of communities that are led by self-proclaimed "gurus"?   In this episode, we talk with Michael Lovitch, co-founder of the Baby Bathwater Institute, about his approach to building a peer-to-peer collaboration community that empowers everyone. Discover how the Institute helps bootstrapped entrepreneurs navigate the world of business ownership while having good times and making lifelong friends. From choosing your own adventure to building a strong culture, Michael shares his insights on creating a community that's worth sacrificing for.   Find out why saying "no" is essential for community success and the importance of hosting. Plus, learn the steps to achieving group flow state and how to set non-negotiable rules for your community.   If you're looking to build a community composed of individuals that flourish together, tune in to this episode now!   In this episode, you will learn about: 0:00 Intro 3:31 Choosing Your Own Adventure 13:01 Building a Strong Culture 19:15 Financially Sacrificing To Build The Right Culture 22:16 Saying No To People 23:42 Hosting is a Thousand Times As Valuable 27:15 The Business Side of Baby Bath Water 29:35 Passion in the Entrepreneurial Journey 34:02 The Future Nursing Home 35:51 The First Steps to Creating Group Flow 40:00 The Code of Conduct 41:20 The Baby Bath Water Croatia Event   RESOURCES LinkedIn: https://www.linkedin.com/in/lovitch Facebook: https://www.facebook.com/michael.lovitch Website: https://babybathwater.com/michael-lovitch/

Do you want to experience an adventure within entrepreneurial reality? In this episode of the Happy Hustle Podcast, I chat with Hollis Carter, co-founder of Baby BathWater Institute. Hollis and I talk about organizing outdoor events, masterminding, and networking.   Hollis is a longtime serial entrepreneur, avid outdoorsman, and a purveyor of good times. He bootstrapped a handful of DTC online businesses he has since exited.   His experiences and observations have led him toward co-founding the Baby Bathwater Institute, where he works with the world's leading minds and entrepreneurs to cultivate meaningful relationships. If you're looking for an entrepreneurial support system where you receive tangible business value, apply today at https://babybathwater.com/apply/   In this episode, we cover:   [00:31:48:25] Cultivate Mutual Beneficial Relationships[00:40:03:00] Learning Your Customer's Behavior[00:50:00:21] Create Clarity & Balance[00:51:14:08] Happy Hustle Hacks [Health, Money, Entrepreneurship, Spirituality][00:55:01:28] Rapid-fire questions What does Happy Hustlin mean to you?  Hollis says to make it fun and something exciting for you, and obviously having resources part of it. So if you could tie something you love doing into something that provides for you, then like you, have the ultimate win and that's key. Connect with Hollishttps://www.instagram.com/hollisc/https://www.facebook.com/holliscarterhttps://www.linkedin.com/in/hollis-carter-9103195/  Connect with Cary!https://www.instagram.com/cary__jack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured  Get a free copy of his new book,  The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustlebook.com/  Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course http://www.thehappyhustle.com/JourneyApply to the Montana Mastermind Epic Camping Adventure https://caryjack.com/montana “It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!” Episode Sponsor Did you know that 4 out of 5 Americans are magnesium deficient?  And almost everyone is at suboptimal levels. And that's a big problem because magnesium is involved in more than 600 biochemical reactions in our body. Now here's what most people DON'T know: taking just any magnesium supplement won't solve your problem because most supplements use the cheapest kinds that your body can't use or absorb. That's why I exclusively recommend Magnesium Breakthrough. It's the only full-spectrum magnesium supplement with 7 unique forms of magnesium that your body can actually use and absorb. When you get all 7 critical forms of magnesium, pretty much every function in your body gets upgraded... from your brain... to your sleep... pain, and inflammation...and less stress. Here comes the best part: the makers of Magnesium Breakthrough - BiOptimizers - are having an incredible Black Friday special offer from November 21st to 29th. You can get - not only Magnesium Breakthrough - but all of BiOptimizers best in class products with 25% off. BiOptimizers only offers this discount once a year, so don't miss out. Just go to http://www.bioptimizers.com/happy and enter code happy10 to get 25% off any order.   I assure you that all BiOptimizers supplements are best in class. If for some reason you feel differently, you can get a full refund, no questions asked. They are so confident that they offer a 365-day money-back guarantee!

This episode is brought to you by Sendlane.   Michael Lovitch says, “The biggest difference between other entrepreneur groups and us is that we bet on kindness, generosity, and being fun, not success. We're not success junkies. We are looking for people we're going to want to grow old with. We're looking for our friends. That's the biggest difference between what we're doing and others. We look for good humans over how badass they are in business”.   In today's episode, we talk to Michael Lovitch, Founding Partner of Baby Bathwater Institute, a selective membership community for entrepreneurs that is part music festival, part business forum, and 100% unique and fun.   In this interview, we cover a wide range of topics. We discuss:   * There's no "one way" of doing entrepreneurship * Know yourself and what type of person you are * Hire for your weakness, and don't hesitate to pay a good recruiter * Don't grow for growth's sake * Don't wait for the miracle of an exit. Cash flow along the way and invest * Hire a coach in the early days * Invest in venture capital but never take it * What's a Baby Bathwater event look like * Why it's transformative * And so much more…   Join Ramon Vela and Michael Lovitch as they break down the inside story on The Story of a Brand.   For more on Baby Bathwater Institute, visit: https://babybathwater.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here's the deal: I have a gift for you from our primary Sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Shouldn't businesses have your best interest for their services? How do good companies stay grounded to sound principles? Everyone can use guidance and feedback. Also, people seem learn the most about themselves when they give. Ken & Eric have been members of a group which facilitates building these opportunities and relationships throughout the year. Join the GCP as these two shed some light on their most recent meeting in Croatia with Baby Bathwater Institute! Wellness Mama https://wellnessmama.com/author/wellnessmama/ Dr Emil https://www.doctoremil.com/about-dr-emil-hodzovic/ Chris https://www.tridentmindset.com/ Itimar https://itamarmarani.com/ flow research collective https://www.flowresearchcollective.com/

Growing your business isn't a complicated matter. Sometimes, taking the simple approach works better. Learn how to grow a business the simple way as Doug C. Brown interviews Michael Lovitch. Michael is a founding partner in the Baby Bathwater Institute and an entrepreneur dedicated to helping others find success. Michael shares his experiences to help entrepreneurs reach their dreams. Learn more as Michael helps you navigate the unpredictable world of business ownership.

If you don't have self-awareness, you think you are God and can do everything. And I'm sure many entrepreneurs have tried that and we all fail when we try to do everything because there are things I'm really good at and things I'm terrible at. And I think if you've got some awareness of that, it makes it a lot easier to hire the right people to do the things you suck at - Juliet Starrett This week Sachit (@sachitgupta) chats with Entrepreneur and Philanthropist, Juliet Starrett (@julietstarrett). Juliet is the Co-founder and CEO of The Ready State. She is also the founder of the nonprofit Stand Up Kids. In this conversation, they discuss building a business as a couple, self-awareness, taking smart risks in a career, and stories from running and building businesses for more than a decade. Find the show notes of the episode here - https://www.creators.show Follow our host, Sachit Gupta on Twitter and sign up for the Creators Collective Newsletter. Do you want to learn how to make a living as a creator? Check out the CreatorsMBA Show Notes: 00:51 - How Sachit and Juliet met at the Baby Bathwater Institute 04:11 - Why Juliet left her career as a lawyer and chose to be an entrepreneur 16:25 - Two strategies on navigating risky career decisions 18:40 - How Juliet and Kelly cultivate a mindset of entrepreneurship in their kids 21:24 - What most people get wrong about the 4-Hour Workweek 22:14 - Tools to become more self-aware 26:17 - Lessons from building and managing a team 30:41 - Juliet's strengths as an entrepreneur and manager 34:35 - Lessons and stories from running a business with a spouse 40:02 - How they balance their different ambitions 41:25 - The inspiration behind the rebrand for The Ready State 48:46 - What next for The Ready State and Juliet

Hollis Carter is an entrepreneur and avid skier who, after founding many companies in his career, recently became the co-founder of the Baby Bathwater Institute, a membership-based community of entrepreneurs with a focus on cultivating natural, mutually beneficial relationships. Since his business relied on many in-person events, it was quite affected by the Covid 19 pandemic and subsequent restrictions. During this time of cancellations and being stuck at home, Hollis thought of a way to add value to the members during this new situation and started to offer a series of services with a performance-based model. This model quickly grew and he ended up selling it before actually having to fully build an agency. In this interview, he talked about the process of building and growing an agency to over $4 million and then selling it, all during a pandemic. 3 Golden Nuggets Growing an agency during Covid. Before the pandemic, Hollis was organizing many in-person events. Once they were canceled because of this new situation, he realized he had a perfect opportunity to offer a new service that would offer value to members of his mastermind. There was already a business relationship and he knew their products and believed in them. So he got ready to work under a performance-based model. “It was really very simple,” he says. The offer included podcast interviews, email lists, and content sites. He spent on setting up all the automation and tracking and found someone to handle that. And of course, under this model he was working with clients, not for them. Simplifying the offer. How can you make things simpler for you? First of all, don't just take a good deal. This agency had the advantage of having a group of companies whose product they trusted. Even then, our guest says, they took people who were so product-focused that we were going to get the content and the angles they needed. People who knew they needed to be told how to market this product. They also let clients use the work they were creating and focused on the 10% that drove revenue. However, there are some things they would do differently a second time around: setting a flat fee and, instead of complicated spreadsheets just telling the client “here's the number that came in, this is our cut,” would save a lot of time. Finally, figuring out how to set expectations of timeline, having a written document with a timeline that the client can reread instead of emailing you questions. Pulling from other industries. Hollis believes in taking knowledge from other industries into your own. He makes sure to have participants from different types of businesses in his masterminds and sustains there's always nuggets that you can pull from other industry practices that might not exist in a niche that you're opening, like what he has learned about hiring from the hotel space. He encourages others to give themselves a chance step outside what they know and learn something new that they can implement in their business from an unexpected source. Sponsors and Resources Ninja Cat: Today's episode is sponsored by Ninja Cat, a digital marketing performance management platform where you can unify your data, create beautiful, insightful reports and presentations that will help you grow your business. Head over to ninjacat.io/masterclass to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Growing an Agency Fast to Over $4 Million and Selling Quick Jason: [00:00:00] What's up, agency owners? Jason Swenk here. I have another amazing show guest. We're going to talk about how when COVID hit, they formed an agency and ramped it up to over $4 million and sold it, during COVID. So it's a really cool episode and you're going to enjoy my guest. So let's go ahead and get into it. Hey, Hollis. Welcome to the show. Hollis: [00:00:29] Hey, man. Thanks for having me. Jason: [00:00:30] Pleasure to have you on. So for the people that have not heard of you or met you at one of your cool events, tell us who you are and what do you guys do? Hollis: [00:00:39] Yeah. My name is Hollis Carter. Living in Boulder, Colorado, but originally from Georgia, where I kind of got my first start in internet marketing stuff. I was like early in college and built a couple of online businesses and luckily had one that did pretty well and sold that. And then I moved to Colorado and did this skiing thing for a while and, uh, living in the mountains and it was great, but I could only talk about skiing and snowboarding and mountain biking with people. So, I'm now a front ranger living in Boulder and enjoy it and got back in the mix of things. Our main business is called the Baby Bathwater Institute. You've come out to one of our events that we had at out mountain. And, uh, I started, my other businesses based on the thing that I use to learn… Like no one was really teaching relevant stuff in the late nineties, early two thousands. So to do it, I thought let's sit at the bar and a lobby at a conference and got most of my nuggets. And so when we had some free time, me and my now business partner who were lobby con buddies for like a decade… We started hosting these events and the whole idea was curating nice people who are in the grow and scale phase and the actual founders of their business. And in a lot of different industries that we could draw knowledge from different places, less of a kind of echo chamber mastermind of people doing the same thing. Cause there's a lot of value in those, but it's very linear. This was more of organic group meetings to have fun and, um, draw things from other industries and stuff. But we have agency people, we've got guys from hotels, we've got guys from e comm businesses… I guess I say people, not guys, cause we have plenty of girls too. We've been doing it for about eight years and I love it. Compared to the businesses I've done before, it's probably the dumbest business model. Cause it's overhead-intensive, time-intensive, relationship intensive. But I actually like it. So we're doing it for years and we'll probably do it for a very long time and really enjoy it. Jason: [00:02:37] Very cool. And COVID hit you guys really hard because your whole thing is about live experiences and that kind of stuff, uh, which are a lot of fun. And so tell us about like… cause we were talking a couple of weeks ago, you were like, man, I couldn't do these live events and that's really what the membership was for. So we gave all this money back to the members because we couldn't do live events. But I started an agency kind of by accident and it quickly grew. So talk about how did you grow the agency so quick? What did you do? Because a lot of people are looking at going, and I've seen a lot of growth in agencies over during COVID, but yours was really pretty, pretty good. So tell us a little bit more about that. Hollis: [00:03:18] I think it was, it was different because much of it was born out just starting that momentum sort of grew versus sitting with a very particular plan. Where Baby Bathwater came less out of need more out of want, this came out of need. And so there… Also, we are locked in our house and I could stay focused on, cause I wasn't doing… Going to conferences or traveling or doing things. But I think the main frame was okay, just postpone slash canceled, who knows a handful of events. We basically lost about two and a half million bucks in that decision. Which happened before people in the states even believed that this COVID thing was gonna affect us because our president was in Italy. And so we saw it a little early. We knew we didn't want to let people go. There was no PPP stuff yet. And me and my partner, Michael, we always knew we could always fall back on our marketing skills, which is kind of what got us to a place to even know what people wanted from a mastermind. So our personal interests has been in the health and wellness sort of space. We see lots of stuff that's crap. And we see lots of stuff that's good. And we happened to know a few people who have amazing products that are members. But they're product guys, they're not marketing people at all. And so we kind of went in with the thesis of how do we enhance the people who are already members value and we can't do anything for 'em, but also don't run any risk of screwing up the relationship if we get in bed with them and do something different than what we already have a good relationship with. So, I mean, it basically started with four products. I knew we had people in the group who had platforms. That love the products, cause they give them out at events. They love them. And I know they have a lot of traffic and I knew these people have great products. Didn't even know what I'm talking about. Like you should just set up this campaign and get them on the podcast and set up an email. You can track it with affiliate links… And all like, can you just do that for me? Kind of thing. So, I mean, it was actually super, super simple. Essentially, out of a network license for post affiliate pro so that we could track all of the clicks and conversions and build it very slowly, not a lot of overhead. It costed maybe like five grand or something we spent getting set up and all that automation and tracking. We did have a really hard time finding someone to help us run that once it worked. We ended up finding the guy who made the tutorial videos for the original version of it and tracked him down. And it was the first hire because it was complicated and how he set up the company structure. But the basics of it was we had people get podcast, email lists and content sites. I mean, people have great products that had a unique hook. It couldn't just be like, like we did have a CBD, which is a crowded market with a bunch of people at all look the same. But this had clinical trials, some studies, so I could go get functional medicine doctors to say something unique about it and they could write a real piece of content. So really we just took the friction out of the middle, which was, it's hard for the product owners to focus on these things that are ancillary. Then buy an ad that are not doing very diligent tasks that can scale these like one-off promotions and managing people is hectic. Like if I had a brand, I wouldn't want to do stuff we were doing because I know the costliness of managing all these relationships and getting it on the calendar and getting all the stuff they need. But in our unique situation, we had time. We… the money. We wanted to serve the people who we wanted to have back when things came back online. And so it made sense to keep calling them chatting and working it out and figuring it out. So our deal is that we took... it's very minimal, it's just an average, about 10% of the revenue for 12 months of the customer. And we would do a, you know, a multi-tiered campaign where, you know, perhaps the person to get on a podcast and do an interview about the product that was very educational and content-heavy. So it didn't just come out of the blue of this promotion. It was like ease into with good questions and then we'd do an article. And then eventually kind of like an email with a special offer and a landing page just for that person. And like something I've been back in early on was when one big person promotes the rest. So we usually just go for, you know, one or two people we have a good relationship that have a big audience and then their affiliates would see it happen. And we'd get a few more of those. But we did, because it was so hands-on, mess around with people who could send, you know, thousands and thousands and thousands of clicks and had an audience that already trusted them. So very boutique, very niche, but where it worked, very effective. I'd say the biggest bottleneck was calendars. You could lock in a deal and they might not have three months so they could do it. But we hit a point where we were going to have to start hiring more people, we had a tech guy, an administrative helper in an industry that me and Michael were putting together. Then we hired someone to go start recruiting more promoters, and then we need to start hiring writers and creatives. At that point, we actually ended up selling the business so that we didn't have to build an agency. The hard part of building an agency, managing the creatives, training, we never really hit that point. Although it looks like I'll go back to the trough and do it again. But I mean, really it was about that simple. It was like performance-based so we couldn't mess up relationships. And also we didn't want anyone to ever tell us, hey, you have to do this for me. Uh, it usually mostly came from the merchants with the products. They'd be like, hey, where are the traffic? And we're like, hey, we don't, we don't work for you. We're not on a retainer, but it's coming, it's coming. Then we'll get paid. Well, we only get paid when we make sales. So that helped us not get stress out. Jason: [00:09:32] Do you feel like you have to comb through mountains of data, jumping between multiple platforms to spreadsheets, to slide decks and backing in, in order to create performance reports for your clients? It's a constant drain on your agency's time and resources. And that's where our friends at Ninja Cat can help. Ninja Cat is a digital marketing performance management platform that really unifies your marketing data and empowers your agency to automate insightful, beautiful client reports that scale. Now Ninja Cat cat keeps your marketing performance and presentation tools in one place, freeing you up from manual data wrangling. And it really gives your team more time to focus on strategy and growing your business. And for a limited time, my smart agency podcast listeners will receive $500 ninja credit. When you go to ninjacat.io/masterclass to claim your offer and schedule a demo. That's ninjacat.io/masterclass. Yeah, I see a lot of people going the performance route. You know, one of our mastermind members, David, he was always constantly under the million mark and just trying to figure out how to get over it. And he switched to this model and got a million dollars last year during COVID, just from one client for the performance deal. Kind of like what you guys are doing, or you guys did or about to do again. I guess we can talk about that. But I liked how, when you're the performance model, they can't tell you what you can and can't do, or a timeline. You're just like, I'm putting a campaign together on our own dime, our own resources. This is what you're agreed to pay. I really like that. But I also like too, that, you know, this is a home run. Like it's a good product. I want people to not kind of overlook that and just don't go up to anybody and go give me 10% of all your sales. And plus too, you guys had relationships with them so you knew you could trust them. Because it gets really tricky sometimes when you're like, yeah, give me 10% of sales and they could the books however they want. Hollis: [00:11:54] Yes. So that was an interesting piece of... The one thing that I guess is there is we did have these relationships we've built over almost 20 years now. Which, if you just do it on the street, we couldn't start from scratch with that. So that was like our one… competitively used to do something here, but the book side of things, we actually knew how bad that can get. So we control that this was a bottleneck and business model, as far as administration and just workload. I kept everything clean, but we were starting to get super risky. So we invoiced the merchant for the payments and wrote to the affiliates. We did everything. So we essentially became a bank taking the money, moving the money versus paying out of their own affiliate program. It started to get pretty hectic. You get one monthly payment. We're trying to keep the relationships paying on time. We never ran into any issues, but you could see it coming as things got more complex. Jason: [00:12:52] Well, I'm sure the IRS probably set up red flags of all the money moving around. Hollis: [00:12:57] Oh, it was crazy that was passing through and yeah… And so like in hindsight, if we do this again, won't do the complicated equation where we have 12 months tail customer. We also calculated a refund risk thing. You know, now it's going to be one time upfront with a small fee for us that continues, but like the calculating the refund piece to try to mitigate risks. Like I think we went into it wanting to be like a no-brainer where it's like, hey, we've taken all the risks where X, Y, and Z, that you won't have to do anything for. Our contract is like the nicest thing in the world. If this was the only thing we were doing, and we were focused on it that thing would have sort of bit us in the ass, as it started to grow. But it worked well. It was boutique small. And we only did this from March to October. So it was like a significant period of time, but you can see all the forethought we didn't put into it with, oh man, the amount of time to calculate these things if I would've... There's a bunch of things we do if we really want to scale it simpler. If we do this again, you know. Jason: [00:14:05] What are some of the other things that you do simpler. Because most people listening here, this is their full-time gig. They weren't just looking at like, well, let's just try this project out, which that's really pretty cool that you guys are able to do that. Hollis: [00:14:19] Yeah. I think, you know… fed the horse because we had all the relationships and we knew this I'd stayed up drinking wine with every person in the thing all night. I knew we could do well with good products, which you highlighted, is like products that kind of sell themselves. And then the owner of those products, I think this is the simplest thing is don't just take a good deal. We only took people who were so product-focused that we were going to get the content and the angles we needed. All they cared about is being the best. But they didn't care about was telling us how to market it, that they actually wanted us to tell them. They would use the campaigns to inform all of the rest of their staff. One thing we did do well and make it easy was, hey, use the work we're creating. We don't need any cut of it. You can take our landing pages, reuse them. If you get your own affiliates, you can run them through your program. You know, just do that. Cause we only focused on that 10% that drove our revenue. The things we probably would have done different or not such a complicated calculation of the things. I remember when I first started in some of the affiliate stuff, people would hold back a percentage for refunds. There was like a whole equation. But we made everything else so simple for them. We didn't need to go, that… We could have just said here's a flat fee. Here's a number. Honestly, it would have saved one employee 40 hours a month in weird stuff. And in places where ambiguity… where also the customer on both sides has to read a spreadsheet that's complicated versus like here's the number that came in and here is the cut… over. I think simplicity would have helped a lot in that sense. And then other simplicity things, I think just figuring out how to set expectations of timeline. Even though we didn't work for those people, said it on the phone, in the conversations of like, hey, we might get a campaign locked in that's going to be out this far. But then they get in their own world. Like, where's the stuff? And I'm like, no, we already told you this. And so, one outline. Here's how this works, one the phone. Before you email me any questions, reread this. This is the rules of engagement and how it works. But that I would say once it worked and had momentum, changing the relationships from I work for you to we work together changed the whole dynamic of it versus, you know, just collecting a flat fee. Jason: [00:16:49] Yeah. I love that of like we work together rather than you're the dog barking orders to me. And even if you don't do a performance model. Hollis: [00:16:58] Yeah. It feels like you kind of got to do that sometimes. Cause I feel like that's how we like learned. If you worked in a restaurant going up or we… Whatever, like that's how it was. When you're getting paid, you just got to say yes, please, and as you wish. Which honestly doesn't even serve the client that well. Sometimes you're doing shit that they don't even need to get done. They just wanted to show that they tell you to do something. But we're only going to focus on brings in dollars. It doesn't bog down either of our teams. And that's why we switched the contract that you can leave whenever you want. You know, the psychology there was great because it was like, we're paying equally versus that, you know, walked into some long retainer and some big set up fees and things like that. Obviously you have to have some results for that to be worth it, um, for the relationship to stay. But if you know you can deliver on it, then it's probably better to be in a, a mutual relationship where either party can leave in 30 days notice versus trying to lock in really long-term deals. Jason: [00:17:58] Yeah, exactly. Well, awesome. Well, this is amazing, Hollis. Is there anything I didn't ask you that you think would benefit the audience listening in? Hollis: [00:18:05] Listen, I mean, it's funny just because it's a friend of mine that just got off a call with one of our members who, who set them up on like a little dinner in the same town. And I forget the book references basically it's about taking knowledge from other industries and bringing them into your own. So what I saw was great was a lot of the product companies who were here like some of them were in retail and other things. They just didn't know how to pull stuff from other areas. There's always like these levers that you can pull from other industry practices that might not exist in a niche that you're opening that you're trying to mark it as that in. And so I was really, all we did was just start reaching into other tools that there's no way they're ever going to get to this. So obviously we can take over this part for them and we're not also dealing with the dynamics. So there's someone in the house already being paid to do this or anything like that. It's pretty clean that way. But I think we just learned that from sitting in these events from people like, you know, we have some hiring stuff we've learned from guys in the hotel space, which I never would have thought to learn that until I sat into that at one of these events or whatever. So I've never seen through blinders. Like it's good to be focused and linear, but I think there's just so many cool nuggets in different industries you can pull and bring in that we all just kind of forget to take a glance at. Jason: [00:19:30] Awesome. Well, cool. Well, what's a website people go and check you guys out? Hollis: [00:19:35] Just babybathwater.com. Jason: [00:19:37] Awesome. Well, thanks so much for coming on the show. If you guys enjoyed this episode, make sure you go to their website. They have really cool events. I went to the one in, in Utah. And it was really pretty amazing. And if you guys want to really grow and scale your agency faster, what got you here is not going to get you to the next level and you need to do a number of different things. Because probably what got you to this level is from referrals and word of mouth, or maybe you selling, or maybe one salesperson. The biggest thing that you need is systems in place in order to grow and scale faster and get to the point where you can pick and choose. If you want to do that, I want you guys to check out our agency playbook. Go to jasonswenk.com/playbook and check it out. And it might just be the thing that will get you to the next level. So go do that now. And until next time, have a Swenk day.

Chris “Mercer” Mercer, co-founder of MeasurementMarketing, is a sought after measurement marketing expert. Mercer (as he's known) and his team have been helping marketers, marketing teams, and agencies measure their marketing so they know what's working and what's not. First by planning out what's important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), creating dashboards that are actually useful, and pulling actionable insights from what's being measured to begin forecasting and optimizing future results. Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience. He can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.   Most passionate about I'm very passionate about the art of systems as it relates to measurement, but also as it relates to entrepreneurship and building brands that are very customer-centric and listening to customer journeys. I think that is absolutely what I am obsessed with right now—figuring out how to perfect those things. Mercer's career and story My main background is sales management. I come from everything managing sort of a pipeline by nature. When we moved online, I created a WordPress site to show people how to do WordPress sites, essentially. It was like a membership site. That led very quickly to people saying, “This is a lot of work. Can you build our sites for us?” We created an agency and that's where we sort of grew, digital marketing-wise. We said, “Okay, we're going to build the site and we will also help you optimize the site”—something called “conversion rate optimization.” In order to optimize, and in order to improve, like, an opt-in rate or a conversion rate for a purchase, you have to know what that rate is. We set up Google Analytics for our clients. We would deliver the site with their Google Analytics and say, “Here's how you can tell any leads you got from Facebook.” Almost overnight, when we made that shift, we started getting a lot of referrals from clients, but they weren't referrals for sites. They were people coming to us saying, “We already have a way but we need help with our Google Analytics.” We wanted to eventually diversify the business because that was a great business. It's still a great channel of revenue for us, but we wanted to be able to diversify. Best advice for entrepreneurs I think the keyword is going to be deceptively simple, but it's listening to your customer. If you take a second to listen, they will tell you, “Yeah, you're kind of on the right track, but maybe do this instead, or do it in this particular way.” All of a sudden, it becomes a lot easier to grow a business when we listen to our market. The biggest, most critical failure with customers It was when I did the exact opposite of what we just talked about—when I wasn't listening. I was telling the customer, “Here's how this thing works.” The thing that comes to mind for us is that we have a certification program where we will work with agencies. I think sometimes, too, ‘If it's our idea, it's a good idea,' but it doesn't necessarily mean it's a good idea. It's just our idea. Biggest success with customers We were making some changes to one of our offers. Our do-it-yourself training program is called the Measurement Marketing Academy and it's a just-in-time learning platform to learn all this stuff. We noticed way too many people going to the cart, but we weren't creating more sales. We saw this immediately in our dashboard, and it was weird. It was an odd behavior. So, we went back to our page. We had forgotten to put the price. So, they were going to the cart but not to purchase. They were going...

Michael Lovitch is a co-founder of the Baby Bathwater Institute, a private membership community for highly successful entrepreneurs and founders.  The first question most people ask is, “What the heck is Baby Bathwater?” and while the name might sound a bit funny, it's one of the most prestigious communities in the entrepreneurial space due to the methodical curation from Michael and his team.  In this week's episode, Michael and Elliot dive deep into the power of community building and why you should start building yours immediately if you're not already doing so. Click here to get the full show notes and resources from this week's episode  

Hollis Carter is a serial entrepreneur and avid skier. He started his entrepreneurial journey in the early 2000's, founding multiple companies, including a SAAS company he built into a 7-figure virtual business in less than a year. In 2013, he became a founding investor in Utah's Powder Mountain Ski Resort, where he now develops real estate and hosts events. His experiences (and observations) led him toward co-founding the Baby Bathwater Institute, a unique membership-based community comprised of some of the world's leading minds and entrepreneurs, with a focus on cultivating natural, mutually beneficial relationships.

Michael Lovitch M.A., a former special education teacher, has co-founded four multi-million dollar companies since 2004. This includes a physician oriented nutraceutical company that reached over $40M in annual sales with over 350k customers. All four of these companies were bootstrapped. Currently, Michael has three companies he is working on. He is the co-founder of The Baby Bathwater Institute; an entrepreneur community of over 170 company founders. A large segment of the members are health and lifestyle companies with a digital focus. He is co-founder of Proud Mama's Kitchen, a company that connects Brands with Audiences in the consumer health space. PMK also provides digital marketing services to some of these brands. Finally, he is co-founder of Lefty's Hemp Co.,a smokable hemp company along with Hesaam Moallem, the former CEO of Charlotte's Web.

Hollis Carter is a serial entrepreneur and avid skier. He started his entrepreneurial journey in the early 2000’s, founding multiple companies, including a SAAS company he built into a 7-figure virtual business in less than a year. In 2013, he became a founding investor in Utah’s Powder Mountain Ski Resort, where he now develops real estate and hosts events. His experiences (and observations) led him toward co-founding the Baby Bathwater Institute, a unique membership-based community comprised of some of the world’s leading minds and entrepreneurs, with a focus on cultivating natural, mutually beneficial relationships. Don't forget to grab your FREE seat at the Growth Now Summit! www.growthnowsummit.com 

Co-Founders Hollis Carter and Michael Lovitch have demonstrated ‘what happens when a couple of pseudo-intellectual hacks attempt to create a worthwhile entrepreneurial community.’ Serial Entrepreneur Hollis Carter admits that he turns his ‘outlets’ into businesses.  Carter talks with Roland today about his businesses, and specifically the Mastermind, Baby Bathwater Institute, that ties them all together.  "YEAH, THE NAME IS ODD, BUT DON'T LET THAT FOOL YOU." - FORBES Listen Today For, How this strangely-named Institute came about. “And we were like; we should do something together cause we go to eat like five times a week, and we need a credit card together.” Hollis Carter. Their alternative “Lifestyle” approach to a Business Mastermind. How they created stability by shifting their events business to a membership model that had events as one of the benefits. The downside of a Lifestyle business. Their 'non-mission statement' that provides direction.  The unique values that Baby Bathwater installs in their membership.  How they’ve used their marketing background to serve Baby Bathwater.  “That was the only time we actually ran any marketing. It was more for the intention of diversification than leads”. - Hollis Carter. Plus, Tips On Facilitating Networking in a Non-Business way. The carefully planned ‘light side touches’ that make all the difference. “There’s a lot of little touches, but our big one is not to make anything feel too structured…but we spend lots of time planning it so that they all kind of happen in concert without anyone really feeling it forced upon them.” Hollis Carter. • His Ask, Give, Share Model “Entrepreneurs are inherently competitive, and they seem to be competing quite a bit to give more. I love it” - Hollis Carter. And more! Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on your go-to podcast platform here.  Find Hollis Carter On Instagram Visit the Baby Bathwater Site. Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Business Lunch with Roland Frasier is brought to you by Scalable Podcasts.

In this episode I talk with Hollis Carter about his entrepreneur mastermind group Baby Bathwater, the power of networking and how he is navigating the business challenges brought by the Coronavirus pandemic. Hollis Carter is a serial entrepreneur and avid skier. He started his entrepreneurial journey in the early 2000's, founding multiple companies, including a SAAS company he built into a 7-figure virtual business in less than a year. In 2013, he became a founding investor in Utah's Powder Mountain Ski Resort, where he now develops real estate and hosts events. His experiences (and observations) led him toward co-founding the Baby Bathwater Institute, a unique membership-based community comprised of some of the world's leading minds and entrepreneurs, with a focus on cultivating natural, mutually beneficial relationships. --- Send in a voice message: https://podcasters.spotify.com/pod/show/calvincorreli/message

Cannabis and Flow with Steven Kotler, Executive Director of Flow Research Collective and Will Kleidon, CEO, and Founder of Ojai Energetics. Kleidon and Kotler are both members of Baby Bathwater Institute, a carefully curated entrepreneur mastermind. The organization is a global hotbed for innovation and collaboration where founders swap stories and support on the love and war of entrepreneurship, a perfect recipe leading to Ojai Energetics and Kotler’s synergistic beginning. Ojai Energetics is a triple bottom line-driven cannabis technology company with a primary focus on the organic and science-driven nutraceutical and medical sectors. As CBD makes its way into becoming a household staple for all ages and uses, Kleidon is pushing the research envelope on how the combination of how CBD impacts and potentially enhance flow. The Flow Research Collective is a research and training organization. Our mission: understand the science behind ultimate human performance and use it to train up individuals and organizations.

Today we talk to Hollis Carter, co-founder of The Baby Bathwater Institute. Alright, I’m going to give you guys a second to close your eyes and listen to that name one more time: Baby Bathwater. Without restricting that creative mind of yours, try and guess what his company does. Alright, ready? If you guessed it was a group that hosts outdoor networking conferences with healthy food, unlimited booze, outdoor activities, and live music, then you are kinda close. Hollis would probably rephrase that description and say that it isn’t a networking conference, but a connection conference. The word networking has a lot of professional baggage, so Hollis is trying to distance his events from that of the corporate vernacular. He’s creating an experience that guests will cherish for years to come and connection is something that Hollis has been promoting his entire life. Ever since he was a young boy, Hollis has worked to foster an environment focused on community. In fact, Hollis’ discovery concerning the tenets of an ideal community can be traced back to his childhood experiences with his parents.

MAKING BANK is now a weekly YouTube TV show / iTunes Podcast full of #Success and #Business with Josh. Subscribe to the Podcast MP3: bit.ly/TumblrSubscribeSubscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe === SUMMARY === In episode 13 of season 4 of Making Bank, Josh Felber talks with Hollis Carter. He is not only an avid skier but a serial entrepreneur behind multiple companies including SAS which had built a seven-figure virtual business in 2013. He is a co-founder of Baby Bathwater Institute, a unique membership-based community comprised of some of the world's most leading minds and entrepreneurs with a focus on cultivating natural, mutually beneficial relationships for their next event. Hollis is also the founding investor of Utah’s powder mountain ski resort where he develops real estate and host events. Later this year, his company Baby Bathwater will be hosting 150 to 200 entrepreneurs in an island off the cost of Croatia. This man is totally awesome! Now he shares, his journey as a successful entrepreneur including some strategies on how to get started with business, asking the right questions, and overcoming the biggest challenges of being an entrepreneur. Listen as he shares how his injury as a rafting guide led him to an awesome discovery of his entrepreneurial talent, including some personal advices on how to get into investing, and more exciting information about Baby Bathwater, as well as the following: ✔ his rollercoaster ride as an ordinary rafting guide to a successful entrepreneur ✔ top strategies that lead to success ✔ what are the right questions to ask before investing ✔ how answering a hyped-up advertisement turned into million-dollar earning in college ✔ top skills you should have to be a successful entrepreneur ✔ biggest lessons he learned along the way ✔ biggest challenges of being an entrepreneur ✔ all about Baby Backwater Institute and its upcoming even in Croatia And much more! #MakingBank, #HollisCarter, #joshfelber.com, #josh, #felber, #entrepreneur, #MakingBankS4E13, #marketing, #branding http://pix.joshfelber.com/HollisCarter-Medium === ABOUT Josh Felber === As a High-Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom. A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 billion annual revenues), I’ve been: • 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com• Recognized multiple times in the National Who’s Who of Entrepreneurs• Expert guest on NBC, CBS, ABC, and FOX• Keynote Speaker• Host of Making Bank TV Show I’ve helped my clients achieve: • Business growth from 6 to 7 figures & doubled revenues in as short as 6 months• Sales growth in 25% within 3 months using online and digital marketing• A $0 to $30 Million company valuation in just 9 years Get daily Success Tips on FB: www.FB.com/JoshFelber10x Meet Josh at his WEBSITE: bit.ly/JoshFelber Read Josh’s BLOG on: bit.ly/JoshF_BLOG Follow Josh on TWITTER: bit.ly/JoshF_TWITTER Follow Josh on LINKEDIN: bit.ly/JoshF_LINKEDIN

MAKING BANK is now a weekly YouTube TV show / iTunes Podcast full of #Success and #Business with Josh. Subscribe to the Podcast MP3: bit.ly/TumblrSubscribeSubscribe to iTunes: bit.ly/JoshF_ItunesSUBSCRIBE for weekly episodes and bonuses: bit.ly/JoshFSubscribe === SUMMARY === In episode 13 of season 4 of Making Bank, Josh Felber talks with Hollis Carter. He is not only an avid skier but a serial entrepreneur behind multiple companies including SAS which had built a seven-figure virtual business in 2013. He is a co-founder of Baby Bathwater Institute, a unique membership-based community comprised of some of the world's most leading minds and entrepreneurs with a focus on cultivating natural, mutually beneficial relationships for their next event.     Hollis is also the founding investor of Utah’s powder mountain ski resort where he develops real estate and host events. Later this year, his company Baby Bathwater will be hosting 150 to 200 entrepreneurs in an island off the cost of Croatia. This man is totally awesome!   Now he shares, his journey as a successful entrepreneur including some strategies on how to get started with business, asking the right questions, and overcoming the biggest challenges of being an entrepreneur.   Listen as he shares how his injury as a rafting guide led him to an awesome discovery of his entrepreneurial talent, including some personal advices on how to get into investing, and more exciting information about Baby Bathwater, as well as the following:    ✔ his rollercoaster ride as an ordinary rafting guide to a successful entrepreneur  ✔ top strategies that lead to success  ✔ what are the right questions to ask before investing  ✔ how answering a hyped-up advertisement turned into million-dollar earning in college  ✔ top skills you should have to be a successful entrepreneur  ✔ biggest lessons he learned along the way  ✔ biggest challenges of being an entrepreneur  ✔ all about Baby Backwater Institute and its upcoming even in Croatia     And much more!   #MakingBank, #HollisCarter, #joshfelber.com, #josh, #felber, #entrepreneur, #MakingBankS4E13, #marketing, #branding http://pix.joshfelber.com/HollisCarter-Medium === ABOUT Josh Felber === As a High-Performance Coach and Start-Up Advisor, I help business owners, entrepreneurs, & millennials understand where you can grow your business with fast proven results to obtain wealth and find freedom. A serial entrepreneur with 28+ years of starting and growing multiple multi-million dollar companies (including one with $5 billion annual revenues), I’ve been: • 2x Best-Selling Author as a co-author with Steve Forbes & Brian Tracy• Voted the Best Personal Finance Expert in 2014 (National GOBankingRates competition)• A contributor to articles on Entrepreneur.com, Inc.com, & Forbes.com• Recognized multiple times in the National Who’s Who of Entrepreneurs• Expert guest on NBC, CBS, ABC, and FOX• Keynote Speaker• Host of Making Bank TV Show I’ve helped my clients achieve: • Business growth from 6 to 7 figures & doubled revenues in as short as 6 months• Sales growth in 25% within 3 months using online and digital marketing• A $0 to $30 Million company valuation in just 9 years Get daily Success Tips on FB: www.FB.com/JoshFelber10x Meet Josh at his WEBSITE: bit.ly/JoshFelber Read Josh’s BLOG on: bit.ly/JoshF_BLOG Follow Josh on TWITTER: bit.ly/JoshF_TWITTER Follow Josh on LINKEDIN: bit.ly/JoshF_LINKEDIN

"What happens when a couple of pseudo intellectual hacks attempt to create a worthwhile entrepreneurial community?" Taken DIRECTLY from the Baby Bathwater About Page and placed here to grab your attention. Intro brought to you & Sponsored by one of the fabulous founders of our NEW NED (CBD) PARTNERSHIP -> GO HERE TO SUPPORT TOO! Want his name? Tune in to find out! Connect with Hollis Carter TODAY - Check It BELOW! INSTAGRAM: https://www.instagram.com/hollisc/ FACEBOOK: https://www.facebook.com/holliscarter WEBSITE: https://babybathwater.com/   Connect with Daniel Eisenman BELOW! Listen to the full version! https://itunes.apple.com/us/podcast/t... _ STAY IN TOUCH ↣WEBSITE: http://breakingnormal.com ↣FACEBOOK: https://www.facebook.com/DanielEisenman ↣INSTAGRAM: https://instagram.com/DanielEisenman ↣TWITTER: https://twitter.com/DanielEisenman _ Daniel wrote a book! Get the book on Amazon! https://www.amazon.com/dp/B071SBC7NC/...

Hollis Carter ~ Co-Founder of The Baby Bathwater Institute ~ Current Series ~ 100 Interviews with 100 Major Influencers Hey podcast listeners, today we are hopping on the mic with Hollis Carter. Hollis is an internet marketer from back in the day when it was a Wild Wild West show. He has had quite a bit of success and one of the first people to create a video sales letter. Throughout his years as an entrepreneur, he kept going to these conferences that were all about “pitching and selling”. After many different conferences, his now partner Michael Lovich and he got to talking about creating a community of high-level entrepreneurs and high-caliber people that forbid ‘pitching and selling' at their events. Thus, they created a community of entrepreneurs called Baby Bathwater Institute. Each year, they have an event on an island in Croatia called Baby Bathwater Island. Last year, I attended and I was blown away by the content. A friend of mine said it was kind of like Mario Bros. the video game, and warping from Level 2 to Level 12 in a matter of a few short days. I couldn't agree more, and as soon as I left the event last year, I knew I wanted to attend again this year. That event is coming up soon, at the end of June on an Island in Croatia. On the show today, Hollis and I chat about the experience of being on the island and what it like running a community of high-profile entrepreneurs, influencers and thought leaders. One thing that I really like about their events, is that there are no paid professional speakers. If someone is sharing their content, it is because they have proven their methods, and they are there to share and be a part of the community. 02.55:  A Bit About Baby Bathwater Island & Hollis 08:10:  What is it like on Baby Bathwater Island? 16:35:  Having No Sales Community 18:05:  Spoilers for Workshops on the Island in 2019 21:05:  A Business Mastermind Like Summer Camp 23:30:  Curating a Community of Influential People   Contact Info: https://babybathwater.com/

Todd has been a serial entrepreneur and creator since he was age 17. Today, after 15 years in the wine business his life is dedicated to educating and helping people make better choices about food, nutrition, and how they think about consuming alcohol. He is the founder of Dry Farm Wines; a writer, speaker, and a leading authority on healthy organic/natural wines and the importance of micro-dosing alcohol for health, longevity, and vitality. Todd’s passion is unlocking the best way to enjoy alcohol, how to enjoy the benefits of moderate consumption while avoiding the negative outcomes. Todd has been the featured guest on many of the Nation’s leading health influencer podcasts including Dave Asprey’s Bulletproof Radio, Mark Sisson’s Primal Blueprint, Ben Greenfield Fitness, Abel James’s Fat Burning Man, Robb Wolf ’s Paleo Solution, Drew Manning’s FIT2FAT2Fit, Jimmy Moore Livn Low Carb show, and Dr. Josh Handt’s Lifestyle Locker Radio. Dry Farm Wines is endorsed by many leading U.S. health influencers including Mark Sisson’s Primal Blueprint, Dave Asprey’s BulletProof Executive, Robb Wolf, Abel James, the Fat Burning Man, WellnessMama, Dr. Dom-inic D’Agostino, Dr. Ken Ford, Chris Kresser and best selling nutrition authors JJ Virgin, Dr. Mark Hyman and Dr. David Perlmutter.. Dry Farm Wines is also the Official Wine for many of the leading U.S. health and performance conferences, including Paleofx, Dave Asprey’s BulletProof Conference, Peter Diamondis’s A360, Joe Polish’s Genius Network Conference, LOWCARBUSA, Baby Bathwater Institute, The Environmental Health Symposium, KetoKademy, Metabolic Health Summit and JJ Virgin’s Mindshare Summit. Dry Farm Wines are also friendly to Low Carb, Paleo, ketogenic and diabetic low sugar diets. Dry Farm Wines have no impact on blood glucose or ketone production. Dr. Dominic D’ Agostino, widely considered the most influential ketogenic research scientist in North America also endorses Dry Farm Wines. Jimmy Moore, the best selling author of Keto Clarity and a leading advocate for the ketogenic diet also endorses Dry Farm Wines. Dry Farm Wines is the only lab tested, all natural health quantified wine merchant in the world that bio-hacks wine; quantifying organic and natural farming practices, as well as low intervention natural winemaking practices. Dry Farm Wines curates all natural pure real wines from all over the world, working with small family farms that are committed to producing pure natural wines. Dry Farm Wines is also proud to be the largest natural wine merchant in the world, supporting small family organic farms all over the world. Todd is a self-described Biohacker who practices daily meditation, Wim Hof breathing, cold thermogenesis, a ketogenic diet, daily 22 hour intermittent fasting and he is a fitness enthusiast. He is also a frequent speaker on the topics including; ketogenic diet and lifestyle, meditation, company culture and business performance. Dry Farm Wines has grown over 675x in revenue since its 2015 founding making it one of the fastest growing private companies in the U.S., doing so without any debt or investors.   www.DryFarmWines.com/LifestyleLocker https://www.youtube.com/c/DryFarmWines https://twitter.com/dryfarmwines https://www.instagram.com/dryfarmwines/ --- www.LifestyleLocker.com/DryFarmWines www.instagram.com/drjoshhandt www.facebook.com/lifestylelocker www.twitter.com/drjoshhandt www.linkedin.com/drjoshhandt YOUTUBE iTunes- Lifestyle Locker Radio

Hollis Carter is a serial entrepreneur from the digital space with an incredible background in internet marketing, sales, and strategy, with? a modern-day philosopher’s outlook on life, and zest for living. Today, Hollis talks about the Baby Bathwater Institute, maintaining balance when working with a partner, transparency in leadership, the importance of quality over quantity, establishing a brand personality, and why we need to be physically present and truly connect with people.On today’s podcast:What is the Baby Bathwater Institute?Maintaining balance when working with a partnerTransparency in leadershipQuality over quantityEstablishing a brand personalityThe importance of connection and being truly present with othersLinks:BabyBathwater.comBabyBathwaterInstitute.comFull show notes at: http://corporateunplugged.com/podcast/ See acast.com/privacy for privacy and opt-out information.

Ron Lynch is a legend among his friends and those who know him, many reasons stick out with me but the most important one is how he gives very freely of his knowledge and time, the call him “The Marketing Mercenary”. I met Ron in June last year on a private Island in Croatia, some may hear me mention the “Baby Bathwater Institute”, this was their annual European retreat where Ron was one of the presenters in the outdoor pavilion under a beautiful sky and surrounded by crystal clear waters, the last place you would typically want to sit and listen to a lecture… Enter Ron Lynch: I was Riveted from the very beginning because Ron involved his audience from the very first word and gave us tools to use for mindset, business and life in general that simply filled the gaps. A humbler person is hard to find but his feedback is priceless, coupled with his very direct BS detector you are in for a treat when you meet Ron. I know you will enjoy this episode greatly! Reach out to Ron here: http://bigbabyagency.com   From Stevens Desk: NEW! The Last Goal Setting Course You Will Ever Need - https://steven-kuhn.mykajabi.com/the-last-goal-setting-course Transform Promises to Routines, Routines to Habits, and Habits into the Accountability System You Crave REMEMBER: When you join my group consulting program here (https://steven-kuhn.com/immediate-impact-revenue-program/), you get discounts on all future training and have access to my team and I 24/7! If you have not done it yet, grab your FREE guide on creating IMMEDIATE REVENUE!

Meet Todd White, of Dry Farm Wines. We had a fascinating conversation about the wine industry and how larger companies are  buying out small companies in the USA and other countries. Wine is not what it used to be. The large companies are still masquerading as smaller companies but the quality of the wine has gone down, win are buying created in large factories and the percentage of alcohol has increased to created a stronger wine for the general public. This has taken away from not only the taste and quality but the health aspects of wine.  We both discuss our bad side effects from drinking commercial wines and how if feels like drinking poison. Todd created his company because of this and he wanted to create a way for health minded people who were really watching their sugar and alcohol intake to still be able to enjoy drinking wine.  By doing his due diligence and sourcing unique vineyards in Europe where they still care about the quality of the wine, he was able to start bottling some really unique and delicious healthy wines. He sources from  small farms in places like Italy where farms are family owned and run.  Daily practice of fasting all day and eating only one meal at night while also enjoying a bottle of wine. This practice of fasting for 22 hours a day has helped Todd to become lean and sharp-minded while running his company. He has been practicing his fasting methods for 4 ½ years and has been able to stay in ketosis this way. It took him about a month to adapt to eat this way. Now he doesn't need to eat during the day and is not hungry.  Willpower doesn't work and how you need to have a routine that you can stick to. To create a lifestyle of eating well on a Ketogenic diet and pay attention to how food affects you. Only then can you create eating as part of a healthy lifestyle instead of a diet or eating to sedate your thinking mind. Meditation and how doing even just 20 minutes a day minimum can help you have a happier life and can also help you stick to what's important to you in life. It can help you to  avoid using foods, drugs and alcohol and movies as escapism. Sometimes we check out because the trauma of thought is too stressful. That's why meditation  is so popular now, it's because it works. Cold Therapy: One of Todds practices daily is a freezing cold shower to start his day. He feels this creates a huge amount of energy for his workouts and for his day and he feels euphoric when he does it. It's not for bathing,  that comes later, it's just for jump starting his body. He practices the Wim Hof method of breathing which is a deep breathing and breath holding technique which can help boost the immune system and help to  withstand the cold temperatures much better. Cold exposure scientific studies show that it increases brown fat in your body which burns more calories and the studies showed an 80% increase in the metabolic fat burning rate. Mice who were exposed to cold therapy ate more than their counterparts and weighed less. It is also great for reducing inflammation in the body. Whether it's an injured limb or just overall chronic inflammation, cold baths and showers can help! Try starting with just 1 minute in cold water a day and increase your time to get up to 5 minutes. Ice baths same thing.  Wim Hof breathing  was mentioned, here is his information: https://www.wimhofmethod.com/ Fasting-. Todd has done extended fasting for 3-5 days at a time and is now interested in trying the fasting mimicking diet by adding bone broth to his diet. He has really good success with all kinds of fasting but believes that 3-5 days of a water fast can impart huge benefits.  More info about fasting: https://purejoyplanet.com/?s=fasting Training- Todd likes to exercise between 30-50 minutes for the benefits it has on his overall mental wellness. However when he doesn't have time, he loves the 10 minute high intensity interval training. He says he really benefits from those as well. You can even just go find a hill somewhere if you are traveling and sprint up then jog back down. Or use the gym at the hotel and do the treadmill on a high incline setting for similar results.   For the 1 cent bottle of wine go to http://dryfarmwines.com/purejoy Social: https://www.instagram.com/dryfarmwines/   Todd White Dry Farm Wines Founder | Health Evangelist todd@dryfarmwines.com (m)707-968-9700 (o) 707-944-1500 skype: dryfarmwines All social media: dryfarmwines   Todd has been serial entrepreneur and creator since he was age 17.   Today, after 15 years in the wine business his life is dedicated to educating and helping people make better choices about food, nutrition, and how they think about consuming alcohol. He is the founder of Dry Farm Wines; a writer, speaker, and a leading authority on healthy organic/natural wines and the importance of micro-dosing alcohol for health, longevity, and vitality. Todd's passion is unlocking the best way to enjoy alcohol, how to enjoy the benefits of moderate consumption while avoiding the negative outcomes. Todd has been the featured guest on many of the Nation's leading health influencer podcasts including Dave Asprey's Bulletproof Radio, Mark Sisson's Primal Blueprint, Ben Greenfield Fitness, Abel James's Fat Burning Man, Robb Wolf's Paleo Solution, Drew Manning's FIT2FAT2FIT and Jimmy Moore Livn Low Carb show.   Dry Farm Wines is endorsed by many leading U.S. health influencers including Mark Sisson's Primal Blueprint, Dave Asprey's BulletProof Executive, Robb Wolf, Abel James, the Fat Burning Man, WellnessMama, Dr. Dominic D'Agostino, Dr. Ken Ford, Chris Kresser and best selling nutrition authors JJ Virgin, Dr. Mark Hyman and Dr. David Perlmutter.. Dry Farm Wines is also the Official Wine for many of the leading U.S. health and performance conferences, including Paleofx, Dave Asprey's BulletProof Conference, Peter Diamondis's A360, Joe Polish's Genius Network Conference, LOWCARBUSA, Baby Bathwater Institute, The Environmental Health Symposium, KetoKademy, Metabolic Health Summit and JJ Virgin's Mindshare Summit.   Dry Farm Wines are also friendly to Low Carb, Paleo, ketogenic and diabetic low sugar diets. Dry Farm Wines have no impact on blood glucose or ketone production.  Dr. Dominic D' Agostino, widely considered the most influential ketogenic research scientist in North America also endorses Dry Farm Wines. Jimmy Moore, the best selling author of Keto Clarity and a leading advocate for the ketogenic diet also endorses Dry Farm Wines.   Dry Farm Wines is the only lab tested, all natural  health quantified wine merchant in the world that bio-hacks wine; quantifying organic and natural farming practices, as well as low intervention natural winemaking practices. Dry Farm Wines curates all natural pure real  wines from all over the world, working with small family farms that are committed to producing pure natural wines. Dry Farm Wines is also proud to be the largest natural wine merchant in the world, supporting small family organic farms all over the world.   Todd is a self described Biohacker who practices daily meditation, Wim Hof breathing, cold thermogenesis, a ketogenic diet, daily 22 hour intermittent fasting and he is a fitness enthusiast. He is also a frequent speaker on the topics including; ketogenic diet and lifestyle, meditation, company culture and business performance. Dry Farm Wines has grown over 675x in revenue since its 2015 founding making it one of the fastest growing private companies in the U.S., doing so without any debt or investors.   Get your 1 cent bottle of wine: Dryfarmwines.com/purejoy   Info for my healthy tip of the week is from : https://www.selfhacked.com/blog/12-reasons-embrace-cold/ Learn more about our LOVECAMP trainings and online courses Try Elaina's Favorite Healthy products! Your purchases help support  me to keep bringing you this free podcast. So thank you in advance!

Jesse Elder ~ Mindset Coach and Founder of JesseElder.com ~ Current Series ~ 100 Interviews with 100 Location-Independent Entrepreneurs that have over $1,000,000 in Annual Revenue I recently met today's guest on an island in Croatia at the most impressive business conference I had ever been to. It was called Baby Bathwater Institute and on the island were many of the world's top entrepreneurs/inventors/investors and thought leaders. A few of them include Jamie Wheal the co-founder of Flow Genome Project and author of Stealing Fire, Trevor Chapman who hosts a top-five business podcast on iTunes. Jack Charles Alloca, one of the worlds top neuroscientist. The men that spend the most amount of money on YouTube and Google Ads totaling in hundreds of millions of dollars a month and the marketing genius that took GoPro from $16 million to $600 million.  There was also one individual that wasn't as well known but just as impressive. His name is Jesse Elder and he is the guest on our show today. Jesse is an entrepreneur, international speaker and black belt in Taekwondo. He started out building multiple martial arts schools in Texas as a young man eventually selling them to follow another vision he had to build his personal brand and become a mindset coach. I have seen A LOT of mindset coaches out there, and I can honestly say, I think he is one of the best I have ever encountered. Jesse has a way to him that can captivate those that are around him, and after I attended one of his talks, I remember how much in awe the audience of incredibly successful entrepreneurs was afterwards. Fortunate for us, Jesse was kind enough to come on the show! And by the way, this is without a doubt one of my favorite interviews. On the show, Jesse talks about mindset in a much different way than I had ever heard. He shares tips on enhancing creativity and the importance of using that creativity in our businesses. He shares about his years teaching martial arts, the importance of understanding what is useful vs. what is truth, a powerful four-phase meditation and he also tells us about his experience fighting in underground fight clubs and being in waking delta state-of-mind.   07:00: Increasing and Enhancing Creativity 10:30: Having Too Many Awesome Creative Ideas to Implement 12:05: Losing Inspiration on an Idea or Goal 14:50: Who is Jesse Elder? 22:30: Finding Integrity Through Underground Fight Clubs 28:15: Applying Concepts That Are Based on Results 32:40: Know When You Need to Follow a New Path in Life 37:20: Jesse's Daily Routine 40:10: The Four Phase Meditation 49:10: Waking Delta Brainwaves 55:05: Gamma State of Mind 1:01:20: Jesse on Implementing Goals   Contact Info:   JesseElder.com

Did you know that conventional wines can contain up to 76 additives that are NOT required to be listed on the label?! Want to know more about what toxic ingredients might be hiding in your wine? Curious how you can know if your wine is safe and what we recommend for wine consumption? Tune in to hear Ali and Becki interview Todd White, founder of Dry Farm Wines on how he got started in the natural wine business and how his company is looking to change the way we drink wine!   In this episode, Ali and Becki interview Todd on the scary and shady stuff that is going on in the wine industry and how his company is different. Wine has been consumed for 8,000 plus years and can be part of a balanced diet and lifestyle, but unfortunately the commercial wine industry has taken a turn for the worst with no regulation on labeling of wine and hidden colorants, pesticide residue and excessive sugar in most wines on the market. Todd is a wealth of knowledge on all things wine, from irrigation to fermentation to the many benefits of wine consumption. Learn about the extensive testing process Dry Farm Wines goes through to select only the top quality and safest wines to bring to consumers, emerging trends in the industry and his take on food and wine pairings!   Also in this episode: The Dry Farm Wines Story & Todd’s Background The Dirty Truth on Wine Additives Irrigation Fermentation How Wine Becomes Sugar Free Benefits of Wine Consumption Food Pairings Trends in the Wine Industry   Get a bottle for a penny with your first order using this link: dryfarmwines.com/alimillerRD   More about Todd White: Todd has been serial entrepreneur and creator since he was age 17.   Today, after 15 years in the wine business his life is dedicated to educating and helping people make better choices about food, nutrition, and how they think about consuming alcohol. He is the founder of Dry Farm Wines; a writer, speaker, and a leading authority on healthy organic/natural wines and the importance of micro-dosing alcohol for health, longevity, and vitality. Todd’s passion is unlocking the best way to enjoy alcohol, how to enjoy the benefits of moderate consumption while avoiding the negative outcomes. Todd has been the featured guest on many of the Nation’s leading health influencer podcasts including Dave Asprey’s Bulletproof Radio, Mark Sisson’s Primal Blueprint, Abel James’s Fat Burning Man, Robb Wolf’s Paleo Solution, Drew Manning’s FIT2FAT2FIT and Jimmy Moore Livn Low Carb show.   Dry Farm Wines is endorsed by many leading U.S. health influencers including Mark Sisson’s Primal Blueprint, Dave Asprey’s BulletProof Executive, Robb Wolf, Abel James, the Fat Burning Man, WellnessMama, Dr. Dominic D’Agostino, Dr. Ken Ford, Chris Kresser and best selling nutrition authors JJ Virgin, Dr. Mark Hyman and Dr. David Perlmutter.. Dry Farm Wines is also the Official Wine for many of the leading U.S. health and performance conferences, including Paleofx, Dave Asprey’s BulletProof Conference, Peter Diamondis’s A360, Joe Polish’s Genius Network Conference, LOWCARBUSA, Baby Bathwater Institute, The Environmental Health Symposium, KetoKademy, Metabolic Health Summit and JJ Virgin’s Mindshare Summit.   Dry Farm Wines are also friendly to Low Carb, Paleo, ketogenic and diabetic low sugar diets. Dry Farm Wines have no impact on blood glucose or ketone production.  Dr. Dominic D’ Agostino, widely considered the most influential ketogenic research scientist in North America also endorses Dry Farm Wines. Jimmy Moore, the best selling author of Keto Clarity and a leading advocate for the ketogenic diet also endorses Dry Farm Wines.   Dry Farm Wines is the only lab tested, all natural  health quantified wine merchant in the world that bio-hacks wine; quantifying organic and natural farming practices, as well as low intervention natural winemaking practices. Dry Farm Wines curates all natural pure real  wines from all over the world, working with small family farms that are committed to producing pure natural wines. Dry Farm Wines is also proud to be the largest natural wine merchant in the world, supporting small family organic farms all over the world.   Todd is a self described Biohacker who practices daily meditation, Wim Hof breathing, cold thermogenesis, a ketogenic diet, intermittent fasting and he is a fitness enthusiast. He is also a frequent speaker on the topics including; ketogenic diet and lifestyle, meditation, company culture and business performance. Dry Farm Wines has grown over 675x in revenue since its 2015 founding making it one of the fastest growing private companies in the U.S., doing so without any debt or investors.  

An island in Croatia with the CTO of Kyvio, Steven van der Peijl and a couple hundred 7-figure entrepreneurs! This is our review of Baby Bathwater Island Croatia Hey listeners, welcome back to the show!  Do you know what a benchmark is? A benchmark is one of those times in your life that you know that you know that you know life completely changes after that moment. Today's podcast is about one of those moments. Last week, I just got back from my first Baby Bathwater Institute event on an island in Croatia.  A small group of us attended including a good friend Steven the CTO of Kyvio.  We were both absolutely blown away by the experience, so much that we had to hop on the podcast and create a follow-up episode for the event.  If you are thinking about checking out Baby Bathwater make sure you tune it. I think we can help you make up your mind!   “It kind of feels like we were playing Mario Bros. and we went a random tube in Level 2 and ended up in Level 10!”  Steven quoting Idahosa Ness   02:10: What is Baby Bathwater Island and Why Are We Talking About It? 08:40: How to Immediately Apply What You Learn at a Conference? 13:35: Arriving on the Island     Honorable Mentions:   Necker Island https://en.wikipedia.org/wiki/Necker_Island_(British_Virgin_Islands)   Idahosa Ness https://www.mimicmethod.com/   DCxLisbon   DNX Festival https://www.dnxfestival.com/   Jesse Elder https://www.jesseelder.com/   The D.C. (Dynamite Circle) http://www.tropicalmba.com/dc/   Dry Farm Wines https://www.dryfarmwines.com/   Alex Brown, co-founder of Dollar Beard Club http://thealexbrown.com/   Ron Lynch http://bigbabyagency.com/case-study-gopro/   Cat Howell https://cathowell.com/   Trevor Chapman https://www.trevorchapman.com/home   Vishen Lakhiani http://www.mindvalley.com/   Steve Olsher https://steveolsher.com/   Tribe47 https://tribe47.com/   Get Shit Done Live Productivity Workshops https://www.thebusinessmethod.com/ Contact Info:   Baby Bathwater Institute http://babybathwater.com/   Steven van der Peijl https://kyvio.com/

Hollis Carter, Co-Founder of Baby Bath Water and the Video Sales Letter ~ Current Series ~ 100 Interviews with 100 Location-Independent Entrepreneurs that have over $1,000,000 in Annual Revenue Hey podcast junkies welcome back to the show and we are excited to share what we have in store for you today! Today the co-founder of Baby Bath Water Institute and internet marketing pro Hollis Carter is joining us on the show!  I know many of you are thinking…”Wait! Did he just say ‘Baby Bathwater Institute' and what does it have to do with internet marketing?” Let me explain.   Our guest today ‘Hollis' is an internet marketer from back in the day and today we chat on a variety of things from the Internet Marketing Wild Wild West, being the original creator of the video sales letter, and earning $4,000,000 then losing $250,000. He is also the co-founder of Baby Bathwater Institute, a private community of entrepreneurs making 7-figures and higher that also host conferences for 7-figure entrepreneurs and higher.   Currently, Baby Bath Water is hosting a retreat on an island in Croatia coming up on June 6th-11th and it will be full of incredible talks, masterminds and fun activities. I will be going and recommend if you can make it to join also. Later in the show Hollis and I chat about the formation of Baby Bathwater and the incredible company it has become today.   “We like feedback. We have really tough skin and we like negative feedback if we can get it, so we can make adjustments from it.” Hollis Carter   03:00: Boulder, Colorado 04:55: Who is Hollis Carter? 11:22: Hollis Creates The First Video Sales Letter Ever, Earns $4 Million and Loses $250,000 18:22: The Formation of Baby Bath Water 22:12: The Internet Marketing Wild Wild West 24:22: The Quit Picking Your Booger Niche 26:51: Understanding Your Learning Style 28:12: Gaining the Privilege of Ethics 35:21: Baby Bathwater Institute Rents an Island in Croatia for 7-Figure Entrepreneurs   “I've noticed when working with entrepreneurs...knowing your learning style is crazy important to figure out how to have success!” Hollis Carter Honorable Mentions:   Product Launch Formula https://jeffwalker.com/programs/   Dry Farm Wines https://www.dryfarmwines.com/   OnnIt Supplements https://www.onnit.com/ Contact Info:   https://babybathwater.com/

Todd has been serial entrepreneur and creator since he was age 17. Today, after 15 years in the wine business his life is dedicated to educating and helping people make better choices about food, nutrition, and how they think about consuming alcohol. He is the founder of Dry Farm Wines; a writer, speaker, and a leading authority on healthy organic/natural wines and the importance of micro-dosing alcohol for health, longevity, and vitality. Todd’s passion is unlocking the best way to enjoy alcohol, how to enjoy the benefits of moderate consumption while avoiding the negative outcomes. Todd has been the featured guest on many of the Nation’s leading health influencer podcasts including Dave Asprey’s Bulletproof Radio, Mark Sisson’s Primal Blueprint, Abel James’s Fat Burning Man, Robb Wolf’s Paleo Solution, Drew Manning’s FIT2FAT2FIT and Jimmy Moore Livn Low Carb show. Dry Farm Wines is endorsed by many leading U.S. health influencers including Mark Sisson’s Primal Blueprint, Dave Asprey’s BulletProof Executive, Robb Wolf, Abel James, the Fat Burning Man, WellnessMama and best selling nutrition author JJ Virgin. Dry Farm Wines is also the Official Wine for many of the leading U.S. health and performance conferences, including Paleofx, Dave Asprey’s BulletProof Conference, Peter Diamondis’s A360, Joe Polish’s Genius Network Conference, LOWCARBUSA, Baby Bathwater Institute, The Environmental Health Symposium, KetoKademy and JJ Virgin’s Mindshare Summit. Dry Farm Wines are also friendly to Low Carb, Paleo, ketogenic and diabetic low sugar diets. Dry Farm Wines have no impact on blood glucose or ketone production.  Dr. Dominic D’ Agostino, widely considered the most influential ketogenic research scientist in North America also endorses Dry Farm Wines. Jimmy Moore, the best selling author of Keto Clarity and a leading advocate for the ketogenic diet also endorses Dry Farm Wines.  Dry Farm Wines is the only lab tested, all natural  health quantified wine merchant in the world that bio-hacks wine; quantifying organic and natural farming practices, as well as low intervention natural winemaking practices. Dry Farm Wines curates all natural pure real  wines from all over the world, working with small family farms that are committed to producing pure natural wines. Dry Farm Wines is also excited to be the largest resellers of natural wines in the world. Todd is a self described Biohacker who practices daily meditation, Wim Hof breathing, cold thermogenesis, a ketogenic diet, intermittent fasting and he is a fitness enthusiast. He is also a frequent speaker on the ketogenic lifestyle and is completing a cookbook on the ketogenic diet and lifestyle to be released this fall called KetoWell. He was most recently the featured ketogenic speaker at 2016 BulletProof Annual Conference on Biohacking.    Connect with Todd: Website: https://www.dryfarmwines.com Facebook: @dryfarmwines Twitter: @dryfarmwines Instagram: @dryfarmwines   Gift: Get a 1¢ bottle of wine when you place your first order at: http://dryfarmwines.com/thorconklin   PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   SPONSORS & FREE OFFERS Audible - Free Audio Book & 30 Day Trial  Blue Apron -  $30 Off Your First Order   Acuity Scheduling - Stop Wasting Time Setting Up Meetings Peak Accountability - http://www.thorconklin.com/accountability/ Thank you once again for listening Please follow us on: Facebook: Thor Conklin    Twitter: @ThorConklin Website: http://www.thorconklin.com   ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation    #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.   Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.   Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.

The reason this podcast is called All Selling Aside is that it's not about selling. Instead, it's about building rapport and relationships. If you hate to sell, keep listening, because I'll teach you painless methods to attract and convert more premium clients and win the game of sales conversion. Whether you're a coach, consultant, or other service professional who wants more premium clients but doesn't enjoy the selling process, this is the podcast for you. In this first episode, you'll learn three key insights that are critical to making you a highly skilled ethical influencer. You'll learn the greatest sales lesson I ever learned -- from a park bench in Los Angeles! I'll share the time-tested sales strategy I stumbled upon in the QVC green room, and you'll learn how Socratic selling stops embarrassing sales encounters. In 1989, I found myself sitting devastated on a park bench in MacArthur Park, Los Angeles. 18 months before, I had started a brand new frozen yogurt shop and bakery. That day, I had watched an auctioneer sell my equipment for cents on the dollar. On my way home, I stopped in MacArthur Park and sat on that fateful bench where, to my surprise, I learned everything I needed to know about selling, persuasion, marketing, and influencing others. While sitting on that bench, I saw an old woman buy birdseed and walk toward the pigeons holding it in the palm of her hand. What do you think the pigeons did? They walked away! They didn't walk toward her until she started walking away from them. She repeated this dance, and I noticed the pigeons got closer and closer every time. Finally, she knelt, and a pigeon plucked birdseed from the palm of her hand. Soon, there were pigeons everywhere, eating what she was offering. Next, a young boy wanted to achieve the same results as the woman had. He bought birdseed, held it in his hand, and ran at the pigeons. Of course, they flew away. He threw the birdseed at them in frustration, and left. This is exactly how sales works. For the old woman, making the first “sale” was the hardest. After that, the second, third, fifth, and twentieth pigeons were easy! The dance, too, is important; you need to establish trust first. This is where the young boy failed. A few years later, I was I was working for Guthy-Renker in the infomercial and direct sales spot TV business. I had a theory that if something worked on television, it might sell even better on one of the home shopping networks like QVC, so I flew to QVC and made a presentation for a VHS video by Ray Stevens. QVC accepted the offer of putting him on the station. During that QVC presentation, the product sold out. More importantly, I was able to use the experience to glean valuable information on why we weren't having any luck making sales in big cities on the coasts. You can do the same thing online, and increase sales while saving yourself embarrassment. If you find that saying a certain thing leads to sales, keep saying that thing. Here's a quick recap of the three main points we covered in this first episode: The first sale takes the most effort, so work the hardest for this sale. The second sale is faster and easier, because you have a relationship. The Socratic method of discovery and asking questions is a key to making sales.   In This Episode: [01:05] - Alex welcomes listeners to the podcast and explains who will benefit from tuning in. (Hint: if you want to influence others, make more sales, hate to sell, and/or want to attract more premium clients, this is for you!) [01:38] - Ethical influence is central to our discussions, Alex explains, and addresses some of the other topics that will be explored. [02:51] - Alex shares a story about an event in the summer of 1989. He talks about an old woman who lured pigeons to her hand with birdseed. [06:55] - After the old woman lured in the pigeons, a young boy wanted to achieve the same outcome. Alex explains what happened, and why this second attempt was nowhere near as successful as the first. [08:24] - Alex didn't realize the lesson at the time when he was $242,000 in debt in 1989. It wasn't until a decade later that he learned the lesson that the woman and pigeons had inadvertently taught him. [09:39] - In 1992, Alex was back on his feet and doing well in another business. He shares the story of the next steps of his career and learning process. [12:37] - Alex describes what he did after he made a successful presentation to QVC for Ray Stevens. He explains how he figured out which things that Ray said made the most difference in terms of making actual sales. [14:23] - They hadn't had any luck selling Ray's video in the big cities or on the coasts; it only sold in the South. Alex used the information he figured out from the QVC experience to tweak a commercial, and started selling in the big cities. [16:09] - You can do the exact same thing on the internet, Alex points out. This is how Socratic selling works! [16:32] - We learn about one of Alex's Alexisms in his book Alexisms: “the only thing worse than going in the wrong direction is going in the wrong direction enthusiastically.” He explains how this relates to selling, and reveals what he asks when he starts with a sales team. [17:51] - Alex explains the reason that this podcast is called All Selling Aside. [18:18] - Alex offers a quick review of the specific insights he has revealed in this episode. [19:27] - Please go to this link and write a review with your biggest takeaway or “ah hah!” moment from this episode. [20:30] - Alex has one final gift for listeners: a complimentary copy of his book Alexisms. Tune into the episode to learn how to get your free copy! [21:29] - Alex wraps things up with a special thanks to his friend Michael Lovitch of the Baby Bathwater Institute. [22:10] - Don't forget to tune in next week for an episode explaining why seeding is the new selling!   Links and Resources: Alex Mandossian MarketingOnline.com Skipio - where mass business texting gets personal! QVC Socrates MacArthur Park Guthy-Renker Tony Robbins Alexisms by Alex Mandossian All Selling Aside on iTunes Michael Lovitch Baby Bathwater Institute

Today we have Michael Lovitch who went from founding the Hypnosis Network to coFounder of Real Dose Nutrition that has had over 360,000 customers to the co founder of Baby BathWater Institute. Our mutual friend David Gonzalez introduced us and said... "Michael has been a friend for many years, he started a seven-figure publishing company and an eight-figure nutritional supplement company. But more importantly, the time and care that he and Hollis put into the Baby BathWater event is nuts…" Here’s a glimpse of what you’ll learn: [0:55] Jeremy introduces his guest, Michael Lovitch. [2:00] Michael tells his story, the cliff notes version. [5:30] What drove Michael to create Baby BathWater? [10:00] Events that get crazy! [12:00] Lessons learned from the first Baby BathWater event. [21:00] Great advice that Michael has learned along the way. [23:30] Speakers who have made an impact at Baby BathWater events. [28:00] How Michael and his business partner divide their work. [30:30] Filters Michael uses to sort who comes to his events. [35:30] Michael talks about his work with supplements. [40:00] The vision for the future of Baby BathWater. [45:00] Michael talks about how he became a hotwings champion. [48:30] How does Michael’s family fit into his business? In this episode… What would it mean for you to be part of a close knit and transformative entrepreneurial community? Imagine joining a community that cuts through all the clutter and typical bells and whistles that most masterminds have, doesn’t that sound nice? On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader, Michael Lovitch. Michael looked out at the masterminds and networking opportunities available to entrepreneurs like him and got angry that there wasn’t a place that was fun, relaxing, and actually worth his time. That anger fueled his pursuit of a dream called Baby BathWater. To hear more about Michael’s story and what Baby BathWater is all about, make sure to listen to this episode! What is Baby BathWater? Why should busy entrepreneurs and business leaders take the time to join? On this episode of Inspired Insider, you’ll hear from Baby BathWater co-founder, Michael Lovitch. Michael explains how he came to dream up Baby BathWater with his business partner, Hollis Carter and how they got their experiment off the ground with mixed results. It's fascinating to hear such a fresh and out of the box approach to an event model that many business leaders have become disinterested in. Catch all of Michael’s insights and enthusiasm for what they’ve created on this episode! How comfortable are you with sharing your shortcomings? Do you know what they are? Have you taken steps to mitigate the damage they can cause both personally and professionally? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Michael Lovitch. Michael talks about his career leading successful businesses and endeavors but he’s not one to shy away from where he’s made mistakes. He goes on to explain how he has been able to understand which areas of business that he’s not able to manage well and how he has been able to make some wonderful connections to help shore up those deficiencies. If you’d like to hear more about Michael’s journey, make sure to listen to this episode! What does teamwork mean to you? How about partnership? Is it an equal division of labor or is something more complicated than that? Imagine approaching a partnership in a way that breeds creativity and freedom. On this episode of Inspired Insider, you’ll hear from business leader Michael Lovitch. Michael opens up about how his business partnership with Hollis Carter works and how they both come to the partnership with the idea that they want to help free up the other person to do what they excel at. It’s fascinating to hear Michael’s approach to building and maintaining a partnership - make sure you don’t miss this opportunity to hear all about it! Do you have a vision for where you’d like to be personally and professionally in the next five years? Does your company have a vision that they’ve developed and worked to get everyone on board with? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Michael Lovitch. Michael goes over how he has set a vision and plan in place that will take his company, Baby BathWater into the next stage of growth and experimentation. Find out what kind of leader it takes to move forward such an innovative and radical new concept like Baby BathWater - leaders like you will find lots of value in what Michael has to offer! Resources Mentioned on this episode Baby BathWater’s website: babybathwater.com Man vs. Food Hypnosis Network   Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Today we have Michael Lovitch who went from founding the Hypnosis Network to coFounder of Real Dose Nutrition that has had over 360,000 customers to the co-founder of Baby BathWater Institute. Our mutual friend David Gonzalez introduced us and said... "Michael has been a friend for many years, he started a seven-figure publishing company and an eight-figure nutritional supplement company. But more importantly, the time and care that he and Hollis put into the Baby BathWater event is nuts…"  Here’s a glimpse of what you’ll learn: [0:50] Jeremy’s introduction to his guest, Michael Lovitch. [3:40] Michael talks about his family and his dream growing up. [4:50] The vision for Baby Bathwater. [8:00] Who does Michael go to for advice? [9:30] Michael talks about being a hotwings champion. [13:00] Work life balance. In this episode… Do you know the power of networking? Have you made the right connection at the right time that ended up having a significant impact on your life? Michael Lovitch and his team at Baby Bathwater wants every business leader to make meaningful connections through the power of networking. Michael’s vision is unique from most “networking” circles, he doesn’t want people to pitch or sell to their peers, he wants them to truly connect. To hear more about Baby Bathwater and Michael’s story, make sure to listen to this episode of Inspired Insider! What are you dreaming about right now? What are you working toward that keeps you up at night and fuels your passion? Hold on tight to that dream and press through difficulty you run into along the way, it’s worth it! On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader Michael Lovitch. He talks about his dream project, Baby Bathwater and how it has taken off and seen great success over the last three years. You can catch Michael’s excitement as he shares about the future of Baby Bathwater and the awesome things that he and his team are dreaming of. This is a powerful and exciting episode that you don’t want to miss! Do you have people in your life you can trust that will help propel you to the next level of success in life and business? People that you place around you and that you allow to have influence in your life can make a huge impact on the degree of success you experience. On this episode of Inspired Insider, Michael Lovitch shares how he has been able to cultivate critical relationships that have made a significant difference in his life. If you’d like to hear more of Michael’s story, make sure to catch this episode! Can you really have a thriving family life and a successful career in business? Many leaders and entrepreneurs struggle with finding the right formula for a healthy work-life balance. On this episode of Inspired Insider, you’ll hear from successful business leader Michael Lovitch and his take on integrating his family life with his professional endeavors. He graciously shares how he and his wife work together to raise their daughter and how they’ve been able to bring her along on their journey as entrepreneurs. This is a fascinating episode that you don’t want to miss! Resources Mentioned on this episode Baby BathWater’s website: babybathwater.com Man vs. Food Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Hollis is the Founder of 4 successful online businesses – all bootstrapped and turned into 6-7 figure virtual businesses in less than a year. He’s been involved in Internet marketing for 10+ years in various facets. He spends most of his time working on growing the Baby Bathwater Institute and figuring out how to live a happy, healthy life.

Hollis is the Founder of 4 successful online businesses - all bootstrapped and turned into 6-7 figure virtual businesses in less than a year. He’s been involved in Internet marketing for 10+ years in various facets. He spends most of his time working on growing the Baby Bathwater Institute and figuring out how to live a happy, healthy life.