Podcast appearances and mentions of Michael R Solomon

The New Chameleons: How to Connect with Consumers Who Defy Categorization by Michael R. Solomon Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them READ MORE The post Chris Voss Podcast – The New Chameleons: How to Connect with Consumers Who Defy Categorization by Michael R. Solomon appeared first on Chris Voss Official Website.

The New Chameleons: How to Connect with Consumers Who Defy Categorization by Michael R. Solomon

Michael Solomon is a highly sought-after Consumer Behaviour, Customer Trends and Marketing media commentator. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, The Wall Street Journal, AdWeek, Newsweek and Time. He is featured in numerous podcasts and webinars for audiences around the world. Michael is the author of many bestselling textbooks and trade books on topics including consumer behaviour, marketing, advertising, retailing and social media. Some of his clients are Intel, BMW, Calvin Klein, LinkedIn, Levi's, Ebay, Ford, UGG and so on. We all know those brands!In this week's episode, Michael talks about how to drive consumer engagement for your brand, how to understand the next generation of consumers, go over the basic principles of marketing and their relevance for building a brand in 2022 and more..TL; DR:1. Evaluate your customers in terms of lifetime cash value (LCV) rather than a more myopic focus on the short-term 2. Ask your customers how you're doing 3. Enlist some of your best customers to help you co-create your business. 4. Sell the benefits, not the features.5. Encourage everyone to think about their brand as a story.6. Get a deeper understanding of why your customers might consume your brand and what it means to them.7. Focus on building social proof to drive customer engagement. (Attend events, speak to people of authority in your audience, get awards, use referrals)Extra ResourcesGet "The New Chameleons: How to Connect With Consumers Who Defy Categorization" - NEW BOOKLearn How To "Engage Your Bored Customers Into Brand Fanatics" - NEW COURSE "We don't buy things because of what they do, we buy them because of what they mean." See you next week!Chris Cownden See acast.com/privacy for privacy and opt-out information.

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I'm your host, Trond Arne Undheim (@trondau), futurist, author, investor, and serial entrepreneur. Join me as I discuss the societal impact of deep tech such as AI, blockchain, IoT, nanotech, quantum, robotics, and synthetic biology, and tackle topics such as entrepreneurship, trends, or the future of work. On the show, I interview smart people with a soul: founders, authors, executives, and other thought leaders, or even the occasional celebrity. Futurized is a bi-weekly show, preparing YOU to think about how to deal with the next decade's disruption, so you can succeed and thrive no matter what happens. Futurized—conversations that matter. In episode 112 of the podcast, the topic is: The Future of Marketing is Curation. Our guest is Professor Michael R. Solomon, Ph.D, Saint Joseph's University, author of the book The New Chameleons: How to Connect with Consumers Who Defy Categorization. After listening to the episode, check out: Michael R. Solomon: https://www.michaelsolomon.com/ The New Chameleons: How to Connect with Consumers Who Defy Categorization: https://www.koganpage.com/product/the-new-chameleons-9781398600041  In this conversation, we talk about the future of consumerism and shopping, what objects mean to us and how that's changing. We discuss the postmodern consumer and the fact that traditional ways to categorize consumers is not helpful anymore. If you're new to the show, seek particular topics, or you are looking for a great way to tell your friends about the show, which we always appreciate, we've got the episode categories. Those are at Futurized.org/episodes. They are collections of your favorite episodes organized by topic, such as Entrepreneurship, Trends, Emerging Tech, or The Future of Work. That'll help new listeners get a taste of everything that we do here, starting with a topic they are familiar with, or want to go deeper in. The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books At this stage, Futurized is lucky enough to have several sponsors. To check them out, go to Sponsors | Futurized - thoughts on our emerging future. If you are interested in sponsoring the podcast, or to get an overview of other services provided by the host of this podcast, including how to book him for keynote speeches, please go to Store | Futurized - thoughts on our emerging future. We will consider all brands that have a demonstrably positive contribution to the future. Before you do anything else, make sure you are subscribed to our newsletter on Futurized.org, where you can find hundreds of episodes of conversations that matter to the future. I hope you can also leave a positive review on iTunes or in your favorite podcast player--it really matters to the future of this podcast.   You have just listened to episode 112 of the Futurized podcast, with host Trond Arne Undheim, futurist and author. If you are interested in Trond's products or services, feel free to check out Futurized.org/store, where you can book a keynote speech, become a sponsor or partner, request a podcast swap, or buy a few of Trond's books, such as Health Tech, Future Tech, Pandemic Aftermath, Disruption Games or Leadership From Below. If you are interested in all of Trond's projects, check out his website, Trondundheim.com which has links to his other podcasts as well as his public appearances. The topic was: The Future of Marketing is Curation In this conversation, we talked about the postmodern consumer who defies categorization. Trond's takeaway: Consumption is such a key part of contemporary society, yet so misunderstood. We all do it, so we all think we know why. This is not the case. Retailers are getting much better at personalized targeting, yet they also fail to predict consumer sentiment again and again, both short term and long term. Why? Because society is more complex than that. I'm glad it is. Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars. If you like this topic, you may enjoy other episodes of Futurized, such as episode 107, The Future of Art and Tech, episode 78, The Next Generation Marketplaces, or episode 52, The Future of Peer-to-Peer. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners. Futurized is created in association with Yegii, the insight network. Yegii lets clients create multidisciplinary dream teams consisting of a subject matter experts, academics, consultants, data scientists, and generalists as team leaders. Yegii's services include speeches, briefings, seminars, reports and ongoing monitoring. You can find Yegii at Yegii.org. The Futurized team consists of podcast host and sound technician Trond Arne Undheim, videographer Raul Edward D'Trewethan, and podcast marketer Nahin Israfil Hossain. Please share this show with those you care about. To find us on social media is easy, we are Futurized on LinkedIn and YouTube and Futurized2 on Instagram and Twitter: Instagram: https://www.instagram.com/futurized2/ Twitter (@Futurized2): https://twitter.com/Futurized2 Facebook: https://www.facebook.com/Futurized-102998138625787 LinkedIn: https://www.linkedin.com/company/futurized YouTube: https://www.youtube.com/Futurized Podcast RSS: https://feed.podbean.com/www.futurized.co/feed.xml See you next time. Futurized—conversations that matter.

What are the several fundamental changes in consumer behavior that are happening which you enumerate in your book The New Chameleons ? How has the pandemic affected consumer behavior, and what dominant patterns of behaviour can we expect in the new normal? How are the young consumer of today different ? What do they seek from brands and hence which type of brands do they prefer? How will automation and artificial Intelligence change the way we shop and organizations market? Professor Micheal Solomon answers the above questions as he takes us on a fascinating journey wherein he introduces the audience to two very different worlds: the real world where individual consumers float seamlessly from one connection to another, defying classification. And an alternative universe where marketers are still trapped by strictly defined consumer segments and media categories which bear no relationship to real customer behavior. Michael R. Solomon is professor of marketing in the Haub School of Business at Saint Joseph's University and he resides in Philadelphia, Pennsylvania. He advises global clients in leading industries on marketing strategies to make them more consumer-centric. He is the author of several leading textbooks on marketing and consumer behavior. Micheal on Linkedin : https://www.linkedin.com/in/michaelsolomon/ His Book The New Chameleons https://www.amazon.in/New-Chameleons-Connect-Consumers-Categorization/dp/1398600067 The Flow of Conversation 0:00 Introduction 0:50 End of Segmentation & Emergence of Chameleons 4:40 Gender Fluidity Dichotomy 6:43 Man Machine Dichotomy - Breaking Down Barriers 7:42 Athleisure Clothing - Out of Box Thinking 11:22 Young People & Their Relationships With Brands 17:45 AI & It's Impact on Marketing 21:32 Me vs. We Dichotomy - Teenagers Like B2B 25:04 Marketers Talk to Network and Not an Individual 28:00 Guiding Principles in the New Age- Consumers as Partners 31:02 Market Research in New Age - Web Scraping, Sentiment Analysis, Ethnography 36:44 Personally Speaking - Rapid Fire Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin https://www.linkedin.com/in/jasravee/ Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #marketsegmentation #consumerbehavior #consumerculture

Today's interview is with Don Schuerman, the CTO and Vice President of Product Marketing at Pegasystems. Don joins me today to talk about customer experience and digital transformation, what sort of grade he would give us for our performance through the pandemic, the need for more fluidity, the response to the need for greater empathy in customer and employee interactions, the collapse of the gap between rhetoric and activity, not losing the lessons of 2020, crushing complexity, what we have leaned about leadership and technology that we can carry forward and lastly the upcoming Pegaworld (www.pegaworld.com). This interview follows on from my recent interview – Customers are like chameleons – Interview with Professor Michael R. Solomon — and is number 386 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month. It's almost time for PegaWorld iNspire, the annual conference from Pegasystems. Join them online for free on May 4 from 9 a.m. – 11:30 a.m. Eastern Time (that's 2 p.m. – 4:30 p.m. UK time) to learn how the world's most impactful companies are driving digital transformation. They'll have compelling keynotes, demos, and case studies in a highly interactive virtual format and a few surprises as well. Go to www.pegaworld.com to register for free and check out the full agenda. I've attended the last several PegaWorlds in person, and virtually, and I can't recommend it highly enough, so go register today! That's www.pegaworld.com

Today's interview is with Michael Solomon, PhD who is Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia and the author of one of THE books, if not THE original book, on consumer behaviour. He joins us today not to talk about that book but a new one that he has just published called The New Chameleons: How to Connect with Consumers Who Defy Categorization, the difference between horizontal and vertical thinking, whether marketers really know their customers, whether there is a myth around the idea that customers want choice and other ideas that will help you build a better understanding of your customers. This interview follows on from my recent interview – What the democratisation of artificial intelligence (AI) means for customer experience – Interview with Matthew Nolan of Pega — and is number 385 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. NOTE: A big thank you goes out to the folks at Pega for sponsoring my podcast this month. It's almost time for PegaWorld iNspire, the annual conference from Pegasystems. Join them online for free on May 4 from 9 a.m. – 11:30 a.m. Eastern Time (that's 2 p.m. – 4:30 p.m. UK time) to learn how the world's most impactful companies are driving digital transformation. They'll have compelling keynotes, demos, and case studies in a highly interactive virtual format and a few surprises as well. Go to www.pegaworld.com to register for free and check out the full agenda. I've attended the last several PegaWorlds in person, and virtually, and I can't recommend it highly enough, so go register today! That's www.pegaworld.com

Consumers are changing but the marketing categories used to identify them have not. Global consumer behavior expert, Michael R. Solomon, joins Bobby to talk about how he wants marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment, and to discuss Michael's new book, 'The New Chameleons: How to Connect with Consumers Who Defy Categorization'. Listen and subscribe to Down to Business with Bobby Kerr on Apple Podcasts and Spotify.    Download, listen and subscribe on the Newstalk App.    You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.

Why must marketers revisit the fundamental, assumptions they make about their customers? MasterMind Minutes - One Guest - One Question - One Expert Answer in Minutes Not Hours - - Our Guest today is Dr. Michael R. Solomon, Ph.D. Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. Michael's mantra: We don't buy products because of what they do. We buy them because of what they mean. He advises global clients on marketing strategies to make them more consumer-centric, and he is currently directing Nielsen's revamp of its global Brand Health Model. As a Professor of Marketing (in the Haub School of Business at Saint Joseph's University in Philadelphia, U.S.A.), a sought-after keynote speaker, and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.” Question: In your latest book, you say that most businesspeople today think of their customers like diners in a traditional restaurant that specializes in one cuisine. But the reality is that many customers today are more like diners at an international buffet, who want to “graze” and select a wide range of menu items from many different cuisines. You say this important change, along with others, makes it essential for marketers to revisit some of the fundamental, unquestionable assumptions they make about their customers and how they need to relate to them. Can you tell us what you mean? Reach Michael at: michael@michaelsolomon.com https://www.michaelsolomon.com/ --- Support this podcast: https://anchor.fm/gary5396/support