Podcasts about offline media

Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! Nicky and her team regularly bought over 15 million names, and over 30 million inserts a year! She now works brand side most recently running CRM projects at This Works and Ted Baker. In this episode, we discuss: The importance of negotiation in offline media buying Testing and optimization are crucial Leveraging demographic data for targeted campaigns Dive in: [05:27] Negotiating media buying rates for traditional media. [08:10] Buying into specific postal sectors for marketing. [11:25] Propensity modeling and ranking postal regions. [14:08] Offline marketing has time lag; online is instant. [18:17] Consider various model selections for better results. [23:07] Start with substantial investment, consider expert advice. [28:27] Insider Tips from Nicky! Find the notes here: https://keepopt.com/211 Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

On this episode of OOH Insider, Will Haire, CEO & Co-founder of BellaVix, discusses how to grow your brand and sales in the Amazon marketplace.BellaVix is a performance-driven, marketplace management agency that helps direct-to-consumer retail brands drive bottom-line growth on Amazon and Walmart. Their team of experts specialize in navigating eCommerce markets and achieving category dominance. Takeaways Research your product's marketplace before launching on Amazon. If the market is saturated, then your product will need to stand out among the crowd.The first step in the journey to becoming a 5 million-dollar brand is focusing on bottom-of-the-funnel growth. From there, work your way up by utilizing marketing and advertising activities. Brands capture intent and reach new customers on Amazon through shopping data. Amazon is able to segment and organize audiences by tapping into the customer engagement data on their platform, third-party marketplaces on suppliers, and Amazon-operated properties.Companies that engage a PR agency have insane growth compared to companies that don't. They engage in media, get more SEO, and get more audience-driven engagement by positioning their brand as authoritative in specific niches.One of the most common challenges when scaling on Amazon is working with third-party sellers. Having a minimum advertised price standard in place is essential to avoid consumer confusion and counterfeit products.Today's shoppers are omnichannel shoppers. They are experiencing brands offline and online whether it is measurable or not.LinksLinkedIn: https://www.linkedin.com/in/willhaire/BellaVix: https://www.bellavix.com/Powered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the show

Halo Listeners Podcast Campus ✨ Di episode kali ini Amaris Orwin Yahya (@amarisorwin) as Marketing Offline Media Lead dari Tokopedia berbagi insight mengenai working with passion, the important to love your job, and value. Sikat dan dengerin sampe abis, kalo udah share ke Instagram Story Hehe. Instagram : @podcastcampus Spotify : Podcast Campus Email : podcastcampus@gmail.com

Marketing Oops! China Market Insights ตอนที่ 11 ว่าด้วยเรื่องแบรนด์จะสร้าง Awareness เข้าถึงคนจีนด้วยแพลตฟอร์มไหน และกลยุทธ์อะไร ถึงจะตอบโจทย์ทั้งประสิทธิภาพ และประสิทธิผลที่ดี ภายใต้ 3 กลยุทธ์หลักคือ- เจาะลึกกลยุทธ์การใช้ “KOL” (Key Opinion Leader) ในจีน เพื่อสร้างการรับรู้ในกลุ่มคนจีน- กลยุทธ์ใช้พลัง “สื่อจีน” ในไทยเขียนคอนเทนต์ “รีวิว”- เพิ่มการเข้าถึง ด้วยกลยุทธ์ผสาน “Offline Media”

Due to the government shutdown of restaurants and bars, we’d like to use our platform to bring our industry together for the purposes of solutions, shared ideas and community.  In a virtual town-hall format, we speak with about 10-15 leaders in the community such as: Lynn Minges of the NCRLA, to Chefs Teddy Diggs, Beth Littlejohn, Jake Wood, as well as Russell Solovay and Brian Hudson of Sysco Foods, Melissa Katrincic of Durham Distillery, Kevin Barrett of Dram & Draught, Chris Roche of Triangle Wine Company, Candice Herriott of Something ELSE About Food, Forrest Mason, Kristin Baughman Taber of Tabletop Media and David Shaner of Offline Media, Trish Wytek and the Professor and Mary-Ann... here on the NC F&B Podcast! ~~~~~~~~~~~~ Follow the show and hosts at & Support our Sponsors: ! https://www.folksfoundation.org Our newest sponsor ! Join up with their services and receive a free 60 day grace period and only 1.9% of sales after that! https://proofalcoholicecream.com Triangle Wine Company Use promo code 'NCFB' at checkout! The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media For booking or questions about the show, contact: max@ncfbpodcast.com ~~~~~~~~~~~~ Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&Bpodcast. Max is a front-of-house veteran/sommelier that moved from Los Angeles to North Carolina in 2013. Since moving to North Carolina, he's run restaurants, designed wine programs and builds craft cocktail menus and now produces multiple podcasts. Matthew is a certified sommelier from New York. His experience ranges from restaurant/bar to importing some of the finest wines in the world. He moved his family to North Carolina four years ago and works as a wine distributor. For questions, comments and booking, contact us at Eat & Drink Merrily!

We catch up with David Shaner of Offline Media, a premium digital media company with a critical mission: "helping us rediscover and reconnect with the amazing world around us". Join us to learn of David's journey, and then Get Offline at get-offline.com! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Finding out what to do in your city, and meeting new social circles can sometimes feel like full time job. Thinking about the research, commitment, and execution it takes is making me sweat while I type this. Luckily for us  theres a company out there that makes it easier for us to know where the hot spots are and why we should check them out.  David Shaner is the founder of Offline Media, a tech company with the mission of getting us off of our couches and out in our town connecting with people. David uncovers his business philosophy including: Analyzing the "Why?" behind starting Offline Media  A dive into the feeling of wanting to be an entrepreneur  Walking through David's execution from idea to Offline Media  Being adaptable while starting a family and leading a rapidly growing business Lets fail together so we can grow together! Remember to subscribe, rate, and review to FredTalk available on iTunes, Spotify, SoundCloud  Google Play, Stitcher Radio

We have a WireGuard success story to share, and it's probably not what you're expecting. Plus we check in on Ubuntu 19.04, start the search for an Emby replacement, and how to use Reddit on the commandline. Special Guest: Alex Kretzschmar.

The Prosiliency Podcast, aka DR in a Bar, is an irreverent, profane and always real look at life and technology from both inside and outside the data center. In this our 8th episode, we examine how to build a business case for executing a Prosiliency strategy in your data center and we welcome our first guest to the Podcast, Darren King. Darren King is a Disaster Recovery professional specilizing in tape/offline media. We talk about the the future of tape, where you should consider using it, and its viability in a Prosiliency strategy. And, of course, we enjoy a little beer along the way . . . Our Location: Conrads, Liberty Mo. Eddie's Beer: Breckenridge Vanilla Porter Nitro - Rating: 4.8 (to the 17th power?)/10 Vince's Beer: North Coast, Brother Thelonius - Rating: 8.75/10 Darren's Beer: Firestone Walker Union Jack IPA - Rating: 7.23214/10 (And yes, I know I screwed up the acronym of ABV. I will correct this on the next podcast) Links: Ransomware-As-A-Service: The Next Great Cyber Threat? https://www.forbes.com/sites/forbestechcouncil/2017/03/17/ransomware-as-a-service-the-next-great-cyber-threat/#1b3ac544123a How to contact us: Eddie Perez: https://www.linkedin.com/in/eperez507/ Vince Vaughan: https://www.linkedin.com/in/vincevaughan/ http://www.prosiliency.com Remember to Back that Sh!t up!

Most dentists are so focused on online media to include SEO, google Adwords, and social media, that they have almost completely ignored the opportunities traditional media can provide. The trend to move online from “offline” sources and the complete abandonment in most cases of traditional ad media is a move most will soon regret. Competition online is brutal. The cost to maintain an aggressive online presence are climbing. Smart money moves where it's welcome and where it can produce friends – when you spend $1 it returns with $2 or more in friends in a period of 90 days or less. An investment of $5000 should yield a $10,000 or better return in 90 days. And so on. On today's radio show, Jerry Jones and Kevin Anderson will explore traditional media most are ignoring and how to profit from the mass exodus of media that in most cases works as well if not better than ever before. Support the show (https://jerryjonesdirect.com)

Most dentists are so focused on online media to include SEO, google Adwords, and social media, that they have almost completely ignored the opportunities traditional media can provide. The trend to move online from “offline” sources and the complete abandonment in most cases of traditional ad media is a move most will soon regret. Competition online is brutal. The cost to maintain an aggressive online presence are climbing. Smart money moves where it's welcome and where it can produce friends – when you spend $1 it returns with $2 or more in friends in a period of 90 days or less. An investment of $5000 should yield a $10,000 or better return in 90 days. And so on. On today's radio show, Jerry Jones and Kevin Anderson will explore traditional media most are ignoring and how to profit from the mass exodus of media that in most cases works as well if not better than ever before.