Keep Optimising

Understanding the rapidly evolving landscape of SEO is more crucial than ever, especially with the introduction of ChatGPT's shopping functionality. In this episode, we explore how the integration of the buy button in ChatGPT creates a new product discovery channel, fundamentally changing how brands will need to approach their data and optimization strategies. Our guest, SEO expert Sam Wright, emphasizes that the structure of your product data will dictate your success in this decentralized marketplace. Whether you're on Shopify or another platform, the strategies we discuss will help you prepare for this shift and boost your eCommerce performance.The episode unpacks the pivotal role that product data plays in the eCommerce landscape. Sam emphasizes the importance of organizing product attributes to enhance visibility and discoverability across various platforms, especially with the emergence of AI shopping functionalities like those introduced by ChatGPT and Shopify. Optimizing product data for AI systems not only improves SEO but also enhances user experience on eCommerce sites. This is why brands should prioritize their data structure to harness the full potential of emerging technologies.The dialogue shifts to the transformative impact of ChatGPT's integration with Shopify, which introduces a new product discovery channel that brands cannot afford to ignore. Sam articulates that this is not just about SEO; it's about evolving the way brands think about their online presence. Clear taxonomy, accurate schema markup, and well-structured content are not just SEO best practices; they are vital for ensuring that AI systems can effectively interpret and relay product information.Wrapping up, the episode highlights actionable strategies for brands to adapt to the new eCommerce reality shaped by AI. Sam provides practical steps, such as focusing on product data management and ensuring that content is both human-readable and machine-friendly. This episode not only prepares brands for the immediate challenges posed by AI in eCommerce but also reinforces the foundational practices of SEO that will continue to drive success.Takeaways:Understanding your product data is key; think like a data engineer for success.Successful brands will prioritize structured data to enhance their visibility and performance.The buy button in ChatGPT creates a new product discovery channel that can revolutionize eCommerce.Optimizing for ChatGPT involves using clear product data and maintaining good SEO practices.Regularly review and update all content to ensure consistency across your site for AI utilization.The future of SEO leans heavily on product data management, blending marketing and technical strategies.Find the notes here: https://keepopt.com/264Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling budgets. Whether you're currently navigating a hefty budget or just curious about what it entails, we'll share valuable insights that can help you optimise your Google Ads performance.One of the standout themes in our conversation is the need for a more granular approach when scaling budgets. Instead of merely increasing existing campaigns, it's important to explore new campaign types and strategies, like Performance Max, which allows advertisers to diversify their approach and maximize their return on investment. Issy emphasizes that as budgets grow, so does the complexity of managing those campaigns, demanding a constant test-and-learn mindset to ensure that every dollar is effectively spent.Another key aspect we discuss is the importance of creative in Google Ads. With larger budgets, the need for diverse and compelling ad creatives becomes even more pronounced. Issy explains how creative testing and optimization should be a continuous process, leveraging AI tools to generate new ideas and keep the content fresh.We also touch on the significance of proper attribution and conversion tracking, especially when substantial funds are involved. Issy advocates for a robust understanding of how different marketing channels interact, suggesting that marketers look beyond Google Ads for comprehensive performance insights. This episode is packed with actionable insights, making it a must-listen for anyone looking to optimize their Google Ads strategy, particularly when working with six-figure budgets.Takeaways:When managing six-figure Google Ads budgets, having a diverse range of campaigns is vital for success. It's essential to continuously test and reflect on ad performance every two weeks to optimize strategies effectively. Attribution becomes increasingly important with larger budgets; consider using Marketing Mix Modeling for comprehensive insights. Scaling budgets requires a strategic approach; simply increasing spend without a plan often leads to poor campaign performance.Find the notes here: https://keepopt.com/263Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today's episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, which allows it to optimise for high-value customers rather than just any lead. Our guest, Michael Cole, shares insights from his experience at Everflow, where they successfully implemented these strategies to see a remarkable increase in quality leads.Precision tracking and reporting in Google Ads is crucial for driving sales and maximizing ROI. Michael emphasizes that merely relying on Google's native tracking can lead marketers astray, as the platform often attributes conversions based on a variety of factors that may not reflect the actual effectiveness of an ad. He suggests that using a third-party tool allows marketers to capture more accurate attribution data, enabling them to focus on high-value customers and optimise their ads accordingly. By sharing specific buyer behaviors and conversion metrics back to Google, advertisers can steer the algorithm towards what truly matters: identifying and targeting users who are likely to return for repeat purchases, thereby nurturing long-term customer relationships.We also explore the differing types of buyers and how understanding their behaviors can inform ad strategies. Michael shares insights from his own experience, showing how their approach led to a significant increase in quality leads, even in the competitive landscape of SaaS marketing. He outlines the need for businesses to adapt their tracking methods to capture not just immediate purchases but also long-term customer engagement, which can drastically change the effectiveness of ad campaigns.As we wrap up, Michael provides valuable insider tips on maximising Google Ads performance, encouraging listeners to prioritize understanding their customer data and refining their attribution models. Ultimately, the episode serves as a guide for marketers looking to refine their Google Ads strategies by focusing on precision tracking and effective reporting, ensuring that they can make informed decisions that lead to sustained growth and profitability.Takeaways:Understanding different buyer types is crucial for effective Google Ads marketing strategies. Utilizing third-party tools can significantly enhance the precision of your Google Ads tracking. It's essential to provide accurate conversion data back to Google Ads for optimal ad performance. Ad platforms often have different incentives than advertisers, making independent data crucial for success. Treat your customers differently based on their buying behavior to foster long-term relationships. Optimising Google Ads is a continuous process that requires regular adjustments and data analysis.Episode sponsored by Everflow. To find out how Everflow can help your brand, visit everflow.io .Find the notes here: https://keepopt.com/262Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here:

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed with actionable tips that can help you refine your approach to Google Ads and ultimately drive better results for your business.In this episode, we take a closer look at the potential of Google Ads through the lens of feed optimisation. It's a topic that often gets overlooked in the broader discussion of eCommerce marketing strategies. Danny breaks down the mechanics of product feed optimisation, explaining how crucial it is to enhance the data being fed into Google Merchant Center.The discussion focuses on the importance of data in driving performance, with Danny stressing that more data leads to better targeting and optimisation. He navigates through the various methods of improving your product feed, including the use of third-party tools for better data management.This episode is packed with actionable insights for marketers who want to ensure their product listings are not just seen but also convert effectively in an increasingly competitive environment. It also touches on future trends in digital marketing, particularly how emerging technologies like AI might influence feed optimisation strategies moving forward.This is a must-listen for anyone serious about eCommerce growth.Takeaways:Feeding the algorithm with extensive data is crucial for effective Google Shopping campaigns. To optimise your eCommerce feed, include more keywords and detailed attributes like color and material. Using a reliable feed management tool can significantly enhance how you manage and optimize your product data. The quality of your Google Shopping feed directly influences the success of your ads and overall campaign performance.Find the notes here: https://keepopt.com/261Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We've got Jyll Saskin Gales, a Google Ads expert and author, sharing her insights and experience, including how your customer data can inform smart bidding algorithms and optimize your campaigns.Audience targeting in Google Ads is a topic that often doesn't get the attention it deserves, yet it holds immense potential for eCommerce businesses looking to optimise their ad performance. A key takeaway from our conversation with Jyll is the impact of sharing your customer list with Google. This list is not just a collection of emails; it represents a powerful asset that informs Google's bidding algorithms and unlocks features like optimised targeting. Jyll emphasizes that for eCommerce retailers leveraging this customer data can significantly enhance ad effectiveness.Transitioning into practical applications, Jyll shares real-world examples of how businesses can utilize Google's audience targeting capabilities, illustrating that understanding who your target audience is can lead to better engagement and conversion rates. The conversation also touches on the importance of keeping your customer lists updated and utilizing Google's automation features to stay competitive. By the end of the episode, listeners are equipped with not only theoretical knowledge but also practical tips that can be immediately implemented to boost their Google Ads campaigns.Whether you are a small business or a larger retailer, this episode is packed with insights that can drive your marketing efforts forward.Takeaways:Your customer list is an invaluable asset that can greatly enhance your Google Ads campaigns.Sharing your customer list with Google unlocks features that can optimise bidding and targeting strategies.Audience targeting is essential for eCommerce success, especially with Google Ads evolving rapidly.Utilizing Google's audience segments can help you reach specific demographics and interests effectively.Always keep your customer data updated to maximize the potential of automated targeting in Google Ads.Understanding how to leverage Google audiences will give you a competitive edge over your rivals.Find the notes here: https://keepopt.com/260Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

If you're looking to up your game with Google Ads, you're in the right place. We're diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don'ts for optimising your campaigns. Understanding what you aim to achieve with your campaign is crucial before you even set your bid strategy. With insights from Google Ads experts Becky Hopkin and Johnny Hyams, we'll equip you with practical tips to fill your optimisation to-do list for months to come.The 5 Dos of PMax OptimisationUnderstand channel performance: PMax campaigns run across various Google channels, so it's important to analyze performance on each to optimise effectively. Use scripts to get data on channel performance and understand where your budget is going.Test feed-only PMax: To prioritize shopping and limit placements, create PMax campaigns using only a product feed and no other assets. This gives you more control and focuses spend on shopping, which often performs best for eCommerce.Use high-quality assets: If you include images, videos, headlines, and descriptions, ensure they are high quality and relevant. All creatives should work well together, and asset groups should be used to maintain coherence.Use negative keywords: Add negative keywords to your PMax campaigns to refine targeting and prevent irrelevant traffic. Google now allows adding negative keywords at the campaign level, which gives you greater control.Align bid strategy with objectives: Choose the right bid strategy and set appropriate targets to achieve your campaign goals.The 5 Don'ts of PMax OptimisationOnly use PMax campaigns: Don't rely solely on PMax; continue to use other campaign types like search, remarketing, and display for better control and targeting.Bid on your brand name in PMax: Exclude your brand name from PMax campaigns to avoid paying higher costs per click, and use separate search campaigns for brand terms.Let campaigns be limited by budget: If possible, avoid budget limitations, and adjust targets or increase budgets to maximize potential.Overly segment campaigns: Avoid excessive segmentation, as PMax needs sufficient conversions to optimise effectively.Leave final URL expansion on: Turn off the final URL expansion setting to control which pages users land on and prevent traffic from going to irrelevant pages.Find the notes here: https://keepopt.com/259Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start. I chat with Naomi Davis, an expert in the field, who shares actionable insights on the types of campaigns to send and the importance of messaging that provides real value.Integrating SMS into your email marketing strategy is essential for enhancing customer engagement. The episode dives into the nuances of this integration with expert Naomi Davis, who emphasizes that SMS is a highly personal channel. Unlike emails, which can get lost in an inbox, SMS messages land directly on the recipient's home screen, making them more immediate and impactful. By considering the timing and content of your SMS campaigns in relation to your email efforts, you can create a seamless customer journey that maximizes engagement and conversion rates.The conversation shifts to practical tips for executing SMS campaigns effectively. Naomi advises listeners to start by collecting SMS consent properly and utilizing that list from the get-go. She suggests implementing a welcome series that immediately engages new subscribers, providing them with incentives and offers tailored to their interests. The discussion covers how to avoid common pitfalls, such as over-segmenting or solely relying on discounts in SMS communications. Instead, Naomi encourages brands to explore a diverse range of messaging strategies to keep their audience engaged without diluting their brand value.Towards the end, Naomi shares insights on measuring the effectiveness of SMS alongside email marketing. She highlights the importance of analyzing customer behaviors across both channels to optimize future communications. The episode wraps up with actionable advice on maintaining a balanced cadence of messaging, ensuring that customers feel valued. By combining the storytelling power of email with the immediacy of SMS, brands can foster stronger relationships with their audience and drive better marketing results.This episode is a goldmine for marketers looking to elevate their strategies and connect with customers on a more personal level.Takeaways:Integrating SMS in email marketing demands a unique approach tailored to the audience. SMS is a personal communication channel and should be treated with respect and value. Sending a prompt welcome message after collecting SMS consent is crucial for engagement. To optimize your SMS strategy, segment your audience based on behavior and engagement metrics. Timing is key; consider sending SMS after an email to enhance engagement rates effectively. Avoid over-relying on discounts in SMS campaigns to maintain brand value and customer loyalty.Find the notes here: https://keepopt.com/258Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Building customer loyalty isn't just a nice-to-have; it's essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer relationships by asking the right questions.Establishing customer loyalty in today's competitive market hinges on one critical aspect: understanding your customers deeply. It's important to engage customers through direct communication and gather insights to inform marketing strategies. Anna highlights that without this foundational understanding, loyalty programs risk becoming superficial and ineffective.We also dive into actionable strategies that brands can implement to foster loyalty. By utilizing tools like Klaviyo, businesses can enhance their understanding of customer preferences through data collection methods such as surveys and interactive quizzes. These tactics not only improve engagement; they also provide vital information that helps personalize marketing efforts. Anna emphasizes that the key to successful loyalty initiatives lies in creating a genuine connection with customers, ensuring they feel valued and understood.As we wrapped up our conversation, it became clear that true customer loyalty is built on trust and engagement rather than discounts or promotions. Brands that prioritize understanding their customers will not only increase retention rates but will also see improvements in overall profitability. The future of marketing is about forging meaningful relationships and creating personalized experiences that resonate with customers. By effectively leveraging insights, brands can position themselves for long-term success in the eCommerce space.Takeaways:Understanding your customer deeply is essential for building authentic loyalty programs that engage effectively. If brands fail to grasp what value means to their customers, loyalty efforts will likely fall flat and lack retention. Engaging with customers through surveys and quizzes can significantly improve loyalty and enhance communication strategies. Utilizing tools like Klaviyo allows brands to gather valuable insights to tailor their marketing efforts and foster loyalty. Personalization in email and SMS marketing is crucial; it turns potential spam into meaningful engagement for customers. A thoughtful approach to customer data collection helps avoid messy databases and ensures targeted marketing efforts. Episode sponsored by Neon Digital Clicks. Get a free audit of your digital marketing at keepscaling.me.Find the notes here: https://keepopt.com/257Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the balance between gaining insights and making sales, and the significance of personalization in today's marketing landscape.The dialogue begins with a crucial insight: the primary aim of a welcome sequence should be to gather data about new subscribers, which can inform future marketing strategies. Samantha emphasizes that understanding why some subscribers choose not to purchase is just as important as knowing who does buy. This data-driven approach enables marketers to fine-tune their strategies, ensuring that they invest in the right channels and messages moving forward.As we explore the structure of an effective welcome campaign, Samantha outlines key components that should be included in the initial emails. She advocates for providing immediate value to subscribers, which encourages prompt engagement. The importance of follow-up emails is also highlighted. By using data from initial interactions, marketers can create segments within their audience, delivering personalized content that speaks directly to each group's needs and preferences.Towards the end of the episode, the conversation shifts to the changing landscape of consumer behavior. Samantha notes that in times of uncertainty, consumers are more cautious with their spending, which necessitates a more personalized and conversational approach in email marketing. By focusing on the emotional transformations that products can provide, rather than just the products themselves, brands can create deeper connections with their audience.This episode provides valuable insights into developing effective email welcome campaigns that not only drive sales but also build lasting customer relationships.Takeaways:A successful welcome email sequence should prioritize understanding customer data over immediate sales.Tracking who buys and who doesn't helps in allocating marketing resources effectively for future campaigns.The sequence begins with the opt-in process, making it essential to craft a compelling opt-in page.Personalization in marketing emails leads to higher conversion rates, especially during uncertain times.Find the notes here: https://keepopt.com/256 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Maximising email sign-ups is the name of the game in our latest chat. We dive deep into the effectiveness of using mystery offers over straightforward discounts, revealing how this simple tweak can significantly boost opt-in rates. I recently tested this with a luxury home brand, and we saw a jump from 12% to 18% in email sign-ups, proving that a little mystery goes a long way. We also explore the importance of running A/B tests on pop-ups, focusing on elements like graphics and copy to see what resonates best with your audience. By the end, you'll be armed with practical strategies to enhance your email marketing efforts and truly optimise your approach moving forward.This insightful episode brings to light the often-overlooked power of email pop-ups in the eCommerce landscape. Shaan Arora, the founder of Alia, joins the conversation to shed light on how effective pop-ups can significantly enhance email sign-up rates and, ultimately, sales. He shares a recent success story where a simple pivot from standard discount offers to a mystery offer resulted in a remarkable increase in email opt-ins, demonstrating the effectiveness of curiosity-driven engagement. Sian's insights challenge the conventional wisdom that bigger discounts always lead to better results, revealing that the way an offer is presented can have a profound impact on customer behavior. Listeners are guided through the essential components of crafting compelling pop-ups, with Sian emphasizing the need for A/B testing to optimize every element. He discusses the common pitfalls brands face, such as neglecting the testing process or failing to update their pop-up designs. Through various examples, he illustrates how testing different graphics, copy, and offers can uncover hidden opportunities to boost sign-up rates and, by extension, sales. The episode underscores the idea that brands should approach pop-up strategies with the same level of optimization and analysis they apply to other marketing channels. The conversation also touches on the timing and context of pop-up displays, suggesting that brands should aim to present pop-ups within the first 10 seconds of a user's visit to capitalize on their initial interest. Sian advocates for multi-stage pop-ups that engage users with relevant questions before asking for their email addresses, noting that this technique can lead to higher conversion rates. By the end of the episode, listeners are equipped with actionable strategies to refine their email pop-up tactics, ensuring they can effectively grow their email lists and enhance their overall marketing performance.Takeaways: Using mystery offers instead of fixed percentage discounts can significantly boost email opt-in rates. It's essential to test various elements of your pop-ups, like graphics and copy, to optimize performance. Running multi-stage pop-ups has shown to increase user commitment and improve signup rates effectively. Brands often overlook the importance of ongoing A/B testing for their pop-up strategies and should treat them similarly to ads. Zero party data questions can enhance engagement by tailoring the pop-up experience to customer interests. Timing is crucial; displaying pop-ups within the first 10 seconds of page load is generally recommended for optimal engagement. Chapters:01:22 - Introduction to Email Marketing and Popup Strategies11:30 - Multistage Pop-Ups and Best Practices18:18 - Testing Offers and Copy Improvements in Marketing22:26 - Transitioning from Popup Strategies to Insider Tips on Email Marketing24:25 - The Impact of AI on MarketingFind the notes here: https://keepopt.com/255Download our ebook >>...

Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue.In this engaging episode, we sit down with George Kapernaros, a retention marketing guru from Yocto, who brings a wealth of experience in helping brands enhance their customer retention strategies. The discussion kicks off with a critical examination of why understanding customer needs is the cornerstone of effective retention marketing. George emphasizes that the best insights do not come from generic research or competitor analysis but rather from directly engaging with customers to understand their experiences.He also shares statistics that highlight the importance of timely and relevant communication with customers. George advocates for a shift away from treating retention marketing as a series of one-off campaigns. Instead, he promotes the idea of creating comprehensive, empathetic, and multi-faceted customer journeys. By doing so, brands can not only improve retention rates but also enhance customer satisfaction and lifetime value.The conversation also touches on practical tools and methodologies that marketers can use to elevate their retention efforts. George introduces innovative technologies that facilitate interactive customer engagement, making it easier for brands to connect with their audiences meaningfully. He encourages marketers to tap into their internal knowledge and leverage customer feedback as a continuous source of insight. This episode serves as a powerful reminder of the evolving landscape of retention marketing and the importance of empathy, data-driven strategies, and customer engagement in fostering sustained business success.Takeaways: Your best ideas for retention marketing will come from understanding your customers, not from templates or competitor research. To impact customer retention, focus on creating empathetic messages that align with the customer journey rather than following a company calendar. Retention marketing should prioritize long-term customer understanding over short-term campaigns; it's essential to stay relevant after the sale. A successful retention strategy relies on collecting customer data to tailor messaging that resonates with their unique journeys and needs.Episode sponsored by Yocto. Book a call with George at keepopt.com/yoctoFind the notes here: https://keepopt.com/254Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Partnerships can be a game changer when it comes to boosting your conversion rates, and today we're diving deep into how to leverage experts to make that happen. We'll be unpacking insights from Eric Sheinkop, co-founder of The Desire Company, who shares his unique approach to connecting brands with knowledgeable professionals rather than influencers or celebrities.The conversation begins with a critical look at the declining effectiveness of celebrity endorsements, as 67% of consumers report a lack of trust in such marketing tactics. Eric emphasizes that in a world where consumers are inundated with advertising, the need for authentic voices has never been greater. By collaborating with experts, brands can provide valuable information that resonates with potential buyers, ultimately driving conversions and sales.Listeners will gain practical insights into how to effectively implement expert-driven marketing strategies. Eric offers valuable tips on identifying the right experts for specific product categories and leveraging their knowledge to address consumer questions and concerns.Overall, this episode serves as a crucial resource for brands looking to enhance their marketing efforts by embracing expert partnerships and optimizing their conversion strategies.Takeaways: Leveraging expert partnerships can lead to significant increases in conversion rates and customer trust by educating consumers effectively. Using professionals from diverse fields, such as chefs or veterinarians, can enhance the authenticity of your marketing content. Expert-driven content performs better in lower funnel marketing, addressing consumer doubts and increasing purchase confidence. Investing in expert partnerships not only aids conversion but also enhances the overall customer experience on retail websites. Find the notes here: https://keepopt.com/253Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Starting an affiliate program can be a game changer for your business, and in this episode, we dive into the essential do's and don'ts to get it right the first time. Our guest, Kelly Morrison, shares her expertise on defining clear goals and expectations to kick things off effectively. Tune in for practical insights that will help you launch a successful affiliate program.In our conversation with Kelly, an affiliate marketing expert, we dive deep into the essential do's and don'ts of launching your affiliate program. She emphasizes the importance of defining clear goals and expectations right from the get-go. Knowing what you want to achieve—whether it's brand visibility, increased sales, or building relationships—will set the stage for your program's success.She stresses that quality is more important than quantity when it comes to selecting affiliates; it's better to have a handful of engaged partners than a large group who may not resonate with your brand. Furthermore, providing your affiliates with comprehensive marketing materials and support is crucial for enabling them to promote effectively.As we get further into the conversation, we explore the critical need for data-driven decision-making. Tracking performance metrics allows you to understand what's working and what needs adjustment. Kelly shares her insights on maintaining open lines of communication with your affiliates, which can significantly enhance their motivation and effectiveness. The episode wraps up with a list of pitfalls to avoid, including neglecting your affiliates and ignoring compliance issues.This thorough discussion equips listeners with the knowledge to not only start their affiliate program but to optimize it for lasting success.Takeaways:Tracking and measuring performance data is essential for driving decisions in your affiliate program. Define clear goals for your affiliate program to guide your setup and management effectively. Choosing the right affiliates is more important than having a large number of them. Provide affiliates with comprehensive marketing materials to ensure they can promote effectively. Find the notes here: https://keepopt.com/252Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Improving your affiliate marketing performance can feel like a daunting task, but we're breaking it down into five manageable steps that can really make a difference. So, let's get started on leveling up your affiliate marketing game!In our latest discussion, we break down five key steps to elevate your affiliate marketing strategy. First, we emphasize reviewing your publisher mix to ensure you're targeting all segments of your audience effectively. This means utilizing tools available in your affiliate networks to identify any gaps in your current strategy. The second step focuses on identifying low-hanging fruit—those affiliates who drive traffic but yield low sales. By reaching out to these partners, you can often find ways to enhance their promotional efforts. Our third step is all about communication. We stress the importance of nurturing relationships with your affiliates through consistent and tailored messaging. This keeps your brand top of mind and fosters collaboration. The fourth step encourages attending networking events and engaging in educational opportunities. The affiliate marketing space is fast-paced, and staying informed about the latest trends and best practices is crucial for success. Finally, we wrap up with a discussion on the importance of monitoring industry trends, such as card-linked offers and the rise of brand partnerships, which can provide new avenues for growth. By following these steps, you can position your affiliate program for greater success and profitability.Takeaways: Your contact list is essential in affiliate marketing, make sure it's comprehensive. Identifying gaps in your publisher mix is crucial to optimizing affiliate performance. Maintaining regular communication with affiliates can significantly enhance your marketing effectiveness. Networking and continuous education are vital for staying ahead in the affiliate marketing game. Chapters:03:09 - Optimizing Your Affiliate Marketing Channel12:51 - Networking and Education in Affiliate Marketing17:40 - Optimizing Your Affiliate Program24:26 - Looking to the Future of Affiliate MarketingFind the notes here: https://keepopt.com/251Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville. In this episode, we discuss: The secret to turning influencer content into high-converting Meta ads Why whitelisting influencer ads outperforms traditional brand ads How to use affiliate and influencer partnerships to lower ad costs The three ad strategies that will boost your click-through rates Dive in: [03:12] Influencer content boosts paid social. [07:33] Influencer whitelisting boosts ad success. [12:17] Audience alignment for broader reach. [13:33] "Brand Awareness Strategy Essentials" [14:59] Insider Tips from Sam! Find the notes here: https://keepopt.com/250 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Affiliate marketing is evolving rapidly, and in 2025, it's transforming from a traditional channel into a crucial payment mechanism and amplifier for other marketing efforts. In this episode, we're diving deep with affiliate expert Lee-Ann Johnston, who shares insights on what's working in affiliate marketing and what isn't. We discuss the importance of partnerships and the strategic approach needed to leverage affiliate programs effectively for your eCommerce store. Lee-Ann emphasizes that it's not just about throwing money at affiliates; it requires a thoughtful strategy and relationship management to avoid costly mistakes. As we explore the landscape of affiliate marketing, listeners will gain clarity on how to navigate this changing terrain and make informed decisions that can lead to greater success.As we dive deeper into the future of affiliate marketing with Lee-Ann Johnston, it's clear that 2025 is set to reshape how businesses approach partnerships. Gone are the days when affiliate marketing was merely about driving traffic through links. Now, it's about creating a comprehensive ecosystem where affiliates act as integral partners in the marketing strategy. Lee-Ann explains that affiliate marketing is shifting towards a 'partnership economy'—an environment where different forms of collaborations, from influencers to traditional affiliates, all play a role in promoting products and services. This change signifies that businesses must adapt their strategies to incorporate various types of partnerships and understand the unique needs of each.Lee-Ann emphasizes the importance of establishing a clear purpose before launching an affiliate program. She suggests that businesses should evaluate their readiness and the potential return on investment. This reflection is crucial, especially considering that many companies have previously launched affiliate initiatives without the necessary groundwork and ended up with disappointing results. The key takeaway here is that affiliate marketing isn't a one-size-fits-all solution; it requires a tailored approach that considers the specific goals and resources of the business.Throughout the episode, Lee-Ann also discusses the critical shift towards performance-based payment structures, which not only incentivize affiliates but also align their efforts with the business's success. By understanding that affiliates aren't just external traffic sources but actual partners in growth, marketers can foster more sustainable and beneficial relationships that ultimately lead to better outcomes. Listeners will gain insights into how to effectively manage these partnerships, the importance of communication and transparency, and how to stay ahead in an increasingly competitive landscape. This episode is a must-listen for anyone serious about succeeding in the affiliate marketing space in 2025.Takeaways: Affiliate marketing has evolved into more than just a channel; it's a payment mechanism and a vital amplifier for existing marketing efforts. In 2025, successful affiliate marketing strategies will require a clear understanding of objectives and strong relationship management with partners. Investing in affiliate marketing is not free; it requires time, money, and resources to build effective partnerships and manage them successfully. The partnerships economy is growing, integrating influencers and customer advocacy into affiliate marketing strategies for better reach and engagement. Businesses must understand when to launch an affiliate program and ensure they have the necessary expertise to manage it effectively and responsibly. Affiliate marketing is a long-term investment that requires strategic planning and ongoing optimization to truly succeed. Find the notes here: https://keepopt.com/248

Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she's been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue. In this episode, we discuss: The secret to turning unboxing into a powerful marketing tool

Nicky Lomax is a CRM specialist – spending 10 years at marketing and data agency more2, creating both acquisition & retention data strategies for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! She now works brand side most recently running CRM projects at The Perfume Shop, Yoto, This Works and Ted Baker. In this episode, we discuss:

Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting. In this episode, we discuss: The #1 mistake brands make when setting up subscriptions (and how to fix it!) Why offering a free gift beats discounts for keeping subscribers longer The crucial 14-day window that makes or breaks customer retention How to turn your best customers into super fans who buy more and refer others! Dive in: [05:12] Subscription isn't just retention. [08:35] Subscription strategy debate. [09:29] Boosting subscription conversions strategies. [15:26] Enhancing subscription offers effectively. [18:12] Discount strategy beyond price cuts. [20:38] Effective email engagement strategies. [24:48] Maximize value from super customers. [27:51] Insider Tips from Matthew! Find the notes here: https://keepopt.com/246 Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies. In this episode, we discuss: How resale programs turn one-time buyers into loyal customers The secret to making secondhand sales a powerful retention tool Why peer-to-peer resale beats traditional loyalty programs Easy ways to launch a resale marketplace (without the headache!) Dive in: [05:28] Empowering brands in resale market. [07:54] Boost brand loyalty with resell rewards. [10:23] Secondhand marketplace boosts brand loyalty. [15:36} Easy ecommerce launches, complex branding. [17:34] Fashion resale market growth analysis. [22:03] Peer-to-peer enhances brand experience. [24:54] Explore pre-loved market opportunities. [26:23] Insider Tips from Lydia! Find the notes here: https://keepopt.com/245Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors. In this episode, we discuss: Why the first 14 days after a sale can make or break retention The secret to turning buyers into loyal, raving fans How subscriptions do more than just drive repeat sales A genius way to boost social proof using excited customers Dive in: [05:23] Key to retention: product frequency. [09:21] Subscription vs. non-subscription loyalty. [11:48] Subscription strategies as product essentials. [16:04] Boosting ad engagement with enthusiastic emails. [19:27] Personalization through zero party data. [21:12[ Typeform vs. one-click polls. [23:50] Insider Tips from Thomas! Find the notes here: https://keepopt.com/244 Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Edward Upton is the CEO & Founder at Littledata, where they're on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth. Hit PLAY to hear: Why server-side tracking is the ultimate upgrade for your Meta Ads The hidden pitfalls of inaccurate tracking—and how to fix them How to supercharge your ad performance with enriched customer data The secret to leveraging AI in Meta Ads for better targeting and ROI Key timestamps to dive straight in: [05:33] Meta's conversions API explained. [07:01] Optimising eCommerce ad tracking. [11:55] Shopify app setup and pricing. [15:07] Optimising Shopify for Meta matching. [15:57] Maximise marketing: new vs. returning customers. [20:28] The importance of AI-powered ad automation. [22:02] Insider Tips from Edward! Episode sponsored by Littledata. Book a demo at https://www.littledata.io/ Find the notes here: https://keepopt.com/243Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again. In this episode, we discuss: Why outdated targeting methods could be costing you conversions The hidden risks of relying solely on dynamic catalog ads How your messaging might be sabotaging your Meta ad success The #1 budgeting mistake that's crippling your campaigns Sneaky Meta settings that could be derailing your ads without you knowing Dive in: [05:02] Effectiveness of ad targeting strategies. [09:57] Dynamic catalog ads: missed opportunities. [11:03] Separate catalog and creative ads. [16:29] Simplifying ad content approaches. [18:06] Stagger launches for better optimisation. [23:35] Ad copy disruption alert. [25:37] Convincing stakeholders in ad strategy. [28:49] Insider Tips from Aggie! Find the notes here: https://keepopt.com/242Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. In this episode, we discuss: How first-party cookies can slash your ad spend waste The secret to unlocking 40% more data for Meta Ads Why your tracking setup might be sabotaging your campaigns The game-changing fix for health and wellness brands Dive in: [04:57] One-year cookies enable continuous visitor tracking. [07:21] First-party data capturing enhances ad performance. [10:13] User tracking challenges due to cookie deprecation. [12:58] Collect emails and click IDs for better ads. [17:59] Tracking issues due to Shop Pay URL change. [21:25] Policy limits purchase optimization, causing marketing issues. [24:59] Insider Tips from Yiqi! Find the notes here: https://keepopt.com/241Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Nikki Lindgren is the founder of Pennock - The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands. In this episode, we discuss: How to decode your ad performance with smarter metrics like MER Why Advantage Plus Shopping is the go-to strategy for scaling campaigns The secret to creating winning Meta ad assets without burnout A simple test to decide between lead-gen campaigns and direct sales ads Dive in: [03:43] Brands prioritize profitability and efficient ad strategies now. [09:08] Focus on MER, simplified structures, machine learning. [13:17] New assets required based on amount of spend. [16:24] Initial clients had own creatives; provided strategy. [17:54] Testing lead generation versus direct conversion campaigns. [22:42] Insider Tips from Nikki! Find the notes here: https://keepopt.com/240Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They're a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they're serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for over 4 years, they're currently doing millions a year, and working towards double figure millions. In this episode, we discuss: How Look Fabulous Forever creates Meta Ads in-house that resonate with their audience The secret to building a lean, high-impact in-house creative team Why experimentation is the key to digital advertising success How tailoring ads to unique customer needs can unlock new markets Dive in: [07:19] Agency handles account admin; brand manages budgets. [09:57] Increased creative volume reduces fatigue, boosts performance. [15:42] Community self-runs, shares content; fosters discussions, UGC. [17:27] Creative processes have become more streamlined, inclusive. [21:53] How is in-house sign-off process managed? [25:27] Experimentation is crucial for continuous marketing success. [29:08] Insider Tips from Janis! Find the notes here: https://keepopt.com/239Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Komal Singh is the co-founder of 4XDigital AI, an automated advertising solution that helps you create, launch, and manage campaigns across multiple ad channels – including Meta, Google, Amazon, TikTok, Pinterest, eBay and more. In this episode, we discuss: Game-changing ways AI slashes ad costs and time The customer insights your ad campaigns reveal Why Komal swears by patience and testing for ad wins Must-try AI tools to level up your marketing game Dive in: [04:36] Focusing on small business marketing alleviates founders. [06:22] Small sellers face bandwidth and expertise challenges. [10:47] Keywords, bidding, metrics optimization, ad budget decisions. [14:35] AI helps tailor brand marketing content efficiently. [16:16] Ad copy adapts across channels for optimization. [19:35] No unified tool for multi-channel campaign launches. [22:14] Insider Tips from Komal! Find the notes here: https://keepopt.com/238Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Sara Bodner's spent many years working at digital marketing agencies, and she's currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites. In this episode, we discuss: The AI strategies marketers are using to craft customer avatars that convert Why starting with human insights is crucial before involving AI Pro tips for creating avatars that resonate with your audience's emotions How to leverage reviews and team insights for next-level personalization Dive in: [04:15] Creating, sharing, and refining content using AI. [07:50] AI helps understand users, systemize insights efficiently. [12:22] Research, analyze reviews for authentic customer language. [15:03] Start with basic AI tools, focus prompts. [17:40] Describe product, avatar, before/after states, pain points. [21:53] Tailor document for team-specific needs. [25:12] Insider Tips from Sara! Find the notes here: https://keepopt.com/237 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jameela Ghann is a fount of knowledge when it comes to optimising eCommerce and marketing workloads, a self-confessed productivity nerd. She's run her own eCommerce store; as marketing and partnership manager at Fera, she spent her time helping over 35,000 brands manage their reviews across all their review platforms, and now she's building her own business AND helping others to embrace AI Marketing automation. In this episode, we discuss: How to pinpoint tasks you must automate with a simple time audit The real difference between AI and automation—and why it matters Tools and tips to save hours without sacrificing quality Why automation can boost productivity and build stronger customer relationships Dive in: [05:09] Conduct a time audit before considering automation. [07:27] AI isn't always intelligent or problem-solving. [12:12] Automate non-human tasks; prioritize customer interaction. [14:08] Automate repetitive, teachable tasks first. [16:57] Hustle culture criticized; business overwhelm issues highlighted. [20:19] Insider Tips from Jameela! Find the notes here: https://keepopt.com/236 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s. In this episode, we discuss: The secret to writing AI-powered product descriptions that actually convert Why “garbage in, garbage out” is the #1 rule for AI success in eCommerce How to use AI to uncover hidden customer desires and boost engagement The future of copywriting: Will AI replace human writers? Dive in: [05:23] Improving AI for better product descriptions. [09:25] Start with clear direction; quality input yields success. [13:02] Ensuring data quality for AI requires depth. [16:36] Use Descriptomizer; track and analyze engagement metrics. [17:32] Score product descriptions using "emphasis analysis". [21:43] AI reshapes copywriting, humans remain essential. [24:50] Insider Tips from Thomas! Find the notes here: https://keepopt.com/235Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rosie is CEO at Nibble, where they're building the future of AI negotiation. Hit PLAY to hear: Using AI to personalize negotiations and increase engagement Deploying AI for targeted discounts Improving B2B operations Key timestamps to dive straight in: [08:11] AI enables personalized, natural language conversations effectively. [10:19] Consumer electronics brand avoids blanket promotions. [13:58] Insightful data reveals effective discount strategies. [17:01] Integration enhances customer-brand relationships through chatbots. [21:24] Balancing AI ethics and human-like chatbots. [24:15] Offload customer inquiries to ease pressure on agents. [26:37] Insider Tips from Rosie![30:26] Learn more at Nibble.bot Episode sponsored by Nibble. Learn more HERE Find the notes here: https://keepopt.com/234Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Irem Isik is Head of Marketing at Storyly where they're all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton's Tea, Wall's Ice cream and Nestle! In this episode, we discuss: Why you need to embrace different content formats Personalization of content Customer research and customer-centricity The role of technology in content marketing Dive in: [03:33] Content marketing focuses on customer engagement, sales. [07:21] Repurpose content considering customer intent and format. [11:27] Miss rich research in B2C, customer engagement vital. [14:00] Content positioning varies across web and mobile. [18:55] Stradivarius excels in engaging, native video content. [20:46] Insider Tips from Irem! Find the notes here: https://keepopt.com/233 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Bill Beutler is the President at Beutler Ink–a creative PR agency focused on enhancing the online presence of established and emerging brands by improving information on Wikipedia and creating compelling digital content. In this episode, we discuss: How Wikipedia can add to your brand's credibility Guidelines to make the most out of your Wikipedia page Monitoring and maintaining your page Dive in: [04:42] Started Wikipedia-focused business, quit job in 2010. [06:01] Ideal client is not from any particular industry. [08:19] Wikipedia can drive traffic and clean up your search results. [10:34] Marketing is the main reason for wanting to have a page. [16:05] Create account, disclose conflict, request edit review. [20:42] Understand Wikipedia guidelines, avoid conflict of interest. [22:24] Help Wikipedia by donating or volunteering. [23:27] Insider Tips from Bill! Find the notes here: https://keepopt.com/232 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you. In this episode, we discuss: Why understanding your audience is the first step The importance of a simple, strategic calendar Revisiting and updating content How AI can help you Dive in: [05:18} eCommerce content has short shelf life challenges. [08:09] Create content pillars based on key topics. [13:19] Understand audience motivations for targeted marketing. [14:17] Visualize and understand your ideal customer. [17:29] eCommerce changes fast; prioritize simple content planning. [19:03] Feel free to use AI for generating ideas but make sure to make the content your own. [20:23] Insider Tips from Abby! Find the notes here: https://keepopt.com/231Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Hannah Brady is a senior content strategist at agency connective3. She's been creating award winning SEO focused content strategies for brands large and small for over 8 years. In this episode, we discuss: Mapping content against the customer journey Actively thinking about the customer journey, or role-playing How content should serve both SEO and conversion goals Dive in: [06:14] Mapping on-site content to customer journey. [08:37] User journey encompasses emotional journey with brand. [10:27] Understanding customers ensures effective content creation journey. [15:23] SEO content must be user-friendly and adaptable. [18:05] Involve customer service in content creation process. [21:07] Adaptable strategies enhance organic content flow efficiency. [22:53] Insider Tips from Hannah! Find the notes here: https://keepopt.com/230Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit. Right now he's the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai. In this episode, we discuss: Why a multiplatform content strategy is important Using AI tools for content creation efficiency Maintaining the human touch in your content Dive in: [04:59] iPhone age boosted social media accessibility and challenges. [07:56] Adapting content for social media is essential. [11:29] Video's promotional value in eCommerce is debated. [16:09] Plan social media strategy based on presence. [19:05] Good technical setup pays off; AI aids cleaning. [22:18] Tools like Synthesia, HeyGen becoming ubiquitous. [25:46] AI-generated content must be clearly labeled, critical. [27:29] Insider Tips from James! Find the notes here: https://keepopt.com/229 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe's best small PPC agency. In this episode, we discuss: Implementing Consent Mode V2 Using Enhanced Conversions Collecting first-party data whenever you can Dive in: [07:54] Google Ads changes driven by new privacy legislations. [09:53] Cookie consent tools integrate with Google's ad system. [14:12] Google uses first-party data despite cookie declines. [17:33] Collect data to enhance user experience and ads. [19:47] Shopify collects data easily integrating with platforms. [24:08] Time changes carefully to avoid data misalignment. [25:43] Insider Tips from Ian! Find the notes here: https://keepopt.com/228 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data. In this episode, we discuss: Why data privacy is now a must for businesses Transparency as a key component for building trust and loyalty How less data can be more relevant Dive in: [06:50] Transparent data practices build customer trust and retention. [14:50] Maintaining accurate marketing lists is daily hassle. [19:18] Shift from hoarding to actionable data is crucial. [22:20] Data location matters as much as content. [24:02] Marketing teams are clueless about data management. [27:40] Data purpose, retention, awareness, and detailed mapping. [29:53] Insider Tips from Siobhan! Find the notes here: https://keepopt.com/227Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spent the summer helping me with the eCommerceTech.io rebuild – making sure our SEO, analytics, and cookie stuff is bang on. In this episode, we discuss: The complexity of attribution marketing Why focusing on single channels will no longer work Using first-party data and tools to improve accuracy Dive in: [05:53] Early warning system indicates analytics tracking issues. [09:10] Apple stricter on data-sharing; makes attribution complex. [10:58] Privacy changes, Google Analytics updates, economic shift impacts. [17:46] First user channel indicates initial site discovery. [21:02] Consider all attribution models in customer journey. [24:05] User ID helps unify multi-device user data. [27:11] Attribution report reveals complex, multi-touchpoint conversion process. [30:02] Insider Tips from Luke! Find the notes here: https://keepopt.com/226Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. In this episode, we discuss: The importance of first-party data Data as the foundation for effective marketing Using tools to make first-party data implementation as easy as possible How first party cookie data can increase your advertising and email sales Dive in: [04:48] Left big tech to help small businesses. [08:50] Collect our own data for powerful marketing. [10:49] Enabling a domain-specific, non-shared cookie. [13:29] More data improves Facebook ads targeting algorithm. [19:13] Marketing fundamentally is about understanding your customers. [20:07] Collect customer information to optimize targeted marketing. [21:59] Insider Tips from Yiqi! Find the notes here: https://keepopt.com/225 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data. In this episode, we discuss: Why you should think about measurement rather than attribution Three functions you should consider when building your tech stack Properly planning and executing your measurement strategy Dive in: [06:44] Effective measurement improves strategy and efficiency consistently. [10:16] Data aggregation is essential for comprehensive performance reports. [15:22] Brands need simplified tech, visibility into individual outcomes. [16:56] Unified, accurate analytics are essential for business decisions. [19:44] Constant attention needed for evolving analytics strategy. [25:49] Insider Tips from JJ! Find the notes here: https://keepopt.com/224 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Welcome to this year's Black Friday Top Tips episode! Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn't a key point on that list they've missed. Here's who's sharing their top tip for Black Friday 2024: Amy Hind, Launch Gilbert Corrales, Leaf Yiqi Wu, Aimerce James Cowie, SHOPLINE Graham Murray, Genie Goals Gisela Benini, Genie Goals Becky Herbert, Launch Brad Houldsworth, Remarkable Commerce Jodie Guichard, Brightpearl by Sage And Noah Tucker, Social Snowball Dive in: [04:23] Optimize customer journey for effective Black Friday. [06:53] Fix conversion tracking and analytics for Q4. [09:54] Enhance data tracking to recover lost sales. [14:02] Ensure timely, warranted exposure for Black Friday. [16:50] Use giveaways to boost newsletter subscriptions efficiently. [20:18] Test creatives and audiences early for Black Friday. [25:42] Optimize marketing based on stock levels and trends. Find the notes here: https://keepopt.com/223 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He's been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles. In this episode, we discuss: The Google data leak and what it validated Google's third-party cookie backtrack AI and its impact on SEO And Google's monopoly on the web in general Dive in: [09:00] SEO hasn't changed much, just more info. [10:37] GDPR regulations in Europe caused legal challenges. [16:14] Website ads frustration and conflicting views on helpful content. [18:36] The 4 types of search intent. [20:32] Update on Google's monopoly and the Department of Justice. [25:49] Insider Tips from Alex! Find the notes here: https://keepopt.com/222 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop. In this episode, we discuss: How the secondhand market is growing, and growing rapidly Why owning your secondhand experience is important Using the Tern Eco software to start your secondhand market journey The importance of the data you get from your secondhand program Dive in: [05:19] eCommerce experts launch sustainable retail consultancy in 2019. [08:26] Excitement about growing business in recommerce industry. [11:37] EU-driven legislation will impact trade and sustainability. [14:59] 60% of population willing to buy secondhand. [18:21] SME retailers agile, innovative, capable, and profitable. [20:22] Real-world product wear and tear data. Feedback for durable, repairable products. [24:33] Innovating business models for customer engagement. [25:49] Insider Tips from Zoe! Find the notes here: https://keepopt.com/221Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience. In this episode, we discuss: Why you need to focus on the post-purchase customer experience Empowering the customer Upselling opportunities and increasing your brand's revenue Dive in: [03:36] Managed customer experience for popular YouTuber brands. [08:07] Mistakes after hitting buy button explained succinctly. [12:56] Optimised journey for order confirmation and edits. [14:15] Enhancing customer experience is a no-brainer. [18:22] Bad news for everyone, missed order potential. [22:22] Insider Tips from Hamish! Find the notes here: https://keepopt.com/220 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball's affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. In this episode, we discuss: What “manufacturing virality” is How you can own TikTok customer data through 3rd party software Attribution for influencer marketing Dive in: [03:09] Transitioned from brand side to tech, influencer marketing. [08:03] TikTok shop lacks customer data for marketing. [11:11] Creators create branded TikTok pages, affiliate program. [12:43] Curate viral content, boost revenue, and scale. [18:22] Influencers share unique, single-use codes via link. [20:40] Automatically generate affiliate accounts with Shopify data. [23:17] Insider Tips from Noah! Find the notes here: https://keepopt.com/219 Discover Social Snowball >> https://keepopt.com/snowball ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals. In this episode, we discuss: Gisela's 3 Cs for TikTok success What you need to know about ad length Tracking performance with custom metrics Dive in: [05:02] Focus on authentic, attention-grabbing TikTok creatives. [06:33] Grab attention, retain interest, end with action. [10:21] TikTok offers unique advertising and creative tools. [14:32] TikTok offers TTCX for ad creatives. [17:29] Understand audience, create community, advertise product effectively. [19:56] Ad length based on age range. [27:41] Insider Tips from Gisela! Find the notes here: https://keepopt.com/218 Discover Social Snowball >> https://keepopt.com/snowball ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Dawn Chubai is a live stream product selling expert! She's been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada's number one breakfast show!! More recently she's been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to learn the skills of live shopping via her Live Selling School. In this episode, we discuss: Understanding your audience and customers Why you need to master storytelling How engagement plays an important role in your live selling Dive in: [05:31] Launch of Live Selling School lacked competition. [09:11] Consider TikTok shop, choose a fitting face for your brand. [15:36] Live streaming shopping boosts brand engagement, sales. [17:15] Creating sensory experiences in online shopping presentations. [21:16] Understand customer motivation, craft compelling pitch. [25:19] Respecting consumer differences, guiding with integrity, acknowledging uniqueness. [27:41] Insider Tips from Dawn! Find the notes here: https://keepopt.com/217 Discover Social Snowball >> https://keepopt.com/snowball ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ashley Wright's been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he's now the founder of his own business – Social Tale which is all about building growth on TikTok. In this episode, we discuss: The 4 pillars of TikTok Strategic product selection and offers How to get to your first 100 sales Optimising affiliate partners Dive in: [06:27] The pillars of TikTok. [09:17] Focus on 1-3 key products for promotion. [12:02] Create aggressive affiliate strategy with higher commissions. [15:01] Creating consistent content is crucial for success. [19:12] Reach out to brand owners for promotion. [21:25] TikTok focusing on live content for growth. [25:59] Insider Tips from Ashley! Find the notes here: https://keepopt.com/216 Discover Social Snowball >> https://keepopt.com/snowball ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework. Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss: How to expand your reach with TV ads Targeted advertising Budget requirements for testing TV ads Tracking and measurement Tips for making your ads successful Dive in: [04:21] TV advertising accessible to smaller brands, is beneficial. [07:21] Testing ads with free views, limited wastage. [12:46] Upgrade ad production after successful testing results. [14:32] Maintain consistency across platforms for effective content. [19:24] Digital channels provide some control for marketers. [23:50] Launching new TV campaign affects sales analysis. [25:31] Insider Tips from Danielle! Find the notes here: https://keepopt.com/215 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo's been at the forefront of marketing data analysis since 1995! In this episode, we discuss: Breaking down the silos and integrating marketing channels The importance of cost and ROI Looking beyond last-touch attribution Sustainability integration Dive in: [04:29] Tracking marketing impact through direct and indirect means. [08:53] Traditional marketing measurement uses complex tracking mechanisms. [12:47] Measurement complexity, silo breakdown, techniques combination effectiveness. [13:58] Integrating all marketing activities for effective attribution. [19:27] Factor cost calculations into cross-channel marketing decisions. [22:03] Sustainability in marketing is gaining popularity. [23:43] Insider Tips from Jo! Find the notes here: https://keepopt.com/214 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor