Podcasts about onescreen

“Out-of-home marketing might be the most underrated B2B channel right now,” says Charlie Riley, Head of Marketing at OneScreen.ai In this episode of The Content Cocktail Hour, host Jonathan Gandolf sits down with Charlie Riley to explore the creative resurgence of out-of-home (OOH) advertising—and why it's becoming a powerful tool for modern marketers. From billboards and digital signage to guerrilla tactics and experiential stunts, Charlie shares real-world examples of brands breaking through the noise with memorable, measurable campaigns.They dive into how OOH has evolved from guesswork to data-driven precision, what B2B marketers can learn from D2C, and why internal storytelling is just as critical as external messaging. Plus, Charlie offers sharp insights on the limits of marketing titles, the value of partners over vendors, and how small teams can make a big impact.In this episode, you'll learn:How out-of-home fits into modern marketing, and what makes it measurableWhy internal marketing is often more critical than external campaignsHow to use data and instinct to find your ideal customerResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Charlie on LinkedIn: https://www.linkedin.com/in/charlieriley/Explore OneScreen.ai: https://www.onescreen.aiTimestamps:(00:00) Intro(01:27) Charlie's path to marketing leadership(03:15) Why out-of-home is more than just billboards(05:30) Creative case studies and real-world OOH impact(07:10) How OneScreen uses data to eliminate the guesswork(10:45) The B2B vs D2C mindset shift(14:15) Using out-of-home for ABM(16:40) Storytelling with data(19:00) Why marketing titles are often misleading(21:10) Internal marketing is your hidden superpower(23:30) Snorkeling vs. deep diving as a modern marketer(25:00) How to partner with OneScreen

Welcome to another episode of Digital Coffee: Marketing Brew! This week, host Brett Deister sits down with Charlie Riley, the Head of Marketing at OneScreen.ai, to shine a spotlight on a topic that often gets pushed to the back burner: internal marketing. In this insightful conversation, Charlie shares why internal marketing is just as crucial as external efforts, explaining how it impacts company culture, boosts employee morale, and creates the alignment needed for real business success. With over twenty years of experience building marketing functions from scratch at startups and established companies alike, Charlie offers practical advice on fostering collaboration between departments, maintaining consistent messaging, and adapting internal communication for hybrid and remote teams. Whether you're a marketing leader, sales professional, or just passionate about workplace dynamics, this episode is packed with valuable takeaways to help you strengthen your team from the inside out. So, grab your coffee (or iced Americano) and join us for a fresh brew of marketing wisdom!Guest Bio:Charlie Riley is the Head of Marketing at OneScreen.ai, a platform that specializes in measurable out-of-home advertising. With a diverse background spanning multiple industries and company sizes, Charlie has often been the first marketing hire, building out functions from the ground up. Beyond marketing, Charlie has also led sales teams on several occasions, developing a deep understanding of the synergy between marketing, sales, and customer support. Charlie's experience reflects a hands-on, collaborative approach, ensuring that marketing works seamlessly across all pillars of a business to drive demand generation and brand success.3 Fun Facts:Charlie Riley prefers iced coffee over hot coffee and usually goes for an iced Americano.At one company, Charlie's team sent out a daily internal email called "What We Know Now" to keep everyone updated and connected, especially after going remote.Charlie has been the first marketing hire at six different organizations, leading marketing and sales teams from seed stage startups up to companies with $200 million in revenue.Key Themes:Importance of internal marketing for successCross-functional collaboration between departmentsImpact of internal marketing on moraleAdapting internal marketing for remote workEnsuring message consistency internally and externallyCommon mistakes in internal communication initiativesRole of technology in internal communications

Empowering Marketers with AI – Sam Mallikarjunan – agent.ai Discover how Sam Mallikarjunan, Growth Lead at agent.ai transitioned from being an AI skeptic to an advocate, and learn about the innovative platform that allows anyone to build and customize AI agents, regardless of their technical skills. Mike and Sam explore what AI agents are, share real-world examples of how marketers can use them for tasks like research and content creation, and discuss how AI is reshaping the future of marketing roles. About agent.ai Agent.ai is the #1 professional marketplace where users can build, discover, and deploy trustworthy AI agents that deliver real-world value. Founded in 2024 by Dharmesh Shah, co-founder and CTO of HubSpot, and led by Sam Mallikarjunan, Agent.ai empowers professionals to revolutionize their workflow across sales, marketing, and customer service through intelligent automation. Since its launch at HubSpot's INBOUND 2024, the platform has experienced explosive growth, amassing over 1.5 million users and hosting more than 1,200 public agents by early 2025. The platform distinguishes itself with its intuitive low-code agent builder, access to cutting-edge AI models, and a vibrant developer ecosystem. About Sam Mallikarjunan Sam Mallikarjunan is a growth strategist, entrepreneur, and the Growth Lead at agent.ai. He is the former CEO and co-founder of OneScreen.ai, a marketplace for out-of-home advertising, and previously served as Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs, where he drove significant customer acquisition and revenue growth. Sam is a former professor at Harvard University, where he taught Advanced Digital Marketing and Innovation, and he currently shares his expertise as a LinkedIn Learning Instructor. He is also the co-author of the bestseller Inbound Commerce - How to Sell Better than Amazon and frequently offers insights on AI, marketing, and business strategy Time Stamps 00:00:18 - Guest Introduction: Sam Mallikarjanan from Agent.ai 00:01:41 - Overview of Agent.ai and Its Features 00:02:45 - Understanding AI Agents in Marketing 00:04:10 - Practical Applications of Agents for Marketers 00:10:34 - Target Audience: Individuals vs. Enterprises 00:12:57 - The Importance of AI Confidence in Marketing 00:17:27 - Future Changes in Marketing Roles Due to AI 00:19:59 - The Shift from Performance to Brand Marketing 00:22:44 - Best Marketing Advice Received by Sam 00:24:07 - Career Advice for Aspiring Marketers 00:27:15 - Conclusion and Closing Remarks Quotes "The more focused you try and make an AI, the more effective it's gonna be at whatever the task is that you're trying to have it do." Sam Mallikarjunan, Growth Lead at agent.ai "The biggest challenge is getting people to become AI curious and AI confident." Sam Mallikarjunan, Growth Lead at agent.ai "It was an interesting project because it's what helped turn me from an AI doomer into an AI boomer." Sam Mallikarjunan, Growth Lead at agent.ai   Follow Sam: Sam Mallikarjunan on LinkedIn: https://www.linkedin.com/in/mallikarjunan/ agent.ai's website: https://agent.ai/ agent.ai's on LinkedIn: https://www.linkedin.com/company/pulsar-platform/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Genevieve Hayes Consulting Episode 59: [Value Boost] How Data Scientists Can Get in the AI Room Where It Happens Everyone’s talking about AI, but the real opportunities for data scientists come from being in the room where key AI decisions are made.In this Value Boost episode, technology leader Andrei Oprisan joins Dr Genevieve Hayes to share a specific, proven strategy for leveraging the current AI boom and becoming your organisation’s go-to AI expert.This episode explains:How to build a systematic framework for evaluating AI models [02:05]The key metrics that help you compare different models objectively [02:28]Why understanding speed-cost-accuracy tradeoffs gives you an edge [05:47]How this approach gets you “in the room where it happens” for key AI decisions [07:20] Guest Bio Andrei Oprisan is a technology leader with over 15 years of experience in software engineering, specializing in product development, machine learning, and scaling high-performance teams. He is the founding Engineering Lead at Agent.ai and is also currently completing an Executive MBA through MIT's Sloan School of Management. Links Connect with Andre on LinkedInAndrei’s websiteAgent.ai website Connect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE Read Full Transcript [00:00:00] Dr Genevieve Hayes: Hello, and welcome to your value boost from Value Driven Data Science, the podcast that helps data scientists transform their technical expertise into tangible business value, career autonomy, and financial reward. I’m Dr. Genevieve Hayes, and I’m here again with Andrei Oprisan. Head of engineering at agent.[00:00:21] ai to turbocharge your data science career in less time than it takes to run a simple query. In today’s episode, we’re going to explore how data scientists can leverage the current AI boom to accelerate their career progression. Welcome back, Andre.[00:00:40] Andrei Oprisan: Thank you. Great to be here.[00:00:41] Dr Genevieve Hayes: So as I mentioned at the start of our previous episode together, we are at the dawn of an AI revolution with unprecedented opportunities for data scientists.[00:00:51] Now, through your current role at Agent. ai, and prior roles at AI centric companies, such as OneScreen. ai, you’ve clearly managed to capitalize on this AI boom, and are actively continuing to do so, and have managed to build a very impressive career for yourself, partly as a result. Now, the Internet’s full of career tips, but they’re usually very generic advice from career coaches who’ve never worked in the data science or technology space, and their advice usually doesn’t take into account the specific context of the AI landscape.[00:01:35] What’s one specific strategy that data scientists can use right now to leverage the AI boom for faster career progression?[00:01:44] Andrei Oprisan: I would say first building some expertise and prompt engineering and AI model evaluation. I think that’s a foundation on top of that. I think it’s developing some systematic approaches for comparing different models outputs on domain specific tasks and then creating something maybe like a reliable evaluation framework.[00:02:05] For example, you could create an eval set. Or tasks in a field and developing some quantitative or qualitative metrics to assess how different models perform compared to traditional approaches and that can really position you as someone who can actually properly integrate AI tools into existing workflows while having that element of scientific rigor.[00:02:28] , it’s leveraging the existing trends around prompt engineering around the different models that are coming up every week, every month. Every quarter and figuring out, how we are going to showcase when to maybe use 1 versus another with the scientific approach with again, I would start as simple as.[00:02:47] An eval from the kind of work that you’re doing in your current role or organization, or thinking about adjacent organizations and adjacent kind of strategies to then create some examples of when and when you wouldn’t. Use certain models because of, some numbers where you can show in an email that, this model does really well in this kind of let’s say, classification in this specific domain versus. One that doesn’t . I think from there, you can iterate and do some even more interesting work very repeatedly and looking at some adjacent domains and apply the same sort of technical solutioning to other domains.[00:03:26] Dr Genevieve Hayes: I read an article recently that was written shortly after the launch of the DeepSeek LLM. And there was a group of researchers at a university that were evaluating the model. And they had a series of prompts that could be used to find out, can this model be used to produce offensive or dangerous information?[00:03:49] And they had something like 50 prompts and they randomly chose 10 of them and ran it against that. Is that the same sort of thing that you’re proposing, but obviously specific to the person’s organization?[00:04:03] Andrei Oprisan: That’s exactly it. So I think starting as simple as again this prompt engineering and writing out a few of those prompts and be able to get some kind of repeatable answer, whether it’s a score, whether it’s, selecting from a set of options, just anything that you can then repeat and measure in a Quantitative way[00:04:24] and like, we can say, okay, it is this category, we’re getting with these, let’s say 50 prompts we’re consistently getting, 10 percent of the answers are incorrect, but 90 percent where we’re getting this kind of consistent answer and an answer that can actually be useful.[00:04:40] And then looking at different kinds of models and and then figuring out, how do they form? But also, how might you improve that? And apply some level of scientific method thinking around, ultimately, what can you change to improve? Essentially, what are still these for most folks, black boxes these LLMs that, And go something outcome, something else, and maybe demystifying what that looks like in terms of consistency at the very least in terms of accuracy over time.[00:05:12] And then, it could even take on more advanced topics. Like. How can you improve those results once you have a baseline starting point, you can say, okay, sure. Now, here’s how I improved, or here’s how maybe the prompts were. Incorrect or, they behave differently given a different LLM or, maybe you push different boundaries around context window size on the Google models are not the best.[00:05:38] But they’re the best at dealing with large data sets. there’s a trade off at a certain point in terms of speed and accuracy and cost.[00:05:47] And so then introducing some of these different dimensions, or maybe only looking at those in terms of, you know, yes, if this LLM takes 10 seconds to get me a 98 percent accurate answer, but this other one takes half a second to give me a 95 percent accurate answer, which one would you choose and a business context essentially the faster one that is a little bit cheaper.[00:06:11] Might actually be the right answer. So there’s different kinds of trade offs, I think, given different kinds of context. And I think exploring what that might look like would be a really good way to kind of apply some of those technical skills and looking at some of those other dimensions, around things like pricing and runtime execution time.[00:06:31] Dr Genevieve Hayes: And I can guarantee if you take a strategy like this, you will become the AI expert in your office, and you will be invited to every single AI centric meeting the senior management have forevermore because I did something similar to this it was before LLMs. It was with those cloud cognitive service type APIs.[00:06:50] And anytime one of those came up, I was the person people thought of. I got invited to the meeting. So, this is really good career advice.[00:06:59] Andrei Oprisan: And really, it starts, I think, growth especially think about how do you grow your career as a technical person? Obviously, part of it is being in the right room at the right time to be able to ask the right kinds of questions to be able to present a technical perspective. And again, I think by pushing on some of these boundaries you get exposed to even bigger.[00:07:20] Opportunities and bigger challenges that do need technical solutions that do need someone with a technical mind to say, You know what? Maybe that doesn’t make sense. Or maybe there is a way to leverage a I, for this problem, but not maybe in the way that you’re thinking, and I think being able to at least present that perspective is incredibly valuable.[00:07:39] Dr Genevieve Hayes: And regardless of which industry you’re working in, the secret to success is you’ve got to get in the room where it happens, as the Hamilton song says, and this sounds like a really good strategy for getting there with regard to LLMs.[00:07:53] That’s a wrap for today’s Value Boost, but if you want more insights from Andre, you’re in luck.[00:08:00] We’ve got a longer episode with Andre where we discuss how data scientists can grow into business leadership roles by exploring Andre’s own career evolution from technology specialist to seasoned technology leader. And it’s packed with no nonsense advice for turning your data skills into serious clout, cash and career freedom.[00:08:23] You can find it now, wherever you found this episode, or at your favorite podcast platform. Thanks for joining me again, Andre.[00:08:31] Andrei Oprisan: for having me. This is great.[00:08:33] Dr Genevieve Hayes: And for those in the audience, thanks for listening. I’m Dr. Genevieve Hayes, and this has been Value Driven Data Science. The post Episode 59: [Value Boost] How Data Scientists Can Get in the AI Room Where It Happens first appeared on Genevieve Hayes Consulting and is written by Dr Genevieve Hayes.

Genevieve Hayes Consulting Episode 58: Why Great Data Scientists Ask ‘Why?’ (And How It Can Transform Your Career) Curiosity may have killed the cat, but for data scientists, it can open doors to leadership opportunities.In this episode, technology leader Andrei Oprisan joins Dr Genevieve Hayes to share how his habit of asking deeper questions about the business transformed him from software engineer #30 at Wayfair to a seasoned technology executive and MIT Sloan MBA candidate.You’ll discover:The critical business questions most technical experts never think to ask [02:21]Why understanding business context makes you better at technical work (not worse) [14:10]How to turn natural curiosity into career opportunities without losing your technical edge [09:19]The simple mindset shift that helps you spot business impact others miss [21:05] Guest Bio Andrei Oprisan is a technology leader with over 15 years of experience in software engineering, specializing in product development, machine learning, and scaling high-performance teams. He is the founding Engineering Lead at Agent.ai and is also currently completing an Executive MBA through MIT's Sloan School of Management. Links Connect with Andre on LinkedInAndrei’s websiteAgent.ai website Connect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE Read Full Transcript [00:00:00] Dr Genevieve Hayes: Hello, and welcome to Value Driven Data Science, the podcast that helps data scientists transform their technical expertise into tangible business value, career autonomy, and financial reward. I’m Dr. Genevieve Hayes, and today I’m joined by Andrei Oprisan. Andrei is a technology leader with over 15 years of experience in software engineering.[00:00:24] Specializing in product development, machine learning, and scaling high performance teams. He is the founding engineering lead at Agent. ai, and is also currently completing an executive MBA through MIT’s Sloan School of Management. In this episode, we’ll be discussing how data scientists can grow into business leadership roles by exploring Andre’s own career evolution from technology specialist to seasoned technology leader.[00:00:55] And more importantly, we’ll be sharing specific steps that you can take to follow his path. So get ready to boost your impact, earn what you’re worth, and rewrite your career algorithm. Andre, welcome to the show.[00:01:09] Andrei Oprisan: Thank you. Great to be here. Great[00:01:11] Dr Genevieve Hayes: We’re at the dawn of the AI revolution with everyone wanting to get in on the act and many organizations terrified of being left behind.[00:01:21] As a result, there are more technical data science and AI centric roles being advertised now than ever before. However, this also brings with it unprecedented opportunities for data scientists to make the leap into business leadership, if they’re willing and if they know how. And those are two very big ifs, because in my experience, Many data scientists either don’t know how to successfully make this transition, or write off the possibility of doing so entirely for fear that it’ll take them too far away from the tools.[00:01:55] Now, Andre you started your career as a software engineer, but have since held a number of technology leadership roles, including VP of Engineering at Liberty Mutual Insurance, Chief Technology Officer at OneScreen. ai, And your current role is head of engineering at agent. ai. What is it that first started you on the path from technical specialist to business leader?[00:02:21] Andrei Oprisan: question. So for me, it was all about asking deeper questions as to the why and that led me to ask them more questions, you know, but why and why again, why are we doing this? Why are we prioritizing this kind of work? What makes us believe this is the right kind of feature, to work on as a developer which inevitably leads to some kind of business questions some questions about. Who the customer is and why we’re serving those customers are those customers, right? Kinds of customers. To serve in the 1st place, or, should we be thinking about different kinds of customer personas?[00:02:56] And what does that mean? All the way to, how do you actually make money as a business? Why are we doing this? Is it to drive efficiency? Is it to serve a new, on top market potentially? And so. As you mentioned, I started as a developer, I started my career at Wayfair back in the early days when they were, I think it was engineer number 30 company of 100 or so people back in the early 2000s.[00:03:20] And we were. Developing big features. I remember I own a big part of baby and wedding registries and checkout and customer reviews. And I was building more and more features and I was sitting and also in more meetings with product managers who are usually the kind of the interface right in a tech world to sort of the business.[00:03:42] And I kept asking more and more questions around it. Hey, but why are we doing this? Why are we solving for baby registries? Why are we solving for wedding registries?[00:03:51] So again. For me, it really started from early days of my career, all the way through later stages, where I was always asking more questions about, is it the right thing?[00:03:59] The highest value thing that we can work on as engineers, as developers, as technical folks, or is there something more valuable that we should be working on that we should be aware of? That we should be asking deeper questions about. And it really started with that kind of inquisitive nature, always asking, why are we doing this?[00:04:16] You know, I’m here as part of this team, and I want to understand why we’re doing these things. So I can be more effective. So I can make sure that, I. Do as much as possible to make a successful[00:04:27] Dr Genevieve Hayes: That approach of asking all those why questions, that’s what they recommend to people in pretty much every management consulting advice book. The three. of Management Consulting. Why this? Why now? Why me? Did you pick that up from reading some sort of Management Consulting book or do you just have an naturally inquisitive nature?[00:04:48] Andrei Oprisan: now for me it was more natural, maybe a bit stubborn, maybe depending on what you ask, maybe a bit , irreverent just to sort of asking the question. So, , why are we doing this? But as a developer, as you’re building out features, you can build a very simple version of an ask or you can build something very complex that needs to scale. That needs to take into account a number of different kinds of factors. And so we really started with. Trying to understand, okay, what is the actual technical requirement and why do we think that is[00:05:16] and that’s usually defined by some kind of either tech lead and a team or a product manager or some combination thereof. And I found that to be very helpful, both for me and those non technical counterparts to ask those why questions because it really revealed a lot of the assumptions that went into the road map that went into even the business thinking there’s obviously some assumption that.[00:05:41] For instance, we’re going to invest in scale from a dev ops standpoint, for example to make sure these servers don’t tip over. We’ll be able to handle more traffic because we expect growth. Okay. But when is that? Why is that?[00:05:53] And it started from me, just not really understanding the business and wanting to learn and more wanting to learn on a deeper level to say, okay. I can understand. I became an expert in baby and wedding registries and all the competitors and I think that that’s part of what’s necessary to be able to build.[00:06:12] Good products that kind of obsession, with the product and , asking questions until you really understand the landscape and what you should and shouldn’t be building. I think those are critical aspects of knowing what to build and not to build to be able to.[00:06:26] And get some better outcomes.[00:06:28] Dr Genevieve Hayes: And so by asking these questions, did senior leadership see that as a sign that you had management or leadership potential and then did you naturally get promoted or did you actively seek out those business leadership roles?[00:06:44] Andrei Oprisan: I think a little bit of both, but more likely in the beginning. It was more the former, so I was asking. More of the questions for the sake of the questions and really wanting. To build a better product, which then led to just more responsibilities. And it was clear to me that I wanted.[00:07:02] Those kinds of questions to be asked and answered. And many times they want, many of those sort of technical conversations they were having, those kinds of questions weren’t really asked by the technical folks. And so I became the kind of person that would always ask those questions and always.[00:07:19] Push us to get good answers to those questions and really test those assumptions over time, as I became more senior in my roles building more complex systems that led to more complex questions that needed answers and increasingly got in front of more senior folks.[00:07:37] So what became conversations Within a team with a product manager or a junior product manager talking to junior engineers became conversations, between senior engineers. And directors of thought up and things like that. And so, I just became part of. In those rooms where those conversations were happening at a higher level that led me to ask more important white questions more around.[00:08:01] The business strategy, why do we think this is the right segment to tackle? Why do we think we’re going to build technology that is really differentiated, that is not just another solution that we could have just bought off the shelf.[00:08:13] And those are very interesting conversations to have. And I think that the kinds of conversations that we don’t get to really have, we’re not really focused on both the technical, but not technical just for the sake of technical sort of solutioning, but technology in the service of the business and the service of a business that is, wanting to grow and stay competitive and and be able to win at whatever the business is trying to do,[00:08:40] Dr Genevieve Hayes: It sounds like your nature made you very well suited to a business leadership role, even though you started off as a technical specialist. But I’ve met a lot of data scientists over the years who are very adamant that they don’t want to move away from purely technical roles and into leadership roles.[00:09:01] For example, I’ve been in teams where the team leader role has It’s been advertised and every single technical person in that team has refused to apply for it because they don’t want to move away from the tools. Is this something that you experienced early in your career?[00:09:19] Andrei Oprisan: definitely, and that’s part of every individuals journey as we’re moving through those individual contributor ranks. There are levels to the individual contributor roles, you can go from junior to very senior, to principal or staff or a member of technical staff and different companies have the sort of laddering that can even go up to the equivalent on the sort of management side, all the way to VP levels Microsoft is famous for, their laddering where you can have Distinguished engineers that are the equivalent of VPs will have hundreds of people who are reporting to them and have similar compensation structures.[00:09:55] So, again, it is possible. Not every organization is set up for that. And so I think part of this has to 1st, start with the right level of research and say, okay. If I’m the kind of person that wants to do only technical work. Will the career progression and this organization really support my objective,[00:10:14] if the most senior level that you can go to might be just a senior engineer level, that might be okay. And that might be the right place for you. But if you want me more responsible and we want to be more of an architect or someone who. Is coordinating, larger, project deployments across multiple divisions,[00:10:37] I would say, figure out if the organization. As those kinds of opportunities, and in many cases, they don’t, because they don’t know that I need, it hasn’t been proven as an actual need. So, part of it is, how comfortable are you? And being that sort of trailblazer and taking some risks and, of crafting your own role versus, working within the existing bounds where you may have a well defined ladder.[00:11:03] And, in other cases, it might be that, no, there is a ceiling and in many organizations, that is the case, especially in a non technology companies, and companies that certainly have a technology or it department and some fashion. But they might not have, the same level that you can go to.[00:11:21] Compared to in a potential business role and that needs to be a decision that is that made to say, okay, is this the right kind of place for me? Can I grow and learn? To the level that I’m looking to grow and learn to and then figure out, if you can sort of.[00:11:36] Move beyond some of those limitations, what are they and what are you comfortable with?[00:11:41] Dr Genevieve Hayes: Early in my career, it was the case that basically in Australia, if you wanted to get beyond a very moderate salary, you had to go into management if you’re a technical person. But. In recent years there are an increasing number of companies and organizations that are building in that technical stream.[00:12:03] I think Deloitte in Australia now does have a technical stream where you can get quite senior. And I know of some government organizations that also do. I’m not quite sure how well that works in practice, but it’s a move in the right direction.[00:12:20] Andrei Oprisan: Right, and I think that’s that’s only increased over time. I’ve only seen companies create more opportunities for those very senior technical folks, not fewer. So, again, I think it is encouraging, but I’d also say, you’re not going to find the same.[00:12:36] Leveling across the board for technical folks as you would, let’s say for management oriented and at a certain point, need to make the decision in terms of. Do you want to stay as an individual and the whole contributor, or are you open to management?[00:12:51] It doesn’t mean from a management standpoint, you’re not technical or, you’re not needing to your technical skills, but it may mean that, yes, you’re no longer coding every day. Right, you are maybe at best reviewing architecture documents and really pressure testing the way the systems are designed and having bigger conversations around, cost optimization and.[00:13:14] Privacy and security implications of the work that is being done and making sure that then those are addressed. Which again, there are different kinds of challenges. They’re still technically challenging. And you’re going to need good advice from additional folks, individual contributors on the teams, but they are different.[00:13:32] Dr Genevieve Hayes: The other thing I’d add to all this is, even if you choose to remain in that individual contributor stream, as you move up the ranks, you are still going to be associating more and more with senior leadership and having to think about things from a business point of view. It doesn’t matter whether you’re managing staff or not.[00:13:51] You need to become more business centric. And that idea that a lot of very technical data scientists have of just being left alone in a room to code all day. That’s not going to happen once you get above a certain level regardless of if you’re technical or a leader.[00:14:10] Andrei Oprisan: That’s right, and I think it’s. Figuring out the right balance of enough technical work, and that can mean different things over time with enough. Organizational impact, which is another way to look at the business elements of. You know, we’re doing a bunch of work, but again, is it making money?[00:14:29] Is it helping our customers get more of what they need? Is it improving some kind of output that the organization is measuring. If we can’t answer any of those questions , to some level of sophistication, then, if we’re working on the right thing or not, would we even know,[00:14:45] and would it even about it may be a very interesting technical problem, of course, but does it matter at all? will anyone even see it when you care? I think by, understanding the business understanding, maybe how many eyeballs. The product is going to get in front of and what the assumptions are and even, coming up with some of those numbers is going to really affect what you’re thinking about what you’re building and why you’re building.[00:15:09] Dr Genevieve Hayes: It sounds like you making that transition from being a technical expert to being a business leader was very organic for you, but was there ever a point in time where you actually consciously thought, okay, I’m actually focusing on this business leadership thing. I’m no longer a technical specialist.[00:15:28] I am a data science or engineering leader.[00:15:32] Andrei Oprisan: Yes, when I transitioned from Wayfair I work for an eCommerce consulting shop. So there is where I learned a lot of my sort of consulting skills and really understand how to talk to. Chief marketing officers and CEO. So understand, what exactly are you trying to accomplish?[00:15:48] But in those conversations, it became very clear to me that I needed to understand more about the business, not less, even as I was very technical, I was a tech lead, I was running the technology team, in charge with the recruiting with defining the staffing plans and also architecting some of the solutions.[00:16:10] And so it became very clear that I needed to understand even more. About what the actual goals were of the organization, because the very first iteration of the project we came in with the wrong assumptions completely, and we came up with some technical solutions that made no sense for where they were trying to go.[00:16:30] 2, 3, 5 years later we came up with something that made sense for a proof of concept and sort to get to an initial contract. But actually, we were setting them up for failure in 4 to 5 years were actually the solution that we were proposing wouldn’t be able to support the kinds of customization as they would need when they moved to 20 different supply chain partners and just having those conversations at a, higher level[00:16:57] It was very eye-opening when I walked out of a few of those meetings. Understanding that 90 percent of our assumptions were just incorrect. It’s like, Oh my God, what are we doing? And why are we having this entire team of engineers building these features for, I think it was Portugal and Spain stores where, we were just expected to lift and shift that for Japan, and that we’re just not going to be possible said, okay,[00:17:22] This made absolutely no sense. Let’s have deeper conversations about. The business what their goals are and how the technology is going to support that both now in the very short term, and we’re applying a very short term kind of mentality. But also long term also in 4 to 5 years, assuming the business is successful and they meet their objectives.[00:17:44] How can we make sure we’re enabling their long term growth?[00:17:48] Dr Genevieve Hayes: So it sounds like if one of our listeners wanted to follow your lead and move from technical specialist into a business leadership role, one of the first steps that they should take is to understand the objectives and goals of their organization and how their work can feed into achieving those goals and objectives.[00:18:09] Andrei Oprisan: Absolutely. I think it’s just having those simple questions answered around. What is the business? What is it doing? Why is it doing it? Why are they in this specific sector now? How has this evolved? And then being able to answer, how are they actually able to do that? Is it people?[00:18:28] Is it process? Is that technology is probably a combination of all of those different factors, but technology can have a multiplying effect, right? And I think it’s asking those questions in terms of where they are now and looking at different ways of expanding different ways of providing. Goods and services and using technology to more efficient.[00:18:49] And , it’s just looking at the business, but I would call it. A common sense approach and asking the kinds of questions. Okay. Someone in on the business side, if they can’t answer things in a simple. Way ask more questions if you can understand them in the terms that.[00:19:08] They’re giving back to you then then ask more clarifying questions. Don’t just assume. Right and it’s okay to not be an expert in those things. The challenge that I had in the beginning was getting frustrated with. My blind spots and my lack of really understanding I think it was.[00:19:24] You know, 1 of the early examples was this around tax treatments and, how obviously. Different territories have different rules for when and how you collect taxes.[00:19:34] It gets into a lot of complexity, but, it was very eyeopening. To ask more of those questions and to understand just how complex of an environment the business operates in, which allowed me to be a better developer, which allowed me to be a better team lead, which allowed me to then be a better partner, frankly, to those business folks who, you know, they have the same goals for the organization that we should have.[00:19:59] The company is going to grow. And if the company grows and it does well, then it means good things for everybody on the team. And if they don’t, that’s going to lead to equally bad things for everybody on the team. And so I think part of it is having that ownership mindset of it’s not someone else’s problem.[00:20:16] If we don’t understand this, it’s my problem. It’s my problem that we don’t understand how we’re going to need to customize this types engine. Because we might get hit with fines and we might need to retroactively as a severity one drop everything now. Anyways, kind of issue later than the line,[00:20:34] Dr Genevieve Hayes: So what is the single most important change our listeners could make tomorrow, regardless of whether their role is purely technical or not, to accelerate their data science impact and results and increase their business exposure?[00:20:47] Andrei Oprisan: I would say, ask, those deeper questions and figure out exactly the kind of work that they’re doing, how it’s having an impact on the bottom line. Whether it does or not, I think, understanding that very well understanding whether or not, the group that you’re in and the division is seen as a cost center or not or revenue center.[00:21:05] I think that’s the biggest sort of eye opening question that you can get answered and figure out, what are the broader objectives? Well, there are technical objectives. That the team has or business objectives that the whole division has and figuring out, okay, am I playing a part in that today or not?[00:21:26] Are we directly or indirectly? And how are my bosses or my bosses, bosses seeing the impact of the work that I’m doing in relation to the business success? And if there is no pathway for that, I think it’s the wrong kind of role in terms of long term growth. So again, if the work that you’re doing doesn’t have a measurable impact on that bottom line or on the growth of the organization, I think it’s worth asking deeper questions as to why that is or why it’s seen that way and how you can get into the kind of role that can help it.[00:22:03] With the growth and resiliency of the business.[00:22:06] Dr Genevieve Hayes: For listeners who want to get in contact with you, Andre, what can they do?[00:22:10] Andrei Oprisan: Sure. Can email me at Andre at agent.ai. Can find me on the web at oprisan.com. My blog is linked there as well. I’m on LinkedIn and x and. All the social networks with the same handles but more importantly, just, find me on agent. ai where I spend most of my time building AI agents helping out in the community giving folks feedback on how to build better agents.[00:22:35] And ultimately aiming to democratize AI and make it more accessible.[00:22:40] Dr Genevieve Hayes: And there you have it, another value packed episode to help turn your data skills into serious clout, cash, and career freedom. If you enjoyed this episode, why not make it a double? Next week, catch Andre’s value boost, a five minute episode where he shares one powerful tip for getting real results real fast.[00:23:01] Make sure you’re subscribed so you don’t miss it. Thank you for joining me today, Andre.[00:23:05] Andrei Oprisan: Thank you. Great to be here.[00:23:07] Dr Genevieve Hayes: And for those in the audience, thanks for listening. I’m Dr. Genevieve Hayes, and this has been Value Driven Data Science. The post Episode 58: Why Great Data Scientists Ask ‘Why?’ (And How It Can Transform Your Career) first appeared on Genevieve Hayes Consulting and is written by Dr Genevieve Hayes.

In this episode of "Do This, Not That," host Jay Schwedelson welcomes Greg Wise, co-founder and chief customer officer at OneScreen.ai, to discuss out-of-home advertising and marketing. This marks the first time the podcast has covered this topic, and Greg shares valuable insights on how businesses of all sizes can leverage out-of-home advertising for effective marketing campaigns.BTW! GURU Conference is back!!!

In this episode of Executive Conversations, Maeva Cifuentes speaks with Charlie Riley, Head of Marketing at OneScreen. They discuss the importance of establishing trust with internal stakeholders and the need to understand each department's motivations so you can communicate the value of marketing in their terms. Charlie also shares insights into the challenges of being the first marketing hire and how to navigate building a marketing function from scratch. He also shares some practical advice on how to align with sales, customer support and HR to create a unified go-to-market approach. In this episode, we talk about: Internal marketing Building trust in marketing Go-to-market leadership First marketing hire Sales and marketing alignment

SEASON: 5 EPISODE: 1Episode Overview:Ever feel like your company's stuck in a rut? This week, we're talking with an expert who helps even the best companies get unstuck. He's worked with some of the biggest names out there, and he knows that sometimes, it takes an outsider's perspective to see what's really going on. He'll be sharing his insights on why even seasoned teams need fresh training and guidance in today's rapidly changing business world. Get ready for some game-changing advice with author, speaker and coach, Sam Mallikarjunan.Guest Bio: Sam Mallikarjunan is a growth strategist, entrepreneur, and the Growth Lead at agent.ai. He is the former CEO and co-founder of OneScreen.ai, a marketplace for out-of-home advertising, and previously served as Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs, where he drove significant customer acquisition and revenue growth. Sam is a former professor at Harvard University, where he taught Advanced Digital Marketing and Innovation, and he currently shares his expertise as a LinkedIn Learning Instructor. He is also the co-author of the bestseller Inbound Commerce - How to Sell Better than Amazon, and frequently offers insights on AI, marketing, and business strategy.Resource Links:Website: https://agent.aiWebsite: https://www.mallikarjunan.com/Product Link: https://www.amazon.com/Inbound-Commerce-Sell-Better-Amazon-ebook/dp/B00C2TJQ16/ref=sr_1_1?crid=3I9DG7WJFAM14&dib=eyJ2IjoiMSJ9.0j-S9y_pz53zSIRcMxA7a4p2Pg6Qd-2LXlECmsaKizDGjHj071QN20LucGBJIEps.K8McvllKtWR9LY41Sa0O0FcqjnehotQUAvCwBJTBGXA&dib_tag=se&keywords=inbound+commerce+sam+mallikarjunan&qid=1739840370&s=books&sprefix=inbound+commerce+sam+mallikarjunan%2Cstripbooks%2C123&sr=1-1Insight Gold Timestamps:01:50 I ended up working at HubSpot for about 7 years04:35 B e willing to kill ideas really quickly05:08 Appreciate the independence of a team05:42 The smaller team of higher quality people is going to win every time 06:13 Whoever chases two rabbits is going to catch neither09:29 I t's remarkably hard to get people to change their habits10:28 F ear and greed are just great motivators of human behavior12:02 I n your bestseller, Inbound Commerce13:33 What was the most critical digital marketing concept? 18:02 You probably have a pricing problem more than you realize18:26 If you get somebody to pay up front, they're less likely to cancel long term

 Many small business owners might think that outdoor ads are only for big brands or political campaigns with massive budgets, but Charlie breaks down how businesses of all sizes can benefit from this often-overlooked channel. We talked about the creative flexibility of outdoor advertising—it's not just billboards! From wrapping cars to printing ads on pizza boxes, the opportunities to grab attention in unique ways are endless. And here's the best part—outdoor advertising is measurable. Gone are the days when you'd throw an ad out into the world and hope for the best. With today's tools, you can track impact, using methods like mobile IDs and even pixel tracking on websites. We also dove into the importance of simplicity in outdoor ad creative—sometimes less is more. For a billboard, you've got about five seconds to make an impression, so a concise, punchy message works best. And no, don't even think about using long URLs or QR codes on highway billboards—Charlie and I agree that's just dangerous! Overall, it was a great conversation about thinking outside the digital box and exploring new ways to connect with customers in the real world. If you want to learn more about outdoor advertising, Charlie recommends checking out OneScreen.ai to see how they can help businesses of any size.

Nicholas Kuhne dives into the world of outdoor advertising with Charlie Riley, Head of Marketing at OneScreen. With his extensive background in marketing for startups, Charlie shares the evolving role of out-of-home (OOH) advertising in the digital age. https://www.onescreen.ai/ 00:00 Introduction to Nicholas Kuhne and Wunderbrand 00:59 Guest Introduction: Charlie Riley 01:42 The Evolution and Misconceptions of Billboards 03:48 Measuring the Impact of Outdoor Advertising 07:33 Strategic Use of Out-of-Home Advertising for Startups 11:35 Planning and Executing Out-of-Home Campaigns 14:11 OneScreen's Unique Approach and Differentiators 17:54 Creative and Cutting-Edge Out-of-Home Ideas 23:20 Charlie's Journey and Insights on Marketing 26:47 Conclusion and Contact Information

Let's discuss Advertising Awareness and how aware the general public is about who is selling to them, how they are doing it, and the impact it has on all of us. A survey conducted by OAAA-Harris Poll in 2021 revealed a resurgence of mobility, with 83% of respondents noting their awareness of billboards during highway travel and 82% during local driving within the town. An overwhelming 83% of consumers expressed their attentiveness to Out-of-Home (OOH) advertising while driving, underscoring its effectiveness in reaching a wide audience.   Charlie Riley is the first Head of Marketing at OneScreen, a measurable outdoor advertising platform. He has been the first marketing hire at 6 organizations, leading marketing and sales at seed stage startups up to $200 million organizations. A father of 3 and former CMO, this Top 50 B2B Marketing Influencer to Follow by TopRank Marketing is able to discuss how mastering internal marketing is almost as important as external communication while helping Go-To-Market teams better understand how to use outdoor marketing executions like billboards and conference branding to deliver revenue growth. He says, "Most marketers are used to digital channels, but the costs and results continue to decline as everyone is inundated with too much noise in email inboxes and on social media channels. For companies that respect brand marketing as much as direct response, adding outdoor advertising to their marketing mix can add creative impressions for those attending a conference or used in an ABM campaign to stand out. The best part is, OOH advertising is measurable and less expensive than people think. OOH campaigns can deliver results marketers need to share with the C-suite, just like digital campaigns. Outdoor advertising can be used for ABM campaigns, using a targeted account list to strategically plan locations that the target buyers will drive to work or where they spend time. Exposure through billboards, wrapped cars, and more draw targeted eyeballs from top prospects. Seeing companies use outdoor ads for customer recognition campaigns, brand awareness at major tradeshows, and more, outdoor advertising can be a brand play as part of the overall marketing mix that has been proven to drive better results. What's old is new again with billboards and more, and it's all measurable. For more information: https://www.onescreen.ai/ LinkedIn: @CharlieRiley

Interview with Charlie Riley, who is the first Head of Marketing at OneScreen, a measurable outdoor adverting platform, and has been the first marketing hire at 6 organizations, leading marketing and sales at seed stage startups up to $200 million organizations. A father of 3 and former CMO, thisTop 50 B2B Marketing Influencer to Follow by TopRank Marketing is able to discuss how mastering internal marketing is almost as important that external communication while helping Go To Market teams better understand how to use outdoor marketing executions like billboards and conference branding to deliver revenue revenue growth. Charlie's web site is https://www.onescreen.ai/ 

When Alex Ewing was a kid growing up in Purcell, Oklahoma, he knew how close he was to home based on which billboards he could see out the car window. Learn more about your ad choices. Visit podcastchoices.com/adchoices

"Over the past decade, marketing has become more of a finance position and less of a creative position. A lot of marketers, today, forget how to be creative,” says Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.AI.In this episode, we're raising our glasses with OneScreen.AI's Greg Wise on The Content Cocktail Hour for a discussion on how leading companies are leveraging out-of-home advertising to hit real-world targets effectively. Greg shares the relevance and opportunities of out-of-home advertising, the power of creativity in marketing, measurement and evaluation of OOH campaigns, and OneScreen.AI's role and resources for marketers.In this episode, you'll learn:Out-of-home advertising is increasingly valuable for B2B marketers seeking new, impactful ways to reach and engage target audiences in real-world settingsMeasuring the effectiveness of out-of-home campaigns is evolving, with greater use of data and technology such as AI and machine learning to enhance targeting and ROI assessmentsCreative execution is crucial, emphasizing the need for bold and memorable visuals that capture attention and provoke discussion among consumersResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregwise/Check out OneScreen.AI: https://www.onescreen.ai/Timestamps:[06:05] Defining audience and human connection in marketing[06:47] Many people pay to block ads online[10:50] Enhancing conference presence with creative out-of-home marketing[14:54] Out-of-home advertising offers new opportunities[22:23] Differences between digital and static billboards[24:28] Campaign grading system rates billboard inventory

Greg Wise is the Co-Founder and Chief Customer Officer at OneScreen.AI. OneScreen helps marketers select, purchase, and measure out-of-home advertising. Today with Jonathan, Greg shares everything he knows about measuring out-of-home advertising and his predictions for B2B marketing in 2024. They also discuss OneScreen's recent article, "9 Priorities for the Modern B2B Marketer in 2024." Greg will be a speaker at “The Active Campaign Leap Day Extravaganza” on February 29th, and the free registration link is below!0:00 Introducing Greg and One Screen AI3:38 Measuring out-of-home advertising10:16 9 Priorities for the Modern B2B Marketer in 202414:50 HubSpot's playbook19:13 Testing channels, future of B2B marketingShow links: Connect with Greg WiseLearn more about OneScreen.ai9 Priorities for the Modern B2B Marketer in 2024The Active Campaign Leap Day ExtravaganzaConnect with Jonathan GandolfLearn more about The Juice

In this episode, I interview Greg Wise, the founder of OneScreen.ai on: + The crazy innovations in Out Of Home (viewshed pixels) + How to run a proper Out Of Home campaign + His recommendations for my new biz + Why dinosaurs are getting eaten **Disclaimer: OneScreen.ai is a sponsor of our newsletter Growth Daily

This week on the Digital Velocity Podcast, Sam Mallikarjunan of OneScreen.AT joins Erik and Tim to discuss the opportunities of Out of Home advertising and how it can facilitate revenue growth. https://www.digitalvelocitypodcast.com/episodes/41-the-opportunities-of-out-of-home-advertising-sam-mallikarjunan

In today's episode of Category Visionaries, we speak with Sam Mallikarjunan, Co-Founder & CEO of OneScreen, an offline advertising platform that's raised $10 Million in funding, about why in an oversaturated marketplace confronted with regulatory limits and suspicion from the public, it might be time to take advertising back into the physical world. Bridging the digital divide by providing their clients with real-time analytics about their physical advertising strategies, Onescreen helps to deliver the measurable metrics that marketers crave from traditional media that might have once been considered dead. We also speak about Sam's unique career trajectory, his years at HubSpot and the lessons he learned about what it takes to make it in the tech sector, how the pandemic provided the original impetus for OneScreen's innovative strategy, and why taking the leap into the startup space might not be for everyone unless you're ready to do a lot of independent learning Topics Discussed: How working in the cigar industry eventually brought Sam to a dynamic career in marketing Sam's time at HubSpot, from the unique job application strategy that got him in the door to the lessons he brought with him when he left How the pandemic provided the impetus for a marketing innovation which would eventually become OneScreen Why measurable indicators are the thing that modern marketers crave above all, and how OneScreen provides them from physical marketing strategies Why, unless you're ready to do a lot of independent learning, the startup adventure might not be for everyone Why an oversaturated digital marketing space is limiting the ROI for targeted advertising, and what other options are available

Hey thanks for listening! Our guest is Sam Mallikarjunan, the CEO and co-founder of OneScreen.AI. Sam, a former instructor at Harvard and former Head of Growth at HubSpot Labs, emphasizes the need for innovative thinking and building close customer relationships. In this episode, Sam shares his thoughts on the biggest advantage that small businesses have over large corporations. The importance of self-care for entrepreneurs. And why investing in your people is crucial for scaling your business. Let's get to Sam's tips for powerful customer marketing and practical self-care advice for entrepreneurs… My Links:  https://linktr.ee/thinktyler  https://thinktyler.com/podcast_episode/outperform-large-corporations-sam-mallikarjunan/ https://thinktyler.com/  Podcast: ThinkBusinesswithTyler.com  Host: Tyler Martin Business Coach  Linkedin  Instagram  YouTube  Learn more about your ad choices. Visit megaphone.fm/adchoices

Sam Mallikarjunan LinkedIn: https://www.linkedin.com/in/mallikarjunan/OneScreen.ai Website: https://www.onescreen.ai/contactJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

Sam Mallikarjunan is CEO and co-founder of OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising. He was Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs. Sam taught Advanced Digital Marketing, SaaS Economics, and Innovation Management at the Harvard Division of Continuing Education. He is co-author of the bestselling book, "Inbound Commerce - How to Sell Better than Amazon,” and is an avid podcast guest and industry speaker.   Want to find more from Sam Mallikarjunan?  Check out… https://www.onescreen.ai/   Want more Business Choreography?  Check out…   Website: Bizchoreo.com Growth Strategy Analysis Call: https://calendly.com/business-choreography/analysis BC Group: https://bizchoreo.com/group  

As the decade-long digital advertising boom is screeching to a halt, brands are faced with the painful reality that clicking on ad links is no longer an efficient way to “buy” customers. Audiences are digitally fatigued, unengaged, and strapped for cash. Sam Mallikarjunan, joins our host, Diane Helbig, to introduce listeners to a less competitive, more efficient marketing medium that transforms the real world into a performance marketing goldmine. Sam is CEO/co-founder of OneScreen.ai, the marketplace provider for buying/selling out-of home (OOH) advertising. He was Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs. Sam taught Advanced Digital Marketing, SaaS Economics, and Innovation Management at the Harvard Division of Continuing Education. He is co-author of the bestselling book, Inbound Commerce - How to Sell Better than Amazon, and is an avid podcast guest and industry speaker. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Sam Mallikarjunan, CEO & Co-Founder of OneScreen.ai, and former Head of Growth at HubSpot Labs, shares insights from building and sustaining a 100% remote team during a global pandemic. Learn how to create a more cohesive culture and evolve your communication style and tools to meet the challenges of a distributed workforce.Visit our website Follow us on LinkedInFollow us on Twitter

In this episode of Startup Hustle, Matt Watson and Sam Mallikarjunan, CEO & Co-founder of OneScreen.ai, talk about the Out-of-Home Advertising industry. Find out how Sam developed a tool for advertisers to help them be more efficient and sell more out-of-home ad spots.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Equip-Bid: https://bit.ly/3EX4xi3   Learn more about OneScreen.ai: https://www.onescreen.ai   Learn more about Full Scale: https://fullscale.io   Meet all of Boston's Top Startups: https://link.chtbl.com/bostontop2022  See omnystudio.com/listener for privacy information.

Kelly Bolton, EVP, Marketing & Brand at OneScreen, talks with Jeremy about managing a remote content marketing team.Highlights:The best strategies for managing a global teamThe pros and cons of working remotelyHow to leverage a remote teamLearn more about OneScreenConnect with guest on LinkedInMemorable Quotes:"You have to work harder at it. I believe you do. And be more deliberate about it. And it helps when you have a personality that joins the team, that enjoys being more deliberate about it.""I think now people have a choice. And, I can't tell you the number of people that have told me before, I would never work remote. I would have to come into the office. I need, I really have to have that. And so many of them now feel like they couldn't go back to an office every day"The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

In this episode of Startup Hustle, Join Matt DeCoursey and Lauren Conaway as they introduce you to 13 top startups, this time in Boston. It's also an excellent opportunity to find out the toughest challenges for Matt and Lauren in their pursuits. Join them and discover some of the fastest-growing and most interesting tech startups in The Olde Towne.    Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Learn more about InnovateHER KC: https://www.innovateherkc.com   Top 13 Boston Startups: Learn more about Acho: https://acho.io Learn more about AdeptID: https://www.adept-id.com Learn more about Aryeo: https://www.aryeo.com Learn more about Because Intelligence: https://www.becauseintelligence.com/home Learn more about CloudTruth: https://www.cloudtruth.com Learn more about DipJar: https://www.dipjar.com Learn more about FeatureByte: https://featurebyte.com Learn more about OneScreen.AI: http://onescreen.ai Learn more about Overjet: http://www.overjet.ai Learn more about Perch: https://www.perchhq.com Learn more about Silvertree: http://silvertree.io Learn more about Vendr: https://www.vendr.com Learn more about Wonderment: https://www.wonderment.com   Meet all the Top Startups we've featured around the US: https://gigb.co/l/x1fD  See omnystudio.com/listener for privacy information.

My Personal LinkedInhttps://www.linkedin.com/in/troweactual/My Emailoutofhomeinsider@gmail.comOOH Insider LinkedInhttps://www.linkedin.com/company/oohinsiderLinkedIn Live Eventhttps://www.linkedin.com/video/event/urn:li:ugcPost:7002753432633630720/Founders on Applehttps://podcasts.apple.com/us/podcast/founders/id1141877104Founders on Spotifyhttps://open.spotify.com/show/7txiovdzPARhjm18NwMUYjSupport the show

Jeremie Watkins, President of Spotlight Outdoor Advertising, talks about engaging and creating one-of-a-kind experiences for audiences on the Las Vegas Strip.Spotlight Outdoor Advertising is an enterprise leader in out-of-home advertising. They specialize in creating immersive experiences with their exclusive inventory on the Las Vegas Strip.Takeaways Mobile billboard trucks yield less out-of-home waste. Advertisers only pay for the time that their ad is on the road. As a result, brands are able to hyper-target audiences by bringing their message directly in front of them.Clark County, Las Vegas was the first US municipality to create a mobile billboard ordinance. The ordinance dictates the number of trucks allowed on the road as well as safety and insurance guidelines. Spotlight Outdoor Advertising focuses on unique out-of-home advertising on the Las Vegas Strip. They recently acquired the unit at Lids Digital Spectacular. This one-of-a-kind unit allows advertisers to create 3D, memorable experiences for audiences.Brands on the Vegas Strip look to create memorable moments in tourist journeys. Investing in an experience for audiences transforms advertisements into micro-moments within a buyer's journey.When ooh advertising in Vegas, be mindful of location. For example, look at the route conventioneers will take from the airport to a convention center or where they will be going when not at a conference.LinksLinkedIn: https://www.linkedin.com/in/jeremiewatkins/Spotlight Outdoor Advertising: https://www.spotlightoutdoorads.com/Phone: (702) 210-7750Instagram: spotlightoutdooradsPowered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the show

In the final episode of season two of the Recession-Proof podcast, Alex and Kimia discuss the most impactful insights from previous episodes with Sam Mallikarjunan of OneScreen.ai, Geoffrey Woo of Anti Fund Investment Fund, Dan Chen of Deltec, Anup Singh of Illumio, Keith Masuda of Modern Treasury, Liz Christo of Stage 2 Capital, Kelly Battles of DataStax, and Ken Suchoski of Autonomous Research.Each of them share advice on how to overcome the challenges of the current state of the market, prioritize investments, and grow your business through the end of 2022 and the start of 2023.Here are a few highlights, check out the full episode for the rest… Why Sam Mallikarjunan, Co-founder and Chief Executive Officer of OneScreen.ai emphasizes the importance of connecting the finance and marketing functions“I will say there is an adversarial relationship between finance and basically every other part of the company. But to treat the finance team and the finance leadership as if it's an adversarial relationship or to not actually proactively reach out to them, to me, that therefore has always been like, you're yelling at the person who's sitting in the top of the ship's sails being like, Hey, there's an iceberg up ahead, or, Hey, there's land over there that's just like filled with random gold. Why are we ignoring it? And we're not creating clear lines of communication in alignment with a partner whose objectives are fundamentally aligned with our own.”Geoffrey Woo, Co-founder and Partner of Anti Fund Investment Fund explains why attention is more valuable than capital“We all have 24 hours in a day times 8 billion people. That is the max limit of attention that exists in this world. You can print money, do weird financial engineering with money, but literally, the max attention cap of humanity is some 8 billion times 24 hours a day. Anything that can wield attention, I think, is going to be increasingly powerful over time.”How Kelly Battles, a Board Member and Audit Committee Chair for DataStax, Arista Networks, and Genesys thinks you can become a more well-rounded finance professional by…“Get on a board if you can, even as a full-time executive, because it makes you a better executive. When you're a full-time exec, especially in an intense startup or private company scaling company, you can get tunnel vision. And I think having another company and seeing from a bird's eye view what they're going through gives you perspective, context, and learnings, and you start building your pattern recognition.”Learn more about our season two guests: Sam Mallikarjunan on LinkedIn Geoffrey Woo on LinkedIn Dan Chen on LinkedIn Anup Singh on LinkedIn Keith Masuda on LinkedIn Liz Christo on LinkedIn Kelly Battles on LinkedIn Ken Suchoski on LinkedIn Check out the full transcript here.For more episodes from Recession-Proof, check us out on Apple Podcasts, Spotify, and our RSS or your favorite podcast player. Instructions on how to follow, rate, and review Recession-Proof are here.

Demetria Wideman, Vice President of Business Development and Airport Partnerships at ReachTV, chats about how to best reach out and connect to tastemakers on the go.ReachTV is a linear short-form television network designed for travelers. They create opportunities for audiences to stay informed on the latest news, sports, business, style, and entertainment.Takeaways One of top challenges within airport advertising is the red tape. Airports have contractual duties to their brands. Advertisers have to be cognizant when making decisions in this space.Travel is a very personal experience. Although travelers are surrounded by hundreds of people, they are attentive and engage with their environment.Television is a communal activity. The content on the screen brings familiarity into foreign environments and allows people to connect to others.ReachTV provides a communal experience for travelers within a high-stress environment. They strive to be a source of connection, trust, and community.ReachTV is exploring ways for brands that advertise on screens to also convert to become the point of purchase in the terminal. LinksLinkedIn: https://www.linkedin.com/in/dwideman/Email: demetria.wideman@reachtv.comReachTV: http://reachtvnetwork.com/Powered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the show

In this special bonus episode of Digital and Dirt, Ian Dallimore takes the podcast to the Big Apple for the DPAA Global Summit 2022. From the Lamar Green Room, Ian sat down with a wide range of speakers including Erika Wykes-Sneyd, Kathleen Hall, Paul Woolmington, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar's blog linked here- Programmatic.lamar.com00:28 - Tim Rowe Chief Strategist at OneScreen.AI | Host of OOH Insider02:26 - Katie Zapata Vice President Brand Marketing at FreshDirect08:00 - Jonathan Gudai  CEO of Adomni and Shoutable15:32 - Michael Provenzano CEO & Co-Founder at Vistar Media22:31 - Erika Wykes-Sneyd Global Vice President of Adidas web3 studio32:54 - Paul Woolmington CEO at Canvas Worldwide45:30 - Kathleen Hall Chief Brand Officer at Microsoft52:39 - Saami Bloom Founder, CEO, Exec. Creative Director at INDIVIDUAL

On this episode of OOH Insider, Will Haire, CEO & Co-founder of BellaVix, discusses how to grow your brand and sales in the Amazon marketplace.BellaVix is a performance-driven, marketplace management agency that helps direct-to-consumer retail brands drive bottom-line growth on Amazon and Walmart. Their team of experts specialize in navigating eCommerce markets and achieving category dominance. Takeaways Research your product's marketplace before launching on Amazon. If the market is saturated, then your product will need to stand out among the crowd.The first step in the journey to becoming a 5 million-dollar brand is focusing on bottom-of-the-funnel growth. From there, work your way up by utilizing marketing and advertising activities. Brands capture intent and reach new customers on Amazon through shopping data. Amazon is able to segment and organize audiences by tapping into the customer engagement data on their platform, third-party marketplaces on suppliers, and Amazon-operated properties.Companies that engage a PR agency have insane growth compared to companies that don't. They engage in media, get more SEO, and get more audience-driven engagement by positioning their brand as authoritative in specific niches.One of the most common challenges when scaling on Amazon is working with third-party sellers. Having a minimum advertised price standard in place is essential to avoid consumer confusion and counterfeit products.Today's shoppers are omnichannel shoppers. They are experiencing brands offline and online whether it is measurable or not.LinksLinkedIn: https://www.linkedin.com/in/willhaire/BellaVix: https://www.bellavix.com/Powered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the show

Sam Mallikarjunan, Co-founder and Chief Executive Officer of OneScreen.ai, believes that in 2022, it is more important than ever for startups to be prudent about their marketing spend if they want to grow over the long term. In this episode of Recession-Proof, Sam shares the power of out-of-home advertising, what you should do with your marketing budget as interest rates rise, and why every business should develop cross-functional alignment between finance, marketing, sales, and operations.In this episode, Sam and Alex discuss: The surprising cost efficiency of OOH Marketing with higher interest rates and CAC How the current fundraising environment should impact your marketing budget Out-of-home advertising opportunities OneScreen.ai focuses on out-of-home advertising, a type of advertising that focuses on visual advertising seen outside of the home, such as on billboards, benches, bus shelters, etc. Though it's more complex than digital marketing, Sam notes that out-of-home has enormous potential and is extremely popular among new crypto, FinTech, and direct-to-consumer companies.“There's this assumption that anything that's not internet-based eventually is going to die or it's not worth spending time on. In reality, the real world is significantly more complicated”.Adapting your marketing budgetMarket dynamics are changing, inflation has resulted in soaring costs, and many companies are struggling. To tackle the challenge of operating in uncertain market conditions, it's necessary to adapt to a new normal. “The best weather to fight in is terrible weather”.Adapting to higher interest ratesThe pandemic resulted in many companies recalibrating their finances, through measures such as cost-cutting and reforecasting. But Sam believes many of these changes could have been prevented. “Many people used 2020 as an excuse to forget that we are professionals and have financial operational discipline, and should know what we're doing”.For more episodes from Recession-Proof, check us out on Apple Podcasts, Spotify, and our RSS or your favorite podcast player!Instructions on how to follow, rate, and review Recession-Proof are here.

Mehul Mandalia, Co-founder of Moving Walls, discusses measurement, currency, and standardization within the Asian OOH market.Moving Walls is an international media technology group specializing in OOH planning, buying, and measurement technology. Their goal is to bring transparency and automation to out-of-home.Takeaways Measurement is key to scaling out-of-home markets and demonstrating to advertisers why it is worth investing in. Educate brands and agencies on the different measurement systems in ooh.The accuracy of ooh data is often questioned. How sure are you that these were the potential audiences that were exposed to? However, brands invest in this media without knowing data, so any measurement is better than no measurement at all. Associations in the Asian market are looking to build a single currency. Partnering with solution partners, they can create a guide for the industry to follow and be successful in this market.“You are only going to give confidence to clients once they have an idea that whatever they are investing in is actually being delivered on the screens.” ~Mehul MandaliaMehul Mandalia predicts that the focus over the next decade is going to be standardization across new markets, formats, how bookings are made, and how industry is discovered.Pay attention to the Indonesian markets. Despite the amount of digital inventory compared to classic inventory being a lot less than other markets, out-of-home is huge here. The country is challenging because it is fragmented into many islands. Even so, there is a huge opportunity for out-of-home to scale.LinksLinkedIn: https://www.linkedin.com/in/mehul-mandalia/Email: mehul@movingwalls.comMoving Walls: https://www.movingwalls.com/moving-walls-plan-buy-and-measure-outcome-based-outdoor-advertisingPowered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the show

Adam Reidel has worked in HR for over 20 years and is currently the Head of People at OneScreen.At OneScreen Adam leads the global people operations in the top human capital role for the organization supporting operations and teams in the United States, Asia, and Europe, and has built the entire people function where none previously existed.Adam focuses on fostering a culture of transparency, honesty, flexibility, and recognition to reward extraordinary talent with unparalleled opportunities to optimally integrate work and life. Here are a few of the topics we'll discuss on this episode of People Analytics: Lessons HR professionals can learn from the pandemic. Why employees should be able to manage their own time. The problems with the term ‘work-life balance'. Why the 8-hour work week is dead. The benefits of moving away from traditional work structures. The importance of empathetic leadership and what happens when you don't lead with empathy. How to support people through burnout. The difference between checking in and checking up on someone. Resources: OneScreen StaffGeek Connect with Adam Reidel:LinkedInConnect with the host: Lindsay Patton on LinkedIn Lindsay Patton by Email

Shane Hutton, CEO of TastyAd, chats about how to involve the general public in out-of-home advertisement and best practices for creative teams.Billboard4Me.com is a service that offers billboards to the general public. These billboards can be used to celebrate birthdays, congratulations, anniversaries, memorials, and more on a day-to-day basis.Takeaways Everyone needs billboards! Without the general public advertisers would not have out-of-home advertisement. Billboard4Me's goal is to get the public more involved in out-of-home.Creating ads for the public gets the community more involved and encourages them to look up at billboards. This content is relevant to the community and provides intrinsic value for advertisers.Use a brand's known factors, such as color scheme or fonts, and current campaigns/offers to establish credibility with advertisers in the spec art stage. This shows prospective clients that you have done your homework on that brand.There's a difference between good creative and good out-of-home creative.There's a scale in terms of how effective a creative can be. The more time the creative team is allowed to create an ad, the more time there is for research and understanding a brand.LinksLinkedIn: https://www.linkedin.com/in/tshanehutton/Tasty Ad: https://www.tastyad.comBillboard4Me: https://billboard4me.comMerchandise: https://www.billboardstuff.comPowered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the show

On this episode of OOH Insider, Kevin Gephart, Co-Author of The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH, shares his 38+ years of ad sales knowledge. Learn about best practices during a recession, idea generation, entrepreneurship, and more.The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH is a culmination of the out-of-home selling experience Gephart has gathered in the past 12 years. Within these 38 chapters are everything he wished he would have known when he started selling.Takeaways We are not in the business of selling billboards; we are in the business of selling ideas. Your strength is your weakness and your weakness is your strength. For every business that is suffering during the recession there is one that is thriving. Do not pull back your advertising during a recession.Consumers tend to fall into four different categories during a recession: 1. Slam on the Breaks - people who stop spending and buying altogether.2. Pained but Patient - people who are annoyed buy the price increases but are tolerant. 3. Comfortably Well Off - people who are not effected by any of it. 4. Live For Today - people who carry on as usual.There is no replacement for canvassing. It is a powerful and direct way to sell. There is a client for every billboard. You have to find out who that client is and make use of that audience.When you are in high commission or straight commission sales you are an intrapreneur; you are operating your own business within the context of a larger business. Plan to spend 3-5% of your gross income on growing your business through books, new technology, etc.LinksLinkedIn: https://www.linkedin.com/in/kevin-gephart-5829198/Website: https://oohsalesfaster.comEmail: kevinjgephart@gmail.comThe Ultimate OOH Sales Guide book: https://www.billboardinsider.com/the-ultimate-out-of-home-sales-guide/A Technique for Producing Ideas book: https://www.amazon.com/technique-producing-ideas-simple-formula/Ogilvy on Advertising book: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X5 Step Framework For Idea Generation: https://www.billboardinsider.com/what-are-we-really-selling/47 Thriving Ad Categories During A Recession (request via email): kevinjgephart@gmail.comThe 4 Categories of Messaging For Each Consumer Buying In The Recession (request via email): kevinjgephart@gmail.comPowered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the show

On episode 581 of #LocationWeekly we talk about OneScreen.ai launching public directory of OOH advertising inventory, Tim Hortons wants to settle location targeting lawsuit with free coffee, Sweetgreen gamify's loyalty program with rewards and challenges, Amazon to start deliveries from PacSun and Diesel stores. Tune in!

Jackie Ferguson, Talent Acquisition Specialist at OneScreen.ai, has a few tips for hiring managers to help them fill a pool with better candidates and retain them after you get them! She joins Jeanne for this episode of Table Fries, 7 Tips for Hiring Managers. 1. Be flexible. People looking for a new position usually work elsewhere and have to conduct interviews after hours and during lunches. Keep time zones in mind. 2. Piggybacking on being flexible is leaving extra time between interviews for those special candidates that ask great questions that you become super interested in taking to the next step in the hiring process. Don't pack your schedule so tightly that you have to cut people short because as the time gets closer to your next interview, you have already left the focus of the one you are currently in. 3. Check in with the hiring manager after the interview. Are they ready to move that candidate to the next round?  4 Check in with the candidate after. What was their feedback to the interview? Can you learn from them to conduct a more effective interview the next time? 5. Use LinkedIn Recruiter to source candidates based on job titles, and industries. (reminder to candidates - ensure every element of your LinkedIn profile is current). 6. Keep details on the candidates you reached out to, or that made it to the next round. They may not have fit at the time for that position, but people's situations change. You may want to reach out to them again for another position later. 7 How are you staying current on trends and tools? Jackie hosts a "lunch and learn" regularly to review their process for interviewing any new laws or concerns. If your supervisor isn't doing this, ask them if they would consider it.

Meher's guest is Kajol Chandawalla who is a Customer Success Manager at OneScreen.ai and a pharmacist. That's an unusual combo. She tells us why OneScreen is so different, what her grandmom taught her that has stuck, as well as a reminder to younger people claiming to be independent while still living at home. It just doesn't work that way. Meher and Kajol teach us a few phrases we didn't know in Gujarati, which is Kajol's native language.  

Beyond being the most entertaining guest we've had on the show, Jeanne Hopkins, CRO at OneScreen.ai & former CMO at Lola.com, convinced us that the Voice of Customer sync she designed is the most impactful meeting a leader can schedule. In this episode, Jeanne breaks down how the VOC meeting should be structured, which stakeholders to invite, and why an initiative like this can ensure that the voice of the customer is truly embedded into how a business runs. If you want better alignment around the customer at your company, this episode is a must-listen. Like Paul English, former CTO & co-founder of Kayak and Lola.com, said about Jeanne's meeting, “I've realized that our VOC meeting is not only my favorite meeting but has changed our product's direction and made our platform more customer-friendly than almost any single other thing we've done.”Resources: Connect with Jeanne on LinkedInRead why her VOC meeting was Paul English's favorite (former CTO & co-founder of Kayak and Lola.com) -------Adopt Customer-Led Growth todayTry Nuffsaid for free

We took a few weeks off but we are back! In this episode of OOH Insider, Deanna Berry, COO at McWhorter Capital Partners, chats about college athlete NIL policies, opportunities for NIL within OOH, and the impact of influencer marketing.McWhorter Capital Partners is a private equity and real estate investment firm. They help people grow their wealth so they can live more fully and more generously.Takeaways NIL gives college athletes the opportunity to monetize their personal brands. Agencies that have had experience with influencer marketing are now evolving into NIL marketing.College athletes are often viewed as celebrities within their ecosystem. If local businesses invested ad money in college athletes or sports groups then the program and athletes would receive exposure, as well as, raise brand awareness within the community.“In 10 years, you are just going to really see the bulk of marketing budgets go to outdoor and influencer marketing.” ~Deanna BerryBrands need a balance between content creation and influencer marketing.Influencer marketing is not new. The only thing new about it is that every day people can become an influencer and gain a huge following. Celebrities and athletes are not the only ones.LinksLinkedIn: https://www.linkedin.com/in/deannaberry/Company: https://www.mcwhortercp.comSign O' The Times: https://www.theoohinsider.com/669730/9073292-episode-075-sign-o-the-times-featuring-robert-landau-peter-spirerPowered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the show

Meher's guest, Priyanshi Sharma, Media Operations Manager at onescreen.ai says her idea of success for every campaign is when any of her (onescreen.ai) clients post the campaign pictures, the proof of performances that they build together on their social media, actually quite literally promoting all of what they do here and being happy about what they could gain from that.  Meher asks Priyanshi, "What do you like to do in your free time when you have the day off from work, what is it that you like to do?" and received a surprising and delightful answer. "I pursue music and restarted playing the guitar and the ukulele. It was something I did back when I was a child, but obviously, with the lives that we have and, you know, the schedules that we follow, it's a little tough to keep up. But when I started at OneScreen.ai, I bought a guitar for me to pursue it back again. " Priyanshi gave a Wicked Loving Shout Out: I think in terms of feeling inspired or somebody who arranges stuff very well for me to be on track with everything is Megan. She is my image senior in our team with the media operations. I think she is the most, organized person that I've ever met in terms of everything. My prioritizations depend a lot on what she tells me and what she aligns stuff, according to that I have to pick up and run with the plan.

In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences.Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. They connect device id data to digital analytics to prove return on investment.Takeaways Establishing third-party credibility is the secret sauce to earning trust with a new rideshare market. Find the leaders within the community and build a foundation of honesty, humanity, and consistency.Mobilads generates impressions by tracking their drivers' location and people through anonymous cellphone demographics or behavioral data.After collecting device ids, Mobilads uses that data to then retarget digitally. Cross-examination has proved there is a return on investment from rideshare advertisements.LinksLinkedIn: https://www.linkedin.com/in/craig-andrew-cook/Email: craig@mobilads.co  Company: https://www.mobilads.coPowered by OneScreen.aiOneScreen.ai is the first free, public-access directory for all things Out of Home.Support the showSupport the show

Meher's guest is Visishta Challa, Operations Manager at OneScreen.ai. You'd never know she made such a shift in her path. She says, "Why did I choose engineering? I'm a computer science engineer. And I feel so bad for that because I always wanted to learn management administration skills. I always wanted to be in business management. But my dad wanted me to go ahead with computer science engineering. So I took it. And from day one in my first year of engineering, I was like, no, don't it. This is not my cup of tea. But then I switched my major to business development and operations. And, since then I just started loving what I'm doing. And that is something... where I realized that if I really love to do something, I should really stick to it because that will really help me to grow." Hear the rest of this conversation in this episode of Table Fries, "Finding her cup of tea - Business Development & Operations."

This week, we join Jeanne for a special behind-the-scenes look at the most important and sometimes forgotten, side of business; satisfying customer demand. With her guest, Jaclyn Giordano, we can learn about the tools needed to get your message across and satisfy your customers' needs. But while you're being the superhero your customer needs, you also have to prioritize your own wellbeing and take that yoga break. Learn more about the ever-changing landscape of customer satisfaction, making time for yourself while you navigate it all, and what your ringtone says about you in this episode of TableFries. "Don't Step on the Roses While You're Looking at the Weeds".   About Jeanne's guest: Jaclyn Giordano is the Head of Demand Success and Analytics at OneScreen.ai. You won't find much posted about her because she's constantly living her mantra, "We rise by lifting others." She's regularly talking about startup life, media planning, and, of course, OOHAdvertising! Connect with her on LinkedIn.

Meher's guest, Devashri Kapade went from patent analyst to 10 years as a professor and then into research and ops at OneScreen.ai. When asked about what she enjoys about being on the OneScreen team, she says, "There's not one set goal that we are moving towards. Everyone has their own agenda working differently, but parallelly. The goal is always to improve what we do. I'm working towards directory. One of my other teammates is working toward place-based CTV." Trying new things isn't just about work for Devashri. She's tried many hobbies including Kathak dancing. Even when switching gears, she still completes each task, skill, or hobby to completion before moving on to the next. This allows her to bring the full experiences forward into the next venture. About Meher's Guest in her own words: "I like trying my hands at different things, having fun with my daughter, and answering all her 'why is it so?' queries. I believe in moving forward and as Shri Krishna said in the Shrimad Bhagwat Geeta "Do your duty without expecting returns", I try to complete my job assigned with diligence and sincerity."

In this Marketing Over Coffee: Jeanne Hopkins, CRO of OneScreen.ai joins us to talk about modernizing outdoor advertising Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn Previous Interview Her biggest lesson from writing the book QR Codes are finally here Digital ad pricing doubling and tripling through 2021 100+ Forms […] The post Real World Marketing with Jeanne Hopkins appeared first on Marketing Over Coffee Marketing Podcast.

Can billboards change someone's life? Today Evan Brandoff sits down with Tim Rowe, the VP of RevOps at OneScreen.AI, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising. Tim was initially an avid online marketer and couldn't really understand how OOH worked. However, as he worked with billboards for the first time, he soon discovered their appeal. For one, outdoor companies have contracts that aren't cancellable. Two, it's effortless to sell targeted display ads to people who buy billboards. Three, if you use powerful images, you'll hit huge conversions! Listen to this episode to learn more. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast