Podcasts about brand refresh

Ever look at your brand and wonder if it still feels like you? Or maybe you're just starting out and feeling overwhelmed about what a "brand" even really means?In today's episode of the Dietitian Success Podcast, I'm pulling back the curtain on the branding journey behind Dietitian Success Center - the good, the bad, and the (according to my dad) ugly. We're talking about what branding actually is (spoiler: it's more than colors and logos), how to know when it's time for a refresh, and the exact steps to evolve your brand without getting stuck in shiny object syndrome.Whether you're building a business from scratch or feeling like your brand needs to grow with you, this episode has realistic, action-focused advice to help you move forward.Inside the episode, we'll talk about:The difference between tangible and intangible brand elementsHow DSC's brand has evolved over the years (and why)When to invest in professional support vs. DIY it yourselfWhy branding won't solve a sales or marketing problemThe exact steps to create a brand you feel proud ofLinks:Join our FREE dietitian communitySubscribe to the Business for Dietitians NewsletterTranscript Summary:[00:00:00] Welcome & Community Updates[00:04:00] Why We're Talking About Branding[00:06:00] Defining Branding: Tangible vs. Intangible[00:08:00] The Early Days: DIY Branding Mistakes and Lessons[00:12:00] Evolving the Brand: When and Why We Changed[00:20:00] How to Know If It's Time for a Brand Refresh[00:28:00] DIY vs. Professional Support: When to Hire Help[00:34:00] How to Start a Brand (or Refresh One) Step-by-StepStep 1: Get clear on your target audienceStep 2: Define 3–5 brand adjectivesStep 3: Look externally for inspiration (Pinterest, Instagram)Step 4: Build it yourself or hire support[00:42:00] Final Thoughts on Branding & Growth

Is your website still telling the story of the business you were three years ago? In this episode of SoTellUs Time, Trevor Howard and Troy Howard dive into the signs that it's time for a brand refresh—and how you can update your image without blowing your budget. Whether you're a solopreneur, small‐business owner, or marketing manager, you'll learn practical tips to make a powerful first impression and keep your brand ahead of the curve.

In this episode, Brian shares the behind-the-scenes journey of rebranding Brian's Lawn Maintenance. From outgrowing the old look to aligning with bigger opportunities, hear why now was the time for a fresh identity — and how it sets the stage for the next chapter of growth. Same mission, same values… just a sharper, stronger brand. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/  LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible). Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram www.brandedbullinc.com  www.CycleCPA.com mention code: Brian to save $200. www.PostcardMania.com/Brian Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company Brian's Lawn Maintenance "MERCH" Together In The Trades - The Summit for Couples in Business - Savannah, Georgia August 14 - 16, 2025 EQUIP Expo - Oct 21-25, 2025 (Save 50% with code Brian)   Our Affiliate Partners: www.EquipmentDefender.com (Brians10 Save 10%) www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!) www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4 www.ProvenLocks.com (Brians10 Save 10%) www.DarwinsGrip.com (Brians10 Save 10%) www.Plow-Right.com (Brians10 Save 10%) www.Ballard-Inc.com (Brians10 Save 10%) www.EarthWay.com (Brians10 Save 10%) www.RhinoHitch.com (Brians10 Save 10%) www.SureCanUSA.com (Brians10 Save 10%) www.ComfortTrim.com (Brians10 Save 10%)

Doubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have reimagined the brand and are using ethnography to unlock morning-time rituals that are fueling the next phase of creative work. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.

In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company's award-winning brand refresh. Sam shares the strategy behind Affirm's brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech. From internal roadshows to color psychology, we pull back the curtain on what it takes to successfully evolve a brand in a competitive space. Tune in for expert insights, creative inspiration, and a behind-the-scenes look at one of the most striking brand updates in finance! If you're a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Affirm at https://www.affirm.com/

With a GDP of over $500 billion and a well-established reputation for ease of doing business, it's no surprise that Singapore is recognized as one of Asia’s leading business hubs. But as we step into an increasingly competitive business landscape, can local businesses continue to be at the forefront of innovation, entrepreneurship and global trade? Kok Ping Soon, CEO, Singapore Business Federation joins The Breakfast Show to discuss SBF’s recent comprehensive brand refresh in 22 years, the initiatives set in stone to help businesses thrive on the global stage, and his budget recommendations for the widely anticipated parliamentary event of the year.See omnystudio.com/listener for privacy information.

Welcome to the very first episode of The DGDC Drop! In this new series, we'll bring you the latest in design news, trends, and insights, aiming to release a few episodes each year. In this kickoff episode, we dive into Walmart's bold new brand refresh, explore Adobe's innovative Bulk Create feature, review a few standout new brand designs, and even share some practical tips for choosing the perfect office chair for your creative workspace. Tune in to The DGDC Drop and join us as we explore the world of design together. Don't miss it!

Send us a textUnlock the secrets of successful rebranding and family business dynamics with our esteemed guest, Rory Krueger. Rory shares his transformative journey of steering a Missouri-based family-owned business from being a mechanical contractor to a company that resonates deeply with homeowners, embracing the charm of old-fashioned values. Discover how Krueger's strategic brand refresh, with elements like wood grain siding on their trucks, plays a pivotal role in reflecting their core values and enhancing community visibility. This episode promises to impart valuable lessons on creating a compelling brand story that not only captures the essence of your business but also forges lasting emotional connections with your customers.Venture with us into the world of branding and operations investment, where we explore the powerful impact of consistent brand presentation and strategic marketing. Learn why branding is more than just aesthetics—it's the enduring face of your company. Additionally, we delve into the intricate workings of family-run businesses, sharing personal anecdotes and strategies for maintaining harmonious relationships while building wealth together. From defining clear roles to fostering mutual respect, gain actionable insights into navigating the unique dynamics of family business success. Whether you're aiming for a brand refresh or seeking robust business strategies, this episode is rich with insights to help fortify your business foundation.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Welcome to Omni Talk's Retail Daily Minute, sponsored by Microsoft and Mirakl. In today's Retail Daily Minute:Walmart introduces vibrant new branding and in-store updates, reinforcing its omnichannel strategy to create a seamless digital and physical shopping experience.Amazon pivots to AI-powered virtual try-on and personalized sizing, phasing out its Try Before You Buy service to streamline operations and reduce returns.YouTuber LegalEagle sues PayPal, alleging its Honey extension unfairly redirects affiliate revenue from creators, raising concerns over fair practices in affiliate marketing.Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

In this episode, I sit down with expert website designer Makena Delaney to discuss the telltale signs that your brand might need a refresh. From outdated visuals and shifting business goals to evolving customer needs, we break down when and why a brand update can help you stay relevant and impactful. Tune in for actionable tips on aligning your online presence with your vision—and how to tell if it's time for a small tweak or a total transformation.Perfect for women in business ready to elevate their brand game!Connect with Makena below:Website - www.makenadelaney.comEmail - Hello@makenadelaney.comWww.Makenadelaney.Com/discovery-call-----------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptin

In Episode 043 of "Med Spa Marketing Group Chat," Kevin welcomes Brandon Pearson, Chief Business Development Officer at Studio III Marketing, to discuss the art and strategy behind effective branding in the aesthetics industry. Brandon shares insights on creating personalized branding that conveys trust and authenticity, the importance of timeless design, and how stunning before-and-after photos elevate a practice's online presence. They explore the balance between creative storytelling and data-driven marketing, the evolving role of AI, and why your website is the cornerstone of your digital strategy. With nearly a decade of experience in aesthetics, Brandon provides actionable advice for med spa owners and providers to stand out in a competitive market while keeping their brand unique and purposeful. This episode is packed with valuable tips for anyone looking to improve their marketing and connect with patients in meaningful ways.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

SURPRISE!  We've got a few updates for you on this episode!  First, I'm touching on the importance of having a clear vision moving forward and strategic planning as we reflect on our recent goals and budget meeting, and how approaching my 40th birthday has sparked a personal and professional refresh. Health and consistency have become my mantra this year as I embrace this milestone year, and I hope you can find inspiration in these transformations. As we set our sights on 2025, there are exciting developments at enTICEing Media. I'm talking about our company's growth, from the rising popularity of our podcasts and radio shows to our brand's refreshed identity. I'm thrilled to introduce enTICEing Media's new tagline, "visual solutions for business," along with a new logo, expanded services, a revamped website and straightforward packages.  Our focus is on offering creative solutions tailored for our clients' needs. Join me in celebrating these changes and the promising future of enTICEing Media, as we continue to push boundaries and explore new horizons together. Visit our refreshed website: https://enticeingmedia.com Connect with Nell on LinkedIn: https://www.linkedin.com/in/nell-tice-07165b16b/ Connect with us: Drop us a line at enTICEingmedia@gmail.com Website and all projects: www.enTICEingmedia.com Join the What the Nell!? Podcast Facebook group HERE! Grab a copy of Nell's #1 Bestseller, Curvature of the Career, HERE! Connect with Nell on Social Media: Facebook Instagram Produced by enTICEing Media, LLC     Personal Growth, Business Refresh, Goal-Setting, Reflection, 2025, Turning 40, Health, Consistency, Growth, Brand Refresh, Video Production, Commercial Photography, Podcasts, Radio Shows, Independent Artists, Visual Solutions, Business Expansion, Website Revamp, Branding, Commitment, 40th Birthday, Storytelling

Can a logo change really redefine your business, or is it time to dig deeper into your brand's soul? This week, join Finola as she navigates the sometimes murky waters between a brand refresh and a complete rebrand. With years of experience in brand positioning and development, Finola has learned that aligning with your brand's human values can be transformative. Take, for instance, Nike's bold decision to stand by Colin Kaepernick—a move that sparked conversation while reinforcing their core identity. In this episode, Finola unpacks why such choices aren't just about aesthetics but about staying true to your brand's beliefs. She also shares personal insights from her book, "What If Joy Was How You Measured Success and the Money Proved You Right!" which taught her the importance of aligning business growth with personal fulfilment. Get ready to honour the business you're becoming, map your brand's future, and choose the perfect path for change! Key points throughout include: Branding with Purpose: The Human Element That Builds Trust Rebrand or Refresh? How to Choose the Right Strategy for Your Brand Letting Go to Grow: Releasing the Old to Embrace a Brand New You Does Your Brand Reflect Your Future? "People now identify with brands as a reflection of their own beliefs and values. They need to feel the humanness of the brand before they trust it." – Finola Howard. Resources: Not sure if it's time for a refresh or a complete rebrand? DOWNLOAD Finola's Refresh vs Rebrand Checklist now and discover the best path for you and your business: https://www.finolahoward.com/refresh-vs-rebrand-checklist Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward

The Robot House Team, in Oklahoma City, have just completed the One Well Brewing, in Kalamazoo, Michigan, brand refresh. About a year ago, One Well approached the Robot House Team after meeting in-person at CBP Connects: Milwaukee, in June 2023, looking to do a massive brand overhaul. Due to usage rights end-terms with a previous designer and a bit of a Saturday morning cartoon aesthetic, One Well was needing to redesign their core labels, taproom, merchandise, website and everything else their current brand touched. As a family-friendly taproom with a restaurant and arcade, they were looking to mature the look without totally alienating the consumer base with a brand new style. In November of 2023, the Robot House Team visited the One Well Taproom for “product testing” and to get a feel for the overall environment. We spent several hours in their taproom, eating the best fried cauliflower, losing in foosball and darts, and playing each of the 50+ pinball machines in the One Well arcade. One Well was the first client to experience the reinvented Robot House process as part of our own internal, now-launched rebrand. We'd like to walk through what our process looks like and highlight each step as it pertained to One Well and where we landed with the entire refresh. Brett Grimes and Jennings Hammack represent 40% of Robot House, an Oklahoma City-based five-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, the Robots are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand. Brett is an agency parter and serves as the Creative Director. Jennings serves as the Creative Strategist. Chris O'Neill is the owner, founder, and wizard of One Well Brewing. Alongside Chris, is Andrew McLean, One Well Brewing's Marketing Director. One Well Brewing is a one-of-a-kind family-friendly craft brewery in South Kalamazoo, with a taphouse, vegan-friendly restaurant and 50+ pinball machine arcade. With a "high fives over handshakes" philosophy, you're a friend from the moment you walk in the door. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at cbpconnects.com

In this episode of The Debrief, we're sitting down with Irwin's VP of Marketing, Melissa Homère, and digging into their team's experience working alongside Focus Lab to level up their existing brand. Irwin had an innovative product and a respected brand, but recognized that they were in need of a refresh to get organized, strategic, and elevated. In our conversation, we touch on everything from:

In this episode of the On Branding Podcast, host Arek talks with Lauren Bayne, a seasoned branding and marketing expert.  They discuss the distinctions and strategies behind brand refreshes and rebrands, share practical insights on creative strategy, development, and execution, and discuss the impact of AI in branding. Lauren also shares her branding journey and current trends in the industry. Tune in for valuable tips on using AI tools, understanding market trends, and improving brand engagement. Podcast Page: https://www.ebaqdesign.com/podcast/rebrand-refresh-redesign --- Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support

On this Cause+Effect episode, Nils Smith and Dan Sumpter join Trent in a discussion on rebranding your company. They review what a brand refresh is and how to figure out when it is time for your organization to consider implementing one. Whether you're a startup or an established organization, understanding the dynamics of a brand refresh can be crucial for staying relevant and competitive.  They also highlight how Dunham+Company helps organizations through the rebranding process and bring you behind the scenes as they unpack the work they are doing on a updating the brand of their own organization. If you've thought about rebranding your company, or if you even should, this episode will help you unpack what a brand refresh is and why you should or shouldn't move forward with a rebrand.

Melatan Riden, EVP of Art & Design at Deutsch New York, delves into Deutsch's brand refresh for Differin. When brands want to attract a new audience but keep existing brand equities, it can be a challenge for the team responsible for the design process. Essentially, you're working against a tight timeline and you must find creative ways to leverage these branded equities that may not align with the new work you're trying to do. Today, Melatan discusses Differin's brand refresh campaign.Connect With: Melatan Riden: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Campaign's editorial team take you through some of the biggest stories of the week with the views from their news desks.The team discusses Asda's brand refresh and the use of humour in the supermarket category, how Shell and Havas were targeted by Brandalism in an out-of-home protest and adland's answers to Campaign's question of the week where we asked how big of a problem is brands pitching for free ideas.Taking you through the headlines and top stories, this episode is hosted by tech editor Lucy Shelley, joined by reporter Charlotte Rawlings and deputy news editor Marianne Calnan.Further reading:Halfords appoints media planning and buying agency to £20m accountAssembly poaches managing partner from Group MGroup M broadens remit of Wavemaker global chief Toby JennerCraig Inglis re-emerges as Merlin Entertainment's first CMOMother hires creative directors from Adam & Eve/DDB and Droga5Monzo unveils debut work by Uncommon Creative StudioEast midlands appoints five agencies to roster Hosted on Acast. See acast.com/privacy for more information.

It's been all about creativity the last week, with some ads that crushed it and some ads that got crashed...In this news episode, Campaign's tech editor Lucy Shelley and reporter Charlotte Rawlings talk through some of the top stories of the last week with the view from our news desks. We discussed Apple's "Crush" ad and the controversy that surrounded it and PG Tips brand refresh with its first new work in eight years from new agency Calling. Plus, Rawlings takes us through what makes a Campaign Pick of the Week with Tui's first-class safety film by Leo Burnett UK.Further reading:The creative backlash against Apple 'Crush' missed the pointOMD UK head of strategy departs for sustainability startupHavas Media Network sets up digital centre of excellence and appoints Paul Bland as leaderWPP chief exec Mark Read targeted by deepfake scammersPeroni Nastro Azzurro launches global creative reviewWilliam Hill to place bets on T&Pm as creative agency Hosted on Acast. See acast.com/privacy for more information.

TAKEAWAYSIntroduction of betting on video games at Dave and BustersBudweiser's use of songs mentioning the brand for targeted ads on SpotifyLiquid IV's brand refreshMicrosoft's new AI modelTikTok's lawsuit against the US governmentSpotify's move into video advertisingChanging priorities of millennial and Gen Z consumers in influencer marketingSkepticism about Microsoft's new AI modelImplications of TikTok's lawsuit against the US governmentChanging priorities of younger consumers in influencer marketingTIMESTAMPSInfluence and Celebrity Endorsement (00:22:15) Discussion on the influence of celebrities and influencers on consumer behavior.Impact of Influencer Marketing (00:23:59) Exploring the reasons behind influencer marketing and its impact on consumer behavior.Events in Miami and Upcoming Episode (00:25:50) Brief conversation about recent events in Miami and a teaser for the upcoming episode with Gary Vee.Conclusion and Closing Remarks (00:27:57) Final thoughts and preview of the upcoming episode with Gary Vee.Acknowledgment and Closing (00:28:25) Closing remarks and acknowledgment of the podcast production. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Let me guess… you've suddenly got the urge to rebrand *ha-hmmm* again?Look, you and I both know that there's nothing better than having a fresh new brand to showcase to the world, but in this episode, we're talking about why you may not actually need a rebrand at all.Today, I'll be breaking down the 3 steps you need to take to audit your existing brand so that you can determine whether a brand refresh OR a total rebrand is on the cards for you.Whether you're aiming to DIY it or hire a professional for help, before you go diving head first into a whole new logo, colour palette and brand identity… Listen to this episode FIRST.Are you ready to grow your audience, attract new customers, and get business-building opportunities on repeat? If so, then you're gonna love The Next Level Creative™!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

The guest this week on The CMO Podcast is Michelle Froah, the Global Chief Marketing & Innovation Officer at The Educational Testing Service, or ETS. ETS is the largest private educational assessment organization in the world, serving 50 million people a year in 200 countries. You probably know them better for their products, which includes the GRE admission tests for graduate and professional school, and the TOEFL tests which prepare students for university study and immigration. ETS was founded in 1947 with headquarters in Princeton, New Jersey.Michelle is a veteran brand builder. She began her career in the 1990's in Manufacturing with Procter & Gamble, and then switched over to Brand Management at P&G, where she worked in beauty care. She left P&G after almost 18 years to work for Kimberly Clark in Asia, then returned to the US to work in senior marketing roles at Samsung and MetLife. About one year ago Michelle moved to the nonprofit sector, with ETS, where she has joined the executive team to help bring about a significant brand relaunch. Jim welcomes her to discuss this new ETS refresh, his own time at the company in the 1980's and how she looks to bring her good energy to each new project.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this week's episode, Hannah and Morgan are recapping Q1 2024 and setting some intentions for Q2 2024. Q1 was a little warm up and Q2 is when sh*t is really gonna happen. Hannah and Morgan reflect on the kickoff of 2024 and chat about their individual goals for their business - the completed, the kind-of-sort-of attempted, and the ones that just didn't make the cut. In lue of a new quarter starting (hello April!), they also set some projections for the upcoming quarter. Launching website templates, finishing up SOPs, and booking a trip to Spain for market research are on the horizon for Q2. Cheers to another quarter, friends

Kristen Bryant Smith, the VP of Brand at Help Scout, is talking too loud about Taylor Swift's lack of style (hot take), specifically, and the case against billionaires more broadly.Chris Savage is talking too loud about the joy of Wistia hackathons, and a new tool called Canny, that lets teams spin out ideas based on customer feedback. Sylvie is talking too loud about broken treadmills at the gym - not cool!Links to learn more about Kristen:Kristen's LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

In this enlightening episode of Med Spa Marketing Group Chat, hosts Kevin and Lauren delve into the intricate process of rebranding Esthetics Center, Alpha's founding partner and Partner 001. They explore the critical moments that signal the need for a brand overhaul, the challenges of maintaining relevance while staying true to the brand's core values, and the strategic decisions behind the aesthetic transformation. Lauren shares her creative journey of employing illustrations to express Esthetics Center's renewed brand identity, detailing the meticulous process of creating thousands of illustrations to represent every service and treatment area. This episode is a deep dive into the art and strategy of rebranding, illustrating how a fresh visual language can invigorate a brand's identity and connect more deeply with its audience.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

Welcome to episode #49! In this episode, we're diving into executing a winning brand refresh. Our co-founders, Alison and Karin, team up with the dynamic duo: Meghan Martin, UMAI's Strategy Director, and Sam Laubach, UMAI's Creative Director (previously the founders of boutique branding & package design agency, Here & Now Creative). With years of expertise in bringing strategic and eye-catching branding to the CPG world, Meghan and Sam share their insights on creating shelf appeal, their favorite brands in the space, and how to align your brand identity with consumer perception. Join us for an exploration of branding decisions, trend pitfalls, and the art of a refresh vs. a rebrand. Welcome to the world of brand success and reinvention! Start listening!

The new year marks the perfect time for a brand refresh, emphasizing the importance of identifying your ideal client. By shaping your brand's look and style to appeal to them, creating content that resonates, and identifying intangible elements they desire, your brand gains a distinctive edge. In this episode, Amanda Rae delves into the significance of understanding your ideal client and its contribution to business growth. Amanda shares insights on identifying the ideal client, aligning your offerings with their needs and desires, and ensuring your marketing message strikes a chord with them. She also underscores the importance of comprehending your ideal client's journey and making small adjustments to your business for increased momentum and traction. What You'll Learn 00:18 Why Knowing Your Ideal Client Matters 01:05 Identifying Your Ideal Client 03:40 What Your Ideal Client Will Buy 07:39 Aligning Your Brand with Your Ideal Client 10:04 Understanding Your Ideal Client's Questions and Needs 13:16 Unlocking the Intangible Value in Your Service Business 18:21 Taking Small Steps Towards Your Goals

Points of discussion:1. "Do you think this will be a rebrand or a refresh?"2. Craft Beer, Rebranded-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

We have to revisit one of my favorite episodes! If you feel like you're in a creative rut, this is for you! We are refreshing your brand in one hour and it's going to be good!    We have to revisit one of my favorite episodes! If you feel like you're in a creative rut, this is for you! We are refreshing your brand in one hour and it's going to be good!    Ready to grow your business on Instagram? Check out the SOCIAL CEO MEMBERSHIP!   Ready to create passive income & grow your list on autopilot? Grab LIST LOVE now!   Are you a content creator and ready to monetize your Instagram? Pitches to Riches teaches you how to pitch and negotiate paid brand deals!   Follow and tag me on IG: @thebloggerbrunch   Find show notes and more resources at thebloggerbrunch.com. If you enjoy this episode, leave a review or screenshot this episode and tag @thebloggerbrunch on IG Stories to share with other female entrepreneurs!

Melatan Riden, EVP of Art & Design at Deutsch New York, delves into Deutsch's brand refresh for Differin. When brands want to attract a new audience but keep existing brand equities, it can be a challenge for the team responsible for the design process. Essentially, you're working against a tight timeline and you must find creative ways to leverage these branded equities that may not align with the new work you're trying to do. Today, Melatan discusses Differin's brand refresh campaign.Connect With: Melatan Riden: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At what point does a brand require a refresh or total rebrand? Only consider a rebrand if there is a need for the company to change its image in a big way. For instance, if there's a barrier to more consumers not coming on board, it's provable. What about a refresh? Listen to Amrita Mathur, VP of marketing at Superside, discussing when to do a total rebrand or brand refresh. Show NotesConnect With: Amrita Mathur: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today Jessie shares a very special case study episode, where she interviews not only a friend and colleague, but a dear client. Hear exactly what it's like to work with Jessie from one of her brand strategy & coaching clients — Madeleane Hazen. Maddy is the founder of Pais + Haze Creative Co., a female-operated marketing agency offering brand design, custom websites, social media management and more for the modern day mom-owned businesses juggling parenthood and entrepreneurship. Maddy has been married to her highschool sweetheart for 5 years and together they have a two year old son Sebastian. As a self taught graphic designer, she has learned a lot along the way about building a brand in an effective, manageable way.  Since starting a family, she has a newfound passion for helping other working moms bring their business and branding dreams to fruition in a way that feels sustainable and enjoyable. The mission of Pais + Haze is to equip and serve 'mamapreneurs' to build the lifestyle they desire for their families. In this episode, Jessie & Maddy cover: Maddy's career path overview, and what initially drew her to starting her branding studio What led her to reach out and work with Jessie, and what pain points and problems she was experiencing with her business at the time Why Maddy decided to take action now, instead of putting it off further A few of the things Jessie helped Maddy with in their coaching sessions — Her brand vision, niching down, her USP / “why”, etc. What the biggest breakthrough was for Maddy How a strategic foundation / brand story has solved the problems she previously had Maddy's best branding tips, including those for mamapreneurs How branding has helped Maddy in her business, as well as the businesses of her clients And more! — Ready to create your magnetic brand? I'd love to work with you! ⁠Click here to schedule a call with me⁠, and let's discuss the ways I can help you take your brand to the next level. — To connect with Jessie: Instagram: ⁠@jessie__christensen⁠ Email: ⁠hello@jessie-christensen.com⁠ Website: ⁠jessie-christensen.com⁠ LinkedIn: ⁠linkedin.com/in/jessieachristensen⁠ Pinterest: ⁠pinterest.com/jessie_christensen/_saved⁠ — To connect with Maddy: Website: paisandhaze.com — For this month only, receive 20% off a 2023 booking when you mention the Embody Your Brand podcast in the inquiry form! Instagram: ⁠⁠@paisandhaze | @thehauzenmethod Podcast: ⁠⁠paisandhaze.com/podcast — Have a question or topic you'd like Jessie to cover? Or are you interested in being featured as a guest expert on the show? ⁠Submit your request here.

Time for a brand refresh. In this quick conversation on podcast, I'm taking you behind the scenes, sharing a communications tip for your small business and the launch of my new website.  LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.    SHOW NOTES   Get all episode show notes here:   www.debrashepherd.com.au/debra-shepherd-podcast   CONNECT WITH DEBRA  Instagram @_DebraShepherd   www.debrashepherd.com.au

So you've been working on your flash new brand. You've got a new logo, snazzy photos, updated packaging, and brand assets that are set to wow. But how do you share that with the world to make sure that everybody gets as hyped as you are? Well, I'm going to tell you all about it in today's episode where I walk you through 10 steps to successfully launch a rebrand for your creative business. Let's do it.–––––––––––––––––––––––Apply to enrol in The Next Level CreativeRead the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Steve, Miss Beka Sue, Katie, Darren and Tony discuss Four Roses brand refresh. TBD music is by Kevin MacLeod (incompetech.com).   Important Links: Jerry Dalton Movie: https://tinyurl.com/33buk7aw ABV Barrel Shop: abvbarrelshop.com ABV Network Shop: https://shop.abvnetwork.com/ Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com. Join the revolution by adding #ABVNetworkCrew to your profile on social media.

To rebrand or to not rebrand, that is the question… in this episode of Renegade Marketers Unite! Three CMO guests join to share the strategic process behind a brand refresh, from how to know it's time to rebrand, to how to get buy-in, to what you need to do to execute a successful one. This is the perfect strategic rebrand episode for B2B marketers wondering if it's time for a refresh, giving them the building blocks they'll need to enable change that will drive business forward. Tune in for wisdom from:  Rashmi Vittal of Productiv  Bill Strawderman of GS1 US  Julie Feller of U.S. Legal Support  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Welcome to episode #40. This week, we're answering the big question, "When's it time to do a brand refresh?". We'll be talking about: Why is it important to check-in with your business and ask, "Is it time to do a brand refresh?" How often should you ask this question? What are some signs that it's time to do a refresh? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Artificial intelligence combined with human intelligence means efficiency, simplification, and productivity. Prodigal is a B2B SaaS company that focuses on bringing artificial intelligence to the financial services equation. Jennifer Durishin, Head of Marketing, helps us understand the three software products that they deliver to buyers in the consumer finance industry to make every agent a top performer, get more done with fewer people, and cut complaints and compliance risk. In an industry that is highly regulated, Jennifer helps us understand their growth channels. Although most business is conducted over the phone Jennifer and the team are eager to leverage events and ABM (account-based marketing) to acquire customers. The website is seen as valuable real estate and Prodigal is currently undergoing a brand refresh to simplify and humanize messaging. The goal is to engage potential customers and help them understand what the company does and why they should care.

At what point does a brand require a refresh or total rebrand? Only consider a rebrand if there is a need for the company to change its image in a big way. For instance, if there's a barrier to more consumers not coming on board, it's provable. What about a refresh? Listen to Amrita Mathur, VP of marketing at Superside, discussing when to do a total rebrand or brand refresh. Show NotesConnect With: Amrita Mathur: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Jon and Karen discuss determining if you need a brand refresh. Karen Larson is a brand strategist, hands-on graphic designer, and collaborator. She has built her career partnering and serving corporate and entrepreneurial businesses internationally. In her spare time, Karen serves on the board and volunteers her time as a designer for Heart 2 Hart Detroit, a homegrown non-profit serving the homeless and needy in Detroit. Larson also donates her time to help the amazing people at The Information Center, a 45-year-old non-profit organization serving Southeast Michigan. She lives just outside of Detroit, MI, with her husband, artist Robert Mirek, and her two fur babies Loki and Otis. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Karen Larson: Website: https://www.clearbrandstrategy.com/ LinkedIn: https://www.linkedin.com/company/71831686 Facebook: https://www.facebook.com/Clear-Brand-Strategy-101977841687223

Is your firm struggling to find new candidates or do you have clients that "just don't get it"? Well, my AEC friends, it may be time for a good 'ol rebrand! In this episode, Perryn and I dig into what a healthy brand does and how to know if you're ready for a rebrand or even a brand refresh! About Perryn: Perryn Olson, CPSM, CCMP leads the marketing team at REX Construction, REX Engineering, and REX Technology, which includes SuperDroid Robots. Previously, Perryn was My IT's Chief Strategy Officer, leading the marketing strategy and sales team while providing client relations. Before My IT, Perryn led the construction marketing firm, The Brand Constructors, and became a nationally recognized thought leader. Perryn then worked with Hinge Marketing, a national professional services marketing firm that specialized in high-growth professional services firms. He is a certified marketer with SMPS and the Construction Marketing Association, past president of SMPS Southeast Louisiana, and past co-chair of SMPS Southern Regional Conference. He has spoken and written extensively within the build and tech industries, and in 2014, he wrote the Construction Executive's Guide to Brand Marketing and is quoted in numerous marketing publications. Website: rex.one LinkedIn: https://www.linkedin.com/in/perryn/

Whether you're building a new brand or refreshing an existing brand, there are so many considerations to keep in mind of what you need to be adjusting. I bet you've never considered the systems and setup inside of your CRM as a part of that! In today's episode, Ashlee Burke joins us to share about refreshing her brand with a new website, copywriting, and a Dubsado VIP day with me!The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discuss how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and her guests are sharing industry trends and resources, along with a little bit of sarcasm.Review full show notes and transcript at https://coliejames.com/episode-036.Mentioned in this EpisodeDubsado - Use COLIEJAMES for 30% off your first payment, month or year!Green Chair StoriesAshley CarterDubsado VIP DayConnect with Ashleehttps://www.lovejoycollective.co/https://www.instagram.com/thelovejoycollective/

“Your brand is your biggest asset.” — Tiffany Neuman If this year is your year to update your brand and messaging for your business, think of me as your personal branding consultant in this episode! It's important to understand that a brand is so much more than a logo, fonts, colors, and what they look like on your website. Sure, those things are very important but they're not the starting place when it comes to your brand. In today's episode of the Legacy Lounge, I'm walking you through the decision making process about whether you need to fully rebrand your business or if you just need a brand refresh. What's the difference between the two? What do they mean? That's exactly what I'm breaking down in this episode along with all of this: Why it's not enough to just convert prospects into customers in 2023 Real-world examples of rebrands and brand refreshes that allowed my clients to reach their biggest goals Signs that you might need a brand refresh Why a rebrand almost always calls for a new marketing strategy Why slowing down to speed up is key to a successful rebrand The reason why DIY rebranding efforts almost always fail How to create your category of one and leave the sea of sameness behind Rebranding pitfalls to avoid …and so much more! Favorite quotes from this episode: “Rebranding is a much more complex process, but it's often necessary when you pivot, change audiences or really need to start over.” — Tiffany Neuman “Your brand is your biggest asset.” — TN “A brand works well when all elements connect with the target audience” — TN “With so much competition, your brand has a major responsibility. You have to create differentiation.” — TN “The goal for all my clients is that they become what I call a category of one.” — TN “2023 is a massive opportunity to shine.” — TN “There's nothing worse for your business than a poor rebrand.” — TN “When you get a rebrand right, you can achieve ROI in as little as 30 days.” — TN Links Mentioned In This Episode: Previous Episodes of The Legacy Lounge Take the Brand Clarity Quiz Book A Call Rate, Review, and Follow on Your Favorite Platform! If you loved this episode, leave us a review. And always make sure you're following the podcast so you never miss an episode. Follow now!

Hey Friend! Welcome to the first podcast episode of the brand new year! Today I'll be sharing the 3 things I am shifting in my business this year along with why we did a full brand refresh. I'll cover how this brand refresh was born and what it means for you. If you are ready to grow your online business with even more simplicity and streamline everything this year - please lean in. I can't wait to share what has changed for me and this company, so that you can learn from us. I pray this blesses you, Xo Stef   Next Steps Watch the Free Workshop: www.podcastforgrowth.com Join the Stefanie Gass School: www.stefaniegass.com/school Grab Your Freebies: www.stefaniegass.com Join the Free Community: www.stefgasscommunity.com Email Us: support@stefaniegass.com   Read the Blog www.stefaniegass.com/blog/annual-brand-refresh   Listen to Related Episodes 273 - Thinking About PIVOTING or REBRANDING?! How to Know If You Should, and What to Do! 416 - Business Dedication Prayer for Christian Entrepreneurs who Want to Let GOD LEAD and Partner with Him 326 - Discern Distraction vs. Opportunity in 5 Simple Steps 436 - Want to Run a 6-Figure Business? Avoid This One Major Distraction  

As a world traveler who loves to learn, Stacey Pool embodies the “growth mindset”. With over twenty years of experience in consumer marketing, she has held a variety of leadership roles across multiple industries and has a strong track record of utilizing guest insights to deliver strong business results.    In this episode, Alan and Stacey discuss the brand refresh she is leading at Noodles & Co. with digital initiatives and data components. Stacy knows it is people that fuel it all and has learned that being a balanced leader requires you to be able to adjust quickly to changing needs.  In this episode, you'll learn:  The importance of broadening your skill set and being an agile leader The way digital and physical engagement intersect  How Noodles & Co. is using data to improve both the guest experience and profit margins  Key Highlights  [03:45] Dow did Stacy end up as CMO at Noodles & Co. [07:00] How lateral moves helped Stacy in her current executive roles [09:00] The importance of agility and cross-training in leadership  [10:45] What Stacy learned from her transition to the food industry [13:20] Noodles & Co. overview and differentiators  [15:20] The new brand positioning Stacy brought to the company [18:25] The 100-day action plan and how it had to be adjusted [21:00] How Noodles & Co. is approaching the digital transformation  [24:00] The data world Noodles is trying to build  [26:50] How data storage and usage have evolved [28:25] How Stacy approaches the people side of the business [32:10] The two experiences that shaped who Stacy is as a person [33:50] Why people should give themselves more grace  [35:15] The importance of CDP's for marketers  [37:22] The work Stacy is doing with Community First and other brands to watch  [40:15] The threat of the unknown and the need to pivot quickly Resources Mentioned:  Stacey Pool  Noodles & Co.  Brand Refresh and positioning – Uncommon Goodness  Digital efforts  CDP – customer data platform  Community First Foundation in Colorado where Stacey is on the board  Brands mentioned: Wingstop, Raising Cane's, Shake Shack, Cava, Kiwi Crate subscription service, Athleta   Follow the podcast:  Listen in iTunes (link: http://apple.co/2dbdAhV)  Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen in Spotify (Link: http://spoti.fi/2mCUGnC)   Connect with the Guest:  https://www.linkedin.com/in/staceyjopool/  https://twitter.com/StaceyJo  https://twitter.com/noodlescompany   Connect with Marketing Today and Alan Hart:  Twitter Alan B Hart - http://twitter.com/abhart  LinkedIn Alan  - https://www.linkedin.com/in/alanhart  Twitter Marketing Today - http://twitter.com/themktgtoday  Facebook Marketing Today - https://www.facebook.com/themktgtoday/  LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

When was the last time you refresh your brand?How did you refuel your content with new formats and ideas?In today's episode, Claire is sharing 5 ways you can refresh your brand and contenta brand refresh is like a personal makeover (new haircut or colour) add some new styles or colours to your wardrobeWHERE CAN YOU HANG OUT AFTER THE SHOW?You can join the conversation  over on Instagram @thedigitalbossesCheck out www.thedigitalbosses.com and start to build your brand today

Jacques Spitzer is the CEO and Founder of the San Diego-based full-service branding and advertising firm Raindrop. Over the past decade, Raindrop has helped more than six direct-to-consumer brands grow by millions in just months and are responsible for creating the top-performing ad of 2020 on Youtube. Among their clients include WORX, Omigo, Crossrope, HoneyBug, the Souplantation & Sweet Tomatoes, Dr. Squatch, BakBlade, T.S. Restaurants, Ruggable, and The San Diego Symphony.He is also the author of the book People Love Turkey Sandwiches and co-author of the book Think Better, a sought-after speaker, documentary filmmaker, and 2-time Emmy-winning storyteller and creative director. His work has been featured in Forbes and Entrepreneur Magazine.In this podcast, Jacques shares how he's leading at least 100 employees for his two different companies combined, the importance of an entrepreneurial operating system, what his day-to-day looks like nowadays, and what most ad agencies get wrong about creating video content.This Cast Covers:How Raindrop walks the talk by doing their own marketing for their agency (05:38) Creating a long-form ad that led to an insane number of leads for almost zero ad spend (10:21)Why Joey is an idiot for not leveraging this type of content in their outbound process that could easily cut their cost per acquisition by half (11:17)There is never a wrong moment or time to invest in yourself (11:48)Jacques shares his insights on creating edutainment content (13:09)What makes Raindrop unique from other advertising agencies creating video content for their clients (14:08)Don't start with what you want to say, start with what your consumer wants to hear (16:14)What has changed for Jacques and Raindrop in the past 12 to 18 months since being on the podcast (17:52) How implementing EOS radically transformed Sales Driven Agency as well (19:39)Having an EOS has led to so much clarity and profitability (22:11)  “Think Better” by Jacques Spitzer and Jeffrey Campbell (23:06)Jacques shares one of the parables in the book about overemphasizing the role we play in other people's lives (25:21)Joey recalls a life-changing moment when he realized he was just a rock in someone else's play (25:52)Is it true that any PR is good PR? (29:05)What does Jacques's day-to-day now look like? (32:30)Jacques shares his upcoming podcast launching really soon called Marketing People Love (34:55)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindRaindrop AgencyJacques Spitzer | LinkedIn

“What's the most sustainable thing I can do [about packaging]? And I always like to say there is no one thing. There are many, many little things that you can do along the way.” -  Elizabeth CorbettIn this episode, Shayda Torabi welcomes Elizabeth Corbett of AE Global Packaging as she shares her observations about packaging and the framework for sustainability. She uncovers the truth about both the opportunities and barriers to CPG and how the players in the cannabis industry can navigate for better brand positioning. [00:01 – 05:47] Shayda on Brand Redesign versus Brand Refresh[05:48– 13:18] Primary and Secondary Packaging in Light of Diversity and Regulations[13:19 – 24:33] The Power of Customization and the Path to Sustainability[29:33 – 44:38] Child-Resistant Cannabis Packaging for and the Framework to CPG[44:39 – 49:09] The Impact of Packaging and the Opportunities for Production[59:54 – 01:01:23] Food for Thought: What and when do you think of your packaging? Elizabeth Corbett, VP of Sales for AE Global,  is on a mission to build sustainable packaging & supply chain programs for Cannabis and CBD companies that honor their brand identity, drive revenue growth, protect the product, and do so cost-effectively.  “CannaBeth”, as she is fondly known, entered the Cannabis industry more than eight years ago after spending the first part of her career developing packaging solutions for significant players in the retail and health & beauty markets such as Starbucks, Tiffany, and Estee Lauder.  Based in Seattle and Miami, Beth is passionate about finding environmentally responsible and sustainable solutions no matter what the form or substrate.Connect with ElizabethVisit https://www.aegpkg.com/ Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“It is very rare that I have a conversation with a customer talking about brand new packaging or looking at their existing packaging and they don't mention, like, ‘What can I be doing from a sustainable perspective?' ” -  Elizabeth Corbett SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com