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Rick Schirmer, CEO of ViralBrand and LaunchPreneur is back, this time to talk about what it really means to be an expert, including an exercise on how to reveal where you might have true expertise and not know it. --- Connect with Rick at: https://www.schirmermccord.com/ --- Sign up to have Scott email you a weekly shot of energy, with 1 Cool Quote, 1 Deep Thought, and 1 Useful Tool. This is original content, not a repost of the podcast. You can find the sign-up section at the bottom of my website www.ScottWozniak.com Learn how Scott and his team of consultants can help you build a legendary brand at www.SwozConsulting.com Connect with Scott on social media: linkedin.com/in/scottwozniak/ https://www.facebook.com/scottewozniak ------ Bonus: check out his other podcast (Alpha Pack): https://kite.link/alpha-pack-podcast If you like this podcast you will probably like that one, too. Who knows, you might even like it better! :)
Rachel McCord is a powerhouse, a highly successful entrepreneur/celebrity fashion model/author...but she didn't start that way. Some powerful self-awareness moments shifted her life radically--and this happened more than once. Her journey from trailer parks and childhood trauma to international business leader and celebrity has some amazing insights. Plus, she totally nerds out on the tactics and tools for coordinating staff and achieving excellence even across multiple continents. (Bonus: check out last week's episode to hear her husband, Rick Schirmer!) --- Connect with Rachel at: https://www.schirmermccord.com/ --- Sign up to have Scott email you a weekly shot of energy, with 1 Cool Quote, 1 Deep Thought, and 1 Useful Tool. This is original content, not a repost of the podcast. You can find the sign-up section at the bottom of my website www.ScottWozniak.com Learn how Scott and his team of consultants can help you build a legendary brand at www.SwozConsulting.com Connect with Scott on social media: linkedin.com/in/scottwozniak/ https://www.facebook.com/scottewozniak ------ Bonus: check out his other podcast (Alpha Pack): https://kite.link/alpha-pack-podcast If you like this podcast you will probably like that one, too. Who knows, you might even like it better! :)
Rick Schirmer has had a wild career ride, going from small town to DC to LA, playing with the top people in very different industries. We cover the decisions he made to help his dreams come true, including some really unusual leaps of faith paired with cool strategic moves. (Bonus note: stay tuned to hear from his wife, Rachel McCord, in my next episode!) --- Sign up to have Scott email you a weekly shot of energy, with 1 Cool Quote, 1 Deep Thought, and 1 Useful Tool. This is original content, not a repost of the podcast. You can find the sign-up section at the bottom of my website www.ScottWozniak.com Learn how Scott and his team of consultants can help you build a legendary brand at www.SwozConsulting.com Connect with Scott on social media: linkedin.com/in/scottwozniak/ https://www.facebook.com/scottewozniak ------ Bonus: check out his other podcast (Alpha Pack): https://kite.link/alpha-pack-podcast If you like this podcast you will probably like that one, too. Who knows, you might even like it better! :)
What we covered:How his time at Walt Disney has forged his career and made him view things in a different way.How and why influencers and modern celebrities dictate what sells and what does not.How the internet and creating viral marketing strategies have evolved over the yearsHow and why social media is a critical key to success in today's modern world.Why it's important to properly view and analyze metrics to ensure success.The importance of peak hours and adding CTAs to every content can make or break a business.Why having fun with your business can make your business that much more prosperous.Sometimes, slowing down can be the secret to accelerating your business.Why adapting to different client needs can ensure that you're going to give them the best experience.Why mindset and being around positive people can help you have a better perspective in life.Tweetable Quotes:“Influencers are a key component of viral marketing. Which viral marketing really at the end of the day is word of mouth plugged into the power of the internet.” “One of the big lessons outside of resilience is awareness because I think awareness is really, really important.”“The body is easy. The mind is a difficult one.”“You always have to think strategy before tactics.”“The people who gravitate towards negativity will manifest those negative things.”Links Mentioned:Kurt's TwitterKurt's InstagramKurt's LinkedInRachel McCordSenator Mitch McConnellMelissa PatackRobert IgerKellan LutzSchirmer McCordLaunchpreneurViralBrandThe McCord ListWalt DisneyMagic Fashion Trade ShowRepublican National CommunityPepperdine universityChick Fil A
Today's episode brings us, straight from Hollywood, Rick Schirmer, CEO & Founder of Viral Brand, with a super interesting and incredibly well told story that, regardless of the horror that made it CHS worthy, actually has a happy ending. Rick's tale brings us back to 2020 (or, as he calls it, the “pause” year) when he took under his wing a “cut deal” client with very little experience, and a lot of expectations. Along with some very powerful lessons on cheap clients, setting boundaries, and trusting your instinct, Rick shares with us a key learning from the whole experience: the inequality generated when someone gives you something that means everything to them, and very little to you. And yes, no matter how deep that sounds, we are talking about budget. “Influencer sommelier” and “delusional button” are only a couple of awesome concepts that we'll definitely steal from Rick, and definitely only a peak at how fun this story turned out to be. Links: Morgan Friedman Rick Schirmer Viral Brand
Today's episode brings us, straight from Hollywood, Rick Schirmer, CEO & Founder of Viral Brand, with a super interesting and incredibly well told story that, regardless of the horror that made it CHS worthy, actually has a happy ending. Rick's tale brings us back to 2020 (or, as he calls it, the “pause” year) when he took under his wing a “cut deal” client with very little experience, and a lot of expectations. Along with some very powerful lessons on cheap clients, setting boundaries, and trusting your instinct, Rick shares with us a key learning from the whole experience: the inequality generated when someone gives you something that means everything to them, and very little to you. And yes, no matter how deep that sounds, we are talking about budget. “Influencer sommelier” and “delusional button” are only a couple of awesome concepts that we'll definitely steal from Rick, and definitely only a peak at how fun this story turned out to be. Links: Morgan Friedman Rick Schirmer Viral Brand
The Ambassador of JOY, Barry Shore, welcomes one's of the world's premier Marketing and Branding Experts, Rick Schirmer. You may not knopw his name but You DO know the Names of People and Brands he works with and for. Rick is Disney trained; having worked with Michael Eisner, Bob Iger, John Lasseter, Roy Disney, and John Cooke.You'll lean in as Barry and Rick discuss the current wave of change that is transforming Entertainment as a direct result of Lock Down and reassessment of Distribution.The Joy of Living is broadcast live Monday's at 3PM PT.The Joy of Living TV Show is viewed on Talk 4 TV (www.talk4tv.com).The Joy of Living Radio Show is broadcast on K4HD Radio - Hollywood Talk Radio (www.k4hd.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).The podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com).
The Ambassador of JOY, Barry Shore, welcomes one of the world's premier Marketing and Branding Experts,Rick Schirmer. Rick is Disney trained; having worked with Michael Eisner, Bob Iger, John Lasseter, Roy Disney, and John Cooke. His branding expertise and viral marketing vision has enabled him to help create award-winning experiences for Chick-fil-A, Disney, Universal Pictures, P&G, Coca-Cola, "Harry Potter," "Toy Story," "The Chronicles of Narnia," "The Purge," "The Cove," "Food, Inc."The Joy of Living is broadcast live Monday's at 3PM PT.The Joy of Living TV Show is viewed on Talk 4 TV (www.talk4tv.com).The Joy of Living Radio Show is broadcast on K4HD Radio - Hollywood Talk Radio (www.k4hd.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).The podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com).
Russell Stuart CEO of "The Secret Service of Hollywood" - Force Protection Agency (FPA) wins "viral brand" status with a ViralBrand Award. Russell Stuart and Rick Schirmer chat about celebrity security, cybersecurity, executive protection, social media stalkers, real stalkers, and more. FPA provides a full range of celebrity protective services, executive protection, investigative services, uniformed security, emergency management consulting, and training to Individual, Corporate, and Government clients. FPA's world-class capabilities support the most complex mission requirements of its customers. Russell Stuart's FPA has reached viral brand status as it's spreading quickly in the Hollywood studio, celebrity, and events world with rumored clients like JLo and Post Malone. Most importantly, Russell has named Rick an honorary FPA deputy - which means absolutely nothing, but he's super excited to talk about at Hollywood dinner parties.
Hear how Kathy and Bill Magee launched Operation Smile almost 40 years ago on a shoestring budget to give kids worldwide the ability to smile, eat, and talk for the first time. Since it's humble origins, they have become one of the most respected not-for-profit brands in the world performing nearly 500,000 life-saving surgeries and rehabilitations. Get involved by going to OperationSmile.org. If you're on the West Coast, get involved in their FIGHT NIGHT GALA on November 6, 2019! Link below. https://www.operationsmile.org/events/2019-hollywood-fight-night-event
As a pioneer of viral and influencer branding, Rick Schirmer, Founder and CEO of ViralBrand.io ( viralbrand.io ) , has done some pretty awesome and influential stuff, none of which compare to his interview on this episode. Kidding, obviously. The man has played a huge role in launching the marketing campaigns for multi-billion dollar movie franchises like The Chronicles of Narnia and The Purge We're pumped to have Rick on the show to talk about some of his work and he was even gracious enough to offer some tips to startups and small businesses looking to build their brand. Enjoy the show!
The Launch Youniversity Podcast helps go-getters, like you, discover what it takes to turn good intentions into reality in their career, business, and life.
The Launch Youniversity Podcast helps go-getters, like you, discover what it takes to turn good intentions into reality in their career, business, and life.
In this inaugural podcast, Rick Schirmer talks to Dillon Wilson who leads marketing at a big data firm (Gloo). Hear how big data is creating big opportunities for big AND small companies!
In this episode, Jon Gordon talks with Rick Schirmer about How to Build a Viral Brand and Multiply Your Impact. Rick is a pioneer of viral and influencer marketing. He began his career at Disney/Pixar in their Corporate Alliance, Brand Strategy and Motion Picture Marketing groups. He left his internal role at Disney to launch over 200 campaigns and viral brand programs, in over 12 countries, for entertainment brands like Universal Pictures, Lionsgate, NBC, ABC, and consumer brands Chick-fil-A, Wal-Mart, Procter & Gamble, Whole Foods, Coca-Cola and more. Rick completed his master’s studies at Oxford University (Global Enterprise Management) and Pepperdine University (MBA). https://www.viralbrand.io/
We are joined in the studio this week by "Influencer of Influencers" Rachel McCord and her husband, viral marketing genius Rick Schirmer! Rachel is an investor/judge on "Elevator Pitch" and star/producer of "Slay with Rachel McCord" on Focus TV. Rick, on the other hand, is a viral marketing pioneer and the Founder/CEO at ViralBrand Agency / LaunchPreneur, Inc. If you've ever wanted to learn how to "slay the fame game" and build a brand, this episode is for you. Learn more about your ad choices. Visit megaphone.fm/adchoices
On the Rocks: Where Celebrities & Cocktails Mix LIVE with Bravo TV's 100th Housewife, Peggy Sulahian from Real Housewives of Orange County; power couple author, model and master brander, Rachel McCord and Rick Schirmer - CEO of ViralBrand Marketing and LaunchPreneur...with guest co-host Nolan Robert, CEO of Eleven Makeup for Men and your host with the most, Alexander Rodriguez! Follow us on Twitter/Instagram: @ontherocksonair www.OntheRocksRadioShow.com