Podcast appearances and mentions of susan wenograd

In episode 122, Susan Wenograd takes the stage to share her profound insights into the dynamic world of Google Ads.Susan shares thoughts on the current state of Google Ads, providing a comprehensive overview of the latest trends and developments and discusses how to expertly navigate some of these new challenges.She also outlines how Google's SGE could impact Google Ads, unlocking exciting new possibilities and avenues for growth.(0:00) Intro(2:31) The Current State of Google Ads(4:21) How to Navigate the New Google Ads(5:45) The Iteration Process for Google Ads(9:35) Will Google Ads Improve Over the Next Year?(13:05) Ideal improvements to Google Ads(16:09) Impact on Black Friday(19:00) What Role Will Google Ads Play in SGE?(21:45) How SGE Could Benefit Google Ads(22:42) Creative Trends in Social Ads(26:16) Rapid Fire RankingsTop 3 of anything:• My Family• My Dogs• TravelingRank your best marketing win:This past year, pretty much every audit where I've met with resistance when I've said “You need to stop controlling this.” And every client that shared results has gotten better.Rank your number 1 Ad Tool:Google Search Terms.Rank your best Google Ads trick or tactic:You can either choose to try to control the match types or you can control the audience and be less controlling about the search terms.What I recommend that a lot of brands do is add observation audiences. Add as many as you can that make sense to your brand campaigns.You can then take those audiences, make a campaign that's filtered only to people that match those markets, and then run a broad match against them.You learn a lot about what they search for.Rank what you love most about digital advertising:It's never boring.Rank your top 1-3 marketers:• Mike King• Jess Cook• Kirk WilliamsRank your best digital advertising learning resource:Talking to other marketers one on one.Rank your top cause or charity:Lone Star Dog Ranch.

An information-packed convo with fractional marketer Susan Wenograd. From the advent of the abandon-cart email to the highs and lows of paid media, Susan has seen it all - and she knows how to fix your marketing problems.Subscribe to the Content People newsletter: https://meredithfarley.substack.com/ Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Check out Susan's website: https://susanwenograd.com/Check her out Susan's LinkedIn: https://www.linkedin.com/in/susanwenograd/Listen to Susan's podcast That's Marketing, Baby!https://www.thatsmarketingbaby.com/

That's Marketing, Baby — with Jess Cook and Susan Wenograd — launched January 9, 2023.

Sequential testing is a popular ad testing approach for many marketers today. It's methodical. It's controlled. And it can tell you a great deal about which creative assets are the main drivers of your ad performance. But its biggest downfall is its lack of speed. Testing one element at a time can take months. (Not to mention the hassle of strategically naming and organizing assets and ad sets, and tracking ongoing test results.) *Cue informercial-level exasperation.* There's got to be a better way!

Unpopular opinion: your losing ad creative deserves a second look. They can help point you in the right direction if you know what to look for. On the latest episode of Resting Ad Face, Jess and Susan share how to find actionable insights among your lowest-performing ads, and use them to create even more performant winners.

A/B testing alone doesn't cut it anymore when it comes to ad creative. Even though it's automated and typically executed in-market, A/B testing delivers the shallowest level of data available. It can tell you which of two or three ads was the higher performer — but never why. There's got to be a better way! *blows hair out of face, infomercial-style.* In episode 3 of Resting Ad Face, our VP of Performance Marketing, Susan Wenograd, and I talked about: - the major downfalls of A/B testing - why brands today need a deeper level of creative insights - how a different kind of creative testing (spoiler alert: multivariate testing) can get you there.

If I told you there’s a super-popular place online where you can advertise your business and your listings, get more leads without spending a lot of money, and do it all without a lot of other real estate agents doing the same thing … you’d be all over it, right? Welcome to Instagram Story Ads. In today's episode of The Walkthrough, social media ads expert Susan Wenograd says Story Ads are an untapped opportunity for real estate agents, and shows how you can be the first agent (or one of the first) in your market to capitalize on it.

On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore YouTube's new analytics overview summary, insights into video distribution, and updates to ads products with special guest Ed Lawrence. We will also cover the impact of the CCPA roll out on Facebook ad targeting with special guest Susan Wenograd. Check out the Instagram Marketing Summit Check out the Instagram Marketing Summit

Conversions shouldn't be the only end-goal of PPC. Susan Wenogard talks about why we need to look beyond the clicks and begin building sales pipelines.The post Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST] appeared first on Search Engine Journal.

Susan Wenograd of Aimclear https://www.aimclear.com/ @SusanEDub SearchLab Digital https://searchlabdigital.com My guest today is Susan Wenograd, CMO at Aimclear. I'm not sure I know anyone with the breadth and depth of Susan's expertise in paid media. She is a sought after speaker, writer and trainer on topics related to paid social, paid search, content strategy and integrated marketing. She's one of my favorite presenters. A short list of the conferences she speaks at includes Social Media Marketing World, Pubcon, Brighton, SMX and Social Media Examiner. In addition to her role at Aimclear, Susan is a Paid Media Reporter at Search Engine Journal. After you watch this video, be sure to check out her column. Susan is a true marketer. She understands how different channels work together and how to put together an effective integrated marketing strategy. She joined me on Suds & Search to talk about ways to get value out of traffic that doesn't convert, how to create an effective customer funnel and her fondness for Disney. SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Same As: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Other Video Series: Business Minute Clinic Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiserJwY-UHc2y3GBM8FDcOfSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

YouTube is Beta-Testing New Viewer Applause Feature For now creators have to be invited by YouTube to test the new content monetization product, but it lets users support a video by paying $2 to put a clapping animation to appear over videos they like.  Editing and Uploading Instagram Stories May Get Even Easier This new option would provide a video slider trimming tool built into Stories. If it works, then users wouldn’t need third-party editing apps to trim their content before uploading. New Google Ads Partner Requirements Leave SEMs Frustrated SEMs are complaining about new requirements such as doubling the ad spend, upping certifications, and bowing to Google’s recommendations over what SEMs think is best for their clients.

When it comes to ad success, it’s important to know who is active on the various social channel platforms. The divide of ages between the social platforms is an important attribute to your success that many people don’t know about. That is why we brought in Susan Wenograd, CMO of Aimclear, as our featured guest for the THIRD time to discuss not only mastering Instagram story ads but how they can work better than other social platforms. If you don’t know Susan in the digital marketing world, we have to assume you’ve been living under a rock! She is a speaker and columnist who speaks at industry events and company events including SMX, Pubcon, Digital Summit series, brightonSEO, PPC HeroConf, State of Search and other events. She also contributes a lot of her knowledge on industry web sites like Marketing Land, Search Engine Land, Search Engine Journal and much more. It is not just limited to paid search topics but also social media paid ads, including Facebook ads. Trust us when we say, she knows her stuff! You won’t want to miss getting EDGEucated by Susan on episode 343. Some key takeaways from this show: The demographics of who exactly is active on Facebook, Twitter, Instagram, Snapchat, etc. Why Instagram story ads can bring your company more success The various CTAs that you can use on Instagram

Digital agencies get a bad rap these days. From providing inflated results to wasting time on dead-end tactics, many businesses have fired their agencies and moved things in-house. However, agencies aren’t the enemy. You just have to understand how to build the right relationship with them, and truly integrate them with your team. Our guest today is Susan Wenograd the CMO of digital agency Aimclear. We talk with Susan about the shift she’s seeing in where brands are directing their paid ad spend, and the issues of attribution that are coming along with it. She talks about how to build a deeper relationship with your agency so they can bring you greater success, and her thoughts around navigating the digital landscape as things continue to change and evolve. This episode is a must-listen whether you're a digital agency or doing digital marketing in-house for a brand. Enjoy! Episode Highlights 8:01 What the role of CMO looks like at a digital agency. 10:06 The changes in where brands are spending their paid media dollars. 14:43 Today’s analytics are not the analytics of the future, and why attribution objectives may continue to get less defined. 18:08 How to spot an agency that’s getting results that are too good to be true. 21:26 If you want your agency to be a better partner, you need to more transparent. 24:58 As an agency, it’s important to have the difficult conversations and be a leader. 30:17 Global perspectives on digital marketing and where the US is falling behind. 34:35 You cannot fix broken strategy by optimizing tactics. 37:02 If you're entire marketing plan only consists of spending $300K/month on Facebook, you do not have a brand (and that’s a problem). 41:06 Why fluidity and flexibility are the keys to long-term success. 42:35 Is it time to hand bidding control over to Facebook? Links And Resources Aimclear Aimclear Blog Susan on Twitter @SusanEDub foxwelldigital.com/courses The Coalition @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, in this episode I interview Susan Wenograd. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts.

Susan Wenograd joins for an episode to dig deeper into bidding on brand terms, how to bid and some overall tips to save you money.

The best #DigitalMarketing professionals keep up with the latest trending news affecting their work. This is why every episode of the EDGE of the Web podcast features a news roundup segment, and a special guest who helps us sort through it all. Join us for episode 316 featuring Susan Wenograd, VP of Marketing Strategy at Aimclear. This week we're looking at a study on voice search, Instagram advertising options, and Google facing an antitrust probe from the Justice Department.

How can Digital Marketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, VP of Marketing Strategy at Aimclear, joins us for episode 316 of the award-winning @SiteStrategics EDGE of the Web podcast.

In this episode we speak to paid media legend Susan Wenograd for a conversation about all things Facebook Ads.As part of our chat we cover off:Common errors with Facebook AdsFacebook analyticsCampaign budget optimisationHow Facebook Ads is changingEnjoy!

Do you want to run successful Facebook retargeting ads? Wondering what tactics could improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd, a Facebook ads expert. Show notes: https://www.socialmediaexaminer.com/351

One of the most exciting (and frustrating) parts of being a marketer today is that platforms are constantly evolving and our strategies have to evolve with them. Today we’re joined by Susan Wenograd, Account Group Director at Aimclear, who brings her insights on the changes that are coming in 2019 and how ecommerce business owners and marketers need to start thinking differently about their paid social strategies. Susan talks about how paid media is moving from a direct response channel to an integrated one, the impact this has as content and budgets are split into increasingly smaller parts, what to do when you start seeing a decreasing ROAS on Facebook, and the role brand awareness plays in all of this. If you’re investing in paid media, you will not want to miss this episode. Enjoy! Episode Highlights: 8:50 How the marketing landscape changed in 2018, especially with paid social, and what ecommerce business owners and marketers need to be aware of moving into 2019. 11:34 As paid media becomes more of an integrated channel rather than direct ROAS, you’re going to have to think differently about your messaging. 12:55 The consequences creating snack-sized content has on your messaging and your ad spend. 15:58 What sets great agencies and practitioners apart, and what to look for if you’re hiring. 17:54 Multi-touch attribution: what it is and how to start measuring it. 21:58 Common multi-touch models and their upsides and downsides. 24:17 The cross-channel trick to increase the click-through-rate of Facebook ads. 26:04 How to adjust your cross-channel SEM tactics depending on your budget. 28:08 Why it’s important to integrate a brand awareness strategy into your funnel and where to do it. 34:24 The types of interactions Susan sees on ads with general brand messaging vs. on ads that are pushing a sale. 36:07 Susan’s tips for managing your marketing spend this year, and your expectations. 40:51 Where content marketing fits for ecommerce businesses. Links And Resources: SusanEDub Atomic Habits Marketing Land Aimclear Brand Growth Experts Foxwell Digital Become a Member: If you liked this episode, you’re going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside! Sponsor: Shoelace This episode is brought to you by Shoelace. Shoelace helps fast-growing ecommerce stores tell their brand story, increase conversions, and grow revenue through Customer Journey Retargeting. This personalized approached to retargeting shows the right customers the right ads at the right time based on where they are in the buying journey with your brand. Whether a visitor is discovering your brand for the first time or a loyal repeat-customer is considering a purchase from your latest collection, they'll see tailored ad content that evolves like an engaging story in the days and weeks following their visit. Shoelace's automation platform makes it a breeze to run memorable retargeting experiences. Visit ecommerceinfluence.com/shoelace and get started on working with Shoelace today. Mention "Ecommerce Influence" to claim a special offer during your free trial! Sponsor: Klaviyo Today’s episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo’s impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You’ll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we’ll fill you in on what you should be doing as a business to push your marketing strategy to the next level. Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

Do you want more conversions from your Facebook ads? Wondering how funnels can help? In this episode, I interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels. Show notes: https://www.socialmediaexaminer.com/293

We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons she learned in the differences between managing a Facebook Ad campaign vs. a Google AdWords campaign. Plus we discuss the new Google Search Console, the new Google Assistant Directory and is Facebook working on creating a competitor to the Amazon Echo Show? All this and more, this week on Edge of the Web! Sponsors We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to and there you can download the first chapter of the book and you'll be entered to win!

On episode #53 of the The PPC Show, we're joined by Susan Wenograd, Partner at Fivemill, to all things Facebook ads. Connect with Susan on Twitter @SusanEDub Top 3 Takeaways 1) Her career path as a people manager vs individual contributor and which one she likes best 2) She'll reveal some of her Facebook auditing techniques and what to look for when auditing accounts 3) Why she loves Lookalike audiences --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message