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In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Amanda Farley, CMO of Aimclear, about the critical role of fractional CMOs in driving growth and scaling businesses. They discuss the importance of strategic alignment in marketing, the necessity of effective systems and attribution, and the value of data-driven decision-making. Amanda emphasizes that marketing should be viewed as an investment and highlights the significance of clear communication and reporting. The conversation also touches on the impact of AI in marketing and the need for businesses to adapt as they grow. Guest Name: Amanda Farley Title: CMO Company: Aimclear Expertise: Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to investor-backed brands in the AI era. Website: aimclear.com Social: linkedin.com/in/amandafriedt Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/
This week on The Ad Project, we welcome Marty Weintraub from Aimclear. Marty is an entrepreneur, marketer, photographer, and speaker. He founded Aimclear®, a driven, integrated marketing agency dominant in customer acquisition, winner of 27 US Search Awards including 7X most recent Best Integrated Agency. Credits include Airbnb, Uber, Eurail, PayPal, Venmo, eBay, Dell, LinkedIn, Etsy, Gumtree, Firestone, INC Magazine, Amazon, Carewell, Famous Dave's, Martha Stewart Omni, Intel, Travelocity, DECC, Semrush, Optmyzr, Neustar, Macy's, GoDaddy, 3M, Siemens, Land's End, and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. In this episode, Marty discusses his agency's approach to performance marketing, brand building, public relations, and data analytics. Marty shares his valuable insights about the current state of marketing in 2023 and its future. He notes the ongoing changes and challenges in the industry, including layoffs and shifts in resource allocation due to the rise of AI. He describes the cyclic nature of the industry, with professionals moving between in-house positions, agencies, and consultancies.Marty also emphasizes the need for marketers to adapt to the evolving landscape and ensure their skills remain relevant in the age of AI.Overall, this episode provides a glimpse into Marty's background and the current state of the marketing industry with a focus on the impact of AI. Connect with Aimclear: www.linkedin.com/in/aimclear/Connect with Marty: www.instagram.com/martyweintraub/www.facebook.com/marty.weintraub
Suds & Search | Interviews With Today's Search Marketing Experts
Join us for this week's episode of Suds & Search, as we chat with Marty Weintraub, Founder of Aimclear. Grab a cold drink and get ready for a talk about ChatGPT and how our industry will be disrupted forever, and how he uses LinkedIn to generate business opportunities
Change is the constant in today's Marketing. The firms that adapt to that reality will survive. Those marketing employers that hold to conventional practices like daily office commutes and spliffs like Starbucks gift cards won't survive this environment for long. My guest Amanda Farley knows this very well. She is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear, a marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. Amanda's experience includes a dozen years *A rising star on the American conference circuit, Amanda has electrified numerous search and social marketing conferences including SMX (Advanced, West, Report, etc.), HeroConf, PRSA Detroit, FoundCon, and TogetherDigital. She published critically respected thought leadership articles in first tier industry publications including SearchEngineLand and MarketingLand. Amanda judges the annual Global Content Awards and UK App Awards. She has also been a finalist for Landy's Search Female Marketer of the Year. People/Products/Concepts Mentioned in Show Compensation Scale Surveys & calculations Amanda's LinkedIn Profile Amanda's email For more details, please visit https://funnelreboot.com/episode-98-built-to-change-how-to-future-proof-your-marketing-team-with-amanda-farley/
Links & ReferencesMarty Weintraub's LinkedInAimclear WebsiteWhy We Buy, a book by Paco UnderhillFacebook Marketing to the (Lunatic) Political Fringe, a post by Merry MorudAimclear Psychographics Purple Cow, a book by Seth Godin
My guest on this week's episode of Suds & Search is Michelle Robbins, Senior Director for Data and Analytics at Clearlink. Michelle is a veteran digital marketer, product developer, software engineer, and marketing technology executive. Prior to joining the team at Clearlink, Michelle held leadership positions at Aimclear and Third Door Media, the publisher of Search Engine Land, Marketing Land, and the company that puts on all the SMX events. This episode is a departure from some of the typical SEO and PPC topics we cover each week on Suds & Search. I heard Michelle give an excellent presentation with a potentially controversial title – “Data is a lie.” Michelle makes a persuasive argument that much of the data digital marketers use to make strategic decisions are flawed. Facebook data, search console data, data in Google Analytics…it all has flaws. And it's not just the data we are given from big technology companies. As marketers, we bring our own biases to the table when we're examining data. Marketers themselves create data problems with selection bias, response bias, and feedback loops. The end result is that instead of using data to make empirical, objective decisions, marketers are often looking at data that has been badly compromised. What should we do to clean up our data? Is the effort to get better data hopeless? I'll get answers to these questions and many others during this episode. Grab something cold to drink and join me for a conversation with Michelle Robbins. We'll talk about how to interrogate your data, an interesting approach she calls Agile Data Product Development, and we'll spend a little bit of time talking about Star Trek fandom. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegASubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
Our last bonus guest interview of our Attribution episodes is here. Then we move on to the next topic! Today, we chat with Amanda Farley of AimClear (based in frigid Duluth, MN!) about her take on all things attribution. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together. If you haven't heard that full episode yet, make sure to go check it out first.
In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by digital compliance expert, Lea Scudamore, to discuss Web Content Accessibility Guidelines (WCAG) and creating websites that align with requirements for the disabled, and why it matters for your brand. About Our Guest: Lea Scudamore Lea Scudamore is an SEO at Aimclear, a digital […] The post Shop Talk: Digital Compliance and Accessibility with Lea Scudamore appeared first on Wiideman Consulting Group.
About this episodeIn this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards. She has this really powerful story to share about why she is so passionate about online accessibility, and why she firmly believes SEOs are the most well-positioned to lead the charge.She wants to make sure that websites are accessible to the 20% (one in five) of Americans with a disability. You should listen to this episode if you want to learn more about how you can add accessibility to your SEO service offering where you can find resources to fix those issues, and most importantly, how to convince your clients to take action. In the interview, Lea reveals the powerful story behind her passion in digital accessibility and how she began her career in the industry. Lea also walks us through how to ramp yourself up in making a website accessible and selling through accessibility to your clients or internal stakeholders, and the risk to your organization if you ignore accessibility.Key takeawaysHow to make websites accessible to people with disabilities?How to add accessibility to your SEO service offerings?How to test your site for accessibility?How to convince and push your clients to take action?How to encourage your clients to write about various topics?Where to find templates to help make your site more accessible?Where to find a beginner's guide to accessibility?Connect with Lea ScudamoreFind out what Aimclear is all about.Follow Lea on TwitterConnect with Lea on LinkedInLinked resourcesSEO for Google Images | Search Central Lightning TalksWeb Developer Chrome extensionChromeVox Screen ReaderWAVE: Web Accessibility Evaluation ToolW3C AriaThe Aimclear Guide to Web Accessibility and WCAG Best PracticesWeb Content Accessibility Guidelines (WCAG) OverviewDeveloping an Accessibility statementLea's BrightonSEO presentation: Digital Accessibility and Compliance: Essential for Users, Good for SEOTesting your Website for ADA ComplianceAdobe's Acrobat Pro DC Accessibility CheckerFollow Kim Krause Berg, Purple Tuesday, Women in Tech SEOThank you for listening! If you'd like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Webcology – July 29, 2021 We have another sad announcement to start the show with this week. Erik Stafford, the witty and well loved Creative Director at aimClear passed away last night. He had a heart attack two months short of his 48th birthday. If you grew up in Chicago in the 80s and 90s, you might have known him as the guerilla street artist, GEAR. Eric was a frequent writer and conference speaker. He was a father of two children and passed way too young. Erik D. Stafford, rest in peace, you're going to be missed.--https://searchengineland.com/googles-universal-search-results-bid-for-placement-and-may-be-influenced-by-clicks-350858?utm_source=webcologyhttps://searchengineland.com/googles-universal-search-results-bid-for-placement-and-may-be-influenced-by-clicks-350858?utm_source=webcologyYo Dawg, I hear you like search engines so Google built a search engine full of search engines that all flow to a master search engines to figure out which result set is more relevant than the others. But, uhhh, what would ya tell me if I told you it was influenced by clicks?Gary Illyes' on how Google compiles results by having elements of search “bid” for placement against each other. Barry explains it well in today's SEL. --Google Link Spam Update ran on Mondayhttps://www.seroundtable.com/quiet-google-link-spam-update-31836.htmlFrom jim hedger to Everyone: 02:06 PM--Nofollows are universal signals in places you'd think a nofollow should go. You don't need to specify why. https://www.seroundtable.com/google-switch-rel-nofollow-to-rel-sponsored-31830.html--https://www.seroundtable.com/edge-of-google-quality-threshold-31832.htmlThe Quality Threshold Cliff – Falling off but reappearing through manual submission is apparently a clue that you're about to fall off. Confused?--Google Page Experience – This update replaced what was the Google speed update. https://www.seroundtable.com/google-page-experience-update-replaced-speed-update-31817.html--Both Google and Facebook will require staff to be fully vaccinated before returning to work at all US offices. Google has also pushed back its reopening to October. https://www.npr.org/2021/07/28/1021798222/google-mandates-vaccines-for-workers-pushes-back-return-to-office-dateOther firms like Microsoft have not made vaccines mandatory for employees but all are strongly recommending staff get vaccinated before returning to work.
In this episode, our guest is Marty Weintraub. He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search Awards, including 5X most recent Best Integrated Agency. AimClear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.
Another presentation from the Brighton SEO conference on a topic that is really new, but important for every website owner. Website accessibility is a hot topic because lawmakers all around the world are writing laws that require you to make your website accessible to people with different disabilities. Luckily, a lot of the things that you have to do will have a positive impact on your SEO. Lea is an SEO expert and understands the link between those two. You can find her on Linkedin, Twitter or on the company website. Here is the transcript of the recording: Hello, and welcome to the Time for Marketing podcast, the podcast that brings you the best marketing conference speakers and makes them sum up their presentation in five minutes. My name is Peter, and I'll be your podcast's host. This is episode number 37, and if this is your first time you're listening, please go back in the library and find the excellent guests that we had in the past, that I had in the past. There's some gold in there, because I try to find people who have evergreen content. There are excellent episodes back there. If you have other people that you can promote the podcast to, I'll be glad if you do that. I'm very glad that I have today's guest on the podcast. Lea, hello, and welcome to the podcast. Lea: Hi, thanks for having me. Peter: How is Lake Superior? Lea: It's gorgeous, as always, deep blue and angry. [laughs] Peter: Me and Lea, we talked before, and I'm very intrigued by the name of the lake at which she has the office. She was kind enough to show the lake view from her office. Lea, you are the SEO analyst at Aimclear in Minnesota US. What are you as a company, and what do you do there? Lea: We are a digital agency company, award-winning. We love our US search awards. We do everything from web development to paid and, of course, SEO, like I do. Then also with SEO, we roll in accessibility and work between the teams to make sure that we're checking things like contrast and all text and all the things from the ad side to the web dev side. Peter: For you personally, why SEO? Lea: SEO I fell in love with almost 20 years ago. I worked for a company that built websites for dealerships that sold power sports. I just really fell in love with the idea of helping those small business owners get found and sell product. When I figured out how to move the needle, it was really exciting. Then I started leading a team, and that's what we did. Then after that Aimclear was the next big challenge because I wanted to see what else I could do, so applied it and here I am. Peter: What do you do in Aimclear? What are the things that you do daily, and what are your favorite things to do? Lea: I do SEO. SEO. [laughs] I also work with accessibility to make sure that the stuff we put out is accessible to as many people as we can. That's what I spend most of my day doing. I really love it when we have a site that is not performing come in, and I get to take it by the reins and make it show up and help meet goals, sell stuff, find dealers, or find leads, and that sort of thing. Peter: Excellent. I invited you to the podcast because you had a presentation at Brighton SEO, probably my favorite marketing conference. The presentation was called Digital Accessibility and Compliance: Essential for Users and Good for SEO. Why accessibility? Lea: Why have I chosen to go down the accessibility route? Peter: Yes. Lea: Oh. Short story is, I had a really good friend that was diagnosed with ALS which is a neurodegenerative disorder that takes your ability to speak and use your arms and things like that. It's horrible. While we were helping her sell her house and move her mom into assisted living and then help her find a place to live, she'd stopped communicating with us. It was because things like Facebook's Messenger doesn't rotate, and things like, Twitter doesn't rotate. She couldn't communicate back and forth in the text messages the way we used to do it. I was really frustrated when I wasn't being communicated back to, and I was trying to help her with things, and then realize that it wasn't her, it was the software, or it was the phone, or whatever. For whatever reason, once it was mounted on her wheelchair and it was mounted at horizontal so that the fonts were big enough to read, literally things wouldn't rotate. That was the starting point. Then, from there, I realized how important SEO actually is to accessibility and how they are siblings. They're brother and sister, and you need one for the other, and vice versa. Peter: A lot of basics SEO stuff is actually also a lot of basic accessibility stuff, right? Lea: Yes. If you actually look at core web vitals, it's accessibility. If you go through the pieces of core web vitals and what they're asking us to do and how search console is notifying us, "Hey, this is too close together." These are accessibility elements right at their core. Google might call it something different, but that's what it is, and you can see it. Peter: Lea's presentation is going to get you to be in line with your local laws. It's going to help more people see you. It's going to help you be in line with Google. It's going to help you with web vitals and all of the updates that come. Whatever Lea says, has to be gold for you. Lea: I just want to open everybody's eyes because a lot SEOs thinks the elements aren't as important as they really, really are. Peter: With no further ado, here are your five minutes. Lea: My main goal is to change the perception so that SEOs and developers and designers and content creators start thinking that accessibility is about people, because a lot of times we get hung up on- they're not our customers, and that's not the truth, they have wallets, so they're your customers. We need to make sure that we're thinking about accessibility because if we're States side, we're talking about one in five people need accessibility when they're using the web. If you talking about the UK side, we're talking about 22%, which is a little bit more. There's one in five people need your site or need your app to be accessible, so that they can use it easily. Accessibility is really important because it bridges the gaps between physical disability like location, but also socioeconomic status, education, language, gender, and so many more things they can-- The list is endless. Accessibility, it focuses on people with disabilities or that have a disability, but it greatly benefits everybody around us, including our aging parents. It's really important that everybody thinks about accessibility as empowering users to use your stuff. Use your app, use your website. When we go through, and we talk about accessibility, and everybody's working to get their website to revolve around core web vitals and getting your site up to speed and making it fast and nimble, without considering accessibility, you're ignoring 10% to 15% of the global population, and in an age when we're all responsible for making money or hitting that bottom line, why would you just automatically cut off that many people? It doesn't make any sense. Since we're all in the process of meeting the core web vitals, and making sure that we don't miss any of those potential sales, because we're not ranking well, it's the same thing as working accessibility into your websites. There's basically five things to look at. If you haven't started a web accessibility site or information on your site, start by making yourself an accessibility statement and just owning up to the fact that you haven't gotten there. Make sure that you do some tests. Just try tabbing through your website and make sure you can do all the things on your website, like make a purchase, contact fuzz form, things like that. Whatever the main goals of your site or app are, see if you can do it with just having. Then, when you get down into that stuff, go use your site on your mobile. A lot of people test, test, test on their desktop, but they don't actually take their site outside and see if it's really easy to see during a sunny day, or make sure that everything's easy to click on and nothing's too small, or nothing like a pop-up as the X isn't off the screen. There's little things like that you can do. Probably the biggest thing is having people with disabilities at your table when you're making the plan. That is the biggest thing I need to advocate for because we as a group, SEOs, we don't know all the things that actually need to be done, and having people that need the assistive technology or need these elements put in place, having them at the table during the planning stage is imperative. Peter: That's it. Excellent. Lea: That's it. That's the big one. Those are the big things. Peter: How do we get people to our table, people that can tell us how they practically are using our website? I get the idea. You've done this a couple of times. What's the most practical way to do it? Lea: It literally depends on what your budget is. [laughs] As everything, right? You can hire within, hire people within to do testing and to work on your dev team, or work in your SEO team, you can do that. There are resources out there, there are companies out there that they have testing available, and it's beyond the computer. Anything that gives you a badge just because a computer tested it, said you're good to go, even the WAVE tool, which is created by the W3C, which is leading the charge and accessibility. Even if you have that, those badges really don't do anything if they don't have individual people testing in the background. Look into companies that offer accessibility testing with live humans that are going to go through your site. That'd be beautiful. Peter: When should we involve them? Should that be when we start thinking about new web page, when we start developing it, or graphics, wireframes? What is the best time to do that? Lea: Right at the beginning, because they're going to have tips for you to help you get started on the right foot, because you can go through the whole website and build it all out, and every website goes over timeline. It just does. There's always something like, "Oh, we forgot to tell you we needed a whole blog system," or, "Oh, we forgot this," or, "Oh, you know what? We really, really want it." We get those comments after things are already built, right? I can see you. Every SEO or dev person right now is calm faced, right? They all have had that experience. Having them at the beginning is really important because retrofitting rarely works. It gets really expensive, and at the end of the day, you most of the time end up scrapping the whole thing and starting over. Yes, start planning from the beginning and test, test, test all the way through. Peter: I feel that if I want to have a very accessible web page, I have to put aside all of the great ideas that my developer had, how we're going to have a unique website. I have to have the F structure and everything has to be squared, and colors have to be four different. How do you answer that? Lea: I'm not a dev, I'm definitely an SEO. I can read enough code to be dangerous and a lot of times be like, "It's broken somewhere right here." Our designers, they think about accessibility and color right from the beginning. When I see a design idea or the first mock-up, that's the first thing out of my mouth is, "Is it accessible, are all the contrasts?" Then I'll look at the colors and we'll test them because the math. A really good tip right off the bat is go look at your website. If you have gray font on a white background, people that have glasses have a hard time reading that on their mobile phone. Skipping gray font, gray font is font spam, and it isn't a good experience for anybody. Black is best. If you're doing a black background, white font is best. Make sure that that contrast is there so that it's very easy to read. From the beginning onward, you can still do really beautiful sites. Our designers and developers are doing really beautiful sites that are accessible, because we're starting at the beginning. Peter: Okay. Yes, probably start at the beginning is the same way. Linking accessibility to SEO. How does that work? Lea: Okay. Accessibility when you go through the W3's website. The W3C, the World Wide Web Consortium, right? They have the w3.org/wai. WAI, it stands for Web Accessibility Initiative. That part of the website takes you through everything. Accessibility is related to alt text, because if you have really great alt text that actually explains the image or the reason for the image, that also helps with search. We know that. We know that if you do alt text that images help. We know that Google is moving more and more and more towards image in the SERPs. Because we're doing more and more images in the SERPs, we need to make sure that those images are relevant to the content. You can do beautiful design elements, but then we just mark them as an alt. The things that would rank it would be make sense and ask yourself, "Are my users searching an image search for this content or for this information?" Then make sure that your alt text is relevant to what they were likely searching. That's one. Accessibility relates to SEO through headlines. A lot of people, there's a lot of websites out there, where they think that H1 is just to make big, pretty font, and so there's multiple H1s on the homepage. abc.go, the ABC News station's website, that entire homepage is nothing but H1s because it's just-- Peter: It's good for SEO. Lea: It's not. [laughs] It's not. It's really horrible for people that are going through and doing the use kit. My computer, I have set up to go headline to headline. People using their keyboard to navigate versus a mouse, because, say, they have low vision or no vision, then they will do Ctrl and H for next headline and they will pop through and listen to the headlines to get to the story they want to listen to or read. Those headlines, if they're in improper order, they're sending people all over. It doesn't make any sense and they're going to bounce off your site. Again, remember, it's one in five, need accessibility. You're really limiting the number of people to your site. Those are just a couple of the ways that it is related, but they're pretty big ways. Peter: Very important. I'm really happy when I get people talk about things that I haven't really thought about, talked about. Lea: Thought about? Yes. Peter: Yes, that word. Getting something new to the podcast is great. Lea, thank you very much for that. If people want to talk to you about accessibility or SEO, where can they find you? Lea: You can hop onto aimclear.com and reach out through the Contact Us form and they'll connect us. That's probably the easiest way. Otherwise, you can find me on Twitter, Lea Scudamore. Just no H on Lea, it's just L-E-A. Three letters, really easy. Peter: I'll add that into the show notes so people can find you there. Lea: Yes, so you can find me there, too. Peter: All right, excellent. Lea, thank you very much. Do you ever go and swim in the Lake Superior, and does that make you superior? Lea: It doesn't make me superior, but it is a great time. Peter: I'll do that once. Lea: Yes, please. Please come. Please come to Duluth and come hang out at the lake with us. Come in mid-to-late June, beginning of July, because we're still talking snow here right now. Peter: See, this is why I was yesterday at the Croatian seaside where we had 20 degrees Celsius. We were almost able to go to the sea, but in shorts and stuff. This is why we go to Croatia. Croatia is great. We're just rambling, I'm rambling. Lea, thank you very much to be in the podcast. Have a great Monday. Lea: You, too. Thank you so much. Peter: Bye-bye. Lea: Bye.
Erik Stafford is a multiple AAF-ADDY and ARDA award-winning Creative Director, brand strategist, author, and speaker. He is Creative Director at Aimclear®, a data-driven marketing agency ranked 6X Inc. 5000 Fastest Growing Companies and winner of 14 US Search Awards, including 4X Best Integrated Agency. Erik comes from an advertising and design background. He has released several digital training products and consulted on high-profile launches and campaigns, providing his creative expertise to foster engagement and improve conversions. His work has been responsible for millions in sales. Born in the midwest, growing up in Ohio and Chicago. Growing up his dad travelled a lot for work which led him as a kid to expand his horizons by getting familiar with different cultures around him. He has been an entrepreneur his whole life. He ran a successful small consultancy called Stafford Marketing for 10 to 15 years. He has also sold digital products and also worked as a web developer. On today’s episode, you’ll discover the benefits of traveling, what makes a good offer and what it is like to transition from the corporate ladder to own business and vice versa.
Susan Wenograd of Aimclear https://www.aimclear.com/ @SusanEDub SearchLab Digital https://searchlabdigital.com My guest today is Susan Wenograd, CMO at Aimclear. I'm not sure I know anyone with the breadth and depth of Susan's expertise in paid media. She is a sought after speaker, writer and trainer on topics related to paid social, paid search, content strategy and integrated marketing. She's one of my favorite presenters. A short list of the conferences she speaks at includes Social Media Marketing World, Pubcon, Brighton, SMX and Social Media Examiner. In addition to her role at Aimclear, Susan is a Paid Media Reporter at Search Engine Journal. After you watch this video, be sure to check out her column. Susan is a true marketer. She understands how different channels work together and how to put together an effective integrated marketing strategy. She joined me on Suds & Search to talk about ways to get value out of traffic that doesn't convert, how to create an effective customer funnel and her fondness for Disney. SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Same As: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Other Video Series: Business Minute Clinic Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiserJwY-UHc2y3GBM8FDcOfSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your brand. Joining us is Michelle Robbins, the VP of Product Innovation at Aimclear, which is an integrated digital marketing agency that focuses on elevating brands to beloved status, and are reaching everyone ranging from Uber-focused audiences to mass market branding. In part 5 of our conversation, we are going to talk about Michelle's philosophy about how everything is data. Show ContentConnect With:Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your brand. Joining us is Michelle Robbins, the VP of Product Innovation at Aimclear, which is an integrated digital marketing agency that focuses on elevating brands to beloved status, and are reaching everyone ranging from Uber-focused audiences to mass market branding. In part 4 of our conversation, we are going to talk a little bit more about how SEOs and engineers can co-exist peacefully. Show ContentConnect With:Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your brand. Joining us is Michelle Robbins, the VP of Product Innovation at Aimclear, which is an integrated digital marketing agency that focuses on elevating brands to beloved status, and are reaching everyone ranging from Uber-focused audiences to mass market branding. In part 3 of our conversation, we're going to talk about incorporating SEO into your integrated marketing efforts. Show ContentConnect With:Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your brand. Joining us is Michelle Robbins, the VP of Product Innovation at Aimclear, which is an integrated digital marketing agency that focuses on elevating brands to beloved status, and are reaching everyone ranging from Uber-focused audiences to mass market branding. In part 2 of our conversation, we are going to discuss what SEOs can learn from brand marketers. Show ContentConnect With:Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your brand. Joining us is Michelle Robbins, the VP of Product Innovation at Aimclear, which is an integrated digital marketing agency that focuses on elevating brands to beloved status, and are reaching everyone ranging from Uber-focused audiences to mass market branding. In today's episode, we discuss why brand marketers think everything is content. Show ContentConnect With:Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Today’s society endures unexplainable and chaotic incidents more often than ever. What’s a brand’s social media page supposed to look like in a time of crisis? Merry Morud and Kevin Watterson give their tips for planning and executing social media during a crisis. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Aimclear senior creative strategist Merry Morud and social director Kevin Watterson on their advice for managing a brand’s social media during a crisis. Working for a cumulative 11 years at Aimclear both guests have worked through their fair share of crisis equations. Prior to joining the Aimclear team, Watterson spent the better half of a decade as a U.S. press secretary dealing with unplanned situations all the time. Throughout the episode, the guests discuss the best way for a brand to plan and execute a social media plan during an unplanned event or crisis. Does the size of the brand mean better success? Morud and Watterson provide tips for brands to take preventative action no matter the size. “If a brand has a social presence, it’s imperative that they have at least some sort of plan in place for when tragedy strikes.” - Merry Morud Some topics discussed in this episode include: The 5 Questions for your brand’s social crisis plan The top qualities a community manager needs to survive a crisis situation How to create a basic structure for your brand as a community manager Getting it right not getting it first as a journalist Trends within the crisis community manager world Contact Merry: Merry’s Facebook Merry’s Instagram Merry’s Twitter Merry’s LinkedIn More from Merry: AdStage Podcast - Trusting the Facebook Algorithm To Deliver Results RadioPublic Contact Kevin: Kevin’s Facebook Kevin’s Instagram Kevin’s Twitter
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Today’s society endures unexplainable and chaotic incidents more often than ever. What’s a brand’s social media page supposed to look like in a time of crisis? Merry Morud and Kevin Watterson give their tips for planning and executing social media during a crisis. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Aimclear senior creative strategist Merry Morud and social director Kevin Watterson on their advice for managing a brand’s social media during a crisis. Working for a cumulative 11 years at Aimclear both guests have worked through their fair share of crisis equations. Prior to joining the Aimclear team, Watterson spent the better half of a decade as a U.S. press secretary dealing with unplanned situations all the time. Throughout the episode, the guests discuss the best way for a brand to plan and execute a social media plan during an unplanned event or crisis. Does the size of the brand mean better success? Morud and Watterson provide tips for brands to take preventative action no matter the size. “If a brand has a social presence, it’s imperative that they have at least some sort of plan in place for when tragedy strikes.” - Merry Morud Some topics discussed in this episode include: The 5 Questions for your brand’s social crisis plan The top qualities a community manager needs to survive a crisis situation How to create a basic structure for your brand as a community manager Getting it right not getting it first as a journalist Trends within the crisis community manager world Contact Merry: Merry’s Facebook Merry’s Instagram Merry’s Twitter Merry’s LinkedIn More from Merry: AdStage Podcast - Trusting the Facebook Algorithm To Deliver Results RadioPublic Contact Kevin: Kevin’s Facebook Kevin’s Instagram Kevin’s Twitter
Edge of the Web - An SEO Podcast for Today's Digital Marketer
When it comes to ad success, it’s important to know who is active on the various social channel platforms. The divide of ages between the social platforms is an important attribute to your success that many people don’t know about. That is why we brought in Susan Wenograd, CMO of Aimclear, as our featured guest for the THIRD time to discuss not only mastering Instagram story ads but how they can work better than other social platforms. If you don’t know Susan in the digital marketing world, we have to assume you’ve been living under a rock! She is a speaker and columnist who speaks at industry events and company events including SMX, Pubcon, Digital Summit series, brightonSEO, PPC HeroConf, State of Search and other events. She also contributes a lot of her knowledge on industry web sites like Marketing Land, Search Engine Land, Search Engine Journal and much more. It is not just limited to paid search topics but also social media paid ads, including Facebook ads. Trust us when we say, she knows her stuff! You won’t want to miss getting EDGEucated by Susan on episode 343. Some key takeaways from this show: The demographics of who exactly is active on Facebook, Twitter, Instagram, Snapchat, etc. Why Instagram story ads can bring your company more success The various CTAs that you can use on Instagram
Published Nov 11, 2019 VIDEO TRANSCRIPT Chris Hogan - Good day world, Chris Hogan coming to you from Burleigh Heads studio here at MeMedia, for episode 111 of Get Fact Up, and I have with me guest today Mike Clark, who is the Queensland state leader for the Key Person of Influence. And if you haven't heard of the Key Person of Influence, basically you might know of a guy by the name Dan Priestly, who's an Australian who moved offshore and developed a great programme called the Key Person of Influence, and wrote several books around it as well. So, Mike, welcome to the show. - Beautiful, welcomed to be here. Thanks for having me Chris. Chris Hogan - Mate so, how did you come to be here in Queensland running Key Person of Influence programme? - Do you want the short story or the long story? Chris Hogan - No Mike, well, yeah. No. - No, I mean, so Dan is the creator of Key Person of Influence. The methodology that effectively we stumbled across by the first sort of six years of my career and our career together, we spent a lot of time with people in business, who had a shit tonne of influence basically. People, I mean, you mentioned Richard Branson, so we used to put him on stage in the UK, people of that calibre and a few levels beneath. And then when you spend enough time with people who do business in that sort of capacity, you realise that the way they operate, the way they think, they think differently to a lot of different business, or normal business leaders do, everyday business leaders. So, basically from, you know, short story is with business with Dan here in Australia we had a, my first year of business had a pretty rapid success, taken a business from one mill to eleven million turnover, they couldn't sustain the growth, so we found ourselves jumping on a plane, going to the UK, and would master the art of running events which is how we gave this business so much growth, and then-- Chris Hogan - There were Triumph in events? - Yes, Triumph at events, that's right. And so then we found ourselves in the UK, launching a few speakers, promoting people, as I mentioned it, who had a lot of influence, financial crisis hit, our business fell apart , and we were given some sage advise by an organisation and a guy who's had a huge impact on our business, who just said listen, you're not building any intellectual property in your business, until you actually build intellectual property, you make some good money, you know, promoting other people's stuff through selling events, 'cause we were events and promotional organisation at the time. And he said until you actually develop your own intellectual property, you won't be able to build anything evaluation in your business. And that was the pivotal moment, because that was the moment then, when Dan sort of consolidated, you know, all these observations we'd seen from working with these influential business leaders, and figured out that there's five key pillars that they consistently applied, and he wrote a book about it. And so the premise was, what if we could show everyday business leaders who are struggling to stand out, how they can have greater influence by applying these five pillars. And then, that was 10 years ago, you know, jump forward, you know, we've now had 3000 people work with us and we've crossed 8 cities around the world, four continents, and I work with us over the 12-month journey, which we call an accelerator, and it just works, you know, it just really works, and I took that as my cue around that time, to step away, to grow a business that I scout across Europe. But I've reconnected with the guys after 2017, after I exited my business, birth of my second daughter was very difficult and challenging. Thankfully we made it through it, very grateful for that, but it shook me to my core, being away for 12 years, living in the UK, and I thought, you know what, time to come home. I started catching up with Dan a bit more frequently, and you know, pitched me an idea, he said, "have you seen your work team since you stepped away?". And I was like, "No I haven't, what's up?". And then so I just sort of checked-in, I was just blown away by the level of commitment that we have to just helping people implement. So we basically give away our ideas for free, get people to engage in those ideas, and they go, "Wow, that resonates.", and then, we pay for it, you know, and I believe businesses these day, they'd need to charge the implementation of the ideas. And so that's what the accelerate is about, and I spoke to a lot of people, like literally 100s of them before I decided to make that step, and the feedback that I got was just exceptional from hundreds of clients, and so I said, well, how about we hatch up a deal on our licence in intellectual property, to get back involved at the game, and so I've moved my family back 14 months ago, to now, basically we are, you know, a licenced intellectual property for the state of Queensland. So I'm working, going around Queensland, finding some world-class business leaders. So, that's the medium story I'd say. Yeah, fantastic. And what I find fascinating is that this, apart of the story that I didn't know, and you know, my perception was that Dan sorter it a little bit of business here, and then, you know, but did a lot of business in the UK, and was about to launch his Key Person of Influence work and ran a programme in Brisbane that I turned up to, so that I met him about just before he released his first book. - [Mike] Okay. Chris Hogan - But he was, I guess he was stress-testing some of those ideas in his workshops maybe, and-- - Absolutely, yeah. The early years of it, I mean, it's sort of, so what we do now is we show people how to turn their ideas and their thinking, and what I find is that a lot of business owners and entrepreneurs have a lot of influence, but it's just poorly packaged. It's like, in a one-to-one conversation they can skit somebody a prospect who maybe has a perception about what they do, what they industry, and then when they sit down with this business leader, this business leader is able to have a conversation and share these light bulb moments, to get and go, "Whoa, hang on, "I didn't realise it was like that, "I didn't realise the stats on things, "and I didn't realise that that was the problem "associated to it.". And then as a result of that, they can completely shift the mindset of the individual. And so that's what thought leadership is effective, that's what influence is, it's shifting the mindsets of people, almost like changing the radio dial, from one station to another, and so effectively, the idea around it is that you then need to just package that more intelligently, into intellectual property. So the way that ideas work, they have my ideas, to method, to product, to software, which becomes intellectual property that's highly scalable. And so, in the early stages, just like we did and we show our clients to do, Dan was going out there and saying, "Well, these are the things that I think, "these are the five pillars I think "that are the things that people need to apply.". He did some personal coaching with a few clients, to just get them to do that, and then when we launched in the UK, we had these people staying up on stage and go, "Yeah, actually, you know, I've applied these five things, "they frickin' work." Chris Hogan - Yeah, exactly. - And then we had a lot of highly, you know, a lot of very experienced mentors, who would also share in that sort of, you know, who could also resonate with those five pillars. And that's what I did intuitively. And so, the reason I share this is because it's the process and the method, the same thing that a lot of business owners do, that they know they're sitting on something valuable, but what we've got to do is we've got to go out there and then basically codify that as effectively, codify that, put into method, put it into framework, put it into an infographic so now it makes a visual sense, and then we need to then go out, and basically, stress-test it, and prove that it is the actual thing that does get the result. So, that's the sort of, that's how it all kicked of. And obviously we're now 10 years into it where, and I got a lot of case that is behind it. Chris Hogan - Yeah, exactly. And because I've met Dan so long ago, to be honest, I believe there is no such thing as that original idea, so, you know, I met Dan, I was influenced by many other people, you know, across the industry, Marty Weintraub from Aimclear, I don't know if you know him, you know, Simon Sinek, you know, Seth Godin, there's just so many authors and amazing people around the world that have helped influence and shaped the methodology that we implement here. But what I find absolutely awesome and amazing is that I've started the KPI programme and I've seen what you guys are doing for me that I've been doing for clients for years, but I needed you guys to do it for me, because I couldn't do it for myself. It was hilarious, like, oh God, I do this stuff for people, you know, I help them understand who their client is, I help them understand what their values are, but I'll be back at it if I can do it for myself. And it was... And that was part and parcel of problem and that we hadn't actually really codified, we haven't really codified. We had a methodology, but there was elements missing in the system and the process and the codifying of it, hadn't been properly stress-tested, and so, thank you for the push, you know, several months ago, where you said, "Look Chris, just get that idea "and get out there and stress-test it." And that didn't just come from you, Grant Cardone said that on stage at Success Resources Australia event as well. The time from idea to actually implementation or execution needs to be super short, because you need to know if it's gonna fail or not. And that time frame, if you keep it nice and short, then essentially you can iterate on that and move forward. - Give feedback. You expect your first version to be crap, it is a bit of, just as, manage expectations. Chris Hogan - Well, it's awesome in your own world, right? - It is, it is. Chris Hogan - [Chris] It's awesome in your own world. - Expect the first version and the second even to be crap, and you iterate, but you get to take that feedback and go from there, but just touching on a couple things you mentioned there, mate, is there's this phenomenon called proximity buyers, and that's what we observe, is that, as business owners, we've got so many ideas, and particularly someone who is highly creative like yourself, you have so many ideas, and where it could be going, that stuff. Chris Hogan - Yeah, that wake me up at 3 a.m. in the morning. - Exactly, right. And 'cause you've been sitting on these ideas for so long, and sometimes it could be months, sometimes it could be years. I just worked with a client recently, who's been saying, she's literally just gotten out of financial planning, and she's been wanting, she's exited a business, just joined us, and you know, I've been wanting to get this idea off the ground for like years, but has just been not able to do it yet. You know, so sometimes these things get so close to us and there's so many elements to it. So the phenomenon of proximity buyers is effectively, it's hard to delineate the things that are closest to us, which are the ones that are valuable and which are the ones that are crap, basically. Chris Hogan - True, true. - So, basically it's almost like we devalue and we underappreciate the things that are closest to us. Like, if you just ask most spouses that question , it's a phenomenon, your partner was like, "Honey, you be doing this and this." as she keeps mentioning this a few times, you're like yeah, yeah, okay, and all of a sudden somebody else says it, and then you go, and then you come back, "Hey honey, guess what?" she's sitting there like, "Mate, seriously?" . You know. Chris Hogan - I think it's hilarious that you brought that example. 'Cause it's exactly what's happened in my life. I have a mentor that says a lot of the same stuff as my wife, and took a little bit of time for me to actually recognise that and go, you know, I'm just gonna listen to you. - You're one of the best mentors, right? Chris Hogan - [Chris] Yeah. - Completely. You're not alone with this, you're not alone. And it's one of the things that for a lot of our clients is some of their biggest insides is that they're already sitting on, like, a huge mountain of value, and it's just, I've got a knack and our organisation has just found this knack of just teasing that outta people effectively, so you can just, we've already crossed over 60 different industries, it's not about the industry, it's about the lack of visibility and influence in the industry. And so the reason why this is so important, is that, you know, Pareto's law, 80/20 rule, is that, like, 20% of your clients generate 80% of your revenue, 20% of your clients generate 80% of your frustration. And likewise, for income distribution inside any industry is that typically the top 20% share an 80% of the spoils, you know, the revenue distribution in any industry, so the goal is to really get into that top 20% and the way we do that, is we have to become differentiated and the things that allow us to become differentiated often are the things that are closest to us like your story, your philosophy, your values, your ideas around this. And it's sometimes, is just having somebody else like myself and people and their mentors and our accelerator just get, whoa, hang on, get back to that, tell me that again. That's frickin' valuable. We need to package that up, you know. And so, it's easier when you get to sort of do that across a lot of different businesses like we do, so. Chris Hogan - Yeah, now I still remember, you know, it wasn't that long ago that we sat in your office at your house there, and my disparate thoughts and all of these things really close to me, and just being able to dump it on someone that was strategic and could see, you know, I guess similar things to what I can see when I'm talking to other people, so it was like, you were me for me. And, and, I... There was so much value in that. - Awesome, I really appreciate it. Chris Hogan - And you know, we uncovered, the values that are closest to me and why I do what I do, and it was a pivotable point. - Yeah, that's awesome. Chris Hogan - For not only me personally, but I believe here at MeMedia, you know, we've actually really discovered our true why. And it's actually changed our culture internally, and and we're applying, I guess, what I've learnt through that story and codify it, you know, what we do here, so our methodology, and our why and our purpose, you know, for our clients now, and have seen amazing results, like only in several months of changing up our strategy for them. - That's awesome. Chris Hogan - Yeah, it's pretty fantastic. - Can I just mention something on that, because I think this is really key, and it's what I'm really passionate about, is that what I've seen through working with literally thousands, tens of thousands of businesses, like, when we got to the UK, we were running events, I mean, at some stages 16 to 18 events in a week. It was just full on. I was living in this bubble for about, literally about five years were just eat, sleep, breathe, workshops, events, programmes. I didn't know any, I didn't have any friends over there so all the clients became friends, so it's just like this bubble of entrepreneurship that just was like intense. Chris Hogan - Wow. - And so, what I've seen over the years and what I've observe is that, a bit of my pet peeve around certain ways, that certain businesses are marketed around, getting people to lean out of their business, someone says hey, jump onto this funnel system or this tool and technique around, sort of just increasing your visibility. And the fundamental premise with someone that it's about building a system where you step away from your business. But it's not what I've seen to be true. What I've seen to be true is that business owners that love what they do, they lean into their business. You know, they lean into it. You don't have to lean into it forever. I was just hanging out with a guy last night, he's built up a phenomenal business here in the Gold Coast, and now he's got a management team, and you know, it is one day a week on that side, but he leaned in heavily, he leaned in for like 20 years, you know, and it was his passion, and the reason I share this is because I think, what I love saying and what I... I love hearing that story man, because, about what you just shared now, because a lot of times business owners, they can go through their business and then they've tried lots of different things and they just get a little frustrated sometimes just, a bit jaded with things and really part of what we're about is just helping business owners to peel back those layers and just to reconnect like, why are you doing this? What's the real purpose, and I'm saying this quite a bit at the moment, I will create a video on this soon but, is it I've really, I love it when business owners, their business becomes an expression of what they wanna see in the world, you know, it's not about leaning in and trying to build a system while you're stepping away from it. It's actually about building a business you want, is leaning to it further and build that up, and then an event in time once that's really up and humming and you then had executive management teams so it's then when you can step back from it a bit, right? But first and foremost, you've got to just lean in and just be, reconnect the passion, on why you do what you do, and it's awesome to hear that, like, you're then sort of helping your clients to reconnect with what they're doing. Chris Hogan - Well, it's not unlike Simon Sinek's story which I reheard again just two nights ago. - Oh, cool. Chris Hogan - He actually developed his, you know, start with why, you know, codified, you know, why, how, what. Why, what, how, sorry, might forget his golden circle, but he actually, that came from a story. And so to is as yours, your experience and many of the people that you work with, it's all your personal story, and that's what we're doing too, we're helping, we're taking people on this, you know, personal discovery journey, and you know, discover your personal values, your personal purpose and then your business just becomes a vehicle for that. - Spot on. Absolutely. Chris Hogan - Because if it can't be a vehicle for that, then it's being something that you're not-- - Exactly, you know you can grow it, right? Chris Hogan - Yeah. - It's sorta like you're tryin' to build something like that is, you know, I wanna have a successful selling but I don't really care about it. Chris Hogan - Yeah. - It's like, that never really works as a strategy. There are exceptions of the rule occasionally, right? But for majority of people that is not a good approach. Chris Hogan - I wait in borders, you know, a Subway or a McDonald's franchise, you know? Because they make money. But I don't really believe in that. I don't really, like, the food's gross, you know? My reason for being here is not actually helping people be healthier, you know, like, I'm just feeling their gut on their way to their next, you know, gig, you know, sort of things, so-- - And that's one of the confusing thing is there are some examples like I can't even think of my mind when that has worked for certain people but I think that for majority, as a rule of thumb, like a general rule of thumb, it just, it doesn't work, you know? And there are some exceptions to it, without a doubt. But, I just think that you're gonna have a better reality of the world, like, for me I keep coming back to this thing around, what's my ideal day? What does my ideal day, what does my ideal week, what does my ideal month, what does my ideal year look like? And that's what I'm shaping, you know, so part of like, what I'm doing now, my thing is business and human potential, and this, you know, entrepreneurship and human potential and boom, that's me and my core. Anyone who knows me throughout my life would say that's true. And so, this is an expression of what I'm doing. I often say this, I love my clients, I love what they're doing, and I can see myself doing this forever, you know? Maybe not as intense as what I'm doing now, but, you know, so and I just think that a lot of business owners that, like, your point around building business that isn't something you want to be, you know, seeing in the world, is it, there's always tough days in business. That's the thing, like, and if you're doing something where you're not really that passionate about it ends up becoming something which you just, you gonna check out when it gets really hard. And so, whereas if you love it, you know, it's ingrained of who you are, you see the tough days through. So, it is, you know, essential in business. Chris Hogan - Well, there's a whole, I guess it is the whole of a story behind that too, you know, when you're in the you're in a hole, there's a reason why you're in the hole and you've done several things wrong, and Jim Carrey actually, and passion, you know, passion actually only gets you so far. - Yeah, without a doubt. Chris Hogan - Because, Jim Carrey actually described it really well in, I think, a quote that goes around the internet quite a lot at the moment, that he believes depression is absolutely real, but he also believes that people aren't getting enough sleep, they don't have their nutrition right, they're not hydrating properly, they're not getting enough sunlight, they're not exercising, and so, you know, if you're in a hole, just look at all of those five things. How many of those five things have you actually done right in the last three days? Like, three days, seriously, you can be impacted heavily just awful last, right, or alcohol, you know, what's your alcohol consumption like? Are you having enough sex? You know, are you actually, you know, like, are you actually having enough human interaction, right? So I've just added three more, but-- - Yeah, your passion, just live in your passion too. Chris Hogan - But, yeah, but, I'm with you on the passion thing, but I think if you don't have these things-- - Yeah, a hundred percent. Chris Hogan - These things, then effectively you're not going to be able to function, and you're not going to be able to actually live your purpose. - Yeah, a hundred percent. Chris Hogan - And so, I had that experience recently where, a pressure cooker situation I'm so thankful for, very grateful for, but I hated going through it, was almost living an entire year and so out a week, and at it was all because basically I had four out of five of those major things all wrong, as if I was going to be able to be passionate and, you know, and live my life on purpose, if those things weren't correct. But coming back to being passionate-- - It's almost like having a vehicle, if you were a car , and it's almost like your car was driving around with-- Chris Hogan - Flat tyres. - Flat tyre, oil's down to you know, close to empty. Chris Hogan - Nothing in the radiator. - Like, what, I'm not feeling so well. Yeah, you know, wanna top some things up. Chris Hogan - Yeah, your windscreen's fogged. You can't see. - I've got no idea what's wrong, maybe there's a-- Chris Hogan - We've hit dark, you know, we're lost somewhere. - Yeah, exactly, yeah. Chris Hogan - So yeah, being passionate. So what those personal, you said something earlier, and I think it was about, I guess, I heard, 'cause I'll change what you said, 'cause I do that all the time, I heard, you know, sorta human performance optimization or building human resilience. You and I have something very much in common there. How did you discover that you were very passionate about that? - Good question, great one. Over time... It's one of those things sort of like, you know, proximity buyers, you know, like, when I played in my football years, my soccer years, I call it football, come from the UK obviously, that's, you know, as always the motivator, the captain of the team, trying to cheer the team up and then a good mate of mine that has got a brain business round the corner here in Burley, you know, we would always, even when we lived together in union we started studying personal development books, and always I remember I was creating these, like, Mike success systems, haven't thought about this but I actually, when I was in union, I actually had this desk and I had this little mapped out little system, on Monday I'm gonna do this, on Tuesday I'm doing that, here's my goals, and, then I got into what was that, Amway, Amway, in Network 22 or 21 or something it was called at the time, and that was the best decision I made that year was getting in, the second best was getting out, so I've got complete respect for people who are in the industry, who do that, but it was a real, it really just taught me anything, I'm gonna make anything of myself in this world, I gotta work at it, you know? And so, you know, and I was constantly listening to all the CDs and then back in those CDs obviously , and I was just trying to apply everything, so I just naturally, I think intuitively I was just going down this path, at just trying it as of self discovery and then, when I met Dan and the guys, I just got out of university, was HR Manager for a boat building company, and this guy was doing pretty much everything opposite that I was learning of best practise of HR in the business, and he was in everything opposite to that. I thought, okay, this guy has got 60 people in his business, if this guy can do this, surely if I apply best practises I could do something better. So, then I just came across Dan, and Glen Carlson is my counterpart in New South Wales, and there these 22 year old kids running workshop for adults on how to run a successful business and create wealth, and I thought, what the heck? What gives these guys the right to do that? And so that was when I first met Dan actually here on an event on the Gold Coast, and then I just ensured we joined, you know, I just, I pitched them for a role, I created the role for myself, pitched them for it, so I'm coming to work for you, 'cause I was really reached at, poured at, and he said, "You know, "if you want to become a world-class entrepreneur, "you gotta learn to sell.", so I thought, great, this is my opportunity, you know, and I literally hit the phone sometimes 16 hours a day, 'cause we call, we do running events in Perth, so I get up at eight, start calling eight in the morning, and I'd be finishing up sometimes calling up until nine o'clock in Perth that night, so it was just a baptism of fire. I thought I was good at sales, I realised I was shit. That's what you talk about when you got this for 10 thousand hours mastering you craft but also, you know, do a thousand pitches, 'till you get it right, and anyway, long and short of it is, we ensured we ran our events the first five, six years when we were promoting speakers, and when we went into the UKs, we were literally promoting people who we just were passionate about, we were studying their material, and we wanted to share them with the world, so John Demartini was one of the guys we promoted at the time, Roger Hamilton, "Wealth Dynamics", you know the wealth dynamic system was phenomenal. So those are the two speakers we launched into the UK, and then we promoted people like Bob Proctor, and then we also ran some events with a guy called Mike Harris, who'd build three billion-dollar companies, T-Mobile was one of them, and so we just had, like, we were promoting people who we just thought were awesome . So that's what I mean, and sort of, we intuitively stumbled across is, we were always looking for speakers, and that's where the methodology came about, 'cause we were looking for people who could stand up and who had a pitch, and we even had an email template, and this is where the constructs of the book came from, because we had so many people approaching us, saying, "Can you promote us?". And Dan and our team were reading these emails and well, can you stand up and do a pitch tomorrow, you know, do you have published content that demonstrates you the authority on this topic and the industry, do you have a range of products, you know, from CD products on the front end, so chunky stuff that we could share on the back end, do you have a good profile if I googled you and checked you out online, we're gonna find some things in, can you bring some partnerships that would leverage your trusted scale? If someone could tick yes to all of those boxes, we were like, well, let's talk, because potentially we could have done business. You know, one of the guys we were this close to sign a contract with, was Tony Robbins. You know, so we were literally, there was the potential change of hands, and we were considering whether we should promote him or not, and that was around the time where we've realised that the reason why we didn't do that one, sort of answers the question actually, I haven't thought about it like this before, is that, that was very much, very heavy around the personal development angle, and we were promoting speakers that were sort of in that line, but the inside for us was that what we really were passionate about, all of us in team was actually entrepreneurship, and moving in that direction more. So although that was, you know, exciting for us I think where we wanted to take the business, and where Dan and Glen and the entire team took it was down on the entrepreneurship angle, and that's where we've been in the last 10 years, but I think that's why it sort of, just following your passion early on, just following like, intuitively, where are you gonna take it, 'cause I was always one of those guys in school where, I never, it's not like I went oh, I wanna be this, I wanna be that, you know, I didn't really know my path. It's why I went sort of backpacking as soon as I finished high school. I was trying to find myself and I think I just gradually over time of just following the internal needle on my compass I in fact, stumbled across it, and then on point reflection, like, I love the Steve Jobs Stanford presentation he give to the graduates of Stanford University and this is great talk, if you just google Stanford address by Steve Jobs, you'll see this brain talk, where he talks about, you know, life is about figuring out, you know, it's the way you wanna go, and its hard to connect the dots going forward, but it's easy to connect them going backwards. And so, often, sometimes you have to, if you're not sure on what you wanna do, you just sort of follow your passion and follow your interest, of where that takes you, and you know, I also surrounded myself with a lot of mentors who have given me some advice. One of my first mentors just said, "Work to learn, not to earn.". Which is why when I pitched the sales role, I was earning like I think my basis, few hundred bucks a week , which I spent more, drive at it, drive at Brissy everyday. But I was just, literally learning, you know, had to get in there and sell. So anyways, and it's the point of reflection looking back, then when, hang on, this is my thing. Now I'm crystal clear, you know, I have to play in the game for so long that this is just what I wanna see in the world and help entrepreneurs who can maybe sort of speed up that journey for him. Chris Hogan - I think you're absolutely right. And that's, I think, what's been my pivotal point too. Is actually age. You know, I follow my compass similarly to you and and it wasn't until sooner than my 40th year where I reflected on my life and what I was passionate about. And went, oh it's this, this, this, this and this. And I have plenty mistakes of course, I've learnt a lot, a lot. - There is always a shit tonne of mistakes. Chris Hogan - I've made, I think I've made more but I know I haven't. - More lessons to come. Chris Hogan - Yeah. Oh god, here we go. But, yeah, it's, you know, whatever I'm passionate about, what things have I done right in my life, and that I have to continue doing, or do more frequently, who have I surrounded myself with, what types of people, and who should I not surround myself with. - Completely. Chris Hogan - What types of people, what are their activities that, you know, I know that screw me up, what's the things that I eat or drink that I know that totally screw me up. - [Mike] Completely. Chris Hogan - And so, you know, I've gone plant-base to several years ago thanks to my sensei's advice. - [Mike] Yeah. Chris Hogan - I frequently do martial arts and because I discovered that to be super important, you know, increased my exercise output, found that Grant Cardone, super-high energetic guy, you know, 60 years old. - He's 60?! Chris Hogan - 60. - I didn't realise. Chris Hogan - But he's jacked. - Wow. Chris Hogan - He is jacked for 60. - I didn't realise he was 60. Chris Hogan - Yeah, man. And like, he's a hot man, you know, like-- - Good, got to be the bromance going on there. Chris Hogan - Oh, for sure, for sure. But he's an alpha dude, right? - Yeah, completely. Chris Hogan - What I saw about him was, why is he so successful, and this was just from studying him on stage, I was two seats back from, you know, the stage, and I was like, more energy out, the greater the energy out, the greater the return on energy and alphas need that, you know? And I think, well, business owners actually need that, especially if they are the alpha. They have to put out heaps of energy because they get it back. So I discovered that too and energy equals, you know, that energy output can be exercise, you know, and you don't have to be talking to people all the time, but those things are really important. And then things that I have to cut out. Alcohol, forget about it, you know, like, just cannot touch this stuff, because it sends me in reverse, you know, it's dehydrating for one, it's a depressant for another, and, you know, I've discovered through talking to my clients, who are supplement retailers, good day Todd at Sporty's Health, what some of my nutrition mistakes are, you know. - Beautiful. Chris Hogan - Surrounding you puts-- - Yeah. Chris Hogan - Jeez, I need these, really need these, all of these people in my life, and it's like who's the, I guess, what's the round table, what's my advisory board actually look like? Just for me to operate. And my wife's essential, understand that, mentors, you know, nutrition, okay, I need my training coach, and I need my business coach. I guess there's just five of the essentials right there. - [Mike] Yeah, absolutely! Chris Hogan - And then Jim Rohn's quote, you are the average of the five people you hang out with most. If I can hang out with those people every week, then I'm on point. I don't know how it got there, but I think it was just lots of things you said resonate-- - Yeah, a hundred percent, what you mentioned earlier about being really mindful who you choose to spend time with and choose not to choose time with, it's a conscious choice around things. Chris Hogan - Of course around this sense and I wasn't in there, six. - Yeah, and I absolutely think that this, that's what I've done throughout my whole life, it's consistently, I'm just trying to hack my body. I'm trying to hack, hack, hack for the one that's a bit of an overused term, you know, I mentioned before over in the health, health sort of programme we're doing at the moment, I've got a coach who's advising me, Cody McCullough, he's from the Gold Coast, he's phenomenal, with just helping you understand these 360 different types of body types, and knowing your body type is instrumental, getting back to like, how do you-- Chris Hogan - I know Cody. - Yeah, so Cody. So, he's one I'm working with, and he does a phenomenal job of just analysing, he gets into like, measuring your bone density, like, your brain circumference, length of your fingers and just because the length of your fingers, I was looking at being one body type, but because of the size of my knee that completely put me in a completely different category, and it was just phenomenal, the level of detail we can now go to to then understand what your ideal... As an example, this one I'm big fan about, sort of getting into these daily habits and routines, you know, and I've tried for many years to get up nice and early and I've got friends who often laugh at it like, if I heard this I'd be chuckling and go, oh, they're up naturally up at four, five o'clock in the morning, and it's just like, poof, and they're awake. Man, that has never been me, and I've forced myself, I've literally done it for months, to force myself to get up five, six o'clock, but I'm just dead tired in the morning. And so doing this analysis was really fascinating, as we mentioned when we came in. I am a fan of this routine, I don't really feel hungry up until lunch time, so I used to force myself to eat, but then I felt uncomfortable about it and now I sort of have my shake, my wheatgrass in the morning, been doing that for about 15 years about a litre and a half of that, as my wake up, and I don't eat about, easily, like, yesterday I didn't eat until 2:33 I think it was, that was the first time I ate, and now I'm taking ownership of that, because now my body is all about digestion and, you know-- Chris Hogan - But it comes back to the individual, doesn't it? And that's what's the importance in it. - 100%, this is exactly right, this is-- Chris Hogan - Everybody's saying you have to get up early and you have to eat breakfast, you have at this time da, da, da. No, no, no. - You gotta listen to your body, you gotta listen to it. And then things what we're talking about here overall is about just tune in to yourself, if it's not clear for you, understand, just listen to your body, but also just be proactive. I love what you were talking about, surround yourself with people you want to be surrounded by. Put yourself in the environment, I love the Warren Buffet quote, which is simple but it's really true, 80% of success is just showing up, and just put yourself in an environment where others are gonna be around, where you can't stand to meet those type of people. So, huge advocate of all that sort of stuff. Chris Hogan - Awesome. Mike, thanks so much for your time. It's been a great chat. In fact, we've gone over my usual, but it was so good. How do people stay across, what it is you're up to and what can we expect from you over the next sort of 12 months, say. - Oh, that's an exciting one. Chris Hogan - What's one of the highlights or what's one of the goals that you-- - A couple things, a couple highlights. We were only running events in Brisbane when I first came in then I expanded us into Gold Coast and then Toowoomba and Sunny Coast and so on, and Mackay, and now I'm expanding us to around 11 regions around north as that was Byron, Ballin, and nine regions in Queensland, so running events all over Queensland too, so if you want to just check out Key Person of Influence workshops, you can go find one of the events, come along with my guest to one of those three-hour workshop, and the other thing I'm about to be launching is a Podcast. Chris Hogan - Beautiful. - So that will be coming out soon. If you wanna stay in touch though, just feel free to google me, just type in Michael Clark Key Person of Influence, or Michael Clark Dent, you'll come across my LinkedIn profile, and then if you wanna get access to a free copy of our book Key Person of Influence, I'll be happy to send you a copy, literally just type in dent.global forward slash start. So dent.global forward slash start. Send you a free copy of the book. Chris Hogan - Beautiful. - But mate, thank you so much for having me here. It's been fantastic. I love working with you, buddy. I look forward to seeing you just continue to expand, and your influence as you play this game even more, and thanks for the opportunity. Chris Hogan - I appreciate your time and energy too, mate. So, thanks so much for watching, guys. Plenty more coming to you on memedia.com.au and we're sharing across all of our socials as well. Cheers.
Digital agencies get a bad rap these days. From providing inflated results to wasting time on dead-end tactics, many businesses have fired their agencies and moved things in-house. However, agencies aren’t the enemy. You just have to understand how to build the right relationship with them, and truly integrate them with your team. Our guest today is Susan Wenograd the CMO of digital agency Aimclear. We talk with Susan about the shift she’s seeing in where brands are directing their paid ad spend, and the issues of attribution that are coming along with it. She talks about how to build a deeper relationship with your agency so they can bring you greater success, and her thoughts around navigating the digital landscape as things continue to change and evolve. This episode is a must-listen whether you're a digital agency or doing digital marketing in-house for a brand. Enjoy! Episode Highlights 8:01 What the role of CMO looks like at a digital agency. 10:06 The changes in where brands are spending their paid media dollars. 14:43 Today’s analytics are not the analytics of the future, and why attribution objectives may continue to get less defined. 18:08 How to spot an agency that’s getting results that are too good to be true. 21:26 If you want your agency to be a better partner, you need to more transparent. 24:58 As an agency, it’s important to have the difficult conversations and be a leader. 30:17 Global perspectives on digital marketing and where the US is falling behind. 34:35 You cannot fix broken strategy by optimizing tactics. 37:02 If you're entire marketing plan only consists of spending $300K/month on Facebook, you do not have a brand (and that’s a problem). 41:06 Why fluidity and flexibility are the keys to long-term success. 42:35 Is it time to hand bidding control over to Facebook? Links And Resources Aimclear Aimclear Blog Susan on Twitter @SusanEDub foxwelldigital.com/courses The Coalition @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes
Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, in this episode I interview Susan Wenograd. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and paid social. USEFUL INFORMATION: Check out Social Media Marketing World We'd love you to review our show on Apple Podcasts.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
How can Digital Marketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, VP of Marketing Strategy at Aimclear, joins us for episode 316 of the award-winning @SiteStrategics EDGE of the Web podcast.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
The best #DigitalMarketing professionals keep up with the latest trending news affecting their work. This is why every episode of the EDGE of the Web podcast features a news roundup segment, and a special guest who helps us sort through it all. Join us for episode 316 featuring Susan Wenograd, VP of Marketing Strategy at Aimclear. This week we're looking at a study on voice search, Instagram advertising options, and Google facing an antitrust probe from the Justice Department.
One of the most exciting (and frustrating) parts of being a marketer today is that platforms are constantly evolving and our strategies have to evolve with them. Today we’re joined by Susan Wenograd, Account Group Director at Aimclear, who brings her insights on the changes that are coming in 2019 and how ecommerce business owners and marketers need to start thinking differently about their paid social strategies. Susan talks about how paid media is moving from a direct response channel to an integrated one, the impact this has as content and budgets are split into increasingly smaller parts, what to do when you start seeing a decreasing ROAS on Facebook, and the role brand awareness plays in all of this. If you’re investing in paid media, you will not want to miss this episode. Enjoy! Episode Highlights: 8:50 How the marketing landscape changed in 2018, especially with paid social, and what ecommerce business owners and marketers need to be aware of moving into 2019. 11:34 As paid media becomes more of an integrated channel rather than direct ROAS, you’re going to have to think differently about your messaging. 12:55 The consequences creating snack-sized content has on your messaging and your ad spend. 15:58 What sets great agencies and practitioners apart, and what to look for if you’re hiring. 17:54 Multi-touch attribution: what it is and how to start measuring it. 21:58 Common multi-touch models and their upsides and downsides. 24:17 The cross-channel trick to increase the click-through-rate of Facebook ads. 26:04 How to adjust your cross-channel SEM tactics depending on your budget. 28:08 Why it’s important to integrate a brand awareness strategy into your funnel and where to do it. 34:24 The types of interactions Susan sees on ads with general brand messaging vs. on ads that are pushing a sale. 36:07 Susan’s tips for managing your marketing spend this year, and your expectations. 40:51 Where content marketing fits for ecommerce businesses. Links And Resources: SusanEDub Atomic Habits Marketing Land Aimclear Brand Growth Experts Foxwell Digital Become a Member: If you liked this episode, you’re going to love the Brand Growth Experts Membership. It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside! Sponsor: Shoelace This episode is brought to you by Shoelace. Shoelace helps fast-growing ecommerce stores tell their brand story, increase conversions, and grow revenue through Customer Journey Retargeting. This personalized approached to retargeting shows the right customers the right ads at the right time based on where they are in the buying journey with your brand. Whether a visitor is discovering your brand for the first time or a loyal repeat-customer is considering a purchase from your latest collection, they'll see tailored ad content that evolves like an engaging story in the days and weeks following their visit. Shoelace's automation platform makes it a breeze to run memorable retargeting experiences. Visit ecommerceinfluence.com/shoelace and get started on working with Shoelace today. Mention "Ecommerce Influence" to claim a special offer during your free trial! Sponsor: Klaviyo Today’s episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo’s impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You’ll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we’ll fill you in on what you should be doing as a business to push your marketing strategy to the next level. Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.
Welcome to episode #84 of The PPC Show. This is second half of our interview with Merry Morud, Associate Creative Director at Aimclear, to discuss the recent Facebook changes in light of Cambridge Analytica and the impact advertisers can expect and get ready for. This part two of our conversation. Stay tuned as we continue to talk about: - Trusting the Facebook algorithm - Kim Kardashian opening for Merry at a conference - Updates to Audience Insights and Custom Audiences - Facebook Ad creative best practices https://www.adstage.io/resources/q1-2018-ppc-benchmark-report/ --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Welcome to episode #83 of The PPC Show, where we interview the best and brightest in paid marketing. Over the next two weeks we'll be joined by Merry Morud, Associate Creative Director at Aimclear to discuss the recent FB changes in light of Cambridge Analytica and Zuckerberg testifying in front of congress. Then we'll tackle the implications of custom audiences & 3rd party data for advertisers and what we should be doing now to prep for the changes. Stay tuned as we talk about: - Cambridge Analytica & other data scandals - More disclosure and regulation for political advertisers - More regulation will come to Data & Digital as a whole - Zuck Goes to Congress… - 3rd Party Data Q1 2018 Paid Media Benchmark Report: https://www.adstage.io/resources/q1-2018-ppc-benchmark-report/ --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
There is a killer on the loose! The Psychographic Killer and founder of the company Aimclear, Marty Weintraub, joins Woj & Bobby for a mind-blowing episode of Wojcast. A musician by trade, Marty continues to rock the proverbial casbah and everything else he touches with his incredible audience and customer acquisition tactics. Join our heroes on episode 15 as they take a journey through the mind of a marketing legend to discover the challenges he faced building an industry leading marketing company.
Why go through all the trouble of putting on a local marketing conference? Marty Weintraub, CEO of aimClear, shares with us why the Zenith conference aimClear co-sponsors in Duluth MN is such a passion of his. Link from today's episode: http://www.zenithconference.com/ If you enjoyed this, please share....and be sure to follow me on Soundcloud! Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com
November 10, 2014 aimClear Marty Weintraub & Targeted Media Mike Smith
AdWords Video Advertising as David speaks with Manny Rivas, Online Advertising Director at aimClear. Manny explains while video advertising continues to flourish there are a few YouTube things every new marketer should understand before kicking off their next campaign.
AdWords Video Advertising as David speaks with Manny Rivas, Online Advertising Director at aimClear. Manny explains while video advertising continues to flourish there are a few YouTube things every new marketer should understand before kicking off their next campaign.
Talking Google Adwords Enhanced Campaigns and Facebook Conversion Tracking as Marty speaks with Alex Cohen (head of marketing for Seamless) and Mike Marshall from aimClear. Alex discusses if enhanced campaigns are easier to use and how users are experiencing the change. Mike explains how customers are utilizing Facebook Conversion Tracking and how effective is this form of Social PPC.
Talking Google Adwords Enhanced Campaigns and Facebook Conversion Tracking as Marty speaks with Alex Cohen (head of marketing for Seamless) and Mike Marshall from aimClear. Alex discusses if enhanced campaigns are easier to use and how users are experiencing the change. Mike explains how customers are utilizing Facebook Conversion Tracking and how effective is this form of Social PPC.
Improving PPC Performance by Linking Google Analytics to your AdWords account plus advice on tagging recommendaions with Melissa Mackey, the Search Supervisor at gyro. Marty also helps us with Understanding the Facebook Account Spend Cap with the online marketing account manager at aimClear Merry Morud.
Improving PPC Performance by Linking Google Analytics to your AdWords account plus advice on tagging recommendaions with Melissa Mackey, the Search Supervisor at gyro. Marty also helps us with Understanding the Facebook Account Spend Cap with the online marketing account manager at aimClear Merry Morud.
New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers as Marty looks in Leveraging Googles Remarketing Lists for Search Ads with Joe Kerschbaum from Clix Marketing.
New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers as Marty looks in Leveraging Googles Remarketing Lists for Search Ads with Joe Kerschbaum from Clix Marketing.
Brad helps us learn some tips on making profitable YouTube campaigns with the help of Manny Rivas, online marketing account manager at aimClear.
Devising Killer Facebook ads as Host Brad Geddes interviews the CEO of aimClear, and the author of Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques , Marty Weintraub.
Why should we care about Facebook? Marty Weintraub of aimClear discusses the Importance of Facebook PPC compared to Organic SEO with Google. Marty emphasizes how Facebook is display advertising, like the Google Content Network, not like Search.
Why should we care about Facebook? Marty Weintraub of aimClear discusses the Importance of Facebook PPC compared to Organic SEO with Google. Marty emphasizes how Facebook is display advertising, like the Google Content Network, not like Search.
David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal.
David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal.
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