Podcasts about digital summit

Kent Lewis grew up in the Seattle area. In college he studied business and marketing. After college he went to work for a PR agency but left to go into the digital marketing industry in 1996. Kent has formed several marketing agencies during his career. He is quite up front about challenges he faced along the way as well as what he learned from each issue he faced.   Kent's philosophy about community is quite interesting and well worth adopting. He believes very much in giving back to his community. Today his day job is serving as “Executive Director of NextNW, a non-profit trade association that unifies the Pacific Northwest advertising & marketing professionals interested in professional development, sharing best practices, and collaborative problem-solving”.   Kent gives us many relevant and timely business insights. I hope you agree that this conversation gives us some good business lessons we all can use.     About the Guest:   Kent Lewis, Executive Director, NextNW Lewis is currently Executive Director of NextNW, a non-profit trade association that unifies the Pacific Northwest advertising & marketing professionals interested in professional development, sharing best practices, and collaborative problem-solving. He is also Founder of pdxMindShare, Portland's premier career community, with over 12,000 LinkedIn Group members. With a background in integrated marketing, he left a public relations agency in 1996 to start his career in digital marketing. Since then, he's helped grow businesses by connecting his clients with their constituents online. In 2000, Lewis founded Anvil Media, Inc., a measurable marketing agency specializing in search engine and social media marketing. Under his leadership, Anvil has received recognition from Portland Business Journal and Inc. Magazine as a Fastest Growing and Most Philanthropic Company.  After selling his agency in March 2022, he became a CMO for the acquiring firm. Beyond co-founding SEMpdx, Lewis co-founded two agencies, emailROI (now Thesis) and Formic Media. As a long-time entrepreneur, he's advised or invested in a host of companies, including PacificWRO, Maury's Hive Tea and ToneTip. Lewis speaks regularly at industry events and has been published in books and publications including Business2Community, Portland Business Journal, and SmartBrief. For twenty years, he was an adjunct professor at Portland State University, and has been a volunteer instructor for SCORE Portland since 2015. Lewis tours nationwide, averaging 30 speaking engagements annually, including a regular presenter role with the Digital Summit conference series. Active in his community, Lewis has been involved in non-profit charity and professional trade organizations including early literacy program SMART Reading and The Entrepreneurs' Organization (EO).  Industry recognition and awards include Portland Business Journal's Top 40 Under 40 Award, American Marketing Association Oregon Chapter Marketer of the Year, and Top 100 Digital Marketing Influencers by BuzzSumo.   Ways to connect with Kent:   Links https://kentjlewis.com/   And LinkedIn profile: https://www.linkedin.com/in/kentlewis/     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Well, hi everyone, and welcome to another episode of unstoppable mindset. Today. We get to chat with an award winning entrepreneur, and he just told me a really interesting factoid. We'll have to, we'll have to talk about it, just because it is about one of the most fascinating things I've heard in quite a while, and a very positive thing. But I'm not going to give it away, because I'm going away, because I'm going to let him talk about it, or at least start the discussion. I'd like you all to meet Kent Lewis. Kent has been an entrepreneur for a while. He helps other entrepreneurs. He works in the non profit arena and does a variety of different kinds of things. And rather than me telling you all about it, you could read the bio, but more important, meet Kent Lewis and Kent, welcome to unstoppable mindset.   Kent Lewis ** 02:05 It's, it's a pleasure to be on the show. Thank you for having me, sir.   Michael Hingson ** 02:10 Now where are you located? I'm based in Portland, Oregon, yeah. So you're, you are up up the coast, since I'm in Southern California. So yes, you know, one of these days I'll be up that way again. Well, Alaska Airlines will fly me up there.   Kent Lewis ** 02:27 Yeah, totally right. Yeah, good   Michael Hingson ** 02:29 to have you, unless you come this way first. But anyway, well, I'm really want to welcome you to unstoppable mindset. And why don't we start? I love to do this. Tell me a little bit about kind of the early Kent growing up and all that stuff.   Kent Lewis ** 02:44 Yeah, so I grew up in Seattle, Washington. I think something that's influenced me is that my dad was is, or is, a retired architect. And so there was always this design esthetic, and he was an art collector enthusiast, I should say. And so I was always surrounded with art and mid century, you know, furniture and there's just style was a it was a thing. And then my mom was always in when she was a social worker and went into running nonprofits. And so I grew up around that as well of just giving back. So if you ever heard that common term, you know, learn, earn, return. Start your life you're learning, then you're maximizing your earnings during your career, and then when you in and around later in life, you start giving back, right, returning, right. And I learned from my mom that you never stop you never stop learning. You never stop returning. And my my mantra as an entrepreneur is never stop earning right? So, so I've always been giving back and donating my time, and I've always appreciated sort of good design and well thought out things. And I think that's influenced my career in marketing and as an entrepreneur, business owner, and now more of an advisor, Coach type,   Michael Hingson ** 03:59 well, so growing up in Seattle, did you visit pikes market very often?   Kent Lewis ** 04:04 My dad used to work right, right, like, two blocks away. So I would go there all the time. In fact, I remember when there was just one Starbucks when I was a kid, yeah, at Pike Place Market, and they used to sell large chunks of delicious, bitter sweet chocolate, I know, you know, in the behind the counter, and it was a very hi and you could smell the teas and all that. It was a very different experience, very cool place. And so, yeah, love   Michael Hingson ** 04:33 the pipe waste market. I understand that they don't throw the fish anymore. No, they do. They do. Oh, yeah, absolutely. Maybe it was just during the pandemic that they decided not to do that, but   Kent Lewis ** 04:44 think you're right about that. But they definitely, they, they're still, it's still a major attraction. It's too big of a thing to stop.   Michael Hingson ** 04:51 Wow, that's what I was thinking. And that's just way too big of a thing to to stop. My probably not the greatest fish fish catcher, I've been there, but I. I never caught a fish.   Kent Lewis ** 05:02 Yeah, that's only got, like, one or two in my life. And I don't, I don't do it much, but   Michael Hingson ** 05:08 Well, well, that's the place to go anyway. So where did you go to college?   Kent Lewis ** 05:13 I went to Western Washington University in Bellingham, uh, just 1020 minutes from the Canadian border, because, in part, when I was in school, it was a 19 year old drinking age in Canada, so I was 20 minutes away from my earlier drinking age. Turns out, I grew up going to Vancouver, BC quite often for the soccer exchange program when I was a real young youngster. So I fell in love with Vancouver, and as I've had been fortunate enough to travel the world a bit, I realized that it was one of my favorite cities, and it still is. It is such a global, amazing egalitarian, like, no matter your color, race, creed, you could be a millionaire or you could be a bus driver. There was no not the same class, classism you see in other US cities or around the rest of the world. It's truly an amazing and it's also, of course, beautiful   Michael Hingson ** 06:04 there. I found that true throughout Canada, and I've enjoyed every Canadian city I've ever been to. One of my favorites is really going to Toronto. I was always impressed as to how clean it really was.   Kent Lewis ** 06:17 You know, that's true. I've been there a couple times in conferences, and I found it to be clean and impressive, you know, and then, but my, one of my favorite, other cities I only spent overnight, there was Montreal. What a beautiful, beautiful place, absolutely stunning. I   Michael Hingson ** 06:35 spent two days in Montreal once when I was selling some products and turn the TV on at 1131 morning that I was there and watched the Flintstones in French. That was unique. That was unique. Cool. How cool is that? Yeah, it's awesome. That was kind of fun. But, you know, so you, you went to college. What did you major in?   Kent Lewis ** 06:58 I majored in business with a marketing concentration, which is great because I ended up doing marketing for a career, and for 22 years ran my own agency, or my own business, basically.   Michael Hingson ** 07:10 So what did you do when you got out of college?   Kent Lewis ** 07:14 I went immediately into the world of public relations agency life. I always wanted to be a found out after college that I, what I really wanted to be was a copywriter, you know, writing ads. I just coolest thing as a kid. I just didn't know that. It's, I didn't realize what it, what it you have to go to Ad School. You can't, you can't graduate regular college and become a copier. At least you weren't able to when I was, you know, back in the mid 90s. So I started in PR because it sounded hard to pitch the media and try and get them to say what you want them to say about your brand, your client and your brand. And that did me well, because when I got in from went from PR in 94 to digital marketing, SEO, search engine optimization 96 my PR background was extremely helpful. You know, in in that, in that whole world. So because doing PR builds Domain Authority, which builds your rankings in Google, and the rest is history. So, so it was very helpful. It gave me a bit of an edge. And then my business background meant I was better equipped to to go from doing the work to managing people, they're doing the work, to doing my own thing, you know, and running a instant running team, I was running a business. So that was super cool. You   Michael Hingson ** 08:38 know, it's interesting. I've especially because of the World Trade Center, but not only, but before it as well, I learned a lot about dealing with the press. And I've, I've watched a lot of press interviews today, and it's, it's amazing how often and then people have said that this is the way you should do it. No matter what the press person asks you, you answer with the with the answer you really want to give, whether you answer their questions or not. And I think that's an interesting approach, and I suppose it can be positive, but especially for for politicians who don't want to answer the tough questions. But I I know that for me, I've always tried to structure my answers in such a way that it gets them to take the question that they originally asked that I might sort of answer and reframe it so that I will answer a lot of times that, for example, talking about blindness and blind people, there are just so many misconceptions about it and and all too often, like first time I was on Larry King lives, Larry was asking questions about guide dogs. And he said, Now, where did you get your guide dog? And I said, from San Rafael, California. He said, well, but the but the main. School is a new is in Michigan, right? And I said, No, it's a different organization. And what we learned after doing that interview was that the way to deal with Larry was to program him and send him questions in advance with answers. Then he did a lot better, because the reality is, he didn't really know necessarily the answers in the first place. It's just amazing how you know how a lot of times it's just shallower. The Press tends to over dramatize. But I appreciate what you're saying about marketing and PR, I've done so much of that over my lifetime, and for so many reasons, in so many ways, I know exactly what you're talking about.   Kent Lewis ** 10:47 Yeah, yeah. That's, yeah, it's, it's a fascinating world that I've, that I've, you know, been live, living and working in. And I, yeah, I'm impressed, yeah, Larry King Live. That's pretty cool. And, you know, hopefully you've helped people just side note, you know, get a clear understanding of what it is, what it is both like to be blind and then how you navigate this world successfully, as if you're, you know, fully sighted. You know,   Michael Hingson ** 11:18 well, one of the things that I actually learned over the last couple of years is something that I've actually written an article and had it published about, and that is that we've got to change our view of disabilities in general. People always say, well, disability is a lack of ability. And I say, and I always say, No, it's not. And they say, Well, yes, it is. It begins with dis. And I said, then, how do you equate that with disciple, discern and discrete? For example, you know they begin with D is the reality is, disability is not a lack of ability. You think it is. But I've added to that now when I point out that, in reality, every person on the planet has a disability, but for most people, their disability is covered up. Thomas Edison invented the electric light bulb, or at least we give him credit for it back in 1878 so for the last 147 years, all we've done is spent so much time improving on the technology that provides light on demand, which just covers up your disability, but it's still there. And I realized that one day I was at a hotel in Los Angeles at three in the afternoon when we had a power failure, and everybody started to scream, even down in the lobby, when they had all these nice big windows that were letting in all sorts of light, but it wasn't giving them the light that they wanted and the amount that they wanted, and people panicked. So I realized then, oh, well, now the reality is they're light dependent, which is as much a disability as my light independence is. It's just that it manifests itself differently, and there are a whole lot more light dependent people than light independent people. But we've got to really change our definition and how we view it. So   Kent Lewis ** 12:58 that's really insightful. It's good to think about.   Michael Hingson ** 13:01 Yeah, it's kind of fun. But, you know, so, so where did you, where did you go off and go to work in the in the marketing world? So you did? You didn't go to Copyright School? Or did you? No, no,   Kent Lewis ** 13:13 I just know. I once I talked to the creative director at this agency in Seattle where I did my first internship. He's like, Yeah, you'd have to go back to art school. And I was like, what school I just finished? So, you know, it didn't really matter. And we So, with that said, we, you know, I moved into PR, and then I moved to down to Portland from Seattle, because I could actually get a paying job because the internship I did three months full time, virtually, basically no pay, I found a low paying job instead in Portland. So I moved I only knew one person here in Portland, my cousin. She's still here. We both have families now, and I know a lot more people, but I basically have, since moving here to do my second agency job. I've been, I've been a part of 10 agencies in my career. I've been, I founded two, co founded two, fired from three and exited the four that I created, or co, co founded, basically. And so right now I have a consultancy. I could say that's my 11th agency, but I don't even really count it as an agency. I'm just a fractional CMO, you know, marketing advisor at this point, just a few hours a month, because my my day job as of January, is running a nonprofit called next northwest.org which is a it's a trade organization for marketing and advertising and creative community, the creative services world. And it has 119 year history in Portland. And now it's, it's now expanded to five states and into Canada. And so I've got this I'm working. I manage a board of, you know, decent sized board, and a decent sized advisory. Committee that I created, and just the last couple months, and we do learning events for the creative community and networking events and celebrations, like, you know, awards, award shows to celebrate the work. So that's kind of my day job. And then I also speak and write a lot you and I share a passion for for education and learning and sharing knowledge. And so I've been, I've probably averaged 25 speaking engagements a year for the last 20 years, and last year was 30. For instance, I fly yours, mentioned your your travel. I'm flying to Tampa on Sunday to present on Monday, on a panel about AI in the senior care space, for instance. And then I come back and I, I, you know, got it. I got one or two more. But I, you know, I typically do a dozen fly flying gigs, and then I do a lot of webinars and local gigs as well.   Michael Hingson ** 15:55 So what are you what are you going to say? What are you going to say about AI in the senior care space?   Kent Lewis ** 16:01 That's a great question. So what my focus as a marketer is, here's how you can use AI to streamline and automate and maintain or improve quality. So it's not meant to it's not a secret hack, cheat code to lay people off. It's a It's get more out of your current resources, basically, and do more with less, and do it more effectively. That's kind of, that's, you know, that's my, what I'll be talking about is the how you know how to use it for research, ideation, content creation, content editing, reporting, synthesizing information, customer service, that kind of thing. So I only have, you know, it's a panel event, so I'm only doing like a 10 to 15 minutes part, and then there are other presenters doing their part, and then we have a little Q and A, usually, I'm a sole presenter on whatever topic, usually digital marketing or employee engagement, which is what I got passionate about. Once I sold my agency. After 22 years, I became an employee at that the agency that acquired my company, and I was immediately underwhelmed and disappointed in what it was like to be an employee, and wanted to fix it. So that's what I had been focusing on when I given a choice. I want to evangelize. You know, what I learned from my experience, and I've done a good amount of research, and, you know, two weeks ago, I presented in Portland on the topic to entrepreneurs. Then the next day, I flew to Denver and did the same presentation to a group of agency owners. And then the next day, I did a webinar for similar group of entrepreneurs, you know, so three versions, three days in a row, a 3060, and 90 minute version. So,   Michael Hingson ** 17:42 pretty fun. Yeah. So how many books have you written?   Kent Lewis ** 17:47 Ah, I knew you'd say that so or ask that. I have not written any books, but I have, darn but I've written, you know, probably 200 articles. I could easily AI them into some sort of book, if I wanted to. You know, I went from writing 80% to 90% of my art content was on digital marketing for the first 20 years. And then the last 10 years, I focused almost exclusively on writing about entrepreneurship and and business ownership, leadership and employee intention, retention, engagement. And, you know, so I mostly syndicate my articles, like business journals, occasionally in Ink Magazine, etc. So if I were to write a book, it would be about the business side of things, instead of the second, I would write something about digital marketing. Not only am I no longer an expert, and consider myself an expert relative to others, those books are outdated the second they're printed, right? So, so it doesn't make sense to really write a book on digital marketing, and everything's already been said, etc. So, so if I wrote a book, it would be probably more on the employee engagement side versus anything. But I will say that I don't know if you know who Seth Godin is. He's the number one marketing blogger in the world. He's written many best sellers, Purple Cow, permission, marketing, etc. He's remarkable guy. And I had was fortunate to talk with him and then meet with him over lunch in New York City 15 years ago. And he said, after our two hour lunch, he charges $75,000 for speaking engagement. So it gives you a sense of who he is. He has for for 20 years. And so he said, Kent, you've got a book in you. I was like, I wish you hadn't said that, because now I don't want to, I don't want to disappoint him, right? So there you go.   Michael Hingson ** 19:31 Well, if you write one at some point, you have to send us a picture of the cover and we'll stick it in the show notes whenever. Yeah, that sounds great, but yeah, I you know, I never thought of writing a book, but in 2002 we went to the AKC Eukanuba canine championship dog show in Orlando. It was in December, and among other people I met there. Here I met George Berger, who was at that time, the publisher of the American Kennel Club Gazette, and he said, You ought to write a book. And I went, why? Well, because you you have a great story to tell. You should really write a book. Well, it took eight years and a lot of time sitting in front of Microsoft Word to get notes down, but eventually I met someone named Susie Flory who called because she was writing a book called Dog tails. And it was a story of what she wanted to write stories of, actually, 17 different dogs who had done some pretty interesting and miraculous things. And she wanted to write a story about my guide dog at the World Trade Center, Roselle. And she said, Tell me your story, if you would. And I did. And when we were done, there was this pause, and then she said, You need to write a book. And since I've written books, I'll help you. And a year later, underdog was published, and it became a number one New York Times bestseller. So that was pretty cool.   Kent Lewis ** 21:01 That's fantastic. Congratulations. Very impressive.   Michael Hingson ** 21:04 And then last year, well, in 2013 we published a children's book called running with Roselle, but more adults by a thing kids, because it's not a picture book, but it tells the story of me growing up and Roselle growing up, and how we met, and all that. So it isn't really as much a World Trade Center book. But then last year, we wrote, live like a guide dog. And the intent of live like a guide dog is to say to people, look fear is all around us, and so many people just allow themselves to be paralyzed, or, as I say, blinded by fear, so they can't make decisions. They don't learn how to control it. But if you learn how to control fear, you can use fear as a very powerful tool to help you stay focused, and you'll make better decisions. So we use lessons I learned from my guide dogs on my wife's service dog to write, live like a guide dog. And so it is out there, and it's it's a lot of fun, too. So you know, it isn't the easiest thing to write a book, but I would think you have a book in you, and you should, well, I   Kent Lewis ** 22:03 appreciate that vote of confidence. And hey, I mean, you did it, and you had an amazing story, and you've done it multiple times. Actually, it's great inspiration for me.   Michael Hingson ** 22:16 Well, I'm looking forward to reading it when it comes out. You'll have to let   22:20 us know. Yeah, will do so   Michael Hingson ** 22:23 you at some point, switched from being an employee to being an entrepreneur. How did that all happen? Why? Why did you do it? Or what really brought that about?   Kent Lewis ** 22:38 Well, I kept getting fired.   Michael Hingson ** 22:40 So why'd that happen?   Kent Lewis ** 22:42 Yeah, so that's the fun part. So I I've never been fired for cause like a legit clause. I'm a high powered, high performer, and so I actually, that's why. So the first time I was fired was by the guy that invited me to co found an agency. His name was Ryan Wilson. He was my he was my boss. And then he was fired by our larger agency. He ran a team that I worked on. I worked for him. I was inspired by him. I I was mentored by him. I thought the world of him. So when he came to me three months after he got fired, it was about, it's always about a girl. So he he basically, he got divorced. And so this other woman, they met at the office, and they were soul mates, and they he had to clean up his life. And he did, and he said, I've got an agency die. I've got two clients ready to sign. I need key employees, and you're one, one of them, then I would hope you would join me. I said, No, the first time he got his act together. I said, yes, the second time, and that. So I we built an agency together with, you know, we start with six people. I brought in two other people and another gal that ran the PR side. I was running the digital side. She brought in somebody said we had six of us on day one, and a year later, we didn't have a formal share shareholder agreement for our percentage of the company that went from being worth zero to being worth a few million dollars, and we felt that we should have something in writing, and before he could, we could get something formally in writing. My, my other partner, she, I didn't really want to do the business with her, but I didn't really have a choice. I want to do the business with him. She said, I'm asking for more equity. I said, Okay, I feel like that's fair. I think we've earned it, but, and I'll, I'll be there with you, but I wouldn't have done this if she hadn't said, I'm going in. Are you with me? So when I we asked, she asked me to make the ask. I wasn't necessarily prepared or thinking about it, and it really offended him. He was really mad, and he was playing to fire her, and by me teaming up with her, he felt, you know, slight. And he fired us both, and the next week, I started anvil, my agency, Anvil Media, that I ran for 22 years, I did a couple other starts, one with a college friend and a guy I had met at that that at one of the first, one of the earlier agency agencies I'd worked at. He and we, he and I and my college buddy started an email marketing agency in 02 and then I decided, well, this isn't for me, but I now learn it's not that scary to hire employees. So then I started hiring employees at anvil and late 03 and so I ran anvil with employees for, you know, 20 years. Two of those first two years were just me and some contractors and and then, oh, wait, I started a second agency because I needed a more affordable solution for my partners in small business called Formic media. Ran that for five years before I merged it with with anvil. But in between, I was also fired. When I first started anvil, I was it was just a hang of shingle in 2000 to do some consulting, but I wanted a full time gig, and a year later, I had an opportunity to run my my team from the agency. I was fired from that company. That agency was sold to another agency for pennies on the dollar. And when my old boss died, rest in peace, we hadn't really cleared the air yet, which is it still is one of my greatest regrets. You know, for nine months we didn't talk, and then he passed away. Everybody peace, not before he passed away, I was able to get, yeah, his his soul mate. They weren't married yet, but they were going to get married. She told me that two weeks before he died, he expressed regrets and how we had ended the relationship, how he had fired me, and he was looking forward to reconnecting and re engaging our friendship. And so that made that meant the world to me. I had a lot of peace in knowing that, but I so the first the second place I got fired was this agency again about a girl. So the first time was a girl telling me, you need to ask the boss for more money or more equity. And I did, and that offended him. And the second time was my girlfriend at the time, who's who moved over from that agency to the new agency where my my old boss died before he could really start there. She was dating on the side the Creative Director at that agency, and he'd been there over 20 years. And so when I started there, I saw something was up, and I was like, Is there anything going on? She's like, No. And so eventually I just broke up with her anyway, because I just it wasn't working, even if she wouldn't admit that she was having a side relationship. But I was eventually fired because he was a board, you know, he was on the board. He was, he wasn't my boss, per se, but he was one of the senior partners, and they just wanted me out. You know, she might have money. Wanted me out. He definitely wanted me out. So that was the second time I got fired. And then the third time I got fired was it kept the stakes get given, getting bigger. When I sold my agency 14 months later, they fired me, really, not to this day, not for any cause. It's that they asked me to take an 80% pay cut a year into my buyout, and I and then I they were going to close my Portland office, which I was, I own the building, so I didn't want to lose my own myself as a tenant, so I offered to reduce my rent 30% so I basically, for two and a half months, worked for free for this agency that had bought my agency. So they were making payments to me. I was carrying the note, but they they couldn't. A year later, they're like, I'm sorry. So they a year later, I took a pay cut for two and a half months, and when I asked them, you know, when am I getting back to my pay? They said, Well, you know, we can't guarantee. We don't have a path for you back to your full pay. And I was like, Okay, well, then I told my wife, let him inform them that we're going to go back to, we are going to go back to our full rack rate on our rent. And when I, when we notified them, they they totally, they totally fired me. So they canceled the lease, and they fired me, and so they so it. And you know, I, my team was slowly being dismantled, a 10 of us, 11 of us, I guess 10 or 11 us went over, and within a year, there were only two wait. Within two years, there was only one person left on my team. So it was a really sad, sad experience for me. It wasn't as hard to sell my business as I thought. It wasn't as hard, you know, just emotionally, it wasn't as hard to sunset my brand after 22 years. Wasn't easy, but it was way easier than I thought. What was hard for me was watching them was was closing the office. It broke my heart and and then watching them dismantle my team that I spent, you know, two decades building, most of that team was within 10 years, the last 10 years, last even five years of of our business. Us. There was a relatively new team, but we were so tight, and it was just heartbreaking. So, you know,   Michael Hingson ** 30:09 yeah, wow. So what do you think was your biggest mistake in running your own agency?   Kent Lewis ** 30:19 That's a great question. I think the biggest, biggest mistake was not understanding the Hire great people and get out of the way. Lee Iacocca, you know, to paraphrase him, I hired great people and I got out of their way. But what I didn't do was make sure they had all the proper training, alignment of core values that they had, there was enough trust between us that they could come to me with they were struggling or failing. Apparently, I was a fairly intimidating figure for my former my young recruits, but most of that time, up until the last five years, I always had a senior VP my right hand. I hired her with the attention that she might take over the business someday, she was totally creating a wall between me and my employees, and I didn't know it until 2012 and so, you know, I had 10 years to try to undo what she had created the first 10 years, basically of a fear based management style, so that that didn't help me, and I didn't believe it. I didn't really see it. So then I rebuilt the company, and from the ground up, I blew it up in 2013 so 10 years after of having employees, 13 years of having the business, I completely dismantled and blew it up and rebuilt it. And what did that look like? It started with me just not wanting to go to work in the building, and I realized I can't quit because I'm the owner, so I have to fix it. Okay? I don't mind fixing things. I prefer to fix other people's problems instead of my own, but I really a lot of people do, right? Yeah. So I wrote a credo, basically, what would it take for me? What are, what are it got down to 10 truths, what? What are the truths that I need to go into work and that others around me, co workers, team members, need to also agree on so that we can work together successfully. So it went from being about clients to being about the team and being about accountability. And you know, it was so it was so decisive. It was so radical for my current team that had been with me five to 10 years of they lose clients, I get more clients. And I eventually told them, I can't replace clients as fast as you're losing them. It's not a sustainable business model, so you need to be accountable for your actions and your decisions. That's the new anvil. You and you're out. I gave them 72 hours to think about it and sign it. Signed literally to these credo. It's not a legal document, it's just a commitment to credo. And half the team didn't sign it, and they quit. And then within 12 months, the rest of the team either quit or we've I fired them because they did not fit in the new anvil. And it's funny because everybody else that I brought in didn't even it didn't even register. The credo was so unremarkable to them, because we were already aligned by the time we hired them, we'd done our research and the work to know who fit, and so they didn't register. So eventually we just dropped the credo was no longer needed as a guide or a framework. It's still on the website, but, but you don't, you know it doesn't really matter. But that's what I got wrong, is I did not build the trust. I did not have I had processes in place, but but without the trust, people wouldn't tell me how they felt or that they were struggling. So a lot of process wasn't recognized or utilized properly. So I rebuilt it to where and rebuilt the trust to where the team that was with me when I sold I was very close with them. There was 100% trust across the board, a mutual respect, arguably a mutual love for the craft, for each other, for the company, for our clients, and it was a lot of fun to work with them. I didn't sell because I was unhappy. I sold because I was happy, and I thought now's a good time to go and find a good home. Plus my wife was my operations manager for five years, and she wanted out. Frankly, I thought it was easier to sell the business than try to replace my wife, because she was very good at what she did. She just didn't like doing it, yeah? And she also didn't like, you know, me being her boss. I never saw it that way. But once she explained it, after I sold, she explained, like, you know, you boss me around at work, and then you try to boss me around at home, and I'm not having it. You pick one? Yeah, so, so I was like, I think, like, I bossed you around. And she's like, Hey, you just, it was your company. It was always going to be your company. And, you know, that's fine, but you know, I want to move on. I was like, Okay, why don't we just sell and so that, yeah, they the operational people. And so it took her, took that load off of her. She's worked for. Nonprofit now, so she's happy, and so that's good.   Michael Hingson ** 35:05 Well, it also sounds like there were a lot of people that well, first of all, you changed your your view and your modus operandi a little bit over time, and that's why you also got you fired, or you lost people. But it also sounds like what you did was you brought in more people, not only who thought like you, but who really understood the kinds of goals that you were looking at. And so it was a natural sort of thing. You brought in people who really didn't worry about the credo, because they lived by it anyway.   Kent Lewis ** 35:38 Yeah, that's exactly right. And that was, that was my lesson. Was, you know, I always knew there's a concept called Top grading. You know, you thoroughly vet client, you hire slow and you fire fast. Most entrepreneurs or business owners hire fast and fire slow, and it's very, very expensive and but, you know, I got that part and I just better. I was far better at, I was far better at, what would I say, creating processes than kind of feeling, the love? And so once I figured that stuff out, it got a lot it got a lot better.   Michael Hingson ** 36:16 It's a growth thing. Yes,   36:18 exactly, yeah. Well, you   Michael Hingson ** 36:21 have something, and you sent me something about it. You call it Jerry Maguire moment. Tell me about that.   Kent Lewis ** 36:28 Yeah. So that's, you know, I just, I just sort of backed into the story of just being unhappy. But what ended up happening more specifically that Jerry Maguire moment was putting my son to bed in March of 2013 and I mentioned that feeling of not of dread. I didn't want to go to work. I was frustrated with my team, disappointed in my clients, not appreciating the work we were doing, frustrated with some of my partners. You know, in the business, I felt disconnected from the work of digital because I'd worked on the business for longer than I'd worked in the business by that point, and so I just, it was, it was, I was a bit of a mess. And I realized, like, I need a reason to get up and go to work in the morning. And that's when I came up. I was inspired by Jerry Maguire's manifesto from from the movie, and apparently you can find it online. It's a 28 page manifesto. So I ended up distilling into those 10 truths that we called the credo, and so what happening is just again to recap, it took me a like a couple days. I had instant clarity. I like I fell asleep like a rock. Once I realized I had a plan and I had a framework, I felt better about it, even though there was much work to do. So as I mentioned, you know, half the team quit within the first week, the other half bled out over the next year. That meant 100% employee turnover for two years in a row. As like as I upgraded my team, that was painful. I had to hire three people in order to keep one good one. You know, as I as I search, because we don't have formal degrees in the world of digital marketing, right? So it's hard to find the talent, and you want to hold on to the good ones when you get them. So it took a long time to get the team dialed. Meanwhile, my clients got tired of the turnover. As I was trying to figure it out, they started leaving in droves, and so in 2014 in March, a year later, exactly, I lost my five biggest clients in a 30 to 45 day period. So I lost, you know, 40, over 40% of my revenue vaporized, and I could not replace it fast enough. So I didn't take a salary for nine months. I asked two senior execs to take small pay cuts like 10% and as we hunkered down, and so I didn't have to lay off any good talent, and so I didn't, and we sprinted, we rebuilt, you know, the pipeline, and brought some new clients in. By the end of the year, I paid back my my two senior employees, their 10% that they pay cut. I paid them back, but I didn't take a salary for nine months of that year. It was the worst year I'd ever had, and the only time I ever had to take a pay cut or miss a paycheck myself. So that was the price I paid. The plus side is once I realized that the focus should be on the employees, which was what the credo was, I didn't realize at the time that it wasn't about my clients anymore. They were the life blood. They were the blood flow, right? But we have this organism that needed love, so we I breathe life back into it, one employee at a time until we had a higher functioning group. So it took me five or six years, and in 2019 so six years after I blew the business up, I had an offer on the table, had a sale agreement finalized, and we were less than a week away from funding, and I backed out of the deal because I felt, one, it wasn't a good cultural fit, and two, there was more work to do. It wasn't about increasing my valuation more. It was about finishing my journey of an employee first agency and. Three years later, I sold for one and a half x higher multiple, so an additional seven figures to to another agency based on a stronger profitability, even though the revenue is about the same, stronger, you know, profitability right better. Happy clients, stable clients. It was a lower risk acquisition for them and the so that was the high point. The low point was becoming an employee and wanting to be the best damn employee that agency had ever seen to being a very disappointed, disengaged, disheartened, disheartened employee. And I then I decided I started writing notes of everything, not to do that they were doing wrong. And I decided, once they let me go, I need to focus on this. I think I needed to help my other fellow entrepreneurs ways to avoid going through what I went through as an employee, because I had just been one, and most of my employ, my entrepreneur friends, haven't been an employee for over 10 years. You easily, quickly forget what it's like to be an employee, and I want to remind them and as other senior leaders, how important it is to put your employees first, otherwise you can never deliver on your brand promise no matter what it is, because they won't deliver to your standards. Because it's you know, they don't feel the same attachment to a business if they as if they're not owners, right?   Michael Hingson ** 41:22 But it sounds like you also, when you did sell, by that time, you had employees, one who had bought into the credo, into the philosophy, and two were satisfied. So it was a much better situation all the way around. Anyway,   Kent Lewis ** 41:38 exactly. It's right? And that's, that's the thing is, I realized it's not about throwing money at a problem. It's about throwing time and care at a problem. And the problem is that most employers, there is no loyalty employ to employees anymore, and therefore there's no employee loyalty to brands anymore, to their employers. And so I'm trying to unwind that. And it's not about pension plans, per se. It's not about bonuses, really at all. That's one of 120 items on my punch list of auditing and employee journey is, yeah, do you have a bonus program? Mine was basically spot bonuses, little spot bonuses for timely things, because the big cash bonuses blew up in my face. You know, i i the biggest bonus check I ever wrote. The next day he quit and created a competing agency. Now, he had planned that all along it, the bonus was only helped him do it faster, but I realized there was no appreciation for the bonuses. So stop doing that. So instead, I would bonus, reward the team with experiences rather than cash. And they the cash they got from a really, I paid over market, so that money was not an issue, and so that experiences were the memorable part and the fun part, and it helped motivate when we'd have a little contest with, you know, the wind being a dinner or whatever it was, something fun, right?   Michael Hingson ** 43:00 I was, earlier today, talking with someone who's going to be a guest on the podcast. He's in Germany, and we were talking about the fact that there's a major discussion in Germany right now about the concept of a four day work week, as opposed to a five day work week, and in the four day work week. Inevitably, companies that subscribe to the four day work week have higher productivity, happier employees, and some of those companies have a four day work week with a total of 36 hours and up through a four day work week with 40 hours, which is, of course, 10 hours a day. And what he said, I asked the question, did it make a difference as to whether it was 36 or 40 hours? What he said was mainly not, because it was really about having three days with family, and that that whole mental attitude is really it that we, we have forgotten, I think, in this country, about employee loyalty so much, and we just don't see anything like what we used to see.   Kent Lewis ** 44:09 100% you are correct,   Michael Hingson ** 44:13 and so it is. It is an issue that people really ought to deal with in some way. But you know now the new chancellor in Germany wants to go back to a five day work week, just completely ignoring all the statistics and what's shown. So the discussion is ongoing over there. I'll be interested to see how it goes.   Kent Lewis ** 44:36 Yeah, yeah, totally. I would be in Troy. Yeah. We know for whatever reason, for whatever reason that they've you know that well, I guess it kind of makes sense. But you know, you wouldn't think you could be more productive fewer days a week, but the research is showing that these people, that you know, that the like the Northern Europeans, are the, you know, Finnish and Scandinavians are like the half. People on the planet, despite not being in maybe the friendliest climate, you know, 12 months of the year because of a lot of how they value, you know, work life balance and all of that. And I think that's the thing, you know, we we came from an industrial age where unions got us the weekends off. You know, it's a very different we've come a long way, but there's still a lot more to go, so I, I will be interested to see what happens with the with that concept that four day work week.   Michael Hingson ** 45:26 Well, the other part about it is we had the pandemic, and one of the things that came out of the pandemic, at least, I think, in the minds of a lot of employees, was even working at home, and having to do that, you still got to spend more time with family and people value that. Now I don't know how over time that's going to work, because I know there's been a lot of advocating to go back to just everybody always being in the office, but it seems to me that the better environment would be a hybrid environment, where, if somebody can work at home and do at least as well as they do at the office. Why wouldn't you allow that?   Kent Lewis ** 46:04 Right? Yeah, I think it's that's the other thing is, I do believe hybrid work is the best solution. We were doing three three days, two days in the office, required, one day, optional flex. I ended up going in most days of the week before I, you know, even after we sold and we sell at the office, because I like, I'm a social being, and I really enjoyed the time at the office. And it was, it was, I designed the space, and it was, you know, as my place, and it was my home away from home, you know. So I feel like I've lost a little bit of my identity, losing that office. Yeah, so, but yeah, I do think that it makes sense to be able to do remote work, whatever, wherever people are most effective. But I do know there is a reality that companies are fully remote have a struggle to create cohesiveness and connectiveness across distributed teams. It's just it's just science, right? Psychology, but you can be very intentional to mitigate as much as you can the downside of remote and then play up as much as you can the benefits of remote people having their life and they see, on average, I heard that people valued their remote work about to worth about $6,000 on average, that there's a number that they've quantified.   Michael Hingson ** 47:21 Wow. Well, I know I've worked in offices, but I've also done a lot of work at home. So for example, I had a job back in the late 1970s and worked and lived in Massachusetts until 1981 and the company I worked for was being pursued by Xerox. And the the assumption was that Xerox was going to buy the company. So I was asked to relocate back out to California, where I had grown up, and help integrate the company into Xerox. And so I did. And so that was the first time I really worked mostly out of home and remotely from an office. And did that for two and a half, almost, well, a little over two and a half years. And my thanks for it was I was terminated because we had a recession and the big issue really was, though, that Xerox had bought the company and phased out all the people in sales because they didn't want the people. They just wanted the technology. And I've always believed that's a big mistake, because the tribal knowledge that people have is not something that you're going to get any other place. Totally, totally agree. But anyway, that occurred, and then I couldn't find a job, because the unemployment rate among employable blind people was so high, since people didn't believe blind people could work. So I ended up starting my own company selling computer aided design systems, CAD systems, to architects. Some of the early PC based CAD systems. Sold them to architects and engineers and so on. So I did have an office. We started, I started it with someone else, and had an office for four years, and then decided I had enough of owning my own company for a while, and went to work for someone else, and again, worked in an office and did that for seven years. Yeah, about seven years, and then I ended up in at the end of that, or the later part of that time, I was asked to relocate now back to the East Coast, because I was selling to Wall Street and New York and Wall Street firms really want, even though they might buy from resellers and so on, they want company, companies that make products to have them an office that they can deal with. So I ended up going back and mostly worked out of the office. But then, um. I left that company in 1997 and it was, it was a little bit different, because I was, I I had my own office, and I was the only person in it for a little while. We did have some engineers, but we all kind of worked in the office and sometimes at home. But for me, the real time of working at home happened in 2008 I was working at a nonprofit and also traveling and speaking, and the people who ran the nonprofit said, nobody's interested in September 11 anymore. And you know, you're you're not really adding any value to what we do, so we're going to phase out your job. Yeah, nobody was interested in September 11. And three years later, we had a number one New York Times bestseller, but anyway, your face yeah, so I ended up opening the Michael Hinkson Group Inc, and working out of home, and I've been doing that ever since. I enjoy working in an office. But I can work at home and I can, I can adapt. So my exposure to people and working not at home is when I travel and speak and get to go visit people and interact with them and so on. So it works out   Kent Lewis ** 51:05 that's, that's fantastic, congratulations. That's awesome.   Michael Hingson ** 51:10 It is, it is, you know, sometimes a challenge, but it works. So for you, what is your philosophy? You obviously do a lot of giving back to the community nowadays, is that something that has kind of grown over time, or you always had that? Or what's your philosophy regarding that?   Kent Lewis ** 51:29 So I I believe that, as I mentioned, I believe earlier that learn and return us. I believe that you should giving, giving back your entire life, as soon as you're able to, in whatever way. And so I, you know, when I first moved to Portland, I barely knew anybody. I was volunteering at this local neighborhood house where it was, you know, as tutoring this kid, and ironically, in math. And I'm terrible at math. Then I went to Big Brothers, Big Sisters for a while, and then I for the last 19 for last 25 years, I've been a volunteer, and for eight or nine of those years, I was on the board of smart reading. It's a, it's a, it's not a literacy program in that you're not teaching kids to read. You're teaching kids a love of reading. So you just sit with, you know, title, title, one school kindergarteners in an area near you, and you sit and read with them for 10 to 15 minutes, that's it. And it's a game changer, because some of them didn't own any books. And then they get to take books home with them, you know, like scholastic style books. So anyway, I I decided, of all, like I have friends, that their their passion is pets, others, it's like forests or planet or whatever. To me, I think I can, I can solve all of those problems if I invest in children, because they're shaping our future, and we can put them on a trajectory. So for instance, statistically, prison capacity is based on third grade reading levels in blue. So if you're if you can't learn to read, you can't read to learn, so you need to have a be a proficient reader by third grade, or you're left behind, and you're more likely, 10 times more likely, to be in the system, and you know, not in a good way. So I realized, well, if I can help these kids with a love of reading, I was, I was slow to learn reading myself. I realized that maybe we, you know that one kid that you find a love of reading, that finds books they love and is inspired by the books and continues to read and have a successful educational career, then that's that person may go on to solve cancer or world hunger or whatever it is. So that's kind of how I look at so that's my theory in general about giving. And then specifically my passion is children. So that's kind of my thing, and I think there are a lot of different ways to do it. Last night, I was at my wife's auction or the fundraiser for her nonprofit, which is around the foster system. It's called Casa court, important court, court appointed special advocate. So these kids in the foster system have an advocate, that that's not a lawyer or a caseworker, you know, by their side through the legal system. And I think that's a fantastic cause. It aligns with my children cause. And I was, I had seven my parents fostered seven daughters, you know, Daughters of other people, and the last two were very that I remember were transformative for me as an only child, to have a sister, you know, foster sister that was living with us for, in one case, two years. And it was invaluable and helpful to me. She helped me find my love of reading, helped me learn my multiplication tables, all that things that your parents might be able to do, but it's so much cooler doing with somebody that's, you know, I think she was 17 when she moved into our house, and I was, like, nine, and she was so helpful to me, so inspiring. So in a nutshell, that's, that's what we're talking about   Michael Hingson ** 54:55 when you talk talk about reading. I'm of the opinion and one of the best. Things that ever happened to reading was Harry Potter. Just the number of people, number of kids who have enjoyed reading because they got to read the Harry Potter books. I think that JK Rowling has brought so many kids to reading. It's incredible.   Kent Lewis ** 55:14 Yeah, yeah. 100% 100% I Yeah. I think that even you may, you know, you may or may not like rolling, but I as a person, but she did an amazing thing and made reading fun, and that that's what matters, yeah, you know,   Michael Hingson ** 55:33 yeah, well, and that's it, and then she's just done so much for for children and adults. For that matter, I talked to many adults who've read the books, and I've read all the books. I've read them several times, actually, yeah, now I'm spoiled. I read the audio versions read by Jim Dale, and one of my favorite stories about him was that he was in New York and was going to be reading a part of the latest Harry Potter book on September 11, 2001 in front of scholastic when, of course, everything happened. So he didn't do it that day, but he was in New York. What a you know, what a time to be there. That's fantastic. But, you know, things happen. So you one of the things that I've got to believe, and I think that you've made abundantly clear, is that the kind of work you do, the PR, the marketing, and all of that kind of interaction is a very time consuming, demanding job. How do you deal with work and family and make all of that function and work? Well,   Kent Lewis ** 56:41 good question. I, I believe that that the, well, two things you have to have, you know, discipline, right? And so what I've done is really focused on managing my time very, very carefully, and so I have now keep in mind my oldest, I have three kids, one's graduating college as a senior, one's a sophomore who will be a junior next next year, and then The last is a sophomore in high school, so I'm there at ages where two are out of the house, so that's a little easier to manage, right? So there's that, but similarly, I try to maximize my time with my youngest and and with my wife, you know, I built in, you know, it was building in date nights, because it's easy to get into a rut where you don't want to leave the house or don't want to do whatever. And I found that it's really been good for our relationship at least once a month. And so far, it's been more like almost twice a month, which has been huge and awesome. But I've just intentional with my time, and I make sure 360 I take care of myself, which is typically working out between an hour and an hour and a half a day that I'm I really need to work on my diet, because I love burgers and bourbon and that's in moderation, perhaps sustainable, but I need to eat more veggies and less, you know, less garbage. But I also have been at the gym. I go in the Steam Room and the sauna, and I'm fortunate to have a hot tub, so I try to relax my body is after my workouts, I've been sleeping more since covid, so I work out more and sleep and sleep more post covid. And because I'm working from home, it's really I find it much easier to get up and take breaks or to, you know, just to manage my time. I'm not traveling like I used to, right? That's a, that's a big factor. So, so anyway, that's, that's kind of my take on that. I don't know if that really helps, but that's, that's kind of where I'm at.   Michael Hingson ** 58:59 The other part about it, though, is also to have the discipline to be able to be at home and work when you know you have to work, and yeah, you get to take more breaks and so on, but still developing the discipline to work and also to take that time is extremely important. I think a lot of people haven't figured out how to do that   Kent Lewis ** 59:19 right exactly, and that is so I do have an immense amount of, I do have an immense amount of, what would you say discipline? And so I don't know, yeah, I don't have that problem with getting the work done. In fact, my discipline is knowing when to stop, because I get into it, and I want to get things done, and I want to get it off my plate, so I tend to do sprints. But the other lesson I have from covid is listening to your biorhythms. So, you know, we're a time based society, and we look, you don't want to be late for this and that I you know, that's great, fine. But what's really more important in my mind is, um. Is to, is to be thinking about, is to let your body tell you when it's tired, if and and more importantly, is to not stress about in the mornings when I wake up early. By that, I mean between four and 6am before I really want to get up at 630 and I just if I'm awake, then I'll write stuff down to get it out of my head, or I will just start doing my start my day early and and not stress about, oh, I didn't get enough sleep. My body will catch up, yeah, it will tell me to go to bed early, or I'll sleep better the next day, or whatever it is. So that was important, and also to learn that I'm most I can get a lot of tasks done in the morning. And I think bigger picture, and that's what, that's why I wake up early, is all the things I need to do that I forgot. I didn't write down or whatever, and I think of them at between four and 6am but the other is that I do my best writing in the afternoon, like between four and six. So I told my, my wife and my, you know, my my kids, you know, my first figures out when they were both in the House. I was like, I may be working late, jamming out an article or doing whatever right before dinner, or I might be a little late. Can we can wait for dinner for a little bit? They're like, Yeah, that's fine. We don't care, right? So, but normally I'd be like, I gotta get home because it's dinner time. But now that I'm already home, I just keep working through, and then, and then, oh, I can take a quick break. But my point is, they're totally adaptable.   Michael Hingson ** 1:01:27 But you communicate, yes, communication issue is key. Is key, absolutely. That's really the issues that you do communicate.   Kent Lewis ** 1:01:36 It's all about setting expectations. And they had no expectations other than eating dinner. And we've been eating dinner later. Just, just a natural evolution. So it's not, it's not even an issue now, because I don't want to, I don't want to, what, right? What? Late at night, I just found it late afternoon, I just in a zone. Anyway, yeah, you listen to your body, and I'm way less stressed because I'm not worried about, oh my god, I have to get to bed at a certain time or wake up at a certain time. It's like, just kind of run with it, you know, and and go from there. So what's next for you? What's next? So I want to shift from going from speaking for free to speaking for a fee. There you go. And the re the reason why is I never asked for, and I'd even waive, you know, honorarium or pay because I got more value out of the leads. But now that I don't have an agency to represent, two things. One is, I want to get paid to do my employee engagement retention talks, because it's I'm getting great feedback on it, which is fun. But I also am being paid now by other agencies, a day rate, plus travel to go speak at the conferences. I've always spoken on that like me and want me and I just represent. I just changed the name that I'm representing. That's it, you know,   Michael Hingson ** 1:02:56 well, and there's value in it. I realized some time ago, and I k

Jenny Li Fowler sits down with Christina Garnett—fractional chief customer officer, online community strategist, and author of the upcoming book Transforming Customer Brand Relationships. Together, they dive deep into what it really means to build authentic relationships with your audiences online. From mourning the loss of Twitter to embracing fan-driven engagement, this episode explores the nuances of online connection, community building, and why higher ed institutions need to stop treating social media like a digital billboard. This is a must-listen for anyone shaping digital engagement strategies in higher ed.Guest Name: Christina Garnett, Fractional Chief Customer Officer, Customer experience strategist, and authorGuest Social: LinkedInGuest Bio: I believe great brands aren't just experienced, they are felt.As a Fractional Chief Customer Officer, CX strategist, and communications advisor, I help brands design intentional customer journeys, build thriving communities, and tell stories that get noticed. I work at the intersection of customer experience, social strategy, and community-building, creating strategies that foster real connection and long-term loyalty.I also help agencies and in-house teams craft communications plans that celebrate their work, spotlight their wins, and earn industry recognition. Whether it involves preparing award submissions or amplifying customer success stories, I make sure impact gets the visibility it deserves.My insights are featured in HubSpot Academy, HeyOrca, and Semrush, and I've spoken at INBOUND, Digital Summit, and other leading industry events. You can also find my work in Adweek, Forbes, Entrepreneur, and Campaign US.Transforming Customer-Brand Relationships, my book coming out with Kogan Page in September 2025, is a hands-on guide to building stronger connections and deeper loyalty through empathy and emotional intelligence. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Corey is an author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him the recipient of the KCDMA 2019 Marketer of the Year award.In addition to leading VOLTAGE, he has served as an officer on the global trade association board. He also previously led a local initiative in Kansas City, founding the KC Search Marketing Conference, and prior to that, co-hosted a local marketing and tech radio show.He is currently a contributor to Search Engine Journal, Search Engine Land, and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics, including at SMX and Digital Summit events.Corey has created the START Planning process featured in his new Amazon best-seller book, the Digital Marketing Success Plan, which you can find at thedmsp.com.Connect with Corey here: https://www.linkedin.com/in/coreymorris/https://www.facebook.com/digital.coreymorrisDon't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12-1:30 pm EST here: https://networkacademy.kartra.com/page/LinkedIn101

Creating great content isn't about waiting for inspiration — it's about building a system that works. In this episode, I'm joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your content strategy and offer real-world examples of how to turn strategy into scroll-stopping storytelling. Key Takeaways:// Great content doesn't happen by accident — it's built through a clear system.// The Focus + Format framework helps you consistently generate content ideas by pairing what you want to say with how you'll say it.// Emotional storytelling and humor significantly boost engagement — even in B2B marketing.// "Heartstrings loosen purse strings" — tapping into emotional storytelling can increase brand engagement by 40%.Connect with Ally: LinkedIn | InstagramConnect with Rob: LinkedIn | Tik TokDownload the Content Planning System from Melanie Deziel: Download NowAttend Digital Summit Near You: Conference Website____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Influencer marketing isn't what it used to be. Brands are shifting from chasing big names to working with highly engaged niche influencers. So how do you find the right influencers and create partnerships that actually drive results? I'm joined by influencer marketing expert Sherri Langburt, who's breaking down what's working now and how brands can maximize their influencer partnerships. If influencer marketing is part of your strategy, this episode is a must-listen. In this episode of the podcast, we talk about: How to measure real influence beyond just follower count Why nano & micro influencers are outperforming big names What's working in UGC & brand partnerships right now How AI is shaping the future of influencer marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Sherri is the founder and CEO of BabbleBoxx, an influencer marketing agency that helps brands mix influencer strategies into their marketing plans for a true omnichannel experience. Early in Sherri's career, she created one of the first SaaS-based influencer marketing platforms, which eventually led to what would become BabbleBoxx. Her approach to marketing invites a 'slow the scroll and engage audiences' strategy by connecting hand-picked influencers across categories with companies of all sizes to execute co-sampling and signature “boxx” marketing strategies largely dependent on social content.  Sherri is an excellent and experienced speaker who has received outstanding reviews for content and delivery. Sherri was the Keynote speaker at the national 2022 AMA Digital Marketing Conference. Other speaking engagements have included the Path-to-Purchase Institute - Executive Network Conference, ANA Influencer Marketing Committee Conference, Digital Summit, and CEO Club of Baltimore. She is also an avid supporter of non-profit and educational organizations, including Feeding America, G.L.A.D.D, UJA, The Ronald McDonald House, U.C.L.A., and Seton Hall University, where she lends expertise and is often a guest speaker at events. Sherri offers volunteer one-on-one business counseling to the Women's Center for Entrepreneurship of the U.S. Small Business Administration. Website: https://babbleboxx.com/ LinkedIn: https://www.linkedin.com/company/babbleboxx/  Instagram: https://www.instagram.com/babbleboxxofficial/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/350

This week, the U.S. establishes its long-awaited Strategic Bitcoin Reserve yet the charts barely move and questions remain about altcoins like ADA, XRP, and SOL. A high-profile White House Digital Summit draws big names but yields few concrete regulatory wins. Meanwhile, HyperLiquid got exploited? Not quite but we'll get into that this week and so much more. Follow Jordi on X: https://x.com/gametheorizing  ------

Shahin is joined by CEO of VOLTAGE, Corey Morris, to discuss his book, The Digital Marketing Success Plan and the creation of Corey's START framework. This episode covers... How to avoid misalignmentsLarge Language Models (LLM) and SEOHow to build a solid strategy for your tactics to actually workImpostor syndrome and the future of AI About Corey... Corey is author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him recipient of the KCDMA 2019 Marketer of the Year award. In addition to leading VOLTAGE, he has served as an officer on the global trade association board. He also previously led a local initiative in Kansas City founding the KC Search Marketing Conference and prior to that co-hosted a local marketing and tech radio show. He is currently a contributor to Search Engine Journal, Search Engine Land and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics including at SMX and Digital Summit events. Corey has created the START Planning process featured in his new Amazon best-seller book, the Digital Marketing Success Plan which you can find at thedmsp.com. Resources mentioned in this episode: Sell with Authority PodcastRand FishkinWil Reynolds _________________

In this thought-provoking episode of and Double D, hosts Dave Evans and Debbie Halls-Evans sit down with the transformative Alex Belisle-Springer. Together, they navigate the power of language, the courage to self-correct, and the beauty of embracing discomfort. From redefining curiosity to exploring human equity through tartans, this conversation is a masterclass in connection and authenticity. Tune in to discover your “and” and join the ripple effect of making tomorrow better than today This week's guest is Alex Belisle-Springer Alex Bélisle-Springer (he/they) is a trans and non-binary award-winning writer, author of various ebooks, producer, and host of the Phorest FM podcast, and speaker known for their contributions to inspiring materials destined for the salon community. They have been featured in ⁠SalonEVO⁠, ⁠Salon Today⁠, ⁠Professional Beauty UK⁠, ⁠Thrive Global⁠, ⁠Authority Magazine⁠, ⁠Future Of Everything⁠ and spoken at conferences such as the ⁠Salon Owners Summit 2024⁠, ⁠Modern Salon's Digital Summit⁠, the ⁠Thrive Sessions⁠, ⁠Seattle Interactive⁠ and ⁠Uppercase⁠.  Global Education Content Lead at ⁠Phorest Salon Software⁠, he is responsible for building out and setting the tone and standard for educational content and programs across the company's channels, from elearning courses and live coaching-led masterclasses to webinars, podcasts and ⁠other related educational material⁠. Find more about Alex here Instagram: @a.belspring LinkedIn: https://www.linkedin.com/in/alexbelislespringer/ https://www.salonownersummit.com/ https://www.phorest.com Phorest Blog https://www.phorest.com/blog/alex-belisle-springer-between-alienation-belonging/ Salon Today https://www.salontoday.com/1091185/a-transmasculine-perspective-on-diversity-equity-inclusion-and-belonging PhorestFM Podcast https://open.spotify.com/episode/1Q5gBMNbMvSbDNd6Gnco2f?si=90e704e0855d4b4b ----------------------------------------------------------------- In season 6, we explore, chat, and meander through conversation, finding out what people's and is. What's your and? The question is a great coaching one. It gets us to dig deep into meaning, why we do what we do, how we manage, what's happening, how we make choices, and why. It gets us to ponder whats my and?

A LIVE podcast recording with a CMO?? YESSS. I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building. UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all. Get your pumpkin spiced latte, and hit play. 18:02 Authenticity in Storytelling 25:14 Email List Management Strategies 29:38 Importance of a Brand Playbook 30:21 Simplifying Marketing Jargon 40:29 Launching a Community: Key Considerations 56:00 Consistency in Marketing Follow Erika: LinkedIn: https://www.linkedin.com/in/erikajoyerb/ Follow Digital Summit: LinkedIn: https://www.linkedin.com/company/digitalsummitseries   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ce este inteligența decizională, care sunt cele 50 de motive pe care o companie de are ca să evite schimbarea sau… cum a apărut incubatorul pentru startupuri tech finanțat din bani publici, dar administrat de antreprenori? Acestea sunt doar 3 dintre întrebările despre IQ Digital Summit Oradea cu care am deschis un nou sezon de Upgrade 100 Live Talks, la Radio Guerrilla.  Marian Hurducaș i-a avut alături pe Smaranda Heroiu, director executiv Upgrade 100 și Radu Hângănuț, jurnalism Euronews. Toate detaliile despre IQ Digital Summit Oradea pe iqdigital.ro

Registration for the first Hello Saints Virtual Summit is open! The summit will take place June 11th - June 20th of 2024 and will involve two dozen Latter-day Saint and Protestant presenters. And it's totally FREE! Sign up for the Hello Saints summit here: http://www.HelloSaintsSummit.com  You can also go to: https://hellocreative.life/summit-2024 Special thanks to our launch partner Kurt Francom from http://leadingsaints.org  Watch Hello Saints videos: https://www.youtube.com/hellosaints  Support this effort: https://www.HelloCreative.life Get exclusive access to bonus content on Patreon: https://www.patreon.com/hellosaints My name is Jeff McCullough and I'm a Christian Pastor. This channel is devoted to fighting criticism with curiosity as I invite dialogue between mainstream Christians and Latter-day Saints. Are Mormons Christians? What do Evangelicals and Latter-day Saints agree and disagree about? Join me as I compare and contrast the lifestyle, culture and beliefs of Mormons and non-LDS Christians.  #LatterDaySaints #LDS #Interfaithdialogue

Le Women in Digital Summit, premier sommet wallon des femmes dans la créativité numérique. Cet événement a pour objectif d'inspirer, de sensibiliser et de mieux outiller les femmes évoluant dans le monde de la tech et des industries culturelles et créatives. Delphine Jenart de l'asbl Kikk, Marine Haverland coordinatrice du WID summit et Aurélie Couvreur CEO/Directrice Générale du MIC. Merci pour votre écoute Tendances Première, c'est également en direct tous les jours de la semaine de 10h à 11h30 sur www.rtbf.be/lapremiere Retrouvez tous les épisodes de Tendances Première sur notre plateforme Auvio.be : https://auvio.rtbf.be/emission/11090 Et si vous avez apprécié ce podcast, n'hésitez pas à nous donner des étoiles ou des commentaires, cela nous aide à le faire connaître plus largement.

Upsellit Conversion Secrets Revealed Josh Model, Upsellit – The Sharkpreneur Podcast with Kevin Harrington and Seth Greene Episode 1035 Josh Model Josh Model is the Director of Business Development and Enablement at Upsellit and has 15 years of experience leading high-performance business development and sales teams. He has spent 10 years in the digital marketing/affiliate marketing space, building out high-performing sales teams and working with Fortune 500 brands in enterprise sales. Currently, Josh is working with enterprise retail and DTC brands on conversion rate optimization, and his company has helped brands drive over $500 million in 2023 alone. Josh was named the winner of the Best Publisher to Work with in 2023 by Affiliate Summit West. He is also a multiple-time speaker on stages, including Affiliate Summit and Digital Summit. Listen to this illuminating Sharkpreneur episode with Josh Model about Upsellit's secrets to conversion. Here are some of the beneficial topics covered on this week's show: - How Upsellit's technology is designed to be custom branded and unique to each brand and client. - Why their technology aims to personalize the experience of each on-site visitor. - How there have been changes in data tracking with Google, Yahoo, and iOS, making Upsellit's personalized data more valuable. - Why Upsellit's technology has shown an 8 to 10% lift in conversions for businesses they support. - How working with struggling brands and reallocating their budget for better optimization leading to increased revenue is rewarding. Connect with Josh: Guest Contact Info X @Upsellit Instagram @upsellit Facebook facebook.com/Upsellit LinkedIn linkedin.com/company/upsellit Links Mentioned: Upsellit.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Radu Hângânuț, jurnalist Euronews România, realizator The Cube, s-a aflat în studio pentru că împreună cu Marian Hurducaș a fost prezentator în cadrul celei mai noi ediții IQ Digital Summit de la Craiova - cea mai nouă ediție pe care noi, Upgrade 100, am pus-o în scenă joi, 28 martie, la Teatrul Național Marin Sorescu din Craiova.  Smaranda Heroiu, director executiv Upgrade 100, Dragoș Stanca, fondatorul Upgrade 100, și Radu Puchiu, expertul nostru în e-guvernare au fost și ei pe scenp. Dar cei din urmă i-au lăsat pe Marian și Radu să fie cei dintâi, așa că le-a revenit rezumatul detaliilor memorabile lăsate în urmă de David JP Phillips, Rahaf Harfoush, Emi Gal, fondatorul Ezra, sau de către antreprenorii locali care au urcat pe scenă.  Pentru că a fost și prima zi lunii și Newsletter-ul și Audioletter-ul Update 1.1 by Upgrade 100 ajunseseră deja de câteva ore bune în inboxul abonaților, emisiunea a fost împărțită în două. S-au tras concluziile de la IQ Digital Summit Craiova în prima parte și în a doua s-au analizat și câteva dintre cele mai importante știri din lumea digital & tech ale lunii martie. 

Avem o ediție aparte aici.  În 28 martie, la Craiova, la Teatrul Național „Marin Sorescu” va fi locul unde se va desfășura primul eveniment tech internațional de amploare din regiune, unde speakeri internaționali se vor întâlni cu experți români, cu antreprenori tech și reprezentanți ai comunității din sudul României.  Vor urca pe scenă:  Rahaf HARFOUSH, Antropolog Digital & Autor de Bestseller David JP PHILLIPS, Coach și Public Speaker Emi GAL, Antreprenor Tech și Biohacker Alături de invitații speciali: Diana BRĂTUCU, Director, Școala Gimnaziala ”Traian” Craiova Cosmin GEORGESCU, CEO și Fondator, ClusterPower Alexandra OLARU, Director Legal & External Affairs, Vodafone România Ilie PANA, Fondator, Fabrica de șosete și Farmacia de Detergent Ionuț STANIMIR, Director de Marketing și Comunicare, BCR Ca de obicei, partenerii GEORGE – BCR (co-producător) și VODAFONE (partener tech) fac posibilă participarea doar pe baza unei aplicații online (nu contra cost) – deci grăbiți-vă să vă înscrieți AICI – locurile fiind limitate. Partener local este pentru această ediție și UNIVERSITATEA din CRAIOVA. Alături de Marian Hurducaș a fost Smaranda Heroiu, director executiv Upgrade 100, dar și speaker manager și co-prezentator IQ Digital. Cei doi au discutat despre ce se va întâmpla la Craiova, dari și despre speakerii internaționali și de ce momentele lor de pe scenă nu trebuie ratată.

The Ditch Summit may be over but we can use what we learned all year long! In this episode of the Ditch That Textbook podcast, Matt and Karly recap some of their favorite ideas shared by our Ditch Summit spotlight sponsors including tool updates, tech tips and templates you can use right away. Matt also shares ideas from his session AI in the Classroom: Today, Tomorrow, and Beyond. News and updates: Adobe Creative Express has some great updates!⁠ Matt's back in the classroom! You can follow Matt's on Twitter ⁠⁠Twitter.com/ @jmattmiller⁠⁠ to see some pictures, thoughts and updates Big idea: AI in the Classroom: Today, Tomorrow and Beyond How can AI help me right now? AI can give us ideas and save us time (Thought Partner). AI can be a Thinking Partner/Collaborator Example. AI can create lots of examples. Diffit.me⁠. AI can provide feedback ⁠Curipod.com⁠. AI can be a fantastic accessibility tool ⁠Goblin.tools⁠ Where is AI Headed? How will it impact education? Read: ⁠6 ways to prepare students for an AI future⁠  Read: ⁠Scary Smart: The Future of Artificial Intelligence and How You Can Save Our World⁠ and ⁠The Coming Wave: Technology, Power, and the Twenty-first Century's Greatest Dilemma⁠ Tech tips: Use the audio feature in ⁠Book Creator⁠ for prereaders or those learning to read or those learning a new language.  Read ⁠Growing authors: 15 ways to use Book Creator to publish student writing⁠ for more ideas. Chromebook Accessibility Features are built into the device! Learn more: Turn on Chromebook accessibility features Quick Teaching Strategies: Gamify class with ⁠BookWidgets⁠! With some of the widgets (like pairs matching) you can have a reward word. You can make this an exit ticket where students have to show you or whisper the reward word to you as they head out the door. Record with ⁠ScreenPal⁠ for directions, for students who are absent, for a day with a substitute teacher or anytime you need to clone yourself to be in two places at once! Template of the Week: FigJam Trading Cards! Creating your own trading card is such a fun way to build community and learn about one another. Have everyone create their own card to share a picture and a little bit about themselves with one another.  Read more ⁠How to use FigJam in the classroom: 20 ideas + templates - Ditch That Textbook

Welcome to the What's Next! Podcast with Tiffani Bova. As we approach the end of the year, I'm pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we're giving you another chance to hear them in this series of 2023 listener- favorite episodes! This week, we're bringing back an episode with Mindy Weinstein who shares her personal philsophy and corporate experience with consumer psychology.  Mindy is the founder and CEO of Market MindShift, as well as a national speaker, trainer, and digital marketing strategist. She has worked with and trained companies of all sizes. Throughout her career, Mindy has trained such companies as Facebook, The Weather Channel, World Fuel Services, Hampton Products, Putman Media, and more. Other digital marketing agencies come to Mindy to learn the latest trends, concepts and methodologies. Mindy has been named as one of the top women in SEO and has presented at such conferences as Digital Summit, Pubcon, SMX, the SEJ Summit, and more. She is an Ask the SEO Expert columnist for SearchEngineJournal.com. Mindy has often appeared in the media, with television interviews that aired on Fox, NBC, and ABC as well as various other multimedia platforms. Mindy is the author of “The Power of Scarcity: Leveraging Urgency to Influence Customer Decisions” (McGraw Hill). She is also the host of Persuasion in Business, a podcast that dives into persuasion-related concepts and provides real-world applications for businesses. THIS EPISODE IS PERFECT FOR… anyone in consumer finance, marketing, retail, sales, or really any position where they work with others.  TODAY'S MAIN MESSAGE… consumer psychology is about understanding and listening the thoughts and perspectives of your customers, so you have to keep an eye on the digital conversations happening on social media and online platforms, but you can't forget about the direct contact modes from the sales team and customer service representatives.   WHAT I LOVE MOST… scarcity mindset is hardwired into the human mind, but we can harness our basic instincts and use this power for good to build community and make better decisions for ourselves! Running time: 30:37 Subscribe on iTunes Find Tiffani Online: Facebook Twitter LinkedIn Instagram Find Mindy Online: Website Facebook Twitter LinkedIn Mindy's Book: The Power of Scarcity

Tyrona Heath is a leading B2B marketer, speaker, author, athlete and community builder who explores these topics at the intersection of behavioral science, diversity, equity, inclusion and transformation. Ty is Director, Market Engagement, The B2B Institute at LinkedIn, a think tank funded by LinkedIn studying the future of B2B marketing and decision making. She is also Co-Founder of TransformHer, the premier conference for professional women of color and allies in technology. With research, Ty engages and educates the industry in partnership with the leading marketing effectiveness thinkers and organizations such as Cannes Lions, ANA, and IPA to help better define the category, and drive growth. Ty is passionate about connecting people with information needed to make intelligent decisions, sharing research to help marketers be more productive and successful with a bit of humor. An award winning marketer, speaker and two time Olympic Trials qualifier in the 800 meters, Ty is a top B2B marketing influencer teaching B2B marketing as well as leadership and diversity, equity and inclusion. Marketers benefit from Ty's marketing experience at Google Inc, consulting within IBM as a social business manager and leading her own B2B consulting practice where she authored “Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing”. Beyond marketing, Ty served as the President of LinkedIn's Black Inclusion Group (BIG). Today, Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives, experts, and pioneers in technology. Ty is a frequent industry and academic speaker on the marketing circuit, having appeared at INBOUND, Festival of Marketing, ADCOLOR, Marketing Society Changemakers, Ghana Tech Summit, Adobe Summit and the Digital Summit events to name a few. In her career, she has delivered marketing education to thousands.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer, Founder & President of Pace Public Relations, Annie Pace Scranton.Annie started the conversation by acknowledging the rapid changes in the media landscape, with traditional media outlets facing layoffs and closures. Despite these challenges, she emphasized that earned media will always hold weight and credibility, making it more meaningful than any ad or marketing campaign.Annie highlighted the importance of earned media for different types of clients. For companies seeking funding, being featured in respected publications or news programs can enhance their credibility and increase their chances of securing investments. For smaller clients looking to expand their customer base, digital placements in high-traffic websites can drive traffic to their websites and result in conversions.Beyond immediate visibility, Annie explained the long-term benefits of earned media, such as its impact on search engine optimization (SEO). Being quoted or mentioned in high domain authority websites can improve a company's reputation and attract prospective customers.However, she quickly pointed out that securing earned media is not a guarantee of overnight success. It requires additional efforts to maximize the visibility and impact of the media placement. This can include investing in SEO, creating a content calendar for social media, featuring the clip prominently on the company's website, and promoting it to the customer base through newsletters.Annie also discussed her book, "The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand." She explained that the book primarily targets students and PR communications professionals. Still, there is also a growing need for mid-level executives who may not have a dedicated PR professional or external agency. These individuals can benefit from learning PR skills to advance their careers and benefit their companies.Key Points from the Episode:Importance and value of earned mediaBenefits of earned media for different types of clientsLong-term benefits of earned media, including impact on SEOAdditional efforts required to maximize the visibility and impact of media placementsCase study of working with Andrew Yang and the Forward PartyDiscussion of Annie Scranton's book, "The Guide to Earned Media"Ongoing process of securing media placementsInsights into pitching the media and working effectively with journalists and producersAbout Annie Pace Scranton:Annie Pace Scranton is a prominent figure in the world of public relations, renowned for her role as the founder and President of Pace Public Relations, a distinguished global PR firm headquartered in New York City, NY. Scranton has established herself as a leading force in the industry with a track record of serving notable clients such as Away, Inc., Fast Company, and NewsNation. Her unwavering commitment to helping PR professionals secure meaningful placements for their companies is evident through her extensive contributions.Scranton's influence extends beyond her firm, as she frequently imparts her expertise at industry events, including Digital Summit, Silicon Slopes, Elevate, INBOUND, and Adweek. Furthermore, she plays a crucial role in shaping the next generation of PR practitioners as an adjunct professor at New York University (NYU). Annie Pace Scranton's remarkable career is marked by her dedication to elevating the field of...

În această ediție am plănuit să subliniem cel puțin 10 momente de reținut de la IQ Digital Summit Timișoara, care a avut loc în 5 octombrie la Teatrul și Opera din oraș - loc cu încărcătură simbolică și emoțională nu doar pentru Timișoara, ci pentru întreaga Românie. Pentru cei mai tineri dintre noi, de acolo a început revoluția din 1989.  IQ DIGITAL Summit Timișoara, a fost a patra ediție din seria IQ DIGITAL, și a livrat celor peste 800 de oameni prezenți în sală pe parcursul întregii zile mai bine de 7 ore de conținut relevant sub formă de prezentări, interviuri și dezbateri despre digitalizarea, business, inteligență artificială și viitor. Ideile expuse pe scenă au venit de la antreprenori, autori bestselleri, speakeri internaționali și locali celebri, și chiar de reprezentanți ai autorităților publice sau din mediu academic. În premieră, organizatorii au pregătit un moment special realizat împreună cu Ambasada Israelului în România. Alături de Marian Hurducaș în studio au fost colegii săi de Upgrade 100, Smarand Heroiu și Radu Puchiu, pentru că fiecare dintre ei au fost pe scenă fie în postura de host sau moderator, fie în backstage ca organizator.  SMARANDA HEROIU este director Executiv al UPGRADE 100, care activează în mai multe domenii – de la business operațional, la climate change, antropologie digitală și consultanță pe comunicare în organizații internaționale. Ocazional, susține conferințe despre transformare digitală, și schimbările sociale din viitor. Smaranda este colega de scenă a lui Marian Hurduacaș de 3 ediții încoace, amândoi sunt gazdele IQ Digital Summit. Smaranda a și moderat 2 sesiuni de Q&A, una cu Bruce Diaisley, fost VP of Twitter - astăzi X.com și YouTube UK, iar cealaltă cu Rich Mullholand, strategul de business venit tocmai din Africa de Sud și care a luat cele mai multe aprecieri din partea publicului. Radu Puchiu este expertul nostru în e-guvernare, moderator al seriei Digitalination by Upgrade 100 și ASPEN Institute România. Radu este și antreprenor, a pus recent bazele Tinia, start-up în domeniul energiei care are la bază tehnologia blockchain. La Timișoara, la fel ca și-n celelalte orașe înc are am ajuns cu acest format unic de eveniment, a fost responsabil de Digitalination... Live on Stage. După cum spuneam și pe scena de la Timișoara, nu am fi avut amploarea și ”the local intelligence” fără sprijinul și deschiderea echipei de la CoWork Timișoara și Timișoara Startups - cărora le mulțumim foarte mult pentru implicare.  - Despre IQ Digital - Conceptul IQ DIGITAL a fost gândit de echipa Upgrade 100 alături de George – inovație BCR. Proiectul educațional tip hybrid media cuprinde evenimente, podcasts, newslettere, online publishing, video short & long form – și e difuzat online, dar și la radio și TV, cu scopul de a sprijini procesele de digitalizare cu care se confruntă sectorul IMM, administrația publică și comunitățile locale din România.  | VODAFONE România s-a alăturat proiectului ca technology partner odată cu ediția de la Brașov. | Secțiunea DIGITALINATION e dezvoltată și cu ajutorul Institutului ASPEN România

We all realize that video and social media can help us drive business growth, but oftentimes we lack the confidence or know-how to get started. Ken breaks it all down for us in this action-oriented training.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Ken OkazakiKen heads up Oz Media Global and loves helping businesses plan, optimize and launch their video campaigns. He specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1

We all realize that video and social media can help us drive business growth, but oftentimes we lack the confidence or know-how to get started. Ken breaks it all down for us in this action-oriented training.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Ken OkazakiKen heads up Oz Media Global and loves helping businesses plan, optimize and launch their video campaigns. He specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1

Understand your Avatar, learn how to use each social platform (and what they're for), and post 4 times a day with only 8–10 hours a month of work.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Aaron Novello17 Years in Real Estate With 2,000+ Families Served & 8 Years as a Real Estate CoachAaron began his career in 2006 right after graduating from the University of Florida. Through Elite Real Estate Coaching, he currently coaches 100+ top real estate agents in North America. Aaron joined eXp Realty in 2022 and in less than a year has recruited over 100 agents. Aaron uses his mastery of sales skills, systems, and extensive market knowledge to impact agents globally.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1

Understand your Avatar, learn how to use each social platform (and what they're for), and post 4 times a day with only 8–10 hours a month of work.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Aaron Novello17 Years in Real Estate With 2,000+ Families Served & 8 Years as a Real Estate CoachAaron began his career in 2006 right after graduating from the University of Florida. Through Elite Real Estate Coaching, he currently coaches 100+ top real estate agents in North America. Aaron joined eXp Realty in 2022 and in less than a year has recruited over 100 agents. Aaron uses his mastery of sales skills, systems, and extensive market knowledge to impact agents globally.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1

Drawing on research from the top real estate teams in the nation, you'll get actionable insights and how these can be adapted to transform your business.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Stacie Peterson20+ Years in Real Estate With 2,000+ Families Served & 10+ Years as a Real Estate CoachStacie dedicates her time, energy and resources to coaching agents & team leaders to grow their businesses through systems and leverage. She grew her own real estate team from 0-300 sides on the back of a shifting market in a city of 150,000 people. She later sold that team for a 7-figure valuation and went on to grow her cloud-based brokerage to 600+ agents in just two years.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1

Accountability changes EVERYTHING in your business. In this episode, John tells us what we need to know.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio – John Mikesh20+ Years In Real Estate With Over 3,000 Families ServedSince 2002, John has been a single agent, a team leader with RE/MAX and also launched his own top performing independent, called ROOST Real Estate He was also a founding member of the Cinc lead gen platform, part owner in a title company, managed a mortgage brokerage and founded Prospector Coaching.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1

Breaking into the luxury market can be intimidating, but Janie will break it down in a way to inspire you and give you confidence to take advantage of the current economic environment to do just that.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio – Janie Coffey25+ Years in Real Estate, Development & ConstructionJanie was Exec VP for a Sotheby's affiliate for 3.5 years, selling more than $2B in sales annually. She also opened the Southeast Florida market for Compass in 2018. Janie was selected as one of the Top 100 Most Influential people in real estate by Inman News and teaches luxury real estate sales and marketing. She is now helping to craft eXp Realty's new Luxury Division.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1

Breaking into the luxury market can be intimidating, but Janie will break it down in a way to inspire you and give you confidence to take advantage of the current economic environment to do just that.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio – Janie Coffey25+ Years in Real Estate, Development & ConstructionJanie was Exec VP for a Sotheby's affiliate for 3.5 years, selling more than $2B in sales annually. She also opened the Southeast Florida market for Compass in 2018. Janie was selected as one of the Top 100 Most Influential people in real estate by Inman News and teaches luxury real estate sales and marketing. She is now helping to craft eXp Realty's new Luxury Division.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1

Deep dive into high level conversion practices from one of the best in the industry, including scripts and a roadmap to getting a 10X return on every dollar spent on lead generation.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Dan Jones12 Years in Real Estate With 2,000+ Families ServedDan started his career on Lars' team as an inside sales agent and quickly moved to outside sales and became a top producer. Dan started his own team in 2014 and quickly scaled from 60 sides as a solo agent to 300+ sides while exiting production in the process. His superpowers are in lead conversion and management, as well as building a culture of productivity on his team.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1

Deep dive into high level conversion practices from one of the best in the industry, including scripts and a roadmap to getting a 10X return on every dollar spent on lead generation.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Dan Jones12 Years in Real Estate With 2,000+ Families ServedDan started his career on Lars' team as an inside sales agent and quickly moved to outside sales and became a top producer. Dan started his own team in 2014 and quickly scaled from 60 sides as a solo agent to 300+ sides while exiting production in the process. His superpowers are in lead conversion and management, as well as building a culture of productivity on his team.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1

Deep dive into high level conversion practices from one of the best in the industry, including scripts and a roadmap to getting a 10X return on every dollar spent on lead generation.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Dave Hooke20+ Years in Real Estate With 2,000+ Families ServedThe Dave Hooke Team closed 350 transactions last year with $3M GCI and a 33% profit. Dave hasn't met with a client in over 5 years, and attends one 90-min meeting each week to support the leaders that run that business. Dave succeeds in his business through rock solid systems and great people. He is most passionate about his faith, family and ministry.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1

We all know, keeping in touch with your database is the heart of a big referral based business. In this two-part episode, you'll get the blueprint for a systemized database 60 touch program that can scale your business to net a million.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Dave Hooke20+ Years in Real Estate With 2,000+ Families ServedThe Dave Hooke Team closed 350 transactions last year with $3M GCI and a 33% profit. Dave hasn't met with a client in over 5 years, and attends one 90-min meeting each week to support the leaders that run that business. Dave succeeds in his business through rock solid systems and great people. He is most passionate about his faith, family and ministry.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1

Auf dem Digital Summit Euregio am 24.05.2023 in Münster konnten Marcel und ich René Ahlsdorf, einen der drei Gründer von Planetary Vision, interviewen. Darüber haben wir uns unterhalten: (00:00:00) Intro. (00:00:48) René stellt sich und Planetary Vision vor. (00:08:00) Inwiefern spielen Daten eine zentrale Rolle? (00:13:10) Inwiefern spielt KI eine zentrale Rolle? (00:20:23) Inwiefern ist das ein Business und Investment Case? (00:31:28) Datenschutz? (00:32:48) Abschluss. ------------------------------------ Weiterführende Informationen: ► Digital Summit Euregio: https://digital-summit.eu/ ► Planetary Vision: https://www.planetary.vision/ ► LinkedIn René: https://www.linkedin.com/in/rene-ahlsdorf/ ► LinkedIn Bernard: https://www.linkedin.com/in/bernardsonnenschein/ ► LinkedIn Marcel: https://www.linkedin.com/in/marcel-windau-7841b3195/ ► Registriere dich als (Senior) Expert bei Datenbusiness: https://33otk8vuqep.typeform.com/to/zCiNlAHj

Invitatul lui Marian Hurducaș este Cosmin Alexandru. Are o experiență de peste 30 de ani ca antreprenor, CEO, consultant, team coach și lector. A înființat și condus GfK România, cea mai mare companie de cercetare de piață din țară apoi a oferit consultanță în branding, strategie și transformare organizațională. În ultimii ani s-a specializat în programe de dezvoltare a echipelor performante pentru organizații multinaționale și companii antreprenoriale locale folosind o metodologie creată la Harvard Univeristy. Din 2012 predă un curs de leadership în programul de Executive MBA al Bucharest International School of Management, în parteneriat cu Maastricht School of Management, iar din 2016 e co-fondator, decan și team coach la prima facultate de antreprenoriat din Sud-Estul Europei – The Entrepreneurship Academy. Alături de asociata lui, Raluca Răschip, susține un podcast dedicat performanței în echipe, sub numele ⁠Teamology Institute⁠. Subiectele din această ediție: echipe și organizații antifragile - de altfel și titlul prezentării și traingului pe care Cosmin Alexandru îl va susține la IQ Digital Summit Cluj, munca de la distanță și rezistența la schimbare.  “Echipe Și Organizații Antigragile” este totodată și numele Masterclass-lui susținut de invitat în cadrul Bucharest International School of Management.  De ce să vii la IQ Digital Summit Cluj Cel mai amplu IQ Digital Summit din serie va avea loc la Cluj pe 14 iunie. Îți poți rezerva bilet GRATUIT aici. Tot aici găsești agenda și numele experților internaționali care vor urca pe scenă. Printre numele prezente: Martin Ford – cunoscut futurist și autor a patru cărți de referință legate de impactul tehnologiei în societate, Paul Roetzer – autor a trei cărți importante în industria de comunicare, totodată fondator al Marketing AI Institute și Olivia Gambelin – consultant, speaker și autoare în noul domeniu al eticii pentru inteligența artificială Bogdan Putinică - general manager Microfost România & Moldova IQ Digital Summit este un concept pe care Upgrade 100 îl dezvoltă alături de George by BCR de aproape 2 ani și care îl are drept partener de tehnologie, începând cu ediția de la Brașov, pe Vodafone. Ediția de la Cluj a fost posibilă și datorită implicării comunității Transilvania Digital Innovation Hub și a clusterelor Transilvania IT, AgroTransilvania și Mobilier Transilvan - le suntem recunoascători că pun umărul la transformarea digitală a României și a mediului său de business. 

Chris is a serial entrepreneur who has successfully invested in and launched eight businesses, two of which have been acquired. As one of the creators of the wildly popular and recently acquired Gentleman's Box, a high-end subscription box for men, Chris has spoken to aspiring entrepreneurs and established industry professionals at events like Digital Summit, SubSummit and several academic institutions such as Columbia Business School and George Washington University. His strong business acumen and understanding of the role of marketing and branding solidify him as a leading force in the realm of entrepreneurs. Propelled by the notion that you can always give back, Chris regularly supports emerging brands by investing in and mentoring individuals and companies that lead with purpose over profit.In This Conversation We Discuss: [00:00] Intro[00:51] What is SubSummit?[01:22] The start of Chris's entrepreneurial journey[02:32] The tech they used for Gentleman's Box[03:10] Launching own brand vs launching on a marketplace[04:20] Relationships and experiences before platforms[05:19] Amazon is always your competitor online[06:19] 3 things you should provide as a subscription[06:44] Finding the initial customers for Gentleman's Box[07:45] Identifying the customer most likely to purchase[08:27] Figuring out where your customers attention is[09:17] Being “obsessed “ at your customer[09:47] Entrepreneurs should ask what the customers want[10:38] The point where you let the customers decide[11:51] How to implement a recurring revenue model[13:21] Example: subscription for a streetwear brand[13:53] An example from the customer's perspective[14:39] Things to look forward to SubSummit 2023[15:50] SubSummit's Hosted Buyer Program[17:05] Learn all about subscription models in SubSummit[17:54] There are so many resources to help you grow[18:19] Sometimes, the only barrier you have is yourselfResources:Subscribe to Honest Ecommerce on YoutubeThe world's largest meetup of subscription, membership, & recurring revenue brands subsummit.comGet your Tickets to SubSummit subsummit.com/ticketsConnect with Chris linkedin.com/in/chrisgcertifiedIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Is money the real measure of a person's success or is there more to life than that?In this episode of Push To Be More, Matt is joined by Chris George who debunks the misguided notion that success is solely based on financial gain. Chris reflects on how he shifted his mindset to find true passion and love in doing what he loves and shares the importance of identifying what success truly means for you. Tune in to discover Chris' insights into staying motivated and consistent to achieve true success!Here's some of the great stuff that we cover in this show:Chris discusses his passion for giving back by speaking at different universities and inspiring college students to identify what they're good at and move forward with that. He emphasizes the importance of finding true passion and love in your work and identifying what success means to you, rather than believing that making a lot of money equates to success. Success for Chris is measured in four areas: health, career, friendships, and family. He checks in with these areas daily and if they are all in the green, he considers himself successful. He sees past experiences, even divorce, as learning experiences that have led him to where he is now in his career and personal life.Chris believes that giving back is the fifth element to his personal list of important values, and it is what fuels his heart the most. He believes in the importance of giving more than taking. Chris says that staying motivated comes naturally to some people and they don't need external motivation. For others, it's important to find inspiration, but the key is to figure out what you're good at and double down on it. Consistency and building habits are crucial for staying motivated, and ultimately, if you want something, you have to go out and get it yourself.Chris recharges his batteries by spending time with people who have nothing to do with work or business. He also plays sports and loves to find peace in the moments when work is not on his mind.-----------------------ABOUT CHRISChris George is a successful serial entrepreneur who's launched and managed seven businesses, including Gentleman's Box and Subscription Trade Association (SUBTA). He's also the founder of Certified, a streetwear brand on a mission to donate 100M meals to Feeding America through its signature line of hoodies. Chris is a sought-after speaker who's shared his insights on entrepreneurship and business at events like Digital Summit and SubSummit, and he hosts a video series, No Excuses with Chris G., featuring notable guests like Gary Vaynerchuk and Ryan Hogan. Chris is passionate about giving back and regularly supports purpose-driven businesses and initiatives.-----------------------For complete show notes, transcript and links to our guest, check out our website: www.pushtobemore.com.

Christina Garnett, Principal Marketing Manager, Offline Community and Advocacy, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss 2023 marketing trends and what's new for HubSpot. Listen Now on EventUp! Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  CHRISTINA GARNETTAward-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans.Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.She is the Principal Marketing Manager - Offline Community & Advocacy @t HubSpotYou can follow Christina on Twitter (@ThatChristinaG) or on LinkedIn (https://www.linkedin.com/in/christinamgarnett/) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

SEASON: 2 EPISODE: 14Episode Overview:Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omni-channel customer experiences, brands are faced with a dilemma. Build the foundation for the future of customer relationships or lose relevancy in a crowded market. Doing this, however, is not without its challenges.While many enterprises are engaged in digital transformations in order to modernize and anticipate future changes, these efforts are often fraught with challenges and many fail to deliver the results promised. To help us understand how to create a world-class customer experience, is bestselling author, speaker, and consultant, Greg Kihlström. Guest Bio: Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He has worked with some of the world's top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware. He earned his MBA from Quantic School of Business and Technology and is a member of the School of Marketing Faculty at the Association of National Advertisers. He currently serves on the University of Richmond's Customer Experience Advisory Board and the Workhouse Arts Foundation Board as Chair of the Marketing Committee. Greg has had multiple best-selling books, including his Agile Brand Guides series on marketing technology platforms and practices. His eleventh and most recent book, House of the Customer (2023) discusses the 1:1 personalized customer experience of the future, and how brands can organize the people, processes, and platforms that enable it. Meaningful Measurement of the Customer Experience (2022), provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. His award-winning podcast, The Agile Brand with Greg Kihlström, launched in early 2019, discusses brand strategy, marketing, and customer experience with some of the world's leading experts and leaders.Greg is a contributing writer to Fast Company, Forbes, MarTech, and CMSWire, and has been featured in publications such as Advertising Age and The Washington Post. Greg has been named a 2022 Top 10 Marketing and Customer Experience Thought Leader by Thinkers 360, was named one of ICMI's Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He's participated as a keynote speaker and panelist at industry events around the world including Internet Week New York, Internet Summit, DigiMarCon, Digital Summit, EventTech, MarTech, SMX Social Media, and VMworld. He has guest lectured at several colleges and universities including VCU Brandcenter, Georgetown University, Duke University, American University, University of Maryland, Howard University, and Virginia Tech.Resource Links:Website: https://www.gregkihlstrom.com Product Link:

We discussed a number of things including:1. Ty's career journey2. How SM and LinkedIn can be used for different goals  3. What's working well on LinkedIn right now; insights from new research4. What entrepreneurs get wrong when using social media + LinkedIn5. Trends to keep an eye out for Ty is Director, Market Engagement, The B2B Institute at LinkedIn, a think tank funded by LinkedIn studying the future of B2B marketing and decision making. She is also Co-Founder of TransformHer, the premier conference for professional women of color and allies in technology.  With research, Ty engages and educates the industry in partnership with the leading marketing effectiveness thinkers and organizations such as Cannes Lions, ANA, and IPA to help better define the category, and drive growth.  Ty is passionate about connecting people with information needed to make intelligent decisions, sharing research to help marketers be more productive and successful with a bit of humor. An award-winning marketer, international speaker and two-time Olympic Trials qualifier in the 800 meters, Ty is a top B2B marketing influencer teaching B2B marketing as well as leadership and diversity, equity and inclusion.  Marketers benefit from Ty's marketing experience at Google Inc, consulting within IBM as a social business manager and leading her own B2B consulting practice where she authored "Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing". Beyond marketing, Ty served as the President of LinkedIn's Black Inclusion Group (BIG) for several years.  Today, Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives, experts, and pioneers in technology. Ty is a frequent industry and academic speaker on the marketing circuit, having appeared at INBOUND, Adweek, Festival of Marketing, ADCOLOR, Marketing Society Changemakers, Ghana Tech Summit, Adobe Summit and the Digital Summit events to name a few. In her career, she has delivered marketing education to thousands.

Welcome to the What's Next! podcast with Tiffani Bova. I'm excited to share this conversation with Mindy Weinstein who shares her personal philsophy and corporate experience with consumer psychology. Mindy Weinstein is the founder and CEO of Market MindShift, as well as a national speaker, trainer, and digital marketing strategist. She has worked with and trained companies of all sizes. Throughout her career, Mindy has trained such companies as Facebook, The Weather Channel, World Fuel Services, Hampton Products, Putman Media and more. Other digital marketing agencies come to Mindy to learn the latest trends, concepts and methodologies. Mindy has been named as one of the top women in SEO and has presented at such conferences as Digital Summit, Pubcon, SMX, the SEJ Summit and more. She is an Ask the SEO Expert columnist for SearchEngineJournal.com. Mindy has often appeared in the media, with television interviews that aired on Fox, NBC and ABC as well as various other multimedia platforms. Mindy is the author of “The Power of Scarcity: Leveraging Urgency to Influence Customer Decisions” (McGraw Hill). She is also the host of Persuasion in Business, a podcast that dives into a persuasion-related concepts and provides real-world application for businesses.   THIS EPISODE IS PERFECT FOR… anyone in consumer finance, marketing, retails, sales, or really any position that   TODAY'S MAIN MESSAGE… consumer psychology is about understanding and listening the thoughts and perspectives of your customers, so you have to keep an eye on the digital conversations happening on social media and online platforms, but you can't forget about the direct contact modes from the sales team and customer service representatives.     WHAT  I  LOVE  MOST… Scarcity mindset is hardwired into the human mind, but we can harness our basic instincts and use this power for good to build community and make better decisions for ourselves!     Running time: 30:25 Subscribe on iTunes     Find Tiffani on social: Facebook Twitter LinkedIn Instagram   Find Mindy online: Website Facebook Twitter LinkedIn   Mindy's Book: The Power of Scarcity

Salutare și bine că te-am regăsit la o nouă ediție de Upgrade 100 Podcasts! Are la bază emisiunea Upgrade 100 Like Talks care se întâmplă în fiecare luni la Radio Guerrilla, de la ora 19:00. Această ediție are două părți și e împărțită după cum urmează: 1. Prima parte a fost alocată de Marian Hurducaș - moderator și host - unei retrospective de IQ Digital Summit Brașov pentru să săptămâna trecută echipa Upgrade 100 a pus literalmente în scenă a treia partea cu public am poveștii IQ Digital care a început anul trecut, pe vremea asta, într-un studio TV; pun pariu că ai cam uitat că acum un an încă mai aveam reguli stricte pandemice. Radu Puchiu, colegul din Upgrade 100, moderator Digitalination și expert e-guvernare a fost în studio și alături de Marian a făcut un review al ideilor care merită date mai departe după ce au fost expuse de către speakerii Andreas Ekstrom, jurnalist tech și autor de carte, dau ca referință The Google Code, Iulian Stanciu, președinte executiv eMag, Sergiu Manea, CEO BCR și Achilleas Kanaris, CEO Vodafone România, Matthew Griffin, futurologul care vrea vrea să și repare viitorul nu doar să-l prezică, primarul Brașovului, Allen Coliban, Sabin Sărmaș, președintele comisiei de IT & C din Camera Deputaților și, au mai fost pe scenă Ionuț Țața, antreprenor și consultant în inovare alături de 5 alți antreprenori locali care fac segmentul de business brașovean să se învârtă. 2. A doua parte a fost rezervată noii noastre sărbători naționale: Black Friday! Din primele date pare că românii au fost mult mai cumpătați anul ăsta cu achizițiile față de anii precendenți. Raluca Radu, country manager Answear.ro, s-a alăturat discuției din studio și a explicat cum au arată cifrele din acest an de Black Friday chiar din mijlocul evenimentelor. Upgrade 100 Like Talks care se întâmplă în fiecare luni la Radio Guerrilla, de la ora 19:00.

Michael King is Founder of iPullRank, a digital marketing agency focused on SEO and Content Strategy that has generated over $1 billion dollars in incremental revenue for global brands like MGM Resorts, American Express, Etsy, Nordstrom, and Adidas. He is also known as Mic King, the musical artist/rapper. And he's also a worldwide speaker at global events such as SXSW, MozCon, SMX, Digital Summit, and Inbound. We discuss how Michael got into the SEO side of the business, how he built his own agency, how he reconciled getting a "day job" and still pursuing his musical career, and his latest album. __________ We Need To Be Doing That is a HEARTLENT Group Production https://www.weneedtobedoingthat.com

Deena Tearney and Mary Moss, Regional Manager at DocuSign with 30+ years of experience in selling enterprise software talk on challenges the public sector faces and DocuSign solutions . As clients slowly adapt from a manual process to digitization of documents Mary shares solutions DocuSign provides as a full suite CLM digital platform in addition to their bread and butter, pioneering of the e-signature. 

Yesterday, I when to the Digital Summit in Raleigh, where I helped out with the AMA Triangle booth (American Marketing Association - Raleigh chapter). It was a great day filled with meeting new people, and I found some time to catch a few partial sessions. One of the sessions talked about your brand and asked the question, "Has your Brand Voice evolved with your ever-changing business?" Many business people are in search of a simple answer to complex problems. Although it can be simple sometimes, I have found that complex problems often have complex solutions. In other words, it can be a series or system of simple solutions bundled together to solve complex problems. So how do you explain that so people get how your solution is simple for them and solves their complex problems? I suggest you do three things. Use Empathy - If you can help your reader, listener, or watcher feel like you understand their problem, then you become an ally versus an adversary (just trying to sell them another failed solution.) Use Simplicity & Brevity - If you can boil down the complex to a simple concept people feel like the solution is easy! Use Your Own Voice - DEmpathy, simplicity, and brevity need for you to have "been there, done that." That means that you have personal experience with their problem. Do you remember the TV show "Name That Tune"? People could guess a song based on clues and only a few notes (often 1-3.) "That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains." - Steve Jobs In this episode, we will discuss how to evolve your brand voice to adapt to the ever-changing business environment, and name that tune in 1 note! Want To See How To Market BETTER? - Click Here

Content Intel sits down with Cate Waters, Optimizely's Enterprise Account Executive & Content Management Strategist, to talk about her recent presentation that she gave at a Digital Summit on how to steadily improve your digital results incrementally.

This week on the podcast Michelle and CL link up in person for the first time to recap Michelle's experience at Dallas Digital Summit, how companies can validate their diversity, and recent headlines in the 'Great Resignation'.  Fresh from her trip to Dallas Digital Summit, Michelle recounts some of the highlights at the conference. As an observer, she noticed there were several opportunities for people may want to present.  In recent months, many corporations have found themselves turning a corner when it comes to diversity. Two of the companies in particular Papa John's and Tommy Hilfiger have made big changes in the way they have presented their image. Papa John's has gone all-in on Shaquille O'Neal as the face of the pizza brand. It's a move to show that not everyone at the company thinks like the founder and former chairman John Schnatter.  In the late '90s, an internet rumor was started about Tommy Hilfiger making racist remarks via email and on an Oprah show caused enough a strain to the relationship the brand had with the black community. As more information was able to be verified by the company, they also are putting in work with their Fashion Frontier Challenge. The recent set of winners are as diverse it could be with causes that are bigger than just being the flyest thing on the rack. As someone who is known for her knowledge about diversity in the workplace, Michelle shares how corporations can validate the work they are doing to sustain trust with the community. Then she gives a framework that makes can help your company have a healthy and inviting environment for current and prospective employees. We end by looking at a recent Insider article that highlights the struggles people of color are experiencing having during the great resignation. Everyone is not as fortunate to stand against less than perfect work conditions or mentally draining environments. People still have bills and kids and it's harder for some. We reflect on being fortunate to be planning for times like this and even waiting for the right opportunity. Everyone wants to quit but it's never a good time.   Thanks for listening Sources https://www.insider.com/people-of-color-arent-quitting-like-the-great-resignation-suggests-2021-12 AAMA Contact Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Merchandise: https://marketing-for-the-culture.creator-spring.com/ YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou

Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the names of his successors or partners for that matter? Why do some leaders get all the glory, and some none at all? Donnetta Campbell, Founder of TheSocialArchitects, LLC (www.thesocialarchitects.co), has created a unique social media architecture and methodology that delivers authentic social engagement for brands, institutions, and senior leaders. She developed and orchestrates a powerful "peer-to-peer" influencer leadership, specializing in "earned-influence" personal brand building and guiding corporate digital platforms through her #SocialPR™. She fuels her eco-system with over 300 top influencers and offers clients an influential reach into social's key networks. Brand partners, including SAP, NASDAQ, A+E Networks, Bloomberg Images, Innovation Enterprise, Power Shift Forum, Crowe Horwath and The Harry Walker Speakers Agency are embracing her unique models, SocialPR™, SocialDolby™, and SocialHR™ to optimize their impact. To date, Donnetta's strategic initiatives have generated over 8.7 billion impressions for more than 350 personal brands and 100 events. She is passionate about educating groups regarding Social Influencer Models and opens 'Innovation Enterprises Brand Innovation Summits' around the globe. She has spoken at SMW; Crowe Horwath; SAP'S Global Offices, HR and Executive Leadership Groups; Digital Summit for National Retail Federation; Advertising Club of NY; Georgetown University; Oxford University; Tribeca Disruption Innovation Awards; UCONN Business School; and CUNY Social Media Weekend. She was chosen as the Social Media Disruptor in Residence for Harvard's and Tribeca's Disruptor Foundation. For more information: •Donnetta Campbell on LinkedIn: https://www.linkedin.com/in/donnettacampbell •The Social Architects: www.TheSocialArchitects.co •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the top reasons for marketing as a whole is branding and brand awareness. And in a digital world, without a Digital Brand all other marketing efforts can struggle.But what exactly is a Digital Brand and who needs one. Just businesses? Individuals? Products even?My guest this episode is a sought-after strategist, thought-leader, and influencer. He is the Founder & CEO at Digital Delane, a full-service digital agency, and the Founder of Digital Branding Institute.He frequently delivers talks around the country advancing the practice of digital branding.He's known for making complex digital branding strategies accessible as he speaks at marketing conferences including Digital Summit, Social Media Marketing World, Content Marketing World and more.To help us gain clarity and learn more about Digital Branding, it's my pleasure to welcome to the podcast, Juntae DeLane.Conversation points: Juntae, we've crossed paths a few times while speaking at marketing events, probably before we even met each other. One of the topics of yours that I enjoy hearing your insights on is Digital Branding. What is your definition of a “Digital Brand”? How do you start the process of creating or mapping out a Digital Brand? If we already have a Digital Brand, what can we do to optimize our existing digital brand? I noticed some great content on your website in the form of checklists for Digital Branding. Those checklists are different for Small Businesses, or Attorneys, Physicians, Consultants, etc.Can you give us some common checklist items that you might find in each of these guides?A few months back you developed an event called the Digital Brand Summit. You managed to gather some top level speakers to pull off a virtual event, even before the pandemic.  Can you tell us about what it was like to develop the event? How did you attract top speakers How did you attract attendees? What were some of your goals in creating a great user experience? We are both speaking at Digital Summit in Atlanta next week. Which will be before this podcast is released.In your session you are talking about Ways to Readjust Your Content Marketing Plans for 2022. Of course if you are talking about content marketing, I'm all ears.Tell us some of the adjustments you think marketers should make to their plans (and budgets) for 2022.Thanks to the listeners. If you're listening to the podcast and want to also “see” Juntae and I,  - video of this podcast and OTHERS are available in the podcast section of ContentMonsta.com.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Elections require a delicate balance of transparency and privacy. You want your members to know and trust the process and the results. But sometimes you also want to protect the privacy of individual choices. There's also the chance of human error if making a group decision the old-fashioned way: by a show of hands, or by counting scraps of paper. That's why Pete Westerhaus and Tony Hoff are with us today to talk about the benefits of using an electronic balloting system like the one Survey and Ballot Systems offers. Their DirectVoteLive platform is a cloud-based system of conducting elections or voting on initiatives. Pete, an account manager for Survey and Ballot Systems, and Tony, their marketing director, explain how software like DirectVoteLive makes balloting in any size association easy, quick, and most importantly, secure. This is a topic we've never broached before, but given the larger climate these days, we felt it was important to address, if only to get associations thinking about the integrity of their own elections and decision-making processes. Interested in appearing on the podcast? Want to suggest an idea for an episode? Email Kelly Clark at kclark@naylor.com! ASAE's Annual Meeting is Aug. 13-18! While we're disappointed we can't meet everyone in person this year, we hope the online format means many of you will be able to tune in again for a few days of education, networking, and fun. We'll have a team in attendance online and we hope to chat with you about our member engagement and non-dues revenue solutions. Our Chief Revenue Officer Walt Phillips will lead what's sure to be an intriguing Q&A session with the dynamic Baratunde Thurston for the opening keynote. Join us for an Action Lab to talk about how your association will strategically plan in our next normal. If you're going to be there for the education sessions, check out Digital Summit's Senior Sales Director Cedric Fellows's Express Talk on Monday, August 16 titled, "Will Your Sponsors Succeed at Your Next Virtual Event?" It's a 20-minute talk about ways you can improve your sponsorship offerings for virtual and hybrid conferences. We'll see you online August 13-18!