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Corey is an author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him the recipient of the KCDMA 2019 Marketer of the Year award.In addition to leading VOLTAGE, he has served as an officer on the global trade association board. He also previously led a local initiative in Kansas City, founding the KC Search Marketing Conference, and prior to that, co-hosted a local marketing and tech radio show.He is currently a contributor to Search Engine Journal, Search Engine Land, and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics, including at SMX and Digital Summit events.Corey has created the START Planning process featured in his new Amazon best-seller book, the Digital Marketing Success Plan, which you can find at thedmsp.com.Connect with Corey here: https://www.linkedin.com/in/coreymorris/https://www.facebook.com/digital.coreymorrisDon't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12-1:30 pm EST here: https://networkacademy.kartra.com/page/LinkedIn101
Creating great content isn't about waiting for inspiration — it's about building a system that works. In this episode, I'm joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your content strategy and offer real-world examples of how to turn strategy into scroll-stopping storytelling. Key Takeaways:// Great content doesn't happen by accident — it's built through a clear system.// The Focus + Format framework helps you consistently generate content ideas by pairing what you want to say with how you'll say it.// Emotional storytelling and humor significantly boost engagement — even in B2B marketing.// "Heartstrings loosen purse strings" — tapping into emotional storytelling can increase brand engagement by 40%.Connect with Ally: LinkedIn | InstagramConnect with Rob: LinkedIn | Tik TokDownload the Content Planning System from Melanie Deziel: Download NowAttend Digital Summit Near You: Conference Website____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Influencer marketing isn't what it used to be. Brands are shifting from chasing big names to working with highly engaged niche influencers. So how do you find the right influencers and create partnerships that actually drive results? I'm joined by influencer marketing expert Sherri Langburt, who's breaking down what's working now and how brands can maximize their influencer partnerships. If influencer marketing is part of your strategy, this episode is a must-listen. In this episode of the podcast, we talk about: How to measure real influence beyond just follower count Why nano & micro influencers are outperforming big names What's working in UGC & brand partnerships right now How AI is shaping the future of influencer marketing …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Sherri is the founder and CEO of BabbleBoxx, an influencer marketing agency that helps brands mix influencer strategies into their marketing plans for a true omnichannel experience. Early in Sherri's career, she created one of the first SaaS-based influencer marketing platforms, which eventually led to what would become BabbleBoxx. Her approach to marketing invites a 'slow the scroll and engage audiences' strategy by connecting hand-picked influencers across categories with companies of all sizes to execute co-sampling and signature “boxx” marketing strategies largely dependent on social content. Sherri is an excellent and experienced speaker who has received outstanding reviews for content and delivery. Sherri was the Keynote speaker at the national 2022 AMA Digital Marketing Conference. Other speaking engagements have included the Path-to-Purchase Institute - Executive Network Conference, ANA Influencer Marketing Committee Conference, Digital Summit, and CEO Club of Baltimore. She is also an avid supporter of non-profit and educational organizations, including Feeding America, G.L.A.D.D, UJA, The Ronald McDonald House, U.C.L.A., and Seton Hall University, where she lends expertise and is often a guest speaker at events. Sherri offers volunteer one-on-one business counseling to the Women's Center for Entrepreneurship of the U.S. Small Business Administration. Website: https://babbleboxx.com/ LinkedIn: https://www.linkedin.com/company/babbleboxx/ Instagram: https://www.instagram.com/babbleboxxofficial/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/350
This week, the U.S. establishes its long-awaited Strategic Bitcoin Reserve yet the charts barely move and questions remain about altcoins like ADA, XRP, and SOL. A high-profile White House Digital Summit draws big names but yields few concrete regulatory wins. Meanwhile, HyperLiquid got exploited? Not quite but we'll get into that this week and so much more. Follow Jordi on X: https://x.com/gametheorizing ------
Shahin is joined by CEO of VOLTAGE, Corey Morris, to discuss his book, The Digital Marketing Success Plan and the creation of Corey's START framework. This episode covers... How to avoid misalignmentsLarge Language Models (LLM) and SEOHow to build a solid strategy for your tactics to actually workImpostor syndrome and the future of AI About Corey... Corey is author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him recipient of the KCDMA 2019 Marketer of the Year award. In addition to leading VOLTAGE, he has served as an officer on the global trade association board. He also previously led a local initiative in Kansas City founding the KC Search Marketing Conference and prior to that co-hosted a local marketing and tech radio show. He is currently a contributor to Search Engine Journal, Search Engine Land and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics including at SMX and Digital Summit events. Corey has created the START Planning process featured in his new Amazon best-seller book, the Digital Marketing Success Plan which you can find at thedmsp.com. Resources mentioned in this episode: Sell with Authority PodcastRand FishkinWil Reynolds _________________
In this thought-provoking episode of and Double D, hosts Dave Evans and Debbie Halls-Evans sit down with the transformative Alex Belisle-Springer. Together, they navigate the power of language, the courage to self-correct, and the beauty of embracing discomfort. From redefining curiosity to exploring human equity through tartans, this conversation is a masterclass in connection and authenticity. Tune in to discover your “and” and join the ripple effect of making tomorrow better than today This week's guest is Alex Belisle-Springer Alex Bélisle-Springer (he/they) is a trans and non-binary award-winning writer, author of various ebooks, producer, and host of the Phorest FM podcast, and speaker known for their contributions to inspiring materials destined for the salon community. They have been featured in SalonEVO, Salon Today, Professional Beauty UK, Thrive Global, Authority Magazine, Future Of Everything and spoken at conferences such as the Salon Owners Summit 2024, Modern Salon's Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. Global Education Content Lead at Phorest Salon Software, he is responsible for building out and setting the tone and standard for educational content and programs across the company's channels, from elearning courses and live coaching-led masterclasses to webinars, podcasts and other related educational material. Find more about Alex here Instagram: @a.belspring LinkedIn: https://www.linkedin.com/in/alexbelislespringer/ https://www.salonownersummit.com/ https://www.phorest.com Phorest Blog https://www.phorest.com/blog/alex-belisle-springer-between-alienation-belonging/ Salon Today https://www.salontoday.com/1091185/a-transmasculine-perspective-on-diversity-equity-inclusion-and-belonging PhorestFM Podcast https://open.spotify.com/episode/1Q5gBMNbMvSbDNd6Gnco2f?si=90e704e0855d4b4b ----------------------------------------------------------------- In season 6, we explore, chat, and meander through conversation, finding out what people's and is. What's your and? The question is a great coaching one. It gets us to dig deep into meaning, why we do what we do, how we manage, what's happening, how we make choices, and why. It gets us to ponder whats my and?
A LIVE podcast recording with a CMO?? YESSS. I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building. UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all. Get your pumpkin spiced latte, and hit play. 18:02 Authenticity in Storytelling 25:14 Email List Management Strategies 29:38 Importance of a Brand Playbook 30:21 Simplifying Marketing Jargon 40:29 Launching a Community: Key Considerations 56:00 Consistency in Marketing Follow Erika: LinkedIn: https://www.linkedin.com/in/erikajoyerb/ Follow Digital Summit: LinkedIn: https://www.linkedin.com/company/digitalsummitseries Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Ce este inteligența decizională, care sunt cele 50 de motive pe care o companie de are ca să evite schimbarea sau… cum a apărut incubatorul pentru startupuri tech finanțat din bani publici, dar administrat de antreprenori? Acestea sunt doar 3 dintre întrebările despre IQ Digital Summit Oradea cu care am deschis un nou sezon de Upgrade 100 Live Talks, la Radio Guerrilla. Marian Hurducaș i-a avut alături pe Smaranda Heroiu, director executiv Upgrade 100 și Radu Hângănuț, jurnalism Euronews. Toate detaliile despre IQ Digital Summit Oradea pe iqdigital.ro
Registration for the first Hello Saints Virtual Summit is open! The summit will take place June 11th - June 20th of 2024 and will involve two dozen Latter-day Saint and Protestant presenters. And it's totally FREE! Sign up for the Hello Saints summit here: http://www.HelloSaintsSummit.com You can also go to: https://hellocreative.life/summit-2024 Special thanks to our launch partner Kurt Francom from http://leadingsaints.org Watch Hello Saints videos: https://www.youtube.com/hellosaints Support this effort: https://www.HelloCreative.life Get exclusive access to bonus content on Patreon: https://www.patreon.com/hellosaints My name is Jeff McCullough and I'm a Christian Pastor. This channel is devoted to fighting criticism with curiosity as I invite dialogue between mainstream Christians and Latter-day Saints. Are Mormons Christians? What do Evangelicals and Latter-day Saints agree and disagree about? Join me as I compare and contrast the lifestyle, culture and beliefs of Mormons and non-LDS Christians. #LatterDaySaints #LDS #Interfaithdialogue
Le Women in Digital Summit, premier sommet wallon des femmes dans la créativité numérique. Cet événement a pour objectif d'inspirer, de sensibiliser et de mieux outiller les femmes évoluant dans le monde de la tech et des industries culturelles et créatives. Delphine Jenart de l'asbl Kikk, Marine Haverland coordinatrice du WID summit et Aurélie Couvreur CEO/Directrice Générale du MIC. Merci pour votre écoute Tendances Première, c'est également en direct tous les jours de la semaine de 10h à 11h30 sur www.rtbf.be/lapremiere Retrouvez tous les épisodes de Tendances Première sur notre plateforme Auvio.be : https://auvio.rtbf.be/emission/11090 Et si vous avez apprécié ce podcast, n'hésitez pas à nous donner des étoiles ou des commentaires, cela nous aide à le faire connaître plus largement.
Upsellit Conversion Secrets Revealed Josh Model, Upsellit – The Sharkpreneur Podcast with Kevin Harrington and Seth Greene Episode 1035 Josh Model Josh Model is the Director of Business Development and Enablement at Upsellit and has 15 years of experience leading high-performance business development and sales teams. He has spent 10 years in the digital marketing/affiliate marketing space, building out high-performing sales teams and working with Fortune 500 brands in enterprise sales. Currently, Josh is working with enterprise retail and DTC brands on conversion rate optimization, and his company has helped brands drive over $500 million in 2023 alone. Josh was named the winner of the Best Publisher to Work with in 2023 by Affiliate Summit West. He is also a multiple-time speaker on stages, including Affiliate Summit and Digital Summit. Listen to this illuminating Sharkpreneur episode with Josh Model about Upsellit's secrets to conversion. Here are some of the beneficial topics covered on this week's show: - How Upsellit's technology is designed to be custom branded and unique to each brand and client. - Why their technology aims to personalize the experience of each on-site visitor. - How there have been changes in data tracking with Google, Yahoo, and iOS, making Upsellit's personalized data more valuable. - Why Upsellit's technology has shown an 8 to 10% lift in conversions for businesses they support. - How working with struggling brands and reallocating their budget for better optimization leading to increased revenue is rewarding. Connect with Josh: Guest Contact Info X @Upsellit Instagram @upsellit Facebook facebook.com/Upsellit LinkedIn linkedin.com/company/upsellit Links Mentioned: Upsellit.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Radu Hângânuț, jurnalist Euronews România, realizator The Cube, s-a aflat în studio pentru că împreună cu Marian Hurducaș a fost prezentator în cadrul celei mai noi ediții IQ Digital Summit de la Craiova - cea mai nouă ediție pe care noi, Upgrade 100, am pus-o în scenă joi, 28 martie, la Teatrul Național Marin Sorescu din Craiova. Smaranda Heroiu, director executiv Upgrade 100, Dragoș Stanca, fondatorul Upgrade 100, și Radu Puchiu, expertul nostru în e-guvernare au fost și ei pe scenp. Dar cei din urmă i-au lăsat pe Marian și Radu să fie cei dintâi, așa că le-a revenit rezumatul detaliilor memorabile lăsate în urmă de David JP Phillips, Rahaf Harfoush, Emi Gal, fondatorul Ezra, sau de către antreprenorii locali care au urcat pe scenă. Pentru că a fost și prima zi lunii și Newsletter-ul și Audioletter-ul Update 1.1 by Upgrade 100 ajunseseră deja de câteva ore bune în inboxul abonaților, emisiunea a fost împărțită în două. S-au tras concluziile de la IQ Digital Summit Craiova în prima parte și în a doua s-au analizat și câteva dintre cele mai importante știri din lumea digital & tech ale lunii martie.
Während ich diese Zeilen hier schreibe, merke ich schon wieder, wie die Aufregung in mir hochsteigt. Denn in diesem Jahr wage ich mit dem Podcast den nächsten Schritt: den Pflege Digital Summit. Das Event findet erstmalig am 24. und 25.09.2024 im Bauhaus Dessau statt und wird state-of-the-art Know-How zur Digitalisierung in der Pflege vermitteln. Anstatt großer Visionen auf einer noch größeren Bühne setzen wir auf konkrete, praxisnahe Einblicke zu erfolgreichen Digitalprojekte im kleinen, ausgewählten Kreis. Spannenden Input gibt es dabei u.a. von: - Marc Urban (Leiter IT, carpe diem) - Katja Lohmann (CEO, Pflegen & Wohnen Hamburg) - Dr. Mathias Hartmann (Vorstandsvorsitzender, diakoneo) - Clemens Raemy (Gründer, kenbi) - Bernhard Rappenhöner (CEO, Lebensbaum Care) - Ulrich Zerhusen (CEO, Zerhusen & Blömer) - Marcel Schmidberger (Gründer, voize) - Peter Voshage (Gründer, pflegemarkt.com) - Gunnar Sander (Gründer, Sander Pflege) Thematisch dreht sich alles um sprachbasierte Pflegedoku, Telematikinfrastruktur, Digitalisierung von Verwaltungsprozessen, F*ck-Ups, New Work und vieles mehr. Mehr Infos auf: pflegedigitalsummit.de
Avem o ediție aparte aici. În 28 martie, la Craiova, la Teatrul Național „Marin Sorescu” va fi locul unde se va desfășura primul eveniment tech internațional de amploare din regiune, unde speakeri internaționali se vor întâlni cu experți români, cu antreprenori tech și reprezentanți ai comunității din sudul României. Vor urca pe scenă: Rahaf HARFOUSH, Antropolog Digital & Autor de Bestseller David JP PHILLIPS, Coach și Public Speaker Emi GAL, Antreprenor Tech și Biohacker Alături de invitații speciali: Diana BRĂTUCU, Director, Școala Gimnaziala ”Traian” Craiova Cosmin GEORGESCU, CEO și Fondator, ClusterPower Alexandra OLARU, Director Legal & External Affairs, Vodafone România Ilie PANA, Fondator, Fabrica de șosete și Farmacia de Detergent Ionuț STANIMIR, Director de Marketing și Comunicare, BCR Ca de obicei, partenerii GEORGE – BCR (co-producător) și VODAFONE (partener tech) fac posibilă participarea doar pe baza unei aplicații online (nu contra cost) – deci grăbiți-vă să vă înscrieți AICI – locurile fiind limitate. Partener local este pentru această ediție și UNIVERSITATEA din CRAIOVA. Alături de Marian Hurducaș a fost Smaranda Heroiu, director executiv Upgrade 100, dar și speaker manager și co-prezentator IQ Digital. Cei doi au discutat despre ce se va întâmpla la Craiova, dari și despre speakerii internaționali și de ce momentele lor de pe scenă nu trebuie ratată.
Ditch That Textbook Podcast :: Education, teaching, edtech :: #DitchPod
The Ditch Summit may be over but we can use what we learned all year long! In this episode of the Ditch That Textbook podcast, Matt and Karly recap some of their favorite ideas shared by our Ditch Summit spotlight sponsors including tool updates, tech tips and templates you can use right away. Matt also shares ideas from his session AI in the Classroom: Today, Tomorrow, and Beyond. News and updates: Adobe Creative Express has some great updates! Matt's back in the classroom! You can follow Matt's on Twitter Twitter.com/ @jmattmiller to see some pictures, thoughts and updates Big idea: AI in the Classroom: Today, Tomorrow and Beyond How can AI help me right now? AI can give us ideas and save us time (Thought Partner). AI can be a Thinking Partner/Collaborator Example. AI can create lots of examples. Diffit.me. AI can provide feedback Curipod.com. AI can be a fantastic accessibility tool Goblin.tools Where is AI Headed? How will it impact education? Read: 6 ways to prepare students for an AI future Read: Scary Smart: The Future of Artificial Intelligence and How You Can Save Our World and The Coming Wave: Technology, Power, and the Twenty-first Century's Greatest Dilemma Tech tips: Use the audio feature in Book Creator for prereaders or those learning to read or those learning a new language. Read Growing authors: 15 ways to use Book Creator to publish student writing for more ideas. Chromebook Accessibility Features are built into the device! Learn more: Turn on Chromebook accessibility features Quick Teaching Strategies: Gamify class with BookWidgets! With some of the widgets (like pairs matching) you can have a reward word. You can make this an exit ticket where students have to show you or whisper the reward word to you as they head out the door. Record with ScreenPal for directions, for students who are absent, for a day with a substitute teacher or anytime you need to clone yourself to be in two places at once! Template of the Week: FigJam Trading Cards! Creating your own trading card is such a fun way to build community and learn about one another. Have everyone create their own card to share a picture and a little bit about themselves with one another. Read more How to use FigJam in the classroom: 20 ideas + templates - Ditch That Textbook
Welcome to the What's Next! Podcast with Tiffani Bova. As we approach the end of the year, I'm pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we're giving you another chance to hear them in this series of 2023 listener- favorite episodes! This week, we're bringing back an episode with Mindy Weinstein who shares her personal philsophy and corporate experience with consumer psychology. Mindy is the founder and CEO of Market MindShift, as well as a national speaker, trainer, and digital marketing strategist. She has worked with and trained companies of all sizes. Throughout her career, Mindy has trained such companies as Facebook, The Weather Channel, World Fuel Services, Hampton Products, Putman Media, and more. Other digital marketing agencies come to Mindy to learn the latest trends, concepts and methodologies. Mindy has been named as one of the top women in SEO and has presented at such conferences as Digital Summit, Pubcon, SMX, the SEJ Summit, and more. She is an Ask the SEO Expert columnist for SearchEngineJournal.com. Mindy has often appeared in the media, with television interviews that aired on Fox, NBC, and ABC as well as various other multimedia platforms. Mindy is the author of “The Power of Scarcity: Leveraging Urgency to Influence Customer Decisions” (McGraw Hill). She is also the host of Persuasion in Business, a podcast that dives into persuasion-related concepts and provides real-world applications for businesses. THIS EPISODE IS PERFECT FOR… anyone in consumer finance, marketing, retail, sales, or really any position where they work with others. TODAY'S MAIN MESSAGE… consumer psychology is about understanding and listening the thoughts and perspectives of your customers, so you have to keep an eye on the digital conversations happening on social media and online platforms, but you can't forget about the direct contact modes from the sales team and customer service representatives. WHAT I LOVE MOST… scarcity mindset is hardwired into the human mind, but we can harness our basic instincts and use this power for good to build community and make better decisions for ourselves! Running time: 30:37 Subscribe on iTunes Find Tiffani Online: Facebook Twitter LinkedIn Instagram Find Mindy Online: Website Facebook Twitter LinkedIn Mindy's Book: The Power of Scarcity
Tyrona Heath is a leading B2B marketer, speaker, author, athlete and community builder who explores these topics at the intersection of behavioral science, diversity, equity, inclusion and transformation. Ty is Director, Market Engagement, The B2B Institute at LinkedIn, a think tank funded by LinkedIn studying the future of B2B marketing and decision making. She is also Co-Founder of TransformHer, the premier conference for professional women of color and allies in technology. With research, Ty engages and educates the industry in partnership with the leading marketing effectiveness thinkers and organizations such as Cannes Lions, ANA, and IPA to help better define the category, and drive growth. Ty is passionate about connecting people with information needed to make intelligent decisions, sharing research to help marketers be more productive and successful with a bit of humor. An award winning marketer, speaker and two time Olympic Trials qualifier in the 800 meters, Ty is a top B2B marketing influencer teaching B2B marketing as well as leadership and diversity, equity and inclusion. Marketers benefit from Ty's marketing experience at Google Inc, consulting within IBM as a social business manager and leading her own B2B consulting practice where she authored “Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing”. Beyond marketing, Ty served as the President of LinkedIn's Black Inclusion Group (BIG). Today, Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives, experts, and pioneers in technology. Ty is a frequent industry and academic speaker on the marketing circuit, having appeared at INBOUND, Festival of Marketing, ADCOLOR, Marketing Society Changemakers, Ghana Tech Summit, Adobe Summit and the Digital Summit events to name a few. In her career, she has delivered marketing education to thousands.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer, Founder & President of Pace Public Relations, Annie Pace Scranton.Annie started the conversation by acknowledging the rapid changes in the media landscape, with traditional media outlets facing layoffs and closures. Despite these challenges, she emphasized that earned media will always hold weight and credibility, making it more meaningful than any ad or marketing campaign.Annie highlighted the importance of earned media for different types of clients. For companies seeking funding, being featured in respected publications or news programs can enhance their credibility and increase their chances of securing investments. For smaller clients looking to expand their customer base, digital placements in high-traffic websites can drive traffic to their websites and result in conversions.Beyond immediate visibility, Annie explained the long-term benefits of earned media, such as its impact on search engine optimization (SEO). Being quoted or mentioned in high domain authority websites can improve a company's reputation and attract prospective customers.However, she quickly pointed out that securing earned media is not a guarantee of overnight success. It requires additional efforts to maximize the visibility and impact of the media placement. This can include investing in SEO, creating a content calendar for social media, featuring the clip prominently on the company's website, and promoting it to the customer base through newsletters.Annie also discussed her book, "The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand." She explained that the book primarily targets students and PR communications professionals. Still, there is also a growing need for mid-level executives who may not have a dedicated PR professional or external agency. These individuals can benefit from learning PR skills to advance their careers and benefit their companies.Key Points from the Episode:Importance and value of earned mediaBenefits of earned media for different types of clientsLong-term benefits of earned media, including impact on SEOAdditional efforts required to maximize the visibility and impact of media placementsCase study of working with Andrew Yang and the Forward PartyDiscussion of Annie Scranton's book, "The Guide to Earned Media"Ongoing process of securing media placementsInsights into pitching the media and working effectively with journalists and producersAbout Annie Pace Scranton:Annie Pace Scranton is a prominent figure in the world of public relations, renowned for her role as the founder and President of Pace Public Relations, a distinguished global PR firm headquartered in New York City, NY. Scranton has established herself as a leading force in the industry with a track record of serving notable clients such as Away, Inc., Fast Company, and NewsNation. Her unwavering commitment to helping PR professionals secure meaningful placements for their companies is evident through her extensive contributions.Scranton's influence extends beyond her firm, as she frequently imparts her expertise at industry events, including Digital Summit, Silicon Slopes, Elevate, INBOUND, and Adweek. Furthermore, she plays a crucial role in shaping the next generation of PR practitioners as an adjunct professor at New York University (NYU). Annie Pace Scranton's remarkable career is marked by her dedication to elevating the field of...
În această ediție am plănuit să subliniem cel puțin 10 momente de reținut de la IQ Digital Summit Timișoara, care a avut loc în 5 octombrie la Teatrul și Opera din oraș - loc cu încărcătură simbolică și emoțională nu doar pentru Timișoara, ci pentru întreaga Românie. Pentru cei mai tineri dintre noi, de acolo a început revoluția din 1989. IQ DIGITAL Summit Timișoara, a fost a patra ediție din seria IQ DIGITAL, și a livrat celor peste 800 de oameni prezenți în sală pe parcursul întregii zile mai bine de 7 ore de conținut relevant sub formă de prezentări, interviuri și dezbateri despre digitalizarea, business, inteligență artificială și viitor. Ideile expuse pe scenă au venit de la antreprenori, autori bestselleri, speakeri internaționali și locali celebri, și chiar de reprezentanți ai autorităților publice sau din mediu academic. În premieră, organizatorii au pregătit un moment special realizat împreună cu Ambasada Israelului în România. Alături de Marian Hurducaș în studio au fost colegii săi de Upgrade 100, Smarand Heroiu și Radu Puchiu, pentru că fiecare dintre ei au fost pe scenă fie în postura de host sau moderator, fie în backstage ca organizator. SMARANDA HEROIU este director Executiv al UPGRADE 100, care activează în mai multe domenii – de la business operațional, la climate change, antropologie digitală și consultanță pe comunicare în organizații internaționale. Ocazional, susține conferințe despre transformare digitală, și schimbările sociale din viitor. Smaranda este colega de scenă a lui Marian Hurduacaș de 3 ediții încoace, amândoi sunt gazdele IQ Digital Summit. Smaranda a și moderat 2 sesiuni de Q&A, una cu Bruce Diaisley, fost VP of Twitter - astăzi X.com și YouTube UK, iar cealaltă cu Rich Mullholand, strategul de business venit tocmai din Africa de Sud și care a luat cele mai multe aprecieri din partea publicului. Radu Puchiu este expertul nostru în e-guvernare, moderator al seriei Digitalination by Upgrade 100 și ASPEN Institute România. Radu este și antreprenor, a pus recent bazele Tinia, start-up în domeniul energiei care are la bază tehnologia blockchain. La Timișoara, la fel ca și-n celelalte orașe înc are am ajuns cu acest format unic de eveniment, a fost responsabil de Digitalination... Live on Stage. După cum spuneam și pe scena de la Timișoara, nu am fi avut amploarea și ”the local intelligence” fără sprijinul și deschiderea echipei de la CoWork Timișoara și Timișoara Startups - cărora le mulțumim foarte mult pentru implicare. - Despre IQ Digital - Conceptul IQ DIGITAL a fost gândit de echipa Upgrade 100 alături de George – inovație BCR. Proiectul educațional tip hybrid media cuprinde evenimente, podcasts, newslettere, online publishing, video short & long form – și e difuzat online, dar și la radio și TV, cu scopul de a sprijini procesele de digitalizare cu care se confruntă sectorul IMM, administrația publică și comunitățile locale din România. | VODAFONE România s-a alăturat proiectului ca technology partner odată cu ediția de la Brașov. | Secțiunea DIGITALINATION e dezvoltată și cu ajutorul Institutului ASPEN România
We all realize that video and social media can help us drive business growth, but oftentimes we lack the confidence or know-how to get started. Ken breaks it all down for us in this action-oriented training.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Ken OkazakiKen heads up Oz Media Global and loves helping businesses plan, optimize and launch their video campaigns. He specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1
We all realize that video and social media can help us drive business growth, but oftentimes we lack the confidence or know-how to get started. Ken breaks it all down for us in this action-oriented training.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Ken OkazakiKen heads up Oz Media Global and loves helping businesses plan, optimize and launch their video campaigns. He specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1
Understand your Avatar, learn how to use each social platform (and what they're for), and post 4 times a day with only 8–10 hours a month of work.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Aaron Novello17 Years in Real Estate With 2,000+ Families Served & 8 Years as a Real Estate CoachAaron began his career in 2006 right after graduating from the University of Florida. Through Elite Real Estate Coaching, he currently coaches 100+ top real estate agents in North America. Aaron joined eXp Realty in 2022 and in less than a year has recruited over 100 agents. Aaron uses his mastery of sales skills, systems, and extensive market knowledge to impact agents globally.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1
Understand your Avatar, learn how to use each social platform (and what they're for), and post 4 times a day with only 8–10 hours a month of work.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Aaron Novello17 Years in Real Estate With 2,000+ Families Served & 8 Years as a Real Estate CoachAaron began his career in 2006 right after graduating from the University of Florida. Through Elite Real Estate Coaching, he currently coaches 100+ top real estate agents in North America. Aaron joined eXp Realty in 2022 and in less than a year has recruited over 100 agents. Aaron uses his mastery of sales skills, systems, and extensive market knowledge to impact agents globally.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1
Drawing on research from the top real estate teams in the nation, you'll get actionable insights and how these can be adapted to transform your business.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Stacie Peterson20+ Years in Real Estate With 2,000+ Families Served & 10+ Years as a Real Estate CoachStacie dedicates her time, energy and resources to coaching agents & team leaders to grow their businesses through systems and leverage. She grew her own real estate team from 0-300 sides on the back of a shifting market in a city of 150,000 people. She later sold that team for a 7-figure valuation and went on to grow her cloud-based brokerage to 600+ agents in just two years.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1
Accountability changes EVERYTHING in your business. In this episode, John tells us what we need to know.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio – John Mikesh20+ Years In Real Estate With Over 3,000 Families ServedSince 2002, John has been a single agent, a team leader with RE/MAX and also launched his own top performing independent, called ROOST Real Estate He was also a founding member of the Cinc lead gen platform, part owner in a title company, managed a mortgage brokerage and founded Prospector Coaching.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1
Breaking into the luxury market can be intimidating, but Janie will break it down in a way to inspire you and give you confidence to take advantage of the current economic environment to do just that.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio – Janie Coffey25+ Years in Real Estate, Development & ConstructionJanie was Exec VP for a Sotheby's affiliate for 3.5 years, selling more than $2B in sales annually. She also opened the Southeast Florida market for Compass in 2018. Janie was selected as one of the Top 100 Most Influential people in real estate by Inman News and teaches luxury real estate sales and marketing. She is now helping to craft eXp Realty's new Luxury Division.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1
Breaking into the luxury market can be intimidating, but Janie will break it down in a way to inspire you and give you confidence to take advantage of the current economic environment to do just that.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio – Janie Coffey25+ Years in Real Estate, Development & ConstructionJanie was Exec VP for a Sotheby's affiliate for 3.5 years, selling more than $2B in sales annually. She also opened the Southeast Florida market for Compass in 2018. Janie was selected as one of the Top 100 Most Influential people in real estate by Inman News and teaches luxury real estate sales and marketing. She is now helping to craft eXp Realty's new Luxury Division.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1
Deep dive into high level conversion practices from one of the best in the industry, including scripts and a roadmap to getting a 10X return on every dollar spent on lead generation.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Dan Jones12 Years in Real Estate With 2,000+ Families ServedDan started his career on Lars' team as an inside sales agent and quickly moved to outside sales and became a top producer. Dan started his own team in 2014 and quickly scaled from 60 sides as a solo agent to 300+ sides while exiting production in the process. His superpowers are in lead conversion and management, as well as building a culture of productivity on his team.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1
Deep dive into high level conversion practices from one of the best in the industry, including scripts and a roadmap to getting a 10X return on every dollar spent on lead generation.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Dan Jones12 Years in Real Estate With 2,000+ Families ServedDan started his career on Lars' team as an inside sales agent and quickly moved to outside sales and became a top producer. Dan started his own team in 2014 and quickly scaled from 60 sides as a solo agent to 300+ sides while exiting production in the process. His superpowers are in lead conversion and management, as well as building a culture of productivity on his team.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1
Deep dive into high level conversion practices from one of the best in the industry, including scripts and a roadmap to getting a 10X return on every dollar spent on lead generation.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Dave Hooke20+ Years in Real Estate With 2,000+ Families ServedThe Dave Hooke Team closed 350 transactions last year with $3M GCI and a 33% profit. Dave hasn't met with a client in over 5 years, and attends one 90-min meeting each week to support the leaders that run that business. Dave succeeds in his business through rock solid systems and great people. He is most passionate about his faith, family and ministry.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1
We all know, keeping in touch with your database is the heart of a big referral based business. In this two-part episode, you'll get the blueprint for a systemized database 60 touch program that can scale your business to net a million.The 2023 Digital Summit was THE ultimate event to find out how to grow your real estate business during uncertain economic times. Industry veterans with over 170 years of experience & close to 20 thousand families served shared their secrets & strategies. Now they're yours as well!Guest Bio - Dave Hooke20+ Years in Real Estate With 2,000+ Families ServedThe Dave Hooke Team closed 350 transactions last year with $3M GCI and a 33% profit. Dave hasn't met with a client in over 5 years, and attends one 90-min meeting each week to support the leaders that run that business. Dave succeeds in his business through rock solid systems and great people. He is most passionate about his faith, family and ministry.If you want to continue the conversation, here's what you can do to get started today:1. Subscribe to Real Estate Team Builders Podcast (https://bit.ly/2W9Cc3r)Learn real-world solutions to the challenges we face as entrepreneurs navigating the changing landscape in the real estate industry.2. Join our Private Community on Facebook (https://bit.ly/3i1FG0q)Network with growth-oriented real estate agents and team leaders who are ready to make the shift from agent to business owner just like you.3. Learn more about our NEW Graduate Program (https://bit.ly/3iJoETN)Impact-driven coaching, training, and implementation support to help you scale your business while working fewer hours. No risk. 100% results guaranteed!4. Partner with Real Estate B-School at eXp Realty (https://bit.ly/3x2zoC7)Scale your business, expand your wealth, and build massive residual income by partnering with REBS and eXp Realty.Connect with us on Social Mediahttps://web.facebook.com/RealEstateBSchool/https://www.instagram.com/realestate.b.school/https://www.youtube.com/channel/UCQb9X4jfexgj83_ms2WRZ7ghttps://www.linkedin.com/company/real-estate-b-school/https://twitter.com/RealEstateBSch1
Auf dem Digital Summit Euregio am 24.05.2023 in Münster konnten Marcel und ich René Ahlsdorf, einen der drei Gründer von Planetary Vision, interviewen. Darüber haben wir uns unterhalten: (00:00:00) Intro. (00:00:48) René stellt sich und Planetary Vision vor. (00:08:00) Inwiefern spielen Daten eine zentrale Rolle? (00:13:10) Inwiefern spielt KI eine zentrale Rolle? (00:20:23) Inwiefern ist das ein Business und Investment Case? (00:31:28) Datenschutz? (00:32:48) Abschluss. ------------------------------------ Weiterführende Informationen: ► Digital Summit Euregio: https://digital-summit.eu/ ► Planetary Vision: https://www.planetary.vision/ ► LinkedIn René: https://www.linkedin.com/in/rene-ahlsdorf/ ► LinkedIn Bernard: https://www.linkedin.com/in/bernardsonnenschein/ ► LinkedIn Marcel: https://www.linkedin.com/in/marcel-windau-7841b3195/ ► Registriere dich als (Senior) Expert bei Datenbusiness: https://33otk8vuqep.typeform.com/to/zCiNlAHj
Invitatul lui Marian Hurducaș este Cosmin Alexandru. Are o experiență de peste 30 de ani ca antreprenor, CEO, consultant, team coach și lector. A înființat și condus GfK România, cea mai mare companie de cercetare de piață din țară apoi a oferit consultanță în branding, strategie și transformare organizațională. În ultimii ani s-a specializat în programe de dezvoltare a echipelor performante pentru organizații multinaționale și companii antreprenoriale locale folosind o metodologie creată la Harvard Univeristy. Din 2012 predă un curs de leadership în programul de Executive MBA al Bucharest International School of Management, în parteneriat cu Maastricht School of Management, iar din 2016 e co-fondator, decan și team coach la prima facultate de antreprenoriat din Sud-Estul Europei – The Entrepreneurship Academy. Alături de asociata lui, Raluca Răschip, susține un podcast dedicat performanței în echipe, sub numele Teamology Institute. Subiectele din această ediție: echipe și organizații antifragile - de altfel și titlul prezentării și traingului pe care Cosmin Alexandru îl va susține la IQ Digital Summit Cluj, munca de la distanță și rezistența la schimbare. “Echipe Și Organizații Antigragile” este totodată și numele Masterclass-lui susținut de invitat în cadrul Bucharest International School of Management. De ce să vii la IQ Digital Summit Cluj Cel mai amplu IQ Digital Summit din serie va avea loc la Cluj pe 14 iunie. Îți poți rezerva bilet GRATUIT aici. Tot aici găsești agenda și numele experților internaționali care vor urca pe scenă. Printre numele prezente: Martin Ford – cunoscut futurist și autor a patru cărți de referință legate de impactul tehnologiei în societate, Paul Roetzer – autor a trei cărți importante în industria de comunicare, totodată fondator al Marketing AI Institute și Olivia Gambelin – consultant, speaker și autoare în noul domeniu al eticii pentru inteligența artificială Bogdan Putinică - general manager Microfost România & Moldova IQ Digital Summit este un concept pe care Upgrade 100 îl dezvoltă alături de George by BCR de aproape 2 ani și care îl are drept partener de tehnologie, începând cu ediția de la Brașov, pe Vodafone. Ediția de la Cluj a fost posibilă și datorită implicării comunității Transilvania Digital Innovation Hub și a clusterelor Transilvania IT, AgroTransilvania și Mobilier Transilvan - le suntem recunoascători că pun umărul la transformarea digitală a României și a mediului său de business.
Chris is a serial entrepreneur who has successfully invested in and launched eight businesses, two of which have been acquired. As one of the creators of the wildly popular and recently acquired Gentleman's Box, a high-end subscription box for men, Chris has spoken to aspiring entrepreneurs and established industry professionals at events like Digital Summit, SubSummit and several academic institutions such as Columbia Business School and George Washington University. His strong business acumen and understanding of the role of marketing and branding solidify him as a leading force in the realm of entrepreneurs. Propelled by the notion that you can always give back, Chris regularly supports emerging brands by investing in and mentoring individuals and companies that lead with purpose over profit.In This Conversation We Discuss: [00:00] Intro[00:51] What is SubSummit?[01:22] The start of Chris's entrepreneurial journey[02:32] The tech they used for Gentleman's Box[03:10] Launching own brand vs launching on a marketplace[04:20] Relationships and experiences before platforms[05:19] Amazon is always your competitor online[06:19] 3 things you should provide as a subscription[06:44] Finding the initial customers for Gentleman's Box[07:45] Identifying the customer most likely to purchase[08:27] Figuring out where your customers attention is[09:17] Being “obsessed “ at your customer[09:47] Entrepreneurs should ask what the customers want[10:38] The point where you let the customers decide[11:51] How to implement a recurring revenue model[13:21] Example: subscription for a streetwear brand[13:53] An example from the customer's perspective[14:39] Things to look forward to SubSummit 2023[15:50] SubSummit's Hosted Buyer Program[17:05] Learn all about subscription models in SubSummit[17:54] There are so many resources to help you grow[18:19] Sometimes, the only barrier you have is yourselfResources:Subscribe to Honest Ecommerce on YoutubeThe world's largest meetup of subscription, membership, & recurring revenue brands subsummit.comGet your Tickets to SubSummit subsummit.com/ticketsConnect with Chris linkedin.com/in/chrisgcertifiedIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Is money the real measure of a person's success or is there more to life than that?In this episode of Push To Be More, Matt is joined by Chris George who debunks the misguided notion that success is solely based on financial gain. Chris reflects on how he shifted his mindset to find true passion and love in doing what he loves and shares the importance of identifying what success truly means for you. Tune in to discover Chris' insights into staying motivated and consistent to achieve true success!Here's some of the great stuff that we cover in this show:Chris discusses his passion for giving back by speaking at different universities and inspiring college students to identify what they're good at and move forward with that. He emphasizes the importance of finding true passion and love in your work and identifying what success means to you, rather than believing that making a lot of money equates to success. Success for Chris is measured in four areas: health, career, friendships, and family. He checks in with these areas daily and if they are all in the green, he considers himself successful. He sees past experiences, even divorce, as learning experiences that have led him to where he is now in his career and personal life.Chris believes that giving back is the fifth element to his personal list of important values, and it is what fuels his heart the most. He believes in the importance of giving more than taking. Chris says that staying motivated comes naturally to some people and they don't need external motivation. For others, it's important to find inspiration, but the key is to figure out what you're good at and double down on it. Consistency and building habits are crucial for staying motivated, and ultimately, if you want something, you have to go out and get it yourself.Chris recharges his batteries by spending time with people who have nothing to do with work or business. He also plays sports and loves to find peace in the moments when work is not on his mind.-----------------------ABOUT CHRISChris George is a successful serial entrepreneur who's launched and managed seven businesses, including Gentleman's Box and Subscription Trade Association (SUBTA). He's also the founder of Certified, a streetwear brand on a mission to donate 100M meals to Feeding America through its signature line of hoodies. Chris is a sought-after speaker who's shared his insights on entrepreneurship and business at events like Digital Summit and SubSummit, and he hosts a video series, No Excuses with Chris G., featuring notable guests like Gary Vaynerchuk and Ryan Hogan. Chris is passionate about giving back and regularly supports purpose-driven businesses and initiatives.-----------------------For complete show notes, transcript and links to our guest, check out our website: www.pushtobemore.com.
Christina Garnett, Principal Marketing Manager, Offline Community and Advocacy, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss 2023 marketing trends and what's new for HubSpot. Listen Now on EventUp! Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.
The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT CHRISTINA GARNETTAward-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans.Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.She is the Principal Marketing Manager - Offline Community & Advocacy @t HubSpotYou can follow Christina on Twitter (@ThatChristinaG) or on LinkedIn (https://www.linkedin.com/in/christinamgarnett/) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.
SEASON: 2 EPISODE: 14Episode Overview:Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omni-channel customer experiences, brands are faced with a dilemma. Build the foundation for the future of customer relationships or lose relevancy in a crowded market. Doing this, however, is not without its challenges.While many enterprises are engaged in digital transformations in order to modernize and anticipate future changes, these efforts are often fraught with challenges and many fail to deliver the results promised. To help us understand how to create a world-class customer experience, is bestselling author, speaker, and consultant, Greg Kihlström. Guest Bio: Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. He has worked with some of the world's top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware. He earned his MBA from Quantic School of Business and Technology and is a member of the School of Marketing Faculty at the Association of National Advertisers. He currently serves on the University of Richmond's Customer Experience Advisory Board and the Workhouse Arts Foundation Board as Chair of the Marketing Committee. Greg has had multiple best-selling books, including his Agile Brand Guides series on marketing technology platforms and practices. His eleventh and most recent book, House of the Customer (2023) discusses the 1:1 personalized customer experience of the future, and how brands can organize the people, processes, and platforms that enable it. Meaningful Measurement of the Customer Experience (2022), provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. His award-winning podcast, The Agile Brand with Greg Kihlström, launched in early 2019, discusses brand strategy, marketing, and customer experience with some of the world's leading experts and leaders.Greg is a contributing writer to Fast Company, Forbes, MarTech, and CMSWire, and has been featured in publications such as Advertising Age and The Washington Post. Greg has been named a 2022 Top 10 Marketing and Customer Experience Thought Leader by Thinkers 360, was named one of ICMI's Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He's participated as a keynote speaker and panelist at industry events around the world including Internet Week New York, Internet Summit, DigiMarCon, Digital Summit, EventTech, MarTech, SMX Social Media, and VMworld. He has guest lectured at several colleges and universities including VCU Brandcenter, Georgetown University, Duke University, American University, University of Maryland, Howard University, and Virginia Tech.Resource Links:Website: https://www.gregkihlstrom.com Product Link:
We discussed a number of things including:1. Ty's career journey2. How SM and LinkedIn can be used for different goals 3. What's working well on LinkedIn right now; insights from new research4. What entrepreneurs get wrong when using social media + LinkedIn5. Trends to keep an eye out for Ty is Director, Market Engagement, The B2B Institute at LinkedIn, a think tank funded by LinkedIn studying the future of B2B marketing and decision making. She is also Co-Founder of TransformHer, the premier conference for professional women of color and allies in technology. With research, Ty engages and educates the industry in partnership with the leading marketing effectiveness thinkers and organizations such as Cannes Lions, ANA, and IPA to help better define the category, and drive growth. Ty is passionate about connecting people with information needed to make intelligent decisions, sharing research to help marketers be more productive and successful with a bit of humor. An award-winning marketer, international speaker and two-time Olympic Trials qualifier in the 800 meters, Ty is a top B2B marketing influencer teaching B2B marketing as well as leadership and diversity, equity and inclusion. Marketers benefit from Ty's marketing experience at Google Inc, consulting within IBM as a social business manager and leading her own B2B consulting practice where she authored "Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing". Beyond marketing, Ty served as the President of LinkedIn's Black Inclusion Group (BIG) for several years. Today, Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives, experts, and pioneers in technology. Ty is a frequent industry and academic speaker on the marketing circuit, having appeared at INBOUND, Adweek, Festival of Marketing, ADCOLOR, Marketing Society Changemakers, Ghana Tech Summit, Adobe Summit and the Digital Summit events to name a few. In her career, she has delivered marketing education to thousands.
Welcome to the What's Next! podcast with Tiffani Bova. I'm excited to share this conversation with Mindy Weinstein who shares her personal philsophy and corporate experience with consumer psychology. Mindy Weinstein is the founder and CEO of Market MindShift, as well as a national speaker, trainer, and digital marketing strategist. She has worked with and trained companies of all sizes. Throughout her career, Mindy has trained such companies as Facebook, The Weather Channel, World Fuel Services, Hampton Products, Putman Media and more. Other digital marketing agencies come to Mindy to learn the latest trends, concepts and methodologies. Mindy has been named as one of the top women in SEO and has presented at such conferences as Digital Summit, Pubcon, SMX, the SEJ Summit and more. She is an Ask the SEO Expert columnist for SearchEngineJournal.com. Mindy has often appeared in the media, with television interviews that aired on Fox, NBC and ABC as well as various other multimedia platforms. Mindy is the author of “The Power of Scarcity: Leveraging Urgency to Influence Customer Decisions” (McGraw Hill). She is also the host of Persuasion in Business, a podcast that dives into a persuasion-related concepts and provides real-world application for businesses. THIS EPISODE IS PERFECT FOR… anyone in consumer finance, marketing, retails, sales, or really any position that TODAY'S MAIN MESSAGE… consumer psychology is about understanding and listening the thoughts and perspectives of your customers, so you have to keep an eye on the digital conversations happening on social media and online platforms, but you can't forget about the direct contact modes from the sales team and customer service representatives. WHAT I LOVE MOST… Scarcity mindset is hardwired into the human mind, but we can harness our basic instincts and use this power for good to build community and make better decisions for ourselves! Running time: 30:25 Subscribe on iTunes Find Tiffani on social: Facebook Twitter LinkedIn Instagram Find Mindy online: Website Facebook Twitter LinkedIn Mindy's Book: The Power of Scarcity
Salutare și bine că te-am regăsit la o nouă ediție de Upgrade 100 Podcasts! Are la bază emisiunea Upgrade 100 Like Talks care se întâmplă în fiecare luni la Radio Guerrilla, de la ora 19:00. Această ediție are două părți și e împărțită după cum urmează: 1. Prima parte a fost alocată de Marian Hurducaș - moderator și host - unei retrospective de IQ Digital Summit Brașov pentru să săptămâna trecută echipa Upgrade 100 a pus literalmente în scenă a treia partea cu public am poveștii IQ Digital care a început anul trecut, pe vremea asta, într-un studio TV; pun pariu că ai cam uitat că acum un an încă mai aveam reguli stricte pandemice. Radu Puchiu, colegul din Upgrade 100, moderator Digitalination și expert e-guvernare a fost în studio și alături de Marian a făcut un review al ideilor care merită date mai departe după ce au fost expuse de către speakerii Andreas Ekstrom, jurnalist tech și autor de carte, dau ca referință The Google Code, Iulian Stanciu, președinte executiv eMag, Sergiu Manea, CEO BCR și Achilleas Kanaris, CEO Vodafone România, Matthew Griffin, futurologul care vrea vrea să și repare viitorul nu doar să-l prezică, primarul Brașovului, Allen Coliban, Sabin Sărmaș, președintele comisiei de IT & C din Camera Deputaților și, au mai fost pe scenă Ionuț Țața, antreprenor și consultant în inovare alături de 5 alți antreprenori locali care fac segmentul de business brașovean să se învârtă. 2. A doua parte a fost rezervată noii noastre sărbători naționale: Black Friday! Din primele date pare că românii au fost mult mai cumpătați anul ăsta cu achizițiile față de anii precendenți. Raluca Radu, country manager Answear.ro, s-a alăturat discuției din studio și a explicat cum au arată cifrele din acest an de Black Friday chiar din mijlocul evenimentelor. Upgrade 100 Like Talks care se întâmplă în fiecare luni la Radio Guerrilla, de la ora 19:00.
Michael King is Founder of iPullRank, a digital marketing agency focused on SEO and Content Strategy that has generated over $1 billion dollars in incremental revenue for global brands like MGM Resorts, American Express, Etsy, Nordstrom, and Adidas. He is also known as Mic King, the musical artist/rapper. And he's also a worldwide speaker at global events such as SXSW, MozCon, SMX, Digital Summit, and Inbound. We discuss how Michael got into the SEO side of the business, how he built his own agency, how he reconciled getting a "day job" and still pursuing his musical career, and his latest album. __________ We Need To Be Doing That is a HEARTLENT Group Production https://www.weneedtobedoingthat.com
Deena Tearney and Mary Moss, Regional Manager at DocuSign with 30+ years of experience in selling enterprise software talk on challenges the public sector faces and DocuSign solutions . As clients slowly adapt from a manual process to digitization of documents Mary shares solutions DocuSign provides as a full suite CLM digital platform in addition to their bread and butter, pioneering of the e-signature.
The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Yesterday, I when to the Digital Summit in Raleigh, where I helped out with the AMA Triangle booth (American Marketing Association - Raleigh chapter). It was a great day filled with meeting new people, and I found some time to catch a few partial sessions. One of the sessions talked about your brand and asked the question, "Has your Brand Voice evolved with your ever-changing business?" Many business people are in search of a simple answer to complex problems. Although it can be simple sometimes, I have found that complex problems often have complex solutions. In other words, it can be a series or system of simple solutions bundled together to solve complex problems. So how do you explain that so people get how your solution is simple for them and solves their complex problems? I suggest you do three things. Use Empathy - If you can help your reader, listener, or watcher feel like you understand their problem, then you become an ally versus an adversary (just trying to sell them another failed solution.) Use Simplicity & Brevity - If you can boil down the complex to a simple concept people feel like the solution is easy! Use Your Own Voice - DEmpathy, simplicity, and brevity need for you to have "been there, done that." That means that you have personal experience with their problem. Do you remember the TV show "Name That Tune"? People could guess a song based on clues and only a few notes (often 1-3.) "That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains." - Steve Jobs In this episode, we will discuss how to evolve your brand voice to adapt to the ever-changing business environment, and name that tune in 1 note! Want To See How To Market BETTER? - Click Here
Content Intel sits down with Cate Waters, Optimizely's Enterprise Account Executive & Content Management Strategist, to talk about her recent presentation that she gave at a Digital Summit on how to steadily improve your digital results incrementally.
This week on the podcast Michelle and CL link up in person for the first time to recap Michelle's experience at Dallas Digital Summit, how companies can validate their diversity, and recent headlines in the 'Great Resignation'. Fresh from her trip to Dallas Digital Summit, Michelle recounts some of the highlights at the conference. As an observer, she noticed there were several opportunities for people may want to present. In recent months, many corporations have found themselves turning a corner when it comes to diversity. Two of the companies in particular Papa John's and Tommy Hilfiger have made big changes in the way they have presented their image. Papa John's has gone all-in on Shaquille O'Neal as the face of the pizza brand. It's a move to show that not everyone at the company thinks like the founder and former chairman John Schnatter. In the late '90s, an internet rumor was started about Tommy Hilfiger making racist remarks via email and on an Oprah show caused enough a strain to the relationship the brand had with the black community. As more information was able to be verified by the company, they also are putting in work with their Fashion Frontier Challenge. The recent set of winners are as diverse it could be with causes that are bigger than just being the flyest thing on the rack. As someone who is known for her knowledge about diversity in the workplace, Michelle shares how corporations can validate the work they are doing to sustain trust with the community. Then she gives a framework that makes can help your company have a healthy and inviting environment for current and prospective employees. We end by looking at a recent Insider article that highlights the struggles people of color are experiencing having during the great resignation. Everyone is not as fortunate to stand against less than perfect work conditions or mentally draining environments. People still have bills and kids and it's harder for some. We reflect on being fortunate to be planning for times like this and even waiting for the right opportunity. Everyone wants to quit but it's never a good time. Thanks for listening Sources https://www.insider.com/people-of-color-arent-quitting-like-the-great-resignation-suggests-2021-12 AAMA Contact Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Merchandise: https://marketing-for-the-culture.creator-spring.com/ YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou
Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the names of his successors or partners for that matter? Why do some leaders get all the glory, and some none at all? Donnetta Campbell, Founder of TheSocialArchitects, LLC (www.thesocialarchitects.co), has created a unique social media architecture and methodology that delivers authentic social engagement for brands, institutions, and senior leaders. She developed and orchestrates a powerful "peer-to-peer" influencer leadership, specializing in "earned-influence" personal brand building and guiding corporate digital platforms through her #SocialPR™. She fuels her eco-system with over 300 top influencers and offers clients an influential reach into social's key networks. Brand partners, including SAP, NASDAQ, A+E Networks, Bloomberg Images, Innovation Enterprise, Power Shift Forum, Crowe Horwath and The Harry Walker Speakers Agency are embracing her unique models, SocialPR™, SocialDolby™, and SocialHR™ to optimize their impact. To date, Donnetta's strategic initiatives have generated over 8.7 billion impressions for more than 350 personal brands and 100 events. She is passionate about educating groups regarding Social Influencer Models and opens 'Innovation Enterprises Brand Innovation Summits' around the globe. She has spoken at SMW; Crowe Horwath; SAP'S Global Offices, HR and Executive Leadership Groups; Digital Summit for National Retail Federation; Advertising Club of NY; Georgetown University; Oxford University; Tribeca Disruption Innovation Awards; UCONN Business School; and CUNY Social Media Weekend. She was chosen as the Social Media Disruptor in Residence for Harvard's and Tribeca's Disruptor Foundation. For more information: •Donnetta Campbell on LinkedIn: https://www.linkedin.com/in/donnettacampbell •The Social Architects: www.TheSocialArchitects.co •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices
One of the top reasons for marketing as a whole is branding and brand awareness. And in a digital world, without a Digital Brand all other marketing efforts can struggle.But what exactly is a Digital Brand and who needs one. Just businesses? Individuals? Products even?My guest this episode is a sought-after strategist, thought-leader, and influencer. He is the Founder & CEO at Digital Delane, a full-service digital agency, and the Founder of Digital Branding Institute.He frequently delivers talks around the country advancing the practice of digital branding.He's known for making complex digital branding strategies accessible as he speaks at marketing conferences including Digital Summit, Social Media Marketing World, Content Marketing World and more.To help us gain clarity and learn more about Digital Branding, it's my pleasure to welcome to the podcast, Juntae DeLane.Conversation points: Juntae, we've crossed paths a few times while speaking at marketing events, probably before we even met each other. One of the topics of yours that I enjoy hearing your insights on is Digital Branding. What is your definition of a “Digital Brand”? How do you start the process of creating or mapping out a Digital Brand? If we already have a Digital Brand, what can we do to optimize our existing digital brand? I noticed some great content on your website in the form of checklists for Digital Branding. Those checklists are different for Small Businesses, or Attorneys, Physicians, Consultants, etc.Can you give us some common checklist items that you might find in each of these guides?A few months back you developed an event called the Digital Brand Summit. You managed to gather some top level speakers to pull off a virtual event, even before the pandemic. Can you tell us about what it was like to develop the event? How did you attract top speakers How did you attract attendees? What were some of your goals in creating a great user experience? We are both speaking at Digital Summit in Atlanta next week. Which will be before this podcast is released.In your session you are talking about Ways to Readjust Your Content Marketing Plans for 2022. Of course if you are talking about content marketing, I'm all ears.Tell us some of the adjustments you think marketers should make to their plans (and budgets) for 2022.Thanks to the listeners. If you're listening to the podcast and want to also “see” Juntae and I, - video of this podcast and OTHERS are available in the podcast section of ContentMonsta.com.This podcast is produced by Content Monsta - A leading producer of B2B Content.
Elections require a delicate balance of transparency and privacy. You want your members to know and trust the process and the results. But sometimes you also want to protect the privacy of individual choices. There's also the chance of human error if making a group decision the old-fashioned way: by a show of hands, or by counting scraps of paper. That's why Pete Westerhaus and Tony Hoff are with us today to talk about the benefits of using an electronic balloting system like the one Survey and Ballot Systems offers. Their DirectVoteLive platform is a cloud-based system of conducting elections or voting on initiatives. Pete, an account manager for Survey and Ballot Systems, and Tony, their marketing director, explain how software like DirectVoteLive makes balloting in any size association easy, quick, and most importantly, secure. This is a topic we've never broached before, but given the larger climate these days, we felt it was important to address, if only to get associations thinking about the integrity of their own elections and decision-making processes. Interested in appearing on the podcast? Want to suggest an idea for an episode? Email Kelly Clark at kclark@naylor.com! ASAE's Annual Meeting is Aug. 13-18! While we're disappointed we can't meet everyone in person this year, we hope the online format means many of you will be able to tune in again for a few days of education, networking, and fun. We'll have a team in attendance online and we hope to chat with you about our member engagement and non-dues revenue solutions. Our Chief Revenue Officer Walt Phillips will lead what's sure to be an intriguing Q&A session with the dynamic Baratunde Thurston for the opening keynote. Join us for an Action Lab to talk about how your association will strategically plan in our next normal. If you're going to be there for the education sessions, check out Digital Summit's Senior Sales Director Cedric Fellows's Express Talk on Monday, August 16 titled, "Will Your Sponsors Succeed at Your Next Virtual Event?" It's a 20-minute talk about ways you can improve your sponsorship offerings for virtual and hybrid conferences. We'll see you online August 13-18!
When we first began hearing a lot about “Influencer Marketing” it conjured up images of beautiful people who happened to be showing us their favorite clothing, shoes, beverage, vacation spot, or even their toothpaste.Today, we know that influencer marketing is much more.And businesses are taking note. Although, it may not be as easy as attaching a celebrity face to a product.And it also doesn't always mean marketing to consumers.B2B (or Business to Business) Marketing is also embracing influencers. And today we are going to dive into some of the nuances of B2B Influencers.My guest today is Ashley Zeckman.Ashley is the Vice President of Inprela Communications. In addition to finding innovative ways to showcase the exceptional work of her team, she drives strategy for influencer and content programs for mid-size and enterprise B2B clients. She is an influencer marketing expert and as a public speaker, she has presented at multiple events and conferences including the American Marketing Association, Content Marketing World, Digital Summit, Marketing Profs, and many others.Conversation points from this episode: Ashley, a recurring topic that I run into on this podcast is the idea that most great marketers did not set out to become marketers. So what is your story? I want to learn about B2B Influencers. Tell me your definition of a B2B Influencer and how it is perhaps different from the more common B2C influencer. Are brands doing a good job of utilizing B2B influencers? What are some of the reasons that brands partner with B2B influencers? What are some of the factors that a brand would look for in an influencer when considering partnering with them? Why do some influencer marketing attempts fail? A few years back, you gave some tips for incorporating influencer marketing into a corporate marketing strategy. What are some of those tips, and have any of these changed recently? I want to take a moment to thank you for including me in an article posted by Inprela - "8 make or break content marketing lessons from 2020" - In that article, you mentioned that before and during 2020, buyers began losing trust in brands. We all saw brands attempting to be more relatable and authentic by pivoting to topics like Inclusivity, Diversity, and Safety. I think that now, even that seems a bit insincere. What do you think? Thanks to the listeners. If you're listening to the podcast and want to also “see” Ashley and me, - video of this podcast and others are available in the podcast section of ContentMonsta.com.This podcast is produced by Content Monsta - A leading producer of B2B Content.
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