The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

We want to thank all that have supported us through 200 episodes!

After 198 episodes over the past 4 years we thought we should do something of a roundup on what we have learned about having guests, sound, tools, format, style, and also a few things that we would have done differently.

In Episode 191 we talked Making Your Own Career With Duane Forrester and covered a ton. There was something that came out of the conversation that we wanted to dive a bit deeper into and thus this episode does just that.

After some Spring travel the guys again run into issues with businesses not keeping things up to date. Get some tips and listen to them complain a bit along the way.

With Annie leading the charge we cover a large number of tools, chart types and ways that we digital marketers are not helping ourselves when it comes to reporting and dashboards.

Robyn Johnson joins to talk about Amazon SEO and how to do it properly. If you are in ecom and not yet on Amazon this is the episode for you.

Get some insights into what roles, if companies are hiring, if they are hiring for remote team members and much more from our Survey of Digital Marketing Job Trends.

Join the guys as they walk through the mistakes they see most often when it comes to Analytics and Google Analytics.

An outage for a mission critical service has the guys digging into why Redundancy for skills and services is critical for any business.

It started with a simple question and in the end we dug deep into What's Eating Duane Grape?! Learn how to move up in your career with the help of our great guest Duane Forrester.

Going beyond Keyword Research basics to dig into 201 level topics the guys cover keyword intent, leveraging hashtags, site search and more.

Zoom into Data, F1 & Storytelling in this episode that talks through some examples of using data for marketing and business operations.

When you are not the market leader in your industry creating comparisons to the leader is a tactic. This episode explores a recent example and walks through how you can do it (perhaps differently).

Cooper joins the guys and drives Dave crazy while they try and dig into the topic of documentation, processes and making sure tasks and projects are done correctly and quickly.

Join and listen for some tips on better locking down your site, securing your data better and how to spot site hacks that may hurt your SEO and more importantly those visiting your site.

A bad experience with a repair person leads Dave and Mat down a rabbit hole of empathy, protecting employees and much more.

Dave Davies joins to talk NLP, BERT vs. SMITH, Passages and what it all means for SEO and Digital Marketers.

Dig into a primer on writing a blog post, article, service page or really any type of content. The guys walk through the process of creating content from start to finish.

Gregg Finn joins the guys and digs deep into Google Ads, Google Partner Program and the Pros & Cons of Google Ads Recommendations.

Dave and Mat end the year by reviewing their favorite episodes and topics that were covered along with some guidance on how to be a guest in 2021.

Talk tool selection, process fit and where to find them for your digital marketing projects in this episode with guest Kevin Mullett.

Dave talks about two upcoming virtual conferences, the guys make predictions and talk pros/cons of virtual conferences.

In October 2020 the DOJ filed against Google along with a number of other Attorney Generals from 10 plus states. Here is the general gist of the suit: The Complaint alleges that Google’s anticompetitive practices...

Using Ocean Spray and TikTok as a spring board the guys dig into asking the question of "How Human is Your Marketing". Listen for examples and ideas on what you can do to make your own marketing more "human".

Mat talks Tom Brady, football, and company alumni groups as the guys dig into the topic of leadership one last time for 2020.

This episode will dig into some tests, some resources and some ideas on what you can do to improve your own CTR in Google and Bing.

Listen for tools and tricks on ways to reuse audio content. We cover video, podcast, and really anything that has audio that you can reuse for social media easily.

Schedules are great and you need them but you also need to test them. Dig in as we walk you through how to try and balance scheduling and testing.

Dig into to our comparisons and reviews of what the best AI transcription service is for podcasters and others that need transcription services.

Kevin Indig joins to talk about ways to achieve greater SEO success by getting the resources and budget that are needed to compete.

Who knew there was so much to asking a question. A 7 year old article spurs a debate on how to better ask questions and improve the answers we get.

This episode digs into the idea of creating or doing things offline and then bringing it back to your online channels. In the past we talked about some online product marketing examples but that isnt quite the same, that really is more link bait type items.

A question about outsourcing links sends the guys down a rabbit hole of recent articles and digging into link building basics.

This episode and interview focus on Jay Sofer of LockBusters NYC and how to unlock and build trust with people offline and online.

A thread online (as it often does) gives Dave an idea to dig into how people ask questions online, how people "help and how we can do both better.

Often we only think we need to worry about localization when expanding into a new country but the English language here in the US requires its own localization. Listen as we walk through a number of examples and tips to help you localize your ad copy, services pages, social media posts and more.

Do you see this? Can you read it? What does it look like when shared on social networks? What does your content look like? Find tools and tips to optimize your shared content.

Fabrice Canel from Bing joins to talk about the Bing WordPress Plugin, the updated Webmaster Tools & recently updated Webmaster Guidelines.

What is digital shelf space, how do you measure digital shelf space and why does it even matter to your business? Dig in with us as we answer all those questions and more.

Mat leads the episode digging into the State of Business from businesses that he has talked to in recent weeks.

Do you do monthly or yearly reporting for your job? Does your agency provide you reports? Does anyone trust them or do you ask questions? Listen to why you should always ask questions on any reported data!

Mark Barrera joins for the final episode of our Leadership Series. The episode digs into running an agency vs. consulting vs. leading an in-house team, managing remote teams in 2020 & more.

Part 3 of the Leadership Series has Amanda Orson, Head of North America at Curve. Amanda's background is in technical marketing and SEO-driven growth. In her spare time she is also a Volunteer Firefighter / EMT.

Lauren Vaccarello joins the Leadership Series to dig into managing and building Enterprise Marketing Teams and dealing with remote & COVID-19 among many other topics.

This episode is the first of the series where we deep dive into leadership. In this episode specifically Sean McGinnis joined us to talk about building teams and hiring teams for your digital marketing divisions and projects.

Join Dave and Matt as they kickoff their Leadership Series of podcast episodes. Over the next couple weeks will be deep dives into hiring, building teams, growing teams and other leadership topics.

When is the last time you audited your lead process? Have you tested your contact and other lead forms? Join us and get some ideas on how and what to test right now to improve your lead process.

Recently we created 150 videos on YouTube for all of our podcast episodes. Dave recalls some tips and things he learned along the way that you can use for any content or scaling project.

Dig into the URL Guide & Best Practices with the guys and guest Rob Woods plus get tips on how to fight to keep URLs the same!

Dave talks MDMC20 for a minute and then digs into analysis tools and reporting tools to leverage your Google Search Console data to improve your business.

Traditional keyword tools don't always tell us what products are popular or new and trending. Explore a number of Keyword Tools for Shopping and Overall Trends with us.