The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

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The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.

Mat Siltala & Dave Rohrer


    • Aug 28, 2021 LATEST EPISODE
    • every other week NEW EPISODES
    • 23m AVG DURATION
    • 198 EPISODES

    4.8 from 20 ratings Listeners of The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!) that love the show mention: business owners, marketing, online, matt, experts, ideas, informative, highly, guests, great, guys, good, show, listening, mat and dave.



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    Latest episodes from The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

    E200 – Thank You

    Play Episode Listen Later Aug 28, 2021 10:21


    We want to thank all that have supported us through 200 episodes!

    E199 Podcasting Lessons

    Play Episode Listen Later Aug 22, 2021 19:40


    After 198 episodes over the past 4 years we thought we should do something of a roundup on what we have learned about having guests, sound, tools, format, style, and also a few things that we would have done differently.

    E198 – Digital Marketers Need to Stop Ignoring These Things

    Play Episode Listen Later Aug 15, 2021 18:53


    In Episode 191 we talked Making Your Own Career With Duane Forrester and covered a ton. There was something that came out of the conversation that we wanted to dive a bit deeper into and thus this episode does just that.

    E197 – Keeping Your House in Order

    Play Episode Listen Later Aug 1, 2021 18:27


    After some Spring travel the guys again run into issues with businesses not keeping things up to date. Get some tips and listen to them complain a bit along the way.

    E196 – Presenting Data With Annie Cushing

    Play Episode Listen Later Jul 18, 2021 43:25


    With Annie leading the charge we cover a large number of tools, chart types and ways that we digital marketers are not helping ourselves when it comes to reporting and dashboards.

    E195 – Maximizing Amazon SEO With Robyn Johnson

    Play Episode Listen Later Jul 11, 2021 33:54


    Robyn Johnson joins to talk about Amazon SEO and how to do it properly. If you are in ecom and not yet on Amazon this is the episode for you.

    E194 – 2021 Digital Marketing Job Trends

    Play Episode Listen Later Jul 4, 2021 24:25


    Get some insights into what roles, if companies are hiring, if they are hiring for remote team members and much more from our Survey of Digital Marketing Job Trends.

    E193 – Don’t Make these Google Analytics Mistakes

    Play Episode Listen Later Jun 27, 2021 16:51


    Join the guys as they walk through the mistakes they see most often when it comes to Analytics and Google Analytics.

    E192 – Redundancy. Redundancy.

    Play Episode Listen Later Jun 20, 2021 19:26


    An outage for a mission critical service has the guys digging into why Redundancy for skills and services is critical for any business.

    E191 – Making Your Own Career With Duane Forrester

    Play Episode Listen Later Jun 12, 2021 52:19


    It started with a simple question and in the end we dug deep into What's Eating Duane Grape?! Learn how to move up in your career with the help of our great guest Duane Forrester.

    E190 – Keyword Research 201

    Play Episode Listen Later May 30, 2021 19:28


    Going beyond Keyword Research basics to dig into 201 level topics the guys cover keyword intent, leveraging hashtags, site search and more.

    E189 – Data, F1 & Storytelling

    Play Episode Listen Later Apr 25, 2021 20:57


    Zoom into Data, F1 & Storytelling in this episode that talks through some examples of using data for marketing and business operations.

    E188 – Comparison Marketing

    Play Episode Listen Later Apr 11, 2021 16:51


    When you are not the market leader in your industry creating comparisons to the leader is a tactic. This episode explores a recent example and walks through how you can do it (perhaps differently).

    E187 – Why Your Marketing Team Needs Documentation and Processes

    Play Episode Listen Later Mar 28, 2021 19:32


    Cooper joins the guys and drives Dave crazy while they try and dig into the topic of documentation, processes and making sure tasks and projects are done correctly and quickly.

    E186 – Site Hack Stories and Prevention Tips

    Play Episode Listen Later Mar 14, 2021 19:10


    Join and listen for some tips on better locking down your site, securing your data better and how to spot site hacks that may hurt your SEO and more importantly those visiting your site.

    E185 – Empathy in Frontline Workers

    Play Episode Listen Later Mar 1, 2021 19:46


    A bad experience with a repair person leads Dave and Mat down a rabbit hole of empathy, protecting employees and much more.

    E184 – NLP, BERT vs. SMITH and What it Means for Marketers W/ Dave Davies

    Play Episode Listen Later Feb 14, 2021 38:28


    Dave Davies joins to talk NLP, BERT vs. SMITH, Passages and what it all means for SEO and Digital Marketers.

    E183 – 101 Guide to Writing Blog Posts

    Play Episode Listen Later Jan 31, 2021 16:20


    Dig into a primer on writing a blog post, article, service page or really any type of content. The guys walk through the process of creating content from start to finish.

    guide blog posts writing blog
    E182 – Pros & Cons of Google Ads Recommendations W/ Greg Finn

    Play Episode Listen Later Jan 17, 2021 31:22


    Gregg Finn joins the guys and digs deep into Google Ads, Google Partner Program and the Pros & Cons of Google Ads Recommendations.

    E181 – 2020 in Review

    Play Episode Listen Later Dec 13, 2020 20:21


    Dave and Mat end the year by reviewing their favorite episodes and topics that were covered along with some guidance on how to be a guest in 2021.

    E180 – Tool Discovery and Selection Tips W/ Kevin Mullett

    Play Episode Listen Later Dec 6, 2020 35:30


    Talk tool selection, process fit and where to find them for your digital marketing projects in this episode with guest Kevin Mullett.

    E179 – Virtual Conferences & 2021 Predictions

    Play Episode Listen Later Nov 29, 2020 22:50


    Dave talks about two upcoming virtual conferences, the guys make predictions and talk pros/cons of virtual conferences.

    E178 – Google Antitrust 2020 Update

    Play Episode Listen Later Nov 16, 2020 45:07


    In October 2020 the DOJ filed against Google along with a number of other Attorney Generals from 10 plus states. Here is the general gist of the suit: The Complaint alleges that Google’s anticompetitive practices...

    E177 – How Human is Your Marketing?

    Play Episode Listen Later Nov 8, 2020 18:27


    Using Ocean Spray and TikTok as a spring board the guys dig into asking the question of "How Human is Your Marketing". Listen for examples and ideas on what you can do to make your own marketing more "human".

    E176 – Team Building, Tom Brady and Leadership

    Play Episode Listen Later Nov 1, 2020 18:18


    Mat talks Tom Brady, football, and company alumni groups as the guys dig into the topic of leadership one last time for 2020.

    E175 – What are Some Ways to Test and Improve CTR From Google and Bing

    Play Episode Listen Later Oct 25, 2020 20:42


    This episode will dig into some tests, some resources and some ideas on what you can do to improve your own CTR in Google and Bing.

    E174 – Tools & Tips for Reusing Video and Audio Content

    Play Episode Listen Later Oct 18, 2020 21:10


    Listen for tools and tricks on ways to reuse audio content. We cover video, podcast, and really anything that has audio that you can reuse for social media easily.

    E173 – Patterns in Social Media Posting, Podcasting, and Content Scheduling

    Play Episode Listen Later Oct 11, 2020 18:50


    Schedules are great and you need them but you also need to test them. Dig in as we walk you through how to try and balance scheduling and testing.

    E172 – What is the Best Transcription Service?

    Play Episode Listen Later Oct 4, 2020 20:45


    Dig into to our comparisons and reviews of what the best AI transcription service is for podcasters and others that need transcription services.

    E171 – Tips for Excelling as an In-House SEO w/ Kevin Indig

    Play Episode Listen Later Sep 27, 2020 24:00


    Kevin Indig joins to talk about ways to achieve greater SEO success by getting the resources and budget that are needed to compete.

    E170 – How to Ask Questions & How it Can Impact Your Business

    Play Episode Listen Later Sep 20, 2020 20:22


    Who knew there was so much to asking a question. A 7 year old article spurs a debate on how to better ask questions and improve the answers we get.

    E169 – Taking Social Media Offline

    Play Episode Listen Later Sep 13, 2020 20:14


    This episode digs into the idea of creating or doing things offline and then bringing it back to your online channels. In the past we talked about some online product marketing examples but that isnt quite the same, that really is more link bait type items.

    E168 – Q&A on Link Building

    Play Episode Listen Later Sep 6, 2020 21:58


    A question about outsourcing links sends the guys down a rabbit hole of recent articles and digging into link building basics.

    E167 – Do You Deal in Trust? How to Unlock it for Your Business W/ Jay Sofer

    Play Episode Listen Later Aug 30, 2020 23:33


    This episode and interview focus on Jay Sofer of LockBusters NYC and how to unlock and build trust with people offline and online.

    E166 – How To Be a Better Steward for Your Team & Organization

    Play Episode Listen Later Aug 24, 2020 16:56


    A thread online (as it often does) gives Dave an idea to dig into how people ask questions online, how people "help and how we can do both better.

    E165 – Why Brands Need to Always Think Local

    Play Episode Listen Later Aug 16, 2020 20:22


    Often we only think we need to worry about localization when expanding into a new country but the English language here in the US requires its own localization. Listen as we walk through a number of examples and tips to help you localize your ad copy, services pages, social media posts and more.

    E164 – Why Open Graph, Meta Descriptions and Other Tagging Matters

    Play Episode Listen Later Aug 9, 2020 20:05


    Do you see this? Can you read it? What does it look like when shared on social networks? What does your content look like? Find tools and tips to optimize your shared content.

    E163 – Bing WordPress Plugin, Webmaster Tools & Guidelines W/ Fabrice Canel

    Play Episode Listen Later Aug 2, 2020 31:47


    Fabrice Canel from Bing joins to talk about the Bing WordPress Plugin, the updated Webmaster Tools & recently updated Webmaster Guidelines.

    E162 – What is Digital Shelf Space and How Can it Help Your SEO?

    Play Episode Listen Later Jul 26, 2020 20:03


    What is digital shelf space, how do you measure digital shelf space and why does it even matter to your business? Dig in with us as we answer all those questions and more.

    E161 – State of Business Report

    Play Episode Listen Later Jul 19, 2020 21:23


    Mat leads the episode digging into the State of Business from businesses that he has talked to in recent weeks.

    E160 – Why You Should Always Question Data

    Play Episode Listen Later Jul 12, 2020 18:30


    Do you do monthly or yearly reporting for your job? Does your agency provide you reports? Does anyone trust them or do you ask questions? Listen to why you should always ask questions on any reported data!

    E159 – Leadership & Teams W/ Mark Barrera

    Play Episode Listen Later Jul 5, 2020 40:26


    Mark Barrera joins for the final episode of our Leadership Series. The episode digs into running an agency vs. consulting vs. leading an in-house team, managing remote teams in 2020 & more.

    E158 – Leadership & Growth W/ Amanda Orson

    Play Episode Listen Later Jun 28, 2020 43:36


    Part 3 of the Leadership Series has Amanda Orson, Head of North America at Curve. Amanda's background is in technical marketing and SEO-driven growth. In her spare time she is also a Volunteer Firefighter / EMT.

    E157 – Managing Marketing Teams W/ Lauren Vaccarello

    Play Episode Listen Later Jun 24, 2020 43:17


    Lauren Vaccarello joins the Leadership Series to dig into managing and building Enterprise Marketing Teams and dealing with remote & COVID-19 among many other topics.

    E156 – Building and Hiring Digital Teams W/ Sean McGinnis

    Play Episode Listen Later Jun 21, 2020 38:01


    This episode is the first of the series where we deep dive into leadership. In this episode specifically Sean McGinnis joined us to talk about building teams and hiring teams for your digital marketing divisions and projects.

    E155 – Leadership Series

    Play Episode Listen Later Jun 19, 2020 3:00


    Join Dave and Matt as they kickoff their Leadership Series of podcast episodes. Over the next couple weeks will be deep dives into hiring, building teams, growing teams and other leadership topics.

    E154 – Signs That You Need to Audit Your Lead Process

    Play Episode Listen Later Jun 14, 2020 24:35


    When is the last time you audited your lead process? Have you tested your contact and other lead forms? Join us and get some ideas on how and what to test right now to improve your lead process.

    E153 – Tips on How to Batch Content at Scale

    Play Episode Listen Later Jun 7, 2020 23:31


    Recently we created 150 videos on YouTube for all of our podcast episodes. Dave recalls some tips and things he learned along the way that you can use for any content or scaling project.

    E152 – URL Best Practices With Rob Woods

    Play Episode Listen Later May 31, 2020 31:15


    Dig into the URL Guide & Best Practices with the guys and guest Rob Woods plus get tips on how to fight to keep URLs the same!

    E151 – MDMC & Tools for Leveraging Google Search Console Data

    Play Episode Listen Later May 24, 2020 18:59


    Dave talks MDMC20 for a minute and then digs into analysis tools and reporting tools to leverage your Google Search Console data to improve your business.

    E150 – Keyword Tools for Trends and Shopping

    Play Episode Listen Later May 17, 2020 21:27


    Traditional keyword tools don't always tell us what products are popular or new and trending. Explore a number of Keyword Tools for Shopping and Overall Trends with us.

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