Content People is a podcast that interviews people inside and out of the content marketing industry to uncover insights about creative leadership. Every episode features a different guest, providing a fresh perspective on how to succeed in the ever-changing landscape of content marketing.
The Content People podcast hosted by Meredith is truly a gem in the realm of interview-style podcasts. With her ability to tap into her guests' energy and bring out the best in them, Meredith creates an engaging and dynamic conversation that offers practical advice on a wide range of topics. Whether you are interested in writing, branding, social media, business strategy, fashion, self-care, beauty, or healthy habits, this podcast covers it all and provides valuable insights.
One of the best aspects of The Content People podcast is Meredith's skillful questioning technique. She asks interesting and often surprising questions that go beyond surface-level discussions. Her curious nature allows her to dive deep into various topics and extract practical advice from her guests. Whether it's learning about effective writing techniques or understanding the intricacies of branding strategies, each episode offers new knowledge and perspectives that can be applied in real-life scenarios.
Furthermore, the variety of topics covered in this podcast is remarkable. No matter your interest or industry, there is something for everyone in The Content People. The range of guests invited onto the show ensures that listeners get exposure to different perspectives and areas of expertise. From successful entrepreneurs to renowned experts in their respective fields, the diversity of guests adds depth and breadth to each episode.
While The Content People podcast has many strengths, one potential downside is that some episodes may not be relevant to every listener. With such a broad scope of topics covered, there may be episodes that do not align with personal interests or needs. However, even if certain episodes don't resonate with every listener individually, they still provide valuable insights and perspectives that can broaden one's horizons.
In conclusion, The Content People podcast hosted by Meredith is a must-listen for anyone seeking practical advice across various fields. With her unique interviewing style and ability to bring out the best in her guests, Meredith crafts engaging conversations that offer valuable insights on a wide range of topics. Whether you're looking to improve your writing skills, enhance your branding strategies, or gain knowledge on other subjects, this podcast has something to offer. The Content People is a valuable resource that consistently delivers thought-provoking content worth tuning in for.
Thanks for listening to our episode with Adam Lupsha.To keep up with or connect with Adam:✨ LinkedIn: https://www.linkedin.com/in/adamlupsha/To stay in touch with Meredith and Medbury: Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.com
Thanks for listening to our episode with Maya Valencia Goodall.To keep up with or connect with Maya:✨ LinkedIn: https://www.linkedin.com/in/mayagoodall/✨ Website: https://www.corelearn.com/To stay in touch with Meredith and Medbury: Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.com
Thanks for listening to our episode with Nicole Black.To keep up with or connect with Nicole:✨ LinkedIn: https://www.linkedin.com/in/nikiblack/✨ Book: https://www.amazon.com/Social-Media-Lawyers-Next-Frontier/dp/1604429208To stay in touch with Meredith and Medbury: Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.com
Thanks for listening to our episode with Amy Shoenthal.To keep up with or connect with Amy:✨ LinkedIn: https://www.linkedin.com/in/amyshoenthal/✨ Instagram: https://www.instagram.com/amysho/?hl=en✨ Website: https://www.amyshoenthal.com/✨ Book: https://www.amyshoenthal.com/the-setback-cycleTo stay in touch with Meredith and Medbury: Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.com
Thanks for listening to our episode with Alex Boyd.To keep up with or connect with Alex:✨ LinkedIn: https://www.linkedin.com/in/alexcboyd/✨ Website: https://www.useaware.co/To stay in touch with Meredith and Medbury: Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.com
Thanks for listening to our episode with Blaise Lucey.To keep up with or connect with Blaise:✨ LinkedIn: https://www.linkedin.com/in/blaise-lucey-7ba50825/✨ Substack: https://litverse.substack.com/aboutTo stay in touch with Meredith and Medbury: Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.com
Thanks for listening to our episode with Sanja Komljenovic.To keep up with or connect with Sanja:✨ LinkedIn: https://www.linkedin.com/in/sanjakomljenovic/✨ Website: https://www.onacreative.com/To stay in touch with Meredith and Medbury: Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.com
Thanks for listening to our episode with Julia Lechner.To keep up with or connect with Julia:✨ LinkedIn: https://www.linkedin.com/in/julialechner/✨ Website: www.juliaevelechner.comTo stay in touch with Meredith and Medbury: Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.com
Thanks for listening to our episode with Erika Veurink.To keep up with or connect with Erika:✨ Substack: https://longlive.substack.com/✨ LinkedIn: https://www.linkedin.com/in/erika-veurink-091869112/✨ Instagram: https://www.instagram.com/erikaveurink/?hl=en✨ Website: https://www.erikaveurink.com/To stay in touch with Meredith and Medbury: Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.com
Thanks for listening to our episode with Karyn!Connect with Karyn on LinkedIn: https://www.linkedin.com/in/karynschoenbart/Read Karyn's book:https://www.amazon.com/Mom-B-Essential-Business-Advice-Generation/dp/1628654597Him for Her Organization: https://www.illumynimpact.org/ To stay in touch with Meredith and Medbury: Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.com
Thanks for listening to our episode with Caroline Joy.To keep up with or connect with Caroline:✨ Visit her beautiful blog Unfancy.✨ Follow her on: Instagram, LTK, and Pinterest.✨ Download her free guide with 28 days of outfit prompts.✨ Or book a 1-to-1 no-buy styling session with her here.To stay in touch with Meredith and Medbury: Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on Instagram: https://www.instagram.com/medbury_agency/Subscribe to the Medbury newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.com
Thanks for listening to our episode with Linda!Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on instagram: https://www.instagram.com/medbury_agency/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.comConnect with Linda on LinkedIn: https://www.linkedin.com/in/linda-ezziddin/
Thanks for listening to our episode with Dr. Cheryl Robinson!Dr. Cheryl Robinson is an international speaker, founder of Creative Renegade Media, a doctor of education in organizational leadership and a regular contributor at ForbesWomen.We dive into Cheryl's podcast, 'Embrace the Pivot,' where she shares why confidence, taking risks, and building a strong network are game-changers for career pivots. Cheryl also gets personal, opening up about her health challenges and the power of authentic storytelling.Follow Cheryl on LinkedIn: https://www.linkedin.com/in/drcherylrobinson/Follow Cheryl on Instagram: https://www.instagram.com/embracethepivot/Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Content People on insta: https://www.instagram.com/contentpeoplepod/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.comEpisode Breakdown: 00:00 Introduction and Guest Background 01:06 Career Journey and Early Beginnings 02:23 Starting a Media Company and Forbes Contribution 09:07 Embrace the Pivot and Podcast Insights 14:30 Interviewing Techniques and Challenges 23:09 The Importance of Uniqueness in Pitches 24:33 Handling Misleading Pitches 25:25 Challenges in Conducting Interviews 27:08 The Problem with Jargon in Pitches and Interviews 28:13 Spotting Authenticity in Stories 28:44 Understanding Advertorials 32:03 Memorable Interviews 35:09 Personal Health Struggles and Advocacy 39:19 The Power of Vulnerability in Storytelling 41:55 A Unique Ghostly Experience 44:37 Final Thoughts on Storytelling45:37 Closing Remarks and How to Stay Connected
Thanks for listening to our episode with Kaitlyn Teer!Episode Links: Follow Kaitlyn here on Instagram: https://www.instagram.com/kaitlynteer Big Salad: https://joannagoddard.substack.com/Cup of Jo: https://cupofjo.com/ Priscilla Long's - The Writer's Portable Mentor: https://bookshop.org/p/books/the-writer-s-portable-mentor-a-guide-to-art-craft-and-the-writing-life-second-edition-priscilla-long/10785213Virginia Tufte - Artful Sentences: https://www.amazon.com/Artful-Sentences-Syntax-as-Style/dp/0961392185/ref=tmm_pap_swatch_0Jess DeFino's Big Salad post: https://joannagoddard.substack.com/p/jessica-defino-favorite-thingsAshley C. Ford's Big Salad post: https://joannagoddard.substack.com/p/ashley-ford-favorite-things Aimee Nezhukumatathil's post: https://joannagoddard.substack.com/p/aimee-nezhukumatathil-favorite-thingsAnd Aimee's books: World of Wonders and Bite by BiteAn August Big Salad Event in Seattle: https://www.siff.net/cinema/in-theaters/big-salad-comes-to-seattleMeredith & Content People Links:Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Content People on insta: https://www.instagram.com/contentpeoplepod/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.com
Thanks for listening to our episode with Liam Carnahan! We love Lili.Follow Meredith on LinkedIn.Follow Content People on instagram.Subscribe to the Content People newsletter.Email Meredith: Meredith@MedburyAgency.comLiam links:Listen to our first convo with Liam here. Explore his website here.Hit him up or follow his professional journey through his LinkedIn profile here.For a detailed look at some of his indispensable advice for freelance writers, be sure to check out his advice at this link.And sign up for his newsletter here.
Thanks for listening to our episode with Kayvon.Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/ Follow Content People on insta: https://www.instagram.com/contentpeoplepod/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.comBook time with her here: https://www.medburyagency.com/And check out the Medbury website: https://www.medburyagency.com/We loved talking to Kayvon. Follow him on LinkedIn here: https://www.linkedin.com/in/kayvon-touran/
Thanks for listening to our episode with Jaime (Maser) Berman, founder of Maser Communications.Meredith / Content People Links:Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Content People on insta: https://www.instagram.com/contentpeoplepod/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.comWe loved talking to Jaime. ♥️Check out her site here: https://maserpr.com/And subscribe to her GREAT newsletter, Media Intel, here: https://manage.campaignzee.com/lDYmaMVARKAnd connect with Jaime on LinkedIn here: https://www.linkedin.com/in/jaime-berman-2072616/
Thanks for listening to our episode with Maggie Sause, Head of Marketing at Red Antler.Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Content People on insta: https://www.instagram.com/contentpeoplepod/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Check out the Medbury website: https://www.medburyagency.com/Book time to chat about Medbury: https://calendly.com/medburyEmail Meredith: Meredith@MedburyAgency.comWe loved talking with Maggie! ♥️Follow Maggie on LinkedIn: https://www.linkedin.com/in/maggiesause/Maggie's website: https://www.maggiesause.com/Check out the Red Antler site: https://www.redantler.com/And read her great content on Medium: https://medium.com/@mjsause/what-we-can-learn-about-brand-from-daniel-day-lewis-9f6c6fde79f0
Thanks for listening to our episode with Lindsay Holden, co-founder of Odele!Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Content People on insta: https://www.instagram.com/contentpeoplepod/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Check out the Medbury website: https://www.medburyagency.com/Book time to chat about Medbury: https://calendly.com/medburyEmail Meredith: Meredith@MedburyAgency.comWe loved talking with Lindsay.Stay in touch with her:Follow her on LinkedIn: https://www.linkedin.com/in/lindsay-holden-b44b941/Follow Odele on LinkedIn: https://www.linkedin.com/company/odele-beauty/Check out Odele's website: https://odelebeauty.com/
Content People Show Notes Thanks for listening to our episode with Rio!Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Content People on insta: https://www.instagram.com/contentpeoplepod/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.comWe loved talking Rio!Stay in touch with her:Subscribe to her substack: https://riovieranewton.substack.com/Follow her on Instagram: https://www.instagram.com/riovn/?hl=enBook a skincare consultation: https://www.rvnbeauty.com/bookingBuy her book:https://www.amazon.com/Lets-Face-Secrets-Skincare-Obsessive/dp/0316540137
Thanks for listening to our episode with Kelli Corney.Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Content People on insta: https://www.instagram.com/contentpeoplepod/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.comWe loved talking to Kelli.Follow her on LinkedIn here: https://uk.linkedin.com/in/kellicorneySign up for her Maven course here: https://maven.com/kelli-corney/minimum-viable-brand
Thanks for listening to our episode with Kelsey Wahl (executive ghost writer! Social media leader for BIG TECH!).Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Content People on insta: https://www.instagram.com/contentpeoplepod/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.comWe loved talking to Kelsey.Follow her on LinkedIn here: https://www.linkedin.com/in/kelseywahl
Thanks for listening to our episode with Jill Manoff, Editor-In-Chief at Glossy!Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Content People on insta: https://www.instagram.com/contentpeoplepod/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.comWe loved talking to Jill.Stay in touch with her here:Jill's LinkedIn: https://www.linkedin.com/in/jill-manoff-642a5292/Jill's Instagram: https://www.instagram.com/jillmanoff/
Thanks for listening to our episode with Jess Ann Kirby.Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Content People on insta: https://www.instagram.com/contentpeoplepod/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.comWe loved talking to Jess.Stay in touch with her here:Her great substack - https://jessannkirby.substack.com/Jess' blog - https://www.jessannkirby.com/Jess' instagram - https://www.instagram.com/jessannkirby/?hl=en
Thanks for listening to our episode with Cameron Armstrong (founder of Kitty and Vibe!).Stay in touch with Meredith.✨Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/✨Follow Content People on insta: https://www.instagram.com/contentpeoplepod/✨Subscribe to the Content People newsletter: https://meredithfarley.substack.com/✨Email Meredith: Meredith@MedburyAgency.comWe loved talking to Cameron.✨Check out their great site here: https://www.kittyandvibe.com/ ✨✨✨ Want to check out Kitty and Vibe's great stuff? Use our code CONTENTPEOPLE to get 20% off! ✨✨✨✨Follow Cameron on LinkedIn https://www.linkedin.com/in/cameron-armstrong-a623b3a2/✨Follow Kitty and Vibe on Instagram: https://www.instagram.com/kitty_and_vibe/✨Follow Kitty and Vibe on TikTok: https://www.tiktok.com/@kitty_and_vibe?lang=en
Thanks for listening to our episode with Priscilla R. Vega.Stay in touch with Meredith.✨Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/✨Follow Content People on insta: https://www.instagram.com/contentpeoplepod/✨Subscribe to the Content People newsletter: https://meredithfarley.substack.com/✨Email Meredith: Meredith@MedburyAgency.comWe loved talking to Priscilla.Stay in touch with her here: ✨Check out the PR Vega website: https://www.prvega.com✨Follow Priscilla on Instagram: https://www.instagram.com/pvega/?hl=en✨Check out Priscilla's CupOfJo profile here. https://cupofjo.com/2019/07/16/week-of-outfits-priscilla-vega/
Thanks for listening to our episode with Ian Michael Crumm ♥️✨Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/✨Follow Content People on insta: https://www.instagram.com/contentpeoplepod/✨Subscribe to the Content People newsletter: https://meredithfarley.substack.com/✨Email Meredith: Meredith@MedburyAgency.comWe loved talking to Ian.Stay in touch with him here: ✨His insta: https://www.instagram.com/ianmcrumm/✨His TikTok: https://www.tiktok.com/@ianmcrumm?lang=en✨The Beauty Curious Podcast: On Spotify https://open.spotify.com/show/3g8eCovALjYCphg0gBhXkeOr Apple https://podcasts.apple.com/us/podcast/beautycurious/id1684759888Or wherever you find your podcasts
Thanks for listening to our episode with Liza Belmonte.Stay in touch with Meredith.✨ Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/✨ Follow Content People on insta: https://www.instagram.com/contentpeoplepod/✨Subscribe to the Content People newsletter: https://meredithfarley.substack.com/✨ Email Meredith: Meredith@MedburyAgency.com✨ Learn about Medbury: MedburyAgency.com We loved talking to Liza.Stay in touch with her here: ✨Subscribe to Every Body Gets Dressed here: https://lizabelmonte.substack.com/✨ Follow LIza on Instagram: https://www.instagram.com/lizambelmonte/✨ Follow Liza on TikTok: https://www.tiktok.com/@lizambelmonte?lang=en✨ Her new newsletter, Not Yet a Woman, coming soon! https://notyetawoman.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=profile_page
In this week's Content People episode, I chatted with Cydnee DeToy.Cydnee's a Career and Empowerment coach.Her work centers on supporting ambitious millennial women who need to recover from burnout, redefine their relationship with work, and set new, empowering boundaries.And, fun fact: In her first 8 weeks, Cydnee made 25K of revenue from LinkedIn. And built out a nearly full book of business. Not too shabby, right? Our convo covered: The content and posts that earned her the most clients. How LinkedIn has surprised her. What drives her to share her message and support millennial women And what it's like to work with her.PS. This is our last ep of season 2. We'll be back Jan 2 with Season 3!Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Content People on insta: https://www.instagram.com/contentpeoplepod/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.comFollow Cydnee on LinkedIn:https://www.linkedin.com/in/cydnee-detoy/Subscribe to Cydnee's Newsletter: https://view.flodesk.com/pages/645105018c37c66117b451ee
"The branded wheel gets the grease."This week, we had the privilege of speaking with Cher Jones - a powerhouse of personal branding with an impressive 30,000 LinkedIn followers.Cher isn't just a social media influencer. She's the founder of "Your Brand at Work" and has collaborated with industry giants like BNY Mellon, Lockheed Martin, Fannie Mae, and Hewlett Packard.Her mission: empower employees to cultivate and communicate their unique personal brands, both online and off.What does personal branding mean to Cher? It's all about unearthing and expressing individual talent and value.One of my favorite takeaways from our chat was Cher's five non-traditional KPIs for personal branding: Do people want to work with you? Do people want to work for you? Would they refer you? Will they champion you? Can they learn from you?Powerful, right?Our conversation was so much fun, and I learned a lot. Cher, thank you so much. LINKSContent People Newsletter https://meredithfarley.substack.com/Content People on Instagram https://www.instagram.com/contentpeoplepod/?hl=enFollow Meredith on LinkedIn https://www.linkedin.com/in/meredith-farley/Follow Cher on LinkedIn https://www.linkedin.com/in/itscherjones/Follow Cher on Instahttps://www.instagram.com/itscherjones/?hl=enCher's personal branding quiz:https://mrqz.to/63d1c02dcab7fb00279e0fe9Cher's websitehttps://trainwithsociallyactive.com/
What, exactly, are you supposed to do with your hands during a speech? Great question. Let's ask Amanda Hennessey, this week's Content People guest.I've worked with Amanda in the past - and loved every second I get to spend with her. I know you guys will like her, too.Amanda's the bicoastal founder of Boston Public Speaking and San Diego Public Speaking. She coaches teams and individuals - giving them the tools and confidence they need to nail big presentations, small (but important) meetings, and everything in between. Amanda helps people: Manage their nerves. Increase their confidence. Tell compelling stories. Master vocal variety. Rehearse (instead of over-rehearse). Pull off a great wedding toast. And, finally, figure out what the eff to do with their hands during a presentation. ⭐She's also the author of Your Guide to Public Speaking: Build Your Confidence, Find Your Voice, and Inspire Your Audience. (Her book's origin story, which we cover in the ep, is really magical. ✨)Hope you might like it. Links:Meredith's LinkedIn: https://www.linkedin.com/in/meredith-farley/ Content People newsletter: https://meredithfarley.substack.com/ Content People instagram: https://www.instagram.com/contentpeoplepod/?hl=enAmanda's Websites:https://www.bostonpublicspeaking.com/abouthttps://www.sandiegopublicspeaking.com/Amanda's Instagram: https://www.instagram.com/amandaghennessey/?hl=enAmanda's LinkedIn: https://www.linkedin.com/in/amandahennessey/Amanda's Course: https://www.bostonpublicspeaking.com/freemasterclassAmanda's Book: https://www.amazon.com/Your-Guide-Public-Speaking-Confidence/dp/1507210248
PR: Powerful. Mysterious. Often Misunderstood.This week, we get a peek behind the curtain of earned media. I talked with Elise Labau and Florencia Cavallo, the cofounders of Stories Consulting - a very cool PR consultancy.Stories Consulting primarily works with female-founded, mission-driven brands. Think: start-ups in the lifestyle, beauty, wellness, fashion, and women's health space.These are the women who get clients placed in little ol' outlets like Refinery29, Vogue, New York Magazine, the Wall Street Journal, and more. Our convo covered: How they nurture and respect their partnership. Why they believe in a “less is more” approach to storytelling and building brands Scope creep, people pleasing, and how to say no to being a client's personal shopper. One of the reasons that big agency teams often fail where boutique firms thrive. (Hint: It's about established team dynamics). Why you want to build a moat around your brand.
Buckle up, cosmic travelers.
What's it like to know that Hozier (yeah, that Hozier) read your book?Pretty great. A little surreal and intense.How do I know that?Because in this week's Content People ep, we talked to @Andrea Isabelle Lucas. And I asked her.Andrea's the owner and founder of Barre & Soul, a beloved, multi-million dollar Barre & Yoga studio franchise in and around the Boston area.With Barre & Soul, Andrea's created a devoted client base, a beautiful brand, and a cool, welcoming studio experience. (I know that because I did my Yoga Teacher Training there back in 2016.
This is a really fun one. Jessica Lanyadoo is a renowned Humanistic Astrologer, Psychic Medium, tarot reader, and Animal Communicator. She's developed a huge following and fan base - and she was a really wonderful Content People guest. Jessica and Meredith talk about: Jessica's career path in astrology, how she discovered her psychic abilities, what it was like to carve out a career path - and a business - in such a unique space, and what it means to show up authentically online. A bit about Jessica: Jessica started her private practice in San Francisco in 1994 and has met with thousands of people across the globe for one-on-one, couples, and business consultations. She's the host of the top-ranking astrology and advice show, Ghost of a Podcast, and she was the co-host of TLC's digital show Stargazing. Her first book, Astrology For Real Relationships, published by Penguin Random House, came out in 2020.Did you like hanging out with us? Sign up for the Content People newsletter here: https://meredithfarley.substack.com/Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Jessica:On Instagram: https://www.instagram.com/jessica_lanyadoo/?hl=enOn TikTok: https://www.tiktok.com/@jessicalanyadoo?lang=enHer Website: https://www.lovelanyadoo.com/aboutHer Patreon: https://www.patreon.com/JessicaLanyadooRead Her Book: Astrology for Real Relationships https://www.amazon.com/Astrology-Real-Relationships-Understanding-Along/dp/1984856243
Welcome to S2E12 of Content PeopleThis week we talk with Content Creator Clara of ColorMeLoverly. You might know Clara from her TikTok, where she's earned a following of more than 220K her fictional PR agency has amassed a trove of high-profile but problematic clients. See her advice to Joe Jonas, for example. Or check out Clara's fantastic substack Hmm, That's Interesting - which has more than 12K subscribers - where she digs a little deeper into the cultural mores and nuances behind the hot-button issues of the day. Hmm, That's Interesting Clara's also on Instagram and has a delightful literary podcast called One More Chapter with Clara and Clare.Our convo covered: - How Clara grew her following on TikTok- What sparked the idea for her now-famous PR parody- Why her newsletter is currently her favorite medium- How “feeling cringe” is totally normal when you're trying something new - and how she deals with it.- Why promoting your work and content can feel harder for women than for men.Subscribe to the Content People newsletter here.Follow Meredith on LinkedIn here. I loved getting to chat with Clara. Hope you enjoy the convo or find it useful.
We chat with @Charlotte Palermino: CEO and co-founder of @Dieux Skin. TikTok's skincare fairy godmother ✨ An all-around absolute force.If you're in the beauty or skincare industry, or just around on TikTok, you know Charlotte.She pioneered and grew Cosmopolitan's Snapchat. Then she moved in-house to Snapchat, before co-founding Dieux Skin - a brand beloved by celebs from Hailey Bieber to Harrison Ford. (Yes, for real.)Our convo covered:-What Snapchat got wrong that TikTok gets right.-Why (and how) she moved from Cosmopolitan to Head of Editorial at Snapchat.-What made skincare a natural next step for her.-Why Dieux Skin paid their brand designer in equity. (Loved this + took notes.)
Drew Brucker: Ever heard of him?JK. If you're on LinkedIn, you probably know this dude.Drew's a razor-sharp marketer. A bleeding-edge Midjourney expert. And kind of famous here on LinkedIn.I was so glad to get to pick Drew's brain for this week's ep of Content People.We covered:- Why Drew started posting on LinkedIn.- What he thinks it takes to be successful on the platform.- The podcasts that influenced his approach to content.- Why staying up on AI is going to be imperative.- How to engineer a career pivot. (Hint: Storytelling matters.)Drew also walked me through the basics of Midjourney. And how he thinks it will massively transform marketing SOPs.Follow and connect with Drew here on LinkedIn: https://www.linkedin.com/in/drewbrucker/Follow and connect with Meredith here on LinkedIn: https://www.linkedin.com/in/meredith-farley/Subscribe to the Content People newsletter here: https://meredithfarley.substack.com/
Ok. This is a BIG ONE. This week's guest is Dr Lindsay C. Gibson: A clinical psychologist and bestselling author who specializes in helping people identify and deal with emotionally immature people, or EIP's. Her book Adult Children of Emotionally Immature Parents was a breakthrough best-seller. And she's since followed it with a series of popular, related books, including: Recovering from Emotionally Immature Parents, Self-Care for Adult Children of Emotionally Immature Parents, and her latest work, Disentangling from Emotionally Immature People.Dr Gibson has been featured on some really huge platforms - like the Ten Percent Happier podcast - and her interview also happened to be one of their most popular episodes.It was such a privilege to chat with her.Our conversation focused specifically on dealing with EIPs in the workplace.We covered: How Dr Gibson defines Emotionally Immature People (EIPs) And how to spot them in the wilds. How emotionally immature behavior might manifest at work. The workplace dynamics and patterns that Adult Children of Emotionally Immature Parents can be especially mindful of. How to spot an EIP in a job interview. (Hint: They don't seem to have time for your questions. You already feel like a burden.)Stay Up To Date via the Content People newsletter: https://meredithfarley.substack.com/Where to find Lindsay C. Gibson online:Website: www.lindsaygibsonpsyd.com/Books: Disentangling from Emotionally Immature People Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents. Who You Were Meant to Be: A Guide to Rediscovering Your Life's Purpose Recovering from Emotionally Immature Parents: Practical Tools to Establish Boundaries and Reclaim Your Emotional Autonomy Self-Care for Adult Children of Emotionally Immature Parents: Honor Your Emotions, Nurture Your Self, and Live with Confidence
Want to do a magic trick?Imagine your favorite food. How does that thought feel in your body?Ok, nice job. Now think of your least favorite food. How does that thought feel?For me: Mac and cheese gives me warm, happy feelings. Cilantro (gross) - my stomach clenches and my throat tightens.Tina Greenbaum LCSW, executive performance coach, and CEO of the Master Under Pressure program, posed the above questions when I asked if there is anything leaders can do right at this moment to get in touch with their intuition, inner wisdom and guidance at work. TL;DR: → Situations that give you the favorite food feeling = things are in alignment. → Least-fave food feeling = something isn't quite right. You might want to get curious about what's happening below the surface (for you and for the other folks involved).Tina was a wonderful guest. In addition to that nifty little food trick, we covered: Projection, transference, and why leaders are sometimes conflated with tricky parents. How breathwork expands your nervous system's capacity for stress. And helps you make better decisions. The power of positive productive thinking. Why women at work need boundaries of steel. When feeling bored is helpful information. Her program, Mastery Under Pressure.Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Tina:On LinkedIn: https://www.linkedin.com/in/tinagreenbaum/On Instagram: https://www.instagram.com/masteryunderpressure/?hl=enAnd check out her Mastery Under Pressure website here: https://masteryunderpressure.com/
Our next guest: Kirbie. Frickin. Johnson. If you're in or adjacent to the beauty industry, you know Kirbie:Co-host of the chart-topping beauty podcast Gloss Angeles. Producer, writer, West Coast beauty editor and frequent contributor to little ‘ol outlets like Allure. Beauty soothsayer who shoots from the hip when it comes to marketing terms like “reef safe sunscreen” and “clean beauty.” Writer of the fantastic (and perfectly named) Ahead of the Kirb newsletter.I was so thrilled to talk to Kirbie. I've been listening to her and co-host Sara Tan spill the tea on beauty products, brands and trends for nearly three years now.Our convo covered: How SEO impacts the beauty brand product decisions
Heather Murray, folks. Heather's the founder of Beesting Digital, the voice behind the AI for Non-Techies newsletter (
This was a really special episode. I interviewed Aliza Licht. Aliza is a best-selling author, the former SPV of DKNY and the creative brain behind the infamous twitter handle @DKNYPRGIRL. (RIP!)We talked about her best-selling new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. One of the juiciest parts of the convo: How personal branding is different for men vs women.Subscribe to the Content People newsletter https://meredithfarley.substack.com/Follow Meredith on LinkedIn https://www.linkedin.com/in/meredith-farley/Follow Aliza - on Insta https://www.instagram.com/alizalichtxo/?hl=en- on LinkedIn https://www.linkedin.com/in/alizalicht/- her podcast https://alizalicht.com/podcastAnd check out her previous book, Leave Your Mark https://www.amazon.com/Leave-Your-Mark-Career-Social-ebook/dp/B00NERQSHA/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1689651019&sr=1-2
An information-packed convo with fractional marketer Susan Wenograd. From the advent of the abandon-cart email to the highs and lows of paid media, Susan has seen it all - and she knows how to fix your marketing problems.Subscribe to the Content People newsletter: https://meredithfarley.substack.com/ Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Check out Susan's website: https://susanwenograd.com/Check her out Susan's LinkedIn: https://www.linkedin.com/in/susanwenograd/Listen to Susan's podcast That's Marketing, Baby!https://www.thatsmarketingbaby.com/
Dive into this condensed version of a longer interview from Season 1, featuring Liv Albert, the force behind the hit podcast, "Let's Talk About Myths, Baby!" In this edit, we focused on her insights on podcasting, storytelling, her research evolution, and her love of myths.Subscribe to the Content People NewsletterCheck out Liv's podcast hereCheck out Liv's book here.
Follow Jess on LinkedInFollow Meredith on LinkedInCheck out the Content People newsletterListen to That's Marketing, Baby!Check out Jess' course Home Pages for HumansThanks for listening! If you liked it, we'd love a 5-star rating, a review, or a subscription. Or tell a friend about the show. Or ...do all four?Know someone who should be featured on Content People? Want to advertise on Content People? Shoot Meredith a DM on LinkedIn.
Well, well, well. Look who's back. Us. Welcome to Content People's Season 2 kick-off! In our first episode of the season, we sit down with Liam Carnahan: A successful freelancer, owner of Inkwell Content, and a très respected name in SEO and content creation.Liam's a fantastic guest. He shares the challenges and rewards of freelancing and provides actionable advice for anyone who has dreamed of living that freelance lifestyle.We talk about: The exact moment that Liam knew that freelancing was the right choice for him. How he built up his brand - and a business - through LinkedIn. The importance of staying calm during Content “Emergencies.” Why Liam is so passionate about educating, mentoring, and supporting other freelancers.Want to know more about Liam? Explore his website here. Hit him up or follow his professional journey through his LinkedIn profile here. For a detailed look at some of his indispensable advice for freelance writers, be sure to check out his advice at this link.We hope you like the episode. If you do: Please rate, review, and subscribe. ⭐And sign up for our newsletter, Content People, here: https://meredithfarley.substack.com/
Meredith sits back down with Kelli Corney for a wide ranging chat to close out our first season of the show. For a behind the scenes look at launching the show and Season 1, check out Meredith's post at https://meredithfarley.substack.com/p/how-to-start-a-podcast-in-4000-wordsSubscribe to the Content People newsletter at https://meredithfarley.substack.com/
Chris Cantwell is an acclaimed writer, director, and filmmaker with a long list of credits from co-creating the AMC show, Halt & Catch Fire, to executive producing Lodge 49, and venturing very successfully into the world of comic books. In this episode, we talked with Chris about pitching and creating TV shows, navigating creative partnerships, and the impact of AI on storytelling.Check out Chris' latest comic, Hellcat, at https://www.marvel.com/articles/comics/hellcat-series-christopher-cantwell-alex-lins-super-hero-murder-mysterySubscribe to the Content People newsletter at https://meredithfarley.substack.com/