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https://betterandbetter.com/In this episode, Henry talks with Vladimir Vukicevic, co-founder and CEO of Better & Better - a startup company focused on bettering oral health and the planet. Tune in as Vlad talks about how he founded the company, some important information on the ingredients of toothpaste found in most popular brands today, and how he plans to continue pushing Better & Better to be... better!This episode was mixed and produced by Daniel Reza
In this episode, we meet Vladimir Vukicevic, co-founder and CEO of Better & Better. Better & Better is a vitamin-infused toothpaste designed to remove the need for taking pill vitamin supplements..Other topics covered in this episodeTurning personal pain into a passion projectSerial entrepreneurshipRole of Amazon in personal careProduct differentiationRole of press Market education Key TakeawaysDistill your value proposition down to as few core benefits as possibleYour website is the channel that gives the most storytelling powerAmazon is a powerful channel for personal care and hygiene productsRetailers like products with unique positioning and compelling storyPress is a great credibility signal for getting into retail Use credible sources to tell your brand story Please let us know your thoughts about the episode!Where to find Vladimir Vukicevic:Linkedin: https://www.linkedin.com/in/vukicevic/ Website: https://betterandbetter.com/ Instagram: https://www.instagram.com/becomebetterandbetter/ Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com
Vladimir Vukicevic founded Meural and Rockethub, both companies that have been successfully acquired. Now with his third startup, he joined 2,000+ toothpaste brands in the marketplace. To an outsider, it may seem like an overly competitive area to jump into and perhaps a bit random given his software and hardware background, but there is a deeply personal story behind Better & Better and to him, all his previous work has led up to this brand.
this week on the pod, we're joined by new york city based entrepreneur, vladimir vukicevic. already with two self started businesses under his belt, he founded better & better with the intention of bringing key nutrients to those who need it most through eco-friendly oral care. tune in as we break down the moments that inspired him and why he decided that an all natural toothpaste was going to be the next big thing!
Vladimir is the CEO and Co-founder of Better & Better—a company that develops and sells personal care products that are fundamentally better for our health and for our environment. On this podcast, we talk about the 3 things you need when starting up your business, 3 marketing angles that Better & Better tried, 3 levels of people to target and build credibility, and so much more! To learn more, visit: http://honestecommerce.co Resources: Subscribe to Honest Ecommerce on Youtube Premium toothpaste that's better for your health and better for the planet betterandbetter.com Connect with Vladimir linkedin.com/in/vukicevic Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Respond to any of Rewind's welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest Get started with a free account at klaviyo.com/honest
Better & Better is taking an unconventional approach to oral care. The startup makes a toothpaste infused with vitamins -- a way to kill two daily-needs birds with one stone. But educating shoppers about how the product works is easier said than done. On the Modern Retail Podcast this week co-founder and CEO Vladimir Vukicevic spoke about how he's been positioning the company. "I [wanted] to build something that's really personal and near and dear to my heart," he said. "Better & Better stems from my personal desire to not have to take any more vitamin pills or supplement pills ever again." The big question for Vukicevic was, at first, whether or not Better & Better could make a product as he imagined. The second was if people would buy it. It took a few years, but both questions were answered. After hundreds of test formulas, Better & Better's first vitamin-infused toothpaste went to market. The company manufactured 20,000 units in early 2021 and sold out within six months. With that under its belt, the company has expanded into new products like toothbrushes and floss, and raised a $4 million round of funding last March. Better & Better is now using that to expand its product offerings and toothpaste varieties as well as to go into new sales channels. For example, Better & Better entered Amazon after focusing initially on its DTC website. According to Vukicevic, the company realized that it needed to be sold at the places customers most often bought their essentials. "Amazon is the starting point for a lot of people -- for most people -- when it comes to these types of products," he said. Since launching on Amazon earlier this year, it has become one of Better & Better's fastest-growing channels. The focus now, according to Vukicevic, is to continue expanding Better & Better's product line as well as get into retail stores. The last few years, he said, have been a test to see if people want such a unique oral care product. Said Vukicevic, it's clear that people do. With that, he said, "hopefully we'll be in retail by the end of this year."
This is our 4th Founders Week here on the Men of the Hour podcast and this week Justin is interviewing founders of “better for your” businesses so we can learn how they built their brands, develop their teams and so much more! Whether or not you are or want to be a business owner, the episodes you will hear from this week are second to none as there are elements of thought leadership and inspiring stories we know will add value to you! Vladimir Vukicevic is the Co-Founder and CEO of the all new, enhanced, vitamin-infused toothpaste, BETTER & BETTER! On this episode, Vladimir and Justin are getting into the world of small business, from the lens of doing things with intention, learning to move/act fast and so much more! Host and Executive Producer: Justin Crawford Produced by JUST Media -- This episode is sponsored by Better & Better. Right now, you can try Better & Better's vitamin-infused toothpaste and any of their oral care products and save with this exclusive offer for listeners. Just use code MENOFTHEHOUR20 at checkout for 20% off your first order. Visit better and better dot com (betterandbetter.com) to learn more about the science behind their toothpaste, their super clean ingredients, and shop.
Better & Better CEO and Co-Founder Vladimir Vukicevic, talks with leading functional medicine expert, Dr. Will Cole about the importance of certain vitamins for immune health, how we can overcome nutrient deficiencies and what are some ways we can make sure our supplements are bioavailable so we aren't wasting our time or money. We also flip past trauma on its head and discuss how it can be a motivator for positive change. Learn more: www.drwillcole.com/podcast Produced by Dear Media.
Better & Better recently raised a $4M seed round, Blaine and Ramon got the chance to talk to Vlad in-depth about his entrepreneurial journey, the difficulty of pitching a DTC product in a trend-driven VC climate (note: many investors are interested in investing crypto, NFTs, traditional SaaS, etc), competing against legacy brands like Colgate, using customer feedback to relaunch SKUs, and more!RocketHub and Meural 3:08 - 7:20Inspiration behind Better & Better 7:47 - 10:51Proof of concept 12:05 - 14:13Pitching a DTC to VC 14:34 - 15:33Better & Better seed investors 15:36 - 16:47The questions VC's ask 17:55 - 21:30Advisors, prototypes, and employees 27:24 - 30:34Decreasing CAC for Better Better 32:37 - 33:23Bottom-up pitch vs. Top-down pitch 33:24 - 35:57Challenging legacy brands 41:15 - 43:26Improving the product 49:13 - 50:55 This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Vlad Vukicevic - CEO Better & BetterRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel
Vladimir Vukicevic, the founder of Meural, tells about his service, which rents new art for display in a 27-inch frame for $5.99 monthly.
Venturi's Voice: Technology | Leadership | Staffing | Career | Innovation
In this episode Andy Davis talks to Vladimir Vukicevic, Co-Founder and CEO at Meural. On the show they discuss how the Internet of Things is making art more accessible. Andy also asks Vlad about the lessons he’s picked up when starting his own businesses. Talk turns to some of the misconceptions around surrounding the IoT. Vlad tells Andy about the advantages of having a business based in New York. Vlad is the Co-Founder & CEO of Meural. Meural combines the best of art, technology, and design to create a new platform for visual expression. Meural makes art universally accessible by turning it into dynamic, diverse, and personal content. Our first product is a connected digital canvas. Vladimir is also the Co-Founder (& former CTO) of RocketHub, the world's crowdfunding machine. Acquired by EFactor Group Corp. in April, 2015.
Vladimir Vukicevic is a Co-Founder & CEO of Meural. Meural combines the best of art, technology, and design to create a new platform for visual expression. We are making art universally accessible by turning it into dynamic, diverse, and personal content. Our first product is a connected digital canvas. Vladimir is also a Co-Founder (& former CTO) of RocketHub, the world's crowdfunding machine. Acquired by EFactor Group Corp. in April, 2015.
On Episode 3 of Wantra, I sat down with Vladimir Vukicevic, the founder and CEO of Meural, to talk about art, the various phases of NY tech, and the difficulties of building a hardware startup. From the 15 million dollar acquisition of his first company Rockethub to his unique view on the power of nostalgic capital, we delve right into what makes this founder tick and how his new digital canvas will not only revolutionize but more importantly democratize the art world. You won't want to miss this episode. Follow the podcast on @wantrapodcast and visit wantrapod.com for more content. Please subscribe, share, rate, reprimand, glorify, download and listen to the show! Editing/Mixing/Engineering by: Justin Saintil | @jfsaint_ Original Music Produced by: Woodshelm | @woodshelm --- Support this podcast: https://anchor.fm/justin-saintil/support
Episode #24: Vladimir Vukicevic by Dark Horse Podcast with Dani Zoldan
Tim & Brang hit the road and interview Vladimir Vukicevic, co-founder and CEO of the Meural Digital Canvas, a hardware product that creates dynamic spaces by displaying works of art. Topics range from the tactical to the philosophical: - What defines art - How economics drives art and how that's changing - How the blockchain is influencing the art world - The challenges of building a hardware startup To learn more about the Meural digital canvas, visit https://meural.com/
Vladimir Vukicevic, CEO of Meural, which produces a digital art frame, discusses lessons learned building a hardware platform that delivers content.
In this episode, Ethan talks to Vladimir Vukicevic, co-founder of Meural. Described as the ‘Netflix for Art’, Meural is a beautiful digital canvas that allows you to access thousands of works ranging from pieces by local emerging artists to the masters, to any images you may want to upload. Ethan and Vlad talk about the differences between innovation in music and art, how Meural functions as a ‘gateway drug’ to buying art, and views on the future of galleries and the traditional art world. - About Meural- Founded in 2014, Meural has revolutionized what it means to purchase and own a piece of art. Developing a digital canvas that blends hardware, firmware, and software, Meural allows you to access thousands of works and display them in lifelike, textured forms. For those who might hesitate before committing to a single piece of art, or others with constantly changing tastes, Meural is a solution that enables you to experience new works of art in your own home at any given moment. Follow Meural on Instagram and Twitter @meetmeural, and visit www.meural.com . - About Vlad- Previously the co-founder of RocketHub Inc and a Management consultant at PA consulting group, Vlad co-founded Meural in 2014. In addition, Vlad is known as someone who comes up with some of the best analogies out there. Follow Vlad on Twitter @vukicevic. - About Vango Studio - Vango Studio makes the entrepreneurial side of being an artist easy and efficient, saving artists an average of 4 hours per week. In addition to powering artists with an award winning marketplace, we offer artists the ability to create their own website with little to no maintenance, distribute work across platforms, and access detailed insights about their collectors and what is selling across platforms. Follow Vango on Instagram @vango and @art, and visit www.vangoart.co .
April 23, 2015 Be a Change Agent w Dr. Dean Williams & Meet Meural Vladimir Vukicevic
Virtual reality technology is starting to take off. VR hardware has been steadily improving. VR films are getting a lot of attention. VR games are leveling up. But so far, virtual reality systems are closed platforms, each working with the equipment and software of one company. What could a cross-platform web of Virtual Reality look like? What might web designers do with a fully-immersive web experience? There's a team at Mozilla working on WebVR. Jen Simmons talks to Josh Carpenter and Vladimir Vukicevic to find out what they are doing.