The Dentalpreneur Podcast w/ Dr. Mark Costes

On today's episode, Dr. Mark Costes is joined by Dave Monahan, CEO of Kleer, to discuss the major merger between Kleer and Membersy and the upcoming rebrand to Clerri. Dave breaks down why the consolidation happened, what it means for the future of dental membership plans, and how the new unified platform aims to eliminate barriers to care while helping practices grow profitably. With over 20,000 dentists now on the platform—including seven of the top ten DSOs—Kleer is positioned as the leader in care subscriptions.   Dave also unpacks the psychological drivers behind patient loyalty, the measurable ROI of subscription models, and how AI will soon play a role in reactivating dormant patients and optimizing growth. This is a must-listen for anyone serious about increasing patient access and reducing dependence on PPOs. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://clerri.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Dr. Cristian Pavel—dentist, certified yoga instructor, and wellness advocate—live from Thrive Live in Las Vegas. Dr. Pavel shares his unique journey of integrating breathwork, yoga, and mental wellness into dentistry and how that evolved into biannual service retreats in the Dominican Republic.   Listeners will hear the inspiring story of how a life-changing breathwork session sparked the creation of his mission-based retreats, his plans to develop a permanent dental wellness clinic abroad, and how cacao—yes, chocolate—has become part of his daily sacred ritual. You'll also get a peek into Dr. Pavel's morning routine, the evolution of his cacao-based wellness brand Sacred Mornings, and his vision for bringing holistic care to underserved communities through both service and stillness. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://dentalyogis.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes the always engaging Dr. Paul “Nacho” Goodman for a wide-ranging conversation about upcoming events, practice ownership, and the realities of stepping out of the operatory. They dive into the origins and purpose of Super Dentist Boost Camp, discuss the value of live events for building relationships and opportunities, and highlight why balancing EBITDA with what Paul calls “SBITDA” (stress building inside toward dental annoyance) is essential for long-term success.  The two share candid stories about the challenges and freedoms that come with being out of clinical practice while still owning multiple businesses, and why dental students and early-career dentists must prioritize networking and learning outside the classroom. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.penningtondentalcenter.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Brian Mills, founder of Rome Commercial Real Estate, for a no-fluff, boots-on-the-ground conversation about one of the most overlooked but mission-critical elements of dental startups and practice growth: real estate. With over 25 years in the dental industry, Brian has seen the good, the bad, and the financially disastrous when it comes to lease agreements, landlord negotiations, and practice capacity planning.  They discuss the biggest mistakes dentists make when negotiating leases (or skipping representation altogether), how to future-proof your space for growth and resale, and the right questions to ask any real estate firm before hiring them. Brian also breaks down how his firm gets paid, why his loyalty lies with the doctor—not the landlord—and why building the right team of aligned professionals can make or break a startup. If you're thinking about a new lease, relocation, or buying your own building, this is required listening. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.roamcommercialrealty.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined live from Thrive Live in Las Vegas by Eric Pook, president of Cirrus Consulting Group, North America's leading dental office lease negotiation firm. Eric shares eye-opening insights into how dentists—despite being the most reliable tenants—are frequently overpaying for their leases due to lack of awareness, leverage, and negotiation expertise.  They explore the most common pitfalls dentists face in lease agreements, including missed renewal deadlines, dangerous personal guarantees, inflated tenant improvement allowances, and how landlords quietly strip away leverage from unsuspecting practice owners. Eric offers a crash course in lease strategy for both startups and acquisitions, explaining why the best time to engage a lease expert is far earlier than most assume. Whether you're starting, growing, or exiting your practice, this conversation could save you hundreds of thousands. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.cirrusconsultinggroup.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 2 episode, Gary Bird joins Mark in an in-depth conversation on how dental practices can unlock serious growth through smarter systems, strategic pricing, and AI integration. Gary shares powerful insights into the rise of AI receptionists, how they're changing the way practices manage phone calls, scheduling, and follow-ups—and why they're not quite ready to fully replace humans. He breaks down the real reasons practices miss out on ROI, including poor call handling, lack of follow-up, and scheduling gaps.   You'll also learn why distinguishing between leads and qualified leads matters more than you think, and how block scheduling can make or break your growth. Plus, Gary dives into one of the most controversial topics in dental marketing: pricing. He explains why discounting can attract the wrong crowd and how strategic, data-driven pricing wins in competitive markets. If you're serious about scaling without sacrificing your margins, this episode is a must-listen. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://smcnational.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Gary Bird, founder of SMC, joins Dr. Mark Costes to unpack the real reasons most dental marketing fails—and why operations are often the true growth limiter. They discuss the dangers of focusing on “activities” like websites or SEO instead of real outcomes, and how busyness is often mistaken for productivity. Gary shares why 35% of calls in dental practices go unanswered during business hours and how that one stat alone crushes marketing ROI.   The conversation dives deep into the link between lead gen and operational execution, including conversion rates, appointment availability, and the need for follow-up systems. Gary also explains why his agency focuses more on operational performance than flashy marketing tactics—and why that gives their clients a competitive advantage. If you're looking to double your new patient flow but your schedule is already full, this episode is a wake-up call you don't want to miss. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://smcnational.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Stephanie Botts, a seasoned dental hygienist turned ergonomics expert, to explore the physical toll dentistry takes on clinicians and how to prevent it. Stephanie shares how her own experience with chronic back pain inspired her to launch a business focused on helping dental professionals practice pain-free.   From proper patient positioning and the dangers of “chicken winging,” to the benefits of micro-breaks, loop upgrades, and targeted strength training, this conversation is packed with practical strategies to protect your body and extend your clinical career. Whether you're seated, standing, or working in extreme mobile settings, Stephanie offers solutions you can implement immediately to feel better at the end of the day. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.polishedposture.net https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Wendy Briggs, RDH, powerhouse speaker, hygienist, and co-founder of The Team Training Institute. Broadcasting live from Thrive Live in Las Vegas, Wendy shares her expert insights on the current hygiene crisis affecting dental practices across the nation. She discusses the root causes of the growing divide between hygienists and practice owners, the impact of inflated wage expectations, and why many offices are mistakenly eliminating hygiene positions altogether.   Wendy also explains her proven system for transforming underperforming hygiene departments by elevating care standards, boosting productivity, and shifting providers to practice at the top of their license. With a deep dive into preventive therapy, periodontal therapy, patient advocacy, and the true definition of assisted hygiene, this episode is a must-listen for any dental team looking to improve efficiency and patient care without sacrificing profitability. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://theteamtraininginstitute.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Darren Shaw, founder of Whitespark and one of the most trusted voices in local SEO. Darren breaks down exactly how dentists can dominate local search results—not just on Google, but also on emerging platforms like ChatGPT. He explains the three overlooked pillars of local SEO: optimizing your Google Business Profile, having a smart and consistent review strategy, and building citations that boost your online presence.   Darren shares practical tips on everything from uploading weekly photos and selecting the right categories, to responding to reviews and leveraging “best of” lists for AI visibility. He also explains how dentists can hold marketing teams or agencies accountable using real, measurable metrics. Whether you're doing it yourself or outsourcing, this episode is packed with next-level strategies to attract more patients through smarter online visibility. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://whitespark.ca https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes catches up with longtime friend and repeat guest JJ Ditkofsky, founder of WeCare, live from the Thrive Live event in Las Vegas. JJ dives deep into one of the most critical yet often misunderstood components of running a successful dental practice: real estate. From lease negotiations and expansions to practice startups and real estate purchases, JJ shares insights into how to avoid getting boxed into limiting contracts and make the smartest real estate decisions possible.   They discuss the common pitfalls of signing inflexible leases, how to unlock hidden opportunities with current landlords, and why not all real estate is worth buying—despite the allure of ownership. Plus, the duo teases a high-impact event coming to New York City this fall for dentists interested in starting or expanding their practices the right way. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.drwecare.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down live from the Thrive Live exhibition hall in Las Vegas with Dr. John Meis, founder of The Team Training Institute and a true pioneer in dental group growth and leadership. He shares his journey from a rough start as a fourth-generation dentist to leading the expansion of over 120 dental practices.   With a deep focus on operational clarity, team leadership, and retention over acquisition, Dr. Meis dives into the philosophies that power sustainable success in both single and multi-location dental practices. The conversation also explores the shifting landscape of hygiene, the rise of mid-level providers, and the practical uses of AI in radiology, phone systems, and beyond. This high-level discussion is a must for any dentist looking to grow with integrity, strategy, and heart. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://theteamtraininginstitute.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Dr. Kristin Yont, a Calgary-based dentist with a remarkable journey from clinical practice to becoming a leader in mind-body medicine. Kristin shares how her personal experience with emotional stress and burnout led her to explore yoga, mindfulness, and ultimately the SMART program—an eight-week stress management and resiliency training course developed by Harvard's Benson Henry Institute.   Kristin opens up about how stress manifests physically, how to break the cycle of negative self-talk, and the importance of building emotional awareness and community within dentistry. From resilience to compassion fatigue, this conversation dives deep into the science and strategy behind sustainable well-being for dental professionals. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://mindbodyteacher.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Jonathan Moffat, founder of Aligned Advisors, live from the Thrive Live conference in Las Vegas. With a background in scaling dental practices and advising dentists across the country, Jonathan shares his approach to turning overwhelmed dental professionals into confident business owners with a clear financial plan.  He breaks down the concept of a family office—traditionally reserved for ultra-high-net-worth individuals—and how he's made it accessible to dentists through a flat-fee model that includes 200 annual checkpoints, customized financial flowcharts, and a collaborative team of dental-specific experts. Whether you're looking to scale, sell, or simply get your financial life in order, this episode is packed with game-changing strategies for dentists at any stage of their journey. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://alignedadvisors.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes catches up with the dynamic Dr. Kristine Adland live from Thrive Live in Las Vegas. A tech-savvy dentist known for pushing the limits of CAD/CAM dentistry, Kristine shares how she grew a three-chair startup into a 10-operatory powerhouse and built a team of diverse partners to align with her multi-passionate life.  But it's not just about dentistry—Kristine is also building a boutique winery and wine cave in Napa Valley with fellow dentist Dr. Justin Moody, while simultaneously pursuing a law degree with a focus on contract law. From aesthetic same-day crowns to custom cabernet blends, Dr. Adland talks about what it takes to stand out in both competitive industries, the parallels between dentistry and winemaking, and her ultimate vision for creating unique CE and wine experiences in California wine country. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.aadlanddental.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 2 episode, Morgan Hamon returns for Part 2 of his conversation with Dr. Mark Costes, diving headfirst into the intricate realities of selling a dental practice. From decoding EBITDA and enterprise value manipulation by private equity-backed DSOs to the critical role of quality of earnings reports and add-backs, Morgan unpacks what dentists need to know before entering any transaction. They explore the benefits and tax pitfalls of owning versus leasing commercial real estate, the real story behind cost segregation studies, and how depreciation recapture can sting if you're not prepared. Morgan also shares eye-opening advice on selling timing, managing post-sale windfalls, and the limited tax mitigation options available to W-2 dentists. Plus, they wrap up with some lighthearted stories and unforgettable insights from Morgan's days landing F-18s on aircraft carriers. EPISODE RESOURCES https://www.eisneramper.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes welcomes Morgan Hamon, a former Navy F-18 pilot turned CPA, who now dedicates his expertise to helping dental practice owners achieve financial clarity and profitability. Morgan shares his unique journey from landing on aircraft carriers to launching a specialized accounting firm with his father—one that eventually joined EisnerAmper.  Morgan dives deep into the common financial blind spots of dentists, the vital importance of understanding profit margins, and how to identify whether revenue shortfalls or bloated expenses are holding a practice back. Plus, he explains why variable cost control and staff efficiency are critical, and how tax mitigation strategies like S-Corp elections and proper expense categorization can drive long-term success. EPISODE RESOURCES https://www.eisneramper.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, repeat guest and oil and gas expert Troy Eckard returns to unpack the massive changes affecting the energy investment space. With decades of experience and over $850 million raised for oil and gas projects, Troy offers a deep dive into the differences between mineral rights and working interests, the tax advantages of each, and how savvy investors can take advantage of recent policy changes like the One Big Beautiful Bill.   He and Dr. Mark Costes also discuss global economic factors influencing oil prices, including tariffs, the dollar's value, and the geopolitical landscape. Whether you're looking for passive income or aggressive tax strategies, Troy breaks down the practical ways investors can build wealth in today's energy market—without falling victim to the growing number of questionable promoters in the space. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://eckardenterprises.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with licensed mental health counselor and life coach Nikolai Blinow, who specializes in burnout, high-functioning anxiety, and adult ADHD. From a former fundraising executive to a TEDx speaker and mindfulness-based therapist, Nikolai shares her powerful origin story and how a pivotal trip to Costa Rica helped her redefine success and fulfillment.   The conversation dives into the unique stressors dental professionals face, how burnout can quietly erode productivity and personal relationships, and why mindfulness, movement, and even Yoga Nidra can be game-changers for anyone navigating the demands of business and life. This is a compelling listen for any high-achiever seeking to avoid—or recover from—mental and emotional fatigue. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.ompowermentpsych.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Dr. Kwane Watson, the visionary founder and CEO of Kare Mobile Inc. With a background in both private practice and corporate dentistry, Dr. Watson has pioneered a transformative model of mobile dental care using single-operatory vans combined with proprietary technology. He shares how Kare Mobile addresses healthcare inequities by partnering with insurance companies, counties, and institutions like jails to bring care directly to underserved populations.   Dr. Watson also explains the inner workings of his fleet, the ROI of mobile care, how self-scheduling software boosts efficiency, and why he's expanding his tech-forward DSO model. From manufacturing vans in-house to scaling digital dentures and tele-dentistry, this episode showcases the future of accessible, scalable, and entrepreneurial dentistry. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://karemobile.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Kyle Guerin, Director of Corporate Social Responsibility at Henry Schein, to explore the transformative power of service in dentistry. Kyle shares incredible stories from nearly two decades of humanitarian outreach—including 16 trips to Ethiopia—where dental care and education have created ripple effects of hope and opportunity. He explains Henry Schein's commitment to health equity through initiatives like Shine Cares kits, sustainable clinic models, and partnerships with dentists and nonprofits worldwide.   From outfitting clinics in remote areas to 3D-printing dentures in the Bahamas, Kyle unpacks how clinicians can use their skills to not only restore teeth, but also dignity and opportunity for underserved populations. Whether you've done one mission trip or none at all, this episode will inspire you to make service a meaningful part of your career.   Be sure to check out the full episode from the Dentalpreneur Podcast!  EPISODE RESOURCES https://www.henryschein.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 2 episode, Dr. Mark returns with a powerful message on the critical importance of practice infrastructure over sheer production. From leadership and culture assessments to systemization, He shares the real metrics that matter in dental practice ownership. He emphasizes how many practices in the U.S. operate at 2% or even negative profitability—and what that means for your financial legacy.  Dr. Mark introduces foundational frameworks like the Six Pillars of Practice Optimization and the Four Futures—mind, meaning, muscle, and money—to help dentists achieve holistic success, not just financial wins. Drawing from his own experience of building six practices and achieving millionaire status only to find himself unfulfilled, Dr. Mark reminds us that success without balance is an illusion. He also touches on why dentistry is a hot target for private equity, the workforce crisis post-COVID, and how to think like a sophisticated business owner. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark dives deep into the realities of dental business ownership, emphasizing the importance of strong operational infrastructure over just increasing production. Dr. Costes shares insights into his coaching and consulting work with over 230 private clients, the vibrant and supportive community inside the Dental Success Network, and the powerful impact of the world's largest dental buying group.  Dr. Mark also introduces his passion project, Smile Outreach International, which brings free dental care to underserved regions across the globe. With lessons learned from scaling multiple practices and a candid approach to leadership, profitability, and culture, this episode delivers actionable wisdom for dentists seeking sustainable growth. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Holli Perez, CMO and co-founder of DirectDental, to discuss the workforce challenges reshaping the dental industry. Holli shares her journey from being laid off in a DSO leadership role to launching a game-changing dental staffing platform that now serves practices in all 50 states. The conversation dives deep into the realities of temp staffing, the growing hygienist shortage, and why nearly 30% of dentists are reportedly doing their own hygiene work.  Holli also unpacks practical strategies for improving employee retention, creating compelling job listings, and recognizing when toxic leadership is sabotaging team culture. With DirectDental now a part of Henry Schein, Holli gives a behind-the-scenes look at their future initiatives to onboard new grads and streamline dental hiring across the nation. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://directdental.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with dental transitions expert Greg Auerbach, Senior Director at Henry Schein Dental Practice Transitions. Greg unpacks the critical mistakes dentists make when preparing to sell their practices—and why waiting until you're ready to retire could cost you big.  From understanding valuation methodologies like cap rate and EBITDA, to the difference between DSO deals and private practice transitions, Greg offers data-driven insights on how to boost your practice's value well before it hits the market. Whether you're five months or 15 years from a transition, Greg lays out a clear case for how and when to start preparing for one of the biggest financial events of your career. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.henryschein.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 2 episode, Dr. Mark Costes dives deep into the tactical side of building a scalable and profitable dental practice. He outlines his proven frameworks for streamlining operations, conducting effective team meetings, and mastering key performance indicators (KPIs). Dr. Costes shares real-world examples from his journey managing multiple practices, emphasizing the importance of organizational charts, performance reviews, and clear leadership expectations. He also breaks down the true cost of procedures, from crown preps to implants, so you can make data-driven decisions—especially when considering insurance plans or expanding your services.  With insights on staff retention, associate training investment, and systemizing roles through time journaling, this episode is a must-listen for any dentist looking to grow efficiently without burnout. The episode closes with powerful audience Q&A, addressing everything from managing multiple cultures across locations to building a fee-for-service startup in a PPO-heavy world. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes shares the captivating journey that took him from 20 dental school rejections to owning 16 successful dental practices and becoming a global leader in dental outreach. Speaking to a live audience, Dr. Costes breaks down the economic realities of private equity's growing influence in dentistry and why understanding overhead and operational efficiency is more crucial than ever. He dives into the emotional and physical tolls of the profession, sharing why dentistry ranks high in burnout and what practice owners can do to regain their passion and purpose.  From systemization and KPIs to building a sustainable business that can thrive without you in the chair, this episode is packed with the mindset and strategy shifts needed to create lasting success. Mark also introduces the Four Futures framework and his belt system for assessing practice performance, offering a high-level view of how to grow while avoiding burnout. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with employment attorney and HR tech founder Ali Oromchian for a candid and eye-opening conversation about the legal pitfalls facing dental practice owners. Ali, who is the CEO and co-founder of HR for Health, shares the shocking truth about why even well-intentioned dentists are at high risk for employment lawsuits—and what they can do to avoid them.   From missed lunch breaks to post-sale lawsuits by longtime team members, Ali shares real-world examples of how things can go wrong and how HR for Health is helping thousands of practices future-proof their compliance. They also talk about biometric data lawsuits, best practices in termination, and why having airtight HR systems can be the difference between a thriving practice and a legal nightmare. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.dmcounsel.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Penny Reed, Executive Vice President at ADOM and a trailblazer in dental practice management. Penny shares her journey from being recruited by her dentist to manage a practice, to becoming a nationally recognized consultant and leader in dental office management. She reveals the five key revenue drivers for practice growth, why active patient engagement starts in hygiene, and how simple, enthusiastic patient interactions can powerfully increase new patient referrals.   Penny also dives into her new role at ADOM, highlighting the organization's mission to support and empower office managers through community, education, and leadership training. Whether you're a dentist or team leader, this episode is packed with tactical insights on how to build a more efficient, profitable, and harmonious practice. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.dentalmanagers.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 2 episode, Dr. Mark Costes continues his compelling conversation with Dr. Lincoln Harris, CEO of RIPE Global, diving deep into the innovation behind their game-changing dental training platform. In this second half, Dr. Harris reveals how their software and hardware ecosystem is built for scalability, with a focus on improving clinical outcomes and associate productivity—fast. From cutting-edge cloud simulators and proprietary mannequins to custom LMS channels and data-driven ROI models for DSOs, it's all about getting measurable results and breaking down barriers to skill adoption.  Plus, the two discuss strategies for associate engagement using “carrot and stick” methods, and how RIPE is positioning itself as the productivity partner for DSOs worldwide. Mark also shares his vision for sustainable global mission clinics through Smile Outreach International, and Lincoln generously offers RIPE's support to train local clinicians in underserved areas. EPISODE RESOURCES https://www.ripeglobal.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes sits down with the always insightful Dr. Lincoln Harris, founder of Harris Dental Boutique and CEO of RIPE Global. Fresh off recording 26 podcasts at Thrive Live, Mark kicks things off with high energy and hands over the mic to Dr. Harris, who shares his incredible journey from Queensland, Australia to Colorado, USA.  The conversation dives into the evolution of RIPE Global from an in-person CE provider to a global force in dental education, now offering cloud-based procedural training, proprietary LMS software, and cutting-edge hardware. Dr. Harris unpacks how their unique platform helps new grads and DSOs alike boost productivity and clinical skill, all while tracking real implementation and ROI. You'll hear how they tailor training programs to individual needs and how the system can even be white-labeled for other educators. EPISODE RESOURCES https://www.ripeglobal.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 2 episode, Dr. Steve Dove sits down with Dr. Mark Costes, diving deep into the mindset, strategies, and grit it takes to build and scale a thriving dental organization. Steve breaks down his leadership philosophy, including why delegation is essential for growth and how empowering the right people—even when they're only 80% ready—can transform a business. He shares his passion for making people feel seen, both in his teams and patient care, and gives a candid look at the evolution of his multi-practice journey.   From bootstrapping a pediatric startup for under $200K to navigating challenges with optimism and tenacity, Steve's insights on entrepreneurship, white space, and creating a sustainable life in dentistry are both practical and inspiring. Whether you're at one location or planning for more, this episode is packed with real-world wisdom from someone who's lived every phase of the growth curve. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.dovedentalgroup.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by longtime friend and DSI Black Belt coach Dr. Steve Dove for a heartfelt and inspiring conversation. Steve shares his journey from immigrating to the U.S. from South Africa at age 11 to becoming a Division I athlete and eventually a successful dental practice owner. He opens up about his early cultural challenges, the pivotal decision to pursue dentistry, and the humbling transition into dental school.   Steve also reflects on how athletics shaped his mindset and how his complementary partnership with his wife, Dr. Kelly Dove, has fueled both personal and professional success. With vulnerability and wisdom, he offers insights into leadership, gratitude, and staying grounded while navigating the demands of entrepreneurship and family life. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.dovedentalgroup.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Lily Larsen, a standout field sales consultant with Henry Schein in South Florida. She opens up about her journey from collegiate swimmer to one of Shine's most respected reps, known for her high-touch, relationship-driven approach to supporting dental practices.   Lily shares how her role goes far beyond selling supplies—diving into practice performance, strategic planning, and long-term growth for her clients. She also discusses how Henry Schein's support has empowered her to be entrepreneurial within a massive corporate structure, and why she's not in a rush to move up the ladder. This episode is a masterclass in modern dental sales, trust-building, and what it means to truly partner with your clients. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.henryschein.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined live from the Thrive Live event in Las Vegas by Brian Colao, a true authority on DSOs, mergers and acquisitions, and dental law. He shares his unparalleled insights on the current state of the DSO market, explaining how economic uncertainty, stalled private equity deals, and rising costs have created the most unpredictable environment in recent memory.   Brian breaks down why so many transactions are being abandoned, how multiples have changed since the white-hot years of 2021, and what smart dental entrepreneurs can do to position themselves for success despite the turbulence. From DSO formation strategy to picking the right partner, this is a masterclass in understanding what really matters in today's dental consolidation landscape. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.dykema.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 2 episode, Dr. Mark Costes dives deeper into the AI revolution transforming the dental industry with Flossy CEO and co-founder, Dr. Miles Beckett. Miles unpacks how Fiona, their AI receptionist, is engineered to handle complex scheduling, triage emergencies, verify insurance, and provide human-like empathy—all while reducing overhead and improving patient conversion rates.  The conversation touches on the ethical importance of transparency when AI answers the phone, how Flossy integrates with most PMS platforms, and how practices are already seeing near-instant ROI. Miles also shares his insights on where voice AI and large language models are heading, the challenges of hallucination, and how AI could flatten the market while making top-tier content and service more valuable than ever. EPISODE RESOURCES https://www.flossy.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes kicks things off with a quick update from a whirlwind quarter of travel and a legendary local event in Prescott, Arizona—the "Crit Party" at the Whiskey Off-Road bike race. Then, he welcomes Dr. Miles Beckett, co-founder and CEO of Flossy, to the show. Miles shares his remarkable pivot from a career in plastic surgery to becoming a pioneer in dental tech. Backed by over $30 million in venture capital, Flossy is leveraging cutting-edge AI to revolutionize the dental front office through their virtual receptionist, Fiona.  Miles discusses how Fiona handles complex scheduling, shows empathy and energy during patient interactions, and integrates with nearly every dental PMS. This conversation dives into the technology, strategy, and vision behind Flossy's mission to streamline operations and reduce overhead for practices, all while keeping the patient experience front and center. EPISODE RESOURCES https://www.flossy.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes chats with Sydney Robinson, Executive Director of the Dental Success Network and founder of FOA Coaching. Sydney shares how she evolved from a dental office manager into a strategic operations leader, managing a growing team that supports over 2,000 dentists and tens of thousands of team members across DSN and FOA.  The discussion highlights the power of empowering office managers through business acumen, leadership mentorship, and communication training. Sydney also dives into FOA Coaching's live events, the importance of understanding production metrics, and why she's on a mission to replace the title “office manager” with “office lead.” This conversation is filled with laughs, insights, and real talk about what it takes to run a high-functioning, low-stress dental practice. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes Jordan Reiss, Senior Director of Clinical Strategic Development at DEXIS, live from the Thrive Live exhibition hall in Las Vegas. With a background that spans management consulting at KPMG to dental tech innovation, Jordan shares how he found his passion in dentistry and 3D imaging. The conversation explores how CBCT is transforming not just implantology, but also endodontics, orthodontics, and aligner therapy.   Jordan highlights the evolving need for clinician education in CBCT interpretation, the rise of AI-enhanced imaging workflows, and the comprehensive ecosystem DEXIS is building to support diagnostics and patient care. He also shares personal stories about parenting, mission work, and the unexpected roads that lead to a meaningful career. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://dexis.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 2 episode, Dr. Mark Costes and Matt Uhler dive deep into what drives high achievers—and what often breaks them. From chasing arbitrary financial milestones to constantly moving the goalpost, the two reflect on the emotional toll of the entrepreneurial grind. Mark shares how hitting his million-dollar goal left him more miserable than ever and why he created the Four Futures framework to redefine true success across all areas of life.   Matt adds powerful insights from his 27 years helping business owners buy and sell companies, including why so many miss their shot at a high-value exit. They also discuss the danger of being the “single point of failure” in your business and why scalable, team-driven operations are the real key to freedom. The episode wraps with Matt's mission through AMPT to help entrepreneurs avoid costly mistakes and build businesses that serve both their goals and their lives. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://ampedsuccess.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 1 episode, Dr. Mark Costes joins Matt Uhler for an open and impactful conversation about building—and nearly breaking—his dental career. Mark shares the early days of his entrepreneurial journey, from buying his first practice sight unseen to growing six locations and eventually scaling to sixteen. But behind the growth was chaos: burnout, poor systems, and a personal life unraveling.   Mark walks through the turning point that led him to sell most of his practices, rebuild with intention, and create his “Four Futures” framework—an approach to balancing money, meaning, muscle, and mindfulness. You'll also hear how Mark started the world's #1 dental podcast and why he believes success means much more than just hitting financial milestones. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://ampedsuccess.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 2 episode, Joshua Scott sits down with Dr. Mark Costes, and the focus turns to the power of attention in modern marketing. They reflect on the early strategies of Ryan Holiday and the ethical implications of manipulating media—then apply those insights directly to the dental world. Josh explains why attention, not just leads or new patients, is the true top of the marketing funnel, and how practices can shift their thinking from conversions to community impact.   The conversation also explores the pitfalls of cheap attention (like $399 crowns), and the importance of designing strategies that attract the right type of patient for long-term loyalty. Josh and Mark also talk about Studio 8E8's powerful documentary projects, “Untold Stories,” and how storytelling—done right—brings value far beyond ROI. To wrap up, Josh shares the experience of collaborating with Justin Moody on the Moody Adlin Winery, and how his love for wine and creativity collided in a truly unforgettable Napa project. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://s8e8.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes back one of the Dentalpreneur Podcast's most frequent and valued guests—marketing leader and Studio 8E8 CEO, Joshua Scott. In this first installment of a two-part series, Josh and Mark unpack the chaos of Q1, balancing the grind with intentional downtime, and what it means to be “busy for the right reasons.”   Josh reflects on his journey from sitting in the audience at his first Dental Success Summit to earning a coveted main stage spot, and shares the thoughtful approach he takes when deciding which speaking gigs to accept. The conversation then shifts to the evolution of Studio 8E8, how AI is reshaping the marketing space without sacrificing the human element, and the importance of creating high-quality, authoritative content in an age where digital noise is constant. Plus, Josh tells the story of his early dinner with Gary Vee and the advice that eventually led to starting his own business. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://s8e8.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Dr. Jan Jaffer, founder and Chief Visionary Officer of TREC Dental, a values-based dental organization out of Calgary, Alberta. Broadcasting live from the Thrive Live exhibition hall in Las Vegas, the two dive into the unique structure of TREC Dental—an 18-practice group that operates without production targets, budgets, or bonuses.  Dr. Jaffer shares how simplicity, trust, and a patient-first mindset have helped their model thrive, while maintaining a 25–30%+ profit margin across practices. He also discusses their global and local charitable efforts, how volunteerism shaped his personal life, and why building genuine relationships with patients is at the core of everything they do. With AI integration, full-hour new patient consults, and a heavy focus on gratitude and team health, TREC Dental is proving that scaling can be both impactful and deeply human. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://drjanjaffer.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 2 episode, Troy Eckard returns to demystify the difference between mineral rights and working interests in oil and gas investing. He breaks down how mineral rights function like the "house" in a casino—offering truly passive monthly income with no risk, liability, or operating expenses. In contrast, working interests carry greater risk but are rewarded with aggressive tax benefits, including up to a 100% deduction of your investment against ordinary income.  Troy explains why each has its place in a smart investment strategy, depending on whether your goal is maximizing tax efficiency, building long-term income, or both. He shares detailed return examples, strategic asset allocation ideas for dentists with liquidity events, and why owning direct interests—rather than partnerships—offers far more flexibility and wealth-building potential. With monthly distributions, potential 12–15% cash-on-cash returns, and the ability to defer or minimize taxes year after year, this episode offers a powerful look at one of the most misunderstood asset classes. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://eckardenterprises.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 1 episode, Dr. Mark Costes welcomes back Troy Eckard for another deep dive into the macroeconomic trends shaping today's investing environment. As one of the most downloaded guests in Dentalpreneur Podcast history, Troy brings 40 years of oil and gas experience to the table, helping dentists and high-income professionals understand how to navigate an uncertain market. The two discuss the current global liquidity crisis, rising interest rates, and why so many private equity deals are stalling.   Troy breaks down what he learned from the 2008 crash and shares why having dry powder—and the courage to use it—is critical in downturns. He also makes the case for oil and gas as an alternative investment that offers not only strong returns, but also aggressive tax benefits, especially for high earners. With powerful lessons on emotional discipline, long-term thinking, and investing like you're on the brink of retirement, this episode is packed with clarity for anyone looking to protect and grow their wealth in today's economic landscape. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://eckardenterprises.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down live from the Thrive Live exhibition hall with the dynamic Katherine Eitel Belt, founder and CEO of LionSpeak. Catherine shares her remarkable journey from dental assistant to international speaker and communications coach, emphasizing the transformative power of language, leadership, and clear communication.  Together, they explore the framework behind courageous conversations, how to make a clear invitation to your team, and why many dental leaders feel held hostage by their staff—often due to a lack of tools, not leadership potential. Catherine unpacks her A.R.C.H. model for tough talks and gives us a preview of her upcoming book, Something's Got to Change. This episode is a must-listen for any practice owner or manager looking to elevate their culture and lead with clarity and compassion. EPISODE RESOURCES https://www.lionspeak.net https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes kicks off a special series of live interviews from the Thrive Live exhibition hall in Las Vegas with Ryan Gross, founder and CEO of CMOshare. Ryan shares the origin story of his fractional CMO journey and how his company has grown into one of dentistry's top marketing firms. The two dive deep into the evolution of dental marketing, with a particular focus on data-driven decision-making, ROI transparency, and the increasing role of AI in transforming both marketing strategies and operational efficiencies.   Ryan discusses current trends in patient behavior, especially in uncertain economic times, and outlines key indicators that practices should consider when choosing a marketing partner. This is a must-listen for anyone looking to improve patient acquisition and streamline their dental business operations. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.mycmoshare.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 2 episode, Dr. Mark Costes chats with Eric Giesecke, CEO of Planet DDS, about his unlikely journey from mechanical engineering and lawncare deals to leading one of the most influential dental software companies in the U.S. Eric opens up about acquiring Planet DDS via a search fund, scaling through two private equity recapitalizations, and how his team has grown from 25 to over 350 employees.  They explore the evolution of Denticon as a cloud-based platform, its open API ecosystem, and where AI and automation are heading in dental practice management. Eric also dives into the shifting private equity landscape, the challenges of vendor trust in dentistry, and why his leadership team is focused on culture and innovation over politics. This episode is packed with insights for anyone navigating the intersection of tech, dentistry, and entrepreneurship. EPISODE RESOURCES https://www.planetdds.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes sits down with Eric Giesecke, CEO of Planet DDS, for a deep dive into how a Harvard-educated engineer ended up revolutionizing dental software. Eric shares his journey from nearly buying a lawn care business to acquiring Planet DDS through a unique entrepreneurial path called a search fund.  He breaks down the evolution of their cloud-based platform, Denticon, and why DSOs are drawn to its open API structure and advanced revenue cycle management tools. The two discuss the cultural quirks of the dental industry, the pain of PMS switching, and the future of automation and vendor trust in dentistry. It's an insightful look into how innovation and business acumen are shaping the tools that drive modern dental practices. EPISODE RESOURCES https://www.planetdds.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this episode, Brannon Moncrief returns to the podcast to unpack what's really happening in the DSO market—from tightening deal structures and smarter buyers to the harsh reality that not every recap delivers. With over two decades in the game and 13 years leading McLaren & Associates, Brannon shares what makes a practice desirable in 2025 and why some of the biggest players in the space are hitting walls. Whether you're a mid-career doc holding high EBITDA or just building toward scale, Brannon breaks down how private equity thinks, how deal terms have shifted, and how to avoid being locked into a losing outcome. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast