The Dentalpreneur Podcast w/ Dr. Mark Costes

On today's episode, Dr. Mark Costes welcomes back marketing expert and CEO of CMOShare, Ryan Gross, for an in-depth conversation about the transformative role of AI in dental marketing. They dive into how AI has evolved from novelty to necessity, with real-time applications improving everything from phone call conversions to website performance and patient scheduling. Ryan shares how his company leverages AI to create adaptive websites, analyze massive data sets, and deliver original content that ranks with Google's evolving algorithm.  They also discuss the rise of AI-powered call bots and how they're revolutionizing after-hours and weekend patient acquisition. The conversation touches on fee-for-service vs. PPO marketing strategy, how to calculate true ROI, and what to look for when hiring a dental marketing agency in this new era. If you're a practice owner looking to future-proof your operations, this is a must-listen. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.mycmoshare.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Dr. Khamir Patel, practicing dentist and founder of SmartChair AI, to discuss how his innovative technology is transforming the way dental practices measure and optimize chair utilization. Dr. Patel shares how his firsthand experiences in private practice inspired the development of this data-driven platform, which uses AI and IoT sensors to track chair occupancy and production per hour with unprecedented accuracy.  They discuss benchmarks for optimal chair utilization, how practices can use the data to boost efficiency and profitability, and the exciting future of AI integrations in dentistry. Dr. Patel also shares real-world examples of how SmartChair AI has already improved practice workflows and how practices can start leveraging this powerful tool. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.smartchair.ai https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we bring you part two of Dr. Mark Costes' live presentation from Nashville at a Shine event, where he uncovers the immense pressures dentists face in practice ownership. From the isolation of clinical work to skyrocketing student debt and decision fatigue, Mark explains why fewer dentists are choosing ownership and how this impacts the future of the profession.   He breaks down the pros and cons of startups versus acquisitions, explores the growing influence of DSOs and private equity, and shares why building scalable practices is critical for long-term success. Mark also offers practical guidance for vendors and consultants to become invaluable partners to doctors navigating this complex landscape. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we share part one of Dr. Mark Costes' live presentation from Nashville at a Shine event. Mark sets the stage with a behind-the-scenes look at the realities of dental practice ownership—massive student debt, declining ownership rates, and staggering burnout statistics.  He also shares financial benchmarks for dentists compared to physicians, insights into gender and generational trends in practice ownership, and why isolation is such a pervasive issue in the profession. Mark explains the challenges young dentists face as they start their careers and how vendors and partners can build meaningful, long-term relationships by truly understanding these pressures. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Brian Mills, founder of ROAM Commercial Real Estate, to discuss the critical role real estate plays in the success of dental practices. Brian shares insights from 25 years in the industry, covering everything from common lease mistakes and negotiation pitfalls to strategies for ensuring your first location is scalable and profitable.   He also explains why tenant representation is essential, how landlords view dentists as long-term tenants, and how to avoid locking yourself into a space that limits growth. If you're planning a startup, moving to a new location, or renewing a lease, this episode is packed with actionable advice you can't afford to miss. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.roamcommercialrealty.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with longtime friend and mentor Dr. Aaron Nicholas to reflect on their recent experience with the Dominican Dental Mission Project (DDMP). Now in its 43rd year, this unique and tightly-knit mission trip delivers full-scope dental care—including PEDO, restorative, surgery, and prosthodontics—to underserved communities across the Dominican Republic.   Aaron, a 29-time veteran of the trip, shares the story of how he got involved, the logistical complexities of running mobile clinics, and the deep sense of fulfillment that keeps him—and others—coming back year after year. Mark also opens up about how this annual trip has become a cherished family tradition and a powerful remedy for burnout. If you've ever considered giving back through mission dentistry, this heartfelt conversation is packed with inspiration and practical insight. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes catches up with Dr. Taher Dhoon, co-founder of the Colorado Surgical Institute (CSI), to talk about all things surgery, education, and giving back. They dive into CSI's explosive growth over 2025, including their largest-ever course with over 130 attendees, and highlight the wide variety of hands-on training opportunities CSI now offers—from single implants and wisdom teeth to full-arch, veneer, frenectomy, and IV sedation courses.  Dr. Dhoon also shares exciting plans for a live-patient cosmetic course and the launch of CSI's first Brazil-based zygoma and pterygoid training. Plus, the duo discusses Arches Across America, a national initiative to provide free full-arch treatment to underserved patients, and the powerful impact of volunteering. Whether you're a surgical pro or new to complex cases, there's something for every clinician in this jam-packed update. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.coloradosurgicalinstitute.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Dental Success Network COO Ashlee Hirschfeld for a fast-paced and insightful conversation on trending questions from inside the DSN community. The duo dives into topics like employee motivation beyond financial incentives, how to handle red-flag patients before they become a problem, and why clearly defined dental benefits are essential for avoiding team drama.  Mark and Ashlee also explore the evolution of lifestyle practices, hiring temp doctors, and the importance of financial literacy for team members. Plus, get the inside scoop on upcoming DSN webinars, live events, and the launch of Dr. Addison Killeen's latest book The Shift. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Dr. Chris Green of The Practice Launchpad and Justin “JJ” Ditkofsky of WeCare to talk about all things dental startups—from the earliest planning stages to scaling for long-term success. The trio dives deep into the real-world challenges dentists face when launching a practice, including costly lease mistakes, undersized offices, decision fatigue, and lack of future scalability.   JJ shares wild personal stories (including why he's podcasting from his backyard), real estate insights from Frisco, Texas to Tribeca, and what separates a smart startup from a money pit. Chris outlines his proven three-phase approach to launching and optimizing a startup, while Mark breaks down why thinking like a CEO from day one is critical. Plus, they announce a free live event in NYC on September 18, 2025, for dentists considering startups—complete with networking, lectures, and champagne.  Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.thepracticelaunchpad.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Dr. Chris Green of The Practice Launchpad and Justin “JJ” Ditkofsky of WeCare to talk about all things dental startups—from the earliest planning stages to scaling for long-term success. The trio dives deep into the real-world challenges dentists face when launching a practice, including costly lease mistakes, undersized offices, decision fatigue, and lack of future scalability.   JJ shares wild personal stories (including why he's podcasting from his backyard), real estate insights from Frisco, Texas to Tribeca, and what separates a smart startup from a money pit. Chris outlines his proven three-phase approach to launching and optimizing a startup, while Mark breaks down why thinking like a CEO from day one is critical. Plus, they announce a free live event in NYC on September 18, 2025, for dentists considering startups—complete with networking, lectures, and champagne.  Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.thepracticelaunchpad.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we continue with part two of Dr. Mark Costes' in-depth conversation with Kyle Francis of Professional Transition Strategies. Kyle breaks down why recapitalizations have become more difficult for DSOs, how deal overhang and shifting market conditions are impacting valuations, and why understanding the right equity structure is crucial for dentists.   He also shares what makes a dental practice a “first-round draft pick” in the eyes of top DSOs, including the importance of EBITDA, geography, provider risk, and infrastructure. Kyle closes with key insights on how to time your transition and why it's essential to begin with the end in mind. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://professionaltransition.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes back Kyle Francis, founder and CEO of Professional Transition Strategies, for part one of a powerful interview. Kyle shares his journey into the world of dental mergers and acquisitions, how he built a company focused solely on seller-side representation, and why time can be a deal's biggest enemy.  He dives into the intricacies of practice valuations, the differences between individual-to-individual sales versus private equity-backed DSO sales, and the common misconceptions many owners have about liquidity and equity. Kyle also sheds light on how market competition has driven higher multiples and what makes some DSOs thrive while others fail. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://professionaltransition.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes reconnects with longtime friend and dental sleep medicine expert Dr. Erin Elliott. Broadcasting from Thrive Live in Las Vegas, the two dive into a lively and powerful discussion about the lesser-known signs of sleep apnea, particularly in young, fit women. Dr. Elliott shares how anatomical and physiological factors—like a scalloped tongue or early morning wake-ups—often point to overlooked sleep disorders that dentists are uniquely positioned to detect.   They also discuss the emotional impact of restoring quality sleep to patients and families, how dental professionals can start screening today, and why “mild” sleep apnea isn't mild at all. Plus, you'll hear about Erin's passion for pickleball, her love for clinical practice, and why she's not planning to slow down anytime soon. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://3d-dentists.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down at Thrive Live with Doug Fettig, CPA, MBA, and dental business advisor, for a deep and dynamic conversation on leadership, joy, and what it really means to run a successful dental practice. Doug brings energy and perspective to the challenges facing dentists today, from burnout and depression to poor delegation and leadership struggles.  They discuss why so many dentists are trapped in the “Eeyore” mindset, how to break free by embracing abundant thinking, and why hiring the right office manager can transform your business and your life. Doug explains why outsourcing everything but leadership and clinical work is essential, and how to avoid confusing abdication with effective delegation. If you've ever felt stuck in your practice or unsure of how to lead, this is a conversation you don't want to miss. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.gradyhealth.org https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Dr. Bill Keith and Powervox co-founders Brian Wright and Paul Gregory to explore how AI is transforming patient communication in dental practices. They dive into the creation and impact of “Abby,” Powervox's AI receptionist designed to handle after-hours and overflow calls. Dr. Keith shares how Abby has already added tangible ROI by capturing new patient appointments that would have been missed otherwise.   The team discusses the importance of direct PMS integration, Abby's ability to respond empathetically, and their plans to expand into chat and text-based communication. Whether you're curious about cutting overhead or enhancing patient experience, this conversation lays out the future of front office automation in dentistry. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://dental.powervox.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Dr. David Reznik, a pioneering force in public health dentistry and founder of the HIV Dental Alliance. Speaking from the Exhibitor Hall at Thrive Live in Las Vegas, Dr. Reznik shares his decades-long journey in treating HIV-positive patients, his role in establishing the Oral Health Center at Grady Health System, and the critical need for proper infection control in dental offices.   He dives into topics from waterline safety protocols and hemoglobin A1C testing to post-exposure prophylaxis and advances in HIV treatment. With over 6,000 HIV patients in care and a leadership role in training the next generation of dentists through NYU Langone's AEGD program, Dr. Reznik brings both clinical expertise and heartfelt advocacy to a conversation every dentist should hear. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES linkedin.com/in/david-reznik-ab83522 https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes back David Harris, CEO of Prosperident and one of dentistry's leading experts in embezzlement investigation. Ten years and over 2,300 episodes later, David returns to shed light on just how rampant financial crime is in dental practices—with nearly 70% of dentists becoming victims at some point in their careers. He explains the most common theft strategies, behavioral red flags of embezzlers, and why many doctors unintentionally sabotage investigations by mishandling evidence.  David also shares how his team stealthily uncovers theft using forensic accounting and how Prosperident boasts a 90%+ success rate in criminal prosecutions. From shocking stories to actionable prevention tips, this episode is a must-listen for any dental professional wanting to safeguard their practice. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.prosperident.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Dave Monahan, CEO of Kleer, to discuss the major merger between Kleer and Membersy and the upcoming rebrand to Clerri. Dave breaks down why the consolidation happened, what it means for the future of dental membership plans, and how the new unified platform aims to eliminate barriers to care while helping practices grow profitably. With over 20,000 dentists now on the platform—including seven of the top ten DSOs—Kleer is positioned as the leader in care subscriptions.   Dave also unpacks the psychological drivers behind patient loyalty, the measurable ROI of subscription models, and how AI will soon play a role in reactivating dormant patients and optimizing growth. This is a must-listen for anyone serious about increasing patient access and reducing dependence on PPOs. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://clerri.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Dr. Cristian Pavel—dentist, certified yoga instructor, and wellness advocate—live from Thrive Live in Las Vegas. Dr. Pavel shares his unique journey of integrating breathwork, yoga, and mental wellness into dentistry and how that evolved into biannual service retreats in the Dominican Republic.   Listeners will hear the inspiring story of how a life-changing breathwork session sparked the creation of his mission-based retreats, his plans to develop a permanent dental wellness clinic abroad, and how cacao—yes, chocolate—has become part of his daily sacred ritual. You'll also get a peek into Dr. Pavel's morning routine, the evolution of his cacao-based wellness brand Sacred Mornings, and his vision for bringing holistic care to underserved communities through both service and stillness. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://dentalyogis.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes the always engaging Dr. Paul “Nacho” Goodman for a wide-ranging conversation about upcoming events, practice ownership, and the realities of stepping out of the operatory. They dive into the origins and purpose of Super Dentist Boost Camp, discuss the value of live events for building relationships and opportunities, and highlight why balancing EBITDA with what Paul calls “SBITDA” (stress building inside toward dental annoyance) is essential for long-term success.  The two share candid stories about the challenges and freedoms that come with being out of clinical practice while still owning multiple businesses, and why dental students and early-career dentists must prioritize networking and learning outside the classroom. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.penningtondentalcenter.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Brian Mills, founder of Rome Commercial Real Estate, for a no-fluff, boots-on-the-ground conversation about one of the most overlooked but mission-critical elements of dental startups and practice growth: real estate. With over 25 years in the dental industry, Brian has seen the good, the bad, and the financially disastrous when it comes to lease agreements, landlord negotiations, and practice capacity planning.  They discuss the biggest mistakes dentists make when negotiating leases (or skipping representation altogether), how to future-proof your space for growth and resale, and the right questions to ask any real estate firm before hiring them. Brian also breaks down how his firm gets paid, why his loyalty lies with the doctor—not the landlord—and why building the right team of aligned professionals can make or break a startup. If you're thinking about a new lease, relocation, or buying your own building, this is required listening. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.roamcommercialrealty.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined live from Thrive Live in Las Vegas by Eric Pook, president of Cirrus Consulting Group, North America's leading dental office lease negotiation firm. Eric shares eye-opening insights into how dentists—despite being the most reliable tenants—are frequently overpaying for their leases due to lack of awareness, leverage, and negotiation expertise.  They explore the most common pitfalls dentists face in lease agreements, including missed renewal deadlines, dangerous personal guarantees, inflated tenant improvement allowances, and how landlords quietly strip away leverage from unsuspecting practice owners. Eric offers a crash course in lease strategy for both startups and acquisitions, explaining why the best time to engage a lease expert is far earlier than most assume. Whether you're starting, growing, or exiting your practice, this conversation could save you hundreds of thousands. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.cirrusconsultinggroup.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 2 episode, Gary Bird joins Mark in an in-depth conversation on how dental practices can unlock serious growth through smarter systems, strategic pricing, and AI integration. Gary shares powerful insights into the rise of AI receptionists, how they're changing the way practices manage phone calls, scheduling, and follow-ups—and why they're not quite ready to fully replace humans. He breaks down the real reasons practices miss out on ROI, including poor call handling, lack of follow-up, and scheduling gaps.   You'll also learn why distinguishing between leads and qualified leads matters more than you think, and how block scheduling can make or break your growth. Plus, Gary dives into one of the most controversial topics in dental marketing: pricing. He explains why discounting can attract the wrong crowd and how strategic, data-driven pricing wins in competitive markets. If you're serious about scaling without sacrificing your margins, this episode is a must-listen. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://smcnational.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Gary Bird, founder of SMC, joins Dr. Mark Costes to unpack the real reasons most dental marketing fails—and why operations are often the true growth limiter. They discuss the dangers of focusing on “activities” like websites or SEO instead of real outcomes, and how busyness is often mistaken for productivity. Gary shares why 35% of calls in dental practices go unanswered during business hours and how that one stat alone crushes marketing ROI.   The conversation dives deep into the link between lead gen and operational execution, including conversion rates, appointment availability, and the need for follow-up systems. Gary also explains why his agency focuses more on operational performance than flashy marketing tactics—and why that gives their clients a competitive advantage. If you're looking to double your new patient flow but your schedule is already full, this episode is a wake-up call you don't want to miss. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://smcnational.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Stephanie Botts, a seasoned dental hygienist turned ergonomics expert, to explore the physical toll dentistry takes on clinicians and how to prevent it. Stephanie shares how her own experience with chronic back pain inspired her to launch a business focused on helping dental professionals practice pain-free.   From proper patient positioning and the dangers of “chicken winging,” to the benefits of micro-breaks, loop upgrades, and targeted strength training, this conversation is packed with practical strategies to protect your body and extend your clinical career. Whether you're seated, standing, or working in extreme mobile settings, Stephanie offers solutions you can implement immediately to feel better at the end of the day. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.polishedposture.net https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Wendy Briggs, RDH, powerhouse speaker, hygienist, and co-founder of The Team Training Institute. Broadcasting live from Thrive Live in Las Vegas, Wendy shares her expert insights on the current hygiene crisis affecting dental practices across the nation. She discusses the root causes of the growing divide between hygienists and practice owners, the impact of inflated wage expectations, and why many offices are mistakenly eliminating hygiene positions altogether.   Wendy also explains her proven system for transforming underperforming hygiene departments by elevating care standards, boosting productivity, and shifting providers to practice at the top of their license. With a deep dive into preventive therapy, periodontal therapy, patient advocacy, and the true definition of assisted hygiene, this episode is a must-listen for any dental team looking to improve efficiency and patient care without sacrificing profitability. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://theteamtraininginstitute.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Darren Shaw, founder of Whitespark and one of the most trusted voices in local SEO. Darren breaks down exactly how dentists can dominate local search results—not just on Google, but also on emerging platforms like ChatGPT. He explains the three overlooked pillars of local SEO: optimizing your Google Business Profile, having a smart and consistent review strategy, and building citations that boost your online presence.   Darren shares practical tips on everything from uploading weekly photos and selecting the right categories, to responding to reviews and leveraging “best of” lists for AI visibility. He also explains how dentists can hold marketing teams or agencies accountable using real, measurable metrics. Whether you're doing it yourself or outsourcing, this episode is packed with next-level strategies to attract more patients through smarter online visibility. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://whitespark.ca https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes catches up with longtime friend and repeat guest JJ Ditkofsky, founder of WeCare, live from the Thrive Live event in Las Vegas. JJ dives deep into one of the most critical yet often misunderstood components of running a successful dental practice: real estate. From lease negotiations and expansions to practice startups and real estate purchases, JJ shares insights into how to avoid getting boxed into limiting contracts and make the smartest real estate decisions possible.   They discuss the common pitfalls of signing inflexible leases, how to unlock hidden opportunities with current landlords, and why not all real estate is worth buying—despite the allure of ownership. Plus, the duo teases a high-impact event coming to New York City this fall for dentists interested in starting or expanding their practices the right way. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.drwecare.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down live from the Thrive Live exhibition hall in Las Vegas with Dr. John Meis, founder of The Team Training Institute and a true pioneer in dental group growth and leadership. He shares his journey from a rough start as a fourth-generation dentist to leading the expansion of over 120 dental practices.   With a deep focus on operational clarity, team leadership, and retention over acquisition, Dr. Meis dives into the philosophies that power sustainable success in both single and multi-location dental practices. The conversation also explores the shifting landscape of hygiene, the rise of mid-level providers, and the practical uses of AI in radiology, phone systems, and beyond. This high-level discussion is a must for any dentist looking to grow with integrity, strategy, and heart. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://theteamtraininginstitute.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Dr. Kristin Yont, a Calgary-based dentist with a remarkable journey from clinical practice to becoming a leader in mind-body medicine. Kristin shares how her personal experience with emotional stress and burnout led her to explore yoga, mindfulness, and ultimately the SMART program—an eight-week stress management and resiliency training course developed by Harvard's Benson Henry Institute.   Kristin opens up about how stress manifests physically, how to break the cycle of negative self-talk, and the importance of building emotional awareness and community within dentistry. From resilience to compassion fatigue, this conversation dives deep into the science and strategy behind sustainable well-being for dental professionals. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://mindbodyteacher.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Jonathan Moffat, founder of Aligned Advisors, live from the Thrive Live conference in Las Vegas. With a background in scaling dental practices and advising dentists across the country, Jonathan shares his approach to turning overwhelmed dental professionals into confident business owners with a clear financial plan.  He breaks down the concept of a family office—traditionally reserved for ultra-high-net-worth individuals—and how he's made it accessible to dentists through a flat-fee model that includes 200 annual checkpoints, customized financial flowcharts, and a collaborative team of dental-specific experts. Whether you're looking to scale, sell, or simply get your financial life in order, this episode is packed with game-changing strategies for dentists at any stage of their journey. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://alignedadvisors.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes catches up with the dynamic Dr. Kristine Adland live from Thrive Live in Las Vegas. A tech-savvy dentist known for pushing the limits of CAD/CAM dentistry, Kristine shares how she grew a three-chair startup into a 10-operatory powerhouse and built a team of diverse partners to align with her multi-passionate life.  But it's not just about dentistry—Kristine is also building a boutique winery and wine cave in Napa Valley with fellow dentist Dr. Justin Moody, while simultaneously pursuing a law degree with a focus on contract law. From aesthetic same-day crowns to custom cabernet blends, Dr. Adland talks about what it takes to stand out in both competitive industries, the parallels between dentistry and winemaking, and her ultimate vision for creating unique CE and wine experiences in California wine country. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.aadlanddental.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 2 episode, Morgan Hamon returns for Part 2 of his conversation with Dr. Mark Costes, diving headfirst into the intricate realities of selling a dental practice. From decoding EBITDA and enterprise value manipulation by private equity-backed DSOs to the critical role of quality of earnings reports and add-backs, Morgan unpacks what dentists need to know before entering any transaction. They explore the benefits and tax pitfalls of owning versus leasing commercial real estate, the real story behind cost segregation studies, and how depreciation recapture can sting if you're not prepared. Morgan also shares eye-opening advice on selling timing, managing post-sale windfalls, and the limited tax mitigation options available to W-2 dentists. Plus, they wrap up with some lighthearted stories and unforgettable insights from Morgan's days landing F-18s on aircraft carriers. EPISODE RESOURCES https://www.eisneramper.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes welcomes Morgan Hamon, a former Navy F-18 pilot turned CPA, who now dedicates his expertise to helping dental practice owners achieve financial clarity and profitability. Morgan shares his unique journey from landing on aircraft carriers to launching a specialized accounting firm with his father—one that eventually joined EisnerAmper.  Morgan dives deep into the common financial blind spots of dentists, the vital importance of understanding profit margins, and how to identify whether revenue shortfalls or bloated expenses are holding a practice back. Plus, he explains why variable cost control and staff efficiency are critical, and how tax mitigation strategies like S-Corp elections and proper expense categorization can drive long-term success. EPISODE RESOURCES https://www.eisneramper.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, repeat guest and oil and gas expert Troy Eckard returns to unpack the massive changes affecting the energy investment space. With decades of experience and over $850 million raised for oil and gas projects, Troy offers a deep dive into the differences between mineral rights and working interests, the tax advantages of each, and how savvy investors can take advantage of recent policy changes like the One Big Beautiful Bill.   He and Dr. Mark Costes also discuss global economic factors influencing oil prices, including tariffs, the dollar's value, and the geopolitical landscape. Whether you're looking for passive income or aggressive tax strategies, Troy breaks down the practical ways investors can build wealth in today's energy market—without falling victim to the growing number of questionable promoters in the space. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://eckardenterprises.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with licensed mental health counselor and life coach Nikolai Blinow, who specializes in burnout, high-functioning anxiety, and adult ADHD. From a former fundraising executive to a TEDx speaker and mindfulness-based therapist, Nikolai shares her powerful origin story and how a pivotal trip to Costa Rica helped her redefine success and fulfillment.   The conversation dives into the unique stressors dental professionals face, how burnout can quietly erode productivity and personal relationships, and why mindfulness, movement, and even Yoga Nidra can be game-changers for anyone navigating the demands of business and life. This is a compelling listen for any high-achiever seeking to avoid—or recover from—mental and emotional fatigue. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.ompowermentpsych.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Dr. Kwane Watson, the visionary founder and CEO of Kare Mobile Inc. With a background in both private practice and corporate dentistry, Dr. Watson has pioneered a transformative model of mobile dental care using single-operatory vans combined with proprietary technology. He shares how Kare Mobile addresses healthcare inequities by partnering with insurance companies, counties, and institutions like jails to bring care directly to underserved populations.   Dr. Watson also explains the inner workings of his fleet, the ROI of mobile care, how self-scheduling software boosts efficiency, and why he's expanding his tech-forward DSO model. From manufacturing vans in-house to scaling digital dentures and tele-dentistry, this episode showcases the future of accessible, scalable, and entrepreneurial dentistry. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://karemobile.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Kyle Guerin, Director of Corporate Social Responsibility at Henry Schein, to explore the transformative power of service in dentistry. Kyle shares incredible stories from nearly two decades of humanitarian outreach—including 16 trips to Ethiopia—where dental care and education have created ripple effects of hope and opportunity. He explains Henry Schein's commitment to health equity through initiatives like Shine Cares kits, sustainable clinic models, and partnerships with dentists and nonprofits worldwide.   From outfitting clinics in remote areas to 3D-printing dentures in the Bahamas, Kyle unpacks how clinicians can use their skills to not only restore teeth, but also dignity and opportunity for underserved populations. Whether you've done one mission trip or none at all, this episode will inspire you to make service a meaningful part of your career.   Be sure to check out the full episode from the Dentalpreneur Podcast!  EPISODE RESOURCES https://www.henryschein.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 2 episode, Dr. Mark returns with a powerful message on the critical importance of practice infrastructure over sheer production. From leadership and culture assessments to systemization, He shares the real metrics that matter in dental practice ownership. He emphasizes how many practices in the U.S. operate at 2% or even negative profitability—and what that means for your financial legacy.  Dr. Mark introduces foundational frameworks like the Six Pillars of Practice Optimization and the Four Futures—mind, meaning, muscle, and money—to help dentists achieve holistic success, not just financial wins. Drawing from his own experience of building six practices and achieving millionaire status only to find himself unfulfilled, Dr. Mark reminds us that success without balance is an illusion. He also touches on why dentistry is a hot target for private equity, the workforce crisis post-COVID, and how to think like a sophisticated business owner. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark dives deep into the realities of dental business ownership, emphasizing the importance of strong operational infrastructure over just increasing production. Dr. Costes shares insights into his coaching and consulting work with over 230 private clients, the vibrant and supportive community inside the Dental Success Network, and the powerful impact of the world's largest dental buying group.  Dr. Mark also introduces his passion project, Smile Outreach International, which brings free dental care to underserved regions across the globe. With lessons learned from scaling multiple practices and a candid approach to leadership, profitability, and culture, this episode delivers actionable wisdom for dentists seeking sustainable growth. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Holli Perez, CMO and co-founder of DirectDental, to discuss the workforce challenges reshaping the dental industry. Holli shares her journey from being laid off in a DSO leadership role to launching a game-changing dental staffing platform that now serves practices in all 50 states. The conversation dives deep into the realities of temp staffing, the growing hygienist shortage, and why nearly 30% of dentists are reportedly doing their own hygiene work.  Holli also unpacks practical strategies for improving employee retention, creating compelling job listings, and recognizing when toxic leadership is sabotaging team culture. With DirectDental now a part of Henry Schein, Holli gives a behind-the-scenes look at their future initiatives to onboard new grads and streamline dental hiring across the nation. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://directdental.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with dental transitions expert Greg Auerbach, Senior Director at Henry Schein Dental Practice Transitions. Greg unpacks the critical mistakes dentists make when preparing to sell their practices—and why waiting until you're ready to retire could cost you big.  From understanding valuation methodologies like cap rate and EBITDA, to the difference between DSO deals and private practice transitions, Greg offers data-driven insights on how to boost your practice's value well before it hits the market. Whether you're five months or 15 years from a transition, Greg lays out a clear case for how and when to start preparing for one of the biggest financial events of your career. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.henryschein.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 2 episode, Dr. Mark Costes dives deep into the tactical side of building a scalable and profitable dental practice. He outlines his proven frameworks for streamlining operations, conducting effective team meetings, and mastering key performance indicators (KPIs). Dr. Costes shares real-world examples from his journey managing multiple practices, emphasizing the importance of organizational charts, performance reviews, and clear leadership expectations. He also breaks down the true cost of procedures, from crown preps to implants, so you can make data-driven decisions—especially when considering insurance plans or expanding your services.  With insights on staff retention, associate training investment, and systemizing roles through time journaling, this episode is a must-listen for any dentist looking to grow efficiently without burnout. The episode closes with powerful audience Q&A, addressing everything from managing multiple cultures across locations to building a fee-for-service startup in a PPO-heavy world. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes shares the captivating journey that took him from 20 dental school rejections to owning 16 successful dental practices and becoming a global leader in dental outreach. Speaking to a live audience, Dr. Costes breaks down the economic realities of private equity's growing influence in dentistry and why understanding overhead and operational efficiency is more crucial than ever. He dives into the emotional and physical tolls of the profession, sharing why dentistry ranks high in burnout and what practice owners can do to regain their passion and purpose.  From systemization and KPIs to building a sustainable business that can thrive without you in the chair, this episode is packed with the mindset and strategy shifts needed to create lasting success. Mark also introduces the Four Futures framework and his belt system for assessing practice performance, offering a high-level view of how to grow while avoiding burnout. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with employment attorney and HR tech founder Ali Oromchian for a candid and eye-opening conversation about the legal pitfalls facing dental practice owners. Ali, who is the CEO and co-founder of HR for Health, shares the shocking truth about why even well-intentioned dentists are at high risk for employment lawsuits—and what they can do to avoid them.   From missed lunch breaks to post-sale lawsuits by longtime team members, Ali shares real-world examples of how things can go wrong and how HR for Health is helping thousands of practices future-proof their compliance. They also talk about biometric data lawsuits, best practices in termination, and why having airtight HR systems can be the difference between a thriving practice and a legal nightmare. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.dmcounsel.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by Penny Reed, Executive Vice President at ADOM and a trailblazer in dental practice management. Penny shares her journey from being recruited by her dentist to manage a practice, to becoming a nationally recognized consultant and leader in dental office management. She reveals the five key revenue drivers for practice growth, why active patient engagement starts in hygiene, and how simple, enthusiastic patient interactions can powerfully increase new patient referrals.   Penny also dives into her new role at ADOM, highlighting the organization's mission to support and empower office managers through community, education, and leadership training. Whether you're a dentist or team leader, this episode is packed with tactical insights on how to build a more efficient, profitable, and harmonious practice. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.dentalmanagers.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 2 episode, Dr. Mark Costes continues his compelling conversation with Dr. Lincoln Harris, CEO of RIPE Global, diving deep into the innovation behind their game-changing dental training platform. In this second half, Dr. Harris reveals how their software and hardware ecosystem is built for scalability, with a focus on improving clinical outcomes and associate productivity—fast. From cutting-edge cloud simulators and proprietary mannequins to custom LMS channels and data-driven ROI models for DSOs, it's all about getting measurable results and breaking down barriers to skill adoption.  Plus, the two discuss strategies for associate engagement using “carrot and stick” methods, and how RIPE is positioning itself as the productivity partner for DSOs worldwide. Mark also shares his vision for sustainable global mission clinics through Smile Outreach International, and Lincoln generously offers RIPE's support to train local clinicians in underserved areas. EPISODE RESOURCES https://www.ripeglobal.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes sits down with the always insightful Dr. Lincoln Harris, founder of Harris Dental Boutique and CEO of RIPE Global. Fresh off recording 26 podcasts at Thrive Live, Mark kicks things off with high energy and hands over the mic to Dr. Harris, who shares his incredible journey from Queensland, Australia to Colorado, USA.  The conversation dives into the evolution of RIPE Global from an in-person CE provider to a global force in dental education, now offering cloud-based procedural training, proprietary LMS software, and cutting-edge hardware. Dr. Harris unpacks how their unique platform helps new grads and DSOs alike boost productivity and clinical skill, all while tracking real implementation and ROI. You'll hear how they tailor training programs to individual needs and how the system can even be white-labeled for other educators. EPISODE RESOURCES https://www.ripeglobal.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 2 episode, Dr. Steve Dove sits down with Dr. Mark Costes, diving deep into the mindset, strategies, and grit it takes to build and scale a thriving dental organization. Steve breaks down his leadership philosophy, including why delegation is essential for growth and how empowering the right people—even when they're only 80% ready—can transform a business. He shares his passion for making people feel seen, both in his teams and patient care, and gives a candid look at the evolution of his multi-practice journey.   From bootstrapping a pediatric startup for under $200K to navigating challenges with optimism and tenacity, Steve's insights on entrepreneurship, white space, and creating a sustainable life in dentistry are both practical and inspiring. Whether you're at one location or planning for more, this episode is packed with real-world wisdom from someone who's lived every phase of the growth curve. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.dovedentalgroup.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes is joined by longtime friend and DSI Black Belt coach Dr. Steve Dove for a heartfelt and inspiring conversation. Steve shares his journey from immigrating to the U.S. from South Africa at age 11 to becoming a Division I athlete and eventually a successful dental practice owner. He opens up about his early cultural challenges, the pivotal decision to pursue dentistry, and the humbling transition into dental school.   Steve also reflects on how athletics shaped his mindset and how his complementary partnership with his wife, Dr. Kelly Dove, has fueled both personal and professional success. With vulnerability and wisdom, he offers insights into leadership, gratitude, and staying grounded while navigating the demands of entrepreneurship and family life. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.dovedentalgroup.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Lily Larsen, a standout field sales consultant with Henry Schein in South Florida. She opens up about her journey from collegiate swimmer to one of Shine's most respected reps, known for her high-touch, relationship-driven approach to supporting dental practices.   Lily shares how her role goes far beyond selling supplies—diving into practice performance, strategic planning, and long-term growth for her clients. She also discusses how Henry Schein's support has empowered her to be entrepreneurial within a massive corporate structure, and why she's not in a rush to move up the ladder. This episode is a masterclass in modern dental sales, trust-building, and what it means to truly partner with your clients. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.henryschein.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast