Podcast appearances and mentions of mark costes

In today's Part 2 episode, Dr. Mark Costes chats with Eric Giesecke, CEO of Planet DDS, about his unlikely journey from mechanical engineering and lawncare deals to leading one of the most influential dental software companies in the U.S. Eric opens up about acquiring Planet DDS via a search fund, scaling through two private equity recapitalizations, and how his team has grown from 25 to over 350 employees.  They explore the evolution of Denticon as a cloud-based platform, its open API ecosystem, and where AI and automation are heading in dental practice management. Eric also dives into the shifting private equity landscape, the challenges of vendor trust in dentistry, and why his leadership team is focused on culture and innovation over politics. This episode is packed with insights for anyone navigating the intersection of tech, dentistry, and entrepreneurship. EPISODE RESOURCES https://www.planetdds.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes sits down with Eric Giesecke, CEO of Planet DDS, for a deep dive into how a Harvard-educated engineer ended up revolutionizing dental software. Eric shares his journey from nearly buying a lawn care business to acquiring Planet DDS through a unique entrepreneurial path called a search fund.  He breaks down the evolution of their cloud-based platform, Denticon, and why DSOs are drawn to its open API structure and advanced revenue cycle management tools. The two discuss the cultural quirks of the dental industry, the pain of PMS switching, and the future of automation and vendor trust in dentistry. It's an insightful look into how innovation and business acumen are shaping the tools that drive modern dental practices. EPISODE RESOURCES https://www.planetdds.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 2 episode, Dr. Mark Costes and Dr. Paul "Nacho" Goodman dive deep into what it really takes to build sustainable, freedom-giving dental practices—and they don't hold back. The duo talks through the importance of proper associate onboarding, the risks of working interviews, and why most dentists are more willing to invest in a CBCT than a top-tier team member. Paul shares a revealing story about his wife's unexpected run-in with a trainee piercer, contrasting it with five-star staff training at Tavern on the Green.  They unpack how building redundancy and a strong "bench" in your practice can be the key to lowering stress and unlocking true lifestyle flexibility. The conversation also zooms out to big-picture business lessons from NFL salary caps and sushi masters, and touches on current hiring trends from Paul's work at Dentist Job Connect. EPISODE RESOURCES https://www.dentalnachos.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes catches up with the always-insightful Dr. Paul "Nacho" Goodman for a fun, wide-ranging conversation covering everything from birthday ice baths to elite dental event planning. The duo shares behind-the-scenes insights on the upcoming Dental Success Summit and Boost Camp, riffing on the rising challenge of getting people to attend in-person events and the psychological tricks that sometimes work.  They also dive into deeper reflections on burnout, practice infrastructure, and the power of creating businesses that thrive without you. Paul shares entertaining stories from a whirlwind family trip to New York City, complete with Central Park strolls, Slime Museums, and a surprise dinner at Heidi Klum's Crazy Pizza. Plus, they discuss what the dental world can learn from Tavern on the Green's elite staff training process—and why dentistry desperately needs to raise its onboarding game. It's thoughtful, it's hilarious, it's classic Dentalpreneur. EPISODE RESOURCES https://www.dentalnachos.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 2 episode, Dr. Mark Costes continues his deep dive with Dr. Kyle Hale, exploring the pivotal moments and decisions that shaped his transition from high-producing clinical dentist to visionary entrepreneur. Kyle opens up about the real reasons behind selling his multi-practice group—including his wife Callie's battle with burnout—and how that led to the creation of Airway Dentist, a practice model with a clear clinical North Star. He shares powerful insights on why selling might be the right choice for some, the importance of having a “dentist as backup plan” mindset, and the value of intentionality in both business and personal life.  Dr. Kyle also discusses the explosive growth of Dental Life, his innovative clear aligner support company partnered with Invisalign and Itero, which is transforming how GPs approach aligner cases. This is an inspiring look at how stepping away can lead to purpose-driven success. EPISODE RESOURCES https://theairwaydentists.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes catches up with longtime friend and powerhouse entrepreneur Dr. Kyle Hale. Kyle opens up about life after selling his DSO, why he took a step back, and how he spent his sabbatical reconnecting with family and rediscovering his passion for racing. He shares his reflections on the stress of clinical dentistry, how his wife Callie's burnout influenced their business decisions, and what it took to prepare their group of practices for a smooth and successful exit.  The conversation also dives into the challenges and lessons learned from scaling quickly, the importance of systems, and how stepping away opened doors to new ventures like the Airway Dentist. This is part one of an inspiring conversation about transition, purpose, and designing a life by intention. EPISODE RESOURCES https://theairwaydentists.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, Dr. Mark Costes welcomes back marketing expert Mike Sula, Sales Director at Studio 88, a top-rated healthcare marketing agency. Mike delivers a powerful presentation on how to stand out in today's fast-paced digital landscape by tapping into authentic storytelling. He emphasizes the importance of leading with purpose, using personalized photography and video, and embracing social platforms to connect with patients on a deeper level.  From his breakdown of successful marketing eras to insights on leveraging story-driven content, Mike explains why dental practices that prioritize meaningful branding consistently attract more of their ideal patients. This episode is packed with actionable strategies to help your practice rise above the noise and create lasting patient relationships. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, we're diving deep into the art of same-day dentistry with Dr. Ben Kacos, founder of CMOshare Ryan Gross, and host Dr. Mark Costes. They break down the critical systems behind becoming a same-day clinical powerhouse—from expanding your team and optimizing your facility, to building a hustle-driven culture and offering flexible financing options.  Plus, they share real-world strategies for boosting patient satisfaction, driving emergency traffic through marketing, and maintaining momentum in a challenging economy. This is a masterclass in how small operational shifts can lead to massive production gains! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, Dr. Mark Costes checks in from Roatan, Honduras, during the final day of the Smile Outreach International mission trip. Joined by Laura Kolar, Executive Director of SOI, and Dr. Winston Feng, the team reflects on a monumental week of service where they treated over 500 patients. They dive into the challenges and triumphs of dental care in remote areas, from bloody cleanings to MacGyver-style extractions with limited tools.  Laura shares her inspiring journey into nonprofit work, from humble beginnings in Uganda to helping build SOI from the ground up. Winston discusses how mission work influences his approach to dental practice and the unique bonds formed on these trips. This heartfelt episode is a behind-the-scenes look at the power of global dental outreach and the community it creates. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, Dr. Mark Costes sits down with returning guest Cory Pinegar, CEO of the fast-growing dental service company Reach. Cory shares his journey from purchasing the company for just $1 at age 22 to scaling it into a team of over 200 employees, with accolades from Inc. 500 and the Salt Lake Tribune. The conversation explores the essential balance between AI and human touch in service industries, the art of sustainable growth, and the alignment of incentives that empower team members and customers alike.  Cory opens up about the painful, lesson-filled early years of entrepreneurship—what he calls his “expensive MBA”—and the vital importance of honest, sometimes uncomfortable, conversations in leadership. The episode wraps with an inspiring discussion on creating long-term value and a mission-driven culture in a rapidly evolving industry. EPISODE RESOURCES https://www.getreach.co https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, Dr. Mark Costes is joined by the GSD Queen herself, Ashlee Hirschfeld, for a jam-packed session on all things Dental Success Network. From navigating the transition from Facebook Workplace to WorkVivo, to tackling real DSN member questions about taking extended time off, managing front office distractions, investing in team certifications, and hiring personal assistants — this episode dives deep into the operational and cultural challenges facing dental practice owners.  Mark and Ashlee highlight the importance of community, communication, and smart systems, all while keeping it candid and humorous. Whether you're looking to create redundancy in your practice, strengthen team dynamics, or just get your life back, this episode has something for everyone. EPISODE RESOURCES https://dentaltransitions.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, Dr. Mark Costes sits down with Steve Hollingsworth—media producer extraordinaire and the man behind the daily content for Dental Success and Smile Outreach International. Recorded from their makeshift studio in Roatan, Honduras, this episode captures the raw, real, and deeply meaningful moments from their latest dental mission trip.  Steve shares his perspective on the unique duality of Roatan—lush paradise on one side, stark poverty on the other—and reflects on the rewarding chaos of treating 100+ patients a day with limited resources. The duo dive into what it takes to balance high-volume clinical work with content creation, why this particular mission trip stood out from others, and how even non-clinical volunteers walk away transformed. From gang migration stories to underwater wildlife sightings, and the heart behind volunteer families like those running the Refuge, this episode is a powerful reminder of the human spirit's resilience and the impact of service. Steve Hollingsworth Founder | EnLighting Media Steve Hollingsworth is a lifelong creative whose love for storytelling and music started early, with a camera and drumsticks in hand. Over the past two decades, media production has given him front-row access to industries and experiences around the world — from aerial cinematography for aviation brands to cinematic storytelling for dental practices across the country. As founder of EnLighting Media, Steve leads branded content production, live-streaming for major events like the Dental Success Summit, and post-production for The Dentalpreneur Podcast, the #1 podcast in dentistry, where he has edited over 2,000.  When he's not filming or traveling for global nonprofit projects with Smile Outreach International, Steve recharges at home in Prescott, Arizona, with his wife Mara, their two cats, and his drum studio — continuing to live out a lifelong passion for creativity, connection, and service. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this mastermind recap, Dr. Mark Costes and the Black Belt Coaches share hard-earned truths on leadership, systemization, and the non-negotiables that build a resilient team and a real business. From honoring the people who built their practices into machines to the cost of avoiding tough conversations, this session pulls no punches. Whether you're struggling with staff that no longer fit, partners who aren't pulling their weight, or burnout masked as boredom, this one's a must-listen. It's not about growing for the sake of it—it's about building with clarity, courage, and consistency so life's biggest moments don't come at the cost of your business. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this episode, Dr. Mark Costes leads a high-impact session during the DSI Mastermind Quarterly Meeting, breaking down what it takes to operate at a high level when life gets chaotic. He unpacks the mindset shifts, systems, and self-discipline that fuel consistent progress—without relying on rigid routines. From "No Whining Wednesdays" to maximizing team productivity like an NFL franchise under a salary cap, this is a masterclass in creating structure, momentum, and meaning.  EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this episode, Dr. Mark Costes leads a high-impact session during the DSI Mastermind Quarterly Meeting, diving into the core themes of prioritization, leverage, and simplicity. After traveling through 20 cities and 5 countries—including multiple third-world regions—Mark shares hard-earned insights on leadership, fulfillment, and staying productive even while living out of a suitcase. From extracting teeth in shipping containers to hosting mission-driven team retreats, the stories are raw, real, and loaded with practical value. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 2 episode of Dr. Mark Costes' interview with Matt Mulcock, CFP, managing partner at Dentist Advisors, they break down the evolving financial landscape for dentists. They discuss the rise of private equity and DSOs, how practice valuations have shifted from collections-based to EBITDA multiples, and the critical decision-making process when considering a sale.   Matt also emphasizes the importance of financial organization, understanding incentive structures in wealth management, and assembling a “personal board of directors” to navigate major career and investment decisions. If you've ever wondered whether selling to a DSO is the right move or how to maximize your long-term financial health, this episode is packed with insights to help you make informed, strategic choices. EPISODE RESOURCES https://dentistadvisors.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 1 episode, Dr. Mark Costes welcomes Matt Mulcock, CFP, managing partner at Dentist Advisors and co-host of The Dentist Money Show. Fresh off a trip to Nicaragua together, they dive into Matt's journey from the fitness industry to becoming a trusted financial advisor for dentists. Matt shares the importance of working within a niche, the differences between commission-based and fee-only fiduciary advisors, and why Dentist Advisors takes an education-first approach. They also discuss the rise of private equity in dentistry, the shift in practice valuations, and how younger dentists are being presented with life-changing offers earlier in their careers. If you're wondering whether to take chips off the table or hold out for long-term financial security, this episode is packed with insights to help you make smarter financial decisions. EPISODE RESOURCES https://dentistadvisors.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes breaks down the psychology behind patient communication, case acceptance, and building trust through ethical persuasion. He emphasizes the importance of empathy—especially when patients share negative past experiences—and explains why you should never throw a colleague under the bus. Instead, focus on making the patient feel heard and understood. Dr. Costes introduces the "Oregon vs. Oregon Trail" concept, illustrating how to sell patients on the outcome, not the painful process. He also explores the impact of personal financial biases on treatment presentations and why true conviction is essential in getting patients to say "yes" to necessary care. Plus, he dives into the art of conversation, identifying common pitfalls like the interrupter, the one-upper, and the conversational narcissist—and how to avoid becoming one yourself.  EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we dive into the power of nonverbal cues, emotional intelligence, and the science behind human connection. Dr. Mark Costes starts with an engaging exercise on facial expressions—teaching us how a genuine smile builds trust while a fake one sends negative signals. He then unpacks the impact of energy and attitude in both personal and professional settings, revealing studies that show how the people we surround ourselves with can directly influence our success. Dr. Costes also breaks down the importance of mastering patient touchpoints and delivering an exceptional patient experience—especially when external marketing isn't an option. From the role of trust transfer within your team to the nuances of effective communication, this episode is packed with insights on how small changes can lead to massive improvements in relationships, case acceptance, and overall practice success. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with dental attorney Matthew Odgers, founder of Odgers Law Group, to break down the legal essentials every dentist needs to know. Whether you're buying, selling, or entering a partnership, Matthew shares expert insights on avoiding costly mistakes, negotiating lease agreements, and structuring airtight contracts.  They also discuss the importance of due diligence when purchasing a practice, navigating lease challenges, and why well-defined partnership agreements are crucial for long-term success. Plus, they dive into the pros and cons of selling to a private buyer versus a DSO.  EPISODE RESOURCES https://odgerslawgroup.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On Part 2 of Dr. Mark Costes' interview with real estate investor and entrepreneur Paul Moore, they dive deeper into the philosophy of "boring investing." Paul breaks down the difference between speculative investing and steady, recession-resistant strategies, explaining why patient, long-term investors tend to come out ahead. He shares insights on syndications, passive income funds, and the importance of due diligence when evaluating investment opportunities.  Plus, they discuss legacy investing—using wealth to create lasting change, including efforts to combat human trafficking. Whether you're a high-earning professional looking to preserve your wealth or someone navigating a financial windfall, this episode is packed with valuable lessons. EPISODE RESOURCES https://www.wellingscapital.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 1 episode, Dr. Mark Costes welcomes back real estate investor and entrepreneur Paul Moore. Paul shares his journey from being an entrepreneurial risk-taker to embracing the "boring investor" philosophy, a strategy focused on steady, recession-resistant real estate investments. He discusses the pitfalls of hands-on real estate investing for busy professionals, the importance of picking the right operators, and how syndications and funds can provide solid returns without the headaches of direct ownership.  Paul also dives into how his investments align with a higher purpose, funding initiatives to combat human trafficking. If you're looking to grow your wealth without the stress, this episode is packed with valuable insights. EPISODE RESOURCES https://www.wellingscapital.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes shares the core drivers of a world-class dental organization and why mindset, leadership, and systemization are the keys to long-term success. He reflects on the toxic scarcity mindset in dentistry, the importance of surrounding yourself with the right people, and why personal accountability is a non-negotiable trait of top-performing dentists.  Mark also breaks down how dentists can increase profitability, reduce overhead, and create sustainable growth while maintaining work-life balance. He also highlights real data from the Dental Success Institute, showing how mastermind members dramatically increase income while working fewer clinical hours. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes continues his conversation with Dr. Paul Etchison, host of the Dental Practice Heroes Podcast and owner of a thriving group practice. They dive into the unavoidable drama of running a dental office, the psychology behind why people create conflict, and how leadership plays a crucial role in managing team dynamics.  Paul shares a real-life example of a team dispute, the lessons learned from it, and why proactive management is key to a smooth-running practice. They also discuss associate onboarding, the importance of personality in hiring, and the systems that keep a multi-doctor practice thriving. EPISODE RESOURCES https://www.dentalpracticeheroes.com/dsi https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 1 episode, Dr. Mark Costes is joined by longtime friend and fellow podcaster, Dr. Paul Etchison. As the host of the Dental Practice Heroes podcast and author of two books on dental practice management, Paul shares his journey of building a large group practice in the Chicago suburbs. The conversation kicks off with stories about aging, injuries, and the unexpected challenges of staying active while balancing work and family. Paul also dives into a real-life leadership challenge he recently faced in his practice—a near mutiny at the front desk. He shares how a misunderstanding snowballed into workplace drama, leading to a deeper look at accountability and leadership structure. The two discuss how even the best-run practices still have challenges, why checklists and accountability matter, and the unexpected side effects of stepping back from clinical work. EPISODE RESOURCES https://www.dentalpracticeheroes.com/dsi https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes shares his personal journey from overworked and underprepared to building a highly systemized and profitable dental practice. He reflects on his early struggles, including the financial and operational challenges that forced him back to work just days after major surgeries.  Mark also introduces the Elite Practice Blueprint and Four Futures Framework, which help dentists achieve efficiency, profitability, and personal fulfillment. Through a powerful case study of "Dr. Rex," he demonstrates how a struggling practice with high overhead and low take-home income can be transformed into a thriving, profitable business. If you're looking for practical strategies to reduce overhead, increase collections, and gain control over your practice, this episode is a must-listen. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes back Dr. Addison Killeen to dive deeper into The Dental Office Manager Position Manual, co-authored with Dr. Chris Green. They explore how to take an average office manager and transform them into a high-performing, servant-style leader using the detailed playbook they've developed. From assessing leadership readiness and navigating tricky team dynamics, to mastering emotional intelligence and prioritization, this episode is a masterclass in leadership development within the dental office.  They also tackle real-world scenarios like promoting from within, shifting friendship dynamics post-promotion, and the dangers of task fixation over strategic leadership. Plus, Addison shares details about his in-practice event in Lincoln, Nebraska, and the upcoming Dental Success Summit featuring Ryan Holiday. EPISODE RESOURCES https://www.addisonkilleen.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Dr. Addison Killeen—Black Belt coach at DSI, mega-practice owner, and prolific author—to unpack the powerful insights behind Addison's newest release, The Dental Office Manager Position Manual.  They discuss how this extensive 309-page resource can transform the way dentists elevate and train office managers, equipping them with not only tactical tools but also the leadership skills necessary to run a high-performing team. Dr. Addison shares his favorite systems, KPIs, onboarding strategies, and even dives into common pitfalls when promoting from within. EPISODE RESOURCES https://www.addisonkilleen.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes dives into the key factors that separate top-performing dental practices from the rest. He emphasizes the power of mindset, leadership, and collaboration in creating a thriving, systemized business. He discusses why scarcity thinking holds dentists back, how personal accountability leads to long-term success, and why tracking both objective and subjective metrics is essential.  Mark also shares eye-opening statistics on dentistry's financial landscape and the major challenges facing the profession today. Whether you're looking to scale your practice, refine your leadership skills, or improve work-life balance, this episode delivers valuable insights to help you elevate your career. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes shares his journey of building multiple successful businesses, from the Dental Success Institute to the newly launched Smile Outreach International. He breaks down what makes franchises like McDonald's and Chick-fil-A so successful—and how dentists can apply the same principles to systemize and scale their practices.  Mark also discusses the importance of defining a "freedom number," building generational wealth, and creating a mission-driven career beyond financial success. Plus, he dives into the keys to onboarding associates effectively, ensuring clinical consistency, and developing a business model that runs efficiently without constant oversight. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes unpacks the essential elements of rapport, communication, and charisma—the three key factors that influence patient trust and treatment acceptance. He explains how first impressions happen in an instant and why overcoming negativity bias is crucial in a dental setting.   Dr. Costes also shares practical nonverbal communication hacks, like posture, hand movements, and facial expressions, to help build immediate trust with patients. You'll learn the power of empathy, edification, and engagement in patient interactions, along with common mistakes that can break rapport.  EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 1 episode, Dr. Mark Costes breaks down the science of charisma and likability—and why mastering these traits can transform your dental practice. He explores evolutionary psychology, explaining how people make instant snap judgments about trust and rapport within a single second of meeting you.  In an industry where patients often arrive with fear and negativity bias, Dr. Costes shares powerful tactics to create an exceptional first impression and turn skeptics into loyal advocates.  EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Jaclyn Nona, CEO and co-founder of Clever Dental Co. With a background in marketing and years of hands-on experience in the dental industry, Jaclyn shares her insights on the often-overlooked power of internal marketing. She explains how having an in-house team member dedicated to social media, reputation management, and patient engagement can revolutionize a practice's growth.  From leveraging organic content to building authentic relationships with patients, Jaclyn breaks down the key strategies that drive real results. She also shares tips for handling Google reviews, creating engaging content, and why social media is an untapped goldmine for many dental practices. EPISODE RESOURCES https://www.cleverdentalco.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes shares a powerful case study of Dr. Rex, a struggling dental practice owner who transformed his business from barely surviving to thriving. Dr. Costas walks through the Elite Practice Blueprint, the Four Futures framework, and how strategic overhead control, systemization, and leadership can create massive financial success.  Mark also highlights the importance of tracking key metrics, improving collections, and shifting practice culture to build a business that runs smoothly without relying on the owner's constant presence. Whether you're an aspiring dental entrepreneur or a seasoned practice owner, this episode is packed with game-changing insights to increase profitability while reducing stress. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, Dr. Mark Costes dives deep into the critical elements of creating an operational infrastructure that drives revenue, efficiency, and work-life balance. He shares his personal journey—owning 16 practices, suffering from burnout, and ultimately developing the frameworks that transformed his businesses. Dr. Costes outlines his 6 Pillars for Business Success, including operational systemization, patient experience, and cash flow control. He also introduces the Four Futures Framework, emphasizing the importance of balancing financial success with personal well-being. Using real-life case studies, he breaks down overhead reduction strategies, ideal expense ratios, and how to identify bottlenecks that limit profitability. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, we bring you Part 2 of the Elevation Association panel discussion from the 2025 Life Summit in Nicaragua featuring James Heaton, Michael Allen, Jared Hill, Mark Costes, Matt Mulcock, and Ryan Isaac. The conversation continues with deep insights on partnerships, vision alignment, and the ongoing shift in dentistry toward DSOs and private equity. The panelists break down why shared vision is essential for a successful partnership and how lack of leadership can trap dentists in a cycle of burnout. They also tackle the growing presence of DSOs, discussing when selling makes sense, the risks involved, and why private equity firms are reshaping the industry. With private practice ownership declining and consolidation increasing, the group explores whether dentists have a responsibility to preserve the profession for future generations. EPISODE RESOURCES https://www.elevationassociation.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, we bring you Part 1 of the Elevation Association panel discussion from the 2025 Life Summit in Nicaragua. This powerhouse panel—featuring James Heaton, Michael Allen, Jared Hill, Mark Costes, Matt Mulcock, and Ryan Isaac—dives into one of the most overlooked yet critical aspects of running a successful dental practice: leadership. The conversation explores why leadership is often missing in dental education, how private practice owners struggle with management, and why poor leadership can lead to burnout and even practice failure. The panelists break down the difference between management and true leadership, the dangers of micromanagement, and the impact of company culture on long-term success. They also discuss why DSOs are rapidly growing while many private practices struggle to keep up. EPISODE RESOURCES https://www.elevationassociation.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we're back with part two of our live panel from the Women in DSO event, featuring Dr. Mark Costes and his powerhouse executive team—Ashlee Hirschfeld, Kay Lange, Sydney Robinson, and Mary Lafferty. This conversation dives deeper into the key operational strategies and leadership principles that drive growth and efficiency in DSOs. The team explores the importance of accountability in systemization, how to form a strong internal "board of directors," and the role of marketing in patient acquisition and retention. They also discuss strategies for reducing staff turnover, overcoming resistance to change, and leveraging AI for smarter business decisions. Plus, Mary shares game-changing insights on optimizing marketing efforts for real impact. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes takes the stage at the Women in DSO event, sharing insights into the incredible growth of Dental Success Companies and the lessons learned from scaling multiple businesses. He's joined by his powerhouse executive team, including Ashlee Hirschfeld, Kay Lange, Sydney Robinson, and Mary Lafferty, who break down key strategies for running a thriving DSO. They discuss everything from the operational bottlenecks that prevent growth to how AI is reshaping the dental industry. The conversation dives into the importance of standardizing care, creating a solid hiring process, and leveraging technology to streamline operations. Plus, they share practical tips on making job postings more attractive, retaining top talent, and building a culture that fosters innovation. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we take a deep dive into the personal journey of Dr. Mark Costes as he shares an exclusive reading from his book, Rich, Fit, and Fulfilled: Redefining What It Means to Have It All. Dr. Costes pulls back the curtain on the reality of achieving financial and professional success—only to find himself overwhelmed, disconnected, and unfulfilled.  Dr. Costes challenges the traditional definition of "success" and introduces the Four Futures framework as a way to cultivate true fulfillment in all areas of life. From personal finance and net worth strategies to the psychology of happiness, fulfillment, and purpose, this conversation is packed with actionable insights for anyone looking to build a life that's not just successful—but truly meaningful. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr, Mark Costes dives into the psychology of success, the power of identity, and how small, consistent changes can create massive long-term results. Learn why focusing on who you want to become rather than just what you want to achieve is the key to sustainable change. Dr. Costes also discusses the impact of accountability, habit stacking, and identity-based goal setting, referencing powerful examples from James Clear's Atomic Habits and real-world success stories. Plus, he breaks down the importance of financial planning, estate strategies, and legacy-building to secure your future and set your family up for generational wealth. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes dives into the reality of hustle culture and why working harder doesn't always lead to better results. He breaks down the different seasons of entrepreneurship and explains how practice owners can transition from grinding endlessly to optimizing their time and efficiency. By setting clear non-negotiables, leveraging delegation, and focusing on high-value activities, you can achieve more while working less. We also explore common struggles like reactivity, ineffective CEO time, and comparison traps that lead to burnout. Dr. Costes shares practical strategies for maximizing productivity, improving leadership, and creating a well-structured practice. Tune in for insights that will help you work smarter and build a thriving business. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes dives into creating a strong dental practice culture and leading with structure. He emphasizes the importance of defining core values and involving the team in their creation to foster true buy-in. Dr. Costes also introduces a Cultural Assessment—a simple way to measure alignment with those values, ensuring that team members are motivated, skilled, and contributing to the practice's success. He also breaks down performance reviews, effective meetings, and accountability systems to create a productive, drama-free work environment. From structured morning huddles to weekly growth meetings, he shares the PETA framework (Presence, Intention, Time, and Agenda) to ensure every meeting moves the practice forward.  EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode Dr. Mark Costes explores the challenges of leading a dental team during a workforce shortage. With a 30% decline in healthcare workers since the pandemic, dental practices are struggling to find and retain skilled employees. Dr. Costes shares his own leadership journey—learning from early mistakes, overcoming high turnover, and shifting from a rigid management style to an approach built on structure, inspiration, and accountability. He also introduces key leadership principles, including defining clear expectations, holding team members accountable, and creating a structured approach to leadership. Tune in to hear how the Four Futures Framework—balancing mind, meaning, muscle, and money—can help dentists build thriving businesses while maintaining personal well-being. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes chats with Michael Lomotan, co-founder of the Dental Success Network, and Cameron Buhman, DSN's vendor relations specialist. They dive into the power of group purchasing organizations (GPOs) and how DSN helps dentists negotiate better pricing on supplies, lab fees, patient financing, and more—saving members tens of thousands without increasing production.  They also break down the dangers of "price creep" and why keeping a close eye on vendor relationships is crucial for maintaining profitability. Dr. Costes shares his newfound love for Formula One and the strategy behind the sport. Tune in for insights on cutting overhead and running a more efficient practice. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Lane Rizzardini, co-owner of Sleep Apnea Leads, to discuss the challenges and opportunities of marketing sleep dentistry. Lane shares why traditional dental marketing approaches often fail for sleep apnea and how creating a separate brand and digital presence can dramatically improve patient acquisition. He also dives into the power of AI-driven follow-ups, automated systems for patient conversion, and the key strategies that help dentists grow their sleep practices efficiently. If you've struggled to integrate sleep apnea into your practice or want to attract more high-quality patients without wasting time, this episode is packed with valuable insights. Tune in to learn how the right marketing approach can make all the difference! EPISODE RESOURCES https://sleepapnealeads.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes breaks down the trap of hustle culture and why working harder doesn't always mean achieving more. He shares how practice owners can transition from grinding endlessly to increasing productivity while working fewer hours. By recognizing different seasons of entrepreneurship, setting clear non-negotiables, and leveraging delegation, you can avoid burnout and maximize efficiency. We also dive into common struggles like reactivity, case acceptance issues, and inefficient CEO time. Dr. Costes offers practical strategies to streamline operations, improve leadership, and create a thriving practice without sacrificing work-life balance. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes takes us to the breathtaking shores of Nicaragua for an exclusive look at the Elevation Association retreat. Joined by Dr. Jared Hill and Dr. Dan Nelson, the founders of this unique mastermind group, dive into the mission behind Elevation Association—helping dentists lead with intention, design their ideal lives, and build lasting legacies.  Dr. Costes, Dr. Hill, and Dr. Nelson also discuss the power of stepping away from daily practice life to gain clarity, the importance of knowing your numbers, and how to combat burnout by redefining success. Plus, they share the incredible work they're doing with the Dental Legacy Foundation, creating sustainable dental clinics in underserved communities. Tune in for a deep dive into leadership, adventure, and making an impact far beyond the dental chair. EPISODE RESOURCES https://www.elevationassociation.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Ardi Safi, the visionary founder of DDS Marketing, to discuss his fascinating journey from competitive tennis and structural engineering to becoming a leader in dental marketing. Ardi shares how his analytical mindset and immigrant work ethic helped him carve a niche in the dental industry, offering data-driven marketing strategies that drive real results.   Ardi dives into the role of AI in tracking patient conversion, key KPIs for marketing success, and the importance of organic content for brand building. Plus, they preview the upcoming DDS Marketing Event in Miami this May, focused on full-arch dentistry profitability. Check out the full episode on the Dentalpreneur Podcast for all the insights and actionable takeaways! EPISODE RESOURCES ddsmarketing.io https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes takes the stage at the Elevation Association conference to discuss the true meaning of legacy. Sharing his journey from building and selling multiple dental practices to founding Smile Outreach International, Dr. Costes highlights the importance of sustainable impact. He walks the audience through the Four Futures framework—mind, meaning, muscle, and money—offering a practical way to measure personal and professional fulfillment.   From personal anecdotes to an eye-opening eulogy exercise, this session challenges listeners to redefine success beyond financial gain. Plus, Dr. Costes shares insights on habit formation, overcoming setbacks, and the power of community-driven service. Check out the full episode on the Dentalpreneur Podcast for more inspiration and actionable takeaways! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast