Podcasts about your membership site

Have you recently launched your membership website?  If you have then you're in the midst of a steep learning curve…  One we've all been through as membership owners.  As we're approaching the end of the year, now is the perfect time to plan what we want to achieve over the coming months…  For more established membership owners the year ahead might be fully mapped out so they know what to expect... But for those new to the membership world, what lies ahead is largely unknown. While we don't have a crystal ball to tell you exactly what's going to happen over the next 12 months... We can try our best to prepare you for some of the things you're likely to discover in your first year of running a membership site… And that's exactly what we're doing in this podcast episode.  Join us to hear 5 things you quickly learn in your first year as a membership site owner Essential Learning Points: Good customer service can be the difference between losing a member and leaving someone with a positive impression who is likely to recommend you to others. Implementing a solid onboarding process will make everything easier - for both you and your members.  The freedom, the flexibility and the fulfilment that comes from recurring revenue and making money while you sleep can make a huge difference to your life.  You can't please everyone You're probably making a bigger difference than you realize Important Links & Mentions: https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/customer-service-for-membership-sites/ (How to Handle Customer Service for Your Membership Site) https://www.themembershipguys.com/member-overwhelm/ (How to Avoid Overwhelming your Members) https://www.themembershipguys.com/why-you-need-a-kickass-member-onboarding-process/ (Why you need a kickass member onboarding process) https://www.themembershipguys.com/negative-feedback/ (How to Deal With Negative Feedback About Your Membership) Key Quotes: “Nothing ever goes 100% smoothly - that's just life. The key is how you deal with things when issues do arise.” “When you have a good onboarding process in place, your members are happier, your engagement increases, retention improves and you have far less customer service issues to deal with. That's pretty much a win for everyone” “If you have 99 happy members who love what you're doing, but have 1 unhappy member, you need to learn to focus on the 99 – those guys aren't all wrong!” “Don't take someone's silence as a sign that they aren't getting value from what you're offering, you're probably making a much bigger difference than you realize.”

Do you want to transform your tweeting into real results? Unsure where to start? Social media is a tough nut to crack. You can post consistently and still see no results and no sales. The good news is that you can turn it around with some proper planning and a little help from your analytics. This episode, takes you through a 12-step social media plan to help you tweak and fine-tune your current strategy. Tune in to hear why social media is so important, why you need to audit your channels, learn from your audience, keep an eye on your analytics, and much more. Essential Learning Points:  Why social media should be key to your marketing strategy      Why you should audit your channels and your audience The importance of knowing your audience well    How to serve and build your audience How to offer value consistently Why you need to keep an eye on analytics Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) http://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/membership-setting-goals/ (Setting Goals for Your Membership Business: A Practical Process) https://www.themembershipguys.com/building-an-audience/ (How to Start Building an Audience for Your Membership Site) https://www.themembershipguys.com/behind-the-scenes-membership/ (Why You Need to Take People Behind the Scenes of your Membership) Key Quotes: “Make sure that you engage with your followers. Don't just publish content and leave it. Aim to have two-way conversations. What do your followers need help with? Ask them.” “Take steps to really develop your knowledge and understanding of your audience.” “Once you build momentum, once you've got the basics in place, refine that messaging. Refine the type of posts you're making to make sure you're not too salesy, to make sure you have a variety in how you promote your membership.”

A membership has many moving parts, lots of technical elements, and will take plenty of hard work to get started. But there is one element of running a membership site that is constant and, if you don’t have it, you won’t keep your membership alive. If you don’t have an audience, you won’t have a membership. So, if you’re just starting out and eager to get your membership going, it’ll pay dividends if you invest in finding and growing your audience now. This classic episode of The Membership Guys will show you how. Essential Learning Points: Why it’s important to build your audience before you release your product Where the best places are to look for your potential audience How finding your audience will also help you fine-tune your membership content and marketing strategy Where you can go to learn more about establishing and growing your audience Important Links & Mentions: https://www.themembershipguys.com/how-to-generate-email-leads-for-your-membership-site/ (How to Generate Email Leads for Your Membership Site) https://www.themembershipguys.com/segmentation/ (Using Segmentation to Increase Leads and Member Sales) https://www.themembershipguys.com/content-marketing/ (How To Use Content Marketing To Sell Your Online Membership) https://www.themembershipguys.com/membership-marketing-part-one/ (Marketing Tactics for Attracting New Members) https://www.themembershipguys.com/discover-audience-really-want/ (4 Ways to Discover What Your Audience REALLY Want from your Membership)   Key Quotes: “If you’re building a product, you need to have someone to sell it to!”  “Passionate people find each other and they congregate around different places online.” “A lot of your initial audience building efforts are going to center around finding where your particular crowd are and hanging out with them.” “Don’t take it for granted that your existing audience will have an interest in what you’re doing with your membership.”

Your blog and your website host all of the content used in your marketing – so how do you join the dots between your blog and your membership? There are plenty of ways membership site owners can do this, but many don’t because they’ve heard bad advice from marketing ‘gurus’ or they’re worried about sounding salesy. The good news is there are direct and indirect ways of linking from your blog to your membership – and all of them are good, easy ideas to implement! So, listen in to this episode to learn why it’s so important to build that path from your blog to your membership and how you can do it – with examples from ourselves and our members at Membership Academy. Essential Learning Points: Why it’s so essential that you use your blog as a promotional channel for your membership Direct and indirect approaches you can use to drive traffic your membership from your blog Why you need to discount one particular piece of advice that some internet marketers swear by Important Links & Mentions: https://www.themembershipguys.com/content-marketing/ (How To Use Content Marketing To Sell Your Online Membership) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/free-vs-paid-content/ (How to Decide Which Content Should Be Free vs Paid) https://www.themembershipguys.com/how-to-generate-email-leads-for-your-membership-site/ (How to Generate Email Leads for Your Membership Site) https://www.themembershipguys.com/facebook-remarketing-memberships/ (Facebook Remarketing Strategies for Membership Websites)  Key Quotes: “Your blog is a primary place to promote your membership.”  “Often all someone needs to be ready to buy is awareness that you have a solution to their problem.” “We get so many people clicking through from the CTA on our thank you page and we have so many members inside our community whose sales significantly increased once they added that CTA to their thank you pages as well.” “You need to make sure, if you’re getting people subscribing to your email list, that you have an initial series of emails that sells your membership.”

Despite my protests over the years, I’m ready to admit that there are a few instances where it is a good idea to use a closed door membership model. Some of them are very niche, some of them require a few “ifs” and asterisks, but they are entirely valid and are all better suited to a closed door model. This episode is well worth checking out if you’re just starting out or if you’re trying new things with your membership. It could make a foundational difference to the way you run your membership! Essential Learning Points: What the difference is between closed door and evergreen membership models The six situations that suit a closed door membership model best The one universal truth that applies to every membership model Important Links & Mentions: https://www.themembershipguys.com/5-reasons-why-i-dislike-the-closed-door-membership-strategy/ (5 Reasons Why I Dislike the Closed Door Membership Launch Strategy) https://www.themembershipguys.com/run-beta-test-membership-site/ (Why You Should Run a Beta Test for Your Membership Site) https://www.themembershipguys.com/membership-mvp/ (Creating an MVP to Test and Validate Your Membership Idea) https://www.youtube.com/watch?v=76YvjgV4xZ4 (Lean Live Launch strategy) https://www.themembershipguys.com/promoting-membership-site-affiliate-program/ (Promoting Your Membership Site with an Affiliate Program)   Key Quotes:  “If your model uses cohorts – a set intake of students and schedule – then the closed door model is essential.”  “If you’ve been running your membership for a year or two and you know that there is a clearly-defined off-season period – where demand subsides and sales drop – then you might be better served by taking sales and marketing out of the equation for that period.” “Whether you choose an evergreen model or the closed door approach, keep in mind that you still need to show up for your existing members.”

Can you start a membership before you’ve grown your audience? It might sound tricky, but there are some sure-fire ways you can get started. Whether you’re right at the start and haven’t told a single soul about your membership or you’re partway there with a small audience, there are ways you can grow your membership right now and get on the path to having a successful business. Every successful membership has its own unique story of how it got member number one (and all the others after them!). These are five ways you can get to that stage. Essential Learning Points: Validate that your audience exists – you need to have more than just a hunch, find proof that your audience is out there and that they want your solution Build, borrow, or buy an audience – there are three ways to grow your audience from scratch Sell a big-ticket product before your membership – give people a one-off product that requires less commitment but proves your value A soft launch is still a launch – don’t be afraid to start small and quietly Offering your membership for free isn’t a sin – but there are some important caveats to be aware of Key Quotes: “There’s a big difference between having your own audience and having a market. You don’t necessarily have your own portion of the market, but there needs to be a market actually there.” “Having a small intimate coaching program is perfectly suited to having a smaller following and a smaller audience.” Important Links & Mentions: How to Generate Email Leads for Your Membership Site 12 Types of Content To Include In Your Membership Site How to Attract New Members by Running a Free Challenge Promoting Your Membership Site with an Affiliate Program Lead Generation Essentials for Membership Site Owners Creating an MVP to Test and Validate Your Membership Idea How to Use Upsells to Generate More Revenue from Your Membership Site https://www.membershipacademy.com/ (The Membership Academy) Facebook Pixel guide Google Ads guide

Pinterest, it’s for wedding planning and redecorating inspiration, right? Or is it a platform with over 300 million users that some businesses are generating 200% ROI from? Clearly, it’s time for a rethink on Pinterest! That’s why I asked Cara Chace to join me on this episode of The Membership Guys podcast. Cara is one of the best in the business of Pinterest marketing – and she runs her own membership, so she’s even more clued up about how we membership site owners can get the most out of this underutilized platform! If you want to know how to start marketing your membership on Pinterest, Cara is the only person you want to hear from. My conversation with Cara on this episode has given me so many ideas and lightbulb moments and I’m already starting to implement them on Pinterest. I’ve no doubt you’ll find it just as useful, so sit back and enjoy… Just remember to take notes! Essential Learning Points: Who Cara is, what she does, and her expertise in Pinterest The basics of Pinterest What best practice on Pinterest looks like What you want to avoid doing on Pinterest How to advertise on Pinterest How to develop a Pinterest marketing strategy for your membership   Important Links & Mentions: https://www.carachace.com/pinterest-powerup (Pinterest PowerUp) https://www.carachace.com/pinterest-powerup (Chace Digital) https://www.pinterest.com/carachace/ (Cara’s Pinterest) http://instagram.com/carachace (Cara’s Instagram) https://www.facebook.com/carachace (Cara’s Facebook) https://www.linkedin.com/in/carachace (Cara’s LinkedIn) https://www.themembershipguys.com/membership-marketing-tactics/ (9 Simple Membership Marketing Tactics That’ll Get You More Members) https://www.themembershipguys.com/how-to-generate-email-leads-for-your-membership-site/ ( How to Generate Email Leads for Your Membership Site) https://www.themembershipguys.com/free-vs-paid-content/ (How to Decide Which Content Should Be Free vs Paid)   Key Quotes: “The fundamental thing that you have to understand is that it is not social media. It is a visual search engine. It has much more in common with Google than it does Facebook or Twitter.” “People go to Pinterest to get inspired, to learn, to solve a problem.” “Pinterest boards are so important that Google indexes them!” “It’s not about creating more content, it’s about creating more pins for the content you have.”

Description SubscribeMe.fm is THE podcast that teaches you all about creating a highly profitable, long-term business with online courses & membership sites with recurring subscriptions. In this podcast, and I don't mean just this episode, but the entire series, I'm going to be talking about how you can build a successful business by creating subscription-based products and services that bring in recurring income month after month... where you don't have to go hunting for new customers all the time, where you can focus on creating a remarkable product - like Seth Godin would say - A product that your customers love, where they keep paying you to keep delivering your product or service, and where you get to actually focus on your remarkable product - and improving it and adding to it over time, and you get to focus on, quote-unquote "Enchanting" your customers, like Guy Kawasaki would say. The main focus of this podcast will be how to make, market and monetize your online digital content. But here's a list of other topics that we will get into in this podcast series. * The Subscription Model, how you can add one to your existing business, and how you can improve your existing subscription-based offers. * How to create the "Perfect" Product * Various tools and services that you will need when creating an online course * Explore various Self-Hosted and Fully-Hosted Solutions * Third-party Marketplaces where you can host your online course * How to create content For Your Membership Site: Both creating your own, buying content vs getting others to create your content for you. * What is the Commitment Ascension Model (CAM) * What are the various Membership Models & Content Strategies * Pricing Strategies * Payment Processing options * How to do Marketing for Your Membership Site and get new members * How to start your own affiliate program and get others to market your course for you * How to use other platforms like Podcasting, Email Marketing and Social Media Marketing to build an audience and then sell them stuff * How to get members to stay - thus increasing your Customer Lifetime Value (CLV) * To Drip or Not To Drip * Are forums worth it? Where and how to create a forum? Should you do it on facebook? Or on your own site? Or use a third-party service and embed the forum on your site? * One-time Product Launches vs. Evergreen Products * Membership Site Design * Membership Site Launch * Selling Your Membership Site Website: www.subscribeme.fm Opinion Your name is getting cut off in iTunes, and unless you're paying me $5 I would never read your description in iTunes. Also, realize there is no formatting in iTunes/Apple Podcasts and it is one giant chunk of text.I liked the show, high energy, and you get right to the point. You did a quick and painless commercial for coolcast player. I was worried at first that you were reading your show, then when you get into the "why" you should look at your goals I could hear the personality and opinion come out. I loved that you used examples that we all can relate to and it made it funny and identifiable. As this is a show about memberships, I was surprised you didn't mention your work at Digital Access Pass (as that adds credibility to you). I am definitely adding your show to my "Marketing" playlist in overcast.If you'd like a full review of your podcast check out Podcast Review Show or if you need Podcast Consulting, Book and Appointment Today

This is part 4 of the series, 6 Ways To Create Content for Your Membership Site - where I talk about The Oprah method of creating content for your blog, your online course or your podcast and even your webinars and seminars. #4) The Winfrey Way - a.k.a the Oprah Model of generating content for your web site. This is one of the oldest, time-tested ways of generating content: Which is to invite Guests who create the content FOR you. I call this the "Oprah Model". Oprah Winfrey became one of the world’s richest self-made women, a billionaire, the most influential talk show host, an author, philanthropist, actress and media personality – all by doing what? By interviewing other people! Think about that for a second: Of all the athletes, actors, authors, scientists, medical professionals, entertainers, business icons and celebrities who she interviewed on her show – would you EVER consider Oprah an expert in any of those subjects at all? Was she as good at any sport as all those athletes who came on her show? Was she as good a writer as those authors who she interviewed? In fact, she created more best-selling authors than anyone else in this world! But would you consider her any expert in any of the topics on which her guests spoke? Of course not - SHE was interviewing THEM. So hang with me for a minute here... I'm going to make 2 points here, as to why this Interview model is both good and bad. The good first. (listen to the show for the rest) Listen online at http://SubscribeMe.fm/

Today’s Sponsor: WP Notepad CONVENTIONAL LOGIC – big box of crap: they’ll never be able to download or use it all – drip content: barely give them anything so that they’ll never cancel – give them something new per month so they’ll stick around for that “one” thing ACTUAL SOLUTION – give them a reason … Continue reading "020: Pain of Disconnect: Simplify Your Marketing and Reduce Refunds in Your Membership Site"

Video training is one of the best ways to teach your audience. There's no shortage of niches that you can serve, teach and create an audience with, and John Highly of DentTrainer.com is a great example of this. The post How to Create a Video Training Library for Your Membership Site with John Highly appeared first on Online Course Coach.

We’re talking in this podcast about how to set up a WordPress site, how to charge people money either one time, high-ticket, low-ticket, recurring, fixed-term membership site, so that we have this thing called “passive income.” My website is membershipcube.com, and you can go there and claim a free copy. It’s included with our course, … Continue reading "008: Must-Have Enhancements for Your Membership Site"

SubscribeMe.fm is THE podcast that teaches you all about about creating a highly profitable, long-term business with online courses & membership sites, using recurring subscriptions. In this podcast, and I don't mean just this episode, but the entire series, I'm going to be talking about how you can build a successful business by creating subscription-based products and services that bring in recurring income month after month... where you don't have to go hunting for new customers all the time, where you can focus on creating a remarkable product - like Seth Godin would say - A product that your customers love, where they keep paying you to keep delivering your product or service, and where you get to actually focus on your remarkable product - and improving it and adding to it over time, and you get to focus on, quote unquote "Enchanting" your customers, like Guy Kawasaki would say. The main focus of this podcast will be how to make, market and monetize your online digital content. But here's a a list of other topics that we will get into in this podcast series. The Subscription Model, how you can add one to your existing business, and how you can generate recurring revenue. How to create the "Perfect" Product Various tools and services that you will need when creating an online course Explore various Self-Hosted and Fully-Hosted Solutions Third-party Marketplaces where you can host your online course How to create content For Your Membership Site: Both creating your own, buying content vs getting others to create your content for you. What is the Commitment Ascension Model (CAM) What are the various Membership Models & Content Strategies Pricing Strategies Payment Processing options How to do Marketing for Your Membership Site and get new members How to start your own affiliate program and get others to market your course for you How to use other platforms like Podcasting, Email Marketing and Social Media Marketing to build an audience and then sell them stuff How to get members to stay - thus increasing your Customer Lifetime Value (CLV) To Drip or Not To Drip Are forums worth it? Where and how to create a forum? Should you do it on facebook? Or on your own site? Or use a third-party service and embed the forum on your site? One-time Product Launches vs. Evergreen Products Membership Site Design Membership Site Launch Selling Your Membership Site