Podcasts about marketplaces

Send us a textIn this high-energy episode of the Joey Pinz Discipline Conversations podcast, Joey sits down with Ryan Walsh, founding executive of Pax8 and chair of the GTIA Member Champions, to talk teamwork, technology, and transformation.

President and CEO of the Better Business Bureau Steve Bernas joins Bob Sirott to talk about the BBB’s online gambling and gaming study and why you should avoid buying items from social media marketplaces. He also shares some updates text and email scams, like fake package deliveries and scammers pretending to be your friend or family member.

From living in a school bus to running a TikTok Shop agency, today's guest shares affiliate secrets, viral content tips, and social commerce strategies to grow your brand online.   Tommy Lynch, the creative force behind Cult Content, joins us to share his extraordinary journey from crafting furniture at just 15 to becoming a social commerce marketing maestro. As we explore the vibrant landscape of TikTok Shop and e-commerce, Tommy reveals the blend of patience and tenacity required to overcome the hurdles of slow sales and costly shipping. His tale is a testament to resilience, navigating through early Amazon-like tactics to gain traction and establish his niche in the e-commerce space.   Embark on Tommy's adventurous transition from almost being banned from school premises to embracing a nomadic lifestyle, living out of a bus while traversing 35 states. The story turns from his initial sales roles to an unexpected career in content creation and freelancing. By harnessing the power of networking, Tommy's path led him to collaborate with brands, beginning with a hard seltzer company and eventually finding his footing in LA. His narrative underscores the profound impact of building genuine connections while highlighting the adaptability needed to thrive in both creative and entrepreneurial pursuits.   Dive into the strategic world of digital marketing as Tommy shares insights on leveraging TikTok's potential to drive e-commerce success. From working with major brands like Infinity Hoop to the birth of his own agency, Cult Content, he uncovers the secrets behind crafting viral-worthy content and the importance of a strong hook. Explore the unpredictable dynamics of the TikTok shop environment, the strategic use of affiliates, and how creating a community can lead to transformative growth. Whether you're an aspiring content creator or an established marketer, there's something for everyone in Tommy's compelling story.   In episode 460 of the AM/PM Podcast, Kevin and Tommy discuss: 00:00 - TikTok Shop and E-Commerce Journey 05:52 - Living in a Converted School Bus 09:26 - Bus Traveler Turned Content Creator 14:39 - Content Creator Brand Partnerships and Pricing 20:00 - Unlocking TikTok Shop's Money-Making Potential 25:56 - Creating Viral Video Content Strategy 30:43 - Building 'Cult Content' Agency Success 32:54 - Key Takeaways From Event Presentations 38:08 - Challenges of Becoming a Creator 43:52 - Setting Expectations for TikTok Advertising 44:45 - Strategies for TikTok Shop Success 53:42 - Getting Started on TikTok Shop 55:47 - TikTok Shop Platform and Sales Strategies 1:00:11 - Marketplaces' Regulatory Evolution for New Platforms 1:06:06 - The Power of Social Commerce

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

Today I'm joined by Alex Vetter, CEO of Cars Commerce. We unpack why consumers are getting shellshocked in the service lane, reveal the CRM blind spots from retail research to retail shopping behavior, and explore why 95% of car buyers still start their journey on third-party websites—plus much more. This episode is brought to you by: 1. CarNow - Tired of tools that promise the world but don't deliver? CarNow isn't one of them. One store switched to CarNow's full platform and went from a 3% to 30% close rate—in one month. Everything connects. Everything converts. Take a look at the story here @ http://www.carnow.com/performance 2. Mia - Meet Mia: Your 24/7 AI receptionist who speaks like a human, not a robot. No more "press 1" - just natural conversations for sales, service, and support. She handles everything from car shopping to appointment scheduling in multiple languages, while integrating with your systems. Never miss another lead. Check out https://www.mia.inc 3. Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc Need help finding top automotive talent? Get started here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in advertising with Car Dealership Guy? Drop us a line here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in being considered as a guest on the podcast? Add your name here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Suismu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:19 Key insights from Used Car Palooza? 01:34 Current outlook for the used car market? 03:50 Biggest challenges in used car acquisition? 05:03 Best strategies for dealer inventory sourcing? 05:34 Why does transparency matter now? 07:58 How do dealers build resilience? 10:17 What is AI's role in the future of dealerships? 15:59 How to build trust through content? 22:14 How does DealerClub build trust? Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Your sales funnel can only work if you know where your leads are coming from — and how to make the most of each source. But for many operators, coworking marketplaces, lead gen partners, and even Google Business Profiles feel like a confusing alphabet soup of options. In this episode, I break down the four core lead source categories, demystify the biggest marketplace players, and help you prioritize what's worth your time (and what isn't). We cover: The four main types of coworking lead sources: organic traffic, member referrals, brokers, and marketplaces What platforms like Deskpass, LiquidSpace, Gable, and Peerspace actually do — and who they're best for Why your Google Business Profile may be your most valuable (and underutilized) lead source The truth about Flexspace.ai, how it works, and how it's not a lead gen platform How to track your lead sources effectively and decide which platforms deserve your attention If you've ever wondered whether marketplaces are worth it or how to build a lead strategy that actually converts — this episode is your roadmap. Resources Mentioned in this Episode: Syncaroo Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

S5:E6 SHEIN's Marketplace Evolution - A Conversation with George Chang, GM & Head of SHEIN Marketplace

Este boletim traz um resumo das principais notícias do dia na análise de Samuel Possebon, editor chefe da TELETIME.TELETIME é a publicação de referência para quem acompanha o mercado de telecomunicações, tecnologia e Internet no Brasil. Uma publicação independente dedicada ao debate aprofundado e criterioso das questões econômicas, regulatórias, tecnológicas, operacionais e estratégicas das empresas do setor. Se você ainda não acompanha a newsletter TELETIME, inscreva-se aqui (shorturl.at/juzF1) e fique ligado no dia a dia do mercado de telecom. É simples e é gratuito.Você ainda pode acompanhar TELETIME nas redes sociais:Linkedin: shorturl.at/jGKRVFacebook: https://www.facebook.com/Teletime/ Google News: shorturl.at/kJU35Ou entre em nosso canal no Telegram: https://t.me/teletimenews Hosted on Acast. See acast.com/privacy for more information.

The marketplace business continues to produce remarkable success stories – such as those of Carolin Langer and LaCaTho. With an average shopping cart value of only $4, her business is profitable, scalable, and growing. In this episode, she talks about how she started out on eBay and now supplies over 40,000 customers a year with bee-friendly seeds. For her, automation is a must, not an option. Many tools make her work easier, but they are all reviewed every six months. There are clear responsibilities in her small team, with everyone having a specific area of responsibility – for eBay, Amazon, and Shopify. And because Carolin loves to shoot short videos of seeds, flowers, trees, and bees everywhere she goes, she is able to market her products without expensive ads – which are simply not feasible with such low-priced products. Instead, they generate a decent amount of sales in their own shop via TikTok. She also reveals how she manages her time – she works full-time as a mechanical engineer.Note from the sponsor exporto:Internationalization and its challenges are a big concern to brands and sellerrs. Shipping, returns processing, tax regulations and one-stop shop procedures – all of this can cause quite a headache. Service providers such as exporto can help. exporto has spezialised cross-border e-commerce logistics in Europe. With automated technology and a strong partner network, exporto ensures that online retailers can ship internationally as smoothly as they do in their home market. And the best part? Exporto has an attractive discount for you: If you register with exporto by August 31 and sign a contract, you won't pay any basic fees for the first two months. Register right now here: https://mag.exporto.de/marketplace-universe-offer Note from the sponsor base:Base is a SAAS e-commerce solution provider originally founded 2006 in Poland. The platform offers features such as automations for order management, inventory management and fulfilment, a marketplace management tool for lots and lots of B2B and B2C channels, and integration options to include other backend tools in real-time. Base is present in 11 countries, the solution is already used by companies such as OBI, Kärcher, MediaMarkt, Samsung, Decathlon, Intersport, Develey. If you would like to learn more about Base, join us at our Connect Event with Base on September 17 in Cologne. Register right now: https://webforms.pipedrive.com/f/1wBV5bM8AALuEq8GfFLwj7tLJ80w9AZL4cf4DN1nvG4uMLrSOfA5NxaV1X0qvNAC7 Chapters:00:00 Introduction to Marketplace Dynamics02:46 Carolin Langer's Journey: From Side Hustle to CEO06:38 The special market situation of LaCaTho12:27 Marketplace Strategies: Automation and Customer Experience17:32 Volume in the main and off-season21:06 Bestsellers and the tricks of algorithms24:31 The power of Videos and of TikTok31:46 Scaling and Future Plans for LaCaTho

In this episode, Garrett sits down with David and Stephanie Bailey, co-founders of Nimble Retail, a Tampa-based company reimagining what retail space can look like. They share how their micro-shop model helps small businesses thrive in high-traffic areas without the need for traditional buildings or long-term leases. From forming creative partnerships with cities and landlords to solving permitting challenges and scaling their footprint across Florida and beyond, this conversation dives deep into how Nimble is making retail more flexible, affordable, and local. Whether you're in real estate, retail, or just love creative business models, this episode will get you thinking differently about space.0:00:00 - Introduction0:11:08 - Nimble Retail1:12:19 - Car Reliance1:16:21 - Retail in creative places1:26:55 - Franklin Street Plan

What do you do when wholesale for brick-and-mortar sales suddenly causes you to lose the Buy Box? There's only one thing to do: get out of brick-and-mortar sales. That's exactly what Anna Maria from BabyForte did after large online pharmacies snatched the Buy Box away from her on Amazon. Local pharmacies reacted immediately and negatively to her cautious price adjustment. Since then, she has been focusing fully on her online business again. In this podcast episode, she talks about the three phases a D2C brand goes through when it is being built up, why she continues to invest in her web shop, why she relies on a clearly defined brand portfolio, and why she is not looking for investors at the moment. She also reveals why her team spends every week analyzing click rates.Note from the sponsor Taxdoo:Every marketplace trader can tell you a thing or two about it: different tax rates, different responsibilities, tax advisors who are inexperienced in e-commerce. The taxtech company Taxdoo wants to remedy this situation. Taxdoo offers a comprehensive platform for online retailers who need to carry out legally compliant and efficient sales tax reporting and accounting processes. The software analyzes all sales, fees, and payments, resulting in a transparent and audit-proof solution, is seamlessly integrated with many marketplaces and can handle all EU and UK sales tax processing, including OSS exports. If you want to know more about VAT, read our blog article, in which you will also find a table with all VAT rates in the EU, UK, and Switzerland. Find out more here: https://marketplace-universe.com/vat-traps-7-critical-rules-every-marketplace-seller-in-europe-needs-to-know/Note from the sponsor MediaMarkSaturn:Even though it's only summer, Cyber Week is coming around faster than you think! That means: Plan early. Because the time between November 24th and December 1st is not just a sales boost – it's a full-on operational challenge. The most common mistakes? As Alexander Klinger from MediaMarktSaturn knows it's not enough stock, no prep for returns and customer inquiries, poor product content and shipping KPIs all over the place. MediaMarktSaturn shares participation details 4 to 6 weeks ahead. Secure visibility, top homepage deals are handpicked – only sellers with strong KPIs and competitive prices stand a chance. And use Retail Media wisely. They work, but only if you book them early. For more practical tips see the full interview on Marketplace Universe:https://marketplace-universe.com/good-cyber-week-preparation/Chapters:00:00 Introduction to Supplements in Marketplaces02:32 Anna Maria Silinger: Founder Insights08:38 The Evolution of BabyFORTE13:11 Transitioning from Startup to Mature Company18:56 Profitability vs. Growth Strategies23:31 Exploring New Marketplaces25:56 Shipping and Fulfillment Strategies27:06 Regulatory Challenges in the Supplement Industry29:49 Lessons from Physical Pharmacy Partnerships33:17 Future Growth and Brand Development

Welcome to Omni Talk's Retail Daily Minute, sponsored by RetailClub and Mirakl. In today's Retail Daily Minute:Prime Day breaks records as July 8th sees $7.9B in online sales — topping Thanksgiving 2024 — with mobile accounting for 50% of spend and luxury purchases spiking across categories.Sam's Club partners with Spot Pet Insurance to launch a pet care program offering discounted insurance and pharmacy services, extending its simplified healthcare approach to furry family members.New data shows marketplaces drove 40% of e-commerce growth in 2024, as traditional retailers like Nordstrom, Walmart, and Ulta expand marketplace strategies to compete with Amazon and TikTok Shop.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

¿De qué manera un ecosistema abierto demuestra que la hospitalidad del futuro se construye en comunidad y no solo con un proveedor?En este episodio de dojo.live, conversamos con Fabricio Titiro, Director de Partnerships a nivel mundial en Oracle Hospitality, sobre cómo la hospitalidad del futuro se está construyendo desde un enfoque colaborativo y conectado. Fabricio analiza las tendencias tecnológicas emergentes para América Latina—desde la migración a la nube hasta el uso estratégico de la inteligencia artificial—y cómo estas están redefiniendo la eficiencia operativa, la personalización y la rentabilidad hotelera.También exploramos el rol de los marketplaces de aplicaciones y las integraciones abiertas (como OHIP) como aceleradores de innovación accesible, además de casos reales en los que la colaboración entre hoteles, proveedores y socios tecnológicos ha dado lugar a mejoras concretas en métricas como el ADR, la retención y el upselling. Este episodio es una hoja de ruta clara y práctica para quienes buscan avanzar hacia un modelo hotelero más ágil, abierto y alineado con los hábitos del viajero actual.Acerca de Fabricio TitiroFabricio Titiro es un reconocido experto en la industria de la tecnología aplicada a la hospitalidad, con 30 años de experiencia dedicados a la innovación tecnológica y la transformación digital del sector. Actualmente se desempeña como Director de Partnerships a nivel mundial en Oracle Hospitality, donde lidera un equipo de expertos e impulsa iniciativas estratégicas para ayudar a hoteles y proveedores de tecnología a adoptar ecosistemas conectados, marketplaces y plataformas de integración. A lo largo de su carrera, y con una sólida experiencia global, Fabricio ha asesorado a numerosas empresas en la mejora de la experiencia del huésped y la optimización de resultados a través de la tecnología. Su visión combina un profundo conocimiento de las tendencias internacionales con un enfoque práctico y orientado a la excelencia operativa. Originario de Argentina, reside actualmente en Madrid, España, y ha residido también en Irlanda y el Reino Unido.

Are you a Shopify store owner feeling overwhelmed by sales tax rules?In this must-listen episode, we sit down with Ryan Pinkham, VP of Go-to-Market at TaxCloud, to unpack the most critical sales tax issues eCommerce entrepreneurs face.We'll dive into:✅ Whether Shopify calculates your tax return — and what it doesn't do✅ Why marketplaces like Amazon and Etsy change the tax game✅ How to stay compliant as you scale your business across state lines✅ The overlooked problem of managing your Shopify tax bill✅ And how the complex patchwork of U.S. sales tax laws can trip up even seasoned sellersWhether you're just launching your first store or expanding to new markets, this episode is packed with actionable insights to help you stay compliant and stress-free.Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ Check out our awesome sponsors!If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connectJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  Key Takeaways:0:00 Introduction1:52 About Taxcloud3:48 What's the first thing Shopify Store owners should know about Sales Tax7:41 Do You Need to Calculate Your Tax Return on Shopify?15:32 Sales Tax on e-books and other virtual goods19:48 Marketplaces and taxation26:38 The Problems with Scaling a Business28:16 The US sales tax problems35:09 How to manage your tax bill on ShopifySupport the show

In this episode of the Solopreneur Grind podcast, host Josh Schachnow chats with Sam Anthony, founder of YourNews.com, about the future of news media and entrepreneurship. Sam discusses his venture into a hyper-local news platform, covering everything from local events to national news.  He explains the downfall of traditional media, the transition to digital platforms, and the new ways to monetize news through local journalism. Sam also shares insights on his journey from investment banking to creating a scalable news model, and the role of equity crowd funding in raising capital for startups.  Tune in to learn about the innovative changes in media and how entrepreneurs can navigate the evolving landscape: 00:00 Introduction and Guest Welcome 00:34 Sam Anthony's Background and Business Overview 01:09 Challenges in Traditional Media and the Shift to Digital 02:51 The Birth of a New Business Model 04:41 Scaling and Monetizing Local News 07:44 Building a News Marketplace 13:21 Advertising Strategies and Future Plans 17:38 User-Generated Content and Liability 20:28 Challenges of Scaling a Business 22:36 Equity Crowdfunding Explained 30:46 Advice for Aspiring Entrepreneurs 34:02 How to Get Involved and Invest --- Want to get even more solopreneur podcasts, content and the first 3 chapters of my e-book: “Just Get Started: Key business lessons from 2 businesses, 5 years and 100+ podcast episodes”?  Make sure you're subscribed on my Substack here: https://joshschachnow.substack.com/ --- Where to find Sam: https://yournews.com/ https://www.linkedin.com/in/sam-anthony-yournews/ #sgpodcast  #solopreneur  #businesspodcast

On this episode of The AI Report, Liam Lawson is joined by Frey Chu—a directory builder, SEO educator, and creator focused on building long-term, high-leverage digital assets.Frey shares how he builds directories that actually work, why so many fail to get traction, and how to combine AI workflows, structured data, and strong SEO fundamentals to make evergreen content that ranks and converts.They discuss the real art of choosing a niche, when to enrich data manually vs programmatically, and why directories—when done right—are still one of the best internet business models available.Also in this episode: • What separates real directories from content farms • How to validate a niche with Reddit and Ahrefs • Why LLMs are forcing a rethink of “content quality” • The pros and cons of exact-match domains • Frey's thoughts on time freedom, creative control, and building slow on purposeIf you've ever wanted to build a niche site, test an idea, or launch a project that runs without you, Frey's approach will give you a grounded, tactical blueprint.Subscribe to The AI Report:https://theaireport.beehiiv.com/subscribeJoin the community:https://www.skool.com/the-ai-report-community/aboutChapters:(00:00) What Makes a Directory Valuable(01:06) Ranking Local Queries With SEO(02:34) The Difference Between Lists and Real Directories(04:32) Why “Directory of Directories” Doesn't Work(05:36) Finding Balance Between SEO and Passion(07:55) Evergreen Niches That Print Cashflow(10:05) Reviewing His Portfolio: Hits and Experiments(11:15) Why Directories Are Still Relevant(12:19) LLMs and the Future of Structured Data(13:38) Monetize First or Learn First?(15:11) Validating Demand Without Guesswork(16:35) Data Enrichment Strategies That Work(17:54) Choosing the Right Stack for Directory Projects(18:57) Quality Markers That Matter in 2025(20:00) High-Consequence Niches With Real Need(21:43) Feedback Loops and Iterating in Public(23:03) Do Domains Still Influence Trust and Ranking?(24:12) Frey's Monetization Framework(25:19) Getting Ready for the Next Phase of LLM SEO(27:50) How Frey Keeps Learning and Evolving(29:04) The People and Projects He's Studying(30:10) The Multi-Skill Nature of Directory Projects(31:54) Long-Term Goals: SaaS, Marketplaces, and Time Freedom(33:44) Why He's Teaching Now(35:52) Where to Find and Follow Frey

For those unfamiliar, can you share the origin story of the United Natural Products Alliance, what its mission is, and how it's evolved to serve the natural health products and supplement industry today?How are tariffs impacting the landed cost structure and margin pressure for supplement brands selling on marketplaces like Amazon?What's your perspective on how trade disputes—especially between the U.S. and China—are reshaping global sourcing strategies for eCommerce-first supplement brands?From UNPA's vantage point, how prepared is the VMS industry to navigate growing regulatory and trade complexity while scaling globally via platforms like Amazon?As Amazon continues to dominate supplement discovery and purchase behavior, how should brands balance regulatory compliance with the speed and scale that eCommerce demands?With growing scrutiny around claims, testing, and transparency, how is UNPA helping brands compete responsibly on digital shelves where speed and consumer trust are both critical?

Customer-acquisition costs exploded online. Smart brands are responding with bricks, data—and a dash of theatre.⚡️ What we tackle in 20 minutes​Physical retail as the new CAC – DTC brands discover rent can be cheaper than Meta ads when the store becomes a stage.​Aesop's $2.5 billion masterclass – From Melbourne to 400 boutiques, every location is bespoke, scented, and digitally wired for replenishment.​Digital-first, store-second – Love, Bonito show why in-store staff now behave like consultants, not cashiers.​Cross-border marketplaces – Shopee, Amazon AU, Trade Me and Afterpay's “shop day” rewrite payments, language, and trust across ASEAN.​Post-purchase power moves – Hand-written notes, sticker packs, friction-free returns. Retention is the real growth engine—and AI search will only raise the stakes.Retailers & platforms in playAesop • L'Oréal • Love, Bonito • Temple & Webster • Amazon • eBay • Shopee • Afterpay • Trade Me • Kingfisher/B&Q • JD Sports • HP • Perplexity AIHosts​Alex – Founder, The Retail Podcast, decoding global retail shifts.​Ryf Quail – Leads NRF APAC, guiding brands across Asia-Pacific.​Laura Doonin – Tech strategist turning omnichannel ambition into reality.Liked the conversation? Hit follow, drop a five-star review, and share it with a teammate who still thinks “online first” is a plan.00:00 Intro – heatwaves, cold snaps, and one crisp Sydney morning01:05 Topic 1 – Physical stores as customer-acquisition engines03:20 Topic 2 – Aesop: $2.5 B valuation built on scent & signature design06:36 Topic 3 – Digital-heritage brands opening doors (Love, Bonito)10:39 Topic 4 – Region-level marketplaces: Shopee, Amazon AU, Trade Me, Afterpay15:07 Topic 5 – Post-purchase, returns, and the loyalty multiplier

In this week's Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, A&M Brooks Levering and Bryson Waterman joined Chris and Anne to discuss: - Walmart's stroke of merchandising genius around the Nintendo Switch 2 launch - Amazon restructuring around its “One Grocery” strategy - H&M's plans to reverse its market share declines through AI and store efficiency gains - Albertsons' decision to go all-in on in-store video - And closed with a look at why in the world Costco would want to build its own standalone gas stations There's all that, plus Lowe's VP Michael McCluskey stopped by for 5 Insightful Minutes on Marketplaces, and Chris and Anne asked Brooks and Bryson about everything from Cheerios and Corvettes to what makes the perfect breakfast sandwich. Music by hooksounds.com

Hay cosas en la vida que parecen fáciles hasta que te metes. Montar una estantería, empezar a correr o meditar suena sencillo, pero cuando estás dentro descubres un montón de cosas que nadie te contó. Vender en un marketplace es exactamente igual: desde fuera parece la solución perfecta pero, ojo, jugar en campo ajeno tiene sus propias reglas. Te contamos cuáles son y cómo utilizar este canal como trampolín sin perjudicar la marca. En este episodio te hablaremos de:Modelo marketplace vs. ecommerce propio.Qué debes tener en cuenta antes de entrar a un marketplace.Cómo gestionar el pricing sin entrar en guerras de precios.Estrategias para escalar en marketplaces sin depender 100% de ellos.Enlaces y recursos recomendados en el programa: Síguenos en YouTube.Newsletter libre de humos.

In this episode, we sit down with Steven Javor, Head of Digital Customer Experience at Schneider Electric, for an inside look at how a global leader navigates the realities of digital transformation, AI, and the fast-changing world of B2B distribution. Steven shares Schneider Electric's lessons learned from building marketplace strategies, upskilling employees in AI, and what it takes to keep up with the next generation of B2B buyers.Key Takeaways:(02:05) An intro into what Schneider Electric does (05:28) Schneider Electric's global approach to customer experience and digital strategy(07:34) How regional differences shape digital transformation in B2B(09:08) How B2B companies can succeed with digital (13:22) Steve's takeaways from recent B2B Online events(15:21) The risks of not exploring and implementing digital solutions (20:33) The evolution from D2C to marketplace: supporting distributors instead of competing(24:25) Building AI competency at scale – Schneider's internal mandate(29:10) The link between digitization, sustainability, and Schneider's core business(31:06) Steven's advice for digital leaders on aligning executive buy-in and driving changeThanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.

That little barcode on the box, the engine of every sale, is getting a HUGE makeover, one that promises to transform the consumer's shopping journey and their interactions with your brand. All powered by the new GS1 QR Code! There's a ton of opportunity packed into that code, and Kerry Morrison, Head of Retail and Marketplaces at GS1 joined the podcast to make sure you're getting ready to take advantage of it.

Marketplaces and social commerce are providing consumers with convenience, variety, and competitive pricing, and as a result, they're trending up in terms of increased engagement over two thirds of global digital shoppers bought from a marketplace like Amazon or Walmart, for example, and at the front end of the purchase journey, 20% of global shoppers say they typically begin their search for a new product to buy on an online marketplace.

If you think AI is the biggest change to marketplaces, you are wrong! Kinda kidding, but live sports, especially the NFL is going to drive huge changes in why and how we buy from our beloved marketplaces. Scotty O goes through his presentation he gave at eTail in Palm Springs telling you why and how! Debut of the ACS Vortex model. This is what is happening and why Amazon is in such a big lead. Attention, Captive & Sales. Always Off Brand is always a Laugh & Learn!       FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Episode #337 – Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels So many jewelry business owners pour time and energy into marketing without realizing that where they sell is shaping everything—from what's possible to how they connect with customers. In this episode, I'm breaking down the difference between marketplaces and proprietary sales channels, how each one impacts your marketing strategy, and what it really takes to build a business on your own terms.

Saiba mais sobre a Motorola for Business pelo site:https://encr.pw/dXaANEste boletim traz um resumo das principais notícias do dia na análise de Samuel Possebon, editor chefe da TELETIME.TELETIME é a publicação de referência para quem acompanha o mercado de telecomunicações, tecnologia e Internet no Brasil. Uma publicação independente dedicada ao debate aprofundado e criterioso das questões econômicas, regulatórias, tecnológicas, operacionais e estratégicas das empresas do setor. Se você ainda não acompanha a newsletter TELETIME, inscreva-se aqui (shorturl.at/juzF1) e fique ligado no dia a dia do mercado de telecom. É simples e é gratuito.Você ainda pode acompanhar TELETIME nas redes sociais:Linkedin: shorturl.at/jGKRVFacebook: https://www.facebook.com/Teletime/ Google News: shorturl.at/kJU35Ou entre em nosso canal no Telegram: https://t.me/teletimenews Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jim Love discusses significant cybersecurity events including Coinbase's refusal to pay a $20 million ransom after a data breach, Broadcom's patch for VMware tools vulnerabilities, and Telegram's shutdown of two illegal marketplaces handling $35 billion in transactions. The episode also covers the Co-op's preemptive measures to thwart a ransomware attack and the broader implications for cybersecurity in retail. Experts urge organizations to be prepared with strategic playbooks for potential cyber-attacks. 00:00 Introduction and Headlines 00:26 Telegram's $35 Billion Black Market Shutdown 01:59 Broadcom Patches VMware Tools Vulnerability 03:20 Coinbase Ransom Refusal and Data Breach 04:57 Co-op's Ransomware Defense Strategy 07:36 Conclusion and Upcoming Episodes

In this episode of HR Heretics, Nolan Church and Kelli Dragovich interview Sally Thornton, founder of Forshay. Sally shares insights on the fractional executive placement business she's built since 2011. Thornton emphasizes that successful fractional work requires consultative skills, boundary management, and rapid trust-building rather than simply scoped part-time arrangements. If you're thinking of going fractional, this is a must-listen discussion.*Email us your questions or topics for Kelli & Nolan: hrheretics@turpentine.coFor coaching and advising inquire at https://kellidragovich.com/HR Heretics is a podcast from Turpentine.Support HR Heretics Sponsors:Planful empowers teams just like yours to unlock the secrets of successful workforce planning. Use data-driven insights to develop accurate forecasts, close hiring gaps, and adjust talent acquisition plans collaboratively based on costs today and into the future. ✍️ Go to https://planful.com/heretics to see how you can transform your HR strategy.Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/hereticsKEEP UP WITH SALLY, NOLAN + KELLI ON LINKEDINSally: https://www.linkedin.com/in/sallythornton/Nolan: https://www.linkedin.com/in/nolan-church/Kelli: https://www.linkedin.com/in/kellidragovich/—LINK/S:Forshay: https://forshay.com/—TIMESTAMPS:(00:00) Intro(01:58) What Forge Does(02:33) Trust Barriers in Fractional Work(03:25) The Relational Approach(04:36) Buyer Mindset Challenges(06:10) Marketplaces vs. Agents(10:00) The Adverse Selection Problem(10:56) The Dirty Secret of Fractional(11:45) Different Interview Approach(13:03) Consulting Background Advantage(13:53) Sponsors: Planful | Metaview(16:57) The Ideal Buyer(17:26) Early vs. Late Stage Company Challenges(18:24) CFOs Make Better Clients(18:59) Transparent Pricing Model(21:41) Hourly Rate Guidelines(22:41) W2 vs. 1099 Considerations(23:27) The Honeymoon Phase(24:52) Managing Client Expectations(26:46) Beyond Filling Open Roles(29:08) The Assessment Process(34:29) Evolution from Interim to Fractional(37:05) Advice for New Fractional Execs(38:15) The Black Hole Complaint(40:11) Career Self-Management(42:11) Sustaining a 15-Year Business(43:06) Wrap This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hrheretics.substack.com

Discover how to navigate e-commerce outsourcing to streamline operations and scale your business. Siva Balakrishnan, founder and CEO of Vserve with over 20 years of e-commerce outsourcing experience in the US market, shares strategies for brands at different growth stages. Learn how the right partner can help optimize supply chain management, expand to multichannel selling, and improve profitability while navigating today's complex omnichannel marketplace.Topics discussed in this episode: How to boost EBITDA and ad returns as your brand grows. What smart outsourcing looks like at each business stage. How to build a strong supply chain with tech and people. What shifts when moving from single-channel to omnichannel. Why knowing marketplace quirks fuels multichannel growth. How to stay clear and open when working with outsourcers. What makes a mid-market ecom brand ideal for outsourcing. How to pick between retainer and project pricing. What steps to take to start outsourcing with lasting results. Links & Resources Website: https://vservesolution.com/LinkedIn: https://www.linkedin.com/company/vservesolution/posts/LinkedIn: https://www.linkedin.com/in/siva-balakrishnan-38216b1/Facebook: https://www.facebook.com/vservesolution1Get access to more free resources by visiting the show notes athttps://tinyurl.com/2satzjt7SUPPORT OUR SPONSORThis episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

**This is a one-off cross-promotional episode of our new podcast: Sharetribe Founder Stories.**This new podcast features interviews with founders building successful online marketplaces with Sharetribe. Discover how founders identified opportunities, overcame challenges, and scaled their platforms—from their first transaction to millions in GMV. Each episode dives into both the strategies that worked and the mistakes that taught valuable lessons.In this first episode, you can hear the story of Marcel Fairbairn and Gearsource.GearSource is a marketplace that helps rental companies sell professional audio and event production equipment they no longer need. Marcel Fairbairn built the company in 2002, which makes GearSource one of the oldest online marketplaces still in operation, alongside giants like eBay and Amazon.What you'll learn:How a self-funded founder built one of the oldest surviving marketplaces on the internetHow Marcel identified an “invisible inventory problem” that became an idea for a marketplace businessThe critical "aha moment" when Marcel realized his 16-year-old business was actually a marketplace, and how that changed everything in Marcel's approachWhy lowering commission rates accelerated growth and scalabilityThe painful lessons from three platform migrations before finding stability with SharetribeHow to transition from a high-touch service model to an automated marketplaceMarcel's unconventional strategy: "Be aggressive on growing revenue, conservative on growing expenses

Chief Data Officers are expanding data sharing to drive productivity, innovation, and better decisions. Data marketplaces simplify access by connecting users to ready-to-use, high-value data through a centralized, self-service platform. Published at: https://www.eckerson.com/articles/how-data-product-marketplaces-enable-seamless-data-consumption-and-generate-value

Pete Flint, General Partner at NFX and founder of Trulia, joins us for an expansive conversation on how AI is reshaping the foundations of entrepreneurship, platform economies, network effects, and defensibility strategies.Drawing from his deep experience as both a founder and an investor, Pete breaks down what it means to build in a world where CAC is difficult to change and requires expanding LTV by designing invisible, agent-powered experiences and adopting “stackable” approaches to product development.Speaking on the low barriers to entry for startups, he highlights why speed now trumps precision, saying, “There is no prize for being right, but there is one for being fast.”This conversation is a must for anyone navigating the fast-moving world of AI, platform innovation, and startup strategy.What does it mean to build a startup in a world of frictionless tools and unpredictable technological shifts?In this episode, Pete, one of the world's most prominent internet entrepreneurs, helps us unpack how the dynamics of company-building are being transformed - not just by AI, but by new patterns of behaviour, demand, and value creation. We explore consumers' hyper-personalised requirements and what that means for founders navigating shifting entry points and stackable business models. He also speaks on cultural foundations and how an organisation's ecosystem affects outcomes.For anyone grappling with how to lead or build in this dynamic landscape, this episode offers a take on what truly matters.Key Highlights

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

¿Te gustaría optimizar tus estrategias de marketing en Amazon y evitar el desperdicio de presupuesto? En nuestra última conversación, Alba Castellet, desde España, nos comparte su amplia experiencia liderando una agencia especializada en Marketplaces. Juntos, desmenuzamos cómo Amazon Marketing Cloud se ha convertido en una herramienta esencial para cualquier vendedor que busque mejorar la promoción de sus productos. Alba nos revela cómo su agencia ha evolucionado rápidamente ante los constantes cambios en la plataforma de Amazon, subrayando la importancia de mantenerse al tanto de estas transformaciones tecnológicas para no perder competitividad. Además, nos adentramos en el mundo del marketing funnel aplicado a Amazon, especialmente en el sector de los complementos alimenticios. Alba nos guía a través de cada etapa del funnel, desde la consideración hasta la lealtad del cliente, y cómo Amazon ofrece datos detallados que facilitan la creación de estrategias publicitarias efectivas. La discusión se centra en las ventajas del comercio digital frente al retail tradicional y la necesidad de contar con un presupuesto adecuado para aprovechar al máximo las oportunidades que Amazon ofrece. Esta charla es una fuente invaluable de información para cualquier emprendedor dispuesto a sacar el máximo partido a las herramientas tecnológicas disponibles hoy en día. En el episodio #172 de Serious Sellers Podcast en Español, platicamos de: 00:00 - Amazon Marketing Cloud 06:31 - Amazon Marketing Cloud Y Sus Funcionalidades 15:12 - Marketing Funnel en Amazon 22:17 - El Poder De Los Datos en Amazon

Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Video summary:In this episode of the Inside Commerce podcast, James Gurd interviews Dan Beckles, co-founder of Furniture Box, discussing the growth strategies in marketplace commerce. They explore the journey of starting a furniture business, the challenges faced in the industry, the importance of customer service, and the strategic partnerships that have driven success.Dan shares insights on leveraging technology for operational efficiency, managing inventory, and the recent investment in a new warehouse. The conversation also touches on future marketplace strategies and the significance of building strong relationships with partners like Wayfair.Key takeaways:1. The furniture industry presents unique challenges due to bulky products.2. Bootstrapping allowed for a focus on marketplace growth before building a website.3. Customer service is a core value that drives business success.4. Building relationships with marketplace partners is crucial for growth.5. Investing in technology can streamline operations and improve efficiency.6. Inventory management is complex but essential for multi-channel selling.7. A strong warehouse and distribution strategy can enhance fulfillment capabilities.8. Understanding data is key to making informed marketplace decisions.9. Consolidation of marketplaces can lead to better resource management.10. Future growth will focus on strategic partnerships and expanding into new markets.Chapters:[00:35] Introduction to Marketplace Growth Strategies[03:40] The Founder's Journey: From Idea to Execution[06:40] Navigating Challenges in the Furniture Industry[09:30] Building a Customer-Centric Business Model[12:40] Expanding into the US Market with Wayfair[15:40] The Importance of Strategic Partnerships[18:30] Leveraging Technology for Operational Efficiency[21:30] Inventory Management and Forecasting Challenges[24:50] Investing in Warehouse and Distribution Capabilities[27:40] Future Marketplace Strategies and Growth Plans

Jon Yoo, CEO of Suger, shares how his company automates the complex & challenging workflows of selling software through cloud marketplaces like AWS.Topics Include:Jon Yoo is co-founder/CEO of Suger.Suger automates B2B marketplace workflows.Handles listing, contracts, offers, billing for marketplaces like AWS.Co-founder previously led Confluent's marketplace enablement product.Confluent had 40-50% revenue through cloud marketplaces.Required 10-20 engineers working solely on marketplace integration.Engineers prefer core product work over marketplace integration.Product/engineering leaders struggle with marketplace deployment requirements.Marketplace customers adopt without marketing, creating unexpected management needs.Version control is challenging for marketplace-deployed products.License management through marketplace creates engineering challenges.Suger helps sell, resell, co-sell through AWS Marketplace.Marketplace integration isn't one-time; requires ongoing maintenance.Business users constantly request marketplace automation features.Suger works with Snowflake, Intel, and AI startups.Data security concerns drive self-hosted AI deployments.AI products increasingly deploy via AMI/container solutions.AI products use usage-based pricing, not seat-based.Usage-based pricing creates complex billing challenges.AI products are tested at unprecedented rates.Two deployment options: vendor cloud or customer cloud.SaaS requires reporting usage to marketplace APIs.Customer-hosted deployment simplifies some billing aspects.Marketplaces need integration with ERP systems.Version control particularly challenging for AI products.Companies need automated updates for marketplace-deployed products.License management includes scaling up/down and expiration handling.Suger aims to integrate with GitHub for automatic updates.Participants:· Jon Yoo – CEO and Co-founder, SugerSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/

Today's show: Jason, Alex, and Lon discuss Figma's surprise IPO filing following its $1B breakup from Adobe, OpenAI's quiet push into social networking through a Sora image-sharing feed, and how sweeping new China tariffs are wreaking havoc on ecommerce companies—impacting jobs, supply chains, and pricing. Plus: the Substack vs. Patreon battle heats up, Lyft expands internationally, and we talk to the founders of Nerd Crawler and Cuts Clothing about how policy decisions ripple through startup land. A packed show with insights founders can't afford to miss.Timestamps:(0:00) Tariffs impact on ecommerce and CPG(2:22) Figma files to go public and Adobe's billion-dollar breakup fee(6:48) IPO market, competition, and Hammerspace's $100 million raise(9:34) Pilot - Visit https://www.pilot.com/twist and get $1,200 off your first year.(11:32) Patreon's new streaming feature and Substack's growth(19:08) Jason's experience with Patreon and Substack apps(19:33) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist(25:58) OpenAI's new social network and Temu's Google Shopping ads shutdown(29:24) Notion - Try it for free today at https://notion.com/twist(37:11) Nerdcrawler's business model and comic book industry economics(42:33) Marketplaces, scaling challenges, and tariff policy impact on startups(47:29) Steven Borrelli's viral tweet on tariffs and administration response(50:26) Effects of tariffs on costs, supply chain, and American manufacturing(57:56) Infrastructure, investment for US production, and potential layoffs(1:02:34) Closing remarks, endorsements, and quality of Cuts clothing(1:04:25) Addressing misconceptions about Asian manufacturing(1:05:00) OpenAI acquisition of Codium and market impact of tariff fears(1:05:52) Critique of tariff policy communication and domestic job creation discussionSubscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpCheck out:Nerd Crawler: https://nerdcrawler.comCuts: https://www.cutsclothing.com/Follow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisThank you to our partners:(9:34) Pilot - Visit https://www.pilot.com/twist and get $1,200 off your first year.(19:33) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist(29:24) Notion - Try it for free today at https://notion.com/twistGreat TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.comSubscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916

In this episode, the VENDO team dives into Instacart's evolving landscape in 2025. We'll explore unique strategies, ad impact, and platform features to drive sales and engagement. From behavior targeting to reporting insights, tune in for key strategies to maximize success on Instacart! Topics: - Instacart in 2025 (1:35) - Differences Between Instacart and Marketplaces (5:01) - Instacart is Retail Agnostic (6:35) - Customization Based Off Of Customer Behavior (8:45) - Behavior Targeting (10:14) - Category Sharing & Ease of Use (10:50) - Reporting Process (12:10) - Working with the Instacart Team (13:36) - Instacart's Carrot Network (16:10) Speakers: - Jordan Davis, Retail Media Advertising Manager, VENDO - Gefen Laredo, Senior Vice President Advertising, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

What if better health relied more on our environment than on doctors or medication? Elena Marks challenges conventional health care perspectives by emphasizing the non-medical drivers of health, like access to nutritious food and safe environments. Her work at the Baker Institute aims to reallocate health dollars towards these factors. Marks advocates for a system where investing in these areas takes precedence for better and cost-effective health outcomes. Key Questions Answered 1. What are non-medical drivers of health, and why are they considered to have a greater impact on health outcomes than medical care itself? 2. Can you tell us about the Baker Institute for Public Policy and your role there? 3. What are some of the focus areas within the Center for Health Policy at the Baker Institute? 4. How do programs like "Food is Medicine" work to address health outcomes? 5. Why is it more effective and cost-efficient to address environmental factors such as mold in asthma patients' homes rather than just providing medical treatment? 6. What is the status of Medicaid expansion in Texas, and what population does this currently exclude? 7. Who does get Medicaid in Texas, and how is that coverage limited? 8. How has the Affordable Care Act (ACA) affected health coverage in Texas, particularly for the uninsured? 9. What are some potential risks to the Affordable Care Act's benefits, such as enhanced subsidies and navigator funding? 10. Looking to the future, what does Elena Marks envision as a goal for a healthier healthcare system in the U.S.? Timestamped Overview 00:00 Rethinking Health: Beyond Medicine 06:32 Addressing Non-Medical Health Factors 08:23 Prioritize Environmental Solutions for Asthma 13:49 Medicaid Expansion Benefits Vulnerable Groups 16:15 Insurance Mandates and Marketplaces 18:07 Patient Plan Transition Challenges 22:09 Funding Cuts Threaten Insurance Navigators 25:02 "Social Spending Boosts Health" Support The Rose HERE. Subscribe to Let’s Talk About Your Breasts on Apple Podcasts, Spotify, iHeart, and wherever you get your podcasts.See omnystudio.com/listener for privacy information.

In this episode, CJ sits down with John Connolly, Managing Director at Spectrum Equity, to explore the evolution of consumer investing. They discuss how investor sentiment toward consumer companies has shifted over the past 15 years and why traditional SaaS metrics like net dollar retention (NDR) don't always apply in this space. John explains what signals indicate a strong consumer business, whether brand or product wins in the long run, and how consumer companies have adapted their monetization strategies over the last decade. Plus, John shares the story behind Spectrum Equity's investment in Teachers Pay Teachers and the craziest thing he's ever done to land a deal.If you're looking for an ERP, head to NetSuite: https://netsuite.com/metrics and get the CFO's Guide to AI and Machine Learning.—SPONSORS:Subscript is a modern billing and revenue recognition platform designed for SaaS finance teams that need flexibility and accuracy. From automated invoicing and dunning to compliant, transparent revenue recognition and real-time analytics, Subscript eliminates manual work, reduces errors, and gives you a single source of truth for all your financial data. Book a free demo at subscript.com.Rippling Spend is a spend management solution that handles your entire company's spending in one unified system. It enables you to bring your corporate cards, expense management, bill pay, and more into one place to achieve real-time visibility and uniquely granular control with automated policy controls across every type of spend. Get a demo to see how much time your org would save at rippling.com/metrics.Vanta's trust management platform takes the manual work out of your security and compliance process and replaces it with continuous automation. Over 9000 businesses use it to automate compliance needs across over 35 frameworks like SOC 2 and ISO 27001. Centralize security workflows, complete questionnaires up to five times faster, and proactively manage vendor risk. For a limited time, get $1,000 off of Vanta at vanta.com/metrics.Tropic is an intelligent spend management solution that consolidates your spend data and processes into one unified offering, enabling insights and decisive action. From spotting hidden optimization opportunities to automating painful procurement workflows and giving you the best market data to turn vendor negotiations in your favor, Tropic combines smart insights with real human expertise to keep you ahead of the curve. Visit tropicapp.io/mostlymetrics to learn how.NetSuite provides financial software for all your business needs. More than 40,000 companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅, head to NetSuite https://netsuite.com/metrics and get the CFO's Guide to AI and Machine Learning.Planful is a financial performance management platform designed to streamline financial tasks for businesses. It helps with budgeting, closing the books, and financial reporting, all on a cloud-based platform. By improving the efficiency and accuracy of these processes, Planful allows businesses to make better financial decisions. Find out more at www.planful.com/metrics.—FOLLOW US ON X:@cjgustafson222 (CJ)—TIMESTAMPS:(00:00) Preview and Intro(02:32) Sponsor – Subscript | Rippling Spend | Vanta(06:04) The Evolution of Investing and Defensibility(08:50) Cooling Investor Appetite for Consumer Businesses(10:13) Efficiency Metrics for Consumer Businesses(12:24) How To Navigate Retention and Churn(14:12) Sponsor – Tropic | NetSuite | Planful(17:47) When Churn Is Necessary(19:15) Increasing TAM in Consumer Businesses(21:13) The Most Important Metric: Funnel Health(24:08) Celebrity Partnerships as a Competitive Mode(25:05) Why Brand Is Even More Important in B2C Than B2B(26:25) The Strongest Brands John Has Invested In(28:23) Changes in How Companies Monetize Over the Past Decade(29:52) Using the Supply Side To Bring You Demand(34:02) How COVID-19 Wreaked Havoc on Consumer Trends(38:11) Evaluating Consumer Businesses(39:04) The Craziest Thing John Has Done To Win a Deal(40:56) How To Pitch to Bootstrapped Founders(43:00) The Revolutionary Teachers Pay Teachers Marketplace(46:18) Wrap Get full access to Mostly metrics at www.mostlymetrics.com/subscribe

In this solo episode, Sjoerd wraps up Season 3 of Two-Sided, summarizing key lessons from eight insightful conversations with leading marketplace investors. He highlights essential themes like leveraging network effects for defensibility, the power of starting small before scaling, succeeding in B2B marketplaces, and how AI is reshaping the future. A concise yet rich recap—don't miss it!

LIVE from eTail in Palm Springs, Summer and Scott get a chance to chat all things selling Apparel on Amazon by Vendor Central! Senior Director of Marketplaces, Gabriella Neske and VP of Ecommerce, John-Mark Speal with Mamiye Brothers stop by and boy do they drop some serious Pro Tips! We talk negotiations, pricing and all the fun talk trying to make money on Amazon via Vendor Central. Tons of Juicy Nuggets!  Always Off Brand is Ecommerce Simplified, Learn & Laugh!    Guest: John-Mark Speal LinkedIn: https://www.linkedin.com/in/john-mark-speal-054ab6b0/ Company: https://mamiye.com/   Guest: Gabriella Neske LinkedIn: https://www.linkedin.com/in/gabriellaneske/ Company: https://mamiye.com/    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

In this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality. Molly also shares insights into staying motivated, her involvement in community service, and the experiences of women in the ad tech space. Takeaways Molly started her career in ad tech at a small startup with no prior experience. Working in a startup allows for personal growth and a unique company culture. Transitioning into sales was a pivotal moment in Molly's career. Demand transparency is crucial in the advertising supply chain. Education and awareness are key for brands and agencies in ad tech. AI is becoming integral in improving ad tech processes. Building a strong network is essential for support in challenging times. Community involvement is important for personal fulfillment. Women in ad tech can build strong networks and support each other. Confidence and assertiveness are vital for success in the industry. Chapters 00:00 Introduction to Ad Tech and Molly McArdle 03:04 Molly's Journey into Ad Tech 05:47 The Startup Experience and Its Challenges 08:51 Industry Trends and Demand Transparency 12:00 The Role of AI in Ad Tech 14:59 Maintaining Motivation in a Volatile Environment 17:56 Community Involvement and Giving Back 21:10 Women in Ad Tech: Challenges and Triumphs Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

00:01 - Ad (Ad) Anne Ganguzza, you are a true gem. Okay, I am a voice actor, been in the business over 15 years, eight of those full time but, honest to goodness, until discovering the VO Boss Podcast this year, I feel like I've been getting away with murder. I don't even know how I've been as successful as I have been without all the strategies and perspectives and predictions that you make about our industry. I feel like I've been in VO College for like the past six, seven months listening to the VO Boss podcast. It's just incredible and I can't thank you enough. I love you, I love your co-hosts, I love your guests. It's just so full of information that I can put into action for my business and just please keep doing what you're doing, because I feel like I'm taking my business to the next level the boss level.  01:03 - Anne Ganguzza (Host) Hey boss, talent Anne Ganguzza here with a quick shout out to those who are a little freaked out about marketing. VO BOSS Blast is your secret weapon, making your marketing manageable. Your voice deserves to be heard. Join us at vo boss.com and start your marketing campaign today is the Boss Level marketing campaign. Today, it's time to take your business to the next level, the boss level.  01:30 - Intro (Announcement) These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  01:44 - Anne Ganguzza (Host) Hey everyone, Welcome to the VO Boss Podcast and the Boss Money Talk Series. I'm your host, Anne Ganguzza, and I am so happy to be here again with our resident money gal, Danielle Famble. Hey Danielle, hey Anne, how are you?  02:00 - Danielle Famble (Guest) I'm good, I'm good. How are you?  02:02 - Anne Ganguzza (Host) I am good. You know, it's been a busy week of auditioning, coaching, working, submitting auditions, and I happened to reach out to my agent and it made me think about our series about money and I thought it would be great to talk about the whole agent aspect managers, pay-to-plays, the whole agent aspect, managers, pay-to-plays and about financials when we work with said companies, people. I think there's a lot of myths out there for people that are just getting into the industry or even people who are in the industry. They have a lot of beliefs about managers and pay-to-plays and should I, shouldn't I? What's fair, what's not fair?  02:44 I thought it'd be a great time to talk about that today.  02:46 - Danielle Famble (Guest) Yeah, that's actually really important because these agents and managers are pay-to-plays they're all businesses, right? So they are working within the business model that they have set up for themselves and businesses have costs and so to work with a business, there is a cost there and you, as the VO boss running your own business, you have to think about the cost that you would be paying, the business expenses you'd be paying for having these relationships. So, yeah, it's really important.  03:14 - Anne Ganguzza (Host) Well, let's start actually. Let's start with, let's say, somebody's just getting into the industry, and I know a lot of myths about people that just get into the industry. They believe that they need to be able to get an agent right away. And so we can start there to dispel some of those myths. And, by the way, I will say myself personally, I was working full time in the industry for about four years before I got my first agent.  03:36 Oh wow, yeah, mostly because I was doing a lot of non-broadcast work. And so agents, their business, as we were just discussing, right, and businesses are in business to make money. And so if we think about an agent, where is the money right for the agent? How does the agent make money? Well, they get a percentage right of the jobs that they cast and opportunities that they send to us. And if we book that job because they provided us with that opportunity and negotiated on our behalf, they then get a certain percentage of that money and their business model, like any business, right, we want to remain in business, so it behooves them to make money right, to get bookings and to get jobs. And so I guess, Danielle, first of all let me ask you, I mean, in dispelling the myth, I mean, did you get an agent right away when you first got into the business, or what was your entrance into the business?  04:35 - Danielle Famble (Guest) So my entrance I actually came from a musical theater background and I had representation sending me out on auditions for shows, for theater shows, and that person also did rep people who were doing voiceover, who were doing on camera. So I basically kind of moved within that organization from being on stage to being behind the microphone. So in that respect I did start out with representation and then actually moved to a different agent who specialized specifically in voiceover. So that was my trajectory. But to your point and I think this is actually really important, depending on what you're wanting to do, like what genres that you are going into and really like putting your focus in, you may or may not need an agent, especially like with non-broadcast, for example.  05:27 You can get a lot of that work on your own with your own marketing and things like that. So you may not need an agent and there may not be agents who are really focusing in that specific niche to go to and work with them. So I think the question then becomes for the individual VO boss what is your business model? Are you wanting to do more commercials? Are you wanting to do non-broadcast? Are you wanting to do animation? Really, depending on what genres you're really targeting, depends on if you need or it would work best for you to have an agent or representation. I think a lot of people when you hear that they want to work with an agent, it's probably because they want to do commercials mostly, or animation.  06:09 - Anne Ganguzza (Host) Exactly, exactly. And I'm always stressing to my students that are just coming to me, that are new to the industry, that in reality, I mean you don't need an agent if you're not getting into broadcast right away. I mean you can acquire an agent later on or at a certain point, and most agents, I would say, are only really concerned with broadcast. Why? Because they get paid more.  06:32 It's as simple as that it's as simple as that right it's the money, because broadcast they can get paid based upon the job and where and how often it airs, because they'll get paid each and every time that happens. For non-broadcast it's kind of a one and done. Now all agents are not created equal. I mean there are some agents that are specializing in specific genres. Now I don't know of any agent that really specifies in an e-learning genre, but that's because why it's non-broadcast and it doesn't necessarily behoove them right to focus on that, because it's a one-and-done sort of thing. So the amount of money they're going to make on a non-broadcast job versus a broadcast where they're going to pay royalties, residuals, all that good stuff, is minimal.  07:17 And now I do have an agent that I book a lot of corporate work. I mean they're not going to say no, right, and I'm sure it's working with a company that also books broadcast style commercials and that sort of thing. So they also like, oh, I need a little internal training video or I need a corporate video that's going to be on my YouTube channel, and so I will get those jobs from my agent as well. But to be quite honest, I mean it's not as exciting as if I booked a national commercial. Sure.  07:46 - Danielle Famble (Guest) Yeah.  07:46 - Anne Ganguzza (Host) The money. There is obviously much better there. So that is with agents, right? Well, let's discuss pay-to-plays, right? Because there's a lot of people who are like, oh, we should just direct market, how do I get opportunities? And a lot of people, when they first start out, want to talk about pay-to-plays and so pay-to-plays and so pay-to-plays, as their name suggests. Right is, we are going to pay so that we can play or get jobs and auditions, and so we pay a fee and, depending on the pay-to-play site, they have different business models. So you pay one fee for a particular amount of auditions or a particular level. At this point it used to just be one fee where, oh, you're on the site and you get auditions, and now they've kind of really diversified and have different levels many of them and so, depending on the amount that you pay, you get a different amount of opportunities.  08:36 - Danielle Famble (Guest) Or you get the opportunities at like a staggered time depending. But yes, exactly Like for all of these different companies, as you're saying, they all have a different business model. So really the question becomes like are you willing to subscribe to that company's business model as they have it set forth? You don't have to. There are certain pay to play sites I'm not on because I don't agree or want to participate in that company's business model. It really then becomes a business decision for me and for my business how can I best position myself to win? And if it means that I'm going to be signed to a particular agent or on certain rosters or pay-to-play sites or those kind of things, it really becomes a question for me of like, how do I want to position myself to have my business do the best that it possibly can? And that's going to change. It might change that I change to a different tier at a pay-to-play site or I just no longer use that one at all.  09:36 - Anne Ganguzza (Host) Business models change and that I have seen evolve through the years, because back in oh gosh, I want to say about 2006, that's when I joined my first pay-to-play, which was Voice 123. They have since evolved and grown and changed their business model to now have levels. But in the beginning it used to just be one level and you would set up your profile and based on that profile and the things that you selected in that profile, you would get opportunities for the auditions and you would get those jobs. There was no other than that one feed that they collected for the membership. They didn't collect any additional monies for that. And then I would say, maybe a couple of years later, another one. And well, I should say Voice123 was the first like official voiceover pay to play.  10:21 Prior to that there was like Freelancer you know, Odesk, and those were just freelance type jobs that everybody would just bid on. And actually at that point there was a particular fee which was called an escrow fee, right, that you would pay the company if you wanted to make sure that you got paid, because the biggest issue with freelance work or doing independent contract work, and especially when it's online, is not getting paid. And so as that evolved in the workplace or online, it became a big thing and so companies and this is even before Voice123 and Voicescom, but they started to offer a service called escrow service, where they would pay you and you would be assured that you would get paid and then you would pay them a fee for that and it was called an escrow fee. And so that was adopted early on by the freelance companies. And the thing about all the freelance companies is it became very popular right for freelancers to get work, and so this whole kind of what people today call the race to the bottom right underbidding that's how everybody got their work on a lot of those. And it just became this crazy kind of a model where you know you would bid on something and then somebody would come in and bid a lower price and get the job. And so it became this mindset where it was like, well, I guess if I bid lower I'll get the job. And I think that's what started with the pay-to-plays people talking about them as being bottom feeders right, because people would start to underbid. It was very similar to the model of freelance Odesk, all those models in the beginning.  11:59 And then I think, after a few years and actually it was a few years because for a while Voicescom and Voice123 were the only two in the game and they competed with one another and they both had one level, and I remember Voice123, because they were out first, were always, I think, what people considered to be the standard, and they had a lot more memberships. And then I think Voicescom started kind of playing around with how they would offer jobs, and so they, if I remember in the very beginning, were the first ones. I don't believe Voice123 ever offered anything like an escrow service, but Voicescom started to offer you could pay escrow so that you can make sure that you got paid, and then you would pay them a certain percentage of the fee, and that was prior to any of their managed jobs of today, and so that was always a choice, so you could choose to take your chances and accept the job. And they were hands off, like if you got paid, you got paid, if you didn't, you didn't. They weren't really responsible. And then they offered the escrow, in which case they said we'll pay you and you can be assured you'll get your money.  13:04 And then, ultimately, I think the competition started happening once more. Pay-to-plays came about, like Bodalgo, and there's a couple other ones, voice Over Planet, et cetera, et cetera, and then the whole thing began. And, of course, it's always a point of contention, with everybody out on the forums talking about is it fair, is it right for them to double dip or triple dip, especially with managed jobs? And, danielle, I'd love to hear your opinion on this Double dipping, triple dipping. What are your thoughts? Is it a thing, is it bad? Is it illegal? Is it good? What are your thoughts?  13:37 - Danielle Famble (Guest) I mean, it's definitely a thing. I go back to my stance of this is the business model of the company that you are or are not choosing to do business with. If you don't agree with it, you don't have to participate in it. Like, for example, for me I am on Voice123. I'm not on Voicescom because I don't agree with their business model, so it is a thing. I don't agree with their business model, so it is a thing.  14:02 - Anne Ganguzza (Host) I don't know that it's illegal.  14:04 - Danielle Famble (Guest) I mean, where are the laws saying that they can't do it? But if you don't agree with it, then you can just take yourself and your dollars out of the equation. And anyone who does agree with it or wants to use that platform for their business model, they're free to do it. And I think also for me platform for their business model they're free to do it. And I think also for me when I look at agents or managers or pay-to-plays, it really is. Is my business financially able to recoup the costs that I'm putting into, for example, the pay-to-play? Am I making enough money that the amount of money I'm spending, the tier that I'm on on voice one, two, three, for example is that a good return on my investment? I think that's the same thing for being with an agent, same thing for being on a pay to play site.  14:49 Is this is a business expense? And does my business have the capacity to recoup the amount of money that I'm spending, because I look at all of these relationships as a cost of doing business? And what is the return on investment If I'm spending because I look at all of these relationships as a cost of doing business, and what is the return on investment. If I'm not booking enough and I'm not making enough money to cover the amount in commission that I'm paying, for example, then maybe I need to go and look at how do I get my business to a place where the ROI will be positive. So really you can agree with all these different businesses or not, but really the question is does your business have the ability to get a positive return on investment for the amount of money spent, because it is a business expense when you are working with these companies.  15:33 - Anne Ganguzza (Host) Absolutely. And I think, bosses out there, the one thing to really think about is just mind your own business and make your own decisions on whether you want to work with other businesses, and you can certainly get online and contribute to all the all the discussion and all the hype. And is it double dipping? Is it triple dipping? Is it right? Is it wrong In reality? Like people get so like up in arms about the state of pay to plays but in reality, just okay, let them do their business. And you're right, I mean, I am not part of pay-to-plays because, well, some pay-to-plays because I don't agree with their business ethics. So when managed jobs came about with voices, that's when I think, really, everybody started to say that there was double and triple dipping. And I guess you can say that, but honestly, it's kind of like well, I'm not going to stress myself out over it, I'm just not going to use it if I don't agree with it.  16:31 And managed jobs if you think about it and I want to talk to you about management companies too managed jobs is similar. You know, if you think Voicescom, they're charging a fee for your membership and then, in addition to that, if you decide to take a managed job. They're going to handle all the negotiation of the pricing, they're going to handle all the communication with the client, they're going to handle all of that stuff on behalf of the client, and so there is a fee for that. And of course, one of the big things was well, how much is that fee? But in reality, is there regulation on that? There really isn't yet. And so I mean, if you wanted to get into technicalities, have they done anything illegal, right, by charging a certain percentage for a management fee? No, not really. It's a business model. So if they decided to charge 50% management fee, well, that's their business model. And of course, that's a business model as long as we know about it. We can agree or not agree to it, right?  17:18 And as long as we know about it, and I do believe that any company that I do business with and I'm pretty sure it's the same with you, danielle I want them to be transparent.  17:28 And if I feel that a company or an organization has not been transparent with me. That's when I back off and I say you know what? I have a choice here. I mean, goodness gracious, I didn't get out of the corporate world so that I could continue to do things that I didn't want to do or invest in things that I didn't want to invest. I mean, this is why I am my own business, right, I make my decisions that are best for my business, and I can say you know what? I don't need to subscribe to that, I don't need to be a part of that model or have them as my client, and so it's as simple as that.  17:58 I move on my merry way and I don't let it stress me out, but it's good to know from the get-go. If I feel like they're not being transparent, then there's not much they can do to win back my trust. I don't know, danielle, if you're the same way, but that's my personal take on things. If you lose my trust years ago, from the beginning, I don't know if you'll get me back.  18:20 - Danielle Famble (Guest) I think it's also just about like really making sure that you are an informed consumer, because you are then the consumer and they are a business partner in a way. Yeah, so making sure that you are informed. If you aren't asking the questions that you need to ask, or don't partner with these people until you know the answers, also try it. Try it out and see if it works for you and if there is a positive ROI for trying it out or not. But for me, there are certain business partnerships that I just haven't entered into because I don't agree with the business model. Now they can change. My business model has changed. They can change their business model. I mean, we saw, like, the different changes that have happened with pay-to-plays over the last several years. But if you don't agree to it, there are so many other options. That's a great thing is that there's so many other options?  19:10 - Anne Ganguzza (Host) I'm so glad that you brought that up, that, yes, the business model can change, like our business models change too, and you're right. I'm glad you brought that up because it makes me think about when you talk about transparency in a company. Right, I had a personal relationship with certain members in the community that owned businesses that I did business with, and so I think you're absolutely right. When it comes business to business, that's completely separate from, let's say, a personal relationship and maybe that trust issue that I might have had like. Are they ethical? Are they running their company ethically? And do I believe that they're telling me?  19:42 There's a lot of businesses out there that you know they make promises, and it's one of those things that I think you have to really sit down and do believe.  19:51 We're going to do this, we're going to change our business model, and so is it something that you believe that the company has integrity, that they have morals and ethics and that, again, is probably another podcast episode, but that can have everything to do with. But the fact is is that many of the companies and the vendors that we work with have business models and we choose whether or not to partner with them. So that brings me to you know, speaking of managed jobs, right, what about managers? And I will tell you right now, I do not work with a manager right now, because the majority of my work is on the non-broadcast side and I've always been very adept at getting my own work, and so I've not really felt like I've needed or maybe ever thought a manager would be something that would help my business, although I certainly don't discount it. But I know that you work with a manager, so let's talk about the financial aspect of management.  20:44 - Danielle Famble (Guest) Yeah, so, like you said, I do work with a management company and it's a different business model than agents, like we talked about in the beginning of this episode. So, agents the job that they have booked you on and they negotiate on your behalf they're getting a percentage or a commission from that job With management companies and it really depends on which management company you're working with. But I'll just make a general statement. Really, what they're wanting, that business model is more like managing your career, and they are getting a percentage of your entire book of business, as in everything that you have booked, with or without them actually being the ones who have negotiated it or presented that opportunity to you. And there's a financial implication to that as well, because for me, I look at what is my book of business outside of this relationship with this management company.  21:35 - Anne Ganguzza (Host) So anything that I get on my own anything that I get through my agents.  21:40 - Danielle Famble (Guest) What does that look like and am I willing to participate in the relationship with a management company and is the return on that investment high enough and positive so that I can continue doing what I'm doing and having the robust business that I'm hoping to have For me, having the robust business that I'm hoping to have For me? I look at that from a financial aspect every single month and I am detailed with it because this is it's a business relationship, and is it worth it to me to have the access to the opportunities from this management company, along with the other things that I'm getting with having the relationship with them, getting to speak to people who are incredibly knowledgeable, asking questions about things that I don't know Like? Is that relationship worth the amount of money spent on this commission of my entire book of business?  22:31 - Anne Ganguzza (Host) Sure, I was just going to say I think there might be some confusion as to what the responsibilities of a management company are, right, do they take you by the hand you personally, danielle and say okay, here, we think you should work with this agency or we're going to get you job? I imagine that management companies, like overall, have a scope. Or does each management company operate differently, like, do you get personalized attention? Are they taking you by the hand and saying here, danielle, I think you should do this and we're going to give you all these opportunities in this genre, et cetera?  23:01 - Danielle Famble (Guest) I think for me my mindset with working with a management company, working with an agent at the end of the day I look at it sort of like a pyramid or tiered. I am running the business, I am minding the business that pays me, I am running this business, and so I look at this as relationships, not necessarily that I'm abdicating my responsibilities of running the business that pays me to somebody else and they can sort of take me by the hand and deal with it. Personally, I don't feel that that is the business model that I am trying to run for myself. So I think for me it's more about what are the relationships that can be made through the connection of being with this management company not here.  23:47 Just what are they?  23:48 - Anne Ganguzza (Host) doing for you? Yeah, exactly.  23:50 - Danielle Famble (Guest) Wherever you send me, I will go. It's a partnership and for me, I believe that the way that I can best create the business that I'm trying to create is to partner with people who are much more knowledgeable about certain genres or connections than I am. But I am a working participant in that relationship and not allowing someone to sort of take me wherever I need to go.  24:15 - Anne Ganguzza (Host) It's kind of like outsourcing. There's so many ways in which it's similar. It's like outsourcing because you want to be afforded opportunities that you may or may not be able to get on your own.  24:24 And that's the fee that you are paying them. I know a lot of people are like but how are they different from an agency? Well, an agency is one agency that has relationships with clients, right? Or has relationships. Maybe not relationships, but they establish relationships with clients to get job opportunities to then pass on to you. Management companies don't necessarily get specific custom, I would say, opportunities just for you, but they also develop relationships and have opportunities. That would be, I would say, a more broad spectrum than just one agent, right, it could be multiple agents, it could be multiple business relationships and those are the opportunities you are, quote unquote, paying a service fee for.  25:11 - Danielle Famble (Guest) And hopefully the idea is that they can coexist and work together, so like the agent model can coexist and work with the management model, so that it's not necessarily a replication, it's almost the Venn diagram of it all, and so there really should be sort of not necessarily just overlap, but an expansion of well, this is what the agent does, and these are the jobs that I get through my agency, and this is what the management company does, and these are the type of jobs that I get through the management company, and also I'm my own business too, so these are the jobs that I'm negotiating for myself and finding through pay to plays or through SEO, or through just the auditions that I have, or my own marketing word of mouth, those kinds of things. And so the idea is that all of these things are working together and you are utilizing the business relationships for each business that you choose to partner with, and at that point then you've built, hopefully, this robust business that isn't dependent on just one business model or one relationship.  26:13 - Anne Ganguzza (Host) I love that you just narrowed it down to just relationships, because in reality there's a lot of people that would say like, well, I did all the work in getting that job, why should I pay someone? Why should I do? And in reality it's really all about the relationship right. The better you can work with as a partner and the more income that you can bring to them, the more they're going to try to bring to you, and I think that relationship is a cycle One feeds the other, and I like that.  26:40 - Danielle Famble (Guest) You just said work with them, because a lot of people, I think sometimes, especially when you're wanting to get any sort of representation, agent, management what have you? It's like you're working for them, you're doing things for them, or they should do something for you, exactly. And this is a it's got to be a partnership. Do something for you, Exactly, and this is a it's got to be a partnership.  26:59 - Anne Ganguzza (Host) Yeah, absolutely yeah. Whether you're talking manager, you're talking agent, maybe, I don't know, pay to plays I'm not sure. If you call that, I mean a partnership.  27:11 - Danielle Famble (Guest) really, I don't know if you call it a partnership exactly. I think it's a tool, it can be a resource, for sure.  27:14 - Anne Ganguzza (Host) Yeah, yeah, but I would definitely consider agents and managers to be relationship partnership. Pay-to-plays are a slightly different model where I wouldn't say it's as customized. It's about as customized as it can get by the algorithm that gets you the opportunities.  27:28 - Danielle Famble (Guest) Yeah and again, all of this is really about the business expense of it all, because all of this costs money. So if your business is not in a place where this expense is bringing you a positive ROI, I would go back to training making sure your demos are up to date, making sure that you are the person who's going to be able to book those jobs, so that you would be able to pay these commissions and everything else. Because this really is about is the work coming? Are you able to book those jobs that you can make the money?  28:00 to pay the commission to all those things Exactly.  28:02 - Anne Ganguzza (Host) And it's funny because I was thinking about that, as it's kind of the beginning of the month and I have to pay my VAs. You know, it's kind of like every month, boom, I pay them, I pay them, I pay them, and it's like this expense that I've gotten used to where it's like, oh okay, there's my outgoing expenses, I do it every month. And the funny thing is is like I think about myself, you know, 20, some odd years ago, when it would be like, oh my God, I can't afford to put this kind of money out every month for an assistant. And the funny thing is is I do it without blinking right now. You know I pay my assistants on a monthly basis and boom, and immediately it just and so I've got that. I don't know. I've got that cycle going where I'm getting a return on my investment and so I have the money to be able to use that as an expense every month.  28:44 - Danielle Famble (Guest) Absolutely. I was actually thinking the same thing because I very recently paid my assistant. It's like automation yeah exactly, and it's one of those things where I think about and I'm constantly I mean I'm so tuned into the financials of my business to the point that we're actually remaking our back-end system.  29:03 We use a completely separate back-end system like a CRM system, and one of the things that was most important to me is that the reporting was dialed in, because I want to know how much is coming in and all of that is coming from work that has been booked from me, my relationships with the agents, managers, my own clients, all of those things it has to have a positive ROI for me to be able to keep this business running, yeah yeah, good stuff.  29:29 - Anne Ganguzza (Host) Oh my gosh, I feel like we could have five episodes on that. Yeah, all right. Well, thank you so much, danielle. I cannot wait to talk to you on our next podcast. In the meantime, big shout out for All right. Well, thank you so much, danielle. I cannot wait to talk to you on our next podcast. In the meantime, big shout out for our sponsor, ipdtl. You, too, can connect and make money like bosses like Danielle and myself. Find out more at IPDTLcom. You guys have an amazing week and look at that ROI, and we will see you next week.  29:55 - Danielle Famble (Guest) Have a good one everyone Bye, bye.  29:58 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, Anne Ganguzza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast-to-coast connectivity via IPDTL.   

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're thrilled to welcome Robert Estill, Head of Global Amazon and Marketplaces for all Beauty at The Hut Group.  With extensive experience leading E-commerce teams at powerhouse brands like Unilever, Prestige, Coty, and Versace, Robert offers invaluable insights into the ever-evolving world of online retail.  Having collaborated with him across multiple brands, we're excited to dive into his insights on building high-performing E-commerce teams, overcoming the challenges of international expansion, the key lessons he's learned throughout his career, and his outlook on the industry's future.   KEY TAKEAWAYS In this episode, Julie, Jordan, and Robert discuss: E-Commerce Success Requires Adaptability The industry evolves rapidly, and what works today may not work tomorrow. Being comfortable with ambiguity and continuous learning is essential. The Importance of Cross-Functional Collaboration E-commerce isn't just marketing and sales—it involves supply chain, finance, legal, and operations. Effective communication with leadership and across departments is as crucial as technical expertise. Understanding P&L is Key to Growth E-commerce leaders must think beyond top-line revenue and focus on sustainable, profitable growth. Inventory forecasting, fulfillment costs, and operational efficiencies all impact success. 1P vs. 3P on Amazon: A Strategic Choice 1P (Vendor Central): Easier operations but less control over pricing and inventory. 3P (Seller Central): More control but requires strong operational capabilities. The decision depends on a brand's financial structure, goals, and ability to handle fulfillment. Expanding Internationally Requires a Localized Approach Each market has unique consumer behavior, dominant platforms, and regulatory requirements. Logistics and fulfillment strategies must be planned carefully, as shipping timelines and compliance vary. Partnering with local third-party logistics (3PL) providers can help navigate complexities. AI & AMC (Amazon Marketing Cloud) Are Game Changers AI tools for content creation, search optimization, and analytics will shape the future of e-commerce. AMC provides deeper insights into customer behavior, helping brands refine their advertising strategies.

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

Adarsh Hiremath is the Co-Founder and CTO @ Mercor, an AI recruitment platform and one of the fastest-growing companies in technology. They have scaled to $70M in ARR in just 24 months. They are famed for working 6 days per week, 9AM to 9PM. All of their founders are Thiel fellows, they are also the youngest unicorn founders ever with the fundraise announced today raising $100M led by Felicis at a $2BN valuation.  In Today's Episode We Discuss: 04:36 How Debating Makes The Best Founders 06:05 Do People Treat You Differently When a Unicorn Founder 10:58 Scaling to $70M ARR in 24 Months 13:42 How Culture Breaks When Scaling So Fast  23:49 The Future of Foundation Models 24:05 OpenAI vs Anthropic 24:32 Data: Synthetic vs Human 27:10 The Future of Programming and AI 28:15 The Impact of AI Tools on Software Development 28:51 Why Software Will Become Commoditised 29:55 Network Effects and Marketplaces 33:13 Raising From Benchmark After a Helicopter Ride 37:30 Quickfire Round: Insights and Reflections  

Marketplaces are notoriously hard businesses to run and build. We would know.Running a marketplace means constantly balancing two sides—the buyers and the sellers. If one side struggles, the whole thing falls apart.Chris M. Walker has cracked the code of this delicate dance. As the founder of Legiit, a thriving freelance marketplace for businesses, agencies, and SEOs, he's learned how to make both sides of the equation work in harmony. In this episode, we sit down with Chris to unpack the operational challenges of running a double-sided marketplace. He shares the lessons he's learned, the mistakes he's made, and the strategies that helped Legiit become a trusted platform for freelancers.One of the biggest takeaways? The power of company culture. Scaling a business means founders can't do everything themselves. Chris believes a strong, well-aligned remote team is the key to keeping things running smoothly—even when you're not in the room. He prioritizes culture to make sure his team is not just working but thriving. If you're growing a business, managing a remote team, or thinking about starting your own marketplace, you won't want to miss this conversation. Tune in to the full episode to learn more! Topics Discussed in this episode: Chris's origins story and how he ended up creating Legiit (02:38) Dealing with the double-sided marketplace problem (07:09) How Chris attracts customers to Legiit (09:39) Using courses as a loss-leader product (13:58) Chris breaks down Legiit's marketing funnel (16:03) Chris's experience at the India SEO conference and the power of conferences (21:03) How Chris structures and manages his team (27:52) Chris's advice for managing remote teams (32:09) How freelancers can get clients and how to adjust to a larger client base (36:35) Chris's thoughts on the impact of AI and the future of SEO (44:06) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Legiit Chris's Facebook Chris's YouTube Sit back, grab a coffee, and learn how to grow a marketplace and build an efficient remote team!

The Downside of Digital Marketplaces: Why Users Are Fleeing Amazon, Etsy, and Thumbtack