Podcasts about marketplaces

After being laid off in 2014, Toyiah Marquis turned her passion for patches into a thriving business built on cultural representation and authentic connection. Patch Party Club started as an in-store experience and single-product experiment on Temu. But it quickly evolved into a scalable business model that now reaches audiences Toyiah never expected to serve.How do you transform personal passion into global reach? And what happens when a marketplace's algorithm becomes your best marketing tool?We sit down with Toyiah to explore how she leveraged Temu's platform to test, learn, and scale strategically, while sticking with her mission and vision as a founder. From creating a special patch for customers battling cancer to discovering unexpected demographic opportunities, Toyiah's journey shows how marketplace success comes from staying true to your brand ethos while remaining flexible enough to evolve.Connection Wins Every TimeKey takeaways:Starting small works: Toyiah launched with one product on Temu, using marketplace dynamics to test viability before scaling strategically.Temu's marketplace exposure brought her patches to a diverse audience beyond her traditional target market, revealing unexpected growth opportunities.Emotional connection drives commerce: Products created with genuine care and cultural representation resonated deeply, building loyal customer relationships at scale.Marketplace testing provides real-time validation: Marketplaces like Temu can serve as laboratories to gather data insights before committing to broader expansion.In-Show Mentions:Learn more about Patch Party Club Explore Temu's seller services and marketplace solutionsAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to the Ultimate Guide to Partnering® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ https://youtu.be/vEdq8rpBM3I In this data-rich keynote, Jay McBain deconstructs the tectonic shifts reshaping the $5.3 trillion global technology industry, arguing that we are entering a new 20-year cycle where traditional direct sales models are obsolete. McBain explains why 96% of the industry is now surrounded by partners and how successful companies must pivot from “flywheels and theory” to a granular strategy focused on the seven specific partners present in every deal. From the explosion of agentic AI and the $163 billion marketplace revolution to the specific mechanics of multiplier economics, this discussion provides a roadmap for navigating the “decade of the ecosystem” where influence, trust, and integration—not just product—determine winners and losers. Key Takeaways Half of today's Fortune 500 companies will likely vanish in the next 20 years due to the shift toward AI and ecosystem-led models. Every B2B deal now involves an average of seven trusted partners who influence the decision before a vendor even knows a deal exists. Microsoft has outpaced AWS growth for 26 consecutive quarters largely because of a superior partner-led geographic strategy. Marketplaces are projected to grow to $163 billion by 2030, with nearly 60% of deals involving partner funding or private offers. The “Multiplier Effect” is the new ROI, where partners can make up to $8.45 for every dollar of vendor product sold. Future dominance relies on five key pillars: Platform, Service Partnerships, Channel Partnerships, Alliances, and Go-to-Market orchestration. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Keywords: Jay McBain, Canalys, partner ecosystem, channel chief, agentic AI, marketplace growth, multiplier economics, B2B sales trends, tech industry forecast, service partnerships, strategic alliances, Microsoft vs AWS, distribution transformation, managed services growth, SaaS platforms, customer journey mapping, 28 moments of truth, future of reselling, technology spending 2025, ecosystem orchestration, partner multipliers. T Transcript: Jay McBain WORKFILE FOR TRANSCRIPT [00:00:00] Vince Menzione: Just up from, did you Puerto Rico last night? Puerto Rico, yes. Puerto Rico. He dodged the hurricane. Um, you all know him. Uh, let him introduce himself for those of you who don’t, but just thrilled to have on the stage, again, somebody who knows more about what’s going on in, in the, and has the pulse on this industry probably than just about anybody I know personally. [00:00:21] Vince Menzione: J Jay McBain. Jay, great to see you my friend. Alright, thank you. We have to come all the way. We live, we live uh, about 20 minutes from each other. We have to come all the way to Reston, Virginia to see each other, right? That’s right. Very good. Well, uh, that’s all over to you, sir. Thank you. [00:00:35] Jay McBain: Alright, well thank you so much. [00:00:36] Jay McBain: I went from 85 degrees yesterday to 45 today, but I was able to dodge that, uh, that hurricane, uh, that we kind of had to fly through the northern edge of, uh, wanna talk today about our industry, about the ultimate partner. I’m gonna try to frame up the ultimate partner as I walk through the data and the latest research that, uh, that we’ve been doing in the market. [00:00:56] Jay McBain: But I wanted to start here ’cause our industry moves in 20 year cycles, and if you look at the Fortune 500 and dial back 20 years from today, 52% of them no longer exist. As we step into the next 20 year AI era, half of the companies that we know and love today are not gonna exist. So we look at this, and by the way, if you’re not in the Fortune 500 and you don’t have deep pockets to buy your way outta problems, 71% of tech companies fail over the course of 10 years. [00:01:30] Jay McBain: Those are statistics from the US government. So I start to look at our industry and you know, you may look at the, you know, mainframe era from the sixties and seventies, mini computers, August the 12th, 1981, that first IBM, PC with Microsoft dos, version one, you know, triggered. A new 20 year era of client server. [00:01:51] Jay McBain: It was the time and I worked at IBM for 17 years, but there was a time where Bill Gates flew into Boca Raton, Florida and met with the IBM team and did that, you know, fancy licensing agreement. But after, you know, 20 years of being the most valuable company in the world and 13 years of antitrust and getting broken up, almost like at and TIBM almost didn’t make payroll. [00:02:14] Jay McBain: 13 years after meeting Bill Gates. Yeah, that’s how quickly things change in these eras. In 1999, a small company outta San Francisco called salesforce.com got its start. About 10 years later, Jeff Bezos asked a question in a boardroom, could we rent out our excess capacity and would other companies buy it? [00:02:35] Jay McBain: Which, you know, most people in the room laughed at ’em at the time. But it created a 20 year cloud era when our friends, our neighbors, our family. Saw Chachi PT for the first time in March of 2023. They saw the deep fakes, they saw the poetry, they saw the music. They came to us as tech people and said, did we just light up Skynet? [00:02:58] Jay McBain: And that consumer trend has triggered this next 20 years. I could walk through the richest people in the world through those trends. I could walk through the most valuable companies. It all aligns. ’cause by the way, Apple’s no longer at the top. Nvidia is at the top, Microsoft. Second, things change really quickly. [00:03:17] Jay McBain: So in that course of time, you start to look at our industry and as people are talking about a six and a half or $7 trillion build out of ai, that’s open AI and Microsoft numbers, that is bigger than our industry that’s taken over 50 years to build. This year, we’re gonna finish the year at $5.3 trillion. [00:03:36] Jay McBain: That’s from the smallest flower shop to the biggest bank. Biggest governments that Caresoft would, uh, serve biggest customer in the world is actually the federal government of the us. But you look at this pie chart and you look at the changes that we’re gonna go through over the next 20 years, there’s about a trillion dollars in hardware. [00:03:54] Jay McBain: There’s about a trillion dollars in software. If you look forward through all of the merging trends, quantum computing, humanoid robots, all the things that are coming that dollar to dollar software to hardware will continue to exist all the way through. We see services making up almost two thirds of this pie. [00:04:13] Jay McBain: Yesterday I was in a telco conference with at and t and Verizon and T-Mobile and some of the biggest wireless players and IT services, which happen to be growing faster than products. At the moment, there is more work to be done wrapping around the deal than the actual products that the customer is buying. [00:04:32] Jay McBain: So in an industry that’s growing at 7%. On top of the world economy that’s grown at 2.2. This is the fastest growing industry, and it will be at least for the next 10 years, if not 2070 0.1% of this entire $5 trillion gets transacted through partners. While what we’re talking to today about the ultimate partner, 96% of this industry is surrounded by partners in one way or another. [00:05:01] Jay McBain: They’re there before the deal. They’re there at the deal. They’re there after the deal. Two thirds of our industry is now subscription consumption based. So every 30 days forever, and a customer for life becomes everything. So if every deal in medium, mid-market, and higher has seven partners, according to McKinsey, who are those seven people trying to get into the deal? [00:05:25] Jay McBain: While there’s millions of companies that have come into tech over the last 10 to 20 years. Digital agencies, accountants, legal firms, everybody’s come in. The 250,000 SaaS companies, a million emerging tech companies, there’s a big fight to be one of those seven trusted people at the table. So millions of companies and tens of millions of people our competing for these slots. [00:05:49] Jay McBain: So one of the pieces of research I’m most proud of, uh, in my analyst career is this. And this took over two years to build. It’s a lot of logos. Not this PowerPoint slide, but the actual data. Thousands of people hours. Because guess what? When you look at partners from the top down, the top 1000 partners, by capability and capacity, not by resale. [00:06:15] Jay McBain: It’s not a ranking of CDW and insight and resale numbers. It is the surrounding. Consulting, design, architecture, implementations, integrations, managed services, all the pieces that’s gonna make the next 20 years run. So when you start to look at this, 98% of these companies are private, so very difficult to get to those numbers and, uh, a ton of research and help from AI and other things to get this. [00:06:41] Jay McBain: But this is it. And if you look at this list, there’s a thousand logos out of the million companies. There’s a thousand logos that drive two thirds of all tech services in the world. $1.07 trillion gets delivered by a thousand companies, but here’s where it gets fun. Those companies in the middle, in blue, the 30 of them deliver more tech services than the next 970. [00:07:08] Jay McBain: Combined the 970 combined in white deliver more tech services. Then the next million combined. So if you think we live in an 80 20 rule or maybe a 99, a 95 5 rule, or a 99 1 rule, we actually live in a 99.9 0.1 parallel principle. These companies spread around the world evenly split across the uh, different regions. [00:07:35] Jay McBain: South Africa, Latin America, they’re all over. They split. They split among types. All of the Venn diagram I just showed from GSIs to VARs to MSPs, to agencies and other types of companies. But this is a really rich list and it’s public. So every company in the world now, if you’re looking at Transactable data, if you’re looking at quantifiable data that you can go put your revenue numbers against, it represents 70 to 80% of every company in this room’s Tam. [00:08:08] Jay McBain: In one piece of research. So what do you do below that? How do you cover a million companies that you can’t afford to put a channel account manager? You can’t afford to write programs directly for well after the top down analysis and all the wallet share and you know exactly where the lowest hanging fruit is for most of your tam. [00:08:28] Jay McBain: The available markets. The obtainable markets. You gotta start from the community level grassroots up. So you need to ask the question for the million companies and the maybe a hundred thousand companies out there, partner companies that are surrounding your customer. These are the seven partners that surround your customer. [00:08:48] Jay McBain: What do they read, where do they go, and who do they follow? Interestingly enough, our industry globally equates to only a thousand watering holes, a thousand companies at the top, a thousand places at the bottom. 35% of this audience we’re talking. Millions of people here love events and there’s 352 of them like this one that they love to go to. [00:09:13] Jay McBain: They love the hallway chats, they love the hotel lobby bar, you know, in a time reminded by the pandemic. They love to be in person. It’s the number one way they’re influenced. So if you don’t have a solid event strategy and you don’t have a community team out giving out socks every week, your competitors might beat you. [00:09:31] Jay McBain: 12% of this audience loves podcasts. It’s the Joe Rogan effect of our industry. And while you know, you may not think the 121 podcasts out there are important, well, you’re missing 12% of your audience. It’s over a million people. If you’re not on a weekly podcast in one of these podcasts in the world, there’s still people that read one of the 106 magazines in the world. [00:09:55] Jay McBain: There are people that love peer groups, associations, they wanna be part of this. There’s 15 different ways people are influenced. And a solid grassroots strategy is how you make this happen. In the last 10 years, we’ve created a number of billionaires. Bottom up. They never had to go talk to la large enterprise. [00:10:15] Jay McBain: They never had to go build out a mid-market strategy. They just went and give away socks and new community marketing. And this has created, I could rip through a bunch of names that became unicorns just in the last couple of years, bottoms up. You go back to your board walking into next year, top down, bottom up. [00:10:34] Jay McBain: You’ve covered a hundred percent of your tam, and now you’ve covered it with names, faces, and places. You haven’t covered it with a flywheel or a theory. And for 44 years, we have gone to our board every fourth quarter with flywheels and theory. Trust me, partners are important. The channel is key to us. [00:10:57] Jay McBain: Well, let’s talk at the point of this granularity, and now we’re getting supported by technology 261 entrepreneurs. Many of them in the room actually here that are driving this ability to succeed with seven partners in every deal to exchange data to be able to exchange telemetry of these prospects to be able to see twice or three times in terms of pipeline of your target addressable market. [00:11:26] Jay McBain: All these ai, um, technologies, agentic technologies are coming into this. It’s all about data. It’s all about quantifiable names, faces, and places. Now none of us should be walking around with flywheels, so let’s flip the flywheels. No. Uh, so we also look at, and I sold PCs for 17 years and that was in the high times of 40% margins for partners. [00:11:55] Jay McBain: But one interesting thing when you study the p and l for broad base of partners around the world, it’s changed pretty significantly in this last 20 year era. What the cloud era did is dropped hardware from what used to be 84% plus the break fix and things that wrap around it of the p and l to now 16% of every partner in the world. [00:12:16] Jay McBain: 84% of their p and l is now software and services. And if you look at profitability, it’s worse. It’s actually 87% is profitability wise. They’ve completely shifted in terms of where they go. Now we look at other parts of our market. I could go through every part of the pie of the slide, but we’re watching each of the companies, and if you can see here, this is what we want to talk about in terms of ultimate partner. [00:12:43] Jay McBain: Microsoft has outgrown AWS for 26 straight quarters. They don’t have a better product. They don’t have a better price, they don’t have better promotion. It’s all place. And I’ll explain why you guess here in the light green line. Exactly. The day that Google went a hundred percent all in partner, every deal, even if a deal didn’t have a partner, one of the 4% of deals that didn’t have a partner, they injected a partner. [00:13:09] Jay McBain: You can see on the left side exactly where they did it. They got to the point of a hundred percent partner driven. Rebuilt their programs, rebuilt their marketplace. Their marketplace is actually larger than Microsoft’s, and they grew faster than Microsoft. A couple of those quarters. It is a partner driven future, and now I have Oracle, which I just walked by as I walked from the hotel. [00:13:31] Jay McBain: Oracle with their RPOs will start to join. Maybe the list of three hyperscalers becomes the list of four in future slides, but that’s a growth slide. Market share is different. AWS early and commanding lead. And it plays out, uh, plays out this way. But we’re at an interesting moment and I stood up six years ago talking about the decade of the ecosystem after we went through a decade of sales starting in 1999 when we all thought we were born to be salespeople. [00:14:02] Jay McBain: We managed territories with our gut. The sales tech stack would have it different, that sales was a science, and we ended the decade 2009, looking at sales very differently in 2009. I remember being at cocktail parties where CMOs would be joking around that 50% of their marketing dollars were wasted. They just didn’t know which 50%. [00:14:23] Jay McBain: And I’ll tell you, that was really funny. In 2009 till every 58-year-old CMO got replaced by a 38-year-old growth hacker who walked in with 15,348 SaaS companies in their MarTech and ad tech stack to solve the problem, every nickel of marketing by 2019 was tracked. Marketo, Eloqua, Pardot, HubSpot, driving this industry. [00:14:50] Jay McBain: Now, we stood up and said the 28 moments that come before a sale are pretty much all partner driven. In the best case scenario, a vendor might see four of the moments. They might come to your website, maybe they read an ebook, maybe they have a salesperson or a demo that comes in. That’s four outta 28 moments. [00:15:10] Jay McBain: The other 24 are done by partners. Yeah, in the worst case scenario and the majority scenario, you don’t see any of the moments. All 28 happen and you lose a deal without knowing there ever was a deal. So this is it. We need to partner in these moments and we need to inject partners into sales and marketing, like no time before, and this was the time to do it. [00:15:33] Jay McBain: And we got some feedback in the Salesforce state of sales report, which doesn’t involve any partnerships or, or. Channel Chiefs or anything else. This is 5,500 of the biggest CROs in the world that obviously use Salesforce. 89% of salespeople today use partners every day. For the 11% who don’t, 58% plan two within a year. [00:15:57] Jay McBain: If you add those two numbers together, that’s magically the 96% number. They recognize that every deal has partners in it. In 2024, last year, half of the salespeople in the world, every industry, every country. Miss their numbers. For the minority who made their numbers, 84 point percent pointed to partners as the reason why they made their numbers. [00:16:21] Jay McBain: It was the cheat code for sales, so that modern salesperson that knows how to orchestrate a deal, orchestrate the 28 moments with the seven partners and get to that final spot is the winning formula. HubSpot’s number in separate research was 84% in marketing. So we’re starting to see partners in here. We don’t have to shout from the mountaintops. [00:16:44] Jay McBain: These communities like ultimate Partner are working and we’re getting this to the highest levels in the board. And I’ll say that, you know, when 20 years from now half of the companies we know and love fail after we’re done writing the book and blaming the CEO for inventing the thing that ended up killing them, blaming the board for fiduciary responsibility and letting it happen. [00:17:06] Jay McBain: What are the other chapters of the book? And I think it’s all in one slide. We are in this platform economy and the. [00:17:31] Jay McBain: So your battery’s fine. Check, check, check, check. Alright, I’ll, I’ll just hold this in case, but the companies that execute on all five of these areas, well. Not only today become the trillion dollar valued companies, but they become the companies of tomorrow. These will be the fastest growing companies at every level. [00:17:50] Jay McBain: Not only running a platform business, but participating in other platforms. So this is how it breaks out, and there are people at very senior levels, at very big companies that have this now posted in the office of the CEO winning on integrations is everything. We just went through a demographic shift this year where 51% of our buyers are born after 1982. [00:18:15] Jay McBain: Millennials are the number one buyer of the $5 trillion. Their number one buying criteria is not service. Support your price, your brand reputation, it’s integrations. The buy a product, 80% is good as the next one if it works better in their environment. 79% of us won’t buy a car unless it has CarPlay or Android Auto. [00:18:34] Jay McBain: This is an integration world. The company with the most integrations win. Second, there are seven partners that surround the customer. Highly trusted partners. We’re talking, coaching the customer’s, kids soccer team, having a cottage together up at the lake. You know, best men, bate of honors at weddings type of relationships. [00:18:57] Jay McBain: You can’t maybe have all seven, but how does Microsoft beat AWS? They might have had two, three, or four of them saying nice things about them instead of the competition. Winning in service partnerships and channel partnerships changes by category. If you’re selling MarTech, only 10% of it today is resold, so you build more on service partnerships. [00:19:18] Jay McBain: If you’re in cybersecurity today, 91.6% of it is resold. Transacted through partners. So you build a lot of channel partnerships, plus the service partnerships, whatever the mix is in your category, you have to have two or three of those seven people. Saying nice things about you at every stage of the customer journey. [00:19:38] Jay McBain: Now move over to alliances. We have already built the platforms at the hyperscale level. We’ve built the platforms within SaaS, Salesforce, ServiceNow, Workday, Marketo, NetSuite, HubSpot. Every buyer has a set of platforms that they buy. We’ve now built them in cybersecurity this year out of 6,500 as high as cyber companies, the top five are starting to separate. [00:20:02] Jay McBain: We built it in distribution, which I’ll show in a minute. We’re building it in Telco. This is a platform economy and alliances win and you have alliances with your competitors ’cause you compete in the morning, but you’re best friends by the afternoon. Winning in other platforms is just as important as driving your own. [00:20:20] Jay McBain: And probably the most important part of this is go to market. That sales, that marketing, the 28 moments, the every 30 days forever become all a partner strategy. So there’s still CEOs out there that believe platform is a UI or UX on a bunch of disparate products and things you’ve acquired. There’s still CFOs out there that Think platform is a pricing model, a bundle model of just getting everything under one, you know, subscription price or consumption price. [00:20:51] Jay McBain: And it’s not, platforms are synonymous with partnerships. This is the way forward and there’s no conversation around ai. That doesn’t involve Nvidia over there, an open AI over here and a hyperscaler over there and a SaaS company over here. The seven layer stack wins every single time, and the companies that get this will be the ones that survive this cycle. [00:21:16] Jay McBain: Now, flipping over to marketplaces. So we had written research that, um, about five years ago that marketplaces were going to grow at 82% compounded. Yeah, probably one of the most accurate predictions we ever made, because it happened, we, we predicted that, uh, we were gonna get up to about $85 billion. Well, now we’ve extended that to 2030, so we’re gonna get up to $163 billion, and the thing that we’re watching is in green. [00:21:46] Jay McBain: If 96% of these deals are partner assisted in some way, how is the economics of partnering going to work? We predicted that 50% of deals by 2027. Would be partner funded in some way. Private offers multi-partner offers distributor sellers of record, and now that extends to 59% by 2030, the most senior leader of the biggest marketplace AWS, just said to us they’re gonna probably make these numbers on their own. [00:22:14] Jay McBain: And he asked what their two competitors are doing. So he’s telling us that we under called this. Now when you look at each of the press releases, and this is the AWS Billion Dollar Club. Every one of the companies on the left have issued a press release that they’re in the billion dollar club. Some of them are in the multi-billions, but I want you to double click on this press release. [00:22:35] Jay McBain: I’m quoted in here somewhere, but as CrowdStrike is building the marketplace at 91% compounded, they’re almost doubling their revenue every single year. They’re growing the partner funding, in this case, distributor funding by 3548%. Almost triple digit growth in marketplace is translating into almost quadruple digit growth in funding. [00:23:01] Jay McBain: And you see that over and over again as, as Splunk hit three, uh, billion dollars. The same. Salesforce hit $2 billion on AWS in Ulti, 18 months. They joined in October 20, 23, and 18 months later, they’re already at $2 billion. But now you’re seeing at Salesforce, which by the way. Grew up to $40 billion in revenue direct, almost not a nickel in resell. [00:23:28] Jay McBain: Made it really difficult for VARs and managed service providers to work with Salesforce because they couldn’t understand how to add services to something they didn’t book the revenue for. While $40 billion companies now seeing 70% of their deals come through partners. So this is just the world that we’re in. [00:23:44] Jay McBain: It doesn’t matter who you are and what industry you’re in, this takes place. But now we’re starting to see for the first time. Partners join the billion dollar club. So you wonder about partnering and all this funding and everything that’s working through Now you’re seeing press releases and companies that are redoing their LinkedIn branding about joining this illustrious club without a product to sell and all the services that wrap around it. [00:24:10] Jay McBain: So the opening session on Microsoft was interesting because there’s been a number of changes that Microsoft has done just in the last 30 days. One is they cut distribution by two thirds going from 180 distributors to 62. They cut out any small partner lower than a thousand dollars, and that doesn’t sound like a lot, but that’s over a hundred thousand partners that get deed tightening the long tail. [00:24:38] Jay McBain: They we’re the first to really put a global point system in place three years ago. They went to the new commerce experience. If you remember, all kinds of changes being led by. The biggest company for the channel. And so when we’re studying marketplaces, we’re not just studying the three hyperscalers, we’re studying what TD Cynic is doing with Stream One Ingram’s doing with Advant Advantage Aerosphere. [00:25:01] Jay McBain: Also, we’re watching what PAX eight, who by the way, is the 365 bestseller for Microsoft in the world. They are the cybersecurity leader for Microsoft in the world and the copilot. Leader in the world for Microsoft and Partner of the Year for Microsoft. So we’re watching what the cloud platforms are doing, watching what the Telco are doing, which is 25 cents out of every dollar, if you remember that pie chart, watching what the biggest resellers are converting themselves into. [00:25:30] Jay McBain: Vince just mentioned, you know, SHI in the changes there watching the managed services market and the leaders there, what they’re doing in terms of how this industry’s moving forward. By the way, managed services at $608 billion this year. Is one and a half times larger than the SaaS industry overall. [00:25:48] Jay McBain: It’s also one and a half times larger than all the hyperscalers combined. Oracle, Alibaba, IBM, all the way down. This is a massive market and it makes up 15 to 20 cents of every dollar the customer spend. We’re watching that industry hit a trillion dollars by the end of the decade, and we’re watching 150 different marketplace development platforms, the distribution of our industry, which today is 70.1% indirect. [00:26:13] Jay McBain: We’re starting to see that number, uh, solidify in terms of marketplaces as well. Watching distributors go from that linear warehouse in a bank to this orchestration model, watching some of the biggest players as the world comes around, platforms, it tightens around the place. So Caresoft, uh, from from here is the sixth biggest distributor in the world. [00:26:40] Jay McBain: Just shows you how big the. You know, biggest client in the world is that they serve. But understand that we’re publishing the distributor 500 list, but it’ll be the same thing. That little group in blue in the middle today, you know, drives almost two thirds of the market. So what happens in all this next stage in terms of where the dollars change hands. [00:27:07] Jay McBain: And the economics of partnering themselves are going through the most radical shift that we’ve seen ever. So back to the nineties, and, and for those of you that have been channel chiefs and running programs, we went to work every day. You know, everything’s on fire. We’re trying to check hundred boxes, trying to make our program 10% better than our competitors. [00:27:30] Jay McBain: Hey, we gotta fix our deal registration program today, and our incentives are outta whack or training programs or. You know, not where they need to be. Our certification, you know, this was the life of, uh, of a channel chief. Everybody thought we were just out drinking in the Caribbean with our best partners, but we were under the weight of this. [00:27:49] Jay McBain: But something interesting has happened is that we turned around and put the customer at the middle of our programs to say that those 28 moments in green before the sale are really, really important. And the seven partners who participate are really important. Understanding. The customer’s gonna buy a seven layer stack. [00:28:09] Jay McBain: They’re gonna buy it With these seven partners, the procurement stage is much different. The growth of marketplaces, the growth of direct in some of these areas, and then long term every 30 days forever in a managed service, implementations, integrations, how you upsell, cross-sell, enrich a deal changes. So how would you build a program that’s wrapped around the customer instead of the vendor? [00:28:35] Jay McBain: And we’re starting to hear our partners shout back to us. These are global surveys, big numbers, but over half of our partners, regardless of type, are selling consulting to their customer. Over half are designing architecting deals. A third of them are trying to be system integrators showing up at those implementation integration moments. [00:28:55] Jay McBain: Two thirds of them are doing managed services, but the shocking one here is 44% of our partners, regardless of type, are coding. They’re building agents and they’re out helping their customer at that level. So this is the modern partner that says, don’t typecast me. You may have thought of me in your program. [00:29:14] Jay McBain: You might have me slotted as a var. Well, I do 3.2 things, and if I don’t get access to those resources, if you don’t walk me to that room, I’m not gonna do them with you. You may have me as a managed service provider that’s only in the morning. By the afternoon I’m coding, and by the next morning I’m implementing and consulting. [00:29:33] Jay McBain: So again, a partner’s not a partner. That Venn diagram is a very loose one now, as every partner on there is doing 3.2 different business models. And again, they’re telling us for 43 years, they said, I want more leads this year it changed. For the first time, I want to be recognized and incentivized as more than just a cash register for you. [00:29:57] Jay McBain: I want you to recognize when I’m consulting, when I’m designing, when you’re winning deals, because of my wonderful services, by the way, we asked the follow up question, well, where should we spend our money with you? And they overwhelmingly say, in the consulting stage, you win and lose deals. Not at moment 28. [00:30:18] Jay McBain: We’re not buying a pack of gum at the gas station. This is a considered purchase. You win deals from moment 12 through 16 and I’m gonna show you a picture of that later, and they say, you better be spending your money there, or you’re not gonna win your fair share or more than your fair share of deals. [00:30:36] Jay McBain: The shocking thing about this is that Microsoft, when they went to the point system, lifted two thirds of all the money, tens of billions of dollars, and put it post-sale, and we were all scratching our heads going. Well, if the partners are asking for it there, and it seems like to beat your biggest competitors, you want to win there. [00:30:54] Jay McBain: Why would you spend the money on renewal? Well, they went to Wall Street and Goldman Sachs and the people who lift trillions of dollars of pension funds and said, if we renew deals at 108%, we become a cash machine for you. And we think that’s more valuable than a company coming out with a new cell phone in September and selling a lot of them by Christmas every year. [00:31:18] Jay McBain: The industry. And by the way, wall Street responded, Microsoft has been more valuable than Apple since. So we talk in this now multiplier language, and these are reports that we write, uh, at AMIA at canals. But talking about the partner opportunity in that customer cycle, the $6 and 40 cents you can make for every dollar of consumption, or the $7 and 5 cents you can make the $8 and 45 cents you can make. [00:31:46] Jay McBain: There’s over 24 companies speaking at this level now, and guess what? It’s not just cloud or software companies. Hardware companies are starting to speak in this language, and on January 25th, Cisco, you know, probably second to Microsoft in terms of trust built with the channel globally is moving to a full point system. [00:32:09] Jay McBain: So these are the changes that happen fast. But your QBR with your partners now less about drinking beers at the hotel lobby bar and talking dollar by dollar where these opportunities are. So if you’re doing 3.2 of these things, let’s build out a, uh, a play where you can make $3 for every dollar that we make. [00:32:28] Jay McBain: And you make that profitably. You make it in sticky, highly retained business, and that’s the model. ’cause if you make $3 for every dollar. We make, you’re gonna win Partner of the year, and if you win partner of the year, that piece of glass that you win on stage, by the time you get back to your table, you’re gonna have three offers to buy your business. [00:32:51] Jay McBain: CDW just bought a w. S’s Partner of the Year. Insight bought Google’s eight time partner of the year. Presidio bought ServiceNow’s, partner of the year over and over and over again. So I’m at Octane, I’m at CrowdStrike, I’m at all these events in Vegas every week. I’m watching these partners of the year. [00:33:05] Jay McBain: And I’m watching as the big resellers. I’m watching as the GSIs and the m and a folks are surrounding their table after, and they’re selling their businesses for SaaS level valuations. Not the one-to-one service valuation. They’re getting multiples because this is the new future of our industry. This is platform economics. [00:33:25] Jay McBain: This is winning and platforms for partners. Now, like Vince, I spent 20 minutes without talking about ai, but we have to talk about ai. So the next 20 years as it plays out is gonna play out in phases. And the first thing you know to get it out of the way. The first two years since that March of 23, has been underwhelming, to say the least. [00:33:47] Jay McBain: It’s been disappointing. All the companies that should have won the biggest in AI have been the most disappointing. It’s underperformed the s and p by a considerable amount in terms of where we are. And it goes back to this. We always overestimate the first two years, but we underestimate the first 10. [00:34:07] Jay McBain: If you wanna be the point in time person and go look at that 1983 PC or the 1995 internet or that 2007 iPhone or that whatever point in time you wanna look at, or if you want to talk about hallucinations or where chat chip ET version five is version, as opposed to where it’s going to be as it improves every six months here on in. [00:34:30] Jay McBain: But the fact of the matter is, it’s been a consumer trend. Nvidia got to be the most valuable company in the world. OpenAI was the first company to 2 billion users, uh, in that amount of speed. It’s the fastest growing product ever in history, and it’s been a consumer win this trillions of dollars to get it thrown around in the press releases. [00:34:49] Jay McBain: They’re going out every day, you know, open ai, signing up somebody new or Nvidia, investing in somebody new almost every single day in hundreds of billions of dollars. It is all happening really on the consumer side. So we got a little bit worried and said, is that 96% of surround gonna work in ag agentic ai? [00:35:10] Jay McBain: So we went and asked, and the good news is 88% of end customers are using partners to work through their ag agentic strategy. Even though they’re moving slow, they’re actually using partners. But what’s interesting from a partner perspective, and this is new research that out till 2030. This is the number one services opportunity in the entire tech or telco industry. [00:35:34] Jay McBain: 35.3% compounded growth ending at $267 billion in services. Companies are rebuilding themselves, building out practices, and getting on this train and figuring out which vendors they should hook their caboose to as those trains leave the station. But it kind of plays out like this. So in the next three to five years, we’re in this generative, moving into agentic phase. [00:36:01] Jay McBain: Every partner thinks internally first, the sales and marketing. They’re thinking about their invoicing and billing. They’re thinking about their service tickets. They’re thinking about creating a business that’s 10% better than their competitors, taking that knowledge into their customers and drive in business. [00:36:17] Jay McBain: But we understand that ag agentic AI, as it’s going to play out is not a product. A couple of years ago, we thought maybe a copilot or an agent force or something was going to be the product that everybody needed to buy, and it’s not a product, it’s gonna show up as a feature. So you go back in the history of feature ads and it’s gonna show up in software. [00:36:38] Jay McBain: So if you’re calling in SMB, maybe you’re calling on a restaurant. The restaurant isn’t gonna call OpenAI or call Microsoft or call Nvidia directly. They’re running their restaurant. And they may have chosen a platform like Toast Square, Clover, whatever iPads people are running around with, runs on a platform that does everything in their business, does staffing, does food ordering, works with Uber Eats, does everything end to end? [00:37:08] Jay McBain: They’re gonna wait to one of those platforms, dries out agent AI for them, and can run the restaurant more effectively, less human capital and more consistently, but they wait for the SaaS platform as you get larger. A hundred, 150 people. You have vice presidents. Each of those vice presidents already have a SaaS stack. [00:37:28] Jay McBain: I talked about Salesforce, ServiceNow, Workday, et cetera. They’ve already built that seven layer model and in some cases it’s 70 layers. But the fact is, is they’re gonna wait for those SaaS layers to deliver ag agentic to them. So this is how it’s gonna play out for the next three and a half, three to five years. [00:37:45] Jay McBain: And partners are realizing that many of them were slow to pick up SaaS ’cause they didn’t resell it. Well now to win in this next three to half, three to five years, you’re gonna have to play in this environment. When you start looking out from here, the next generation, you know, kind of five through 15 years gets interesting in more of a physical sense. [00:38:06] Jay McBain: Where I was yesterday talking about every IOT device that now is internet access, starts to get access to large language models. Every little sensor, every camera, everything that’s out there starts to get smart. But there’s a point. The first trillionaire, I believe, will be created here. Elon’s already halfway there. [00:38:24] Jay McBain: Um, but when Bill Gates thought there was gonna be a PC in every home, and IBM thought they were gonna sell 10,000 to hobbyists, that created the richest person in the world for 20 years, there will be a humanoid in every home. There’s gonna be a point in time that you’re out having drinks with your friends, and somebody’s gonna say, the early adopter of your friends is gonna say. [00:38:46] Jay McBain: I haven’t done the dishes in six weeks. I haven’t done the laundry. I haven’t made my bed. I haven’t mowed the lawn. When they say that, you’re gonna say, well, how? And they’re gonna say, well, this year I didn’t buy a new car, but I went to the car dealership and I bought this. So we’re very close to the dexterity needed. [00:39:05] Jay McBain: We’ve got the large language models. Now. The chat, GPT version 10 by then is going to make an insane, and every house is gonna have one of the. [00:39:17] Jay McBain: This is the promise of ai. It’s not humanoid robots, it’s not agents. It’s this. 99% of the world’s business data has not been trained or tuned into models yet. Again, this is the slow moving business. If you want to think about the 99% of business data, every flight we’ve all taken in this room sits on a saber system that was put in place in 1964. [00:39:43] Jay McBain: Every banking transaction, we’ve all made, every withdrawal, every deposit sits on an IBM mainframe put in place in the sixties or seventies. 83% of this data sits in cold storage at the edge. It’s not ready to be moved. It’s not cleansed, it’s not, um, indexed. It’s not in any format or sitting on any infrastructure that a large language model will be able to gobble up the data. [00:40:10] Jay McBain: None of the workflows, none of the programming on top of that data is yet ready. So this is your 10 to 20 year arc of this era that chat bot today when they cancel your flight is cute. It’s empathetic, it feels bad for you, or at least it seems to, but it can’t do anything. It can’t book you the Marriott and get you an Uber and then a 5:00 AM flight the next morning. [00:40:34] Jay McBain: It can’t do any of that. But more importantly, it doesn’t know who you are. I’ve got 53 years of flights under my belt and they, I’m the person that get me within six hours of my kids and get me a one-way Hertz rental. You know, if there’s bad weather in Miami, get me to Tampa, get me a Hertz, I’m driving home, I’m gonna make it home. [00:40:56] Jay McBain: I’m not the 5:00 AM get me a hotel person. They would know that if they picked up the flights that I’ve taken in the past. Each of us are different. When you get access to the business data and you become ag agentic, everything changes. Every industry changes because of this around the customers. When you ask about this 35% growth, working on that data, working in traditional consulting and design and implementation, working in the $7 trillion of infrastructure, storage, compute, networking, that’s gonna be around, this is a massive opportunity. [00:41:30] Jay McBain: Services are gonna continue to outgrow products. Probably for the next five to 10 years because of this, and I’m gonna finish here. So we talked a lot about quantifying names, faces, places, and I think where we failed the most as ultimate partners is underneath the tam, which every one of our CEOs knows to the decimal point underneath the TAM that our board thinks they’re chasing. [00:41:59] Jay McBain: We’ve done a very poor job. Of talking about the available markets and obtainable markets underneath it, we, we’ve shown them theory. We’ve shown them a bunch of, you know, really smart stuff, and PowerPoint slides up the wazoo, but we’ve never quantified it for them. If they wanna win, if they want to get access, if they want to double their pipeline, triple their pipeline, if they wanna start winning more deals, if they wanna win deals that are three times larger, they close two times faster. [00:42:31] Jay McBain: And they renew 15% larger. They have to get into the available and obtainable markets. So just in the last couple weeks I spoke at Cribble, I spoke at Octane, I spoke at CrowdStrike Falcon. All three of those companies at the CEO level, main stage use those exact three numbers, three x, two x, 15%. That’s the language of platforms, and they’re investing millions and millions and millions of dollars on teams. [00:42:59] Jay McBain: To go build out the Sam Andal in name spaces and places. So you’ve heard me talk about these 28 moments a lot. They’re the ones that you spend when you buy a car. Some people spend one moment and they drive to the Cadillac dealership. ’cause Larry’s been, you know, taking care of the family for 50 years. [00:43:18] Jay McBain: Some people spend 50 moments like I do, watching every YouTube video and every, you know, thing on the internet. I clear the internet cover to cover. But the fact is, is every deal averages around these 28 moments. Your customer, there’s 13 members of the buying committee today. There’s seven partners and they’re buying seven things. [00:43:37] Jay McBain: There’s 27 things orchestrating inside these 28 moments. And where and how they all take place is a story of partnering. So a couple of years ago, canals. Latin for channel was acquired by amia, which is a part of Informa Tech Target, which is majority owned by Informa. All that being said, there’s hundreds of magazines that we have. [00:44:00] Jay McBain: There’s hundreds of events that we run. If somebody’s buying cybersecurity, they probably went to Black Hat or they probably went to GI Tech. One of these events we run, or one of the magazines. So we pick up these signals, these buyer intent signals as a company. Why did they wanna, um, buy a, uh, a Canals, which was a, you know, a small analyst firm around channels? [00:44:22] Jay McBain: They understood this as well. The 28 moments look a lot like this when marketers and salespeople are busy filling in the spots of every deal. And by the way, this is a real deal. AstraZeneca came in to spend millions of dollars on ASAP transformation, and you can start to see as the customer got smart. [00:44:45] Jay McBain: The eBooks, they read the podcasts, they listened to the events they went to. You start to see how this played out over the long term. But the thing we’ve never had in our industry is the light blue boxes. This deal was won and lost in December. In this particular case, NTT software won and Yash came in and sold the customer five projects. [00:45:07] Jay McBain: The millions of dollars that were going to be spent were solved here. The design and architecture work was all done here. A couple of ISVs You see in light blue came in right at the end, deal was closed in April. You see the six month cycle. But what if you could fill in every one of the 28 boxes in every single customer prospect that your sales and marketing team have? [00:45:30] Jay McBain: But here’s the brilliance of this. Those light blue boxes didn’t win the deals there. They won the deals months before that. So when NTT and Software one walked into this deal. They probably won the deal back in October and they had to go through the redlining. They had to go through the contracting, they had to go through all the stuff and the Gantt chart to get started. [00:45:54] Jay McBain: But while your CMO is getting all excited about somebody reading an ebook and triggering an MQL that the sales team doesn’t want, ’cause it’s not qualified, it’s not sales qualified, you walk in and say, no, no. This is a multimillion deal, dollar deal. It’s AstraZeneca. I know the five partners that are coming in in December to solidify the seven layers, and you’re walking in at the same time as the CMOs bragging about an ebook. [00:46:21] Jay McBain: This changes everything. If we could get to this level of data about every dollar of our tam, we not only outgrow our competitors, we become the platforms of the next generation. Partnering and ultimate partnering is all here. And this is what we’re doing in this room. This is what we’re doing over these couple of days, and this is what, uh, the mission that Vince is leading. [00:46:43] Jay McBain: Thank you so much. [00:46:47] Vince Menzione: Woo. Day in the house. Good to see you my friend. Good to see you. Oh, we’re gonna spend a couple minutes. Um, I’m put you in the second seat. We’re gonna put, we’re gonna make it sit fireside for a minute. Uh, that was intense. It was pretty incredible actually, Jay. And so I’m, I think I wanna open it up ’cause we only have a few minutes just to, any questions? [00:47:06] Vince Menzione: I’m sure people are just digesting. We already have one up here. See, [00:47:09] Question: Jay knows I’m [00:47:10] Vince Menzione: a question. I love it. We, I don’t think we have any I can grab a mic, a roving mic. I could be a roving mic person. Hold on. We can do this. This is not on. [00:47:25] Vince Menzione: Test, test. Yes it is. Yeah. [00:47:26] Question: Theresa Carriol dared me to ask a question and I say, you don’t have to dare me. You know, I’m going to Anyway. Um, so Jay, of the point of view that with all of the new AI players that strategic alliances is again having a moment, and I was curious your point of view on what you’re seeing around this emergence and trend of strategic alliances and strategic alliance management. [00:47:52] Question: As compared to channel management. And what are you seeing in terms of large vendors like AWS investing in that strategic alliance role versus that channel role training, enablement, measurement, all that good stuff? [00:48:06] Jay McBain: Yeah, it’s, it’s a great question. So when I told the story about toast at the restaurant or Square or Clover, they’re not call, they’re not gonna call open AI or Nvidia themselves either. [00:48:17] Jay McBain: When you look out at the 250,000 ISVs. That make up this AI stack, there is the layers that happen there. So the Alliance with AWS, the alliance they have with Microsoft or Google is going to be how they generate agent AI in their platforms. So when I talk about a seven layer stack, the average deal being seven layers, AI is gonna drive this to nine, and then 11, then probably 13. [00:48:44] Jay McBain: So in terms of how alliances work, I had it up there as one of the five core strategies, and I think it’s pretty even. You can have the best alliances in the world, but if the seven partners trusted by the customer don’t know what that alliance is and the benefits to the customer and never mention it, it’s all for Naugh. [00:49:00] Jay McBain: If you’re go-to market, you’re co-selling, your co-marketing strategies are not built around that alliance. It’s all for naught. If the integration and the co-innovation, the co-development, the all the co-creation work that’s done inside these alliances isn’t translated to customer outcomes, it’s all for naugh. [00:49:17] Jay McBain: These are all five parallel swim lanes. All five are absolutely critically needed. And I think they’re all five pretty equally weighted in terms of needing each other. Yes. To be successful in the era of platforms. Yeah. [00:49:32] Vince Menzione: And the problem is they’re all stove pipe today. If, if at all. Yeah. Maintained, right. [00:49:36] Vince Menzione: Alliances is an example. Channels and other example. They don’t talk to one another. Judge any, we’ve got a mic up here if anybody else has. Yep. We have some questions here, Jacqueline. [00:49:51] Question: So when we’re developing our channel programs, any advice on, you know, what’s the shift that we should make six months from now, a year from now? The historical has been bronze, silver, gold, right? And you’ve got your deal registration, but what’s the future look like? [00:50:05] Jay McBain: Yeah, so I mean, the programs are, are changing to, to the point where the customer should be in the middle and realizing the seven partners you need to win the deal. [00:50:15] Jay McBain: And depending on what category of product you’re in, security, how much you rely on resell, 91.6%. You know, the channel partners are gonna be critical where the customer spends the money. And if you’re adding friction to that process, you’re adding friction in terms of your growth. So you know, if you’re in cybersecurity, you have to have a pretty wide open reseller model. [00:50:39] Jay McBain: You have to have a wide open distribution model, and you have to make sure you’re there at that point of sale. While at the same time, considering the other six partners at moment 12 who are in either saying nice things about you or not, the customer might even be starting with you. ’cause there is actually one thing that I didn’t mention when I showed the 28 moments filled in. [00:51:00] Jay McBain: You’ll notice that the customer went to AWS twice direct. AWS lost the deal. Microsoft won the deal software. One is Microsoft’s biggest reseller in the world. They just acquired crayon. NTT who, who loves both had their Microsoft team go in. [00:51:18] Question: Mm. [00:51:19] Jay McBain: So I think that they went to AWS thinking it was A-W-S-S-A-P, you know, kind of starting this seven layer stack. [00:51:25] Jay McBain: I think they finished those, you know, critical moments in the middle looking at it. And then they went back to AWS kind of going probably WWTF. Yeah. What we thought was happening isn’t actually the outcome that was painted by our most trusted people. So, you know, to answer your question, listen to your partners. [00:51:43] Jay McBain: They want to be recognized for the other things they’re doing. You can’t be spending a hundred percent of the dollars at the point of sale. You gotta have a point of system that recognizes the point of sale, maybe even gold, silver, bronze, but recognizing that you’re paying for these other moments as well. [00:51:57] Jay McBain: Paying for alliances, paying for integrations and everything else, uh, in the cyber stack. And, um, you know, recognizing also the top 1000. So if I took your tam. And I overlaid those thousand logos. I would be walking into 2026 the best I could of showing my company logo by logo, where 80% of our TAM sits as wallet share, not by revenue. [00:52:25] Jay McBain: Remember, a million dollar partner is not a million dollar partner. One of them sells 1.2 million in our category. We should buy them a baseball cap and have ’em sit in the front row of our event. One of them sells $10 million and only sells our stuff if the customer asks. So my company should be looking at that $9 million opportunity and making sure my programs are writing the checks and my coverage. [00:52:48] Jay McBain: My capacity and capability planning is getting obsessed over that $9 million. My farmers can go over there, my hunters can go over here, and I should be submitting a list of a thousand sorted in descending order of opportunity. Of where my company can write program dollars into. [00:53:07] Vince Menzione: Great answer. All right. I, I do wanna be cognizant of time and the, all the other sessions we have. [00:53:14] Vince Menzione: So we’ll just take one other question if there are any here and if not, we’ll let I know. Jay, you’re gonna be mingling around for a little while before your flight. I’m [00:53:21] Jay McBain: here the whole day. [00:53:22] Vince Menzione: You, you’re the whole day. I see that Jay’s here the whole day. So if you have any other questions and, and, uh, sharing the deck is that. [00:53:29] Vince Menzione: Yep. Alright. We have permission to share the deck with the each of you as well. [00:53:34] Jay McBain: Alright, well thank you very much everyone. Jay. Great to have you.

A decision-grade map of DACH execution signals for 2026: where regulation creates demand, where AI credibility is earned, and which business models are being repriced. This episode breaks down what actually changed in the DACH startup ecosystem heading into 2026. - Europe's AI advantage in regulated and industrial applications - Why integration and distribution are now the AI ​​moat - Fintech repricing: margins, compliance, scale economics - Regulation as forced innovation catalyst (e-invoicing) - Marketplaces as balance-sheet strategies.

Dave's guest this week is Matt Krueger, SVP of Digital Commerce & Marketplaces at Buffalo Games, home to some of the most beloved puzzles and games in North America.Matt shares how he's helping bring a modern, data-driven approach to a classic category — from keeping content fresh across thousands of SKUs to using AI and creative experimentation to stay ahead of platform changes.He and Dave dig into how Buffalo Games balances storytelling with analytics, why creative inspiration sometimes comes from outside your own category, and what it takes to keep a “low-velocity” product exciting on the digital shelf.Listen for an inside look at how digital strategy, content innovation, and AI are reshaping the puzzle aisle.Connect with Matt on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

How difficult will it be to train and build an AI Agent that has expertise in a given domain? Will it happen in the next year, or 3 years or 10 years? And who will benefit in the marketplace from his evolution? SHOW: 984SHOW TRANSCRIPT: The Cloudcast #984 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[Mailtrap] Try Mailtrap for free[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTESOpenAI looks to train their models to replace junior bankersWHAT WOULD BE THE STAGES OF AN EXPERT AGENT?Train it on a set of standard knowledge (e.g. Masters of Accounting, Auditing, International Tax)Train it on a set of well-defined case studies, to provide industry contextTrain it on a set of adjacent case studies and other domains (business, law, specific industries)How to train corner cases?How to train gray areas like ethics, morality, or cost-benefit analysis? Who is motivated to train these experts? What would the cost of these experts be? Can it be similar to a human, or need to be a fraction, or a premium? Is there a way to build memory (e.g. experience) without disclosing client information? Is there a way to build shareable knowledge between agents for reinforcement training/learning?FEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

Download Porter Here: https://app.adjust.com/1vq8o2nqGuest Suggestion Form: ⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/bnaeY3FpoFU9ZjA47⁠⁠⁠⁠⁠⁠⁠⁠Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are her personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: ⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.eu/d/eCfijRu⁠⁠⁠⁠⁠⁠⁠⁠Order 'Build Don't Talk' (in Hindi) here: ⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.eu/d/4wZISO0⁠⁠⁠⁠⁠⁠⁠⁠Follow Our Whatsapp Channel: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2J⁠⁠⁠⁠⁠⁠⁠⁠Subscribe To Our Other YouTube Channels:-⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@rajshamaniclips⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RajShamani.Shorts⁠⁠⁠⁠⁠⁠⁠⁠

It's been nearly a decade since the last evolution of the PaaS platform, but AI has the potential to reshape and evolve this value concept. Let's explore that's possible. SHOW: 982SHOW TRANSCRIPT: The Cloudcast #982 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[Mailtrap] Try Mailtrap for free[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTESVercel v0Building Web Apps with just English and AI (Acquired podcast, Feb 2025)Vercel on The Cloudcast (2024)Vercel on The Cloudcast (2021)8 tools to build your own PaaS (2025)IS PAAS READY TO TAKE THE NEXT STEP? Where could PaaS evolve to now?Can new PaaS services abstract the developer, and just focus on business logic and business ideas? What languages or design patterns would be mandated? (web only, mobile only, web + mobile? )Can we template “best practices” enough to be reliable?Can we template compliances needed to handle financial transactions, customer data, etc.?Can troubleshooting become an automated service?Where was PaaS in the past? (Heroku, Google AppEngine, Cloud Foundry, Kubernetes)Language specificCloud specificAbstracting the infrastructure and securityFEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

Send us a textSarah Canning, Deenie Lee and Dan Smith are back in the latest episode of Housed, to discuss:  - Marketplaces & university accommodation- Their reaction to the Budget - is Labour making the housing crisis worse for Renters?- And what exactly is subscription living?Stay up to date on Housed podcast via its LinkedIn page.Dan Smith is Founder of RESI Consultancy and Co-Founder of Verbaflo.AI Good Management.Sarah Canning and Deenie Lee are Directors and Co-Founders of The Property Marketing Strategists - Elevating Marketing in Property.Thank you to our season four sponsors:MyStudentHalls - Find your ideal student accommodation across the UK.Utopi - The smart building platform helping real estate owners protect the value of their assets.Washstation - Leading provider of laundry solutions for Communal and Campus living throughout the UK and Ireland.

How do small niche sellers scale internationally - without a store, without a team, and without Amazon pressure? In this episode, Ingrid speaks with Isabell Butterwegge from eBay and Kim Mooney, founder of Uncanny Collectibles in Ireland. Kim explains why internationalisation wasn't a “nice to have” but a survival strategy. And Isabell shares how eBay data like the Export Matrix and Product Research Tool help sellers identify real demand: France strong in Arts & Antiques, Spain and Italy in Lego and watches, and Germany now one of Kim's most important markets. They discuss why Kim stepped away from Amazon, how eBay Mag automates her international listings, and why data-driven cross-border expansion is often easier than many expect. A concise episode about pragmatic growth - and how the right setup can take you from a spare bedroom to a global customer base.Note from the sponsor Pixelmoda:Pixelmoda is a Milan-based pioneer in AI-assisted image and video production for fashion and luxury brands. Their AI doesn't generate content - it enhances it. By optimizing lighting, camera angles, and model poses in real time, Pixelmoda helps teams shoot faster and smarter - cutting production costs by up to 70 % for photos and 90 % for videos. They work with over 100 brands in 20+ countries, producing more than 14 million visuals a year - including for three of the world's top five marketplaces. A great example for their work is Rinascente in Italy, which reduced fixed content costs by a double-digit percentage while keeping its luxury look intact. Want to know more? Join our webinar "How AI-Driven Product Images & Videos Are Boosting Sales and Cutting Costs for Fashion Brands on Marketplaces” on December, 2nd 2025, 11 a.m. Register right here now! https://zoom.us/webinar/register/1717621839500/WN_3visssBjRO-pv6tgQuL-uA

Marketplaces look different in the digital age and are controlled by a few large companies with immense economic and cultural power. Co-host Nicol Turner Lee is joined by legal scholar and tech expert, Tim Wu, to discuss his new book, “The Age of Extraction” and the future of these platforms. Hosted on Acast. See acast.com/privacy for more information.

Vamos a contar mentiras tralará… En este episodio voy a hablar de verdades incómodas y de algunas de las mentiras que nos han intentado inculcar a los que nos dedicamos al ecommerce. Las lees en foros, en cursos que prometen la panacea, en hilos de LinkedIn… Y terminas creyendo que si no entregas en 24 horas, si no estás en todos los marketplaces y si no regalas los gastos de envío no vas a vender nada. ¿Te suena? Hoy voy a poner esas afirmaciones y esos mitos contra la pared y separar lo que de verdad te hace vender de lo que solo te hace perder margen y años de vida. Vamos a sacar a la luz algunas verdades como:• Por qué la velocidad no es lo único para las entregas. • No puedes montar una tienda online y empezar a vender sin más. La mayoría de las veces no se fían de ti.• La diferencia entre facturar y ganar dinero • Marketplaces sí, pero no como única estrategia para aumentar alcance. • Las devoluciones y la logística son el verdadero campo de batalla del ecommerce. • El dropshipping y todas las mentiras de que esto lo puede hacer cualquiera. https://pychon.com/https://ecosistemaecommerce.com/Linkedin: https://www.linkedin.com/in/javierlopezrod/Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/Twitter: https://twitter.com/ecosistemaecommTik Tok: https://www.tiktok.com/@ecosistemaecommerceInstagram: https://www.instagram.com/ecosistemaecommerce/Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

In this episode of The Global Ecommerce Leaders Podcast, hosts Michael LeBlanc and Jim Okamura deliver a comprehensive deep dive into the state of global retail and ecommerce, anchored by insights from the recent GELF NYC reboot dinner—the first major in-person gathering of the community in some time. With global executives from leading international brands in the room, the event served as both a reunion and a reality check on the forces reshaping cross-border commerce.Jim and Michael reflect on the energy in New York—highlighted by lively discussions around brand integrity, organizational design, and the rising complexity of global go-to-market strategies. Leaders shared how they manage brand consistency across distributors, marketplaces, and wholesale partners, while simultaneously navigating volatile regulatory environments and shifting tariff structures. The hosts explore how pricing—once a simple currency-conversion exercise—has become a multidimensional challenge as identical goods now carry drastically different landed costs depending on origin, routing, and trade agreements.AI also dominated the conversation. Executives compared notes on AI-enhanced content creation, its accelerating demand for high-quality assets, and the tension between efficiency and brand protection. Michael highlights how generative AI is already intersecting with marketplaces, reshaping purchase journeys, and raising questions about attribution, KPIs, and data governance. Jim adds perspectives from his Ebeltoft global meetings, where consultants from Europe, APAC, and beyond echoed similar themes: AI is advancing faster than any previous digital disruption, and brands worldwide are preparing for what many are calling the first true “AI-powered holiday season.”The episode also previews GELF's next six months. First up: a Canada-focused virtual event in early December to analyze cross-border performance and help U.S. brands calibrate their 2026 strategies. Then, an LA reboot dinner in February to reconnect with West Coast leaders, followed by planning for a Global Experts Workshop in early 2026—a hands-on symposium for senior global executives managing complex international networks.Finally, Michael and Jim touch on the growing role of NRF's global shows, the rise of NRF Europe and APAC, and the renewed international momentum behind retail innovation gatherings. As always, they close by inviting brands to reach out, share their challenges, and help shape future GELF programming. This episode is a rich, timely resource for anyone navigating global ecommerce, cross-border growth, trade uncertainty or the accelerating influence of AI on international retail.  Presented by StreamCommerce, a full-service consultancy that ideates, strategizes, and executes growth marketing solutions for their clients. They partner with people and brands they believe in, to create websites that are deeply committed to the user experience and that drive omnichannel digital transformation. StreamCommerce increases your bottom line sustainably by delivering a customer experience that's true to your brand. Their team of industry experts allows them to make informed and strategic decisions quickly. As the world changes, we listen, and they deliver world-class e-commerce websites on Shopify Plus.

Two Fashionistas Talking - SNOCKS and the Road to Marketplace Success, In this episode, Valerie takes the mic solo - joined by Laura Maria Schmidt, Lead Marketplaces at SNOCKS Group. Laura shares how SNOCKS evolved from a pure Amazon seller into a profitable multi-marketplace setup spanning 26 countries. Her key takeaways: Marketplace isn't a side job, a dedicated marketplace team is essential. Radical KPI transparency for everyone in the company enables profit-first decisions. And successful internationalization requires systematic testing and learning in new markets. Laura's insights are refreshingly candid - whether it's about exiting eBay, integrating the period underwear brand Femtes, or sharing SNOCKS' biggest failure on bol. Note from the sponsor Kaufland:If you also want to internationalize and are looking for a partner in Europe, Kaufland Global Marketplace is the right choice for you. With just one registration and a central account, you can sell on up to seven Kaufland marketplaces simultaneously: in Germany, Slovakia, Czechia, Poland, Austria, and, since this year, also in France and Italy. This gives you access to up to 139 million potential online customers. Kaufland also has a special treat for newcomers: anyone who registers as a new seller by January 31, 2026, will save one month's basic fee - for each country presence! Ideally, this means no basic fee for seven months! Use the promotion code X7DEAL-MPUNI and register right here now!https://www.kauflandglobalmarketplace.com/en/seller-registration/?utm_source=newsletter&utm_medium=non-paid&utm_campaign=B2BMarketplaceUniverse&utm_content=11_2025 Note from the sponsor baseThink Amazon dominates everywhere? Think again! E.g. in Poland, shoppers spend six times more time on Allegro than on Amazon and Kaufland Global Marketplace ranks higher in user engagement. If you want to understand why Central and Eastern Europe plays by its own marketplace rules, don't miss our next free online webinar: “Cracking the CEE Code - Marketplace Strategies for Central & Eastern Europe.” Join Ingrid on November 18th at 11 AM CET for a strategic, yet hands-on session with Timo Gerken, Managing Director DACH at Base (former baselinker). Save your seat and register right here now! https://zoom.us/webinar/register/8617538153683/WN_X14-bg1HTQOQbfMZSWNJ5w

SEO AUDIT HEREContact ChannelWiz HereWhat if you could scale your eCommerce brand to $50M+ in sales without spending a cent on Google Ads?In this episode, we sit down with Doron Kushlin, founder of KG Group and ChannelWiz, to unpack one of the most incredible Australian eComm journeys you've never heard. From washing dishes in Perth to becoming one of the top marketplace sellers in the country, Doron breaks down exactly how he built a business that now moves 2,000+ orders a day purely through marketplace channels.If you're still sinking budget into Meta and Google, but ignoring the power of Amazon, eBay, Kmart, Catch (RIP), and others… this is your wake-up call.How Doron built a $50M+ business without traditional digital adsWhy ChannelWiz is helping brands like Puma crush it on marketplacesThe exact turning point when eBay unlocked their first major growth waveHow to list products “the right way” on Big W, Kmart, Amazon & moreWhy bundling, relevance, and marketplace-specific content are keyDoron's unfiltered thoughts on working with retailers (including getting banned!)What most founders get completely wrong about multichannel sellingThe future of Australian marketplaces and why the big shift is already hereeCommerce founders stuck in the Meta/Google ad treadmillBrands wanting to scale fast without increasing CACAnyone exploring tools like ChannelWiz to unlock multi-channel distributionDoron shares how ChannelWiz went from internal ops software to a growing powerhouse used by 70+ brands, and why they say yes to the right clients, and no to the wrong ones.

Send us a text¿Qué pasa cuando las copias corren más rápido que las ideas? Conversamos con Ana Cisneros, abogada de propiedad intelectual, sobre cómo pasar de la teoría al golpe táctico: registrar, vigilar y hacer valer una marca sin aplastar el negocio. Nos metemos en el corazón del enforcement digital, donde la IA promete velocidad, pero el criterio humano decide la proporción. Ana compara la mirada prudente del in‑house con la urgencia del mundo tech y propone rutas de protección ágiles, desde derechos de autor para un blindaje rápido hasta marcas para capitalizar en comercialización.Desarmamos errores que salen carísimos, como “dejarlo pasar” hasta que el problema es ingobernable. Hablamos de negociación con fabricantes no autorizados cuando no hay mala fe, de cómo diferenciar a un microemprendedor de una red sistemática y de la importancia de actuar temprano para evitar dilución. En el radar aparecen marketplaces y su rol: procesos claros de notice-and-takedown sin transformarlos en jueces automáticos que bloqueen comercio legítimo. La clave es aportar evidencia, trazar reincidencia y pedir medidas dirigidas, no censura masiva por bot.La IA entra como aliada práctica: entrenar modelos con matices locales para detectar origen probable de publicaciones, reducir horas de investigación y cruzar fronteras con mejores hipótesis. Aun así, el timón sigue en manos humanas. Cerramos con tres pilares que nunca fallan: prevenir con búsquedas y estrategia, registrar antes de viralizar y vigilar para responder a tiempo. Si estás construyendo marca o diseñando herramientas de protección, este episodio te da un plano accionable para defender lo auténtico, incluso en un mundo lleno de duplicados.Si te aportó valor, suscríbete, compártelo con tu red y deja tu reseña para que más creadores protejan lo suyo.Support the showDescubre Protección para la Mente Inventiva – ya disponible en Amazon en formatos impreso y Kindle.

Which business model should you start? Get Andrew's cheat sheet with his full ranking and real profit margins here: https://clickhubspot.com/dge Episode 762: What's the best business to start in 2026? Agencies, SaaS, Restaurants, Real Estate, Marketplaces. Angel Investing; Andrew Wilkinson has played every game. He built 38 companies, lost $10 million, and still ended up with a $300 million portfolio. This week, @shaanpuri spoke with him about: the best and worst business models to win in 2026 starting Tiny with just $4M (now $250M) the truth behind the Twitter hate on Tiny's stock why buying companies beats building them His is not a redemption story. It is the unapologetic reality of building, failing, and getting back up. — Show Notes: (0:00) Intro (3:06) MLM (4:28) Freelancer (5:07) Agency (9:33) SaaS (14:48) Restaurant  (17:03) Marketplace (19:43) Short Term Rentals (20:52) Content Creator (23:06) Real Estate (26:16) Fund Management  (35:21) Local Services (36:36) Investing (38:12) Sweaty Startup (43:15) Tiny stock performance (52:20) The courage to be disliked (1:10:21) Inputs v outputs — Links: • Tiny - https://tiny.com/  • Never Enough - https://www.neverenough.com/  • Serato - https://serato.com/  • Rekordbox - https://rekordbox.com • Pershing Square Holdings - https://pershingsquareholdings.com/  • Invest Like The Best - https://www.youtube.com/@ILTB_Podcast  • The Courage To Be Disliked - https://tinyurl.com/5fk3sa79  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

In Episode 5 of Dialed In, Tim and Zach announce Collected's public launch with account sign-ups live—a milestone that signals more than just shipping product. It's about rewriting the rules of the watch market. They dive into how Collected flips the traditional dealer/collector dynamic into a better ecosystem, why the new analytics dashboard, CRM, and transaction tools were designed specifically for this industry, and how the vision of infinite marketplaces unlocks wholesale, retail, and private sales on a single system. From fintech-level security to a roadmap that includes wholesale networks, auctions, and mobile tools that make running a watch business more fun than spreadsheets—this is the operating system the trade has been waiting for.

The healthcare marketing landscape is evolving fast — shaped by regulatory shifts, patient empowerment, and the rise of digital health marketplaces. In this episode of The Top Line, sponsored by Havas Media Network, host Chris Hayden sits down with Holly Dunn, Managing Partner of Performance at Havas Media Network, to explore how pharma brands can redefine patient engagement for a more connected, equitable future. Dunn explains how first-party data, AI-driven intent signals, and curated health marketplaces are enabling more compliant, transparent, and human-centered campaigns. She also discusses the growing role of healthcare creators, the fight against misinformation, and strategies to ensure high-quality, privacy-safe engagement across the patient journey. If you’re in pharma or biotech marketing, this conversation offers critical insight into how leading brands are building trust and equity in an increasingly complex environment.See omnystudio.com/listener for privacy information.

In Episode 48, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Susan Laine, Chief Technology Officer (Data) at Quest Software, where they discuss the concept of building 'AI for AI', which includes;The state of data in the AI era and why garbage in equals disaster outHow ‘AI for AI' is helping organisations manage data at scale and speedWhere AI is being used to optimise AI and why that mattersWhy most AI POCs still don't make it out of production and what to do about itBalancing the race for speed with the realities of trust, governance, and riskBuilding a modern data trust model looks like and why it's critical for AI successThe key metrics that matter most when measuring trust in data The rise of the data marketplace and what it means for data sharing and adoptionHow data management convergence is changing the game for modelling and intelligenceHow user feedback loops are helping to mature data products over timeWhy context and semantic layers are essential for AI you can trustHow GenAI is reshaping how we build and scale data productsThe structural and cultural shifts AI is triggering across data teamsThe changing roles and skillsets needed to succeed in AI-led data teamsWhy building your own capability is slowing you down and what to do insteadThree smart steps to build trusted, scalable AI and data capabilities...

In this episode, Dr. Grajdek reveals why the best hire might be the talent you already have, and how psychology shapes whether internal moves feel fair or political. She unpacks self-efficacy, expectancy theory, and procedural justice, then translates them into a practical internal-mobility system. Dr. Grajdek also explains which metrics to track when considering and executing internal mobility practices. Tune in to learn more.  Check out Stress-Free With Dr G on YouTubehttps://youtube.com/channel/UCxHq0osRest0BqQQRXfdjiQ The Stress Solution: Your Blueprint For Stress Management Masteryhttps://a.co/d/07xAdo7l

In the Asia Pacific and Japan (APJ) region, a burgeoning set of threat actors is emerging with a different language set, distinct tools, and an ecosystem where they interact with adversaries across the threat landscape. The CrowdStrike 2025 APJ eCrime Landscape Report explores the trends and issues facing organizations operating in this part of the world. For example, criminal groups in APJ are focused on opportunistic big game hunting and primarily target organizations in manufacturing, technology, industrials and engineering, financial services, and professional services. The sale of phishing kits is popular, with some going for up to $1 million. These threat actors prefer phishing, spam campaigns, and remote access toolkits to enable their operations. And they often find them on thriving Chinese-language marketplaces, which enable the sale of illicit services. While Eastern Europe is typically known as a hotbed of eCrime activity, the APJ region is one to watch. Tune in to hear Adam and Cristian discuss the key adversaries operating in the region, the threats that stand out to them, and how defenders can stay safe. Read the report: 2025 APJ eCrime Landscape Report Watch on YouTube: https://youtu.be/97javj3hmAA

In this OmniTalk Retail Fast Five episode, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, hosts Chris Walton and Anne Mezzenga are joined by Alvarez & Marsal's Lisa Collier and Manola Soler to separate retail fact from fiction across five major headlines transforming the industry. From Walmart's groundbreaking partnership with ChatGPT to Ulta's curated marketplace launch, autonomous deliveries via Waymo, and the future of luxury retail, this episode covers it all. Plus, former Walmart EVP Marybeth Hays stops by for Five Insightful Minutes on how merchandising is evolving with AI, real-time shelf intelligence, and cross-functional collaboration.

Surprise! It's a Two-Sided bonus episode! Sjoerd sat down with Constantine Anastasakis, CEO of Dribbble, to discuss their transition from an online design community to a lead-generation marketplace. The shift sparked a loud social-media backlash, but, as you'll hear in the episode, the comments mostly missed what was actually happening on the platform.We discuss:The pivot timeline and rationale: Constantine explains why the change occurred now and how it was introduced step-by-step to the community.Finding out who your power-users are and what they want: There were several assumptions, both internally and externally, about what Dribbble was, who it served, and who its power users were. But when Constantine had several conversations with uers, and combined the insights from there with the data, it became clear that agencies were the true power users, which helped shape the direction of the changes.The aftermath and the metrics: Despite the initial uproar online, the team soon realized that the loudest comments didn't come from the power users. In fact, within three months, the team saw the GMV triple.All in all, a very thoughtful conversation, that offers several practical lessons on turning attention into reliable revenue, without breaking your community. A must-listen for anyone building a service marketplace! 

Sua marca própria não decola? Os fundadores do Brand Legacy, Carol Viudes e Dom Barros, revelam o método que os fez escalar 14 marcas para um faturamento de R$ 1 bilhão. Descubra os erros clássicos que te impedem de crescer e o passo a passo para escalar com velocidade e lucro.Capítulos do Episódio:00:00 - O Beabá Para Escalar uma Marca Própria 04:08 - A Jornada de Dom e Carol: Do Zero ao Faturamento Milionário 11:10 - Os Pilares de uma Marca Própria de Sucesso 15:23 - O Segredo da Escala: A Marca Como um Sistema Interligado 22:28 - Os Erros Clássicos que Impedem Sua Marca de Crescer 28:02 - A Fórmula da Catástrofe: Investir Sem Ter o Domínio do Setor 36:20 - O Ciclo de Vida de uma Marca e a Importância do Conhecimento 42:53 - O Futuro do E-commerce: Personalização, LTV e Marketplaces 49:33 - O Conselho Para Quem Quer Começar (e Para Quem Quer Escalar) 58:54 - Perguntas da Plateia: Propósito, Dinheiro e Empreender em Casal 1:08:33 - A Mensagem Final: O Caminho Para Construir um Legado

Este boletim traz um resumo das principais notícias do dia na análise de Samuel Possebon, editor chefe da TELETIME.TELETIME é a publicação de referência para quem acompanha o mercado de telecomunicações, tecnologia e Internet no Brasil. Uma publicação independente dedicada ao debate aprofundado e criterioso das questões econômicas, regulatórias, tecnológicas, operacionais e estratégicas das empresas do setor. Se você ainda não acompanha a newsletter TELETIME, inscreva-se aqui (shorturl.at/juzF1) e fique ligado no dia a dia do mercado de telecom. É simples e é gratuito.Você ainda pode acompanhar TELETIME nas redes sociais:Linkedin: shorturl.at/jGKRVFacebook: https://www.facebook.com/Teletime/ Google News: shorturl.at/kJU35Ou entre em nosso canal no Telegram: https://t.me/teletimenews Hosted on Acast. See acast.com/privacy for more information.

Simone Oloman joins Alex Rezvan to unpack how authenticity, community, and creativity are rewriting retail influence — from Prada's cinematic London takeover to Morrisons' 1-hour grocery promise.1️⃣ The new face of influence — Why real voices, not million-follower celebrities, are shaping consumer trust.2️⃣ Campus culture meets commerce — Hollister, the University of Texas, and how student-athletes are becoming micro-media brands.3️⃣ Prada Mode London — A two-day immersive cinema turns shopping into cultural theatre.4️⃣ Morrisons Now — The grocer joins the rapid delivery race with one-hour grocery fulfilment from 158 stores.5️⃣ Walmart x Mirakl & Ted Baker's comeback — Marketplaces evolve and activewear returns to the high street.

In this dynamic episode of the Global eCommerce Leaders Podcast, hosts Michael LeBlanc and Jim Okamura welcome Jessie Chen, Go To Market Lead at ChannelEngine, to explore the evolving landscape of global marketplaces, omnichannel integration, and the rise of AI-powered commerce.Jessie begins with her unexpected career path—from special education teacher and humanitarian program designer in rural China to thriving SaaS and eCommerce professional in New York City. Now leading business development for ChannelEngine's North American operations, she shares how the Dutch-based company evolved from a European marketplace integrator to a fast-growing global player connecting brands with shoppers across Amazon, Walmart, Target Plus, TikTok Shop, and beyond.The conversation dives into fresh insights from ChannelEngine's two major 2025 reports: the Consumer Behavior Study and the Global Marketplace Seller Trends Report. Jessie reveals how shoppers are increasingly treating marketplaces as search engines, beginning their discovery journeys directly on Amazon, Macy's, or TikTok, rather than relying on Google. Meanwhile, sellers are diversifying faster than ever—listing on six to ten marketplaces on average—and bracing for AI to emerge as the next major transactional channel.Jessie and the hosts also explore how traditional retailers like Lowe's and Home Depot are reinventing themselves through third-party marketplaces, creating new opportunities for brands to reach customers in unexpected ways. The conversation shifts to the explosive growth of social commerce, led by TikTok Shop, where the buying power of older consumers has surprised many brands. Jessie breaks down why success on TikTok has little to do with paid advertising and everything to do with authentic, data-driven content and consistent product storytelling.Looking ahead to the upcoming GELF ReBoot Dinner in New York City, Jessie predicts lively debate on three hot topics:The shift toward hybrid 1P/3P marketplace strategiesThe diminishing ROI of custom integrations versus modern SaaS solutionsHow brands can responsibly adopt AI tools to scale operations without losing human touch or data integrityJessie concludes with actionable advice for e-commerce leaders: stop over-customizing, start vetting partners based on shared growth incentives, and approach AI thoughtfully. Whether you're a DTC brand or an enterprise seller, this episode delivers a roadmap for thriving in the new era of global marketplace commerce.Download their Marketplace Seller Trends Reporthttps://www.channelengine.com/lp/marketplace-seller-trends-report Presented by StreamCommerce, a full-service consultancy that ideates, strategizes, and executes growth marketing solutions for their clients. They partner with people and brands they believe in, to create websites that are deeply committed to the user experience and that drive omnichannel digital transformation. StreamCommerce increases your bottom line sustainably by delivering a customer experience that's true to your brand. Their team of industry experts allows them to make informed and strategic decisions quickly. As the world changes, we listen, and they deliver world-class e-commerce websites on Shopify Plus.

Jonas Lamis is the CEO of Rarible, the onchain commerce platform powering the future of digital asset trading. Before joining Rarible, he was COO of Quantum Art, where he helped launch the platform and drove a substantial increase in revenue. Prior to this, he built Sensai, an AI-driven content analytics platform, and served as CEO until the company was acquired. Jonas brings 20+ years of experience in technology, spanning across web3, AI, enterprise software, automation, and more.

Jonas Lamis is the CEO of Rarible, the onchain commerce platform powering the future of digital asset trading. Before joining Rarible, he was COO of Quantum Art, where he helped launch the platform and drove a substantial increase in revenue. Prior to this, he built Sensai, an AI-driven content analytics platform, and served as CEO until the company was acquired. Jonas brings 20+ years of experience in technology, spanning across web3, AI, enterprise software, automation, and more.

Send us a textAre delivery marketplaces like DoorDash and Uber Eats about to be disrupted by ChatGPT?Carl welcomes Atul Sood, former McDonald's and Kitchen United executive, to explore how AI and automation are reshaping the food world — from ChatGPT's new app integrations to robotic hospital kitchens.Together they cover:DoorDash's new Dot delivery robot and smart scale (2m 15)https://foodondemand.com/10012025/doordash-ceo-tony-xu-unveils-delivery-robot-and-smartscale/How ChatGPT's App SDK could eliminate the need for delivery apps altogether (6m 35)https://techcrunch.com/2025/10/06/openai-launches-apps-inside-of-chatgpt/Aramark's robotic kitchen for hospital meals (14m 15)https://chainstoreage.com/aramark-invests-food-service-robot-health-care-facilitiesInsights from Toast's 2025 restaurant report (16m 55)https://pos.toasttab.com/blog/data/2025-voice-of-restaurant-industry-surveyHow bot armies may have fueled Cracker Barrel's viral logo controversy (22m 45)https://www.nrn.com/casual-dining/cracker-barrel-s-logo-controversy-was-driven-by-bots-what-operators-should-learn-from-thisIt's a packed episode on the intersection of AI, automation, and restaurant innovation — and what it all means for operators, brands, and consumers.Support the show

Erik Wikander, VD och medgrundare på Wilgot, gästar podden Framtidens E-Handel och ​​pratar om hur AI och ChatGPT:s nya köpknapp förändrar hela spelplanen för sök, annonsering och produktrelevans. Varför företag nu måste riva upp sina gamla planer och tänka om helt. Vi pratar om hur relevans ersätter budget som nyckeln till synlighet, varför SEO är dött, hur små varumärken får en ny chans att vinna globalt, och hur produkter, data och kultur blir avgörande för att lyckas i den nya eran av AI-styrd handel.03:08 – E-handlare måste riva upp planerna och börja om05:08 – SEO är dött – AI går direkt på produkterna06:04 – Tre nycklar: produktfokus, styrelseengagemang och relevans10:42 – AI:s snabbhet och faktiska nytta – ”pistolen mot tinningen”13:24 – Den toxiska cocktailen: organisk trafik på väg att försvinna16:27 – Kategorier som gynnas och drabbas mest av AI21:08 – Marketplaces får det tufft – D2C-brands vinner på relevans26:12 – Relevans ersätter budget – slutet för klassisk annonsering35:32 – AI som optimerar hela produktkataloger på några minuter40:55 – Kulturell relevans – hur svenskt kaffe inte funkar globalt49:12 – All tidigare SEO-kunskap kan kastas – fokus på produkt och kund54:07 – AI gör marknaden rättvis – den bästa produkten vinner01:03:55 – ”Lyft AI till styrelsenivå – det är nu resan börjar”Här hittar du Erik & Wilgot:https://www.linkedin.com/in/erikwikander/ https://www.wilgot.ai/ Sponsor:https://beyondretail.se/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

Diving into the evolving landscape of the partner ecosystem, the discussion centers around three major forces shaping the industry by 2030. First, cloud marketplaces are projected to reach $163 billion in transactions, with nearly 60% of that being partner-led. This shift signifies a redefinition of partner value in the marketplace era, moving beyond traditional procurement methods. Second, the rise of AI services is highlighted, with a projected $267 billion opportunity by 2030, growing at an impressive 35% CAGR. This transition emphasizes the importance of packaging, governance, and delivering measurable outcomes rather than merely developing AI technologies.The conversation also delves into the critical role of cybersecurity as a services multiplier, with a study indicating that for every dollar spent on the CrowdStrike Falcon platform, partners can generate over $7 in services revenue. This statistic underscores the potential for partners to leverage cybersecurity solutions to enhance their service offerings. Jay McBain, Chief Analyst at Omdia, provides insights into how these trends impact channel partners, vendors, and the future of IT services, emphasizing the need for partners to adapt to these changes. As the discussion progresses, the challenges and opportunities for partners in the AI landscape are examined. The conversation points out that while AI is becoming a feature rather than a standalone product, partners must engage with business leaders across various departments to capitalize on the growing demand for AI-driven solutions. The importance of understanding customer needs and aligning services accordingly is stressed, as partners risk being sidelined by larger system integrators and management consultants if they do not adapt.Finally, the dialogue touches on the changing economics of partnering, particularly in light of recent shifts by major vendors like Microsoft and Cisco, which are cutting back on their partner networks. This consolidation raises questions about how partners can continue to thrive in a landscape where margins are shrinking. The emphasis is placed on the necessity for partners to rethink their business models, focusing on delivering high-value services and leveraging the opportunities presented by AI and cybersecurity to ensure sustainable growth in the future. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the latest episode of The Global eCommerce Leaders Podcast, co-hosts Michael LeBlanc and Jim Okamura return to the mic to tackle one of the most pressing issues in international retail: uncertainty in global commerce. From the shifting dynamics of tariffs and the elimination of de minimis thresholds to the resilience of brands doubling down on cross-border strategies, this conversation is essential listening for executives navigating today's volatile environment.Jim reflects on a busy summer spent speaking at industry events, including Shoptalk, the Parcel Forum, and gatherings hosted by international trade groups. Across these forums, the message was consistent: brands and retailers need a dedicated community to share strategies, find new growth opportunities, and adapt to disruptive policy shifts. This insight has energized the GELF team to reimagine the role of the Global eCommerce Leaders Forum (GELF) in 2026 and beyond.The episode revisits GELF's origins over a decade ago, when it first brought together a niche group of international retail leaders in a whiskey bar to discuss global expansion. Since then, GELF has grown into the only U.S.-based conference and community fully dedicated to international retail growth, serving as the go-to destination for executives seeking best practices in eCommerce, wholesale, licensing, and franchising. Today, GELF is widening its lens beyond eCommerce alone to focus on the broader landscape of global commerce strategies, from DTC and marketplaces to partnerships and distribution.The conversation dives into the financial impact of policy changes on major brands like Lululemon and Coach (Tapestry Group), who are navigating steep tariff hits and recalibrating inbound and outbound supply chains. Yet despite these headwinds, international VPs remain resolute: global expansion is still a top strategic priority. As Jim notes, companies are treating tariffs and policy shifts not as reasons to retreat but as problems to solve on the road to growth.Looking forward, Michael and Jim unveil plans for a Global Experts Workshop in early 2026, designed to serve advanced global brands with deep-dive sessions on issues such as brand integrity, pricing architecture, and international organizational design. But before that, GELF is reactivating the community with a private executive dinner in New York City on October 22, 2025, co-hosted with Channel Engine and Livingston International. This intimate gathering will set the stage for GELF's 2026 agenda and reconnect leaders in a collaborative environment.Ultimately, this episode captures the spirit of GELF's mission: providing a trusted platform where global retail executives can share experiences, address challenges, and build the strategies that will define the future of global commerce. Presented by StreamCommerce, a full-service consultancy that ideates, strategizes, and executes growth marketing solutions for their clients. They partner with people and brands they believe in, to create websites that are deeply committed to the user experience and that drive omnichannel digital transformation. StreamCommerce increases your bottom line sustainably by delivering a customer experience that's true to your brand. Their team of industry experts allows them to make informed and strategic decisions quickly. As the world changes, we listen, and they deliver world-class e-commerce websites on Shopify Plus.

O Guia Para Começar a Vender em Marketplaces do Jeito Certo | KiwicastQuer começar a vender no marketplace sem precisar investir em tráfego pago? A Rafaela Silva e o Daniel Bueno são especialistas em vendas online através do tráfego orgânico, já faturaram mais de R$ 2 milhões no digital e ajudaram mais de 13 mil alunos a vender todos os dias na internet.Neste episódio, eles compartilham os primeiros passos para quem quer empreender no digital, aumentar as vendas no marketplace e se destacar da concorrência sem precisar investir muito.------------------O que você vai aprender:É preciso investir muito para começar no marketplace?As vantagens de vender em marketplaceEstratégias essenciais para aplicar no negócioUse esse tripé para vender o seu produtoA importância das avaliações para alavancar vendasO segredo da diferenciação para se destacarComo otimizar o posicionamento de um produto no marketplaceE muito mais!Aprenda com quem vive o mercado digital na prática.Dá o play e deixe nos comentários qual foi o melhor insight que você tirou do episódio.Nosso Instagram é @Kiwify

Fraudology is presented by Sardine. Get your tickets to Sardine[Con] and end the scamedmicIn this episode of Fraudology host Karisse Hendrick kicks off this episode with updates on recent fraud news, including new sanctions against Southeast Asian cyber scam networks and the ongoing Shiny Hunters attacks targeting Salesforce plugins. But the meat of the episode focuses on a blockbuster CNBC investigation into fraud on Walmart's third-party marketplace. Karisse meticulously breaks down the investigation's findings, from Walmart's rapid marketplace growth and loosened seller vetting to the proliferation of counterfeit goods and seller identity theft. She explains how Walmart's efforts to woo sellers from Amazon backfired, allowing bad actors to exploit the platform. The episode offers an in depth look at the challenges of marketplace fraud, contrasting approaches by Walmart, Amazon, and Target. This episode is a must-listen for anyone in e-commerce, offering valuable lessons on balancing growth with trust and safety in online marketplaces.Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast weekly, on Tuesdays.Mentioned in this episode:2023-q4-postroll sardine 1

The shift from being a "channel" to the leading "Marketplace", this is the future and Jordan shared his expertise, a must listen especially with Shopify's Chatgpt announcements this week. Jordan Brannon from Coalition Technologies discusses the evolving landscape of AI marketing, particularly the integration of AI and the importance of marketplaces and zero party data. He emphasizes the value of quizzes and surveys in capturing customer insights, which can enhance marketing strategies and improve customer experiences. The discussion also covers the challenges of cart abandonment and the future of marketplaces as they adapt to AI-driven consumer behavior.Takeaways:-AI is transforming digital marketing into a marketplace.-Quizzes and surveys provide valuable customer insights.-Zero party data is essential for personalized marketing.-Understanding customer feedback can enhance user experience.-Cart abandonment is often due to poor checkout processes.-AI can optimize marketing strategies effectively.-The future of e-commerce will focus on loyalty and relationships.-Shopify's integration with AI is a game changer.-Consumer behavior insights drive marketing success.-Effective marketing requires understanding and adapting to AI trends.Chapters00:56 The Value of Quizzes and Surveys08:37 Leveraging Zero Party Data for Marketing10:20 Unlocking Marketing Insights Through Data11:02 The Power of Quizzes and Surveys12:03 Leveraging AI for Content Creation13:38 Zero-Party Data and AI Strategies15:24 Optimizing Marketing Campaigns17:04 Building Effective Surveys19:08 Consumer Behavior and AI Insights21:32 Understanding Cart Abandonment24:08 Shopify's Role in E-commerce25:29 The Future of Marketplaces and AI29:37 Free Analytics Dashboard Offer

In this episode, we dive into the challenge of selling products across the diverse markets of Europe.Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understanding and regulatory needs like VAT and sizing.Nicolas also reveals strategies for smaller brands to find success by working with niche marketplaces and how Lengow's automation platform helps sellers navigate this complexity to expand across the continent.Topics discussed in this episode:  Why Europe is a constellation of 30 small, different markets.What localization is beyond simple product translation.Why cultural DNA impacts product descriptions and details.How to choose the right European country as an entry point.What marketplaces besides Amazon offer niche opportunities.How Lengow's AI adapts pictures and handles catalog conversion.What the future of product search looks like with AI agents.Why brands need a stable home business before European expansion.How understanding competitor pricing drives sales strategy.What the NetAmplify and NetMarket tools simplify for sellers.Links & Resources Website: https://www.lengow.com/LinkedIn: https://www.linkedin.com/company/lengow/LinkedIn: https://www.linkedin.com/in/nicolas-appert-98a85/ Get access to more free resources by visiting the show notes at https://tinyurl.com/4rtwh5dx______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

Prediction markets are a hot topic again — even cartoon characters are talking about them (South Park). But beyond the buzz, what is a prediction market, exactly? How do they work, how are they designed, and what makes them work?We answer all these questions and more in this deep-dive featuring experts Alex Tabarrok (professor of economics at George Mason University) and Scott Kominers (a16z crypto research partner and Harvard Business School professor), in conversation with Sonal Chokshi.While we originally covered this topic during last year's election, the discussion is more relevant than ever today, as we go into the claims people make about prediction markets — what they're good for (and not); how they fit in with other trends like AI, futarchy, and the crisis in scientific publishing; and where blockchains and crypto come in.This is your definitive explainer on the topic.for transcript, links, and more: https://a16zcrypto.com/posts/podcast/prediction-markets-explained/ As a reminder: None of the following should be taken as business, investment, legal, or tax advice; please see a16z.com/disclosures for more important information. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

SummaryIn this episode, co-hosts Ayelet Shipley and Christian Hassold welcome guests Erik Morton, former EVP of Corporate Development for Rithum (formerly CommerceHub & ChannelAdvisor), and Chris Barnes, former SVP of Corporate Development for Syndigo, to discuss the announced acquisition of 1WorldSync by Syndigo. In this episode, the guests discuss the origin of both Syndigo and 1WorldSync, the deal rationale, as well as some of the reasons why the acquired business had some potential barriers to finding the right acquirer over the course of its year long sale process. The discussion highlights the dynamics of M&A in the e-commerce sector, the competitive dynamics between major players like Syndigo, Bazaarvoice, and Salsify, and the prospects of inorganic growth following years of aggressive M&A activity. TakeawaysSyndigo's growth trajectory from Gladson to a materially sized platform in the commerce ecosystem1WordSync's origin and significance in the product information spaceThe competitive dynamics between 1Worldsync, Syndigo, and Salsify in the commerce marketThe significance of geographical expansion in M&A strategies.The importance and benefits of strong alignment between sponsors and holding company executive leadership on M&A strategyChapters0:12 Deal Context 1:43 Guest Backgrounds 5:48 Syndigo Founding and Acquisition Strategy 9:32 Investor View on Syndigo's M&A Thesis 13:47 1WorldSync Origins and Strategy 18:07 PowerReviews and Strategic Misalignment 22:09 Syndigo Deal Execution and Private Equity Dynamics 24:04 Running Out of Targets 25:40 Industrial Logic Behind the Merger 27:39 Competitive Landscape and Salsify 30:49 Future Outlook on Marketplaces and IPO 38:38 Wrap-Up and Final ThoughtsConnect with Christian and AyeletAyelet's LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/Christian's LinkedIn: https://www.linkedin.com/in/hassold/Web: https://www.inorganicpodcast.coIn/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featuredConnect with our guest Chris Barnes on LinkedInhttps://www.linkedin.com/in/chris-barnes-a0a7022/Connect with our guest Erik Morton on LinkedInhttps://www.linkedin.com/in/erikimorton/ Hosted on Acast. See acast.com/privacy for more information.

Following the conversion of the city's new Beef Market into a dormitory in the autumn of 1793, the business of vending fresh provisions in Charleston meandered across the urban landscape for more than a decade. The older marketplaces in Tradd and Queen Streets absorbed most of the central-city commerce, while residents of peripheral neighborhoods briefly patronized forgotten smaller markets on South Bay and the east end of Calhoun Street.

Cheap Sex: The Transformation of Men, Marriage, and Monogamy By: Mark Regnerus Published: 2017 280 Pages Briefly, what is this book about? A data-driven look at the modern dating and “hook-up” culture. As you can tell from the title, he argues that sex has become cheap, not so much in dollars and cents, but in the level of commitment it requires. He points to three reasons for this change: the pill, porn, and dating apps.  What's the author's angle? As I was reading this book, I was trying to remember where I had heard the name Regnerus before. It took me a while to get around to looking him up in Wikipedia, at which point I was reminded of the “New Family Structures Study”. He was the lead author on this study which claimed that children raised by a parent who had been in a same-sex relationship had worse outcomes than those raised by heterosexual parents. If you guessed, based on this, that he's a conservative, then you would be correct. However, that didn't really come through very much while reading the book.  Who should read this book? If you want data to back up the online arguments you've been making. Or if you're looking for a better understanding of the underlying reasons for the continued decline in fertility.  What Black Swans does it reveal? Most of the trends he described are continuing to worsen. Sex just continues to get cheaper. As bad as it is already, it's not crazy to imagine that VR, AI, and sex bots might really cause the bottom to drop out. Specific thoughts: Differing views of sex

Send us a textIn this high-energy episode of the Joey Pinz Discipline Conversations podcast, Joey sits down with Ryan Walsh, founding executive of Pax8 and chair of the GTIA Member Champions, to talk teamwork, technology, and transformation.

President and CEO of the Better Business Bureau Steve Bernas joins Bob Sirott to talk about the BBB’s online gambling and gaming study and why you should avoid buying items from social media marketplaces. He also shares some updates text and email scams, like fake package deliveries and scammers pretending to be your friend or family member.

From living in a school bus to running a TikTok Shop agency, today's guest shares affiliate secrets, viral content tips, and social commerce strategies to grow your brand online.   Tommy Lynch, the creative force behind Cult Content, joins us to share his extraordinary journey from crafting furniture at just 15 to becoming a social commerce marketing maestro. As we explore the vibrant landscape of TikTok Shop and e-commerce, Tommy reveals the blend of patience and tenacity required to overcome the hurdles of slow sales and costly shipping. His tale is a testament to resilience, navigating through early Amazon-like tactics to gain traction and establish his niche in the e-commerce space.   Embark on Tommy's adventurous transition from almost being banned from school premises to embracing a nomadic lifestyle, living out of a bus while traversing 35 states. The story turns from his initial sales roles to an unexpected career in content creation and freelancing. By harnessing the power of networking, Tommy's path led him to collaborate with brands, beginning with a hard seltzer company and eventually finding his footing in LA. His narrative underscores the profound impact of building genuine connections while highlighting the adaptability needed to thrive in both creative and entrepreneurial pursuits.   Dive into the strategic world of digital marketing as Tommy shares insights on leveraging TikTok's potential to drive e-commerce success. From working with major brands like Infinity Hoop to the birth of his own agency, Cult Content, he uncovers the secrets behind crafting viral-worthy content and the importance of a strong hook. Explore the unpredictable dynamics of the TikTok shop environment, the strategic use of affiliates, and how creating a community can lead to transformative growth. Whether you're an aspiring content creator or an established marketer, there's something for everyone in Tommy's compelling story.   In episode 460 of the AM/PM Podcast, Kevin and Tommy discuss: 00:00 - TikTok Shop and E-Commerce Journey 05:52 - Living in a Converted School Bus 09:26 - Bus Traveler Turned Content Creator 14:39 - Content Creator Brand Partnerships and Pricing 20:00 - Unlocking TikTok Shop's Money-Making Potential 25:56 - Creating Viral Video Content Strategy 30:43 - Building 'Cult Content' Agency Success 32:54 - Key Takeaways From Event Presentations 38:08 - Challenges of Becoming a Creator 43:52 - Setting Expectations for TikTok Advertising 44:45 - Strategies for TikTok Shop Success 53:42 - Getting Started on TikTok Shop 55:47 - TikTok Shop Platform and Sales Strategies 1:00:11 - Marketplaces' Regulatory Evolution for New Platforms 1:06:06 - The Power of Social Commerce

What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimate Guide to Partnering and my gift to you, our amazing listeners, followers, and community. Michael shares how mental training can revolutionize personal and professional approaches to challenges, from his roots in elite sports to shaping corporate cultures. He explores the pivotal moments that sparked his passion, revealing how psychological skills like confidence and focus can be trained to thrive in any environment. This episode highlights actionable strategies for balancing well-being with ambition, applying insights from sports to business, and using mindfulness to direct focus effectively. With stories ranging from surfing competitions to Microsoft's cultural transformation under Satya Nadella, Michael offers a holistic perspective on performance psychology and sustainable success. Thank you for supporting Ultimate Partner and the Ultimate Guide to Partnering Podcast. Please tell your friends, subscribe, and leave us up to a 5-star Review, as it helps us get more amazing guests.

Today I'm joined by Alex Vetter, CEO of Cars Commerce. We unpack why consumers are getting shellshocked in the service lane, reveal the CRM blind spots from retail research to retail shopping behavior, and explore why 95% of car buyers still start their journey on third-party websites—plus much more. This episode is brought to you by: 1. CarNow - Tired of tools that promise the world but don't deliver? CarNow isn't one of them. One store switched to CarNow's full platform and went from a 3% to 30% close rate—in one month. Everything connects. Everything converts. Take a look at the story here @ http://www.carnow.com/performance 2. Mia - Meet Mia: Your 24/7 AI receptionist who speaks like a human, not a robot. No more "press 1" - just natural conversations for sales, service, and support. She handles everything from car shopping to appointment scheduling in multiple languages, while integrating with your systems. Never miss another lead. Check out https://www.mia.inc 3. Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc Need help finding top automotive talent? Get started here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in advertising with Car Dealership Guy? Drop us a line here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in being considered as a guest on the podcast? Add your name here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Suismu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:19 Key insights from Used Car Palooza? 01:34 Current outlook for the used car market? 03:50 Biggest challenges in used car acquisition? 05:03 Best strategies for dealer inventory sourcing? 05:34 Why does transparency matter now? 07:58 How do dealers build resilience? 10:17 What is AI's role in the future of dealerships? 15:59 How to build trust through content? 22:14 How does DealerClub build trust? Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Your sales funnel can only work if you know where your leads are coming from — and how to make the most of each source. But for many operators, coworking marketplaces, lead gen partners, and even Google Business Profiles feel like a confusing alphabet soup of options. In this episode, I break down the four core lead source categories, demystify the biggest marketplace players, and help you prioritize what's worth your time (and what isn't). We cover: The four main types of coworking lead sources: organic traffic, member referrals, brokers, and marketplaces What platforms like Deskpass, LiquidSpace, Gable, and Peerspace actually do — and who they're best for Why your Google Business Profile may be your most valuable (and underutilized) lead source The truth about Flexspace.ai, how it works, and how it's not a lead gen platform How to track your lead sources effectively and decide which platforms deserve your attention If you've ever wondered whether marketplaces are worth it or how to build a lead strategy that actually converts — this episode is your roadmap. Resources Mentioned in this Episode: Syncaroo Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

In this episode, Garrett sits down with David and Stephanie Bailey, co-founders of Nimble Retail, a Tampa-based company reimagining what retail space can look like. They share how their micro-shop model helps small businesses thrive in high-traffic areas without the need for traditional buildings or long-term leases. From forming creative partnerships with cities and landlords to solving permitting challenges and scaling their footprint across Florida and beyond, this conversation dives deep into how Nimble is making retail more flexible, affordable, and local. Whether you're in real estate, retail, or just love creative business models, this episode will get you thinking differently about space.0:00:00 - Introduction0:11:08 - Nimble Retail1:12:19 - Car Reliance1:16:21 - Retail in creative places1:26:55 - Franklin Street Plan

If you think AI is the biggest change to marketplaces, you are wrong! Kinda kidding, but live sports, especially the NFL is going to drive huge changes in why and how we buy from our beloved marketplaces. Scotty O goes through his presentation he gave at eTail in Palm Springs telling you why and how! Debut of the ACS Vortex model. This is what is happening and why Amazon is in such a big lead. Attention, Captive & Sales. Always Off Brand is always a Laugh & Learn!       FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.