Podcasts about marketplaces

Most Bitcoin scaling projects pick a lane. Arkade refuses to. In this conversation, Ark Labs' Andrew "Kukks" Camilleri explains why Arkade is a general-purpose off-chain environment where you can express your own unlocking scripts — multisig, hash-lock contracts, and more — without opinionated rails like built-in Lightning. He and Shinobi unpack the cosigner trust model, trusted execution environments, and how users can self-deploy signers to remove the possibility of incorrect execution.Grab your copy THE 2036 ISSUE

En este episodio miramos hacia China, pero no solo para hablar de AliExpress, Temu, Shein o TikTok Shop como meras plataformas baratas o lejanas. Sacamos todo lo que está pasando al otro lado, hacia China, como si fuera una ventana al ecommerce que viene.Ahora puedes crear y configurar fácilmente tu propia tienda online en solo unas horas sin conocimientos de programación y con todas las funcionalidades incluidas que necesitas para crecer. Haz clic aquí para empezar tus 14 días de prueba gratis sin meter tarjeta de crédito.He invitado a Chen Yue, responsable digital de laboratorios Phergal y especialista en retail, ecommerce y marketplaces para entender qué está pasando realmente en el comercio online asiático. Porque en China el ecommerce ya no es solo una tienda online clásico que compras y te vas. China es realmente un ecosistema donde se mezclan marketplaces, redes sociales, live shopping, inteligencia artificial, logística, pagos, datos y consumo las 24 horas.Con Chen hablamos de cosas como:De por qué China está convirtiéndose en el gran laboratorio mundial del ecommerce que viene.De cómo AliExpress está intentando convertirse en una infraestructura global para marcas.Por qué tenemos que poner los ojos en China aunque solo vendamos en España y en Europa.De qué puede pasar con JD.com en Europa y por qué está viniendo con tanta fuerza.Qué pueden aprender las marcas españolas de la forma en la que se vende online en China.Y muchas otras cosas que escucharás, como siempre, sin filtros.Patrocinador del podcast: https://stgrnd.co/ecosistemaecommerce Proyecto X: https://pychon.com/

Discover how sponsored content marketplaces are dismantling traditional PR models with pay-after-publication pricing, automated deal cycles, and affiliate commission opportunities. Learn why up to 80% of some B2B budgets vanish and how data-driven placements across 100,000+ outlets are changing the game.https://fortune.com/press-releases/medialister-affiliate-program-branded-media-placements-affordable-smbs-2025-12-10/ Medialister City: Wilmington Address: 3602, 1007 N Orange St. 4th Floor Website: https://medialister.com/

By the time he landed at his current Private Equity-led company, Matt Kreuger had 15 years under his belt building out ecommerce from scratch, growing global operations, and learning what it takes to drive growth across all different routes to the consumer. But as he says, “what was”doesn't mean “what is”. Everything is always changing, and Matt, from his seat as SVP Digital Commerce and Marketplaces at Buffalo Games, is engineering growth with a lean and agile team and processes that are continually refined for today's opportunities, and preparing for tomorrow's. In addition to all the tech and the processes though, he finds more often than not that his secret weapon is empathy.

Chapters 00:00 Introduction and AI Tool Announcement 01:51 User Experiences with GPT-5 04:35 Limitations of Current AI Models 07:37 Introducing the Unstoppable Bot 09:54 Exploring Domain Name Ideation 12:31 Mining for Domain Names 15:06 The Role of AI in Domain Selection 17:39 Strategies for Effective Domain Registration 20:21 Future of AI in Domain Investing 28:25 The Wild West of Reseller Markets 29:48 Challenges in Wholesale Marketplaces 32:00 Incentives and Commission Structures 34:41 Building a Better Marketplace for Domainers 38:10 The Future of Domain Transactions 39:12 Sales Trends and Market Insights 42:56 Strategies for Acquiring Domains 44:28 Improving User Experience on Marketplaces 47:59 The Role of Commissions in Domain Sales 52:34 Navigating the Competition in Domain Registrars 58:04 The Evolution of Domain Products 01:00:09 Spaceship vs. Afternik: A Comparative Analysis 01:03:21 Challenges in Domain Pricing and Management 01:06:41 The Role of Lease-to-Own in Domain Sales 01:09:57 Diversification in Domain Portfolios 01:12:42 Understanding Market Dynamics and Sales Strategies 01:16:00 The Impact of Brand Trust on Domain Sales 01:19:08 Mental Fortitude in Domain Investing 01:22:24 The Future of Domain Marketplaces Check out https://unstoppabledomains.com

Start Your GovCon Career: https://www.govclose.comMost government contractors are searching SAM.gov and missing the majority of opportunities. In this session, I walk through the One Nation Innovation marketplace. Marketplaces like ONI are being used at an increasing rate, and it's good to know where to find and how to use the marketplaces that are alternatives to SAM.gov. I also cover why I no longer pay for government contracting research tools, how to use the MITRE consortium list to find the right OTA pathway for your technology, and how to talk to a contracting officer about an upcoming recompete (a question from one of our recent GovClose coaching calls with Harold).If you're selling innovative tech, prototypes, or services to the federal government — especially DoD — this is the workflow I use every day.⏱ TIMESTAMPS00:00 - Why SAM.gov isn't enough anymore00:50 - Vetting One Nation Innovation: is this marketplace real?02:53 - Inside an O&I challenge: USSF Go Coliseum & scoring rubrics05:02 - Why I stopped paying for government contracting tools06:40 - Tony's story: from Marine Corps to GovClose member08:08 - SAM.gov contract awards search (the new FPDS replacement)09:30 - Finding OTA awards by awardee — the trick most people miss10:45 - The history of OTA: from the Space Race to the Department of War13:40 - How to verify a consortium is actually awarding contracts15:21 - Tom Clancy's question: do you need a relationship to win an OTA?19:30 - Pulling all OTA awards from the past 90 days22:09 - Tom's follow-up: are O&I OTAs required to be listed on SAM?23:09 - Finding more consortiums: the MITRE list method27:07 - DIU and the three currently open OTA pathways29:13 - Project Titan Core: modular data centers for AI compute32:22 - Harold's question: how to ask a CO about an upcoming recompete35:53 - Why upselling existing customers is the best government sales play39:25 - GovClose graduate results: real outcomes from the program

What actually gets a consumer company funded in Europe? Fewer things than most founders think.This is one of the questions the first episode of Consumer Tech Napkin explores, with Andreas Munk Holm joined by Sameer Singh (Partner with Speedinvest's Marketplaces and Consumer team), Susan Lin (Partner and Investor at Felix Capital) and Joe Seager-Dupuy (Director, Investment at True).The conversation covers engagement as the real leading indicator, why a decade of cheap capital let weak products hide behind paid acquisition, what behavioural signals actually move investors and why AI is not the defensibility play most founders assume it is.If you're building consumer, this one's worth your time.Key highlightsEngagement is the strongest signal in consumer software, not monetisationGrowth can hide weak businesses when retention and organic acquisition are missingAI alone is not a moat and thin wrappers are easy to replicateConsumer is underfunded in Europe despite producing many of its biggest outcomesBlitzscaling only works when companies already have defensibilityTimestamps(00:00)⁠ What actually gets a consumer company funded in Europe?⁠(02:40)⁠ Why AI is not a platform shift⁠(04:15)⁠ Thin AI wrappers and defensibility in consumer software⁠(07:30) AI-enabled consumer opportunities in health, therapy and financial services⁠(10:00)⁠ What investors actually look for in consumer startups⁠(11:20)⁠ Why engagement is the strongest signal that something is working⁠(15:10)⁠ Why behaviour matters more than surveys or narratives⁠(19:00)⁠ Why consumer remains underweight in European venture⁠(27:00)⁠ Marginal costs, pricing power and scalable business models⁠(34:30)⁠ Why blitzscaling only works when companies already have a moat⁠(39:00)⁠ Paid acquisition, defensibility and sustainable growth⁠(41:30)⁠ Felix Capital's consumer investing scorecardSubscribe to EUVC, the home of European tech, for more insights: https://www.eu.vc/subscribe

“90% of Zalando's marketing content is now AI generated.”Fresh from World Retail Congress, Alex sits down with Ian and Niamh to unpack the retail leadership signals shaping the industry's future.Featuring insights from Zalando, Primark, Fressnapf, Action and Unhidden, this episode explores how AI is changing organisational structures, marketing execution, customer engagement and long-term growth strategy across global retail.Topics include:Why graduate and entry-level retail jobs are shrinkingHow AI is compressing traditional organisational structuresZalando's AI-powered marketing transformationWhy community-led brands are outperforming mass-market retailThe rise of ecosystem-led retail growthHow retailers are redefining customer relationshipsWhy knowing your customer still matters more than technology aloneThe discussion also explores how retailers can balance efficiency with leadership development while adapting to AI-driven operating models.This episode is for retail executives, ecommerce leaders, strategy teams, innovation leaders and technology partners tracking the future of AI in commerce.00:00 World Retail Congress Key Takeaways01:02 AI and the Decline of Graduate Retail Jobs03:45 The Leadership Pipeline Risk Retailers Face05:15 Zalando's AI Marketing Transformation07:12 AI, Marketplaces and Retail Operations08:40 Why Community-Led Retail Brands Are Growing10:24 Primark, Accessibility and Underserved Customers12:15 Fressnapf's Ecosystem Growth Strategy14:18 How Pet Retail Is Expanding Beyond Products15:28 Customer Strategy vs AI Automation17:35 Action's Ultra-Efficient Retail Model19:10 Retail Leadership Lessons for 2030Optimised Chapter TitlesFollow The Retail Podcast for weekly retail leadership insights, AI transformation analysis and global commerce strategy conversations.

A sensor that can simultaneously capture depth and image data has long been a "holy grail," Ouster CEO Angus Pacala told TechCrunch. Also, Virginia and Washington D.C. paused the data collection and sharing, after Bloomberg's investigation found their health insurance marketplaces were sharing users' information with advertisers. Learn more about your ad choices. Visit podcastchoices.com/adchoices

GoFundMe has facilitated over $40 billion in help since 2010, powering a community of more than 200 million people across 20 countries. Arnie Katz is the Chief Product and Technology Officer there — and a three-time CPTO, having previously led product and engineering at StubHub and TheRealReal. In this episode, he brings the rare perspective of someone who has built and scaled marketplaces at every stage, across multiple industries.What you'll learn:The three failure modes every marketplace must solve — cold start, imbalance failure, and false positive growth — and how to fix each oneHow GoFundMe is using AI agents to reduce friction for fundraisers, resulting in an expected $125 million in additional funds raisedWhy AI is driving revenue growth at GoFundMe, not just developer productivity — and how they sequenced that deliberatelyThe real trade-offs of the CPTO model: what you gain in speed, and what you have to mitigate through hiringHow GoFundMe is building demand-side and matching mechanisms to grow donation volume beyond viral sharingKey takeaways:Marketplace liquidity isn't just about having enough supply — it's about designing the right matching and demand mechanisms at every stage of scaleAI unlocks revenue opportunities that were previously uneconomical to pursue, especially when the customer is already in a vulnerable, high-friction stateThe CPTO structure enables faster decision-making, but requires consciously strong functional leaders underneath to offset the natural lean toward one sideCredits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Arnie KatzSocial Links:Find out more about Product School hereFollow our Podcast on TikTok hereFollow Product School on LinkedIn here

How Autonomous Swarms Are Revolutionizing Defense Strategies in 2026The rise of autonomous swarms presents a unique challenge for military operations. Unlike traditional threats, these systems can operate in unison, making them more difficult to detect and neutralize. In the discussion led by Jack Murray, Chris Cichy, and Rob Cranston, the complexities of defending against such threats were highlighted.----------Follow us on social media: Instagram @canaadvisors X (Twitter) @CANA_LLCLinkedIn @CANA LLC Facebook @CANAAdvisorsYouTube @CANAConnectionIntro/Outro Music "Urban Gauntlet" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/#PoweredbyCANAanalytics #teamCANA #CANAENTOURAGE #analytics #logistics #dronedefense #OperationsResearch #CANA #UxSdefensesystem #operationsresearch #canallc #adavancedanalytics #CANAconnection #ORSA #innovation #CANAllc #trustedai #trustedanalytics

Pricing on marketplaces is no longer just an operational lever. In this episode, Ingrid talks to Alexander Ioffe (Dimax Group) and Mateusz Wrobel (base) about the reality behind repricing and automation.It becomes clear that prices are shaped by a combination of factors: competition, platform logic, availability, margins and strategic goals - and often also by dynamics within a brand's own distribution network. When multiple partners sell the same brand, different calculations collide and can trigger self-reinforcing price spirals.They explain why automation is necessary, but does not replace strategy. Repricing tools react faster, but they don't decide why prices should be adjusted. This is where the work shifts: away from operational maintenance towards clearly defined price boundaries and strategic control.An episode about control, responsibility and the question of how much you should really leave to automation. Note from the sponsor Channable:Incomplete or inaccurate product data quickly costs visibility and margin in the marketplace business. This is especially true in the DIY segment, where a single centimetre can make a huge difference. Because here, it's not about “Do I like it?”, but whether a product actually fits, works, and is correctly classified. Channable sees this every day. The integrator works with product feeds across multiple categories and marketplaces – and has a clear view of where data does not align with platform logic. What's interesting is that the issues are often not that complex. More on how to improve product data can be found in this LinkedIn post: https://www.linkedin.com/posts/valerie-dichtl_2-m-instead-of-200-cm-and-your-product-share-7448286365009666049-hxVb?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAdsMEUB4XWtREmwGDN_WBf1ZK4QGlwZlME Note from the sponsor Front RowIf you work with marketplaces, you probably know this situation: your Amazon team optimizes retail media, your D2C team looks at CRM and lifetime value, and your performance team focuses on ROAS. But the customer doesn't experience your brand in separate channels. From the customer's perspective, it's all one journey - from discovery on social media to research on marketplaces and finally to purchase. And that's exactly what the new Connected Commerce Guide by Front Row is about. The guide explains how brands can connect Amazon, D2C, retail media and CRM into one system instead of optimizing each channel individually. It shows why focusing only on short-term metrics like ROAS often hides the real impact marketplaces have on the overall customer lifetime value. You can download the Connected Commerce Guide by Front Row for free here: https://www.frontrowgroup.de/insight/connected-commerce-guide/

No episódio de hoje do Kiwicast, recebemos Lucas Impellizieri para um bate-papo sobre um dos mercados que mais crescem no digital: os marketplaces.Muita gente acredita que vender em plataformas como Mercado Livre e Shopee está saturado, mas Lucas mostra que a realidade é diferente. Segundo ele, o mercado não está saturado — ele apenas ficou mais profissional e exigente.Empreendedor do e-commerce desde 2019, Lucas construiu uma operação que ultrapassa 20 milhões de reais faturados em vendas online e hoje compartilha estratégias para quem quer entrar nesse mercado ou escalar resultados dentro dele.No Kiwicast, ele falou sobre:• o que é marketplace e como funciona esse modelo de negócio• por que o mercado não está saturado, mas sim mais profissional• como construir uma operação sólida de e-commerce• os riscos e oportunidades de vender em marketplaces• o que mudou no mercado e o que esperar do futuro do e-commerceAprenda com quem vive o mercado digital na prática.Dá o play e deixe nos comentários qual foi o melhor insight que você tirou do episódio.Nosso Instagram é @Kiwify

El renting en España crece entre un 8 y un 10% anual, pero el proceso para acceder a él sigue siendo lento, opaco y poco personalizado para la mayoría de usuarios. En este episodio hablamos con Pablo Asenjo Durán, CEO de Clicarent, un marketplace digital de renting lanzado en 2026 con una propuesta clara: intentar proponer un contrato en cinco minutos y vehículo disponible en una semana. Pablo viene del mundo del marketing digital, el SEO y el análisis de datos en los sectores de seguros y automoción, y esa combinación se nota en cómo ha construido el proyecto desde cero. Y con la IA presente desde la concepción del mismo.La conversación arranca con lo que hace diferente a Clicarent: un modelo 100% digital, sin ubicaciones físicas, que actúa como intermediario entre el usuario final y las grandes empresas de renting y concesionarios, sin canibalizar sus redes de distribución. Pero lo más interesante es cómo han integrado la IA desde el primer día. El CRM está construido a medida, aprende de cada interacción, procesa consultas en lenguaje natural por voz, email y chat, y garantiza que cuando un agente humano toma el relevo cuando sea el momento, y el agente humano tiene todo el contexto de la conversación anterior. El objetivo no es eliminar el trato humano, sino todo lo contrario: usarlo donde realmente aporta valor.Pablo habla también de los retos reales de lanzar un marketplace en un sector tan fragmentado: la necesidad de que los socios respondan con agilidad, los servicios de valor añadido que ofrece Clicarent por encima del contrato estándar y cómo están construyendo marca en un mercado donde la mayoría de actores apuestan por lo funcional y se olvidan de la experiencia. El diseño y el branding son, para Pablo, tan importantes como la tecnología.Un episodio muy útil para entender hacia dónde va el mercado del renting en España y qué tipo de plataformas están emergiendo para cubrir la distancia entre lo que el usuario necesita y lo que la distribución tradicional ofrece.

Watch on YouTube: https://youtu.be/8oc8kc_rdoA    Bart Ongenaet is the Commercial, Supply and Wholesale Director for Mexico at sports retailer Decathlon. When Daniel joined him to record live in Mexico City , he had to enter and go through their store before accessing the office. This is very telling about the organisation, always close to the consumer and to Bart's own experience in the company, which started managing a small section of a shop in Belgium and has taken him to Japan and now Mexico in senior leadership roles.   Tune in to hear about: Bart's background as a psychologist and playing sports and then transitioning into business Decathlon's "management school" based on empowerment from day 1 The evolution from big stores to a now also having a digital multi-brand marketplace How to deliver quality at an affordable price Brand architecture in their multiple sports His experience in Japan and lessons learnt along the way, both in business and leadership Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Kaufland is often seen as a price-driven marketplace - and that is exactly why many brands underestimate it. In this episode, Ingrid and Valerie talk to Jan Weiß from Sleeping and Markus Anstotz from Kaufland Global Marketplace about how brands actually succeed on Kaufland - beyond the usual assumptions.At the core is the question of where brand building really happens on such a marketplace. Visibility is largely driven by price, title, and image - the real differentiation begins after the click. They explain why content is not just a conversion driver, but a central lever for brand control, especially for products that require explanation.The conversation also dives into the operational reality of Retail Media on Kaufland: why a structured campaign setup is critical, what role top sellers play, and why not every product should be treated the same. Another focus is on how to measure success - and why classic KPIs like ACOS or ROAS often fall short. Instead, they discuss how brands should evaluate the share of marketing in total revenue, and why this is the key question for sustainable growth.Note from the sponsor base:Repricing is a persistent challenge on marketplaces: On the one hand, prices have to keep up with intense competitive pressure. On the other, they shouldn't put your margins at risk. At the same time, effective repricing is almost impossible to manage manually when prices change multiple times a day - especially across hundreds of products. This is where repricing tools like the one from Base come in:They use intelligent algorithms to adjust prices based on predefined rules. How this works in practice will be shown by Alexander Ioffe from Dimax International and Mateusz Wrobel from Base in podcast episode 148 next week. Don't miss it!

Send us Fan MailCausality, Experimentation, and MarketplacesMeet Lawrence de Geest (Zoox, ex-Lyft, ex-NBA), a former soccer player and an ex-NBA data scientist, who fell in love with marketplaces, despite the fact he hated math.In the episode we ponder how to deal with causality when our interventions change the dynamics of the environment we intervene upon, what to do with SUTVA violations, and how to design efficient quasi-experiments.- Why simple A/B tests fail at marketplaces- How reversing synthetic controls logic can help us design better experiments- Why Lawrence thinks that average treatment effect is just a snapshot of here and now- How Magellan used data science to prove that Portugal was harvesting spices on Spanish territory------------------------------------------------------------------------------------------------------Video version available on YouTube: https://youtu.be/acCy16L33tURecorded in 2026 in San Francisco, USA.------------------------------------------------------------------------------------------------------About The GuestLawrence De Geest is an economist and data scientist at Zoox. He was previously a data scientist at Lyft and the NBA, and before joining industry, an Assistant Professor at Suffolk University, with visiting appointments at Boston College and the University of San Francisco. His main research interests are marketplaces, collective action and experimentation. Outside of work he loves biking, surfing, and playing with his dog.Connect with Lawrence:- Lawrence on LinkedIn: https://www.linkedin.com/in/lawrence-de-geest-21a206a/- Lawrence's web page: https://lrdegeest.github.io/About The HostAleksander (Alex) Molak is an independent machine learning researcher, educator, entrepreneur and a best-selling author in the area of causality (https://amzn.to/3QhsRz4 ).Connect with Alex:- Alex on the Internet: https://bit.ly/aleksander-molakSupport the showCausal Bandits PodcastCausal AI || Causal Machine Learning || Causal Inference & DiscoveryWeb: https://causalbanditspodcast.comConnect on LinkedIn:   https://www.linkedin.com/in/aleksandermolak/Join Causal Python Weekly: https://causalpython.io  The Causal Book: https://amzn.to/3QhsRz4

FREE AIO AUDIT - Why is your business not being found on ChatGPT? - Click Here to get a Free Audit In this episode, we sit down with Sam Wood (CEO & Founder of Azura Fashion Group), recently ranked Top 10 in Australia's eCommerce leaders to break down how he built a global luxury fashion business:

In this episode of The Story of a Brand, host Rose Hamilton, CEO of Compass Rose Ventures, sits down with Sucharita Kodali, Vice President and Principal Analyst at Forrester Research, for a thoughtful and strategic conversation about the forces reshaping modern retail. The discussion draws on Rose's experience as an operator inside brands like The Vitamin Shoppe and Nutrafol, where Forrester's research often informed critical boardroom decisions. Throughout the episode, Rose and Sucharita unpack how retail strategy has evolved—from marketplaces and DTC to retail media and AI—and why leaders today must think beyond growth tactics to understand leverage, channel strategy, and long-term enterprise value. Key moments from the episode include: * Why brands should approach marketplaces strategically and consider the sequencing of channels when building long-term value * The importance of "e-control"—protecting pricing, distribution integrity, and brand presentation across marketplaces * How retail media networks are becoming structural components of retailer economics * What leaders should understand about AI and generative AI in retail today—and where the hype exceeds reality * Why the most effective research blends data with narrative to create conviction and drive decision-making This episode offers an inside look at how data-driven insight shapes the biggest strategic decisions in retail and commerce. Join us in listening to the episode to hear Rose Hamilton and Sucharita Kodali explore the patterns, shifts, and lessons that continue to influence how brands build durable growth in a rapidly evolving marketplace. For more on Sucharita Kodali and Forrester Research visit: https://www.forrester.com/bold/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!

Chachi Angelo, Director of External Affairs at Pennie, the State of Pennsylvania's Health Insurance Marketplace, joined the podcast to discuss how state healthcare marketplaces and local governments are interconnected. He shared what the healthcare marketplace does and how residents interact with it, how municipalities partner with Pennie during enrollment periods, and how to communicate in a way that builds trust at the local level. Host: Marissa Baum

Card Ladder tracked $481 million in online card sales in one month.Most collectors see the cards.This episode looks at the system behind the number.Brett reverse engineers the $481M month by examining the infrastructure that allows collectors to transact at scale. Marketplaces, pricing data, grading, and vaults all play a role in building the trust required for buyers and sellers to complete transactions online.Collectors chase cards.Operators build the rails.Both rely on trust.This episode explores the infrastructure powering the modern hobby and what it reveals about the future of the market.Get your free copy of Collecting For Keeps: Finding Meaning In A Hobby Built On HypeStart your 7 day free trial of Stacking Slabs Patreon Today[Distributed on Sunday] Sign up for the Stacking Slabs Weekly Rip Newsletter using this linkFollow Stacking Slabs: | Twitter | Instagram | Facebook | Tiktok ★ Support this podcast on Patreon ★

The E-Commerce Brand's Guide to Unified Performance Marketing in 2026If your affiliate and influencer teams are still working in separate silos with separate budgets and separate tools, this episode will challenge everything about how you've structured your program. Lauryn Day, Director of Agency Partnerships at Levanta, joins Lee-Ann to explain why the lines between affiliate and creator marketing have blurred beyond the point of separate strategies, what a unified approach actually looks like in practice, and why the brands thriving right now are the ones that have stopped treating these two channels as competitors for budget.This is a practical, no-nonsense conversation about how modern e-commerce brands are scaling creator and affiliate programs across Amazon, Shopify, and Walmart, and what the data tells us about where discovery and conversion are actually happening in 2026.About Lauryn DayLauryn Day is Director of Agency Partnerships at Levanta, the leading affiliate marketing software for marketplace sellers. Having started her career on the brand side before moving into tech, she brings a practical, dual-perspective view to creator and affiliate strategy that is rare in this space.Talking Points Include:Why most affiliate infrastructure was built more than 20 years ago and no longer reflects how brands actually operate, and what a modern platform built for today's e-commerce reality looks likeHow Levanta's one-click integration with Amazon, Shopify, and Walmart collapses what used to be a multi-tool, multi-spreadsheet operation into a single five-minute setupWhat AI is actually doing to the shopper journey, and why the data shows less than 10% of consumers who use AI for product research convert through itThe product sampling tool that replaced a spreadsheet-and-email nightmare and why brands are calling it one of the most immediately impactful features they've adoptedHow creator content is now serving two parts of the buying funnel at once: driving direct discovery and feeding the LLM recommendations that consumers use to shortlist productsThe real cost of over-indexing on bottom-funnel partners like coupon and loyalty sites, and how to build a program that serves the full funnelKey Segments of This Podcast and Where You Can Tune In to Go Direct:[01:46] What Levanta is, how it was built, and why most affiliate infrastructure was already out of date before the creator economy arrived[10:24] How consolidating creator and affiliate data into one platform changes the quality of decisions brands can make, with real client context[22:12] Why treating creator and affiliate as separate strategies is the most common and most costly mistake Lauryn sees, and how to fix it[26:30] Lauryn's three actionable tips for brands getting their programs ready for 2026:Consolidate your tech stack. Unify your creator, affiliate, and marketplace channels under one program so your team can focus on strategy rather than administration.Invest in top-of-funnel creator content. UGC builds brand trust, drives direct discovery, and increasingly feeds the AI recommendations consumers use to shortlist products.Stay nimble and test often. Whether it's trialling higher commissions for specific creators, experimenting with a hybrid compensation model, or testing a new content format, run short tests, look at the data, and be willing to pivot quickly.A huge thank you to Lauryn Day for joining us and sharing her insights on where creator and affiliate marketing is heading. If you want to explore what Levanta can do for your program, you can connect with Lauryn directly on LinkeSend me a text with your questions

Guest post by Lee Bryan Tech leaders in regulated consumer product sectors who treat regulation as a game of hide and seek eventually get found. Across the UK and EU, the same pattern keeps repeating in sectors like consumer electronics, cosmetics, children's toys, PPE, sex toys, and novel nicotine products. A brand scales quickly, leans on a grey area in product classification, stretches a claims boundary, exploits a labelling technicality, or relies on an under-resourced enforcement body. Compliance, the Loophole Loop and Tech Leaders Revenue spikes. Marketplaces open up. Influencers amplify the product. Then enforcement catches up. Listings are removed. Products are detained. Responsible Persons are scrutinised. Documentation is demanded. Fines land. The same leadership team that once celebrated "moving fast" now scrambles to explain what went wrong. This is the Loophole Loop. It is the cycle of exploiting regulatory gaps, triggering scrutiny, reacting under pressure, and then searching for the next workaround. It feels strategic in the short term. It is structurally weak in the long term. The Cat-and-Mouse Illusion Many founders in regulated consumer markets see compliance as friction imposed by bureaucrats who do not understand innovation. Regulations feel slow. Guidance feels ambiguous. Enforcement feels inconsistent. So the internal logic becomes: The regulation is vague. The guidance is outdated. The enforcement body is stretched. There is no clear precedent yet. Therefore, we are safe. That assumption no longer holds. UK and EU authorities are increasingly deploying automation and AI-powered investigation and enforcement tools. What once required physical inspections or whistleblowers can now be identified remotely and at scale. Product listings are scraped automatically. Packaging artwork is analysed through image recognition. Claims are scanned for trigger words. Marketplace data is cross-referenced with customs records. Corporate structures are mapped across jurisdictions. The cost of being "under the radar" has collapsed. What used to be a slow-moving chess match is now algorithmic risk detection. Why the Loophole Loop Is Shrinking The gap between innovation and enforcement in regulated consumer products is narrowing for three structural reasons. First, digital transparency. Even physical product businesses are now digitally exposed. Websites, Amazon listings, TikTok ads, influencer partnerships, shipping data, and online reviews create an open data trail. Every aggressive claim leaves evidence. Second, cross-border intelligence. UK and EU authorities increasingly share information. A packaging issue flagged in one member state can trigger scrutiny elsewhere. The idea that a brand is "small" or "flying under the radar" rarely reflects reality in a digital marketplace. Third, automated triage. Enforcement bodies do not need to manually inspect every operator. They can prioritise risk using signals. Rapid sales growth. High-risk product categories. Missing UK Responsible Persons or EU Authorised Representatives. Inconsistent Declarations of Conformity. Unsupported marketing claims. These are patterns that machines can detect. If your growth strategy depends on staying invisible, it is already outdated. The Real Cost of Playing the Game The Loophole Loop produces four predictable outcomes for tech-enabled consumer brands. 1. Strategic instability. Product pivots become driven by regulatory panic rather than customer insight. 2. Investor friction. Serious investors now conduct regulatory diligence earlier. A business model built on definitional technicalities looks fragile. 3. Brand damage. In sectors involving children, safety, chemicals, or electronics, public enforcement action erodes trust quickly and permanently. 4. Margin destruction. Retrospective remediation is expensive. Relabelling. Reformulation. Product withdrawal. Storage fees. Legal advice. Emergency compliance audits. All destroy cash. The irony is s...

In this episode of Run the Numbers, CJ breaks down the 5,000-year history of marketplaces—from Mesopotamia to Amazon—and the economics behind take rates, trust layers, and vertical unbundling. We unpack Airbnb's fee backlash, Facebook Marketplace's hidden value, why inventory kills platforms, and how AI will reshape discovery—without eliminating the middleman.—SPONSORS:Rillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cjTabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/runAbacum is a modern FP&A platform built by former CFOs to replace slow, consultant-heavy planning tools. With self-service integrations and AI-powered workflows for forecasting, variance analysis, and scenario modeling, Abacum helps finance teams scale without becoming software admins. Trusted by teams at Strava, Replit, and JG Wentworth—learn more at https://www.abacum.aiBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsMetronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That's why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.comRightRev is an automated revenue recognition platform built for modern pricing models like usage-based pricing, bundles, and mid-cycle upgrades. RightRev lets companies scale monetization without slowing down close or compliance. For RevRec that keeps growth moving, visit https://www.rightrev.com—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNCJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.comSlacker Stuff: https://www.slackerstuff.com/Ben: https://www.linkedin.com/in/slackerstuff/—RELATED EPISODES:The Mindshare Advantage Marketplace Success With Boris Wertz of Version One Ventureshttps://youtu.be/kN61sAxw_ykThe Marketplace Plus Model Explained | Colin Gardiner of Yonder VChttps://youtu.be/VIWFVwCfyLEA CFO Explains the History of EBITDAhttps://youtu.be/JySZv_fSNqs—TIMESTAMPS:0:00 Preview1:34 Marketplace Origins2:48 The Digital Shift5:55 Unbundling of Craigslist9:56 Sponsors — Rillet | Tabs | Abacum13:21 Smart Phone Revolution17:33 Take Rate Calculations21:08 When the Marketplace Crosses the Line24:49 Sponsors — Brex | Metronome | RightRev28:09 When Fees Become Friction30:37 The Marketplace Plus Model33:26 The $100B Flea Market36:14 The Inventory Trap40:07 The Disintermediation Problem42:35 Convenience Beats Inspection45:09 AI Compresses the Marketplace47:56 You Can't Cut Out the Middleman50:03 Credits#RunTheNumbersPodcast #Marketplaces #PlatformEconomy #Middleman #TechStrategy

The Non-Market Reality of Healthcare Carrier Marketplaces with Dr. Jacob Asher. In this episode of Relentlessly Seeking Value, host Stacey Richter introduces the 'No Market' series focused on the healthcare sector's lack of competitive market dynamics, which affects cost and quality.  The episode features a conversation with Dr. Jacob Asher, who has extensive experience as a Chief Medical Officer at major healthcare plans. They discuss the stagnant nature of commercial carrier marketplaces, particularly in California, and the various factors contributing to this stasis, including employer inertia, the influence of employee benefit consultants, and the strategic focus of carriers on Medicare Advantage over commercial business.  They also explore how carriers' dependence on existing provider networks and contractual negotiations based on member volumes contribute to a lack of meaningful competition. The episode highlights the challenges faced by plans attempting to innovate or differentiate on quality and the systemic issues that perpetuate the current equilibrium. === LINKS ===

In this episode, Mike sits down with friend, food systems thinker and The Food Corridor founder Ashley Colpaart to talk about the rise of Microenterprise Home Kitchen Operations (MEHKOs) and what they mean for the future of food entrepreneurship. Ashley shares why she believes lawmakers are trying to avoid an “Uberfication moment,” and why she thinks shared commercial kitchens remain a critical access point for food founders. Drawing on her own origin story growing up in a family hot sauce business that couldn't scale without infrastructure, Ashley explains why she became interested in shared kitchens as her professional focus and explains how it led her to build her company. You can read Ashley's recent essay on MEHKO movement here on her blog: https://www.thefoodcorridor.com/blog/mehkos-2026-2/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The episode focuses on current security risks and limitations in industry intelligence, highlighting that CISA's Known Exploited Vulnerabilities (KEV) catalog often lags by years in tagging vulnerabilities exploited by ransomware. One cited vulnerability sat in the catalog for 1,353 days before being flagged as ransomware-exploited, illustrating a significant delay in actionable intelligence. This gap raises concerns for MSPs whose patching priorities rely on outdated catalogs, potentially leading to a misalignment between compliance activities and actual threat vectors.Supporting this, Dave Sobel underscores how evolving threat models frequently bypass traditional vulnerability management. The recent compromise of OpenClaw's skills marketplace, with a 12% malicious rate in submitted skills and basic post-facto reporting mechanisms, demonstrates that credential theft and malicious automation now present risks outside standard patch management. The core operational challenge for MSPs is not just software vulnerability but the governance of AI-enabled tools and uncontrolled marketplaces that can expose clients to breaches.Further contextualizing risk and automation, vendor launches include Lexful's AI-native documentation for MSPs and Cavelo Flash's agentless assessment tool. These offerings promise streamlined documentation and rapid risk assessment, but Dave Sobel notes their reliance on beta features, integration dependencies, and non-definitive compliance positions. Additionally, DocuSign's release of AI-generated contract summaries raises questions about liability, as inaccurate summaries can mislead signers, and responsibility defaults to the end user rather than the vendor.The primary implication for MSPs and technology leaders is the need to inventory all AI-powered tools with access to client environments, actively govern marketplace adoption, and critically evaluate automation claims. Compliance-focused patching is no longer sufficient; operational oversight must prioritize credential management and identity governance over checklist-based approaches. Caution is advised before rapid migration to beta solutions or locking into long-term contracts, as both reduce flexibility and increase exposure to emerging, non-traditional attack surfaces.Three things to know today00:00 CISA's Ransomware Tags Arrive Years Late While AI Tools Steal Credentials Now05:53 IT Glue Founder Launches AI Documentation Platform Lexful for MSPs at Right of Boom09:52 Cavelo and DocuSign Launch AI Tools That Automate Assessments and Contract ReviewsThis is the Business of Tech.   Supported by: Small Biz Thoughts Community

Unlock the Future of Brand Growth Discover what's changing fastest in how brands grow today, straight from industry leaders who are shaping modern commerce. The RETHINK Retail Podcast takes you behind the scenes of marketplace strategies, ecosystem-driven growth, and omnichannel success. Learn from the expertise of Tim Derner of Authentic Brands Group and Remington Tonar of Cart.com as they explore: - Marketplace acceleration: How Amazon, TikTok Shop, and global platforms are driving brand expansion. - Ecosystem advantage: Why combining brands, IP, talent, entertainment, and retail partnerships creates outsized impact. - Omnichannel pitfalls: The most common traps brands fall into when trying to be everywhere at once. - AI in operations: Where automation and intelligence are quietly improving efficiency without being the headline. Whether you're a brand manager, retailer, or commerce innovator, this episode provides actionable insights to help your brand scale globally, simplify operations, and stay ahead of the competition.

Choosing health coverage in the years before Medicare can be confusing—and costly. Ken Moraif and licensed health-insurance pro Lynn Timm break down practical options: when COBRA makes sense, when an ACA (Affordable Care Act) Marketplace plan may be a better fit, and how to think about timing and transitions.Like & subscribe for weekly retirement insights.RPOA Advisors, Inc. (d/b/a Retirement Planners of America) (“RPOA”) is an SEC-registered investment adviser. Registration as an investment adviser is not an endorsement by securities regulators and does not imply that RPOA has attained a certain level of skill or training.This podcast has been prepared for informational and educational purposes only. It is not intended to provide, and should not be relied upon for, personalized investment, financial, tax, or legal advice. RPOA does not provide tax or legal advice. You should consult your own tax and legal advisors before engaging in any transaction or strategy.Opinions expressed are those of RPOA as of the date of publication and are subject to change. Investing involves risks, including possible loss of principal. Diversification and asset allocation do not guarantee a profit, nor do they eliminate the risk of loss. Past performance is no guarantee of future results.

The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg are joined by Jack Miller (President & CEO of T3 Sixty) for a wide-ranging discussion on the SP 200, changes to T3's ranking methodology, brokerage business models, agent economics, consolidation, and the future of the MLS as a comprehensive marketplace. Key Takeaways SP 200 methodology update: Rankings now factor in future impact, not just past performance, leading to notable shifts in the Top 10. Agent economics by model: Traditional brokerages show higher average agent income, while fee-based and capped models emphasize unit economics. Brokerage costs: The critical metric is cost per transaction and cost per agent—not just GAAP net income. Teams vs. platforms: High-producing agents increasingly partner with platforms (Compass, Place, Side) instead of building large internal teams. MLS under pressure: Preserving a comprehensive marketplace is the key challenge as private and delayed listings increase. Consolidation continues: Industry consolidation is ongoing, but not near an end-state oligopoly. Portals vs. brokerages: Compass and Zillow are shaping industry direction in different ways, with contrasting strengths and strategies. Links Consulting Trends Industry Rankings Sp200 Rankings Industry News Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios  

Michal Bilka z Astratexu popisuje, jak se marketing v posledních letech dramaticky změnil vlivem rostoucí konkurence, zdražování reklamy, nástupu marketplaců a postupného zapojování AI. Vysvětluje, proč dnes nestačí výkonová reklama, proč je zásadní práce se značkou, retencí a daty o zákaznících, jakou roli hraje vlastní produkt, dlouhodobí ambasadoři a obsah, a proč se skutečná návratnost marketingu počítá až v celém životním cyklu zákazníka. Video rozhovoru najdete zde: Toto je exkluzivní rozhovor pro moje předplatitele. V případě jakýchkoliv dotazů a připomínek mi neváhejte napsat na info@rostecky.cz. Veškerá doporučení, informace, data, služby, reklamy nebo jakékoliv jiné sdělení zveřejněné na našich stránkách je pouze nezávazného charakteru a nejedná se o odborné rady nebo doporučení z naší strany. Podrobnosti na odkazu https://rostecky.cz/upozorneni.

Vender em marketplaces parece simples: tem tráfego, tem público e, em teoria, é só colocar o produto no ar. Mas quem vive esse dia a dia sabe que a realidade é outra. A concorrência é enorme, a disputa por preço e visibilidade é constante e cada detalhe pesa, do estoque à entrega, da reputação ao atendimento. E é justamente aí que muita gente se perde. No novo episódio do Podcast Canaltech, a gente conversa com Jasper Perru, especialista em Growth e Performance da AnyTools, para entender o que realmente separa quem só “faz venda” de quem consegue crescer com consistência nos marketplaces. A entrevista passa pelos pilares da alta performance, como organização operacional, estratégia competitiva, experiência do consumidor e controle financeiro. E claro: também entra no assunto do momento, mostrando como a inteligência artificial pode ser usada na prática para acelerar resultados, sem cair no hype. Você também vai conferir: Olimpíadas de Inverno na mira dos hackers, China vai proibir maçanetas eletrônicas em carros e Gmail vai permitir trocar o nome do e-mail Este podcast foi roteirizado e apresentado por Fernada Santos e contou com reportagens de Lilian Sibila, Danielle Cassita e João Melo, sob coordenação de Anaísa Catucci. A trilha sonora é de Guilherme Zomer, a edição de Leandro Gomes e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.

Product Strategy for AI Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Artificial intelligence is a disruptive technology that promises tremendous benefits to the tech industry. Current products will be upgraded to use AI. New products will be introduced using AI from the get-go. Here's a list of product strategies for AI: AI-based applications that use large language models called LLMs. This could be a chatbot that replaces a traditional user interface. AI-based networks that leverage AI for performance. This could be a solution that gives a more complete picture of the system. AI-based platforms that enable multiple applications using an AI engine. AI-based marketplaces that enable new features for discovery. Marketplaces are ideal for creating and capturing data, such as the most popular product in a category. Marketplaces also make matches between a buyer and seller. AI can perform more comprehensive matches and provide the buyer with help in finding the right product. AI will find its initial success in creating assistants. An assistant can guide one through a complex process, enhancing the user experience. Consider these product strategies for your startup. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.

No episódio 334 falamos sobre Ecommerce AI Marketplaces, a campanha "atrasados ambientais" e AI slop ou sofisticação.

After being laid off in 2014, Toyiah Marquis turned her passion for patches into a thriving business built on cultural representation and authentic connection. Patch Party Club started as an in-store experience and single-product experiment on Temu. But it quickly evolved into a scalable business model that now reaches audiences Toyiah never expected to serve.How do you transform personal passion into global reach? And what happens when a marketplace's algorithm becomes your best marketing tool?We sit down with Toyiah to explore how she leveraged Temu's platform to test, learn, and scale strategically, while sticking with her mission and vision as a founder. From creating a special patch for customers battling cancer to discovering unexpected demographic opportunities, Toyiah's journey shows how marketplace success comes from staying true to your brand ethos while remaining flexible enough to evolve.Connection Wins Every TimeKey takeaways:Starting small works: Toyiah launched with one product on Temu, using marketplace dynamics to test viability before scaling strategically.Temu's marketplace exposure brought her patches to a diverse audience beyond her traditional target market, revealing unexpected growth opportunities.Emotional connection drives commerce: Products created with genuine care and cultural representation resonated deeply, building loyal customer relationships at scale.Marketplace testing provides real-time validation: Marketplaces like Temu can serve as laboratories to gather data insights before committing to broader expansion.In-Show Mentions:Learn more about Patch Party Club Explore Temu's seller services and marketplace solutionsAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to the Ultimate Guide to Partnering® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ https://youtu.be/vEdq8rpBM3I In this data-rich keynote, Jay McBain deconstructs the tectonic shifts reshaping the $5.3 trillion global technology industry, arguing that we are entering a new 20-year cycle where traditional direct sales models are obsolete. McBain explains why 96% of the industry is now surrounded by partners and how successful companies must pivot from “flywheels and theory” to a granular strategy focused on the seven specific partners present in every deal. From the explosion of agentic AI and the $163 billion marketplace revolution to the specific mechanics of multiplier economics, this discussion provides a roadmap for navigating the “decade of the ecosystem” where influence, trust, and integration—not just product—determine winners and losers. Key Takeaways Half of today's Fortune 500 companies will likely vanish in the next 20 years due to the shift toward AI and ecosystem-led models. Every B2B deal now involves an average of seven trusted partners who influence the decision before a vendor even knows a deal exists. Microsoft has outpaced AWS growth for 26 consecutive quarters largely because of a superior partner-led geographic strategy. Marketplaces are projected to grow to $163 billion by 2030, with nearly 60% of deals involving partner funding or private offers. The “Multiplier Effect” is the new ROI, where partners can make up to $8.45 for every dollar of vendor product sold. Future dominance relies on five key pillars: Platform, Service Partnerships, Channel Partnerships, Alliances, and Go-to-Market orchestration. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Keywords: Jay McBain, Canalys, partner ecosystem, channel chief, agentic AI, marketplace growth, multiplier economics, B2B sales trends, tech industry forecast, service partnerships, strategic alliances, Microsoft vs AWS, distribution transformation, managed services growth, SaaS platforms, customer journey mapping, 28 moments of truth, future of reselling, technology spending 2025, ecosystem orchestration, partner multipliers. T Transcript: Jay McBain WORKFILE FOR TRANSCRIPT [00:00:00] Vince Menzione: Just up from, did you Puerto Rico last night? Puerto Rico, yes. Puerto Rico. He dodged the hurricane. Um, you all know him. Uh, let him introduce himself for those of you who don’t, but just thrilled to have on the stage, again, somebody who knows more about what’s going on in, in the, and has the pulse on this industry probably than just about anybody I know personally. [00:00:21] Vince Menzione: J Jay McBain. Jay, great to see you my friend. Alright, thank you. We have to come all the way. We live, we live uh, about 20 minutes from each other. We have to come all the way to Reston, Virginia to see each other, right? That’s right. Very good. Well, uh, that’s all over to you, sir. Thank you. [00:00:35] Jay McBain: Alright, well thank you so much. [00:00:36] Jay McBain: I went from 85 degrees yesterday to 45 today, but I was able to dodge that, uh, that hurricane, uh, that we kind of had to fly through the northern edge of, uh, wanna talk today about our industry, about the ultimate partner. I’m gonna try to frame up the ultimate partner as I walk through the data and the latest research that, uh, that we’ve been doing in the market. [00:00:56] Jay McBain: But I wanted to start here ’cause our industry moves in 20 year cycles, and if you look at the Fortune 500 and dial back 20 years from today, 52% of them no longer exist. As we step into the next 20 year AI era, half of the companies that we know and love today are not gonna exist. So we look at this, and by the way, if you’re not in the Fortune 500 and you don’t have deep pockets to buy your way outta problems, 71% of tech companies fail over the course of 10 years. [00:01:30] Jay McBain: Those are statistics from the US government. So I start to look at our industry and you know, you may look at the, you know, mainframe era from the sixties and seventies, mini computers, August the 12th, 1981, that first IBM, PC with Microsoft dos, version one, you know, triggered. A new 20 year era of client server. [00:01:51] Jay McBain: It was the time and I worked at IBM for 17 years, but there was a time where Bill Gates flew into Boca Raton, Florida and met with the IBM team and did that, you know, fancy licensing agreement. But after, you know, 20 years of being the most valuable company in the world and 13 years of antitrust and getting broken up, almost like at and TIBM almost didn’t make payroll. [00:02:14] Jay McBain: 13 years after meeting Bill Gates. Yeah, that’s how quickly things change in these eras. In 1999, a small company outta San Francisco called salesforce.com got its start. About 10 years later, Jeff Bezos asked a question in a boardroom, could we rent out our excess capacity and would other companies buy it? [00:02:35] Jay McBain: Which, you know, most people in the room laughed at ’em at the time. But it created a 20 year cloud era when our friends, our neighbors, our family. Saw Chachi PT for the first time in March of 2023. They saw the deep fakes, they saw the poetry, they saw the music. They came to us as tech people and said, did we just light up Skynet? [00:02:58] Jay McBain: And that consumer trend has triggered this next 20 years. I could walk through the richest people in the world through those trends. I could walk through the most valuable companies. It all aligns. ’cause by the way, Apple’s no longer at the top. Nvidia is at the top, Microsoft. Second, things change really quickly. [00:03:17] Jay McBain: So in that course of time, you start to look at our industry and as people are talking about a six and a half or $7 trillion build out of ai, that’s open AI and Microsoft numbers, that is bigger than our industry that’s taken over 50 years to build. This year, we’re gonna finish the year at $5.3 trillion. [00:03:36] Jay McBain: That’s from the smallest flower shop to the biggest bank. Biggest governments that Caresoft would, uh, serve biggest customer in the world is actually the federal government of the us. But you look at this pie chart and you look at the changes that we’re gonna go through over the next 20 years, there’s about a trillion dollars in hardware. [00:03:54] Jay McBain: There’s about a trillion dollars in software. If you look forward through all of the merging trends, quantum computing, humanoid robots, all the things that are coming that dollar to dollar software to hardware will continue to exist all the way through. We see services making up almost two thirds of this pie. [00:04:13] Jay McBain: Yesterday I was in a telco conference with at and t and Verizon and T-Mobile and some of the biggest wireless players and IT services, which happen to be growing faster than products. At the moment, there is more work to be done wrapping around the deal than the actual products that the customer is buying. [00:04:32] Jay McBain: So in an industry that’s growing at 7%. On top of the world economy that’s grown at 2.2. This is the fastest growing industry, and it will be at least for the next 10 years, if not 2070 0.1% of this entire $5 trillion gets transacted through partners. While what we’re talking to today about the ultimate partner, 96% of this industry is surrounded by partners in one way or another. [00:05:01] Jay McBain: They’re there before the deal. They’re there at the deal. They’re there after the deal. Two thirds of our industry is now subscription consumption based. So every 30 days forever, and a customer for life becomes everything. So if every deal in medium, mid-market, and higher has seven partners, according to McKinsey, who are those seven people trying to get into the deal? [00:05:25] Jay McBain: While there’s millions of companies that have come into tech over the last 10 to 20 years. Digital agencies, accountants, legal firms, everybody’s come in. The 250,000 SaaS companies, a million emerging tech companies, there’s a big fight to be one of those seven trusted people at the table. So millions of companies and tens of millions of people our competing for these slots. [00:05:49] Jay McBain: So one of the pieces of research I’m most proud of, uh, in my analyst career is this. And this took over two years to build. It’s a lot of logos. Not this PowerPoint slide, but the actual data. Thousands of people hours. Because guess what? When you look at partners from the top down, the top 1000 partners, by capability and capacity, not by resale. [00:06:15] Jay McBain: It’s not a ranking of CDW and insight and resale numbers. It is the surrounding. Consulting, design, architecture, implementations, integrations, managed services, all the pieces that’s gonna make the next 20 years run. So when you start to look at this, 98% of these companies are private, so very difficult to get to those numbers and, uh, a ton of research and help from AI and other things to get this. [00:06:41] Jay McBain: But this is it. And if you look at this list, there’s a thousand logos out of the million companies. There’s a thousand logos that drive two thirds of all tech services in the world. $1.07 trillion gets delivered by a thousand companies, but here’s where it gets fun. Those companies in the middle, in blue, the 30 of them deliver more tech services than the next 970. [00:07:08] Jay McBain: Combined the 970 combined in white deliver more tech services. Then the next million combined. So if you think we live in an 80 20 rule or maybe a 99, a 95 5 rule, or a 99 1 rule, we actually live in a 99.9 0.1 parallel principle. These companies spread around the world evenly split across the uh, different regions. [00:07:35] Jay McBain: South Africa, Latin America, they’re all over. They split. They split among types. All of the Venn diagram I just showed from GSIs to VARs to MSPs, to agencies and other types of companies. But this is a really rich list and it’s public. So every company in the world now, if you’re looking at Transactable data, if you’re looking at quantifiable data that you can go put your revenue numbers against, it represents 70 to 80% of every company in this room’s Tam. [00:08:08] Jay McBain: In one piece of research. So what do you do below that? How do you cover a million companies that you can’t afford to put a channel account manager? You can’t afford to write programs directly for well after the top down analysis and all the wallet share and you know exactly where the lowest hanging fruit is for most of your tam. [00:08:28] Jay McBain: The available markets. The obtainable markets. You gotta start from the community level grassroots up. So you need to ask the question for the million companies and the maybe a hundred thousand companies out there, partner companies that are surrounding your customer. These are the seven partners that surround your customer. [00:08:48] Jay McBain: What do they read, where do they go, and who do they follow? Interestingly enough, our industry globally equates to only a thousand watering holes, a thousand companies at the top, a thousand places at the bottom. 35% of this audience we’re talking. Millions of people here love events and there’s 352 of them like this one that they love to go to. [00:09:13] Jay McBain: They love the hallway chats, they love the hotel lobby bar, you know, in a time reminded by the pandemic. They love to be in person. It’s the number one way they’re influenced. So if you don’t have a solid event strategy and you don’t have a community team out giving out socks every week, your competitors might beat you. [00:09:31] Jay McBain: 12% of this audience loves podcasts. It’s the Joe Rogan effect of our industry. And while you know, you may not think the 121 podcasts out there are important, well, you’re missing 12% of your audience. It’s over a million people. If you’re not on a weekly podcast in one of these podcasts in the world, there’s still people that read one of the 106 magazines in the world. [00:09:55] Jay McBain: There are people that love peer groups, associations, they wanna be part of this. There’s 15 different ways people are influenced. And a solid grassroots strategy is how you make this happen. In the last 10 years, we’ve created a number of billionaires. Bottom up. They never had to go talk to la large enterprise. [00:10:15] Jay McBain: They never had to go build out a mid-market strategy. They just went and give away socks and new community marketing. And this has created, I could rip through a bunch of names that became unicorns just in the last couple of years, bottoms up. You go back to your board walking into next year, top down, bottom up. [00:10:34] Jay McBain: You’ve covered a hundred percent of your tam, and now you’ve covered it with names, faces, and places. You haven’t covered it with a flywheel or a theory. And for 44 years, we have gone to our board every fourth quarter with flywheels and theory. Trust me, partners are important. The channel is key to us. [00:10:57] Jay McBain: Well, let’s talk at the point of this granularity, and now we’re getting supported by technology 261 entrepreneurs. Many of them in the room actually here that are driving this ability to succeed with seven partners in every deal to exchange data to be able to exchange telemetry of these prospects to be able to see twice or three times in terms of pipeline of your target addressable market. [00:11:26] Jay McBain: All these ai, um, technologies, agentic technologies are coming into this. It’s all about data. It’s all about quantifiable names, faces, and places. Now none of us should be walking around with flywheels, so let’s flip the flywheels. No. Uh, so we also look at, and I sold PCs for 17 years and that was in the high times of 40% margins for partners. [00:11:55] Jay McBain: But one interesting thing when you study the p and l for broad base of partners around the world, it’s changed pretty significantly in this last 20 year era. What the cloud era did is dropped hardware from what used to be 84% plus the break fix and things that wrap around it of the p and l to now 16% of every partner in the world. [00:12:16] Jay McBain: 84% of their p and l is now software and services. And if you look at profitability, it’s worse. It’s actually 87% is profitability wise. They’ve completely shifted in terms of where they go. Now we look at other parts of our market. I could go through every part of the pie of the slide, but we’re watching each of the companies, and if you can see here, this is what we want to talk about in terms of ultimate partner. [00:12:43] Jay McBain: Microsoft has outgrown AWS for 26 straight quarters. They don’t have a better product. They don’t have a better price, they don’t have better promotion. It’s all place. And I’ll explain why you guess here in the light green line. Exactly. The day that Google went a hundred percent all in partner, every deal, even if a deal didn’t have a partner, one of the 4% of deals that didn’t have a partner, they injected a partner. [00:13:09] Jay McBain: You can see on the left side exactly where they did it. They got to the point of a hundred percent partner driven. Rebuilt their programs, rebuilt their marketplace. Their marketplace is actually larger than Microsoft’s, and they grew faster than Microsoft. A couple of those quarters. It is a partner driven future, and now I have Oracle, which I just walked by as I walked from the hotel. [00:13:31] Jay McBain: Oracle with their RPOs will start to join. Maybe the list of three hyperscalers becomes the list of four in future slides, but that’s a growth slide. Market share is different. AWS early and commanding lead. And it plays out, uh, plays out this way. But we’re at an interesting moment and I stood up six years ago talking about the decade of the ecosystem after we went through a decade of sales starting in 1999 when we all thought we were born to be salespeople. [00:14:02] Jay McBain: We managed territories with our gut. The sales tech stack would have it different, that sales was a science, and we ended the decade 2009, looking at sales very differently in 2009. I remember being at cocktail parties where CMOs would be joking around that 50% of their marketing dollars were wasted. They just didn’t know which 50%. [00:14:23] Jay McBain: And I’ll tell you, that was really funny. In 2009 till every 58-year-old CMO got replaced by a 38-year-old growth hacker who walked in with 15,348 SaaS companies in their MarTech and ad tech stack to solve the problem, every nickel of marketing by 2019 was tracked. Marketo, Eloqua, Pardot, HubSpot, driving this industry. [00:14:50] Jay McBain: Now, we stood up and said the 28 moments that come before a sale are pretty much all partner driven. In the best case scenario, a vendor might see four of the moments. They might come to your website, maybe they read an ebook, maybe they have a salesperson or a demo that comes in. That’s four outta 28 moments. [00:15:10] Jay McBain: The other 24 are done by partners. Yeah, in the worst case scenario and the majority scenario, you don’t see any of the moments. All 28 happen and you lose a deal without knowing there ever was a deal. So this is it. We need to partner in these moments and we need to inject partners into sales and marketing, like no time before, and this was the time to do it. [00:15:33] Jay McBain: And we got some feedback in the Salesforce state of sales report, which doesn’t involve any partnerships or, or. Channel Chiefs or anything else. This is 5,500 of the biggest CROs in the world that obviously use Salesforce. 89% of salespeople today use partners every day. For the 11% who don’t, 58% plan two within a year. [00:15:57] Jay McBain: If you add those two numbers together, that’s magically the 96% number. They recognize that every deal has partners in it. In 2024, last year, half of the salespeople in the world, every industry, every country. Miss their numbers. For the minority who made their numbers, 84 point percent pointed to partners as the reason why they made their numbers. [00:16:21] Jay McBain: It was the cheat code for sales, so that modern salesperson that knows how to orchestrate a deal, orchestrate the 28 moments with the seven partners and get to that final spot is the winning formula. HubSpot’s number in separate research was 84% in marketing. So we’re starting to see partners in here. We don’t have to shout from the mountaintops. [00:16:44] Jay McBain: These communities like ultimate Partner are working and we’re getting this to the highest levels in the board. And I’ll say that, you know, when 20 years from now half of the companies we know and love fail after we’re done writing the book and blaming the CEO for inventing the thing that ended up killing them, blaming the board for fiduciary responsibility and letting it happen. [00:17:06] Jay McBain: What are the other chapters of the book? And I think it’s all in one slide. We are in this platform economy and the. [00:17:31] Jay McBain: So your battery’s fine. Check, check, check, check. Alright, I’ll, I’ll just hold this in case, but the companies that execute on all five of these areas, well. Not only today become the trillion dollar valued companies, but they become the companies of tomorrow. These will be the fastest growing companies at every level. [00:17:50] Jay McBain: Not only running a platform business, but participating in other platforms. So this is how it breaks out, and there are people at very senior levels, at very big companies that have this now posted in the office of the CEO winning on integrations is everything. We just went through a demographic shift this year where 51% of our buyers are born after 1982. [00:18:15] Jay McBain: Millennials are the number one buyer of the $5 trillion. Their number one buying criteria is not service. Support your price, your brand reputation, it’s integrations. The buy a product, 80% is good as the next one if it works better in their environment. 79% of us won’t buy a car unless it has CarPlay or Android Auto. [00:18:34] Jay McBain: This is an integration world. The company with the most integrations win. Second, there are seven partners that surround the customer. Highly trusted partners. We’re talking, coaching the customer’s, kids soccer team, having a cottage together up at the lake. You know, best men, bate of honors at weddings type of relationships. [00:18:57] Jay McBain: You can’t maybe have all seven, but how does Microsoft beat AWS? They might have had two, three, or four of them saying nice things about them instead of the competition. Winning in service partnerships and channel partnerships changes by category. If you’re selling MarTech, only 10% of it today is resold, so you build more on service partnerships. [00:19:18] Jay McBain: If you’re in cybersecurity today, 91.6% of it is resold. Transacted through partners. So you build a lot of channel partnerships, plus the service partnerships, whatever the mix is in your category, you have to have two or three of those seven people. Saying nice things about you at every stage of the customer journey. [00:19:38] Jay McBain: Now move over to alliances. We have already built the platforms at the hyperscale level. We’ve built the platforms within SaaS, Salesforce, ServiceNow, Workday, Marketo, NetSuite, HubSpot. Every buyer has a set of platforms that they buy. We’ve now built them in cybersecurity this year out of 6,500 as high as cyber companies, the top five are starting to separate. [00:20:02] Jay McBain: We built it in distribution, which I’ll show in a minute. We’re building it in Telco. This is a platform economy and alliances win and you have alliances with your competitors ’cause you compete in the morning, but you’re best friends by the afternoon. Winning in other platforms is just as important as driving your own. [00:20:20] Jay McBain: And probably the most important part of this is go to market. That sales, that marketing, the 28 moments, the every 30 days forever become all a partner strategy. So there’s still CEOs out there that believe platform is a UI or UX on a bunch of disparate products and things you’ve acquired. There’s still CFOs out there that Think platform is a pricing model, a bundle model of just getting everything under one, you know, subscription price or consumption price. [00:20:51] Jay McBain: And it’s not, platforms are synonymous with partnerships. This is the way forward and there’s no conversation around ai. That doesn’t involve Nvidia over there, an open AI over here and a hyperscaler over there and a SaaS company over here. The seven layer stack wins every single time, and the companies that get this will be the ones that survive this cycle. [00:21:16] Jay McBain: Now, flipping over to marketplaces. So we had written research that, um, about five years ago that marketplaces were going to grow at 82% compounded. Yeah, probably one of the most accurate predictions we ever made, because it happened, we, we predicted that, uh, we were gonna get up to about $85 billion. Well, now we’ve extended that to 2030, so we’re gonna get up to $163 billion, and the thing that we’re watching is in green. [00:21:46] Jay McBain: If 96% of these deals are partner assisted in some way, how is the economics of partnering going to work? We predicted that 50% of deals by 2027. Would be partner funded in some way. Private offers multi-partner offers distributor sellers of record, and now that extends to 59% by 2030, the most senior leader of the biggest marketplace AWS, just said to us they’re gonna probably make these numbers on their own. [00:22:14] Jay McBain: And he asked what their two competitors are doing. So he’s telling us that we under called this. Now when you look at each of the press releases, and this is the AWS Billion Dollar Club. Every one of the companies on the left have issued a press release that they’re in the billion dollar club. Some of them are in the multi-billions, but I want you to double click on this press release. [00:22:35] Jay McBain: I’m quoted in here somewhere, but as CrowdStrike is building the marketplace at 91% compounded, they’re almost doubling their revenue every single year. They’re growing the partner funding, in this case, distributor funding by 3548%. Almost triple digit growth in marketplace is translating into almost quadruple digit growth in funding. [00:23:01] Jay McBain: And you see that over and over again as, as Splunk hit three, uh, billion dollars. The same. Salesforce hit $2 billion on AWS in Ulti, 18 months. They joined in October 20, 23, and 18 months later, they’re already at $2 billion. But now you’re seeing at Salesforce, which by the way. Grew up to $40 billion in revenue direct, almost not a nickel in resell. [00:23:28] Jay McBain: Made it really difficult for VARs and managed service providers to work with Salesforce because they couldn’t understand how to add services to something they didn’t book the revenue for. While $40 billion companies now seeing 70% of their deals come through partners. So this is just the world that we’re in. [00:23:44] Jay McBain: It doesn’t matter who you are and what industry you’re in, this takes place. But now we’re starting to see for the first time. Partners join the billion dollar club. So you wonder about partnering and all this funding and everything that’s working through Now you’re seeing press releases and companies that are redoing their LinkedIn branding about joining this illustrious club without a product to sell and all the services that wrap around it. [00:24:10] Jay McBain: So the opening session on Microsoft was interesting because there’s been a number of changes that Microsoft has done just in the last 30 days. One is they cut distribution by two thirds going from 180 distributors to 62. They cut out any small partner lower than a thousand dollars, and that doesn’t sound like a lot, but that’s over a hundred thousand partners that get deed tightening the long tail. [00:24:38] Jay McBain: They we’re the first to really put a global point system in place three years ago. They went to the new commerce experience. If you remember, all kinds of changes being led by. The biggest company for the channel. And so when we’re studying marketplaces, we’re not just studying the three hyperscalers, we’re studying what TD Cynic is doing with Stream One Ingram’s doing with Advant Advantage Aerosphere. [00:25:01] Jay McBain: Also, we’re watching what PAX eight, who by the way, is the 365 bestseller for Microsoft in the world. They are the cybersecurity leader for Microsoft in the world and the copilot. Leader in the world for Microsoft and Partner of the Year for Microsoft. So we’re watching what the cloud platforms are doing, watching what the Telco are doing, which is 25 cents out of every dollar, if you remember that pie chart, watching what the biggest resellers are converting themselves into. [00:25:30] Jay McBain: Vince just mentioned, you know, SHI in the changes there watching the managed services market and the leaders there, what they’re doing in terms of how this industry’s moving forward. By the way, managed services at $608 billion this year. Is one and a half times larger than the SaaS industry overall. [00:25:48] Jay McBain: It’s also one and a half times larger than all the hyperscalers combined. Oracle, Alibaba, IBM, all the way down. This is a massive market and it makes up 15 to 20 cents of every dollar the customer spend. We’re watching that industry hit a trillion dollars by the end of the decade, and we’re watching 150 different marketplace development platforms, the distribution of our industry, which today is 70.1% indirect. [00:26:13] Jay McBain: We’re starting to see that number, uh, solidify in terms of marketplaces as well. Watching distributors go from that linear warehouse in a bank to this orchestration model, watching some of the biggest players as the world comes around, platforms, it tightens around the place. So Caresoft, uh, from from here is the sixth biggest distributor in the world. [00:26:40] Jay McBain: Just shows you how big the. You know, biggest client in the world is that they serve. But understand that we’re publishing the distributor 500 list, but it’ll be the same thing. That little group in blue in the middle today, you know, drives almost two thirds of the market. So what happens in all this next stage in terms of where the dollars change hands. [00:27:07] Jay McBain: And the economics of partnering themselves are going through the most radical shift that we’ve seen ever. So back to the nineties, and, and for those of you that have been channel chiefs and running programs, we went to work every day. You know, everything’s on fire. We’re trying to check hundred boxes, trying to make our program 10% better than our competitors. [00:27:30] Jay McBain: Hey, we gotta fix our deal registration program today, and our incentives are outta whack or training programs or. You know, not where they need to be. Our certification, you know, this was the life of, uh, of a channel chief. Everybody thought we were just out drinking in the Caribbean with our best partners, but we were under the weight of this. [00:27:49] Jay McBain: But something interesting has happened is that we turned around and put the customer at the middle of our programs to say that those 28 moments in green before the sale are really, really important. And the seven partners who participate are really important. Understanding. The customer’s gonna buy a seven layer stack. [00:28:09] Jay McBain: They’re gonna buy it With these seven partners, the procurement stage is much different. The growth of marketplaces, the growth of direct in some of these areas, and then long term every 30 days forever in a managed service, implementations, integrations, how you upsell, cross-sell, enrich a deal changes. So how would you build a program that’s wrapped around the customer instead of the vendor? [00:28:35] Jay McBain: And we’re starting to hear our partners shout back to us. These are global surveys, big numbers, but over half of our partners, regardless of type, are selling consulting to their customer. Over half are designing architecting deals. A third of them are trying to be system integrators showing up at those implementation integration moments. [00:28:55] Jay McBain: Two thirds of them are doing managed services, but the shocking one here is 44% of our partners, regardless of type, are coding. They’re building agents and they’re out helping their customer at that level. So this is the modern partner that says, don’t typecast me. You may have thought of me in your program. [00:29:14] Jay McBain: You might have me slotted as a var. Well, I do 3.2 things, and if I don’t get access to those resources, if you don’t walk me to that room, I’m not gonna do them with you. You may have me as a managed service provider that’s only in the morning. By the afternoon I’m coding, and by the next morning I’m implementing and consulting. [00:29:33] Jay McBain: So again, a partner’s not a partner. That Venn diagram is a very loose one now, as every partner on there is doing 3.2 different business models. And again, they’re telling us for 43 years, they said, I want more leads this year it changed. For the first time, I want to be recognized and incentivized as more than just a cash register for you. [00:29:57] Jay McBain: I want you to recognize when I’m consulting, when I’m designing, when you’re winning deals, because of my wonderful services, by the way, we asked the follow up question, well, where should we spend our money with you? And they overwhelmingly say, in the consulting stage, you win and lose deals. Not at moment 28. [00:30:18] Jay McBain: We’re not buying a pack of gum at the gas station. This is a considered purchase. You win deals from moment 12 through 16 and I’m gonna show you a picture of that later, and they say, you better be spending your money there, or you’re not gonna win your fair share or more than your fair share of deals. [00:30:36] Jay McBain: The shocking thing about this is that Microsoft, when they went to the point system, lifted two thirds of all the money, tens of billions of dollars, and put it post-sale, and we were all scratching our heads going. Well, if the partners are asking for it there, and it seems like to beat your biggest competitors, you want to win there. [00:30:54] Jay McBain: Why would you spend the money on renewal? Well, they went to Wall Street and Goldman Sachs and the people who lift trillions of dollars of pension funds and said, if we renew deals at 108%, we become a cash machine for you. And we think that’s more valuable than a company coming out with a new cell phone in September and selling a lot of them by Christmas every year. [00:31:18] Jay McBain: The industry. And by the way, wall Street responded, Microsoft has been more valuable than Apple since. So we talk in this now multiplier language, and these are reports that we write, uh, at AMIA at canals. But talking about the partner opportunity in that customer cycle, the $6 and 40 cents you can make for every dollar of consumption, or the $7 and 5 cents you can make the $8 and 45 cents you can make. [00:31:46] Jay McBain: There’s over 24 companies speaking at this level now, and guess what? It’s not just cloud or software companies. Hardware companies are starting to speak in this language, and on January 25th, Cisco, you know, probably second to Microsoft in terms of trust built with the channel globally is moving to a full point system. [00:32:09] Jay McBain: So these are the changes that happen fast. But your QBR with your partners now less about drinking beers at the hotel lobby bar and talking dollar by dollar where these opportunities are. So if you’re doing 3.2 of these things, let’s build out a, uh, a play where you can make $3 for every dollar that we make. [00:32:28] Jay McBain: And you make that profitably. You make it in sticky, highly retained business, and that’s the model. ’cause if you make $3 for every dollar. We make, you’re gonna win Partner of the year, and if you win partner of the year, that piece of glass that you win on stage, by the time you get back to your table, you’re gonna have three offers to buy your business. [00:32:51] Jay McBain: CDW just bought a w. S’s Partner of the Year. Insight bought Google’s eight time partner of the year. Presidio bought ServiceNow’s, partner of the year over and over and over again. So I’m at Octane, I’m at CrowdStrike, I’m at all these events in Vegas every week. I’m watching these partners of the year. [00:33:05] Jay McBain: And I’m watching as the big resellers. I’m watching as the GSIs and the m and a folks are surrounding their table after, and they’re selling their businesses for SaaS level valuations. Not the one-to-one service valuation. They’re getting multiples because this is the new future of our industry. This is platform economics. [00:33:25] Jay McBain: This is winning and platforms for partners. Now, like Vince, I spent 20 minutes without talking about ai, but we have to talk about ai. So the next 20 years as it plays out is gonna play out in phases. And the first thing you know to get it out of the way. The first two years since that March of 23, has been underwhelming, to say the least. [00:33:47] Jay McBain: It’s been disappointing. All the companies that should have won the biggest in AI have been the most disappointing. It’s underperformed the s and p by a considerable amount in terms of where we are. And it goes back to this. We always overestimate the first two years, but we underestimate the first 10. [00:34:07] Jay McBain: If you wanna be the point in time person and go look at that 1983 PC or the 1995 internet or that 2007 iPhone or that whatever point in time you wanna look at, or if you want to talk about hallucinations or where chat chip ET version five is version, as opposed to where it’s going to be as it improves every six months here on in. [00:34:30] Jay McBain: But the fact of the matter is, it’s been a consumer trend. Nvidia got to be the most valuable company in the world. OpenAI was the first company to 2 billion users, uh, in that amount of speed. It’s the fastest growing product ever in history, and it’s been a consumer win this trillions of dollars to get it thrown around in the press releases. [00:34:49] Jay McBain: They’re going out every day, you know, open ai, signing up somebody new or Nvidia, investing in somebody new almost every single day in hundreds of billions of dollars. It is all happening really on the consumer side. So we got a little bit worried and said, is that 96% of surround gonna work in ag agentic ai? [00:35:10] Jay McBain: So we went and asked, and the good news is 88% of end customers are using partners to work through their ag agentic strategy. Even though they’re moving slow, they’re actually using partners. But what’s interesting from a partner perspective, and this is new research that out till 2030. This is the number one services opportunity in the entire tech or telco industry. [00:35:34] Jay McBain: 35.3% compounded growth ending at $267 billion in services. Companies are rebuilding themselves, building out practices, and getting on this train and figuring out which vendors they should hook their caboose to as those trains leave the station. But it kind of plays out like this. So in the next three to five years, we’re in this generative, moving into agentic phase. [00:36:01] Jay McBain: Every partner thinks internally first, the sales and marketing. They’re thinking about their invoicing and billing. They’re thinking about their service tickets. They’re thinking about creating a business that’s 10% better than their competitors, taking that knowledge into their customers and drive in business. [00:36:17] Jay McBain: But we understand that ag agentic AI, as it’s going to play out is not a product. A couple of years ago, we thought maybe a copilot or an agent force or something was going to be the product that everybody needed to buy, and it’s not a product, it’s gonna show up as a feature. So you go back in the history of feature ads and it’s gonna show up in software. [00:36:38] Jay McBain: So if you’re calling in SMB, maybe you’re calling on a restaurant. The restaurant isn’t gonna call OpenAI or call Microsoft or call Nvidia directly. They’re running their restaurant. And they may have chosen a platform like Toast Square, Clover, whatever iPads people are running around with, runs on a platform that does everything in their business, does staffing, does food ordering, works with Uber Eats, does everything end to end? [00:37:08] Jay McBain: They’re gonna wait to one of those platforms, dries out agent AI for them, and can run the restaurant more effectively, less human capital and more consistently, but they wait for the SaaS platform as you get larger. A hundred, 150 people. You have vice presidents. Each of those vice presidents already have a SaaS stack. [00:37:28] Jay McBain: I talked about Salesforce, ServiceNow, Workday, et cetera. They’ve already built that seven layer model and in some cases it’s 70 layers. But the fact is, is they’re gonna wait for those SaaS layers to deliver ag agentic to them. So this is how it’s gonna play out for the next three and a half, three to five years. [00:37:45] Jay McBain: And partners are realizing that many of them were slow to pick up SaaS ’cause they didn’t resell it. Well now to win in this next three to half, three to five years, you’re gonna have to play in this environment. When you start looking out from here, the next generation, you know, kind of five through 15 years gets interesting in more of a physical sense. [00:38:06] Jay McBain: Where I was yesterday talking about every IOT device that now is internet access, starts to get access to large language models. Every little sensor, every camera, everything that’s out there starts to get smart. But there’s a point. The first trillionaire, I believe, will be created here. Elon’s already halfway there. [00:38:24] Jay McBain: Um, but when Bill Gates thought there was gonna be a PC in every home, and IBM thought they were gonna sell 10,000 to hobbyists, that created the richest person in the world for 20 years, there will be a humanoid in every home. There’s gonna be a point in time that you’re out having drinks with your friends, and somebody’s gonna say, the early adopter of your friends is gonna say. [00:38:46] Jay McBain: I haven’t done the dishes in six weeks. I haven’t done the laundry. I haven’t made my bed. I haven’t mowed the lawn. When they say that, you’re gonna say, well, how? And they’re gonna say, well, this year I didn’t buy a new car, but I went to the car dealership and I bought this. So we’re very close to the dexterity needed. [00:39:05] Jay McBain: We’ve got the large language models. Now. The chat, GPT version 10 by then is going to make an insane, and every house is gonna have one of the. [00:39:17] Jay McBain: This is the promise of ai. It’s not humanoid robots, it’s not agents. It’s this. 99% of the world’s business data has not been trained or tuned into models yet. Again, this is the slow moving business. If you want to think about the 99% of business data, every flight we’ve all taken in this room sits on a saber system that was put in place in 1964. [00:39:43] Jay McBain: Every banking transaction, we’ve all made, every withdrawal, every deposit sits on an IBM mainframe put in place in the sixties or seventies. 83% of this data sits in cold storage at the edge. It’s not ready to be moved. It’s not cleansed, it’s not, um, indexed. It’s not in any format or sitting on any infrastructure that a large language model will be able to gobble up the data. [00:40:10] Jay McBain: None of the workflows, none of the programming on top of that data is yet ready. So this is your 10 to 20 year arc of this era that chat bot today when they cancel your flight is cute. It’s empathetic, it feels bad for you, or at least it seems to, but it can’t do anything. It can’t book you the Marriott and get you an Uber and then a 5:00 AM flight the next morning. [00:40:34] Jay McBain: It can’t do any of that. But more importantly, it doesn’t know who you are. I’ve got 53 years of flights under my belt and they, I’m the person that get me within six hours of my kids and get me a one-way Hertz rental. You know, if there’s bad weather in Miami, get me to Tampa, get me a Hertz, I’m driving home, I’m gonna make it home. [00:40:56] Jay McBain: I’m not the 5:00 AM get me a hotel person. They would know that if they picked up the flights that I’ve taken in the past. Each of us are different. When you get access to the business data and you become ag agentic, everything changes. Every industry changes because of this around the customers. When you ask about this 35% growth, working on that data, working in traditional consulting and design and implementation, working in the $7 trillion of infrastructure, storage, compute, networking, that’s gonna be around, this is a massive opportunity. [00:41:30] Jay McBain: Services are gonna continue to outgrow products. Probably for the next five to 10 years because of this, and I’m gonna finish here. So we talked a lot about quantifying names, faces, places, and I think where we failed the most as ultimate partners is underneath the tam, which every one of our CEOs knows to the decimal point underneath the TAM that our board thinks they’re chasing. [00:41:59] Jay McBain: We’ve done a very poor job. Of talking about the available markets and obtainable markets underneath it, we, we’ve shown them theory. We’ve shown them a bunch of, you know, really smart stuff, and PowerPoint slides up the wazoo, but we’ve never quantified it for them. If they wanna win, if they want to get access, if they want to double their pipeline, triple their pipeline, if they wanna start winning more deals, if they wanna win deals that are three times larger, they close two times faster. [00:42:31] Jay McBain: And they renew 15% larger. They have to get into the available and obtainable markets. So just in the last couple weeks I spoke at Cribble, I spoke at Octane, I spoke at CrowdStrike Falcon. All three of those companies at the CEO level, main stage use those exact three numbers, three x, two x, 15%. That’s the language of platforms, and they’re investing millions and millions and millions of dollars on teams. [00:42:59] Jay McBain: To go build out the Sam Andal in name spaces and places. So you’ve heard me talk about these 28 moments a lot. They’re the ones that you spend when you buy a car. Some people spend one moment and they drive to the Cadillac dealership. ’cause Larry’s been, you know, taking care of the family for 50 years. [00:43:18] Jay McBain: Some people spend 50 moments like I do, watching every YouTube video and every, you know, thing on the internet. I clear the internet cover to cover. But the fact is, is every deal averages around these 28 moments. Your customer, there’s 13 members of the buying committee today. There’s seven partners and they’re buying seven things. [00:43:37] Jay McBain: There’s 27 things orchestrating inside these 28 moments. And where and how they all take place is a story of partnering. So a couple of years ago, canals. Latin for channel was acquired by amia, which is a part of Informa Tech Target, which is majority owned by Informa. All that being said, there’s hundreds of magazines that we have. [00:44:00] Jay McBain: There’s hundreds of events that we run. If somebody’s buying cybersecurity, they probably went to Black Hat or they probably went to GI Tech. One of these events we run, or one of the magazines. So we pick up these signals, these buyer intent signals as a company. Why did they wanna, um, buy a, uh, a Canals, which was a, you know, a small analyst firm around channels? [00:44:22] Jay McBain: They understood this as well. The 28 moments look a lot like this when marketers and salespeople are busy filling in the spots of every deal. And by the way, this is a real deal. AstraZeneca came in to spend millions of dollars on ASAP transformation, and you can start to see as the customer got smart. [00:44:45] Jay McBain: The eBooks, they read the podcasts, they listened to the events they went to. You start to see how this played out over the long term. But the thing we’ve never had in our industry is the light blue boxes. This deal was won and lost in December. In this particular case, NTT software won and Yash came in and sold the customer five projects. [00:45:07] Jay McBain: The millions of dollars that were going to be spent were solved here. The design and architecture work was all done here. A couple of ISVs You see in light blue came in right at the end, deal was closed in April. You see the six month cycle. But what if you could fill in every one of the 28 boxes in every single customer prospect that your sales and marketing team have? [00:45:30] Jay McBain: But here’s the brilliance of this. Those light blue boxes didn’t win the deals there. They won the deals months before that. So when NTT and Software one walked into this deal. They probably won the deal back in October and they had to go through the redlining. They had to go through the contracting, they had to go through all the stuff and the Gantt chart to get started. [00:45:54] Jay McBain: But while your CMO is getting all excited about somebody reading an ebook and triggering an MQL that the sales team doesn’t want, ’cause it’s not qualified, it’s not sales qualified, you walk in and say, no, no. This is a multimillion deal, dollar deal. It’s AstraZeneca. I know the five partners that are coming in in December to solidify the seven layers, and you’re walking in at the same time as the CMOs bragging about an ebook. [00:46:21] Jay McBain: This changes everything. If we could get to this level of data about every dollar of our tam, we not only outgrow our competitors, we become the platforms of the next generation. Partnering and ultimate partnering is all here. And this is what we’re doing in this room. This is what we’re doing over these couple of days, and this is what, uh, the mission that Vince is leading. [00:46:43] Jay McBain: Thank you so much. [00:46:47] Vince Menzione: Woo. Day in the house. Good to see you my friend. Good to see you. Oh, we’re gonna spend a couple minutes. Um, I’m put you in the second seat. We’re gonna put, we’re gonna make it sit fireside for a minute. Uh, that was intense. It was pretty incredible actually, Jay. And so I’m, I think I wanna open it up ’cause we only have a few minutes just to, any questions? [00:47:06] Vince Menzione: I’m sure people are just digesting. We already have one up here. See, [00:47:09] Question: Jay knows I’m [00:47:10] Vince Menzione: a question. I love it. We, I don’t think we have any I can grab a mic, a roving mic. I could be a roving mic person. Hold on. We can do this. This is not on. [00:47:25] Vince Menzione: Test, test. Yes it is. Yeah. [00:47:26] Question: Theresa Carriol dared me to ask a question and I say, you don’t have to dare me. You know, I’m going to Anyway. Um, so Jay, of the point of view that with all of the new AI players that strategic alliances is again having a moment, and I was curious your point of view on what you’re seeing around this emergence and trend of strategic alliances and strategic alliance management. [00:47:52] Question: As compared to channel management. And what are you seeing in terms of large vendors like AWS investing in that strategic alliance role versus that channel role training, enablement, measurement, all that good stuff? [00:48:06] Jay McBain: Yeah, it’s, it’s a great question. So when I told the story about toast at the restaurant or Square or Clover, they’re not call, they’re not gonna call open AI or Nvidia themselves either. [00:48:17] Jay McBain: When you look out at the 250,000 ISVs. That make up this AI stack, there is the layers that happen there. So the Alliance with AWS, the alliance they have with Microsoft or Google is going to be how they generate agent AI in their platforms. So when I talk about a seven layer stack, the average deal being seven layers, AI is gonna drive this to nine, and then 11, then probably 13. [00:48:44] Jay McBain: So in terms of how alliances work, I had it up there as one of the five core strategies, and I think it’s pretty even. You can have the best alliances in the world, but if the seven partners trusted by the customer don’t know what that alliance is and the benefits to the customer and never mention it, it’s all for Naugh. [00:49:00] Jay McBain: If you’re go-to market, you’re co-selling, your co-marketing strategies are not built around that alliance. It’s all for naught. If the integration and the co-innovation, the co-development, the all the co-creation work that’s done inside these alliances isn’t translated to customer outcomes, it’s all for naugh. [00:49:17] Jay McBain: These are all five parallel swim lanes. All five are absolutely critically needed. And I think they’re all five pretty equally weighted in terms of needing each other. Yes. To be successful in the era of platforms. Yeah. [00:49:32] Vince Menzione: And the problem is they’re all stove pipe today. If, if at all. Yeah. Maintained, right. [00:49:36] Vince Menzione: Alliances is an example. Channels and other example. They don’t talk to one another. Judge any, we’ve got a mic up here if anybody else has. Yep. We have some questions here, Jacqueline. [00:49:51] Question: So when we’re developing our channel programs, any advice on, you know, what’s the shift that we should make six months from now, a year from now? The historical has been bronze, silver, gold, right? And you’ve got your deal registration, but what’s the future look like? [00:50:05] Jay McBain: Yeah, so I mean, the programs are, are changing to, to the point where the customer should be in the middle and realizing the seven partners you need to win the deal. [00:50:15] Jay McBain: And depending on what category of product you’re in, security, how much you rely on resell, 91.6%. You know, the channel partners are gonna be critical where the customer spends the money. And if you’re adding friction to that process, you’re adding friction in terms of your growth. So you know, if you’re in cybersecurity, you have to have a pretty wide open reseller model. [00:50:39] Jay McBain: You have to have a wide open distribution model, and you have to make sure you’re there at that point of sale. While at the same time, considering the other six partners at moment 12 who are in either saying nice things about you or not, the customer might even be starting with you. ’cause there is actually one thing that I didn’t mention when I showed the 28 moments filled in. [00:51:00] Jay McBain: You’ll notice that the customer went to AWS twice direct. AWS lost the deal. Microsoft won the deal software. One is Microsoft’s biggest reseller in the world. They just acquired crayon. NTT who, who loves both had their Microsoft team go in. [00:51:18] Question: Mm. [00:51:19] Jay McBain: So I think that they went to AWS thinking it was A-W-S-S-A-P, you know, kind of starting this seven layer stack. [00:51:25] Jay McBain: I think they finished those, you know, critical moments in the middle looking at it. And then they went back to AWS kind of going probably WWTF. Yeah. What we thought was happening isn’t actually the outcome that was painted by our most trusted people. So, you know, to answer your question, listen to your partners. [00:51:43] Jay McBain: They want to be recognized for the other things they’re doing. You can’t be spending a hundred percent of the dollars at the point of sale. You gotta have a point of system that recognizes the point of sale, maybe even gold, silver, bronze, but recognizing that you’re paying for these other moments as well. [00:51:57] Jay McBain: Paying for alliances, paying for integrations and everything else, uh, in the cyber stack. And, um, you know, recognizing also the top 1000. So if I took your tam. And I overlaid those thousand logos. I would be walking into 2026 the best I could of showing my company logo by logo, where 80% of our TAM sits as wallet share, not by revenue. [00:52:25] Jay McBain: Remember, a million dollar partner is not a million dollar partner. One of them sells 1.2 million in our category. We should buy them a baseball cap and have ’em sit in the front row of our event. One of them sells $10 million and only sells our stuff if the customer asks. So my company should be looking at that $9 million opportunity and making sure my programs are writing the checks and my coverage. [00:52:48] Jay McBain: My capacity and capability planning is getting obsessed over that $9 million. My farmers can go over there, my hunters can go over here, and I should be submitting a list of a thousand sorted in descending order of opportunity. Of where my company can write program dollars into. [00:53:07] Vince Menzione: Great answer. All right. I, I do wanna be cognizant of time and the, all the other sessions we have. [00:53:14] Vince Menzione: So we’ll just take one other question if there are any here and if not, we’ll let I know. Jay, you’re gonna be mingling around for a little while before your flight. I’m [00:53:21] Jay McBain: here the whole day. [00:53:22] Vince Menzione: You, you’re the whole day. I see that Jay’s here the whole day. So if you have any other questions and, and, uh, sharing the deck is that. [00:53:29] Vince Menzione: Yep. Alright. We have permission to share the deck with the each of you as well. [00:53:34] Jay McBain: Alright, well thank you very much everyone. Jay. Great to have you.

Dave's guest this week is Matt Krueger, SVP of Digital Commerce & Marketplaces at Buffalo Games, home to some of the most beloved puzzles and games in North America.Matt shares how he's helping bring a modern, data-driven approach to a classic category — from keeping content fresh across thousands of SKUs to using AI and creative experimentation to stay ahead of platform changes.He and Dave dig into how Buffalo Games balances storytelling with analytics, why creative inspiration sometimes comes from outside your own category, and what it takes to keep a “low-velocity” product exciting on the digital shelf.Listen for an inside look at how digital strategy, content innovation, and AI are reshaping the puzzle aisle.Connect with Matt on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

How difficult will it be to train and build an AI Agent that has expertise in a given domain? Will it happen in the next year, or 3 years or 10 years? And who will benefit in the marketplace from his evolution? SHOW: 984SHOW TRANSCRIPT: The Cloudcast #984 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[Mailtrap] Try Mailtrap for free[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTESOpenAI looks to train their models to replace junior bankersWHAT WOULD BE THE STAGES OF AN EXPERT AGENT?Train it on a set of standard knowledge (e.g. Masters of Accounting, Auditing, International Tax)Train it on a set of well-defined case studies, to provide industry contextTrain it on a set of adjacent case studies and other domains (business, law, specific industries)How to train corner cases?How to train gray areas like ethics, morality, or cost-benefit analysis? Who is motivated to train these experts? What would the cost of these experts be? Can it be similar to a human, or need to be a fraction, or a premium? Is there a way to build memory (e.g. experience) without disclosing client information? Is there a way to build shareable knowledge between agents for reinforcement training/learning?FEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

It's been nearly a decade since the last evolution of the PaaS platform, but AI has the potential to reshape and evolve this value concept. Let's explore that's possible. SHOW: 982SHOW TRANSCRIPT: The Cloudcast #982 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[Mailtrap] Try Mailtrap for free[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTESVercel v0Building Web Apps with just English and AI (Acquired podcast, Feb 2025)Vercel on The Cloudcast (2024)Vercel on The Cloudcast (2021)8 tools to build your own PaaS (2025)IS PAAS READY TO TAKE THE NEXT STEP? Where could PaaS evolve to now?Can new PaaS services abstract the developer, and just focus on business logic and business ideas? What languages or design patterns would be mandated? (web only, mobile only, web + mobile? )Can we template “best practices” enough to be reliable?Can we template compliances needed to handle financial transactions, customer data, etc.?Can troubleshooting become an automated service?Where was PaaS in the past? (Heroku, Google AppEngine, Cloud Foundry, Kubernetes)Language specificCloud specificAbstracting the infrastructure and securityFEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

Marketplaces look different in the digital age and are controlled by a few large companies with immense economic and cultural power. Co-host Nicol Turner Lee is joined by legal scholar and tech expert, Tim Wu, to discuss his new book, “The Age of Extraction” and the future of these platforms. Hosted on Acast. See acast.com/privacy for more information.

Which business model should you start? Get Andrew's cheat sheet with his full ranking and real profit margins here: https://clickhubspot.com/dge Episode 762: What's the best business to start in 2026? Agencies, SaaS, Restaurants, Real Estate, Marketplaces. Angel Investing; Andrew Wilkinson has played every game. He built 38 companies, lost $10 million, and still ended up with a $300 million portfolio. This week, @shaanpuri spoke with him about: the best and worst business models to win in 2026 starting Tiny with just $4M (now $250M) the truth behind the Twitter hate on Tiny's stock why buying companies beats building them His is not a redemption story. It is the unapologetic reality of building, failing, and getting back up. — Show Notes: (0:00) Intro (3:06) MLM (4:28) Freelancer (5:07) Agency (9:33) SaaS (14:48) Restaurant  (17:03) Marketplace (19:43) Short Term Rentals (20:52) Content Creator (23:06) Real Estate (26:16) Fund Management  (35:21) Local Services (36:36) Investing (38:12) Sweaty Startup (43:15) Tiny stock performance (52:20) The courage to be disliked (1:10:21) Inputs v outputs — Links: • Tiny - https://tiny.com/  • Never Enough - https://www.neverenough.com/  • Serato - https://serato.com/  • Rekordbox - https://rekordbox.com • Pershing Square Holdings - https://pershingsquareholdings.com/  • Invest Like The Best - https://www.youtube.com/@ILTB_Podcast  • The Courage To Be Disliked - https://tinyurl.com/5fk3sa79  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

In Episode 5 of Dialed In, Tim and Zach announce Collected's public launch with account sign-ups live—a milestone that signals more than just shipping product. It's about rewriting the rules of the watch market. They dive into how Collected flips the traditional dealer/collector dynamic into a better ecosystem, why the new analytics dashboard, CRM, and transaction tools were designed specifically for this industry, and how the vision of infinite marketplaces unlocks wholesale, retail, and private sales on a single system. From fintech-level security to a roadmap that includes wholesale networks, auctions, and mobile tools that make running a watch business more fun than spreadsheets—this is the operating system the trade has been waiting for.

In the Asia Pacific and Japan (APJ) region, a burgeoning set of threat actors is emerging with a different language set, distinct tools, and an ecosystem where they interact with adversaries across the threat landscape. The CrowdStrike 2025 APJ eCrime Landscape Report explores the trends and issues facing organizations operating in this part of the world. For example, criminal groups in APJ are focused on opportunistic big game hunting and primarily target organizations in manufacturing, technology, industrials and engineering, financial services, and professional services. The sale of phishing kits is popular, with some going for up to $1 million. These threat actors prefer phishing, spam campaigns, and remote access toolkits to enable their operations. And they often find them on thriving Chinese-language marketplaces, which enable the sale of illicit services. While Eastern Europe is typically known as a hotbed of eCrime activity, the APJ region is one to watch. Tune in to hear Adam and Cristian discuss the key adversaries operating in the region, the threats that stand out to them, and how defenders can stay safe. Read the report: 2025 APJ eCrime Landscape Report Watch on YouTube: https://youtu.be/97javj3hmAA

In this OmniTalk Retail Fast Five episode, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, hosts Chris Walton and Anne Mezzenga are joined by Alvarez & Marsal's Lisa Collier and Manola Soler to separate retail fact from fiction across five major headlines transforming the industry. From Walmart's groundbreaking partnership with ChatGPT to Ulta's curated marketplace launch, autonomous deliveries via Waymo, and the future of luxury retail, this episode covers it all. Plus, former Walmart EVP Marybeth Hays stops by for Five Insightful Minutes on how merchandising is evolving with AI, real-time shelf intelligence, and cross-functional collaboration.

Sua marca própria não decola? Os fundadores do Brand Legacy, Carol Viudes e Dom Barros, revelam o método que os fez escalar 14 marcas para um faturamento de R$ 1 bilhão. Descubra os erros clássicos que te impedem de crescer e o passo a passo para escalar com velocidade e lucro.Capítulos do Episódio:00:00 - O Beabá Para Escalar uma Marca Própria 04:08 - A Jornada de Dom e Carol: Do Zero ao Faturamento Milionário 11:10 - Os Pilares de uma Marca Própria de Sucesso 15:23 - O Segredo da Escala: A Marca Como um Sistema Interligado 22:28 - Os Erros Clássicos que Impedem Sua Marca de Crescer 28:02 - A Fórmula da Catástrofe: Investir Sem Ter o Domínio do Setor 36:20 - O Ciclo de Vida de uma Marca e a Importância do Conhecimento 42:53 - O Futuro do E-commerce: Personalização, LTV e Marketplaces 49:33 - O Conselho Para Quem Quer Começar (e Para Quem Quer Escalar) 58:54 - Perguntas da Plateia: Propósito, Dinheiro e Empreender em Casal 1:08:33 - A Mensagem Final: O Caminho Para Construir um Legado

Diving into the evolving landscape of the partner ecosystem, the discussion centers around three major forces shaping the industry by 2030. First, cloud marketplaces are projected to reach $163 billion in transactions, with nearly 60% of that being partner-led. This shift signifies a redefinition of partner value in the marketplace era, moving beyond traditional procurement methods. Second, the rise of AI services is highlighted, with a projected $267 billion opportunity by 2030, growing at an impressive 35% CAGR. This transition emphasizes the importance of packaging, governance, and delivering measurable outcomes rather than merely developing AI technologies.The conversation also delves into the critical role of cybersecurity as a services multiplier, with a study indicating that for every dollar spent on the CrowdStrike Falcon platform, partners can generate over $7 in services revenue. This statistic underscores the potential for partners to leverage cybersecurity solutions to enhance their service offerings. Jay McBain, Chief Analyst at Omdia, provides insights into how these trends impact channel partners, vendors, and the future of IT services, emphasizing the need for partners to adapt to these changes. As the discussion progresses, the challenges and opportunities for partners in the AI landscape are examined. The conversation points out that while AI is becoming a feature rather than a standalone product, partners must engage with business leaders across various departments to capitalize on the growing demand for AI-driven solutions. The importance of understanding customer needs and aligning services accordingly is stressed, as partners risk being sidelined by larger system integrators and management consultants if they do not adapt.Finally, the dialogue touches on the changing economics of partnering, particularly in light of recent shifts by major vendors like Microsoft and Cisco, which are cutting back on their partner networks. This consolidation raises questions about how partners can continue to thrive in a landscape where margins are shrinking. The emphasis is placed on the necessity for partners to rethink their business models, focusing on delivering high-value services and leveraging the opportunities presented by AI and cybersecurity to ensure sustainable growth in the future. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Following the conversion of the city's new Beef Market into a dormitory in the autumn of 1793, the business of vending fresh provisions in Charleston meandered across the urban landscape for more than a decade. The older marketplaces in Tradd and Queen Streets absorbed most of the central-city commerce, while residents of peripheral neighborhoods briefly patronized forgotten smaller markets on South Bay and the east end of Calhoun Street.

Send us a textIn this high-energy episode of the Joey Pinz Discipline Conversations podcast, Joey sits down with Ryan Walsh, founding executive of Pax8 and chair of the GTIA Member Champions, to talk teamwork, technology, and transformation.