SubscribeMe Online Courses, Membership Sites, Content Marketing and Digital Marketing

I explore a very powerful strategy called 4DX, The 4 Disciplines of Execution, that will help you turn your goals from a fancy todo list item, into reality. And this strategy works not just for business goals, but also for personal goals. You may have heard of the phrase "Work ON your business, not IN your business". And I'm sure you understand what that generally means as a concept. But do we REALLY understand what that means when it comes to execution? What are the actual, nitty-gritty details that help you work ON your business and not IN your business? 4DX is the acronym for The 4 Disciplines of Execution, which is a systematic approach to achieving your most important goals. It was developed by Sean Covey, Chris McChesney, and Jim Huling, and it has been successfully used by hundreds of thousands of individuals, teams, and organizations worldwide. Listen to the rest of the show on your favorite podcast app or at https://SubscribeMe.fm. Or search "subscribeme.fm" as one word in your favorite podcast app.

I lived in New York for 10 years, from 2000 to 2010. And I worked in New York City for a good part of those 10 years. And while working in the city, I occasionally had to go to offsite meetings in a different part of the city, I went to office parties after work, got together with friends and colleagues for a couple of drinks on Fridays, I went to some entrepreneur and tech meetups, I even spoke at a couple of those meetups, and every single time, after the evening ended, I dreaded one thing and one thing only: Trying to get a cab to go back to Grand Central station, from where I would then take the Metro to go back to Ossining, where I lived at the time. If you've ever lived or worked in a crowded city like New York city, you know how ridiculously hard it was as recently as barely 10 years ago to get a cab. And if it was rush hour, just fuhgeddaboudit. Also, around 8 or 9 PM when people were exiting concerts and sports events and parties, it was darn near impossible to get a yellow cab, because every single cab was either already taken, or they were not available, and if they were available, you were probably competing with 20 other people all spread out on the street, all with their arms extended, trying to get the attention of the lone cab with the light at the top. And then it came down to who the cab driver saw first, and it always felt like people who looked more wall-streety, more attractive, with formal or fancy clothes, somehow always seemed to get the cab ahead of me. And this was a problem literally every day, for literally tens of thousands of people who were at a party or meeting or event, or simply were too tired to take the subway. And I can guarantee you, 99% of them, at some point, wished so badly that they could press a button on their phone and get a cab. Guess what? Someone did make it happen. And it was called... Subscribe and listen to the show on your favorite podcast app or at https://SubscribeMe.fm Podcast episode brought to you by https://S3MediaVault.com 

In this episode: Proof, Intrigue & Suspense, Cliffhangers, WHAT but not HOW There is a lot we can learn from Hollywood. Especially about what NOT to do. This series is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood. So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation. Listen to the show at https://SubscribeMe.fm  Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days: https://OneDayOneTime.com

In part 2 of this series, I talk about creating a network, building a team, and to practice or not to practice. There is a lot we can learn from Hollywood. Especially about what NOT to do. This episode is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood. So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

There is a lot we can learn from Hollywood. Especially about what NOT to do. But this episode is about learning Business secrets, Marketing secrets, and even Content Creation secrets, from Hollywood. So let's see the best things we can take away from Hollywood and apply them to Business, Marketing, and Content Creation. Listen to the show for the rest at https://SubscribeMe.fm . Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days: https://OneDayOneTime.com 

I've talked and written about what I call "Start With The Last Thing First". E.g., when it comes to creating your offer, start with the last thing first - your sales page. And within that, start with the last thing first - the pricing table. Start with the end goal and work your way backward. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days: https://OneDayOneTime.com

I have an acronym for Urgency Scarcity and Exclusivity: USE. You've got to use USE in all of your offers. Every offer should end in a call to action (CTA) – like “Buy this”, “Click here”, “Sign up” or “Call us”. But a CTA alone isn't always enough to get your audience to take action. There needs to be some additional motivation to get them to take action now. Without that added motivation, your offer will probably get set aside for “I'll get back to this later”. And “later” usually means “never”, because you may not get another chance to get them back to your website. Listen to the show for the rest at https://SubscribeMe.fm  Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

What most people will do after they finish writing a Kindle book, is they'll promote it for a little bit, and then they'll move on to their next book or digital product. Instead, I recommend you go deeper into your book. Listen to the show for the rest at https://SubscribeMe.fm  or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days: https://OneDayOneTime.com 

The reason why I had the biggest book launch of my life, was because it was all about The Offer. The offer is not just the product and not just a short landing page with a few bullet points about the product and a buy button. As legendary Harvard Business School Professor, Theodore Levitt once said, “People don't want to buy a quarter-inch drill – they want a quarter-inch hole.” Check out my 8th book at https://DogpooBook.com Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Also, you can now download my premium Kindle book for free (as a PDF) for the next couple of days, at https://OneDayOneTime.com

I recently launched my 8th book, titled Dogpoo & Dosaa: 67 Proven & Implementable Truths, Tactics & Hacks To Create Better Content, Promote Your Products, Grow Your Audience and Make More Sales. And here are some of the lessons learned and takeaways from the launch. Check out the book at https://DogpooBook.com Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by S3MediaVault.com - S3 Audio & Video Player & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/

I frequently encounter entrepreneurs and digital creators online who spend a lot of time creating an elaborate online course, spend months, even a year or more creating a course or an entire digital library, working on the content, setting up the membership site, hiring a copywriter to write the copy for the sales page, lining up affiliate partners to help them with the promotion, setting up a bunch of Facebook ads, priming their list. And then they launch it to their list and then... crickets. I talk about how you can avoid that situation. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://DogpooBook.com

I've had a lot of people ask me, or ask online in various groups and forums, the following questions: How long should your sales page be? How long should your podcast be? How long should your blog post be? How long should your webinar be? I have one simple answer to this: No such thing as too long, only too boring. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - S3 Video Player and Audio Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/

Attention surplus, attention deficit, Seth Godin, Neuro Linguistic Programming (NLP), Pattern Interrupt, Roy H. Williams (Wizard of Ads), and a lot more in today's episode. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront.

"Sounding Natural" comes with Practice. "We talkin' 'bout practice" - Allen Iverson How much prep goes into Saturday Night Live Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Listen to the rest of the show on your favorite podcast app or at https://SubscribeMe.fm Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/

What does it mean to host your podcast on WordPress? Should you host your podcast feed on your own website? How do you create the Podcast RSS feed? What about the audio files? Where should you host it? That's what I talk about on today's episode. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/

Streaming vs. Progressive Download Videos and Audio, why you should NOT host video and audio on your own website, using a CDN, to allow or not to allow downloads, focusing on the 99%, evergreen content, and Moving personalized dynamic watermarks Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront. Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours

Jump Cut Joy: Ditch The Teleprompter, Talking-Head Videos, Addressing your audience 1-on-1, Scripting, Recording in Short Segments and more. In today's episode (part 2), I continue to focus on Video creation and delivery. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/

You probably have a membership site or online course, or maybe you want to start one. Either way, you're going to probably have a bunch of Video, Audio and PDF's in your online course. In today's episode, I'm going to focus on Video creation and delivery. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/ Check out all of the S3 Video and Audio Player Demos at https://s3mediavault.com/demo/streaming-video-demo/

Waterfall Method, If It Ain't Broke, Don't Fix It and Junior Programmer - the last and final part 4 of the series 17 Things Entrepreneurs and Digital Creators Like You Can learn from a Programmer Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

In today's episode, I talk about Repeatability, Scalability and WORA - Write Once Run Anywhere (similar to DOPE: Do Once, Publish Everywhere at https://SubscribeMe.fm/dope/ ) Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront Read my entire paid Kindle book for FREE: How to Start a Podcast in 7 Hours - https://SubscribeMe.fm/how-to-start-a-podcast-in-7-hours/

In the last episode, I talked about Just-in-Time, Beta Release, and Minimum Viable Product or MVP. In today's episode, I talk about Design Big, Implement Small, Algorithms and Rapid Prototyping Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

This is kind of a cross-over episode, where I have taken some of the great programming practices that are used to develop software and systems, and I am going to show you how you can apply them to your own business, as an entrepreneur and digital creator. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

The last and final Part 5 of the series: "The Greatest Free and Freemium Tools I Can't - and Won't - Live Without" Skype, Slack, Discord, ToDo, Trello, Asana, UberSuggest, Xmind, OpenShot See full list at https://SubscribeMe.fm/freetools Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

This is Part 4 of the series: "The Greatest Free and Freemium Tools I Can't - and Won't - Live Without" Headliner, Notepad++, OBS, Pexels & Pixabay, https://PodcastReviews.me, PushBullet, RescueTime, Restream.io, StreamYard See full list at https://SubscribeMe.fm/freetools Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Episode brought to you by https://S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront.

This episode is Part 3 of the series: "The Greatest Free and Freemium Tools I Can't - and Won't - Live Without" - LastPass Edition Part 1 is Episode 93: https://SubscribeMe.fm/93 Part 2 is Episode 94: https://SubscribeMe.fm/94 See full list at https://SubscribeMe.fm/freetools Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. Download LastPass at https://SubscribeMe.fm/lastpass Episode brought to you by S3MediaVault.com - Audio & Video Player for Amazon S3 & File Protector for Amazon S3 and CloudFront

This episode is Part 2 of the series: "The Greatest Free and Freemium Tools I Can't - and Won't - Live Without". Part 1 is Episode 93: https://SubscribeMe.fm/93 See the entire list of the greatest Free & Freemium Tools at https://SubscribeMe.fm/freetools Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app. And check out my S3 Video Player For WordPress.

I've been selling online since 1998. And in all of those years, I've tried and tested an insane number of tools - desktop software, online services, and mobile apps. And I started making a list of all the free stuff I'm using almost every day, and the list came up with just blows my to think that I depend on so many of these tools on a day-to-day basis, yet I've never had to pay for most of them. So here are some of the greatest free and freemium tools most of which I couldn't live without - and wouldn't want to live without. See full list at https://SubscribeMe.fm/freetools Listen to the show for the rest at https://SubscribeMe.fm

Tip #1: If you write a Kindle book solely for the purpose of making money, then you're going to be terribly disappointed, because a Kindle book will simply not make much money for a vast majority of the authors. And that includes me as well. Listen to the show for the rest at https://SubscribeMe.fm Or search for "SubscribeMe.fm" in your favorite podcast app.

When I say "Don't Write a Best-Selling Book (Do This Instead)", I'm not ACTUALLY telling you to intentionally NOT write a great book or I'm not telling you that you should write a below-average, low quality book. The main point I'm trying to make is, don't set out with the intention of writing a "best-seller", because there are some downsides to having that kind of a mindset. Let me explain. Listen to the show for the rest at https://SubscribeMe.fm Check out my Kindle book at https://SubscribeMe.fm/kiwk 

Kevin Kelly wrote, "To be a successful creator... you don’t need millions of dollars or millions of customers, millions of clients or millions of fans... You need only thousands of true fans." But how do you attract your 1000 true fans? And to listen to the rest of this show, visit https://SubscribeMe.fm 

I just finished a 3-day launch of my new course at https://1001TrueFans.com. I had over 150 people unsubscribe from my various lists these past couple of days because I sent them an email about the course. So I figured, I would share how I felt about that on today's show, in case you're also going through something similar, and I hope that it helps you realize that you are way more valuable to your true fans, and that we should obsessively focus on those who stay, than those who leave. Listen to the show for the rest. https://SubscribeMe.fm 

Question: I would like to start monetizing my podcast by creating a membership club for new episodes. Do I put all the available episodes in the club and make them pay to listen, or leave a certain amount as free to continue attracting new customers. My Answer: I don't think you should put every single episode behind a paywall and make it all premium-only. You've got to have free episodes there, because that's what allows you to attract new listeners, and turn them into podcast subscribers, and then eventually, into paying members. If you have no free content, it's very difficult for anyone to know how good your content is. Listen to the rest at https://SubscribeMe.fm 

What if you weren't married to any specific platform to build your audience? What if your product was platform-agnostic? Or platform independent? As it should be, right? You don't create a course only for your Facebook followers. You want your entire audience on ALL platforms to buy your course, right? So if your goal is to get more leads, there are WAYYY better options for generating leads, at least when you're first getting started, than simply starting a new YouTube channel, or a new Podcast, or a new Instagram account and THEN trying to grow the followers or views or downloads on that platform, and THEN trying to get them to sign up for your course. https://SubscribeMe.fm

Podcast Monetization, Direction, Strategy. Today's episode is the first of an AMA series I'm doing - AMA stands for Ask Me Anything. So a little while ago, on my birthday, I was feeling extremely grateful and thankful to my customers, my audience, my followers, my friends and my family. So I asked my audience, via email, via Facebook, via Instagram and even via Twitter, to submit their questions to me, and I said I would answer them on my podcast. So here goes the first question, which is about monetizing a podcast and getting your listeners to pay for premium audio content. Listen to the show for the rest. https://SubscribeMe.fm 

So what does it really mean to stream audio or video? Is downloading a file the same as streaming? Does every video you watch online a streaming video? The 3 types of "streaming" - Progressive Downloads, Adaptive & True Streaming, why one of them is not even actual streaming, what you should know about, why you should care, and the way it impacts how you deliver content to your audience. I'm not going to go too deep into this, because you and I, we don't need to exactly become audio or video engineers. But I know enough to be really dangerous, enough to create an incredible plugin at https://S3MediaVault.com. And I'm going to boil it down to some simple concepts and examples so you too know just enough to come across as a well-informed person at your next technical conversation at a party of geeks and nerds. But seriously, the more important thing is that I want you to be able to make an informed decision when it comes to the media that you're creating and and how you're delivering it to your website visitors, subscribers and paid and free members. https://SubscribeMe.fm 

Go Deep, Then Wide: One day I woke up and figured out, that I have to do what my late father R.N. Jayagopal DID, not what he SAID. But in my father's case, he obviously wasn't trying to mess with me or trying to mislead me. It's just that he himself didn't fully quite understand his own mega-success in life. And it is really an immutable law to learning from successful people, is to do as they do, not as they say. But in my father's case, he obviously wasn't trying to mess with me or trying to mislead me. It's just that he himself didn't fully quite understand his own mega-success in life. Listen to the full episode at https://SubscribeMe.fm or wherever you get your podcasts.

A Programmer and a Marketer Walk into a Bar is actually a true story. Easily one of THE most fascinating stories of my life. And this is also the story behind one of the biggest lessons I learned as an Entrepreneur. So enjoy the story, with the audio taken straight from my live video. If you are an Entrepreneur, then one of the most challenging things today, is building an audience. So where do you go to find your audience? Facebook? Instagram? Podcasts? YouTube? Amazon? Check out my online course DOPE, Do Once Publish Everywhere, at SubscribeMe.fm/dope/ It is about How to Build Trust, Respect & Influence and Reach New Audiences Using Live Streaming, Video, Audio and Repurposing Content on Multiple Social Media Platforms https://SubscribeMe.fm

I recently created a video where I talked about why YouTube may no longer be a good idea for storing yours sales videos and promotional videos. I created that video purposefully, planning ahead, knowing that I'll be able to use the content for this podcast as well. I call it "Purposeful Repurposing". And I've actually created a full online course about it, titled DOPE - D O P E - Do Once, Publish Everywhere: How to Build Trust, Respect & Influence and Reach New Audiences Using Live Streaming, Video, Audio and Repurposing Content on Multiple Social Media Platforms. Check it out at https://SubscribeMe.fm/dope So here's the audio from that video. Enjoy. Listen to the show for the rest. Check out https://SubscribeMe.fm for details.

DOPE stands for Do Once, Publish Everywhere. I recently launched a new online course, and I wanted to share with you some of the lessons learned, as well as thoughts and comments from my launch. I talk about 3 things: 1) Perceived Value 2) Turning 1 media format into 3 3) Urgency, Scarcity and Exclusivity - or USE, as I like to call it Listen to the rest of the show on your favorite podcast app or at https://SubscribeMe.fm

I wanted to share these 19 thoughts with you, about doing business online, and I hope they help you focus, or re-focus, in 2019 and beyond. I talk about everything from focusing on Making Offers (MOMMY, my new acronym), to creating an Epic Lead Magnet, to increasing its perceived value, why you should stop creating and start promoting, and my "Kindle-book-for-Review" strategy to quickly build a list of prospects, and more. Listen to the episode online at https://SubscribeMe.fm Or search for "subscribeme" (one word) in your favorite podcast app.

And if you get to the root cause of the fear of making offers, that in turn comes from the fear of people unsubscribing. A lot of us are scared to sell stuff, make offers, because we think if we sell stuff, people will unsubscribe, they will mark our emails as spam, they will hate us, they will trash us on social media. In short, a lot of marketers fear the sky will fall on their heads if they make offers to their list. And they are so terrified of people unsubscribing. Trust me, that included me as well at one point, and such thoughts do pass through my head even today. So it's not unusual for marketers to worry about the dreaded unsubscribe. Listen to the rest of the show on your favorite podcast app or at https://SubscribeMe.fm 

Since Episode #69, I've continued to wind-down my Facebook group. I still post there occasionally, but everyone in my group knows that I've moved the community to my own website and most have them followed me to my new forum. You can check out my new community by going to Forum.SubscribeMe.fm . And on this episode, I also talk about how I use Slack, how I use my Online Forum, When to use which tool, and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community Listen to the rest of the show on your favorite podcast app or at https://SubscribeMe.fm

One of the common myths that a lot of content creators have, in this day and age of crowdfunding, is that if you have a large enough audience, then you can earn a decent income using donations from your listeners. 90% of creators, will not be able to make even a few hundred dollars a month from their show, and I'm going to show you why. First, I'm going to play you a clip from a podcast called RadioLab, a super-popular radio show and podcast with millions of listeners, where you will hear a really shocking revelation about the ability - or should I say, inability - to raise funds through donations even when you have a super-successful podcast, which, according to their media kit, they get 1.6 million weekly radio listeners. On a cold morning in January 2007, a violinist wearing a baseball cap was playing some beautiful music in a Washington DC subway train station. 1,097 people passed him by, but only 7 of them stopped to listen to him. He had a mat spread out in front of him to collect donations. For his 43-minute performance, he collected a whopping $32.17 from a total of 27 passersby. Listen to the show for the rest. https://SubscribeMe.fm  And if you need help growing your business, check out my coaching program at https://SubscribeMe.fm/coaching/ 

It doesn't matter if the ad is like a pre-recorded ad from a third-party, or a show-halting, host-read ad. Yes, I agree that those ads are not the same, and people are generally more receptive to host-read ads, where the host of the podcast, or the YouTube video, or the author of the blog post, are themselves reading out the ads. And it gets more interesting when you throw in affiliate products. And the creative and organic host-read ads. If you know someone who tells you that they love ads, or they like ads, they're either lying to you, or something is wrong with them and you need to tell them to get their head checked LOL! Listen to the show for the rest. https://SubscribeMe.fm

My AdSense earnings would fluctuate between $500 to $1500, most of the time averaging about $1000. But I never averaged more than that through AdSense ads. This, despite being #1 on Google, getting tons of traffic, targeted audience, despite buying every course on AdSense and SEO and list-building and optimizing every darn part of my website, constantly creating traffic and on and on and on. The work to stay at the top of Google as relentless, but all of that work didn't payoff as much as it should have, given that I did reach #1 on Google and built a list of more than half a million email subscribers at one point. You know why it didn't work? Because ads generally don't work for most people - not for most publishers and content creators, anyway. Listen to older episodes of this show at https://SubscribeMe.fm

3 bold predictions for the next 5 years: Subscription Overload, Loss Leader Overload and Lifestyle Aggregators. I predict that by the year 2023, everything we use today in day-to-day life, will become subscription based. And because there's going to be an explosion of subscription-based services, there will be what I'm calling Subscription Aggregators. or Sags. And one step up from Sags, will be what I call Lifestyle Aggregators, or Lags. Finally, there's going to be an explosion in Loss Leaders. Listen to the rest of the show on your favorite podcast app or at https://SubscribeMe.fm

After I got back from speaking at Podcast Movement 2018, I was thinking about all of the positive things that have happened for me in the last 2 or so years. I've been getting a lot of traction with my efforts in the podcasting space. Which is why I'm going All-in on Audio. I have 3 podcasts now - one of which you're listening to right now - https://SubscribeMe.fm . And then there's my 2nd podcast called "Cut To The Chase", which I had put on the back-burner for a while, but I'm moving it to the front-burner now. And then a few days ago, I launched my THIRD podcast, which is really an Alexa Flash Briefing first. See https://www.amazon.com/dp/B07GLP1KV1/ That is also available as a podcast at https://CutToTheChase.fm. Listen online at https://SubscribeMe.fm 

"To Have Great Power, You Need to Take On Great Responsibility". That's my new "Reverse Spider-man" quote, a cool twist on the original Spider-man quote. I actually came up with the idea for this as I was preparing for a presentation that I'm giving next week, at Podcast Movement 2018, in Philadelphia. But as I was creating the slides for my presentation, I have a section in there, where I talk about building your own platform, owning your platform, owning your domain, building everything on your own website, vs building it all on a third-party platform. As I was doing a comparison table comparing third-party platforms versus your own WordPress site, I came up with the idea for today's episode. Do you remember Uncle Ben from Spider Man? He is Peter Parker's uncle who gets killed by a burglar who is trying to escape after a robbery. So in the movie, Peter Parker, aka Spider Man, lets a burglar get away just a little bit earlier, and that same burglar ends up shooting and killing his Uncle Ben. And a dying Uncle Ben tells Peter, one of the most famous movie quotes ever. He tells him: With great power, comes great responsibility. It's an amazing quote, no doubt. But guess what? Uncle Ravi has a quote for you today, that's going to put Uncle Ben's quote to shame. Listen online at https://SubscribeMe.fm

Part 2: Product First? Or Audience First? I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience. Which is WAY easier said than done. And I'm also going to let you in on a little secret... that Strategy #1, which is Product First, Audience Next, and Strategy #2, which is Audience First, Product Next, are actually not mutually exclusive at all. You DON'T HAVE to choose just one or the other. You can actually do both. In fact, you MUST do both. But only in a certain order. And I'll talk about that in a second. Now to give you better context, I have to say this real quick about Strategy #1. The cool thing about Strategy #1, is that once you've accomplished that, then Strategy #2 - which is building an audience first - becomes kind of moot, because now you already have an existing audience who have already bought your first product. So creating additional products for an existing audience is going to be a lot easier than finding or building a new audience. I actually have a name for this: Go Deep, Then Wide. So when you find a niche where you have already created a product and you're starting to build up an audience in that niche, it is a lot easier to go deep into that niche, than to go wide, and start coming up with new niches that are unrelated to that product. Almost every single successful entrepreneur or company, almost always tends to go deep, before they go wide. Listen online at https://SubscribeMe.fm

Product First or Audience First? A burning question for anyone starting an online business. And as much it might seem similar to the complicated "Which came first, the Chicken or the Egg" discussion, it's actually not all that complicated when it comes down to the core nature of these two strategies. There is no simple one-size-fits-all answer here, so I'll try to break it down as best as I can, given my own experience selling a number of products online since 1998, and then add to that my experience coaching and consulting with clients since 2003. There are basically two schools of thought when it comes to creating an online business. Each one involves a completely different strategy. Strategy #1) You create a product first, and THEN find an audience for that product Strategy #2) You build an audience first, and THEN create a product Strategy #1 is basically to start with what skills and resources you have and create your product or service first based on your own knowledge and experience. And then you find an audience for what you've already created. And then you keep improving the product and extending it and then creating other products and services around your core product or core niche, as you get more feedback from current, past and future customers. Strategy #2 is basically to first build an audience, that is hopefully big enough, hungry for a solution to a pain, can actually afford to pay for it, is easily reachable, and easy to work with. And then create something FOR that audience. There are a lot of tangents I can go in when talking about some of these things - like how big of an audience do you really need? That really depends on what kind of a product or service you're selling. If you're selling something for 1000 dollars, and your goal is 100,000 dollars, then you only need 100 clients. If you're selling something for 20 dollars, and your goal is the same 100,000 dollars, then you need 5000 clients. So I won't get into that discussion today, as I have that planned for a later episode. For the purposes of today's discussion, I'm just going to stick to the two strategies: Build Product Then Audience, or Build Audience Then Product. Listen online at http://SubscribeMe.fm/

Should you create a Facebook Group? Or an Online Forum on your own site, your own domain, on your own hosting account? This episode is for you if you have a Facebook group that doesn't have too many members, or has many members, but not enough engagement, or maybe you're planning to start a community, but you're torn between a Facebook group and creating your own Forum. And even if you have a successful Facebook group right now, and have absolutely no plans of starting your own forum, I would still urge you to listen to the entire episode, because I hope - actually, I know - that there is going to be something in here that you may not have thought of before. Listen online at http://SubscribeMe.fm/