Branding Banter

This week for episode 5 of season 2 we're doing things a little differently, shining a spotlight on two Aussie brands to identify how they impact and support the Australian community through crisis support and mental health advocacy and awareness. To do this, Delphie will be covering Lifeline, Australia's 24/7 suicide and mental health support hotline. While Frank will be covering Beyond Blue, set up as a national initiative to reduce the stigma of mental health issues and create awareness for how it can be effectively helped. So that we can show how their brands have evolved to become the organisations Aussies trust and turn to in crisis. As always, we look under the hood of each brand to identify how it positions itself, how it communicates with key messaging, how it communicates visually in its identity and what brand experience it offers its intended audience and consumers. If you or someone you know is in need of crisis or mental health support Contact Lifeline Please visit: https://www.lifeline.org.au Or call: 13 11 14 Contact Beyond Blue Please visit: https://www.beyondblue.org.au Or call: 1300 224 636 And if you wish to donate to one or both charities, you can do so via their website.

Ready for your weekly dose of podcasty banter!?   We’re back this week with Episode 13 of the Branding Banter podcast.   In this episode, we’re talking about defining your brand’s personality and the many facets that make up what your customers, clients, audience perceive of you as a business, personal brand or even a podcast.   We cover parts of your brand like brand attributes, the type of brand archetype you could be, the tone of voice your brand has and how it looks or how it is experienced. If that all sounds like mumbo-jumbo, we do our best to clarify the meaning of all that jazz during the episode.   This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time).   You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts.  

Welcome to another episode of the Branding Banter Podcast. For our eighth episode, we end the year chatting about how Christmas has become a brand in itself, our own Christmas stories and traditions, a recap of the year that was in 2019 AND we have a special guest with us...Frank's wife Sam, as she frantically sews a beanie for a last-minute family Christmas present.Join us as we sit by the Christmas tree (a real one) with a bottle of wine and banter about the inception of Santa and what everyone is getting for Christmas this year.If you'd like to know more about Sam and her sewing journey, visit: https://madebymitty.com/ or search @madebymitty on Instagram.And follow @brandingbanter on Instagram for more podcasty banter!

Welcome to another episode of the Branding Banter Podcast. For our seventh episode, we chat with Jarrah Brailey, the owner of the newly rebranded SBJ Studios - a social media management, Facebook ads and content creation business based in Sydney.Jarrah is a total professional when it comes to her work for clients, making them stand out online and bring in greater attention and sales for those businesses. But when it came time to reassess and better define her young company, the then called ‘Socials By Jarrah’, had outgrown its name and purpose as a one-woman show since growing to a team of 4 ladies.So we chatted with Jarrah about her experience and reasons behind rebranding and identified a real glow in the way Jarrah now speaks about her business, as a result of having a brand she can proudly talk about and present to her clients.If you'd like to know more about Jarrah and the services offered by SBJ Studies, visit: https://sbjstudios.com.au/And follow @brandingbanter on Instagram for more podcasty banter!

Welcome to another episode of the Branding Banter Podcast. For our sixth episode, we chat with Melanie Hoole, a marketing specialist in the property and development space, from Sydney's upper North Shore.Melanie's business, Hoole.co is positioned to help businesses like real estate agents, property developers and the like, to market their businesses to consumers.Where Hoole.co shines is from Mel’s experience of utilising various marketing strategies that involve SEO, branding/brand strategy, website design and online content like blogs/social media posts.So for this episode, we have a banter with Melanie about why she 'niched down' to one specific industry, how her brand-led personality and focus has helped her business better serve her clients and how that, in turn, has created a successful business of her own.If you'd like to know more about Melanie and the services offered by Hoole.co, visit: https://www.hoole.co/And follow @brandingbanter on Instagram for more podcasty banter!

For episode 5 it’s just the two of us as we touch on: 400+ listens of our podcast across just under 30 countriesThe highs and lows of starting up a podcastDelphie expecting a new babyRunning a business with kids in towHow kids ads to your business/brand story Follow @brandingbanter on Instagram if you’re not already, and please let us know your feedback/leave a rating or comment on the respective platforms you listen from. It would be amazingly appreciated

Welcome to another episode of the Branding Banter Podcast. For our fourth episode, we chat with Sarah Broderick, a specialist in child and family occupational therapy, from Brisbane.Sarah's business, Connected Children is also a client of Delphie's. So a big part of our conversation is about Sarah's brand identity that Delphie developed and the shifting perceptions a small business owner, like Sarah, can go through in terms of how to better present their business as a credible entity/practitioner, after engaging with a branding specialist.If you'd like to know more about Sarah and her Connected Children services, visit: www.connectedchildren.com.auAnd follow @brandingbanter on Instagram for more podcasty banter!

Welcome to another episode of the Branding Banter Podcast. This episode sees the return Hannah and Sam Priestly from Ep2. This time talking we're having a banter about their other business, Bosscoop.The Bosscoop is a workout supplements scoop that has been engineered to fit into a disposable plastic water bottle. It's an affordable and accessible alternative to a funnel or made-for-use shaker cup. Most notably they have been featured on the Network 10 show Shark Tank Australia, where they scooped up two sharks in a deal. If you're into pre-workout powders and want to check out the scoop, head to https://bosscoop.comAnd follow @brandingbanter on Instagram for more podcasty banter!

Welcome to another episode of the Branding Banter Podcast. This episode we have a bit of podcasty banter with Hannah and Sam Priestly from Men on Fire. This husband and wife duo are serial entrepreneurs and will feature across Episode 2 & 3 of our podcast as we focus on two of their businesses.The first being Men on Fire which is a fireman themed male entertainment company that caters to hens parties, bucks parties and various events.But these guys do it so well that they give back to charity with fireman themed calendars and have appeared on several TV networks and radio stations to grow their brand awareness that boasts 15,000+ happy party-goers. If you're in need of a Fireman to rock up to your next party, head to https://menonfire.com.au/And follow @brandingbanter on Instagram for more podcasty banter!

Welcome to the Branding Banter Podcast. This is a show that identifies the impact branding has on small Aussie businesses. While sharing stories of the journey entrepreneurs take to achieve their success and gaining insights from industry professionals who help grow small businesses into recognisable brands.Our first episode, hosted by Delphie (from See Creative) and Frank (from G'day Frank) is an introduction to us as hosts and the origin story of how this podcast came to fruition.If you want to follow us on Instagram, visit @brandingbanter or our website http://brandingbanter.podbean.com/