Teaching students to be leaders.Teaching Doctors to be business men. Developing the platforms needed to jump into Chiropractic practice and be successful. Hosted by Dr. Joseph Clarino D.C. http://www.sugarhillspineandwellness.org
In this episode we talk about exams and progress reports. How you know what your patient has learned, not learned, where are they, where they are going and how can we get stronger and healthier.
In this episode we open up our eyes to what it truly takes to run an office. We went back to our roots and take a look at business plans, how to calculate over head and possible contract scenarios.
In this episode we talk about different care plans in the chiropractic world. Is there a perfect care plan? Can I incorporate insurance in a care plan? All the ins and out in this one episode!!!
In this episode we talk how to turn this Coronavirus crisis of uncertainty and doubt into an opportunity to increase your self value so you can continue to grow.
We are back! In this episode we talk about what's been going on in the office, the new faces, and all about how the Corona Virus is effecting everyone in chiropractic.
In this episode we talk about value for ourselves, for our business, and for the Chiropractic profession. We dive into the concept of "Profit First" which ensure you get paid the money you've earned, FIRST.
In this episode we discuss the big question anyone opening practice has: Do I accept Insurance or have a cash only practice? We will discuss some of the pros and cons of each. This on may surprise you!
Graduating soon? Unsure of what the next step should be? Should you associate? Should you open your own practice? Each individual is different. In this episode we discuss how to make the right decision for YOU.
In this episode we dive into the Progress Report. This is a quick report, 2-3 minutes, setting the stage for the next step of care. This is an important time to get the patient re-engaged into their care, as well as get excited about the work they have done thus far. Doing this right drives RETENTION in your practice.
In this episode we dive deep into the Day: Initial Consult with the New Patient. They are 10 crucial steps that you must hit in order to master Day 1.
In this episode you will meet the two newest interns in the office: Dr. Malcolm and Dr. Amy. Listen to 5 different doctors talk about what has been key to their growth in their chiropractic careers.
This episode discusses how to perfect your progress exams in the office. This is a HUGE part of retention in the office. This is time where you not only check progress and results, but you get the patient excited about the next step of care!
In this episode we will go over 10 of the top objections you will get as a Chiropractor. You can start to train on how to successfully overcome these objections when they walk in your office!
In this episode we will talk about not only WHY, but HOW we do the group report of findings. This could be an eye opener!
This episode features Mari, our ROCKSTAR CA who fills multiple front office roles for us. We go through the daily task between the different front office roles and how to ensure the job gets done! This podcast is great for those with or without a high number of staff.
This episode includes two very special guests. One is the CEO of AlignLife chiropractic franchise; the other, Mike, has been in the digital marketing platform for over a decade. In this episode we dive into how to PROPERLY get people into your doors through digital marketing. We will talk about the key strategies that you can start using immediately for your own practice.
This episode will teach you how to navigate through the initial consult with a new patient. Learn what to say and what NOT to say. This is your chance to WOW the new prospect and create value from Day 1.
This episode is about being aware of who you are, staying true to that, and owning it.
This episode will dive into tips and negotiation tactics while presenting the care plan. It is important to understand that if Day 1 and Day 2 value are done right, the value is there, and asking for money is just a formality.
This episode we discuss the different forms of marketing and how effective they are at saving time and money. From there we dissect screenings and talk about the most effective way to stand out and drive in new patients.
This week we dive even further into referrals. If you missed last weeks episode, make sure you go back and listen to that first. In this episode, Dr. Joe gives a referral analogy you will never forget. You don't want to miss this one!
We all know what a blessing getting referrals into your office is. But did you know building a referral based practice is very intentional. In this episode we discuss being calculated and intentional in building referrals so that you can work smarter, not harder.
In this episode we will talk about taking verbal and non verbal cues from patients. These cues can make or break the future of this doctor/patient relationship. We also dive into pulling out the Chronicity of a problem to prevent minimizing.
In this episode we will talk about the why behind every purchase. We will go through the stages of buying and how it relates to the people you will see in the office.
The goal for everyone that comes through your door should be a Lifetime patient. This is a patient that knows and understands the importance of chiropractic. This patient will not only stick with you forever, they will be your biggest advocates and refer people in.
Table talk can make or break your practice. It is the difference between having pain/symptom based patients vs lifetime patients. In this episode the crew will do a live role play with different scenarios. This role play will be on table talk and handling objections using The Dirty Dozen.
On this episode we will discuss one of the most important topics to make or break your business: Scheduling. We have talked about the importance of scheduling before, but this episode we will break down our exact scheduling blocks as an example. Although scheduling is not a sexy topic, it is key to the flow in your office, as well as your sanity and your staff's sanity.
If You Were the Last Chiropractor On Earth... Would Chiropractic Survive?
In this episode we will dive into how much it truly takes to start up a chiropractic office. We will break down everything that goes into overhead. This episode will open your eyes to realistic expecations for new practice owners.
Want to be filthy rich? Want to just be content with a little bit of wealth? In order to achieve any goals that involve wealth, you vision and philosophy around money have to be clear.
This episode will discuss every bullet point you must hit during your new patient visit. Doing these properly will grow your practice drastically!
Your office only runs as good as your schedule allows. Master your schedule, master your flow. Master your flow, see more patients. See more patients... The possibilities are endless. This episode is all about the importance and the WHY behind scheduling.
This week the team continues their discussion of how to hire you dream team! This episode is packed full of golden nuggets which will help your practice succeed!
This episode dives into the exact steps to Hire staff. We will give you a step by step playbook of the most efficient and effective way to hire staff. Be sure to tune in next week for Part 2!
On this episode we dive into the new patient phone call again. So many practices lose patients from mishandling the initial phone call. Following these guidelines will not only avoid losing these patients; but will set the stage for them to be a great patient in the office.
This episode we discuss: - Value - The exact equation to determine the money you need to be financially free - Having confidence when talking about money
This week the team dives into the importance of Progress Exams as well as handling different patient scenarios.
We hit a number of topics on this episode including: - The Office Tour - The Flow of Day 1-4 - The importance of creating Curiosity to the patients - Basics of accepting and dealing with insurance
On this episode we welcome our newest interns: Dr. Shannon, Dr. Raymond, and Dr. Osvaldo. These Doctors have been a huge addition to our team. Listen in as they tell their experience of their first week in a new practice and their plans for the future.
This episode will dive into: -The importance of the care plan -The WHY -Where the "YES" starts -Being Mission Driven
How your office handles phone calls can have a direct impact on the growth of your practice. In this episode we will discuss: - The importance of the NP call - The verbal cues that go into the NP call - The flow of the NP call - Handling an Existing Patient phone call - Getting the Existing Patient rescheduled - Getting the Existing Patient back on track with care
In this episode, everything we will discuss deals with keeping a good FLOW in the office throughout the day! This will touch on the importance of the morning huddle, block scheduling, landing planes, staff roles, and much more!
Ever wondered what goes through a bankers mind when asking for a loan? Want to better your chances of getting a successful loan? This episode features a special guest: Andrew Bell. Andrew is a commercial banker for BB&T and has years of experience setting up business loans. We will discuss some common and important questions most people have when seeking out a loan.
This episode will dive into all the costs to think about when borrowing money for your business. We will discuss: -Options for receiving funds for your small business - Lending From Banks - Joining Small business associations - Private Equity Companies - Amortization schedule - Knowing how much to borrow - Leveraging money for your business - Start up costs - Single Net vs Triple Net Lease
This episode we will fill in gaps of the First 4 months of care. - Day 1-3 - Progress exam/Reports - Re-exam/Reports - Learning lesson of how to handle a disgruntled patient
On this episode we discuss the ins and outs of Day 1. Topics to be covered include: - Establishing the 4 agreements - Meet and Greet - Getting the "Life Effect" - Asking the right questions - Future Pacing - Social Proof
Having confidence and clarity when handling objections is huge in gaining a patient’s trust. In this episode we will discuss some of the most common questions and objections you will hear. We will also incorporate analogies patient’s will understand. Questions/ Objections we will discuss: - Will my arthritis ever go away? - Will I have to keep coming the rest of my life? - Why don’t you take insurance? - When patients try to dictate their care - When patients object to getting X-rays
This will break down all the different types of personalities that will present to your office. Once you understand each patient’s personality, you will know exactly how to handle their case and earn their trust! We will explore how to handle these different types of patients. Our goal is turn all patients into Believers! - People buy for Inspiration, desperation, obligation, education, or temptation - People buy YOU, not Chiropractic - 6 stage of buying - Importance of Social Proof
Last week we discussed the Group ROF. This week we will discuss the one on one ROF report with the patient. Dr. Joe Clarino shares highlights from his weekend spent with amazing doctors from all over the world at The Remarkable Practice retreat! - Whats you intention? - How to be the student of the art and delivery of chiropractic - Invest in yourself - Evoke Curiostiy - The flow of the ROF report. - The main points to focus on while giving the report - Delivering the goods for amazing conversion rates
This week we will dive into the Group ROF talk. Next week we will focus on the second part of the ROF: the individual report. In this episode we discuss - The WHY behind the the group ROF - Why Pre-framing everything you do is important - Having the end goal in mind! - How to deliver a killer ROF talk - Breaking down key elements to focus on in the talk. - The interns will give you a peak into the first few slides
-Conversion, Retention, Attraction -Establishing the Culture of the Office -Team building -Personal Injury: If you plan on incorporating PI into your practice, this podcast episode is HUGE for getting a grasp onto all the factors involved. Learn how to give the patient the best care while getting also getting reimbursed well.