Podcasts about smart ways

Send us a textIn this episode of the Sports Marketing Machine podcast, Jeremy Neisser unpacks Meta Advantage Plus—Meta's automated ad system for Facebook and Instagram. While it promises simplicity, Advantage Plus often hurts sports teams by prioritizing clicks over actual ticket sales, lumping all fans into one generic audience, and masking true performance with misleading metrics.Jeremy explains why manual ad setup, audience segmentation, and conversion tracking are essential to avoid wasted spend. He also highlights when Advantage Plus can be useful, such as for merchandise sales, but makes it clear: selling tickets requires a more hands-on, strategic approach.TakeawaysAdvantage Plus is Meta's autopilot for ads.It often works against sports teams trying to sell tickets.Personalization in ads is critical for success.Manual setup helps you better understand your fans.Conversion tracking is essential for measuring real results.Wasted impressions and high frequency are red flags.Build warm and hot audiences for targeted marketing.Advantage Plus works better for broad merch campaigns.Don't rely solely on Meta's “easy button.”A manual, hands-on approach makes you a stronger marketer.Chapters00:00 – Introduction and context02:15 – What Advantage Plus really is04:32 – Why Advantage Plus fails for ticket sales07:10 – How to tell if Advantage Plus is wasting your money09:30 – Smarter alternatives: warm audiences and creative testing11:30 – When Advantage Plus can help (merchandise sales)13:45 – Final takeaways and call to actionEpisodes mentioned:Episode 128 – 3 Changes with Meta That Affect Your Ads (and How to Sell More Tickets Anyway)Episode 125 – “I Saw Your Ad—But Didn't Buy”: Fixing the Fan Follow-Up FunnelEpisode 111 – Building Your Marketing Budget Like a Funnel: Awareness to ActionEpisode 110 – Meta Ads 101 – The Smart Way to Retarget: Website Visitors, Social Engagers & Timing That Converts (Part 4 of 4)Episode 109 – Meta Ads 101 – The Hidden Power of Lookalike Audiences in Meta Ads (Part 3 of 4)Episode 108 – Meta Ads 101 – How to Use Exclusion Lists in Meta Ads to Boost ROI (Part 2 of 4)Episode 107 – Meta Ads 101 – Link Clicks vs. Landing Page Views (Part 1 of 4)Episode 21 – The 3 Audiences You Should Have In Your Meta Business SuiteSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Andy, Corey, and Noah break down Tesla—one of the market's most debated stocks. With headlines swirling around the Trump–Elon feud, they remind listeners that emotions don't belong in investing. Instead, they highlight Tesla's explosive growth and explain how to approach it with smart options strategies. From butterflies to selling puts, the team shows how to let the market pay you to own Tesla shares, while avoiding trades driven by hype or politics. What You'll Learn in This Episode: - Why separating emotions from investing is critical—especially with Tesla - How Tesla's growth stacks up: 392% in 5 years, 1700% in 10 years, 19,000% in 15 years - Why Tesla may be building an ecosystem that rivals Apple's - How to use options strategies to buy Tesla shares at a discount - The difference between smart trades and emotional trades Want to Learn More?
 Visit YourInvestingClass.com
 for free investing resources and a step-by-step plan to help you build real financial confidence.

In this episode of the Hospitable Hosts podcast, we took a little trip to the South of France with Oihan Campandegui. Oihan shares his journey from working in hospitality to managing a successful real estate business in the South of France. He discusses the challenges and growth he experienced, the importance of technology in streamlining operations, and his future plans for expansion. Oihan emphasizes the significance of maintaining high cleaning standards and the benefits of building a reliable team. He also highlights the role of automation in enhancing efficiency and the potential for further growth in the property management sector.For more information, visit https://destinationcotebasque.com/ Oihan provided a 5% discount with code HOSPITABLESleep easy, host confidently with Hospitable. Automate your guest messages, sync your calendar across booking channels, and protect yourself from bad direct booking guests.Sign up today at hospitable.com/podcast and get 25% off your bill for 3 months.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand.In today's episode, we dive into the critical area of Human Resources and explore how businesses can access expert HR support without the overhead of full-time staff. We'll discuss the advantages of fractional HR services, the challenges of policy development, and the transformative role of AI in HR.Joining us today is Brad Ratz, Director of Growth Strategy and Client Experience at H2R Business Solutions, an Ontario-based HR consulting firm that provides tailored HR services to small and medium-sized businesses.Key Highlights:1. How We Support Business as a Fractional HR Firm: Brad explains the advantages of H2R's fractional HR model and how it helps SMBs access expert HR support without the cost of a full-time department.2. Policy Development and Organizational Sludge: How H2R helps businesses create clear, effective policies and avoid inefficiencies that hinder organizational growth.3. AI in HR: Brad discusses the future role of Artificial Intelligence in HR and highlights AI tools that will shape the future of HR functions for small and medium-sized businesses.4. Supporting Growth at Hospice of Waterloo Region: Insights into how H2R supported Hospice of Waterloo Region's HR needs during their expansion.5. Key HR Considerations for SMEs: The most critical HR considerations small businesses may overlook and the proactive steps they should take to ensure a strong and compliant HR foundation.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Links:UPA-A approved paddle list (only matters for pros & qualifiers): https://bit.ly/3V7DyHmYou can use code PBSTUDIO on the paddles we mentioned to save some money:Sypik Avatar: https://bit.ly/41KecTxRonbus Quanta: https://bit.ly/4peYOZiChapters:0:00 - Intro1:06 - What are your top 3 brands in pickleball?1:41 - UPA-A approved paddles as of Sept 8th 202510:19 - UPA-A denies Boomstik with MOI clamps23:48 - UPA-A VS USAP grit levels31:25 - CRBN Waves quick impressions37:01 - Weight setup experiment on the Ronbus Quanta45:44 - Sypik Avatar initial impressions54:51 - A great way to filter potential tournament partners (and avoid headache)1:17:18 - Questions and answers1:17-36 - What will be the hardest skill for you to improve for Chasing 5.0?1:24:37 - How do you keep wanting to grow in Pickleball?1:27:37 - Is PaddleTek still worth it for durability when foam exists?1:30:04 - Will there be more lesson content for chasing 5.0?1:30:15 - How to deal with the metal side of having off days and regression1:31:44 - What paddle shape is best for a beginner?1:33:01 - What paddle will I use for Chasing 5.0?

Jane Dutton (standing in for Relebogile Mabotja) speaks to Luca Folpini, a Holistic Financial Advisor unpacking smarts ways to save on your retirement. 702 Afternoons with Relebogile Mabotja is broadcast live on Johannesburg-based talk radio station 702 every weekday afternoon. Relebogile brings a lighter touch to some of the issues of the day as well as a mix of lifestyle topics and a peak into the worlds of entertainment and leisure. Thank you for listening to a 702 Afternoons with Relebogile Mabotja podcast. Listen live on Primedia+ weekdays from 13:00 to 15:00 (SA Time) to Afternoons with Relebogile Mabotja broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/2qKsEfu or find all the catch-up podcasts here https://buff.ly/DTykncj Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

Tired of tiptoeing around drama at work, or at home? Unleash your authentic self and turn those “difficult” people into your greatest allies with Episode 166 of the DYL Podcast: “Be Yourself at Work.” Join legacy coach Adam Gragg and special guest Kelsey Torkelson as they crack the code on handling challenging relationships with empathy, humor, and wisdom.Find out why being yourself is your ultimate superpower, learn three smart strategies to transform tense situations, and discover the surprising secret that will revolutionize your toughest conversations. Plus, get real-life stories, actionable tips, and just enough workplace mischief (fart machines and pool pranks included) to brighten your day.Ready to lead with confidence, laugh more, and enjoy authentic connections at work and beyond? Hit play and decide your legacy today!3 Foolproof Ways To Motivate Your Team: 3 Areas to Focus on as a Leaderhttps://decideyourlegacy.com/how-to-create-positive-productive-workplace/7 Benefits of Being Courageoushttps://decideyourlegacy.com/7-unexpected-benefits-to-facing-your-fears/4 Ways You're Demotivating Your Team: And What You Can Do About Each Onehttps://decideyourlegacy.com/5-things-that-make-work-suck/10 Ways to Encourage People: How to Break The Invalidation Tendencyhttps://decideyourlegacy.com/one-big-relationship-mistake-most-people-make/How to Make Good Decisions: 14 Tools for Making Tough Life Choiceshttps://decideyourlegacy.com/make-good-decisions-part-1/00:00 "Handling Difficult People: Key Strategies"05:51 Hope for Struggling Employees07:08 "Value Beyond Money: Growth Mindset"11:19 Channel Passion to Reduce Drama15:45 Balancing Leadership and Personal Anxiety17:16 "Illuminate Passions for Motivation"20:33 "Overcoming Metric-Driven Hiring Mistakes"24:37 Embracing Diverse Perspectives27:42 Action Over InsightCOURSES:Shatterproof Yourself  Be sure to check out Escape Artists Travel and tell them Decide Your Legacy sent you!

In this episode of Business Builders, we're tackling one of the scariest (but most necessary) moves you'll make as a business owner: raising your prices. If you've been holding onto the same rates for too long because you're afraid of client pushback, this conversation is for you. Raising your prices isn't about being greedy—it's about protecting your business, honouring your growth, and creating space for sustainability.Key topics covered:Signs you've outgrown your current prices (hint: resentment and discounting are big red flags).Why raising your prices is a strategic business decision, not an emotional one.How to anchor into the data—profit margins, costs, and market research—so your pricing reflects real value.Three practical ways to raise your rates without losing integrity (and with a lot less fear).The emotional side of pricing shifts and why the right clients will respect and support your growth.Raising your prices isn't risky—it's a recalibration of how far you've come.ChallengePick one offer, service, or client group where your pricing needs to increase. Audit what it costs you to deliver, draft your updated rate, and either apply it to your next new client or prepare a clear notice for existing clients.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

AI won't replace you, but it can help you do more. Marketing expert Tamara Bingham (Likely Story Strategies) shares 5 practical ways wineries can use AI to save time, repurpose content, and plan smarter. Tune in for quick tips to work more efficiently and stay creative. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet  Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #36 of season 5, Anna Nadeina talks with Vitaly, founder of ReviewsOnMyWebsite & TextNinja.--------------Episode's Chapters----------------0:00 - Introduction2:51 - Building Reviews 5:47 - Target Audience and ICP8:45 - The Story Behind the Brand12:25 - White Label Partnership Strategy17:01 - Building Text Ninja28:19 - Growth Strategy and Marketing Channels33:30 - Implementing AI Features38:35 - Biggest Lessons LearnedVitaly - https://www.linkedin.com/in/vitalymotuz/ ReviewsOnMyWebsite - https://reviewsonmywebsite.com/TextNinja - https://textninja.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Starting to save and invest can seem complicated, especially with so many options and opinions out there. In this episode, Ben and Kaitlin cut through the noise and lay out a practical order of steps that will put your money to work right away. They'll walk you through building an emergency fund that truly fits your lifestyle, explain the pros and cons of IRAs, Roth IRAs, and brokerage accounts, and show how each choice can set you up for lasting financial momentum. Here's some of what we discuss in this episode:

Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206. ******************* 2025's Real Estate Rollercoaster: Dodge the Career-Killers with THIS Mastermind!

Welcome to Day 17 of the Double Your Profit Series — the go-to series for contractors, home service owners, and small business entrepreneurs. Today's topic is a little spicy but absolutely essential: Firing Bad Clients.

Brittan Stockert In this episode of the Nonprofit Leadership Podcast, host Rob Harter is joined by Brittan Stockert, a seasoned fundraising coach at DonorBox with over 20 years of experience in the nonprofit and social impact sector. As nonprofit leaders brace for the critical year-end giving season, Brittan provides an encouraging, realistic, and highly practical guide to making the most of it—without adding to your burnout. From revitalizing donation forms to simplifying your follow-up communications, Brittan shares smart, actionable strategies that can significantly boost donor engagement and retention. With a strong emphasis on simplicity, authenticity, and relationship-building, this episode is filled with ideas that will help you elevate your year-end giving campaign—whether you're a one-person shop or part of a larger team. Key Topics Include: Why now is the perfect time to start planning your year-end giving campaign How donation forms can be powerful relationship builders—and how to optimize yours Three easy tweaks to turn one-time donors into long-term supporters Simple, low-lift follow-up strategies that build donor trust and engagement Why you might want to skip Giving Tuesday this year—and what to do instead How to authentically engage top donors in your year-end campaign Using clear data and donor feedback to pivot your strategy effectively Mentioned in This Episode: DonorBox DonorBox Podcast Resources: https://donorbox.org/nonprofit-blog/nonprofit-podcasts This Episode is Sponsored By: DonorBox Links to Resources: Interested in Leadership and Life Coaching? Visit Rob's website: RobHarter.com Find us on YouTube: Nonprofit Leadership Podcast YouTube Channel Suggestions for the show? Email us at nonprofitleadershippodcast@gmail.com Request a sample coaching session: Email Rob at rob@robharter.com Subscribe and ShareListen and subscribe to the Nonprofit Leadership Podcast on iTunes, Spotify, or Amazon. Don't forget to like, subscribe, and share with other nonprofit leaders!

A righteous replacement for NIL.      To advertise on our podcast, please reach out to sales@advertisecast.com or visit https://www.advertisecast.com/TheJeffWardShow

Welcome to Pathway to Property, a podcast to help everyday Australians on their property investment journey through education, real-life stories, and firsthand investing experiences. In this episode, co-hosts Atlas Property Group director Lachlan Vidler, and Luke Clifford, are joined by accounting and property investment expert Jeremy Iannuzzelli for an in-depth discussion on structuring property investments. Lachlan and Luke start by highlighting the importance of strategic planning, before introducing Jeremy, whose advice has been pivotal in Lachlan's own journey. Jeremy breaks down four main ownership structures – individual ownership, corporate entities, self-managed super funds (SMSFs), and trusts with corporate trustees – explaining the benefits, drawbacks, and ideal use cases for each. He outlines how individual ownership offers simplicity and negative gearing benefits, corporate entities suit business owners with retained earnings, SMSFs allow control over super with potential for leveraged returns, and trusts provide flexibility for high-income earners. Jeremy addresses scenarios from FIFO workers to couples scaling portfolios, emphasising clear strategy, expert advice, and practical insights for investors at all stages seeking to optimise returns.

Kerstin Cable has learned four languages and built a program to help others do the same—without full-time classes or boring drills. In this episode, she shares her language learning tips, the tools that worked for her, and how you can create a plan that fits your real life. To find out more, visit https://www.fluentlanguage.co.uk/ and https://www.ailanguageclub.com. Want to be a guest on Life Stories Podcast?Send Shara Goswick a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1718977880777072342a16683

Ready to take a deep dive and learn how to generate personal tax-free cash flow from your corporation? Enroll in our FREE masterclass here and book a call hereAre your retained earnings just sitting idle in your corporation — taxed if touched and seemingly out of reach?Many Canadian business owners struggle to unlock the full potential of their corporate cash. Between tax traps and limited investment options, it often feels like you're stuck watching your money stagnate. This episode uncovers a smart, lesser-known strategy to keep your retained earnings working for you — without triggering personal taxes or resorting to risky bets. This episode shares a recording of a joint webinar between PE-GATE and the team at Canadian Wealth Secrets. Tune in to discover:How to invest your corporation's retained earnings into private businesses while keeping the taxman at bayWhat makes private equity a powerful, tax-efficient asset class — and how regular business owners can finally access itWhy boring, cash-flowing businesses might be the best-kept secret to growing wealth in CanadaIf you're a Canadian business owner ready to put your corporate dollars to work, hit play now and learn how to unlock strategic growth without paying more tax.Discover which phase of wealth creation you are in. Take our quick assessment and you'll receive a custom wealth-building pathway that matches your phase and learn our CRA compliant tax optimized strategies. Take that assessment here.Canadian Wealth Secrets Show Notes Page:Consider reaching out to Kyle…taking a salary with a goal of stuffing RRSPs;…investing inside your corporation without a passive income tax minimization strategy;…letting a large sum of liquid assets sit in low interest earning savings accounts;…investing corporate dollars into GICs, dividend stocks/funds, or other investments attracting cordporate passive income taxes at greater than 50%; or,…wondering whether your current corporate wealth management strategy is optimal for your specific situation.Canadian entrepreneurs seeking financial independence and early retirement are increasingly turning to private equity as a core component of their corporate wealth planning. By strategically investing retained earnings into this high-performing asset class, business owners can unlock powerful tax-efficient investing opportunities that go beyond traditional RRSP optimization or real estate investing in Canada. With a focus on liquidity, corporate structure optimization, and tailored investment bucket strategies, this approach supports a modest lifestyle wealtReady to connect? Text us your comment including your phone number for a response!Canadian Wealth Secrets is an informative podcast that digs into the intricacies of building a robust portfolio, maximizing dividend returns, the nuances of real estate investment, and the complexities of business finance, while offering expert advice on wealth management, navigating capital gains tax, and understanding the role of financial institutions in personal finance.

Summary In this episode of the Be a Smarter Homeowner podcast, hosts Elizabeth Dodson and John Bodrozic discuss the importance of taking a home inventory and provide practical tips on how to get started. They emphasize the significance of documenting valuable items through photographs and videos, and how using tools like HomeZada can streamline the process. The conversation covers various strategies for inventorying items, including focusing on high-value possessions, exploring hidden areas of the home, and utilizing AI technology for efficient documentation. The hosts also share real-life scenarios to highlight the necessity of having a comprehensive home inventory, especially in the face of potential disasters.   Takeaways Many homeowners struggle with starting a home inventory. Taking photographs is a simple and effective way to document items. It's important to capture multiple angles of each room. Identifying valuable items helps prioritize what to document. Hidden areas like drawers and attics often contain valuable items. Documenting serial numbers and details can aid in insurance claims. Using HomeZada can enhance the inventory process with tracking features. Videos can serve as a quick alternative to detailed photos. AI technology can automate data entry for home inventories. Having a home inventory is crucial for disaster preparedness.  Sound bites  "People get in their own way." "What makes a good home inventory?" "Start by just taking photographs."   Chapters  00:40 Introduction to Home Inventory 03:40 Getting Started with Home Inventory 06:38 Taking Effective Photos for Inventory 09:17 Identifying Valuable Items 12:41 Exploring Hidden Areas for Inventory 15:30 Documenting Details and Serial Numbers 18:34 Using HomeZada for Enhanced Inventory Tracking 21:36 The Importance of Video Documentation 24:37 Leveraging AI for Home Inventory 27:51 Real-Life Scenarios and Importance of Inventory 30:59 Conclusion and Call to Action

Learn why smart businesses are ditching expensive ad campaigns for referral traffic that converts better and keeps coming long after paid ads stop. Guest blogging, directory listings, and community engagement create sustainable growth without emptying your marketing budget.Find out more: https://wavecom.clientcabin.com/app/info Max 2 You Media City: Monroe Address: Gruber Rd Website: https://wavecom.clientcabin.com/app/info

Smart planning, phased scopes, and reliable contractors can keep bathroom remodels affordable—even when prices rise—explain Mequon experts at Steadfast Construction Services. Check out https://www.steadfastconstructionwi.com/portfolio/bathroom-remodel so you can learn more. Steadfast Construction Services LLC City: Mequon Address: 12547 North La Belle Court Website: https://www.steadfastconstructionwi.com/ Email: info@steadfastconstructionwi.com

Your expensive running shoes are actually preventing you from feeling where your foot should land, creating the exact problem they claim to solve.Overstriding is one of those sneaky mistakes that most runners don't even realize they're making—and it could be the thing holding you back. In this episode, I break down what overstriding actually is (hint: it's not what you've been told), why it messes with your performance, and how to spot and fix it using tools you already have. Whether you're training for your next PR or just trying to run without pain, this is the kind of episode that tells you what's really going on with your form and how to fix it without making things worse.Key TakeawaysOverstriding isn't about heel striking—it's about how far your foot lands in front of your body, which slows you down and increases injury risk.You can fix overstriding with a simple three-step process: feel your stride, film it, and gradually adjust your cadence.The real cause of overstriding often isn't form—it's running too fast for your current fitness level and not being patient enough to let your body catch up.Timestamps[00:56] What Most Runners Get Wrong About Run Form[01:30] Run Science Nerd Break[01:51] 3 Step Overstriding Fix[02:16] Step 2 - Film It[02:56] Step 3: Increase Your Cadence (In a Smart Way)[03:04] Quick Run Science Nerd Break[04:39] Use This To Stop Overstriding[05:36] Patience Is The Problem[06:01] Quick Run Science Nerd Break[06:48] Use This To Run With Better FormLinks & Learnings

In this revisit of episode 411, Brian Smith delves into the powerful distinction between change and improvement. While not all change leads to progress, all genuine improvement requires change. Drawing from The I in Team Series and SMART Management principles, Brian shares how intentional, purpose-driven improvements can create lasting impact in both personal and professional spheres. Learn how to shift your mindset from simply managing change to fostering meaningful growth, using the SMART framework to guide every step of the journey.

If you've ever felt like your product should be flying off the shelves, but instead you're getting crickets... it might be because your audience just doesn't get it yet. Not because they're dumb. Not because your product sucks. But because you're not articulating the outcome in a way that resonates with them. In this episode, we're digging into why it's not enough to just talk about what your product is or even what it does. You've gotta get to the core of what your customer really wants, and communicate that in a way that matches how they think, not how you think. We'll talk about what that looks like in practice and how to adjust your messaging to connect faster, deeper, and better... because let's face it, you don't have forever to make the sale. Here's what we'll cover in this episode: The real reason your customers don't convert right away (and how long you really have to make the sale) How to dig into the outcome your customer actually wants The power of “so that” and the secret of asking “why” five times Why your content needs to say the same thing, just in different ways How to ramp up your touch points using omni-channel marketing When your customer is most engaged and why you need to go hard right then   _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/340   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

What if you could make money as a health coach without squeezing in more clients or working extra hours? In this episode, Michelle shares her favorite method for earning bonus income through affiliate marketing and how it's helped her build a steady income over the years without burnout. You'll learn what makes affiliate marketing different from MLMs, how to choose the right products to promote, and how to get started (even if your audience is small). If you're looking to earn some passive income as you make room for summer plans, this episode is for you! Mentioned in this episode:  

Shellee Howard, founder and CEO of College Ready and host of the Parents is Your Teen College Ready podcast, shares insights from her best-selling book The College Admissions Plan Simplified. Her primary focus is on parents, acknowledging that college admissions guidance is often geared toward students, while parents play a critical but under-supported role. Shellee empathizes with the exhaustion and emotional toll parents experience while helping their children navigate the complex and often overwhelming college admissions process. She stresses the importance of parental involvement, understanding adolescent brain development, and providing emotional and strategic support during this pivotal life transition.Shellee discusses the escalating costs of college tuition, citing Vanderbilt University's tuition exceeding $100,000 annually as an example of rising financial pressures. She contrasts this with her personal success using strategic planning to help her children and many other students gain admission to top-tier colleges with substantial scholarships, allowing them to graduate debt-free. Her approach emphasizes individualized strategies tailored to each student's strengths, including test preparation, community service, leadership, and securing strong letters of recommendation.The College Ready Plan has helped thousands of families secure scholarships from various sources—institutional, independent, and need-based—highlighting that scholarships are available to any family willing to invest the necessary effort, not just those with financial need. Shellee encourages parents to take an active role in the college planning and financial aid processes rather than leaving these decisions to their teenagers, who often lack awareness of the long-term impact of student debt.Finally, she invites parents feeling overwhelmed or uncertain about college admissions to reach out for guidance, offering a complimentary 30-minute discovery call to discuss personalized strategies for getting their child into their best-fit college while minimizing debt.Highlights

Moving to a new city? Before diving into apartment listings or Zillow rabbit holes, try this analog trick: buy a physical map. In this episode, Phil shares a simple yet powerful strategy for finding your ideal neighborhood—marking all the places that matter most to you (schools, gyms, grocery stores, dentists, etc.) and letting the map reveal where your life naturally wants to be. It's about aligning your daily needs with your geography—so you're not just moving somewhere nice, but somewhere that actually works for you.

Thinking about starting a podcast, or wondering why yours isn't growing? You might be making one of these super common podcasting mistakes. Don't worry, they're all fixable! In this episode, I'm sharing how to avoid the 7 podcasting mistakes that keep your show from gaining traction, what to focus on instead to build momentum, and how to get clarity around your strategy...whether you're just starting or trying to grow.Schedule a free consultation to see how I can help: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

In this episode of Successful Scales, we're joined by the brilliant James Church, bestselling author of Investable Entrepreneur and co-founder of Robot Mascot, a globally recognized investment readiness agency.We chat with James about everything from when to start raising capital to the three core fundraising assets every startup needs. You'll also hear what separates successful founders from the rest, and get practical advice you can use right now to attract investors and scale smarter.Timestamps0:00 Meet Our Guest: James Church0:48 Welcome to the Show1:23 Big Thanks to Our Sponsors2:36 Diving In: Let's Talk Fundraising3:00 A Quick Intro from James Himself4:12 The Right Time to Raise Capital15:51 Inside Investable Entrepreneur: What Every Founder Needs to Know18:28 The 3 Fundraising Assets Every Investor Wants to See29:22 The Smart Way to Raise Capital38:56 What Most Successful Founders Are Doing Differently46:57 Top Advice for Aspiring Founders + Final Takeaways✨ Connect with our guest:LinkedIn - James ChurchRobot Mascot✨ Connect with us on social media:Yoni on LinkedIn - / yonkoz LinkedIn - / successful-scales Instagram - / successfulscales ✨ More about us:MultiplyMii Staffing - https://multiplymii.comEscala Consulting - https://weareescala.comSuccessful Scales Podcast - https://successfulscales.com✨ Full video episodes are always uploaded on YouTube:Subscribe here: / successfulscales ✨ We're on all major podcast platforms: Apple Podcasts - https://bit.ly/successful-scales-appleSpotify - https://bit.ly/successful-scales-spotifyAnchor - https://bit.ly/successful-scales-anchor

The growth of e-commerce continues at speed and keeping up with the demand is a challenge for any business. Companies that adapt best to the changing demands can reap the benefits like cost-savings and efficiency gains which lead to bigger and better growth. Smart load planning is a tool that warehouses can leverage to address the changing needs of e-commerce. Lori Boyer, head of Content Marketing for Easypost, shares some of her insights into how smart load planning can could revolutionize warehouse operations. FOR MORE INFORMATION: https://www.easypost.com/ WANT TO RESPOND TO THIS EPISODE? Call our Dialog Line: 888-878-3247 DOWNLOAD THE NEW INBOUND LOGISTICS APP featuring the updated and expanded Logistics Planner! Available on iTunes and the Google Play Store: bit.ly/ILMagApp  bit.ly/ILMagAppGoogle Are you a #logistics Thought Leader that would like to be featured on the Inbound Logistics Podcast?  Connect with me on X:  @ILMagPodcast Email me: podcast@inboundlogistics.com   Connect with Inbound Logistics Magazine on LinkedIn: https://www.linkedin.com/company/inbound-logistics Follow us on X: www.twitter.com/ILMagazine Like us on Facebook: www.facebook.com/InboundLogistics Catch our latest videos on YouTube: www.youtube.com/inboundlogistics   Visit us at www.inboundlogistics.com

Are all your eggs in one basket? In this episode of the Child Care Genius Podcast, Brian Duprey wraps up a four-part finance series with practical advice on diversifying your child care business income.   From opening multiple locations to exploring real estate, Brian shares real-world strategies for reducing risk and creating long-term financial security. Learn how letting go of perfection and embracing delegation can open the door to expansion and greater impact.   Tune in for tips you can apply right away—and find out how you could gain a million dollars' worth of knowledge at the upcoming Financial Leverage Conference in Mexico this September!     Mentioned in this episode:   GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

In this episode of Restoration Pros Unplugged, Clinton James sits down with Rocky Hensley, founder of ICON Property Rescue and the visionary behind 1-Tom-Plumber, to unpack a bold strategy that's helping restoration companies secure more commercial restoration work—fast.After building and selling a successful restoration company, Rocky saw the writing on the wall: shrinking margins, too much reliance on TPAs, and fewer large-loss opportunities. So, he created a game-changing solution—a plumbing franchise designed specifically to bolt onto restoration businesses and open doors to high-value commercial clients.You'll discover:Why emergency plumbing is the perfect lead-gen machine for water damage restorationHow restoration owners are using 1-Tom-Plumber to get their foot in the door with commercial property managersThe revenue and margin impact of adding plumbing services without overhauling your core businessReal-world examples of franchisees recouping their investment in under 12 monthsThe systems, training, and support 1-Tom-Plumber provides—from marketing to staffing to national brandingWhat makes a restoration company the ideal candidate for this bolt-on franchise modelWhether you're trying to escape the TPA trap, grow your commercial footprint, or create more predictable commercial revenue, this episode delivers a proven roadmap to scale smarter.Ready to turn plumbing into your commercial restoration pipeline?Learn more about how Rocky and his team can help you plug 1-Tom-Plumber into your business and dominate your market:https://www.1tpfranchise.com/Franchise email:  Franchise@1tomplumber.comFranchise sales number: 1-855-832-6866Want to grow your restoration brand and generate more water jobs with expert marketing?Book a free strategy session with our team at Water Restoration Marketing:https://www.waterrestorationmarketing.net/schedule

Are you sitting on a goldmine without even realizing it?Whether you're dreaming of a new kitchen, eyeing an investment property, or just needing some financial breathing room—your home might be the key. In this episode of Moving Sucks, Seth and Jenn break down two powerful tools for tapping into your home equity: Cash-Out Refinances and HELOCs. But which one is right for you? And how can you avoid the pitfalls that leave others financially trapped?Seth and Jenn unpack the real-world pros and cons of each strategy, challenge the idea of your home as just a "forever home," and get real about what it means to borrow responsibly. You'll hear why appraisals, interest rates, and even your own financial habits matter more than ever—and walk away with the clarity you need to make a smart move with your money.If you've ever wondered how to turn your home equity into opportunity—without turning your life upside down—this episode is for you.

Are you navigating a new caseload structure this year? Wondering how to divide the work with a co-counselor without splitting the heart of your program? In this episode, I'm sharing practical strategies and real-life examples of caseload division that works—plus the bumps to avoid.You'll learn:

In this second episode of the summer vacation series, Melissa tackles what most business owners don't plan for—how to re-enter your business after time away. Melissa walks you through exactly how to avoid chaos, confusion, and burnout when returning from vacation, and how to turn your re-entry into an opportunity for growth—for both you and your team. You'll learn:Why cannonballing back into your business creates unnecessary wavesHow to build in a “soft landing” day that sets the tone for a productive returnThe secret to observing, not reacting—so you can identify real trends instead of false alarmsHow to reconnect with your business vision and avoid shiny-object syndromeThe importance of resetting routines and reinforcing boundariesWhy a team debrief is your most underused leadership tool If you've ever come back from vacation more stressed than when you left, this episode will shift the way you lead after time away. Because the goal isn't just a good vacation. It's building a business that thrives in your absence. 

Ethereum isn't just “crypto”, it's becoming the foundation of a new financial system. In this in-depth interview, Chris Perkins (President of CoinFund) speaks with Vivek Raman (President & CEO of Etherealize) about why Ethereum is poised to transform how the world trades, settles, and owns assets. Here's what you'll learn: Why Ethereum is “digital oil” powering stablecoins, tokenization & DeFi The investment case for ETH vs. Bitcoin How layer 2 networks enable banks & institutions to build their own blockchains What institutional adoption means for Wall Street & global markets ETH tokenomics: deflationary supply, staking yield & value accrual How treasury companies & ETFs are opening new on-ramps for ETH The future of wallets, user experience, and mainstream adoption Why regulatory clarity is the biggest unlock for blockchain growth Concerned about Markets? Get a free portfolio review with Wealthion's endorsed financial advisors at https://bit.ly/4eYeETA Hard Assets Alliance - The Best Way to Invest in Gold and Silver: https://www.hardassetsalliance.com/?aff=WTH Chapters: 00:54 - Vivek Raman's Journey From Wall Street to Web3 02:42 - Etherealize: Building the Bridge Between Banks & Blockchain 04:26 - Ethereum Explained Like You're Five 05:18 - The Magic Behind ETH: Tokens, Ledgers & Network Power 07:14 - Why ETH Could Be the Most Asymmetric Bet of Our Time 09:53 - Ethereum as a Strategic Commodity? Here's the Case 11:48 - Stablecoins & Tokenized Assets: The Future of Finance 13:54 - ETH Tokenomics Uncovered: Burn, Staking & Scarcity 16:37 - Layer 2s & Custom Chains: Ethereum's Secret Scaling Weapon 19:50 - Real-World Apps: Trading, Lending & DeFi's Killer Use Cases 24:29 - The Big Risks: Regulation, Politics & Mass Adoption 27:12 - AI Meets DeFi: Agents, Global Dollars & the Future 29:54 - Inside Etherealize: Why Institutions Are Rushing In 33:07 - Ethereum Learning Hacks: Reports, “Digital Oil” & Deep Dives 35:08 - How to Get ETH Exposure: Token, ETF or Corporate Treasury? 38:47 - Stocks or Tokens? The Smart Way to Bet on ETH 39:53 - DeFi Onboarding 101: Wallets & Your First Steps 42:22 - What's Next for Ethereum? Proof-of-Stake to Killer UX Connect with us online: Website: https://www.wealthion.com X: https://www.x.com/wealthion Instagram: https://www.instagram.com/wealthionofficial/ LinkedIn: https://www.linkedin.com/company/wealthion/ #Wealthion #Wealth #Finance #Investing #Ethereum #Crypto #Blockchain #DeFi #Stablecoins #Tokenization #Bitcoin #Web3 #AI #Layer2 #ETH ________________________________________________________________________ IMPORTANT NOTE: The information, opinions, and insights expressed by our guests do not necessarily reflect the views of Wealthion. They are intended to provide a diverse perspective on the economy, investing, and other relevant topics to enrich your understanding of these complex fields. While we value and appreciate the insights shared by our esteemed guests, they are to be viewed as personal opinions and not as investment advice or recommendations from Wealthion. These opinions should not replace your own due diligence or the advice of a professional financial advisor. We strongly encourage all of our audience members to seek out the guidance of a financial advisor who can provide advice based on your individual circumstances and financial goals. Wealthion has a distinguished network of advisors who are available to guide you on your financial journey. However, should you choose to seek guidance elsewhere, we respect and support your decision to do so. The world of finance and investment is intricate and diverse. It's our mission at Wealthion to provide you with a variety of insights and perspectives to help you navigate it more effectively. We thank you for your understanding and your trust. Learn more about your ad choices. Visit megaphone.fm/adchoices

Looking to build a profitable, systemized spa that pays you $100K+ without burning out? It all starts with retail. In this episode, we dive deep into the Retail Reversal strategy: we reward retail purchases with complimentary services - driving loyalty, boosting results, and maximizing revenue. And the great thing? It will cost you about the same as offering 10% off products.  Yep, you heard that right.  We cover why retail is essential (when clients buy 3+ products, they're 90% more likely to rebook!), how to systemize ordering and product rep relationships, and how to run a promotion that's a win–win for your spa and your clients.   What you'll learn during this episode: Real-world stats proving retail boosts rebooking and retention How to order strategically and build rep relationships to save 25% The step-by‑step of running a Retail Reversal promo (e.g. “Spend $200, get a free peel”) A breakdown of costs, ROI, and promotion design How to launch, track success, and measure a 10–15% retail lift Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   ABOUT THE SPA MARKETING MADE EASY HOST      Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Check out my newsletter at TKOPOD.com and join my new community at TKOwners.comI sat down with Daniel Cronauer again and we talked all things service & local business. We got into how he's opening his third gym right next to competitors and stealing their customers with simple tactics that actually work. We also talked about finding marketing shortcuts that cost almost nothing but drive real leads, how to use Facebook groups the smart way, and why most home service businesses never scale past two trucks. We even got into personal stuff like gratitude, childhood money trauma, and how those shape your mindset as a business owner.If you've ever gotten a newsletter from me, it was powered by Beehiiv. Built by the team behind Morning Brew, it's the only platform I've found that actually moves the needle. Go to beehiiv.com/chris and use code chris30 to get 30% off your first three months.You can find Daniel on Twitter at x.com/DanielCronauer and on LinkedIn.Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Turning Ideas into Cash Flow03:03 Optimism and Market Strategy05:53 Marketing Tactics and Community Engagement09:06 The Importance of Action and Research12:01 Building a Business with Intent14:49 Curiosity and Gratitude as Business Drivers18:05 Navigating Business Challenges20:52 Franchises vs. Entrepreneurship24:06 The Future of Business in a Competitive Market32:00 Brahms vs. Coldstone: The Cost of Vertical Integration34:22 Franchising: The Good, The Bad, and The Fit36:45 Scaling Home Service Businesses: The Key to Growth39:40 The Importance of Systems and Employee Empowerment41:33 Mission Statements: Purpose in Business43:28 The Employee-Employer Dynamic: Who Works for Whom?45:21 Creating a Positive Work Environment46:45 The Psychology of Business: Understanding Employee Needs48:40 Avoiding Time and Money Wasters in Business50:38 Investing in Real Estate: A Personal Journey52:54 Defining Success: Time vs. Money54:48 Diversification: The Value of Multiple Ventures56:15 The Launch Playbook: From Truck to Cash Flow

Ready to take a deep dive and learn how to generate personal tax-free cash flow from your corporation? Enroll in our FREE masterclass here and book a call hereIs saving your age with a backdated participating whole life insurance policy really the smartest financial move—or could it cost you more than it saves?If you've ever considered using participating whole life insurance for wealth preservation, you've likely heard about backdating to lock in a younger age. But what if that age-saving strategy means compromising your cash value in the short term—or worse, limiting your ability to fund the policy fully? Whether you're starting a corporate-owned participating whole life insurance policy or planning for long-term estate growth, the funding strategy you choose can make or break your outcome.In this episode, you'll discover:How backdating a policy by 6 to 12 months affects both cash value and death benefit over time.Why saving age isn't always worth it—especially if you can't max fund in year one.When a backdated policy makes sense, particularly for those with a large upfront lump sum to contribute.Press play to learn how to structure your life insurance strategy for maximum flexibility, long-term value, and alignment with your wealth goals.Discover which phase of wealth creation you are in. Take our quick assessment and you'll receive a custom wealth-building pathway that matches your phase and learn our CRA compliant tax optimized strategies. Take that assessment here.Canadian Wealth Secrets Show Notes Page:Consider reaching out to Kyle…taking a salary with a goal of stuffing RRSPs;…investing inside your corporation without a passive income tax minimization strategy;…letting a large sum of liquid assets sit in low interest earning savings accounts;…investing corporate dollars into GICs, dividend stocks/funds, or other investments attracting corporate passive income taxes at greater than 50%; or,…wondering whether your current corporate wealth management strategy is optimal for your specific situation.Financial freedom in Canada takes more than income — it takes strategy. Whether you're a seasoned entrepreneur, high-earning professional, or building wealth through real estate, mastering the four phases of a healthy financial plan is non-negotiable. This podcast unpacks the smartest Canadian tax strategies, corporate structuring moves, and investment tactics that create lasting wealth. From optimizing RRSP room and leveraging real estate to balancing salary vs dividends and planning your legacy, we focus on actionable insights tailored for busReady to connect? Text us your comment including your phone number for a response!Canadian Wealth Secrets is an informative podcast that digs into the intricacies of building a robust portfolio, maximizing dividend returns, the nuances of real estate investment, and the complexities of business finance, while offering expert advice on wealth management, navigating capital gains tax, and understanding the role of financial institutions in personal finance.

Stormi Banks: Grant Myths, Life-Changing Wins, How to Secure Funding the Smart Way + MoreSee omnystudio.com/listener for privacy information.

In this episode, Mike Campion chats with Erin Broderick, founder of BG Custodial, who's built a commercial cleaning business that scrubs 250,000 square feet a day. Erin opens up about her journey from doing the cleaning herself to leading a growing team—and what it really takes to level up as a business owner. They dive into why she chose commercial over residential cleaning, how she thinks about hiring in a tough labor market, and why building a strong culture matters more than pay alone. Plus, Mike shares no-fluff advice on how to talk to clients about rising wages and pricing. It's real talk, full of laughs and leadership gold. If you're growing a cleaning company, you don't want to miss this one!   Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

Buying your first home isn't just a personal milestone, it's your first real estate investment opportunity. Done right, it can open doors to long-term wealth and future deals. But a poor first purchase can limit your growth for years. Kris Krohn breaks down what smart buyers do to turn their first home into a powerful asset.

As we celebrate the 4th of July, I want to explore a topic that doesn't get nearly enough attention—how to withdraw money from different types of retirement accounts. Specifically, we'll look at sequential vs. proportional withdrawals, and how your strategy can impact your taxes, your legacy, and your long-term retirement success. We'll walk through a hypothetical scenario to compare the outcomes, and the good news is—you can run this kind of analysis for yourself using the new Withdrawal Strategy Scenario in the Retirement Budget Calculator. To find links and resources mentioned in today's podcast, visit SoundRetirementPlanning.com and click on episode #457. The Retirement Budget Calculator is an intuitive tool that promises ease and accuracy. However, like any tool, user error could potentially lead to costly mistakes. To avoid this, let the experienced advisors at Parker Financial LLC guide you. When you hire our team, we offer a comprehensive review of your current investments, taxes, and the data in the Retirement Budget Calculator. We will ensure your plan's completeness and accuracy, helping you create an investment strategy, assist with tax planning, and monitor your plan to maximize your retirement benefits. At Parker Financial we offer a well-crafted retirement investment strategy, deeply rooted in academic data and financial science which can be the key to a prosperous retirement. Don't leave your future to chance. Take the first step towards a sound retirement. Schedule your complimentary discovery session now by visiting Parker-Financial.net let us help you make the most of your retirement years.        

Worried your age is playing villain in your job search? Lemme tell about Jayme. She joined my Job Search Coaching Program when she was 74. Got a job with Verizon by beating out literally 10s of thousands of people. She says so right here in the over 50 section (but I'm wondering if I should create an over 70 section).

In this episode of The Kelly Roach Show, I break down three highly effective and often overlooked ways to collaborate with your clients, not just to serve them, but to help THEM grow. From content co-creation to live event experiences and long-term brand partnerships, this conversation highlights why your best marketing asset might already be inside your existing client base. Whether you're looking to build deeper relationships, create higher-performing launches, or expand your brand visibility through trust-based collaborations, this episode offers practical examples and strategic insights to help you turn your clients into advocates, collaborators, and growth partners. If you're ready to shift from transactional delivery to transformational partnerships, hit play. What you'll learn: The #1 missed opportunity most service providers overlook when it comes to client collaboration Why co-creating content with clients builds trust faster than any ad campaign How to elevate your brand by spotlighting your clients' stories, wins, and transformations A powerful shift in thinking: clients as collaborators, not just consumers The surprising benefit of involving clients in your live launch strategy How small tweaks in your delivery model can create huge visibility gains Timestamps: 2:48: Featuring clients in your marketing + content 4:31: How client stories build trust faster than any ad campaign 6:12: Collaborating with clients inside launch 8:24: Examples of clients co-leading lives, panels, or segments 10:15: Building longer-term brand partnerships 13:10: A mindset shift: your client is not just a buyer, but a builder Resources: Apply for a Power Hour with Kelly: https://thekellyroach.com/power-hour Join our No-Contract, Virtual Busienss School membership: https://go.virtualbusinessschool.com/joinvbs  Join our upcoming Live Launch Intensive: https://workshops.thebusinessadvisory.com/livelaunchday  Subscribe to the Kairos Newsletter: https://thekellyroach.com/kairosnewsletterorganic  

Are your B2B ads mysteriously tanking on Google? In this explosive episode, Ralph and Lauren sit down with landing page expert Tas Bober, founder of The Scroll Lab by Delphinium, to unpack Google's stealth February 2025 landing page compliance update—a change that's silently sabotaging paid traffic across the board. Tas reveals how Google's AI is now judging your UX with teacher-level scrutiny, how rage scrolling signals are reshaping campaign performance, and why navigation and anchor links are now critical for survival. You'll learn how to fix ad-to-landing page misalignment, boost conversion with smart layout shifts, and adopt “consumption rate optimization” as your new metric for success. Packed with anchor nav hacks and a case study showing a 265% lift in purchases, this episode is your no-BS blueprint for keeping your B2B funnel Google-proof.Chapters:00:00:00 - Kicking Things Off on Perpetual Traffic00:00:22 - What Our Listeners Are Saying00:02:04 - Meet Tas Bober: The Landing Page Strategist00:02:45 - The Google Update No One Saw Coming00:04:42 - Why Relevance and UX Now Rule Ads00:07:00 - What Makes a Landing Page Actually Work00:09:16 - Ignore Google's Changes? Here's What Happens00:13:57 - Smart Ways to Build Pages That Convert00:19:13 - Picking the Right Tools for the Job00:21:33 - What This Google Update Really Means00:22:10 - How to Stay Google-Compliant in 202500:27:09 - Crushing Objections Before the Sales Call00:29:01 - Why Relevance Is Your Ultimate Differentiator00:35:25 - Personalization + Dynamic Pages = Scalable Wins00:38:57 - The 4 Core Pages Every B2B Brand Needs00:42:08 - Final Takeaways and Where to Learn MoreLINKS AND RESOURCES:Tas Bober on LinkedInThe Scroll Labmake data driven marketing decisions with confidenceThe 5 Forces SystemSUPERCHARGE YOUR MARKETING ROITier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Discover why frugality is a financial superpower and learn practical ways to save money in both your business and personal life—without being cheap.