EngageCast | Riveting Growth Stories powered by WebEngage

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Ashwin Shetty, a Senior Marketing Manager looking after Retention, Loyalty, and Analytics at Adda52 - an online gaming platform. Here, he talks about the impact of the COVID-19 on the entire online gaming industry and reveals his insights on the right communication strategy for the marketers around. --- Send in a voice message: https://anchor.fm/webengage/message

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. Siddharth Dwivedi is the Co-founder and Head of Marketing at Vaizle - a social media analysis tool. He is a master of content creation, marketing, and advertising with 6+ years of experience. He has also co-founded XOR Labs - a data-driven performance marketing agency. --- Send in a voice message: https://anchor.fm/webengage/message

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Gaurav Bhawnani, the founder of Superhumans.ai, a SaaS product for people-first organizations. Here, he shares his insights on the need for new marketing and communication strategies for the food and beverage industry as well as the SaaS world. --- Send in a voice message: https://anchor.fm/webengage/message

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Divya Dixit, the Senior Vice President of Direct Revenue, Marketing, and Analytics at ALT Balaji - a leading Indian OTT platform. Here, she talks about the impact of COVID on the OTT Industry overall and reveals the new communication strategies they’ve adopted at ALT Balaji. --- Send in a voice message: https://anchor.fm/webengage/message

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features, Damandeep Singh Soni, who is a Sr. Advisor for Marketing and Growth for multiple start-ups. He has extensive experience in entrepreneurship, marketing, strategy, growth, and the startup ecosystem. Previously, he was the Vice President of Marketing at Milk Basket, and before that he worked as a CMO for the APAC region at WeCash. --- Send in a voice message: https://anchor.fm/webengage/message

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features, Naman Sarawagi, Co-founder of Refrens.com - a market network for B2B service providers. He is also an independent director of E2E Networks Limited. He is a pioneer in the startup world, investing in different running startups. He also founded FindYogi - a price comparison platform for Indian e-commerce companies. Tune in to this episode! --- Send in a voice message: https://anchor.fm/webengage/message

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features, Dhananjay Yadav, Associate Vice President of Growth and Marketing at Homelane - a home-designing platform. He has multiple years of integrated marketing experience across digital and outdoor advertising. Previously, he worked as a Head of Marketing at ClearTax India. --- Send in a voice message: https://anchor.fm/webengage/message

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Sindhu Biswal who is the Senior Growth Marketer at Pocket Aces, India’s fastest growing media house. It has 3 media channels Dice Media, Filter Copy, Gobble, and a gaming channel Loco. He played a pivotal role in app marketing, events marketing at PayTm Insider. He also was one of the Founding members and Marketing Lead at Dogether, a social networking platform selected at Facebook Start. --- Send in a voice message: https://anchor.fm/webengage/message

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Vibhu Bhushan who is the Co-Founder and Chief Product Officer of Gradeup - India’s leading Ed-Tech company. He looks after the growth, product, and marketing strategy as well. He started this in late 2015 and envisions to lead the market in such a short span of time. Previously, he also co-founded Nogle Technologies as well. Check out all the episodes of EngageCast: https://webengage.com/resource/podcast/ --- Send in a voice message: https://anchor.fm/webengage/message

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Ramalingam Subramanian - Head of Brand and Communications at CoinDCX. Here, he shares his deep insights on the unusual effects of the pandemic on the cryptocurrency world. He covers the change in the user behavior witnessed during this phase and reveals their unique marketing strategies to combat the change. --- Send in a voice message: https://anchor.fm/webengage/message

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Abhishek Patil, head of Product and Growth at Cred. He talks about the short-term and long-term impact of COVID on the Fin-Tech ecosystem. Furthermore, he reveals his restructured marketing and engagement strategies that they adopted in Cred. Check out all the episodes of EngageCast: https://webengage.com/resource/podcast/ --- Send in a voice message: https://anchor.fm/webengage/message

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Abhishek Shetty, CMO and Head of E-Commerce and Omni-Channel Sales of Celio, India. He talks about his re-structured strategies to combat the effects of COVID on the fashion industry and offline retail shops. He is an alumnus of ISB, Hyderabad accompanied by 11+ years of experience in Sales and Marketing. --- Send in a voice message: https://anchor.fm/webengage/message

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. In this episode, we are speaking with Manav Sethi, Group CMO of Eros International about the challenges faced by the OTT industry due to COVID-19. He has over 20+ years of experience in marketing and has also been the founding CMO of ALTBalaji, previously. --- Send in a voice message: https://anchor.fm/webengage/message

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. In the first episode, we are in conversation with Meera Iyer (CMO, Medlife), talking about the impact of COVID-19 on Medlife, and the online pharmacy in general. We also discuss how Medlife's marketing and engagement strategy has adapted due to the Coronavirus, and how they are plotting a growth path in 2020 & beyond. --- Send in a voice message: https://anchor.fm/webengage/message

Rand Fishkin is the ex-Founder and CEO of Moz and the current founder and CEO of SparkToro. A leader in the field of search engine optimization, Rand is also an author of the bestselling books “Lost and Founder” and “Inbound Marketing and SEO: Insights from the Moz Blog”. Some of the notable achievements of his include: i. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek ii. Co-founded Inbound.org along with Dharmesh Shah of HubSpot iii. One of the early introducer of SEO as an Industry iv. He has raised close to $30 mil in Venture Fund v. A big name and influencer in the digital marketing community In the early 2000s, he started the SEOMoz blog which was the precursor to its consulting business and then eventually the Moz Software. Avlesh speaks to Rand about building and scaling a startup, navigating the world of VC funding, understanding the need to create a personal brand for Entrepreneurs & so many more topics that founders talk about! --- Send in a voice message: https://anchor.fm/webengage/message

Bharat Bhatia is the VP of Marketing at Junglee Games - a leading skill games company in India. During his previous stints, he worked as the Deputy General Manager of Marketing at Paytm and Manager of Global CRM at Foodpanda. He is an alumnus of the Institute of Management Technology, Ghaziabad. In this episode… We speak to Bharat about user engagement and retention in the online gaming world which includes: i. The state of real money games in India. ii. The importance of user experience in online gaming. iii. Why marketers should focus on user retention from day one? iv. The recipe for seamless user experience. --- Send in a voice message: https://anchor.fm/webengage/message

Avinash Ambati is the Product and Growth head at Rehlat, earlier working as a Product Manager for Mobile Apps at the same company. He is an alumnus of IIM Indore. He has also worked with Mother Dairy and Nuance Communications in the past. Avinash’s profile at Rehlat includes working on trip module planning, user retention, user engagement, data warehousing, Karam wallet and handling the complete P&L of Flights, Hotels, and Cabs. In this Episode: Avinash shares deep insights on the OTA industry whereas he reveals the critical factors necessary in driving growth and revenue through the mobile application. He also highlights: i. How Rehlat incorporates various consumer behaviors in its mobile marketing strategy ii. How to do more and offer better experiences to the consumers with less data iii. Rehlat’s CLTV prediction model and its retention strategy iv. The benefit of having loyalty programs v. Channeling product planning process between cross-functional teams --- Send in a voice message: https://anchor.fm/webengage/message

In this episode of EngageCast, we speak with Divya Dixit of ALTBalaji. She heads the marketing at ALTBalaji as their Senior Vice President and Head of Marketing. Divya leads the marketing at ALTBalaji which is the country’s first large OTT platform with only original content tailor-made for Indian audiences. It is aimed at the urban mass that consumes both popular foreign and Indian shows online. Besides its popularity in the metros, over 80% of its traffic coming from Tier I and Tier II towns. Within six months of launch, ALTBalaji was ranked among the top three revenue-grossing video streams in the country. Over 4 bn minutes of video were consumed until 20th Nov 2019. Divya shares deep insights into the Indian OTT scenario while also discussing the factors which are affecting the growth of digital content across tier 1 and tier 2 cities of India. She also discusses the following points: i. ALTBalaji’s brand positioning strategy in a crowded space ii. The typical user journey on the ALTBalaji platform iii. Where the next big avenue of growth lies in India for OTT iv. The power of Indianised content & massification in content creation v. How churn can be controlled and accounted for without affecting topline growth --- Send in a voice message: https://anchor.fm/webengage/message

Damandeep Singh Soni is a startup growth consultant with an extensive experience of over 20 years in the marketing domain. During his previous stints, he served as the Head of Marketing and Growth at Mobikwik, India Head at LINE messenger and Chief Marketing Officer (APAC) at WeCash – a Chinese fintech unicorn. In this episode… We speak to Daman about his experience as a marketing and growth professional and discuss the nitty-gritties of growth marketing, which include: i. The important aspects of a user journey map in fintech businesses
. ii. How difficult is it to get users to transact online? iii. How to overcome user engagement and retention challenges faced in the fintech space? iv. How to combine Tech and Marketing to form a rocketship of growth
? v. What route should today’s marketers take to build a full-funnel approach? Hear out this episode of EngageCast to sharpen your understanding of various growth strategies backed by extraordinary user experiences. --- Send in a voice message: https://anchor.fm/webengage/message

Udayan Walvekar is the Product Marketing Manager at Razorpay - one of the leading payment solutions in India. He has over 10 years of experience in growth marketing and has worked across various industries including pharmaceutical, advertising, healthcare, SaaS and fintech. Udayan has been an advisor to multiple startups in the Silicon Valley on their growth strategy. In this episode, he talks about: i. Why consumer feedback is important while designing an impeccable product. ii. How collaboration among the tech, service and marketing team leads to better growth marketing iii. What is the one metric that really matters in product marketing and how to find it? Listen to this episode to find out how Razorpay is creating a seamless experience for its merchants while powering disruptors along the way. --- Send in a voice message: https://anchor.fm/webengage/message

Arpan Biswas heads the marketing at Wonderchef- a leading Kitchenware brand, as their Chief Marketing Officer. He is an alumnus of IIT Kharagpur and IIM Calcutta. Arpan has worked across multiple industries such as Textile, Real Estate, Lifestyle, Food, Automobile and Homecare in his career which spans over ten years. Arpan has also worked as the brand manager of Britannia. In this episode, he will be enlightening us on: How to effectively craft a brand message Why content marketing is extremely crucial for Kitchenware products Choosing a pricing strategy that helps you enhances your brand perception How WonderChef is growing 10X as the most preferred brand for the households Listen to this episode if you are curious about what goes behind building a remarkable brand and different strategies for channeling your growth. --- Send in a voice message: https://anchor.fm/webengage/message

Meera Iyer is the Chief Marketing Officer of Medlife – a leading online pharmacy. She is a seasoned veteran of the sales and marketing domain for 13+ years. During her previous stints, she has served as the Head of Marketing at Big Basket and Melorra. She has also played a crucial role in handling and managing some of our most loved brands at Unilever. In this episode we talk about: 1. How online pharmacy is reshaping the healthcare industry in India? 2. Why customer experience is paramount for success in the online healthcare domain? 3. How to create tailored offerings for discerning digital consumers by understanding the user behaviour? 4. The secret to Medlife’s 10X growth Hear out this episode of EngageCast to sharpen your understanding of your user behaviour and various growth strategies. --- Send in a voice message: https://anchor.fm/webengage/message

Devam Saxena is the Group CRM Lead at Alshaya, a multinational retail franchise operator headquartered in Kuwait. Devam is a CRM industry veteran currently handling 90+ brands under the Alshaya portfolio. His past experience includes building highly effective marketing strategies for brands like Foodpanda and HCL Technologies. In this episode, we take a closer look at: 1. How GCC consumers engage with B2C brands as compared to Indian consumers? 2. How CLTV gets affected by your CRM strategy? 3. How user data helps create better brand experiences at scale? 4. Which user engagement and retention metrics are important for the GCC region? 5. How to create an effective growth and retention strategy on the back of brilliant CRM practices? Hear out this episode if you’re looking to effectively strategise your CRM and revitalise the engagement flow with the power of intelligent data-backed marketing. --- Send in a voice message: https://anchor.fm/webengage/message

Lars Lofgren is the CEO of QuickSprout and ex-Director of Growth and Head of Marketing, KISSmetrics. He has considerable experience in growing businesses, building high performing teams and creating actionable CRO tactics for sustainable growth. We speak to Lars about his experience as a marketing professional and discuss important aspects of SaaS growth marketing and CRO, which include: 1. Key learnings gleaned from working with industry leaders like Neil Patel 2. Things to avoid while building a SaaS business 3. Brilliant Strategies for forming high-performance growth teams 4. Unique CRO tactics and growth hacks to uplift web and mobile conversions 5. Impressive ways of maintaining your growth curve 6. Actionable ideas for designing the future roadmap for success This episode is a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to boosting the business growth. --- Send in a voice message: https://anchor.fm/webengage/message

Pierre Lechelle– Pierre is a B2B SaaS marketing expert based out of California. He helps SaaS companies generate more revenue through growth marketing. So far he has helped 60+ companies achieve higher goals. This episode has been hosted by Avlesh Singh, Co-founder and CEO at WebEngage. We speak to Pierre Lechelle about his experience as a marketing professional and discuss the nitty-gritty of growth marketing, which includes: 1. Fundamental tenets of growth marketing 2. Solving growth problems at the product level 3. The difference between growth hacks and growth marketing 4. How to build growth teams from scratch 5. Differences between B2B and B2C growth functions Its a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to doubling their business growth! --- Send in a voice message: https://anchor.fm/webengage/message

Abhishek Patil leads user growth at Dunzo; a billion-dollar company backed by Google. He is an ex-Sokratian who handled the e-commerce team (SOFIE) for scaling early-stage e-commerce business. Abhishek believes that growth can't be a hack and rather is a continuous experimentation process. In This Episode... We speak to Abhishek Patil about his journey as a marketing professional and discuss the nitty-gritty of growth marketing which includes: Exploring specifics of the hyperlocal business’ growth strategy Understanding how Dunzo tackles its churn rate Diving deep into Dunzo’s customer engagement and retention strategy Battling challenges in the hyperlocal industry Keeping up with the ever-increasing customer demand-supply chain This episode is a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to double their business growth! About EngageCast EngageCast is a one-of-its-kind podcast series that brings to light riveting growth stories powered by WebEngage. Our stories cover the true essence of growth marketing, user engagement and retention, customer experience, entrepreneurship and a lot more. Every episode features a conversation with top growth and marketing practitioners and entrepreneurs in the B2C space. --- Send in a voice message: https://anchor.fm/webengage/message

Gaurav Bhawnani heads retention and revenue at Licious; an online (web & app) meat platform established in 2015. It is one of the front runners in India’s $ 30 billion meat market. Gaurav is a marketing professional with 6+ years of experience in industries ranging from revenue, category management, P&L management, and more. He firmly believes in the school of 'first principle'. In this episode of EngageCast, we speak to Gaurav Bhawnani about his journey and talk about: Diving deep into growth and retention strategies for consumer businesses Understanding user engagement on web and mobile Creating habit-forming digital experiences Maximizing the product value for consumers to ramp up brand loyalty Differentiating your product marketing strategy It is a brilliant episode for anyone who has an online business and wants to triple their business growth. --- Send in a voice message: https://anchor.fm/webengage/message