Podcasts about cltv

We've all heard the dream: a product or service so revolutionary, so inherently brilliant, that it sells itself. But is this truly a reality in the complex world of business? In a recent podcast discussion, we delved deep into this very question and explored the fundamental roles of sales and marketing in driving not just revenue, but also innovation and lasting customer value. The conclusion, as you might suspect, is clear: the idea of a truly self-selling entity is largely a myth, and the synergy between sales and marketing is absolutely indispensable for any business aspiring to thrive. The Myth of the Self-Selling Product: While a truly exceptional offering might generate initial buzz and organic interest, relying solely on this is a risky proposition. Even the most groundbreaking innovations need to be discovered, understood, and ultimately, chosen by customers. This is where the foundational functions of sales and marketing step in. Why Everything in Business Involves Sales and Marketing: At its core, business is about creating and exchanging value. Whether you're a tech startup, a local bakery, or a global consultancy, you need to connect your offering with those who need or want it. This connection, this process of informing, persuading, and facilitating transactions, is the essence of sales and marketing. They are not just departments; they are fundamental business functions that permeate every aspect of your operation. The Vital Role for New and Revolutionary Products: You might think a truly revolutionary product wouldn't need much selling. "It's so good, people will just flock to it!" However, even game-changing innovations face the challenge of education and adoption. Customers need to understand how this new product solves their problems, why it's better than existing alternatives (or the status quo), and how to integrate it into their lives or businesses. Marketing and sales are crucial in bridging this gap, building trust, and driving initial adoption for even the most groundbreaking offerings. Maximizing Customer Lifetime Value Without Sales? Unlikely. Customer Lifetime Value (CLTV) is the total revenue a business can expect from a single customer over the entire duration of their relationship. While marketing can play a role in nurturing customer relationships through content and engagement, the sales function is often critical in fostering loyalty, upselling, and cross-selling. Building strong relationships, understanding evolving customer needs, and proactively offering solutions are key to maximizing CLTV, and these often require direct interaction and personalized attention that falls within the realm of sales. Product Innovation Without Sales Insights? A Blind Spot. Where do great product ideas come from? Often, they stem from a deep understanding of customer needs and pain points. The sales team, being on the front lines, constantly interacts with customers, gathering invaluable feedback, identifying unmet needs, and spotting emerging trends. To exclude this direct customer intelligence from the product innovation process is to operate with a significant blind spot, potentially leading to products that miss the mark. Standing Out Without the Power of Sales and Marketing: In today's crowded marketplace, differentiation is key to survival and success. How do you ensure your unique value proposition isn't lost in the noise? Marketing is essential for crafting a compelling brand narrative, highlighting your competitive advantages, and reaching your target audience. Sales then reinforces this message through direct interaction, building trust and closing deals based on that differentiated value. Without this combined effort, even the most distinct product or service risks being overlooked.

On this special live podcast, I sit down with Rosie Duffy (Head of Customer Care, ME+EM) and Hannah Bennett (Head of Digital, Paul Smith) to discuss whether post-purchase is your secret CLTV weapon? What did we chat about? how effective post-purchase communication can unlock retention the internal resources you need to craft excellent post purchase experience the interplay between loyalty and post purchase the role of stock experience the tech stack to make this all possible...and a smidge of AI. This podcast is brought to you by our mates at Ingrid.

When I was five years old (Jennifer Hammond) , my dad first put a microphone (and tape recorder) in my hand. Among the chatter and conversation, aimed mostly at entertaining my shy older sister came a confident utterance: "Hello Sports fans!" Hard to believe that I knew then where I hoped my future would take me. By the time I was in junior high school watching Monday night football and typing out lineups, there was no turning back. The only career I could imagine for myself was as a sports reporter on TV. While my mind was made up, the road to get there wasn't nearly as direct. My first on-camera experience came broadcasting the morning announcements at Seaholm High School in Birmingham where I grew up, and by the time I arrived at Western Michigan University I had snagged a lucrative gig in the Sports Information Department, where I covered everything from football to women's gymnastics. Working full time at radio stations WQLR/WQSN while going to college helped polish my on-air product - but did little to further my sports resume. I took a leap of faith and moved to Chicago six months following my graduation and took a job working as a receptionist at an audio production company - where I could meet people in the business and upgrade my audition tape. Less than a year later I finally got a break in radio as I received an opportunity to try out at Shadow Traffic after two weeks of unpaid training. With no guarantees of a position at the end, I landed a fulltime job. That gig lasted about three years and blossomed into another on-camera opportunity at CLTV in Oakbrook, Illinois doing morning traffic reports at the key wall. When the morning sports anchor declared that she wasn't hip on reading the morning sports, I took over and finally got back in the game doing what I really loved. By late Spring of 1994, I was at a crossroads, eager to take the next step as a sports reporter working in the field - at the same time Detroit's first all-sports talk station was getting ready to hit the airwaves and I wouldn't be denied. I drove home for a couple of days and called Program Director Lorna Gladstone at the Fan to set up a meeting - I was hired on the spot. I spent the next three years covering everything in Detroit from the Lions to the Tigers and MSU and UM football and hoops before earning a freelance job with Fox 2 to cover the Lions pregame and Red Wings Stanley Cup runs. In November of 1997 a shift in management at Fox 2 landed me a full-time job in the sports department as the number three - meaning I would be out in the field covering everything from the NFL to the College World Series. It's hard to believe it has been more than two decades since I landed my dream job, and it keeps on getting better. I have had so many amazing experiences and have even earned two Emmy awards for my work as a sports journalist. What is even more priceless is the constant feedback and interaction with views and Detroit sports fans who make this job so rewarding. I am more committed than ever to providing interesting and informative stories to you - our Fox 2 Viewers - and hope that one day I will be covering a Lions Super Bowl! In the meantime, I remain committed to serving this incredible community and mentoring the future broadcasters of tomorrow! #jenniferhammond#sportsreporter#fox2detroit#livewithcdp#chrispomay#barrycullenchevrolet#wellingtonbrewery https://beacons.ai/chrisdpomayhttps://www.cameo.com/chrispomayWant to create live streams like this? Check out StreamYard:https://streamyard.com/pal/d/54200596...https://www.fox2detroit.com/

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan returns for the third time to share research on the food delivery business and how marketers can "bend the growth curve" by implementing a subscription model. He discusses the engineering behind various subscription models and why most marketers should "at least" consider these programs. Key topics include: the difference between "promiscuous" and "heavy" buyers; balancing the "give versus the get," and how AI may drive the implementation of more models. Tune in to hear why charging for membership is a good idea.Are subscription models the future of business growth?

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. This show is a bookend to "The Rise & Fall of Peloton as Seen Through the Lens of CLTV" with Professor Dan McCarthy.Pete discusses the use of Customer Lifetime Value (CLTV) as key to understanding the true value of the company and explains why it is risky to think "Your company is different." Key topics include: why customer metrics and stock valuations can be temporarily out of synch; why customer metrics eventually win out; how CMO's can use CLTV as a forecasting bridge with Finance; and how Warby Parker's strategic focus did not bend during dramatic stock price fluctuations. Tune in to hear why Warby is the Tortoise and Peloton is The Hare in the classic race.Discover the real story behind Warby Parker's dramatic $6B valuation swing and subsequent recovery through the lens of customer lifetime value analysis. Dr. Peter Fader, Professor at The Wharton School and co-founder of Zodiac (acquired by Nike), reveals how his team accurately predicted Warby Parker's true valuation before its IPO.Get an insider's look at how customer metrics and lifetime value calculations painted a different picture than Wall Street's initial $6B valuation. Learn why Warby Parker's steady approach to growth, unlike Peloton's aggressive expansion, ultimately proved successful. Dr. Fader breaks down the critical customer acquisition costs (CAC) miscalculations in Warby Parker's S-1 filing and explains how proper cohort analysis predicts company value.This episode provides invaluable insights for marketers and business leaders on using customer lifetime value to make strategic decisions, communicate with CFOs, and evaluate company worth beyond stock price fluctuations. Perfect for marketing executives, financial analysts, and anyone interested in the intersection of customer metrics and company valuation.Join Mike Linsing, 5-time CMO, as he explores this fascinating case study that demonstrates why understanding customer economics is crucial for sustainable business growth and accurate company valuation.#growthhacking #performancemarketing #digitalmarketing #marketresearch #warbyparkeripoCHAPTERS:00:00 - Intro02:00 - Using Customer Data and CLTV05:52 - Warby Parker IPO Overview11:29 - Warby Parker's Stock Price Impact15:35 - Analyzing Warby Parker's CAC Error18:18 - Warby Parker's Economic Performance19:36 - Warby Parker: Tortoise vs. Hare Strategy21:36 - Projecting TAM for International Expansion23:17 - Projecting TAM for New Product Lines27:59 - Wrapping Up Warby Parker Insights29:30 - Marketing Advice and Strategies30:16 - Conducting a Customer Base Audit30:56 - Understanding Company Differentiation31:56 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Entrepreneur Podcast | From Corporate to E-comm Giant: Neil Twa and Digital Marketing | Small Business Surgeon In this week's Small Business Surgeon Podcast, we delve deep into the world of digital marketing with Neil Twa, the powerhouse CEO of Voltage Digital Marketing. With over 15 years in the industry, Neil shares his evolution from traditional media buying to becoming a leader in e-commerce and brand building.Key Takeaways:The importance of understanding your market and product offerings before diving into digital marketing.How to use data-driven approaches to select and launch products effectively.The significance of customer lifetime value (CLTV) and how to cultivate it for sustained business growth.Guest & Host:Neil Twa: Founder & CEO of Voltage Digital Marketing, best-selling author, and digital marketing strategist.Samuel Smith: Your host, guiding you through the intricacies of small business success.

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid trends as a permanent demand shift; price decreases which backfired; the importance of cohort analysis and churn rates; and the unintended consequences of chasing growth through rowers and treadmills. Tune in to learn why "Valuation is a painkiller" and "Everything can be good, but it comes at a price."Dive into the dramatic journey of Peloton in our latest episode of CMO Confidential, "Peloton's Rise & Fall: What Marketers Must Learn." Hosted by Mike Linton, former CMO of Best Buy and eBay, this episode features Dr. Dan McCarthy, a tenured professor at the University of Maryland and a pioneer in customer lifetime value (CLTV) analytics. Key topics include Peloton's strategic missteps, the impact of aggressive growth strategies, and the essential lessons marketers can draw from this cautionary tale. Tune in to hear Dr. McCarthy's expert analysis on how Peloton's quest for rapid expansion led to a significant downturn, and what this means for marketers navigating similar challenges. Learn how to balance growth with profitability and the importance of understanding your total addressable market. This insightful discussion also explores the role of customer acquisition costs and retention strategies in sustaining business success. Subscribe to CMO Confidential for more invaluable marketing insights and stay ahead in the ever-evolving marketing landscape!CHAPTERS:00:00 - Intro00:40 - Dan McCarthy02:00 - Customer Lifetime Value05:20 - Peloton Story10:40 - Data Sources12:14 - Peloton's Evolving Strategy17:34 - Profitability Analysis: Peloton's Price Cut Impact19:30 - Overhead Expenses and CLV Impact21:35 - Peloton's Growth Strategy Insights25:27 - Communicating Growth Challenges to Management29:55 - Valuation as a Business Strategy32:50 - Peloton's Strategic Decisions33:29 - Practical Audience Advice33:30 - ClosingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The guest host for today's show is Brad Bannon. Brad runs Bannon Communications Research, a polling, message development and media firm which helps labor unions, progressive issue groups and Democratic candidates win public affairs and political campaigns. His show, 'Deadline D.C. with Brad Bannon,' airs every Monday from 3-4pm ET. Brad is first joined by Paul Lisnek, legal and political analyst for WGN-TV in Chicago, to talk crime, punishment and campaign 2024.  This includes how Trump's conviction in the New York election interference case will affect the presidential race. They also discuss a new secret recording of Justice Alito rejecting compromise and saying that one political party will 'win.' Then Tara Devlin, the host of the Tarabuster podcast, exposes the GOP's flirtation with Fascism. She also explains the many problems with the way that most of the U.S. media covers news and politics these days. Finally, Tara and Brad discuss the growing number of gifts that conservative Supreme Court Justice Clarence Thomas has received, but did not claim on the disclosure forms for his job, as well as what the reaction would be if this had been a liberal Justice. Paul Lisnek is a multi-Emmy, Cablefax, Telly and Beacon Award winning television host and analyst. He's been the political analyst for WGN-TV since 2008, appearing on all the station's newscasts discussing political issues of the day. He is the host of Politics Tonight on CLTV, on which he interviews the leading political figures in the city, state and country, and also serves as a fill-in anchor. Paul has interviewed presidents, governors, senators, congressmen, local representatives and mayors too numerous to count over the last 25 years. His handle on X is @PaulLisnek. Tara Devlin is a New York City based comedian, writer, and host of the unapologetically-liberal podcast "TARABUSTER.” Tarabuster is 5-star viewer-reviewed and 100% viewer-supported. Help keep the REAL liberal media going – and growing – by becoming a Patron of Tarabuster at Patreon.com/TaraDevlin. You can follow Tara on Twitter at @REALTaraDevlin and on Instagram at @Taradackty. Brad Bannon writes a political column every Sunday for 'The Hill.'  He's on the National Journal's panel of political insiders and is a national political analyst for WGN TV and Radio in Chicago and KNX Radio in Los Angeles. You can read Brad's columns at www.MuckRack.com/Brad-Bannon. His handle on X is @BradBannon. You can watch the show's livestream at either of these links: X: https://x.com/i/broadcasts/1BRJjPPVaegKw YouTube: https://youtube.com/live/z42QpQBrVPE?feature=share

A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 approaches to marketing - Product, Brand, CLTV, ABM, Employee, and Performance - all with the objective of profitable growth. Key topics include: why industry context and financial structures matter; the difference between business and creative impacts; and Jonathan's belief that "Every time CFO's hear creativity they think of risk." Added bonus: a story about Polish debt restructuring.Unlocking Marketing's True Value: Insights from Top CMOsWelcome to another episode of CMO Confidential! Join 5-time CMO Mike Linton as he dives into the intricacies of marketing leadership with Jonathan Knowles, a seasoned CMO and Senior Strategist at Wolf Owens. Key topics include the "snowflake problem" in marketing, the development of a marketing toolbox for CFOs and CEOs, and the six primary models for structuring and evaluating marketing efforts.Tune in to hear from Jonathan Knowles, founder of Type 2 Consulting, as he shares invaluable insights on aligning marketing strategies with finance and accounting. Discover why starting from scratch in a new marketing role often leads to inconsistency, and how the ANA project aims to provide marketers with a head start through a set of standardized evaluation tools.This episode also covers the segmentation of the business world, clustering companies based on capital, employees, and innovation, and how to select the right marketing tools for different industry profiles. Hear practical advice on creating predictable, sustainable growth and the importance of creativity in maintaining brand relevance.Don't miss out on these expert insights! Subscribe to the CMO Confidential Newsletter for exclusive content, and be sure to like, share, and subscribe to our podcast on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay ahead in your marketing career with CMO Confidential!#MarketingTrueValue #CustomerMarketing #MarketingDecisions #TopCmos #BrandFinanceCHAPTERS:0:00 - Intro0:41 - What is the Snowflake Problem0:00 - Layering the Marketing Toolbox on Business Segments21:25 - Why Will This Effort Be Different22:58 - What Should Marketers Be Doing That They Aren't Doing Now0:00 - Last question27:10 - Funniest story28:56 - Last piece of practical advice29:50 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode, Anita Toth, the Chief Hidden Revenue Hunter at ATI, discusses churn and customer success in the B2B SaaS industry. She shares insights on common mistakes businesses make when trying to avoid churn and emphasizes the importance of building an authentic view of the product from the beginning. Anita also highlights the cost of not focusing on churn and the need to uncover hidden revenue opportunities. She discusses the limitations of NPS as a metric for measuring customer satisfaction and suggests alternative approaches.Tune in to learn:Why building an authentic view of the product from the beginning helps avoid customer surprises and reduces churn.How uncovering hidden revenue opportunities is crucial for increasing customer lifetime value.The reason NPS has limitations as a metric for measuring customer satisfaction and alternative approaches should be considered.Why shifting the mindset from acquisition to post-sale is essential for long-term business success.Why trusting intuition and listening to customer insights are key for customer experience leaders.–How can you bring all your disconnected, enterprise data into Salesforce to deliver a 360-degree view of your customer? The answer is Data Cloud. With more than 200 implementations completed globally, the leading Salesforce experts from Professional Services can help you realize value quickly with Data Cloud. To learn more, visit salesforce.com/products/data to learn more.Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In this episode, I share three techniques to grow MRR (or incorporate a continuity into your business), plus three ways to drive customer retention.===============

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics include: why it is challenging to agree on key modeling variables like acquisition cost; how CLTV can bridge the translation gap between marketers and finance; and why business schools are slow to evolve. Tune in to hear Warby Parker and Wayfair case studies. #customerlifetimevalue #marketing #marketingdata 00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:40 Introducing Dr. Dan McCarthy: The Genius Behind Customer Lifetime Value01:38 The Marketing Landscape: Challenges and Changes in the Digital Age03:46 Deep Dive into Customer Lifetime Value (CLV) with Dr. McCarthy06:20 The Practicalities of CLV: From Theory to Application12:20 The Journey of Creating a CLV Course: Inspiration and Impact14:10 The Slow Evolution of Business School Curriculums in the Digital Era18:45 CLV in Practice: Warby Parker Case Study24:56 The Importance of Language and Disclosure in Marketing27:44 Advice for Marketers: Embracing Financial Acumen30:22 Compensation and Accountability in Marketing Departments36:58 Dan McCarthy's Personal Anecdotes and Final ThoughtsLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, I break down eight marketing and growth principles for business. They include the following:· Delay gratification. Invest in audience, content, and long-term brand equity over vanity metrics or quick cash-outs.· Give more than you get. Maximize consumer surplus to encourage word-of-mouth and grow CLTV.· Attention & trust compound faster than revenue. They are like gold in this new digital economy. Optimize for both.· Business continuity is predicated on genuinely loving customers. Anything less than a raving brand advocate is a loss.· Choose to excel–not to compete. If you remain radically focused on excellence, the competition becomes irrelevant.· Make offers, craft messaging and provide so much excess value that it's impossible for prospects to say “no.”· Attention has shifted toward micro-content and multimedia. Understand how to use podcasts, YouTube, and Shorts.· To scale, identify your constraint(s), look at: sales (new business volume), CLTV (increasing yield), and retention (reducing churn). Identify the weak link, fix it, then optimize the others.===============

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence over consumers than they really do. Key topics include: how to get started on CLTV; how to understand non-contractual businesses like retail and consumer goods; why win-back strategies aren't as effective as they appear; and why he doesn't like "humanizing marketing." Tune in to hear how CLTV has strong parallels to actuarial science. 00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:40 The Power of Customer Data: A Conversation with Dr. Peter Fader01:36 The Evolution of Marketing: Embracing Customer Centricity02:39 Decoding Customer Lifetime Value and Predictive Models04:58 Challenges and Solutions in Applying Predictive Models24:04 The Future of Marketing: Data, Predictions, and Customer Focus30:37 Closing Thoughts and Practical Advice for Marketers#customerdata #marketing #customerlifetimevalueSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The guest host for today's show is Brad Bannon. Brad runs Bannon Communications Research, a polling, message development and media firm which helps labor unions, progressive issue groups and Democratic candidates win public affairs and political campaigns. His show, 'Deadline D.C. with Brad Bannon,' airs every Monday from 3-4pm ET. Brad is first joined by Paul Lisnek, Legal Analyst for WGN-TV in Chicago, to break down former President Donald Trump's legal problems, including both his criminal and civil trials. Then, Edwith Theogene, Senior Director of racial equity and justice at American Progress, explains President Biden's new equity plan, and details attacks on Diversity, Equity and Inclusion (DEI) plans throughout the United States. Finally, Edwith tells us about a lawsuit alleging racial discrimination in housing lending by Navy Federal Credit Union. Paul Lisnek is a multi-Emmy, Cablefax, Telly and Beacon Award winning television host and analyst. He's been the political analyst for WGN-TV since 2008, appearing on all the station's newscasts discussing political issues of the day. He is the host of Politics Tonight on CLTV, on which he interviews the leading political figures in the city, state and country, and also serves as a fill-in anchor. Paul has interviewed presidents, governors, senators, congressmen, local representatives and mayors too numerous to count over the last 25 years. His handle on X is @PaulLisnek. In her role at CAP, Edwith Theogene leads American Progress' efforts to develop, communicate, and implement policy ideas that provide a new way forward for a range of equity challenges in an increasingly diverse America, with a particular focus on race and equity. Her handle on X is @WhoIsEdwith. Brad writes a political column every Sunday for 'The Messenger.' He's on the National Journal's panel of political insiders and is a national political analyst for WGN TV and Radio in Chicago and KNX Radio in Los Angeles. You can read Brad's columns at www.MuckRack.com/Brad-Bannon. His handle on X is @BradBannon. You can watch a livestream of this broadcast at the following links: X - https://twitter.com/i/broadcasts/1PlKQDeWOOvxE Facebook - https://www.facebook.com/DeadlineDCWithBradBannon/videos/322552560790406/ YouTube - https://youtube.com/live/IUs-pI4wjmI?feature=share

You'll get an exact mortgage rate prediction from the President of the lending company that's provided investors with more financial freedom than anyone in the nation.  Learn how to best access your equity, yet keep your low mortgage rate first loan untouched. In this Get Rich Education podcast episode, host Keith Weinhold and guest Caeli Ridge, President of Ridge Lending Group, delve into the direction of mortgage rates.  They highlight the importance of understanding today's environment and discuss refinancing opportunities in the current market.  Caeli outlines various loan products available to investors and predicts over 50% of appraisals now come in high, indicating strong future valuations.  She also forecasts higher mortgage rates to persist, with a possible Fed Funds Rate reduction by June and a 6.125% rate for 30-year fixed mortgages, non-OO, with 25% down, by the end of 2024.  The episode emphasizes education and strategic planning in real estate investment. I get my own loans at Ridge. You can too at RidgeLendingGroup.com Timestamps: The impact of inflation on real estate investing (00:00:00) Discusses leveraging properties to increase wealth, the relationship between mortgage rates and real estate, and the impact of inflation on property values. Understanding the importance of mortgage rates (00:03:52) Explores the neutral relationship real estate investors have with mortgage rates, the impact of mortgage rates on home affordability, and the significance of current mortgage rates. Historical perspective on home price affordability (00:06:18) Provides insights into the historical trends in home affordability, comparing past and current median home prices and the impact of inflation on home values. The power of leverage in borrowing (00:10:14) Illustrates the impact of inflation on loan principal balances and monthly mortgage payments, emphasizing the benefits of optimizing borrowing. Mortgage rate prediction and refinancing trends (00:16:57) Discusses the future direction of mortgage rates, refinancing trends, and the importance of considering interest rates in the context of overall investment strategies. Explanation of high points charged on investment property loans (00:23:12) Provides an explanation for the high points charged on investment property loans, related to the servicing of mortgage-backed securities and the absence of prepayment penalties. Accessing Equity with HELOC and HE Loan (00:24:21) Discussion on accessing equity using keylock and HE loan, including LTV ratios and interest rate comparisons. Trade-offs Between HELOC and HE Loan (00:25:27) Comparison of trade-offs between keylock and HE loan, including flexibility and interest payment structures. Considerations for Second Mortgages (00:26:36) Exploration of the benefits of having a second mortgage as an option and the potential drawbacks related to minimum draw requirements. Blended Mortgage Rates (00:27:56) Explanation of how to calculate blended mortgage rates based on the balances and interest rates of first and second mortgages. Appetite for Adjustable Rate Mortgages (00:28:44) Assessment of the current environment for adjustable rate mortgages and comparison with fixed-rate mortgages. Obstacles for New and Repeat Investors (00:29:45) Common obstacles faced by new and repeat real estate investors, including understanding investment goals and managing debt-to-income ratios. Forecast for Mortgage Rates (00:33:45) Prediction for future mortgage rates based on inflation indicators and the potential impact of the Fed's decisions. Loan Types Offered by Ridge Lending Group (00:35:54) Overview of the various loan types offered by Ridge Lending Group, including Fannie and Freddie loans, non-QM loans, and commercial loans. Resources and Tools for Investors (00:38:03) Information about free resources and tools available on the Ridge Lending Group website, including simulators and educational content. Conclusion and Recommendation (00:39:38) Summary of the discussion with Caeli Ridge and a recommendation to explore the services offered by Ridge Lending Group for real estate financing needs. Resources mentioned: Show Page: GetRichEducation.com/489 Ridge Lending Group: RidgeLendingGroup.com Call 855-74-RIDGE For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  Top Properties & Providers: GREmarketplace.com GRE Free Investment Coaching: GREmarketplace.com/Coach Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold   Complete episode transcript:   Keith Weinhold (00:00:00) - Welcome to GRE. I'm your host, Keith Weinhold. A new take on how to profit from inflation. The best strategies for accessing equity from your property while leaving your low rate loan in place. A surprising trend with real estate appraisals. Then the president of one of the most prominent national mortgage companies joins me to give a firm mortgage rate prediction today on get rich education. If you like the Get Rich Education podcast, you're going to love our Don't Quit Your Daydream newsletter. No, a eye here I write every word of the letter myself. It wires your mind for wealth. It helps you make money in your sleep and updates you on vital real estate investing trends. It's free sign up egg get rich education.com/letter. It's real content that makes a real difference in your life. Spice with a dash of humor rather than living below your means, learn how to grow your means right now. You can also easily get the letter by texting GRE to 66866. Text GRE to 66866.   Speaker 2 (00:01:11) - You're listening to the show that has created more financial freedom than nearly any show in the world.   Speaker 2 (00:01:18) - This is Get Rich Education.   Keith Weinhold (00:01:27) - Welcome to Gary from Oak Park Heights, Minneapolis, to Crown Heights, Brooklyn in New York City and across 188 nations worldwide. I'm Keith Weinhold, and this is Get Rich education. When you have that epiphany, that leverage creates wealth, it can be enough to make you want to be the town iconoclast. Walk around, beat your chest, and boldly proclaim that financially free beats debt free. You might remember that I helped drive that point home a few weeks ago when I talked about the old fourplex owner, Patrick, who owned his fourplex next to mine years ago. He wanted to pay his down and I wanted to leverage mine up. I told you then that rushing to pay off one property by making extra payments on the principal is like drilling a deep hole into one property. And the deeper you drill, the more likely that hole is to cave in. Your return goes down and now you've got more of your prosperity tied up in just one property, just one neighborhood and just one market.   Keith Weinhold (00:02:34) - The most sure fire way to wealth, and exactly what wealthy people do, is optimize and almost maximize the number of properties that you own. And as long as you buy right as they inevitably inflate, just keep borrowing against them. And that way you never have to pay capital gains tax either. And that goes beyond just real estate. That's assets of many types. You'll want to own more assets. The way to do that is with more loans. And paradoxically, that is why the richest people have the most debt. As you watch your debt column grow, watch your column grow even faster. And as we're talking about mortgages and the direction of interest rates today, us as real estate investors, you and I, we have a somewhat neutral relationship with mortgage rates. Yeah, it's often a neutral relationship. Now, prospective homebuyers, they often want mortgage rates to be low. Sellers often want rates to be low two so that they'll have more home bidders, legacy landlords, ones that own a bunch of property and they're not buying anymore.   Keith Weinhold (00:03:52) - They often want mortgage rates to be high because it hurts first time homebuyer affordability, and then it keeps the rents high and it keeps the occupancy high. And then you and I see we both own real estate. We also look to opportunistically put more in our portfolio. Well then we want rates to be high in a sense and low in a sense too. So you might have relative neutrality, feeling aloof about it all because you're thinking about it from both sides. But in any case, we can always predict the future. But the one thing that you know for sure is what you have now. A lot of people don't optimize their potential for what they have now. Instead, they speculate about the future. Now, one thing a lot of people have now is so many Americans are still loving their 3% and 4% mortgage rates they locked in 2 or 3 years ago, and they're refusing to give it up. However, over the past two years, when the number of real estate listings were at historic lows, a lot of life changing events have occurred in the past two years 7 million newborn babies with a need for a larger sized home and a desire to get out of the starter home.   Keith Weinhold (00:05:11) - Also in the last two years, 3 million marriages, including some of those marriages, are among older couples who now need to sell a home that can help solve the market. And then, of course, most home sellers. They also become home buyers. Next, they need another place to live. So home sellers, they often don't add a net one to the supply. We had a million and a half divorces, 7 million Americans turning 65 years old that might want to trade down during the retirement years and also during the last two years. Consider that there were 4 million deaths and 50 million job changes, some of those inconsequential, while others with fundamentally changed commuting patterns. So the point here is that life moves on. For some, though still a minority, but a growing minority, it is time to give up the three and 4% mortgage rate. Still not enough of them, but for better or worse, that is what it's going to take to move this market and put some available supply out there.   Keith Weinhold (00:06:18) - Now, today we have apparently finally just come off this period where home price of. Affordability had hit 40 year lows for 40 years for decades. Again, with low affordability, you dislike that if you're a home buyer or seller, you might feel neutral about low affordability as a landlord or a real estate investor because it makes your new purchases less affordable. But it keeps your renters as renters when you buy that income property. From an affordability standpoint, the very best time to buy was 2013. Yep, 2013 is when prices hadn't fully recovered from the GFC and mortgage rates had fallen dramatically. Now, to open up that range in years, from an affordability standpoint, it was just a sensational time to buy a home or property from 2009 to 2021, just historically extraordinary, that sensational affordability level during that decade or so, 2009 to 2021, that added to the exceptional rise in home values over end since that time. But yeah, a few months ago, affordability reached its worst level in 40 years and it has since improved.   Keith Weinhold (00:07:43) - I mean, 40 year lows in affordability reach then in 1984 and what happened in 1984, that is when Ronald Reagan defeated Walter Mondale for his second presidential term. Steve Jobs launched the Macintosh personal computer. John Schnatter opened the first Papa John's store in Indiana. LeBron James was born in 1984, and on television running were The Cosby Show and The Dukes of Hazzard. Hey, if you were alive then and you watch those shows, um, I know you wouldn't confess to watching Charles in Charge back then, and you'll never get back those socially redeeming hours that you spent watching Punky Brewster, and you would not admit to doing that either. What is this show, the Jeffersons still on TV in 1984? Look into that. Yeah. You know, that was kind of a real estate ish show. The deluxe apartment in the sky. Yes. It was on then. Yeah. Sherman Hemsley, Isabel Sanford Q that up.   Speaker UU (00:08:55) - Where we're moving on now? All up to this island, to a deluxe apartment in the sky.   Keith Weinhold (00:09:06) - Yeah, they even had the episode where the landlord came over and threatened not to renew their lease. I'll tell you. Has there ever been a television show in history where the landlord was depicted as a good guy? I mean, a landlord in television, they're always cast is a money hungry bad guy that won't fix anything, or is just trying to unscrupulously kick out the tenant, a slack jawed slumlord, every single time. I never really understood that show's theme music, either Beans or Burden on the grill or something. Let's get back to mortgage loans. Understand this. It might be in a way that, okay, you've never thought about it before. It's the power of leverage in borrowing. Now, you probably won't hold any 30 year fixed rate loan all 30 years in reality, but they'll make this effect clear. Let's just act like you have done this on a property. Now the median home price is near 400 K today. But what was it not 40 years ago, but in this case 30 years ago? All right.   Keith Weinhold (00:10:14) - So 1994, per the Fred numbers, which are sourced from the census and HUD, it was 130 K. Yes, a 130 K median priced home in 1994. So then if you put a 20% down payment on that property, you'd have a loan principal balance of 104 K. Now imagine it was an interest only loan somehow, and you still just owed a 104 K balance on that home today, whose median price is up to 400 K. Well, that 104 K. That just seems like a little math that you could almost swat away. I mean, this is how inflation makes the numbers of yesteryear feel tiny. But now if you're 104 K loan were an amortizing loan and the principal were being paid down to hopefully all principal pay down made by the tenant. During all those years, mortgage rates were 9% back then. So if you were making the final payment today on what's now still a median priced home, today your mortgage payment would just be 837 bucks a month. It feels like nothing. Inflation benefited you both ways on the total principal balance and the monthly payment.   Keith Weinhold (00:11:35) - Just feeling lighter and lighter and lighter in inflation adjusted terms now. And if your mortgage rate were 6% on that property, your payment would only be 623 bucks. You might have refinanced to something like that. I mean, 623 bucks. That is lower than the average new car payment today of 726. But if you had not gotten that loan back in 1994 and instead would have paid all cash for the 130 K property, were you 130 K all cash that was put into the property back then? Well, that would have had the purchasing power of today's approximately 400 K reflected in the price of today's median priced home. But to take it back ten years further to 1984, the George Jefferson year, the median home price was 80 K and your loan would be 60 4k. I mean, these numbers feel like little toys or almost lunch money or something. So this is the power of optimizing your borrowing and perhaps but not quite maximizing your borrowing power because that does risk over leverage. That is the inflation profiting benefit that you're feeling right there.   Keith Weinhold (00:12:59) - Coming up in just a few minutes, the president of one of the most prominent national mortgage companies for investor loans will be here with me. We're going to talk about mortgage rates some more, the overall temperature of the mortgage market. And I expect that she'll give a firm mortgage rate prediction for where we're going to be at year end, because she's done that with us before. They see so many investor loans in there at their lending companies. They've really got a great pulse on the market. We have set up the makeshift gray studio again for yet another week. Here is this week I'm in Nevada, where I will be the best man at my brother's wedding. I have been on the road a lot lately. That's what a geography guy like me does. Gotta get out and see the world. Life is meant to be lived, not postpone. Before we discuss both general and some intermediate Murray's concepts shortly. If you happen to be new to real estate investing. And you just like to listen to that one episode that tells you, step by step, how to get started and how to build your credit score and make an offer on a property, and best navigate the inspection process and the property appraisal inside the management agreement and more.   Keith Weinhold (00:14:15) - You can find that on get Rich Education podcast episode 368. It's simply called How to Buy Your First Rental Property. More next. I'm Keith Reinhold, you're listening to get Rich education. You know, I'll just tell you, for the most passive part of my real estate investing, personally, I put my own dollars with Freedom Family Investments because their funds pay me a stream of regular cash flow in returns are better than a bank savings account up to 12%. Their minimums are as low as 25 K. You don't even need to be accredited for some of them. It's all backed by real estate and that kind of love. How the tax benefit of doing this can offset capital gains and your W-2 jobs income. And they've always given me exactly their stated return paid on time. So it's steady income, no surprises while I'm sleeping or just doing the things I love. For a little insider tip, I've invested in their power fund to get going on that text family to 66866. Oh, and this isn't a solicitation.   Keith Weinhold (00:15:24) - If you want to invest where I do, just go ahead and text family to six, 686, six. Role under the specific expert with income property, you need Ridge Lending Group and MLS for 256. In gray history, from beginners to veterans, they provided our listeners with more mortgages than anyone. It's where I get my own loans for single family rentals up to four plex's. Start your pre-qualification and chat with President Charlie Ridge. Personally, though, even customized plan tailored to you for growing your portfolio. Start at Ridge Lending group.com. Ridge lending group.com.   Speaker 3 (00:16:12) - Hi, this is Tom Hopkins, and I can't tell you how smart you are to be with get rich education and make these ideas you.   Keith Weinhold (00:16:32) - What is the future direction of mortgage rates? How do you qualify for more mortgage loans at the best terms with the lowest interest rates, and Americans have at near record equity levels in their properties? So what's the best way to access that equity yet? Keep your low rate mortgage in place. We're answering all of that today with a company president that's created more financial freedom through real estate than any other lender in the entire nation.   Keith Weinhold (00:16:57) - That is, the top tier and eponymous ridge lending group is time for a big welcome back to Charlie Ridge. Keith, you flatter me. Thank you very much.   Caeli Ridge (00:17:07) - I'm very happy to be here, sir. Good to see you.   Keith Weinhold (00:17:09) - Well, you help us here because debt and loan are our favored four letter words around here at gray. Can you help us efficiently optimize them both, Charlie? Interest rates have just been on so many people's minds. Shortly after, they had their all time low in January of 2021, and they since rose and then have settled down. Charlie, I've been trying to think through myself why people seem to put this over emphasis on the interest rate now. It's surely important. It is your cost of money. But the way I've thought that people overemphasize the rate is because maybe people love to discuss the direction of interest rates, even more so than real estate prices in rents is because prices and rents nearly always go up in interest rates can go up and down. So therefore it's maybe more interesting for people to talk about.   Keith Weinhold (00:17:57) - I also think about how rates sort of tap into that human fear of loss by paying interest, trumping the triumph of gain through cash flow or appreciation. And then maybe as well, it's because higher mortgage rates, they mean higher rates of all types which permeate into all of one's life's debt. So these are my thoughts about why people maybe put an over emphasis on mortgage interest rates. What are your thoughts?   Caeli Ridge (00:18:23) - I'm sure there's probably something to that. And you're right, Keith. Interest rates are always the hot topic. Everybody wants to talk about interest rates. I think that overall though, it is a lack of education and there's a psychology to it. You and I have talked about interest rates at nauseam over the years, and I do understand, but I think you and I agree, because we live in this space and we're constantly looking at the math. They are probably third or fourth on the list of priorities. When you're deciding on if this investment is valid. For fitting into my goal box, I think it's more about getting information out there and informing the masses about interest rates, and doing that math to make sure that they're not just pigeonholing themselves into keeping a 3% interest rate, or not expanding their portfolio because they're afraid of giving up what they have and not really realizing the power of the equity, the tax deduction, the rent increases.   Caeli Ridge (00:19:15) - All of those variables are often ignored when people start talking about interest rates, until you start to have that reasonable, rational conversation that helps them identify what the math is. Because the math won't lie, right? The math will not lie.   Keith Weinhold (00:19:29) - Yeah, that's right. Things more important than interest rate with an investment property might be the price you're paying for that property, or the level of rent that's there, or even maybe knowing you already have a good property manager that you trust in that market where that property is. But of course, rates matter somewhat. Now we're going to get a future looking prediction from you later. But your last mortgage rate prediction, Charlie, you may not remember the details of it. It was made here on the show in November of 2022. That's when rates were 7%. Back at that time, you said that rates should keep climbing but at a slower pace, and that happened. And you predicted the peak by spring of 2023 of 7.625%. What happened is in October of 2023, they hit 7.8% per Freddie Mac.   Keith Weinhold (00:20:17) - So you almost completely nailed it because most everyone believes that that was the peak for this cycle. And if so, you're within a few months in just 2/10 of 1% of identifying the peak.   Caeli Ridge (00:20:32) - Thank you Keith. I appreciate that acknowledgement. I get it right a lot. My crystal ball has been broken several times over, especially the last couple of years, so I'll want to acknowledge that too. I pay attention to the fed and as a good friend of mine is always saying, don't fight the fed if you are listening to what they're saying, actually listening to the words that are coming out of their mouths, it's not too terribly hard to kind of predict where we're going to be in certain milestones of any given year. So I do have a good prediction for this year. We'll share later. As you said, rates are not completely irrelevant. I just want to impress upon your listeners that they really should be looking at the investment holistically, and not just laser focused on that interest rate. There's more to it.   Keith Weinhold (00:21:15) - That was excellent. You have more audacity than me when it comes to predicting interest rates. It's a business I typically stay out of, so I'm going to outsource that to you later. I'll predict things like real estate prices, but I think rates are notoriously difficult. And what's happened with rates now that they have come off their peak substantially from back in October of 2023. What's happened with the refinance business, is that something that's picked up again there?   Caeli Ridge (00:21:39) - Yeah, we're starting to see a bit more. I would say that last year refi numbers were down right for obvious reasons. But we are seeing some more business in the refinance department. I think depending on the individual and largely the strategy of the investment, the long term versus the mid-term versus the short term, we're seeing a little bit more on the refi side for the short term rentals than we are in the long term. But overall, yes, I would agree that they're starting to pick up. I may mention to Keith it might be useful for the listeners.   Caeli Ridge (00:22:06) - So while I agree, we've seen that interest rates started on their descent, which was great news, everybody was excited to see that. We're still finding that the points that are being secured or paid on, especially investment property loans, are still on the high end of the spectrum. And for those that aren't aware of the why behind that, how might be important. Just to mention that when we talk about mortgage backed securities, the overall servicing of these mortgage backed securities that are bought and sold and traded on on the secondary markets, they're pretty smart in forecasting when rates are high, what happens to those mortgages? When they come back down, they start to refinance, right? They start to pay off. And the servicing rights of these loans take 2 to 3 years before they're even profitable. So the servicers and the secondary markets know that they have to charge those extra points to hedge their losses, because when the loans that they're paying for and servicing today are going to pay off in six months or 12 months, they're going to be at a loss.   Caeli Ridge (00:23:01) - If it takes them 24 to 36 months to be profitable. That's why investors are seeing especially investors are seeing extra points being charged on the loans that they're securing today.   Keith Weinhold (00:23:12) - Oh, that's a great explanation. And really, this is because there's no prepayment penalty associated with residential mortgage loans in the United States typically. So therefore, the person that's on the back end of these loans, the investor there needs to be sure that they're compensated somehow when one goes ahead and maybe refinances out of their loan at a presumably lower interest rate, maybe in as little as 12 months or so.   Caeli Ridge (00:23:39) - Yes, sir. Exactly right. Yeah. And prepayment penalties on conventional. There are no prepayment penalties on conventional. Just to clarify on a non QM product which of course we have to, you know, debt service coverage ratio products etc. on non-owner occupied those typically will have prepayment penalties. But the Fannie Freddie stuff, the GSE stuff no prepay ever.   Keith Weinhold (00:23:57) - Now the rates have come down presumably off their peak in this cycle. You know, I think a lot of people wonder about all right now, what's a prudent way for me to harvest my equity since we have near-record equity levels in property and yet keep my low rate mortgage in place? I think a lot of people don't even understand that you can do that and take a second mortgage to access some of that dead equity.   Keith Weinhold (00:24:20) - What are your thoughts?   Caeli Ridge (00:24:21) - I love a keylock in general. We do now have one of our newer product lines is a second lien lock. We have two options there. Both of them cap at 70% LTV. That's combined loan to value. So all you need to do to figure out what you're going to have access to is take the value that you think the property would appraise for times 70% from that number, subtract the first lien balance, and that will give you what your line on a key lock. Secondly, and position you lock would be. And I love it.   Keith Weinhold (00:24:49) - All right. So therefore if one has 50% equity in a property they could access 20% more up to that 70% CLTV. That combined loan to value ratio between your first mortgage and your second mortgage, which might take the form of a keylock a home equity line of credit.   Caeli Ridge (00:25:07) - Perfectly said. We also have second lien he loans worth mention. He loan is really exactly the same thing as your first lien mortgage. It's a fixed rate.   Caeli Ridge (00:25:15) - Second it's just in second lean position 30 year fixed. Those go to 85% CLTV. So you get quite a bit more leverage. But the rates are going to be on the 1,213% range.   Keith Weinhold (00:25:27) - That's interesting. Tell us about some more of the trade offs between the key lock, where we typically have a fixed rate period in a floating period afterwards, and the he loan some more of those trade offs as we devise our strategy.   Caeli Ridge (00:25:41) - Yeah. The key lock is variable right. The interest rate can change. As you said. The reason I prefer the He lock, if the numbers made sense, is that you're only paying interest on monies that you're using at that point in time. So if you had $100,000 key lock and you're only using 20,000 of it for whatever investment purposes or whatever, then you're paying interest just on the 20 that he loan is exactly as you would expect. You're getting all of that money at once, and you will be paying interest on all of it, whether or not you're using it.   Caeli Ridge (00:26:10) - There's less flexibility on a key loan. While it does provide extra leverage, I do generally prefer that he lock.   Keith Weinhold (00:26:18) - Now, sometimes a question that I've asked myself in the past, Charlie, when I was new as an investor, is sort of why wouldn't I take a second mortgage? He lock or he loan? Because I don't necessarily have to draw against it, but it might be good for me to have it as an option just to be sure that it's there.   Caeli Ridge (00:26:36) - Absolutely. Especially the key lock, because like I said, I will not pay interest on anything you're not using. And to have it when the time comes, right. If you want to be prepared, which I think is huge. We both agree there. The one thing I would mention about that though, is oftentimes on the helocs there will be a minimum draw at closing. You can put it right back after closing, but chances are there's going to be a 50,000 or 100,000 minimum draw, depending on what the line limit is.   Caeli Ridge (00:27:01) - Maybe 75% of the entire limit is what the minimum draw would be. But again, you can put it right back after closing. So maybe you pay 30 days of interest on that before you're able to to stick it back in the lock. Otherwise, it's one of my favorite strategies for investors and having access to those funds when the time comes.   Keith Weinhold (00:27:20) - That's an interesting piece there. So you as an investor is you're devising your strategy as you're looking at the equity position in your own home as well as your rental properties. Maybe you're looking at a low rate of, say, you have a 4% mortgage loan, but you've had a bloated equity position, and you go ahead and you take out a second mortgage in any of the forms of Charlie is talking about. And that second mortgage has, say, a 10% interest rate. Well, you don't simply take the 4% on your first loan and your 10% on the second and average it and say, well, now I'm paying 7%. Of course, you have to wait those averages.   Keith Weinhold (00:27:56) - It's pretty likely that you have a higher mortgage balance on your first loan than your second loan. So depending on their balances, therefore, if your first mortgage has a 4% interest rate and your second mortgage has a 10% interest rate, you're blended rate might be something like five and a half.   Caeli Ridge (00:28:10) - Exactly right. And there's all kinds of tools and calculators online. If somebody wanted to check that out you can find them very easily. Just the weighted average of mortgage rates. And you can plug in your numbers. It'll tell you exactly if you're using this amount or this amount or whatever it is, what your weighted average would be.   Keith Weinhold (00:28:27) - Yeah, definitely important for you as an investor checking your arbitrage and your cash flow. Certainly, Charlie, I wonder now that we are in an environment finally where rates have actually fallen, how is the appetite for arms adjustable rate mortgages looked in there?   Caeli Ridge (00:28:44) - We're still on what's called an inverted yield from the 0809 housing and lending kind of debacle, we found ourselves in a place where adjustable rate mortgage or arm's actually priced in interest rate higher than a 30 year fixed, creating that inverted yield.   Caeli Ridge (00:28:58) - We have yet to see the correction of that. So we're still kind of in that place where depending on the characteristics of the transaction, the arm might be a higher interest rate. Maybe it's about the same as the 30 year fixed. If there is a scenario where the arm is lower, it might be an eighth or a quarter of a percentage point. So it's unlikely that we would recommend an arm over a fixed. There'd be have to be some very specific circumstances. If it's only a quarter point improvement to rate for a five year arm versus a 30 year fixed.   Keith Weinhold (00:29:26) - Charlie, you deal with so many investors in there, both newer investors and veteran real estate investors. So when we talk first about the new investors, are there any just sort of common obstacles to overcome that you see in there for people that are looking to get their first investment property?   Caeli Ridge (00:29:45) - I think they're why a lot of times we'll have investors come to us and really not even understand more than they just don't want their money in the stock market anymore, and they want to find another venue or another vehicle in which to create their investment freedom, their financial freedom through.   Caeli Ridge (00:29:59) - So I would say for brand new investors, really start to ask that question, what is your why? What is it that you want to get out of this? Do you want total replacement income of your ordinary income today? Do you love what you do for work and you just want supplemental income? How much does that income need to be? Does it need to be what you're making today? Can it be a little bit less? Does it need to be more based on what you expect your lifestyle to be? So lots of different questions to be asking yourself. So I would say that commonly just really understanding at least a baseline. And then we can start connecting some dots together and planting seeds that I talk about a baseline of, of what it is that you're hoping to accomplish through real estate.   Keith Weinhold (00:30:37) - So that's what you often see with the beginning investor. How about that repeat investor. Their obstacles to overcome that are common in there on expanding one's portfolio. Maybe that's a debt to income ratio threshold that one reaches and you need to strategize with them there.   Caeli Ridge (00:30:54) - Yeah, the debt to income ratio problem ultimately when you get there is probably a good problem to have, right when you're having to have conversations that way. I think that the obstacles to overcome is making sure that you have a good support team, and I think that would start with your lender, someone that has a multitude of loan products that aren't just one size fits all. I would say that we check that box very well, but strategizing. One of my favorite conversations with my clients is having those strategy one on one calls about their debt to income ratio and figuring out from a scheduling perspective, how can we maximize their deductions, because that's one of the beautiful things about real estate investing, right? Is that schedule E so maximizing over there without it taking you over certain thresholds to continue to qualify, there can be a weighted scale there as well. And those are the conversations that we have with our clients usually earlier in the year. But we're always looking at our client's draft tax returns. That's important.   Caeli Ridge (00:31:47) - Before you ring that bell, get us copies of your draft tax returns so that we can run the math, and we'll even show them how the pluses and minuses work. It's pretty interesting to most people. And then come up with a solution that says, okay, if you want to do this for 2024, here are our recommendations X, Y, or Z. And then they can make the informed decision that fits what their goals are for the year.   Keith Weinhold (00:32:08) - Yeah, these are the scenarios that a mortgage loan company that specializes in income property loans can help you with your future planning. How can you set yourself up considering your personal situation, your tax deductions, how much income do you want to show, and all those sorts of things to give you more runway to add income properties to your portfolio. And you do see so many scenarios in there and so many investors. Sometimes when you're here, I like to ask you to get a temperature of the appraisal market. What percent of appraisals are you seeing coming high on and what percent are coming in low? Approximately.   Caeli Ridge (00:32:43) - We're probably over 50% on the high, but not by any large margin. I'll see 10,015 thousand regularly over what we had expected in the actual value. Pretty commonly, just right on the money, right on the mark. I think it's real market specific, to be sure. I don't see that the short values come in all that much. If it is, generally it's probably because the investor is brand new, didn't unfortunately talk to us in advance. They were doing the BR method and they didn't get the right comps or have the right advice about what that RV might end up being. So they got trapped in a situation where they learned the hard way.   Keith Weinhold (00:33:21) - Interesting. I don't know that I remember that from the past, where more than 50% of appraisals have come in high. That pretends well for future valuations, at least here in the near term. All right, Charlie, well, we talked about your record with mortgage rate predictions here and how good that track record was. Why don't you let us know where you think mortgage rates are going to be by the end of 2024.   Caeli Ridge (00:33:45) - I do think that the rates are going to be higher for longer. Don't fight the fed, remember? Listen to what they have to say. I would preface this by saying that all of the indicators for inflation, except for one of them, have been hot to the side. That does not help us with interest rates. The employment jobs report, you've got the CPI, all these different metrics have come in hot where they're higher than what we would want to see them for that inflationary measure, where the feds have been extremely clear that they want to hit that 2% mark, where that number came from, I don't know. That's another conversation. There's only been one metric that actually worked to the rate environment to get it lowered, which is the PCE, the personal consumption expenditure. For those that aren't familiar with that acronym, I think they're going to be higher for longer. There's been a lot of headlines out there saying that I'm getting to a rate. I promise. I'm just going to to preface this first, that March might be the first reduction in the fed funds rate, which, by the way, remember, is not the same as a long term 30 year fixed mortgage rate.   Caeli Ridge (00:34:42) - There are links to them, but they are different. I don't think that's going to happen. I think that if we're going to see rates come down, the first fed funds rate reduction, probably sometime in June, is where I may put my predictions. And then by the end of the year, the interest rate, I'm going to put at 6.125 for 30 year fixed mortgages and non-owner occupied purchase with 25% down. That's my prediction.   Keith Weinhold (00:35:09) - You are on the record though, and it's so interesting, at least with what the fed does with rates generally. It's like an entire world where good news is bad news, right? If you've got great job growth and great GDP, well, that's bad news because they're probably going to keep rates high since those things tend to keep inflation high. It's like, what if you want the lowest mortgage rate, everyone in the world would be unemployed except you. You know, it's just so funny. I'm glad you said that. Yeah.   Caeli Ridge (00:35:36) - The worse the economy is, the better the rates are.   Keith Weinhold (00:35:38) - Yeah. That's right. You offer so many products in there, mostly to investors, but you have other ones that it's not just for buy and hold type of investors. It's for those that are doing better strategies like you mentioned in other strategies. Well, you tell us about all the loan types that you offer in there.   Caeli Ridge (00:35:54) - Yeah, we do have quite a few. Thank you for asking. So we start with the Fannie Freddie's. We call these the golden tickets. Everybody. Highest leverage, lowest interest rate. A lot of times the newer investors will start by exhausting those. There are ten per qualified individual. If you're a married couple, you can have up to 20, as you and I have talked about in the past, Keith. Beyond that, we've got something called Non-cumulative. QM stands for Qualified Mortgage. Fannie Mae and Freddie Mac are the definition of what a qualified mortgage is. So everything outside of that box of underwriting is now non QM. And non QM in and of itself is extremely diverse, not just for investors, for anybody, but within that subset of product you've got debt service coverage ratio where there is no personal income documentation.   Caeli Ridge (00:36:33) - It's all about the properties rents divided by the payment. We have bank statement loans in there. We've got asset depletion. So if you've got $1 million in an exchange, a stock exchange account, there's a formula that we can use to utilize that as income. Beyond that, we have short term bridge loans for those that are fixed and flipping or fixed and holding where you need cash for the purchase and the renovation or rehab. So we have second lien helocs. Those are newer to our product line. So I'm pretty excited about those. We touched on that. We have commercial loans for commercial property, commercial loans for residential if it were applicable. And then of course the all in one, which is a first lien Helocs still my favorite, but we've spent lots of time talking about that. So that's probably a good overview or at least abbreviated checklist of products we have.   Keith Weinhold (00:37:16) - And I've got investor loans in there myself or new purchases I've done investor loans in there myself or Refinancings. I mean, you're who I go to for my own loans and you're in nearly all 50 states, right? And these are the states where the property is not where the investor resides.   Caeli Ridge (00:37:34) - Yes, sir. Exactly right. We are in 48 states. We are not in New York or North Dakota. Otherwise we're going to be funding everywhere that they're looking to purchase, refi, sell, etc..   Keith Weinhold (00:37:45) - We'll let our audience know where they can learn more, because I know you offer a lot of good free tools, like something we didn't get a chance to talk about a first lien helocs all in one loan. Like for example, you have a simulator there when an investor can just go ahead and run through that. So we're one find all of those resources.   Caeli Ridge (00:38:03) - So check out our website. There's a lot of good information on there. Lots of video content free education. The simulator link will be on there. If you wanted to check out the comparison between what you have now, your 3% interest rate, or your 2.5% interest rate compared to this all in one. I'll tell you guys that I've run that scenario all the time, and people are very surprised when they see that this adjustable rate first line is beating the pants off of a 2.25% rate.   Caeli Ridge (00:38:26) - So check that out. Our community is in the website we meet every other Tuesday. It's called live with Charlie. That's Ridge Lending group. Com. Email us info at Ridge Lending Group. Com and then you can call us of course toll free at (855) 747-4343. The easy way to remember is 85574 Ridge.   Keith Weinhold (00:38:45) - Charlie Ridge. Informative as always. And brazen. With the mortgage rate predictions. You can learn more about how they can help you at Ridge Lending group.com. It's been great having you back on the show Charlie.   Caeli Ridge (00:38:58) - Thank you Keith.   Keith Weinhold (00:39:06) - Oh, yeah, there's such experienced pros in there. And as you can see, they offer nearly every loan type. In fact, there were so many that I almost asked her, do you even loan lunch money to elementary school kids? Uh, because, uh, because they've seemingly got a loan type for most every real estate investment scenario that there is primary residence loans as well. Helpful people over there at Ridge. In fact, I even visited their headquarters office and I was hosted by Charlie there one day.   Keith Weinhold (00:39:38) - See what they can do for you in there. They are real strategists in helping you grow your real estate portfolio, going beyond just what a typical retail mortgage company does. It helps people with primary residences. You can join their free community events too, and they've really expanded their educational offerings to a giant degree the past couple of years. Financially free beats debt free, and she helps bring it to life and make it real. So big thanks to Charlie Ridge at Ridge Lending Group. Until next week, I'm your host, Keith Wangled. Don't quit your day dream.   Speaker 5 (00:40:17) - Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get Rich education LLC exclusively.   Speaker 6 (00:40:45) - The preceding program was brought to you by your home for wealth building. Get rich education.com.

Question: Hi Beau, I have 8 single family rental properties with a bunch of equity in them. I have 3% money so I am looking for a no-doc second loan. Do you have options here? Thanks Nathan If you'd like to meet with Beau to talk financing, book a call here ( http://bookwithbeau.com/ )

eEquitys Aida Jammal gästar podden Framtidens E-Handel och pratar om hur man kan tänka runt Black Week.1:30 min - Hur ser månaderna November/December ur för e-handlare? Och var härstammar Black Week ifrån?4:30 min - Aidas tankar kring rabatter. Hur man undviker överlager. Och vilka är de vanligaste rabattstrategierna under Black Week?24:00 min - Vilka typer av rabatter ger bäst resultat? Hur man på riktigt räknar customer lifetime value. Och hur ökar man CLTV?44:00 min - Hur ser rabbatering inom influencer marketing ut?57:00 min - Hur ska man tänka kring annonser under BW?Här hittar du Aida:https://www.linkedin.com/in/aidajammal/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ Sponsor:https://www.juni.co/ Poddklippare Michaela Dorch:https://www.linkedin.com/in/michaela-dorch/Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

AMC is a cloud-based database that gathers signals from all over Amazon to provide insights into customer behavior. It still requires technical expertise like SQL to maximize its potential. Since the last episode, AMC has expanded the data it provides beyond just sponsored ads. It now includes things like TV streaming ads, Alexa ads, etc. AMC makes it easier to analyze the customer purchasing journey across multiple touchpoints. Often purchases take 7-8 days and involve multiple ad exposures rather than a direct path. You can use AMC to build targeted audiences in DSP, like people who searched related terms but didn't convert or added to wishlist. Look at gateway products that lead to further purchases and maximize exposure. See which products have the highest overlap/cross-sell. Appoint someone in your team or agency to become the AMC expert through certifications and training. Queries take practice but it's accessible. Get AMC set up ASAP to start gathering historical data, even if you don't use it right away. The instance backfills 13 months of data. New-to-brand data is only available in AMC for sponsored product ads. See which keywords drive incremental sales. Other Notes: Brent recommends getting started with AMC if you spend $10k+ per month on Amazon sponsored ads. It's free to use. Some of Brent's favorite uses are analyzing customer journey, frequency of ad exposure, gateway products, and CLTV. Brent offers Amazon PPC services through his agency Pathfinder. Reach out to him at brant.bike or amcpathfinder.com. Podcast Details: Show: Seller Sessions Episode: AMC 1 Year Later - Tips and Strategies for 2022 Host: Danny McMillan Guest: Brent Zahradnik, Amazon PPC Expert

In episode 25 Dr Dan Duffy speaks to Ruadhán Ó Críodáin, Director of ShoutOut and Greg Purcell, Director at CLTV about their personal experience of mental health and some of the barriers, challenges, and stigmas they face as men. In this special edition podcast for Men's Mental Health Month, Dr. Dan Duffy also shares his personal experiences around mental health.You can also follow SilverCloud by Amwell for more content on:Instagram: @SilvercloudhealthTwitter:@SilverCloudHLinkedin: SilverCloud Hosted on Acast. See acast.com/privacy for more information.

The guest host for today's show is Brad Bannon. Brad runs Bannon Communications Research, a polling, message development and media firm which helps labor unions, progressive issue groups and Democratic candidates win public affairs and political campaigns. His show, 'Deadline D.C. with Brad Bannon,' airs every Monday from 3-4pm ET. Brad is first joined by Paul Lisnek, Legal Analyst for WGN-TV in Chicago, to discuss the trials and tribulations of Donald Trump. Then Kimberly Scott, the Publisher of DemList, previews Election Day 2023, which will be held on November 7th. Paul Lisnek is a multi-Emmy, Cablefax, Telly and Beacon Award winning television host and analyst. He's been the political analyst for WGN-TV since 2008, appearing on all the station's newscasts discussing political issues of the day. He is the host of Politics Tonight on CLTV, on which he interviews the leading political figures in the city, state and country, and also serves as a fill-in anchor. Paul has interviewed presidents, governors, senators, congressmen, local representatives and mayors too numerous to count over the last 25 years. His Twitter handle is @PaulLisnek. Kim Scott's 'Demlist' is a free national daily political column, calendar and resource site for Democrats and allies - a unique, central source that connects people to the who, what and where of Democratic events, issues and activism. You can find out more about them at DemList.com and follow them on Twitter @TheDemList. Brad writes a political column every Sunday for 'The Messenger.' He's on the National Journal's panel of political insiders and is a national political analyst for WGN TV and Radio in Chicago and KNX Radio in Los Angeles. You can read Brad's columns at www.MuckRack.com/Brad-Bannon. His Twitter handle is @BradBannon. You can watch a livestream of this broadcast at the following links: Twitter - twitter.com/i/broadcasts/1YpJkwRDANmJj Facebook - www.facebook.com/DeadlineDCWithBradBannon/videos/878006267050649/?mibextid=zDhOQc YouTube - youtube.com/live/mTMwmLxaJHo?feature=share

Keywordios delägare Jonas Hagströmer Theodorsson gästar podden Framtidens E-Handel och delar med sig av sin expertis inom performance marketing.Intro av Jonas och hans resa med sorg och vad som är viktigt i livet.8 min - Hur balanserar man sitt privata och professionella liv? Att ta hand om sina följare. 16 min - Hur skapar man product market fit? Vilka KPIer är absolut viktigast för e-handlare? Hur ska man navigera bland alla trafikgenerering kanaler? 35 min - Vart börjar man och hur utvecklar man sin marknadsmix som ett D2C varumärke? 41 min - Vilken typ av content funkar bäst på olika plattformar? Vilken process i contentskapandet är mest effektiv? Och vad är CLTV? Här hittar du Jonas & Keywordio:https://www.linkedin.com/in/jonastheodorsson/?originalSubdomain=se https://www.keywordio.com/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ Sponsor:https://www.treyd.io/ Poddklippare Michaela Dorch:https://www.linkedin.com/in/michaela-dorch-6a9a84113/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

Episodio #122 Y cerramos esta mini serie-Cómo Vender con márgenes de ganancias reales. Dale play donde te explicaré como Fidelizar tu cliente Actual con la Fórmula Customer Lifetime Value (CLTV) ciclo de vida del cliente.  ⤵ Programa Mentoría para Negocios Un abrazo Keila✨

On this episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss Customer Lifetime Value, and the different input variables required to calculate this compound, multi-variable metric.The Metrics brothers discuss the following nuances of calculating Customer Lifetime ValueThe basics - CLTV or LTVRevenue or Gross ProfitWhich number to use for churn in the formula (GRR, Logo Churn, all ARR or only available to renew ARR)Which number to use for the Average Revenue Per Account (ARPA) - new customers only or all customersIf you love the nuances and details of SaaS Metrics - this is a thought provoking episode that highlights the important of gaining alignment of the CLTV and CAC metrics in your B2B SaaS companySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode is a bit mid. Thanks to Forrest (@Fozisdead) for joining us to discuss all things mid and the not so mid @crep_cltv! Follow us: Matt: @Matt_Sibley_ Scott: @_Sneakerteacher @Doubleduppodcast #Doubleduppod to be featured!

Häxans delägare Lena Skiba gästar podden Framtidens E-Handel och pratar om hur det är att ta ett existerande varumärke och ge det ett nytt glow. 3:45 min - Hur var det att pitcha i Draknästet? 14:15 min - Hur är det att köpa ett existerande varumärke? Vad gör man med produktportföljen? Hur återupplivar man ett brand?30:14 min - Customer lifetime value, olika målgrupper, och planer för framtiden.45:30 min - Medvindar och motvindar. Hur de jobbar med content. Här hittar du Lena & Häxan:https://www.linkedin.com/in/lenaskiba/ https://haxan.se/ Följ Björn på LinkedInhttps://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedInhttps://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida & Instagramhttps://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ Sponsorhttps://www.juni.co/ Poddklipparehttps://www.linkedin.com/in/michaela-dorch-6a9a84113/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

In season 1 of our podcast, we hosted 20 guest experts on various subject matters. The goal of our podcast is to help other B2 B Saas founders to grow. We asked our guests to share with us tricks and ideas of how to grow your Monthly Recurring Revenue and each expert had his own expert advice. Growing a B2B SaaS (Software as a Service) to $10,000 in monthly recurring revenue (MRR) requires a strategic approach and consistent effort. Here's a brief summary of the key advice and steps you can take to achieve this goal: Define your target market: Identify a specific niche or industry that can benefit from your SaaS product. Understand their pain points, and needs, and how your solution can address them effectively. Develop a compelling value proposition: Clearly communicate the unique value your SaaS provides to potential customers. Highlight the benefits, competitive advantages, and the specific problems it solves. This will help you differentiate your product from competitors. Build a minimum viable product (MVP): Develop an initial version of your SaaS that includes core features and functionality. Keep it simple, user-friendly, and focused on solving the most critical pain points of your target market. Launching an MVP allows you to gather feedback and iterate based on user input. Acquire early customers: Start by reaching out to your personal network, industry contacts, or potential customers who align with your target market. Offer them free trials, pilot programs, or discounted pricing to encourage adoption. Use their feedback and testimonials to refine your product and messaging. Implement a scalable sales and marketing strategy: Develop a comprehensive plan to attract and convert leads into paying customers. Utilize various marketing channels such as content marketing, social media, search engine optimization (SEO), and paid advertising. Build a sales process that includes lead nurturing, demos, and clear pricing plans. Focus on customer success and retention: Happy customers are more likely to stay and refer others. Provide excellent customer support, regular product updates, and continuous improvements based on user feedback. Implement a system to measure customer satisfaction and gather testimonials or case studies to showcase your product's value. Optimize pricing and packaging: Regularly assess your pricing strategy to ensure it aligns with the value you deliver. Consider offering tiered pricing plans or add-on features that cater to different customer segments. Experiment with pricing and monitor customer response to find the optimal balance between value and affordability. Expand your customer base: As you acquire more customers, leverage their networks and referrals to reach new prospects. Develop strategic partnerships with complementary businesses or industry influencers to expand your reach. Explore opportunities to collaborate with resellers or offer white-label solutions to penetrate new markets. Track key metrics and iterate: Continuously monitor key performance indicators (KPIs) such as MRR, customer acquisition cost (CAC), customer lifetime value (CLTV), churn rate, and conversion rates. Analyze the data to identify bottlenecks or areas for improvement. Adjust your strategies and tactics accordingly to optimize growth. Invest in scaling efforts: As you approach the $10,000 MRR mark, consider scaling your team, infrastructure, and resources to accommodate growth. Hire additional sales and marketing personnel, invest in customer support systems, and optimize your product's scalability and performance.

Brought to you by three of the best apps in commerce. You probably already use them but if not you really should be. Rewind Backups. The shield your business needs. TapCart. Mobile apps couldn't be easier. Drive retention and CLTV. TripleWhale. Make confident decisions backed by data. What if discovering the power of storytelling in religion could unlock marketing success? In our latest episode, we dive into an insightful conversation with Aaron Orendorff, a master copywriter and marketing expert with a fascinating background in theology. Aaron shares his journey from a non-religious upbringing to a conversion experience that shaped his marketing career, and ultimately led to understanding the parallels between religion as a brand and the principles of sales and marketing.Together, we explore the importance of understanding your customer's fears, desires, and the stories they tell themselves to create a memorable customer experience. Aaron shares his expertise on identifying and targeting your ideal customer, mining complaints for valuable insights, and testing and scaling marketing strategies for maximum impact. He also opens up about his own journey to overcome fear of rejection and the power of the mantra "Let's get rejected."Finally, Aaron introduces Recart, an efficient SMS marketing platform that can help businesses cost less, sell more, and drive real growth. We discuss how leveraging SMS marketing, creating unforgettable customer experiences, and building relationships and stories that galvanize religious brands can revolutionize your approach to marketing. Don't miss this enlightening and thought-provoking episode! Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Email marketing may not be as flashy as social media or influencer marketing, but it still remains a highly effective marketing strategy for businesses. Why is no one talking about the fact that email marketing provides a high return on investment (ROI)? It's a good thing Kyle Stout joined me today to explore the power of email marketing and how it can help scale your business.  Kyle is the founder of Elevate & Scale, a leading email marketing agency that helps direct-to-consumer brands unlock hidden revenue and put their sales on autopilot while spending $0 in extra ad spend. Kyle is an expert on leveraging email marketing to maximize revenue by improving customer retention, increasing average order value, and driving repeat purchases. We have talked about the best types of opt-ins you should be using. What do you email people as soon as they get on your list? How to sell early and add value? Why is it critical to understand your buyers' journey and how to write the best copy that generates connection, trust, and sales? We also go over how many emails you should send to your list? What types of campaigns should you run and why? And how to increase customer retention, CLTV, and make your customers lives better just through email marketing. If you want to grow your business, catch this episode and discover Kyle's winning email marketing strategies. Smash the ‘Play' button to tune in now! Episode Highlights 03:00 What types of lead magnets are effective? 13:52 Why focus on your customers! 22:37 How to nurture and sell to increase revenue 30:52 Driving curiosity with subject lines 34:44 How regularly should you email your audience? 42:40 How to use email for customer retention   Key Takeaways ➥ Kyle recommended that for eCommerce businesses, the most effective lead magnets are coupons and quizzes that provide personalized recommendations based on the results. On the other hand, for content websites, it's best to use on-demand video training and a PDF documents. ➥ Understanding your customers allows you to create targeted, personalized and effective email campaigns. By analyzing their demographics, interests, preferences, and behaviors, you can tailor your messaging to resonate with them, and can increase your engagement and conversion.  ➥ Once you have established trust with your audience, the importance of subject lines in your email campaigns may diminish. However, if you want to boost click-through rates, you can use short punch and curiosity-driven subject lines or incorporate recipients' names or emojis. It's important to avoid excessive use of exclamation points and capitalization, as it may come across as exaggerated to recipients. About The Guest Kyle Stout is the founder of Elevate & Scale, a leading email marketing agency that helps direct-to-consumer brands unlock hidden revenue and put their sales on autopilot while spending $0 in extra ad spend. Kyle is an expert on leveraging email marketing to maximize revenue by improving customer retention, increasing average order value, and driving repeat purchases. Kyle has over a decade of experience in digital marketing starting as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale specializing in email marketing for ecommerce businesses.   Connect With Kyle Stout   ➥ https://www.elevateandscale.com/ ➥ https://www.youtube.com/c/ElevateScale ➥ https://www.tiktok.com/@elevateandscale   Resource Links   ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Active Campaign (Email Software Provider) -  https://bit.ly/3DCwYQH   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.    See omnystudio.com/listener for privacy information.

Learn how to harvest equity without giving up your low, fixed-rate mortgage. Today, I discuss: conventional loans for single-family rentals, DTI, refinancing, accessing equity, student loan debt, and down payment requirements for income properties with Ridge Lending Group President, Caeli Ridge. Learn what's better for a second mortgage—the pros and cons of a HELOC vs. Home Equity Loan. You also get a mortgage market overview. We discuss changes in cash-out refinance seasoning requirements.  Caeli also describes where she believes mortgage rates are headed later this year. Resources mentioned: Show Notes: www.GetRichEducation.com/447 Ridge Lending Group: www.RidgeLendingGroup.com info@ridgelendinggroup.com Join us for tomorrow's free GRE Florida properties webinar: www.GREwebinars.com Ridge's All-In-One Loan Simulator: https://ridgelendinggroup.com/aio-simulator/ Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Find cash-flowing Jacksonville property at: www.JWBrealestate.com/GRE Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  Top Properties & Providers: GREmarketplace.com Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free—text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold   Speaker 0 (00:00:00) - Welcome to GRE! I'm your host Keith Weinhold. You can get a conventional loan for a single family rental with less than a 20% down payment. Learn why you might want to refinance today. Even though mortgage rates aren't as low as they were a couple years ago, how do you qualify for loans if you've already got student loan debt? All things mortgages and financing today on Get Rich Education, Speaker 2 (00:00:29) - You are listening to the show that has created more financial freedom than nearly any show in the world. This is Get Rich Education.   Speaker 0 (00:00:52) - Welcome to GRE from K Patis North Carolina to Hattiesburg, Mississippi and across 188 nations worldwide. I'm Keith Weinhold. This is Get Rich Education, the voice of real estate investing since 2014. Before we get into a great education on all things mortgages today, there is still a little bit of time left for you to join us on tomorrow night's G R E Live event. You can join us from the comfort of your own home. This is for new build single family rentals, opt to four plexes in Jacksonville, Ocala, and elsewhere in Florida. Purchase prices are still below 300 K on the single families. Yes, still in the two hundreds in some cases. I don't know how long that can last. Yeah, these are the property types that are quickly vanishing. Our investment coach Naresh Stars in that event tomorrow, he finds you the good deals with the national providers that are actually giving incentives despite the fact that the product that you're buying is in really short supplies.   Speaker 0 (00:01:59) - You're gonna get a good, solid, fundamental education on what makes a durable income property market and a arrest in the Florida provider are going to share with us just for webinar attendees. Those even better than two and two incentives. Yes, for you, the incentives on the webinar are even better than that 2% of your purchase price paid do you in closing costs cash and 2% of free property management. It is going to be even better than that. That's gonna be rolled out tomorrow night, May 2nd at 8:30 PM Eastern, 5:30 PM Pacific. It is free to attend. You can ask questions live, get your questions answered and get access to the actual properties should you so choose. That is the final reminder. So if that's of any interest to you, be sure to sign up now@grewebinars.com. I'm coming to you from the Mojave Desert today here in metro Las Vegas.   Speaker 0 (00:03:04) - It's Henderson Nevada. To be technical next week I'll bring you the show from Phoenix, Arizona. And you know what? It's kind of funny. Sometimes you hear people refer to this general area of the nation this southwest and they say they are going to the desert if they were doing what I'm doing. Well this unrepentant geography nerd will clarify that it is the deserts plural. Yes, Las Vegas is in the Mojave Desert in Phoenix is in the Sonora Desert. There are differences in vegetation type and others that distinguish the two. And the most obvious difference perhaps is the presence of the big iconic Saguaro cactus down in the Sonora that you don't find up here in the more northerly Mojave and perhaps the Joshua tree is the more distinct plant type here in the Mojave. Yes, we're talking about two gigantic pieces of real estate here. Much of it is baron. Two disparate deserts with their own distinctive flora and fauna. As you're about to learn about financing real estate today, let's remember that there is a cash out refinance and then generally if you're performing a refinance without pulling cash out, that is known as a rate and term refinance. Let's get into it.   Speaker 0 (00:04:30) - Well hey, well how do you qualify for more mortgage loans at the lowest interest rate available, Americans have near record equity levels in their homes. What's the best way to access that equity yet keep your low mortgage rate in place? And what about your student loan debt and how that factors into you getting a mortgage or getting a refinance? We're answering all that today with a GRE regular guest and though it's her first appearance back on the show this year, it's the return of the company president that's created more financial freedom through real estate than any other lender in the entire nation, Ridge Lending Group. It's time for a big welcome back to Caeli Ridge.   Speaker 3 (00:05:08) - Keith Wein. Hold. Thank you. You flatter me sir. I appreciate it. Love being here with you and for your listeners.   Speaker 0 (00:05:14) - Well yes, the president is back and everyone loves this type of president because it's not about being a Democrat or Republican. So hail to the chief, great to have you here. And Jaylee mortgage rates, they have settled down a good bit from their recent highs now they peaked back in the fall of last year. So with that and some of the other things in mind, why don't you talk to us about the big picture first, sort of your mortgage market overview.   Speaker 3 (00:05:40) - Interest rates is always top of mind for everybody. I think they're doing pretty well. I do believe I've been sharing with our listeners and and my clients on a day-to-day. I do believe that rates will continue to kind of increase here and there. There's gonna be some ups and downs. Of course the Fed has been very clear with us. Jerome Powell is gonna continue to raise the Fed fund rate just for anybody that doesn't know the two between a mortgage rate and a Fed fund rate while connected, not the same thing. So when they raise that does not automatically mean that we see the increase on the the 30 year mortgage bonds. I think that that's gonna continue to happen, but I think the pace in which it happens or continues to happen is gonna be a lot less aggressive. So I think that's gonna bode well overall.   Speaker 3 (00:06:21) - For interest rates. I know everybody is very, very interested in in are they going up, are they going down, when are they going up, when are they going down? I think that we'll continue to see a little bit of upward movement. I think it's gonna be sometime next year that we start to see interest rates come back down in any meaningful way. And remember gang rates go up much, much faster than they come back down unfortunately. So I think we've got a little bit of way to go. But I'm always the one saying, Keith, you and I have talked about this, um, many, many times you must be doing the math and that the rate as a function of the return of the investment isn't the most important thing. So I'll leave it there for rates. Otherwise, I think that the industry is doing really, really well.   Speaker 3 (00:06:58) - One big announcement that we had this year was that Fannie and Freddie both have extended the seasoning period of time to where a cash out refinance when leverage was used to acquire is applicable. So now you have to wait 12 months to pull, to pull cash out of a property using the A R V that after repair value if you use leverage to acquire the property. Quick distinction because this has been confused. If you paid cash for the property, your source and season funds, that still falls under what's called the delayed cash out refi and no seasoning is required. It's only when leverage was used to acquire the property and then they're trying to use an after repair value to pull cash out in hand. Is that 12 month seasoning rate and term is different. So that doesn't apply either.   Speaker 0 (00:07:45) - Okay. So if you make a purchase and then say it less than 12 months down the road, you want to do a refi but not pull cash out, is that still all right?   Speaker 3 (00:07:55) - That's absolutely fine. No seasoning is required and we can use the arv. It's only when you want cash in your hand that that 12 months is is applicable.   Speaker 0 (00:08:04) - Got it. Okay. That's really helpful to know. Just big picture before we winnow down, are there any other big substantial mortgage stories out there that some should know about? Um, it was only a couple weeks ago, there was a lot of misinformation going around on TikTok and elsewhere about 40 year loans from F H A without people understanding that's just for loan modifications and really other stories like that. Any other big picture things where you can help us see what's happening?   Speaker 3 (00:08:30) - It seems to be par for for the course? I have not. There's nothing that's come across my desk that I would say was newsworthy or noteworthy to share. I think we've got more to unpack here than any of that.   Speaker 0 (00:08:40) - Yeah and things sure are picking up here around G R e. People wanna buy more properties this year. It really slowed down toward the end of last year, right about when the mortgage rates were at their peak. So when we talk about getting loans, we think about leverage. Leverage is created with debt. Has anything changed with the down payment requirements for an income property? And we're largely here in today's discussion talking about one to four unit income properties. Properties that you don't live in yourself,   Speaker 3 (00:09:08) - Correct down payments have have remained the same. There isn't been anything that has changed there. Just to reiterate, for those that may not be aware on a single family residence, conventionally 85% loan to value is applicable. You can leverage all the way up to 85, you're putting 15% down. Keep in mind everybody that that will have pmi, private mortgage insurance attached to it, I would have you look at them side by side. The PMI factors actually pretty low and depending on the loan size it may only be 20, 30 bucks a month. So if you're able to leverage extra, it may make sense. You're gonna have to look at the numbers so that single family and then two to four unit on a purchase transaction different on a refinance transaction but purchase is 25% down or 75% leverage is required for those duplex, triplex, fourplexes.   Speaker 0 (00:09:54) - Okay, so as little as 15% down on a rental single family home. So you're getting up to six to one, seven to one leverage in that case. Sheila, do you find very many people doing that or would they rather pay the 20% down for a rental single family home and not have the pmi?   Speaker 3 (00:10:10) - I find that right now I think that it's less common than maybe it was because interest rates are up from where they were, uh, a year, year and a half ago. So more often than not we see the 20% down. But I still think it's worth looking at. I mean you're never gonna know unless you run the numbers right side by side.   Speaker 0 (00:10:25) - Okay, so we're thinking about how much cash we have to have put aside for a down payment in closing costs. And one thing that we need to do in order to qualify for that loan in the first place of course is some people get hung up on the dti, their debt to income ratio is too high to qualify for property and chaley. Over the past few months I've had a few listeners write in with questions and I thought, well I'll say that question until we have chale on again. And one of them really has to do with student loan debt. Student loan debt often contributes to one having too high of a debt to income ratio so that they didn't have to repay their loan. I know that Biden said that you wouldn't have to pay back student loan debt for a while, but can you talk to us specifically about student loan debt with D T I?   Speaker 3 (00:11:06) - There's gonna be a few pieces to share with everybody depending on whether we're talking about Fannie Mae or Freddie Mac and we won't know who we're gonna end up selling to after the loan funds. And they have slightly different guidelines between the two of them. Similar. But there are some differences as it relates to student loan debt regardless of whether you're in deferment or you've been told that you don't have to repay. If it shows up on an individual's credit report, the calculation will be as follows. They're going to take the outstanding balance times 1%, that's Fannie Mae's rule or the outstanding balance times half a percent. That's Freddie Mac rule and that will be the payment that we include in the debt to income ratio. Uh, I'll mention that the all-in one, which is a very popular loan right now. First Lean HeLOCK, maybe we'll talk about that here today. They will defer to Fannie rules so it'll be 1% of the outstanding debt pulling on the credit report even if it shows a zero payment listed. Now there is one caveat, if the individual has a letter, this happened maybe in the last six months and I'm trying to think about, there was a title, it's pretty rare. But if they're able to gain access to documentation that specifies that they are not going to have to repay that debt and we can take that documentation, then we can zero out that payment in the D T I.   Speaker 0 (00:12:22) - Alright, there's some strategies for how you can approach D T I with respect to any student loan debt that you have and what is the maximum D T I that a borrower can have?   Speaker 3 (00:12:34) - Conventionally and non qm, you're gonna get to 50% debt to income ratio for the all-in-one since we just touched on it, 43% is the absolute max.   Speaker 0 (00:12:43) - Okay. And on prior shows, Chile and I have discussed specifically with examples just how that D T I is calculated. If you're wondering, you can hear that in some past episodes Chile one one goes ahead and they continue to add income properties to their portfolio. Often I recommend that one does that with high leverage but not over leverage. How does one keep their D T I ratio down over time as they continue to add properties so that they can qualify for more properties in the future? Is there a good strategy for that?   Speaker 3 (00:13:14) - There is, and it's such a good question because as investors, right, our qualification primers are not static. They're going to change over time as we buy and sell and refinance. So it's very, very important, especially with the debt to income ratio that we're keeping an eye on it. And there's a few ways in which you can kind of strategize or optimize that D T I. The first is going to be the Schedule E, okay? The Schedule E is where all the rental properties are going to live once you've filed the annual tax return. The easiest way for the time that we have here today, Keith, is gonna be to tell the listeners, send us your draft returns. So on an ongoing basis we tell our active clients do not file federal tax returns until you send us the draft. We're going to run that draft through the pre-formulated calculation that comes straight from Fannie, Freddie and then we're gonna provide you with some feedback, one of which may be Mr.   Speaker 3 (00:14:03) - Jones, you forgot to include your insurance as a deduction and that's actually an add back that's gonna be to your disadvantage. Make sure that you put that in there. You didn't claim the full number of days of income for the property, you forgot to put depreciation on there. That's also an add back. There's a whole slew of things that we can look at and look for and give the individual that feedback so that they are filing at that optimal way while maintaining what the maximized tax credits are, right? There's a nice balance there. The more aggressive you are with the tax deductions, the more it can impact the D T I. So we wanna have eyes on that and work closely with the client and or their CPA is a very common part of what we do. So schedule E a little more complicated, that would be one of the the ways in which we wanna maximize debt to income ratio.   Speaker 3 (00:14:45) - Obviously not obtaining new debt, new consumer debt is is not gonna be to our advantage, right? We don't want more liability than we have income. Another thing is, is that when we talk about credit and a lot of clients that we talk to, they pay their credit cards off monthly, right? Maybe they charge up five grand, eight grand, 10 grand, they get a miles or whatever it is. It's very important to communicate with us to find out when in the month we wanna strategically pull the credit. Because what will happen is is that the day in which we take that snapshot, if there's a minimum payment due, a balance with a minimum payment, that minimum payment will be used in the individual's debt to income ratio regardless of whether they're gonna pay it off at the end of the month. That doesn't matter to us.   Speaker 3 (00:15:26) - There's a payment here, we gotta hit you for it. So strategizing on the day in which we wanna run credit might be another helpful way for D T I. And then finally, and there's probably a few other things, but I think high use would be, I don't like the shorter term amortizations. I think this is something else you and I have talked about many times, Keith, where people wanna pay off quicker, which is great if that's really what they wanna do, that's perfectly fine. I'm not sure that that would be my strategy, but whatever. Don't get yourself into a 15 year fixed mortgage because it's only gonna jack that payment. It's gonna really increase that payment. It's ultimately going to, for long-term optimization, hurt your D T I. You can do the same thing with a 30 year mortgage and not pay extra interest by accelerating the debt if that's what you chose. So those would be the the few things I'd comment on   Speaker 0 (00:16:10) - 100%. And for you the listener and viewer right now with what you just heard from chaley, you can begin to understand the value of working with a lender that works specific with income property investors rather than those lenders that are more geared toward primary residents, borrowers. Nothing wrong with them but they're in their lane during their thing. And you can understand why Chaley over there at Ridge is really a specialist to help you qualifying for as many income property loans as you possibly can and optimizing those loans as well. Chaley, when we talk about interest rates, oftentimes it's of interest to people to look at what are refinance interest rates like versus new purchase interest rates.   Speaker 3 (00:16:54) - I would say on average there's a variety of of variables that dictate what the rate is gonna be. Okay? I talk about this a lot. They're called LPAs loan level price adjustments. And a loan level price adjustment is a positive or negative number that attaches to the characteristic of the loan transaction. So purchase or refi, hash out refi rate and term refi credit score has its own L L P A loan to value, loan size occupancy. All of these come with a positive or negative number attached to them as it relates to purchase versus refinance. Generally speaking, let's take a rate and term refi where you're not getting cash out, you're just maybe taking an arm and making it affix. You're taking a higher rate and making it lower, whatever, maybe about a half a point difference. So if a purchase was at six and a half, the re rate and term refinance might be at 6 75 or 7%, cash out's gonna be a little bit different. I would add a quarter point to that and then if, if it's a two to four unit, add another quarter point on top of that. So those variables do make a difference.   Speaker 0 (00:17:53) - And maybe the listener might think, well why are you talking about refinancing at a time like this? If I wanted to refinance, I would've been more likely to do that about two years ago when mortgage rates read historic lows. But today Americans are sitting on near record equity, oftentimes it might be tied up in a low mortgage rate loan with that equity chaley. I talked to some people out there just lay people, people that aren't even investors and they have a big equity position with a really low mortgage interest rate loan and they seem to think that to refinance it, they would need to go ahead and refinance their entire mortgage and lose that maybe three or 4% loan, but they don't necessarily have to if they can do a second mortgage. So I guess really what I'm getting at and the question chaley is what is the best way to do a rate and term refi versus a cash out refi? And I know there are a lot of scenarios there.   Speaker 3 (00:18:44) - Yeah, lots of scenarios. So to your point, it is not necessary to give up a very low fixed rate mortgage if you want to harvest some of that equity. The ways in which, and I'm gonna have a plug after this for the all in one, but I'll get to that cuz I'm just such a big fan. But the ways in which you can do that both for your primary residents, a second home and an investment will be through a second lien mortgage, whether it be a heloc, home equity line of credit or a he loan, the HE loan is applicable for the rental properties. I do not believe, I hope somebody can give me alternative information, but I do not believe you're able to find second lean HELOCs for rentals today. I feel like those have really dried up if they're out there, the ones that I know of that used to do them are not doing them anymore.   Speaker 3 (00:19:27) - If they're out there and anyone's listening to this, somebody please let me know. Keylock for rental probably not an option. He loan for rental absolutely is an option. And this is guys a fixed rate mortgage in second lean position, just like your 30 year fixed first, this will be a 30 year fixed second interest rates are gonna be higher. And since we were talking about interest rates, I'm gonna say that they're probably anywhere from 10 to 13%, but they're smaller amounts. C L T V combined loan to value for a he loan on a rental would be 85% is what we have access to. So as quick math guys, if you have a value of a home of a hundred thousand and you owe on your first mortgage 50,000, the CLTV would be 85% of a hundred. So 85,000 minus the 50001st, which stays in place, you'd have access to about 35,000 in that example. And that would be access to rental properties that you just do not want to mess with that first lien mortgage different for owner-occupied. And I'll take your queue on when you want me to get into that.   Speaker 0 (00:20:26) - Yeah. Okay. So we are just talking about income property second mortgages there. Tell us about primary residences.   Speaker 3 (00:20:32) - So primary and secondary should be in the same bucket. You can leverage just 90% C L T B, same math as before but up to 90% And these are gonna be, you have HeLOCK and he loan. I'm gonna assume most people are gonna go for the HeLOCK, right? The open-ended revolving is definitely more attractive than a closed-ended fixed I believe in a second lien. And you know Prime is at eight I believe right now. Gosh, I should have checked before we go on, but I think Prime is sitting, it's an index. An indices like the Fed fund rate, that's an index two prime is at about eight. And then depending on the characteristics, those l LPAs that I mentioned, loan level price adjustments are gonna come up with a margin. Maybe it's 2% over prime or one or whatever it is depending on those things. So I would anticipate a HELOC and second lie position on a primary residence will be anywhere from eight to maybe 10%. More often than not is what you should expect. Interest only open-ended.   Speaker 0 (00:21:24) - And on the second mortgages, whether that takes the form of a HELOC or a HE loan, how long is the initial fixed rate period? Typically   Speaker 3 (00:21:32) - There are hybrids where you can fix in for a year or three years, et cetera. Those are available. I'm not sure that you wanna do that in a high rate environment. You probably wanna avoid any fixed rate right now if you had the option to get into it a couple of years ago, you're looking really good right now because you fixed in at at some ridiculously low rate for a period of two, three, maybe five years. I would tell people listening, fixing in on a HELOC right now is not gonna be your advantage when we believe that rates are gonna start coming down over the next year, et cetera. But for the HE loan, it's fixed for 30 years. Just like a 30 year fixed first lie mortgage, it's fixed, you have it four 30 years, it's amortized, it's closed ended. You're making your regular payments until you pay it off after the 30 year period of time.   Speaker 0 (00:22:13) - We're talking about how you can more efficiently borrow in this environment where people and investors have high equity positions and we have hopefully come off the mortgage rate highs from late last year. You're listening to Get Risk Education. Our guest is Ridge Lending Group President Chaley Ridge Morton, we come back. I'm your host Keith White Hole with JWB Real Estate Capital. Jacksonville Real Estate has outperformed the stock market by 44% over the last 20 years. It's proven to be a more stable asset, especially during recessions. Their vertically integrated strategy has led to 79% more home price appreciation compared to the average Jacksonville investor. Since 2013, JWB is ready to help your money make money, and to make it easy for everyday investors, get started at jw b real estate.com/g rre. That's JWB real estate.com/g R E GRE listeners can't stop talking about their service from Ridge Lending Group and MLS 40 2056. They've provided our tribe with more loans than anyone. They're truly a top lender for beginners and veterans. It's where I go to get my own loans for single family rental property up to four plexes. So start your pre-qualification and you can chat with President Chaley Ridge personally. They'll even deliver your custom plan for growing your real estate portfolio. start@ridgelendinggroup.com.   Speaker 4 (00:23:45) - This is Rich Dad sales advisor, Blair Singer, listen to Get Rich Education with Keith Wine Hold and above all don't quit your daydream.   Speaker 1 (00:24:03) - Welcome   Speaker 0 (00:24:04) - Back to Get Rich Education. We're learning about how to be a savvy borrower with President of Ridge Lending Group, Chaley Ridge and Chaley. One product you have there that's really flexible and has helped out so many people and helped save borrowers tens of thousands of dollars in interest or more is what's called your all in one loan. Tell us about it.   Speaker 3 (00:24:25) - This is a first Lean HeLOCK everyone. I'm such a big fan, it's not for everybody, but for the right individual, I don't know that there is a loan product to rival it. It's got all the flexibility in the world and as Keith said, the mechanics of this and the concept of this arbitrage, it's called Velocity Banking, infinity Banking. If anybody's familiar with those terms, that's what this does. It allows you all the open flexibility to sort of become your own bank where you have this line of credit. It is a first lien line of credit. So let's take a a step back and talk about those low interest rates that everybody has secured over the last couple of years. We were very lucky to have to two and a half, 3% interest rates. And I'm constantly having this conversation and I'm really trying hard to dispel the psychology of you can never do better than that when it's just not the truth.   Speaker 3 (00:25:14) - And mathematically you will be able to figure this out. I'm gonna plug our website here. There is an interactive simulator that will take you to the all-in-one simulator where you can compare your existing fixed first lien mortgage to the All in one and and the input data is very, very simple. No vials of blood here guys, but if the input is accurate, the results page will tell you very clearly if the all-in one will save interest and Trump over the 30 year fixed at two and a half or whatever it is, or if you're fixed rate mortgage is more to your advantage, it will be very clear there'll be no mistaking it from that. I think further conversations will be necessary for those that see some real value in the All In One. I won't go too far down that rabbit hole, it's a little bit more complicated than we probably have time for here. But the first Lean All In one is such a fantastic tool. I really encourage your listeners to go ahead and and check out at the very least the simulator and see how it applies to you.   Speaker 0 (00:26:08) - The all-in one loan operates much like a first lien heloc. I don't think we have time to describe it all. Like you said, you do have the simulator there on your website@ridgelendinggroup.com where one could see if their existing mortgage it compares favorably or unfavorably to the all-in one loan. But as we know with the first lien heloc, therefore one feature of the All in one loan is the option, not obligation, but option of making interest-only payments to keep your payment down.   Speaker 3 (00:26:34) - Yeah, this is where it gets a little bit tricky for some people when we start talking about payments FirstLine Open-ended HeLOCK, where it's called the All In one because you're replacing not only your mortgage with this revolving open-ended heloc, but also a checking and savings account and combining those two elements whereby simple depository income is being used at dollar for dollar driving down principle balance to save in daily interest accrual. I'm gonna give a quick example and then we can move on and, and I encourage everybody to do the simulator email us, let's talk through it. We'll take you by the hand. It's the learning curve's a little intense, it was even for me. But here's an example of velocity of money and kind of how the all-in-one works. So take a 30 year fixed mortgage and a 15 year fixed mortgage. Both of them started at $400,000 each.   Speaker 3 (00:27:22) - You lock the 30 year at 4% and the 15 year was locked at 7%. Without exception, everybody runs to the 30 year at 4%. I would've done the same if I didn't know the math when in fact the reality is is that you will pay $40,000 more on that 4% 30 year than you would on the 7% 15 year because the amount of time that you're paying on that mortgage is greatly reduced. And that's, I guess a, an easy concept. It's a, the first step of trying to define this for most people, they can kind of see it in those terms because they understand the amortized mortgage. It's the amount of time that you are paying interest. So if you're utilizing your depository checking savings and your mortgage and all of that money is going in there month after month before it's going back out the door for whatever your living expenses are. And then whatever's left over is, is stays in there. 24 7 access. Nothing changes about your current banking techniques or or strategies. It's all the same. But now you're in control. You've become your own bank. It's amazing. I can't say enough about it   Speaker 0 (00:28:24) - Talking about the all in one loan there. You sure can learn more from Ridge on that. Jaylee, is there really like anything else that I guess is noteworthy specifically in helping a borrower qualify for income property loans, maybe a common problem or a borrower hurdle that you see in there at Ridge?   Speaker 3 (00:28:43) - I would just boil it down to education. Just lack of information. It's not dear Google stuff. The guidelines and what's available. All of these things are changing on a consistent basis that real-time information's not available to them. So if I had to pick one thing, I would just say education. And I'm very proud to say that we really focus on that. If there's a value add about Ridge, I think there's quite a few. But the one that I think sticks out for most people is the education that we provide to our investors and shining a light and giving them a look under the hood and what they need to know, teaching 'em how to optimize their qualifications and all of the stuff that we've been talking about here today.   Speaker 0 (00:29:19) - Well that's a good point because when we talk about real estate investing, you're really, they're in one of the more dynamic and fast-changing parts of the industry as opposed to something like home construction where a lot of the methods haven't changed for 50 or more years, if you will. So yeah, it's really staying up and staying informed on that and engaging with a lot of the educational resources increasingly that Ridge has for you to help you stay on top of that as an income property bar yourself. And Shaley can tell us a bit more about that shortly. But why don't you tell us about all of the loan types, the mortgage products if you will, that you offer in there.   Speaker 3 (00:29:52) - That's another great value add about us. We have a very diverse menu, if you will, of loan products that don't just start and stop with the conventional. We're not a one size fits all. So we've got the Fannie Freddy's, we talk about that a lot. Our all in one, my favorite. We have a very diverse non QM product line and for those that aren't familiar with that term, QM stands for Qualified Mortgage. Fannie Mae and Freddie Mac are the, uh, epitome the definition of what a qualified mortgage is. There's a whole definition we don't need to go into today, but, so everything outside of that QM is now non qm. And within non qm, like I said, extremely diverse. There's things called the debt service coverage ratio product where we're not showing borrower income, we're just looking at the properties income offset by the new mortgage payment. There's bank statement products. If you can't show tax returns, we're gonna take deposits and average them asset depletion. If you've got large self-directed ira, we can come up with an income calculation for that. The list goes on. We've got commercial products for commercial properties, but also for residential properties. Cross collateralization. It's pretty diverse. We have a lot for everybody.   Speaker 0 (00:30:54) - When you excel in there, you've been such industry leaders at originating income property loans for investors were proportion of your businesses income property loans and what proportion is primary residence loans?   Speaker 3 (00:31:06) - A lot of people don't realize we can do both and we do both very well. But I would say that it's probably 70 30 not owner-occupied. To owner-occupied. A large part of what we do is the investor loans. But most of our investor clients come to us for their primary needs too because we already have their life on file and, and can get that done very competitively   Speaker 0 (00:31:24) - Too. , right? And you keep growing. You're in almost all 50 states now.   Speaker 3 (00:31:27) - I know. Can you believe it? We're in 47 states. We're not in North Dakota, New York, or Vermont, otherwise we're everywhere.   Speaker 0 (00:31:34) - Letter audience know how they can learn about your resources.   Speaker 3 (00:31:37) - There's a couple ways to find us our website, ridge lending group.com. They can email us, info ridge linen group.com. Our toll free is 8 5 5 74 Ridge 8 5 5 7 4 7 4 3 4 3. And while you're on our website gang, uh, check us out on our community. I have a live event every Tuesday, one 30 Pacific, uh, four 30 Eastern. Uh, lots of good information register and it's free. Lots of good information and, and education like we've been talking about here. Hope to see you.   Speaker 0 (00:32:05) - Oh, it's been a terrific and crucial mortgage market update. Chaley Ridge, thanks so much for coming back into the   Speaker 3 (00:32:11) - Show. Thank you. Appreciate it.   Speaker 0 (00:32:18) - Oh yeah, lots of good concise information there from Chaley. It's a type of content that can have you hitting the rewind button on your pod catcher at times. All right, so we learned that in a lot of scenarios there. Second, mortgages come with rather high interest rates that is prohibitive. But then on the other side, it's encouraging to learn, learn that on primary residences, for example, you can get up to 90% loaned value. That means you only need to keep 10% equity in your home. And as far as that all in one loan simulator, we'll put a link directly to that in the show notes for you. But like Chaley said, you might wanna reach out to them@ridgegroup.com and then they can help walk you through it. Thank you to Caeli for the generous contribution to your learning today. Until next week, I'm your host, Keith Weinhold. Don't quit your daydream.   Speaker 5 (00:33:15) - Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial, or business professional for individualized advice. Opinions of guests on their own information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of Get Rich Education L l C exclusively.   Speaker 6 (00:33:43) - The preceding program was brought to you by your home for Wealth building. Get rich education.com.

Ecom Businesses often rely on Customer Lifetime Value (CLTV) to stay profitable, but the correct formula can be hard to calculate. Fear not! Mr. Daniel McCarthy is here with his expertise in statistical methodology and contemporary empirical marketing problems - which he published extensively on – ready to share why CLTV needs special attention from businesses and how they should go about doing it right. Don't miss this opportunity of a lifetime by learning more from an accomplished academic who's taken home numerous awards for research excellence.Show LinksDan's youtubeDan's spreadsheetBusiness InsiderThetaTheta BlogEmory CourseDan's websiteDan's twitterDan's linkedinSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

The guest host for today's show is Brad Bannon. Brad runs Bannon Communications Research, a polling, message development and media firm which helps labor unions, progressive issue groups and Democratic candidates win public affairs and political campaigns. His show, 'Deadline D.C. with Brad Bannon,' airs every Monday from 3-4pm ET. Brad is first joined by Paul Lisnek, a multi-Emmy, Cablefax, Telly and Beacon Award winning television host and analyst. The pair discusses the brutal deadly beating of Tyre Nichols by five Memphis Police officers, and what type of legal repercussions they could face for their actions, which were captured on video. To finish the interview, Paul also breaks down the possession of presidential top secret documents by former President Trump, President Biden, and what type of legal action they could each be subject to. During the second half of the show, Brad is joined by Colonel Cedric Leighton, Founder and President of Cedric Leighton Associates, a strategic risk and leadership consultancy serving global companies and organizations. He founded the company in 2010, after serving in the US Air Force for 26 years as an Intelligence Officer and attaining the rank of Colonel. The Colonel analyzes the latest developments in the war between Russia and Ukraine, including Western allies of Ukraine delivering 321 tanks to aid them in the conflict. This will include 31 M1 Abrams tanks from the United States. Brad and Colonel Leighton also talk about concerns of a future military conflict between the United States and China. Paul Lisnek has been the political analyst for WGN-TV since 2008, appearing on all the station's newscasts discussing political issues of the day. He is the host of Politics Tonight on CLTV, on which he interviews the leading political figures in the city, state and country, and also serves as a fill-in anchor. Paul has interviewed presidents, governors, senators, congressmen, local representatives and mayors too numerous to count over the last 25 years. His Twitter handle is @PaulLisnek. Colonel Leighton can be seen regularly on CNN, where he is a Military Analyst. His website is CedricLeighton.com and his Twitter handle is @CedricLeighton. Brad writes a political column every Sunday for 'The Hill.' He's on the National Journal's panel of political insiders and is a national political analyst for WGN TV and Radio in Chicago and KNX Radio in Los Angeles. You can read Brad's columns at www.MuckRack.com/Brad-Bannon. His Twitter handle is @BradBannon. You can watch a livestream of this broadcast at the following links: Twitter - https://twitter.com/i/broadcasts/1lPKqBYlBPNGb YouTube - https://youtube.com/live/jlT8ck27o_c Facebook - https://fb.watch/iogpi4YTxr/ (Image Credit: AP)

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As a Chief Revenue Officer, Toni has had a front-row view on scaling revenue engines, and one major challenge he faced was that too much time was spent on financial planning and budgets, versus how to best make money.The first question we discussed was the difference between FP&A and Revenue Operations. Toni's perspective is that Revenue Operations is much closer to the revenue generating process, and thus has a deeper insight into how revenue is generated, and as such should be a key part of the revenue planning process.Next, we discussed how being involved in the revenue planning process makes RevOps a more strategic partner to the executive team. RevOps top three responsibilities are data, process, and tools but only the start. The trick is to take the insights from the aforementioned three responsibilities and becoming the primary purveyor of insights into how the revenue engine is performing on an end-to-end basis.Potential strategic activities starts with revenue planning, which starts with how to generate revenue efficiently. Next, RevOps should be the "mission control" through regular meetings with the commercial (revenue) leaders, and discuss the insights from the dashboards and reports they are providing. Key to the value of these discussions is how to overcome the issues that the data is surfacing.One of the opportunities in today's business culture is becoming data-driven without becoming data overwhelmed. Revenue Operations should take the lead on determining how the data, reports, and dashboards they are creating inform the decisions on how to increase the probability of making the number and even forecasting how the current "data" predicts the revenue future.How can a company ensure that Revenue Operations does not become so reactive to the daily requests, that they cannot carve out the time to be strategic partners to the CRO? First, RevOps leaders should ensure there are good "outcome goals" for how the data and reports will be used, and prioritize time to analyze the data in the context of "how does this data and metrics inform our future revenue outcomes".What are the top "5" metrics that a RevOps leader should own? First, the mindset needs to be that they own the revenue number along with the CRO. Second, CAC Payback Period by cohort including regional, customer segments, and even product level in larger companies. Third, Customer Lifetime Value is a great metric, but since it is so multi-variate in nature, it must be broken down into the input metrics (variables) to isolate which leading indicators are impacting CLTV - a classic outcome metric.If you are a Revenue Operations professional or a senior executive evaluating how to increase the business impact of RevOps, this conversation with Toni is a great listen!

Jarrett Payton, a Chicago-Land native that grew up in Arlington Heights and South Barrington, Illinois, and son of “Sweetness,” Walter Payton, joins the show! Jarrett is a 2001 National Champion, playing running back for the Miami Hurricanes, sports reporter, and host of CLTV's Sports Feed. In this episode, host Matt Butkus and Matt Amendola talk with Jarrett about his career playing for the powerhouse Miami Hurricanes, Jarrett's foundation that he formed back in 2011, and what he's currently up to in his day-to-day life. Many football analysts and critics regard the 2001 Miami Hurricanes football team to be the greatest college football team to ever be assembled. Beating Nebraska 37-14 in 2001, that Miami Hurricanes roster would eventually produce 38 NFL draft picks following the next 5 years. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them! Connect with: ·        Butkus Beyond The Line: Website ·        Dick Butkus: Twitter // Instagram // Facebook // Website // The Butkus Award ·        Matt Butkus (Butko): Twitter ·        Matt Amendola (Dola): Twitter // Instagram ·        Jarrett Payton: Twitter // Instagram

This panel was originally recorded live during Commerce Accel 2022, and is syndicated on The Unofficial Shopify Podcast with permission from conference organizer Kunle Campbell.We find ourselves in a challenging retail and economic environment this year, the stakes have never been higher, and consumer psychology and behavior is adjusting rapidly to new market realities.Throughout the next 40 minutes, this group of messaging and customer lifetime value maximization experts will give you the step-by-step on what you need to do as a brand to adjust your marketing to changing consumer psychology, and give you the best practices that top brands are using already in response to changing market conditions.Panelists:Reinis Krumins, co-founder of agencyJR, an eCom email marketing agency working with your favorite 7 & 8 figure brands. His team has generated over $30,000,000 in email sales in the past 3 years.Tracey Wallace, Director of Content Strategy at Klaviyo, where her team helps to educate SMB and MM ecommerce brands on how to grow more efficiently with email and SMS, yes, but also how to build their own audiences, increase lifetime value and build a legacy brand that outlasts any economic headwinds. Previously, she was the Editor-in-Chief at BigCommerce, and even started her own DTC brand to test out the theories and advice her writers were giving. Tracey comes from a long line of educators, and is focused on helping business leaders have more successful impact at their organisations.Lindy Crea, VP of Partnerships at Recharge, the leading subscription management solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Lindy leads the team responsible for Recharge's all-star partner network.Show Linkscommerceaccel.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

The guest host for today's show is Brad Bannon. Brad runs Bannon Communications Research, a polling, message development and media firm which helps labor unions, progressive issue groups and Democratic candidates win public affairs and political campaigns. His show, 'Deadline D.C. with Brad Bannon,' airs every Monday from 3-4pm ET. Brad is first joined by Paul Lisnek, a multi-Emmy, Cablefax, Telly and Beacon Award winning television host and analyst. Paul and Brad analyze former President Trump's mounting legal problems, including the recent news that material on a foreign nation's nuclear capability was seized by the FBI from Mar-a-lago when acting on the warrant from the DOJ. During the second half of the show, Brad is joined by Sarah Jones, Editor-in-Chief of PoliticusUSA. The pair talk about the rise of Democratic fortunes in the midterm elections and the campaigns in Pennsylvania for Governor and the Senate. Paul Lisnek has been the political analyst for WGN-TV since 2008, appearing on all the station's newscasts discussing political issues of the day. He is the host of Politics Tonight on CLTV, on which he interviews the leading political figures in the city, state and country, and also serves as a fill-in anchor. Paul has interviewed presidents, governors, senators, congressmen, local representatives and mayors too numerous to count over the last 25 years. His Twitter handle is @PaulLisnek. Sarah Jones is a 2 time Telly Award winner, and now hosts Politicus News and co-hosts Politicus Radio. The website for PoliticusUSA is www.PoliticusUSA.com and their Twitter handle is @PoliticusUSA. Sarah's handle is @PoliticusSarah. Brad writes a political column every Sunday for 'The Hill.' He's on the National Journal's panel of political insiders and is a national political analyst for WGN TV and Radio in Chicago and KNX Radio in Los Angeles. You can read Brad's columns at www.MuckRack.com/Brad-Bannon. His Twitter handle is @BradBannon. You can watch this episode in the following places: Twitter - https://twitter.com/i/broadcasts/1vOGwMbYQMExB YouTube - https://youtu.be/P2nbBZ2RbeE Facebook - https://fb.watch/fvB8XPgCuD/

Summary: Do you know your CLTV at 30, 60, 90, and 180 days?LTV starts with the first purchaseLTV by campaign (vs. Global LTV)Most companies have a random customer journey strategy (and why that's a huge hole)LTV is not one numberUnderstanding front-end vs. back-end revenueLook at LTV/AOVHow to use your LTV data to market more effectivelyHow to reduce barriers to entry and minimize friction to maximize CLTVUnderstanding the customer journey (Of people who Buy A, what are they most likely to buy next?)LTV in B2B vs. B2CLTV by channelLTV is not a static number

In this episode Pigeons420, Mr. Grow It, and Rob from CLTV chat with YourStonerGirlfriend. They talk about things to do when you're at the dispo hunting for the strain that you're looking for.

In this episode Rob from CLTV, Pigeons420 and Mr. Grow It talk about whether or not growers should emulate nature 100% when gardening indoors.

Kiril Kirilov is the CEO and Co-founder of Rush, a Shopify shipment software that automates the shipment tracking process on all fronts. Rush helps merchants and agencies ensure that any post-purchase shipping email flows are guaranteed to increase AOV and CLTV. Kiril is also the Co-Owner and Co-Founder of Proof Nutrition, a high-quality nutrition supplement brand.  In this episode… As an entrepreneur, selling your product is half the battle. How can you increase consumer engagement to turn a one-time customer into a long-time devotee? What steps can you take to deliver outstanding communication between your brand and clients? According to Kiril Kirilov, communication is the key. You don't need to pitch your product repeatedly. Once you provide the consumer with a beautiful experience and a branded tracking page for their purchase, their natural curiosity will take over as they browse and scroll. Regardless of your vertical category, Kiril knows that to increase your revenue, the most successful sequence is to communicate with your clients. Listen to this episode to hear actionable tips from Kiril on scaling the e-commerce marketplace.  In this episode of the Quiet Light Podcast, Joe Valley and Kiril Kirilov, CEO and Co-founder of Rush, sit down to discuss opportunities to proactively reach out to consumers post-purchase. Kiril talks about connecting and increasing click-through email rates, communicating with clients, and why consumer product education is important. Stay tuned!

The guest host for today's show is Brad Bannon. Brad runs Bannon Communications Research, a polling, message development and media firm which helps labor unions, progressive issue groups and Democratic candidates win public affairs and political campaigns. His show, 'Deadline D.C. with Brad Bannon,' airs every Monday from 3-4pm ET. Brad is first joined by Paul Lisnek, a multi-Emmy, Cablefax, Telly and Beacon Award winning television host and analyst. Paul and Brad break down the opening public presentation by the House select committee investigating the Jan. 6 attack on the U.S. Capitol. Next, Paul previews the upcoming decisions that the Supreme Court is expected to make this month, including the potential end of Roe v. Wade. Brad and Paul also talk about the potential political ramifications of those decisions. Paul has been the political analyst for WGN-TV since 2008, appearing on all the station's newscasts discussing political issues of the day. He is the host of Politics Tonight on CLTV, on which he interviews the leading political figures in the city, state and country, and also serves as a fill-in anchor. Paul has interviewed presidents, governors, senators, congressmen, local representatives and mayors too numerous to count over the last 25 years. His Twitter handle is @PaulLisnek. Brad is then joined by Tara Devlin and Mark Grimaldi for his 'provocative progressive political panel.' They analyze whether anger over abortion restrictions could outweigh concerns about inflation in the upcoming midterms elections. They also talk about changing America's gun culture, and more. Tara Devlin is a New York City based comedian, writer, and host of the unapologetically-liberal podcast "TARABUSTER.” Tarabuster is 5-star viewer-reviewed and 100% viewer-supported. Help keep the REAL liberal media going – and growing – by becoming a Patron of Tarabuster at Patreon.com/TaraDevlin. You can follow Tara on Twitter at @REALTaraDevlin and on Instagram at @Taradackty. Mark Grimaldi has been a progressive political activist for the past 13 years. He volunteered for the campaigns of President Obama (2008 and 2012), Senator Bernie Sanders (2016), Secretary Hillary Clinton (2016), and President Joe Biden (2020). Mark is also involved in campaign finance reform efforts around the country, and philanthropic efforts for Cancer research. His Twitter handle is @MarkJGrimaldi. Brad writes a political column every Sunday for 'The Hill.' He's on the National Journal's panel of political insiders and is a national political analyst for WGN TV and Radio in Chicago and KNX Radio in Los Angeles. You can read Brad's columns at www.MuckRack.com/Brad-Bannon. His Twitter handle is @BradBannon. You can watch this episode in the following places: Twitter - https://twitter.com/i/broadcasts/1yoKMWaDAyoJQ YouTube - https://youtu.be/oZ59ZM-UHcs Facebook - https://fb.watch/dEHTIulnUV/

In this episode I interview  Rob from CLTV. He is back for a second time on this podcast; this time around he gets deep into the process of pheno hunting plants.Support the show

Kiril Kirilov is the CEO and Co-founder of Rush, a shipment tracking software designed for Shopify merchants. It automates the shipment tracking process on all fronts, so you never have to worry about losing customers again. Rush helps ecommerce sellers and agencies increase their average order value (AOV), customer lifetime value (CLTV), and lower support costs by 90%. Kiril began his career in the ecommerce space in 2008 as an eBay seller before transitioning to Amazon fulfillment in 2014. He has a Bachelor of Science in mechanical engineering and a Master of Business Administration in business and corporate communications. Kiril was a national track and field champion of the Balkans, having competed in the sport for 11 years. In this episode… When it comes to selling in the ecommerce marketplace, it's no secret that customer satisfaction is essential in driving revenue and business growth. But are you really leveraging the full potential of your ideal market to generate repeat buyers? With a wealth of experience in the ecommerce space, Kiril Kirilov suggests that ecommerce sellers should take advantage of tracking and confirmation pages to optimize the post-purchase experience. If your company simplifies the post-purchase process by automating shipment tracking and supporting one-click payments, it will boost your customer retention rates and raise the chance of multiple and continued reordering. Not only would it streamline and improve the post-purchase customer experience and customer lifetime value, but it will save your company time and reduce the expense of customer service support personnel. It's one thing you can do to simplify your life right now. In this episode of the eCommerce Profits Podcast, Joshua Chin sits down with Kiril Kirilov, Co-founder and CEO of Rush, to discuss leveraging the post-purchase experience for customer lifetime value. Kiril delves into how he manages a global ecommerce business, his three pivotal marketing strategies for ecommerce sellers, and how to enhance the customer repurchase rate.

-What is the MET (Minimum Effective Time) to generate X result-How to build relationships with intentionality-Using the “Mom test” to make communication accessible-Consistency in touchpoints-Personalization at scale-What extra things are you doing to build customer love?-Not B2B. Not B2C. H2H. Human to Human-Building product associations through relationships-Psychology of positioning

In this episode, Pigeons420, Rob from CLTV, and Mr. Grow It talk about how to grow denser buds. 

Things to Learn:How to write copy that provides real value“Providing Value” doesn't just mean case studies/bottom of funnel playsHow to not be disruptive in your client communications Setting expectations upfront affects CLTVBe transparent about TTV (Time to Value)Don't just “dump information”. Be tactical in how you communicate to maximize adoption

Email marketing is one of the most cost-effective forms of digital marketing available for business owners. However, only a few know how to properly set-up a profitable campaign.  If you can have high sales through email marketing campaigns without any ad spend, would you try it too? Chase Dimond is the Co-Founder of Boundless Labs, which is an email marketing agency that has since 2018 sent hundreds of millions of emails resulting in well over $100m in revenue for their clients. Chase and I discussed how to build an email list for ecommerce business, why a big list isn't necessarily the best and what you need instead and how to build a relationship and trust with your email list to increase your ecommerce sales.  Lastly, we have also talked about what type of subscribers on your list should you focus on to increase your AOV and CLTV. If you think generating million-dollar sales is impossible through email marketing, then you should check out this podcast to meet the man behind the $100m email marketing revenue! Episode Highlights 00:00 What you'll learn in this episode 01:37 Niche wbsite builder 03:15 Why did you start email marketing? 07:06 How to build email list 11:27 Email marketing is important  14:44 Product has to be relevant 19:29 How to build relationship with email list 23:48 Make people feel special! 29:06 3 Important emails you have to do! 31:41 People have a reason to purchase a product 33:49 Podcast ending    About The Guest Chase Dimond is the Co-Founder of Boundless Labs, which is an email marketing agency that has since 2018 sent hundreds of millions of emails resulting in well over $100m in revenue for their clients. Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/)   Connect with Chase Dimond: ➥ https://twitter.com/ecomchasedimond  ➥ https://chasedimond.com/  ➥ https://www.boundlesslabs.io/ See omnystudio.com/listener for privacy information.