Face The Book TV

An ongoing "Publishing Basics" series with Emerald Lake Books publisher Tara AlemanyHosted by Charlotte PIerce, Pierce Press, in collaboration with Independent Publishers of New EnglandAs a publisher, what are the best practices for onboarding an author and sustaining a productive relationship? And as an author, how can you best prepare for this unique relationship with your publisher? Maybe you are both an author and a publisher - know your strengths and clallenges, where and when to reach out for help. 

Jennia D'Lima will present at this year's 12th Annual IPNE Publishers & Authors Conference on finding and marketing to your book's audience. To learn more about her and to see a sample of her portfolio, please visit: https://jenniaedits.com. Jennia is also a senior editor at Sword & Silk Books. Updated show notes & links at https://piercepress.com/2023-ipne-publishing-conferenceConference registration: https://ipne.org/eventsFace The Book TV is produced by Pierce Press in collaboration with Independent Publishers of New England and simulcasts live to Facebook, LinkedIn, and YouTube. Audio is distributed to all major podcast apps. 

In this episode, author Oleg Veretskiy joins Ukrainian wine exporter Tanya Kagitina. Neither had any idea the turn their lives would take on Feb. 24, 2022. In this podcast, we explore how Tanya and her sister pivoted their lives to support the country's struggle for freedom. Tanya is joined by Pierce Press author, Oleg Veretskiy, who likewise gave up his real estate and writing career to volunteer and fundraise for non-lethal aid to the  Ukrainian military.How, Tanya is one of “The Odesa Sisters” who with her sister Antonina, runs an impressive sewing operation in Odesa, Ukraine, constructing high quality winter uniforms, sleeping bags, medical uniforms, adaptive underwear for injured soldiers, and other essential clothing items. Tatyana also serves as an interpreter for Ukrainian author & volunteer Oleg Veretskiy and assists in his projects supporting frontline Ukrainian military units.Tatyana & Antonina are currently crowdfunding for 123 sets of winter uniforms for Ukrainian soldiers at $125 each. If you'd like to contribute, you can PayPal any amount to Tanya via the links on Oleg's website. The need is urgent, as battlefield temperatures are dropping daily. 

Today we preview this exciting session at the IPNE Conference on Nov. 3-4 with Edie Clarke, an experienced, and can we say gifted, video producer and YouTube strategist. Edie works with client to how how they can use video to grow organically, how different video types can highlight expertise and engage audiences. She demonstrates YouTube's potential as a platform for broadening reach and connecting with readers, urging the adoption of video as a key marketing tool. Updated show notes & links at https://piercepress.com/2023-ipne-publishing-conferenceConference registration: https://ipne.org/eventsWe simulcast live to Facebook, LinkedIn, and YouTube; audio is subsequently distributed to all major podcast apps.

All the way from London, award-winning author & IPNE Conference speaker Leon Conrad previews his presentation for the Nov 3-4 Conference. Conrad looks at story from a different angle - exploring the deep structure of story - seeing how thinking about life as story can inform and enhance the quality and joy in the way we live our lives. Conrad discusses how attention to this aspect of publishing can help independent authors "make better books & sell more of them."Register for the conference at https://ipne.org/events

You don't want to miss this high-energy session at the IPNE Conference on Nov. 3-4 with writing and publishing experts Alyssa Berthiaume and Bridgett McGowen-Hawkins. You'll receive insider secrets on how to avoid some of the biggest writing and publishing mistakes. In short, do not write a book … until you attend this session!Alyssa Berthiaume: Award-winning author; international book coach, developmental editor, and ghostwriter; founder and CEO of The Write Place, Right Time Bridgett McGowen-Hawkins:  Bridgett McGowen-Hawkins is an award-winning international professional speaker, an award-winning author, and an award-winning publisher and owner of the hybrid publishing company, "Press 49."Updated show notes & links at https://piercepress.com/face-the-book-tv Conference registration: https://ipne.org/eventsWe simulcast live to Facebook, LinkedIn, and YouTube; audio is subsequently distributed to all major podcast apps.

Our new author, Oleg Veretskiy has made the time to come on our livestream to answer your questions and talk about his writing and his work supporting the frontline in Ukraine.We hope you'll join us for this special opportunity to gain insight into the life of this committed volunteer and writer in Ukraine, Oleg Veretskiy.With this episode, we're celebrating a successful Kickstarter crowdfunding campaign and thanking our backers for helping us raise $9,000 for translation and production costs. Were reserving any pledges received through the end of the campaign on Sept. 26 for additional language translations – Ukrainian, Japanese, and Polish have been requested so far.Be Oleg's publishing partner – click here to pledge & help fund the next translation! Kickstarter crowdfunding campaign ends September 26. If you would like to support Oleg & his team in their mission to help Ukrainians in the de-occupied territories and Ukrainian soldiers fighting for freedom, the verified PayPal account is veretskaya2009@gmail.com. Additional donation options, click HERE.Oleg Veretskiy had just published the first novel in his magical realism trilogy, “Tales of the Wandering Mists: A Fairy Tale,” when Russia launched its full-scale invasion of Ukraine in Feb. 2022. After getting to know him, we decided that all proceeds after production costs should go to Oleg, who has suspended his career to support Ukraine's fight for freedom; the publisher will not retain any profits for this first book in The Tales of the Wandering Mists trilogy.Despite the stress and disruption from the war, the reception of his first book continues to buoy Oleg. “I really like the feedback that my readers send me,” he admits. “Some of them ended up as refugees in Europe and the US, and the book has a therapeutic effect on them. When I think about this, I feel goosebumps.”We are deeply grateful for helping us realize this meaningful project.

Emily Enger previews her IPNE Conference presentation on how authors can gain visibility, connect with readers, and make industry partnerships without hustling or being constantly overwhelmed. In fact, she says, a "minimalist marketing" strategy is actually better for long-term success. Here workshop will help authors understand why that slow approach is better and what it can look like for them.To register for the IPNE 2023 Authors & Publishers Conference, visit https://ipne.org/events

Meet IPNE 2023 Conference speaker Stephanie Feger, book marketing strategist with emPower Group. She'll be presenting at the IPNE Publishers & Authors Conference, 11/4-5: Register  for the IPNE 2023 Publishers & Authors Conference at https://IPNE.org/eventsBook marketing is a benefit to authors and publishers as it helps sell books, increase reach, build an author platform and more. She'll be speaking at the conference on the topic: "Make Your Author emPact: emPactful Marketing Strategies to Sell More Books, Increase Your Reach and Achieve Your Why."

It's the season for planning & setting up summer & fall book events and our guest expert, Deidre Randall of Peter E. Randall, Publisher is working with her authors on best practices for event booking success. In this episode, host Scott Channell will talk with Deidre about her top steps for pitching book events and turning them into smash hits that can lead to increased book sales, speaking engagements, networking opportunities, fame & fortune.Watch the video replay and post your questions in the discussion sections on Facebook, LinkedIn, or YouTube for Deidre and Scott to answer!

COMMON EARTH, Season 4 , Episode 1CLICK HERE to watch the video replayJoin us for this interview with Manoj Gautam, community-based conservation activist, former executive director of the Jane Goodall Institute of Nepal, and 2014 recipient of the Future for Nature prize."Rewilding" is not just about bringing back endangered species and habitats, it's about restoring balance to our planet. Pierce Press author Manoj Gautam's innovative community-based approach to conservation has made a real impact in Nepal and beyond. In this discussion, we talk about how and to what extent habitats & environments can be returned to their wild, natural state while taking into consideration the requirements of human communities.This year, Manoj was named to the elite Explorers Club 50. Each year, The Explorers Club 50 recognizes fifty extraordinary individuals changing the world. Naming these global exploration leaders to the EC50 shines a bright light on their extraordinary work, amplifies their voices, and redefines that field of exploration as we know it.Current Projects:bardia.travel - Ecotours & expeditions in Bardia National Park, Nepalnepalconservation.travel - Ecotours & conservation expeditions om Nepalplanetperegrine.org - Research expeditions & travel for conservation professionalsschoolsforsdg.org - Schools for Sustainable Development - Educational stays & travel in Nepal

Since her frank Twitter post lamenting light attendance at her Ohio book signing, debut novelist Chelsea has been interviewed by major news organizations like USA Today and NPR, and she quickly landed a crackerjack agent.But her story wasn't just a fluke. Chelsea Banning is a librarian, her book's theme grew from her passion for the genre, her writing is compelling, the cover design is spot-on, and her public messaging is authentic and engaging. Her book was primed for takeoff.Post your comments & questions on all our streaming destinations, or listen at your leisure immediately afterward on your favorite podcast app! All links on the blog post at https://piercepress.com/invisible-to-viral #chelseabanningCreators & Guests Laura Williams - Designer

In this 30th episode of Face The Book TV, IPNE board member and business publisher Scott Channell talks with IPNECon22 Conference Coordinator, Mary Catherine Jones about the amazing experts we've lined up for the 2022 Nov. 18-19 Authors & Publishers Conference, “Make Better Books & Sell More of Them.” Not to be missed - from #booktok to #bookdesign to #amazon advertising - the full gamut!

In this episode, Face The Book TV produer Charlotte Pierce, Pierce Press, and business publisher Scott Channell preview 3 hot topics of the speakers for the 2022 Nov. 18-19 Authors & Publishers Conference, “Make Better Books & Sell More of Them.”Previewing this week: Michael La Ronn, topic “How to Be A Writing Machine” Matthew Holmes, topic “Amazon Advertising for Authors/Publishers” Hank Marcacci, topic “Author Keywords that Bring Results” Click here for early bird conference registration discounts and tune in next week for another preview of the Conference publicity topics! Use the hashtag #IPNECon11 when sharing on social media!

 Your author/publisher website is arguably the most important element of your book marketing plan. Our experts discuss key elements of your website that can help you sell more books. Are you prepared to build a professional author/publisher website and increase your book sales? The most significant feature of a book marketing strategy for authors and small publishers is to establish their own mobile-friendly, professional-looking website. Guest Laura Williams of GoodInklings.com has built many websites for authors, politicians, and professionals over the years, and though she acknowledges that the field is evolving at warp speed, some web design & management principles are evergreen. In this episode, we'll get you started on setting up an effective author website that will help you sell books. Laura and host Scott Channell will cover essentials like domain names, turnkey vs. WordPress sites, the basic pages you'll need, reader-engagement strategies, and where the website fits into your overall mission and goals as an author/publisher. IN THE STUDIO:  Producer & Host: Charlotte Pierce, Pierce Press Guest Panelists: Laura Williams, GoodInklings & Scott Channell RESOURCE LIST: IngramSpark Guide to Author Websites

Okay, it may not be your favorite publishing task, but a robust email list is the cornerstone of a successful book marketing plan. And once you start seeing results, we guarantee you'll enjoy the task more!Hosts & IPNE board members Charlotte Pierce & Scott Channell present best practices for building your list and serving your subscribers.This is Episode 3 of 4 in our Book Publishing Basics series, produced in collaboration with Independent Publishers of New England (IPNE). Please subscribe to the series on your favorite podcast apps, and subscribe & follow on YouTube to get notifications of new episodes in this free educational series: 1) Book Publishing Basics; 2) Author Platform; 3) Email Marketing; and 4) Author/Publisher Websites.IN THE STUDIO: Producer, Charlotte Pierce, IPNE & Pierce Press Guests: Scott Channell, IPNE & ScottChannell.com and Laura Williams, GoodInklings

"The simplest definition of 'author platform' is your ability to sell books based on your network of people." - Joel Pitney, Launch My BookThis episode of Face The Book TV focuses on the core elements of an author platform - website, mailing list, social media - in that order. You can also leverage assets that you may already have - your expertise, your friends & colleagues, and to some extent, your social media. With mindful, regular cultivation, a well built-out author platform can set you up for booming book sales by the time your publication date rolls around. You can start building your platform any time, but doing it before you even start writing is highly recommended. PART II IN SERIES: BASICS OF BOOK PUBLISHING with Charlotte Pierce & Scott Channel, IPNE board of directors. Nuts & Bolts of Publishing Your First Book 4/20, 2 PM EDT Building Your Author Platform: Strategy First! 5/11 2 PM EDT Your All-Important Email List & How to Grow It 6/1 2 PM EDT Websites that Sell Books 6/22 2 PM EDT Watch this page for livestream & replay links, updated show notes, and additional resources for upcoming and evergreen episodes.

To see a falcon materialize from the sky in a colossal burst of power in pursuit of prey and to realize the falconer's role, is to enter a new understanding of the natural world, one that takes you to the “edges of existence,” as falconer John Szabo has put it.In this pilot episode of our series “The Edge of Wild,” Master Falconer Shawn Hayes will show us how hunting game with a bird of prey is as rewarding as it is challenging. Shawn's expertise is flying “true” falcons like Gyrfalcons, Prairie Falcons, and Peregrines, which display stunning aerobatics during hunting.“Shawn Hayes is one of the most impressive falconers I know,” writes Tim Gallagher in the March 21 issue of Audubon Magazine. And coming from renowned Cornell ornithologist & falconer Tim Gallagher, that's saying something!Generally reclusive, Shawn Hayes has dedicated his life to the practice of training and caring for falcons, both in his native California and around the world in places like Japan, Pakistan, and Hungary. He was recently profiled in the Patagonia film “Game Hawker, A Wild Journey to Falconry,” and in the March issue of Audubon Magazine, in an article by Tim Gallagher, "The Aspiring Ascent of Master Falconer Shawn Hayes."Click here for updated show notes, article & film links, slideshow & photos.“You can't forge a relationship with a peregrine through learned helplessness, you can only force one, and it will always be tenuous. There is always the possibility the bird will rediscover the strength of his heart.” – Rebecca K. O'Connor 

This is part one of a four-part series designed to help you kick-start your book projects.Producer and host Charlotte Pierce of Face The Book TV & Pierce Press discusses the "first book" checklist with successful publisher Scott Channell. Both are also board members at Independent Publishers of New England. You can find show notes, more resources, useful links, and information on the episode website.View the video replay & updated show notes on our EPISODE POST.This series is for new publishers as well as for those who wish to "reset" their book publishing projects. It's never too late to make adjustments on the path to "publish better books and sell more of them!"Be a part of this event! Join the livestream on our Facebook, LinkedIn, or YouTube channels to post questions & comments for Scott & Charlotte to answer in real time! And, use our #FaceTheBookTV and #IPNEMember hashtags in your comments or social media posts to win IPNE swag and other prizes! Audio is distributed to Apple, Google, Spotify, and all major podcast apps after the livestream. We amplify all comments using that hashtag across the wide internet! You can also watch the replay on the livestream destinations.

Before you ask Aunt Nancy to edit your precious manuscript, consider choosing an experienced, professional editor who will have the skills to refine the readability, and ultimately, the marketability of your book.Professional book editor Megan Harris joins host Charlotte Pierce to discuss best practices for hiring a professional editor. She'll dive into some of the important issues writers face in creating and refining manuscripts and finding the right editor for their projects.You may need more than one editor, explains Megan, depending on the stage of your book project. If you're in the concept phase or have a rough draft, a development editor can steer you in the right direction. A talented copy editor will notice if your character's eye color changes mid-manuscript. A meticulous proofreader will catch glaring errors that you've passed over hundreds of times.Face The Book TV livestream & podcast is produced and copyrighted by Pierce Press in collaboration with Independent Publishers of New England. Be sure to visit our website for show notes and special offers from our guests: https://PiercePress.com/book-editing#bookediting #editor #selfpublishing #bookeditor #indiebook #bookmarketing #proofreader

New Ingram Spark director Paige Allen will keynote the 10th Annual Conference of the Independent Publishers of New England, Nov. 5-7.In this pre-conference livestream and podcast (click here for livestream recording), Ms. Allen, who took over the helm at the POD company in 2020, previews her conference presentation and outlines her priorities for Ingram Spark in the years to come.We invite you to comment and ask questions in the discussion section on this page, so Ms. Allen can respond at the conference.Because Ingram stepped up as ​the Platinum sponsor for the IPNE 10th Annual Conference, we are able to offer conference admission for free to members who register. Non-member fee is $75, which includes a one-year membership. It's a win-win!#ingramspark #paigeallen #ipne.org #IPNECon2021 #indiebook #bookmarketing #bookpublishing #publishingconference #indiebook #self-publishing #small pressGUmvTL5ghWWTx7HY2xuE

What makes your book unique? Our experts show you how to research "comp" titles and peg your niche!Even (or especially) when your book is just a twinkle in your eye, researching what "competing" or "complementary" books are published can help you refine your niche and identify your readers. And doing comparative title research is usually a must when crafting a pitch, query, or book proposal to a traditional or hybrid publisher. It's a delicate dance - you need to identify how your work complements, without exactly duplicating, best-selling titles. Although fiction market genres are fairly well defined — murder/mystery, thriller, sci-fi/fantasy, literary fiction — the nonfiction market has a nearly infinite number of niches, so more consideration is required when you make the decision on how to position your nonfiction book. Host Mary Catherine Jones explores the subject along with guest experts Pam Sheppard, publishing coach, and her client Teri Rider, independent publisher.CREW: Producer, Charlotte Pierce, Pierce Press Host, Mary Catherine Jones, Voice Over Vermont & IPNE Web services, Laura Williams, GoodInklings Tech Director, Samara Jones

Welcome to Face The Book TV, Season 2, Episode 20!Video recorded May 13, 2020 on our YouTube channel GUEST: Christopher Kenneally, Dir. of Marketing, Copyright Clearance CenterHOST: Charlotte Pierce, Pierce Press & Independent Publishers of New EnglandAUTHOR SPOTLIGHT: Sheryl Davis, author, The Mystical Magical Abracadabracal Daniel McDougal McDouglas McFlyMost independent publishers register a copyright and in any case, all creative works are copyrighted once created, without any registration at all. Easy, peasy, right?That's all fine until you are actually the victim of copyright infringement; then good luck finding the resources to bring a federal lawsuit. While the Copyright Act also offers the possibility of obtaining statutory damages and attorneys' fees, these benefits are not always available and may not be recovered until after a long court battle that can entail significant up-front costs. In a significant new development in this field, the Copyright Alternative in Small-Claims Enforcement Act of 2020 (the CASE Act) was enacted on Dec. 27, 2020. The CASE Act establishes a Copyright Claims Board (CCB) to hear copyright infringement matters and (1) caps damages at $30,000 total; (2) provides an opt-out option for the respondent; (3) includes streamlined procedures that limit discovery and rely mostly on written materials; (4) allows claims by both copyright owners and users for infringement and exceptions and limitations, respectively; and (5) includes additional fees for bad faith claimants and bars those who repeatedly abuse the system.COPYRIGHT OFFICEIMAGE SOURCE

The Indie Decision: Print-On-Demand vs. Print RunLivestream recording at https://piercepress.com/face-the-book-tvAs an indie publisher or author/publisher, you have an important decision to make if you're producing "real" books: print-on-demand (POD) or a digital or offset print run. Host Eddie Vincent, president of Independent Publishers of New England leads the conversation with Bailey Davis of Ingram Content Group and Brandie Herrell, Friesens Printing as they sort through the pros and cons of this all-important choice for indie publishers. Yes, you will pay more per copy with POD. Yes, you can still get good quality books printed. Yes, a digital or offset print run will require a larger up-front outlay of cash before you sell any books, although pre-sales can offset that hit. The good news is that over the past 15 years, the book industry has changed significantly with the introduction of digital printing and print on demand (POD). While the book industry has embraced digital printing, there are still common misconceptions about POD. We'll sift through these issues in this episode, and give you some practical resources to use going forward. PANELISTS:  Bailey Davis, Ingram Content Group Brandie Herrell, Friesens Printing CREW: Producer, Charlotte Pierce, Pierce Press Host, Eddie Vincent, President of IPNE& Encircle Publications Tech director, Laura Williams, GoodInklings Web Services  

As an independent author, when you should you start marketing your book? How about as soon as you know you want to write a book!? Even if your publication date is 5 years away, there's a lot you can do right now that will enhance your book's success.Even if you publishing through a traditional press or hybrid publisher, there are ways to build and leverage your "author platform" long before the book is in your hand.Already have your book printed and uncertain how to sell it? All is not lost! Our host and panelists have keys for successful marking of published titles, as well.Submit questions, subscribe, & set reminder notifications at this livestream link! Face The Book TV is distributed after the livestream to all major audio apps. Post comments & questions in advance so our panelists can respond during the livestream! Contact the publisher for underwriting and sponsorship opportunities.IN THE BOOTH: Charlotte Pierce Producer: Pierce Press & Board Member, IPNE Eddie Vincent, Host: IPNE President and Publisher, Encircle Publications Samantha Kolber, poet & marketing director, Rootstock Publishing, VT Author Spotlight: Sarah Cannon, "The Shame of Losing" (Red Hen Press, 2018).

Could your book be a contender? This episode of Face The Book TV will help you make a wise selection from the many available book awards programs and so your return in book sales exceeds the cost of application fees.Receiving an award can help you reach new readers and bring requests for author signings, conference presentations, and media interviews. At $90 and up (IPNE.org offers one of the lowest fees at $45 for members), the fees can mount up, but with a well-designed book, a carefully tended author platform, the right awards program, adding "Award-Winning" to your book's cover and author resume is certain to grab the attention of publicists, bookstores, and readers. CREW:Pierce Press Productions: https://piercepress.com/face-the-book-tv​Eddie Vincent, Host & IPNE president: https://encirclepub.com;​ https://IPNE.org/BOD​GUESTS:Hannah Jacobson, Book Award Pro: https://BookAwardPro.com​Linda Radke, Story Monsters: https://storymonsters.com​Michael Piekny, IPNE: https://IPNE.org/BOD;​ https://hubedits.com 

Face The Book TV #16In a crowded online marketplace, one of the few ways you may be able to get eyeballs on your book or brand is through paid advertising.In this episode, Ian Lamont, award-winning author of the In30Minutes Guides and CEO of LeanMedia, answers your questions about factors like cost-per-click, organic vs. paid search, considerations for mobile ads, strategies for bidding on placement, and most important - how and why Amazon advertising works for book publishers!EPISODE LINKS:https://piercepress.com/podcastshttps://encirclepublications.comhttps://in30minutes.comhttps://LeanMedia.orghttp://IPNE.org

For nearly a decade, the Annual Conference of the Independent Publishers of New England (IPNE.org) has been the region's leading indie publishing event for anyone who wants to take their authoring and publishing business to new heights. This fall's event promises to be the most exciting in recent memory. Nearly two dozen experts will help you and your business succeed in the brave new world of publishing, where innovations come and go with dizzying speed. It's never been a better time to be a publisher, yet it's never been more challenging. Come join us virtually for an educational and fun-filled weekend that you won't soon forget. And don't forget about the 7th Annual IPNE Book Awards on Saturday evening!DETAILS & REGISTRATION HERE!

Face The Book TV dives into the topic of online book events, with tips & resources on how to leverage this new reality for book launches & promotion. Host IPNE president Eddie Vincent interviews renowned publicist Skye Wentworth, along with authors Greg Josephs (The Confluence); and publisher-poet Jon Meyer of Brilliant Light Publishing (Love Poems from New England).We welcome audience questions in advance - before or during the live stream, or after the event. As time goes on, we'll toss out a few goodies for people who engage with the show - free & discounted memberships, gadgets & gear, publishing services, and of course - books!Please subscribe on YouTube or "like" the page for advance notifications. Face The Book TV is produced by Pierce Press, and members of the Independent Publishers of New England (IPNE) receive booking priority for appropriate topics. We often highlight independent authors in a special segment. Booking form: https://forms.gle/iA5MF4mFcXBq9aBM9EPISODE LINKS: https://PiercePress.comhttps://IPNE.orghttps://encirclepublications.comhttps://skyewentworth.org/wordpresshttps://gregoryjosephs.com

Independent publishing is not for the faint of heart - although access to technology has demolished the stranglehold of the traditional publishing "gatekeepers," you will have to acquire the skills, invest the time, or hire the talent (or all three) required to professionally publish and effectively distribute your book. In this re-launch of our Face The Book TV show, we continue to focus on the how-to of publishing, rather than the writing process (we'll leave that up to you!). In each episode, experts will lay out in detail the individual elements crucial to producing a book indistinguishable from a front-list title by a major publisher.  You can do it! So, where to start? Tune in to the live-stream to ask questions in real time, or post your comments afterwards. The week following the show, audio will be posted to your favorite podcast app for your listening convenience! We invite you to subscribe at https://PiercePress.com/contact. Face The Book TV (TM) was first produced at https://ACMI.tv starting in 2008.