The travel marketing podcast designed to help marketers and content creators find, write, and share their story with the world. With experience marketing award-winning hotels, Amy Draheim helps listeners craft stories worth sharing—stories that do more than sell a room or destination—they inspire.
Rebecca Weinstein is the Director of Design at Highgate, a trailblazing hospitality firm known for developing bespoke hotel brands, predicting trends, and running hotels effectively. Highgate is currently taking over 3-5 hotels each month. They're betting on life springing back to normal, and on places like New York and Miami, while also diversifying their portfolio with strategies built to meet this moment.
With the Delta variant looming in the not-so-distant background, Amy shares how to take advantage of this "post-pandemic" moment, however fleeting, by making the latest trends in hospitality marketing work for your property in the months ahead. From installing a text messaging app, to queueing up life cycle emails, this actionable podcast episode will prepare you for fall, and help you set your marketing strategy and budget for the year ahead. All in less than 20 minutes.
Moniqua Lane checks back in with Amy on post-pandemic hotelier life, current projects, and future hospitality plans. Moniqua shares some silver linings born out of the pandemic, including The Citizen Tucson Hotel, her upcoming UNESCO-backed food hall partnership, a glamping project on an Arizona winery, and why representation matters when it comes to DMOs. Moniqua first appeared on episodes 21 and 22 to talk about The Downtown Clifton Hotel in September 2020.
Success means different things to different people. For Nicole Smith, founder of Flytographer, a global company that's captured over 3 million memories across six continents to date, success is about reclaiming her calendar and her time. Nicole's story of entrepreneurship, single motherhood, and how she built a multi-million dollar business is awe-inspiring. Listen and learn.
Graphic designer, Ryann Kivel, is joins Amy to talk through the new rules of graphic design. How technology has disrupted the industry, for better or worse. We’ll learn about Napkin Ink and why she built it. We’ll get some actionable tips along the way. Plus, you’ll finally get the scoop on Sauced Marketing.
Traveler writer, Katherine Parker Magyar, joins Amy to share her story and dive into this present moment: travel finally opening up again. We talk through the latest travel trends, from Europe opening up, to vaccine passports, and from eco-travel to cultural immersion.
It’s been a year of podcasting, and a year of pandemic life. In this episode, Amy shares the lessons that she’s learned, and the changes that have informed her hotel marketing strategies over the last 12 months. Amy shares examples of how each of these lessons has played out in practice, and how to harness these marketing strategies in the future.
I’m so excited to welcome Natasha Graves to the show. Natasha is the founder of VacayAbility, a tourism website dedicated to making travel more accessible, and more welcoming, for all. It’s about time, right?
This month, and every month, we honor all the women across the world rewriting the hospitality industry. In episode 40, we're highlighting 16 interviews with women in travel and hoteliers making history. Featured guests: Frances Kiradjian, Ariela Kiradjian, Amy Ogden, Alyssa Ramos, Eve Dreher, Aditi Verma, Moniqua Lane, Lindsay Paige Stein, Jamila Ross, Jessica Blotter, Sarah Dandashy, Robin Staten, Austen Tosone, Sonia Thompson, and Davonne Reaves.
As we begin to see the light at the end of the pandemic, Ashley Blake, founder of Traverse Journeys, joins the show to discuss responsible travel. Ashley's prediction? The future of travel will be more purposeful, meaningful, and impactful, than ever—both for travelers and the communities we visit.
Davonne Reaves is the founder and chief hospitality strategist of The Vonne Group, where she helps aspiring hotel owners achieve their dreams. She’s a woman on a mission—and I’m so excited to hear her story today.
Sonia Thompson, marketing strategist, author, and founder of Belonging University, joins the show to to fill in the blanks about inclusive marketing. Sonia's real world examples, and actionable strategies, will help you make your hotel more inclusive, STAT.
Digital content creator, Austen Tosone, shares her story. Then, Austen throws on a hotel marketing hat to help Amy navigate the changing landscape of social media for hotels. It's time to add short form video content to your hotel marketing mix. Listen and learn.
Robin Staten, founder of Tiny Urban Escapes, joins Amy to talk about her female developed, owned, and managed luxe boutique hotel company focused on creating one-of-a-kind experiences by transforming upcycled shipping containers into private suites.
In our kick off to 2021 and season 3, Sarah Dandashy joins the show to dissect the top travel trends of 2021. How will the travel industry begin to rebound? What steps are being taken to ensure the travel industry's recovery? From flexible cancellation policies to hotel lobbies as COVID testing facilities, one thing is certain: our industry will recover stronger—and more tuned into travelers' mindsets—than ever before.
2020 gave us a new vocabulary, sleepless nights despite high thread count sheets, and resilience even in our darkest hours. We've compiled 13 interviews with 14 brilliant minds in hospitality and travel, into a snapshot of the year. It's a story of intense fear and hope, a story of inclusivity, and a story of growth amidst discomfort. Watch the 5 minute video or listen to the full episode. Catch up on your favorite episodes now, because Season 3 kicks off January 5, 2021.
The “Leading the Way” entrepreneurship series continues with our fourth and final guest, Jessica Blotter. Jessica is the founder of Kind Traveler, the first socially conscious, give and get hotel booking platform, and joins Amy to discuss what she’s built, why she built it, and what she’s learned along the way.
Hotelier and restaurant owner Jamila Ross shares her entrepreneurial journey, including where she gets that unmistakable drive to create, her advice to aspiring entrepreneurs, and the defining moments along the way. This is the second half of a two part episode, the first half aired 11/24/2020.
The entrepreneurship series continues with Jamila Ross, a non-traditional hotelier who's made a big impact with The Copper Door B&B, a small hotel in historic Overtown, Miami. Part two airs 12/1/2020.
In part two, we're diving into what Bashar Wali's building, conscious capitalism, and the giveashitability factor. We’re getting the scoop on This Assembly, Practice Hospitality, and Bashar's vision for the future. Part one aired November 10, 2020.
According to Bashar Wali, we exist in a world where Instagrammable moments rule, where service is too often mistaken for hospitality, and where you can ace a guest satisfaction survey and still be a miserable person. Something's off. Find out why Bashar's breaking the mold, and how to rethink what we all know. Part two airs November 17, 2020.
Lindsay Paige Stein joins Amy on the first of a limited series focused on entrepreneurship. Lindsay is a NYC-based freelance writer and publicist, and the founder of The Roundtrip Collective.
Travel is different right now. Rethink the staycation model to meet this moment: think workcations, schoolcations, hybrid meetings, and more.
Sagar Bhakta joins Amy to talk all about e-commerce for hotels. Sagar shares actionable tips on how to increase website conversions, so with the same traffic to your site, you can drive more bookings.
In part two, Joey Hamilton talks through how we can begin to broaden our perspective by making marketing more inclusive, and how casting a wider net can benefit the hotels, communities, and destinations we serve. Part one aired 9/29/20.
You posted a black box, now what? Brand strategist Joey Hamilton joins the conversation to lead us through the intersection of tourism and the Black Lives Matter movement. This part one of a two part episode. Part two airs 10/6/2020.
Moniqua Lane goes deeper into how she built a hotel that represents the community, a hilarious brush with a celebrity, and plans for her next project, The Citizen Hotel. This is part two of a two part episode. Part one aired 9/15/20.
Lawyer turned hotelier Moniqua Lane joins the show to talk about how she fell into hospitality, her response to the multiple crises we’re facing as a country, how that response has played out at the hotel level, and the driving force behind true community partnership. This is part one of a two part episode. Part two airs 9/21/20.
Amy discusses emerging travel trends to expect this fall. If you’re in the hospitality industry, you won’t want to sleep on these movements effecting the future of travel.
Less is more, but not when it comes to guest communications. Now is the time to over communicate with your guests. Start by creating a script for your Front Desk agents. Take in-room materials online, send more Stay Cycle emails, update Life Cycle messaging, and roll out a text-based app to stay in touch.
From leveraging guest reviews to harnessing the power of influencers, Amy shares 5 storytelling ideas for hotels. Listeners will also get a sneak peek of Marketing In A Box, a limited time, monthly subscription built for hotel marketers.
In this bonus episode, Amy looks back on the last 16, and shares some future plans. Going forward, you'll hear from her once every two weeks. Tune in to find out what's keeping Amy so busy.
Aditi Verma joins Amy on a trip down memory lane. The friends and former colleagues go back—way back—to the 2008 recession. Aditi talks through costly major revenue management mistake hotels made back then, and how to avoid making the same mistake again.
Amy visits Lithia Springs Resort for her own staycation to witness the new guest experience first hand, and shares how to attract guests to your hotel this summer in the new age of travel.
Eve Dreher joins Amy to talk through the pillars of branding which remain a grounding force during crisis, four mindset shifts among travelers, and the new guest experience.
When Damon Lawrence looked around at hotel experiences, management, and ownership, he noticed something was missing: Black people. Damon set out to change that, and launched Homage Hospitality, the first hotel group dedicated to African American travelers in 2014. What happened next may surprise you...
Amy answers a question from a hotel client in Belize. Colleen wants to know if Instagram Stories is worthwhile. Amy shares valuable tips, plus a hotel hashtags resource, to make getting started on Instagram Stories a cinch.
Sure TikTok's the new kid in town, but tried-and-true Facebook should continue to play a key role in your social media marketing mix. In this rapid fire 20-minute episode, Amy shares 8 Facebook tips for hotels.
Alyssa Ramos dreamed of turning her life into a travel movie, she had no idea it would become a blockbuster. Alyssa joins the show to talk about life as a full time travel blogger, and how to do what you love.
Amy taps into the Class of 2020 to learn how to make marketing more efficient, from apps, tech, and social media, to adopting their beginner's mindset.
What moves the needle in PR, what stories belong in your social media strategy, and what’s the right story to tell as you begin to welcome guests back for the first time? Special guest Amy Ogden joins us to talk through storytelling and PR.
Amy shares one of her secrets to success for hotel marketing clients. Not only does this secret streamline work flow, it increases conversion by engaging guests across all digital marketing channels.
Hop aboard the creativity-in-crisis train with Amy as she shares how to grow, connect with customers, and tap into your own creativity right now.
Amy digs into how the pandemic has affected hospitality, and how to market your hotel today and tomorrow. Two of the most influential women in the boutique hotel industry weigh in on this inspiring episode about the future of travel.
Amy shares a new breed of storytelling, and a step-by-step guide to email messaging in the wake of the global pandemic.
A picture is worth a thousand words, but if you try to use a thousand words to describe a picture—you’re going nowhere. In this episode, Amy breaks down how to write a better blog post. It all starts with the story you want to tell.
It used to be that Instagram was all about the photos, but recent studies show that captions may have a lot more to do with a post’s performance than you think—in this episode, Amy shares how to write a better Instagram caption.
In this debut episode, meet Amy, a published author, marketing consultant and travel blogger. Amy serves up marketing tips with a storytelling spin – all tailored to the travel and hospitality industry. Get to know Amy while learning how to perfect the elevator pitch.