Podcasts about hotelmarketing

In this episode, Cody & Meagan break down everything you need to do to ensure your property is ready for guests visiting during Easter and Spring Break. These seasons bring an influx of travelers looking for memorable stays, and it's crucial to be prepared!

Episode 270 of the Hotel Marketing Podcast by TravelBoom reveals how hoteliers can maximize the new capabilities of OpenAI's ChatGPT 4.5. Past interactions of ChatGPT have been a game changer, and the latest version revolutionizes what's possible for a hotelier. Today we learn how hotel operators can maximize these new tools and put them to work driving occupancy, direct bookings and RevPAR. Get the full show notes at www.TravelBoomMarketing.com/podcast

How can hotels stay ahead in a rapidly evolving marketplace and effectively navigate the complexities of modern marketing? In this episode of Travel Market Life, we explore the key trends and challenges currently shaping the hospitality industry, with insights from experts at the Independent Hotel Show 2024.We discuss the vital role of data, personalisation, and branding in hotel marketing, with:Allard Alfrink from Cendyn,David Ohandjanian from Up Hotel AgencyCatt Mcleod of Elegant Hotel CollectionChris Bowling of BWH HotelsKalpdrum Raval from the Strand PalaceAs we explore the regulatory shifts impacting digital marketing and third-party cookie changes, our experts share strategies for leveraging first-party data and performance marketing to drive customer engagement and maximise revenue. We also reflect on the growing importance of branding and loyalty, particularly in encouraging direct bookings over OTA reliance.With insights and actionable advice hoteliers looking to adapt their marketing strategies, offering tools to boost visibility, personalise experiences, and stay ahead of industry trends.Travel Market Life is produced by Urban Podcasts.

Welcome to episode 266 of The Hotel Marketing Podcast by TravelBoom. Today we have a big show where we'll be the top trends to watch in 2025. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

In this episode of STR Daily powered by Boostly, we explore how guest referral networks are revolutionizing short-term rentals and how Google's new search ads feature real-time rates and reviews to boost hotel bookings. Stay informed with the latest strategies and trends shaping the travel and hospitality industry. Are you new and want to start your own hospitality business? Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Boostly and join the discussion: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want to know more about us? Visit our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay informed and ahead of the curve with the latest insights and analysis.

Berufe, die mit Reisen zu tun haben, sind für meine Hörerinnen und Hörer immer wieder interessant. In dieser Folge stelle ich euch einen weiteren Beruf in der Branche vor - ein Beruf, der Kreativität, Internationales und Management vereint. Mein Gast Anja arbeitet im Marketing der internationalen Hotelkette Meininger. Sie erzählt uns in diesem Interview von ihrem Weg in diesen Beruf und was sie seit 15 Jahren dort hält. Wir sprechen über Besonderheiten und Herausforderungen des Hotel-Marketing. Und es geht um Möglichkeiten in den Beruf einzusteigen und sich dort zu spezialisieren. Das und noch viel mehr erfährst du in dieser Folge von Anja.

We are joined by Sofia Muntaner, Senior Brand Manager Melia Hotel International for Zel and Innside brands with approx 45 properties, as we delve into the world of hotel marketing and the complexities involved today.With 10 years at Melia, Sofia reflects on the changes and evolution in marketing and some of the key drivers to success as we discuss:1.         How marketing changed as a result of consumer trends and behaviour2.         marketing channels key to success with consumers today3.         How social media channels differ in performance, audience and engagement4.         The role of content5.         Use of guest technology and marketing systems  This episode is part of our Media Partnership with IHTF in which Sofia is presenting on the topic: Attracting the new wave of guests Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/

In this episode of the Hotel Marketing Podcast, the team at TravelBoom will be uncovering the top 10 hotel marketing myths and deciding which ones are true and which are false. In the news we'll discuss Hilton's continuing efforts to improve their guest mobile experience with real-time messaging. Hilton is leading the way in this area and independent hotels can learn a lot from their success. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast FULL HOTEL MARKETING MYTHS ARTICLE: https://www.travelboommarketing.com/blog/top-hotel-marketing-myths-debunked/

Melissa Maher is a former hotelier and 20-year Expedia executive who is writing a new career chapter - founder of Pinnacle Enterprises Group. Melissa's company offers hospitality consulting and executive coaching, and she is launching a new leadership class that will share her best lessons in a group cohort format. Susan and Melissa talk about confidence, courage, and Las Vegas.

The hospitality industry thrives on human interaction, and every touchpoint, from guest interactions at the front desk to crafting compelling marketing messages, is a testament to the deep connection between hotels and their guests. In this intricate dance of communication and service, psychology emerges as a silent yet powerful partner, influencing guests' minds and behaviors. In this episode, we'll delve into the indispensable role psychology plays in hotel marketing, exploring how it shapes effective strategies and elevates the overall guest experience.

In the competitive landscape of the hospitality industry, effective marketing is crucial for hotels to thrive. One crucial decision accommodation businesses must make is whether to manage their marketing efforts in-house or to outsource them to specialized agencies. Each approach comes with its own set of advantages, and in this episode, we'll explore five compelling reasons why outsourcing your hotel marketing might be the key to unlocking success.

Peter Yesawich's long career in hospitality and travel marketing led him to healthcare, where he discovered that an infusion of hospitality could make a big difference for patients and providers. His book, co-authored with Stowe Shoemaker, details how the healthcare industry can make positive change. Susan and Peter talk about buying behavior, books, and best practices.

Stephanie Sparks Smith is CEO and Digital Matriarch at Cogwheel Marketing™️ and partner and consultant at Cayuga Hospitality Consultants. Her agency focuses on helping hotel owners and management companies drive incremental exposure and revenue to their websites and online channels through hotel digital marketing and advertising. I recently had the pleasure of talking with Stephanie about her perspective on the impact of guest reviews on marketing. Please listen, and share your feedback and if you enjoy the program, please share with your friends and your associates. Sharing and talking about podcasts with your team is a simple and affordable way to develop and inspire your team. For lots of great resources including Adele's Top Takeaways from this episode, please visit, https://www.adelegutman.com/getgreatreviews. If you would like more personal attention and assistance to support your team in a Reputation Cultivation Program, please feel free to contact Adele at getgreatreviews@adelegutman.com and we will be happy to help.  Get the Free Guide: Ten Tips To Take Your Team to the Top on TripAdvisor: https://www.adelegutman.com/getthefreeguide  Follow and connect with Adele Gutman: Website: https://www.adelegutman.com/ LinkedIn: https://www.linkedin.com/in/adelegutman/ Adele's Speaker & Consulting Sheet    https://www.adelegutman.com/AdelesSpeakersSheet/  Thanks to our Sponsor!  Thank you to our sponsor Guest Chat! Please visit https://www.guestchat.com/adele to enjoy your hotel's 90-day free trial with no contracts or obligations.  Turbo Boost Your Success with Cogwheel Marketing:  The expertise of Cogwheel Marketing is knowing the intricacies of the branded hotel systems and understanding where brand marketing stops and hotel level marketing begins. Cogwheel Analytics™️ , developed by Cogwheel Marketing, is a hotel digital marketing reporting and BI tool that aggregates data from multiple sources to allow companies to identify trends and opportunities in their online presence. https://cogwheelmarketing.com/ 

Meet Josiah Mackenzie, Founder of Hospitality Daily — a community, podcast, and email newsletter that helps hospitality professionals stay informed and inspired in this ever-changing and dynamic industry.  Josiah has spent his entire career creating, innovating and building in Hospitality. He founded a company called Hospitality Marketing Strategies which went on to become the #1 hotel marketing website in the world. Josiah then spent several years working for hospitality tech companies leading go-to-market strategies and helping these start ups get off the ground, scale, and in some cases even get acquired.  In this conversation, Josiah and I discuss: What STR owners and operates can learn from some of the leading boutique hoteliers about brand building and marketing The most interesting insights he's garnered from hosting a daily podcast  Why he's bullish on building his brand and the Hospitality Daily community on LinkedIn The biggest opportunities he sees for hospitality entrepreneurs today And so much more This episode is brought to you by our friends at OptimizeMyBnB I've been trying to find someone who I think understands the platform and marketing strategy better than me that I can refer you all to… And I'm happy to say that I think I've found him. Meet Daniel Rusteen — he's a former Airbnb employee, full-time digital nomad, and author of “Optimize Your BnB” which has sold over 50,000 copies by word-of-mouth alone. Daniel has lived on Airbnb for more than 2,500 nights and has helped hundreds of hosts via his consulting, his program, and his thought leadership, increase their listing's rank on Airbnb. If you're newer to the STR space, or if your listings are starting to drop in rank, I want to encourage you all to do one of two things — if not BOTH — of the following: Buy Daniel's new book, “Profitable Properties: Airbnb Insider Secrets” — you can get it on Amazon for just $10 Join Daniel's 9-week program and he'll teach you everything you need to know about optimizing your STR for Airbnb, VRBO, Google Search, and beyond.  You can use the discount code BTS for 40% off the program between now and the end of the 2023 calendar year. Daniel will teach you what the top 1% of short-term rental owners and managers already know about how to fully optimize their STRs across OTAs and beyond.  Recent episodes you might enjoy: How British Airways and an Airbnb in Istanbul Inspired Him to Build a Glamping Destination in the Catskills Forget Vacation Destinations — He Builds Collections of Branded Airbnbs Near College Campuses He Was Airbnb's 13th Employee — And Here's What He Thinks the Future of the Hospitality Industry Will Look Like Have you signed up for Ping yet? Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings. Sign up today at bnbping.com About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

How can hotels drive their revenue in an ever-challenging marketplace? Are OTAs a necessary evil or a blessing in disguise? And what role does the often overlooked GDS play in hitting a hotel's commercial targets? This special episode of Travel Market Life was recorded live at the Social Business Space at the Independent Hotel Show London.Joining host Ryan Haynes to discuss all things revenue and ecommerce are panellists: Teresa Kingston, Commercial Director - Rockliffe HallSusanne Williams, Commercial Director (consultancy) - Journey Hospitality David Ohandjanian, Founder - UphotelDaniel Simmons, CCO - HotelREZAlly Northfield, MD - Revenue by DesignListen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/

Happy Housekeeping Week, Hospitality Stars! Please enjoy this episode of Get Great Guest Reviews with our guest, Lonny Wolfe of The Art of Housekeeping. Lonny shared some ideas on what he does this week and every week, the infuse the spirit of Housekeeping week into the way he works to support his teams every day. Lonny and I know that supporting your team to present a sparkling-clean property is absolutely essential to inspiring five-star reviews and the guest loyalty that comes with it. According to Bain and Company, as reported by Harvard Business Review, it costs 25 times more to attract a new customer than to keep an existing customer. Additionally, Therefore, for hoteliers to optimize revenue and maximize profits, we hoteliers need to think of the heart of the house as an extension of our commercial strategy. Lonny is the authority on creating great guest experiences through housekeeping excellence, so please listen to his thoughts directly on the podcast. For lots of great resources including the complete show notes for this episode and more, please visit, https://www.adelegutman.com/getgreatreviews. Please listen, and share your feedback and if you enjoy the program, please share with your friends and your associates. Sharing and talking about podcasts with your team is a simple and affordable way to develop and inspire your team.  If you would like more personal attention and assistance to support your team in a Reputation Cultivation Program, please feel free to contact Adele at getgreatreviews@adelegutman.com and we will be happy to help.  Follow and connect with Adele Gutman: Website: https://www.adelegutman.com/ LinkedIn: https://www.linkedin.com/in/adelegutman/ Adele's Speaker & Consulting Sheet   Thank you to our sponsor Guest Chat! Please visit https://www.guestchat.com/adele to enjoy your hotel's 90 day free trial with no contracts or obligations. 

Craig Andrews, a professional Entrepreneurial Operating Systems (EOS0 Implementor joins us on today's podcast. Craig has taken us through EOS for nearly the last two years and helped us organize not only our organization but the organization of the properties we manage. EOS is used by hospitality professionals worldwide, including our former guest, Thinkreseverations. This tool will 1000% make a direct impact on your business. We truly don't know how we would be operating without it! You can see more about Craig and learn more about EOS by visiting the link below - https://www.eosworldwide.com/craig-andrews Follow us on Instagram - @thevibrantteam@virtualgmpodcastCheckout our website - www.thevibrantteam.com

THIS IS NOT A DRILL - Sean Cannell, the man who forever changed Vibrant Management, our properties, your properties, and our lives is here on The Virtual GM! If you're new to the show, we've been chatting about our experience at Grow With Video on literally every episode of this podcast. Not joking. Sean is a wealth of knowledge and even applying a mere 10% of his ideas and marketing genius will change the direction of your hotel, STR, and life for the better. For those of you who have been living under a rock, below is more information about our new friend, Sean Cannell.Sean Cannell is an international speaker, coach, and prolific content creator. His mission is to help 10,000 purpose-driven people create a full-time living with Youtube. As the CEO of Think Media and host of the Think Media Podcast, he is one of today's leading online video experts and the world's most-watched YouTube strategist. Sean's YouTube channels have over 2 million subscribers and his videos have been viewed over 150 million times. Sean has been featured in the “20 Must Watch YouTube Channels That Will Change Your Business” by Forbes.com. After growing a six-figure income as a “tech YouTuber,” he built an eight-figure online video education company that he runs today. Follow us on Instagram - @thevibrantteam@virtualgmpodcastCheckout our website - www.thevibrantteam.com

Introducing Kimberly Erwin, the spirited hospitality expert who knows how to throw a party and make guests feel truly special. With her wealth of experience in the marketing and branding world, particularly in the hospitality sector, Kimberly is a force to be reckoned with. Hailing from Chicago, USA, she is the Principal of Lotus Marketing, a trailblazing agency that defied the odds by launching during a world pandemic. Get ready to delve into the captivating insights and wisdom of this accomplished marketing guru as she shares her journey and reveals the secrets to successful hotel marketing strategies.  00:37- About Kimberly Erwin Kimberly Erwin is the Principal of Lotus Marketing. It is a unique "one-stop shop," which collaborates with sales and marketing teams to deliver innovative hospitality marketing strategies, thoughtful branding, ongoing digital support, results-driven social media, and public relations management. She has worked with most major hospitality brands.  --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

⚠️ ATTENTION Hotel Owners & GMs: Boost your hotel's online presence with these 4 game-changing website fixes that will skyrocket bookings and leave your competitors in the dust!

Se sei un albergatore o un gestore di una struttura ricettiva, sai bene quanto sia importante avere una buona visibilità online e ricevere prenotazioni dirette, senza dover pagare commissioni alle OTA (Online Travel Agencies). Per questo motivo, dovresti conoscere Google Hotel Ads, il tool di Google che ti permette di promuovere il tuo sito web e le tue tariffe direttamente nei risultati di ricerca di Google.Link a Google Travel Insights: https://travelinsights.withgoogle.com/intl/it_it/

Welcome to the latest episode of our podcast for hotel owners and managers. In this episode, we discuss the 5 essential social media updates that every hotel owner needs to know in order to maximize their impact and engagement.Social media is an ever-changing landscape, and it can be difficult to stay on top of the latest trends and updates. But fear not! We've done the research for you and are excited to share our top tips for staying ahead of the game.We cover a range of topics in this episode, from leveraging trending audio to get your videos found to using social media analytics to improve your reach and engagement. We'll explain why video isn't as important as it used to be and give you insights on how to use social media to brand your hotel and run successful promotions.So, whether you're a hotel owner, manager, or just interested in social media, this episode is for you. Tune in now to learn how you can update your social media strategy to reach a wider audience and increase engagement. Don't miss out on these essential tips for social media success!

Today we have a pretty interesting, and pretty scary episode. OpenAI's ChatGPT has been hitting the world by storm since it's launch in late November 2022 and the ramifications to marketers are well… profound. We're going to dive into the ins and outs of what ChatGPT is and what we all need to know so hoteliers can adapt and make the most of this groundbreaking technology.

2023 is predicted to be another big year for the travel industry. Flight travel is expected to reach over 85% of 2019 levels throughout 2023. There is a big opportunity for hotel marketers to help capitalise on this demand and reach new and emerging audiences. However, 70% of marketers are describing their workload as high already—working on average on five campaigns at a time. Because of that, having a clear hotel marketing strategy for 2023 is just as important as ever to focus efforts. There are growing challenges and concerns like changing privacy regulations, reaching audiences, and a lack of high-quality data. Thus, it's critical for hotel marketers to narrow in on areas of opportunity for the hotel industry. In this episode of The Hotel Marketing Show, Nadine and Victoria discuss 8 key hotel marketing trends for 2023 to help refine your strategy for the coming year. Read more about these trends here: https://www.hotelchamp.com/blog/2023-hotel-marketing-trends Get in touch with us via email or follow Hotelchamp on your favourite social media channels: LinkedIn Facebook Twitter Instagram YouTube

Welcome to the Vibrant Management podcast! In this episode, we're excited to bring you an interview with Cody Adent, President of Vibrant Management and author of the new book "Winning The Moment."Vibrant Management is a boutique hotel management and marketing company based in Utah. With a focus on elevating the guest experience and driving profitability for our clients, we have established ourselves as a leader in the industry.In this interview, Cody sits down with Spencer Halford, VP of Sales & Marketing at Vibrant Management, to discuss the inspiration behind his new book "Winning The Moment." This book chronicles the creation of Vibrant Management and the series of key decisions that have helped shape the company into the success it is today.As a leader in Utah tourism and hotel management, Cody shares valuable insights and tips on how to run a successful hotel business. Whether you're in the hospitality industry or looking to make a career change, this interview is a must-listen.We hope you enjoy this interview with Cody Adent and be sure to check out his new book "Winning The Moment" for even more valuable insights on hotel marketing and management. Thank you for listening and don't forget to subscribe to our podcast for more great content.

Emily Dailey, VP of Marketing for 1st Hospitality, joins us to talk about putting together your plans for 2023. What are some best practices for getting ready for next year.

Amy Martin Ziegenfuss, Senior Vice President of Global Brand & Enterprise Marketing at Hilton joins Marketing Matters to talk about their First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing!

Welcome back to another episode of Travel Tea! Recording live from paradise AKA Antigua. Had to spill the tea on how travel feels now that restrictions as at the minimum & also the engagement I am seeing from posting our travel adventures. Is anyone else seeing a massive shift in digital content taking the front seat in selling a destination? Or is this just because we've been living in a virtual world for the last 2+ years? Grab a cup & sip along on this next travel trend. Don't forget to like, comment & subscribe. Follow us: @TravelTeaSpill 

Die drei Begriffe Multi-, Cross- und Omnichannel stellen unterschiedliche Strategien bzw. Konzepte im Rahmen der Mehrkanalstrategien dar und basieren grundsätzlich auf einem zunehmend Gäste-zentrierten Erlebnis und der steigenden Bedeutung digitaler und sozialer Medien. Shownotes/Links: - Link zum Blogbeitrag https://smarthotelkey.at/omnichannel-marketing-in-der-hotellerie - Prodinger Tourismusberatung https://tourismusberatung.prodinger.at/

What does "true independence" mean for hoteliers and is this something that can actually be achieved? In this episode of The Hotel Marketing Show, we talk with Philipp Ingenillem, Co-founder and CSO of Online Birds about how hotels can set themselves up for independence, how to choose the right partners to achieve your goals and also the important role that digital marketing plays in setting this up. Visit the Online Birds Hotel Digital Score site: https://www.hoteldigitalscore.com/ Get in touch with us via email: welcome@hotelchamp.com Or follow Hotelchamp on your favourite social media channels: https://www.linkedin.com/company/hotelchamp https://www.facebook.com/hotelchamp https://twitter.com/Hotelchamp_com https://www.instagram.com/hotelchamp/

Heute im Podcast Lena, Luxner, Co-Founderin und Head of Customer Success - ich liebe diesen Titel - bei Giggle.tips. Vielleicht kommt Dir Giggle.tips bekannt vor? In Folge #52 war bereits Tobias Schrott, Founder & Head of Growth bei Giggle.tips, zu Gast. Lena erzählt so begeistert, wie man es nur erzählen kann, wie Giggle.tips das Marketing für die Hotellerie rocken wollen und damit die Tourismus-Branche revolutionieren. Natürlich geht es hier auch um die eigene Kultur und das Start-Up-Sein. Alles unter dem Motto “Don't work harder, work smarter!”. Wir sprechen natürlich über die Hotellerie aus Kundensicht und wie Hotels mit der Digitalisierung eine neue Art von Erlebnissen und Beratung bieten können. Wie Lena so schön im Podcast sagt: “Schlafen kann man auch Zuhause, Menschen wollen Erlebnisse und Menschen kennenlernen!”

Heute im Gespräch mit Madeleine Tondasch, Marketing-Manager im Hollywood Media Hotel Berlin. Es geht diesmal um Hotel- und Online Marketing allgemein.

Today we are joined by Pete DiMaio for a very special episode! Pete is Vice President of Travel Boom Marketing, the hotel industry's leading marketing agency and on this episode he joins us to share the Top 5 Things Vacation Rentals Can Learn from Hotels. We recently joined Pete on his show The Hotel Marketing Podcast to share what hotels can learn from vacation rentals. This was a fun switch-a-roo episode and it is packed with helpful information! Pete details the following tips: #1: The On-Property Experience Sells The Stay:Meeting the “innkeeper” and not just transacting a purchase Enjoying the amenities (are they available via the vacation rental company)?The moment a guest steps foot on your property is the moment you are selling the next stay. Are you able to add value to their stay?  Are you able to surprise and delight?#2: Maximize Your email and owned assets:Social channels such as Facebook, IG, TikTok and othersEmail communicationsEmail automationTriggered messages#3: Own your Guest through Remarketing & Reengagement:Email Paid re-targetingCommunicationsAsking for reviews, etc#4: Reduce Booking Engine Abandonment Through Transparent Pricing:Your potential guests will abandon a booking if they're hit with massive fees on the checkout page.Example of property who increased their checkout fees and saw conversion rate drop by over 50%Build the value from the onset#5: Spend the Time, Money, & Effort In Your Marketing:Focus time and effort to optimize your website, marketing, and communications channels and avoid getting too mired in the day-to-day management and operations. Watch on YouTube here: https://youtu.be/NAWJzb0RRrQCONTACT PETE DIMAIOTravelBoomMarketing.comThe Hotel Marketing Podcast pete.dimaio@travelboommarketing.comLinkedInCONTACT ALEX & ANNIEAlexandAnniePodcast.comLinkedIn | Facebook | InstagramAlex Husner - LinkedinAnnie Holcombe - LinkedinPodcast Sponsored by Condo-World and Lexicon Travel

Planning for 2022 is well underway, and your marketing strategy should be a big part of this planning. Getting your hotel in front of the right audience can help you to achieve your 2022 goals. With the emergence of new technologies and platforms, it's crucial to keep up with these changes and be where your guests are. In this episode of The Hotel Marketing Podcast, Victoria and Nadine discuss the 7 hotel marketing trends that hoteliers need to know about in 2022. Read more about all of the trends in our blog: https://www.revfine.com/7-hotel-marketing-trends-you-need-to-know-for-2022/ Read more about website design trends for 2022: https://www.revfine.com/hotel-website-design-trends/ Get in touch with us via email: welcome@hotelchamp.com Or follow us on your favourite social media channels: https://www.linkedin.com/company/hotelchamp https://www.facebook.com/hotelchamp https://twitter.com/Hotelchamp_com https://www.instagram.com/hotelchamp/

2021 Has been a rollercoaster year and many hoteliers have seen incredible success. Today we discuss what we're thankful for, what we see coming in 2022, and the specific things you need to do to make your hotel perform next year. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Expedia has just released their 2022 Travel Trends report, and the data is quite interesting. Today, we're going to be reviewing the the top-line findings of the study and looking at specific ways independent hoteliers can apply Expedia's findings to drive more direct bookings. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

We say we are in the hospitality industry. We say we care about service, but our conversations spin around investing, real estate and interior design. We discuss: What exactly is the paradox of hotel marketing.The importance of marketing in today's competitive industryHow to communicate the quality of your service through your marketing channels.What a good hotel website looks like in order to drive direct bookings.Do you need to invest heavily in marketing and hire a top-tier agency to compete?

In dieser Folge ist mein Netzwerkpartner Patrick Federhen zu Gast, DER Experte wenn es um erfolgreiches Online Marketing geht. Er erklärt uns, was alles zum Online Marketing gehört und warum es heutzutage so unerlässlich ist. Denn im Vergleich zur Print-Werbung lässt sich das Onlinemarketing viel besser messen und auf die Zielgruppe abstimmen. Wir sprechen aber auch über das Thema Social Recruiting, also wie man über Online Werbung in den Sozialen Netzwerken Mitarbeiter findet.

In dieser Folge habe ich Tobias Berngehrer und Sebastian Seelhoff vom ACHAT Hotel Schreiberhof in Aschheim zu Gast. Wir sprechen darüber, wie Tobi und Sebastian nach dem Lockdown ihre Leidenschaft fürs Kochen endlich wieder voll ausleben und wie sie damit die Gäste zurück in's Restaurant holen. Es geht darum Traditionen zu wahren, aber auch neues zu wagen und wie die beiden ihre "Kreativpause" im Lockdown genutzt haben, um sich neue Rezeptideen auszudenken.

Today Neil Haley Interviews Miret Padovani, Director of Marketing & Communications at Badrutt's Palace Hotel. 

In dieser Folge spreche ich mit dem Gründer und Geschäftsführer von AVISIO. Matthias erklärt uns, warum man mit digitalem Supply Management nicht nur Kosten und Zeit einsparen kann, sondern auch seine Stammgäste glücklich machen kann. Wenn Du die "Zettelwirtschaft" leid bist, Du Dir eine bessere Zusammenarbeit unter den Abteilungen im Bereich des Supply Managements wünscht und immer die beste Ware zum besten Preis erhalten möchtest, solltest Du Dir AVISIO einmal anschauen.

10 % der weltweiten Hotelbuchungen laufen jetzt schon über die Google Metasearch. Wie Hotelbetriebe auf diesen Zug aufspringen können, beschreibt Marketing-Guru Martin Schmitz ausführlich wie auch exklusiv. Außerdem spricht Martin über seine lange Zusammenarbeit mit seinem Förderer Haakon Herbst und wie er am Fussball-WM-Sommermärchen 2006 mitwirken durfte. Gutes Hören!

From the moment I landed on this Instagram grid, I was captivated... The images alone just transported me immediately to the remote far west corner of Tasmania where this beautifully renovated little shack is located, Captain's Rest.  I then learnt more about the owner, Sarah Andrews. Sarah purchased the shack years ago and transformed it into this magical space. And now, this remote little shack on the edge of the earth is one of the world's most sought after Airbnb accommodation listings. As a result of her success with Captain's Rest, Sarah soon had enquiries flooding in from other aspiring Airbnb providers, wanting to know how she created this amazing business. Sarah now runs 'The Hosting Masterclass' showing people how to achieve this. And boy has she achieved some phenomenal results.  She has an incredible story with such a diverse background of experience, including a stint running her own marketing agency. But I want her to tell you that so please sit and listen to the incredible Sarah Andrews. Join the marketing conversation and stay up to date in the free How to do Marketing Facebook group. See omnystudio.com/listener for privacy information.

What are you trying to express with your luxury brand? Power, status, freedom, beauty, harmony or something else? Are these emotions helping you sell or are you missing the beat? Tune in to find out how to use implicit codes in your luxury marketing.Support the show (https://www.jadewolfmarketing.com/)

It is time for some tough love. Listen to this episode and make sure you are not committing these 10 cardinal sins of luxury hospitality marketing!Support the show (https://www.jadewolfmarketing.com/)

On this episode Josh Hogan, Principal at https://www.heyhogan.com/ (Hey, Hogan…) a hotel sales, marketing and revenue management consulting company based in Silicon Valley, joins us to talk about what hotel owners, GM's along with Sales and Marketing professionals can do to get their message out there and above the noise. Josh has a wealth of knowledge and experience, and he brings real world tactics and strategy to bare as he demonstrates what it will take for hotels to come out the other side of the pandemic in a position capitalize on opportunities to grow market share. A few of the topics we cover include: What is currently happening in the market The right message to be pushing as hotels start to reopen How to compete against the marketing efforts of the big brands Weak points in Sales and Marketing efforts that may have been masked by “the good times” About Josh Josh has built a dynamic 20-year hospitality career in commercial discipline leadership including domestic & international experience spanning select, full service, urban & upscale destination portfolios. As a highly-skilled, motivated & entrepreneurial leader of commercial disciplines, he specializes in creating and implementing effective and cost-efficient commercial structures with a focus on longevity and ROI; expertise includes: - Commercial discipline structure / restructure - Team Building - Sales and marketing leadership across all hospitality segments - Revenue optimization and distribution - Digital marketing and e-commerce He has led award-winning sales teams through multiple recessionary market environments and is uniquely equipped to deliver leadership and results as we emerge from this shared hardship in 2020. Website: https://www.heyhogan.com/ (https://www.heyhogan.com) LinkedIn: https://www.linkedin.com/in/joshuadhogan/ (@joshuadhogan) https://knowinghospitality.com (knowinghospitality.com)

With more than half of the states in America reopening their economies, owners and operators of lodging accommodations might be tempted to return to business as usual. That includes sales and marketing strategies that management was deploying before the coronavirus pandemic paralyzed the hospitality industry. But hotel marketing experts we interviewed say business will be anything but usual as the hospitality sector begins to recover in a consumer environment influenced by fear and an abundance of caution. COVID-19 is still with us and it dictates new ways of doing business. In this episode of Lodging Leaders, we explore strategies hotel owners and operators need to consider when preparing to market to prospective guests as well as how to maintain relationships with customers who depend upon the industry for shelter in a time of uncertainty.

This week we learn strategies to make our career work smoothly when faced with adversity. In this case, a total a%$hole. Glenn speak with Bob Sutton, author of the Asshole Survival Guide. Sutton is Professor of Management Science and Engineering at Stanford University.  He co-founded the Stanford Technology Ventures Program (and the Hasso Plattner Institute of Design (“the d school”).  He is a Fellow at IDEO, Senior Scientist at Gallup, and an advisor to McKinsey & Company.  Sutton studies organizational change, leadership, innovation, and workplace dynamics.  He has published over 150 articles and chapters and written seven books. Sutton's latest book is The Asshole Survival Guide: How to Deal With People Who Treat You Like Dirt.  His web site is www.bobsutton.net and he tweets @work_matters.   Learn more about the Asshole Survival Guide on Amazon.com. First up we have Stuart Butler, COO of the innovative company Fuel Travel Marketing.  Glenn and Stuart share stories from the front lines of marketing and supply strategies to whip your hotel digital marketing strategy into shape. Visit our sponsor: Kevin Barry Fine Art Hear how Kevin Barry Fine Art is Reinventing Hotel Art for an Interactive and Social Generation Subscribe on iTunes: No Vacancy with Glenn Haussman Subscribe on Android: https://play.google.com/music/listen#/ps/Ifu34iwhrh7fishlnhiuyv7xlsm Send your comments and questions to Glenn@rouse.media.  Support the show: https://www.patreon.com/novacancy Follow Glenn @TravelingGlenn Learn more at http://novacancy.libsyn.com Produced by Jeff Polly: http://www.endpointmultimedia.com/