It Ain't Rocket Surgery Podcast

Cody Askins is well known in the insurance industry, but his advice can help entrepreneurs across a plethora of industries. Cody went from the bottom, to making six figures by the age of 20. He realized that if he could do it, while all of these other people were failing, maybe there was something he could do to help. That's when Cody decided to start a YouTube channel in 2015. He'll be the first to admit that his first video was horrible, but we all have to start somewhere. Now, he has over 2,000 videos and over 80,000 followers. One factor of his success is that he found a way to grab people's attention while staying true to himself. Now, he's literally written the book on going from Zero to 6-Figures.   There are a lot of social media platforms out there, but Cody thinks YouTube is the best avenue for long-term growth. The first place people go when they want to learn something is Google, and with Google owning YouTube, videos are always at the top of the search results. Truly coachable individuals that want to learn something go to YouTube. Cody wasn't always sold on this idea, though. For the longest time, he didn't like social media and said he would never use it. After ignoring it for years, Cody decided to give it a try at the advice of a mentor. Utilizing the monetization feature, Cody has added over 2,000 subscribers and has been paid nearly $12,000 by YouTube in the last month.    A few years after starting his YouTube channel, Cody found himself at a conference, daydreaming of hosting his own someday. So, in 2018 he decided to do just that and founded 8% Nation, a movement that aims to connect an industry that's otherwise divided. He chose the name, based on the fact, that 92% of insurance agents fail. He wanted to help people get to that 8%. His first conference had 454 participants, and now just a few years later, Cody finds himself speaking to thousands. While it's aimed at insurance agents, Cody is a firm believer that no matter who you work with, or what you sell, anyone can learn from anyone.   Auditing all of his choices in life is where Cody is at right now. From the best office hours to what he eats and drinks, Cody is asking himself why, deciding if there's a better way, and then pivoting or changing. For instance, Cody has a training program that has a couple hundred members, but on average only 20-40 show up for his live streams each week. Last week, only 4 people showed up. As much as he loves those people and wants to see them succeed, he had to ask himself if there was a better use of that hour that could reach more people. In order to grow, we have to constantly be auditing ourselves and our choices.    One creative way that Cody came up with to reach more people, is a video series called Ultimate Agent. He had thousands of agents apply, and selected 5 to get on a private jet, fly to an undisclosed location with a bunch of various coaches, and compete. With cameras and mics on each contestant, they competed in various challenges for this reality show. Cody says not only was it a huge brand lift, but it helped a ton of people along the way just by watching. It's something he hopes to do again and again.   What You'll Learn: Why authenticity matters when building a brand. Why you should build your brand on YouTube. How to continue to grow when you can't take on any more clients. And much more!   Favorite Quote: “YouTube is the best long-term way to build a brand, get known, and help people.”  -Cody Askins   Connect with Cody: Instagram YouTube

Recently published, and bestselling author Renee Lautermilch joins the show with Brian to discuss leadership as both an entrepreneur and within corporate America. This episode will be about how to transform the way you lead by looking through the lens of love.  If you want to become the strong leader that your team can rely on, then it's important to be intentional and possess a strong leadership philosophy — consistently overcome challenges, have an open mind, develop a healthy relationship with your team, and be their #1 supporter. Let go of the rigid, emotionless, and disconnected leadership techniques that are often taught to us. Yes, those techniques may get you results, but they'll never get you great results because your connection as a team doesn't exist. Learn from the personal experiences of award-winning learning and development leader, Renée Sanábria Lautermilch, as she shares valuable insights you can only discover after years and years of experience.  Don't be afraid to step out of your comfort zone to achieve more rewarding relationships and better business results.   Quote: “The only person you are destined to become is the person you decide to be.”   Connect with Renee at: https://reneelautermilch.com Buy her new book: https://amzn.to/3emitqH  

He believes in innovation, and in being a visionary. Kris Whitehead is a small business owner, best selling author, and a mentor at Iconic Alliance. He believes it takes a whole tribe to build a village, and he's doing what he can to add value in a respectful way wherever he goes. His approach used to be that of wanting to give the whole world a big hug. It took him a while to realize not everyone wants that, and holding on when it's not appreciated was his way of trying to fill a void. After deepening his relationship with God and dialing in on his core values, Kris can now focus his attention on those that align with him.   It's been said before that people spend more time planning their wedding than they do planning their marriage. People overlook the importance of asking the right questions at the beginning. Kris believes that's one reason divorce rates are so high, because people discover they have irrefutable differences after they've made the commitment. Kris is unapologetically himself from the get-go, and he knows the rest will sort itself out.    His approach with coaching is to hear what people aren't saying. He could care less about a great speech, he's interested in the moment, the connection. Iconic Alliance focuses on four pillars of growth: faith, family, fitness, and finance. He believes in getting vulnerable and opening yourself up to other perspectives to get ahead. He understands the importance of knowing, liking, and trusting someone.    What You'll Learn: Why core values are so important to relationships. How to break through boundaries. The importance of give and take. And much more!   Favorite Quote:  “I truly believe that every human has been created as a meaningful specific.” -Kris Whitehead   How to Connect With Kris: Iconic Alliance Kris Whitehead Facebook Instagram

The host of Building Great Sales Teams, Doug Mitchell, is in the studio today talking about sales and leadership.  At the age of 16, Doug took his first sales job. It was a referral based position selling kitchen cutlery. With no proper training or leadership, Doug was unsuccessful. Deciding to take matters into his own hands, Doug started his first entrepreneurial pursuit, detailing cars. From there, he refused to look back.   Just like most entrepreneurs, Doug got into business for the money. As his journey progressed, he realized it was more about the opportunities and the freedom. He quickly became a leader in the sales industry and wanted to share his knowledge with others. In addition to hosting a podcast, Doug is a partner with Argenta Field Solutions, an award-winning direct sales and support company. His goal is to equip, empower, and ignite sales teams.   What You'll Learn: The importance of quality training in sales. The biggest mistake made in sales training.  How commission sales prepares you for entrepreneurship.  And much more!   Favorite Quote: “That's the thing about the sales positions, it's kind of like a transition into entrepreneurship.” -Doug Mitchell   How To Connect With Doug:   Instagram   Facebook

Having been in business for 37 years, Lori Rehn has a plethora of experience to pull from.  She's turned what she has learned into a best-selling book, build a Better Business: Work Smarter, Not Harder.  When she sold her businesses at age 48, she found that the company had become her whole life, and without it, she fell into a depression. Having a midlife crisis, Lori turned to mindset and personal development.  She realized that while she had been successful in business, her habit of not dealing with things wasn't a good long-term plan.   Once she got to a better place, Lori realized everything she has gone through could be used to help others become the best version of themselves.  Starting business coaching seemed like the logical next step for Lori. She uses a proactive business and leadership development process to help others realize their full potential. Lori refuses to let her clients remain status quo.    What You'll Learn:  What Neuro Linguistic Programming (NLP) is. How Lori's company survived the pandemic. What Lori believes is her biggest opportunity for improvement.  How to approach difficult conversations.   Favorite Quote: “Everything in life is mindset.” -Lori Rehn

Despite never having played a down of high school football, John achieved his ambition of playing in the National Football League. Following his retirement from sports, he applied his skills, mindset, and abilities to the fitness training sector. John Madsen is now the founder and CEO of Supra Human Inc. He is a well-known consultant who teaches high-performing individuals and executive teams how to achieve mind-body excellence so they may operate at their best. His clientele includes Olympians, MLB players, and NFL players, as well as business leaders and regular Joes who want to win in life. His podcast, The Show with John Madsen, will help you go from being a contender to a champion with his outstanding guidance. In this podcast, John explains to Brian how he transforms humans into “Supra Humans” and the customized strategy he employs. His one-of-a-kind coaching program will help you enhance your health, mind, and business, allowing you to make a big difference in your life.  Listen in to find out what it takes to be one of the select few who's willing to become a WINNER in all aspects of life. What You Will Learn: How to get into elite shape without putting in a lot of time at the gym or following a rigid fitness plan. Why do we choose to settle for mediocrity when we know we are capable of more. Why mastering your mindset is critical to your success, be it in business or fitness. And much more! Favorite Quote: “I believe that having absolute clarity on what you want your life to look like is crucial for everyone.” John Madsen How To Get Involved: Visit the Website to learn more about John Madsen, or connect with him on LinkedIn and Instagram. Here's a link to The Show with John Madsen, his podcast. You may learn more about your host, Brian McKittrick by visiting his Website or connecting with him on LinkedIn and Facebook. It Ain't Rocket Surgery, his book, is available on Amazon. Make sure you never miss an episode — check out It Ain't Rocket Surgery on Apple Podcasts and don't forget to subscribe, rate, and review!

Serial entrepreneur John Highley is known as the Marketing Savage, and has a book by the same name.  Launching his first legit business back in 2001 in the automotive industry, John hasn't looked back since.  He was an early adopter of YouTube which he used to get leads.  His videos were a big hit and he gained quite the following. He decided if he was getting paid for fixing cars, he might as well get paid again for teaching others how to fix them.  His how-to YouTube videos turned into a whole educational system. He didn't stop there, he moved into tool manufacturing and even website building software. Having built quite the enterprise, John has since sold most of his companies in that industry. He now focuses 100% of his efforts into the marketing savage movement. His book goes over how to become the best version of yourself and touches on different marketing strategies.  To get real in depth guidance, John's mastermind classes are truly the backbone of the marketing savage enterprise. John attributes much of his success to his growth mindset and having no fear of failure. What You'll Learn: What a majority of John's marketing strategies come down to. How the Tactical tool line spread across the world. What a marketing savage is and how to become one. How to tap into God's blessings. Favorite Quote: “If I put something out there and it doesn't work, that's just data.” -John Highley

Brian and guest, Jessica Dennehy, sit down and talk about the benefits of becoming an entrepreneur.  Both grew up being taught that corporate America was the safe way to go.  Jessica followed that path and became a lawyer, but felt like there wasn't any room for growth.  She recognized that as an entrepreneur, the sky's the limit. She realized that the business strategies she had learned could be applied in many industries. She finds great enjoyment in seeing opportunities in front of her, and entrepreneurship provides many opportunities. As a best-selling author, Jessica shares her tips and tricks for empowerment through her book, Pivot & Slay: The Ultimate Guide to Mindset Mastery.   What You'll Learn: What stops people from pursuing entrepreneurship. How to know if entrepreneurship is right for you. How to keep yourself innovated and learning. Why everyone should write a book. Favorite Quote: “As soon as I gave myself permission to dream a little bigger, my life started to change in ways I never thought possible before.” - Jessica Dennehy

As an executive coach at Apex, Brian gives a speech on personal development. One area we could all improve upon is work-life balance.  It's a concept dating back to 1817 that really took off in the 70s and 80s. At the end of the day, one thing we can all do, is to be intentional with the hours we do have, both at home and at work. Brian is a big believer in building a strong foundation. He says if you can do that, there's no telling how high you can go. One thing is for sure, you'll have to believe in yourself. Then it's all down to reverse engineering your goals into small, daily steps.  Don't forget to track your progress and build a community of like-minded people.  If you follow this framework, you'll be on top before you know it. What You'll Learn: What 4 things make up the G Code. What BEAMS stands for and how it pertains to personal development. How your beliefs affect your finances. How to be more intentional with your time. Favorite Quote:  “Always break the action items down into as small as steps as possible, preferably daily, if not hourly.” - Brian McKittrick  

Kirstin Smith went from unhappy housewife to owner of Kirstin Smith Fitness.  Recently she penned the best selling book, Confessions Of An Unhappy Housewife, where she details her comeback story.  After being a stay at home mom for the better part of a decade, Kirstin found herself resenting her husband's growth outside the home.  After her 4th child was born she realized no one was going to fill her empty cup.  So, she looked into ways to do it for herself.   Kirstin got really into fitness and nutrition.  She utilized discipline and habit building to change her life.  Slowly but surely, once she got herself in order, everything else started falling into place.  She's since started her own business where she gets to help other women every day.  Looking back now, she realizes she also had great worth as the CEO of her home.   What You'll Learn: How resentment can grow in a marriage. How to fill your own proverbial cup. What is required to build better habits. Why being the wife of an entrepreneur is difficult.   Favorite Quote: “I have a lot of stories in my head that I accepted as true, that kept me stuck.” -Kirstin Smith

He's a former Super Bowl champion, has been named NFL's fittest man twice, and hosts The Steve Weatherford Podcast.  That's right, we have Steve Weatherford in the studio today to tell his story.  Starting with a childhood that had him questioning whether he was good, Steve struggled to define himself.  At 11 he accepted Jesus into his life, and 6 months later, after being molested by a teacher, he questioned whether Jesus could love him. Steve turned to sports for validation and found it was the one place he felt like he made people proud.  He learned to operate out of trauma and excel in football.  Life was good for Steve, but he still struggled to know who he was.  Just 5 years ago, he had a God moment.  From that day forward he began to figure out who he was and whose he was. Knowing these two things allowed him to begin to live on purpose.  Now he's his best self and is ready to help others to achieve the same. What You'll Learn: The difference between theoretical teachers and transformational teachers. The two things you need to know in order to live a life of purpose. How father's shape who we think that we are. What it means to operate out of trauma. Favorite Quote: “Mentorship is just seeing or pursuing someone that has something you want, and believing they can help you get it faster than they got it.” -Steve Weatherford

Owner and founder of Winrate Consulting, Mike Claudio, is here to talk about goals and the process of achieving them.  It all starts with being very intentional, and ends with giving yourself time to acclimate to your new level of success.  Coaching mostly companies in the home construction space, Mike takes it a step further by offering free advice via his podcast, the Big Stud Podcast   Placing everything into 3 main categories (things for me, things for the business, things for others), Mike reverse engineers everything into a daily plan.  He's a firm believer in taking the time to look back and reflect on what you've accomplished.  He says it's the fuel that keeps him going.   What You'll Learn: What Mike's goal process looks like. Why people are afraid to dream big. How to get the highest level employees. How to select the right coach for you.   Favorite Quote: “People try to solve immediate problems without considering how the solution they put in place plays out in 2-3 years.” -Mike Claudio

Break Free Academy is an online education provider for entrepreneurs, salespeople, business owners, and executives. Drewbie Wilson started three and a half years ago as a support specialist before moving up to Vice President.  He was a good fit for the company, having gone through a wonderful transformation himself.  From not finishing school, doing and selling drugs, and being 100+ lbs overweight, Drewbie embarked on a journey of personal development, and came out on top.  He definitely has practiced what he preaches. As someone who understands the value of time, Drewbie is very intentional with his.  He lives a life of habits that are designed to support the life he wants.  He's big on business, but family and fun are also non-negotiables.  He knows how to get creative to fit in everything that is important to him. We all have the same number of hours in a day, and he's intent on doing the most with his. What You'll Learn: How to be intentional with your time. What it means to be fulfilled. Why personal development is the foundation for success.   How clarity comes with discipline. Favorite Quote: “If I'm going to have any level of success, I have to utilize the time I have in the day.” - Drewbie Wilson

Brian sits down to have a conversation with his guest Dustin Johnson.  The two met through the Apex community and have become fast friends. After living out of hotels for a couple of years, and then touring the US living in a bus for a couple more, Dustin has recently settled in Frisco, TX with his wife.  Now he's ready to put down some roots and start a family.     As the best-selling author of Strength Through Struggle, Dustin discusses everything from faith and family to finances and fitness.  Having found a church that feels like home, Dustin's faith has grown exponentially.  He credits that faith with how everything in his life has been falling into place.  He's been exploring the world of fitness coaching and thoroughly enjoys helping people to become their best selves.     What You'll Learn: How to invite God into your life. Why who you surround yourself with matters.   How Dustin wrote a best selling book in 48 hours. What the experience of living on a bus was like.   Favorite Quote: “I needed God and people in my life.” -Dustin Johnson

Inside the Apex community, Brian is part of a group called the Goon Squad.  It's 6 members, all authors, that are in the business of speaking, coaching, and training.  At an event in February, Brian gave a speech about leadership and overcoming fear.  Today, he shares that speech with his listeners.   What You'll Learn: How fear and leadership go hand in hand. What it means to be a leader.   What the artistic and scientific sides of leadership entail. How to overcome challenges. Favorite Quote: “It takes courage to implement goals and stand up for what you know is right.” - Brian McKittrick

Today we're talking about making good choices.  Brian has his fitness coach, Mark Zalmonoff, in the studio to talk about consciously creating a happy life.  In addition to being a fitness coach, Mark is the host of the Make Good Choices podcast and has written a book by the same name.   Too often, people think they'll be happy when they have X amount of money, achieve a certain job title, etc.  The truth is if you're not happy now, you won't be happy then.  Happiness is a daily choice that is available in the here and now.  Mark is excited to be launching a program that he says will teach people to be happy.   What You'll Learn: How to choose happiness daily. How technology negatively affects our lives. How stoicism inspired Mark's book. What the G-code challenge is. Favorite Quote: “There's validity in the simplicity of life.” - Mark Zalmonoff

It's not a secret, people buy from people they like.  Today we're going to talk about social media and the idea of putting yourself out there as a likable brand.  Whether we're selling our services or a product, we're all walking billboards.  Our interactions tell a story. The most important thing when it comes to crafting a likable character is to be yourself.  The worst thing you can do is to fake it or try to be someone you're not; people will see through it every time.  Evaluate yourself and what makes you interesting.  Find common ground that you can connect with people on.   What You'll Learn: How social media posts are like mini commercials. Which parts of you, you should be promoting.   What types of content will help you grow your followers.   How empathy can strengthen your impact with your clients.   Favorite Quote: “Many people don't think they have much to share, when in reality they're far more likable than they might give themselves credit for.” — Brian McKittrick  

Business owner, podcast host, best-selling author, and founding coach of Referrals Without Asking, Jessica Stroud is Lady CEO.  She believes your struggle is your story because if you can learn from your mess-ups you'll go far.  If you have the courage to share your story with others, you just might help them in their journey. Though it's good to be able to rely on yourself, asking for help can also be a superpower.  Jessica says anyone trying to be a one-man show, at some point, will look up and realize they've built their prison around themselves brick by brick.  Find where you can make the biggest impact, and then surround yourself with others highly qualified for their positions.   What You'll Learn: How the Referrals Without Asking Academy was created. Why it's good for business to ask for help. How to find your superpower. How to balance new business and retention. Favorite Quote:  “One of the worst things you can do is to be one person online and be another person offline.” — Jessica Stroud  

Brian has fellow mastermind coach, Brandon Brittingham, in the hot seat to talk about the sales mentality and great customer service.  Brandon is the founder and leader of the Maryland Delaware Group, a real estate company that ranks number one in both Maryland and Delaware, and number five in the US.  Brandon didn't get to that place accidentally, it was his attention to detail and great customer service.   Brandon never intended to be in real estate sales, he simply wanted to be an investor.  During his first few transactions, however, he experienced bad customer service from the agents he worked with.  Brandon got his real estate license simply as a way to represent himself, but he started to notice real estate trends before they happened and decided to get in the game.  Now he's passionate about coaching others to help them dominate their industry.  What You'll Learn: The two big things that Brandon is releasing soon. How great customer service can make all the difference. Where most people screw up in sales. Where to start with investing in real estate. Favorite Quote: “Any good entrepreneur, when we find a problem, if we think we can solve it, a lot of times we create a business around it.” - Brandon Brittingham

Brian's guest is the host of the Best Practices in Human Resources podcast, as well as a business professional and author. Brenda Neckvatal is currently growing three businesses simultaneously, including an online HR training app.  One course she offers is How To Source Talent, and it's one she thinks every HR individual should experience.     One talent that potential hires should have is customer service.  Brenda reminds us that the transaction doesn't end when the credit card is swiped.  For anyone who has an issue with their purchase, customer service involves solving problems.  It's important to make sure your employees know how to properly handle certain situations.     What You'll Learn: How Brenda gives back to the law enforcement community. About the three businesses that Brenda is currently growing. What you can learn from working retail.   What seminars and training groups Brenda utilizes.     Favorite Quote: “At some point you can't work in your business, you have to work on it.” -Brenda Neckvatal  -- Brian McKittrick is a career sales professional that has been in the industry for over 20 years. Working to pay his own way since the young age of 14, Brian's not afraid to admit that he's wasted time, money, and effort on the wrong choices. However, through it all he's learned a lot.  His goal now is to keep sales, small business, and entrepreneurship simple.  He discusses simple strategies that will truly make a difference, regardless of what industry you're in.  Brian's here to tell you that you don't have to be broke, you don't have to struggle to close deals, and you don't have to go this alone.  He'll talk about everything from sales mindset and environment to sales skills.  Approaching the content from a head, heart, and hands perspective means listeners will be able to develop the understanding, the desire, and the skills needed to succeed.

Today's guest, Tomas Keenan, is the author of Unf*ck Your Business, and he's here to share his story.  Just a few short years ago, Tomas was spending a lot of time listening to audiobooks and daydreaming about being an author himself.  He chalked it up to a pipe dream until he found himself on a call with a publisher that confirmed he had a couple of books in him.  As an entrepreneur, Tomas's first business failed, but it gave him the knowledge to succeed in a big way in his next business.  Now he finds himself not only as an author, but as the head coach of the Break Free Academy, a multiple 7-figure business. He credits much of his success with getting clear on his core values.  Joining the Apex Group and doing the coursework helped him to uncover his core values for life, business, and family.  It was when he found his voice and started putting out the correct message that he started to attract the right people into his life.  Those people inspired and influenced Tomas to be the best version of himself.  Now he's ready to give back and do the same for others.   What You'll Learn: How to establish yourself as an authority. The importance of finding your niche. Why understanding your core values is so important. The natural progression of surrounding yourself with the right people. Favorite Quote: “One of my core values is that I refuse to be average.” -Tomas Keenan -- Brian McKittrick is a career sales professional that has been in the industry for over 20 years. Working to pay his own way since the young age of 14, Brian's not afraid to admit that he's wasted time, money, and effort on the wrong choices. However, through it all he's learned a lot.  His goal now is to keep sales, small business, and entrepreneurship simple.  He discusses simple strategies that will truly make a difference, regardless of what industry you're in.  Brian's here to tell you that you don't have to be broke, you don't have to struggle to close deals, and you don't have to go this alone.  He'll talk about everything from sales mindset and environment to sales skills.  Approaching the content from a head, heart, and hands perspective means listeners will be able to develop the understanding, the desire, and the skills needed to succeed.

Let's talk about values and mission statements.  Every big company has a mission statement, but have you ever considered having a personal mission statement?  You have some core values, right?  Well, that's a great place to start.  Brian's values are trustworthiness, enthusiasm, achievement, making a difference, and simplicity.  Your values can be used as a guide as you decide on your mission statement.   Before we can get to the mission statement, ask yourself what your vision is.  Ken Blanchard, author of Full Steam Ahead suggests that there are key elements to constructing a vision.  Once you've visualized where you want to go, with core values in hand, you're ready for your mission statement.  Include your passion and your purpose. What You'll Learn: What a moral compass is. What a vision board is and how to use one. The key elements to constructing a vision. Which books Brian recommends. Favorite Quote: “If you stay steadfast in your values, you'll actually start attracting people in your life that line up with your values.” -Brian McKittrick -- Brian McKittrick is a career sales professional that has been in the industry for over 20 years. Working to pay his own way since the young age of 14, Brian's not afraid to admit that he's wasted time, money, and effort on the wrong choices. However, through it all he's learned a lot.  His goal now is to keep sales, small business, and entrepreneurship simple.  He discusses simple strategies that will truly make a difference, regardless of what industry you're in.  Brian's here to tell you that you don't have to be broke, you don't have to struggle to close deals, and you don't have to go this alone.  He'll talk about everything from sales mindset and environment to sales skills.  Approaching the content from a head, heart, and hands perspective means listeners will be able to develop the understanding, the desire, and the skills needed to succeed.

The founder and host of both The ConvictEd Life Podcast and The Underdog Empowerment Podcast, Zach Babcock, is here to share his story.  After a traumatic childhood that saw him in and out of detention centers, Zach ended up doing five years in prison.  It took missing the birth of his twin sons for Zach to realize something needed to change.   He's spent a lot of time unpacking his trauma and learning to forgive not only others, but himself as well. Having turned his life around, Zach is now on a mission to help others to do the same.  As the underdog, he's all about proving people wrong, and he's doing an outstanding job of it.  He shares what got him through the tough times and how he's created the best times of his life. What You'll Learn: How to pull yourself up by the bootstraps. Why inner work is so important. How to turn your imperfections into your power. What it means to get clear on who you are. Favorite Quote: “Literally every problem I've ever had in my life, look inward, it's all you.” -Zach Babcock -- Brian McKittrick is a career sales professional that has been in the industry for over 20 years. Working to pay his own way since the young age of 14, Brian's not afraid to admit that he's wasted time, money, and effort on the wrong choices. However, through it all he's learned a lot.  His goal now is to keep sales, small business, and entrepreneurship simple.  He discusses simple strategies that will truly make a difference, regardless of what industry you're in.  Brian's here to tell you that you don't have to be broke, you don't have to struggle to close deals, and you don't have to go this alone.  He'll talk about everything from sales mindset and environment to sales skills.  Approaching the content from a head, heart, and hands perspective means listeners will be able to develop the understanding, the desire, and the skills needed to succeed.      

Brian's guest Brian K. Wright wears many hats from host and publisher of Success Profiles Radio to writing coach and author.  Brian K has written numerous books, including one that's coming out today called The Greatest Lessons I Learned From My Dad.  Brian K has always loved the art of writing, whether it was as an English composition teacher, someone who wrote resumes, or as an author.  He loves to interview successful people for his podcast and write their stories for his supporting magazine.   Brian K is passionate about getting anyone who wants to be a published author to that point.  One of the ways he made that dream a reality for some was by offering part in a collaborative book.  With his dad passing this past February, this was a book Brian K knew he needed to write.  He asked others to share their favorite story or lesson that they learned from their dad.  It's a legacy item that he will treasure forever.  What You'll Learn: About Success Profiles Radio and it's supporting magazine. The commonality between all of Brian K's podcast guests. How podcast episodes can be repurposed into other content. Where to go if you don't know where to start with writing a book. Favorite Quote: “They took an inward look and that's when things changed.” —Brian McKittrick  -- Brian McKittrick is a career sales professional that has been in the industry for over 20 years. Working to pay his own way since the young age of 14, Brian's not afraid to admit that he's wasted time, money, and effort on the wrong choices. However, through it all he's learned a lot.  His goal now is to keep sales, small business, and entrepreneurship simple.  He discusses simple strategies that will truly make a difference, regardless of what industry you're in.  Brian's here to tell you that you don't have to be broke, you don't have to struggle to close deals, and you don't have to go this alone.  He'll talk about everything from sales mindset and environment to sales skills.  Approaching the content from a head, heart, and hands perspective means listeners will be able to develop the understanding, the desire, and the skills needed to succeed.  

Today's guest is an author, podcast host, speaker, Iraq war veteran, biker chick, success consultant, business and life coach, and an influencer among other things.  Stacy Raske's only mission in life is to help others to activate their highest power and potential by shattering the invisible ceiling so that they can embody their truth and purpose.  That sounds like a lofty goal, and it is.  Having hit her own rock bottom just six and a half short years ago, Stacy has walked the walk and talked the talk when it comes to transforming your life.   Stacy has put in the work to lose over 100 lbs, get off medication, save her marriage, and start a business.  She did so through changing her mindset, but she warns that mindset is a result, not a starting point, as other life coaches would have you to believe.  It takes hard work and perseverance to develop a healthy mindset.  Once you've developed that mindset, you can finally step into the identity of the highest level leader you're called to be.     What You'll Learn: Where other mindset coaches are going wrong. How Stacy rose up from her own personal rock bottom just years ago. The core issue under limiting beliefs in love, money, and health. How to have the best relationship possible with yourself.   Favorite Quote: “The way to start building a relationship with yourself is to look at the basics; your routine and your boundaries.” —Stacy Raske -- Brian McKittrick is a career sales professional that has been in the industry for over 20 years. Working to pay his own way since the young age of 14, Brian's not afraid to admit that he's wasted time, money, and effort on the wrong choices. However, through it all he's learned a lot.  His goal now is to keep sales, small business, and entrepreneurship simple.  He discusses simple strategies that will truly make a difference, regardless of what industry you're in.  Brian's here to tell you that you don't have to be broke, you don't have to struggle to close deals, and you don't have to go this alone.  He'll talk about everything from sales mindset and environment to sales skills.  Approaching the content from a head, heart, and hands perspective means listeners will be able to develop the understanding, the desire, and the skills needed to succeed.

“I could service, I could sell--I didn't know anything else about business.” That's what Jonathan has to say about his first online business. Now, he's helping trainers build their own businesses and transforming the professional fitness industry. Like Brian, he's been through a lot, and managed to make the most of it. Today, he wants to tell you how.    Jonathan Lautermilch is the founder and owner of Smart Shark. He's spent over fourteen years in the fitness industry, and spends his time connecting clients to other fitness professionals. He's also an author, a sales master, and a leader. He's here today to talk about the giver mentality, and how it can help you.   On this episode of It Ain't Rocket Surgery, hear how Jonathan went from scoring the yellow pages for client leads to writing a bestselling book and running winning businesses. He knows the value of hard work and interconnecting with clients, and today he's sharing how fitness and coaching has taught him lessons like “give yourself value” and “make everyone feel special.” Tune in to hear Brian jam with Jonathan about the meaning of value, and family, and faith. They'll up your grind, so that you can reach new heights in your own sales career.   What You'll learn:   How Jonathan built his first business What “prescription based selling” is, and how Jonathan made it work for him. Why Jonathan's tagline is, “get what you're worth” Favorite Quote: “It's our job to say, “ I can help you. I want to build value. I want to show that we care.””--Jonathan Lautermilch   How to Get Involved:  Find Jonathan on LinkedIn. Get your own copy of Brian's book, It Ain't Rocket Surgery, here. Visit his website if you are looking to connect with him, today's guest, or any previous guests. Brian McKittrick is a career sales professional that has been in the industry for over 20 years. Working to pay his own way since the young age of 14, Brian's not afraid to admit that he's wasted time, money, and effort on the wrong choices. However, through it all he's learned a lot.  His goal now is to keep sales, small business, and entrepreneurship simple.  He discusses simple strategies that will truly make a difference, regardless of what industry you're in.  Brian's here to tell you that you don't have to be broke, you don't have to struggle to close deals, and you don't have to go this alone.  He'll talk about everything from sales mindset and environment to sales skills.  Approaching the content from a head, heart, and hands perspective means listeners will be able to develop the understanding, the desire, and the skills needed to succeed. 

Today's guest bought her first company as a single mom at the age of 21.  Jenn Carrasco is now a serial entrepreneur, CEO of two companies, and an Apex Executive Coach. She credits her success with hard work and discipline.  She believes everyone has what it takes to succeed, they just don't know the steps to get there.  Fear often hinders people, but not Jenn.  She's committed to always living happy, even when that means facing her fears head on.   Jenn reminds us that we've all survived every bad day we've ever had.  When clients come to Jenn with a challenge, she encourages baby steps and diligence.  So many people want things now  without putting in the work.  A vision for your company is useless if you don't give it traction by doing what is required.  Everyone thinks their industry is unique, but Jenn believes there are foundational principles that work regardless.   What You'll learn:   How to be healthy, wealthy, and productive.   What EOS coaching entails.   About Jenn's series of books, starting with Owning Your Metabolism.   How being vulnerable can be empowering.   Favorite Quote: Everyone talks about ease and flow, and we want that, but we also have to do the work.” -Jenn Carrasco -- Brian McKittrick is a career sales professional that has been in the industry for over 20 years. Working to pay his own way since the young age of 14, Brian's not afraid to admit that he's wasted time, money, and effort on the wrong choices. However, through it all he's learned a lot.  His goal now is to keep sales, small business, and entrepreneurship simple.  He discusses simple strategies that will truly make a difference, regardless of what industry you're in.  Brian's here to tell you that you don't have to be broke, you don't have to struggle to close deals, and you don't have to go this alone.  He'll talk about everything from sales mindset and environment to sales skills.  Approaching the content from a head, heart, and hands perspective means listeners will be able to develop the understanding, the desire, and the skills needed to succeed. 

Back when Brian worked in a small electronics store, he noticed in the sales training that they focused on how to work with a customer, but never brought up getting prepared for a customer.  Brian believes that preparing your environment and your mindset before the customer ever sets foot in the door is just as important.  This is something he likes to call pre-approach, and it's about getting dialed in and looking at what impression you're making.  Did you know people will make a judgment within the first ten seconds?   You have a short window to make a good impression, and occasionally that can start in the parking lot.  Is your signage all lit up? Is the parking lot clean? Is the building in good repair?  When's the last time you walked your sales environment from the customer's perspective?  The same goes for an online presence.  Is your website clean and simple?  Is it easy to navigate?  Simplicity and efficiency will take you far with a good first impression.  Finally, you can focus on yourself. Are you dressed for the part? How's your sales process?   What You'll Learn: What pre-approach is and how to implement it. How quickly first impressions are made. What makes a good website. How to align your environment for your ideal client.   Favorite Quote:  “If you make a poor impression in the beginning, you're running an uphill battle.” -Brian McKittrick -- Brian McKittrick is a career sales professional that has been in the industry for over 20 years. Working to pay his own way since the young age of 14, Brian's not afraid to admit that he's wasted time, money, and effort on the wrong choices. However, through it all he's learned a lot.  His goal now is to keep sales, small business, and entrepreneurship simple.  He discusses simple strategies that will truly make a difference, regardless of what industry you're in.  Brian's here to tell you that you don't have to be broke, you don't have to struggle to close deals, and you don't have to go this alone.  He'll talk about everything from sales mindset and environment to sales skills.  Approaching the content from a head, heart, and hands perspective means listeners will be able to develop the understanding, the desire, and the skills needed to succeed. 

​With 20 years in sales, Brian McKittrick has seen sales professionals overcomplicate things time and time again.  As a top producer, he's ready to share with others what has worked as well as what hasn't.  In his new podcast, It Ain't Rocket Surgery, Brian talks about all things sales, from mindset and environment to skills and purpose.  He'll discuss setting goals around faith, family, fitness, and finance.  These goals will be actionable; no complaining, whining, or making excuses. Attending network meetups at least once a month, Brian has noticed a common theme of positivity and confidence.  Did you know that 60% of all sales interactions end without a sales attempt?  It all comes down to fear of rejection holding us back; something many sales professionals struggle with.  While losses will inevitably be a part of the equation, it's important to concentrate on the wins. What You'll Learn: What to expect in this podcast. What the biggest part of sales is. The types of goals you should be setting. Who holds the record for most missed shots in the NBA. Favorite Quote: “We commonly remember the greats for what they did do, but we don't think about how many times they've actually had a loss.” —Brian McKittrick -- Brian McKittrick is a career sales professional that has been in the industry for over 20 years. Working to pay his own way since the young age of 14, Brian's not afraid to admit that he's wasted time, money, and effort on the wrong choices. However, through it all he's learned a lot.  His goal now is to keep sales, small business, and entrepreneurship simple.  He discusses simple strategies that will truly make a difference no matter what industry you're in.  Brian's here to tell you that you don't have to be broke, you don't have to struggle to close deals, and you don't have to go this alone.  He'll talk about everything from sales mindset and environment to sales skills.  Approaching the content from a head, heart, and hands perspective means listeners will be able to develop the understanding, the desire, and the skills needed to succeed.