Podcast appearances and mentions of tom fishburne

Tom Fishburne is the founder of Marketoonist, a bootstrapped marketing cartoon business he started in 2010. He started drawing and sharing cartoons in 2002, and it took him 8 years to make the leap, despite having a successful career in marketing. 15 years later, Tom is still going strong, with the business making money from cartoon licensing, speaking gigs, brand deals, his book and more.Listen to the extended version of the show here: https://indiebites.com/membership/Timestamps00:00 - Intro01:23 - Moving to Czech Republic out of college02:16 - From Czech Republic to MBA03:19 - Starting cartooning04:03 - Tom's first client04:37 - Imposter syndrome05:20 - Pricing too low06:01 - Making the leap to full time07:08 - The terrifying moment of taking the leap08:08 - How Tom executed on his plan as a full time cartoonist?09:20 - Marketoonist revenue breakdown10:45 - Why Tom still does client work12:45 - Dealing with sh*tty clients13:55- Dealing with AI and competition15:55 - RecommendationsRecommendationsBook - Orbiting the Giant HairballPodcast - Fly On The WallIndie Hacker - David HieattMy linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast CourseSponsor - EmailOctopus

This week we deliberately trapped ourselves in a cartoon like the dude from A-Ha in order to cross paths with marketing's MirthMaster 3000, Tom Fishburne aka The Marketoonist. Apart from your CEO accidentally getting trapped in his own futuristic private bathroom over the bank holiday weekend, the funniest stuff in marketing usually comes from Tom's brain. The comic genius behind The Marketoonist, Tom has been skewering this highly skewerable business for years – giving a reassuring chuckle to millions of marketers along the way. As well as being a famous side-splitter he's also an expert eye-opener, with his Marketoonist agency having persuaded mega brands like Google, Microsoft and even LinkedIn of the value of having (and giving) a laugh. And, in his bid to remove the ‘po' from the face of marketing, he also shares his wit and wisdom as one of the industry's most in-demand keynote speakers. This episode is dedicated to David and Claire Hyatt from Wales, as without these two Tom's cartooning may never have transitioned from hobby to work.  ///// Follow Tom on LinkedIn. Tom Fishburne's website here. The Marketoonist website here. Timestamps: 02:14 - Quick Fire Questions with Tom Fishburne 03:21 - Tom's Career Journey: From English Major to Cartoonist 07:00 - Early Influences and Inspirations 08:42 - Observations and Humour in Prague 10:09 - First Office Cartoons and Their Impact 13:49 - Humour in Marketing and Business 17:55 - Finding Material for Cartoons 19:06 - The Role of Humour in Serious Topics 23:21 - Can Any Brand Embrace Humour? 25:18 - Humour During the COVID-19 Pandemic 27:50 - Variety of Brands Tom Has Worked With 29:54 - Consistency of Human Nature in Humour 30:41 - Listener Questions: Balancing Satirical Humour 33:28 - Digital Transformation and Industry Jargon 35:07 - Listener Questions: AI and Humour 38:07 - Listener Questions: Humour Category at Cannes 39:38 - Listener Questions: AI vs. Human Comedians 42:26 - Four Pertinent Poses: Advice to Younger Self 43:23 - Four Pertinent Poses: Banish One Thing from the Industry Tom's Book Recommendations are:  Orbiting the Giant Hairball – Gordon MacKenzie  School is Hell – Matt Groening  /////

On this episode of Looking Outside, we're exploring the role of humor in business. Whether it's silly doodles, clever cartoons, or gentle jokes, giving and having the permission to laugh at ourselves, at our industry, and at our field of expertise can elevate corporate culture. Sharing how he does this every day, with over 200 corporate clients, is world-leading marketing cartoonist, Marketoonist and author of Your Ad Ignored Here, Tom Fishburne. Tom shares how provoking a laugh, and encouraging people to not take themselves too seriously in business, sets a new tone for corporate culture that elevates how people work together. ----------More:Looking Outside podcast www.looking-outside.comTomFishburn.com & on LinkedInMarketoonist.comTom's book Your Ad Ignored HereTom's podcast on Uncensored CMO at Cannes 2024Tom's TEDX Talk The Power of Laughing at Ourselves at WorkConnect with host, Jo Lepore----------⭐ Follow, like and rate the show - it makes a difference!----------Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and marketer, Jo Lepore. New episodes every 2 weeks. Never the same topic.All views are that of the host and guests and don't necessarily reflect those of their employers. Copyright 2024. Theme song by Azteca X.

In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our industry through his entertaining cartoons saying what we're all thinking. We recently had him join as as our cartoonist in residence at Cannes Lions, where he shared his experience through a cartoon each day. We also discuss some of Tom's greatest cartoons and why humour is good for business.Timestamps00:00 - Start01:16 - How Tom Fishburne became a cartoonist05:00 - Why is humour so important in the workplace06:29 - Going full time as the Marketoonist12:42 - Humour in the creative process19:21 - Outdoor ads22:30 - Discussing some of the Marketoonist's greatest hits23:17 - IoT cartoon26:59 - Customer funnel cartoon33:05 - Shiny new things cartoon34:13 - Covid Cartoon36:32 - AI cartoon39:44 - The Marketoonist at Cannes42:37 - Day 1 Cannes cartoon45:39 - Day 2 Cannes cartoon49:31 - Day 3 Cannes cartoon53:46 - Day 4 Cannes cartoon54:25 - Day 5 Cannes cartoon57:59 - Jon's own podcast cartoon

The Mindless Marketer Series is back. The second episode of the series, Marc Binkley & Vassilis Douros of the Sleeping Barber Podcast, covers hot marketing topics of today. We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy! 00:00 - Introduction01:19 - Convince Your C-Suite: The Real Impact of Creativity07:30 - The Evolution and Challenges of the CMO Role11:47 - The Creative Brief11:50 - Data-Driven Marketing: A Double-Edged Sword17:50 - NEW SEGMENT - This or That!18:45 - Campaign Pre-testing26:13 - Does Creative Inform Media, or Media Inform Creative33:03 - Differentiation vs. DistinctivenessGet in touch with the hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Conor Byrne:https://www.linkedin.com/in/conorbyrne/Check out the Sleeping Barber Podcast here https://www.sleepingbarber.ca/Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.

We are back with our second episode of the Mindless Marketers with our friend of the podcast and fellow podcast host of That's What I Call Marketing, Conor Byrne. We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy! Get in touch with the hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Conor Byrne: https://www.linkedin.com/in/conorbyrne/ Timestamps: 00:00 - Introduction01:19 - Convince Your C-Suite: The Real Impact of Creativity07:30 - The Evolution and Challenges of the CMO Role11:47 - The Creative Brief11:50 - Data-Driven Marketing: A Double-Edged Sword17:50 - NEW SEGMENT - This or That!18:45 - Campaign Pre-testing26:13 - Does Creative Inform Media, or Media Inform Creative33:03 - Differentiation vs. Distinctiveness Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber

We're thrilled to announce a new segment featuring a friend of the podcast and fellow podcast host of That's What I Call Marketing, Conor Byrne. This segment will delve into current marketing topics, drawing inspiration from Tom Fishburne's Marketoonist. For this segment, each host has chosen two sketches to discuss, sparking engaging dialogue. We see this as a fun way to tackle pressing issues that surface in our discipline. We hope you enjoy this new segment! Get in touch with the hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Conor Byrne: https://www.linkedin.com/in/conorbyrne/ Timestamps: 00:00 Welcome to the Pilot: Introducing Mindless Marketers00:25 Diving Into the World of tom Fishburne and the Marketoonist,01:36 The Evolution and Challenges of the CMO Role07:54 AI in Marketing: Expectations vs. Reality11:50 Data-Driven Marketing: A Double-Edged Sword16:56 Navigating the Shift from Third-Party Cookies21:10 Rethinking Remarketing Strategies22:13 Scepticism and Realisations in Digital Marketing24:20 The Impact of Cutting Marketing Budgets31:37 Inside the Mind of a Consumer: Brand Perception39:08 Concluding Thoughts on Marketing Strategies Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber

In the Monday Morning Memo for Oct. 10, 2022, I wrote,“Do you want to be one of the world's great ad writers? Don't read ads. Read the poems, short stories and novels written by the winners of the Pulitzer and Nobel prizes in Literature.”My friend Tom Grimes – the waterboy of Amarillo – texted me this insightful correction:“I've heard you teach in class that magicians, stand-up comedians and the creators of comic strips always structure their storytelling in that same tight economy of words used by the world's great poets. ‘And then what happened, and then what happened, and then what happened…'”I stand corrected. Thank you, Tom.Yes, comedians, magicians, and the creators of comics are three different types of writers who know how to capture and hold our attention, just as the world's great poets have done for centuries. These writers show us possible futures, imaginary pasts, or an exaggerated present; realities that exist entirely in our imaginations.And they do it in a brief, tight, economy of words.Likewise, the best ad writers take us on journeys that begin and end quickly, but leave us altered, changed, modified, different.I don't list AI in my pantheon of persuasive writers for the same reason that I don't list the makers of movies.Great movies are created from great plays and great books. Even Disney's animated cartoon adventuresbegin with great stories.Stories are written by writers.The actors, directors, and illustrators who portray those stories are called artists and they are assisted by technicians. Artists and technicians don't write the stories; they adapt stories to fit a format and then show them to us.AI is not a writer. AI is an artist and a technician.Dune was written by Frank Herbert 59 years ago and has sold nearly 20 million copies worldwide. Artists and technicians adapted it into a 1984 film, a 2000 television miniseries, and then a major motion picture in 2021 with a sequel that was released in theaters just last week.The Lord of the Rings was written by Tolkien and adapted by artists and technicians.The Godfather was written by Puzo and adapted by artists and technicians.Harry Potter was written by Rowling and adapted by artists and technicians.Charles Schultz, Bill Watterson, Neil Gaiman, Stan Lee, Scott McCloud and Tom Fishburne are writers who tell stories in comic panels.Robin Williams, Chris Rock, Eddie Murphy, Richard Pryor, Ellen DeGeneres and Dave Chappelle are writers who tell stories in short bursts while standing behind a microphone.Penn and Teller, Siegried and Roy, David Blaine, Brian Brushwood, David Copperfield and Nate Staniforth are writers who stand on stage and tell stories while proving that you cannot believe your eyes or trust your logical mind.Ian Fleming, Cormac McCarthy, Stephen King, Truman Capote, and Elmore Leonard are writers who tell stories using only words.Artists and technicians adapt their stories for stage, film, and video.Shakespeare wrote 38 stories that artists and technicians have adapted for the past 450 years. The artists who gave faces and voices to Shakespeare's characters include Judi Dench, Patrick Stewart, Elizabeth Taylor, Richard Burton, Kenneth Branagh, David Tarrant, Derek Jacobi and Peter O'Toole.We have writers. We

In the latest episode of Marketing Week's podcast series, Tom Fishburne discusses the origin story of the Marketoonist, the birth of his artistic alter ego and why humour is an untapped opportunity for brands.

1️⃣　Golden Circle (Your why) 是可以宣傳的! 2️⃣　Targeting: 你要找什麼樣的人, 如果你都不清楚,那麼很難繼續下去 3️⃣　怎樣找到哪些人? 思考最少三個方案 4️⃣ Marketing and Sales 怎樣分辨? 是時候找到你的Leads “The best marketing doesn't feel like marketing.” - Tom Fishburne

Hablamos de Avi Bar Zeev quien dijo que para 2030, “el Metaverso” tendrá más avatares que personas vivas. Revisamos el trabajo de Tom Fishburne y su opinión sobre metaverso. Analizamos la postura del CEO de Hyundai , Euisun Chung, sobre el futuro de la compañía y la apuesta por la “Matamobility”. Finalmente profundizamos en ¿qué le está pasando a Netflix? Disfruten esta edición de Plataforma Podcast con Jon Black.

How do you convey those difficult messages? With humor and the Marketoonist! Founder and CEO of the Marketoonist, here today to share more on this episode of #TheKaraGoldinShow Enjoying this episode of #TheKaraGoldinShow? Let Kara know by clicking on the links below and sending her a quick shout-out on social or reach out to Kara Goldin directly at karagoldin@gmail.com Follow Kara Goldin on Linkedin: https://www.linkedin.com/in/karagoldin/ Follow Kara Goldin on Instagram: https://www.instagram.com/karagoldin/ Follow Kara Goldin on Twitter: https://twitter.com/karagoldin Follow Kara Goldin on Facebook: https://www.facebook.com/KaraGoldin/ Check out our website to view show notes: https://karagoldin.com/podcast/242 List of links to resources mentioned in episode, suggested reading & social media handles: Check out Tom's cartoons and blog posts: https://marketoonist.com/ Follow Tom on Twitter: https://twitter.com/tomfishburne Connect with Tom on LinkedIn: https://www.linkedin.com/in/tomfishburne/

“The best marketing doesn't feel like marketing.” - Tom Fishburne. 3 tips based on my role helping my authors launch their books over the years. Launching a book from the author POV (vs. marketer). Join the author conversation: https://www.facebook.com/groups/inkauthors/ Learn more about YDWH and catch up on old episodes: www.yourdailywritinghabit.com

On today's episode of the podcast we look at another trait necessary to becoming a DWI Master: marketing. All great DWI trial lawyers are great marketers but this may not be what you think. You don't have to be highly skilled at advertising or SEO in order to be a great marketer. In the words of Tom Fishburne, “the best marketing does not feel like marketing.” Being a great marketer at the end of the day means that you are clearly communicating your brand to the public through the art of storytelling.   Highlights: Discover how the mindset that “the best cases go to the best marketers” mandates that the top DWI lawyers be great at marketing. Understand why fundamentally marketing is the art of telling the story of you and your firm. Learn why referrals stem primarily from (1) great service and (2) great outcomes, and in that order of importance. Uncover why unhappy clients are your best means of improving your service to create the ideal client experience.  

The Buzz 1: “Recruiting great marketers should be your number one priority.” (Kipp Bodnar, HubSpot CMO) The Buzz 2: “Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.” (Beth Comstock, former GE CMO & Vice Chair) The Buzz 3: “Just because you are the loudest, doesn't make you right.” (Brian Halligan, HubSpot CEO & Co-Founder) The Buzz 4: “The best marketing doesn't feel like marketing.” (Tom Fishburne, Marketoonist Founder & CEO) Even before the Covid-19 pandemic, technology was accelerating society's rate of change, especially impacting the skills needed in the workforce. And Marketing has not been spared. “The rapid rise of digitization and remote work has placed new demands on employees who, in many instances, now require different skills to support significant changes to how work gets done and to the business priorities their companies are setting.” (www.mckinsey.com) Today's marketers need to equip themselves to meet the challenges ahead in the next decade. What skills are imperative today? Will those same skills be relevant and needed in 2030? We'll ask Kirsten Boileau, Anna Millman, Jeremy Kestler, and Emily L. Phelps for their take on Winter is Coming: Arming Marketers with Skills for Today and The Decade Ahead.

Die Sendung 69 im Überblick 00:00 SHOW INTRO Florian Städtler 04:52 MITGLIEDER-STECKBRIEF DER WOCHE: Carsten Roth aus Rommerskirchen 10:00 ZEIGEN WAS GEHT: Transformation bei der Glasmanufaktur Heiler 18:41 ERFOLG IST EIN MANNSCHAFTSSPORT: Das Buch-Kapitel “Nachhaltig selbstorganisiert” in Kurzform, von und mit Stephanie Borgert 21:29 LINZER WORTE: “Auf ein Wort: Von Führungskraft zu Führungskraft”, ein Zwischenruf von the one and only Alex Jungwirth 26:28 NUGGETS IM INFO-SCHLAMM: “Arbeit im Wandel” - 7 Thesen und 7 Irritationen aus der digitalen Feder von Wolfgang Pfeifer zum Buch von Suzanne Riss und Jeff Schwartz 33:50 SHOW OUTRO Florian Städtler   Show Notes zur Sendung 69 Carsten Roth bei LinkedIn https://www.linkedin.com/in/carstenroth73/  Kulturgefährte, Website von Carsten Roth https://kulturgefaehrte.com/  Transformation bei der Alois Heiler GmbH, Blog-Artikel bei Sage https://www.sage.com/de-de/blog/kulturwandel-durch-nachfolge-am-beispiel-der-glasmanufaktur-heiler-fy20/ Glasmanufaktur Heiler, Website https://heiler-glas.de/  Kulturwandel bei Heiler Glas - Stephan Heiler im Gespräch mit Sebastian Purps-Pardigol (YouTube-Video) https://www.youtube.com/watch?v=0DyWVqVypOg  Stephanie Borgert bei LinkedIn https://www.linkedin.com/in/stephanie-borgert-012b74/  Stephanie Borgert, Website https://stephanieborgert.de  Stephanie Borgert, Buch “Erfolg ist ein Mannschaftssport” https://www.stephanieborgert.de/autorin/erfolg-ist-ein-mannschaftssport  Alex Jungwirth bei LinkedIn https://www.linkedin.com/in/alexander-jungwirth-305908155/  Arbeit im Wandel, Buch von Jeff Schwartz, Tom Fishburne und Suzanne Riss https://www.thalia.de/shop/home/artikeldetails/ID150210597.html?ProvID=11000533&gclid=CjwKCAjwqeWKBhBFEiwABo_XBvaNpnld1fgsJ51GBCbnfY7U1PIF06DIwGLJu-IUsUs5WzEeeqkkZxoCkacQAvD_BwE  Mitglied bei Expedition Arbeit werden? Hier geht's lang, bis die neue Expedition Arbeit-Website an den Start geht: www.expedition-arbeit.de    Das Community Radio für die Gestaltung der Arbeitswelt Expedition Arbeit präsentiert sein Community Radio zur Gestaltung der Arbeitswelt, moderiert von Florian Städtler. Jeden Montag erscheint dieser Podcast und präsentiert Nachrichten und Meinungen rund um Themen aus Arbeit und Wirtschaft. Die Inhalte kommen aus über zweihundert ausgewählten Quellen und von den Expedition Arbeit-Mitgliedern selbst. Immer mittwochs um 18 Uhr treffen wir uns in einer einstündigen Zoom-Online-Session und diskutieren die “These der Woche”. Mehr Informationen zur Mitgliedschaft findet Ihr über www.expedition-arbeit.de Wer als Mitglied oder Interessent:in auf dem Laufenden bleiben will, der ist herzlich in die LinkedIn-Gruppe "Expedition Arbeit" eingeladen. https://www.linkedin.com/groups/8998011/   Allgemeine Links zu Expedition Arbeit Ideen, Anregungen und Kritisches an die Redaktion: florian@expedition-arbeit.de   Expedition Arbeit-Mitglied werden www.expedition-arbeit.de  Expedition Arbeit - Offene LinkedIn-Gruppe https://www.linkedin.com/groups/8998011/ Community Management und Host Community Radio: Florian Städtler bei LinkedIn https://www.linkedin.com/in/fstaedtler/  Redaktionsleitung: Wolfgang Pfeifer https://www.linkedin.com/in/wolfgangpfeifer/  Sprecherin Zwischenmoderationen: Stefanie Mrachacz https://www.linkedin.com/in/stefanie-mrachacz-436392112/  Schnitt und Mix: Yannik Mattes https://www.linkedin.com/in/yannik-mattes-9b0993206/  Aktion "Von der Uni in die Zukunft der Arbeit - die Projekt-Skizze (bitte ggf. aktuellste Version nutzen!) findet Ihr ebenfalls sowohl in der LinkedIn-Gruppe als auch bei Yammer (dort gibt's eine Gruppe zum Thema, siehe nächster Bullet Point) und in der LinkedIn-Gruppe; dort wird auch immer wieder aktuell über die Aktivitäten von, mit und für Student:innen berichtet Yammer-Gruppe "intrinsify für Studenten" https://www.yammer.com/intrinsify.me/#/threads/inGroup?type=in_group&feedId=11640286&view=all Die Musik und SFX (Sound-Effekte) in allen Sendungen stammen von der Plattform www.audiio.com bzw. von Florian Städtler

The buzz 1: “The best marketing doesn’t feel like marketing.” (Tom Fishburne, Founder, Marketoonist). The buzz 2: “Marketers need to build digital relationships and reputation before closing a sale.” (Chris Brogan, CEO, Owner Media Group) The buzz 3: “Companies that speak in the language of the pitch are no longer speaking to anyone.” (The Cluetrain Manifesto, 95 business theses, 1999 – 2000) For years, sales organizations have understood the need for a new way to engage prospects and customers – particularly since traditional rolodex-dependent cold-calling was producing dismal results. Why? Buyers are demanding a personalized, customized, and integrated experience along the total customer journey. Yet at the same time, Marketers have been reluctant to embrace a new way of engaging customers – always throwing out the “volume” argument. Who is right? If sales teams are having real success with the “digital engagement” model, why are Marketers so resistant? What information / data / knowledge will help Marketers embrace this new paradigm? How can Marketers support their sales team counterparts for their collective success? We’ll ask Steve Watt at Seismic, Sarah Goodall at Tribal Impact and Charrele Robinson-Brown at SAP for their insights on what it will take for Marketers to change their mindset, skillset and potentially, their toolset, on Marketers’ Reality Check: Your Digital Presence Quotient *DPQ*.

Mathew Sweezey is the Director of Market Strategy for Salesforce, a company best-known for providing and supporting a cloud-based, cross-departmental customer-relationship-management solution. Salesforce has expanded its offerings to include a broad range of integrated service, marketing, sales, front end, and back end business software. Mathew is an award-winning marketer, podcast host, technology pioneer who writes about consumer behavior, media theory, and new marketing strategies. His publishing credits include AdAge, Brand Quarterly, VentureBeat, Forbes, The Observer, and The Economist.  Twelve years ago, Mathew started a marketing technology company that provided online lead generation. This failed experiment provided him with a valuable education. He joined another startup, Pardot, and initiated its thought-leadership practice. Like a string of ever small fishes being consumed by ever bigger fishes, ExactTarget acquired Pardot and then SalesForce acquired ExactTarget, with Mathew maintaining his ever-expanding role as each-organization's marketing thought leader – exploring the future of marketing. What he learns is communicated internally to guide company direction, externally to customers to help them “better their businesses,” and even worldwide to conference attendees in his keynote presentations. Mathew is the author of “Marketing Automation for Dummies: (2014) and, just-released this year, “The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media” (Harvard Business Press). Mathew started writing this book long before the world heard of Covid-19. As companies reel from the overnight environmental changes wrought by this virus, his message is acutely “on target” . . . suddenly the whole world has had to figure out a new way to interact. In this interview, he discusses the changes marketers will need to make to meet the challenges of a “changed environment.”  Mathew spent 5 years researching over 20,000 global consumers and over 20,000 brands and then looked at the general marketplace. He reminds us that, when we have a specific environment, we play a game that fits that environment. When the environment changes, the game, likewise, must change.  Mathew says that today's consumers produce the largest amount of noise (their devices are second). He believes the consumer now controls the environment, which changes marketing's requirements dramatically. Marketing is no longer just a message . . . it is an experience. Purchases now are not just a single “click-here-and-buy decision,” but rather a process of guiding a customer along a curated journey. To “cut through the noise,” companies will need to be agile, distribute marketing functions throughout the organization, build strong relationships with their customers, master internal alignment, continue to invest in strategy, and experiment and adapt rapidly.  From all this research, Mathew believes he has identified the key to the success of today's high-performance marketing organizations . . . executive buy-in to this “new idea of marketing.” With the Covid-19 challenge, he would like to help people understand what we should be thinking about, how we plan a road for recovery, and how, specifically, we deliver moving forward. Context, he says, is a “significant part of what consumers are going to demand.” The Salesforce website is:  https://www.salesforce.com/. Mathew can be reached on Twitter at: @msweezey. To schedule time to talk with him one-on-on-one, reach out to him on LinkedIn. “The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media,” is available on Amazon.   Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Mathew Sweezey. Mathew is the Director of Market Strategy for Salesforce. He's an accomplished public speaker, podcaster, and author of the forthcoming book, The Context Marketing Revolution, published by Harvard Business. Welcome to the podcast, Mathew. MATHEW: Rob, it's so great to be here and talk with you again. ROB: For sure. For those who don't know, Matthew and I go back a little ways from Atlanta; he has since moved on to the beach, basically, I think. But I think that actually transitions well to you telling us a little bit about yourself, your journey, and what might be called a dream job for a marketer. MATHEW: Myself, just a guy that loves marketing, let's start there. The journey really on this current path started, I don't know, 12 years ago when I had a startup. We were a marketing technology company. Essentially, we're doing online lead generation, lead arbitrage for an SEO term. That then ran for about 2 years. Lost a lot of money, learned a lot of stuff. Shut that down and went to work for another startup, which became a great success, out of Atlanta, Pardot. I was Employee 13. I helped grow that company up, and then we were acquired by another company called Exact Target, and I transitioned to the thought leadership team there. I had started the thought leadership practice at Pardot, and then we continued that at Exact Target. Then we were acquired by Salesforce, and then that led me to the thought leadership side of Salesforce, which is where I reside now. I'm really focused on the future of marketing and on that POV for the organization. So that's the nutshell of where I came from and what I do. ROB: That's a pretty awesome journey. Very few people get to take that rollercoaster ride from 13 people to acquired, acquired, public company now. I think unless people are really deep into enterprise marketing stacks, they might find it counterintuitive to have strong marketing thought leadership within Salesforce. There's that typecast view of Salesforce, obviously, on the sales side because sales is in the name. But tell me a little bit about how even with the acquisition, marketing has come to the forefront of Salesforce and how Salesforce as a whole thinks about marketing, and then within the marketing cloud and where that's leading. MATHEW: Marketing is a wide, wide, wide swath. The larger the organization you are, the more facets and the more things it comes to represent. Really at the heart of all of our marketing is helping us connect companies with their customers in new and better ways. Most people know us as the CRM platform. Yes, that's definitely where we started; now we're the number one provider of probably 5 or 6 different business software categories, from service, marketing, sales, there's frontend, backend – there's a whole platform and range of things. That's a large swath. Where my role fits in is helping on two fronts, really diving into looking at what the future looks like to help roll that back in to internal insights as to what we should be thinking about moving forward, and also then helping roll that information and those insights directly to our customers through one-on-one meetings, through lots of different formats, as well as then writing an onstage presence in traditional conferences and keynotes. For us, marketing is a wide range of things. You can look at the brand aspects, the one-to-one aspects, the events. There's so many different facets. But really the heart of all of that is helping our customers be better at business and really helping them connect to their customers. ROB: That's such a good big picture view. You mentioned conferences. We were originally supposed to meet up in person in Austin, Texas for South by Southwest. You were going to hop on up and give a talk, talking about this new book that you've got coming, The Context Marketing Revolution. Amidst the disappointment of not meeting up and South by Southwest being cancelled in this COVID-19 crisis that we are in the middle of, give us the picture of the context marketing revolution and some of what you were excited to share but didn't get to, but you can get to now. MATHEW: Part of my job is doing a lot of research. Over the past 4 or 5 years now, we've really done a lot of research looking into the key traits of high-performing organizations. That's based on multiple largescale surveys, doing both surveys from consumer sides, brand side – we've looked at 20,000+ consumers globally, about 20,000+ brands over the past 4 years globally, and then combining that with looking at the marketplace at large. What I was realizing was there was something that was fundamentally different going on, and a lot of people were simply missing the boat. That's really where this idea of context marketing revolution comes in. It's two basic aspects. One is the basic concept that the idea we have of marketing, we can no longer iterate upon because it was an idea that we created at a different point in time, and marketing is a game that we play given the specifics of an environment. It's game theory. Given an environment, we play a specific game. When the environment changes, we have to change that game. The environment has changed so much that we have to change the very fundamental idea of what this thing marketing even means. This means a whole new role, scope, and function, not just how we take that thing we know and apply new things to it. So that's where the word “revolution” comes in. Then the idea of context is essentially the antithesis of attention. The old foundation of marketing was let's grab someone's attention and come up with some creative way to get them to do what we want them to do. The reality is, now that the entire environment is controlled by the consumer, and to reach them you have to go through multiple layers of AI, through multiple channels – all consumers now, all purchases, are journeys – what we must realize is, one, breaking through, now the foundational element is context, helping them accomplish a goal in a moment. Two is that to motivate a decision, now all decisions are considered, so now our goal must not be to get them to take the final action, but simply guide them to the next step and continue to do that multiple times, and that is how we motivate modern consumers to act. Looking at all of that and taking in the big scale, that was the big thing I was hoping to write about in the book, to show the number one key trait that high performers have right now, high-performing marketing organizations, is executive buy-in to a new idea of marketing. It's not new marketing ideas; it's a radically new idea. That's what I was so excited about to get out with this book. Then this whole thing happened, and now this book is even more relevant because the things that we may not have thought about – we're talking about radical change in the marketplace. A lot of people say, “Yeah, that may affect your demographic, but not my demographic.” The reality is, the entire world was forced into a new way of connecting and communicating overnight. My father is 75 years old, doesn't know how to use a smartphone; is now having to do Bible studies via Zoom over a smartphone and figure that out overnight. Large scales of the population are going to be operating and expecting different things, and they're going to expect us to accomplish their goals in hand. I'm going to stop with that and turn it back over to you, Rob. ROB: Especially in this moment, people don't even know what they want. They don't know what they need. We're all a little bit discombobulated and need someone who cares about our lives, who actually thinks about what we need rather than someone who is going to tell us what we need. There's some stuff you just can't tell people they need, and there's some ways you need to tell them differently. You were scheduled to speak at a conference, go on a book tour – all of that is necessarily in the trash, but you still have a book coming out. How have you even thought about remixing the book launch process amidst this change? MATHEW: Yeah, it's difficult. I think the number one thing I can do is no one cares that you have a book, right? It's like, “Cool, you've got a book coming out.” No one cares. We all have problems. We're all trying to figure out how we take what we were planning on doing and either salvage those efforts or redo those efforts. So everyone's got a lot of work on their plate, and it's happening rapidly fast. The best thing that I can help people do right now is understand, number one, what we should be thinking about, and number two, how we then plan for a road for recovery. The good part is context is a part of both of those answers. It's not the only answer, but it's definitely a significant part of what consumers are going to demand, and then the specifics of how we deliver that moving forward. What I've done is set up personal time. I've opened up my personal calendar to anybody. In fact, there's a post that went up in LinkedIn this morning that says if you want to schedule time with me, I'm more than happy to have any of these conversations with just you one-on-one – this is not a webcast; let's just talk one-on-one. So I'm trying to do those efforts. Definitely reaching out personally to everyone in my network to ask for a hand, let them know what I'm helping out with, so that if anyone that they know needs that help, they can get that information to them, as well as saying, “Hey listen, I need a hand too. If you could simply let one other person know about this, that would be a big help to me right now.” Those are the ways that I'm trying to pivot in this current time, as well as just continue to transition a lot of the other efforts from physical to virtual and just take the rest day by day, like everyone else. ROB: Right. It's definitely been a reset, and I think it's been really helpful, because I had to go into my own business to reach out to some people that I'd worked with before about maybe working together again on some things. In the first couple of days after everybody went remote and everybody shut down business as usual, I struggled a little bit. I said, what is the appropriate way to even reach out to these people? It's human, and it's also realizing that even in this disruption, there are still ways – we all need help, and some of that help is business, and we all need to be thinking about how to help each other rather than how to sell each other stuff. It's actually a really good reminder, I think. MATHEW: Yeah. If we look just as a basic roadmap – in the book, I talk about the 5 elements of context: available, permission, personal, authentic, and purposeful. If we ground our efforts in those 5 elements, we will be fine moving forward. Available. How do we make sure the information and our help is in the way that they want it and where they want it? If they're asking questions, we need to make sure we have answers for those questions and that they're easy to find. That means a single central source of information. Starbucks is doing a great example of this right now. They've got a page of how they're moving everything that they can do in one place. From a business standpoint and a marketing standpoint, we must do this not only for our customers; we also must do this for our partners and all stakeholders at large, as well as our employees. When we're communicating with people, we need to make sure we have the permission to communicate with people and that we're using that permission appropriately. There was a great comic that came out today from Tom Fishburne – he's a comedian, he's a comic. The comic is there's this person reading an email and they turn to their spouse on the couch and say, “Hey, this is great. The company we haven't heard from in 5 years just reached out to let us know how they're going to do things during this current crisis.” It's like, if people aren't engaging with you for 5 years and you're now reaching out to them, they probably don't care. You're probably just now spamming them and flooding their inbox and probably just causing things they don't want. Then we continue down. It's personal. It's not just how personalized we can take a mass message and personalize mass messaging; it's how personally can we actually deliver that message? Human to human, how many people can we connect together? That's really one of the big things we're finding. People are learning to connect without us in new ways. They are easily being able to make connections via all types of new methodologies – working from home, and we talked about Zoom, we talked about all these other things. We need to also be a part of that, whether that is us connecting our advocates to other people, whether that's us connecting our employees and delivering these messages. Then finally, the last two, authentic and purposeful. These messages have to be authentic. What we need to think about in that word is empathy. We have to be empathetic. And to be empathetic, that means you have to have constant conversations with your audience to know what is empathetic right now, and that's going to change day to day. You need to be having conversations with them to find out what those things are. The last element is purposeful. We need to find ways that are purpose-driven, and there's tons of examples right now. One, you could simply find a new way to use your products. You could come up with purpose-driven efforts. Nuun is doing a great example. They're creating care packages. If you're not familiar with Nuun, if you're an adventure athlete or an athlete, Nuun is a thing we drop in water that's full of electrolytes to keep us going. But who needs to keep going right now are healthcare workers, so they're asking their audience, “Tell us who your healthcare workers are so we can send them care packages.” Lessonly created a coloring book so parents that are working from home can simply print out a coloring book for their kids to play with, to help keep them busy. Chipotle is focusing on safety. They've created new ways to ensure that the delivery food is tamper-proof. They've enhanced the functionality to know where your order is to make sure that this whole delivery to home is a seamless and as best an experience as it can be at the current point in time. If we can ground our efforts in those 5 things, we will be contextually marketing and will be poised to break through and still drive growth during this current point in time. ROB: Right, and it's all super necessary. The available, personal, permission, purposeful, authentic – if you're missing some of those elements, if you're not authentic, if you're not purposeful right now, it's going to come across very, very wrong in the moment of what people are dealing with. If you're not thinking about the personal, where people are and why you need to communicate a message of food safety – because you could copy Chipotle's message and it still wouldn't necessarily resonate, depending on who you are. As we're sitting here and looking at perhaps an accelerant for some of this revolution – or maybe it's even a necessity more than ever – when did this revolution start, and what fueled the growth and tipping over of the revolution? MATHEW: The revolution is a direct response to a market change, and that market change is the fundamental aspect. This is like hardcore, fundamental scientific theory of what we should be thinking about. It's media strategy, media theory. Essentially what we look at is, who does the media environment operate for? There was a specific date I was able to find out through research. Up until 2009, we lived in a world that was specific. It was called a limited media environment, and that means media was limited in three specific factors: creation, distribution, and access. Given those factors, it operated for brands. We were the ones who had the capital to break through. We could pay to have content created; we could pay to have content distributed, as well as there was a limited amount of content, so the noise we had to break through was a certain type and a certain way. It created a certain game. But then you start thinking about, what happened when consumers started to be able to create their own content? That really started back with the invention of email, and it's continued forward and has exacerbated over time. We don't really think about how radical today is from 2007, but it's radical. Just think about this: the amount of data we create per day today is 500 times more than the amount of day we created per day in 2007. The amount of mobile connections is 30 times greater than in 2007. The largest human gatherings are 100 times that size. We have 1.6 billion daily active users on Facebook. That's 800 times the size of what it was in 2007. It's a radically different era. What we live in now is the infinite media era, and that's what really is causing this revolution, because now the entire environment operates for the individual. The consumer is the largest creator of noise; number two is their devices. So how we as marketers break through is radically different. And then because there's infinite information, how they make decisions is radically different. That is the cause of this revolution. It's really a shift in media environments, from the limited media era to the infinite media era. What we see now is just an exacerbation of these things. Now consumers' lives – what I say is the tinder was there. All of these elements were there and the change was happening, but what happened is this current scenario sparked that tinder, and it went wildfire. Populations that would've taken 5-10 years to really adapt to these changes had to adapt overnight, and they just adapted. That's really where the revolution came from and what's driving this. ROB: That makes sense. It went from very slow, to your point, to very fast. There was a time of television monoculture, of three national networks. What I hear you getting at is the filter was the media, and now the filter is all the way down to the person. And we had a couple of middle roads there. We had cable, and cable got more and more and more cable, so you were a little bit of a filter, but the brands still had access to shoot content through a cannon at you. Now it really is each person can turn you on or turn you off as a marketer. It's getting more and more overwhelming. MATHEW: Yeah, and increasingly so, the consumer doesn't have to, because the environment is doing it for them. That's really the underlying factor we need to think about. Between you and them in any medium is a layer of artificial intelligence, and that AI is optimizing for the context of the moment. That's why context is the foundational element. Look at anything. If you do a Google search, we can all ask the same question, but we will all receive a different answer based on us in context – who we are, where we are. If we look at a social media feed, they're not chronological feeds. They're contextual feeds that AI is optimizing for whatever you're going to engage with most, which is the most contextual thing for you in that moment. You start to look at how modern media formats operate – TikTok doesn't even have timestamps on posts. You can resort and resift infinitely, and you never even think about time. It's only to the context of the moment. The time doesn't matter. That's really the underlying thing we have to think about. Context is what now the modern environment operates for. And if you can't create that, you're going to be filtered out. The environment is going to filter you out on its own because it's optimizing for the individual, not optimizing for the brands. ROB: That's fascinating even to think about TikTok. I'm not certainly in the core demographic of TikTok, and I hadn't even noticed the timestamp, but it does make sense because within that platform, there are hashtags and there are memes and there are moments, and that's the context. The context is not the time; the context is did you catch the wave when it was going through the platform, or were you late? Or did you happen to make content that intersects with something 4 months from now and then you're back in context, you're back relevant. The algorithm may even resurface you. Is that the direction? MATHEW: Exactly right. ROB: Right on. A lot of our audience for this podcast is in the marketing agency world, and I'm sure plenty of agencies intersect with your world; I'm sure you speak to plenty of people. One of the things I think may be starting to tip over now is there are some very traditional structures for teams that work on brands, that work on marketing content. How do you think we're going to need to change the structure of those teams, the composition of those teams as we are heading into this context world, this revolution, where we can't ignore and we can't just make a content pipeline the same way? MATHEW: There's lots of answers to this question. There's lots of factors. The easy answer is the top of the line is agile. We all have to change the way that we structure and think about work, and that means really moving to an agile format. That's the simple answer, and essentially that just means data-driven and iterative at a very high level. You can go very specific and say agile organization, agile agency, agile workflow. The second is the concept of distributed marketing job. There used to be the concept that the marketing department was the department who created marketing. That's not true anymore because marketing is no longer just a message. Marketing is now an experience, and if all departments now have customer-facing experiences, we must realize that all of these people are now marketers. If we're thinking about this from a brand standpoint, now what we must have is a distributed marketing role. What I believe is going to be happening is we're going to find citizen marketers. The term “citizen” essentially means any person that's not an expert in a field being enabled by artificial intelligence to be about 90% proficient as a trained expert. So what we're going to find is we're going to be able to empower just about anybody inside an organization with technology and artificial intelligence to allow them to be hyper-efficient marketers. That's how we're going to see marketing distributed across the organization. What that means is now who runs marketing needs to be elevated, and there needs to be a CXO or CGO – chief experience officer, chief growth officer – who's monitoring all these experiences and optimizing for the most efficient customer journey that optimizes for the best experience. So those are a couple of ways I think we're going to start to see things change in terms of the way that we work and how we operate. ROB: Really, really interesting. One thing that I think about is you talk about people creating content. Obviously, as we can see from Instagram and TikTok and YouTube and all of that, the quality of content that an individual can make is ever escalating. There are one-person teams that can do amazing things, and because of that it's efficient for them to target perhaps a very small or giant audience in a large and interconnected world. But within that context of increasing content quality and volume, what then is the place for people who are still trying to deploy very large, ambitious projects to create content, to create relevant messages for people? How can they think about that? Is there a budget that can be too big in this new era? MATHEW: Let's tackle the first one. I don't think there's ever a budget that can be too big. We can always find ways to do more stuff and test new ideas. But I think what we need to really think about is it doesn't matter if you're going to create something small or create something big. The whole point is the modern media environment operates for the individual. If you are thinking about creating something and then trying to come up with a creative way to put that in the marketplace, you're fundamentally flawed in your strategy to begin with. We must realize how to work with our audience, not how we work on our audience. There's a major problem we're going to face, and that is the content conundrum – because like you said, if an individual now can create content at such a high level, who are we competing with? We are now competing with an infinite amount of people, creating an infinite amount of content. That radically changes how we think about content creation, in two ways. One, how much we have to create. I firmly believe that we're going to have to move into a fast advertising and fast content model, just like fast fashion has moved into a fast fashion model. Delta, great example. You get on a Delta flight, you don't see the exact same Delta safety video every time. Every month they put a new safety video on. Why? Because it's empathetic. We must realize that we can't put one storyline out into a marketplace and expect that to keep people's interest over a period of time when their normal marketplace is rapidly changing by the moment. We're going to have to move to a new model. There's two ways that we can do that. One is super agile methods; the other is by working with our marketplace. Look at brands like Coca-Cola or Daniel Wellington. Daniel Wellington, the startup watch brand, sells $100 million of watches; 99.5% of the content about that brand that lives on Instagram was not created by the brand. 80% of the social content about Coca-Cola, not created by Coca-Cola. We need to come up with ways to work with our audiences to help create this content and get it out there. If it's not done with them, it's done on them, and no one wants things forced upon them. ROB: We used to have that ability to force things upon people, more or less, right? MATHEW: Totally. That was the whole point of the limited media era. It was a monopoly, and we had control. That's why those ideas that we had came about. But those no longer work. New environment, new games. ROB: It seems like when you think about a big film, the ceiling now is higher than it used to be, but I think the floor is also lower. If I summarize some of what I'm hearing you say, the consumer has a higher ability to say “no” than ever before to a Batman movie – you name it. You can push a Batman movie and people can say, “We don't care.” We can say no, the information travels instantly, and people will say “We don't want to see that.” Whereas you could've had a good week or month at the box office before. They can just go turn on TikTok instead, thank you very much. MATHEW: The hobby of hobby, right? How many hours are people spending watching YouTube videos about how to do hobbies and never doing those hobbies? There was a great piece on the radio this weekend about that. ROB: As you're thinking about the brief or maybe not brief trough that we're in right now, where everybody's cutting back their expectations for the second quarter of the year, and as you're thinking about what will emerge on the other side, whether it's a few weeks or a few months ahead, what do you think – obviously you have this context message, but tactically, what do you see emerging that's going to be the DNA of the strongest products, firms, and teams coming out of where we are? MATHEW: There's going to be a couple of basic things that people are going to have to have moving forward. One is the brands that have the best communication with their stakeholders and customers right now are going to be positioned to be the best moving forward. The question is, what do we do? If you don't have a daily conversation with people and understand how their lives are changing, how their buying processes are changing, how their needs are changing given the current situation, you won't have the right answer. To know what to do, you simply have to talk to those people. Whether that's through daily calls, whether that's through weekly calls, you need to have them. Once again, they have to happen across your stakeholders, your partners, your vendors, your agencies that you work with, as well as your customers. You've got to have that information to know what to do and how to respond. So that's going to be a key thing. The second thing is that we have to realize that even in downturns, there's still a couple of things that we must do. You must have the best internal alignment. You must master internal alignment. There's been a big trend that we've all been working towards removing silos, but still the reality is that there's a lot of companies where silos still exist. This is a massive problem because currently, if you've got different departments talking about different ways of dealing with this scenario, you can imagine how that's going to resonate inside your marketplace. You need to master internal alignment. Second is excel at stakeholder continuity. Third is we need to continue to invest in strategic efforts. When you look at what happens during downturns and during times of crisis, the brands that rebound the fastest and rebound the highest continue to invest in strategic efforts. That means right now, if you're thinking about, “Should we be changing and investing in new technology to give us new capabilities?”, you probably shouldn't put those on the back burner because once we come out of this, those are going to be critical. If you've implemented them and understood them now, you'll be poised to use them best when you can coming out. The fourth is rapid experimentation. Those companies that are experimenting rapidly with what we should be doing and then rolling those learnings back into their standard programming are going to be succeeding faster than anyone else. I see it as a combination of those things that we need to be doing to sustain and rebound quickest. ROB: Perfect. Mathew, very exciting with the book coming out. Very exciting when we let you back outside to go talk to people in public. When people want to find you and learn more about what you have to say and maybe even connect with you on some of these chats, how should they go find you? MATHEW: I'd say the best place is probably LinkedIn. You can follow me on LinkedIn. I publish a lot of stuff on LinkedIn. And then Twitter. It's @msweezey on Twitter. Those are really my two channels. You can find me there; you can catch up with all my information. ROB: That's perfect. Go find Mathew. He's a great follow. He's a great person too, so if you get a chance to see him in person, you should definitely get to know him there as well. But you can also catch him online or maybe catch him on a boat. They still letting you out on a boat? MATHEW: I think, but all the boat ramps are closed. ROB: [laughs] Tough times. We'll look forward to brighter days, and thank you so much for sharing. I think there's a lot to be bright about right now. MATHEW: Hey, man, thanks for having me. ROB: Take care. Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

"The best marketing does not feel like marketing" -Tom Fishburne

Tom, AKA TheMarketoonist, talks about how it all started, his creative process, and share what the biggest consistent theme in marketing has been. To see Tom's work, get his brilliant book, or to work with him go to https://marketoonist.com To view Tom's world record colour by number art click here.

Laughter is the best medicine, the saying goes. In this episode we talk to Tom, founder of Marketoonist about the potential of humor in business.

Bienvenidos a un nuevo episodio Marketing Hack Show, el último de la edición IAB Conecta 2019 con Tom Fishburne sobre la transformación digital y del marketing de hoy en día. *Este episodio es en inglés. En este episodio vas a escuchar sobre: Cómo la tecnología es exponencial Cómo nos afecta la tecnología en nuestro día a día Cómo nos emociona la tecnología sin saber cómo implementarla Qué nos espera el futuro para los mercadólogos Recuerda si te gusto el episodio compartirlo con tu equipo o con tus amigos, también síguenos en redes sociales como Marketing Hack Show y darnos feedback sobre los episodios ;)

The best marketing doesn't feel like marketing - Interview with Tom Fishburne, the Founder & CEO of Marketoonist, a cartoon studio focused on content marketing. He's also a very popular cartoon blogger and has just published a new book called: Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings.

CEO of Notable Growth, Rebecca Nackson, talks being the "marketing therapist" in the martech space. She brings us the 3 T's: Team, Tools and Tactics. You need to have all in place to create a best-in-class engagement solution. *Hosted by Dave Goldstein and PJ Bruno LIVE at LTR 2019*       [0:00:17] P.J. Bruno: Hi again. Welcome back to Braze For Impact, your MarTech Industry discuss digest. I'm your host, P.J. Bruno. And with us today, CEO of Notable Growth and very good friend of ours, Rebecca Nackson. How are you, Rebecca?   [0:00:31] Rebecca Nackson: I am doing just fine.   [0:00:32] P.J. Bruno: Welcome.   [0:00:33] Rebecca Nackson: Thanks for having me.   [0:00:33] P.J. Bruno: Welcome, Rebecca. And also my confidant here, my friend and coworker, head of Global Solutions Alliances at Braze, Dave Goldstein. What's up buddy?   [0:00:44] Dave Goldstein: How are you guys?   [0:00:46] P.J. Bruno: We're doing great, aren't we? We're cozy.   [0:00:48] Rebecca Nackson: It's just a shame that people can't see the shoes Dave is wearing.   [0:00:52] P.J. Bruno: I wish you could. Imagine bedazzled. Right?   [0:00:57] Dave Goldstein: Consequently, these are the shoes... Funny, we'll tie this back to marketing.   [0:01:00] Rebecca Nackson: Okay.   [0:01:00] Dave Goldstein: You ready?   [0:01:01] Rebecca Nackson: Yes.   [0:01:01] Dave Goldstein: These were the shoes that... I'm trying to remember which vendor I bought them from, but it was online. And they had a mobile app. And I went back and forth between the two. And I was browsing and I was favoriting some things in the mobile app. And I went back to the website and they were chasing me with ads. Right? Like showing me these shoes, and I was like, God, I love these shoes. I really got to buy them. I really got to buy them. And I converted. I bought them. And I'm wearing them here. I still think I get ads for these shoes. They're still popping up in the sidebars. It's unbelievable.   [0:01:32] Rebecca Nackson: This went from being a triumph of great targeting to the perils.   [0:01:35] P.J. Bruno: Yeah.   [0:01:36] Dave Goldstein: I'm like-   [0:01:36] P.J. Bruno: Broken.   [0:01:37] Rebecca Nackson: Right? Broken experience.   [0:01:38] Dave Goldstein: How much more money are you going to waste?   [0:01:40] Rebecca Nackson: How many more pairs of this same shoe?   [0:01:42] Dave Goldstein: Yeah. I love them. I bought them. Shout out to the Nike Air Jordans, by the way.   [0:01:46] P.J. Bruno: He's wearing them. You guys can't see these things but they're glittered and there's a five inch heel.   [0:01:52] Dave Goldstein: What am I, Kiss?   [0:01:53] P.J. Bruno: Anyway, here we are hanging out. Rebecca Nackson, very good friend. We worked with her for a while now. Good friend of Braze. Was at Prolific originally. And we actually were just talking about, six months ago we were at MAU. And now here she is CEO of Notable Growth already starting super strong. Tell us about what happened in the last six months maybe. Let's wrap all up into ten minutes.   [0:02:18] Rebecca Nackson: I saw a lot of great content and I just thought, I'm ready to do it myself.   [0:02:22] P.J. Bruno: Let's go.   [0:02:24] Rebecca Nackson: A combination of events outside and inside of my control. But a story I like to tell is, I signed up to go to an event a couple of years ago so that I could learn a lot more. I was feeling a little intimidated that other people in the space knew more about this than I did. So, I signed up to go to this event. And they then reach out to me to ask if I'll be on one of the panels. And I thought, oh, that's interesting. Here I am thinking like I wanted to... I can't tell if this just shows how little everybody else knows. But I think that every time I come to an event like this, it is a combination of those things where I'm always learning. It's one of the things that I love about being in this space. Like there's not a single not even just conference that I come to, even blog post that I read that I don't think, oh, that's something new. But then, there's also some cool reminders where I think, oh, maybe I do know a thing or two by now.   [0:03:18] P.J. Bruno: Exactly. I mean, I love that approach though, always learning, right?   [0:03:21] Rebecca Nackson: Yeah.   [0:03:21] P.J. Bruno: Because nobody knows all of it. And everybody feels that imposter syndrome.   [0:03:25] Rebecca Nackson: Yes.   [0:03:25] P.J. Bruno: And it's honestly refreshing to have a CEO that can like own that, so.   [0:03:29] Rebecca Nackson: Thank you.   [0:03:29] Dave Goldstein: Isn't it amazing too, right? Like just the general community that's popped up in the last two, three years?   [0:03:36] Rebecca Nackson: Yeah.   [0:03:36] Dave Goldstein: It seems like there's so many people popping up who have done tremendous things and everybody is like forthcoming with information and sharing.   [0:03:45] Rebecca Nackson: Yes.   [0:03:45] Dave Goldstein: The community is incredible.   [0:03:46] Rebecca Nackson: I do have to say, it's not just because I'm in this small booth with the two of you, that there is something extra special about the Braze community and the vibe here at LTR of really cool brands sharing those. Like I think everybody is a little bit geeking out with one another. I tell clients of ours that, when you're signing your contract, you're not just signing on for this tool. You're part of a community. And I'm really seeing that here. And maybe it is a little self fulfilling because, if you've taken the time out of your schedule to come to an event, you're probably more likely to be both learning and sharing. But I'm seeing that people from various brands don't do the same thing at all, but are really connecting about how they're using Braze and just how they're trying to solve these problems in general.   [0:04:36] Dave Goldstein: It's amazing. It makes me think, actually, the conversation that I had with Steven yesterday, Steven Moy in particular, shout out to Steven Moy. He said, people don't buy brands, they join brands.   [0:04:51] Rebecca Nackson: Oh, I love that.   [0:04:51] Dave Goldstein: And I love that. Right?   [0:04:53] Rebecca Nackson: Yeah.   [0:04:53] Dave Goldstein: I think that's not always the case. The truth is like the brands that are killing it, their customers are the ones that are joining the brand.   [0:05:02] Rebecca Nackson: Yeah, that's right. That's right.   [0:05:03] Dave Goldstein: And I love what you said, right?   [0:05:04] Rebecca Nackson: Yeah.   [0:05:05] Dave Goldstein: Like I think that's spot on. It's like, you want to be part of a community of people that are doing incredible things.   [0:05:11] Rebecca Nackson: Yep. So, one of the reasons that I started consulting on this is because, as you guys know, I'm a two time Braze client myself. And it was very much the experience that I went through of choosing, integrating, launching, maximizing my own use of the tool that I thought, okay, I needed help when I was doing that. And part of the stress or the questions come from you're talking to competing sales people and you feel like I don't know who to choose. And so, one thing that I tell people now is, look at the brands that are using. Like that's proof. Right? And I have just always been struck by the caliber of the clients. And I think that that says a lot. Like it's clear that they're investing a lot in their marketing technology. And, if they've been there for a number of years, that certainly sends a good signal.   [0:06:04] P.J. Bruno: Yep.   [0:06:05] Rebecca Nackson: And the second time that I ultimately selected Braze when I was going through that process, I remember coming to an event. And I was there in large part because I just was a big fan of the brands that were in the invitation. And to just be there and get to talk to them, for those people that know me, they already know how geeky I am. And, for those that are listening, they'll learn. But those are like celebrities to me.   [0:06:29] P.J. Bruno: Right.   [0:06:30] Rebecca Nackson: You walk around. You see the billboards. You see the commercials.   [0:06:33] Dave Goldstein: Yeah. Yeah.   [0:06:33] Rebecca Nackson: You don't know that there's human beings.   [0:06:34] Dave Goldstein: They're in the subway cars, full takeover.   [0:06:36] Rebecca Nackson: Yep. Yep.   [0:06:37] P.J. Bruno: And, as your fan girling, they walk up and they're like, hey, do you want to run a panel actually? And you're like, what?   [0:06:43] Rebecca Nackson: I'm looking behind me. They must be talking to somebody from Casper right now. They can't possibly want me.   [0:06:47] P.J. Bruno: Exactly.   [0:06:48] Dave Goldstein: Are there any brands in particular that are absolutely nailing it, in your opinion, who you're really like fan girling out about where you're like, wow, that marketing got me.   [0:06:58] Rebecca Nackson: Oh, God. Yeah. We joke that, actually when you talk about the subway, we joke that our own growth hacking is by reaching out to everybody that's either advertising on podcasts or advertising in the subway. But what I'm really enjoying is I like a good underdog. I like a comeback story. So, I love seeing what's happening with retail and like the direct to consumer brands, but tying it into their in store experiences, the quote unquote digital transformation that's going on, but how those in-person experiences come together. And P.J., something that we've talked about is, every time there's a transition happening, let's say like the end of retail, right, everybody wants to act like it's the first time-   [0:07:45] Dave Goldstein: The apocalypse.   [0:07:47] Rebecca Nackson: The apocalypse is coming. But this has been happening since the beginning of advertising. So, it's really cool to see the brands that embrace it and think about it as this great challenge or maybe even get out ahead of it. I love that moment. Your back is against the wall for a minute, and then you lean in. And it's just a pleasure to watch it.   [0:08:06] P.J. Bruno: And that's what Notable is doing. You guys are the team that helps them lean in, as opposed to like push themselves away.   [0:08:13] Rebecca Nackson: In consulting, what I've learned, there's these two scenarios of either, there's the lean in like we want to get ahead of it. We know what we know. We know what we don't know. And it's interesting to us, focus is such an important aspect to what we do. And so, it's a pleasure to partner with somebody else who is really focused on their core business. And it's a great partner to us. Like it's actually much more interesting to work with somebody who's leaning in and has an opinion. So, we don't want them to just relegate that to us.   [0:08:41] P.J. Bruno: Mm-hmm (affirmative).   [0:08:42] Dave Goldstein: Do it all. Come up with everything for us.   [0:08:43] Rebecca Nackson: Yeah.   [0:08:43] P.J. Bruno: Right.   [0:08:44] Rebecca Nackson: Yeah. Because then they can't appreciate how great what we just did was.   [0:08:47] P.J. Bruno: Right. The benefits of a partner to a service.   [0:08:50] Rebecca Nackson: Yeah.   [0:08:51] P.J. Bruno: It's just such a different thing.   [0:08:52] Rebecca Nackson: Absolutely. And then, the other scenario is somebody who sort of fought it until the last possible minute. And now, they're in this moment where-   [0:09:05] P.J. Bruno: In the hole a little bit.   [0:09:06] Rebecca Nackson: They're in the hole a little bit. And so, that's an equally challenging and an exciting opportunity. And we try as much as we can to say, it's always the least expensive and the most successful to try to do it early on. But it's not always from the brands that you would expect it to be either, which is a big lesson that I've learned. And what's really fun is... And I sort of mentioned that in terms of the brands here, I think what's really interesting is when you can talk about a scenario, an example I've used before is we've worked with streaming partners before. We're working now with somebody in the fast food space. And, if you can think of an example that worked really well in streaming, and you can apply it to the QSR, the quick serve restaurant, what's great about that is like let's not do something that's the fifth streaming company to apply this technique. Let's be the first QSR to apply this technique and vice versa. So, for us, we as an agency, we get a lot of pleasure out of working with partners across the space. I mentioned focus. And so, I think it's like knowing where to focus and knowing where to go broad. For us, I've talked about the three T's that we think about tooling, teaming, and tactics.   [0:10:27] Dave Goldstein: Oh, I like that.   [0:10:28] Rebecca Nackson: You can tell that I was a marketer.   [0:10:31] Dave Goldstein: The three T's. Notable Nackson.   [0:10:33] Rebecca Nackson: I like alliteration. So, we think that, when it comes to the tactics, maybe that's where we can be a little more broad and that's where we can look across the industry. And where we are really focused for us it's the familiarity with the set of tools. I have a little bit of a chip on my shoulder being that I was a marketer who has hired agencies and consultants before. I know what the reputation can be of like, we don't want to bring somebody and who is just going to drop some recommendations on our desk.   [0:11:03] Dave Goldstein: You have sat in those shoes before.   [0:11:04] Rebecca Nackson: I have sat right in those-   [0:11:05] P.J. Bruno: Right.   [0:11:05] Dave Goldstein: Yeah. Which is so important, by the way.   [0:11:07] Rebecca Nackson: Yeah, I think so. It's interesting to me there's not more people that have been sort of on that side. But the ego in me thought like, okay, now I'm going to go out there and do that thing that I had done to me so many times.   [0:11:19] P.J. Bruno: Right.   [0:11:19] Rebecca Nackson: But so, it's really important to me that the entire team knows how to do the work. So, our suggestions only go as far as the tool that's going to be able to make that happen and vice versa. The stereotype about a marketer can be that you're going to come in and say, let's run a Superbowl ad. Let's not worry about how we're going to pay for that or measuring the impact. Right? We know that, when we're suggesting something to our clients, that the tools can do that. But the flip side of that is, there's somebody on my team who he is most excited about what can we do with Braze that nobody else is doing? Let's get beyond the obvious functionality and let's take those features and let's reimagine them in ways that nobody else has done that. Like he feels like most people are only scratching the surface.   [0:12:10] P.J. Bruno: Mm-hmm (affirmative).   [0:12:11] Dave Goldstein: Yeah. Yeah.   [0:12:12] Rebecca Nackson: So, it's actually that really pragmatic approach to understanding the tool very well that counterintuitively allows us to be super creative.   [0:12:21] Dave Goldstein: Yeah.   [0:12:22] P.J. Bruno: Mm-hmm (affirmative).   [0:12:22] Dave Goldstein: And there's like a fine line that you need to walk when you do that as well.   [0:12:26] Rebecca Nackson: Yeah.   [0:12:27] Dave Goldstein: It makes me think of a Tom Fishburne, Marketoonist.   [0:12:31] Rebecca Nackson: Yeah.   [0:12:31] Dave Goldstein: He and I were cracking up yesterday. We were talking about this cartoon that popped up in my LinkedIn newsfeed where it was two panes. And, in one pane, it was an executive sitting behind a desk with like two subordinates. And he was like, we need to do something groundbreaking, game-changing that nobody has ever done before. And then, in the next pane, it was the two subordinates presenting to him and he's like, this seems kind of risky. Tell me some other brands that have done this.   [0:12:57] Rebecca Nackson: Oh my god. Oh, that's so brilliant. Well, we were talking about alliteration, but now the pun of like the fact that you're talking about panes. But the reason... Talk about pain, P-A-I-N, I think that... I was just talking about that presentation because another reason that I love consulting on what we do is that we do sort of bill ourselves as being part therapist as well.   [0:13:24] Dave Goldstein: I love it.   [0:13:26] P.J. Bruno: It's so good.   [0:13:26] Rebecca Nackson: And, I mean, that's that moment in that room yesterday, right? Where we're all like leaning in and we're watching these panels. And then, we have this moment of just sharing something. And I think that I felt very isolated a lot as the marketer. And so many times in our meetings, our client's eyes will light up at these different things that we're saying and they'll start laughing like, that sounds like us. You know? And they've really been presenting these ideas and they've had that moment of people pushing back. And everybody from every department is doing the very best that they can. Right? But we all have those moments where we feel like we're fighting this fight and everybody is just trying to tell us to stay in our lane. And sometimes, if nothing else, it's so important for another marketer to hear, I've been there.   [0:14:14] P.J. Bruno: The whole idea of the therapist, it just lends itself so much to customer satisfaction, customer experience.   [0:14:21] Rebecca Nackson: Yeah.   [0:14:22] P.J. Bruno: And we just had Andy Carvel in here talking about that.   [0:14:24] Rebecca Nackson: He's a hero of mine, by the way.   [0:14:26] P.J. Bruno: Right?   [0:14:26] Rebecca Nackson: Yeah.   [0:14:27] P.J. Bruno: You are fan girling.   [0:14:27] Rebecca Nackson: I am fan girling.   [0:14:28] P.J. Bruno: But he's over there looking through the pane being like, oh my God, is that Rebecca Nackson? Oh my god. But he was talking about like making sure you come to that conversation, and make sure it's bespoke, and make sure you're not trying to just re-kit their stack with things you're familiar with.   [0:14:42] Rebecca Nackson: Yeah.   [0:14:43] P.J. Bruno: Listen.   [0:14:43] Rebecca Nackson: That was the thing that hit me over the head when I started consulting. I'm going to come in and I'm going to have this right way. And I'm going to know the to suggest. And I'm going to know the right way to suggest them. And the human aspect of this, of consulting, but it's what all of us are doing, right? The human aspect of what we're doing with marketing, that thing of saying, hey, person out there, I have a service that I think is going to make your life better, and you're trying to connect with the audience, that's in what all of us are doing. And being able to say to somebody else, I hear you. I understand what keeps you up at night. I understand the fight that you're fighting in the office. Maybe I understand the fight that you're fighting outside of the office. I'm here to make it just a little bit easier for you. And you guys are doing that when you're reaching out to your clients, right? The thing that I sometimes also say to our clients is like, give the salespeople a break sometimes too. Because they're kind of knocking on your door saying, hey, hardworking person out there. I have a tool that I think might make your life a little-   [0:15:45] P.J. Bruno: Yeah. Yeah. Yeah.   [0:15:46] Rebecca Nackson: And we're all like moving those emails like into our spam folder. Right?   [0:15:51] P.J. Bruno: Right.   [0:15:51] Rebecca Nackson: But intelligently leverage those sales people, help them do your job. Help them make the case, right?   [0:15:58] P.J. Bruno: Totally. Don't just create weird friction because you're like, oh, your goals aren't my goals.   [0:16:02] Rebecca Nackson: Right.   [0:16:02] Dave Goldstein: Yeah.   [0:16:03] P.J. Bruno: Like arm them with the tool.   [0:16:04] Dave Goldstein: We're in this together.   [0:16:05] Rebecca Nackson: Right. But so, really being able to connect and really being able to come in and say to somebody, I hear you. And, exactly like you're referencing Andy's comment about, if you just come in the door and you say, I have a bunch of tools... Like I was in a pitch or a conversation where somebody said, I feel like everybody comes in and they tell me the tools that they have and they haven't even listened to my use cases first. And to be able to say, yeah, I understand. I've been in those conversations too. Right? It's always a reminder.   [0:16:36] P.J. Bruno: It seems like common sense too.   [0:16:37] Rebecca Nackson: I know.   [0:16:37] P.J. Bruno: But it really is... Apparently not.   [0:16:40] Rebecca Nackson: I know.   [0:16:40] Dave Goldstein: Is notabletherapy.com available? Someone should go on GoDaddy right now.   [0:16:46] Rebecca Nackson: I think I hear a pivot coming up right now.   [0:16:49] P.J. Bruno: That's an idea for some video content.   [0:16:50] Rebecca Nackson: Oh.   [0:16:51] P.J. Bruno: Oh.   [0:16:52] Dave Goldstein: Oh. Look at that. Magic is happening in the booth right now.   [0:16:57] Rebecca Nackson: Oh my god.   [0:16:57] P.J. Bruno: There you go. Let's take it offline. All right. So, anything that you're really excited about, Rebecca? We only got a few moments left, so just love to hear from you. What's big on the agenda for Notable? Big projects you're excited about, initiatives, partnerships, what are you personally stoked about?   [0:17:14] Rebecca Nackson: This is the part where my team is like already mouthing the words of what I'm going to say. But we are doing a lot at Notable with predictive analytics. We sort of like work with our clients on utilizing Braze really intelligently. And then, we're helping them measure the results of that. And we're saying, not only is A winning over B or B winning over A, but are you doing more than if you weren't doing anything at all? Now we're closing that loop and starting at the beginning of like, who are the audience segments you should even be messaging? And, if you were paying attention to the Cambridge Analytica stories, you know that there's positive and negative implications for this. But what I found really interesting in that documentary was this idea of marketing is not just about the right message, but also figuring out who are the people that you can even influence in the first place. And so, getting really intelligent about who are those Dave Goldsteins out there that, if you just show them that ad one more time for the sneakers, right? And the thing I love about that is, it was in the back of your mind, but you have a million things going on.   [0:18:16] Dave Goldstein: Yeah.   [0:18:16] Rebecca Nackson: And you maybe you forgot even for a minute.   [0:18:19] Dave Goldstein: Yeah.   [0:18:19] Rebecca Nackson: And so, you saw that ad and you were like-   [0:18:20] Dave Goldstein: Oh, I definitely forgot for a minute.   [0:18:21] Rebecca Nackson: For a minute. And there they were, right?   [0:18:23] P.J. Bruno: Almost ordered them again.   [0:18:24] Dave Goldstein: Almost.   [0:18:27] Rebecca Nackson: And then, on the other hand, those people that were already going to go out and buy them, don't show them. So, sometimes I'm telling people, it's just as much about who you should be messaging and who you shouldn't be. Right? And so, we love the science application that's now coming to the beginning of that. And then, that cycle. Then you measure its impacts and start all over again. So, that's going to be big in 2020 for us.   [0:18:51] Dave Goldstein: Wow.   [0:18:51] P.J. Bruno: Predictive.   [0:18:51] Dave Goldstein: Wow. I mean, clearly you are the consummate professional.   [0:18:55] Rebecca Nackson: Thanks.   [0:18:55] Dave Goldstein: You are an unbelievable expert in the space.   [0:18:58] Rebecca Nackson: Oh.   [0:18:58] Dave Goldstein: You know growth inside and out.   [0:18:59] Rebecca Nackson: You say that to everyone in this space.   [0:19:01] Dave Goldstein: I don't. I don't. But what I will say, your key differentiator, Notable Therapy. I'll tell you, I've walked a mile in those shoes, right?   [0:19:10] Rebecca Nackson: Yeah.   [0:19:10] Dave Goldstein: Like that is so-   [0:19:11] P.J. Bruno: Those glittery pumps.   [0:19:11] Dave Goldstein: Those glittery pumps.   [0:19:11] Rebecca Nackson: Mine aren't nearly as great as Dave's, but I have walked in those shoes.   [0:19:18] Dave Goldstein: It's an incredible thing to be able to relate to people on the... Humanity in action. Right?   [0:19:23] P.J. Bruno: There we go.   [0:19:23] Dave Goldstein: On the human level. Right? Right? In a natural, considerate way. Yeah.   [0:19:26] Rebecca Nackson: Yeah.   [0:19:26] Dave Goldstein: And you guys are incredible. And thank you so much for all your contributions to the community, everything you continue to do. And I'm so excited to see all the levels up that Notable is going to take this entire industry. It's amazing to watch you guys work.   [0:19:41] Rebecca Nackson: Thanks.   [0:19:42] P.J. Bruno: Seriously.   [0:19:42] Rebecca Nackson: We talked about LTR last year. We talked about MAU last year. Here's to what's going to be at LTR next year.   [0:19:49] Dave Goldstein: LTR 2020.   [0:19:50] P.J. Bruno: Can you imagine? No spoilers, but... Anyways, Rebecca Nackson, CEO, founder of Notable Growth. Thanks so much for being here. Anybody out there, please, if you're thinking marketing strategy, look into Notable Growth. Rebecca has been around the block. She's been a client time and time again. She will align. She will find the best tool and the best strategy for you. So, Rebecca, thanks again.   [0:20:12] Rebecca Nackson: Thanks for that.   [0:20:13] P.J. Bruno: Of course.   [0:20:14] Dave Goldstein: That said it all, Rebecca.   [0:20:16] P.J. Bruno: Dave, the golden boy, Goldstein. I love you man.   [0:20:20] Dave Goldstein: Love you too, brother.   [0:20:20] P.J. Bruno: Thanks for being in here. And thank you guys for joining us. You take care. [0:20:24]

During this 175th episode of “Marketing Today,” host Alan Hart interviews Wiemer Snijders, author, editor, and curator of the book "Eat Your Greens: Fact-Based Thinking to Improve Your Brand's Health." With an emphasis on a scientific-based, self-learning, Snijders brought together a collection of incredible people to share a variety of perspectives on topics around branding and marketing. Today on the show, Snijders focuses on the creation of the book, what it took to pull it together, and the insights from so many innovative thinkers, especially those that base their findings on scientific facts. Snijders explains the structure of the "Eat Your Greens" and why he wanted to structure it in an easily digestible way. He wanted to provide a means for people to quickly pick up the book, read some short, topic-based articles, and challenge them to dive into those topics further.  It's very much like "looking at a selection of painters from a certain period or style, and indulge on that, and exit a richer person." Snijders describes the setup to the book and the broad "briefing" for the book. He told people, "you can write about anything; you just have to back it up with facts."  The first chapter was designed to focus on the fundamental ways we make choices as consumers. How do you approach the reality that "about 40% of your customers are going to only buy once, in five years?"  How does that shape what we do in marketing?   Snijders shares about the importance of focusing on evaluating/growing that group of people.  "How do you actually measure effective advertising?  Snijders shares incredible insights on how to use the limited amount of time we have to share our messages. Highlights from this week’s “Marketing Today”: What was the reasoning behind building a compilation book? (01:48) How did Wiemer find and pick those that would appear in the book (04:24) An interesting answer to whether Wiemer has a favorite chapter. (06:31) Whom do we need to hear from next? (07:05) The 1st Chapter and "set up" for the book (08:25) The fundamental and well-established things in customer choice. (08:55) The "banana" visual of distribution. (13:41) Focusing on "Value-based" marketing (18:21) Why Wiemer focuses on "purpose" and "unique selling propositions." (22:54) Why the "Essence of Branding" is so vital. (28:10) Exciting insights into consumer purchasing behaviors (30:02) What opportunities does Wiemer see for marketers today? (32:09) Digging into the idea of "Creative Publicity." (33:27) What defines and makes up Wiemers past? (35:47) What personally drives Wiemer? (38:27) Wiemer's advice to his younger self. (39:58) Who should we follow or take notice of? (40:50) What does the future of marketing look like? (43:44)   Resources Mentioned: Eat Your Greens book Authors previously on Marketing Today from “Eat Your Greens”: Mark Ritson, Byron Sharp, Richard Shotton, Bob Hoffman, Tom Goodwin, Tom Fishburne, and Mark Barden. Doc Searls Negative Binomial Distribution and Andrew Ehrenberg Charles Graham “Creative Publicity” Boyan Slat - Ocean Cleanup Max Roser – Our World In Data Support the show.

Are people laughing at your business? Maybe you want them to. Humor is not only a great selling tool, but a fantastic way to create internal cultural changes. But how do you get started? We spoke with Tom Fishburne, Marketoonist, keynote speaker, and author of Your Ad Ignored Here. In this episode you'll learn: The Power of Laughing at Ourselves The Trojan Mouse Humor's Best Target: Yourself The Four-Step Humor Process If you want to learn how to create humor in your business and in your marketing, this is the episode for you.

In this episode we talk to Tom Fishburne, Founder of Marketoonist, keynote speaker, and author of Your Ad Ignored Here. Tom shares 4 specific ways humor can be a catalyst to your B2B marketing efforts: Develop more empathy for your prospective customers Better understand your target market Create serialized content that your audience actually looks forward to Internal cultural impacts -- helping you talk about tough topics, creating an environment for better change management Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well

Episode Title: Customer Engagement: The Marketoonist Talks Martech In today’s episode, marketer-turned-marketoonist Tom Fishburne tells us why pain points are shorthand for empathy, and how he helps bring perspective to marketers by finding humor in these pain points. Here are the key takeaways from the discussion: Marketers need to get out of their ‘ivory towers’ and spend time with their customers in real environments- over the phone or in person. Quantitative data is great, but qualitative insight will only come from real conversations in live environments In fact, listen to not just your customers, but also sales and other functions- all of whom impact the CX. Customers only see the end interaction- they don’t care about silos in the marketing or overall organization. Telling the marketing story internally or externally: while the delivery should come down to your personal style, in essence it is about making a conscious effort to get everyone – all stakeholders irrespective of tile or function - to understand and come on board to deliver the ultimate CX as a team. There are 2 areas where marketers tend to overcomplicate things Strategy technology How can we describe our marketing strategy or technology in a way that can be understood by absolutely anybody? The extra seasoning that makes some marketers more successful than others is that everyone in the organization should think of themselves as an integral part of the CX being delivered There is a false dichotomy between digital and non-digital marketing but in fact people tasked with CX - people with CX in their titles – need to find opportunities to deliver delightful experiences throughout the organization and not just in marketing workflows. A lot of thing that happen in the organization can be used as effective levers for marketing and brand building but spotting them needs a holistic outlook and approach. What are some of the indicators of culture in an organizations? How comfortable do people feel sharing opinions proactively? How openly can they have conversations about the elephant in the room? How well do they build the brand from the inside out? Too much personalization is dystopian. David and Tom agree that there is absolutely no confusion in the customers mind about what personalization is actually useful – it’s the marketers who need to figure it out and use the data and technology purposefully to act on the insight. Marketers need to figure out how to use the incredible power of martech tools without seeming exploitative. Segment 2: Report of the week from CommerceNext 1. The report highlights the top 5 barriers to achieving marketing goals in 2018 / 2019. Marketing integration of tools Acting quickly enough on marketing initiatives Getting a full unified view of the customers Organizational structure misalignment Finding and keeping the best marketing talent These barriers are a great opportunity for martech vendors 1. Integrating technology components with a more concentrated effort than just offering ‘integration through APIs’ – it’s about truly helping marketers do more within the ecosystem 2. Helping marketers know the technology better and use it optimally to act faster on marketing initiatives Segment 3: News of the week: Apple enters Facebook territory In light of Apples’ recent announcements at their developer conference, we find that the lines between bigtech are blurring- they all have different value propositions at the front end but in fact at the backed the lines seem to be blurring between whether big tech like Google, LinkedIn, Facebook, Amazon, and now Apple, are actually software companies, ecommerce companies, social platforms, marketing automation solutions or a data-driven marketing and advertising companies…what re they really wanting to be?

Another insightful cartoon by Tom Fishburne and how CMOs can shoot for success.

The MarTech Alliance chats to Tom Fishburne about his new book, Your Ad Ignored Here.

Conversation with Tom Fishburne, the Founder and CEO of the Marketoonist, Author of "Your Ad Ignored Here," and a subject matter expert at using humor in content marketing

Find out the value content marketing holds for humanizing a brand with the extraordinarily talented Tom Fishburne, creator of the Marketoonist! We bring to light why the audience should be the hero in storytelling, how empathy in content marketing is super effective, that creativity and content marketing requires true dedication, and as always smash myths to bits! Takeaways Replace a viral approach with a continuity mindset for content marketing Connecting with the audience is a privilege; provide something useful! Approach content marketing with empathy; show you understand your audiences' pain points Establish a system for the creative process & set aside time for it Commit to creating an ongoing relationship with the audience; that investment is worth far more than one viral piece of content Avoid one size fits all content marketing; target different audiences & experiment! Links Twitter: @tomfishburne Email sign-up: https://marketoonist.com/subscribe Marketoonist: https://marketoonist.com/ Your Ad Ignored Here: https://marketoonist.com/book

In this week’s episode of “Marketing Today,” Alan talks with Tom Fishburne, the founder of Marketoonist, a content marketing agency that employs cartoons to make its point, and the author of “Your Ad Ignored Here.” His work reaches several hundred thousand marketers every week, and Seth Godin calls him the David Ogilvy of cartooning. In discussing his work, Fishburne says, “It’s fun for me, as someone who comes from both marketing and cartooning, to think about how cartoons can help solve marketing challenges.” He goes on to add, “Cartoons can ultimately bring empathy to a topic that can otherwise be very technical. Use humor as a bit of a Trojan horse — you get people laughing at certain behaviors or pain points — and it opens up a window to then deliver a deeper message.” Highlights from this week’s “Marketing Today” podcast include: Fishburne’s decision to move to Prague on a whim cured his aversion to risk and changed his life. (1:36) Fishburne describes his creative process. (3:31) Fishburne reveals the impetus behind his new book, “Your Ad Ignored Here” (6:42) The Jolly Green Giant and the disappearance of the captive audience. (8:27) The Shiny New Thing Syndrome — aka The Squirrel Phenomenon. (11:45) Fishburne finds humor in the friction of adapting. (19:22) The cartoon approach to content marketing. (23:34) Executive hoodies, anyone? Fishburne discusses his admiration for Betabrand (31:54) The future of marketing makes Fishburne think of “Minority Report.” (34:48) Support the show.

For the last 15 years, Tom Fishburne has been poking fun at the marketing industry and for the first time he has compiled over 200 of his favorite comics and put them into a book. "Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" has captured so many of our industries biggest moments and brought a little humor to the situation. We talk to Tom in this episode about his background in marketing and why he started to draw cartoons about the marketing industry instead of a wider audience. CONTEST If you want to win a free copy of Tom's new book, we are giving away a free book to the person who gives us the best caption for this comic panel To enter the contest, visit to submit your caption and be entered to win!

Welcome to episode #591 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #591 - Host: Mitch Joel. There's this incredible feeling that you get from Tom Fishburne's comics about the marketing industry. Of course, they're funny. With that, they can be very biting (almost to the point of feeling that he's been using Alexa's technology to listen in on some of your meetings), and that is coupled with this opposing sense of care, empathy and love for the business. Hard and soft... at the same time. For years, he has been taking shots at just how much technology has impacted brands and consumers. With that, he doesn't just do it from his pencil. He's been a marketing professional for a long time (from large CPGs like General Mills and Nestle to Method and beyond). Now, he's more commonly known as the Marketoonist (and if you're in business, you do not want to miss his weekly hit), but he also runs a small agency providing business cartooning for clients. Most recently, Tom published his first book, Your Ad Ignored Here (which is a compilation of his work). It's an amazing anthology and you can, literally, see which technologies were happening at any given moment in time and just how much consumers (probably) have not changed (hint: hit them with ads as much as you like, they're just not that into you). Enjoy the conversation... Running time: 56:03. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Tom Fishburne. Your Ad Ignored Here. Marketoonist. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #591 - Host: Mitch Joel. Tags: advertising advertising podcast alexa amazon amazon alexa apple music audio audio branding blog blogging brand branding business business blog business book business podcast business thinker comic david usher digital marketing digital marketing agency digital marketing blog digital media facebook general mills google innovation itunes j walter thompson jwt leadership leadership podcast management management podcast marketing marketing blog marketing industry marketing podcast marketing professional marketing strategist marketing thought leader marketoonist media method mirum mirum agency mirum agency blog mirum blog mirum podcast nestle social media sonic branding spotify streaming technology tom fishburne twitter wpp your ad ignored here

One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST: On the new episode of The Marketing Companion, Tom Webster and I had the great fun and pleasure of interviewing Tom about humor in marketing including ... The "slow revelation" that made him realize humor could be a key part of his marketing future The connection between "story" and humor in corporate communications The process companies go through to add humor to their marketing communications Why the best humor starts with pain points What happens when you get it wrong How you consider humor, cultural references, and the international audience Tom discusses his new book Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings And Webster and I challenge each other to a joke-off. I won. You won't want to miss this interesting (and funny!) episode about humor in marketing ...  Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. 88% of Consumers check online before making a purchasing decision. Brand24 gives you instant updates about what your customers are saying about you. Now you can give them timely responses and give your customers peace of mind. With Media monitoring you can search the web for key topics, trends, or discussions. Brand24 enables you to reach customers, so you can react and engage quickly to real-time comments made about your brand. Imagine having all your channels in one place – that’s Brand24. Plus, with Apple and Android apps, you can track customers, trends, and insights on the go. At Brand24.com/companion you’ll receive THREE MONTHS FREE, just for our podcast fans! The results don’t lie: Typeform has a 57% completion rate on surveys, against the industry average of 20% (according to Survey Gizmo). The difference? Typeform’s one-question-at-a-time interface creates a memorable user experience. Use images, animated GIFs, and even video to express yourself more fully. And Typeform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. Remember: What you ask matters. How you ask is everything. Try this extraordinary application today and go to Typeform.com/companion for a special 30 percent off discount for our podcast fans!  SoloSegment’s Site Search Inspector illuminates a huge blind spot for marketing teams and helps them unlock the revenue trapped there. If you’re like 85% of companies, you have no idea what’s going on in your site’s search engine. You either don’t have measurements or you ignore what you have. Up to 30% of your visitors search and they could be your best customers. Site Search Inspector targets the site search customer experience with a set of proprietary measures designed to improve success. They’re so convinced you’re going to improve your success rates, they’ve tripled the free trial period to 45-days and they’re offering 10% off an annual subscription. You can find this special offer on solosegment.com/companion

"Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" by Tom Fishburne   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/ad-ignored-here-tom-fishburne

Tom Fishburne, Founder and CEO of the Marketoonist, joins the Social Pros Podcast to discuss why niche cartoons have the greatest impact with your audience and how the best creativity is born from repetition. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How time and repetition, not urgency or inspiration, leads to creativity Why incorporating new marketing technology and social platforms doesn't mean just plugging it in to what you're already doing How Shiny New Thing Syndrome leads to a crippling of the creative process and subsequent marketing strategy Why the rise of technology means a whole new generation of a free audience How to find the V1 marker of launching a new career Resources Tom Fishburne on Twitter: @tomfishburne Marketoonist on Facebook and Twitter Your Ad Ignored Here Social Network Adoption 7 Deadly Sins of Innovation xkcd The DO Lectures Marketing Week Live 2017 Guests Achieve Artistic Guinness World Records Title Oreo's 'Daily Twist' Campaign Puts Cookie in Conversation Visit SocialPros.com for more insights from your favorite social media marketers.

Founder of Marketoonist and Author of "Your Ad Ignored Here" joins the Podcast live from the LinkedIn Lab at Festival of Marketing in London to discuss cartoons, content, and his brand new book.

He thought that there was no way to make a living doing the thing he loved most of all. Seven years later - he’s proving them all wrong! “There's the old Joseph Campbell saying of follow your bliss. But the other part of that I've found is to market your bliss... figuring out on an entrepreneurial sense how to connect your work with other people you will value that work.” In this episode we speak to Tom Fishburne, CEO at Marketoonist, about the power that internal and external pressures can have on taking the entrepreneurial leap of faith. Drawing on 20 years of marketing experience - and a lifetime of cartooning - Tom shares insight into the collision of marketing and illustration, and how he learned to be comfortable going against the norm. Xero Gravity #72 - don’t miss it!

I don’t know about you, but I remember a time every Sunday when I’d grab my grandparents’ newspaper and thumb through to the only thing I found interesting at that age – the comics. Peanuts, Family Circle, Garfield, and of course, Calvin and Hobbs, to name a few. But what happened? Cartooning has been on a steady decline! Today’s guest, , lays out the huge opportunity for cartoonists in marketing, while facing the challenge that cartoons have never been more undervalued than they are today. In a time where cartoonists are failing, Tom has found a common-sense formula that he’s built his cartooning agency on, and he calls it ‘marketooning.’   At 2:00 – Tom describes how he applies his unique twist that has made his agency so successful in a time when cartoons are on the decline. At 8:00 – Tom talks about the fate of some of today’s biggest cartoonists, and the incredible pressure of having to have a ‘real’ job while they spend all their spare time on their passion and art. At 12:00 – Tom describes how he took his own creative process for creating a cartoon and scaled it up to fit an agency. At 21:00 – It’s sometimes difficult to create a cartoon for a company when you don’t have expertise, so Tom talks about how he learns new areas. At 26:00 – Tom talks about his future in terms of his three reimaginations of the cartooning industry, and the most important of those he considers to be helping his clients connect with their audiences in a meaningful way.

“If you try to appeal to everyone, you are not going to appeal to anyone” ~ Tom Fishburne In this episode I interviewed Cartoonist/Marketer Tom Fishburne of Marketoonist.com on the theme Branding & Content Marketing with Cartoons. Tom started cartooning on the backs of business cases as a student at Harvard Business School. While in various marketing roles at General Mills, Nestle, Method and HotelTonight, Tom parodied the world of marketing in a weekly cartoon. His cartoons have grown by word of mouth to reach 100,000 business readers each week and have been featured by the Wall Street Journal, Fast Company, Forbes, and the New York Times. Tom soon realized that cartoons are a remarkable form of shareable media. He launched Marketoonist to help large and small businesses such as Google, GE, Kronos, Motista, Rocketfuel, reach their audiences with cartoons. Tom is a frequent keynote speaker on innnovation, marketing and creativity, using cartoons, case studies, and his marketing career to tell the story visually. The Huffington Post ranked his South-By-Southwest (SXSW) talk the third best of the conference out of 500. RESOURCES: Marketoonist.com Rebrand: The Ultimate Guide to Personal Branding Why Every Entrepreneur Must Write A Book REPUTATION  MANAGEMENT: 99 Ways to Build and Boost Your Brand Visibility Bernard Kelvin Clive books  

Steve G. Jones board certified  Clinical Hypnotherapist .He has been practicing hypnotherapy since the 1980s. He is the author of 22 books on Hypnotherapy. He is a member of the National Guild of Hypnotists, American Board of Hypnotherapy, president of the American Alliance of Hypnotists, on the board of directors of the Los Angeles chapter of the American Lung Association, and director of the California state registered Steve G. Jones School of Hypnotherapy Bonita Richter MBA, small business consultant and coach with 30+ years experience in the world of business.  She provides business consulting and coaching to up-and-coming entrepreneurs who run small to mid-sized companies to help them achieve building a profitable business that makes a meaningful difference in the world — and creates an income and legacy for themselves. She is a recognized expert in strategy, entrepreneurship, sales, and drivers of business performance George McLaird has been retired from Parish ministry for 14 years but, he is busy doing things he love such as: spending time with family and friends, writing, teaching, traveling, conducting ceremonies and staying as healthy as possible everyday. He is the author of the book I Heard Your Afraid of Dying Tom Fishburne a marketer and cartoonist and runs an agency called Marketoonist that puts the two together.  Tom starting drawing cartoons on the backs of Harvard Business School cases as a student there.  After a career in marketing at General Mills, Nestle, and Method, Tom made the leap five years ago to start a business and pursue cartooning as a business.  With Marketoonist, Tom taps the talents of fellow cartoonists from the New Yorker and nationally syndicated strips to help brands that need storytelling

Welcome to episode #468 of Six Pixels Of Separation - The Mirum Podcast. We live in a world with so much content and creativity, that it's hard to remember what's most interesting. Still, every week, I can't wait for that one email with a new cartoon from Tom Fishburne. Every week, he publishes a new Marketoon (as he calls them). They're clever, funny and head-smacking true. With that, the former CPG and Method marketing professional, turned cartoon professional and has built not only a loyaly following, but a thriving agency creating business and marketing-related cartoons for brands. His agency is called, Marketoonist, and Tom is just one of those kind, honest and sincere people that you want to be around. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #468 - Host: Mitch Joel. Running time: 49:00. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Tom Fishburne Marketoonist. Marketoon. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #468 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing facebook innovation podcast j walter thompson jwt management podcast marketing podcast marketoon marketoonist method mirum mirum agency mirum podcast tom fishburne twitter wpp

In this week's session of The Smart Agency Master Class, I sit down with Tom Fishburne to talk about how you can spice up those boring newsletters you're sending out, and how you can invest in your audience to get better email open rates.     Tom is Founder and CEO of Marketoon Studios, a content marketing studio that helps businesses reach their audiences with cartoons. He started cartooning at Harvard Business School, and was putting out a weekly cartoon about marketing for several years before finally building it into a business model. For Tom, it was all about connecting his passion with his business. Cartooning is a great tool to increase engagement. Cartoons have been described as the best involvement tool out there. Plus, you can fit a lot of information in a small space. Best of all, you don't even have to be a good cartoonist to draw one. In fact, one of the most successful web comics out there is XKCD, which is done entirely in stick figures, but has over a million unique visitors to the site every day. And cartooning has given Tom a 50%  increase in email open rates on his email blasts, but more on that in a bit. What you shouldn't do with your boring agency newsletter. People tend to automatically think, “I want to make something that will go viral.” You should most definitely avoid this approach. Tom says it's all about continuity. Make a commitment to producing weekly, and stick to putting out quality content every single week. Don't worry about whether or not it goes viral, just worry about whether or not your audience will find value in it. The more valuable it is to them, the more they'll share it, and the more the audience will grow. Remember, you're making an investment in the audience. Don't feel rushed to make a sale. People hate that, and you'll end up turning them off. It's not about people who are ready to buy now, those people will probably find you anyway. What you're trying to do is invest in people who will want to buy from you in the future. Gain them as fans, and they'll come to you when the time is right. And yes, it does need to be weekly. Monthly is just too sparse. Sure, weekly is a lot of work, but it'll pay off in spades over time. Just make sure you're putting out thoughtful content that the audience wants. How to get your email open rates to 50%. It's true, Tom has a fifty percent open rate. His email list of 20,000 is read by about 100,000 people a week through social shares. And he doesn't do any outbound marketing! Take a moment to collect your jaw from off the floor. Most agencies have an open rate of 12-15%, maybe 20% (if you're really lucky). How does one get to this magical 50%? It's all about interesting, relevant content. Tom has an audience that wants to be there, and they expect his email every Monday morning. They look forward to it, which has a lot to do with the fact that he doesn't stuff it full with sales pitches and useless facts about his agency. The cartoon is relevant to his audience and he uses it to start a conversation. Seriously, no one cares about your new VP of Operations. Don't put that kind of stuff in your email blasts. It needs to include things that the audience wants to see. No thought-provoking conversation is going to spring up around the newest award your agency won. Would you like me to help you with your biggest challenge? I've set aside some time to talk to you, personally. During that time, I'll evaluate your business and work with you collaboratively to create an immediately actionable plan to increase your sales and profits. Click here to get my help Keep Improving Your Business Now that you know how to increase and improve your email open rates, take a look at the bigger picture of your agency. Are there other challenges you are facing in your agency? From my experience, I have covered topics from how to handle a recession or how to increase your profits without losing customers for your agency. Or maybe you want to know the four phases of growth within your agency and want extra help in taking your agency to the next level and selling your agency for a larger profit. I have all the information you need to help you through it. You can learn more about my life and my experience as well as lots of tips, tricks, and insights by reading our blogs that cover a wide variety of topics. If videos are more your thing, don't worry, I've got you covered! You can check out more from my Ask Swenk series and more of my videos on my YouTube channel. There you will find advice from me and other agency experts.

[Legacy post: Small Business Talent] Tom Fishburne has a unique entrepreneurial backstory. It started in 2000 when he was a student at Harvard Business School. While earning his MBA, he was also learning how to draw cartoons by doodling on the backs of business cases, publishing them in the school paper, and posting his work […] The post Tom Fishburne on His Journey From Corporate Marketing VP to Marketing His Passion appeared first on Smart Solo Business.