Podcasts about social selling techniques

Today, we're visiting Old Blighty again to chat with Mr. Timothy Hughes, our social guru extraordinaire. Tim resides in London and is co-founder and CEO of the global social selling company DLA Ignite. In 2021, LinkedIn listed him as one of the top eight sales experts to follow globally, and Analytica ranked him as one of the most influential people in social selling.  His book of the same name, Social Selling Techniques to Influence Buyers and Changemakers is what we spend a large portion of our time discussing. From defining changemakers through to providing key tips and suggestions on what you can be doing to ensure that your social community is being served with quality resources that bring value and thereafter the potential to engage with new business. And as Tim says, do you want to be part of the noise or want to be heard? Here's an extract from a recent post by Tim. What's changed in 2024 from 1980? It would seem very little, but buyers now expect to live in a zero interruption world. And we still hate being sold to. In fact, buyers have become skilled at hiding away from suppliers. Data shows that buyers hide away from the suppliers until there's 75% of the way through the buying process. That statement alone team is reason enough for you to join us through this conversation. Visit our website to access and download the full transcript, the guest links, and episode notes - Coaching 4 Companies

Send us a textWhat if you could revolutionize your sales tactics and make your LinkedIn profile as captivating as a magical Quidditch match? Join us for an illuminating conversation with social selling expert Timothy Tim Hughes, author of "Social Selling: Techniques to Influence Buyers and Changemakers." Tim shares his whimsical yet effective strategies for making business profiles stand out, the importance of authentic social engagement, and how injecting humanity into business interactions can create meaningful connections. We also explore the mutual connections that have shaped our journey, from the Influence Radio Network to the inspirational Donna Koundé.Tim opens up about his personal stories and the significant life events that have shaped his career and philosophy. Discover how the song “London Calling” by The Clash inspired his move to London, and learn about his forays into the IT industry, which began with a critical interview at STC (now Fujitsu). You'll hear about his love for cycling and running, and how these activities provide him with both physical and metaphorical movement that fuels his success. This episode also examines the outdated nature of traditional marketing techniques, the shift in communication preferences, and the timeless value of Tim's cherished vinyl record collection.In the closing chapters, we uncover the profound impact that acts of kindness can have, inspired by Tim's late father's legacy of unsung heroism. From co-founding DLA Ignite to his mission of leveraging social media for positive change, Tim's journey is a testament to the power of helping others and staying true to one's purpose. We also highlight the unique format of the Good Listening To Show and Tim's heartfelt praise for the meaningful conversations it fosters. Tune in for an episode filled with insights, personal anecdotes, and heartfelt stories that will inspire and motivate you to rethink the way you approach social selling and human connection.Tune in next week for more stories of 'Distinction & Genius' from The Good Listening To Show 'Clearing'. If you would like to be my Guest too then you can find out HOW via the different 'series strands' at 'The Good Listening To Show' website. Show Website: https://www.thegoodlisteningtoshow.com You can email me about the Show: chris@secondcurve.uk Twitter thatchrisgrimes LinkedIn https://www.linkedin.com/in/chris-grimes-actor-broadcaster-facilitator-coach/ FaceBook Group: https://www.facebook.com/groups/842056403204860 Don't forget to SUBSCRIBE & REVIEW wherever you get your Podcasts :) Thanks for listening!

Our guest today is Tim Hughes, Co-Founder, and CEO of DLA Ignite. Tim helps organizations of all sizes figure out ways to create relationships and conversations that lead to sales.  Tim is universally recognized as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence. He is also the co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. He has recently launched a second edition of “Social Selling - Techniques to Influence Buyers and Change Makers” which has been fully updated.  After listening to today's episode, check out the second edition of Tim's book, “Social Selling - Techniques to Influence Buyers and Change Makers”.   

www.CPOPLAYBOOK.comEpisode TranscriptAboutTim Hughes, a pioneer in social selling, emphasizes the importance of leveraging social media for sales teams. He stresses the need for a buyer-centric approach on platforms like LinkedIn, where engaging content and genuine interactions are key.Hughes advises salespeople to invest time in building their online presence and network, offering practical strategies for creating compelling content and initiating meaningful conversations. By focusing on personal branding and providing valuable insights, sales professionals can effectively connect with potential clients and drive business growth.*Tim HughesTim Hughes is universally recognised as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers - 2nd edition” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”. He has recently launched a second edition of “social selling - techniques to influence buyers and change makers” which has been fully updated. All three books were published by Kogan Page.*All media inquiries: media@cpoplaybook.com

Tim Hughes is universally recognized as the world's leading pioneer and innovator of Social Selling.  He is currently ranked Number 1 by Onalytica as the world's most influential social selling person. In 2021, LinkedIn said he was one of the top 8 sales experts globally to follow. Brand 24 recently announced he was the 16th most influential person in marketing globally, based on measured social media influence. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers - 2nd Edition” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”.  He has recently launched a second edition of “social selling - techniques to Influence Buyers and Change Makers” which has been fully updated—all three books published by Kogan Page. Company Website: DLAIgnite.com Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes YouTube: http://www.youtube.com/c/TimothyHughes1  Facebook: https://www.facebook.com/TimHughesSocialSelling/ Instagram: https://www.instagram.com/tim_hughes1/ Clubhouse: @timothy_hughes  Tik Tok https://www.tiktok.com/@timothy_hughes Don't forget to register for my final FREE LinkedIn Workshop of the year here: https://networkacademy.kartra.com/page/linkedincontentthatsells

In a world of interruption-based sales techniques, one man dared to defy the norm and discover the true power of social selling. Timothy Hughes, a seasoned sales professional, embarked on a journey that would forever change the way direct sales professionals approach their craft. His story is one of determination, passion, and an unexpected twist that nobody saw coming. Brace yourself for a tale of transformation and revelation that will leave you eager to uncover the secrets behind Timothy's groundbreaking social selling strategies.About Timothy Hughes:Tim Hughes is universally recognized as the world's leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, LinkedIn said he was one of the top 8 sales experts globally to follow, and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”. He has recently launched a second edition of “Social Selling - Techniques to Influence Buyers and Change Makers” which has been fully updated. All three books were published by Kogan Page.In this episode, Jennie and Timothy discuss:Personalized Connection Requests in Social SellingBeing intentional with your connection requests, highlighting mutual interests or the value you offer, is key to creating genuine relationships and significantly increases the likelihood of obtaining a positive response. Leveraging Social Media for SalesSocial media yields a powerful platform, allowing sales professionals to enhance visibility and credibility, without interrupting or hard-selling. Discovering Social Selling StrategiesTimothy Hughes employs a unique approach that involves treating social media as a platform to inspire conversations and offer valuable content, rather than just a vessel for promoting products or services. In this episode, you will be able to:Build strong relationships and establish trust with your prospects through strategic social selling strategies.Leverage the power of social media to enhance your direct sales, network marketing, and MLM business and drive more sales.Personalized connection requests are crucial for successful social selling - discover why and how to master this art.Create valuable and insightful content that will captivate your audience and help you achieve effective social selling.Learn how to leverage the information obtained through social selling to make meaningful connections and close more deals."In a digital world where everyone is online, being invisible is not an option. Posting on social media daily allows you to be seen, heard, and invited in by potential clients.” – Timothy HughesCONNECT WITH TIMOTHY:Company Website: https://dlaignite.com/Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/Twitter: https://twitter.com/Timothy_HughesYouTube: http://www.youtube.com/c/TimothyHughes1Facebook: https://www.facebook.com/TimHughesSocialSelling/Instagram: https://www.instagram.com/tim_hughes1/Clubhouse: @timothy_hughesTik Tok https://www.tiktok.com/@timothy_hughesFacebook Business Page: https://www.facebook.com/dlaignite/Instagram Business Handle: https://www.instagram.com/dlaignite/CONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email:  jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMastery Show Notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

What exactly is social selling and how does it differ from traditional cold outreach? How can we best leverage our presence and influence on social media to build influence, make connections, grow relationships and trust? In this episode of One Vision, Theo chats with Tim Hughes, social selling innovator and pioneer, and author of “Social Selling: Techniques to Influence Buyers and Changemakers”, on the art of social selling. Hint: It's about building community and relationships. Don't spam!

What exactly is social selling and how does it differ from traditional cold outreach? How can we best leverage our presence and influence on social media to build influence, make connections, grow relationships and trust? In this episode of One Vision, Theo chats with Tim Hughes, social selling innovator and pioneer, and author of “Social Selling: Techniques to Influence Buyers and Changemakers”, on the art of social selling. Hint: It's about building community and relationships. Don't spam! Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Centricity Podcast, our host Sean Doyle meets with Timothy Hughes to discuss the power of social selling. Hughes is the author of Social Selling: Techniques to Influence Buyers and Changemakers, and he creates regular content for his 32,000 LinkedIn followers. Listen in to hear how social selling can impact your organization and your sales team.  Social Selling Use your presence on social media to build relationships, start conversations, and create commercial interactions. Social selling is NOT predictable pitching! Many buyers are immune to pitching – to them, it's all spam. They are more likely to be interested in connecting and working with the right people. Tim's social selling methods are seeing a 9% response rate from prospects and a 33.6% rate of prospects moving on to the next steps.  Human Content Rather than just using social media to talk about how great your product is, connect with people by creating content that isn't “salesy”. This type of posting will start conversations and make you memorable.  It's not about gaming the algorithm of the platform of your choice, it's about learning to be social on whatever platform your prospect uses.  How to Get Started Create a buyer-centric profile. It's not about you, it's about your customer. Cultivate a wide and varied network.  Provide insightful content your client can't find anywhere else.  Resources Connect with Tim on LinkedIn Get your copy of Tim Hughes' book “Social Selling” on Amazon!

Selling is the primary motivator for a lot of people on social media. Some people do it really well, others are a little less polished. But it's safe to say that a lot of people aren't pros at social selling.   Timothy Hughes, on the other hand, is a social selling master who joins Social Pros to share his wisdom, advice, and thoughts on selling on social media today.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Timothy Hughes, CEO and Co-Founder of DLA ignite, plus the author of Social Selling: Techniques to Influence Buyers and Changemakers, joins Social Pros to talk about the art of social selling.   For Timothy, social selling is not a new or “future state.” If you're not already doing it, you're already behind. This is something Timothy addressed in his book – which he recently updated with tons more information about how social selling has moved on since.   In this episode, Timothy explains how the world has changed, why conversations are still king on social, how to avoid being outdated, and the best ways to talk to strangers online. We also hear his three top recommendations for those wanting to sell on social. If you're looking to improve your social selling skills, this is one you'll want to tune in for.   In This Episode:  5:09 – Why Timothy decided to revisit his book   7:16 – How starting DLA ignite contributed to the second edition  9:58 – How being ingrained in interruption marketing gives a false view of social selling  10:44 – Social media is for people to be social  12:00 - How to “sell” the idea of social selling to leadership  13:56 – Why cold calling falls behind social selling  16:32 – How the digital world has changed   18:07 – Why some people don't “get” social selling   21:09 – Timothy's definition of social selling   24:13 – How to actually connect with people over social media  25:44 – How you can start expanding your network online  31:28 – The three things Timothy recommends social pros do  33:12 – Why content is always king  37:07 – Timothy's advice for social pros   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Timothy on LinkedIn  DLA Ignite LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

Tim Hughes is the author of Social Selling: Techniques to Influence Buyers and Changemakers. Even though brands can have truly massive followings, it is the individuals within the companies who draw in clients. Tim discusses how sellers can leverage social media to generate leads and meetings by creating a buyer-centric profile, expanding digital territory, and creating content. He details how to present your LinkedIn profile to achieve this goal and how your digital territory is expanded through conversations. In terms of your content, post who you are and allow buyers to get to know you and what you stand for to create that connection. HIGHLIGHTS Social media should generate leads and meetings Crafting a buyer-centric profile on LinkedIn Create conversations to increase digital territory The content you post is a reflection of your values  QUOTES Tim: "We see social media as being able to give you two things. The first thing it should be giving you leads and meetings. The way that you go about your work on social media should be strategic. Everything you do, everything you post, everything, that comment that you write is to drive you to get leads or meetings." Tim: "If your people aren't empowered and aren't prepared to be able to get those sort of things, that's the sort of level of money that you're leaving on the table. And that's going to your competition." Tim: "All the research shows that people come to social media to be social and it's about striking at that conversation and, to grow your digital network, that's what you got to do, you've got to have conversations." Tim: "What you post is who you are, and what you need to be doing is that you need to be encouraging, you need to be insightful, you need to be interesting. Even better still, entertaining." Find out more about Tim and get his book in the links below: LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/ Amazon book link: https://www.amazon.com/Social-Selling-Techniques-Influence-Changemakers/dp/0749478012 Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Welcome to Episode 525 of the Yeukai Business Show. In this episode, Timothy Hughes, an expert in social selling, shares insights on how businesses can leverage social media to connect with modern buyers. The discussion covers the three key aspects of social selling - having a buyer-centric profile, building a wide and varied network, and creating valuable content.  So, if you want to know more about social selling, tune in now! In this episode, you'll discover: The Proprietary Social Selling MethodologyWhy Social Selling is EssentialThe Three important rules for a successful online profileSocial Selling Approach About Timothy Hughes Tim Hughes is universally recognised as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers - 2nd Edition” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”. He has recently launched a second edition of “social selling - techniques to influence buyers and Change-makers” which has been fully updated. All three books were published by Kogan Page More Information Learn more about social selling at https://dlaignite.com/ LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/ Facebook: https://www.facebook.com/TimHughesSocialSelling/ Twitter: https://twitter.com/Timothy_Hughes Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode on How to Expand Your Business, please share it with your friends by using the social media buttons you see at the bottom of the post. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Yeukai Business Show !" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Please leave a review right now Thanks for listening!

Join Kevin and Tim Hughes as we talk about the hot topic of social selling.Tim is universally recognised as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, LinkedIn said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers - 2nd edition” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. He has recently launched a second edition of “social selling - techniques to influence buyers and change makers” which has been fully updated. All three books published by Kogan Page.Connect with Tim: https://www.linkedin.com/in/timothyhughessocialselling/The podcast is brought to you by Sales Codehelping revenue leaders unlock value in B2B SaaS sales teamsWe welcome your views on our podcast and questions you might have for our podcast guests.Connect with the show host below:Kevin Thiele: https://www.linkedin.com/in/kevinthiele/

Tim Hughes is universally recognized as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.

In episode 181, I'm diving into social selling on LinkedIn with Tim Hughes the author of Social Selling: Techniques to Influence Buyers and Changemakers.

Buy my stuff. Buy my stuff now. Here's a selfie of me feeding a homeless person.Are you fed up with seeing this rubbish on LinkedIn. Folks call it social selling, but is it?This week you're in for a treat. I'm talking social selling with Tim Hughes the author of Social Selling: Techniques to Influence Buyers and Changemakers and the Co-Founder and CEO of DLA Ignite.He'll be sharing his expertise on what social selling is, how to cut through the noise, and how to build a successful social selling strategy. We'll also chat about the use of LinkedIn selfies and their impact on social selling.You can find Tim on LinkedIn and the DLA Ignite website. Also make sure you check out the latest edition of Social Selling: Techniques to Influence Buyers and Changemakers on Amazon.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

Social Selling: Techniques to Influence Buyers and Changemakers by Tim Hughes About the Book: Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage, and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online.  Featuring checklists, tips, and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area. Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry.  It will be accompanied by a new introductory chapter, and two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts.  Written by a thought leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors, and social media executives who want to embrace the power of social selling in their organizations. About the Author: Timothy Hughes is co-founder and CEO of the global social selling company DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn and has been ranked as one of the most influential people in social selling by Onalytica. He is also the co-author of Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing which was featured on episode 218 of The Marketing Book Podcast in 2019. And, interesting fact – his undergraduate degree was in electrical engineering! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/social-selling-tim-hughes

Our guest today is Tim Hughes, Co-Founder, and CEO of DLA Ignite. Tim helps organizations of all sizes figure out ways to create relationships and conversations that lead to sales.    Tim is universally recognized as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.   He is also the co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. He has recently launched a second edition of “Social Selling - Techniques to Influence Buyers and Change Makers” which has been fully updated.    After listening to today's episode, check out the second edition of Tim's book, “Social Selling - Techniques to Influence Buyers and Change Makers”. 

Timothy Hughes, CEO and Co-founder of DLA ignite, joins Tejas Mehta to discuss the power of building an online community, the role of influencer marketing in social selling, and the future of social media. Timothy Hughes is a social selling innovator and pioneer, ranked by Onalytica as the number one most influential person globally for social selling. He has over thirty years of experience in sales, marketing, and business development. Timothy is a Non-Executive Director at HighChloeCloud, a Global Instructor and Business case contributor at ThePowerMBA, and a Contributing Member at RevGenius and RevOps Co-op. Before DLA ignite, Timothy spent more than a decade at Oracle Corporation and worked in marketing and sales roles at companies like Capgemini, DSP-Explorer, and Fujitsu. He is also the bestselling author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to achieve competitive advantage through blended sales and marketing.

Timothy Hughes, CEO and Co-founder of DLA ignite, joins Tejas Mehta to discuss the ins and outs of social selling, how to create content at scale, and the three must-haves to succeed on social media. Timothy Hughes is a social selling innovator and pioneer, ranked by Onalytica as the number one most influential person globally for social selling. He has over thirty years of experience in sales, marketing, and business development. Timothy is a Non-Executive Director at HighChloeCloud, a Global Instructor and Business case contributor at ThePowerMBA, and a Contributing Member at RevGenius and RevOps Co-op. Before DLA ignite, Timothy spent more than a decade at Oracle Corporation and worked in marketing and sales roles at companies like Capgemini, DSP-Explorer, and Fujitsu. He is also the bestselling author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to achieve competitive advantage through blended sales and marketing.

In Clear Focus: Guest Timothy Hughes is the author of Social Selling: Techniques to Influence Buyers and Changemakers, this month's Bigeye Book Club selection. Tim discusses how personal tech and digital media have changed the way business is conducted, and how organizations can harness social media strategically to convert relationships into sales online. IN CLEAR FOCUS listeners can claim a 20 percent discount on Social Selling at KoganPage.com by using the promo code BIGEYE20 at checkout.

Social media has changed the way we do nearly everything: stay in touch with friends, gather information, stay informed about the news, and make decisions. But should it also alter the way we buy and sell? Executive and author Tim Hughes says yes - and not only that, our time on social media should be driven by strategy and purpose.   In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Tim Hughes. Tim is the CEO and Co-Founder of DLA Ignite as well as the Author of Social Selling: Techniques to Influence Buyers and Changemakers. That book, which was published in 2016, was so well received that it is now out in a second edition.     In this conversation, Tim explains how social selling should work and the benefits it offers to both procurement and sales professionals: What procurement and sales need to know about each other in order to partner more constructively How each of us can become better at leveraging our time on social media What content means and why it is absolutely critical to our ability to build relationships and influence others

This week's guest is with Tim Hughes who is universally recognised as the world leading pioneer and innovator of Social Selling.  He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.  He has recently launched a second edition of “social selling - techniques to influence buyers and change makers” which has been fully updated.  All three books published by Kogan Page. Value bombs from this weeks episode What is social selling? How social selling influence buying decisions  Learn about sales and marketing tactics using social selling  Discover the social selling checklist 3 simple changes that will impact your life on digital   ABOUT THE GUEST Company Website: DLAIgnite.com Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes You Tube: http://www.youtube.com/c/TimothyHughes1  Facebook: https://www.facebook.com/TimHughesSocialSelling/ Instagram: https://www.instagram.com/tim_hughes1/ Clubhouse: @timothy_hughes  Tik Tok https://www.tiktok.com/@timothy_hughes New book: “social selling - techniques to influence buyers and Changemakers - 2nd edition” use the code AMK20 for 20% off from the Kogan Page website - Koganpage.com Host Follow Adam on LinkedIn: https://www.linkedin.com/in/adamistrong Looking for accountability or to be part of an accountability group, apply to the game changers inner circle (limited spaces) click here: https://hello618661.typeform.com/to/YthuhGbc Get the latest tips, tactics and business strategies via telegram, click here to join: https://t.me/adam_strong_official

Author Timothy Hughes is joining me to discuss the latest in social selling. His updated book on the topic is also now available for pre-order. Check it out here: https://amzn.to/3V2oV6O --- Send in a voice message: https://anchor.fm/ctrappe/message

Creating the Digital Experience That Builds Trust with Your Customers Shep Hyken interviews Tim Hughes, co-Founder and CEO of DLA Ignite, and co-author of Social Selling: Techniques to Influence Buyers and Changemakers. He shares how organizations can establish a strong digital brand identity, share knowledge, and create lasting relationships with their customers through social media platforms. Top Takeaways:   ·      The modern customer is empowered. They now have access to an infinite amount of content at their fingertips. They can look up products and services online before making a purchase. They can look people up on social media before doing business with them.   ·      Like the modern customer, job hunters have changed within the last few years. They are now empowered to evaluate the companies that they want to work for based on what is valuable to them. Through social media, they can see if an organization has the same values as them, whether it is on diversity, inclusion, sustainability, etc.   ·      Social media has become a form of digital theatre for people to see how companies respond to their customers' positive or negative comments.   ·      The three things that brands need to do to excel at social selling and digital CX:   1.    Create a buyer-centric profile that looks good to your customers and positions your organization as the expert that can help them.   2.    Have a wide and varied network that allows you to influence as many people as you can.   3.    Create content that provides your customers with help and advice. Customers respect brands that share knowledge and are helpful to people. Providing informative and easy-to-digest content will get your customers to know, like, and trust you.   ·      Plus, Tim Hughes shares how companies can completely own their brand's narrative through digital dominance. Tune in! Quote:  "Your customers are searching for information and assistance online. Your employees need to be empowered on social because that is where your buyers are"   About:   Tim Hughes is the Co-Founder and CEO of DLA Ignite and co-author of the bestselling books, Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing. He is currently ranked Number 1 by Onalytica as the “Most Influential Social Selling Person in the World.”   Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

The world of selling has irrevocably changed. Buyers no longer want to be sold to and especially not as a result of a cold call. They want to get to know a company by getting to know and trust the people who work there. Starting digital conversations is the first step to build this trust. As CEO, it's imperative that you lead by example.In this episode Alice talks with Tim Hughes who explains how to change your sales approach from “interrupting to pitch” to “gaining trust”. Simply put, you and your team use social media to start conversations that both expand your network and build trust for a future opportunity to sell. He explains the three how-to steps: Creating the right social profile, expanding your network, producing content that engages. Many salespeople don't know how to use social media to connect and build a trusted network so they simply have a meager profile and don't do anything else. In fact they may even be afraid because their previous company may have fired employees who posted on social. If you expect your sales or better yet, your Go To Market team to build networks and share content on social then as CEO model the behavior and create the proper framework for success including training, guidelines and content strategies.Tim goes on to explain the opportunities for B2B CEOs to dominate their vertical as thought leaders by producing content designed to educate target customers. Unless you are one of a handful of CEOs like Bernard Looney of BP, who already have it down, it's time to watch, learn and do social selling.Highlights:3:02 In the past our sales and marketing used interruptive methods, cold calling, email, billboards. We interrupt you to pitch. And now, the buyer just won't put up with that.3:24 …buyers are digital. What can we actually do to be where the buyers are? 4:23 Gartner research is telling us that more and more people are saying 'I'd like a seller free buying experience. I'd like to be able to learn  on my own.'5:11 What we're doing on social is trying to create a conversation. There's three things that you need on social media. One is you need to have a great profile. A great profile as in what we call "Buyer centric." So when a buyer looks at you, they go, "That person looks interesting, that person could help me."9:14 So the second thing you need is a wide and varied network. And that's about you building out contacts in the people you want to influence, so the accounts you want to sell to, yes, but better yet, people who could introduce you.11:08 And the third thing that we need is content. And the reason why we need content is buyers are online looking for information and advice. 16:31 If you are not connected in your digital network to enough people, it's going to be really hard to get introductions, or if you connected and then spammed me, I'll never give you an introduction , because I know you're going to do that to the next person. 20:03 CEOs, senior leaders, lead by example. If you want your teams to be digital, you have got to be digital.21:01 Look at people like Julie Sweet, who's the CEO of Accenture, or Bernard Looney, who's the CEO of BP. Bernard has done an amazing job at repositioning BP in the world via social media. 24:41 I ask CEOs who is the leading technical and commercial influencer in your market or vertical?" And the answer to that usually will be, "I don't know. There isn't one." Well, why not? Why isn't it you?29:40 It's about digital dominance. Owning the narrative out there on social media.37:18 I don't think we realize how much it's changed, but COVID has changed the world, it's changed society. And so it changed the way of business. It sped up our need to be digital.About Our Guest:Tim Hughes is universally recognized as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, LinkedIn said he was one of the top 8 sales experts globally to follow.He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.  Both published by Kogan Page.Show Links:Social Selling: Techniques to Influence Buyers and ChangemakersCompany Website: DLAIgnite.comLinkedin: https://www.linkedin.com/in/timothyhughessocialselling/Twitter: https://twitter.com/Timothy_HughesYouTube: https://www.youtube.com/c/TimothyHughes1Facebook: https://www.facebook.com/TimHughesSocialSelling/Instagram: https://www.instagram.com/tim_hughes1/Clubhouse: @timothy_hughes Tik Tok https://www.tiktok.com/@timothy_hughes You can learn more about and connect with Alice Heiman in the links below.Website: https://AliceHeiman.comLinkedIn: https://www.linkedin.com/in/aliceheiman/

In this week's episode of the Scale Your Sales podcast, my guest Timothy Hughes who I interviewed in episode one, talks about the second edition of his book “Social Selling: Techniques to Influence Buyers and Changemakers”. Timothy also discusses the 3 things that every sales professional needs to do to have a great social profile.    Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow.    He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”. Both published by Kogan Page.   Welcome back to Scale Your Sales Podcast, Timothy Hughes.    Timestamps:   00:00 - Social Techniques to Influence Buyers and Changemakers   04:40 - What is being digital today all about? What is social selling?   8:00 - Importance of having the right digital conversations   12:35 - The reason for the resistance of sellers to understand that buyers are now going digital   16:40 - Timothy Hughes discusses the second edition of his book “Social Selling: Techniques to Influence Buyers and Changemakers”   20:00 - Importance of reassessing the sales and marketing process   27:00 - The Golden age of the B2B Sales https://www.linkedin.com/in/timothyhughessocialselling/ Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSalesJBG

Timothy Hughes is a bestselling author, creator, influencer, and a content sales professional. Tim is currently the co-founder and CEO of DLA ignite after a 25+ year career in sales and executive positions in companies like Oracle, Fujitsu, Sysao and more. Using his social media networks, Tim Hughes has been contributing to the creator economy in his given subjects of social and digital selling, digital marketing, leadership, and management. Timothy is a bestselling author, having co-authored “Social Selling - Techniques to Influence Buyers and Changemakers” now in its second edition and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”, both published by Kogan Page. Having worked extensively for more than 35 years in sales and marketing, Tim has made possible large-scale sales transformations within different organisations, including Fujitsu, Sysao, e-Vector and DSP Global. But his most important role has been at Oracle as UK Business Development Director. His position at Oracle brought large-scale sales transformation and with the result of increasing by more than $100m the sales uplift of the company.Interview QuestionsAbout your professional and academic backgroundEarly career and motivationsYour role and the stories behind the foundation of DLA IgniteAbout DLA Ignite:Can you explain more about the impact of social media to every business function and how your transformation products can tackle the current challenges?Could you explain more about the 5 cornerstones of Social Selling?What do you think about “Influencer Marketing” since it has become more and more viral in recent years?Do you have any significant advice that you would like to give our audiences, especially the ones who are doing Business Development/ Sales or companies who are looking for a wide transformation?Please summarise the five pillars you mentioned in your book ‘Social Selling - Techniques to Influence Buyers and Changemakers'.About DLA IgniteTimothy Hughes and Adam Gray formed DLAignite when they saw the effect that social media could have and realised that in the future social media would probably play a crucial role in the effectiveness of all organisations. They founded DLAIgnite in September 2016 and were almost immediately joined by Alex.  DLAignite maintains a permanent presence in all of earth's diverse continents The benefit of global partnerships gives DLAignite the ability to pair organisations with local associates who understand specific regional linguistic nuance and cultural sensitivities. To date through its associate and partner networks,  DLAignite operates in territories covering well over 40% of the world's population and is constantly expanding this.ReferencesCompany Website: DLAIgnite.comLinkedin: https://www.linkedin.com/in/timothyhughessocialselling/Twitter: https://twitter.com/Timothy_HughesYou Tube: http://www.youtube.com/c/TimothyHughes1 Facebook: https://www.facebook.com/TimHughesSocialSelling/Instagram: https://www.instagram.com/tim_hughes1/Clubhouse: @timothy_hughes Tik Tok https://www.tiktok.com/@timothy_hughesAbout Dinis Guarda profile and Channelshttps://www.openbusinesscouncil.orghttps://www.intelligenthq.comhttps://www.hedgethink.com/https://www.citiesabc.com/More interviews and inspirational videos on Dinis Guarda YouTube

How well do you leverage your social networks for business? Many of us have no idea how impactful social selling can be for our businesses. Social media is a powerful tool for business marketing and prospecting, but we need to learn how best we can leverage that.  Today, I have the honor of hosting Tim Hughes on the show. Tim and I will be having a deep conversation about social selling. He will share nuggets of wisdom that we can all borrow to help us leverage our networks. Who is Tim Hughes?  Tim is the most influential social selling person in the world. He is the CEO and Co-Founder of Digital Associate Leadership. He is also the author of Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing.  Three things you should know about social selling When you're on social media, your profile is your shop window to the world. You need a network, which is about connecting to all the people that you want to sell to; you want to influence. Content: You need content because buyers are looking for help. They're looking for advice. They're looking for insight. We're looking to be entertained, entertained.   Tim's inner superpower Tim believes his inner superpower is his GRIT. He has a clear vision, and he puts all the effort needed into achieving his goals. He believes he got it from his mother. Timestamps: [00:40] Getting to know Tim Hughes [06:34] What inspired Tim to write his first book? [08:11] How Tim's entrepreneurship journey started [13:21] How Tim acquired his mindset [16:39] Three things you need to know about social selling [21:48] How to create content [23:57] Tim's go-to strategy to grow a business [29:39] Tim's reseller program [33:03] How to create superfans [39:07] Tim's inner superpower Quotes: “Part of my job as being an entrepreneur is to get out and talk to people.” “What we do doesn't feel like work. We do what we're passionate about.” “We all have these two days in life which are really important. The day we're born and the day we realize why we were born.” “If we don't post content, we are invisible to our clients.” “One of the beauties about social networks is that you've got the ability for other people to share your influence through their networks.” “If you want superfans you need to be authentic and share insights.” “Your environment dictates what you are, and what you create, is a product of your environment.” Connect with Tim Hughes: LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/  Twitter: https://twitter.com/Timothy_Hughes 

Tim Hughes is the author of Social Selling: Techniques to Influence Buyers and Changemakers. Even though brands can have truly massive followings, it is the individuals within the companies who draw in clients. Tim discusses how sellers can leverage social media to generate leads and meetings by creating a buyer-centric profile, expanding digital territory, and creating content. He details how to present your LinkedIn profile to achieve this goal and how your digital territory is expanded through conversations. In terms of your content, post who you are and allow buyers to get to know you and what you stand for to create that connection. HIGHLIGHTS Social media should generate leads and meetings Crafting a buyer-centric profile on LinkedIn Create conversations to increase digital territory The content you post is a reflection of your values  QUOTES Tim: "We see social media as being able to give you two things. The first thing it should be giving you leads and meetings. The way that you go about your work on social media should be strategic. Everything you do, everything you post, everything, that comment that you write is to drive you to get leads or meetings." Tim: "If your people aren't empowered and aren't prepared to be able to get those sort of things, that's the sort of level of money that you're leaving on the table. And that's going to your competition." Tim: "All the research shows that people come to social media to be social and it's about striking at that conversation and, to grow your digital network, that's what you got to do, you've got to have conversations." Tim: "What you post is who you are, and what you need to be doing is that you need to be encouraging, you need to be insightful, you need to be interesting. Even better still, entertaining." Find out more about Tim and get his book in the links below: LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/ Amazon book link: https://www.amazon.com/Social-Selling-Techniques-Influence-Changemakers/dp/0749478012 More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

The truth is, the digital transformation wave started well before the pandemic ensued. Sure, the pandemic has accelerated digital transformation but digital transformation has been a turning point for businesses for years now and will continue to be beneficial for years to come. Long gone are the days when a simple flyer or brochure would do the trick as far as influencing prospective customers.  "When someone hands you a flyer, it's like they're saying here you throw this away." - Mitch Hedberg Returning to the Digital Transformation Success podcast is social influence aficionado and DLA Ignite Co-Founder and CEO, Tim Hughes. Priscilla and Tim dive into an insightful conversation exploring how social selling has come to be a valuable tool in organizations' digital transformation efforts. Tim stresses that in order to keep up, brands must take the digital transformation plunge as organizations continue to adopt more advanced and effective selling methods. After all, Tim is living proof that social selling is effective, and it's here to stay. Listen in as Tim and Priscilla give you the rundown on all things social selling and digital transformation! Read Tim's book, Social Selling: Techniques to Influence Buyers and Changemakers Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling book “Social Selling - Techniques to Influence Buyers and Changemakers. Website: https://dlaignite.com/ LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes You Tube: http://www.youtube.com/c/TimothyHughes1 Facebook: https://www.facebook.com/TimHughesSocialSelling/ Instagram: https://www.instagram.com/tim_hughes1/ Clubhouse: @timothy_hughes TikTok: https://www.tiktok.com/@timothy_hughes CallumConnects Micro-Podcast is your daily dose of wholesome entrepreneurial inspiration. Hear from many different entrepreneurs in just 5 minutes what hurdles they have faced, how they overcame them, and what their key learning is. Be inspired, subscribe, leave a comment, go and change the world! Every entrepreneur featured has been recommended by one of our previous guests. www.CallumLaing.com

The King of Social Selling Tim Hughes is universally recognized as the world-leading pioneer and exponents of Social Selling, and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page.BIGGEST TAKEAWAYS FROM THIS EPISODEHow to successfully build a personal brand onlineWhat is behind the power of social selling Why is H2H connection so important Why content creation is so important and how personalized content reveals what we have in common with our audience What is the best bland of sales and marketingDoes advertisement actually workWhy buyer-centric social media profile, humanized approach, having a quality network and valuable content are so important CONNECT WITH TIM HUGHES HEREWORK WITH MECOACHES, CONSULTANTS, ENTREPRENEURS & BUSINESS OWNERS if you are ready to step into your power, do what you love and make your dream business flourish◉ Book a free call with me:☎ http://bit.ly/StrategySessionWithCatherine

Great, informative interview with Tim Hughes Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page. Company Website: DLAIgnite.com Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes You Tube: http://www.youtube.com/c/TimothyHughes1 Facebook: https://www.facebook.com/TimHughesSocialSelling/ Instagram: https://www.instagram.com/tim_hughes1/ Clubhouse: @timothy_hughes

For sales reps that invest in social media, 64% hit their team quota—compared to only 49% of reps hitting their team quota that don't use social media (Source: superoffice.com). In today's episode, we are going to dive into the tectonic shift of social selling with Tim Hughes and explore 2 common social selling objections and mistakes. Tim Hughes is recognized by many as the world's leading pioneer of social selling, and he's currently ranked number one by Analytica as the most influential social selling person in the world. He's the co-founder and CEO of DLA ignite and co-author of the best-selling books Social Selling: Techniques to Influence Buyers and Changemakers and the book Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing.  Common Social Selling Objections and Mistakes  Here are two of the most common objections people have to social selling, and how to overcome those objections.   “Our customers aren't on social media.”   One common objection is the belief system that customers aren't on social media. A specific 55-year-old finance director might not be on LinkedIn, but chances are most business people in the U.S. will be.  Tim is working with a company that sells supply chain software, and they told him there will be 100 people involved in the sale. Of those 100 people, there might be one person who isn't on social media.   “We're doing social already.”   When a company tells Tim they are doing social already, they are doing it tactically. They're posting once every two weeks. So, 13 of those 14 days they are invisible to their client. If their client only goes on social every few days, they're going to miss their post. If the client goes on social on a Tuesday, but the post is on Wednesdays, the client isn't going to see it. Tim sees social as totally transparent. He can see so many things that are going on in an organization from their page. Their page displays their organization's culture, their purpose, and how they value themselves, their team, and their customers.  It isn't enough to be on social anymore. Tim teaches his clients to be completely dominant, putting out their competition. Then when people search for that product or service, they are the only answer. That can be done through searching on social or searching through things like Google and Bing. “It's not about being on social anymore. It's about digital dominance.” -Tim Hughes How Tim Became an Expert on Social Selling  Starting with Stories In 2014, Tim was involved in a big sales transformation with a US software company. He was in a meeting when one of the individuals there said, “We always close at the end of the first meeting.” Tim told them they were going to go through a complete transformation of the way they sell.  Over two years, they taught 2,000 salespeople and 2,000 presales people about storytelling and opening presentations with a story. Opening with a story makes such a difference because they're selling something that's boring and complex. But, starting with a story really makes us more successful.  Tim's Book One day, Matt Reynolds contacted Tim on LinkedIn, and they ended up meeting for coffee. By the time they finished their coffee, Tim said, “Why don't we write a book?” Within three months, they had a book deal, and three months after that, the book came out. The book has now sold 5,500 copies. DLA Ignite Because of the success of that book, Tim was able to set up his own business, DLA ignites, which transforms companies using social selling. They started off building the social selling programs, which they now use, but their goal and vision were always to get businesses to use social media strategically. They strip out costs and make organizations more efficient, and he believes they are the only company in the world that does this.  There are people who do social selling, and there are lots of people who do LinkedIn training, but they don't do social selling the way Tim's company does. They treat it as a change program, using change management techniques as a method. What usually happens in training courses is the employees listen to the course, say it's really interesting, go back to their desks, and then do things the same way they were doing them before. That doesn't work with social. “To use social to sell, it's not what you know, it's what you do.” -Tim Hughes What Tim has to do with his students is invoke a mindset change and a habit change. Getting people to do the social selling is not difficult, but getting them to stop posting about their company or their products is. People are usually not passionate about companies, and they are often not passionate about products. We generally don't like or trust salespeople, and we avoid them. We spend time looking for things online so we don't want to go to a salesperson because they tend to try to manipulate us. However, Tim has developed a program in which they use psychology as a way to position their clients on social so people will walk towards them and actually see them as human. One of Tim's partners and resellers is a great example of this. Her profile draws people's attention and makes them want to meet her because she looks interesting. That is the transformation and difference between the way people are teaching social and the way they're teaching LinkedIn. It's a focus on people instead of a company or product. If we have 200 salespeople and scale that across our business, that's 200 salespeople that people want to talk to. Tim's business is not a full-service marketing agency. They focus on social selling, digital selling, virtual selling, or remote selling. They don't go into organizations and sort out sales compensation because they don't want to be a jack of all trades and a master of none. COVID-19's Impact on How We Do Business Here are a few of Tim's thoughts on how COVID-10 has impacted the way we do business: The Buying Process The buying process has changed, and it started to change before COVID. When Tim was first in sales, customers had to come to him to buy something from his company. There was no website or anything like that for them to purchase from.  Now we can go online and look at brochures, videos, reviews, and demos, and we can buy whatever we want without ever speaking to a salesperson. Five years ago, Tim was aware of somebody that made a $250,000 accountancy software purchase through watching YouTube videos. They called the salesperson and said, “I want to buy.” The salesperson said, “Don't you want to demo?” The person responded with, “No, I just want to buy it now.” COVID has accelerated this switch to online. For those who are in lockdown, they can't go outside very much, so they buy most things online.  The Vaccination's Impact COVID is also going to affect how we do business. We have to think about things like: will a customer want to meet with a salesperson who isn't vaccinated? Will a salesperson want to meet with a customer who's not vaccinated? Is the vaccine going to be required for us to go on a flight or on a cruise? Or to go to an industry convention? In-Person Meetings In the past, I never closed a big deal without a face-to-face meeting with someone. That was my philosophy, and I would always fly out for those big deals, or meet them at an event. I would invest face-to-face time into that relationship. I interviewed someone recently who took the opposite approach. She had almost no local business, lived in a small town, and almost 100% of her business was from all around the country. She never flew out and met any of her clients, and it worked just fine. She had a great business. Obviously, there is value in face-to-face, but if we leverage technology effectively, we can do it without an in-person visit. Tim has an associate who was hired during COVID, interviewed online, and has only ever been to the office once. He was living in London but wanted to move to Barcelona because all the work was online.  This kind of thing is more possible now than ever. Why shouldn't we live anywhere we want to? This is a huge tectonic shift. When I first started my business, video conferences and international phone calls were expensive. Now we can do those things for free, without any satellite delay. Key Takeaways Thank you so much Tim for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: The majority of our customers these days will be on social media. If we think we are doing social already, we may want to examine how we are doing it to make sure we are reaching our ideal customers. Don't use the same messaging from ads, emails, or cold calls on social media. Social media messaging should be used to form organic relationships with customers. Consider opening presentations with stories to engage our audiences. People usually aren't super passionate about our companies or brands, but they care about how we can help them achieve the things they are passionate about. As we navigate a post-COVID world, we must consider how it will impact business and pivot to take advantage of those opportunities. Connect with Tim If you enjoyed this interview and want to learn more about Tim or connect with him, you can find him on LinkedIn at https://www.linkedin.com/in/timothyhughessocialselling or visit DLA Ignite's website at https://dlaignite.com/.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  How have you seen businesses effectively using social selling? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/63-2-common-social-selling-objections-and-mistakes/ 

In this episode, I am joined by Tim Hughes  He is universally recognized as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world.  He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page. We talk about social selling. Many people think that social selling is “selling online”, where it is more about developing relationships on social media in order to sell.  With social selling, you can: Increase sales by 30% Reduce sales cycle by 40% Tim mentioned that you need three things for social selling: A great profile on LinkedIn You need to connect with people and develop relationships Publish consistent content We then dive into the fact that you need to be providing value when you post and communicate online to build KLT (Know, Like, and Trust). Nurture your network rather than talking at them.  Most marketing campaigns have a beginning and an end. But creating content has far more residual value.   We also bring up posting personal content on LinkedIn and I feel that the new LinkedIn Stories might be a good place for that and helps humanize your content. Tim’s Book: Social Selling: Techniques to Influence Buyers and Changemakers: https://www.amazon.com/Social-Selling-Techniques-Influence-Changemakers/dp/0749478012 LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/timothy_hughes EMail: tim@dlaignite.com https://youtu.be/Okskbt1Dd-g

Effective social selling is more than just doing social, it is about forming connections and fostering relationships.    Tim Hughes, CEO of DLA Ignite, talks about the evolution of sales in this digital age and shares practical tips on how to do social selling to gain competitive advantage for B2B or B2C companies.    Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.  Both published by Kogan Page.   Takeaway #1 The purpose of putting content out on social media is to drive conversation. Takeaway #2 Connecting with people is giving them permission to have a conversation with you. Takeaway #3 Your social profile should be about you as a person - your beliefs, your values, your passions and your hobbies.   Connect with Tim Hughes: Company Website: DLAIgnite.com Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes You Tube: http://www.youtube.com/c/TimothyHughes1  Facebook: https://www.facebook.com/TimHughesSocialSelling/ Instagram: https://www.instagram.com/tim_hughes1/   Podcast The Groundswell Marketing Podcast   Books Social Selling  Smarketing     Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify  

Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page. On This Episode: Tim Hughes shares how we can build trust during time periods where we can't even see our audience face to face. Hear how Tim and his team had to adapt to the SAAS disruptors back in 2015. Learn how social media has transformed selling. Greg and Tim explain the importance of injecting your personality into your selling. Key Takeaways: It's not just about your network, it's about your network's network. Social media is NOT a long game. Don't set aside your personality when you network. Tweetable Quotes: “Your customers are coming into meetings knowing more than your sales people do.” “97% of people are not buying your product right now. You need to find the 3% percent that are.” Tim Hughes: Company Website: http://dlaignite.com/ (DLAIgnite.com) Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes (https://twitter.com/Timothy_Hughes) You Tube: http://www.youtube.com/c/TimothyHughes1 (http://www.youtube.com/c/TimothyHughes1)  Facebook: https://www.facebook.com/TimHughesSocialSelling/ (https://www.facebook.com/TimHughesSocialSelling/) Instagram: https://www.instagram.com/tim_hughes1/ (Tim Hughes (@tim_hughes1) • Instagram photos and videos)

In this episode of the Get Social Connected Leader podcast, I'm delighted to interview Tim Hughes. Tim is universally recognized as the world leading pioneer of social selling, and he's currently ranked number one by Analytica as the most influential social selling person in the world. He's also co-founder and CEO of Digital Leadership Associates, and co-author of the bestselling books Social Selling: Techniques to Influence Buyers and Changemakers, and Smarketing: How To Achieve Competitive Advantage through Blended Sales and Marketing, both published by Kogan Page.

Was genau bedeutet Social Media in 2020? Erst recht in Zeiten von Corona? Ist es ein Kanal? Media? Eine Haltung? Im Austausch mit Tim Hughes. Wikipedia beschreibt Social Media als "digitale Methoden, die es Nutzern ermöglichen, sich im Internet zu vernetzen und auszutauschen". Doch wofür genau benutzen unterschiedliche Menschen Social? Was genau wird gemeinsam erstellt? Was bedeutet dies für unsere zwischenmenschlichen Beziehungen? Wie hat sich dies über die Jahre entwickelt? Wie entwickelt sich Social in Zeiten von gesellschaftlichen Herausforderungen und Krisen, wie Corona? Wie sollte es gerade in diesen Zeiten angewendet werden? Tim Hughes ist Gründer von Digital Leadership Associates (https://digital-leadership-associates.passle.net) und begleitet mit seinem Team die Social Transformation von Unternehmen. Er hat mit seinem Buch "Social Selling: Techniques to Influence Buyers and Changemakers" den Besteller im Fachbereich geschrieben und wurde in diesem mehrfach als der einflussreichste Business Influencer ausgezeichnet. Dieser Podcast behandelt folgende Fragen: • Wofür und mit welcher Motivation benutzen Menschen Social? • Was bedeutet dies für zwischenmenschliche Beziehungen? • Wie sollte Social gerade in Krisenzeiten wie Corona angewendet werden?

In this episode of the SaaS Revenue Podcast, I was joined by Timothy Hughes who is the CEO & Co-Founder of DLA Ignite and author of the best selling book “Social Selling - Techniques to Influence Buyers and Changemakers”I was honoured to have Tim on the podcast as one of my first guests. He's won various honours and awards for his work over the years and worked his way up from a new logo hunter, cold-calling selling Mainframes, into Oracle's UK's Business Development Director, where he was responsible for Business Development, Demand Generation and Marketing for all of Oracle UK Applications.We spoke about where he started in his sales career, along with the importance of using Social Media to prospect and win more business. 

Tim Hughes is a world leading pioneer in Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of Digital Leadership Associates and co-author of the bestselling books Social Selling - Techniques to Influence Buyers and Changemakers and Smarketing - How To Achieve Competitive Advantage Through Blended Sales and Marketing (both published by Kogan Page). Shownotes: Social has changed society and the way we do business A social selling approach is not just layering social on top of tradition sales and marketing There is a difference between social selling and spamming, which many people get wrong The right social presence build relationships, draws people to you and makes them want to meet you How social scales better than a 1-1 phone conversation in enabling your content to reach more people People aren't interested in your company your firm and your products - they're interested in theirs The power of a personal brand to build trust and relationships online Why it's important to get the people at the top on board with social, no matter their age or generation In the old days, there was prime selling time where you could reach prospects - this no longer exists in an 'always on' world Accountants - ever considered your firm's alumni as a great source of new clients and introducers? The rules of sales have changed - buyers now expect sellers to be different Why pitch slide decks talking all about your accounting firm are no longer relevant Most sales meetings are a waste of your time - there is a better way Good news for accountants - why it's actually easier to sell now that it ever has been Shout out to the BANT approach to selling - budget, authority, needs, timescale How social selling and inbound marketing cuts down selling cycles for professional firms Research from Gartner says that buyers are up to 57% of the way through their buying process using online means before they contact potential suppliers or advisors Social and HR - smart accounting firms are using the networks of their employees to find new talent Social is changing sales but also other functions such as HR, procurement and finance It's prudent for accounting professionals to have a wide, deep and diverse business network You should have at least 2000 relationships on LinkedIn before you can say you have a good network LinkedIn is the most trusted network for professionals like accountants because it's most often where their clients are Traditional networking is dying as the online and social means of connecting become more dominant What's coming up in the world of social over the next 3-5 years, particularly using augmented and virtual reality Artificial intelligence will become omnipresent like the website has become The importance of ground rules to decide who you connect with on LinkedIn Tips for looking and sounding different on LinkedIn (hint - there a million 'thought leaders' on there!) (https://bdacademy.pro/wp-content/uploads/2020/01/tim_hughes.png) Tim's background in sales has been in selling accounting systems so he knows the accounting world very well.When not working, he likes opera, theatre and music concerts. He's into cycling also did the 'couch to 5K' app 12 months ago and is now running. https://www.linkedin.com/in/timothyhughessocialselling/

Social selling is all about starting a conversation. I met up with Melonie Dorado to discuss in-depth several social selling techniques. Social selling has 4 major pillars: - the right profile geared towards getting your prospect to accept your request - find the right people (always start with a personalised message) - The right messaging that moves them along the process (so they trust you) - create and distribute the right content as prospects are not always ready to buy straight away. links mentioned: https://topdogsocialmedia.com/ -- ► Check out the Youtube channel here: http://bit.ly/michaelhumblet_yt -- Michael Humblet is obsessed with designing, building and scaling sales engines and founder of Chaomatic.com and Schoolofsales.org , focused on unlocking & maximizing revenue growth trusted by over +230 companies. He is a seasoned sales strategist who served in different Sales Leadership functions. Michael Humblet is the host of The Sales Acceleration Show, the sales and marketing focused Q&A show on how to accelerate and scale your business. Learn more = sell more = www.michaelhumblet.com

Our guest today is Tim Hughes, who has written the book on social selling; he is the author of Social Selling: Techniques to influence buyers and customers, as well as Smarketing: How to achieve competitive advantage through blended sales and marketing. As you’ll hear from Tim, social selling is not actually about selling, or at least not about trying to sell – it is about building relationships. Tim’s LinkedIn headline is: Should have played Quidditch for England, and in today’s discussion he explains why he leads with that. Based on Tim’s advice, I have updated my own LinkedIn Headline and Summary, and since I’ve done that I’ve received a couple unsolicited comments in favor – so I’ll vote in support of Tim’s recommendations. Tim’s firm is called Digital Leadership Associates and you can learn more about their work on their website: dlaignite.com Unleashed is produced by Umbrex. If you are an independent consultant interested in joining our community, or if you are looking to hire an independent consultant, reach out to Will Bachman at unleashed@umbrex.com

What and who is a Changemaker? Learn from B2B Social Selling expert Tim Hughes ideas and techniques to beat out your competition using what he is now calling SMARKETING - a evolution of Social Selling and blending marketing. He has authored the capstone book on the topic called Social Selling: Techniques to Influence Buyers and Changemakers and he recent book Smarketing: How to achieve Competitive Advantage through Blending Sales and Marketing.  This indepth interview we talk about approaches, pitfalls and techniques you can use immediately that will set you apart from your competitors and drive results.  Understanding who to target and how to connect with them in this new evolving B2B buyers journey. Tim expertly navigates this topic and gives a top line summary of his best insights to help your business succeed using Social Selling.  Book on Amazon: Smarketing | Social Selling  Connect with Tim: Twitter  | Linkedin  Show page: Groundswell.fm Instagram: @Groundswell_fm Twitter: @Groundswell_Fm Linkedin: Groundswell.in

On this episode, Glenn Gaudet sits down with Tim Hughes. Tim Hughes is universally recognized as one of the world’s leading pioneers and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of Digital Leadership Associates and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. In his discussion with Glenn, Tim highlights the benefits and new techniques of social selling as well as some of the pitfalls. What You’ll Learn About: • What is different and effective about his social selling techniques • How the GDPR has affected marketing and advertising thus benefiting social selling • What differentiates your organization in today’s over-communicated world • What are people/customers actually look for and how you can bake that into your social selling efforts • What the NEW type of content marketing is particularly in the B2B space • Why your salespeople NEED to have a personal brand • How social selling is not actual selling • How to approach controlling the message of your salespeople in the content development as part of your social selling agenda Connect with Tim on LinkedIn or on Twitter at @Timothy_Hughes.

Sales Reinvented Podcast Episode 122: Tim Hughes. Tim is universally recognized as one of the world’s leading pioneers and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He was responsible for a large-scale sales transformation within Oracle, the result of which delivered in excess of $100m in sales uplift. He is currently leading a number of sales transformation programmes in large B2B organizations. He is also Co-Founder and CEO of Digital Leadership Associates and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page.

In this episode, we sat down with Tim Hughes to chat about his book, Social Selling: Techniques to Influence Buyers and Changemakers

This week we're joined by Tim Hughes, founder of Digital Leadership Associates, host of the #TimTalk Podcast, and the co-author of Social Selling: Techniques to Influence Buyers and Change Makers and the new book, Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing, We discuss the importance of conversational intelligence in the sales profession.

This week we're joined by Tim Hughes, founder of Digital Leadership Associates, host of the #TimTalk Podcast, and the co-author of Social Selling: Techniques to Influence Buyers and Change Makers and the new book, Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing, We discuss the importance of conversational intelligence in the sales profession.

This week we're joined by Tim Hughes, founder of Digital Leadership Associates, host of the #TimTalk Podcast, and the co-author of Social Selling: Techniques to Influence Buyers and Change Makers and the new book, Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing, We discuss the importance of conversational intelligence in the sales profession.

No se trata solo de ser visible para hacer marca personal e inflar nuestro ego. El objetivo final de la estrategia de comunicación de la empresa en redes sociales es cerrar más reuniones de ventas y que el cliente termine comprándonos.   Si en vez de hacerlo una persona, lo hacemos todos en la empresa de forma coordinada, las posibilidades de venta se multiplican. En este artículo veremos cómo hacerlo.   Si quieres saber más y ver la parte visual haz clic en Tres elementos imprescindibles en la comunicación de empresa.       LinkedIn y la vida real No sé si en otros países, pero en España, con la crisis financiera y la venta de productos como las preferentes y deuda subordinada ha bajado y mucho nuestra credibilidad sobre los productos y servicios que nos ofrecen. ¿Nos está ayudando de verdad o sólo quiere cumplir sus objetivos? Tenemos la sensación que la persona que nos atiende es simplemente un «lorito de repetición» de lo que le pide su empresa. No sólo pasa en los entornos financieros. Pasa en otras comunicaciones y  en otro tipo de sectores. Como cuando desde dirección se pide que se comparta un contenido concreto. ¿De verdad pensamos que ese tipo de comunicación va a sonar auténtico? Hoy vamos a ver qué tres elementos imprescindibles debe tener la comunicación de empresa: Ayudar o retar al cliente. Imagen de empresa y llamada a la acción Libertad para compartir   Ayudar o retar al cliente Muchas de las comunicaciones de empresa tienen que ver con el «síndrome de la abuela» (sólo hablando de mi ego y lo bueno que soy, como la abuela de los nietos) del que ya hablamos en el artículo Cómo crear una estrategia de comunicación de contenido para tu empresa que te recomiendo revisar si todavía no lo has hecho porque tienes más pistas sobre por qué marketing y ventas tienen que compartir los mismos objetivos, quién debe generar el contenido, qué tipos de contenido se pueden generar y cómo dar ejemplo. Ahora vamos a ver de forma mucho más práctica qué contenido generar. Y en esta parte insisto mucho con mis clientes y en mis artículos. No se trata de preparar una comunicación que nos lleve mucho tiempo. Se trata de contar lo que hacemos. Sólo tenemos que cambiar el «chip». De lo que estamos haciendo cada día, ¿podemos compartir algo? Has escrito un mail superando una objeción de un cliente, has dado información que el cliente ha considerado que merece la pena salir de su rutina, has hecho una comunicación interna, has preparado una presentación a cliente o de conferencia, has leído un informe y mil situaciones más que seguro se te ocurren. ¿Qué estás haciendo con ellas? ¿Te las guardas? ¿Por qué no compartirlas? Hay estudios realizados en Estados Unidos y mencionados por Mario Martínez Jr en sus podcast donde se dice que: los compradores sólo pasan un 17% de su tiempo de compra con proveedores. En empresas medianas y grandes, que como mínimo necesitan tres ofertas, nos queda sólo el 6% del tiempo para estar con el cliente. El cliente ya ha iniciado su proceso de compra antes de ponerse en contacto con nosotros. ¿Qué tipo de contenido puede ser útil para que nos tenga en cuenta a la hora de tomar las decisiones?   El cliente no dice la verdad Lo sabemos. Le cuesta muchísimo reconocer que no tiene todo está tan bien organizado como debería. Puede que le da vergüenza reconocerlo, que no sea consciente o simplemente que quiere un buen precio antes de contratar dando imagen que va a haber poco trabajo. Nosotros sí que podemos intuir lo que hay. No es el primer cliente con ese problema que ya hemos solucionado anteriormente. ¿Por qué no compartir contenido de cómo hemos solucionado este tipo de problemas? Y no me refiero a dar el nombre del cliente. Me refiero a no identificar al cliente y explicar la solución. Todo aquello que le lleve al cliente a plantearse que nosotros podemos ser la mejor opción, o por lo menos una de ellas a tener en cuenta.   ¿Preguntamos en las reuniones o nos preguntan? Uno de los mayores problemas que existen actualmente es ir a las reuniones simplemente para ofertar. Sabemos que las empresas tienen que presentar presupuestos alternativos. Puede que nuestra empresa se encuentre entre esos presupuestos alternativos que justifiquen la decisión por otra empresa. ¿Cómo lo sabemos? Si cuando vamos a las reuniones nos limitamos a responder no estamos aportando nada al cliente, no le ayudamos a salir de su situación y pensamiento actual. Es muy complicado hablar de los retos del cliente cuando no hemos preparado la reunión, cuando no hemos generado contenido que le haga pensar al cliente que le podemos llevar más allá de lo que él tenía pensado. Esta es una de las funciones del contenido que realizamos: abrir la mente a nuestro cliente con nuevos retos.   ¿Y cuándo hablo de mí mismo? Si te refieres a las típicas comunicaciones: He asistido a la feria o participado en un evento He lanzado un nuevo producto o servicio Cualquier tipo de autobombo, ...   ¿Qué tal si le das una vuelta a esa comunicación que hay que hacerla y la pones desde el punto de vista del cliente? Si vas a una feria o eventos, ¿qué cosas pueden ser interesantes para el cliente? Si no has encontrado nada interesante, puedes poner tus expectativas en la feria y lo que querías encontrar. Transmitimos una imagen al cliente que estamos al día y formándonos. Si has lanzado un nuevo producto o servicio céntrate en comunicar de forma específica cuáles son los beneficios para el cliente. Piensa en los temas tecnológicos. Yo que soy  muy de Apple, cuando se lanza el iphone X se habla como novedad tecnológica la posibilidad de abrir el teléfono con el reconocimiento facial. Nadie vende por el nombre, sino por los beneficios. A modo resumen Crea contenido que ayude o rete al cliente: Ayúdale a ser consciente de sus problemas. Rétale a ir más lejos de lo que pensaba. Premios recibidos y todo tipo de autobombo: transformarlo en cómo le viene bien a tu cliente, por qué tipo de cosas has recibido el premio y cuáles son tus planes.   Nunca se olvide que la empresa tiene que reconocer el esfuerzo de las personas que están creando contenido. Y una forma de reconocerlo, es nombrándole como autor de la pieza de contenido: ya sea escrito, vídeo o infografía. Siempre hay sitio para el nombre de la empresa y del autor. Imagen de empresa y llamada a la acción Es un básico que no siempre se cuida y suma mucho para asegurar que nuestro contenido se abre. Identificación de nuestro contenido con la imagen de nuestra empresa. Sobre todos si somos de los que creamos contenido que reta o ayuda al cliente. Ese contenido que cuando aparece en la pantalla del cliente diga, ¿a ver qué cosa tan interesante me cuentan hoy? Es muy fácil. Lo único que tenemos que hacer es cambiar nuestro día a día. Dejar libertad para crear contenido, pero unificar las formas. Aquí te dejo unos apuntes que seguro ayudan a comunicar con la misma imagen de marca: Logo, colores corporativos, tipo de letra y elevator pitch de la empresa. Infografías: tener varias plantillas corporativas preparadas para que los equipos sólo se tengan que preocupar de rellenar el contenido. Vídeo: introducción y salida siempre la misma, forma y música. Y si son vídeos en interior de formación, se puede tener un croma en la empresa y que todas las personas cambien el croma por la imagen de empresa.   Que nunca se olvide que todo el contenido, además de ayudar o retar al cliente tiene como objetivo que se pongan en contacto con nosotros: Nos pregunten sus dudas a través de correo electrónico. Nos den su opinión: en cuanto interactúan con nuestro contenido en redes sociales, ya se ha hecho visible, podemos cualificar al cliente e ir gestionándole. Que nos inviten a conectar por LinkedIn. Tener una cita para una demo. Que se descarguen algún documento a cambio de su mail. Si diciéndolo, ya es complicado que se pongan en contacto con nosotros, si no lo decimos, prácticamente va a ser imposible. Si el contenido es bueno, si constantemente estás dando, empezarás a recibir. No con el primer contenido que publiques, pero sí que con constancia en el ritmo de publicaciones, estando siempre presentes sucederá.   Libertad para compartir Vuelvo a traer aquí, que ya lo he comentado en otros artículos el gráfico de Tim Hughes y su libro: Social Selling: Techniques to influence buyers and changemakers. El mensaje es más creíble cuanto menos control tiene la empresa sobre él. Es decir, cuando suena más auténtico. Seguro que esta gráfica incluida en su libro te ayuda a entenderlo: ¿Cuál es entonces la misión de la empresa? Favorecer la creación de contenido Fomentar que las personas compartan el contenido que les parezca más apropiado para sus clientes, dándole ese toque personal. Aqui te dejo el artículo de las diferencias entre Recomendar, comentar y compartir. Seguro que encuentras ideas que te inspirarán a copartir mejor.     PASA A LA ACCIÓN YA Vamos con el resumen para suplir la falta de experiencia: Contenido que sierva para ayudar o retar al cliente: el cliente no dice la verdad, y tenemos más opciones de preguntar si planteamos retos nuevos. Imagen de empresa y llamada a la acción: cuidar las formas para que se sepa que el contenido es de nuestra empresa e invitar al que consume el contenido a que haga algo: nos contacte, descargue algún documento, pregunte dudas. Libertad para compartir: generar suficiente contenido que ayude a cerrar ventas y dejar libertad a cada persona para que comparta el contenido que crea y le de su toque personal.   Guía   "Sacando lo mejor de mí mismo" Artículos  Tres elementos imprescindibles en la comunicación de empresa.   Cómo crear una estrategia de comunicación de contenido para tu empresa Entrenamiento gratuito SÉ MAS VISIBLE EN LINKEDIN (tres mail y tres vídeos)   Otros recursos Podcast Mario Martínez Jr Libro Tim Hughes: Social Selling: Techniques to influence buyers and changemakers   Contactar conmigo Escríbeme un mensaje Sígueme en Twitter: @davidcreainfo Sígueme en Facebook: @LinkedinSencillo Sígueme en LinkedIn: David Díaz Robisco Sígueme en Youtube: Informacion para la accion

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Tim Hughes, co-founder of Digital Leadership Associates and author of best-selling book, Social Selling - Techniques to Influence Buyers and Changemakers. They discuss a new mindset for social selling and effective ways to get fast responses selling by using social. The transformation he offers is not just about Social Selling, but providing a complete new way of working for sales and marketing teams. He also elaborates on the difference between buyers and changemakers. The book is relevant because of the reality that the digital landscape has changed buyers' habits. It is also increasingly difficult to reach them early enough in their decision-making processes. Additionally, developing relationships with decision makers through social networks has become a critical skill for the modern selling professional. Tim discusses how he was getting tired about the narrative surrounding social in relation to lead generation and practical sales growth. Over time, he felt the discussion about social selling had gone backwards. Once the first excitement wore off for some people, they left social media without really understanding what a powerful tool it is when used correctly. He offers expertise around these pressing questions: How do you increase your influence online? How do you stop wasting time online? How do you successfully build a community online? How do you develop a system to use technology to your advantage and shorten the sales cycle? How do you identify changemakers and deal with them successfully? In this episode you not only get great advice about proper use of social media for business, but you'll discover where to get a proper drink in London as well. Suffice to say, they both recommend lunch at The Savoy. You can hear Priscilla's thought before she left for London where she and Tim met on our episode called Priscilla Goes to London Town. For a good time, follow Tim on Twitter.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim Hughes is a transformational leader, best selling author of “Social Selling: Techniques to Influence Buyers and Changemakers”, and a top 10 Social Media influencer. Tim joins host Doyle Buehler and discusses why people need to embrace the social selling process because, “If you don't sell, you don't make money, therefore you don't actually exist”. With a background in sales and sales management, Tim has been involved in Social Media for over 7 years, having built a following on Twitter of 160,000 and becoming a top 10 influencer. He spent the last 3 years working on the largest sales and marketing business transformations; transitioning a business that did a small number of high-value sales on premise to a model that supports volume and velocity; Cloud and SaaS.    Tim enables sales people to thrive in modern social selling techniques and explores why you don't just need to sell your brand, you need to learn to sell yourself. Tim instructs listeners to “Google themselves” immediately and gives steps on how to build a more intriguing profile. He has built a unique framework to support selling and marketing using white boarding, storytelling, ROI model, benefit selling etc. . .Forget tradition! Buying and selling will never be the same and the disruption is only going to get bigger. Social selling has been and will continue to be norm. The only reason it's called “social selling” instead of “selling” is that we need to differentiate it from the “old”. People need to catch up!   Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                         More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/   Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ   Take the Digital Leadership Quiz: http://www.leadership.digital   www.thedigitaldelusion.com   (C) 2016 Doyle Buehler

Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday. Fractional CMO, Digital Marketing Strategist, and Leadership Keynote Speaker Michele Price brings you weekly access to the top minds to Master the Inner and Outer Game of business.   Tim Hughes, Social Selling - Techniques to Influences Buyers and Changemakers. Don Cooper, The Sales Heretic (tm) brings us every first Monday of the month Breakthrough Sales tip,  growing our revenue and profits. Jeff Shuey, Founder NuNalu, Jeff joins us after our featured guest, discussing technologies that impact our lives. What happens at the intersection of people and technology? Find out each 1st Monday. Follow us & ask your questions via twitter using #BBSradio.  We love rewarding engagement. You are invited to visit radio show blog at www.TheBreakthroughRadio.com

If you're active on social media as a small business and are wondering, like many if it's worth anything more than connecting with friends, this episode is for you. Today's conversation is not about social media, but rather social selling and how social media is simply a tool that when used well can yield tremendous results professionally and personally. Tim Hughes is a transformational leader, best-selling author, and a top 10 Social Media influencer.  With a background in sales and sales management, Tim has been involved in Social Media for over 7 years, having built a following of 150,000 Twitter followers and positioning him as a top 10 Influencer.  He is a renown international speaker, blogger, and writer. With the disruption in the market from Cloud and Social, three years ago Tim was involved in the European transformation of the sales and marketing teams at one of the largest tech companies in the world.  He shares many of his Social Selling skills in his bestselling book “Social Selling: Techniques to Influence Buyers and Changemakers.” Tim is also the co-founder of Digital Leadership Associates a company designed to help companies transform into the digital and social media age. Highlights - Building relationships with social media Using social media as part of your selling strategy Finding business value in social media Crowdsource networking 4 components to receiving inbound inquiries Resources - Zoho Inventory Running your business and processing orders, following up on the delivery status and keeping track of your inventory on a daily basis is challenging.  Zoho Inventory helps you tackle this problem, is easy to set up and simple to use. It automates the entire order management process so you can just focus on growing your business. You can even manage everything from one place. It's straightforward and hassle-free! Go to www.zohobook.com/warrior and get free access to explore all the features of our professional edition of Zoho Inventory for the next three months! Inspyr Socks What keeps you going as an entrepreneur? Inspiration. One of my favorite ways to stayed inspired is with Inspyr socks. A constant reminder to stay empowered with a belief that anything is possible— where the message is purposely knitted into the back of the sock for others to read and get inspires as well. They're also excellent gifts! Check them out at inspyrsocks.com. Use Code Warrior to receive 10% off every order. Grammarly Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7!  Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register here cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward. Guest Contact - Website Twitter Facebook  LinkedIn Book Social Selling: Techniques to Influence Buyers and Changemakers   Mentions - “Everyone is on Linkedin, but the interesting people are on Twitter.” Brian Solis “If you're going to fail, fail fast.” Marc Zuckerberg

Find potential Clients using LinkedIn Find Potential Clients Using LinkedIn– with Social Selling Techniques to get more Sales! Many people running businesses do not appreciate the opportunity that exists in finding potential clients using the worlds biggest business social network LinkedIn (recently acquired by Microsoft). This programme will help you to identify your ideal type of clients and explain how to engage with those prospects so that they are asking to have sales based conversations with you. All you have to do then is close the business! On this edition of Business Connections Live we talk to Rupert Honywood – Managing Director – Integrated Marketing Bureau who specialises in providing a LinkedIn and Personal Email Lead Generation and Prospect Nurturing Service to help their clients to get more sales. On this edition of Business Connections Live, Rupert will explain: • Getting the best out of LinkedIn • Understanding your market and your ideal type of clients • Looking at Segmentation and understanding how to target your ideal type of Clients • Search and List Building Techniques • Understanding Social Selling and the Prospect Nurturing Process • The Devil’s in the Follow Up Learn the business fundamentals on how your business can achieve: • How to use Linkedin Advanced Search to find potential Clients • Learn how to find your ideal type of customers • Understanding the Prospect Engagement Process • How to get that Meeting or Appointment • Closing that Sale! For more great information visit our Guests website or follow them on Social Media. Website:  http://www.integratedmarketingbureau.com/ Twitter: @RupertHonywood LinkedIn:  uk.linkedin.com/in/honywood Contact Business Connections Live The UK’s Leading Online Business Channel: Visit our Website Follow us on Twitter for the latest news Live Shows on Youtube Mondays Mid-day GMT Follow us on our Google+ page Follow us on our Facebook page You can Email the studio here We are always looking for Industry experts…    

It's tricky deciding how to describe this show because there is so much information shared by Tim. Highlights include a great example of how to use Snapchat for business, alongside LinkedIn tips for personal branding and how influencers can help you to sell your products and services.This show is definitely for you if the thought of cold calling makes you feel sick, and you're wondering how on earth to market yourself and your business out there in the vast, sprawling and seemingly unruly land of online and Social Media .What I love is that Tim walks the walk; this isn't pie in the sky stuff he's pulled together to plonk into a book or talk about - Tim has the real world experience, success and scars to back it all up. He wrote the book because he was qualified to do so, not because he could gather together the information to write a book! Here's his more formal bio...Tim has been described as an “Innovator and Pioneer” of Social Selling. His journey started 7 years ago when he signed up for Twitter. In 2014, Tim was involved in a project to roll out Social Selling across a sales organisation of 2,000 people in Western Europe. 18 Months ago, Tim became a blogger to share that experience and you can read about his Social Selling hints and tips on LinkedIn. In March 2016, Tim was named as the global number one in the Onalytica list of the most influential Social Sellers. His book “Social Selling - Techniques to Influence Buyers and Changemakers” is published through Kogan Page is currently on pre-order and you can nab it here http://amzn.to/24aQmJ6

It's tricky deciding how to describe this show because there is so much information shared by Tim. Highlights include a great example of how to use Snapchat for business, alongside LinkedIn tips for personal branding and how influencers can help you to sell your products and services.This show is definitely for you if the thought of cold calling makes you feel sick, and you're wondering how on earth to market yourself and your business out there in the vast, sprawling and seemingly unruly land of online and Social Media .What I love is that Tim walks the walk; this isn't pie in the sky stuff he's pulled together to plonk into a book or talk about - Tim has the real world experience, success and scars to back it all up. He wrote the book because he was qualified to do so, not because he could gather together the information to write a book! Here's his more formal bio...Tim has been described as an “Innovator and Pioneer” of Social Selling. His journey started 7 years ago when he signed up for Twitter. In 2014, Tim was involved in a project to roll out Social Selling across a sales organisation of 2,000 people in Western Europe. 18 Months ago, Tim became a blogger to share that experience and you can read about his Social Selling hints and tips on LinkedIn. In March 2016, Tim was named as the global number one in the Onalytica list of the most influential Social Sellers. His book “Social Selling - Techniques to Influence Buyers and Changemakers” is published through Kogan Page is currently on pre-order and you can nab it here http://amzn.to/24aQmJ6

It's tricky deciding how to describe this show because there is so much information shared by Tim. Highlights include a great example of how to use Snapchat for business, alongside LinkedIn tips for personal branding and how influencers can help you to sell your products and services. This show is definitely for you if the thought of cold calling makes you feel sick, and you're wondering how on earth to market yourself and your business out there in the vast, sprawling and seemingly unruly land of online and Social Media . What I love is that Tim walks the walk; this isn't pie in the sky stuff he's pulled together to plonk into a book or talk about - Tim has the real world experience, success and scars to back it all up. He wrote the book because he was qualified to do so, not because he could gather together the information to write a book! Here's his more formal bio... Tim has been described as an “Innovator and Pioneer” of Social Selling. His journey started 7 years ago when he signed up for Twitter. In 2014, Tim was involved in a project to roll out Social Selling across a sales organisation of 2,000 people in Western Europe. 18 Months ago, Tim became a blogger to share that experience and you can read about his Social Selling hints and tips on LinkedIn. In March 2016, Tim was named as the global number one in the Onalytica list of the most influential Social Sellers. His book “Social Selling - Techniques to Influence Buyers and Changemakers” is published through Kogan Page is currently on pre-order and you can nab it here http://amzn.to/24aQmJ6

Tim Hughes, one of the world's leading experts in social selling, is the founder of Social Selling Lounge, author of Hacking the Buying Process and co-author of a new book you can pre-order called Social Selling: Techniques to Influence Buyers and Changemakers. In today’s episode, I talk with Tim about the five pillars to success.

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