POPULARITY
7 episodes with dmps
2 episodes with dmps
2 episodes with dmps
2 episodes with dmps
2 episodes with dmps
2 episodes with dmps
3 episodes with dmps
3 episodes with dmps
2 episodes with dmps
Permutive CEO and co-founder Joe Root joins Eric Franchi and Joe Zappa to discuss the evolution of the DMP category and how to evolve the identity of a company as market forces shift around it. Eric and Joe put Joe Root in the hot seat, too, as they workshop Permutive's message in real-time.
En este episodio de Mundo Data Driven, hablamos con Daniel Rojas, director de Claro Media, sobre cómo la integración de tecnologías avanzadas está transformando el análisis de datos y la gestión de audiencias en Colombia. Daniel comparte su experiencia en la evolución del retail media, el uso de DMPs y CDPs para maximizar el entendimiento del comportamiento del usuario y cómo Claro Colombia se posiciona como un líder en el ecosistema digital. A lo largo de la conversación, exploramos cómo las telecomunicaciones están rompiendo las barreras entre el marketing, la publicidad y la tecnología. Desde la implementación de estrategias basadas en inteligencia artificial hasta la creación de plataformas de gestión de audiencias personalizadas, Claro Media está revolucionando la forma en que las empresas interactúan con sus clientes. Descubre cómo los insights generados a partir de más de 41 millones de líneas móviles están ayudando a pequeñas y medianas empresas a optimizar sus campañas publicitarias y a tomar decisiones estratégicas. Además, analizamos la reciente actualización del Estudio de Rating de Televisión de Claro Media, desarrollado en colaboración con el Centro Nacional de Consultoría, y cómo este nuevo enfoque está aportando un nivel de granularidad y precisión sin precedentes en la medición de audiencias. Este estudio utiliza datos de más de 280,000 hogares y combina el consumo de televisión lineal con las tendencias de plataformas de OTT como YouTube, Netflix y Prime Video. Finalmente, exploramos los retos de escalar estos servicios en mercados complejos como el colombiano, donde la simplificación del mensaje y el enfoque en resultados prácticos para los clientes son esenciales. Daniel también comparte casos prácticos que muestran cómo estas tecnologías están ayudando a empresas de sectores como fintech, automotor e inmobiliario a transformar sus modelos de negocio. Chapters: 00:00 Introducción al Retail Media y Transformación Digital 09:43 Gestión de Audiencias y Comportamiento del Usuario 21:01 Retos en la Escalabilidad del Negocio de Datos 29:09 Simplificación del Mensaje y Estrategias de Marketing 38:02 Actualización del Estudio de Rating de Televisión --- Support this podcast: https://podcasters.spotify.com/pod/show/mundodatadriven/support
In this episode DMPs dietitian nutritionist Emily joins us for a deep-dive Q&A session, answering questions submitted by our listeners, members and subscribers. This episode is brimming with answers to your most pressing questions about dietary sugar, the link between Metformin and B12 deficiency, and the critical importance of HbA1C levels in monitoring your health. We also tackle the quality of hospital food, the timing of health check-ups, navigating smart food choices, and we clear up the confusion surrounding blood sugar measurements, comparing US and UK standards and what that means for your health. To submit your question for the next Q&A session, leave us a voice message or email at Type2DiabetesTalk.com/messageCHAPTERS6:30 Do I have to stop eating sugar everyday?7:42 Is it possible to lower my blood sugar without any diet?8:58 Does metformin cause B12 deficiency?11:48 What does my HbA1c reading mean?13:31 What is hypoglycemia?16:51 What to do about hospital food?20:14 How often do we need to go for a checkup?22:01 I need tips of different country food products24:03 What's the best low carb nut milk replacement?For show notes and resources, please visit: https://Type2DiabetesTalk.comTo share your questions and suggestions, leave us a voice message or email at: https://Type2DiabetesTalk.com/messageExplore our proven programs and services, visit: https://Type2DiabetesTalk.com/programsSubscribe to our free weekly newsletter for podcast updates, valuable nutrition tips and more: https://Type2DiabetesTalk.com/subscribe
Jeff Woody cohosts and drops bombs on CFB, DMPS Exercise Program, and More - Thursday Hour 1
The Morning Rush 10-30-23 Hour Two - Listeners weigh in on the DMPS high school athletics issue
The Morning Rush 10-30-23 Hour One - Ross and Travis figure out how to solve the issues with DMPS high school football teams
Maintaining muscle mass is crucial for healthy aging, as it is closely linked to overall physical function and quality of life. As we age, our bodies naturally experience a decline in muscle mass and strength, known as sarcopenia. This loss of muscle mass can lead to a range of negative health outcomes, including decreased mobility, increased risk of falls and fractures, and decreased metabolic rate. Additionally, loss of muscle mass can contribute to chronic conditions such as obesity, diabetes, and cardiovascular disease. By developing an epigenetic clock for skeletal muscle, Dr. Voisin and her colleagues have identified specific methylation patterns that are associated with muscle aging. This research not only sheds light on the biological mechanisms behind sarcopenia, but may also provide new targets for interventions aimed at preserving muscle mass and function in older adults.In this week's Everything Epigenetics podcast, Dr. Sarah Voisin and I focus on her 2020 paper which describes her development of a human muscle-specific epigenetic clock that predicts age with better accuracy than the pan-tissue clock. Yes - you heard that right… better accuracy than Dr. Steve Horvath's 2013 clock. Dr. Voisin and I also chat about the importance of skeletal muscle and how this relates to epigenetics and aging, the power of machine learning, and how identifying which methylation positions change as we age may give us insight into the underlying reason as to WHY we age rather than just HOW. She is now focused on creating an atas of epigenetics for all human tissues at the cellular level by combining 75,000 DNA methylation profiles across 18 tissues. In this episode of Everything Epigenetics, you'll learn about: How Dr. Voisin got her start in statistics and biology The importance of skeletal muscle tissue and how this relates to Epigenetics and AgingWhen to start exercising and moving your bodyThe importance of weight lifting How often we should be moving our body Why Dr. Voisin decided to develop this type of Epigenetic ClockThe limitations of the Horvath 2013 Clock as it relates to skeletal muscle The complications of data miningThe importance of collaboration and data sharing How Dr. Voisin created her muscle-specific Epigenetic Clock The power of machine learningHow the muscle clock outperforms Dr. Steve Horvath's 2013 pan-tissue ClockDr. Voisin's epigenetic wide association studies (EWAS) she performedDifferentiated methylated positions (DMPs) in this studyDifferentiated methylation regions (DMRs) in this studyThe utility/application of the skeletal muscle Epigenetic ClockDr. Voisin's next big project (I'm so excited about her next project!!!) MEAT (muscle epigenetic age test)Where to find Dr. Voisin:Email: sarah.voisin@vu.edu.au Twitter: https://www.vu.edu.au/research/sarah-voisinGitHub account:https://github.com/sarah-voisinSupport the showThank you for joining us at the Everything Epigenetics Podcast and remember you have control over your Epigenetics, so tune in next time to learn more about how.
Data management platforms (DMPs) have soared in popularity over the last decade, as understanding and gaining value from data has become a big priority for modern companies. A DMP can collect, organise and store data from a mixture of sources and use that data to build everything from detailed customer profiles and ad campaigns to personalisation initiatives.In this episode of the EM360 Podcast, Head of Content Matt Harris speaks to Ibrahim Surani, CEO at Astera, to discuss:How data management has evolved as a priorityCommon problemsUnified data management platformsFind out more about Astera's unified, no-code data management platform here
In this week's episode of Data Unlocked, Jason sits down with Aaron Fetters, CEO and Managing Partner at Transparent Partners.Aaron has spent over two decades delivering value for the world's largest brands, from Procter and Gamble to Kellogg to comScore.Today, he is using his expertise to help Transparent Partners reach their goals.Transparent Partners is a boutique consulting company whose mission is to empower industry leaders to drive profitable business growth through better connected customer data, technology automation, and enhanced collaboration. In this episode, Aaron and Jason discuss Clean Rooms, how they work compared to Google Analytics, how new data privacy laws are affecting the industry, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Aaron (00:40)Let's talk about Clean Rooms (07:37)How privacy laws are changing everything (12:28)The downfalls of DMPs (21:19)One final question (23:01)Additional Resources:Get in contact with Aaron here.Learn more about Transparent Partners here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!
Simon begins hour one talking about the interim DMPS superintendent not understanding why students are leaving the school district. Next, Simon talks to Sen. Rick Scott about our relationship with China and his bill that will sunset every law passed by congress after five years.
Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Mini summaries of GPI papers, published by Jack Malde on November 2, 2022 on The Effective Altruism Forum. I have previously written about the importance of making global priorities research accessible to a wider range of people. Many people don't have the time or desire to read academic papers, but the findings of the research are still hugely important and action-relevant. The Global Priorities Institute (GPI) has started producing paper summaries, but even these might have somewhat limited readership given their length. They are also time-consuming for GPI to develop and aren't all in one place. With this in mind, and given my personal interest in global priorities research, I have written a few mini-summaries of GPI papers. The extra lazy / time poor can read just “The bottom lines”. I would welcome feedback on if these samples are useful and if I should continue to make them - working towards a post with all papers summarised. It is impossible to cover everything in just a few bullet points, but I hope my summaries successfully inform of the main arguments and key takeaways. Please note that for the final two summaries I made use of the existing GPI paper summaries. On the desire to make a difference (Hilary Greaves, William MacAskill, Andreas Mogensen and Teruji Thomas) The bottom line: Preferring to make a difference yourself is in deep tension with the ideals of benevolence. If we are to be benevolent, we should solely care about how much total good is done. In practice, this means avoiding tendencies to diversify individual philanthropic portfolios or to neglect mitigation of extinction risks in favour of neartermist options that seem “safer”. My brief summary: One can consider various types of “difference-making preferences” (DMPs), where one wants to do good themselves. One example is thinking of the difference one makes in terms of their own causal impact. This can make the world worse e.g. going to great lengths to be the one to save a drowning person even if other people are better placed to do so. This way of thinking is therefore in tension with benevolence. One can instead hope to have higher outcome-comparison impact, where one compares how much better an outcome is if one acts, compared to if one does nothing. This would recommend not trying to save the drowning person, which seems the correct conclusion. However, the authors note that thinking of doing good in this way can still be in tension with benevolence. For example, one might prefer that a recent disaster were severe rather than mild so that they can do more good by helping affected people. Under uncertainty, DMPs are also in tension with benevolence, in an action-relevant way. For example, being risk averse to the difference one individually makes sometimes means choosing an action that is (stochastically) dominated by another action - essentially choosing an action that is ‘objectively' worse under uncertainty, with respect to doing good. This can also be the case when people interact - the authors show that the presence of DMPs in collective action problems with uncertainty can lead to sub-optimal outcomes. Importantly they show that the preferences themselves are the culprits. This is also the case with DMPs under ambiguity aversion (ambiguity aversion means preferring known risks over unknown risks). One could try to rationalise DMPs by saying people are trying to achieve ‘meaning' in their life. But people who exhibit DMPs are generally motivated by the ideal of benevolence. It seems therefore that such people, if they really do want to be benevolent, should give up their DMPs. See paper here. The unexpected value of the future (Hayden Wilkinson) The bottom line: An undefined expected value of the future doesn't invalidate longtermism. A theory is developed to deal with undefined expe...
Welcome to In The Room, a wrestling podcast from the Des Moines Register's Cody Goodwin. On today's episode, Cody discusses Iowa and Iowa State's wrestling schedules and also talks with Charles City's Lilly Luft on her recent college commitment. STORIES • Lilly Luft, Charles City's two-time state champ, commits to the Iowa women's wrestling program: https://www.hawkcentral.com/story/sports/college/iowa/wrestling/2022/09/29/iowa-womens-wrestling-recruiting-lilly-luft-charles-city-state-champion/8120881001/ • Iowa wrestling released its full 2022-23 schedule. Here are the key dates to know: https://www.hawkcentral.com/story/sports/college/iowa/wrestling/2022/09/27/iowa-wrestling-schedule-2022-2023-hawkeyes-opponents-dates/10439595002/ • Samantha Bush named head coach of district-wide DMPS girls wrestling program: https://www.desmoinesregister.com/story/sports/high-school/2022/09/27/samantha-bush-named-coach-district-wide-dmps-girls-high-school-wrestling-team-des-moines-ighsau/10440841002/ • 5 interesting results from IAWrestle's Night of Conflict: https://www.desmoinesregister.com/story/sports/high-school/2022/09/25/iowa-high-school-wrestling-5-interesting-results-night-conflict-iawrestle-kale-petersen-ethan-deleon/10434010002/ • Connect with Cody: https://linktr.ee/codygoodwin • Subscribe Today
Show Resources Here were the resources we covered in the episode: Episode 59 LinkedIn's auction Campaign Quality Scores for Sponsored Content Help Article LI's Privacy Centric Explanations - really interesting to understand LI's direction towards privacy Episode Six NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript I win auctions every day. No, I'm not an eBay addict. I'm a LinkedIn advertiser. We're talking about how to win the ad auction on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there, LinkedIn Ads fanatics! LinkedIn's ad auction is confusing to advertisers because it's so opaque. And you don't quite know what's going on in the background. If you're looking to improve the performance of your ads, though, you'll definitely want to understand what's going on behind that curtain. So on today's episode, we're going to do a deep dive into the ad auction. First of all, some great stuff in the news. I found a resource that LinkedIn released called the professional identity resources for LinkedIn advertisers, I've gone ahead and link that down below in the show notes so you can check it out. But basically, it's a download of how LinkedIn is looking at, and thinking about privacy concerns. And it's really helpful to understand the direction that LinkedIn is moving with things like conversion tracking, and some of the things we've seen recently like with reach being taken away. So if that's interesting to you definitely go check that article out, there's quite a few things there. I was also able to attend the meeting for LinkedIn API partners and we got a bit of a roadmap update, which was really exciting. Usually, LinkedIn likes to keep their advances that are on the platform up to date with what's happening on the API as well. So if you happen to use LinkedIn API in any way, like if you're using a partner of LinkedIn, that helps you at all with what you're doing inside of campaign manager, then you might notice this kind of functionality coming out. What they talked about, that I got especially excited about were dynamic UTM parameters. And it looks like these are going to be available in LinkedIn API first, and then we'll eventually get them inside of the dashboard. So for those of you who are already advertising on Facebook, and you love how you can create the same ad once, but in every campaign, or every ad set that you run it in, you can have different UTM parameters running to it, we're eventually going to have that on LinkedIn as well. I'm a huge fan of this. I've been asking for it for years, they also talked about how offline conversions are coming. And I've got this inside of my campaign manager dashboard so it's available on the UI to me now, I don't know if it's available to everyone yet. But we know it's probably coming to the API soon. So you might be able to use a different partner program to help you with something like these tying offline conversions back to your adspend. 2:39 So let's talk about offline conversions. It's a little bit limited in the way that LinkedIn is doing it. But you'll understand why. Imagine that you're advertising and then one of your ads turns out later to generate a sale. What you can then do is send that list of email addresses of those people who've become your customer back to LinkedIn. And then LinkedIn will take that and match it up to that same user if they're able to find that same email address attached to a user and figure out which campaign which ad they initially clicked on. And then they'll be able to do that attribution. The obvious weakness here, though, is that LinkedIn knows personal email addresses, because that's how we log in and sign up for LinkedIn. And if you close a customer off of LinkedIn Ads, they're probably going to end up giving you their professional email. So let's say if LinkedIn only understands 50% of email addresses, that's still cool to have these offline conversions being tied up in the platform. So I'm excited about the functionality, but just realizing it's not going to be fully complete. There was also some new development around DMP segments coming out with the API. So that could end up being interesting. If there are those of you who are using DMPs. Going a different direction here. One of LinkedIn engineers reached out to me with a really interesting ask. She said, she's working on the accessibility features for campaign manager, and that she's searching for some LinkedIn users who might actually utilize those accessibility features. So maybe it's someone who is vision impaired. And they're using things like a screen reader, or utilizing the alt text of images, when either creating or consuming different ads. She would love to have a brief chat with them over zoom or over the phone and share some takeaways with their engineers as they're trying to make their accessibility features better. So I'm calling on all of you. Do you know anyone who builds ads who uses any of those accessibility features? Maybe because their vision impaired or for some other reason? If so, please reach out to us at Podcast@B2Linked.com and I'd love to introduce you to Carol. We reported a few weeks ago that LinkedIn is now only reporting on some averages for reach and frequency. And we're no longer getting those accurate counts. It was done so suddenly that I think there was a lot of advertiser blowback. And so LinkedIn appears to have reverted this change, but the bad news is, it's likely still going to be averaged again in the future. But at least for now we have the raw numbers. So go ahead and use them for whatever they're worth. But know that we're probably going to lose them again soon here in the future. 5:13 I have a really cool announcement. I'm actually getting married this week. And so I'm very excited. It's gonna be fun. We're gonna go on a cruise for honeymoon. The bad news to you is that I may end up skipping a couple of weeks of episodes, but I promise I'll be back as soon as I can. I wanted to highlight a review that came in from Maggie Mulholland one of our friends, actually, who works at LinkedIn. She said, "Great resource! Such a time worthy listen for anyone in the industry. AJ brings an honest and well rounded take on all things LinkedIn." Maggie, thanks so much for sharing that. I do try really hard to have it be an honest and well rounded take. I do hope we're not ruffling any feathers at LinkedIn when we talk about some of the products the way that we do. But I also hope that the praise that we keep on the platform also comes across as intended as well. So thanks, Maggie, great to have you as a listener. 6:01 Alright, so now to the topic at hand about the LinkedIn ads auction, let's hit it. First, we have to ask ourselves, what is an auction. Put simply, LinkedIn has a limited number of ad impressions that it can show to any given user. And there are obviously quite a few companies who would love to show an ad to any of these users. So LinkedIn, just like all the other major ad platforms, especially like Google and Facebook, it holds an internal auction to decide which advertisers ad to show to any individual during the day. This was a concept that I believe was pioneered by Google early on with Google AdWords, that's now Google Ads. And it's a really genius way of maximizing the profit of any individual user on the platform. So let's talk about how it works. Let's say you and I both want to reach the same audience member on LinkedIn. And let's say I'm willing to pay $8 for a click, but you're willing to pay $10 per click. We would naturally assume that LinkedIn would look at it and say, Oh, that person is willing to pay $10 A click that's $2. More for a click than Aj is. Let's show their ad. So that situation seems pretty easy at first blush. Well, what about if you and I are both willing to pay $10 for a click? How does LinkedIn then decide which of our ads they're going to show? Google's answer to this was called the quality score. And the essence of it was, if we're only paying for when someone clicks, then LinkedIn can figure out which one of us is more likely to make the network money when they show our ads. So for example, let's say that my ads have a .5% click through rate, meaning that every 200 times they show my sponsored content ad, I'm going to get a click, and LinkedIn is going to make $10. But in this example, you're also bidding $10. But historically, your ads get a 1% click through rate. So your ads get clicked on twice as often as mine. LinkedIn looks at that and says, whoa, both of these advertisers are willing to pay $10. But they make $10 for every 100 people they show your ad to, but they only make $10 for every 200 people they show my ad to. So now you can see how it's in Lincoln's best interest to show the ads of the advertiser who tends to get the best engagement. So the metric that judges how effective you are at getting people to click on your ads, and how effective I am at getting people to click on mine is called our relevancy score. Really similar concept on Google, it's called quality score, really similar concept on Facebook ads, it's called relevance score. And it's really cool. But the challenge to it is we as advertisers, we don't know what our relevancy score is. Google used to show us quality scores all the way down to the ad level. But over time, they took that visibility away, which makes a lot of sense, because it's in the platform's best interest to hide your relevancy score or your quality score from you. The reason why is just so someone doesn't game it. So let's say your relevancy score is updated every single day, and LinkedIn shows it to you. That means you can effectively do one test per day on changing an ad or launching a new campaign. And maybe over time, you can start to understand how your relevancy score is affected by the changes that you make, effectively gaming the system. Many of you know my background, I started out in Google ads. And I know that the quality score algorithm was something that was heavily debated by advertisers. We always wanted to try to figure out more about what goes into it and how it's taken into account. This dates me a little bit, but I remember back when Google announced that they had 21 different factors that affected their quality score. So when I started getting really heavy into LinkedIn Ads, I was pleasantly surprised how simple the relevancy is. Your calculation really was. At the time your relevancy score was really just a combination of your historical click through rates and your current click through rates. So if your campaign has had really good click through rates over a long period of time, and you launch a new ad into that campaign, you may start out with a really good assumed relevancy score, which is so helpful. LinkedIn's product team hasn't given me any sort of insight into LinkedIn relevancy score, currently. But my guess is, it's now gotten a lot more complex. But we'll of course talk about that a little bit later. So your relevancy score is effectively a normalized range from zero to 10. Zero meaning that your ads are providing no value, and a 10 mins that people are clicking on it like crazy, and really loving what you're putting out as an advertiser. Now I say a normalized range, because if you are a seven today, but all of a sudden, a competitor enters the auction against you, and they have a much higher relevancy score, let's say they have a nine, your relevancy score is a calculation of your performance compared to those who are in the auction with you. And so yours might sway. Yours might bumped down to a six, because there's just so good, and it's all averaged. Okay, so you have this relevancy score that somewhere between zero and 10, and you start bidding in the auction, you don't know what those who are bidding against you what they're bidding. And so it really is a blind auction that way. So that example that I used before, where you're willing to pay $10 for a click, and I'm only willing to pay eight. And of course, the auction is going to give it to you. Well, that's not the case. Thank goodness, it's not so simple. So the way it works is that two parties enter the auction. And in reality, there's a lot more than just two parties. But for simplicity's sake, let's say it's just you and I who are bidding for an audience member. Let's say I'm willing to pay $12 for a click, but you're only willing to pay $6.50 per click. So you're bidding basically half of what I'm bidding. So at first blush, you're now thinking, ooh, it sure seems like LinkedIn is going to want to show AJs ad over mine. But now when I tell you that behind the scenes, this campaign only has a relevancy score of four, but yours has a relevancy score of eight, what LinkedIn is doing behind the scenes, they are multiplying my bid, times my relevancy score, and your bid times your relevancy score, to get this combined score. So in this case, my combined score would be a 48. It's my bid of $12 times my relevancy score of four, and you're bidding $6.50. But you already have a relevancy score of eight, which if you multiply that together, you get a 52. So now what LinkedIn is doing is saying, Ooh, whoever has the highest combined score is who actually wins the auction for their ad to show in this exact impression that just arose. Okay, so your combined score is higher than mine, which means you're going to win the impression. But now LinkedIn has to decide how much are you going to pay for that click, because we were obviously bidding very different amounts. I was willing to pay $12 for a click, and you were only willing to pay $6.50. So the way that it does this is it takes the second place bidders That's mine, my combined score, which in this case is a 48. And then they divide that by your relevancy score, which is an eight. This simple mathematical operation tells the system what the second place bidder would have had to bid in order to become the first place. And with this simple mathematical operation, it lets us see exactly what you would have had to bid in order to beat me in the auction, which would have been exactly $6. And because LinkedIn is a second price auction, the same auction model that Google pioneered, we add one cent to it. So basically, even though you're bidding $6.50, you only have to pay $6.01 for that click, because that's all it took for you to outbid me. If this is a little bit complex to hear about math over a podcast, I totally get it. Down in the show notes, you can click on a video that LinkedIn created that actually explains their auction system, and they show it with a really cool animation, I think you'll like it. So now you understand how the auction system works behind the scenes. But that's not especially helpful because all of this is visible to LinkedIn, those who are hosting the auction, but it's totally invisible to you. All you see is you bid a certain amount, and then get a certain amount of impressions that turned into a certain number of clicks. So you can change your bids frequently and try to understand how close am I to be getting more advertisers in the auction and being able to win a lot more impressions, or how low can I bid without losing the vast majority of my impressions that I get. But LinkedIn is help article will tell us exactly how they explain relevancy score. It says, ads are assigned a relevancy score that measures how likely a member is to take an action on the app. Relevancy scores include factors like expected click through rate, comments, likes, and shares, your relevancy score can change over time, as members interact with your content. While you can't see your ads relevancy score, you can use the campaign quality score as a proxy. So this gives us a really important clue. When I go and run a campaign export from within campaign manager, I noticed one of the columns says campaign quality score. And that's a number from zero to 10, which looks a lot like relevancy score. So if we read into what LinkedIn is saying, we can look at campaign quality score, and it acts as a proxy to what our relevancy score is. But we won't actually know what our relevancy score is. So relevancy score is something that applies to ads and to campaigns, but your campaign quality score is just that same normalized range from zero to 10 that describes the campaign. So they're essentially not giving you any information about individual ads, but you do get a little bit about the campaign itself. Alright, here's a quick sponsor break, and then we'll dive back into the meat of it. 16:19 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end, at B2Linked, we've cracked the code to maximizing ROI while minimizing costs. Our methodology includes building and executing LinkedIn Ads strategies that are customized to your unique needs, and tailored to the way B2B consumers buy today. Over the last 11 years, we've worked with some of the largest LinkedIn advertisers in the world, we've spent over $150 million dollars on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call at B2linked.com/apply, today. We'd absolutely love to get to work with you. Alright, let's jump back into relevancy scores here. So when I used to look at the campaign quality score column, in my campaigns report, I honestly thought that oh, some engineer at LinkedIn who used to work at Google, accidentally mislabeled it and wrote quality score when they should have written relevancy score. But I put a post out in June, asking for help and thoughts from the LinkedIn masters out there. And one of my connections, Decker Frasier., he turned me on to this. He pointed me towards that help article, where it talks about how your quality score is a proxy for your relevancy score, but they're not going to show you what the actual relevancy score is. So Decker, thanks so much for turning me on to that. That was new info for me. So then I got to dive into the help article all about campaign quality scores. And I've linked to that article below if you wanted to go and do your own research. The article starts off "A campaign quality score is an estimate of how likely a member is to act on a sponsored content ad in your campaign. scores help indicate how relevant your campaigns are compared to your peers campaigns targeting that same audience." So immediately, we're understanding that this is totally based on the competition around you. So you could have a terrible click through rate and still have a great quality score if all of your competitors are also getting terrible click through rates. Or conversely, you can have an amazing click through rate, but if so many of your competitors have even better than you're just stuck with a normal or an average quality score. The article then goes on to explain how campaign quality scores are based on the predicted click through rate of the ads in your campaign, as well as the predicted click through rate of your peers ads targeting the same audience. So that raises the question, how does LinkedIn predict what your click through rate is going to be? Here's another little nugget to point out in this article, campaign quality scores and predicted click through rate are only helpful for evaluating campaigns using CPC bidding. So what that means is, the only ones of us who are actually part of the auction are those who are bidding by the click. So if you are bidding by the impression, or if you're using LinkedIn's maximum delivery or auto bidding options, you're effectively bypassing the auction entirely. You don't have to worry about your campaign quality scores or your relevancy scores. And that's because if you tell LinkedIn that you're willing to pay a certain amount, regardless of who clicks for every 1000 times they show your ad, LinkedIn can very easily compare you to another advertiser who's saying the same thing. So if you're willing to pay $120 for them to show your ad to 1000 users, and your competitor is only willing to pay $100 to reach that same 1000 users, LinkedIn doesn't have to do much calculating at all. It just says, oh, that advertiser is willing to pay me $20 more for the same traffic, I'm going to give them more impressions. I have had several members of my team come to me and say, "Hey, has campaign quality score gone away? Because when I run a report, I don't see it in there." Well, LinkedIn is help article here says, "If a campaign quality score isn't available, it's probably because your campaign isn't active, or it's not using the sponsored content ad format. Or maybe it's too early. And your campaigns ads haven't competed in the minimum number of options for that score to be calculated." So if that column is blank for your campaign, one of those four reasons is going to be why. 20:47 So that then begs the question, how do we improve our quality scores or our relevancy scores? Well, that's pretty simple. It's improving our click through rate. But of course, that's much easier said than done, check out Episode 59, where we talk all about how to increase click through rates, and all the different controls we have on them. And although our bid doesn't directly contribute to your relevancy score, your bid is used in the calculation of your combined score, which then decides if you win auctions or not. Let's say you're bidding pretty low at $7 per click, you may see that you get, let's say, 200 impressions per day. If after increasing your bid to $12 per click, you might see your impressions jump up to 1000 per day. And what that means is you were only winning like 200 impressions per day with your lower bid, but now that you're bidding higher, you're qualifying and winning a lot more of these auctions. But of course, as you're bidding higher, it means those auctions that you do win and when a user actually clicks, you will pay quite a bit more for that, click, go back and check out Episode Six, that was all about bidding, if you want to become an absolute ninja Jedi Master or whatever, on the whole topic of bidding. If we look at the other platforms, especially like Google and Facebook, who are much much more advanced in tech, it might afford us a bit of a glimpse into what relevancy score will be in the future, or maybe what it's already developing to be. Google, for instance, has so many advertisers and so much competition, that just deciding someone's quality score based off of the click through rate of their ads, it doesn't tell the whole picture. So think about the other kinds of factors, which might tell the platform, how successful you are as an advertiser. Some of those things might be when you are sending traffic to a landing page. If that landing page loads really slowly, you could tell that people who are clicking on those ads probably are not going to have the best experience and they may end up bouncing before the page even loads. So it's much better for them to reward the advertiser with a higher quality score, whose pages load near immediately. With Google, it's really simple because they're searching by keywords and so Google can take into account how relevant the keyword is that someone clicked from, to the keywords that are actually found on the page. Who knows if LinkedIn is using something like this, but they certainly could. So my recommendation to you is whether LinkedIn or using any other factors other than your historical and current click through rates or not, I would go and look at things like content of my landing page and how fast it loads. Because you can guess that if Google and Facebook had been doing something for lots of years, LinkedIn is sure to follow. Something else we have to talk about is how LinkedIn reps talk about pausing your campaigns or pausing your ads. There can be lots of great reasons to pause a campaign or pause ads, but if you're working tightly with a LinkedIn rep, you've probably heard them say, "Don't pause your ads or your campaigns, because it will affect your relevancy score, or it will reset your relevancy score." And we've done a lot of testing because this sort of sounded like an empty threat to us. And largely, I think it is, we've had several reps tell us that if you pause your campaigns for more than two weeks, then when you go to turn them back on, your relevancy score is totally reset. And I definitely don't think that his reps are lying. But I understand if they are bonused, based off of how much their advertisers are spending, and we pause things like over the weekend or at nights, then the campaign's will likely not end up spending as much as they're budgeted for. And so of course, the reps would want to caution us away from that. So in all of our testing, we found that pausing campaigns does not seem to affect us in the auction at all. That means if we pause a campaign with its ads for a full two weeks, and then turn it back on, if the relevancy score were reset, we should see action that was very much like the campaign was newly launched, which means it would probably enter a learning phase for the first one to one and a half days, where we either got fewer impressions or more impressions, as the system is just testing to see what relevancy score we actually deserve. So we haven't seen this action take place. But I'd love it if any of you have done this same test, if you're seeing anything like this, that would show to you that your relevancy score is being reset, then please do reach out to me and let me know. I'd be really curious to hear about that test. So let's say that LinkedIn is actually resetting our relevancy scores after pausing. If we're not seeing a big effect come from that. One reason could be that if LinkedIn shows your ads, and it's earned a certain relevancy score and place in the auction, and then you pause, and then start again, that audience is just as likely to interact with your ads the same way that they did before. And in fact, maybe even slightly higher, because they haven't seen the ads in two weeks. So those who have already interacted and seeing them, they have probably forgotten about seeing them, and it looks new to them. So that's a possible reason why even if your relevancy score does get scrubbed, after two weeks of pausing, why performance can still look good. But again, that's just a hypothesis. I'd love to hear from you guys, if you've seen any sort of effect like this. All right, I've got the episode resources for you coming right up. So stick around. 26:28 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. All right, I mentioned Episode 59 of the show. For those of you who are curious about how to improve click through rates, definitely check that one out. It is the key to getting lower costs on LinkedIn. There's also the LinkedIn Help Center article about LinkedIn's Ad auction, and how it's calculated. That is sincerely interesting and I would recommend it as a read. There's also the article that we sampled out of here, the campaign quality scores for sponsored content help article. There are some great insights there. It's really awesome when LinkedIn is so transparent about how their system works. It sure helps us advance advertisers not put on our tinfoil hats and assume the worst. There's also LinkedIn's privacy centric page that talks all about their new initiatives around privacy. Definitely worth checking out, especially after Episode 70 all about the cookie pocalypse, you'll probably understand that one quite a bit better. I mentioned Episode Six all about bidding. That that one's definitely worth going back to have a listen, if you've missed that one. Or it's always worth a read, listen, because it's honestly one of the most important things from your whole. So go back and have a listen of that. In case you missed it. Or even if you've already heard it, it's super important. It is the basics of advanced LinkedIn Ad strategy. So make sure you know it like the back of your hand. If you or anyone else, you know, is looking to learn more about LinkedIn Ads, check out the link in the show notes for the course that I did on LinkedIn Learning all about the basics of LinkedIn Ads. It's incredibly inexpensive, and really high quality. The LinkedIn Learning folks really know what they're doing. If this is your first time listening, welcome, we're excited to have you here. Make sure you hit that subscribe button. Of course, that's only if you liked what you heard. If this is not your first time listening, please pay us the fee of leaving a review on the podcast. It really, really helps. I'm not just saying that. And of course I'd love to shout you out for leaving a review. For any questions, feedback or suggestions on the show, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives!
Recorded March 31, 2022 Chris and Marc were at NWMET 2022 in beautiful Coeur d'Alene, Idaho in March and set up a table in the middle of the hallway to talk with as many people as possible about AV in higher education. In this episode, we're joined by Robert Durbin from Crestron to talk high level concepts, Crestron's A+ program, the four flavors of DM, and using tin snips to modernize your DMPS products. Note: please don't modify your DMPS with tin snips. Robert's LinkedIn: https://www.linkedin.com/in/robert-durbin-64b79852/
AJ Green's Next Step, DMPS and Drake Break Ground and More - Wednesday Hour 1
DMPs are dead – long live CDPs … at least according to Michael Katz, CEO and co-founder of customer data platform mParticle. After years of confusion, the CDP space is finally starting to shake out as marketers get smarter about what they need from the tech.
In this week's episode of We Love Outdoors with Rich Davenport, your humble host reminds hunters that today marks the start of the supplemental DMP issuance for WMUs that have not met their target tag issuance level. Available on a first come, first served basis, hunters must head to a license agent to secure up to two (2) additional DMPs. Once the tags are gone, WMUs are removed from the list until all DMPs are issued. The rut is hitting full swing, with bucks now actively chasing and soon to be tending the does. Leaf activity is past peak now in NY as well, which means the leaves will be dropping quickly now. Saturday also marks the start of crossbow use in early archery in the Southern Zone, and your humble host goes through some crossbow handling do's and don'ts with safety at the forefront. In other news, DEC has released their proposed regulatory changes for panfish (sunfish and crapppie) with a 45 day public comment period now open through 12/26/2021. This proposal has been pared back from the originally released draft "management plan", now encompassing only 3 changes - lowering the daily creel limit for sunfish from 50 per day to 25. Increasing the keeper size statewide for crappie from 9" to 10", and establishing special regulations for a handful of waters for sunfish, where setting a minimum size of 8" and a daily creel limit of 15, in an effort to see larger sunfish from these specific waters. All regions except region 2 has a water body or two selected for these special regs. Comments may be emailed to regulations.fish@dec.ny.com, subject of Sunfish and Crappie Regulations, or mailed to Inland Fisheries Section, NYSDEC 625 Broadway, Albany, NY 12233-4753. Also, starting today, November 1, boaters are reminded you must wear your PFD full time when on board a vessel less that 21 feet in length. This includes motor boats, kayaks, canoes, row boats and sail boats. This requirement remains in place through May 1. Election Day is tomorrow, November 2, and although this year is a local election only, 5 proposed NYS Constitutional Amendments are on the table. My own personal recommendation is to vote NO on all proposals, especially the first 4. Proposal 2 is the Environmental Rights Amendment, and the wording is so vague it would relegate environmental protection to vigilante lawsuit justice. Air and water cross state and international borders, and really is best handled by the Federal Government anyhow. Meanwhile, a lawsuit filed by several towns and organizations against ORES and their ignoring of SEQR laws, filed in June 2021, has been thrown out by State Supreme Court Justice Peter Lynch, citing the lack of a project being the subject of the suit, and therefore no foundation for the suit exists. The chance for appeals remain, as well as the ability to file Article 78 actions against specific projects if environmental protections and studies are ignored. This was disappointing but not unexpected. While this lawsuit aimed to protect NY's ecosystems from harm caused by wind and solar projects, firearms owners and safety advocates are incensed by the tragic event on the set of the movie Rust, when actor and movie producer Alec Baldwin fired a live 45 Long Colt cartridge during a rehearsal from a firearm that was claimed to be empty, killing cinematographer Halyna Hutchins and wounding director Joel Souza. Every firearms safety rule was violated, but unknown whether criminal charges will be lodged, and against whom. Basic firearms safety places responsibility on the one that did the shooting. It would have taken just 5 seconds to check the firearm to confirm it was unloaded - something that no one did, including Baldwin, who cocked the hammer, aimed at people, and squeezed the trigger. --- Send in a voice message: https://anchor.fm/rich-davenport/message Support this podcast: https://anchor.fm/rich-davenport/support
This week's episode of We Love Outdoors with Rich Davenport announces that DEC has set the supplemental DMP issuance to begin on November 1 in the following WMUs: 1C, 3M, 3R, 3S (bowhunting-only), 4J (bowhunting-only), 6P, 7F, 7H, 7J, 7R, 8A, 8C (bowhunting-only), 8F, 8G, 8H, 8J, 8N, 8R, 9A, 9F, and 9G. Permits will be issued on a first come, first served basis, and for those who have already applied for the DMP lottery prior to the Oct 1 deadline can secure up to two more DMPs in the areas above without having to pay another application fee. Hunters that did not apply during the open lottery period will be subject to the $10 fee. EHD impacted WMUs that may have not issued all their DMPs will not see this supplemental issuance. We are still waiting for that first frost and with Halloween fast-approaching, bowhunters are still reminded to report any observed dead deer to DEC. The return to Eastern Standard Time, the end of Daylight Savings Time, occurs on Sunday November 7, 2021 this year. Comment periods are still open for the proposed county opt out on the holiday hunt, through November 14. Hunters are urged to participate, as among the many issues that make this a terrible regulation, enforcement will be impossible, and must be done by the county Sheriff in counties that wind up opting out, and they do not have the same powers as ECOs. Also, the proposed new guidelines for PFOA, PFOS and 1,4 Dioxane in drinking water and MCLs in raw water have that public comment period through November 5. Please take the time to submit your comments on that as well. Seems like ocean life is being better protected from these emerging contaminants than frsshwater life, which contradicts the end game of health drinking water. Election day is fast approaching, and early voting in NY has begun on Oct 23. November 2 is election day this year, and although this election is local races only, 5 proposed NY Constitutional Amendments are also on the ballot, including Proposal 2, the Environmental Rights Amendment, which is so open-ended and vague that it amounts to very bad law. Also on the ballot are those Erie County legislators that voted opposed to the youth bill. If you live in the districts represented by these 5 who do not support parental rights, you may want to consider electing a new legislator. CAWTILE is collecting comments and positions on OWT in Lake Erie from the local candidates that will give a position statement. Check their Facebook Group for these statements from the candidates. An information meeting will be held November 15 at Southtowns Walleye Association. This public hearing will provide all the information needed that has been suppressed by the wind supporters. More details will be discussed in next week's episode of We Love Outdoors with Rich Davenport. Fur bearer seasons are opening up across the state as well, and regular big game season has opened in the Northern ZOne, with Southern Zone opening November 20. A meat and ammo raffle to raise money for the North Java Fire Hall happens on Oct 30. Tickets are $10 in advance, $12 at the door, and the doors open at 5:30PM, North Java Fire Hall, Route 98 in North Java. NYSCC is watching the progress of two bills very closely, and although nothing to worry about now, S.7456 is being watched closely, which is opposed by NYSCC. Finally, it seems more information is coming to light concerning the scam that is wind and solar. Across the Nation, information as to how bad these schemes will be for the grid and the people are now coming to light. Let's hope this continues, as the wind industry has had more than 20 years of unchallenged fairy tale telling, and countering the lies and falsehoods is hefty and takes time, and we don't have 20 years to full inform everyone... --- Send in a voice message: https://anchor.fm/rich-davenport/message Support this podcast: https://anchor.fm/rich-davenport/support
In this week's episode of We Love Outdoors with Rich Davenport, your humble host wishes everyone a Happy Labor Day, and with this comes the unofficial end of summer, with the fall and the harvest just ahead. September marks the opener of NY squirrel season, a great activity to introduce youth to the sport of hunting, as the demands of silence, stillness, and scent-free efforts doesn't exist. September also means Resident Canada Goose season across NYS, with most waterfowl regions opening on Sept 1 through the 25th, with a 15 brid per day limit, with the exception of Lake Champlain area, where the limit is 8 birds per day. Long Island areas begin their resident goose season on Sept 7 through 30th. The new deer season regulations discussed during the special broadcasts on September 1, means that on Saturday 9/11 opens a special firearms season in specific WMUs for antlerless only deer, and in the archery only areas, the same special season exists, running through 9/19/2021. This is not a statewide season, and only valid DMP or DMAP tags may be used. That is the limiting factor, and no additional DMPs are set for this season. Statewide changes to deer season includes the change in hunting hours, with 30 minutes before sunrise and after sunset adding a full hour to each day. This should increase harvest across the board, as this is the prime times for deer movement. Also statewide is the regulation requiring hunters wear safety orange or pink, either a cap or vest, 250 sq inches, solid or patterned, while hunting big game with a firearm, or accompanying someone hunting big game with a firearm. This is to address safety concerns with the added time for the hunt, where light levels are changing. In other news, The Children in the Stream/ 4H Youth Fly Fishing program begins again on 9/7, and held each Tuesday from 7-8:30PM. Hosted at SUNY at Fredonia's campus, in the Costello Room of the Rockefeller Art Center. Open to children age 12 and up, including adults, but youth under age 12 may also participate when accompanied by an adult, this program is free, has no long term commitment needed, all materials are included and does include some field trips as well. Masks must be worn indoors during the classes. For more information, contact Alberto Rey, email alberto@albertorey.com, or call 716-410-7003. Erie County should be holding their vote on the youth hunting local law this Thursday. Passage and enactment will not happen in time for parents to take their 12 year olds afield in WMU 9F for the Sept. hunt, sadly. And National Hunting and Fishing Day is September 25 at Elma Conservation! Lyme disease exposure prevention is discussed with this new September season in play. EHD outbreak updates discussed, and state officials are monitoring for more detected cases. And the NYSCC has passed both resolutions that were considered during the August 28 convention. Finally, your humble host discusses the slow death of science, as ideology and agendas pervert the method that determines what is, into the fear of what if and consequences of inaction, which are wholly false. Science is the ultimate interrogator and questioning is the essence of science to discover what truly is. This is what is being killed, and we must push back for science's sake. --- Send in a voice message: https://anchor.fm/rich-davenport/message Support this podcast: https://anchor.fm/rich-davenport/support
Chris is a marketer and author with a colorful career spanning Traffiq, Bionic Ads, Nielsen, early DMP nPario and Krux, which was acquired by Salesforce in 2016More
Chris is a marketer and author with a colorful career spanning Traffiq, Bionic Ads, Nielsen, early DMP nPario and Krux, which was acquired by Salesforce in 2016More
O entrevistado de hoje é o Alexandre Galliotti, Head de Growth da Mightyhive América Latina, a maior agência de marketing digital do mundo. O nosso entrevistado é um executivo orientado ao uso intensivo de dados, fluente em conceitos e plataformas de Martech, Growth e Customer Experience. Temas como Marketing Digital, CRM, Analytics e DMPs fazem parte do seu cotidiano. Além disso, e advisor e mentor da startup Inovativa Brasil, e tem vários cursos da Google, Salesforces, na Harvard e no MIT.
Weekend Recap on the Sweet 16 & Iowa women's team, John Bohnenkamp talks Big 4 hoops & DMPS leaves the CIML
Weekend Recap on the Sweet 16 & Iowa women's team, John Bohnenkamp talks Big 4 hoops & DMPS leaves the CIML
This episode is full of love and features an interview with the co-founder of Run DSM and Movement 515, Emily Lang. This Des Moines-based program offers opportunities for students to demonstrate leadership skills and mentorship through an anti-racist, student-centered lens. We talk to Emily and the other guests about the importance of creating brave, safe spaces for students to explore expressing their voices, identities, and opinions. The episode also features the creative works of DMPS students and graduates Champagne Harrington, Victor Caldwell, and Tierre Turner who have all had experience in DMPS and Movement 515. This episode is full of love, joy, and inspiration. Listen to learn more about the power of spoken word poetry in and out of the classroom. Enjoy! The episode contains a clip from Anderson Cooper's interview with Amanda Gorman on CNN.
This episode is full of love and features an interview with the co-founder of Run DSM and Movement 515 Emily Lang. This Des Moines-based program offers opportunities for students to demonstrate leadership skills and mentorship through an anti-racist, student-centered lens. We talk to Emily and the other guests about the importance of creating brave, safe spaces for students to explore expressing their voices, identities, and opinions. The episode also features the creative works of DMPS students and graduates Champagne Harrington, Victor Caldwell, and Tierre Turner who have all had experience in DMPS and Movement 515. This episode is full of love, joy, and inspiration. Stay tuned for the full episode tomorrow (3/3/21) to learn about the power of spoken word poetry in and out of the classroom. Enjoy!
(Photo Courtesy of Lindner Media) Everyone in the fishing world knows the name, Al Lindner and have either seen his TV shows over the years, or have read his many fishing articles. Al has accomplished many great things during his fishing career and is a member of the Freshwater Fishing Hall of Fame. He also has been successful at winning many fishing tournaments over the years. He and his brother Ron Lindner started the Lindy Tackle company and In-Fisherman magazine which both helped revolutionize fishing as we know it. Al has been able to share fishing tips and tricks on film with the In-Fisherman TV show and most recently with the Angling Edge TV show. Al spends many hours on the water fishing for smallmouth bass, crappie, walleye, muskie and just about anything that swims! I want to say a special thanks to Danny Kurttila for helping to set up this interview. Without Danny's help, there is a good chance this interview would not have happened. So, thank you Danny! On this episode of RadCast Outdoors, Al sits down with us and talks about Faith, Family and Fishing. Al tells about his childhood and how he grew up loving the sport of fishing. He recounts making it a point to make a living at fishing and how his mother and big brother supported that dream. Al discusses raising his two boys to fish and gives tips on getting your family and friends involved. Al also spends a little time talking about his faith and how it has been apart of his career. He shares how God has affected his life and how his current endeavor with Lindner Media. Lastly, Al talks about fishing in the western US and how there are many virtually untapped fisheries to explore. We hope you'll take an hour and listen to this episode! You'll love learning from Al Lindner. This episode of RadCast Outdoors Podcast is sponsored by PK Lures, Hi Mountain Seasonings, and Bow Spider. Please go visit our sponsors and thank them for sponsoring RadCast Outdoors by giving them your business. Again, Al it's great to have you on the program. Um, I do want to give a quick shout out to Danny. Kurttila my cousin for helping set this up with Al um, that was kind of a big deal. And thanks, Danny. Yeah, so I really appreciate Danny and, um, Al just want to welcome you to this show. Thanks for, uh, taking time out of your busy schedule to hang out with us on a podcast for a little bit. I I'm looking forward to what there's nothing makes me happier than a cold in Minnesota. If I can't be out fishing, I should be talking about fishing it's going to be well below zero tonight. So, wow. That's probably one of the big motivations for Patrick and I to start this podcast is we both have young families and we're both avidly into the outdoors, whether it's fishing, hunting, or a little bit of both. So that's our, our goal is to, uh, you know, recruit new, new anglers and new hunters to the, to the, Outdoors, Well the timing is really appropriate for it. Yeah. You know, we've got a whole new recruitment. Uh, coming in because of COVID, our sport has never seen [00:01:00] before variance in the outdoors and they need, uh, need some guidance in a lot of cases to yeah. You know, respect the resource. And, uh, uh, that's an important part of what's happening now with these a whole lot of these new priests coming in. It's it's been fun to watch you over the years. Cause you've, you've really helped kind of teach everybody about that. And I know as a kid, I always looked forward to outdoor life coming in the mail and also in fishermen magazine. Cause that was, that was kind of the thing was, you know, I wanted to learn more about fishing and growing up in Cheyenne, Wyoming, it was like a dead zone of fishing. I mean, there's, there's really not much close unless you're going to drive like two hours to Glendo three and a half hours to Seminole, five hours to voice. And like you just forget about it. There's just nothing there. So, um, you talk about teaching people. I was reading that as much as I could cause I knew. When I went, I had to really capitalize on those trips. And so, um, you've done an amazing job about that. And [00:02:00] I just wanted to know if you could just share some tips with us, you know, what's, what's some key strategies of getting kids and just other anglers out on the water. What are some good strategies? So number one, number one, make sure you take them when you can get a bit people. I mean, I can't hold eyes. How important that is, especially with the younger ones that have a short attention span. Yeah, it is critical that Barbara is going down or something's pulling out in the end that, that line. And that's one of the key, even with a new adults and we have a lot of those coming into the sport now that have never fished before. And yes, they have patience where the young people don't, however, their patience will wane after one or two trips without getting a bike. It's the biggest hindrance that I've seen to our sport and your people lack. The key is getting a bit a bite to light that fire. They got to [00:03:00] catch something and, uh, you don't want to take them out in miserable weather conditions. You have to weather good and do everything in your power to make sure that they get back in there in a recent people, fish and continue to fish is they had a good experience and a good experience is. Pulling on the end of the line. That's really the reason you're out there. That's what motivates people. It's the miracle of a fish. It is amazing to me, my entire life in this business to see what a fish can do to change somebody's life. Yeah. Yeah. You know, we get a kid sitting on the dock, touching blue. gills all of a sudden out of nowhere, a two pound bass runs out from under the dock and grabs your bait. You never had yet you're catching bluegills and he had been a ball and that dispatcher. Your coffee break, where you'll land it, your life forever. Somebody had [00:04:00] never must get sick. Yeah. You know, they heard something about it. They're going out with somebody that knows something about it. All of a sudden next to the boat, this monster opens his mouth and bites on it. It's when imaged, it burns into your, into your spirit, that it would change it. Away. That's what lights the fire in this sport. And it's why it's so important to, uh, in, in the good weather to do it. And your debts, the key is to get, get a match and get a match and get a match. And then if the really young yet after two, three hours, you know, they like to think of running a wipe, whether you get a few fish around walk, it's like, they're fascinated with fish bouncing around in alive. And, uh, that that's the key. It really is the key to keep them motivated, keep them efficient for the action in a short period of time, you know, and again, with the idea adult or even a young person after, after, you know, you'll get them out for [00:05:00] two trips the third time. Uh, yeah, you're going to say you want to go fish and warned me today that you have two bad experiences that are gonna go bad back in, uh, play video games. So Al I was fortunate enough to grow up near saltwater and my dad in the Pacific Northwest, we did a lot of salmon and halibut and deep sea, and I got introduced very young to fishing. We actually just had a podcast with my dad on talking about, you know, starting that fire that you're talking about. I'm curious, who was the fishing mentor in your life? The person that got you hooked on it. Yeah, actually my, my brother's 10 years, my senior and, uh, uh, he, he took me everywhere from the time I was a little kid. Yeah. You know, he's seen, uh, a burning cash and he shared that. He says there was something about it from the time you were little, you were obsessed with insufficient. And he nurtured that. He actually nurtured that dad, that in him being 10 years older than I am, uh, you know, he kind of [00:06:00] took me under his wing. And, uh, I have some really good experiences in those years. One of them that, that really fed my passion for fishing was my mother. And this is kind of strange, but, uh, I got to share that story with you. My brother obviously loved to say, yeah, yeah. You know, so he took me every week everywhere we could go. We fished all over the ponds and lakes and creeks and rivers in between Chicago and Milwaukee and there's many of them. And we were out every moment we could go, he'd be able to get away. He keep took me, took me, took me, but, uh, my mother really liked to fish. And, uh, she seen, you know, people would ask me, you know, at a young age, uh, what do you go to a Christmas gathering? The family or friends like this, and there's a conversation and what are you going to do when you grow up boldly come coming.I'm going to make a living fishing So what I'm going to do, I know, look at you. Oh, [00:07:00] okay. Yeah. You know, and blow it off. And, and my mother, she, she under the guidance the brother with it, she, she at Christmas time or birthdays or special events, every time I, all my Christmas presents and gifts, where's the latest, greatest fishing tackle in the industry, whether it was a rod or reel, allure, magazines, books, anything that she said that said, it never said that, well, that's a dumb thing. How are you going to make a living in a fishing industry? You know, especially at that time, you know, that that many years. Yeah. You know, and you know, the only thing you, you know, you had tackle manufacturers that writers that, uh, at that time, one of the inspiring outdoor writers to me as a kid was Jason Lucas. He wrote for sports or field at that time. And he wrote a book, uh, Lucas and bass. And I bet you, I read it a dozen times that, [00:08:00] and mark, every page is burned into my mind. So, you know, it's experiences like that. Uh, then television, I remembered I and mirrors of TV, the TV fishing business. The first one, uh, his name was geared about Gaddis, the flying fishermen. He was the first one. He had syndicated television fishing and he'd fly to different locations all over the country and share his fishing experience. And, and then that led to virtual world. That was the true, uh, championship fishing. And he was the one that lit my fire to get into the fishing industry and do a television show in the business. I had, uh, he was here in my hometown in Brainerd, Minnesota when he had, uh, were starting Lindy deco company. And, uh, his producer, uh, his name was Jake, Dave Jed. When he gave us a call at the office one day and he says, [00:09:00] I am Dave Jane Woodbridge award championship fishing. We've been in the area for three days and we're having, we want to do a walleye show on jigs , can you help us out? I understand, you know, the lake , you're a really good fisherman. Everybody says go, you weren't working. So she would do a show. I said, absolutely. So we went out and we got a phenomenal show, shot, four hours to get everything done. He's all happy. Went back to Missouri. And we finished that. And my brother, my brother looks at me that night, we're talking. He says the Internet's great. He does a television show and talks about the lures that he manufactures. I says, you know, we could do that. We got winter. Why don't we start a television fishing show and help that's what lit that fire and guidance that was, it bought a camera B camera. Uh, my brother learned how to use it and had a splice tape together as you you're shooting would film it rewind. [00:10:00] So, you know, these stories, you get into the game and enter the fishing industry and enter the sport and the different aspects that are available. All, you get these different stories from everybody that, that there has been enough to make a living business, but I'll go back to what I said just a little bit early. It's just amazing. What a fish could do to change. Somebody's standing to me how it happens all the time. One experience would have been and just bam. You know, your life is changed by it. I, I agree. It's, it's an amazing experience. I remember catching fish when I was little and how it lit my fire. Yeah. Again, I, I promised that I would do this on the podcast and I hope it's not lost because I, you hear this stuff a lot. But my friend, Seth Ewing, who lives in Northern Idaho and myself, we, we grew up just eating up your, your shows [00:11:00] and, uh, the magazine. And it really did benefit both of us. He's he's an incredible fly fish. And he, he learned a lot from your fly fishing video that you guys put out with Dahlberg and, um, you know, and I, I love the small mouth and the walleye and those kinds of species. And so it's just one of those things where I hope it's not lost on you when you hear us say, you know, thank you so much for doing all of that, because it really did inspire a lot of people across the United States and the world, um, to go out and fish and to take other people fishing, which I think is really cool. One of the things that I always enjoyed and my dad and I always enjoyed watching you fish was just the joy on your face. You were always. Yeah, chuckling and laughing and having a great time. And we were just living vicariously through you as the wind blew about 70 miles. But I mean, it's, it's just, it, it, it really did make, it's a big difference. And I do want to, I want to ask about this because this is really important to David and I, we, we both have little kids and we take them out, [00:12:00] you know, fishing, hunting, different activities, and, you know, you have kids of your own. And, and I know like he's very influential and big into the fishing business as well, but can you talk a little bit about what that was like raising your kids to be fishermen, but also, you know, kind of raising them. During that time that, you know, you're just so busy and you got all these things going on with the, with the fishing world and the fame that you had going on. How did you manage all those things and still make it a great experience for you? Well, they grew up in the business. They did, there's not all, all seven that Ryan had seven children. I've got two boys, all of the kids, even the girls, three of his kids that up, they all served in the business doing something. Yeah. Yeah. From the time we started Lindy and synchronize and learning how to tie Snell, wrap them on cars, you were exposed to the business. It's a family run business. I mean all their life, you know, when they grew up in and many of them were in [00:13:00] different fields, you know, and did other things. But the number of stayed in the business and are in the business today, like Jimmy and Dan and Billy and my son, Troy. Yeah. Yeah. In my dorm. Nice work is up. Brush for many, many years, again, fishermen, it still helps me, uh, write, write material and press releases and things like that. She's with the gifted in that area. But they grew up in the business said, yeah, you know, and, and, and that way you were able to spend time together. So they understood it. They understand that the crab and the things that the lifestyle, if you want to make a living a good, comfortable living in the fishing industry in the same setting, I don't have my myself, but I know many people that when I do know that that ends up the business relatively well, because there's similarities to what they used to. You know, it's a lifestyle business that you want to get into, and it encompasses a lot of time. It isn't, [00:14:00] it isn't a nine to five job. You know, you eat sleep 24 hours just so you go to bed at night thinking I'm still today. I've been in this all my life. There is not one angle that goes. Did I read something about fishing, watch something about fishing. Talk to somebody about tradition. It happens all the time. Not a day goes. We're so many aspects of it that it isn't touched in my life part of my life. And, uh, my closest friends are pretty much involved in the fishing industry. Like closest friends are question for me, Al and that's, you know, I'm kinda way, way, beginning of this journey. I've got a small family run company, but it's in the hunting outdoor space. And you know, my boys are being raised growing up. We work right. We, we have stuff to do. There's it's a small family run business. It's. You know, [00:15:00] dad goes to work at nine and we're, we're done at five and let's go do X and Y. But my question is long-term for me, my dad took me fishing a lot and now I go hunting. And now my boys are in a hunting company being raised. How did you see kind of the transition of with raising these kids in the company, in the offending fishing industry, have they stayed on and continued to fish and still thrive? Is that, was that, was that a positive experience for them? Oh, yes. Yeah, yeah. For a number of them now there's some of them that it was not I'll use my two boys. In example, my oldest son joined and there was not in a heat. You shared with me, I'll give you my first experience with it. He was raised in the business. He worked in, it worked its way through until he went off to college and it, but he never was interested in fishing. His passion in his case was things that moved fast, snowmobiles, motor bikes, four wheelers, dirt bikes. This is what he loves. [00:16:00] Sounds like we'd get along pretty well. That's it? I mean, that's what he loves to do Troy. And the other hand, or from the time he was a little tiny kid, you could see the seat. He would be on the back in front of our here day and night catching bass on frogs and, and, and just running up and down the band catching. He loved it from the time he was four or five years. The internet never changed. He absolutely left. And I just think that know, God created a small, slightly different with different interests. And that's a good thing. The boy in the garage, tinkering on motors and going faster, and you had another guy you couldn't keep at the house. He was taking his fishing pole and he was to the water at four and five. Yeah. And you have to answer parents. You have to respect that. I respect that they have to be their own person and seek out the things. And he all that different, you know, that those different interest levels, uh, impacted their rights [00:17:00] as they were growing up and led in some cases to do what they're doing today. And, you know, again, my son, Troy's into it in a lot of different areas in my oldest son. And interestingly, he, he. Even as a kid, you love living on the edge. He writes here, he loved the excitement of the snowmobile racer that he gets. He gets so pumped on that. And today he's, he's a paramedic, he's a wilderness paramedic and he's fighting fires in California and he loves to gain that edge. I get it to me. I like living on the salad lake. That's what I really like. I imagine. And you know, I follow Troy on social media and that, that guy is always out doing something. And he's, he's an incredible fishermen. I mean, it's yeah, just anything anywhere anyway. And he loves digging around in all three places. [00:18:00] He's got rats, you've got pack Robbins, no matter where he goes, he's carrying rocks. He sees the body of water anywhere. They could hold the fish. He just drives up in the side of the road and he goes spacious anywhere, anywhere as he's traveling around the country that day. Yeah. I'm out west. And I know he's fished some areas where I've been, and it's just kinda cool to see that. And I do want to ask you a question about that. Everybody has some of those favorite moments. What was the F like a favorite moment for you fishing with your kids that you can recall the years? Uh, I'll go with Troy. Oh, I'll give you, uh, I'll give you my oldest son that never got turned down to it. And here's one of the mistakes I make made with him. There was a series of best tournament series starting in Minnesota zillion years ago, it was called the north star bastard. And, uh, when he was about four years old, I took him free fishing. Mary and I got a cabin on a lake and I took him pre fishing for that tournament with me. And he had a [00:19:00] Snoopy rack. You had a Snoopy rag. And then I had a weight spinner bait and it was a, you know, it was cool. We were up in the morning. It was out of cool bay thinking around his dragging this spinner bait through the water. And I'm trying to catch some fish, internet little, and I just said something it's something most out. Oh, you haven't. He's holding a rag. He looks at me, he looks at the rad, he throws up, looked at me again. I got the message. You burned me out so bad. There's a balance there Al where? Uh, yeah, so, you know, my dad. Took me steelhead fishing and I've, I've got quite a few steel head to my name. And if anybody out there knows steelhead there, they can be finicky and tricky fish to catch. I mean, the passion for catching them is kind of gone. I I've, I've been wore out steelhead fishing and I've seen this in the [00:20:00] hunting industry where, you know, you get some guys that are pretty, have some prowess and are pretty successful. They take their 16, 17 year old son out and he shoots a, a world caliber elk. And 10 years later, he's, he's not into elk hunting, he's into fishing or, or snowmobiling. Yeah. So, so those are all those images of the other side of that story with Troy. What are the experiences? Uh, for a number of years, we, as a family, uh, a number of us went up and we fished some tournaments in Canada, a rainy lake and a Minnesota Canadian border and another one. And I had a corner on at that bend to wake in the woods and we fished some team tournaments. And over the years that we had fished that thing as a group together, ran fish with one of his, his sons, Jimmy and Billy, uh, clubs, other boys, fish, fish together, red fish with Danny. I fished with Troy and, uh, we look forward to these, these team tournaments every year up there. And we won a number of them in here, Jimmy and Billy won two of them back to back. And note those weeks that the week of pre fishing leading into [00:21:00] that tournament in that was the final week must have done net for 15 years. Yeah. You know, and it was the highlights of, of our cryptic together with all of us as a family together. And each one of us, every one of us, when I talk, talk, talk to the boys, inclusive of try. Now, he says that was some of the most enjoyable experiences we ever had and all of us at one time or another did a really good try. And I did a couple seconds and thirds. Internet, we did win one with him in California and in there when I had an opportunity to fish with him, those times that we're in those events, burned memories that they talk about still. Yeah. And those trips are really important with father and a son. I know what my dad, we had an annual trip that we would take to flaming Gorge. And that always meant the world to me because we'd spend, you know, five or six days out on the Gorge, just fishing and not worrying about all the other stuff, you know, the work and stresses of life. And, you know, I, I had told you in an email about a trip to Boise. Those kinds of trips, just make a huge [00:22:00] difference in a young Angler's life. And it definitely makes it something that makes them want to come back. It just, it burns into your suite. You get so excited and then you think about it. So often these things you keep revisiting that your mind, those are great. Great, great experience. Yep. Absolutely. And I wanted to touch on something else because we do try to help, you know, young, new people in the, get into fishing and whatnot. And what are some tips that you give people when they're going to a brand new. Fishery. And they've never been there before. What do you tell them to look for and what are some tips that you give them? Well, yeah, you know, it's gotten a lot easier these days because it's social media, you could camp into local fights, really. I mean, you're, you're, you're pre fishing research, uh, on lake levels and what the bite's been like recently, water clarity, stabilized image. It is endless in comparison to what we had 50, 60 years ago. I mean, it was all through the changes that I've seen are, [00:23:00] are scattering in the business of what the liquid, but you could do so much preliminary work, you know, get getting on your computer, uh, check, checking out, Google earth, going to local site, uh, hunting down to local reports that give you an idea of what the bite is like and what they're biting that. Yeah. You know, even to depth, depth preferences, that stuff today is. In most cases, these areas have a very dependable retail level. And that retail outlet, uh, is a great source of information. They don't hide stuff for people. They want you to have a good experience and they have fishing reports that are done weekly. Yeah. You know, or there's things that are posted, uh, through their retail operation. So, so they give you the most up to date information you can possibly get, and it is, it saves you so much time by doing a little bit of homework. So Al you've got to fish a lot of places in your [00:24:00] lifetime. What was one of your favorite destinations? One place you want to go, go back to at this point so far? Uh, probably one of the greatest place that I would go go bad. Batman I had was a family. Family went to Australia and, uh, we fish barren one windy and we floated the rivers. My wife stay, she didn't, she didn't coin with us when we went into the jungle and we did get a three day window, but I had my two boys with me and, uh, we floated the rivers were and windy and we camped that night and the banks and stuff. And it was going through the state, you with these people, with the river, it, you see these salt water and you know, that that work experience, we fish adequate the very typical coins. Uh, w w the river for bear Monday was that the guy that we were with, he had a massive Jenn boat. And I think if I remember right, we had like a 60, 40 on [00:25:00] it, and we went, we took out a typical Queenslander. We went out, I don't know how many miles, 30 miles or so it was in between there and new Guinea when you hit the two oceans. And it was like a boil down there. I've never seen so many fish in my life. And we got schooled and stuck stuff is a good thing. We have backup equipment. I don't even know, but we experienced that in there. Then we fish GTS the great barrier reef. Yeah. You know, a couple of days we did that top water fishing for Gigi's, but that was the most, probably one of the most memorable trips I've ever had. And my boys were old enough to do remember that and enjoy it. And I've never been back again. I've never been back back us really, again, that sounds like a lot of fun to me. It was exciting. It was really exciting. Every day was a true adventure. Oh man. That's one awesome thing about fishing is, you know, whether you're going out your back porch to your little [00:26:00] pond or, you know, for, for me, it was, we went to Alaska a couple of times. In my teenage years, dad took us up to prince of Wales island. And you know, those, you can either go on a short little, you know, 10 minutes. Around around the corner and Fisher a canal right by your house. Or you can go halfway across the globe and, you know, go to Australia, the opportunities are endless and every one of them is special in its own way. You know? And every fish is special in its overweight way. Worked with some incredibly gifted anglers. Uh, let Jimmy and Jeremy a hardcore Muskie. They love it. I mean, this is their fish, 12 months out of the year, they're crimped around sites. They're always thought where's the plan. What's next year where their shoots are in that. But every one of us that my, my Bishop Joyce was a small mouth and then I'll go to a wall and a large mouth after that. Uh, I enjoy musky fishing, but not like these [00:27:00] guys do. Yes, that's their deal. And we got guys grab fish. Did that look crappy fishing? I'm kind of more kind of favorite with Troy. I like a little of Bentley thing. And in every case, everybody in our office sometime throughout the year goes and jerks and joys on a carp. We all will get a carpet bike in one to two tasks, at least. Yeah. You know, something different, something added to your ordinary. We're good. Go get some carpet. And it pulled the fun to catch. They're challenging at times there's a lot of different ways to get them. Yeah. You know, if something I would not want to do everyday, I like to mix it up. I like to catch a lot of different types of things. I can't do one. The one thing I like the variety, but, um, I mean, carpark, uh, they're so fascinating. And uh, I still in our country today. In a state state, they, you know, in Europe, in different places, the world, yeah. They're a big deal. Especially [00:28:00] European nations that, you know, that's the money. That's like our best here. It drives the market. And many, many medications, something silly that in some offbeat, little places, me and trial will go around. When I visited him and he'll take me to the shore fishing spots and go find, we mainly go for an afternoon. We'll go think around for two hours, four hours, some offbeat place. And he learned that when he was in Arizona for years, he went to college there. He learned all the inner city let wakes. He didn't have the bolts would embedded until I come down with a boat. You know? So all during breaks and classes, he found every. Nook and cranny fish in and around the entire Phoenix area. And believe me, there was a lot of, there was a lot of little ponds and stuff in it, and it was, you know, what? He had carpet. He had a more, more at your standard run, a carpet. It had, they all had best. Yeah. You know, large mouth bass [00:29:00] in there and they had blue Guilin. Catfish. So we just think around shore fishing, that's where his love of fishing all developed those four years. He went to school there. All he did was bank they all the time and it was just fun. I would love to go do it with them. I got the greatest and late greatest toys in the world world. And my one I'm rigged out with everything you can imagine on the boat, you know, the way this technology and everything. And there's a whole lot of times, it's just a whole lot of fun to go be the pine fish report shore and go catch some carp. So I was going to ask you, I've always wondered this and I'm sure you've talked about it before, but you know, everybody's got their favorite method of catching a fish. Like if you could catch a fish. Type of method in any, any species. I know you love the small mouse. I love the small mouse as well, but if you could catch a fish in any type of presentation, what's your yeah, absolutely. No question. No question. Okay, we're watching you on, uh, it was a walleye [00:30:00] video and a bass video, just catching tons and tons of fish on those jigs. So I had a feeling, it might be jig for everything, weather and wildlife, small. My blackmail says big, big pig pike, some version of jigging for Muskie Duncan, with tubes and big rubber Bates. It's it's a jiggy. I don't think there's a better way for all kinds of fish all the time. Anywhere, know one by one family of Bates, natural leaders heading up a chick, a piece of bread or some kind wood addressing it might wait. It might wait four ounces for, with the water. And that might be a one 64th. Uh, a purple Mylar jig will work pretty good for steelhead, but I I'm, uh, I'm preferential to top water, dry fly stuff. I like to see that fish commit come out of the water. That's just, I did enough, you know, wet [00:31:00] fly fishing that I, Patrick knows we've gone on some high mountain lakes. And I just, I really liked to fool that fish to come up all the way out of the way. That's it. Is there any kind of tap water fishing here? Like for Muskie respond rare occasions, pike, get adequate tap water pipes. Yeah. It'd be fun if you want to be consistent year round. Yeah, you gotta, you gotta get beneath the surface of the water. My biggest pike was I had a 53 inch pipe and this thing was, was monstrous and it was lake near Julie, Larry, Mary Dahlberg. And he was filming. We were at render and I got an antiquated back of a Cockney yellow water. Are you talking about a memorable. Experience with that. And, uh, uh, you know, whenever he's been everywhere to do everything yeah. You know, he still thought it was an unbelievable thing. And, and 53 inch pipe is we figured that this was [00:32:00] 30 pounds, you know, 35, 30, 8 pounds, something like that. Yeah. Maybe it was Jack. It was Jack, you know, gigantic for a bike. That was the top water fish. I had a bus play pita ball. That would be, that would be a lot of fun. I now I'm like, wow, that sounds like a blast, but I wanted to change gears just a little bit. Um, one of the things that I've admired about you for years is that you're not afraid to talk about your faith. And I think that that's a very important thing. And, you know, I wanna see if you could share just a little bit about your spiritual journey. And how God has played a big role in your life. Absolutely. The two most important parts of my life, the next year, I share it all call all the time. It's fishing in my faith. They go hand in hand every day. It's part of my life. I integrate it in what we do with the television chills. You know, the DMPs that it, uh, I'll try to kind of quickly for you, but until the time I was 35 years old, [00:33:00] that, you know, I was a person, it was not an atheist store knickknack Nastic I probably would have favored more, definitely not an atheist. And I don't believe anybody that spends any amount of time in the outdoors anyway. It can be an atheist. I think that's an impossibility, but I had no, really I was obsessed and I guess that's the only word I could use. I was obsessed with different 24 7. That was all that idea. You know, that's all like in our businesses, we're building at that point in time and yeah. At 35, I started to get a tug in my heart to a right. The spirit of God was just tugging it in my heart. I met people that, that, uh, turned her life over to the Lord, Lord, Lord, that were hard party, hard drinking people that I knew a hard part of yours. You know, when there were like a different person. Yeah. I know like night and day. And he started to talk to me about, about Jesus guy, different, I guess stuff I never heard of before the really, any me some [00:34:00] thumbs we'll let it, people began to understand that nothing really new, nothing. And then I started the search in one day, turned this away. The Lord has forgiven us for assassin and, uh, uh, us Lord helped me. I, I can't do it myself. I need your help. I need your direction on this thing. Yeah. Yeah. And he made a confession of faith like that and I should get done. His wife been there for about two years. You know, I wandered around that, studied the word of God. The Bible became challenging thing to me to get through through yeah. You know, little things like, could this really be real, you know, like so many people, this Bible could, this stuff really happened. This, this thing is, is there a guide that foundation just guided quote Jesus was the foundation. This thing that he really is, is he, did he comfort and reasons? He said he did from beginning to end. And you know, when I started looking at this stuff and you know, one day it's got out of that, got out of my head answer by Heartland. It was never drink [00:35:00] for less 40 years. You know, all I can say is if you truly search, he's real, he's there. He left me ways. It's a real experience at the point, he's got to get out of your head and into your head become real. And you know, it's a part of my everyday life. I'm not ashamed of the gospel and I share it openly and that's who I am. And I can only share the experience that I have. And how it impacts my life, my family, uh, my outlook on businessman, outlook on life, my relationship with my wife and the older right there, the clearer and easier it is for me to be more appreciative of my walk with the Lord Al I've got a question and it's a, I'm going to high posit it this way, you know, as starting my own business in the outdoor industry and walking in faith, you know, how, how has that affected, you know, business decisions and just, you know, living in the limelight and, and, you know, outwardly expressing your faith. Is there ever moments of doubt? I mean, because in, in today's [00:36:00] society and day and age is definitely not something that's widely. Are you saying subject back? Yes. But what would be your advice? I mean, as far as just running a business and walking in faith. Okay. I hear if you looked at the marketing partners that I have every single one. Yeah. From boat, motor ride reels, lures line electronics are the top right at the top of their field, in their individual categories. Every one of them. And we've been with them for many, many, many years. Some of them almost my entire career. And I've sat in corporate boardrooms all over the country, going over television stations, the overtones and networking contracts with these mega conglomerate corporations and ethic. If I had one of them say anything about my confession of faith on that show at all, most of them have said they appreciated it [00:37:00] and go for it. And one of the reasons for that is an unknown and some of them are not people, but they are. And the bottom line is I sell stuff for that's what I sell stuff for him. I do my job or I'm I do it with excellence. That's why they don't get it. You know? So I only had one major, major challenge would a network. It was a wa was with the network and, and Jerry said that they didn't want me talking about God, that that was the words that they came back, came back. And they said that it's interesting the way they did it. Notification, we played on this network for a number of years. And this particular year a contract went just the way it always has. And we had five weeks into the show and it was a Wednesday afternoon. When I got, when I got up, we got contacted by the president of the networker and he said, it says, who's going to pull the show because of your religious stance on it. W we don't believe it's went our network anymore. This was on a Wednesday. We did. [00:38:00] I managed. They did this big, they were going to pull it. If we didn't, we did, we re-edited everything. I reiterated everything. I had contracts signed with a bunch of sponsors and I had to deliver the numbers in there. So we get a deck show and provide them Nike air on that weekend and entire re edited version. And we continue to do that. Our attorneys said, you know, you've been witness. They want her to take the to court. This is you can't beat it. You got your ran for five weeks already. You did this for years. They never did it. They can't do this thing. And, and I talked to Ron and my wife, Delores, and his wife, we'll go through it. They don't want you there. I don't want to be there if I don't want to be there, but they want, they want us to be pulled off. They want, they wanted to be the center. What we did that to show to them, we made the changes in our last end of the contract for the television season. We sent [00:39:00] them. They sent the bill to us and we sent them the bill. We bill them back for the editing changes we had to make, sent it back. I never heard from them that I didn't pay him for the network in New York time. I charged him back for all of the pain and misery went back back, no legal, nobody called us back about a single thing. The legal, nobody from their legal, nobody never heard from him since. Yeah. Well, and I'm really glad that you guys. You know, the, you and Ron have, have always been good about, you know, talking to people about your faith. And it's been a centerpiece of the show. And one of the parts of the show, they actually look forward to a bunch is the very end when you, you know, go through whatever God lays on your heart. And I really just want to say, thank you for doing that because, you know, we need to be able to talk about these things. And it seems like culture is trying to move in a direction where they don't want you to talk about stuff that might offend somebody, but it's like, you know, these are things that we should all be talking [00:40:00] about. You know, if that's part of your life, that's an integral piece, you should be able to talk about it. And there's one, one thought I have on that. Patrick is to speak, to have speech, to have thought you risk being offended. Right to someone. And I mean, if we're just going to walk around muzzled in mass and never have a conversation about anything, I mean, I'm into big game hunting that that can be offensive. Catching fish can be offensive. So we have to push back. We have to. Yep. Yeah. Yeah. Cause they'll run over you if you don't. Yeah. You know, and I'm a big thing in the media business, all my life. I'm a big believer of freedom of expression, freedom of speech. Even if I don't agree with it, even if I don't agree with it, you still have a right to share. I understand. And I respect that. Yeah. And I think that's something that people need to remember. Is that just because somebody says something you don't like doesn't mean you have to agree with them. You can just choose not to listen to that person anymore. I mean, there's, there's stuff that's put out all the time that I [00:41:00] don't listen to and I don't want to be associated with, because I don't agree with what their stance is. And you know, there's plenty of stuff that I do love to watch. And listen to that. I do agree with there's people that disagree, whether you should catch fish on spawning beds or not. Right. We can get in an argument about that. Yeah. You could easily easily get when you can easily get on that. But, but again, I, I, like I said said, I respect our, our freedom of speech and expression is an important thing. I've been in the media business, my light life on my license and people ever right to share that I have, I have a right, the like to tune into a cheddar, awkward, do whatever I want with it. Not read it. I can exercise my own decisions. I'm not going to go in there and call their sponsors and say, you shouldn't sponsor them because you're doing this dad. Yeah, and I think that's something that needs to be heard. And I'm glad that somebody, I'm sure a few people hear it on this podcast, but what you said is very true. We [00:42:00] don't need, you know, this cancel culture of, of things. You know, people need to be able to share and people need to be adults about it and mature enough to handle it and choose what they want to listen to and what they don't. I mean, that's, it's, it's really part of the backbone of what, what our country was supposed to be about. And, uh, anyway, I do want to change gears just a little, um, a guy that's been really influential in my life on fishing is pat O'Grady. I met pat, oh man. It's probably been 12, 13 years ago. And he was getting his company started. Jumped in and helped him out with PK lures. And he had told stories about you coming out to Wyoming and doing some fishing. I remember reading in the, uh, walleye wisdom books, um, about, uh, Seminole and a few things. So I just wondered if you could share a little bit about coming out to Wyoming. The Western states are so different than Northern Minnesota. It's a whole different world. And you mentioned it to, [00:43:00] you mentioned alluded earlier. One thing that I had to get used to was the never ending. Oh man. Ending wind. And, uh, I mean, if you go, if you're going to fish there, you better, better get used to win better net the Rick, the boat, right. To handle it and be in the safe piece, be a piece of equipment. They handle wind in it. Cause it seems, I don't know if you guys ever go through three straight days in a row or calm day. I don't think I go to archery shoots and I have people say, well, I'm not shooting in the wind. And they start playing, oh, the wind's blowing. I said, well, you come to Wyoming. If you don't shoot or hunt in the wind, you just don't go hunting a joke. I ended up CWT when we'd go to the Dakotas. As an example, you look at the weather report the night before they stayed the wit w the window. 15 to 25. That means it's going to be [00:44:00] 40 plus an hour plus, that's what you're going to get. Well, and you talked about Semino. That is one of the windiest places I think. In the lower 48. I mean, the wind speeds on that reservoir are ridiculous, but I'll tell you, the fishing is phenomenal. How many wind turbines have they put around it? Yeah, they fit a lot of wind turbines or anything for good reasons, but those Western reservoirs growth neighborly big fish. Hey, we're trying to keep that a secret donkey Kong is amazing and even some very, I'm a small mouth nut. I love small mouth fishing. The small mouth world is small. Mouth fishing is as popular as it's become the tournament organizations that have really come up north and they had a taste of small box fishing, a great lakes, and now they're coming everywhere. Yet you get to experience it in the tournament. I love it. The small mouth [00:45:00] fishery that exists west of the Mississippi river is still some of the most unexplored. In north America, the system west of the river or the Western states, many of those reservoirs got phenomenal, phenomenal, small amount fishing. Yeah. I like to tell this story. I've told it a couple of times, there's a, there's a river in Oregon. I won't give the name, but, uh, I'll email it to you. We a drift boat floated at one day and I hooked 60 small mouth in a day and I got tired of jigging forum. So I put on a mouse pattern. I tied and I caught, you know, half a dozen smallies on a mouse pattern. Just throw it right against the bank and start stripping it out. And they'd at that river, that's drift boat only. So no motor boats. And that, that can be a lot of fun. You know, those, those are they're sparkling gems out there. And some of the, some of the bigger systems, uh, you take the Missouri river system as an example, Becky, [00:46:00] you've got a wacky, uh, you know, these are massive bodies of water, massive acid system. Yeah. And there's spots in there that, I mean the small Muppets, nobody coach, they won't see an angler in your role here. No, but you'll be there for remote and hard to get to PAC is one of the most remote fisheries I've ever been to. And I'll tell you what they are. There have got to be miles and miles of shoreline that never get fished. And I mean, there's massive, massive fish in there when you get, when you get up there and weigh up that even if they're dry arm is their dry arm, that they're short, that arm is about what 40, I think that's 40 miles long. And then you've got that main arm is like 160 miles long. There's one and very few accesses. Oh yeah, you're right there. I remember we had a PWC tournament there and what [00:47:00] really got my attention then is swamp Parsons weighed in? No, it was Tobias. They ran way when he brought in with his bed to fish. So we could wait. It was like six, three or six. This was that small bump that wedded away, that a scale in your macro? I didn't warm up in December since I couldn't even pull a, we have to leave somebody from the descriptors. It's just a small, moper driving us crazy. Oh yeah. We do a ton of them in there. That's an incredible story. She just said they're they're miles up. Untouched, massive area, untouched mom, up there, fishing. Not to mention some of that. There's one in, I forget that one. That yeah. You know, they believed, I think they believed the next state record for sure. Come out of there. I can't remember the name. Uh, but if you Saturday, I would know it. Yeah. There's some fantastic. Yeah. There's some fantastic fisheries out here. I know, just in Wyoming alone. I mean, you've got a number of [00:48:00] really good reservoirs for walleye and, uh, you know, a couple for small mouth that are really significant and a whole bunch that are good for trout of various species. And of course, you've got flaming Gorge with those humongous lake trout and nuts. Yeah. That's an incredible fishery too. We touched on in the Gorge center, small amounts in there. Yeah. They've, they've kind of taken a dive. The, they, they think that the, uh, bourbon that made their way there, somehow somebody moved bourbon down there into that drainage from up probably around this area. And, uh, they just haven't, they haven't done as well. They, they were doing really well in the early two thousands. I used to go down there with my dad and we'd catch some up to four or four and a half pounds. And now it's pretty hard to find them. They're still there. They're just not in the quantity that they used to be environmentally then. Yep. There's something to be said for that. You know, when I grew up steelhead fishing, you'd spend a lot of hours. And when you finally hook into one of those 30, 40 inch fish, I mean, they, they take you for a ride for a while, but you can fish for 2, [00:49:00] 3, 4 days before you even catch one hook one, you go small efficient. And I mean, those fish are so dang aggressive. It's it's fun. So. Yup. There's a, there's a little reservoir here in Wyoming that kicks out, you know, around five pound fish pretty regularly. Um, and I, I went there with a buddy of mine one time and we were efficient top water between Josh and I. We, we both got probably 80 fish, a piece just fishing, little poppers on the surface, and it was just a lot of fun. And then that thing that you talked about, Al, that happens in Wyoming happened, and the wind came up and was blowing really, really hard. He had to get off of there, but you're holding onto the gunnel of the boat for your life. You got your jacket on and it got wet. I'll tell you that much. We got wet, but, um, so Al what's, uh, what's next? What's in the future. What's what's. What are you planning? What's coming up? What are we, should we, uh, um, I'm getting a little long [00:50:00] into theory. I'm slowing down a little bit. I did, I felt me and Jimmy, we go Muskie fishing. He got me for four hours. I ain't going to go on a 10 hour marathon that ain't going to happen. You're only as old as you act Al, just so you know. Well, I'd go with as strong as I can. My body doesn't want it. My body don't want to receive that. There's things that are wearing down a little bit. I think that's a wisdom speaking to a little of that in there too. So I have to, I have to pick, pick and choose a little bit, a little bit more, but I still love it. I love the game. You know, as long as I can contribute to this sport in a positive way, I'm going to do with him. I'm not gonna, I'm not gonna quit. I'm not going to retire, but I am going to click that. Yeah, and I mean, by cutting bed, I want to do more fun fishing, uh, on the shows, Jimmy Jeremy's idea that the staff and other people we work with, I'd like to see Troy, get a little more [00:51:00] involved with this stuff. These guys are good. You pick up the ball and run up and down the front line. Swan enough. I want a fun fish a little bit more. And by that, I mean, go do some things and places, a lot of bodies of water that I'd like to go to and play around a little bit to do well filming. Don't understand that, you know, when you're going fishing for the weekend without a camera crew, that that can be quite pleasurable when you're going. Filming for an episode that can be, you know, when you got to redo, takes or redo, when you just want to go explore, you gotta to make it happen, man. You gotta make it work. And people don't, they, they sit in their living rooms and watch that and go, oh, well, they were just, they turned the camera on and went and had a fun time. There's a lot of hours behind the scenes when the camera's off of. And then there's, uh, you know, it's the dressing. A lot of times, a lot can happen on a hot bite fast, but then when you dress the show after that, that's when you get the underwater camera stuff [00:52:00] out, you know, to fit that, to fit the scene where the fish are coming in, in, uh, to get the right drone shots in the environment, those all add to the editing and make it a little more exciting. The music tracks that go with it, music is social. And, uh, uh, you know, a lot of shows don't use music because you have to pay the, uh, the question is $30,000 a year to use a music for the music track because of the royalties. Yeah. Al my, uh, my company's right in the, this is our very first go. My dad and I went sheep hunting this last fall. We hired a camera man, and we took him and I'm learning very quickly of the shortcomings of, we didn't get, you know, B roll shot here and this extra shot here and, you know, getting that underwater shot or that overhead shot that you need. And it's, you know, it's really hard now to recreate and get those extra shots that we need to produce the film that I want to produce a real exciting. [00:53:00] That'd be rollers goals, man, putting it, putting the actual, the actual easiest part in like an efficient is actually catching deficient, getting that part of it done. And then everything else is putting it together. It's all done in an editing suite. And the more things you have to compliment the show, the better it becomes. Yeah. Yep. And where we're struggling and we're stretching. It is as thin as we can, but it's fun, man. It's fun. It is a lifestyle worth living. Believe me. I bet if you, if you could do it and you find a way to get your niche in there and buck doing it and just as a lifestyle business for a lot of people, if you would, if money is your motivation, then you want to get rich. Don't come fishing industry. Here's a lifestyle. Some of us, if you can make a good, comfortable living, but if money is it, go to Silicon valley. And live in that world [00:54:00] out there. If you want to be able to go out and enjoy the great outdoors and have a comfortable living this lifestyle, the fishing industry and the hunting industry, like you, ain't got a better choice. You will never regret it. Couldn't have said it better myself. I have one more question. And this is a really important question now, because on this podcast, we talk a lot about recipes and we talk about food eating. I'm sure you eat fish. I I'm positive of that because it's so darn good. But what is your favorite fish species to eat and how do you like it prepared? It's real simple for me. I had a three nights ago, again, it's just right up your bed. It sounds pretty good to me. A can of beans, beans, beans, some cream corn on the side with it. And it's like eating it's better than a lobster as it [00:55:00] gets. Yeah, it sounds like you've been to an Edwards family dinner because that's what we do at my house with the fried walleye, perch and crappie, and some, some spicy beans. It it's still, you can celebrate my wife. She gets so excited when you guys came back from a leech lake and they we're at a good perch bite , LA Brea applies to bring them over. Yeah, well, that's awesome. And again, I just want to say thank you again for coming on the show. We're really grateful for you, you know, not just the impact you've had on our lives and whatnot, but just, I know how busy you are and I am grateful for you taking the time to spend with us today. It was fun. I really, really enjoyed the opportunity guys. Like I said, uh, if, if I can't be fishing, the next thing I want to do is talk about fishing and what it would have gone about 10 below. I'm enjoying. I enjoyed our time here today and, uh, [00:56:00] uh, you know, uh, another rapper in something that you might want to get, get that you might want to give this up sometime you're looking for another. Yes, you can shoot it over to Jimmy. You're Jeremy outstanding. You don't want to get the credit. Troy he'd get into some real loss. Those guys I, Jimmy, and his Muskie fishing, Jeremy, those guys I'm really jealous because out here, you know, we just don't have access to pure bred muskies. It's just, we don't have them. So, you know, I watched those guys and I watched those shows and I just sit there and I salivate and I cry a little bit. Cause I really wish I could be there. But man, it's sure fun to watch those guys catch them. When the fall musky bike turns out, I'm telling you that they get like, you know, after the turnover, your eyes turned glassy, you can't even talk to them like that. Like I can appreciate that. Patrick knows [00:57:00] when season rolls around. David's gone, David with fall elk is gone gone, but ally will, uh, I'll tell you, you know, if, if you make it out this way, we'll put you on some fish instead of just talking about some fish. I like it, man. See you and, uh, you know, be safe on your travels this year. And I look forward to watching more of the Lindor media. So I appreciate. Hey, thank you for the opportunities guys. Everybody have a good safety season. Thanks a lot. Bye bye. Bye. So I think we should keep rolling for a minute. We'll wrap this show up. I do have to tell a story about Al I'm really glad he came on the show and my first and only time that I've seen Al what is it? I cast in 2011 and I was working on my laptop and I was up at the Las Vegas convention center. And I was sitting on the side, which is a huge building. Gosh, it's enormous. I'm sitting up and kind of out of the way, trying to find a quiet place. I could get wifi and do some work for paddle gradient, PK Lewis. So I'm working on it. And I see this guy [00:58:00] come off, come off the stairs. And I see that it's Outlander and I'm like, oh man, that's, that's all in there. I want to go say hi and say, thank you. And so I get up and I start to head that way and I kid you not, it was like a stampede. I like the ground shook, you know, the sky got dark. There was all these people just came from every direction and kinda cut me off. And you know, it was like, okay, you know, these guys are more important than me. These are sponsors. You know, these are guys that have a vested interest in talking to Al. And so I'm like, I'll just wait here for a minute. I'm sure it'll clear out it didn't clear out, man. The massive people just got bigger and bigger and bigger. And then that mass moved down to where all the booths were. And I was like, well, there goes my chance to shake his hand and say, thanks, but that'd be quicker next time. Yes. But now he's just got to spend an hour talking with him. He's he's a wonderful guy and he's made an impact on my life. You know, I can only just tell you guys that it meant a lot to me today to be able to talk to him. When I was [00:59:00] younger, my mom passed away when I was 14 and after my mom passed away, one of my things, it was kind of an outlet for me, was fishing. Just to get away, clear my head, get away from life. And my dad, I remember one Saturday, he took me down to Cabela's in Sidney, Nebraska, which is about a hundred miles from Cheyenne. So we went to Sydney, bought some fishing gear. We also went and we found that they had a rack of in fishermen, VHS tapes and books. And so we picked up those things and brought them home. And I mean, I was in those things like you wouldn't believe and, you know, on those rough winners of Cheyenne that I, I keep talking about, you know, with the wind and just the crappy fishing that was there. And I don't mean the fish, you know, we, we would watch those videos and it would get us amped up for that next trip to the Gorge to catch small mouth there, that trip that we had that next year where we just clobbered the yellow perch in the wallet at Boysen. So, you know, those kinds of things really mean a lot to me and just Al and just the way he is, just how he has so much fun has so much [01:00:00] joy around fishing. It's just so inspiring to me. And so having him on was a big deal, you know, for me today. So it was. But, you know, I learned that passion and positivity, right? Faith, faith, and fishing is what he said. But if you're not having fun in this industry and he really did hit the nail on the head. Yes. It's, it's nice to be able to get to a point where you could make a living at it. But if you're wanting to make money, go to Silicon valley, go, go, go create the next app or whatever. The next thing is, you'll make money and, and live that lifestyle. But, you know, he touched on it. He's been in the industry for longer than about anybody. And he's still working. Yeah, I it's, it's crazy. He's I believe he's 76 years old and he's still going and just definitely an inspiration to a lot of people. And, uh, one of the things I wanted to pass along is if any of you want to try to win a trip to go fishing with Al you can actually put in for that right now, if you go to anglingedge.com, which is their Lindner media fishing page. So it's anglingedge.com. You can actually enter to win a trip to [01:01:00] go fishing with Al which I highly recommend you at least try in the show notes. Yep. So I'll have that there and then yeah. Go check out their website. I mean, they have so much information on so many different species of fish. It's kind of mind blowing, cause there's just tons of it. And you can order DVDs and a number of other things, but definitely support them. They're a great family, a great group of definitely take a kid or a new person with you fishing, go pick a, go pick smallies. Yeah. And buy him some of these DVDs or show him their YouTube channel for any magazine sided. In fact, last night before doing this and stuff, I showed the kids. I said, do you want to see who we're going to have on the podcast? And the kids are like, yeah, I do. And so I pulled up YouTube and just played one of their, one of their wildlife videos and they're like, oh man, that's really cool dad. And you know, and they were all excited. So definitely get people inspired, get them out there. That's the whole goal, Patrick. Exactly. So. Thanks to everybody for listening to this podcast. Um, it doesn't happen without support of our listeners and David. And I definitely appreciate it. [01:02:00] We do. Sorry. You have to listen to me some days or me for that matter some days I'm not all there, but definitely go to our website. We have show notes. We have a lot of different episodes on tons of topics, you know, bears and elk and walleyes. You name it. We've got a little bit of everything. And then of course you can check us out on the social media. Do you want to support us? Go get your RadCast hat, get a hat and ship it to you. They're pretty cool. Sharp. And of course go out and subscribe. You know, if you're on apple podcasts or Spotify or any of those places that you get your podcasts, subscribe to the podcast, like the podcast, please definitely leave us a review. Tell your friends, your friends. Yeah. So anyway, just wanted to say thank you again again. Check us out at radcastoutdoors.com
Episode 1 seeks to determine our baseline - where are we now as an education system? Siddons sits down with Des Moines Iowa Public School superintendent, Dr. Thomas Ahart who has been at the helm of DMPS since 2012 and has provided exceptional leadership throughout the COVID19 crisis. He was featured in the WAPO this past fall for his navigation of DMPS in a state governed by a close ally of the now former president. https://www.washingtonpost.com/education/2020/09/08/iowa-schools-coronavirus-lawsuit/
In this episode, hosts Reed Smith and Chris Boyer dive into the alphabet soup of TLA's (Three-Letter Acronyms) that are used in digital marketing, and explore how the role of the marketing technologist has evolved to embrace new skills. They are joined by Tom Hileman of The Hileman Group who helps to explain the differences between CRMs, DMPs, CDPs and how they comprise key elements of the new marketing technology stack. Mentions from the Show: 35 digital marketing acronyms to know and understand The evolution of the marketing technologist: How martech roles have changed during the last 5 years What's the Difference Between a CRM and a CDP? And Why You Should Care Tom Hileman on LinkedIn The Hileman Group on Twitter The Hileman Group Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website
In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with Chris O’Hara and Martin Kihn authors of Customer Data Platforms about you guessed it, customer data platforms. We catch up with Chris and Martin on: - Breaking down CDPs in simple terms - Why there is so much confusion in the space surrounding CDPs - Pinpointing which CDP promises deliver and why some are falling short - CRMs, DMPs and CDMPs - The competitive advantage a CDP can bring to your business - The importance of the growing role of a Data Scientist - M&A predictions for the CDP space - The impact of the death of third-party cookies - Martech predictions for the years ahead
To kick off our third season in the 20-21 School Year, we gather our team of arts- integration instructional coaches and host Winston Cox, Implementation Director of Turnaround Arts National at the John F. Kennedy Center for the Performing Arts in Washington D.C. to dig into the root of our work to be anti-racist organizations and use the arts to amplify the voices of our students and communities. This episode also features a clip of DMPS grad, Robert, during an AntiRacist Town Hall to inform Des Moines Public Schools anti-racist work to better our organization for students. This episode was recorded October 30, 2020.
UNI's Schedule, DMPS Game Friday, AD's Shopping Cart Theory and More - Thursday Hour 2
DMPS v Department of Ed, Arland Bruce Still Ineligible, and More - Tuesday Hour 1
Iowa Football Parents Rejoice, DMPS Stalemate, and Movies that Grow on You - Wednesday Hour 2
DMPS v Gov Reynolds, Reid Forgrave's Powerful New Book, and More - Thursday Hour 2
MNF Changes, DMPS, Cleveland Steamers, and More - Wednesday Hour 1
DMPS v Department of Ed, Cyclone Game Week, and More - Tuesday Hour 1
Segment 1: The Growth of First Party Data Tech David Raab of the CDP Institute, growth advisor Anand Thaker, and Chitra Iyer talk about the rise of first party data tech - from personalization platforms to experience clouds, data integration to CDPs and everything in between. Highlights of the discussion include: - Factors behind the rise of ‘first party data tech’ - What’s problematic about ‘consent’ replacing cookies - Why publishers will make data vendors irrelevant over time (and the trouble with that). Hint: think mini walled gardens and the need for fair data exchange co-ops - Why CDPs could take over where DMPs left off Segment 2: The CDP Institute’s 2020 CDP Industry Update The CDP Institute revealed all the data that’s shaping the CDP industry as we head into 2020, and we have the man himself- David Raab – to answer questions that we think you are thinking. Starting with the over 8 CDP acquisitions in 2019 to the most recent one by Salesforce, to why marketers need simpler labels to help define what the platforms do. Highlights of the discussion include: - Why and how the CDP industry is consolidating and why the number of stand alone CDPs will come down - The Salesforce acquisition of Evergage. Omer Artun, Founder of AgilOne - a CDP that itself got acquired by Acquia in 2019, is now the Chief Science Officer at Acquia. Here’s his comment on the Evergage acquisition: “Salesforce knew they had a huge gap in customer data and customer intelligence. Their service cloud, marketing cloud (Exacttarget), CRM and Demandware don't talk to each other in any customer specific way. They first claimed Krux would become their customer hub, then they bought Mulesoft then bought Dataroma, a marketing dashboard company which they are trying to build a CDP around. Now, they are putting their money behind Everage. However, Evergage is not a CDP - it's web personalization that can handle profiles. Most brands are looking for robust identity resolution, analytics capabilities that can stitch and analyze many sources of data. Evergage can neither stitch in an enterprise manner nor offers analytics with any rigor.” So, how will this acquisition exactly help its customers? We tell you. - The role of CRM in the data driven marketing landscape and why labels will matter (or not) when it comes to offering CX solution platforms - Why ‘campaign CDPs’ are the fasted growing CDP segment today (even though ‘data CDPs’ are the most funded) Get your free copy of the CDP Institute’s 2020 Industry Update for free, from here. https://www.cdpinstitute.org/general Hail of the Week: We start 2020 on a positive note with a big hail for privacy related funding: - SuperAwesome out of the UK (just raised $17 million) for kid-safe media - SECURITI.ai raised $50 million for privacy technology - Google is planning to block third party cookies - Global Alliance for Responsible Media is working to identify and boycott harmful online content Follow us on Spotify, Google podcast or leave us a review on iTunes. Have a great week. Thank you! Spotify- https://open.spotify.com/show/4CmetQ62mdBz62KtfXetiZ Google Podcast-https://podcasts.google.com/?feed=aHR0cDovL2ZlZWRzLnNvdW5kY2xvdWQuY29tL3VzZXJzL3NvdW5kY2xvdWQ6dXNlcnM6NDM0MDYzODIwL3NvdW5kcy5yc3M iTunes-https://podcasts.apple.com/us/podcast/martechadvisor-podcasts/id1373600978?mt=2
David is a long-time marketing consultant who is founder and CEO of the Customer Data Platform Institute. In this episode, we discuss what CDPs are, what type of data they typically contain, how they differ from DMPs, how CDPs intersect with commerce, and how CDPs can help comply with data privacy regulations such as GDPR Podcast all Platforms https://linktr.ee/commercetomorrow http://commercetomorrow.com/ https://twitter.com/commerce2morrow https://soundcloud.com/commercetomorrow https://www.facebook.com/CommerceTomorrow https://www.instagram.com/commercetomorrow/ https://www.youtube.com/channel/UCsZHLe6SEep5zLnNoF7S0PA?view_as=subscriber
This week, we take a look at Google's upcoming cookie policy change, why marketers are disappointed in their DMPs and the likely reason dataxu got axed from Amazon's Fire TV program.
In this episode of Sunny Side Up, we welcome Abhi Yadav, Founder and CEO of Zylotech, a self-learning Customer Data Platform to discuss the importance of CDPs and DMPs in B2B Marketing. About Abhi Yadav As an Entrepreneur and Technologist, Abhi is known to be passionate about AI/ML and loves to solve problems and build... The post EP 58 | CDPs, DMPs and A Quick Rapid Fire with Abhi Yadav, CEO & Founder at Zylotech appeared first on Sunny Side Up.
In this episode of Sunny Side Up, we welcome Abhi Yadav, Founder and CEO of Zylotech, a self-learning Customer Data Platform. As an Entrepreneur and Technologist, Abhi is known to be passionate about AI/ML and loves to solve problems and build products that sit at the intersection of data, decision-making, and marketing. He has worked with several enterprise brands across the retail, technology and financial industries. In this episode, Abhi and our CEO Meetul Shah have a quick debate on CDPs and DMPs and the future of these technologies in a typical B2B marketing stack.
In the Sensei’s Corner this week, we welcome the Khaleesi of DMPs, Ana Milicevic from SparrowAdvisors. This week, we dive into the highlights and lowlights of AdWeek's inaugural Nextech conference. She gave us the rundown on the panel she participated in and explained why Brands Could ‘Kneecap’ Themselves Without the Right Talent on In-House Programmatic Teams. We discussed the transparency challenges we face and How Advertisers Are Untangling the Programmatic Supply Chain. We reviewed How Google Is Thinking About Its Upcoming Changes for User Privacy and Milicevic really helped us decrypt where we stand as an industry. Finally, what does the Beyhive and Marshmallows have in common? Why a Surprise Drop Can Be a Great Marketing Ploy for Brands? Ana is an accomplished entrepreneur, versatile executive, and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment. Ms. Milicevic was responsible for the development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful integration into the Adobe Digital Marketing suite, She’s a pioneer of digital data management, the Mother and ultimate OG of DMP’s Connect with: Ana Milicevic: Twitter | LinkedIn | Website Programmatic Digest Podcast: Contact | Website | Shownote Helene Parker: Website | LinkedIn | Twitter
Lotame is the leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue. The company prides itself in its real-time data management technologies, and global data marketplaces. Lotame also provides a clear choice for clients looking for a flexible, scalable and cost-effective alternative to the walled-off offerings from large MarTech stack companies. As the pioneer data management platform thirteen years ago, Lotame has continuously innovated to become the trusted data solutions company for enterprises around the world. Way back on episode #846 I spoke with Jason Downie, Chief Strategy Officer at Lotame over in Maryland USA. But this time I wanted to catch up with their London office here in the UK. Christopher Hogg, EMEA Managing Director at Lotame joins me on my daily tech podcast. We discuss trends and expected growth in the data space this year. I also ask if the changes with Apple an Google are going to impact data targeting? and if industry needs for DMPs have changed. Chris Hogg leads Lotame’s European operations where he is responsible for maintaining and increasing existing business and overseeing new customer acquisition. Chris has more than 14 years of experience in digital ad technology and operations for Independent News and Media, France Telecom – Wanadoo / Orange UK and Unanimis. Chris has held senior management roles for the last 6 years, successfully recruiting, training and leading large teams to deliver commercial results.
Episode's Topic: Customer Data Management Episode's Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one. This audio insight will outline how to create a system of customer data management from scratch, including: What most companies are doing wrong when it comes to gathering data; Why companies still gather data this way; What these companies need to do/have to gather data correctly in the future. Table of Contents: Setting the Scene Customer Data Management and How it Affects Us Collect the Right Type of Data Choose the Right Tool for the Job CRMs vs DMPs vs CDPs Conclusion Original Article: https://exponea.com/blog/customer-data-management/ How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/
Adam Biehler, VP of Partnerships and BD at mParticle, and Matt McRoberts, SVP of Global Alliances at Braze, join me in San Francisco to discuss the current state of the marketing ecosystem. Matt and Adam provide a brief history on the evolution of data platforms and the shift toward customer-centric strategy. TRANSCRIPT: [0:00:18] PJ Bruno: Hello again, welcome back to Braze for Impact, your MarTech Industry Discussed Digest. This is PJ Bruno, and I'm also with two titans. Adam Biehler, VP of partnerships and BD at mParticle. Adam, how's it going buddy? [0:00:32] Adam: Great, how you doing there PJ? [0:00:34] PJ Bruno: I'm doing real well. And also our very own Matt McRoberts, SVP of global alliances at Braze. Matt, thanks for sitting down with us buddy. [0:00:41] Matt McRoberts: PJ, always a pleasure. [0:00:43] PJ Bruno: And now here we are a week out from MAU. How did it go all-in-all Adam, you felt good about it? [0:00:48] Adam: Yeah, it was definitely a fire conference this week. Not a fire festival, though. [0:00:54] PJ Bruno: Right. Not a fire fest, let's not confuse those. You guys were the presenting sponsor, right? That's kind of a big deal. That's the top-top. [0:01:01] Adam: Yeah, yeah I mean ... You know, we want to make sure our brand is associated with some of the more up and coming businesses for consumer experience, right? And from our standpoint we look at, you know, the attendees of MAU and ... Really just the thought leadership that comes out of that conference as blazing a path for mobile and for what the next generation of the day-to-day and how we as individuals interact with digital technology and devices. [0:01:31] PJ Bruno: It was buzzing in there, man. There was a lot of great energy. And also as the presenting sponsor, what are the perks with that, is it dinner with Diplo, did you get anything, do anything? [0:01:40] Adam: Oh, you're looking for that type of perk. [0:01:43] PJ Bruno: Fun times. All right well what this really is, this is a partner spotlight episode. So we're really eager to kind of like get into it with Adam and mParticle. Adam I'd love for you to just kind of like give us the backstory. Like I've heard a little bit about the Cats brothers, how you guys are kind of forging the way with CDP. I'd love to hear a little bit about that story, what took you guys here. [0:02:01] Adam: Yeah. I mean I think that the team here all kind of come from the same belief system around, you know, a couple core aspects of what's going on in the industry today. Data is kind of at the core of everything. What we're also seeing is as cloud and SAS are just continuing to manifest themselves in multiple capacities from like, an application standpoint, that the number of silos that get created just continue to proliferate. And so we've got, you know, a team of people that just believe that business users should be able to take advantage of this wealth of customer data to create competitive advantage; as opposed to being in its place where they know they've got these tools that they potentially could be taking advantage of, but because of some of the past investments or legacy investments you may have made, you're actually more hamstrung and you're watching other businesses that are smaller, more nimble, just pass you by. So ultiMattely, kind of simplifying all that. It comes down to like we want to empower business users to take advantage of customer data they have access to, and we want to allow the developers and engineers of businesses to focus on the core competencies of their business, not worrying about building and maintaining integrations, which are, you know not necessarily the core of their business. [0:03:10] PJ Bruno: Right. Just Band-Aids all the time. [0:03:12] Adam: Yeah. [0:03:13] PJ Bruno: Was that the vision pretty much from the start? [0:03:15] Adam: I mean, again, I think like even when you look at us in day one we were mobile-centric and, you know, really most of our customers were only doing things on mobile at that point. And, you know, people talk about all the other use cases and, you know, [inaudible] and all this stuff. And it's not about that. It was about the ability to collect customer data for our customers for their ability to collect their customers' data from the place that's as close to the customer as possible, and the most relevant, and to use that to power marketing with great tools like Braze,. And the story is evolved because the channels have evolved. And, you know, web has always been there, but we saw the next generation of customer experience really stemming from mobile. And so you see a lot of investment around OTT and voice. And so all of these other places that, you know, are the next generation, the modern customer experience that we want to be delivering. [0:04:03] PJ Bruno: It's an exciting time and people are finally starting to catch on, I think. [0:04:06] Matt McRoberts: Yeah, no, they very much are. Very much. [0:04:09] PJ Bruno: So Matt, this article you wrote recently "The Six Pillars of the Ecosystem", is there a reason that data and infrastructure is number one? Was there a method to the madness there, or? [0:04:19] Matt McRoberts: Great question. And Adam addressed a lot of the rhetoric. It's like the idea of silos and keeping your data beholden to different legacy systems. It's prohibitive to really the times of transforMattion. It's now about speed to market, speed to insight, speed to business value. Where CDPs have assumed this position within the new ecosystem it becomes quite critical. Because what they allow in concert with the Brazes of the world is this idea around agility, and agility, it obviously is synonymous with speed. Being able to be agile and focused and democratize that data across all those systems. So if anyone's putting together an ecosystem strategy, they have to look at "How do they standardize data?" "How do they break down the silos?" "How are they able to pump that data into the key parts of their business?" And I think the place, the position, the power that CDPs provide is quite impressive in terms of where they sit today in this ecosystem. [0:05:18] PJ Bruno: And last we spoke you mentioned about us being in a wash of data. And I guess a CDP could be number one because you need to get that stuff in order, you need to clean house. [0:05:26] Matt McRoberts: Yeah, I mean think about the integrations, the depth of integrations that a provider like mParticle is going to need to promote. You know, you've got ad ecosystems, you've got martech ecosystems, you have proprietary data warehouses. And to be able to, again, is get that data to work together in concert so you can get to market faster, you can uncover insights, drive business outcomes. Without that layer within the ecosystem it becomes quite difficult. So you can see, like, you know Adam and I joke quite a bit, is the legend and lore and thought leadership and content that is come ... It's a brand new category, it didn't exist, right? And so I think it shows just how quickly this idea around breaking down silos becomes the future is here, and it's now, and we're in a wash of data. [0:06:17] Adam: Yeah. It, I mean, putting a pin in some of this, like what the CDP ... The Brazes of the world in today's ecosystem are enabling, it's instead of building your business based on what, you know, the technology that you've decided to use, unlocks for you, it's more about build the customer experience that you want to deliver. And then, you know, work into the technology that supports your use cases. So it kind of flips the paradigm for how you actually think about what's important to your business. Not just tech for techs sake, it's tech because it supports an outcome that we know we want to go deliver. And, you know, I think, again, it's all about data, so [inaudible] CDP, CRM, whatever acronym you want to use, I don't care. Let's talk about what you want to do and which tools are going to get you there. And there's always going to be a great tool that can get you there. You know there's this notion of foundational CDP which is where ourselves and a couple others in this space play, and yeah, I think essentially it, again it kind of comes down to we're never going to have an application. We're all about making it super easy for business users to take advantage of data associated to a customer. Because that's what unlocks true business agility. [0:07:22] Matt McRoberts: Spot on. [0:07:22] Adam: I talk about customer data agility as a big aspect of where, you know, we help businesses kind of put this foundational piece in place that they now can respond to changing consumer behavior and not have to go, you know, unpack you know, twenty years of legacy investment. They are able to operate nimbly, kind of on top of their stack and bring in the technology that's going to get them to the next generation of growth and compete with, you know, a startup that doesn't have that legacy investment. Like, I don't care what the acronym you want to use is, like what are you here to do? Right. What's the job you perform? What are you unlocking for the business, and it's infrastructure. Some of the guys in the CDP space tend to say that like they've got built in modeling and use cases. That's great. I mean are you really unlocking agility or are you just solving a point application for somebody? And that's a lot of what we say. You know, are you focused on the right systems, the right outcomes for the business that's like ... That's what it all starts with, so let's not talk about tech for tech's sake. I'd kind of just like to get away from that in my perspective. Ecosystems are important because there's so much technology but, you know, they've got to be the right partners and they've got to be the right use cases and the right outcomes that you're trying to drive. [0:08:29] Matt McRoberts: To Adam's point, being consumer, customer-focused, business outcomes focused, you hear about the retail apocalypse, you hear about disruption, you hear about transforMattion. And then just the associated fear mongering around that, I think we all get our fair share of subject lines that are quite startling in nature, you know, every category is under some massive disruption. And I think with any disruption comes opportunity. And I think, to Adam's, is helping customers understand and educate themselves on these literally new age paradigms around the idea of an ecosystem. I mean we've long talked, I loved Adam's point around what's the acronyms come with a tremendous amount of equity, and they also come with a tremendous amount of debt, right? CRM, right place, right channel, right time, has been around for generations, right? Decades. People have been talking about the construct of what CRM really is. I think Adam hit it on the head is like you can't deliver against that in days of old. Batch data, not in the right channel, not orchestration across channels. And now you have this expectation, especially from the consumer, is like there's all the importance of getting it right, but there's also the importance of getting it wrong, as well, as we will all talk about experiences as consumers, as well as business professionals, where we feel the experience was broken. And Adam hit it on the head. If you're data strategy is standardize, is uniform, is agile, then you're just inherently going to be able to deliver against these higher expectations with, as it relates to consumers. And so I think there is fear, right? It's like we've all seen the social amplification of a poorly executed campaign that consumers will again, is will very much put you out into their domain and talk about what went wrong. There's the idea of the death of retail and how over-pronounced that is. The evolution of direct to consumer brands, is like all that can be quite startling and scary to the traditional marketing organizations. So I think the opportunity for, that I think is incumbent upon out organizations, "How do you educate customers in a really powerful way?" "How do you make them feel informed, derive insights, so that they can start to make the best decisions, the best investments?" [0:10:54] Adam: It's an interesting dynamic, too. Because, you know, as we look at just how this all plays out, you know. There is so much noise. And, you know, our opinion on all of this is like, we've got to just cut through the noise. Like we're going to help these businesses understand that this is not a threat or a risk, this is actually your opportunity to take your business to the next level and become the leader. It's' a competitive advantage, if done right. And so from us it's about how. We all know, that everybody wants their customer 360. You've got data silos, that's been around forever. The reasons are because the channels continue to proliferate. The platforms are continuing to proliferate. So what do you need? You need to have people that have really good understanding of the data that powers these different pieces, and great technology that can scale with your business, and then that can help you get to the end state that you want to get to. Label it whatever you want to. [0:11:42] Matt McRoberts: Now it's a really good point is where CDPs have assumed a position of prominence is in the fallout of DMPs, right? Like [crosstalk] [0:11:50] Adam: Take us back there. [0:11:51] Matt McRoberts: Yeah, and like Adam, I'll kind of borrow from his story, right? Like see whether it's customer data platform or see whether it's customer relationship management. Like customer's at the forefront of that, and I think where DMPs lost their way was third party data. The world has very much calibrated around the power and the prominence of first party data. And I think, the idea of probabilistic models, that it's like "Ahh, I think maybe PJ is this person?" Is very much moved into this idea of really deterministic, and like the lifeline of that is literally around first party data. And so whether it's a CDP or a, you know, a new-age CRM tool like a Braze, is the literal lifeline is the ability to leverage first party data and it's been startling to see how quickly the concept of a DMP has distilled away into, again, the power of a CDP and again the juxtaposition is the data set. Like, how do you start to really leverage first party data, as opposed to make assumptions off dated antiquated third party data, which was historically the foundation of the DMPs of the worlds. [0:13:01] Adam: The stakes if you do it wrong are just too high at this point. Like we talk about CX and customer experience, you know it definitely starts there. And that has business impact. But when you start talking about, you know, compliance and regularity impact and how you market to customers. And you look at GDPR and CCPA and just [inaudible] that's not going to stop either, right? So, again, when you kind of talk about the customer ... Centricity aspect of it, you have to have data at the core of how you build your business. And DMPs, they just didn't have those challenges. And again, they were great, and they still have some very applicable use cases. Not going to say like, you don't need a DMP for a lot of things. Like there's a lot of things they do do really well, but they weren't built to give you a framework for how you associate customer data to a user profile and to dynamically be able to use identities that are those customers that are provided in a compliant and regulatory safe way, with your first party marketing systems. It's' a very different challenge. And they're also not built in a way where it's like "That's going to change again". Like, what you got today is absolutely going to be different six months from now [crosstalk], twelve months from now. And so, do you want, yeah, kind of like your insurance layer, to a [crosstalk]. You've got to future proof, right? That's the move. [0:14:14] PJ Bruno: Right on. [0:14:14] Matt McRoberts: Yeah, no, I mean picking up on that, you know the kind of ongoing compliance environment is again is that in itself to be scary, right? Because it comes with the consumerization of that. There's a more pronounced understanding at the literal consumer level, right, like I know "Hey listen, as a consumer I want to be sensitive to what type of data is being tracked regarding me." And then you have this regulatory fear that if you get it wrong is like there's tremendous fines associated with that. So I think that kind of fear mongering, you can flip that and make that empowering and how do you help enterprises understand this ongoing onslaught of compliance evolution. And how are we all good corporate citizens to advance an all boats rise philosophy. We're dropping it. [0:15:00] PJ Bruno: Dude, you guys are just firing shots across the table right now. So since we're in the way back machine a little bit here talking about DMPs, Adam I'd love to hear a little bit more about ... You know, what brought you to mParticle? Some of your time at MuleSoft, how did that world compare to this? Even like, three or four years ago, it seems like it was an entirely different business, right? [0:15:18] Adam: Yeah. I mean if you look at even, yeah, probably the last eight years at this point. If you go back, this notion of you know, API led approach for how connectivity is accomplished for businesses, you know some companies were thinking about it, APIs were starting to be more proliferated in the ecosystem, but you weren't seeing the rapid adoption, you weren't seeing standardization around how people build APIs and all that. So, you know, we'll go back to that world where, you know, there's a lot of on premise technology and it's very much the world we still live in. So when I say go back, this is very much ongoing. I came from a place where as an operator I'd actually, I was doing a little bit of the marketing, we were 25 people, I was doing some of the sales, I Was doing some of the post sales. And I'm working across our marketing autoMattion system, Amarcetto, and then I've got Salesforce. Again, this is like almost pre-MuleSoft at this point. We've got ZenDesk for case management. And so I'm thinking about all these things, and, you know, I'm 24 years old, kid out of college, I don't really know what's going on here. I'm like "There's got to be an easier way to get the data to flow versus me manually sitting here." Fast-forward a couple years, I'm at MuleSoft, talking to these companies about how the challenges they have at scale, like you're an enterprise you have, you know, 50,000 people that are using employee management systems, Legacy SAP on prem ERP, right? You might have a custom database from IBM. And those challenges are very very different than the world we live in today. That challenge still needs to be accomplished. Nobody's ripping out those, you know, billions of dollars of investment where your data sat on premise and you've fell like you've got, you know, the right level of control over it. But you need to be able to augment that and compliment that. But I look at MuleSoft and you know, I think that they were kind of paving the way for what customer experience can be today, and they still do, right? Like they are helping businesses that have traditionally been very much kind of these on premise oriented businesses that didn't have a digital presence, you know, digitize their offline assets and you know make them available to the cloud through APIs. And what ends up happening is now you have a new breed of developer in the world. And the developers of today can take advantage of the assets that are in these systems that a 21 year old kid out of college would have no idea how to go program against this on premise system, to build a new cool cloud app. But because you've got these APIs that are exposed from the back end, you can now start doing that. Use that data to expose new applications. You know, fast forward a couple of years, you start thinking about "Okay, well there's this next generation of what is the customer experience connectivity challenge look like?" Because the proliferation of all the on prem systems and then these SAAS systems in the platforms that are actually where customers are engaging, it's the same kind of variation in terms of like where data's coming from, where data needs to get to. But the differences now we're thinking about it from a very customer-centric perspective. It's not about just developer re-usability. You know there's a, absolutely a place where [inaudible] compliment a company like that. Like, they're not even in the same space from this standpoint. Like, I know this better than anybody. But I get asked this all the time. Like, they're an unbelievable company and where we think about it it's about "Okay, how do you take it a step further and break down the customer data connectivity challenges?" And so insuring that the integrations that you're unlocking are oriented around the notion of a customer. [0:18:27] PJ Bruno: It's just, it's just as silly to talk about customer centricity as kind of a new thing or like a pivot for companies as a focus. But ... [0:18:36] Matt McRoberts: And that's been our thing, we've been saying that for years now, haven't we? You know that's been our-[crosstalk] [0:18:41] PJ Bruno: I remember the first breakfast we had, it was like week one. Talking about customer centricity. [0:18:45] Matt McRoberts: It seems so [crosstalk] two point, it seems so simple. Yeah. Literally our first breakfast talking about, we're BD guys, like how do you help kind of effectively, again, build an ecosystem strategy manager channel. And I thought, you know I'll give Adam the credit. It was like "Hey the lens should be what's best for the customer." Everyone wins. That's the reality. That's what's driving this growth. This kind of constant evolution of tech and kind of where it sits is like if you run it through the lens of the customer, you know, provides a natural north star, a natural compass for success. [0:19:15] Adam: Yeah, otherwise we just make our own consumer experience shit. [crosstalk] Frankly, right? [crosstalk] Like the term CDP sounds big, it sounds scary, you know at the end of the day it's not about the acronym it's about the outcomes you can deliver for our company. And like [crosstalk] we just, we think about it very much from that standpoint. And ... You know everybody can build software today. Like, there'll be another CDP tomorrow that's claiming it. It's not about that. It's about what're you here to solve for the customer, you're here to unlock the ability to take care of data. That's ... That's what we're here to do. You know I think we've kind of blazed the trail in terms of how for this next generation of consumer facing brands they can do that. Buy you've got to start small, too. [0:19:55] Matt McRoberts: I think you're right, though. The idea of transforMattion is a journey. It's going to be measured, and it's like it gets back to your point around agility, is like the concept of a platform allows you to fail face to iterate SAAS just inherently, because it's high growth, it's sell sell sell. But you also have to be quite realistic in terms of some of these transforMattive agendas are three, four, five years long. They're being driven by a new age services organization [inaudible] management consultancies, the next iteration of SIs. And I think you're right, you know. Again, I'd go back to that customer centricity. But being agile, being realistic, helping people to make those right decisions. Because you're right, if it's about understanding a CDP it's not the right dimension, it's about understanding how you can make your business more flexible, more agile, in these transforMattive times. [0:20:46] PJ Bruno: Adam, Mattt, thanks for being with me today. [0:20:48] Adam: All right, thank you.
Chelation? Heavy metal detox? That is the LAST thing you want to do on your journey to help your autistic child. Not the first. In fact, you have to be healthy to detoxify and most children on the spectrum with ASD have impaired detoxification pathways. Juicing, Green drinks, Medical Medium and celery juice for heavy metal detox? Only if you are into recirculating toxins and risk toxins entering the brain. For me, no thanks. Most detox protocols for autism are dangerous. I reveal why I don't do chelation, DMSA, DMPS or EDTA for my child and why good practitioners won't either. I cover what I would do instead, and why "push catch" strategies are the better solutions for mold, heavy metals, pesticides, herbicides, fungus and die off reactions. Video on detoxification with Dr. Shade from Quicksilver Scientific here You'll find Bitter X here And Biocidin HereHere is how we can stay in touch, I will always get back to you.Barefoot Autism Warriors HEREInstagram NINKA HEREFacebook Ninka HEREThe best way for us to keep in touch is joining my email list. I have exciting things to share for the coming months. Click HERE to join
Dan Head (CRO) and Robbie Matthews (Director of Integrations and Onboarding) join me in foggy Londontown to chat about the evolution of marketing, from old world email and DMPs to flexible architecture that is channel agnostic. Learn the nitty gritty of why new school tech is leaving legacy clouds in the dust. Dan also hints at a future of talking toothbrushes and Robbie shares his data dreams. TRANSCRIPT: [0:00:17] PJ Bruno: Hello again. Welcome back to Braze For Impact, your weekly tech industry discussed digest. This week, we're here in London, in our London office and I'm thrilled to have with me two close friends, Dan Head, Chief Revenue Officer at Braze. Hey Dan. [0:00:33] Dan Head: Hey PJ. It's good to see you. [0:00:35] PJ Bruno: And also, Robbie Matthews, Director of Integrations and Onboarding. Robbie, how you doing? [0:00:40] Robbie Matthews: Good, how are you? [0:00:41] PJ Bruno: I'm quite well. And I know it's a bit of a canned response, but I got to say, the weather's unbelievable here. I've been getting all this bad intel about bad weather and this is unreal. [0:00:51] Robbie Matthews: You got a British tan? [0:00:52] PJ Bruno: Yeah, exactly. I don't know how. I literally got sunburnt yesterday. It's ridiculous. [0:00:57] Robbie Matthews: It's all lies. Fake news. [0:00:59] PJ Bruno: Well, you know, coming into Easter weekend, how you guys feeling? Happy Easter, by the way. I don't know if you guys celebrate. Plans for the weekend? Any... [0:01:08] Robbie Matthews: We tend to celebrate confectionary throughout the year, anyway. So, we can eat chocolate eggs this weekend, too. [0:01:13] PJ Bruno: I notice in the lobby, there. You guys are loaded up. What we're going to talk about today, really, it's kind of like the evolution of marketing technology and more than that, we want to demystify a lot of the things. Because you hear a lot of snap terminology, a lot of jargon, but let's actually break it down and understand what we're talking about, using the facts. And, before we jump in, I love... you know, Robbie, I know you eat, sleep, and breathe data, or so says your girlfriend. [0:01:42] Robbie Matthews: I thought you may bring this up. [0:01:45] PJ Bruno: Yeah, can you just give us that anecdote really quick? [0:01:49] Robbie Matthews: So, Dan's already smiling at me. [0:01:53] Dan Head: I'm not familiar with this one. [0:01:54] Robbie Matthews: So, I was sleeping the other day and I woke up and my girlfriend was just staring at me, like a puzzled face. I was like, "Why are you looking at me whilst I'm sleeping? Firstly, that's a bit weird." And she was like, "Do you realize what you've been talking about for last two minutes?" And I was like, "What you talking about?" She said, "Oh, you've just been sleep talking about, like, piping data into various places and where you should send data to, and this is how you send data." And I was like, "I need to get some better dreams." [0:02:23] Dan Head: Need to cash in that brace therapy reimbursement. [0:02:25] Robbie Matthews: Or she needs to find a new boyfriend, is what she needs to do. [0:02:29] PJ Bruno: Well, that's her journey and that's for her to decide. But, anyway, I'm glad you were able to share that with us, thanks bud. [0:02:35] Robbie Matthews: Thanks, PJ. [0:02:36] PJ Bruno: Yeah. So, let's jump right into it. Best place to start, where we came from as far as marketing tech. You know, Dan, you're old. Why don't you tell us... [0:02:48] Robbie Matthews: Everybody says that. [0:02:51] PJ Bruno: But you still look so good. We were saying, "Tell me your moisturizer, because I need to get some of that." [0:02:55] Robbie Matthews: What's a face care regime? [0:02:56] Dan Head: I'm embalmed. [0:02:57] PJ Bruno: Yeah. I just let snails crawl over my face every night. It's a beautiful thing. So, how do we move from email to the concept of a stack, or an ecosystem. Do you think you can talk about this a little bit, Dan? [0:03:10] Dan Head: Yeah. I think it goes back to the perspective that businesses have had on just these technologies from the ground up. Historically, I think companies have looked at providing communications on channels like email as being a utility. You know, you set up a business, I need seats and chairs and desks. I need water coming out the taps and electricity. And I need a way of sending email. And, when the marketers have wanted to have these tools to communicate to their customers, they've asked the IT teams to provide this technology, and the IT teams have gone out and procured that technology. So, over time, a stack of tech debt has built up, if you like. By acquiring these utilities, acquiring technologies for these channels and finding ways to stitch all of that together. Which is, if you like, a ground up, let's just go get the bricks and build the house, sort of thing. But, unfortunately, the world's different now, because every year, CES throws millions of new channels at us, you know? It's connected wind screens, it's connected forks and toothbrushes and all sorts of other crazy stuff. And, businesses just can't keep acquiring channel specific tech anymore. It needs to be data centric, it needs to be customer centric. Because, all of us as individuals have got our preferences about how we want to communicate with brands. And so, now we're moving away from a utility plumbing based approach, to a customer centric data oriented approach. And, that is how, I guess, the modern concept of a vertically integrated stack has been born. [0:04:55] PJ Bruno: Yeah. And, obviously there's these advances in technology, we're going way more mobile, right? But, there has to be those that are lifting up the torch and kind of pushing us forward. And putting that pressure on legacy, right? You called them the role models, yesterday. [0:05:12] Dan Head: That's right. Because there are businesses that have been born into this new environment. When you order your on demand taxi, or you order your on demand pizza take-away, whatever, when you're looking for a date, these are technologies and services that haven't existed previously. They've been born into the device. And, you look inside those companies, and the teams and the people and their KPI's and the technology, it's completely different from a legacy enterprise business. And, if those companies don't get customer orientation and data driven communication correct, it's an existential problem for them. They haven't got another business model to fall back on. And so they become, and this is why I see them as role models, they become role models for more classic enterprises. And, that would be my advice to any long standing enterprise, is to go look at those companies and see how they do it. It's a good place to start. [0:06:10] PJ Bruno: Do you think they're actually, these bigger legacy companies, do you think they're actually interested in completely reworking their tech? Or does it feel like stitch up solutions to stay relevant? [0:06:23] Dan Head: I think in big companies, big enterprises, I think there are a bunch of political reasons why it makes sense and it's safe to stay with the status quo, you know? If the CEO or CIO says we're going to do this one particular way and we've got our IT standards. And, I work in the CRM team and I know the tech doesn't work, well, I'm only going to have so much appetite to stand up against those folks because at the end of the day, I want to get paid. [0:06:48] PJ Bruno: Right, right. [0:06:48] Dan Head: Right? But, I think at some point, and I appreciate the political importance of standards and doing what the bosses say. But at some point, the political importance of customer experience and the political importance of driving outcomes with those customers, I think, is more important than the politics of IT standards, and so on. And businesses eventually figure that out. It's just part of their evolution. And one of the factors that we see, which I think is a good indicator is, where businesses have taken the CMO role and the CTO role and then they've sort of adapted it. And now you see this emergence of the CCO, or the chief customer officer role, where the customer officer has got a greater stake and influence on tech decisions. Because it is literally customer oriented. That tends to be a good indication of that evolution is fairly well progressed. [0:07:39] PJ Bruno: Yeah. You mentioned customer experience. It's funny that now it all kind of just comes back to that. It's like there's this strength in tech, but really it's ideating towards the customer. And so, my question, I guess, to you is, what is customer experience actually mean now? [0:07:57] Dan Head: Yeah, just use some examples. We all use these role models, these new technologies, and so on. But, I'm reminded of a quote from Keith Weed, the current, or perhaps former, because he's leaving, CMO of Unilever, he had this expression, "You know, our job as a brand is to get to the future first, and welcome our customers as they arrive." And most enterprises- [0:08:23] PJ Bruno: That's a great quote. [0:08:23] Dan Head: Yeah. [0:08:24] PJ Bruno: That's a strong one. [0:08:25] Dan Head: I dig that one up a lot. Yeah, I like that one. Most enterprises, I think, are just trying to catch up with the current world. Let alone the future world, so just as an example: If I'm driving down the highway and maybe I would fancy a coffee. And let's say, the folks at Costa Coffee, this business acquired by Coca Cola, they want to send me a notification to say, "You're coming up on a service area and there's a Costa and you can get a deal on a cup of coffee there." Well, I'm driving, there's no point in them sending that to me on my phone. But, as we saw at CES, there are technologies like connected windscreens and there's more connected computing in cars now, anyway. So, there are opportunities for Costa to send that message to me on these new devices. Which would be a more appropriate way to deliver it. But, brands just aren't ready for that. Because brands are channel centric, they're not data centric, they're not customer centric. They're not able to make the most of these technologies as and when they emerge. And, as a result, therefore, they can't be customer oriented. [0:09:31] PJ Bruno: Right. And since it's all about the customer experience, right, you want to make sure that you're not abusing that use of data, right? So, we live in now, this world, it's a wash of data, right? It's all over the place. It can be collected. So, why is effective and responsible use of data important to what you do? [0:09:51] Dan Head: Yeah, I mean, of course we've had laws like GDPR and then there's going to be the California Data privacy laws coming in. And the world is realizing that this is... Brand connection with customers is about trust. And that comes through the responsible use of data. So, it's not that there are just new legislative frameworks, which make it law that we have to be responsible. But it's just the basis of good marketing, anyway. And so, the technologies that need to be adopted here, need to enable the marketer to use data effectively, at the right place, at the right time, to seek permission. And to act on that permission and behavior that is being granted and communicated by the customer. It's like a conversation. There have been studies, like the one Forrester released on the brand humanity index about the effect of, and the positive effect of talking to your customers in a human way. And what talking in a human way actually consists of. So, it's not just law and legislation that makes us a necessity, these are the ingredients of delivering positive outcomes. [0:11:03] PJ Bruno: Right. A human touch is super important. And, now also, more than ever, the stack and the technology is really important. And I remember, you said yesterday, the term you used is, "Architecturally enabling", right? And so, Robbie, you're a little more on the technical side. So, from your perspective, from these role models perspective, even, what are the fundamental engineering building blocks that are architecturally enabling versus those that are somewhat prohimitive. [0:11:38] Robbie Matthews: Yeah. If we start at looking at these traditional enterprise businesses, and typically they're built on relational databases as a foundation. And then we take an example of what Dan's mentioned of these role models, which are using document based storage as a foundation. We can look at what those are and then how they actually enable what you need to send to customers. So, firstly, just what is a relational database? It's essentially a storage of data that's organized into tables. And each of those tables has a very rigid, defined schema. And what you need to do with that, is be able index it, to be able to say, "Okay, I've got this data in one table, how do I join it to another data in another table." And Dan mentioned tech debt, earlier. And that's a big issue. So, if we take a client like Deliveroo, you can say, "Okay, what sort of data have they got?" They've got their user data, they've got all their purchase data. Maybe have reviews that they've left about you. Favorite restaurants. And that all exists in different tables. And as the landscape becomes more complex, you're going to only increase the amount of data you want about users and the environment they're operating in. And that's going to create tech debt. So, what does that actually mean for a brand, when you come to wanting to send messages and target and talk to your users in a human way? And, really, the first thing is agility. If you've got an ever increasing amount of data that you need to join together when you want to create a segment to target those users. That becomes a much, much harder piece to actually stitch those data tables together, access the data in a quick way and define the messages and the audience that you want to send to your users. So, what do brands actually want to do? They want to use that data. They want to define customer audiences. They want to send individualized messages based on any kind of behavior around a customer, like demographics, location data, contextual data. And as soon as you need to index all those tables, or predict what a customer is going to want to do with your platform, which is the tough thing. We can't predict what customers want to do, that changes every day, as new technologies get introduced. As breaking news happens, you're going to want a segment or an audience that we just can't predict. And as soon as you need to rely on the indexing and the schema to access that data, we lose the ability and the agility to do that, in such a rigid manner, which is what the databases in these relational databases require. So, how, I guess a MongoDB or document based storage actually solves that, is, firstly, it's a schema less database. So, we can define exactly how we want to structure data to support these customer requirements. Using documents, as opposed to a relational schema let's us model very complex objects. And then, due to the structuring of that data, we don't need to make those joins and stitch all the data together in this increasingly complex landscape. So it means customers can make a heap of customized segments, off the cuff, and really give them the agility to create these audiences, send out campaigns as they wish. [0:14:57] PJ Bruno: And that's all around like free flow of data, right? Because, relational is a lot more stringent. It needs to be set up in a way... I mean, that's kind of what I'm hearing, is... [0:15:10] Robbie Matthews: I guess there's two parts to that question. There's one is speed in the context of a database. And then, I think when you're talking about free flow of data, that's probably where we want to look at more around ETL processes and Kafka. So, maybe let's touch on the speed in relation to relational and document based storage and then we can come onto Kafka and ETL processes. [0:15:31] PJ Bruno: Okay. [0:15:31] Robbie Matthews: So, in speed... As you say, customers just demand customer engagement platforms to run fast. Customers demand it. If you need to send out a break in push, ABC wants you do that as fast a possible. And, really, that's about read and write throughput on your database. So, let's take an example where you have to, like in a relational database, where you need to make a number of individual queries, join different tables, and that could take days to produce the results. Whereas, a no seek with MongoDB style database allows you to run queries in parallel, break up your dataset, run higher number of queries, and get that data back almost instantly. So you get those audiences that you want to target much, much quicker. Yeah, so that's the speed element on the relational database versus MongoDB. The second part of your question about ETL versus Kafka and the streaming is, again, like, "How do I actually access that data, or upload my, data into my data warehouse?" Think previously, Dan mentioned utility. Like they way that brands store data has just changed. Various data from different DB's could be loaded into a master data warehouse, once or twice a day. And that's fine. However, let's take the example of Deliveroo. I don't care to admit how many Deliveroo's I order a day. But, they need to know if I've made two this morning, or one this afternoon. And they don't want that upload of data to happen 24 hours later. And to get told that I actually made three orders in the last day. They want to know about that as soon as it happens, be sent to them as that event takes place. [0:17:19] PJ Bruno: Right, but you don't want to know that you've ordered three times in one day? [0:17:21] Robbie Matthews: My waistline doesn't want to know that I've eaten three times in a day, but that's a different story. [0:17:27] PJ Bruno: It's for another podcast. [0:17:30] Robbie Matthews: So, ETL versus parallel stream processes. And, what that parallel stream processing does, is essentially sets up a queue of events as and when they happen. Then you can listen to those events, publish those events and then essentially subscribe and act upon those events as and when they happen. So, let's take an example of a train booking company, a UK train ticketing company. Where, if I make a purchase for a journey later today, in the ETL world, that upload may happen tomorrow. In which case, I've already missed my train. I've missed all of the communications around it. It doesn't help. In the Kafka world, as soon as that event purchase takes place, you, as a business can act on that purchase immediately, send information about when the train is, any delays about that train. And make sure that user has a good experience with your brand. But, like I said, in the ETL world, I've probably already missed my train because it left the station 30 minutes late. And then the data was only sent to you as a business, to act on the next day. [0:18:34] PJ Bruno: Yeah. [0:18:38] Dan Head: This term, real time, I think is sort of used and abused and misunderstood. Like the examples that Robbie just used about travel, timing, of course it has to be real time. It has to be in the moment, otherwise, you're going to miss your train. You're going to miss your taxi, whatever. And, those examples apply to all other businesses, as well, right? Because again, this interaction between a brand and a customer, in order for that to be human, it has to be current. It has to be up to date, based on information that is relevant right now. So, as an example, let's say, I'm on the train and I'm on the way to work and I'm browsing for some sneakers on my mobile web, on my phone. And I add some things to my cart, but I don't transact and then I get to work. And I nip out for lunch and I actually go an buy those sneakers in store. But, maybe there was an abandoned cart email scheduled for 2:00 PM. And that abandoned cart email is still going to come out at 2:00 PM, it's not going to be cognizant of the fact that I went into the store and I bought those sneakers at lunchtime. So, that is a bad customer experience. [0:19:52] PJ Bruno: Right. [0:19:53] Dan Head: Or, just to continue that example, if I'm one of those companies that does sneaker drops, and there's a limited amount of inventory at a particular location. The communications can and should be based on that inventory dropping, you know? Create that exclusivity and that need and that excitement, which is what the sneaker drop is all about. And, I guess what Robbie's talking about is, unless you've got a database structure that can make and broadcast, or make available data in real time elsewhere in your technology ecosystem. Unless that data's being distributed in real time, you can't enable those use cases and you can't satisfy that need for a good, premium customer experience. [0:20:38] PJ Bruno: And the value of that is just less and less as time goes on, right? [0:20:42] Dan Head: Yeah, exactly. So, I don't really want to know tomorrow that the sneaker drop inventory has run out, you know? [0:20:50] PJ Bruno: Just creating the opposite of good experiences? [0:20:52] Dan Head: Right. [0:20:53] PJ Bruno: It's just frustration. I'd rather just get nothing, right? [0:20:55] Dan Head: Right. [0:20:55] PJ Bruno: I'd rather not even see it. All right, cool. Why don't we do something fun and round up with, I mean, you were talking a little bit, Dan, about toothbrushes that talk to you. I want my toothbrush to talk to me so badly. I have to just talk to myself at the time. But, what's the future hold? What kind of last words do we want to put out about, maybe predictions we might have, or a word to the wise about a good strategy, or just some advice to keep in mind moving forward. [0:21:29] Dan Head: I think there's two angles, to look at it from a customer's perspective. Speaking about myself, I mean, there are always new devices and new technologies and some of us are going to be quicker on the adoption than others. But, as a population now, we are more tech savvy than ever before. More willing to try technologies more than ever before. We have an expectation of being delighted more than ever before. We're willing to kind of experiment and try stuff. And, from a brand's perspective, how on earth are you going to deal with that? So, brands just need to future proof themselves, they just need to be data centric. They just need to have the engineering horse power. They just need to have the developed muscle groups, the ways of working, the team structures based around what's possible with real time data. And then, whether it's that toothbrush talking to you, or the fork telling me that I'm eating too quickly, you know? Whatever it is, the brand can deal with that. And, I think ultimately, where brands are trying to get to, is there should be this ability to be creative and playful with technology. We shouldn't just be worried about the plumbing, "Oh no, I've gotta send a message on this channel now, rather than that channel because of this new device's come out." If we can use any channels, anywhere at anytime, based on current data, then we can really use that as a creative canvas for just amazing, delightful, surprising marketing. And, that's the kind of thing that we, as a population, kind of enjoy. We don't enjoy stuff that's irrelevant, we don't enjoy stuff that we haven't opted in to. But we are willing to be surprised and we are willing to be engaged if we think the brand is making an effort to do so. [0:23:22] PJ Bruno: I love it. Robbie, you got anything? [0:23:25] Robbie Matthews: I think that, I'll bring it back to the architecture, to Dan's point around what brands want to do. You want you customer engagement platform at the point you're ready to use sort of surprise and delight strategies that Dan's talking about in reaching customers. You want your engagement platform to be ready to allow you to do that. And not still be developing itself. And, the way its architected, and the way it's able to meet the marketplace's changes is going to be crucial. So, I mean, WWDC happens, Google IO happens, there's a heap of changes to how you can send messages to users. And your engagement platform has to keep up to date with that. So, how they're architected, how they're able to be flexible to meet the new abilities of these OS's, is crucial. And when you look at, again, going back to the sort of, if you want to make joins, create new tables, that's tough to do. And then you have to look back at your current architecture and work out how you stitch that onto the end. Whereas, we take this example of something like a push carousel, where you send a push and you can swipe through a number of images to that. That came out last year. And just the way we were architecting meant you're able to immediately respond to what is new in the market, and give the brands the ability to go out and use that, as and when they're ready. [0:24:48] Dan Head: Yeah, and we've talked about food quite a bit here. Maybe it's because it's coming up to lunchtime and it's all on our minds, right? But, an example that just brings all this together for me, I think some of us have seen it, which was recently Burger King ran a campaign where they hijacked McDonald's branches and if you got within 600 yards of McDonald's, you would get a message on your Burger King app saying, "You can now redeem a Whopper for one cent." And it would direct you to the Burger King. And it was this cheeky, creative, just technology embracing campaign that got so much attention, they got to the top of the App Store. I mean, how crazy is that? That a burger app can be higher than Instagram and YouTube on the App Store. It's just- [0:25:37] PJ Bruno: Well, burgers are future proof, Dan. [0:25:39] Dan Head: They are. And, particular popular where you're from, huh, PJ? But what a great example of creativity with technology. That campaign wouldn't have been possible unless you had the technology in place that Robbie was talking about. And then, once you've created that surprise and delight, now you've got so many more people that are engaging with your brand, that have downloaded the app. And now you can really start to go and have fun with them. [0:26:04] PJ Bruno: Totally. Well, Robbie, Dan, thank you guys so much for being here. And thank you all for joining us. Just remember Shift is happening. And Legacy Clouds, in the words of Dan and Robbie, don't miss the train. [0:26:17]
Join Kim Chase talking with Kristyn Arnold about the upcoming event "One Run". A fun way to help raise money for DMPS.
The arrival of General Data Protection Regulation, also known as GDPR, is expected to set a new standard for consumer rights regarding their data. While the regulation presents a variety of implications for brands, whether it be the systems and processes required to comply, or the protection of user information and data, it will undoubtedly have a substantial impact on those running paid media. In this episode, we'll break down GDPR, its ramifications, and what the regulation means for targeting and DMPs.
Pam is an American military veteran having served in the US Coast Guard where she started her career in the medical field over 25 years ago. She graduated from Tampa College as a Physician's Technician in 1975. Pam has been a Registered Medical Assistant, Certified Nutritional Counselor, and Chelation Technician.She provided consulting services to medical and dental health care professionals in specialized laboratory testing services, nutritional support and IV therapies. Previously she owned and operated a laboratory testing and consulting service in Atlanta, GA, the USA for 8 years following her tenure with a national clinical reference laboratory. She has worked with physicians, chiropractors, dentists, and pharmacists in both traditional and alternative medicine in the US, Canada, and Europe. Previously, she was the President of Preventhium International, Inc., which produces a dl-methionine based nutritional product for detoxification support and pain relief. Pam was the US and Canadian representative for Heyltex in Houston, TX., a division of Heyl Pharm. Fabrik in Berlin, Germany. Heyl that manufactures DMPS, an antidote for toxic metal poisoning and a product named Radiogardase ® which is a protective agent against radiation exposure. In addition to her educational duties, she also served as the Clinical Research Monitor for FDA clinical trials with DMPS. She is a co-author of The All-in-one guide to Natural Remedies and Supplements and co-author of the All-in-one guide to ADD and ADHD.
Deborah Vidal welcomes you to the Vidal Speaks Show, where she is sharing a series on Detoxing and this is the last of four shows that gives enough information to make responsible decisions and take action over the toxins we are daily exposed to. Toxins are also considered blockages nowadays, that is why it is very important today, more than ever, to detox. Vidal is a former 11-year LPGA pro, now classical homeopath and certified plant-based nutritionist and wellness coach. Each week Deborah brings you knowledge, inspiration, or natural remedies to help you take charge of your health and to feel your best. Vidal believes health is freedom and knowledge is power; this podcast's purpose is to give you the power to take steps towards freeing yourself from the chains that hold you back from having the energy to do all you want in life. Listen to this episode and learn how homeopathic detox is a way to rejuvenate our bodies and open up the channels to heal through natural medicine. Enjoy! Outline of This Great Episode [5:14] Blockages created from toxins. [6:33] Homeopathy approach to blockages. [8:10] Heavy metals and their effect on people's health. [9:25] Nature medicine is the most powerful. [10.01] A case of pain syndrome where nothing was working. [12:40] Homeopathy for detox: Drainage. [13:51] The patient is a result of their surroundings. [18:57] History of homeopathic drainage. [21:03] Homeopathic detox as a way to rejuvenate our bodies. [21:40] Definition and roles of drainage. [22:56] Glandulars. [25:43] Homeopaths need to treat patients differently because of our modern toxins. [26:20] Definition of toxins. [27:55] Different ways of detoxing. [29:55] All detox programs aid our natural detoxification system. [30:45] Dangers of detoxification. [32:05] Toxic recirculation: moving too many toxins out of our body too fast. [35:12] Mercury detox. [36:48] Examples of toxic recirculation. [40:15] A true detox must stimulate the excretion and also assist the toxins out. [40:28] True binders for detox. [41:38] True binders: DMPS and DMSA. [43:32] EDTA used as a binder. [43:55] Upper and lower detox. [44:40] Healing won't happen in the cell if you don't clean the matrix. [49:32] Upper-level detox simultaneously with a lower level to avoid detox recirculation. [52:05] Detox should be done in cycles. [52:37] Detoxing our brains safely. [54:01] ALA uses [57:25] Restore the PNEI system. [59:20] The Vidal detox and wellness kit. [1:01:05] Toxic overload symptoms. [1:03:01] Why the Vidal detox kit is effective. [1:05:16] Easy to take, not even one pill! [1:07:55] Summary of a safety detox. Mentioned In This Episode Visit Deborah Vidal and subscribe to this podcast! Vidal thanks you for using her banner for your shopping. Leave your review of Vidal Speaks podcast Vidal Speaks Facebook Page Patreon Vidal Speaks! Health IQ or call: (800) 549-1664.
Thank you for tuning back into our 2nd Cabral HouseCall of the weekend! I'm excited to share this week's community Q&A with you. Here are today's amazing questions: Rose: I have a niece and a great niece that suffers from eczema very bad. They have looked to traditional medicine and natural path medicine to try and find a answer. They have went through the usual limitation diets, cleanses, And out of desperation have even used traditional drugs. At times they both have had some improvement but it always flairs up. My niece is a positive individual and will try almost anything but I noticed in the more recent month she seems a bit depressed about it and I think it is mostly because of her 5 year old daughter suffering so bad with it. Any suggestions. I would pay for the testing for them. Listen to your podcasts regularly. Thanks! Lindsay: Hi, After a recent blood test it showed I had estrogen Dominace (due to excessive amounts of estrogens being produced, compounded by inadequate progesterone production) inadequate methylation of these estrogens, high adrogen production - with reduced DHEA and optimal cortisol rhythm, adequate cortisone and melatonin. I decided to start on DHEA, ID3 and progesterone cream but seem to have side effects; moody, tires, low libido, spots on neck, etc. So after 2 months I want to stop. Is there anything I can do to help the progesterone get back to normal rhythm? Without the hormones? I have had 2 children and spent many years before them on birth control. I don't use it now and the main reason for the hormone testing was I have low libido. Healthy, exercise daily, eat well etc. Thanks Dr Cabral for your insight- I share your podcast with everyone (even my boss at work yesterday) Cynthia: Hi Stephen, So blessed to listen to your podcasts daily, its the first thing i do when i wake up. I am 50 years old, have had low energy most of my life, never feel great, often bloated and can have brain fog often. However, other than some sugar, i have a fairly healthy diet, work out at the gym twice a week and maybe fit in yoga once a week. Ten years ago i started suffering from IC, and general inflammation (eight months ago my left SI joint twisted and currently have bursitis in left hip.) i am an ectomorph with thinning hair and nails. Recently had a food sensitivity test and found out i"m sensitive to dairy, nuts and some seafood. Also suffer immensely from allergies to pet dander, pollen and dust mites. I was taking twice weekly shots for that and currently taking allergy serum orally. Also, peri menopausal (still mensturate) and have been put on a low dose of PrometrIum. I travel many weeks out of the year and have suffered from travellers diarrhea of varying degrees. I'm very sensitive by nature, have social anxiety and prone to sadness from time to time. Have recently started using your daily support powder, and CBD oil when necessary. Thank you, thank you for everything you do, truly so grateful. Heading over now to leave a review. Most Sincerely, Cyn Jamie: Hi Dr Cabral, Loving your podcast.. It's my daily dose of healing inspiration. I have had migratory chronic pain for nearly 2 years. Started in Right shoulder, then moved to back, hamstrings and now focused in left hip. I have had every test under the sun (Inc OAT etc). No ANA, parasites, or 'western' diagnosed condition. Have tried different diets, low oxalate, low histamine, vegan.. low luck. I still eat a plant based diet as I feel this gives me more energy. I have high mercury and am currently chelating with DMPS. I have had 3 rounds and so far no improvement but no detox symptoms either which is good. I am using quicksilver binder. I can still surf (which keeps me sane) but being in pain all day everyday takes it toll. I meditate, use sauna, manage stress as best as able. Do you think mercury will be the answer? Do I just need to trust the process and give it more time? Integrative dr said 6 sessions and we will re-test. Was hoping to see improvement already.. but might take longer? Appreciate any advice.. Simone: About a week before my menstrual cycle starts, my appetite becomes absolutely insatiable. I crave all the bad carbs (pastries, fries, etc.) and can just never get enough. Is there anything that I can do to curb these cravings? I know that consuming so much junk food (even if I've been eating healthy for the rest of the month) isn't good for me. Rebekah: Hello!! I'd like to know your thoughts about iridology. Is it true? Does it work? Many raw vegans claim that their eyes have changed colors after starting raw veganism. I always look at things with a healthy skepticism and I'd like to know if there is any science behind this. Thank you for all you do and I REALLY looking forward to your up coming book! I forgot to add this question to my last one about iridology. I had an endoscopy and showed I had gastritis and biopsies showed no h. pylori or other pathogens, only a small hiatal hernia. You always talk about peeling back the layers and asking why. Where would I go to find the answer to the question: why do I have gastritis? I did your 7 day detox and for the first time in almost a year I was reminded what it felt like to eat and not have ANY negative residual GI issues. This was an amazing experience for me and I plan on doing another 7 day detox. I am 27yo and never done a formal detox till yours. Could it be my toxic load is heavy? What else have you seen been the root cause of gastritis beside h.pylori. Thanks a million Thank you for tuning into this week's Q&As and all the tips added in along the way! - - - Show Notes & Resources: http://StephenCabral.com/597 - - - Get Your Question Answered: http://StephenCabral.com/askcabral
In this episode Greg discusses: How real time bidding works Optimizing toward incremental lift Measuring prospect and cutsomer intent The problem with marketing automation point solutions
In Today's Episode Today we are talking with an important figure in the world of detox, Dr. Daniel Pompa. I have wanted to have Dr. Pompa on the show since Episode 1, and he's finally here! Dr. Pompa completed his undergraduate education at the University of Pittsburgh in 1988 and earned his Doctor of Chiropractic degree at Life University's College of Chiropractic in Marietta, Georgia in 1995. Even though Dr. Pompa no longer practices chiropractic, his understanding of cellular healing has lead to many speaking engagements at large chiropractic seminars, speaking to hundreds of professionals who learn of his detoxification program for neurotoxic conditions and other unexplainable illnesses. Dr. Pompa has established his coaching and teaching on a firm and proven conviction that the crisis of modern-day allopathic medicine is the sad result of physicians chasing symptoms with medication rather than addressing the root cause of disease. This even occurs within functional medicine. His approach to getting to the "upstream cause" is what separates him from others. In this conversation with Dr. Pompa, I ask him all about his protocol so that you guys can see how it's done. What I love so much about his protocol is that it has three phases. First, you prepare the body and repair the cell, then you do the body detox, and finally you do the brain detox. Dr. Pompa particularly stresses the necessity of using a true binder to rid your body of heavy metals, and explains to us what that is. Through our conversation today I hope that you can learn more about how to properly detoxify your own body as part of your own healing journey. Outline of This Great Episode [2:11] Patients must take responsibility for their own health, rather than relying on doctors and practitioners to heal them. [3:07] So many people are struggling with undiagnosable symptoms, and the medical world has very little success in helping these patients. [4:16] Toxins contribute to illness. [5:19] Dr. Dan Pompa became an authority on detox after he healed his own mystery illness through a mercury detox. [6:20] Dr. Pompa has developed a method to detox the brain, and detox on a cellular level. [6:45] What is CytoDetox? [9:09] Regardless of our age, we all need to detox. [11:25] CytoDetox utilizes a true binder. This is especially important, as it has become difficult to get other true binders without a prescription. [14:47] What are Dr. Pompa's Five Rs? [16:45] Vidal introduces Dr. Pompa. [20:41] Through mercury toxicity, Dr. Pompa moved from pain to purpose. [25:10] Dr. Andy Cutler's chelation methods were a big part of Dr. Pompa's journey back to health. [26:37] You must use chelation within a specific system or else it can lead to dangerous redistribution of toxins. [28:45] What is the difference between upstream and downstream detox? [30:27] What does phase one of Dr. Pompa's program look like, in application? [33:49] Many practitioners are approaching methylation problems in a totally wrong way. [37:32] Phase two of Dr. Pompa's protocol is all about setting up a correct concentration gradient within the body. [40:30] In phase three, the “brain phase,” patients use both CytoDetox and ALA. [44:18] Dr. Pompa has created formulas to move toxins clear out of the body after they hit the liver. [46:07] How do you know when you are ready to move from one detox phase to another? [46:50] Dr. Pompa is holding a training seminar in Atlanta in May. [47:20] During phase three, Dr. Pompa will sometimes add in a supplement for the thyroid and hypothalamus. [49:43] Dr. Pompa's protocol involves cycling, similar to the Cutler protocol. [50:40] Heavy metals from fillings accumulate in the brain. [51:16] We begin accumulating toxins in the womb. [55:00] We need to have an honest conversation about vaccines, but the mainstream media won't go there. [57:31] Welcome to all our new listeners! Be sure to check out VidalSpeaks.com, where you can find my story, my favorite products and much more! Please support this show by using the Amazon Banner on my site for all your Amazon purchases, which will pay a small commission to me with no extra cost to you. It really helps. Please also consider donating directly to keep our show going, leaving us a review or sharing our show with a friend. All of this supports our mission. Thank you! [59:09] Dr. Pompa's protocol is customized for each patient. [1:03:14] CytoDetox is a wonderful replacement for DMSA and DMPS. [1:07:07] Sadly, people are often very disconnected to their health until they become ill. [1:12:14] Glyphosate is even more dangerous than most people realize. [1:16:31] Heavy metals displace minerals. [1:18:00] There is no perfect test to detect heavy metal toxicity, but we all need to detox. [1:24:31] Dr. Pompa considers some common detox methods to be dangerous. Connect with Today's Guest DrPompa.com Dr. Pompa on Facebook Resources Mentioned Other Vidal Speaks Episodes About Toxins and Detox: Dr. Andy Cutler — The Reality of Mercury Poisoning And What You Can Do About It — Episode 38 Dr. Andy Cutler — Mercury Chelation Could Be The Answer To Your Mystery Illness — Episode 39 Neurotoxins and Mystery Illness: Using Nature to Help Us Detox and Heal — Episode 61 Documentary Film: Vaxxed
Sarae is joined by Melissa Duncan, Lead Personal Finance Coach at mpowered, to discuss how Debt Management Plans (DMPs) work. We'll cover who a Debt Management Plan is a good fit for, how it impacts credit, and how legitimate DMPs differ from services offered by debt consolidation and debt management companies. You'll also hear real life examples from clients who paid off debt through DMPs.
Panasonic has a new short throw projector for big spaces. Crestron's DMPS gets the latest processor. AMX gets JITC certification. Plus, we talk about asset management. Hosts: Tim Albright AVNation Founder Panelists: Greg Brown, Ernie Bailey, and Mike Tomei. Record Date: 11/4/2014 Running time: 1:00:00 Story Links Crestron ships DMPS with 3 series Roomview connected [...]
Segundo podcast del mes de septiembre con ello tenemos la mejor información de videojuegos. En este programa hubo de todo y si se perdieron la transmisión en vivo el lunes a las 9:00 PM aquí podrán tener el programa completo en donde hablamos de los siguientes temas:Microsoft anuncia a Destiny de forma indevida.Primeros detalles de Resident Evil Revelations 2.Compra Destiny en la vieja generación y descarga gratuitamente la versión de PS4 y Xbox One.Se anuncia edición especial de Bayonetta 2.Director Uwe Boll nunca se interezó en los juegos de los que hizo películas.New Nintendo 3DS sí tendrá bloqueo regional.SEGA acusa a Gearbox de siempre hacer lo que quiso con Aliens Colonial Marines.Capcom y Dmps ya trabajan en nuevo juego de peleas.Sony regalará 250 juegos de PSP en Japón.La reseña que tuvimos fue Metro Redux y Azure Striker Gunvolt.
Dr. Lawrence Wilson, an expert in Nutritional Balancing Science, will compare different methods of healing and detox methods. He has been studying detoxification methods and healing methods for over 30 years and shares his wealth of knowledge on his website DrLWilson.com. Transcript Click here to view the full transcript for #11 Best Healing and Detox Methods with Dr. Lawrence. There are so many healing methods to choose from, including traditional western medicine, hormone replacement therapy and thousands of detox methods. We will discuss the pros and cons of some of the more popular detox methods. Find out if what you are doing works, is ineffective, or downright dangerous. You Will Learn... What is Nutritional Balancing Science? Do synthetic chelators such as EDTA, DMPS, DMSA, penicillamine, deferoxamine are effective or dangerous. The problems with random or symptomatic supplementation. IV and IM vitamin therapy. Are megadoses of supplements needed or safe. Thyroid hormone replacement — natural vs. synthetic — and methods that will heal your thyroid, eliminating the need for medication for many. Healing Hashimoto's, aka autoimmune thyroid disease. Adrenal fatigue — how to combat it and avoiding HRT for treatment. Healing with food — the diet used on a Nutritional Balancing program. Nutritional deficiencies with a vegetarian diet — why this is not a healing diet. Why raw foods should generally be avoided. Does fasting really confer the health benefits its proponents claim? The benefits of juicing — but don't over do it. About Dr. Wilson Dr. Lawrence Wilson has a medical degree, but works as a nutrition consultant only. For over 30 years, he has specialized in Nutritional Balancing Science, a method of improving health that he originally learned from its developer Dr. Paul C. Eck, a brilliant biochemist and founder of Analytical Research Laboratories, where hair mineral testing is performed to determine a targeted Nutritional Balancing program. Dr. Wilson worked with Dr. Eck for 14 years learning the art and science of nutritional balancing. Upon his death, Dr. Wilson has continued to further and improve upon nutritional balancing's effectiveness. He is the author of six books and over 800 blog posts on his website DrLWilson.com. Dr. Wilson currently lives in Prescott, Arizona where he spends most of his time teaching physicians and nutrition consultants about Nutritional Balancing Science. Learn more about Dr Wilson here. If you’re enjoying the Live to 110 podcast, please leave Wendy a review in iTunes. Thanks! Are toxic metals causing your fatigue and health issues? Find out by taking Wendy’s Heavy Metals Quiz at
Host: Tim Albright AVNation Founder Guests: Ronnie Anne Spang, Paul Harris from Aurora Multimedia, and Ron Callis of One Firefly. Record Date: 3/08/2013 Samsung props up Sharp and gets 3% of the company for their trouble. LG is pouring $650 million into OLED. Crestron has a new DMPS for VC rooms. Plus, when will we see Apple [...]
Host: Tim Albright AVNation Founder Guests: Ronnie Anne Spang, Paul Harris from Aurora Multimedia, and Ron Callis of One Firefly. Record Date: 3/08/2013 Samsung props up Sharp and gets 3% of the company for their trouble. LG is pouring $650 million into OLED. Crestron has a new DMPS for VC rooms. Plus, when will we see Apple [...]
In the first part of this podcast, I share important warnings about how to protect yourself against identity theft if you are a snowbird. In the second part, I explain how different debt consolidation methods affect your credit: consolidation loans, DMPs and the credit card shuffle. Debt consolidation starts at 6:25. This episode aired live January 21, 2013.
Hosts: Tim Albright AVNation Founder Guests: Matthew Silverman, Scott Tiner. Record Date: 01/02/2012 On this episode of EdTech we kick around the various digital solutions Crestron has such as their analog turn-in program and the DMPS. Matthew introduces us to the UltraBook, we talk classroom capture, and the trend of the flipped classroom. Running time: [...]
Medizinische Fakultät - Digitale Hochschulschriften der LMU - Teil 07/19
Thu, 13 Dec 2007 12:00:00 +0100 https://edoc.ub.uni-muenchen.de/7929/ https://edoc.ub.uni-muenchen.de/7929/1/Adolph_Daniela.pdf Adolph, Daniela ddc:600, ddc:610
Objective: We aimed to investigate whether the Prognos (R) device might be a useful tool in the diagnosis of disorders suspected to be due to dental amalgam fillings. Participants and Methods: A diagnostic case-control study was performed in 27 patients who complained about health problems attributed to amalgam ( cases), 27 healthy volunteers with amalgam fillings ( controls I), and 27 healthy amalgam-free volunteers ( controls II). All participants were tested before and after application of 300 mg DMPS (2.3-dimercapto-1-propanesulfonic acid) with Prognos, a diagnostic device for the energetic measurement of Traditional Chinese Medicine meridians. In addition, mercury was measured in blood, urine, and saliva, and a lymphocyte transformation test (LTT) was performed. Results: Diagnoses derived from the first and second Prognos testing did not agree above chance (Cohen's Kappa = -0.11, 95% confidence interval -0.33 to 0.10; p = 0.30). Agreement for secondary outcome measures was poor, too. Prognos measurements did not differ between cases and controls. Correlations with measurements in urine, blood and saliva were low. Conclusion: In this study Prognos could not be shown to be a useful tool in the diagnosis of disorders suspected to be due to dental amalgam fillings.
© 2020-2025 Ivy Podcast Discovery LLC
