Podcasts about CDPS

Chris Boyer and Reed Smith explore how traditional performance marketing tactics have unraveled — and what must replace them. From cookie deprecation to HIPAA compliance and signal loss across Meta and Google, the rules have changed. But the need for results hasn't. They discuss: Why platform-optimized media is no longer reliable How privacy and regulatory shifts are redefining performance marketing The rise of media mix modeling and infrastructure-led strategy What modern measurement looks like when attribution pixels disappear Aaron Burnett, CEO of Wheelhouse DMG, joins to share how his team rebuilt performance marketing around privacy-first data, internal measurement models, and transparent media planning. He breaks down the critical difference between CDPs and data warehouses, the real-world challenge of earning trust to access EMR data, and how AI is reshaping execution without replacing strategy. Mentions from the Show:  Aaron Burnett on LinkedIn WheelhouseDMG Digital Clinic podcast Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jenny chats with three experts about a hot topic in healthcare marketing—server-side Google Tag Manager (sGTM) vs. Customer Data Platforms (CDPs). She's joined by Mark Brandes, Hedy & Hopp's Director of Data & Technology, Tyler Zey and Adam Putterman, co-founders of Ours Privacy. Together, they break down the key differences between these two privacy solutions and help healthcare marketers figure out which one's the best fit for their needs.With more focus than ever on HIPAA, FTC, and state regulations, many marketing teams are wondering how to stay compliant while still getting the insights they need. This episode takes a closer look at how sGTM and CDPs work, their pros and cons, and gives you a simple framework to help you decide which one's right for your team, based on your size, budget, and goals.Connect with Mark:https://www.linkedin.com/in/markbrandes/ Connect with Tyler:https://www.linkedin.com/in/tylerzey/ Connect with Adam: https://www.linkedin.com/in/adamputterman/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this episode of The Marketing Intelligence Show, Aleksander Cardwell, Director of Product Marketing at Supermetrics, chats with Matt Simmonds, Supermetrics' Chief Product and Technology Officer. They explore key findings from the 2025 Marketing Data Report—like the 230% increase in data volumes since 2020—and unpack what it all means for marketing leaders.You'll learn:Why bi-directional data connectivity is the new normalThe truth about composable CDPs and who they're really forHow to choose the right measurement model, from MMM to incrementalityWhat's hype and what's real when it comes to AI in marketingHow marketers can build a flexible, composable tech stackIf you're grappling with complexity, overwhelmed by AI promises, or unsure where to go next with your marketing data—this one's for you.Get the 2025 Marketing Data Report: https://discover.supermetrics.com/marketing-data-report-2025/

In this episode of Ignite, marketing expert Kelly Green joins Cardinal CEO Alex Membrillo to dive into the evolving landscape of healthcare marketing, focusing on why keeping patients engaged and loyal is just as important as attracting new ones. The discussion highlights the critical role of CRM and CDP systems in managing patient data and building long-term patient loyalty. By aligning marketing strategies with operational goals, marketers can improve patient engagement and retention, ultimately driving business success. This episode encourages marketers to embrace adaptability, leverage technology, and foster strategic partnerships across various business functions to better meet patient needs and deliver a stronger overall experience.   RELATED RESOURCES Connect with Kelly - https://www.linkedin.com/in/kelly-green-a730b17/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/

In this episode, Dave and Jamison answer these questions: I work for a B2C fintech startup as a senior engineer. Our onboarding funnel has a lot of moving parts due to regulatory compliance and a litany of requirements from various parts of the business. As a startup, we also live and die by optimizing for and demonstrating growth, so we need to gather data from our product and pipe it to various analytics platforms. Finally, we need to offer customer support for high-touch edge cases. All of this is connected together in a very patchwork way between our own code and various secondary and tertiary systems (CRMs, CDPs, data warehouses, etc). I am torn between two ideas. One is that we may very well be doing something “state of the art” in terms of integrating all of this together. The other is that we are engaging in wheel reinvention on a massive and incredibly wasteful scale. I have no way of knowing though, because I am having such a hard time finding holistic accounts from anyone who has done something like this. My gut says that this is something dozens, if not hundreds of companies have had to build at some point, but I don't know where to find people talking about it. How do I find documented, real-world case studies for how to build a complete package like this? Everything resource I can find online is a myopic, narrow slice of the entire pie focused on only one aspect of the problem. No one is talking about how you integrate e.g. a sane and scalable analytics stack with a fast evolving product. All they want to talk about is how to make a “webscale backend” or “do growth hacking” while assuming someone else is going to draw the rest of the owl. Where do I go to find these people or these resources? Maybe these constitute some form of “trade secrets” - does anyone even want to give this information up freely? If my higher-ups saw me go outside the company for resources, would _they_ think I'm leaking important secret sauce? Sorry that got so long. I love the show! Keep being awesome. I've been at my company for about four years, and I'm currently a senior engineer. When I first joined as a mid-level engineer, there was a certain tech lead who wasn't exactly known for his warm personality. On my very first day, I joined a Zoom call and witnessed him verbally berating someone. This type of behavior was fairly common at the time and earned him quite the reputation as a jerk, though thankfully it became less frequent over the years. Fast forward to today, and he's genuinely transformed. The intensity has dialed way down; he's now approachable, supportive, and even recently earned a promotion to engineering manager. It's honestly been impressive to watch. We have a friendly relationship, and I'd like to acknowledge his growth because I genuinely admire it. But here's the catch: How do I, as someone junior to him, respectfully bring this up without accidentally implying, “Hey, congrats on no longer scaring everyone at work”?

In this episode of the Used Car Dealer Podcast, Zach talks with Tim Zierden, Chief Operating Officer at TradePending, to unpack how the company's trade-in, payment, video, and retention tools are “making automotive simple” for more than 5,000 dealerships. Tim shares what drew him to the role after two decades at Cox Automotive, KAR Global, and Dealertrack, the biggest milestones powering TradePending's recent expansion, and how real-time data helps dealers outpace tariff-driven price swings. The conversation also dives into AI-lite automation vs. personal video, the rise of CDPs, and the customer-life-cycle tactics that turn online shoppers into lifelong service customers. Whether you're wrestling with affordability headwinds or hunting for higher-ROI digital retailing solutions, Tim's insights are a must-listen.Below are the main questions Zach asks Tim, along with timestamps:00:37 Q) What pulled you toward TradePending after two decades in auto-tech?02:52 Q) Beyond the recent acquisitions, which milestone mattered most for the company's growth?04:01 Q) How does your “make automotive simple” mantra guide product decisions?05:21 Q) What's the biggest thing dealers say TradePending improves for engagement and sales?08:54 Q) How do you keep onboarding painless and support seamless for new clients?10:59 Q) How is TradePending helping dealers navigate today's tariff-driven price swings?14:49 Q) Which emerging tech or consumer habits will reshape dealerships next?17:19 Q) What fresh innovations are you rolling out to keep dealers competitive?19:27 Q) What key factors should dealers weigh when choosing digital-retail and trade-in tools?Listen to more episodes here: https://www.sellyautomotive.com/podcastRead the full transcription: https://blog.sellyautomotive.com/blog/tim-trade-pending

Note: David was with us a few weeks ago—you might have heard that episode. If you did, you probably noticed the audio issues. We pulled down that episode and invited David back for another chat. David Juan returns! In this episode, he explains CDPs—Customer Data Platforms—to Bob and Randy. CDPs pull data from systems like CRMs, marketing automation tools, advertising systems, etc to help create personalized experiences for each customer. David explains different types of CDPs, how they work, where they get data, and why they're used. First, though. we chatted about what we're watching and how it's difficult to keep up with all the shows across all the streaming platforms. David's side projects include Normal Coffee and Scrum Detroit Meetup.

This is the kickoff episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs! In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future. We're starting strong with Ismael Monzón, Head of Digital Growth at Air Europa—a longtime friend of the Diggintravel Podcast and one of our earliest collaborators. In this episode, recorded live in Palma de Mallorca, we talk about: How Air Europa's digital growth team evolved post-COVID Optimizing landing pages and value propositions for 30+ markets Personalization, CDPs, and a test-and-learn approach to AI Balancing day-to-day execution with long-term strategic thinking Lessons from Ismael's journey from CRO expert to digital leader This episode is full of insights for airline digital, marketing, data, and ecommerce professionals looking to grow both their results and their leadership skills. RESOURCES: Full article with highlights and takeaways from this episode: https://diggintravel.com/airline-leaders-air-europa-digita-growth/

What's up everyone, today we have the pleasure of sitting down with Rich Waldron, Co-founder and CEO at Tray.ai. Summary: Marketing ops folks stand at a crossroads where iPaaS platforms and AI agents are colliding in crazy ways. Rich pulls back the curtain on what happens when workflows become agent "skills": Imagine your carefully built automations transformed into autonomous assistants that diagnose tech issues, provision applications, and manage complex Salesforce campaigns without manual intervention. Your marketing stack could suddenly act like a "junior admin" on demand, while you focus on strategy. The explosion of AI features has turned martech leaders into "AI referees" juggling competing vendor tools, yet those who master both fundamentals and experimental curiosity become "10X automation heroes" - the first teammates that are called when problems need solving. As Rich explains, career security comes from momentum, not stability.About RichAfter University, Rich spent several years building different projects in the UK which included a web agency, a media company and a mobile app for social gatheringsTray was officially founded in 2013, bootstrapped by selling Wellington boots on eBay – the early product idea was email automation but pivoted to enabling less technical people to utilize APIs to integrate their tech stackAlongside his 2 co-founders, they spent the better part of 4 years building the product and raising a seed round in 2015. Between 2018 and 2020, Tray grew from $500k to $20M ARRToday, Tray processes Billions of transactions across the platform every month and they've gone all in on the composable AI integration and automation movementThe Rise iPaaS and AI OrchestrationiPaaS exploded because enterprise suites were too slow to open up their integration capabilities. CDPs made similar mistakes with rigid architectures, birthing today's composable alternatives. Every software system eventually faces the same primal challenge: intercommunication. Rich recounts how this pattern also repeats throughout computing history with startling consistency. Monolithic ERPs dominated early landscapes, where engineers cobbled together custom connections between internal components. These hand-built bridges crumbled easily, leaving teams scrambling for standardized frameworks that could withstand daily operational stress.As specialized software proliferated around these central systems, integration pressure mounted. "We're still not that far through on adopting the cloud," Rich points out, puncturing the tech bubble many of us live in. While cloud technologies feel omnipresent to industry veterans, countless organizations remain firmly planted on physical servers. This reality created distinct evolutionary phases for iPaaS:On-premise to on-premise connections (the original integration challenge)On-premise to cloud bridges (MuleSoft's territory)  Cloud-to-cloud orchestration (where Tray focused)Each phase demanded fundamentally different architecture. Cloud applications introduced unique payload structures, execution patterns, and API designs that rendered previous integration approaches obsolete. "Every application now has an API," Rich explains, describing how this technical shift triggered organizational transformation. Marketing departments grew increasingly technical, with marketing ops professionals discovering they could craft custom experiences by tapping into these newly accessible APIs.> "iPaaS has to evolve because if your iPaaS was built purely for an era when AI wasn't a consideration and your customers are now suddenly saying, 'We're looking at how we infuse AI in these processes,' the requirements have changed again."You've likely witnessed this evolution in your own organization. Remember when connecting two systems required an IT ticket and weeks of waiting? Now your marketing team builds automations while the sales team creates their own customer journey orchestrations. Technical power diffused across departments, democratizing integration capabilities previously locked behind developer expertise.Today's iPaaS platforms face their greatest evolutionary pressure yet: AI integration. Rich describes how existing processes built on traditional platforms now crumble under AI's weight. Semantic analysis, novel reasoning models, and entirely new integration approaches have rewritten the rules. iPaaS vendors who built for the pre-AI era now race to adapt as customers demand intelligent workflows. The platforms that flourish will embrace AI as a core architectural principle rather than a bolted-on feature.Key takeaway: Evaluate your integration platform based on whether it was (re)designed for today's AI-centric landscape or simply patched to accommodate it. The most effective iPaaS solutions evolve alongside major architectural shifts rather than struggling to catch up after they've occurred.What Makes an Agent Truly "Agentic" Beyond the Marketing HypeThe AI agent landscape is blurring with contradictions and wild claims and it's only going to get crazier. While vendors plaster "agent" labels on everything with an algorithm, Rich isn't worried about definition. The terminology matters far less than what these systems actually do. > "The AI isn't just reasoning over a set of data, but it's actually going and taking action on a user's behalf... I've done the response for you and I've handled the follow up and I've gone and filed this over here, and it's actually carrying out a series of actions based on the reasoning that occurred in the first place."AI agents take autonomous action. They handle support tickets end-to-end. They file documents. They complete multi-step processes without human intervention. They execute rather than suggest.Tray's team experienced genuine goosebump moments when they combined their connector infrastructure with LLM reasoning. You could almost hear the click as puzzle pieces fell into place. Their ten-year vision suddenly materialized before their eyes:Semi-technical staff performing complex cross-organizational tasksTeams breaking free from application limitationsWorkers escaping data accessibility problemsAI executing the best next steps, not just recommending themThis capability triggered an immediate "holy shit" reaction during internal testing. Everything changed in that moment. The strategic implications struck like lightning: adapt or die. Many category leaders fail exactly here, at this precipice of change, clinging to outdated paradigms while disruptive innovation rewrites the rules.The adoption curve is also likely to be shockingly steep. Century-old enterprises with conservative DNA are already running AI workloads in production using Tray. Some skipped entire technological generations, leapfrogging directly into AI implementation. They've dumped their data into databases, layered AI analysis on top, and built reactive systems around the outputs. The comfort level with these technologies has accelerated across industries at a pace that defies conventional adoption timelines.When Tray rebranded from tray.io to tray.ai, they acknowledged that connection alone provides insufficient value in this new world. The platforms that enable autonomous action through AI will dominate the future landscape. The rest will fade into technological obscurity, remembered only as stepping stones.Key takeaway: The future competitive advantage in your martech stack is going to come from AI that acts on your behalf, not just analyzes and recommends. When you implement systems where AI executes complex workflows based on reasoning, you empower your teams to achieve broader impact with fewer technic...

Host: Andrew Birmingham, Editor - CX | Martech | Ecom Two years after a Mi3 published a comprehensive analysis of the customer data market in Australia, we revisited many of the brands we spoke with to assess their progress and measure their return. Companies that have persevered are realising strong returns and extending beyond their early use cases. But it has often been a hard road to hoe. There are integration and organisational challenges to overcome - and unexpected problems such as bill shock from unanticipated quarterly charges that can run into tens and even hundreds of thousands of dollars. As to the market, it’s more competitive than ever with the number of CDP vendors active in Australia rising significantly even though the volume of tenders has largely held the line, according to industry insiders. That means competition is heating up. There are three macro trends – the rise of composable CDPs - we’ll explain that later - and greater CIO control over data infrastructure amid a backdrop of three-year software renewals rolling over and the need to accurately assess ROI for a technology that is often hard to assign direct value against. Rich McFarland from Compare Club, Courtney Gerrits from the University of Tasmania, and Cam Strachan from Southern Cross Austereo dive deeply into the detail, discussing their experience with their own CDP implementations, describing the tangible benefits gained, such as improved customer acquisition costs, enhanced communication strategies, and increased operational efficiencies…there’s a few lessons they learned along the way to boot too. See omnystudio.com/listener for privacy information.

David Juan returns! In this episode, he explains CDPs—Customer Data Platforms—to Bob and Randy. CDPs pull data from systems like CRMs, marketing automation tools, advertising systems, etc to help create personalized experiences for each customer. David explains different types of CDPs, how they work, where they get data, and why they're used. David also talks a bit about his recent health journey—it's important to pay attention to what you're body is doing and how to recognize what changes need to be made. David's side projects include Normal Coffee and Scrum Detroit Meetup.

In this episode, hosts Chris Boyer and Reed Smith explore the shifting landscape of digital advertising in 2025, from privacy-first strategies and AI-driven targeting to the rise of connected TV (CTV) and retail media networks. They discuss how these trends are reshaping direct-to-consumer healthcare advertising and the critical role of Customer Data Platforms (CDPs) in adapting to Meta's evolving ad ecosystem. Joining them is Adam Putterman of OursPrivacy, who shares expert insights on leveraging CDPs, navigating Meta's changes, and future-proofing digital marketing strategies for health systems. Mentions from the Show:  Looking Ahead: 2025 Predictions and End-of-Year Outlook in Digital Advertising 2025 Digital Ad Trends and Predictions: Time to Turn the Page The State of Digital Marketing in 2025: What the Data Shows Harnessing AI to reshape consumer experiences in healthcare Tackling healthcare's biggest burdens with generative AI Healthcare Marketing: 2024 Benchmarks for CMOs Health media: How consumer content informs the future of healthcare Meta's Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety' Is Out of Vogue Social Media: a HIPAA Danger Zone A healthcare team's guide to HIPAA compliance on social media OursPrivacy.com Adam Putterman on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Hoda Kilani invites Katherine Jennick and Bella Doswell to share their united vision, unique mission and the reasons they started the #SoMuchMoreThanTalkingAboutJobs campaign. If you were asked to start a campaign and promote a hashtag, what would that hashtag be? Take some time to think about it. Listen to get inspired, reflect and answer! Join Hoda and her guests on Career Buzz and increase your Career knowledge. Bella and Katherine are behind the global movement that aims to unite Career Development Professionals aka CDPs around the world to tell our friends, professional allies and the public about the benefits our work bring to individuals, the economy and society. On February 3rd, CDPs from all parts of the globe will take part in a LinkedIn flash mob, which will see them creating posts showcasing the work they all do behind the scenes.  CDPs will be writing a piece, posting a photo or image that encapsulates what they do behind the scenes in their job. If you are a CDP and you want to get involved, you have options. You can create your post and send it to LinkedIn on the 3rd of February. Alternatively, look out for your CDP friends and colleagues on the day, and keep an eye out for the hashtag on LinkedIn.  When you see the posts, please follow, like, comment and support CDPs and the hashtag#SoMuchMoreThanTalkingAboutJobs campaign in raising awareness about the work that Career Development Professionals do.

In this episode, Hoda Kilani invites Katherine Jennick and Bella Doswell to share their united vision, unique mission and the reasons they started the #SoMuchMoreThanTalkingAboutJobs campaign. If you were asked to start a campaign and promote a hashtag, what would that hashtag be? Take some time to think about it. Listen to get inspired, reflect and answer! Join Hoda and her guests on Career Buzz and increase your Career knowledge. Bella and Katherine are behind the global movement that aims to unite Career Development Professionals aka CDPs around the world to tell our friends, professional allies and the public about the benefits our work bring to individuals, the economy and society. On February 3rd, CDPs from all parts of the globe will take part in a LinkedIn flash mob, which will see them creating posts showcasing the work they all do behind the scenes.  CDPs will be writing a piece, posting a photo or image that encapsulates what they do behind the scenes in their job. If you are a CDP and you want to get involved, you have options. You can create your post and send it to LinkedIn on the 3rd of February. Alternatively, look out for your CDP friends and colleagues on the day, and keep an eye out for the hashtag on LinkedIn.  When you see the posts, please follow, like, comment and support CDPs and the hashtag#SoMuchMoreThanTalkingAboutJobs campaign in raising awareness about the work that Career Development Professionals do.

Stay updated on the future of CIAM: Learn about integrating privacy management, fraud intelligence platforms, and CDPs to enhance security and customer experience. Read the original blog post here: https://www.kuppingercole.com/blog/tolbert/whats-next-in-customer-identity-and-access-management

What is the future of Customer Data Platforms in the context of recent acquisitions, the modularization of their offerings, and the privacy compliance challenges of first party data activation?  Matthew Niederberger is a seasoned Martech consultant with years of experience helping global organizations unlock the full potential of their marketing technology investments. As the founder of MarTech Therapy, his mission is to guide companies in optimizing their Martech stacks to drive better customer experiences and business outcomes.  With a deep understanding of Customer Data Platforms and a passion for bridging technology with strategy, Matthew brings both technical expertise and creative insights to the table. Beyond consulting, he shares his knowledge through his podcast and short-form videos, making complex topics accessible and engaging. References: Martech Therapy Matthew Niederberger on LinkedIn Jonathan Mendez: making the most of first-party data in the age of AI (Masters of Privacy) Tejas Manohar (Hightouch): data activation and composable CDPs in a privacy-first world (Masters of Privacy) IBM sued again in storm over Weather Channel data sharing (The Register) NBC, Peacock SDKs Let 3rd Parties Secretly Collect Users' Viewing History: Class Action Twilio's Software Development Kit, Segment, Embedded in Various Mobile Applications May Constitute a Violation Under CIPA  [ES] Paco Roldán: the CDP before the law, the logic, and the future (Masters of Privacy) 

Send us a textThe line between ERP and CRM systems can be difficult to define, as ERP vendors often claim to offer CRM solutions, while CRM vendors argue that ERP systems are outdated. The fundamental difference lies in their data models and database structures, with ERP systems focusing on enterprise-wide resource management and CRM systems dedicated to customer relationship management. Microsoft takes a distinctive approach by connecting all of its apps through a common data model across various categories, blending the advantages of both best-of-breed and connected applications. Additionally, there is a subtle distinction between marketing automation systems and Customer Data Platforms (CDPs). While marketing automation tools can connect multiple channels, they lack the advanced capabilities of CDPs, such as integrating diverse data sources, matching datasets based on multiple criteria, and providing precise insights to users. With these factors in mind, how does Microsoft Dynamics 365 CRM stack up against other CRM suites in the market?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of MS Dynamics 365 CRM/CE's capabilities. We covered many grounds, including where MS Dynamics 365 CRM/CE might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of MS Dynamics 365 CRM/CE.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

New year = new predictions for the world of digital marketing! The DMI's podcast host ⁠Will Francis⁠⁠ talked to eight experts across digital marketing about what marketers can expect to see and what they should focus on during 2025. We have so many amazing insights to share, so we've broken this podcast into two episodes! In this first episode, Will hears a range of thoughts of the opportunities and challenges coming up. Jim Lecinski, Professor of Marketing at Northwestern-Kellogg, sees AI shifting from productivity improvements to enabling transformative business growth, customer data platforms (CDPs) becoming more cloud-native and AI-powered, and marketers needing to prepare for Gen Alpha. -- Check out our ⁠January 22 webinar on Youth Marketing⁠. -- Nikki Lindgren, founder of agency Pennock, sees community engagement and alignment with brand values becoming crucial for beauty & lifestyle brands, increased use of machine learning-based marketing campaigns, and growth in fractional CMO/marketing director roles to support emerging brands. -- Listen to our full episode with Nikki Lindgren on DTC Marketing -- Brian Corish, founder of Elemental AI, isn't the only person to talk about the rise of AI agents that can autonomously execute marketing tasks and workflows . He also sees the need for marketers to develop more holistic, creative, and cross-functional skills to deal with the changing landscape. Fractional CMO and documentarian Peter Murphy Lewis sees LinkedIn organic content and newsletters as highly effective marketing tactics, the leveraging of LinkedIn automation tools to connect with prospects, and webinars remaining a powerful top-to-bottom of funnel marketing strategy. You'll hear more from Peter in an upcoming episode. Mischa McInerney, CMO of the DMI says soft skills are even more critical as AI becomes more pervasive, while companies need to upskill their workforce on AI adoption, and marketers prove the value and outcome of applying new efficiencies. ------------------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us! You can also drop us a line with topic or guest suggestions at podcast (at) digitalmarketinginstitute (dot) com.

This episode features an interview with Tarun Dadoo, VP of Products & Delivery at Discover Financial Services. Tarun is a seasoned investment, sales, and marketing professional with over a decade of experience in consumer banking, across both emerging and mature markets. Prior to joining Discover in 2011 as the Director of Marketing Strategy, Digital Innovation, and Product Development, he served Citibank for 6 years in various roles.In this episode, Kailey sits down with Tarun to discuss the delicate balance between privacy and personalized consumer experiences, the implementation of composable CDPs, and the complex interplay between good data and consumer trust.-------------------Key Takeaways:Maintaining strict data governance and balancing privacy with personalization ensures tailored consumer experiences without risking privacy violations.A CDP allows marketers to handle consumer data from various sources while optimizing for use cases incrementally, making data integration more manageable and efficient.By understanding and addressing specific consumer behaviors, marketers can create more effective and personalized interactions, leading to improved satisfaction and loyalty.-------------------“I can bring all this data, put it in a box, and Gen AI will generate and spit out things. But, somebody still has to moderate these experiences and the data governance. Otherwise, we will end up scaring away a lot of customers. If you don't have the proper governance in place, I think that is the main thing, first, you need to build that framework before you decide and go outside and start marketing using those data.” – Tarun Dadoo-------------------Episode Timestamps:‍*(02:35) - Tarun's career journey*(10:16) - Trends impacting consumer experience in financial services*(16:44) - Practical AI use cases in financial services *(21:58) - The balance between being personalized and creepy*(29:32) - How Tarun defines good data ‍*(38:44) - Tarun's recommendations for upleveling consumer experience-------------------Links:Connect with Tarun on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

Leo Griffin is the former VP and Global Head of Consumer Technology at Hanesbrands and Kailin Noivo's guest on the new episode of Ecommerce Toolbox: Expert Perspectives. Speed and innovation have the spotlight shone on them in this intriguing episode. Leo and Kailin's conversation centers around agile methodologies, global value stream teams, and the pivotal role of site speed in driving business growth. With the experience he's gained from a diverse career spanning strategy consulting, venture capital, entrepreneurship, and executive leadership at major global brands, Leo is a font of knowledge for anyone looking for expert insights. Tune in to hear all about leading tech in multibrand companies, leveraging personalization through CDPs, and the tricky task of embracing innovation without sacrificing quality.

En este episodio de ⁠Mundo Data Driven⁠, hablamos con ⁠Daniel Rojas⁠, director de ⁠Claro Media⁠, sobre cómo la integración de tecnologías avanzadas está transformando el análisis de datos y la gestión de audiencias en Colombia. Daniel comparte su experiencia en la evolución del ⁠retail media⁠, el uso de DMPs y CDPs para maximizar el entendimiento del comportamiento del usuario y cómo Claro Colombia se posiciona como un líder en el ecosistema digital. A lo largo de la conversación, exploramos cómo las telecomunicaciones están rompiendo las barreras entre el marketing, la publicidad y la tecnología. Desde la implementación de estrategias basadas en inteligencia artificial hasta la creación de plataformas de gestión de audiencias personalizadas, Claro Media está revolucionando la forma en que las empresas interactúan con sus clientes. Descubre cómo los insights generados a partir de más de 41 millones de líneas móviles están ayudando a pequeñas y medianas empresas a optimizar sus campañas publicitarias y a tomar decisiones estratégicas. Además, analizamos la reciente actualización del Estudio de Rating de Televisión de Claro Media, desarrollado en colaboración con el ⁠Centro Nacional de Consultoría⁠, y cómo este nuevo enfoque está aportando un nivel de granularidad y precisión sin precedentes en la medición de audiencias. Este estudio utiliza datos de más de 280,000 hogares y combina el consumo de televisión lineal con las tendencias de plataformas de OTT como ⁠YouTube⁠, ⁠Netflix⁠ y ⁠Prime Video⁠. Finalmente, exploramos los retos de escalar estos servicios en mercados complejos como el colombiano, donde la simplificación del mensaje y el enfoque en resultados prácticos para los clientes son esenciales. Daniel también comparte casos prácticos que muestran cómo estas tecnologías están ayudando a empresas de sectores como fintech, automotor e inmobiliario a transformar sus modelos de negocio. Chapters: ⁠00:00 Introducción al Retail Media y Transformación Digital⁠ ⁠09:43 Gestión de Audiencias y Comportamiento del Usuario⁠ ⁠21:01 Retos en la Escalabilidad del Negocio de Datos⁠ ⁠29:09 Simplificación del Mensaje y Estrategias de Marketing⁠ ⁠38:02 Actualización del Estudio de Rating de Televisión⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/mundodatadriven/support

Time for a Newsroom summarizing everything that's happened in our usual areas of focus, although we are dropping the last two (Zero-Party Data and Future of media) this time around.  ePrivacy & Regulatory Updates Enforcement On September 5th, the CNIL fined CEGEDIM SANTÉ 800,000 euros for processing health data without authorization. The healthcare software provider collected sensitive personal information, assigning a unique identifier for each patient of the same doctor. This method was considered sufficient to ensure that personal data remained anonymous in order to put together certain comparative studies, but the CNIL concluded that, given the risk of re-identification, it could merely be considered pseudonymized, exposing a breach of the GDPR as a result (for starters, patients had not been informed of additional purposes). A Reference was made to the EDPB's Opinion 05/2014 on Anonymisation Techniques.  On September 27th The Irish DPC issued a 91 million euro fine to Meta for storing certain user passwords in plain text files.  On October 22nd, NOYB filed a claim against Pinterest before the French supervisory authority alleging that the company relies on legitimate interest to underpin its behavioral advertising practices, in contravention of the CJEU Bundeskartellamt decision. The social network has also been accused of breaching the transparency principle and not responding to data subject requests appropriately.  On October 24th, the Irish DPC imposed a 310m EUR fine on LinkedIn. The professional social network is not properly applying a valid legal basis for targeted ads and the processing of first party data about their members, despite referring to three separate grounds: consent, legitimate interest and contractual necessity. This has also resulted in a breach of the fairness principle. On October 30th, the California Privacy Protection Agency announced an investigative sweep of data broker registration compliance under the Delete Act. This law requires data brokers to register with the CPPA and pay a fee annually.  On November 6th, the Canadian government ordered the closure of TikTok in the country. Citizens are however allowed to keep using the app, as this is considered a personal choice.  Legal updates and guidelines On October 4th, the CJEU resolved a famous dispute between the Royal Dutch Lawn Tennis Association and the Dutch DPA. The latter had imposed a fine on KNLTB for relying on legitimate interest for sharing data with its sponsors for purposes of direct marketing. Five days later, the EDPB requested comments on its draft Opinion on processing data on the basis of Legitimate Interest: It is made clear that this legal basis should not be treated as a “last resort” as it is of equal value to the rest, and a differentiation is made between an interest (or broader benefit that a controller may have) and a purpose (or specific reason why the data is processed). The Opinion has also stated that an interest must be related to the data controller's activities. On the same day (October 9th), the EDPB adopted its Opinion 22/2024 on certain obligations following from the reliance on processors and sub-processors: every controller should extend the diligence they currently have over direct processors to the entire chain of custody, no matter how many degrees apart.  On October 16th, the EDPB adopted new Guidelines on the technical scope of article 5.3 of the ePrivacy Directive: given that very little has changed since they opened up an initial draft for comments, we recorded a separate episode with Peter Craddock pondering the far reaching implications of these Guidelines.  Turning our attention to the UK, on October 7th the UK ICO launched its own Data Protection Audit Framework including self-assessment toolkits and other practical resources.  Also, the UK Data Protection reform is back, now with a Data Use and Access Bill (with a second reading announced on November 1st). It maintains an exception for analytics cookies that will not require consent. DPOs are back on the table (the previous reform proposal was getting rid of the role).  On November 5th EDPB adopted its first report under the EU-U.S. Data Privacy Framework and a statement on the recommendations on access to data for law enforcement. The redress mechanism has been implemented successfully but it is yet not being widely used. The EDPB has voiced concerns about recent changes to Section 702 FISA and how that could expand the role of private companies in gathering data about EU citizens.  MarTech and AdTech On November 12th, Meta introduced a plan C to its Pay or Consent models, having been told by the EDPB that the current proposal would not be acceptable. A third option (besides paying and relying on behavioral ads) is now available which will use less data and remain mostly contextual. It will also compensate its decreased targeting capabilities with increased audience reach by showing ads (“ad breaks”) that become unskippable for a few seconds. A study conducted by Boston University has concluded that the Protected Audiences API (building on the formerly called FLEDGE protocol, a part of Chrome's Privacy Sandbox), can produce similar results to those of third party cookies in the context of retargeting campaigns.  On November 5th, David Raab, who back in the day had coined the label CDP (Customer Data Platform), published a provocative piece titled “The Composable CDP is Dead”. In summary the author argues that all CDPs have already caught up with the modularization that came from sitting on top of more flexible data warehouses, so every single CDP has either become a niche modular component or an all-encompassing, highly-modularized software suite. In sum, the term will not help a Hightouch differentiate itself uniquely any longer. We suggest that you listen to our interviews with Tejas Manohar and Jonathan Mendez, CEOs of Hightouch and Neuralift AI respectively, for further context.  AI, Competition and Digital Markets The community is still recovering from Hamburg's DPA's opinion (adopted on July 15th) stating that LLMs do not contain personal data. The supervisory authority made three key points that we will be covering with some future guests: a) No personal data is stored in LLMs; b) Data subject rights as defined in the GDPR cannot relate to the model itself, but they can be exercised against the provider or deployer of a system built on top of such models, with regards to the input or output of such system; c) The training of LLMs using personal data must comply with data protection regulations.  The Irish DPC announced an investigation into Google's foundational AI model (PaLM 2) on September 12th, with a focus on the DPIA that Google is expected to have undertaken.  An ICO report released on November 8th found that AI recruitment technologies can filter candidates according to protected characteristics including race, gender, and sexual orientation. On November 13th, Meta received an 800,000 EUR fine for anti-competitive practices in the bundling of its Marketplace feature with the primary Facebook application. So, they have leveraged their control over one market to take control of another, adjacent market, in this case threatening pretty large companies in the classified ads space. That's it for today! Thanks again for listening.  

Join me and Joe as we discuss the many solutions which have emerged from the collaboration of dealers. and the Pol data sciences team to give dealers a competitive edge.

Join me, Jason, and Jeff as we discuss how dealers are using defection data to power better retail workflows, reducind waste, and recovering customers which were lost back into the service lane.

Join me as I discuss Cox's Omni-Channel retail platform which is delivering a profound change in how consumers engage with dealers and how dealers efficiently operate their business

Michael Trapani, VP Marketing at ActionIQ, discusses the changing landscape of Customer Data Platforms (CDPs) and their impact on marketing strategies. ActionIQ offers a composable CDP that enables enterprise brands to enhance customer experiences through personalized and relevant data utilization. Show NotesConnect With:Michael Trapani: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Trapani, VP Marketing at ActionIQ, discusses the changing landscape of Customer Data Platforms (CDPs) and their impact on marketing strategies. ActionIQ offers a composable CDP that enables enterprise brands to enhance customer experiences through personalized and relevant data utilization. Show NotesConnect With:Michael Trapani: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP Marketing Michael Trapani from ActionIQ delves into the evolving role of data and IT teams in martech decision-making processes. Discover the key factors driving martech buyers to involve these teams more prominently in procurement and how collaboration between marketing, data, and IT teams enhances martech solutions. Gain insights into successful strategies aligning data, IT, and marketing teams in adopting CDPs and ensuring data privacy and security requirements are met effectively. Explore the potential benefits of leveraging advanced analytics and AI capabilities within CDP platforms for marketing strategies and customer insights. Show NotesConnect With:Michael Trapani: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP Marketing Michael Trapani from ActionIQ delves into the evolving role of data and IT teams in martech decision-making processes. Discover the key factors driving martech buyers to involve these teams more prominently in procurement and how collaboration between marketing, data, and IT teams enhances martech solutions. Gain insights into successful strategies aligning data, IT, and marketing teams in adopting CDPs and ensuring data privacy and security requirements are met effectively. Explore the potential benefits of leveraging advanced analytics and AI capabilities within CDP platforms for marketing strategies and customer insights. Show NotesConnect With:Michael Trapani: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

En este episodio de Mundo Data Driven, tenemos como invitado a Rodrigo Reyes, un emprendedor serial y consultor experto en datos, con su empresa 1st Consulting. Rodrigo nos acompaña para explorar la revolución del First-Party Data y Zero-Party Data en el marketing digital. Comparte su perspectiva sobre cómo las organizaciones pueden adaptarse al fin de las cookies de terceros y cómo aprovechar al máximo los datos obtenidos directamente de sus clientes. Rodrigo explica las diferencias clave entre First-Party Data y Zero-Party Data, destacando los beneficios de cada uno y cómo ambos permiten personalizar de manera única la experiencia del consumidor. También discutimos cómo la transparencia y la confianza del cliente juegan un papel crucial en la obtención de datos, y cómo las organizaciones pueden fomentar este nivel de confianza. Exploramos las estrategias para integrar datos en canales físicos y digitales, destacando casos de éxito como Glossier. Además, hablamos del Gobierno de Datos y su importancia para asegurar la calidad y el cumplimiento legal. Rodrigo destacó cómo el Gobierno de Datos permite generar insights estratégicos para una toma de decisiones más efectiva. También discutimos cómo las plataformas de datos de clientes (CDPs), como Tealium, Segment, Treasure Data, y Adobe Experience Platform, ayudan a consolidar datos y ofrecer experiencias personalizadas. Rodrigo explicó cómo estas plataformas facilitan la integración de datos de distintas fuentes, permitiendo entender mejor a los clientes y reaccionar rápidamente a sus necesidades. Además, abordamos el papel de gigantes tecnológicos como Google y Meta en la evolución del marketing digital sin cookies. Google, con su iniciativa Privacy Sandbox, y Meta, con sus esfuerzos por mejorar la transparencia en la recopilación de datos, están liderando la transformación hacia un entorno digital más seguro y respetuoso con la privacidad del usuario. Finalmente, discutimos la importancia de la cultura de datos dentro de las organizaciones y cómo establecer una cultura sólida asegura la correcta utilización de los datos. Exploramos también el papel de las herramientas sin código (no-code) en la democratización del acceso a los datos, permitiendo que más empleados dentro de una organización puedan utilizarlos sin necesidad de habilidades técnicas avanzadas. Temas que exploramos en el episodio: ¿Qué es First-Party Data y cómo se diferencia del Zero-Party Data? ¿Cómo influye la eliminación de cookies en las estrategias de marketing? Estrategias para la integración de datos de consumidores entre canales físicos y digitales. Casos de éxito en el uso de datos para mejorar la experiencia del cliente. ¿Cómo generar confianza en los consumidores para que compartan más datos? El Gobierno de Datos como un componente crucial para el manejo de la información. Cómo plataformas como Tealium, Segment, Treasure Data, y Adobe Experience Platform ayudan a consolidar datos. Chapters 00:00 Introducción a First-Party Data y su Importancia 02:17 Diferencias entre First-Party Data y Zero-Party Data 05:16 Valor Estratégico de First-Party Data en las Organizaciones 08:33 Desafíos de la Muerte de las Cookies 14:44 Casos de Éxito en la Personalización con First-Party Data 22:14 Gobierno de Datos y Cultura Organizacional 25:25 Confianza del Consumidor y Monetización de Datos ¡Escúchalo ya en Spotify, Apple Podcasts o tu plataforma de podcast favorita! ¡Déjanos tu opinión y comparte este episodio si crees que el futuro de la personalización en marketing está marcado por los datos de primera y cero parte! #FirstPartyData #ZeroPartyData #DataPrivacy #MarketingDigital #GobernanzaDeDatos #Cookies #CDP #Google #Meta #Tealium #Segment #TreasureData #AdobeExperiencePlatform #NoCode #CulturaDeDatos --- Support this podcast: https://podcasters.spotify.com/pod/show/mundodatadriven/support

Colgate-Palmolive's Brigitte King breaks down steering a global giant through digital transformation. She explores the value of connected TV and its data-driven addressability, why she thinks the marketing funnel looks more like a seesaw and how she's thinking about riding the retail media wave. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.[00:00:00] Ilyse: I'm Ilyse Liffreing. [00:00:01] And I'm Damian Fowler. [00:00:06] Damian: And welcome to this edition of The Current Podcast. This week we're delighted to talk with Brigitte King, the Global Chief Digital Officer at Colgate [00:00:11] Ilyse: Brigitte King, the Global Chief Digital Officer of Colgate. [00:00:22] Damian: Of course, these days Colgate Palmolive is a thriving global company with an extensive portfolio of products and billions of customers worldwide. We [00:00:30] Ilyse: of customers worldwide. [00:00:33] Brigitte: global remit in a world awash with data. So Brigitte, [00:00:36] Damian: So Brigitte, let's start. Um, what are the main challenges and opportunities for CPG brands, right now in a world where the shelf is digital and it's extremely competitive? [00:00:46] Brigitte: first, thank you for having me. I'm thrilled to be here. And I did love that, 1800s, date you threw in there. [00:00:52] Um, just for context, you know, we are, a company with a lot of legacy brands and a lot of longevity, and that's actually something great for [00:01:00] the company. but we've got dynamic change ahead of us. And what's fantastic is the company recognizes that. So they've embarked on a digital transformation, a data and analytics transformation, the kinds of things that we need to do to really modernize our brands in a digital first world. [00:01:17] So we do have challenges, like you said. I think that CPG brands have been, somewhat late to the party in terms of really, Getting to the digital and data transformations that we need to do. But by no means are they shy about it. I think everybody has embarked on that change management journey. And the great thing about Colgate is we started it, you know, many years ago and certainly with a lot of speed the last four years. [00:01:42] And the challenges are around modernizing how we reach consumers. the challenges are around making sure we care about the digital shelf as much as the physical shelf. And we sell toothpaste in cartons and tubes and it's on the shelf. But it's been pretty incredible, certainly post, the pandemic, [00:02:00] how quickly we had to master selling online. [00:02:03] And it is a very different skill. It's a very different capability. It requires content. It requires, mastery of the algorithm. It requires working with your retailers in many new and different ways. But I'm really proud to say that, with 15 percent econ penetration of our total sales, we're getting the job done. [00:02:20] Damian: So could you say a little bit more about the opportunity of digital transformation? What does it mean? [00:02:25] Brigitte: Sure. For us, what it means is, is strategically making sure that we can start outperforming in digital commerce. And that means whether it's last mile delivery, or whether it's with our e retailers, or whether it's with our D to C businesses, which we have skin care brands and our skin health division, PCA Skin, L to MD, Philorga, those are all online direct to consumer businesses. [00:02:51] So digital commerce runs the gamut, is my point. And strategically, it means we want to learn to do better. And I'll perform category and [00:03:00] market growth in that arena. The second big pillar of digital transformation is really making a step change in the way we plan, deploy, and use our digital media. So we are a business, as you said, grounded in many years of legacy, that has often been TV first and TV heavy, and that's no longer the case. [00:03:21] Colgate Palmolive globally is weighted over 65 percent in digital media at this point in time. So we have had to do a lot to upskill. Our teams and really make sure that our digital media is working every single dollar as best as we can. I'm very proud for the teams on the ground to say that the R. Y. S. [00:03:41] Have been very positive. And so that means we're really mastering how we do business in digital today. We want [00:03:46] Damian: We want to ask you a little bit about that upskilling later on in the podcast. But I wanted to have a quick question, you know, I'm talking about legacy brands. And I know that, just for instance, one of the toothpaste brands, Colgate's toothpaste [00:03:58] Brigitte: Yes. [00:03:59] Damian: it's about the most [00:04:00] famous toothpaste brand. [00:04:02] You get, how does better marketing or digital marketing even drive brand loyalty for say, those toothpaste customers? Aren't they already loyal? [00:04:11] Brigitte: Not all of them, right? So we have, of course, loyal Colgate users. We also have people who switch. and we have people to grow your brand that have to actually come in to the brand and to the category. [00:04:22] So if you think about, let's get pragmatic. You think about One of the, um, what we call need states of toothpaste is what do a lot of people want? Whiter teeth, right? So, they're looking for whitening products, whiter toothpaste that whiten. And what you see in search terms, is a lot around where the discovery journey begins. [00:04:43] And so you also can understand how they're searching. Well then, the job of a marketer today is not to only understand those trends and those keywords, but to develop the content. that is relevant to those search, behaviors that are going on. And then guess what? You have to then deploy the content [00:05:00] on all the right channels and in the right touch points to be present when the consumer is searching for information and researching about whitening, but then more importantly, how do you get into their consideration set, right? [00:05:12] Into the mental availability of, I'm interested, oh Colgate has something, let me go a little deeper here. And then the moment of truth online, right? Which is the moment of conversion. And I don't mind if they convert, and none of us do, right? On a physical shelf or a digital shelf. The point is to get their attention and to get into the consideration set. [00:05:33] to prove that you have great ratings and reviews, great product benefits that they're seeing on the PDP product detail pages, and you will move them to the point of conversion, be it physical or virtual. [00:05:44] Damian: I like that. [00:05:46] Brigitte: Yeah. Now, as [00:05:47] Ilyse: know, retail media is absolutely exploding and along with that retail data. How is retail data and the opportunity of RMNs helping you with more precise targeting of potential customers? So this [00:05:59] Brigitte: [00:06:00] So this is, you know, the, what I call the topic du jour, right? Retail media, networks and what's happening with the explosion of retail media. I'm very, pleased to say we're actually ahead of this curve. we are investing in retail media. [00:06:11] We are experimenting, with retail partners and it's an incredibly dynamic area. But you know, what's fascinating about it is it gives you closed loops. Sales, right? You can really go from attention to consideration to discovery, and you can basically close the loop and see, did what you do actually impact the bottom line or that final moment of truth? [00:06:34] So that's exciting. But I do want to say that even with the explosion of retail media, we are brand building for the long term, which means we have to think about how retail media works and plays in the larger holistic media planning process. So you really need to think about how you're growing your brand long term and not just on one person's retail media network. [00:06:56] Damian: That's interesting. [00:06:57] Ilyse: To what extent would you say it's like a [00:07:00] game changer for CPTs? I think it [00:07:02] Brigitte: I think it is. I think that it's got all this buzz for a reason, right? And I think it's because we can start to see closed loop sales attribution in ways that are much more difficult to track elsewhere. and you can really partner with retailers who are getting more and more sophisticated about their data sets and how they partner with brands and manufacturers to build businesses. [00:07:25] So in many ways, it can absolutely be a win win situation. but you also have to think about your brand long term and make sure you're not only looking to invest in one place or with one retailer. So we're learning a lot. We've got great partnerships with our retailers. They're leaning in. We're leaning in. [00:07:42] So it's an exciting time. [00:07:44] Ilyse: Is it helping to drive more, say, direct to consumer campaigns? And does Colgate Palmolive have any of those coming up or any successful ones under their belts as it is? [00:07:56] Brigitte: I think we've definitely, we're still in that experimenting stage. We're definitely [00:08:00] learning. but yeah, we have a strategic eye towards how we're going to do this and how we're going to make sure that we get to really drive traffic to our brands. and make sure that also our data gets smarter and more enriched as we go. [00:08:12] The whole point is to basically. Do for the consumer, meet their needs and meet them where they are and do what they need. And as you partner with your retailers, if you're both with that mindset, you generally make smarter decisions with your data. You mentioned, [00:08:25] Damian: you mentioned, you know, meeting the consumer where they are and also about the different nuances of brand building across all the different touch points.  [00:08:34] I know that e commerce is growing. There's a lot of talk about the importance of, commerce advertising, e commerce strategy, and how that engages the consumer. But that also impacts how creative rolls out in the end stage. is that something that's part of your consideration under your remit as a, as somebody who's transforming digital marketing for Colgate. [00:09:14] Brigitte: And the most fascinating thing about content today is it's truly being what I call atomized. You just need more of it faster all the time. You need to create it with velocity. and I always talk about the three V's volume, velocity and variety of content. You need that. So our team equally is trying to make sure we have the technology underpinnings and the infrastructure, to get content deployed at scale. [00:09:39] So that means using dams, digital asset management systems really well across our global organization. And that means, 200 countries and territories. It's no small project. And then really working on making sure it's content that is good. So first it's having it and deploying it correctly. [00:09:59] Then it's [00:10:00] making sure it's good content and good creative. So partners of ours that are really helping us score creative with AI and ML. So we really do know that it's tagged correctly, but that it's actually scored to win, and it's AB tested. [00:10:14] So all of those things are creating a sophistication now in our creative and content wheelhouse that allow us to get where we want to go. What you said, which sounds so easy. Content in the right place at the right time. Yeah, [00:10:25] Damian: how are you adapting your approaches across all these channels that you're talking about across, including the physical store? [00:10:33] Brigitte: So I think it's less about adapting. I think what we're doing is we're retrenching. We are making sure that we understand what is driving these categories. for consumers to begin with. So that means really good consumer decision journeys, studying those, making sure we have a very thorough grasp of the insights and the people centricity around those insights about why people are coming in, why people [00:11:00] are leaving, what they're looking for when they're there. [00:11:02] So if you think about it, you're retrenching into what I call good old fashioned consumer insights. And you're, but you're doing it in a new, way. You're doing quant data, qual data, you're doing digital data, you're doing social sentiment, you're getting an understanding of what's really happening. [00:11:17] And then you're looking to understand what your brand objectives are, or you're responsible for basically strategizing around those to meet the needs of the business. And then you plan your multi touchpoint channel strategy. So there's a lot of work. Diagnostic work that goes on before you ever get into which channel do you want to be on? [00:11:39] what are you trying to get done? it has to be thoughtful because as you know, there's never enough money to go around. and we need to make sure that every dollar we spend to build our brands now to meet both short term goals and long term goals is put in the right place with thoroughness and analytical skills and capabilities and insights. [00:12:00] Ilyse: Now, of ecommerce and retail data, we hear a lot of talk about the collapse of the marketing funnel, that merging, you know, of brand awareness and performance. [00:12:13] Do you have any good metaphors or perhaps models for the way marketing works or should work today? What was the good one that we've heard before, Damian? [00:12:23] Damian: infinity [00:12:24] Brigitte: Yes, the loop. I was going to talk about the loop and not the [00:12:28] Damian: Oh, I don't want to, you know, pre think. You say what comes to mind, what works for [00:12:33] Ilyse: I mean, we've heard, yeah, infinity loop or like black hole even. [00:12:39] Brigitte: So look, I, was trained as a classic brand marketer, and I've worked on digital, for most of the second half of my career, shall I say? So I'm very conscious of, there is a lot to say about the funnel and that it is true, right? The funnel exists for a reason. and it was. [00:12:57] Classified that way because [00:13:00] you have to start from a place of awareness to get to consideration of your brand, to get to purchase, and then to ideally get to loyalty, right? We call that ACPL at Colgate. But I think what's really unique now is you can't just care about awareness. You have to care about getting attention. [00:13:16] And you can't just care about being considered. You have to be in the consideration set. with a lot of different things that affect it now than before. Before it was manufacture a message out. Now, people are reading ratings and reviews. So, as I said earlier on whitening, if they don't read positive ratings and reviews on whitening, I'm going to fall out of the consideration set. [00:13:39] And purchase, used to be fundamentally, the zero moment of truth was at the physical shelf in the store. That's no longer just the case. So the moment of truth can happen anywhere, and on any platform. And, right, it's not just e comm. It's also checking out on, TikTok, and being able to [00:14:00] purchase on social channels. [00:14:02] And that has also changed the mix because a brand now has to exponentially be better and present in all of those places.  [00:14:09] but you raised a really good question around how do you think about brand and performance. And I think that they're very different and we, I've seen a lot of studies and I've read a lot about People talking about let's go back to just the basics of brand marketing. [00:14:24] and then there's a lot of people who are just diehards on performance marketing is where it's at, right? It's data driven, it's got KPIs, you can see things working in real time. I think you need a blend of both. I think that what you really have to be doing today, whether you're driving a digital transformation, marketing or a business transformation in general, you need to be balancing all the time. [00:14:46] And for me, it is striking the balance, I think about a seesaw. Really between brand on one side, performance, brand marketing on one side, performance marketing on the other, and instead of one tipping too far, [00:15:00] balancing the two. I think that's how you get to both short and long term brand building. [00:15:04] Damian: perfect. I love that. That's a new one. [00:15:06] Ilyse: Yeah, that's a good one. That's [00:15:06] Brigitte: right, it's not a loop, it's a seesaw. [00:15:10] Ilyse: now, speaking of like the marketing mix, to what extent are digital channels like connected TV and, of course, ad tiers on streaming platforms important to that marketing mix? I know even with like retail now and retail media, it's, as far as, identity and everything, retail and CTV are kind of merging together as well. [00:15:36] as channels that are almost uniquely suited for each other, in a sense, but curious what you have to say about that. Look, [00:15:44] Brigitte: I think media has changed so much and everyone is trying to keep up and make sure that we understand what I call where the eyeballs are going. And I think that CTV specifically is, as you know, um, Growing exponentially. A lot of investment going in that [00:16:00] area. And we are as well experimenting there, and we have a lot of brands who have invested in connected TV because it's more data driven. [00:16:09] It's addressable, it's targeted, and we can see how it performs. And generally, again, we measure our ROIs against all of our touch points and we have found it is very performant. So we will continue to invest there. It's bringing new people into our brands, Hills specifically, pet food for Colgate. We do a lot of CTV and it's, performing really well for them. [00:16:33] So we're really learning how to do what I would call data driven decision making, data driven targeting. and get the measurement that proves that cycles really working for us, and it's been terrific. I mean, Colgate as one of the classic CPGs. That's hundreds of years old. actually recently posted, 9. [00:16:52] 8 percent organic sales growth. So we really are driving the base business with a lot of these new strategies. [00:16:58] Damian: And from your point of view, [00:17:00] I'm assuming that measurement portion is better. Is just the accuracy of the measurement is getting better. The data signals are getting better. Yes, absolutely. But it's also giving [00:17:11] Brigitte: everyone a whole lot more data to have to handle, hygienate, stitch together and master. And that's the complexity in a lot of this as well. And these transformations always have what I call a lot of data exhaust, a lot of data spinoff, and you have to be equipped in your organization to start mastering and managing that kind of data. [00:17:33] Ilyse: What kind of data? Like, where does it go? it sounds like trash you just like have to take out.  [00:17:42] Brigitte: So, we are, definitely looking to make sure that we put our data in a data cloud. we are looking at consumer data platforms, CDPs, because we do understand that's a place where we can stitch data together to give us a better view of the consumer. [00:17:56] We're strategizing around, unknown and [00:18:00] known data sets. first party, second party, third party data. So all of those things are coming together, strategically for us to be able to drive data driven marketing. [00:18:14] Damian: upskilling your employees. And this comes at a time when there's a ton of emphasis on AI, you know, as a friend or a foe. So, why is that important to you to place that emphasis on the people who work, in the company? Why is digital upskilling such an important, job, I guess, for you? [00:18:33] Brigitte: So it's the beginning of the whole conversation. there is a need to make sure that all of our employees around the world have access to continuous improvement and upskilling and learning. And so as we drove a digital transformation, we needed to bring everybody along with the journey. But nobody can come along if they don't understand some of the basics and the principles, not just the why of what we're doing, but the what it means. [00:18:58] So Colgate Palmolive [00:19:00] invested a lot of time and money into upscaling its own employees. And then we did, fun stuff. We badged people who took X amount of courses. we allowed them to post that on LinkedIn, because they should be proud of upscaling themselves. And it's really good for their careers and their own self development. [00:19:17] But it's also a dynamic for creating change, right? Because as you learn more, you can actually make different decisions Transcribed Act differently. Ask the right questions. Push your teams to make sure we are competing and marketing in a digital age effectively for our brands. So upskilling was everything for us. [00:19:35] and it's really also about Colgate's belief that we should invest back in our employees. this is about raising all boats. So as I also drove a digital transformation, I recruited a lot of talent into Colgate Palmolive, but equally important to all of us was upskilling the teams that we had. [00:19:52] It's reassuring to hear at a time [00:19:54] Damian: a time when, you know, there's all this chat about AI, but it's nice to hear. [00:19:57] Damian: And [00:20:00] that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned. [00:20:04] Ilyse: The Current Podcast's theme is by Love Caliber. The current team includes Cat Fessy and Sydney Cairns. [00:20:11] Damian:  And remember, I'm Damian. [00:20:13] Ilyse: I'm Ilyse. [00:20:14] Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review. Also, tune in to our other podcast, The Current Report.

Send us a textWelcome to episode 164 of the Marketing Freaks Podcast and the next episode in the scale up season.In this episode, Jon is joined by Richard George, Global Head of Business Marketing at the London Stock Exchange (LSEG) to the unique challenges of B2B marketing in the highly regulated financial sector.He shares insights from his 17-year career, From aligning marketing with business goals and driving revenue, to overcoming tracking challenges and simplifying complex products, Richard provides practical advice for marketers in highly regulated industries.Learn how to align marketing objectives with business goals, focusing on revenue, brand, and customer experience as key performance indicators in B2B marketing.Discover practical strategies for creating strong cross-team alignment and ensuring leadership clarity, including fostering accountability and consistent communication.Gain insight into the challenges of tracking and attribution in B2B marketing, and how customer data platforms (CDPs) and CRM integration can help overcome these obstacles.Explore the importance of balancing brand awareness with direct response efforts, especially in industries where the line between brand and performance marketing is often blurred.Understand how to simplify complex product offerings and navigate regulatory constraints, with examples of innovative marketing tactics like VR experiences used at LSEG.To learn more about scaling your B2B business, download our free B2B business outcomes guide here: https://bit.ly/3XWhWie

Jonathan Mendez has been a founder and leader in Adtech and Martech for two decades, with a focus on building first-party data products to optimize media performance.  He is the founder and CEO at Neuralift AI, having prior to that been Chief Digital Officer at a major cruise line, and having also spent five years building composable CDPs (Customer Data Platform) for global retail brands and telcos. He was also the Founder and CEO of Yieldbot, which in 2016 was the fourth largest Digital Advertising Network. He was also the CSO at Offermatica, eventually acquired by Omniture, now part of Adobe.  Jonathan's blog has been active for 17 years and is a recognized source of insights into AdTech, MarTech or Media. References: Jonathan Mendez (blog): Optimize & Prophesize Neuralift AI Jonathan Mendez on X Jonathan Mendez on LinkedIn Tejas Manohar (Hightouch): data activation and composable CDPs in a privacy-first world (Masters of Privacy) Nicola Newitt (Infosum): the legal case for Data Clean Rooms (Masters of Privacy) Matthias Eigenmann (Decentriq): Confidential Computing, contractual relationships and legal bases for Data Clean Rooms (Masters of Privacy)  

Join me, Deana, and Brian as we discuss the latest opportunities for dealers to partner with Equifax to enhance data and build new use cases to generate revnue and increase customer retention.

Join me, Sarah, and Denise as we talk about online marketing and the opportunities for smarter lifecycle marketing which is now available using CDPs and identity resolution technology.

In this episode of Content Briefly, we've interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more.************************Timestamps:00:00 Intro01:36 Who is Ray Mina and What is Freshpaint?02:39 The challenges of CDPs in healthcare.03:53 The tightrope of healthcare marketing without breaking rules.05:15 Fast-tracking the sales cycle in a compliance-driven market.06:48 Building trust through content in regulated marketing environments.08:39  Creating legally sound content for specialized markets.10:24 The impact of strategic content choices at Freshpaint.15:27 Integrating content, partnerships, and events for healthcare marketing.18:07 Strategic storytelling and measurement in content marketing.22:08 Proving marketing value before brand building.23:30 Content leadership in times of change.25:44 Learn more about Ray and Freshpaint and get in touch. ************************Useful Links:https://www.linkedin.com/in/raymina/https://www.freshpaint.io/https://info.freshpaint.io/freshpaint-5-newsletterhttps://www.superpath.co/blog/episode-26-freshpaint-a-content-strategy-crash-course-with-mark-rogers************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Roshni Patel, Head of Ecommerce at Wild Nutrition, joins the podcast to discuss her background and the evolution of ecommerce at Wild Nutrition. She shares insights on the company's strategy shift after raising private equity, the importance of building the right teams and expertise in-house, and the challenges and benefits of using third-party apps in their tech stack. Roshni also talks about the role of consultations in driving customer acquisition and retention, the tactics used to turn first-time customers into subscribers, and the focus on personalisation and CDPs in their future roadmap. Your takeaways Building the right teams and expertise in-house is crucial for the success of an e-commerce business. Regularly reviewing the tech stack and evaluating the value delivered by third-party apps is important for growth and efficiency. Consultations play a significant role in driving customer acquisition and retention, especially in the supplements industry where customers may need guidance. Tactics like quizzes and personalised experiences can be effective in upselling and increasing the subscription basket. Reporting on metrics like churn, LTV, repeat purchase rate, and AOV is essential for tracking the success of a subscription-based business. Expanding into international markets requires careful consideration of regulatory and compliance factors, as well as market demand and product localisation. Future plans include exploring CDPs and personalisation, optimising the quiz experience, and maximising the value of first-party data.

How can organizations strike the right balance between personalization and privacy in their customer-centric strategies? In this episode of the Tech Talks Daily Podcast, I sit down with Brad Herndon from PwC to delve into this complex issue. Brad, with his extensive experience in AI and transformation practices, provides a deeper understanding of the critical role data quality and integration play in effective AI and analytics. During our conversation, Brad highlights the importance of ensuring data quality and consistency across various customer touchpoints—a longstanding challenge for many organizations. He discusses how integrating disparate data sources is not only difficult but crucial for gaining a comprehensive understanding of customer behavior. Solutions like customer data platforms (CDPs) are pivotal in unifying customer data, providing a clearer context for customer interactions. We also explore the delicate balance between personalization and privacy. Brad explains that while customers desire relevant experiences, they also value their privacy and trust. This has led to a shift from individualized personalization towards audience-based strategies, which mitigate the risk of crossing privacy boundaries. By leveraging consented data and focusing on audience segments, organizations can tailor their marketing efforts without feeling intrusive. Brad sheds light on the practical adoption of AI, emphasizing that while AI has the potential to automate tasks and improve efficiency, its implementation will be gradual. He advises starting with small, manageable AI projects to enhance operations before expecting a widespread transformation. In our discussion, Brad elaborates on the transition from people-based to audience-based marketing strategies. He notes that most organizations are closer to adopting audience-based personalization and that automating dynamic audience segmentation based on changing behaviors is key. Privacy-enhancing technologies like data clean rooms also play a vital role in this transition. We wrap up by discussing the future of AI in marketing and operations, with Brad sharing his thoughts on how AI will progressively transform business practices. He also addresses common myths and highlights exciting developments in the field. Join us in this episode as we navigate the intricacies of data management, personalization, and AI with insights from Brad Herndon of PwC. How do you see your organization balancing personalization with privacy? Share your thoughts and let's continue the conversation.

LotLinx executive chairman Len Short joins the show to discuss the company's new Vincensus report, a new monthly and quarterly analysis that shares real-time vehicle inventory data and insights. "Data is the key to your future. It's the key to your competitiveness," Short said. "Dealers are waking up to this and building their own CDPs," he said, referring to customer data platforms. "They know that they need to leverage their proprietary data smartly." Listen to the full episode to hear more from Short about what the data can tell dealers about their own lots and the big-picture trends he's watching from the report.

Send us a Text Message.From the boardroom to the baseball diamond, some truths transfer surprisingly well.In this episode, we sit down with John Fitzpatrick, President/CEO of Force Marketing, who draws fascinating parallels between running a business and coaching his son's travel baseball team. John shares insights on maintaining team morale, managing intense parent involvement, and the critical importance of cheerleading from the sidelines. His experiences in both arenas offer a unique perspective on leadership, resilience, and the power of teamwork.John dives into the transformative potential of AI and customer data platforms (CDPs) in the automotive industry, emphasizing the significance of leveraging data for more personalized customer engagement. He highlights the ongoing challenge of ad waste and the necessity of clean data, advocating for a deeper, more meaningful relationship with customers to foster loyalty and long-term success. The conversation seamlessly blends light-hearted anecdotes with profound business insights, making for an engaging and informative episode.Timestamped Takeaways:0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo2:28 Coaching Intensity: John shares how coaching an 8-year-old travel baseball team involves managing intense parent expectations and maintaining team morale.5:08 Business Parallels: John discusses the striking similarities between coaching young athletes and leading a business team, emphasizing teamwork, attitude, and grit.10:23 AI and Marketing: Insights into how AI and customer data platforms (CDPs) are revolutionizing the automotive industry's marketing and customer engagement.15:19 Data Cleanliness: The critical importance of maintaining clean data to reduce ad waste and improve marketing efficiency.20:54 Future of Dealerships: The potential for improved data integration and efficiency within dealership groups to enhance customer relationships and business operations.John Fitzpatrick is the President/CEO of Force Marketinghttps://www.linkedin.com/in/jwfitz/⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

Ein Vortrag der Rechtswissenschaftler*innen Sarah Rachut und Dirk HeckmannModeration: Katrin Ohlendorf ********** Generative Künstliche Intelligenz wie ChatGBT oder Gemini bei Uniprüfungen benutzen? Verboten! Aber ist das wirklich so? Und wenn ja: Sollte das so bleiben? Die Rechtswissenschaftler*innen Sarah Rachut und Dirk Heckmann plädieren in ihrem Vortrag für einen neuen Umgang mit dem KI-Einsatz an Hochschulen. ********** Dirk Heckmann ist Professor für Recht und Sicherheit der Digitalisierung an der School of Social Sciences and Technology der TU München. Sarah Rachut ist wissenschaftliche Mitarbeiterin an seinem Lehrstuhl und außerdem Geschäftsführerin des dortigen Forschungsinstituts TUM Center for Digital Public Services (CDPS).Ihr gemeinsamer Vortrag trägt den Titel: "Trust in co-creation: Rechtssichere Hochschulprüfungen mit und trotz ChatGPT - Plädoyer für eine große Studienreform". Aufgezeichnet wurde er am 19. April 2024 im Rahmen des 18. Internationalen For..Net Symposiums 2024, das unter dem Titel stand "Wahrheit – Macht – Rechtsstaat. Generative KI im Spiegel von Recht, Technik und Gesellschaft". Veranstalter des Symposiums war das CDPS, das Bayerische Forschungsinstitut für Digitale Transformation hat als Co­-Veranstalter unterstützt. ********** Schlagworte: +++Hörsaal +++ Deutschlandfunk Nova +++Wissenschaft +++ Vorträge +++ KI +++ Künstlicher Intelligenz +++ Generative KI +++ Universität +++ Hochschule +++ Prüfungen +++ Klausuren +++ Recht +++ Prüfungsrecht +++ ChatGBT +++ Gemini +++ Ko-Kreation +++ Kokreation +++ Co-Creation +++**********Quellen aus der Folge:Weiterführender Artikel zum Thema von Dirk Heckmann und Sarah Rachut: Rechtssichere Hochschulprüfungen mit und trotz generativer KI. Ordnung der Wissenschaft, Heft 2 / 2024.Präsentation zum VortragTagungsbericht zum 18. Internationale For..Net Symposium**********Mehr zum Thema bei Deutschlandfunk Nova:Netzpolitik: Kann Digitalisierung in Deutschland überhaupt gelingen?Night Science: Kreativitätstools aus der Wissenschaft – Anleitung für GeistesblitzeErkenntnistheorie: Wie wir nach Kant Wissen erlangen**********Den Artikel zum Stück findet ihr hier.**********Ihr könnt uns auch auf diesen Kanälen folgen: Tiktok und Instagram.

Mandar Shinde is the CEO of Blotout, a Y Combinator restoring identity and data accuracy in a cookieless era. He also volunteers with ProductNation/iSPIRT, a nonprofit sourcing public goods for Indian product startups. In this role, Mandar helps enable data democratization with zero trust. As a data-driven entrepreneur, he has experience in privacy, analytics, blockchain, advertising, compliance, and cloud computing.   In this episode… The deprecation of third-party cookies threatens the stability of targeted marketing, and businesses are navigating uncharted territories. With the cornerstone of personalized advertising crumbling, how can companies navigate the landscape without relying on third-party data? Apple's aggressive stance on data privacy has placed limitations on digital advertising, specifically after the advent of iOS 14, which allows users to opt out of third-party tracking. Data-driven eCommerce entrepreneur Mandar Shinde emphasizes adjusting your lifecycle and performance marketing strategies to align with the shifts in data regulations and online tracking. This involves conducting an internal assessment of your customer data collection, storage, and processing systems to ensure compliance and effective adaptation. Transitioning to first-party data collection by adopting CDPs and server-side tracking is a viable solution to privacy concerns in a cookieless environment. In today's episode of The Digital Deep Dive, Mandar Shinde, the CEO of Blotout, joins Aaron Conant for a discussion about adapting to a cookieless landscape. Mandar talks about the imminent shifts and the necessary actions brands must take to ensure their digital presence and customer relationships remain strong.

Brian Pasch sat down with Ben Chodor to discuss his recent acquisition of TotalCX making them the largest call measurement and customer communication platform in automotive retail. Listen in to catch a glimpse of their future growth plans which include complete customer contact measurement and seamless API connections to CDPs.

Join us for a discussion on digital marketing and customer data platforms (CDPs) with Jascha Kaykas-Wolff, President at Lytics. With his broad experience in both major tech companies and startups, Jascha offers insights into how these platforms enable businesses to use data to tailor customer experiences and support growth. Listen in to enhance your knowledge of digital marketing strategies and stay competitive in the fast-changing digital environment. Thank you for listening! Please subscribe wherever you listen to podcasts and give us a rating. - Need marketing strategy? Go to alpenglo.digital/ - Contact Jean: alpenglo.digital/get-in-touch/

Ally Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of data and AI and how AI comes into play for speeding up code migration, conversational interfaces and predicting the next best action.LinkedIn Profile: linkedin.com/in/ally-hepp-288b045a/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

This episode features an interview with Kevin Niparko, Vice President of Product for Twilio Segment CDP. Kevin joined the team in 2015 to lead Growth & Analytics, before helping form Segment's Product Management organization. He's led a variety of Twilio Segment's products over the years, from Connections, Cloud Sources and ETL, and Profiles.In this episode, Kailey and Kevin discuss future proofing organizations to take advantage of AI breakthroughs, accelerating time to value, and solving problems through data strategy alignment.-------------------Key Takeaways:Keeping up with the evolving landscape of data management requires flexibility, extensibility, and interoperability built into your data architecture.How modern enterprises can quickly and continuously adapt to the proliferation of tools and technologies.The importance of creating a data strategy to evolve with the needs of your business and serve your cross-functional stakeholders.-------------------“The problems that we see our customers running into that really feel intractable are the ones more on the people and the process side of data. It's something that technology can help with. It's something that CDPs can play a role in. But, I think we're also realistic that no tech or software is going to be the silver bullet. It's about different parts of the organization coming together and aligning on an overall data strategy that everybody will abide by.” – Kevin Niparko-------------------Episode Timestamps:‍*(02:59) - Kevin's career journey*(05:52) - Trends impacting technology and customer engagement*(09:04) - Components of a flexible enterprise*(16:55) - How AI intersects with data management*(30:04) - How Kevin defines “good data”*(36:50) - Kevin's recommendations for upleveling inclusive marketing strategies-------------------Links:Connect with Kevin on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

Zach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers.LinkedIn profile: linkedin.com/in/zacharyvandorenCompany website: thetradedesk.comThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

“People notice something wrong in their business, the root cause is that something is wrong in their business but they start looking for tech as almost like a distraction…buying Martech is a silver bullet for Martech problems but, not business problems.” Brian Kotlyar is the VP of Marketing and Growth at Hightouch.com (a CDP and data activation platform), where he leads the company's marketing strategy and is responsible for driving growth and customer acquisition. Prior to his role at Hightouch, Brian held the position of SVP of Marketing at New Relic, where he played a pivotal role in leading the company's marketing efforts during a period of rapid growth and a successful IPO. He helped triple the growth rate of the company and oversaw numerous product launches and marketing initiatives. He also served as Head of Marketing at Intercom, where he helped the company build a world-class marketing team. Throughout his career, Brian has worked extensively in building and growing multiple B2B startups successfully. Questions and topics we covered include: Brian's explanation of consumption pricing and how this concept helped him in his marketing career Is a better Martech stack the secret to fixing a company's growth problems? What is a CDP and why should marketers care about them? How does this type of tool affect our work? Traditional vs composable CDPs How to justify the purchase of a CDP? What is a data warehouse and how does it differ from a CDP? Why do most data and marketing teams have bad relationships with each other? How do we make these relationships better? And more! You can learn more about HighTouch at - https://hightouch.com Connect with Brian via LinkedIn at - https://www.linkedin.com/in/briankotlyar/  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Dave enlists the help of Colleen Scollans to explore Customer Data Platforms (CDP). Listen in and find out why CDPs are gaining traction in the 501c community and whether or not one might be in your future. 

Summary Databases and analytics architectures have gone through several generational shifts. A substantial amount of the data that is being managed in these systems is related to customers and their interactions with an organization. In this episode Tasso Argyros, CEO of ActionIQ, gives a summary of the major epochs in database technologies and how he is applying the capabilities of cloud data warehouses to the challenge of building more comprehensive experiences for end-users through a modern customer data platform (CDP). Announcements Hello and welcome to the Data Engineering Podcast, the show about modern data management Data lakes are notoriously complex. For data engineers who battle to build and scale high quality data workflows on the data lake, Starburst powers petabyte-scale SQL analytics fast, at a fraction of the cost of traditional methods, so that you can meet all your data needs ranging from AI to data applications to complete analytics. Trusted by teams of all sizes, including Comcast and Doordash, Starburst is a data lake analytics platform that delivers the adaptability and flexibility a lakehouse ecosystem promises. And Starburst does all of this on an open architecture with first-class support for Apache Iceberg, Delta Lake and Hudi, so you always maintain ownership of your data. Want to see Starburst in action? Go to dataengineeringpodcast.com/starburst (https://www.dataengineeringpodcast.com/starburst) and get $500 in credits to try Starburst Galaxy today, the easiest and fastest way to get started using Trino. Data projects are notoriously complex. With multiple stakeholders to manage across varying backgrounds and toolchains even simple reports can become unwieldy to maintain. Miro is your single pane of glass where everyone can discover, track, and collaborate on your organization's data. I especially like the ability to combine your technical diagrams with data documentation and dependency mapping, allowing your data engineers and data consumers to communicate seamlessly about your projects. Find simplicity in your most complex projects with Miro. Your first three Miro boards are free when you sign up today at dataengineeringpodcast.com/miro (https://www.dataengineeringpodcast.com/miro). That's three free boards at dataengineeringpodcast.com/miro (https://www.dataengineeringpodcast.com/miro). Your host is Tobias Macey and today I'm interviewing Tasso Argyros about the role of a customer data platform in the context of the modern data stack Interview Introduction How did you get involved in the area of data management? Can you describe what the role of the CDP is in the context of a businesses data ecosystem? What are the core technical challenges associated with building and maintaining a CDP? What are the organizational/business factors that contribute to the complexity of these systems? The early days of CDPs came with the promise of "Customer 360". Can you unpack that concept and how it has changed over the past ~5 years? Recent years have seen the adoption of reverse ETL, cloud data warehouses, and sophisticated product analytics suites. How has that changed the architectural approach to CDPs? How have the architectural shifts changed the ways that organizations interact with their customer data? How have the responsibilities shifted across different roles? What are the governance policy and enforcement challenges that are added with the expansion of access and responsibility? What are the most interesting, innovative, or unexpected ways that you have seen CDPs built/used? What are the most interesting, unexpected, or challenging lessons that you have learned while working on CDPs? When is a CDP the wrong choice? What do you have planned for the future of ActionIQ? Contact Info LinkedIn (https://www.linkedin.com/in/tasso/) @Tasso (https://twitter.com/tasso) on Twitter Parting Question From your perspective, what is the biggest gap in the tooling or technology for data management today? Closing Announcements Thank you for listening! Don't forget to check out our other shows. Podcast.__init__ (https://www.pythonpodcast.com) covers the Python language, its community, and the innovative ways it is being used. The Machine Learning Podcast (https://www.themachinelearningpodcast.com) helps you go from idea to production with machine learning. Visit the site (https://www.dataengineeringpodcast.com) to subscribe to the show, sign up for the mailing list, and read the show notes. If you've learned something or tried out a project from the show then tell us about it! Email hosts@dataengineeringpodcast.com (mailto:hosts@dataengineeringpodcast.com)) with your story. To help other people find the show please leave a review on Apple Podcasts (https://podcasts.apple.com/us/podcast/data-engineering-podcast/id1193040557) and tell your friends and co-workers Links Action IQ (https://www.actioniq.com) Aster Data (https://en.wikipedia.org/wiki/Aster_Data_Systems) Teradata (https://www.teradata.com/) Filemaker (https://en.wikipedia.org/wiki/FileMaker) Hadoop (https://hadoop.apache.org/) NoSQL (https://en.wikipedia.org/wiki/NoSQL) Hive (https://hive.apache.org/) Informix (https://en.wikipedia.org/wiki/Informix) Parquet (https://parquet.apache.org/) Snowflake (https://www.snowflake.com/en/) Podcast Episode (https://www.dataengineeringpodcast.com/snowflakedb-cloud-data-warehouse-episode-110/) Spark (https://spark.apache.org/) Redshift (https://aws.amazon.com/redshift/) Unity Catalog (https://www.databricks.com/product/unity-catalog) Customer Data Platform (https://en.wikipedia.org/wiki/Customer_data_platform) CDP Market Guide (https://info.actioniq.com/hubfs/CDP%20Market%20Guide/CDP_Market_Guide_2024.pdf?utm_campaign=FY24Q4_2024%20CDP%20Market%20Guide&utm_source=AIQ&utm_medium=podcast) Kaizen (https://en.wikipedia.org/wiki/Kaizen) The intro and outro music is from The Hug (http://freemusicarchive.org/music/The_Freak_Fandango_Orchestra/Love_death_and_a_drunken_monkey/04_-_The_Hug) by The Freak Fandango Orchestra (http://freemusicarchive.org/music/The_Freak_Fandango_Orchestra/) / CC BY-SA (http://creativecommons.org/licenses/by-sa/3.0/)