Podcasts about CDPS

Tejas Manohar, co-founder and co-CEO of Hightouch, joins Ari Paparo and Eric Franchi to discuss composable CDPs, replacing LiveRamp, enterprise AI workflows, and why marketers still need SaaS in the age of vibe coding. They also cover Meta's new apps, OpenAI ads, AppLovin's social ambitions, X's ad business, and the rise of clipping in political campaigns. Takeaways: - Hightouch is emerging as a strong alternative to LiveRamp for identity onboarding and data activation. - Tejas Manohar explains why composable CDPs and enterprise AI workflows are gaining momentum. - The team discusses agentic AI, OpenAI ads, Meta's new apps, and the future of marketing automation. - X, AppLovin, and Meta are all evolving their platforms around AI, data, and advertising scale. - Political campaigns are increasingly using clipping and influencer distribution over traditional media. Chapters: 00:00 Intro & Marketecture Live Chicago announcement 01:28 IAB Tech Summit and industry association discussion 02:43 Introducing Hightouch co-founder Tejas Manohar 04:20 What Hightouch actually does 05:22 Composable CDPs explained 07:32 SaaS apocalypse vs enterprise software reality 11:08 Can Hightouch replace LiveRamp? 13:58 Hightouch's vision for agentic AI marketing 17:09 Why CDPs matter for AI workflows 20:48 Tejas Manohar's background and Segment experience 23:32 Running Hightouch as co-CEOs 24:37 AppLovin launches social app “Gist” 28:11 Meta launches Reddit-style Forums app 30:41 Meta's AI consulting and enterprise ambitions 34:42 X ad revenue, xAI, and social graph advantages 37:14 OpenAI ads and “conversational intent” 40:51 The rise of clipping in politics and media 44:28 FTC settlement over “active listening” claims 46:52 All Eyes On raises funding in the CTV space 48:57 Closing thoughts and outro Guests: Ari Paparo, Eric Franchi, Tejas Manohar Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast: Tech TransformedGuest: Mihir Nanavati, GM and Product Executive in MarTech and AdTechHost: Doug Laney, Research & Advisory Fellow at BARC and Author of Infonomics & Data JuiceAI might have overtaken the industry with processing data, automating workflows, and creating content. The next big thing could be a major one, says Mihir Nanavati, GM and Product Executive in MarTech and AdTech, “AI is moving from managing data to making decisions with it.”In the recent episode of the Tech Transformed podcast, host Doug Laney, Research & Advisory Fellow at BARC and Author of Infonomics & Data Juice, sat down with Nanavati to talk about a larger transformation in data and decision-making systems driven by AI.They particularly focus on the integration of agentic AI in marketing and customer data platforms. They explore the challenges of fragmentation in ad tech, the importance of connecting customer data to revenue outcomes, and the transformative role of AI in decision-making processes. Mihir shares insights on how companies can leverage AI to enhance their marketing strategies and the future of first-party data."This is not a cost exercise, it's about how much more you can get done and how many more ideas you can execute," said Nanavati.For years, enterprises went through waves of technological change, including cloud infrastructure, mobile platforms, and customer data platforms (CDPs). Each development helped enterprises collect, store, and manage larger amounts of data. However, Nanavati asserts that humans making most decisions will never change. Now, AI agents are introducing a new model.How AI has Moved from Data Navigation to Making DecisionsIn the past, customer data initiatives aimed to create a unified view of customers. Enterprises built warehouses, ETL pipelines, and data platforms that were designed to be reliable. However, Nanavati suggests that AI agents are changing these expectations. "Machines can reason, and that is fundamentally different."Rather than simply serving as another analytical feature in existing systems, AI agents are increasingly acting as decision-makers. They weigh trade-offs, learn from results, and execute plans based on specific goals.This change has significant implications for customer data platforms. CDPs are not just repositories for customer information now. Instead, they are becoming layers that enable intelligent actions."The role of customer data platforms is evolving into ‘how do you make meaning of this?'" While, decisions about which customer segment to target, which message to send, or which offer to present may increasingly be guided by AI-driven systems.What's the Fragmentation Problem in Modern AdTechWhile AI agents create new opportunities, Nanavati pointed out a persistent issue in the AdTech and MarTech ecosystem – fragmentation. Brands today tend to lean towards deploying multiple advertising and customer engagement platforms. These include social platforms, retail media networks, email tools, and specialised ad technologies. Each system may optimise effectively within its own space, but often fails to connect at the customer level.Nanavati calls it a "paradox of choice." "Each system is optimising locally for its own clicks and conversions, but none of that is coordinated at the consumer level."The result is a customer experience that many consumers notice, alluding to repeated retargeting for products they have already bought, irrelevant recommendations, or disconnected interactions across channels.As enterprises adopt AI agents, fragmented data environments may become an even bigger problem. AI systems can process information quickly, but they still rely heavily on context. "AI doesn't need perfect data in many cases, but it needs context."What's Next for Enterprise Tech?As AI adoption continues, Nanavati believes that successful enterprises will be recognised not by how many experiments they run, but by how fast they learn and use the results."Learn very rapidly. Then scale what you've learned." For leaders, this may require a stronger commitment than just isolated pilot programs or limited rollouts. It may also need organisational changes that place AI decision-making and customer context at the centre of growth strategies.For companies navigating the intersection of AI agents, CDPs, and customer data, the question may no longer be whether AI can automate processes. The ultimate question is about who is calling the shots.Key TakeawaysAI is fundamentally changing how decisions are made in marketing.The shift from third-party to first-party data is crucial for businesses.Fragmentation in ad tech leads to a paradox of choice for brands.Connecting customer data to revenue outcomes is essential for success.AI can help marketers make better decisions without needing perfect data.Customer data platforms are evolving to support real-time decision-making.Companies can run significantly more marketing experiments with AI.Leaders must personally drive change in their Enterprises.Successful AI implementation requires a focus on revenue outcomes.First-party data collection is becoming more sophisticated and essential.Chapters00:00 Navigating the Shift in Data and AI03:03 The Evolution of Decision-Making in Marketing05:55 Challenges of Fragmentation in Ad Tech09:00 Connecting Customer Data to Revenue Outcomes11:56 The Role of AI in Customer Data Platforms14:55 Real-World Applications of Agentic AI18:05 Blueconic's Approach to Customer Growth21:14 The Future of First-Party Data24:02 Building Habits for Successful AI ImplementationListen to the full episode of Tech Transformed for a deeper discussion on AI agents, customer data platforms (CDPs), first-party data strategies and the future of AdTech. Subscribe for upcoming episodes and join the conversation across our social channels.BlueConic LinkedIn: @BlueConicEM360Tech YouTube: @enterprisemanagement360EM360Tech LinkedIn: @EM360TechEM360Tech X: @EM360TechFor more information, please visit em360tech.com and blueconic.com.

AI vendors overuse "agentic" without explaining real business value. Chris O'Neill, CEO of GrowthLoop, brings decades of scaling experience from Google Canada ($500M to $2B) and launching Glean to $7.2B valuation. He shares how to bypass lengthy proof-of-concept cycles by moving customers directly into production within 24 hours. O'Neill discusses building composable CDPs that automate marketing cycles and create compounding growth engines through intelligent data activation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI vendors overuse "agentic" without explaining real business value. Chris O'Neill, CEO of GrowthLoop, brings decades of scaling experience from Google Canada ($500M to $2B) and launching Glean to $7.2B valuation. He shares how to bypass lengthy proof-of-concept cycles by moving customers directly into production within 24 hours. O'Neill discusses building composable CDPs that automate marketing cycles and create compounding growth engines through intelligent data activation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketers claim to be data-driven but lack the infrastructure to act on insights in real-time. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from customer data to automate marketing cycles across channels and discusses rapid deployment strategies that bypass traditional six-week proof-of-concept timelines. O'Neill also shares how composable CDPs create compounding growth engines that iterate based on real-time performance insights.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketers claim to be data-driven but lack the infrastructure to act on insights in real-time. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from customer data to automate marketing cycles across channels and discusses rapid deployment strategies that bypass traditional six-week proof-of-concept timelines. O'Neill also shares how composable CDPs create compounding growth engines that iterate based on real-time performance insights.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI threatens traditional customer data platforms with automated marketing cycles. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada to $2B and launching Glean to a $7.2B valuation. He discusses how agentic AI learns from data patterns to activate campaigns across channels automatically. The conversation covers building composable CDPs that iterate based on real-time performance insights and circumventing traditional proof-of-concept timelines to deploy marketing automation within 24 hours.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI threatens traditional customer data platforms with automated marketing cycles. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada to $2B and launching Glean to a $7.2B valuation. He discusses how agentic AI learns from data patterns to activate campaigns across channels automatically. The conversation covers building composable CDPs that iterate based on real-time performance insights and circumventing traditional proof-of-concept timelines to deploy marketing automation within 24 hours.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when your brand doesn't own the transaction, but still needs to influence the path to purchase and build a direct customer relationship? Ryobi is sold exclusively through Bunnings, which means the retailer owns the checkout. Vera Skocic, Head of Customer and Strategy (Consumer & Commercial) at Techtronic Industries, shares how Ryobi has built the right to play across the full customer lifecycle, from pre-purchase consideration to post-purchase onboarding and maintenance. We unpack how extended warranty became a powerful value exchange to grow first-party data, how lifecycle journeys and maintenance nudges extend the experience beyond the PDP, and how intent signals like wishlists, product comparison tools and add-to-cart integration help qualify demand and drive higher-converting traffic into Bunnings. Vera also walks through the foundational stack underpinning this work and explains why she's taking a cautious approach to CDPs in an increasingly composable, AI-shaped landscape. If you're a brand operating in a retailer-led ecosystem and looking to use data to strengthen customer experience and drive commercial outcomes, this episode is packed with practical insights.

Mason Cosby connects with Putney Cloos, the Chief Marketing Officer at Bombora, to clarify exactly what intent data is and how revenue teams should use it. While many marketers view intent data strictly as a tool for sales prioritization, Putney argues that the use cases go much deeper. She explains the difference between first-party data collected from owned properties and third-party data gathered from across the web.ㅤA major focus of the conversation is data provenance. Putney highlights a critical but often overlooked question: Does your data provider actually have the right to use the data they sell? She details how Bombora uses a proprietary tag within a data co-op to ensure consent is explicitly granted for intent tracking.ㅤMason and Putney also explore how to operationalize this data without buying a massive, all-in-one platform. They discuss the "unbundled" ABM stack, where data is ported directly into the tools teams already use, such as CRMs, CDPs, or advertising platforms like The Trade Desk and LinkedIn.ㅤGuest BioPutney Cloos is the Chief Marketing Officer at Bombora, where she leads marketing and communications to expand the company's "Data Co-op" and intent data solutions. She previously served as CMO at Cision, where she built the company's first account-level data strategy. Putney also spent nearly a decade at American Express, rising to Vice President of Commercial Demand Generation and creating Amex's first commercial demand-generation and ABM capabilities. She holds an AB from Harvard College and an MBA from the Kellogg School of Management.ㅤWhat We CoverDefining intent data: Putney clarifies that intent is behavioral data showing when a company is actively researching a solution, distinct from static firmographic data.First-party vs. third-party signals: The difference between tracking known visitors on your own site versus capturing research behaviors across the broader B2B internet.The importance of data rights: Why marketers must ask if their provider has explicit consent to use data for intent purposes, rather than relying on repurposed bidstream data.Reducing customer churn: How customer success teams use intent signals to spot when current clients start researching competitors before the renewal conversation happens.Informing the product roadmap: Using search behavior to identify unmet market needs or features that prospects are actively seeking.The unbundled tech stack: How to deploy intent data directly into existing platforms like Salesforce, HubSpot, or programmatic ad exchanges without needing a standalone ABM platform.Start simple: Putney's advice to pick one specific use case—like sales prioritization—and master it before adding...

The business purposes of digital data collection are not so obvious to all, and things will get even more complicated in an internet dominated by AI agents. We will today revisit the history of Digital Analytics and its evolution from Marketing-centric Analytics to Product Analytics and, eventually, Customer Experience Management (CXM). From there we will address the origins and current state of the composable MarTech stack and the activation, personalization, or demand generation possibilities it unlocks, with a new generation of Customer Data Platforms and Data Warehouses at its core.We do this with the best possible guest. Adam Greco is one of the leaders of the data industry. As one of Omniture's earliest customers and employees and a data consultant, he has helped thousands of organizations improve their digital properties through data. Adam has blogged extensively about data and authored the preeminent book on Adobe Analytics. He has held strategic roles at Salesforce, Amplitude, and several other leading organizations, having also served as a board member of several data technology providers and winning several awards from the Digital Analytics Association. Adam is a product evangelist at Hightouch, where he helps leading organizations strategize around using data to accelerate growth.References:* Adam Greco at Hightouch* Adam Greco on LinkedIn* Tejas Manohar: Data activation and composable CDPs in a privacy-first world (Masters of Privacy, January 2024)* What is Customer Experience Management? (Harvard Business Review, April 2025)* A deeper look at AI crawlers: breaking down traffic by purpose and industry (Cloudflare, August 2025)* Learning more about Digital Analytics: Marketing Analytics Summit (Santa Barbara, April 2026). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

In a world where customer expectations evolve faster than ever, organisations are rethinking how they manage and leverage data. Legacy, monolithic Customer Data Platforms (CDPs) are increasingly challenged by rigidity, slow adaptability, and regulatory pressures. In this episode of Tech Transformed, Christina Stathopoulos, Founder of Dare to Data, speaks with Joe Pulickal, Director of Product Management at Uniphore, about the shift to composable CDPs and what it means for modern marketing technology.Moving Away from Monolithic CDPsOrganisations are moving away from rigid, all-in-one CDPs as regulations around data privacy, consent, and cross-border data flows intensify. Joe explains that companies can no longer rely on systems that lock them into a single architecture or make compliance retrofitting difficult. Data governance, consent management, and data sovereignty have become critical considerations in every technology decision, forcing leaders to rethink the underlying structure of their CDPs.Challenges in Composable SystemsWhile composable CDPs offer flexibility, they introduce new challenges. Organisations must define ownership and accountability within modular systems to prevent fragmentation and ensure consistent data quality. Leadership must consider how compute, storage, and access are distributed across modules while maintaining compliance and security standards. Joe notes that without clarity on ownership, organisations risk operational inefficiency and weakened governance.Flexibility and Modularity in Data ManagementThe core advantage of composable architectures lies in modularity. By decoupling components from data ingestion to activation, organisations gain the freedom to innovate without being constrained by a monolithic platform. Joe emphasises: “You need flexibility in where data lives, how compute happens, ultimately doubling down on sovereignty, security, and that composable idea that initially started with data.” This approach allows teams to adopt new tools, scale selectively, and respond to changing business or regulatory requirements with agility.Embracing First-Party Data StrategiesThe shift to first-party data strategies is essential in today's marketing landscape. With third-party cookies being phased out and privacy regulations tightening, companies must rely on direct, trusted data from their customers. Composable CDPs provide the framework to centralise first-party data while giving teams the ability to personalise experiences, maintain compliance, and safeguard trust. Joe highlights that organisations need to view data not just as an asset, but as a responsibility, balancing customer value with ethical management.Here are what leaders can do:Rethink data architecture: Move from monolithic to composable systems to gain flexibility, scalability, and regulatory alignment.Prioritise governance: Define ownership, consent management, and security practices across modular components.Focus on first-party data: Build direct customer relationships and leverage trusted data responsibly.Embrace modularity: Enable innovation, adaptability, and resilience in data management through composable design.This episode offers practical insights for leaders navigating the transition from traditional CDPs to composable architectures. It highlights how thoughtful design, governance, and first-party data strategies empower organisations to act with agility, comply with regulations, and...

This week we embrace the chaos of teamwork and tech tools — and somehow make sense of it all. From "vibe coding" with Replit (yes, it's a thing) to CRM philosophies, sales toolboxes, and the mysterious magic of CDPs, we reflect on the tools that actually help teams get stuff done.We dive into:Why English is the new coding language The magic of cloud collaboration (and the rage when it goes wrong)What a “Sales Toolbox” is and why it should still existHow to avoid death-by-governance when using email or CMS toolsThe rise of Customer Data Platforms (CDPs) — and how they're different from CRMsAlso: we pretend we didn't nearly forget what this episode was supposed to be about. Classic us.

Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences. Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation, and ensuring compliance with global privacy regulations like GDPR and CCPA. Jennifer's skills span web development, UX/UI design, inventory management, logistics, and omni-channel retailing. In This Conversation We Discuss:[00:00] Intro[00:39] Sponsor: Taboola[01:58] Solving customer needs with simplicity[04:05] Sponsor: Next Insurance[05:19] Leveraging cross-brand learnings for growth[08:37] Using D2C as a customer learning engine[12:00] Callouts[12:11] Evaluating tools that streamline operations[13:37] Reviving traditional marketing with modern tech[16:52] Sponsor: Electric Eye & Freight Fright[20:01] Testing unconventional marketing strategies[21:19] Balancing responsibility with limited control[24:58] Focusing on product value over flashy designResources:Subscribe to Honest Ecommerce on YoutubeOlly Vitamins and Supplements olly.com/Follow Jennifer Peters linkedin.com/in/jennifer-peters-3bbb6220Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Mike Hoxter, CTO of Lightbeam Health Solutions, is focused on applying AI to population health management by using predictive models to enhance risk stratification for organizations with value-based care contracts. He emphasizes the importance of integrating social determinants of health along with clinical data to create more accurate predictive scores for patient outcomes, such as reducing hospital readmissions. AI enables a model to incorporate diverse data to derive more fine-tuned, actionable predictions. Mike explains, "We're really all for optimization in value-based care plans and care management. That's really our bread and butter, which is a pretty wide net. So we have a lot of large provider organizations in either CMS MSSP, ACO REACH, or a wide range of value-based care contracts with a lot of the commercial players. The Blues, Humana, Cigna, and Aetna all have value-based care plans that they have contracts with providers. So, optimizing for performance in those contracts. Anybody who works within those is our main clientele. We also have payers that are administering value-based care plans and some hospital systems as well." "If you're good at preventative healthcare, you prevent a lot of unnecessary healthcare. And so risk stratification is something that we do a lot of, and we use a lot of the standard models out there. We have Johns Hopkins embedded into our application. We have all of the different HCC models for Medicare Advantage, CDPs for Medicaid, but then also we have a suite of internal machine-learning-based models, which, I think, is funny - we've gotten to a point where there's such a thing as traditional AI, which is what it's called." #LightbeamHealthSolutions #PopulationHealth #ValueBasedCare #VBC #VBCEnablement #AI #SDOH #RemotePatientMonitoring #Providers #Payers #ACO lightbeamhealth.com Download the transcript here

Mike Hoxter, CTO of Lightbeam Health Solutions, is focused on applying AI to population health management by using predictive models to enhance risk stratification for organizations with value-based care contracts. He emphasizes the importance of integrating social determinants of health along with clinical data to create more accurate predictive scores for patient outcomes, such as reducing hospital readmissions. AI enables a model to incorporate diverse data to derive more fine-tuned, actionable predictions. Mike explains, "We're really all for optimization in value-based care plans and care management. That's really our bread and butter, which is a pretty wide net. So we have a lot of large provider organizations in either CMS MSSP, ACO REACH, or a wide range of value-based care contracts with a lot of the commercial players. The Blues, Humana, Cigna, and Aetna all have value-based care plans that they have contracts with providers. So, optimizing for performance in those contracts. Anybody who works within those is our main clientele. We also have payers that are administering value-based care plans and some hospital systems as well." "If you're good at preventative healthcare, you prevent a lot of unnecessary healthcare. And so risk stratification is something that we do a lot of, and we use a lot of the standard models out there. We have Johns Hopkins embedded into our application. We have all of the different HCC models for Medicare Advantage, CDPs for Medicaid, but then also we have a suite of internal machine-learning-based models, which, I think, is funny - we've gotten to a point where there's such a thing as traditional AI, which is what it's called." #LightbeamHealthSolutions #PopulationHealth #ValueBasedCare #VBC #VBCEnablement #AI #SDOH #RemotePatientMonitoring #Providers #Payers #ACO lightbeamhealth.com Listen to the podcast here

What if the fastest way to grow your career is to reinvent how you work before the market forces you to? In this episode, I had the pleasure of sitting down with Caitlin Clark-Zigmond, a two-time entrepreneur and former CMO for Intel's global software and SaaS portfolio, to map the leap from hands-on operator to AI-powered brand builder, and why clear value translation beats clever slogans every time.Caitlin takes us from scaling a catering business to shipping Comcast Digital Voice, to leading massive B2B portfolios at Verizon and Intel. We dig into how Intel Tiber emerged to make software visible inside a hardware giant, uniting trust and security, AI and ML, edge and cloud, performance optimization, and developer workflows under a narrative customers could navigate. The result: sharper messaging, analyst clarity, and real pipeline acceleration. If your portfolio feels like a maze, her brand framework shows you how to draw a clean map.Then we get practical with AI go-to-market. Forget tool-chasing—start with painful use cases, build on clean, connected data, and let AI amplify what already moves the needle. Caitlin explains why a CDP or an MCP layer unlocks CRM, marketing automation, analytics, billing, and customer success, enabling them to communicate effectively with each other. We cover intent data for account prioritization, conversation intelligence for coaching, predictive scoring for pipeline, and agents that handle repetitive data pulls and weekly reporting so teams can focus on thinking, not tab-hopping.For leaders and modern marketers, the upskilling path is clear: achieve 30% fluency in core AI concepts, measurement, and understanding how your stack—HubSpot, Salesforce, GA, CDPs, and chat systems —actually works. You don't need to code; you need to understand revenue mechanics. We also share Caitlin's strategic networking system—the 5–5–5 method—that turns coffee chats into an operating system for your career, with value-first follow-ups that work even for introverts.We conclude with candid insights on the value of progress over perfection, investing in relationships before you need them, and redefining success in terms of client transformation, sustainable growth, and work-life integration. Subscribe, share with a friend, and tell us: what's the scary move you're finally ready to make?Resources: Website: www.clarkgp.com  LinkedIn: https://www.linkedin.com/in/caitlinclarkzigmond Upcoming LILive GTM Event: https://www.linkedin.com/events/2026gtmrealitycheck-makemisalig7393722093324107776/Monthly Blog: https://gtmmaven.substack.com/p/why-the-c-suite-must-work-together

In today's exclusive episode, Ghanda Clothing's CIO Silvan Baard joins Convert Digital's Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify's first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter.Today, we're discussing: Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)How the team built a headless Shopify experience before it was coolThe automations that keep Ghanda's lean team moving at scaleWhy checkout isn't the end of the shopping journey, it's the beginningThe future of unified commerce: CDPs, POS, and camera-based in-store analyticsConnect with SilvanConnect with AndrewExplore Convert DigitalSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

This episode dives into how Customer Data Platforms (CDPs) are reshaping health care marketing. Join Ryan Younger of Virtua Health and Craig Blake from Amsive as they unpack strategies for boosting ROI, ensuring HIPAA compliance, and integrating CDPs to drive smarter, data-informed campaigns.

Retargeting is one of the most powerful but misunderstood tactics in digital marketing. Too often, it's broken and marketers don't even know it.In this episode, I sit down with Paul Kovalski, head of marketing at Self Financial and host of the Efficient Spend podcast. Paul has driven more than $200M in revenue through paid media, and he brings a unique perspective on what really works in retargeting.We talk about: • The difference between paid and unpaid retargeting • Why incrementality is the key metric that most marketers miss • How fintech retargeting is different from retail or e-commerce • Why sometimes education beats the hard sell • The role of automation, MMPs, CDPs, and real-time audience updates • The hidden risks of “set it and forget it” automated campaignsIf you've ever wondered whether your retargeting spend is truly moving the needle — or just padding platform reports — this conversation is for you.00:00 Introduction to Marketing and Retargeting00:29 Meet Paul Kovalski01:34 The Goal of Retargeting in FinTech01:58 Paid vs. Unpaid Retargeting Strategies04:05 Infrastructure for Paid Retargeting05:38 Effective Messaging and Creative Strategies07:01 Measuring Incrementality in Retargeting08:16 Challenges and Considerations in Retargeting10:10 Impact of iOS Changes on Retargeting11:51 Conclusion and Final Thoughts

Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment?Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-changing marketing landscape.Today, we're going to talk about how AI is poised to revolutionize marketing, from personalization and customer engagement to the very structure of the SaaS market itself. To help me discuss this topic, I'd like to welcome, Rafael “Rafa” Flores, Chief Product Officer at Treasure Data. About Rafael Flores As an accomplished technology executive and proud immigrant from Honduras, I specialize in scaling SaaS companies from startup to high-growth enterprises. My career is built on my family's deep-rooted principles: valuing education, treating others with equal respect regardless of background, and uplifting younger talent—because I was once that little boy with big dreams.Throughout my career, I have led transformative initiatives at some of the most recognized names in the technology landscape:Meltwater: Played a pivotal role in the company's successful IPO, showcasing expertise in product innovation and market readiness.Datanyze: Led strategic initiatives that culminated in a successful acquisition by ZoomInfo, enhancing data intelligence capabilities.ARM Holdings: Spearheaded innovation in Retail SDK and IoT solutions, advancing the company's technology ecosystem and driving new business opportunities.6sense: Led all automation, data, and AI-products, fostering a culture of collaboration and inclusion, while delivering data-driven solutions that empower GTM team(s) to sell effectively.Treasure Data: Orchestrated a landmark $600M acquisition by ARM and secured record-breaking Customer Data Platform (CDP) funding. Today, I am back leading Treasure Data through a transformative era of intelligence and automation fit for scale, while returning to an organization that feels like home—rich with talent, poise, and a passion for progress.I am also a devoted father of three beautiful children and grateful for the unwavering support of my wife—a registered nurse who embodies strength and compassion. My core expertise lies in defining and executing product strategies, roadmaps, and key performance indicators (KPIs). I possess deep knowledge of CDPs, data management, privacy frameworks, and SaaS go-to-market (GTM) applications, scaling solutions for businesses ranging from agile SMBs to Global 2000 enterprises. Rafael Flores on LinkedIn: https://www.linkedin.com/in/ref2019/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-changing marketing landscape. Today, we're going to talk about how AI is poised to revolutionize marketing, from personalization and customer engagement to the very structure of the SaaS market itself. To help me discuss this topic, I'd like to welcome, Rafael “Rafa” Flores, Chief Product Officer at Treasure Data. About Rafael Flores As an accomplished technology executive and proud immigrant from Honduras, I specialize in scaling SaaS companies from startup to high-growth enterprises. My career is built on my family's deep-rooted principles: valuing education, treating others with equal respect regardless of background, and uplifting younger talent—because I was once that little boy with big dreams. Throughout my career, I have led transformative initiatives at some of the most recognized names in the technology landscape:Meltwater: Played a pivotal role in the company's successful IPO, showcasing expertise in product innovation and market readiness.Datanyze: Led strategic initiatives that culminated in a successful acquisition by ZoomInfo, enhancing data intelligence capabilities.ARM Holdings: Spearheaded innovation in Retail SDK and IoT solutions, advancing the company's technology ecosystem and driving new business opportunities. 6sense: Led all automation, data, and AI-products, fostering a culture of collaboration and inclusion, while delivering data-driven solutions that empower GTM team(s) to sell effectively.Treasure Data: Orchestrated a landmark $600M acquisition by ARM and secured record-breaking Customer Data Platform (CDP) funding. Today, I am back leading Treasure Data through a transformative era of intelligence and automation fit for scale, while returning to an organization that feels like home—rich with talent, poise, and a passion for progress. I am also a devoted father of three beautiful children and grateful for the unwavering support of my wife—a registered nurse who embodies strength and compassion. My core expertise lies in defining and executing product strategies, roadmaps, and key performance indicators (KPIs). I possess deep knowledge of CDPs, data management, privacy frameworks, and SaaS go-to-market (GTM) applications, scaling solutions for businesses ranging from agile SMBs to Global 2000 enterprises. Rafael Flores on LinkedIn: https://www.linkedin.com/in/ref2019/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

CDPs have long promised unified, personalized marketing, but legacy systems often create new data silos, slow implementation, and lock-in. Join this episode of DM Radio as host Eric Kavanagh interviews Adam Greco, Product Evangelist at Hightouch to explore a disruptive new approach: the composable CDP. By operating directly on top of the data warehouse and embracing a zero-copy, warehouse-native architecture, Hightouch eliminates redundancy and empowers marketers with real-time access to trusted data, no engineering tickets required. Learn how this model fosters collaboration between data and marketing teams, enhances privacy compliance, reduces vendor lock-in, and sets the stage for scalable AI-driven personalization. Whether you're tired of bloated martech stacks or simply seeking smarter customer engagement, this conversation will reshape how you think about CDPs.

AI tools. CDPs. DAMs. Shiny objects everywhere. It's easy to fall for the promise of more tech. But without a plan, that stack starts stacking you. Martech only performs when every platform has a purpose, every user is accountable, and every dollar spent ties back to a strategic outcome. Drew is joined by Kathie Johnson (formerly Sitecore) and Kris Salazar (Appcast) to talk MarTech headaches, from stack bloat to AI overload to the brutal cost of tools no one's using. Because building a smarter stack means cutting dead weight, keeping what helps, and making sure every platform has a champion who's accountable for its impact.  In this episode:  Kathie on using MarTech maps and AI to get a 30% efficiency boost  Kris on quarterly audits, tool ownership, and measurable outcomes  Why both agree that stack success starts with strategy and ownership Plus:  What to look for in a tech audit  Why data clarity is the key to real personalization  How to avoid tech for tech's sake  The spending rule that keeps budgets balanced  Tune in for a reality check on what it takes to make your MarTech stack deliver without adding more to the pile.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

"The best way to protect your margins today? Curate mobile experiences that your customers actually want." — John Johnson, VP, Global Customer Success, Vibes In this latest episode of Technology Reseller News, publisher Doug Green is joined by John Johnson of Vibes to explore how Rich Communication Services (RCS) is transforming mobile messaging into a smarter, more profitable channel for brands. More than just texts, Vibes' platform enables fully interactive, branded communications that blend visual engagement, personalization, and real-time commerce—all from within a native messaging app. Johnson illustrates how Vibes' approach to RCS goes far beyond traditional SMS, enabling curated “tap-don't-type” journeys that include product recommendations, cart recovery, color and size selection, and even in-message purchases. With back-to-school and holiday campaigns on the horizon, Johnson explains how RCS becomes mission-critical for brands facing cost pressures from tariffs, logistics, and customer acquisition. Personalized mobile engagement isn't just a trend—it's now a competitive necessity. According to Vibes, early adopters of RCS messaging are seeing up to 4x the click-through rates of SMS campaigns. Johnson also highlights how Vibes integrates mobile messaging into a brand's broader martech stack, enabling synergy with CDPs, ESPs, and other customer data systems. The goal: true one-to-one commerce-driven messaging. Vibes is betting big on mobile, not as just a channel, but as the primary gateway for building brand loyalty and growing customer lifetime value. To learn more, visit www.vibes.com.

Terminamos la temporada con un programa de preguntas y respuestas abordando algunas cuestiones que nos han ido llegando por diferentes canales. Con Alex González y Sergio Maldonado. Volveremos en unas semanas, con algunos cambios de envoltorio. Entre tanto, os dejamos aquí una lista de las preguntas abordadas y os deseamos un feliz verano. Conversion APIs: ¿Quién es el responsable del tratamiento? Integración de datos de A/B Testing y Customer Data Platforms: ¿Cómo se le gestiona a efectos de cumplimiento? Modelos abiertos de DeepSeek: ¿Es seguro utilizarlos? Analítica digital sin consentimiento: ¿También en Reino Unido? La fidelización de clientes como motor de personalización digital: ¿Cómo se gestiona? Ninguna de las respuestas pretende constituir asesoramiento legal, sino más bien una provocación al debate, o a explorar otro punto de vista.  Tertuliano invitado: Alex González (abogado y consultor especializado en ciberseguridad y protección de datos).  

Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landscape. Erin reflects on her path through agencies, entertainment, and tech, and how that journey informs her current perspective. The conversation covers the move from legacy tools like DMPs to composable CDPs, the importance of data governance, and why some companies are opting to keep data where it is. They also touch on clean rooms, identity resolution, and the early role of AI in working with structured marketing data. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Boyer and Reed Smith explore how traditional performance marketing tactics have unraveled — and what must replace them. From cookie deprecation to HIPAA compliance and signal loss across Meta and Google, the rules have changed. But the need for results hasn't. They discuss: Why platform-optimized media is no longer reliable How privacy and regulatory shifts are redefining performance marketing The rise of media mix modeling and infrastructure-led strategy What modern measurement looks like when attribution pixels disappear Aaron Burnett, CEO of Wheelhouse DMG, joins to share how his team rebuilt performance marketing around privacy-first data, internal measurement models, and transparent media planning. He breaks down the critical difference between CDPs and data warehouses, the real-world challenge of earning trust to access EMR data, and how AI is reshaping execution without replacing strategy. Mentions from the Show:  Aaron Burnett on LinkedIn WheelhouseDMG Digital Clinic podcast Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jenny chats with three experts about a hot topic in healthcare marketing—server-side Google Tag Manager (sGTM) vs. Customer Data Platforms (CDPs). She's joined by Mark Brandes, Hedy & Hopp's Director of Data & Technology, Tyler Zey and Adam Putterman, co-founders of Ours Privacy. Together, they break down the key differences between these two privacy solutions and help healthcare marketers figure out which one's the best fit for their needs.With more focus than ever on HIPAA, FTC, and state regulations, many marketing teams are wondering how to stay compliant while still getting the insights they need. This episode takes a closer look at how sGTM and CDPs work, their pros and cons, and gives you a simple framework to help you decide which one's right for your team, based on your size, budget, and goals.Connect with Mark:https://www.linkedin.com/in/markbrandes/ Connect with Tyler:https://www.linkedin.com/in/tylerzey/ Connect with Adam: https://www.linkedin.com/in/adamputterman/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this episode of The Marketing Intelligence Show, Aleksander Cardwell, Director of Product Marketing at Supermetrics, chats with Matt Simmonds, Supermetrics' Chief Product and Technology Officer. They explore key findings from the 2025 Marketing Data Report—like the 230% increase in data volumes since 2020—and unpack what it all means for marketing leaders.You'll learn:Why bi-directional data connectivity is the new normalThe truth about composable CDPs and who they're really forHow to choose the right measurement model, from MMM to incrementalityWhat's hype and what's real when it comes to AI in marketingHow marketers can build a flexible, composable tech stackIf you're grappling with complexity, overwhelmed by AI promises, or unsure where to go next with your marketing data—this one's for you.Get the 2025 Marketing Data Report: https://discover.supermetrics.com/marketing-data-report-2025/

In this episode of Ignite, marketing expert Kelly Green joins Cardinal CEO Alex Membrillo to dive into the evolving landscape of healthcare marketing, focusing on why keeping patients engaged and loyal is just as important as attracting new ones. The discussion highlights the critical role of CRM and CDP systems in managing patient data and building long-term patient loyalty. By aligning marketing strategies with operational goals, marketers can improve patient engagement and retention, ultimately driving business success. This episode encourages marketers to embrace adaptability, leverage technology, and foster strategic partnerships across various business functions to better meet patient needs and deliver a stronger overall experience.   RELATED RESOURCES Connect with Kelly - https://www.linkedin.com/in/kelly-green-a730b17/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/

In this episode, Dave and Jamison answer these questions: I work for a B2C fintech startup as a senior engineer. Our onboarding funnel has a lot of moving parts due to regulatory compliance and a litany of requirements from various parts of the business. As a startup, we also live and die by optimizing for and demonstrating growth, so we need to gather data from our product and pipe it to various analytics platforms. Finally, we need to offer customer support for high-touch edge cases. All of this is connected together in a very patchwork way between our own code and various secondary and tertiary systems (CRMs, CDPs, data warehouses, etc). I am torn between two ideas. One is that we may very well be doing something “state of the art” in terms of integrating all of this together. The other is that we are engaging in wheel reinvention on a massive and incredibly wasteful scale. I have no way of knowing though, because I am having such a hard time finding holistic accounts from anyone who has done something like this. My gut says that this is something dozens, if not hundreds of companies have had to build at some point, but I don't know where to find people talking about it. How do I find documented, real-world case studies for how to build a complete package like this? Everything resource I can find online is a myopic, narrow slice of the entire pie focused on only one aspect of the problem. No one is talking about how you integrate e.g. a sane and scalable analytics stack with a fast evolving product. All they want to talk about is how to make a “webscale backend” or “do growth hacking” while assuming someone else is going to draw the rest of the owl. Where do I go to find these people or these resources? Maybe these constitute some form of “trade secrets” - does anyone even want to give this information up freely? If my higher-ups saw me go outside the company for resources, would _they_ think I'm leaking important secret sauce? Sorry that got so long. I love the show! Keep being awesome. I've been at my company for about four years, and I'm currently a senior engineer. When I first joined as a mid-level engineer, there was a certain tech lead who wasn't exactly known for his warm personality. On my very first day, I joined a Zoom call and witnessed him verbally berating someone. This type of behavior was fairly common at the time and earned him quite the reputation as a jerk, though thankfully it became less frequent over the years. Fast forward to today, and he's genuinely transformed. The intensity has dialed way down; he's now approachable, supportive, and even recently earned a promotion to engineering manager. It's honestly been impressive to watch. We have a friendly relationship, and I'd like to acknowledge his growth because I genuinely admire it. But here's the catch: How do I, as someone junior to him, respectfully bring this up without accidentally implying, “Hey, congrats on no longer scaring everyone at work”?

In this episode of the Used Car Dealer Podcast, Zach talks with Tim Zierden, Chief Operating Officer at TradePending, to unpack how the company's trade-in, payment, video, and retention tools are “making automotive simple” for more than 5,000 dealerships. Tim shares what drew him to the role after two decades at Cox Automotive, KAR Global, and Dealertrack, the biggest milestones powering TradePending's recent expansion, and how real-time data helps dealers outpace tariff-driven price swings. The conversation also dives into AI-lite automation vs. personal video, the rise of CDPs, and the customer-life-cycle tactics that turn online shoppers into lifelong service customers. Whether you're wrestling with affordability headwinds or hunting for higher-ROI digital retailing solutions, Tim's insights are a must-listen.Below are the main questions Zach asks Tim, along with timestamps:00:37 Q) What pulled you toward TradePending after two decades in auto-tech?02:52 Q) Beyond the recent acquisitions, which milestone mattered most for the company's growth?04:01 Q) How does your “make automotive simple” mantra guide product decisions?05:21 Q) What's the biggest thing dealers say TradePending improves for engagement and sales?08:54 Q) How do you keep onboarding painless and support seamless for new clients?10:59 Q) How is TradePending helping dealers navigate today's tariff-driven price swings?14:49 Q) Which emerging tech or consumer habits will reshape dealerships next?17:19 Q) What fresh innovations are you rolling out to keep dealers competitive?19:27 Q) What key factors should dealers weigh when choosing digital-retail and trade-in tools?Listen to more episodes here: https://www.sellyautomotive.com/podcastRead the full transcription: https://blog.sellyautomotive.com/blog/tim-trade-pending

Note: David was with us a few weeks ago—you might have heard that episode. If you did, you probably noticed the audio issues. We pulled down that episode and invited David back for another chat. David Juan returns! In this episode, he explains CDPs—Customer Data Platforms—to Bob and Randy. CDPs pull data from systems like CRMs, marketing automation tools, advertising systems, etc to help create personalized experiences for each customer. David explains different types of CDPs, how they work, where they get data, and why they're used. First, though. we chatted about what we're watching and how it's difficult to keep up with all the shows across all the streaming platforms. David's side projects include Normal Coffee and Scrum Detroit Meetup.

David Juan returns! In this episode, he explains CDPs—Customer Data Platforms—to Bob and Randy. CDPs pull data from systems like CRMs, marketing automation tools, advertising systems, etc to help create personalized experiences for each customer. David explains different types of CDPs, how they work, where they get data, and why they're used. David also talks a bit about his recent health journey—it's important to pay attention to what you're body is doing and how to recognize what changes need to be made. David's side projects include Normal Coffee and Scrum Detroit Meetup.

In this episode, hosts Chris Boyer and Reed Smith explore the shifting landscape of digital advertising in 2025, from privacy-first strategies and AI-driven targeting to the rise of connected TV (CTV) and retail media networks. They discuss how these trends are reshaping direct-to-consumer healthcare advertising and the critical role of Customer Data Platforms (CDPs) in adapting to Meta's evolving ad ecosystem. Joining them is Adam Putterman of OursPrivacy, who shares expert insights on leveraging CDPs, navigating Meta's changes, and future-proofing digital marketing strategies for health systems. Mentions from the Show:  Looking Ahead: 2025 Predictions and End-of-Year Outlook in Digital Advertising 2025 Digital Ad Trends and Predictions: Time to Turn the Page The State of Digital Marketing in 2025: What the Data Shows Harnessing AI to reshape consumer experiences in healthcare Tackling healthcare's biggest burdens with generative AI Healthcare Marketing: 2024 Benchmarks for CMOs Health media: How consumer content informs the future of healthcare Meta's Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety' Is Out of Vogue Social Media: a HIPAA Danger Zone A healthcare team's guide to HIPAA compliance on social media OursPrivacy.com Adam Putterman on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

What is the future of Customer Data Platforms in the context of recent acquisitions, the modularization of their offerings, and the privacy compliance challenges of first party data activation?  Matthew Niederberger is a seasoned Martech consultant with years of experience helping global organizations unlock the full potential of their marketing technology investments. As the founder of MarTech Therapy, his mission is to guide companies in optimizing their Martech stacks to drive better customer experiences and business outcomes.  With a deep understanding of Customer Data Platforms and a passion for bridging technology with strategy, Matthew brings both technical expertise and creative insights to the table. Beyond consulting, he shares his knowledge through his podcast and short-form videos, making complex topics accessible and engaging. References: Martech Therapy Matthew Niederberger on LinkedIn Jonathan Mendez: making the most of first-party data in the age of AI (Masters of Privacy) Tejas Manohar (Hightouch): data activation and composable CDPs in a privacy-first world (Masters of Privacy) IBM sued again in storm over Weather Channel data sharing (The Register) NBC, Peacock SDKs Let 3rd Parties Secretly Collect Users' Viewing History: Class Action Twilio's Software Development Kit, Segment, Embedded in Various Mobile Applications May Constitute a Violation Under CIPA  [ES] Paco Roldán: the CDP before the law, the logic, and the future (Masters of Privacy) 

Send us a textThe line between ERP and CRM systems can be difficult to define, as ERP vendors often claim to offer CRM solutions, while CRM vendors argue that ERP systems are outdated. The fundamental difference lies in their data models and database structures, with ERP systems focusing on enterprise-wide resource management and CRM systems dedicated to customer relationship management. Microsoft takes a distinctive approach by connecting all of its apps through a common data model across various categories, blending the advantages of both best-of-breed and connected applications. Additionally, there is a subtle distinction between marketing automation systems and Customer Data Platforms (CDPs). While marketing automation tools can connect multiple channels, they lack the advanced capabilities of CDPs, such as integrating diverse data sources, matching datasets based on multiple criteria, and providing precise insights to users. With these factors in mind, how does Microsoft Dynamics 365 CRM stack up against other CRM suites in the market?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of MS Dynamics 365 CRM/CE's capabilities. We covered many grounds, including where MS Dynamics 365 CRM/CE might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of MS Dynamics 365 CRM/CE.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

New year = new predictions for the world of digital marketing! The DMI's podcast host ⁠Will Francis⁠⁠ talked to eight experts across digital marketing about what marketers can expect to see and what they should focus on during 2025. We have so many amazing insights to share, so we've broken this podcast into two episodes! In this first episode, Will hears a range of thoughts of the opportunities and challenges coming up. Jim Lecinski, Professor of Marketing at Northwestern-Kellogg, sees AI shifting from productivity improvements to enabling transformative business growth, customer data platforms (CDPs) becoming more cloud-native and AI-powered, and marketers needing to prepare for Gen Alpha. -- Check out our ⁠January 22 webinar on Youth Marketing⁠. -- Nikki Lindgren, founder of agency Pennock, sees community engagement and alignment with brand values becoming crucial for beauty & lifestyle brands, increased use of machine learning-based marketing campaigns, and growth in fractional CMO/marketing director roles to support emerging brands. -- Listen to our full episode with Nikki Lindgren on DTC Marketing -- Brian Corish, founder of Elemental AI, isn't the only person to talk about the rise of AI agents that can autonomously execute marketing tasks and workflows . He also sees the need for marketers to develop more holistic, creative, and cross-functional skills to deal with the changing landscape. Fractional CMO and documentarian Peter Murphy Lewis sees LinkedIn organic content and newsletters as highly effective marketing tactics, the leveraging of LinkedIn automation tools to connect with prospects, and webinars remaining a powerful top-to-bottom of funnel marketing strategy. You'll hear more from Peter in an upcoming episode. Mischa McInerney, CMO of the DMI says soft skills are even more critical as AI becomes more pervasive, while companies need to upskill their workforce on AI adoption, and marketers prove the value and outcome of applying new efficiencies. ------------------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us! You can also drop us a line with topic or guest suggestions at podcast (at) digitalmarketinginstitute (dot) com.

This episode features an interview with Tarun Dadoo, VP of Products & Delivery at Discover Financial Services. Tarun is a seasoned investment, sales, and marketing professional with over a decade of experience in consumer banking, across both emerging and mature markets. Prior to joining Discover in 2011 as the Director of Marketing Strategy, Digital Innovation, and Product Development, he served Citibank for 6 years in various roles.In this episode, Kailey sits down with Tarun to discuss the delicate balance between privacy and personalized consumer experiences, the implementation of composable CDPs, and the complex interplay between good data and consumer trust.-------------------Key Takeaways:Maintaining strict data governance and balancing privacy with personalization ensures tailored consumer experiences without risking privacy violations.A CDP allows marketers to handle consumer data from various sources while optimizing for use cases incrementally, making data integration more manageable and efficient.By understanding and addressing specific consumer behaviors, marketers can create more effective and personalized interactions, leading to improved satisfaction and loyalty.-------------------“I can bring all this data, put it in a box, and Gen AI will generate and spit out things. But, somebody still has to moderate these experiences and the data governance. Otherwise, we will end up scaring away a lot of customers. If you don't have the proper governance in place, I think that is the main thing, first, you need to build that framework before you decide and go outside and start marketing using those data.” – Tarun Dadoo-------------------Episode Timestamps:‍*(02:35) - Tarun's career journey*(10:16) - Trends impacting consumer experience in financial services*(16:44) - Practical AI use cases in financial services *(21:58) - The balance between being personalized and creepy*(29:32) - How Tarun defines good data ‍*(38:44) - Tarun's recommendations for upleveling consumer experience-------------------Links:Connect with Tarun on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

Leo Griffin is the former VP and Global Head of Consumer Technology at Hanesbrands and Kailin Noivo's guest on the new episode of Ecommerce Toolbox: Expert Perspectives. Speed and innovation have the spotlight shone on them in this intriguing episode. Leo and Kailin's conversation centers around agile methodologies, global value stream teams, and the pivotal role of site speed in driving business growth. With the experience he's gained from a diverse career spanning strategy consulting, venture capital, entrepreneurship, and executive leadership at major global brands, Leo is a font of knowledge for anyone looking for expert insights. Tune in to hear all about leading tech in multibrand companies, leveraging personalization through CDPs, and the tricky task of embracing innovation without sacrificing quality.

Join me and Joe as we discuss the many solutions which have emerged from the collaboration of dealers. and the Pol data sciences team to give dealers a competitive edge.

Join me, Jason, and Jeff as we discuss how dealers are using defection data to power better retail workflows, reducind waste, and recovering customers which were lost back into the service lane.

Michael Trapani, VP Marketing at ActionIQ, discusses the changing landscape of Customer Data Platforms (CDPs) and their impact on marketing strategies. ActionIQ offers a composable CDP that enables enterprise brands to enhance customer experiences through personalized and relevant data utilization. Show NotesConnect With:Michael Trapani: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Trapani, VP Marketing at ActionIQ, discusses the changing landscape of Customer Data Platforms (CDPs) and their impact on marketing strategies. ActionIQ offers a composable CDP that enables enterprise brands to enhance customer experiences through personalized and relevant data utilization. Show NotesConnect With:Michael Trapani: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP Marketing Michael Trapani from ActionIQ delves into the evolving role of data and IT teams in martech decision-making processes. Discover the key factors driving martech buyers to involve these teams more prominently in procurement and how collaboration between marketing, data, and IT teams enhances martech solutions. Gain insights into successful strategies aligning data, IT, and marketing teams in adopting CDPs and ensuring data privacy and security requirements are met effectively. Explore the potential benefits of leveraging advanced analytics and AI capabilities within CDP platforms for marketing strategies and customer insights. Show NotesConnect With:Michael Trapani: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP Marketing Michael Trapani from ActionIQ delves into the evolving role of data and IT teams in martech decision-making processes. Discover the key factors driving martech buyers to involve these teams more prominently in procurement and how collaboration between marketing, data, and IT teams enhances martech solutions. Gain insights into successful strategies aligning data, IT, and marketing teams in adopting CDPs and ensuring data privacy and security requirements are met effectively. Explore the potential benefits of leveraging advanced analytics and AI capabilities within CDP platforms for marketing strategies and customer insights. Show NotesConnect With:Michael Trapani: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Colgate-Palmolive's Brigitte King breaks down steering a global giant through digital transformation. She explores the value of connected TV and its data-driven addressability, why she thinks the marketing funnel looks more like a seesaw and how she's thinking about riding the retail media wave. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.[00:00:00] Ilyse: I'm Ilyse Liffreing. [00:00:01] And I'm Damian Fowler. [00:00:06] Damian: And welcome to this edition of The Current Podcast. This week we're delighted to talk with Brigitte King, the Global Chief Digital Officer at Colgate [00:00:11] Ilyse: Brigitte King, the Global Chief Digital Officer of Colgate. [00:00:22] Damian: Of course, these days Colgate Palmolive is a thriving global company with an extensive portfolio of products and billions of customers worldwide. We [00:00:30] Ilyse: of customers worldwide. [00:00:33] Brigitte: global remit in a world awash with data. So Brigitte, [00:00:36] Damian: So Brigitte, let's start. Um, what are the main challenges and opportunities for CPG brands, right now in a world where the shelf is digital and it's extremely competitive? [00:00:46] Brigitte: first, thank you for having me. I'm thrilled to be here. And I did love that, 1800s, date you threw in there. [00:00:52] Um, just for context, you know, we are, a company with a lot of legacy brands and a lot of longevity, and that's actually something great for [00:01:00] the company. but we've got dynamic change ahead of us. And what's fantastic is the company recognizes that. So they've embarked on a digital transformation, a data and analytics transformation, the kinds of things that we need to do to really modernize our brands in a digital first world. [00:01:17] So we do have challenges, like you said. I think that CPG brands have been, somewhat late to the party in terms of really, Getting to the digital and data transformations that we need to do. But by no means are they shy about it. I think everybody has embarked on that change management journey. And the great thing about Colgate is we started it, you know, many years ago and certainly with a lot of speed the last four years. [00:01:42] And the challenges are around modernizing how we reach consumers. the challenges are around making sure we care about the digital shelf as much as the physical shelf. And we sell toothpaste in cartons and tubes and it's on the shelf. But it's been pretty incredible, certainly post, the pandemic, [00:02:00] how quickly we had to master selling online. [00:02:03] And it is a very different skill. It's a very different capability. It requires content. It requires, mastery of the algorithm. It requires working with your retailers in many new and different ways. But I'm really proud to say that, with 15 percent econ penetration of our total sales, we're getting the job done. [00:02:20] Damian: So could you say a little bit more about the opportunity of digital transformation? What does it mean? [00:02:25] Brigitte: Sure. For us, what it means is, is strategically making sure that we can start outperforming in digital commerce. And that means whether it's last mile delivery, or whether it's with our e retailers, or whether it's with our D to C businesses, which we have skin care brands and our skin health division, PCA Skin, L to MD, Philorga, those are all online direct to consumer businesses. [00:02:51] So digital commerce runs the gamut, is my point. And strategically, it means we want to learn to do better. And I'll perform category and [00:03:00] market growth in that arena. The second big pillar of digital transformation is really making a step change in the way we plan, deploy, and use our digital media. So we are a business, as you said, grounded in many years of legacy, that has often been TV first and TV heavy, and that's no longer the case. [00:03:21] Colgate Palmolive globally is weighted over 65 percent in digital media at this point in time. So we have had to do a lot to upskill. Our teams and really make sure that our digital media is working every single dollar as best as we can. I'm very proud for the teams on the ground to say that the R. Y. S. [00:03:41] Have been very positive. And so that means we're really mastering how we do business in digital today. We want [00:03:46] Damian: We want to ask you a little bit about that upskilling later on in the podcast. But I wanted to have a quick question, you know, I'm talking about legacy brands. And I know that, just for instance, one of the toothpaste brands, Colgate's toothpaste [00:03:58] Brigitte: Yes. [00:03:59] Damian: it's about the most [00:04:00] famous toothpaste brand. [00:04:02] You get, how does better marketing or digital marketing even drive brand loyalty for say, those toothpaste customers? Aren't they already loyal? [00:04:11] Brigitte: Not all of them, right? So we have, of course, loyal Colgate users. We also have people who switch. and we have people to grow your brand that have to actually come in to the brand and to the category. [00:04:22] So if you think about, let's get pragmatic. You think about One of the, um, what we call need states of toothpaste is what do a lot of people want? Whiter teeth, right? So, they're looking for whitening products, whiter toothpaste that whiten. And what you see in search terms, is a lot around where the discovery journey begins. [00:04:43] And so you also can understand how they're searching. Well then, the job of a marketer today is not to only understand those trends and those keywords, but to develop the content. that is relevant to those search, behaviors that are going on. And then guess what? You have to then deploy the content [00:05:00] on all the right channels and in the right touch points to be present when the consumer is searching for information and researching about whitening, but then more importantly, how do you get into their consideration set, right? [00:05:12] Into the mental availability of, I'm interested, oh Colgate has something, let me go a little deeper here. And then the moment of truth online, right? Which is the moment of conversion. And I don't mind if they convert, and none of us do, right? On a physical shelf or a digital shelf. The point is to get their attention and to get into the consideration set. [00:05:33] to prove that you have great ratings and reviews, great product benefits that they're seeing on the PDP product detail pages, and you will move them to the point of conversion, be it physical or virtual. [00:05:44] Damian: I like that. [00:05:46] Brigitte: Yeah. Now, as [00:05:47] Ilyse: know, retail media is absolutely exploding and along with that retail data. How is retail data and the opportunity of RMNs helping you with more precise targeting of potential customers? So this [00:05:59] Brigitte: [00:06:00] So this is, you know, the, what I call the topic du jour, right? Retail media, networks and what's happening with the explosion of retail media. I'm very, pleased to say we're actually ahead of this curve. we are investing in retail media. [00:06:11] We are experimenting, with retail partners and it's an incredibly dynamic area. But you know, what's fascinating about it is it gives you closed loops. Sales, right? You can really go from attention to consideration to discovery, and you can basically close the loop and see, did what you do actually impact the bottom line or that final moment of truth? [00:06:34] So that's exciting. But I do want to say that even with the explosion of retail media, we are brand building for the long term, which means we have to think about how retail media works and plays in the larger holistic media planning process. So you really need to think about how you're growing your brand long term and not just on one person's retail media network. [00:06:56] Damian: That's interesting. [00:06:57] Ilyse: To what extent would you say it's like a [00:07:00] game changer for CPTs? I think it [00:07:02] Brigitte: I think it is. I think that it's got all this buzz for a reason, right? And I think it's because we can start to see closed loop sales attribution in ways that are much more difficult to track elsewhere. and you can really partner with retailers who are getting more and more sophisticated about their data sets and how they partner with brands and manufacturers to build businesses. [00:07:25] So in many ways, it can absolutely be a win win situation. but you also have to think about your brand long term and make sure you're not only looking to invest in one place or with one retailer. So we're learning a lot. We've got great partnerships with our retailers. They're leaning in. We're leaning in. [00:07:42] So it's an exciting time. [00:07:44] Ilyse: Is it helping to drive more, say, direct to consumer campaigns? And does Colgate Palmolive have any of those coming up or any successful ones under their belts as it is? [00:07:56] Brigitte: I think we've definitely, we're still in that experimenting stage. We're definitely [00:08:00] learning. but yeah, we have a strategic eye towards how we're going to do this and how we're going to make sure that we get to really drive traffic to our brands. and make sure that also our data gets smarter and more enriched as we go. [00:08:12] The whole point is to basically. Do for the consumer, meet their needs and meet them where they are and do what they need. And as you partner with your retailers, if you're both with that mindset, you generally make smarter decisions with your data. You mentioned, [00:08:25] Damian: you mentioned, you know, meeting the consumer where they are and also about the different nuances of brand building across all the different touch points.  [00:08:34] I know that e commerce is growing. There's a lot of talk about the importance of, commerce advertising, e commerce strategy, and how that engages the consumer. But that also impacts how creative rolls out in the end stage. is that something that's part of your consideration under your remit as a, as somebody who's transforming digital marketing for Colgate. [00:09:14] Brigitte: And the most fascinating thing about content today is it's truly being what I call atomized. You just need more of it faster all the time. You need to create it with velocity. and I always talk about the three V's volume, velocity and variety of content. You need that. So our team equally is trying to make sure we have the technology underpinnings and the infrastructure, to get content deployed at scale. [00:09:39] So that means using dams, digital asset management systems really well across our global organization. And that means, 200 countries and territories. It's no small project. And then really working on making sure it's content that is good. So first it's having it and deploying it correctly. [00:09:59] Then it's [00:10:00] making sure it's good content and good creative. So partners of ours that are really helping us score creative with AI and ML. So we really do know that it's tagged correctly, but that it's actually scored to win, and it's AB tested. [00:10:14] So all of those things are creating a sophistication now in our creative and content wheelhouse that allow us to get where we want to go. What you said, which sounds so easy. Content in the right place at the right time. Yeah, [00:10:25] Damian: how are you adapting your approaches across all these channels that you're talking about across, including the physical store? [00:10:33] Brigitte: So I think it's less about adapting. I think what we're doing is we're retrenching. We are making sure that we understand what is driving these categories. for consumers to begin with. So that means really good consumer decision journeys, studying those, making sure we have a very thorough grasp of the insights and the people centricity around those insights about why people are coming in, why people [00:11:00] are leaving, what they're looking for when they're there. [00:11:02] So if you think about it, you're retrenching into what I call good old fashioned consumer insights. And you're, but you're doing it in a new, way. You're doing quant data, qual data, you're doing digital data, you're doing social sentiment, you're getting an understanding of what's really happening. [00:11:17] And then you're looking to understand what your brand objectives are, or you're responsible for basically strategizing around those to meet the needs of the business. And then you plan your multi touchpoint channel strategy. So there's a lot of work. Diagnostic work that goes on before you ever get into which channel do you want to be on? [00:11:39] what are you trying to get done? it has to be thoughtful because as you know, there's never enough money to go around. and we need to make sure that every dollar we spend to build our brands now to meet both short term goals and long term goals is put in the right place with thoroughness and analytical skills and capabilities and insights. [00:12:00] Ilyse: Now, of ecommerce and retail data, we hear a lot of talk about the collapse of the marketing funnel, that merging, you know, of brand awareness and performance. [00:12:13] Do you have any good metaphors or perhaps models for the way marketing works or should work today? What was the good one that we've heard before, Damian? [00:12:23] Damian: infinity [00:12:24] Brigitte: Yes, the loop. I was going to talk about the loop and not the [00:12:28] Damian: Oh, I don't want to, you know, pre think. You say what comes to mind, what works for [00:12:33] Ilyse: I mean, we've heard, yeah, infinity loop or like black hole even. [00:12:39] Brigitte: So look, I, was trained as a classic brand marketer, and I've worked on digital, for most of the second half of my career, shall I say? So I'm very conscious of, there is a lot to say about the funnel and that it is true, right? The funnel exists for a reason. and it was. [00:12:57] Classified that way because [00:13:00] you have to start from a place of awareness to get to consideration of your brand, to get to purchase, and then to ideally get to loyalty, right? We call that ACPL at Colgate. But I think what's really unique now is you can't just care about awareness. You have to care about getting attention. [00:13:16] And you can't just care about being considered. You have to be in the consideration set. with a lot of different things that affect it now than before. Before it was manufacture a message out. Now, people are reading ratings and reviews. So, as I said earlier on whitening, if they don't read positive ratings and reviews on whitening, I'm going to fall out of the consideration set. [00:13:39] And purchase, used to be fundamentally, the zero moment of truth was at the physical shelf in the store. That's no longer just the case. So the moment of truth can happen anywhere, and on any platform. And, right, it's not just e comm. It's also checking out on, TikTok, and being able to [00:14:00] purchase on social channels. [00:14:02] And that has also changed the mix because a brand now has to exponentially be better and present in all of those places.  [00:14:09] but you raised a really good question around how do you think about brand and performance. And I think that they're very different and we, I've seen a lot of studies and I've read a lot about People talking about let's go back to just the basics of brand marketing. [00:14:24] and then there's a lot of people who are just diehards on performance marketing is where it's at, right? It's data driven, it's got KPIs, you can see things working in real time. I think you need a blend of both. I think that what you really have to be doing today, whether you're driving a digital transformation, marketing or a business transformation in general, you need to be balancing all the time. [00:14:46] And for me, it is striking the balance, I think about a seesaw. Really between brand on one side, performance, brand marketing on one side, performance marketing on the other, and instead of one tipping too far, [00:15:00] balancing the two. I think that's how you get to both short and long term brand building. [00:15:04] Damian: perfect. I love that. That's a new one. [00:15:06] Ilyse: Yeah, that's a good one. That's [00:15:06] Brigitte: right, it's not a loop, it's a seesaw. [00:15:10] Ilyse: now, speaking of like the marketing mix, to what extent are digital channels like connected TV and, of course, ad tiers on streaming platforms important to that marketing mix? I know even with like retail now and retail media, it's, as far as, identity and everything, retail and CTV are kind of merging together as well. [00:15:36] as channels that are almost uniquely suited for each other, in a sense, but curious what you have to say about that. Look, [00:15:44] Brigitte: I think media has changed so much and everyone is trying to keep up and make sure that we understand what I call where the eyeballs are going. And I think that CTV specifically is, as you know, um, Growing exponentially. A lot of investment going in that [00:16:00] area. And we are as well experimenting there, and we have a lot of brands who have invested in connected TV because it's more data driven. [00:16:09] It's addressable, it's targeted, and we can see how it performs. And generally, again, we measure our ROIs against all of our touch points and we have found it is very performant. So we will continue to invest there. It's bringing new people into our brands, Hills specifically, pet food for Colgate. We do a lot of CTV and it's, performing really well for them. [00:16:33] So we're really learning how to do what I would call data driven decision making, data driven targeting. and get the measurement that proves that cycles really working for us, and it's been terrific. I mean, Colgate as one of the classic CPGs. That's hundreds of years old. actually recently posted, 9. [00:16:52] 8 percent organic sales growth. So we really are driving the base business with a lot of these new strategies. [00:16:58] Damian: And from your point of view, [00:17:00] I'm assuming that measurement portion is better. Is just the accuracy of the measurement is getting better. The data signals are getting better. Yes, absolutely. But it's also giving [00:17:11] Brigitte: everyone a whole lot more data to have to handle, hygienate, stitch together and master. And that's the complexity in a lot of this as well. And these transformations always have what I call a lot of data exhaust, a lot of data spinoff, and you have to be equipped in your organization to start mastering and managing that kind of data. [00:17:33] Ilyse: What kind of data? Like, where does it go? it sounds like trash you just like have to take out.  [00:17:42] Brigitte: So, we are, definitely looking to make sure that we put our data in a data cloud. we are looking at consumer data platforms, CDPs, because we do understand that's a place where we can stitch data together to give us a better view of the consumer. [00:17:56] We're strategizing around, unknown and [00:18:00] known data sets. first party, second party, third party data. So all of those things are coming together, strategically for us to be able to drive data driven marketing. [00:18:14] Damian: upskilling your employees. And this comes at a time when there's a ton of emphasis on AI, you know, as a friend or a foe. So, why is that important to you to place that emphasis on the people who work, in the company? Why is digital upskilling such an important, job, I guess, for you? [00:18:33] Brigitte: So it's the beginning of the whole conversation. there is a need to make sure that all of our employees around the world have access to continuous improvement and upskilling and learning. And so as we drove a digital transformation, we needed to bring everybody along with the journey. But nobody can come along if they don't understand some of the basics and the principles, not just the why of what we're doing, but the what it means. [00:18:58] So Colgate Palmolive [00:19:00] invested a lot of time and money into upscaling its own employees. And then we did, fun stuff. We badged people who took X amount of courses. we allowed them to post that on LinkedIn, because they should be proud of upscaling themselves. And it's really good for their careers and their own self development. [00:19:17] But it's also a dynamic for creating change, right? Because as you learn more, you can actually make different decisions Transcribed Act differently. Ask the right questions. Push your teams to make sure we are competing and marketing in a digital age effectively for our brands. So upskilling was everything for us. [00:19:35] and it's really also about Colgate's belief that we should invest back in our employees. this is about raising all boats. So as I also drove a digital transformation, I recruited a lot of talent into Colgate Palmolive, but equally important to all of us was upskilling the teams that we had. [00:19:52] It's reassuring to hear at a time [00:19:54] Damian: a time when, you know, there's all this chat about AI, but it's nice to hear. [00:19:57] Damian: And [00:20:00] that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned. [00:20:04] Ilyse: The Current Podcast's theme is by Love Caliber. The current team includes Cat Fessy and Sydney Cairns. [00:20:11] Damian:  And remember, I'm Damian. [00:20:13] Ilyse: I'm Ilyse. [00:20:14] Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review. Also, tune in to our other podcast, The Current Report.

In this episode of Content Briefly, we've interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more.************************Timestamps:00:00 Intro01:36 Who is Ray Mina and What is Freshpaint?02:39 The challenges of CDPs in healthcare.03:53 The tightrope of healthcare marketing without breaking rules.05:15 Fast-tracking the sales cycle in a compliance-driven market.06:48 Building trust through content in regulated marketing environments.08:39  Creating legally sound content for specialized markets.10:24 The impact of strategic content choices at Freshpaint.15:27 Integrating content, partnerships, and events for healthcare marketing.18:07 Strategic storytelling and measurement in content marketing.22:08 Proving marketing value before brand building.23:30 Content leadership in times of change.25:44 Learn more about Ray and Freshpaint and get in touch. ************************Useful Links:https://www.linkedin.com/in/raymina/https://www.freshpaint.io/https://info.freshpaint.io/freshpaint-5-newsletterhttps://www.superpath.co/blog/episode-26-freshpaint-a-content-strategy-crash-course-with-mark-rogers************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

How can organizations strike the right balance between personalization and privacy in their customer-centric strategies? In this episode of the Tech Talks Daily Podcast, I sit down with Brad Herndon from PwC to delve into this complex issue. Brad, with his extensive experience in AI and transformation practices, provides a deeper understanding of the critical role data quality and integration play in effective AI and analytics. During our conversation, Brad highlights the importance of ensuring data quality and consistency across various customer touchpoints—a longstanding challenge for many organizations. He discusses how integrating disparate data sources is not only difficult but crucial for gaining a comprehensive understanding of customer behavior. Solutions like customer data platforms (CDPs) are pivotal in unifying customer data, providing a clearer context for customer interactions. We also explore the delicate balance between personalization and privacy. Brad explains that while customers desire relevant experiences, they also value their privacy and trust. This has led to a shift from individualized personalization towards audience-based strategies, which mitigate the risk of crossing privacy boundaries. By leveraging consented data and focusing on audience segments, organizations can tailor their marketing efforts without feeling intrusive. Brad sheds light on the practical adoption of AI, emphasizing that while AI has the potential to automate tasks and improve efficiency, its implementation will be gradual. He advises starting with small, manageable AI projects to enhance operations before expecting a widespread transformation. In our discussion, Brad elaborates on the transition from people-based to audience-based marketing strategies. He notes that most organizations are closer to adopting audience-based personalization and that automating dynamic audience segmentation based on changing behaviors is key. Privacy-enhancing technologies like data clean rooms also play a vital role in this transition. We wrap up by discussing the future of AI in marketing and operations, with Brad sharing his thoughts on how AI will progressively transform business practices. He also addresses common myths and highlights exciting developments in the field. Join us in this episode as we navigate the intricacies of data management, personalization, and AI with insights from Brad Herndon of PwC. How do you see your organization balancing personalization with privacy? Share your thoughts and let's continue the conversation.