Marketing REVelations is a brief marketing chat hosted by RevLocal, designed to help small businesses maximize their online presence with quick tips and tricks.
Local search is a vital marketing strategy for any business, and it's essential to stay up-to-date with the latest changes to ensure that your business is visible to potential customers. In this episode of Marketing Revelations, Dan and Chelsea cover what local search is and discuss how to optimize your listing using important ranking factors like E-E-A-T, NAPU citations, claimed listings, reviews (both positive and negative), having a localized website, photos, Q&A sections, and more. Additionally, they highlight changes in the local search landscape, such as the launch of Apple Business Connect and the decreasing importance of Google Posts.Be sure to check out our blog for all the latest marketing content:https://revlocal.com/blog
Whether you're looking to generate blog posts, social media updates, or even entire website content, ChatGPT can help you to achieve your goals. On this month's episode of Marketing Revelations, Dan and Chelsea explore the exciting world of AI generated content and how it can benefit small businesses.Be sure to check out our blog for all the latest marketing content:https://revlocal.com/blog
We've got mail! On this month's episode of Marketing Revelations, Dan and Chelsea answer your digital marketing questions with topics including service industry content tips, information overload, and how your business can keep up. You don't want to miss our game segment where we play Marketing Higher or Lower!Be sure to check out our blog for all the latest marketing content:https://revlocal.com/blog
2023 will bring digital marketers new opportunities and new challenges unlike years past. On this month's episode of Marketing Revelations, Dan and Chelsea discuss 6 digital marketing trends that you can utilize to set up your business for success in the new year. The good news is, every strategy is easily accessible for your business to implement!Be sure to check out our blog for all the latest marketing content.
It can be tough to keep up with social media's seemingly endless changes — especially when they all happen at once! Don't worry: we've got you covered on this month's episode of Marketing Revelations.This month, Dan and Chelsea dive into the biggest changes coming to all the most popular social media platforms, from Twitter and Facebook to TikTok and Instagram. Learn what these changes mean for your business and how you can take advantage of these new features. As always, for all the latest marketing content, be sure to check out our blog.
Storytelling is an essential part of society. Often referred to as a universal language, the art of storytelling has been around for centuries. Learning how to use this art in marketing can help you connect with your customers and influence decision marketing. In this month's episode, join Dan and guest host Jason as they walk you through how to take advantage of this powerful messaging technic. Using Joseph Campbell's "Hero's Journey" as a base, Dan and Jason explain how engaging at each point of your customer's journey will bring new customers to your business.And you can visit our website for more information:https://revlocal.com/blog
Ever wonder why google gives you the results it does when you search? Maybe you're thinking, why isn't my site showing up on the first page? Well, it all comes down to Search Engine Optimization, also known as SEO. SEO is the strategy of boosting a website's performance to rank higher in search results. There are many factors to SEO, over 200 actually, some you can't control, but others you can. In this month's episode, Dan and Chelsea pick some of the most important ranking factors you can control on your site to help show up on the first page of a search result. From keywords to load times, they cover everything you need to know.If this all seems overwhelming, don't worry. You can visit our website for more information:https://revlocal.com/blogOr, if you want help optimizing your site, you can learn about our SEO product at:https://revlocal.com/what-we-do/organic-seo
If you've ever wanted to know how to create marketing videos for your business or product, you're in the right place. Video marketing might seem intimidating, but we're breaking down exactly why it's an important strategy to increase your brand's awareness and engagement online. With a little bit of time and effort, it's worth it to take the leap and start investing in video content for your business.
Once Elon Musk closes the 44 billion dollar deal with Twitter, what new opportunities will be available for small businesses? In this Marketing Revelations episode, we explore Musk's top changes he wants to make on Twitter and what streaming and social media platforms are doing to combat subscription fatigue.
Capitalizing on your business's competitive advantage could be the way to serious growth. In this episode of Marketing Revelations, Dan and Chelsea talk about what a competitive advantage is, why it matters and how to leverage it in your marketing. From analyzing competitors to looking inward at your own business, they cover it all in this month's episode.You won't want to miss this What's the Point segment: will Starbucks' low-waste move work out?Subscribe here and on your favorite listening platforms!
In today's episode, Dan and Chelsea break down social commerce and provide easy ways for small business owners to take advantage of this growing marketing tactic!Social commerce strategies are all about leveraging online sources that your customers already trust to advertise your brand or product. From influencers to social media ads, every industry can benefit from social commerce!Since social commerce has the power to drive revenue, shorten the customer journey and give your brand trustworthy exposure, we think it's a great time to give it a try. Check out this episode of Marketing Revelations to learn more!
Did you know that generating new leads for your business is 5x more expensive than nurturing your existing clients into lifelong customers? Meanwhile, increasing the retention of your existing clients gives you the potential to grow profits by up to 95%. In this episode of Marketing Revelations, Chelsea and Dan talk about how to increase sales from your current client base and how to leverage all the valuable information you have on them. They also discuss an eye-catching Superbowl commercial and where they think it made and missed the mark. For more podcast episodes and helpful blogs, visit our resource page!
If you've ever gotten something free on your birthday from a company, you're likely part of a loyalty program with them! Loyalty programs are a customer retention strategy often involving incentives, discounts or freebies for participants. In this month's podcast, we go over the different types of loyalty programs, their benefits, and backend considerations when launching a loyalty program.You'll learn about companies that do loyalty programs well, gamification and ways to keep your customers' personal information safe and secure. If customer retention has been a struggle for your business, or you have the bandwidth to try something new, loyalty programs are a great place to start. So, make sure to listen now! If you are interested in learning more about a particular topic or have questions related to this episode, make sure to email us at podcasts@revlocal.com.If you loved this episode of Marketing Revelations, there's more where that came from. Check out these previous episodes! ● It's Not Too Late! Retail Marketing for the Holiday Season and Beyond● How to Improve Your Marketing Campaign with These Simple Tips● How to Leverage the Buying Power of Generation Z
Though we are only in October, marketing for the holiday season is in full swing. Don't panic. There's still time to get in on the action. Join Dan and Chelsea as they chat with RevLocal's E-commerce and Retail team lead and go over all of the current marketing trends. These three cover it all from hybrid shopping, push vs. pull marketing, product reviews, and overall yearly strategies. Whether you think the holiday season is your busy time or not, take advantage of these helpful tips and reach customers when they're in the buying mood. Make sure to check out our blog for more helpful holiday marketing tips! 3 Ways to Get Your Business Holiday Ready Right Now: https://www.revlocal.com/resources/library/blog/3-ways-to-get-your-business-holiday-ready-right-now This Is Why You Need to Care about Customer Service This Holiday Season: https://www.revlocal.com/resources/library/blog/this-is-why-you-need-to-care-about-customer-service-this-holiday-season And send us your emails to podcasts@revlocal.com
Though we are only in October, marketing for the holiday season is in full swing. Don't panic. There's still time to get in on the action.Join Dan and Chelsea as they chat with RevLocal's E-commerce and Retail team lead and go over all of the current marketing trends. These three cover it all from hybrid shopping, push vs. pull marketing, product reviews, and overall yearly strategies.Whether you think the holiday season is your busy time or not, take advantage of these helpful tips and reach customers when they're in the buying mood.Make sure to check out our blog for more helpful holiday marketing tips!3 Ways to Get Your Business Holiday Ready Right Now: https://www.revlocal.com/resources/library/blog/3-ways-to-get-your-business-holiday-ready-right-nowThis Is Why You Need to Care about Customer Service This Holiday Season: https://www.revlocal.com/resources/library/blog/this-is-why-you-need-to-care-about-customer-service-this-holiday-seasonAnd send us your emails to podcasts@revlocal.com
Who is Generation Z and how do they shop? In this month's podcast, Chelsea and Dan tackle these burning questions and more in this episode of Marketing Revelations. Did you know that, despite their age, Generation Z has immense buying power? By looking at who makes up Generation Z and how they interact with marketing, you are poised to make the best decision on how and where you should focus your marketing efforts. After all, they will impact the future of marketing in more ways than we know! Join Chelsea and Dan as they discuss this topic and don't forget to check out our blog for more resources. How to Reach Generation Z With These 5 Marketing Strategies: https://www.revlocal.com/resources/library/blog/how-to-reach-generation-z-with-these-5-marketing-strategies How to Reach Millennials, Gen X, and Gen Z on Facebook: https://www.revlocal.com/resources/library/blog/how-to-reach-millennials-gen-x-and-gen-z-on-facebook We want to hear your thoughts! Make sure to email us at podcasts@revlocal.com and let us know your thoughts on this episode or suggestions for future topics!
Who is Generation Z and how do they shop? In this month's podcast, Chelsea and Dan tackle these burning questions and more in this episode of Marketing Revelations.Did you know that, despite their age, Generation Z has immense buying power? By looking at who makes up Generation Z and how they interact with marketing, you are poised to make the best decision on how and where you should focus your marketing efforts.After all, they will impact the future of marketing in more ways than we know!Join Chelsea and Dan as they discuss this topic and don't forget to check out our blog for more resources.How to Reach Generation Z With These 5 Marketing Strategies:https://www.revlocal.com/resources/library/blog/how-to-reach-generation-z-with-these-5-marketing-strategiesHow to Reach Millennials, Gen X, and Gen Z on Facebook: https://www.revlocal.com/resources/library/blog/how-to-reach-millennials-gen-x-and-gen-z-on-facebookWe want to hear your thoughts! Make sure to email us at podcasts@revlocal.com and let us know your thoughts on this episode or suggestions for future topics!
You've got burning questions, and we have the expert answers! This month, we are pulling some of the most common questions we receive from podcast listeners through our email to clarify numerous digital marketing tactics, struggles and more. From showing at the top of Google search results to managing poor reviews, we are here to help! Make sure to listen in to see if your question is featured this month. And if not, we may cover a topic you are curious to learn more about, so tune in now! Now, we're always answering your questions, whether or not they're featured in a podcast episode like this one. Reach out to us at podcasts@revlocal.com with any of your digital marketing questions, podcast topic ideas and more! We look forward to seeing you next month and in the meantime, visit our past podcasts for additional digital marketing news. https://www.revlocal.com/resources/library/media/how-user-tracking-is-changing-with-the-end-of-third-party-cookies https://www.revlocal.com/resources/library/media/what-ways-do-ux-and-ui-design-support-your-business-branding https://www.revlocal.com/resources/library/media/five-marketing-myths-you-need-to-forget-about-in-2021
You've got burning questions, and we have the expert answers!This month, we are pulling some of the most common questions we receive from podcast listeners through our email to clarify numerous digital marketing tactics, struggles and more.From showing at the top of Google search results to managing poor reviews, we are here to help!Make sure to listen in to see if your question is featured this month. And if not, we may cover a topic you are curious to learn more about, so tune in now!Now, we're always answering your questions, whether or not they're featured in a podcast episode like this one. Reach out to us at podcasts@revlocal.com with any of your digital marketing questions, podcast topic ideas and more!We look forward to seeing you next month and in the meantime, visit our past podcasts for additional digital marketing news.https://www.revlocal.com/resources/library/media/how-user-tracking-is-changing-with-the-end-of-third-party-cookieshttps://www.revlocal.com/resources/library/media/what-ways-do-ux-and-ui-design-support-your-business-brandinghttps://www.revlocal.com/resources/library/media/five-marketing-myths-you-need-to-forget-about-in-2021
No matter the reputation or relevance, there are always misconceptions or myths surrounding different industries, marketing included! And in this month’s podcast, we’re back to dispel any of the digital marketing and local SEO myths that may be holding you back from pursuing digital marketing for your business or simply bringing on a new service. We cover some common myths around local search marketing like, “I don’t need a mobile optimization strategy” or “Video doesn’t have any SEO benefits.” While these are valid myths to consider, Dan and Chelsea have the insights you need to understand why these digital marketing and local search-related myths are not worth your time and worry. So, make sure to get listening now! If you are interested in learning more about a particular topic or have questions related to this episode, make sure to email us at podcasts@revlocal.com. Don't forget to check out the full list of myths here: https://hubspot.com/seo-myths
No matter the reputation or relevance, there are always misconceptions or myths surrounding different industries, marketing included! And in this month's podcast, we're back to dispel any of the digital marketing and local SEO myths that may be holding you back from pursuing digital marketing for your business or simply bringing on a new service. We cover some common myths around local search marketing like, “I don't need a mobile optimization strategy” or “Video doesn't have any SEO benefits.” While these are valid myths to consider, Dan and Chelsea have the insights you need to understand why these digital marketing and local search-related myths are not worth your time and worry. So, make sure to get listening now! If you are interested in learning more about a particular topic or have questions related to this episode, make sure to email us at podcasts@revlocal.com. Don't forget to check out the full list of myths here: https://hubspot.com/seo-myths
When it comes to improving a customer’s online experience with your brand, two terms should come to mind, UX and UI. While these terms are interconnected, they can commonly be misinterpreted as being the same. In this episode of Marketing Revelations, we’re joined by RevLocal’s Senior Creative Services Manager, Kenzie Lemaster, to discuss the roles that UX, or user experience, and UI, or user interface, play when it comes to establishing a brand aesthetic, clarity, reputation and more. If you are interested in learning about what your users may be experiencing through your website, advertisements and more, then this podcast will lend valuable information to help you move your brand forward. If user experience, design and brand awareness are topics that your business is focused on improving, then make sure to also check out these resources: Here Are the Top Design Mistakes Your Business Is Making 5 Tips for Optimizing Your Landing Pages for Conversions New Year, New Business: Here’s When You Should Rebrand We want to hear your thoughts! Make sure to email us at podcasts@revlocal.com and let us know your thoughts on this episode or suggestions for future topics!
When it comes to improving a customer's online experience with your brand, two terms should come to mind, UX and UI. While these terms are interconnected, they can commonly be misinterpreted as being the same. In this episode of Marketing Revelations, we're joined by RevLocal's Senior Creative Services Manager, Kenzie Lemaster, to discuss the roles that UX, or user experience, and UI, or user interface, play when it comes to establishing a brand aesthetic, clarity, reputation and more. If you are interested in learning about what your users may be experiencing through your website, advertisements and more, then this podcast will lend valuable information to help you move your brand forward. If user experience, design and brand awareness are topics that your business is focused on improving, then make sure to also check out these resources: Here Are the Top Design Mistakes Your Business Is Making 5 Tips for Optimizing Your Landing Pages for Conversions New Year, New Business: Here's When You Should Rebrand We want to hear your thoughts! Make sure to email us at podcasts@revlocal.com and let us know your thoughts on this episode or suggestions for future topics!
Have you heard the news? It's all about the end of cookies and while they may not be the warm and sweet kind, they are impactful when it comes to tracking and ultimately, targeting potential customers. Specifically speaking, Google has announced the removal of third-party cookies to the search engine by the end of 2021. This extends outside of just third-party cookies as well, as Google more recently revealed the end of individual user tracking on their platform. It is not the end of advertising on Google and other platforms, though, so make sure to listen in to the podcast for more information on the update and the future of advertising in this new landscape. User privacy has been a hot-button topic in recent years, so this is a big step toward meeting the concerns of internet users and will call for new approaches to advertising. For more information about Internet privacy and protection, make sure to visit these blogs: • https://revlocal.com/resources/library/blog/how-to-protect-your-businesss-digital-presence • https://revlocal.com/resources/library/blog/what-is-the-california-consumer-privacy-act • https://revlocal.com/resources/library/blog/how-hipaa-can-affect-your-digital-marketing We hope you enjoyed this month's podcast and learned everything you were searching for when it comes to this cookie update. If you are interested in hearing more about a certain topic or have thoughts on what was discussed this month, make sure to email us at podcasts@revlocal.com.
Have you heard the news? It’s all about the end of cookies and while they may not be the warm and sweet kind, they are impactful when it comes to tracking and ultimately, targeting potential customers. Specifically speaking, Google has announced the removal of third-party cookies to the search engine by the end of 2021. This extends outside of just third-party cookies as well, as Google more recently revealed the end of individual user tracking on their platform. It is not the end of advertising on Google and other platforms, though, so make sure to listen in to the podcast for more information on the update and the future of advertising in this new landscape. User privacy has been a hot-button topic in recent years, so this is a big step toward meeting the concerns of internet users and will call for new approaches to advertising. For more information about Internet privacy and protection, make sure to visit these blogs: • https://revlocal.com/resources/library/blog/how-to-protect-your-businesss-digital-presence • https://revlocal.com/resources/library/blog/what-is-the-california-consumer-privacy-act • https://revlocal.com/resources/library/blog/how-hipaa-can-affect-your-digital-marketing We hope you enjoyed this month’s podcast and learned everything you were searching for when it comes to this cookie update. If you are interested in hearing more about a certain topic or have thoughts on what was discussed this month, make sure to email us at podcasts@revlocal.com.
There are a lot of complexities involved in running a marketing campaign, but it doesn't mean your campaign has to overwhelm you and your business! It's easy to get lost in marketing funnel benchmarks and over-hyped statistics when you are running a marketing campaign so this podcast can help you cut through the confusion to achieve your campaign goals! In this episode, we're joined by Marketing Campaign Manager, Chelsea Matteson, to discuss the ins and outs of running a successful campaign for your business, so make sure to tune in for all the details. Both the marketing funnel and the customer journey play big parts in developing your campaign strategy, and we have additional video resources you can use to brush up on those two topics here: ► Marketing 101: What is the Marketing Funnel - https://revlocal.com/resources/library/media/marketing-101-what-is-the-marketing-funnel ► What You Should Know About the Customer Journey - https://revlocal.com/resources/library/media/podcast-what-you-should-know-about-the-customer-journey Thanks for tuning in this month! Remember if you have any questions or suggestions for future episodes, feel free to email us at podcasts@revlocal.com.
There are a lot of complexities involved in running a marketing campaign, but it doesn’t mean your campaign has to overwhelm you and your business! It’s easy to get lost in marketing funnel benchmarks and over-hyped statistics when you are running a marketing campaign so this podcast can help you cut through the confusion to achieve your campaign goals! In this episode, we’re joined by Marketing Campaign Manager, Chelsea Matteson, to discuss the ins and outs of running a successful campaign for your business, so make sure to tune in for all the details. Both the marketing funnel and the customer journey play big parts in developing your campaign strategy, and we have additional video resources you can use to brush up on those two topics here: ► Marketing 101: What is the Marketing Funnel - https://revlocal.com/resources/library/media/marketing-101-what-is-the-marketing-funnel ► What You Should Know About the Customer Journey - https://revlocal.com/resources/library/media/podcast-what-you-should-know-about-the-customer-journey Thanks for tuning in this month! Remember if you have any questions or suggestions for future episodes, feel free to email us at podcasts@revlocal.com.
2020 was a blur of changes in both the real and online world. That’s why we’re here to help recap exactly what you may have missed or forgotten when it comes to digital marketing updates and changes. In this episode of Marketing Revelations, our host, Dan discusses some of the major updates, especially pertaining to Google and GMB listings, with Local Search & Renown Manager, Zac Herr. Make sure to get watching! Are you still searching for some helpful 2020 recaps or 2021 predictions? We have you covered when you check out these blogs! • https://revlocal.com/resources/library/blog/have-you-implemented-these-2020-google-features • https://revlocal.com/resources/library/blog/these-are-the-most-important-buzzwords-of-2021 • https://revlocal.com/resources/library/blog/here-are-the-top-trends-to-watch-in-2021 Have any input for future podcast topics or additional questions about this episode for our team? Make sure to email podcasts@revlocal.com to get in touch.
2020 was a blur of changes in both the real and online world. That's why we're here to help recap exactly what you may have missed or forgotten when it comes to digital marketing updates and changes. In this episode of Marketing Revelations, our host, Dan discusses some of the major updates, especially pertaining to Google and GMB listings, with Local Search & Renown Manager, Zac Herr. Make sure to get watching! Are you still searching for some helpful 2020 recaps or 2021 predictions? We have you covered when you check out these blogs! • https://revlocal.com/resources/library/blog/have-you-implemented-these-2020-google-features • https://revlocal.com/resources/library/blog/these-are-the-most-important-buzzwords-of-2021 • https://revlocal.com/resources/library/blog/here-are-the-top-trends-to-watch-in-2021 Have any input for future podcast topics or additional questions about this episode for our team? Make sure to email podcasts@revlocal.com to get in touch.
As you begin to plan for the new year, have you considered which digital marketing strategies will actually draw interest to your business? In this episode of Marketing Revelations, RevLocal’s Senior Director of Corporate Marketing, Melissa Evans, is joining Dan to chat about what your business needs to know as we head into the new year. Which trends are on the rise? Which changes in marketing are leading to new customer needs? We have the answers as Dan and Melissa cover the following 2021 trends: • Building a strong local presence • Decision-making data • Content is still king • Remain flexible and look ahead! So, are you staying on top of the tips and trends that we discussed? Make sure to let us know your thoughts or if you would like to hear any more 2021 related podcasts by emailing us at podcasts@revlocal.com. If you want to stay up to date on the latest digital marketing news, make sure to subscribe. Thanks for watching!
As you begin to plan for the new year, have you considered which digital marketing strategies will actually draw interest to your business? In this episode of Marketing Revelations, RevLocal's Senior Director of Corporate Marketing, Melissa Evans, is joining Dan to chat about what your business needs to know as we head into the new year. Which trends are on the rise? Which changes in marketing are leading to new customer needs? We have the answers as Dan and Melissa cover the following 2021 trends: • Building a strong local presence • Decision-making data • Content is still king • Remain flexible and look ahead! So, are you staying on top of the tips and trends that we discussed? Make sure to let us know your thoughts or if you would like to hear any more 2021 related podcasts by emailing us at podcasts@revlocal.com. If you want to stay up to date on the latest digital marketing news, make sure to subscribe. Thanks for watching!
Because you loved our last multi-location podcast so much, we’re continuing our conversation this month! When it comes to multi-location businesses and franchises, local marketing truly does matter. In this episode of Marketing Revelations, Dan is joined by Emily George, RevLocal’s Senior Manager of Brand Partnerships, to learn about the puzzle piece that brands tend to overlook when it comes to marketing their location online. Some key takeaways from this episode include: •There’s a lot you can do to be localized and put the emphasis on the consumer without damaging the investment of the brand. • Nine times out of ten, a franchisee is someone from your community. • Scalable doesn’t mean sacrifice – you don’t have to choose between hyperlocal and something that protects the brand. We hope you enjoyed this month’s episode! What would you like to hear about next? Send us an email to podcasts@revlocal.com with your suggestions. And don’t forget to subscribe so you never miss an update. We’ll see you next time!
Because you loved our last multi-location podcast so much, we're continuing our conversation this month! When it comes to multi-location businesses and franchises, local marketing truly does matter. In this episode of Marketing Revelations, Dan is joined by Emily George, RevLocal's Senior Manager of Brand Partnerships, to learn about the puzzle piece that brands tend to overlook when it comes to marketing their location online. Some key takeaways from this episode include: •There's a lot you can do to be localized and put the emphasis on the consumer without damaging the investment of the brand. • Nine times out of ten, a franchisee is someone from your community. • Scalable doesn't mean sacrifice – you don't have to choose between hyperlocal and something that protects the brand. We hope you enjoyed this month's episode! What would you like to hear about next? Send us an email to podcasts@revlocal.com with your suggestions. And don't forget to subscribe so you never miss an update. We'll see you next time!
We're back with another episode of Marketing Revelations! In this episode, Dan talks with Zac Herr, RevLocal's Local Search & Renown Manager, about Google My Business (GMB). If you aren't familiar with GMB, don't worry! This duo covers everything from what GMB is for businesses, the verification process, maintaining your GMB listing, the latest updates and much more! If you want to become a Google My Business expert, check out this blog: https://www.revlocal.com/blog/digital-marketing/how-to-become-a-google-my-business-expert Thanks for tuning in for this episode! If you have questions about this podcast or have any topic suggestions, please leave us a comment or send us an email to podcasts@revlocal.com.
We're back with another episode of Marketing Revelations! In this episode, Dan talks with Zac Herr, RevLocal's Local Search & Renown Manager, about Google My Business (GMB). If you aren't familiar with GMB, don't worry! This duo covers everything from what GMB is for businesses, the verification process, maintaining your GMB listing, the latest updates and much more! If you want to become a Google My Business expert, check out this blog: https://www.revlocal.com/blog/digital-marketing/how-to-become-a-google-my-business-expert Thanks for tuning in for this episode! If you have questions about this podcast or have any topic suggestions, please leave us a comment or send us an email to podcasts@revlocal.com.
As a franchise or multi-location brand, taking a personalized approach is key when it comes to online marketing! But why is marketing so different for franchises and businesses with multi-locations compared to small and medium-sized businesses? In this episode of Marketing Revelations, Dan Flesch, our Senior Digital Media Producer and host of our podcast, sits down with Dean Miller, one of our Senior Brand Managers, to learn the ins and outs of marketing for franchises and multi-location brands. Remember to subscribe to our YouTube channel to never miss another update. If you have questions, leave us a comment below or email us at podcasts@revlocal.com.
As a franchise or multi-location brand, taking a personalized approach is key when it comes to online marketing! But why is marketing so different for franchises and businesses with multi-locations compared to small and medium-sized businesses? In this episode of Marketing Revelations, Dan Flesch, our Senior Digital Media Producer and host of our podcast, sits down with Dean Miller, one of our Senior Brand Managers, to learn the ins and outs of marketing for franchises and multi-location brands. Remember to subscribe to our YouTube channel to never miss another update. If you have questions, leave us a comment below or email us at podcasts@revlocal.com.
When it comes to marketing for your medical office online, do you know the best strategies to utilize? The medical industry is unique because of HIPAA guidelines, so there are precautions you need to take when it comes to your digital marketing. In this episode of Marketing Revelations, Senior Digital Media Producer Dan Flesch talks with Brittany Krause, one of RevLocal's senior digital marketing strategists from our medical pod, to learn about medical marketing. To learn more about how HIPAA can affect your business's digital marketing, be sure to check out our blog: https://www.revlocal.com/blog/digital-marketing/hipaa-affect-your-digital-marketing Send us an email to podcasts@revlocal.com with any questions you may have!
When it comes to marketing for your medical office online, do you know the best strategies to utilize? The medical industry is unique because of HIPAA guidelines, so there are precautions you need to take when it comes to your digital marketing. In this episode of Marketing Revelations, Senior Digital Media Producer Dan Flesch talks with Brittany Krause, one of RevLocal's senior digital marketing strategists from our medical pod, to learn about medical marketing. To learn more about how HIPAA can affect your business's digital marketing, be sure to check out our blog: https://www.revlocal.com/blog/digital-marketing/hipaa-affect-your-digital-marketing Send us an email to podcasts@revlocal.com with any questions you may have!
When it comes to marketing, there are several beneficial tactics that business owners aren't incorporating into their strategy. In this special episode of Marketing Revelations, RevLocal's President sat down with Christian Ward, the Chief Data Officer at Yext, to find out what business owners should include in their strategy. If you're ready to learn the importance of sharing your story, investing in your brand and utilizing a popular Google tool, you won't want to miss this episode! If you have questions, be sure email us at podcasts@revlocal.com
When it comes to marketing, there are several beneficial tactics that business owners aren't incorporating into their strategy.In this special episode of Marketing Revelations, RevLocal's President sat down with Christian Ward, the Chief Data Officer at Yext, to find out what business owners should include in their strategy.If you're ready to learn the importance of sharing your story, investing in your brand and utilizing a popular Google tool, you won't want to miss this episode! If you have questions, be sure email us at podcasts@revlocal.com
As video content has continued to grow and become more accessible, business owners are starting to wonder whether they should introduce video into their strategy. The quick answer? YES! In this episode of Marketing Revelations, Megan and Kristen sat down with Dan Flesch, one of RevLocal's Digital Media Producers, to discuss the importance of video content and how easy it is to create. Here are just a handful of the questions that were covered in this podcast episode: -Why is video so important right now? -What kind of video should business owners be creating? -What platforms should you post your videos on? -What resources are recommended to edit/polish videos? If you have any questions, please send us an email to podcasts@revlocal.com.
As video content has continued to grow and become more accessible, business owners are starting to wonder whether they should introduce video into their strategy. The quick answer? YES! In this episode of Marketing Revelations, Megan and Kristen sat down with Dan Flesch, one of RevLocal's Digital Media Producers, to discuss the importance of video content and how easy it is to create.Here are just a handful of the questions that were covered in this podcast episode:-Why is video so important right now? -What kind of video should business owners be creating? -What platforms should you post your videos on? -What resources are recommended to edit/polish videos?If you have any questions, please send us an email to podcasts@revlocal.com.
Choosing a marketing partner is an important decision no matter the size of your business! As Megan and Kristen discussed in this episode of Marketing Revelations, it's crucial that you evaluate yourself as a business before you choose a digital marketing partner. After you evaluate your business, you'll be able to understand your capacity and set SMART goals that you can take to a digital marketing agency/partner. After you have your goals set and begin talking to a variety of digital marketing partners, make sure to ask the following questions: -Is there a roadmap for strategy? -How much experience does the agency/partner have? -What kind of communication are you looking for from a digital marketing agency? That's it for this time, folks! Remember, we're here to help you learn more about marketing, so be sure to email us any questions to podcasts@revlocal.com. 00:00 Choosing a marketing partner 02:50 Setting goals 03:23 Marketing Strategy 07:00 Marketing Experience 09:55 Marketing Communication If you'd like to learn more about choosing a digital marketing partner, head over to our blog for a list of pros and cons to watch for! https://www.revlocal.com/blog/local-search-marketing/how-to-choose-the-right-digital-marketing-agency
Choosing a marketing partner is an important decision no matter the size of your business!As Megan and Kristen discussed in this episode of Marketing Revelations, it's crucial that you evaluate yourself as a business before you choose a digital marketing partner.After you evaluate your business, you'll be able to understand your capacity and set SMART goals that you can take to a digital marketing agency/partner.After you have your goals set and begin talking to a variety of digital marketing partners, make sure to ask the following questions: -Is there a roadmap for strategy? -How much experience does the agency/partner have? -What kind of communication are you looking for from a digital marketing agency? That's it for this time, folks! Remember, we're here to help you learn more about marketing, so be sure to email us any questions to podcasts@revlocal.com. 00:00 Choosing a marketing partner 02:50 Setting goals 03:23 Marketing Strategy 07:00 Marketing Experience 09:55 Marketing CommunicationIf you'd like to learn more about choosing a digital marketing partner, head over to our blog for a list of pros and cons to watch for! https://www.revlocal.com/blog/local-search-marketing/how-to-choose-the-right-digital-marketing-agency
Digital marketing has come a long way during the past decade! As we enter a new year, we wanted to take a moment to reflect on how much marketing has changed. Here are five key points from this episode of Marketing Revelations that you don't want to miss: Although Google My Business (GMB) was created in 2014, it's now one of the first steps in putting your business. Reviews used to solely focus on star-rating. Nowadays, consumers are wanting to read a story about someone's experience. Local service ads began with the contract industry, but has expanded to include pet groomers, photographers and more! Social media was in its infancy in 2010 but is now a must-have for personal and professional use. As a whole, digital marketing offers easier and cheaper options to gain exposure for businesses. Time flies when you're having fun! We hope you enjoyed our digital marketing recap for the decade. We're excited to see what the next decade will bring, so stay tuned for more helpful podcasts all throughout 2020. As always, if you have any questions, please send us an email to podcasts@revlocal.com.
Digital marketing has come a long way during the past decade! As we enter a new year, we wanted to take a moment to reflect on how much marketing has changed.Here are five key points from this episode of Marketing Revelations that you don't want to miss: 1. Although Google My Business (GMB) was created in 2014, it's now one of the first steps in putting your business. 2. Reviews used to solely focus on star-rating. Nowadays, consumers are wanting to read a story about someone's experience. 3. Local service ads began with the contract industry, but has expanded to include pet groomers, photographers and more! 4. Social media was in its infancy in 2010 but is now a must-have for personal and professional use. 5. As a whole, digital marketing offers easier and cheaper options to gain exposure for businesses.Time flies when you're having fun! We hope you enjoyed our digital marketing recap for the decade. We're excited to see what the next decade will bring, so stay tuned for more helpful podcasts all throughout 2020.As always, if you have any questions, please send us an email to podcasts@revlocal.com.
In this episode of Marketing Revelations, our hosts discuss the trends we're expecting to see in 2020 and the impact they will make on business owners. This is a can't-miss episode of our podcast here is what they cover: Voice search (Almost 20 percent of online searches will be completed through voice search in 2020) Social strategies (Instagram and Facebook Stories and user-generated content) Influencer marketing (You don't have to have a huge following) Ad strategy (How the types of ads are changing with the generations) If you'd like to learn more about 2020 trends and what you can do to help your marketing efforts in the new year, make sure to subscribe to our blog to get all of our updates!
In this episode of Marketing Revelations, our hosts discuss the trends we're expecting to see in 2020 and the impact they will make on business owners. This is a can't-miss episode of our podcast here is what they cover: Voice search (Almost 20 percent of online searches will be completed through voice search in 2020) Social strategies (Instagram and Facebook Stories and user-generated content) Influencer marketing (You don't have to have a huge following) Ad strategy (How the types of ads are changing with the generations) If you'd like to learn more about 2020 trends and what you can do to help your marketing efforts in the new year, make sure to subscribe to our blog to get all of our updates!
Culture is a huge part of your business, but how can you build and define a culture that your employees and customers want to be a part of? In this special episode of Marketing Revelations, Megan and Kristen sat down with Aaron Boggs, RevLocal's President, to discuss culture and why it's important for small businesses. Check out this episode to see what this trio had to say about culture! Here are some of the questions that are answered in this episode of our podcast: -What is culture and why is it important? -What factors can influence a culture? -What red flags should you be on the lookout for? -What are the best resources for creating your business's culture? Check out the video version of the podcast on YouTube: https://www.youtube.com/watch?v=WkNhRrr8vsQ Want to stay up-to-date on all of our video content? Subscribe to our YouTube channel to get notified when we upload new videos! Check out our blog for more information at revlocal.com/blog Any questions? Send them to podcasts@revlocal.com
Culture is a huge part of your business, but how can you build and define a culture that your employees and customers want to be a part of? In this special episode of Marketing Revelations, Megan and Kristen sat down with Aaron Boggs, RevLocal's President, to discuss culture and why it's important for small businesses. Check out this episode to see what this trio had to say about culture! Here are some of the questions that are answered in this episode of our podcast: -What is culture and why is it important? -What factors can influence a culture? -What red flags should you be on the lookout for? -What are the best resources for creating your business's culture?Check out the video version of the podcast on YouTube: https://www.youtube.com/watch?v=WkNhRrr8vsQWant to stay up-to-date on all of our video content? Subscribe to our YouTube channel to get notified when we upload new videos!Check out our blog for more information at revlocal.com/blogAny questions? Send them to podcasts@revlocal.com
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