Podcasts about corporate marketing

Sometimes a joke turns into a new life.Trish Jasinski had built a fulfilling, decades-long career in corporate marketing—and she really loved it. But during the pandemic, while working remotely from a very tiny Paris apartment, she started joking with friends that châteaux in the countryside were cheaper than her shoebox of a flat.Just for fun—and with zero plans to actually buy—she went château shopping.And then it happened. She stepped into Château de Gère, a 14th-century stone fortress tucked into the Vallée d'Ossau, and something inside her said, “This is it.”So she did the unthinkable: she bought it. With no plan. Just heart.Now, Trish lives in a quiet French village where sheep outnumber people, and she's turned the château into a beautiful retreat and event space. She's taken everything she learned from her corporate years and poured it into this new life—this wild, magical, entirely unexpected next chapter.In this episode, we talk about:Following a totally unserious whim that changed everythingWhy “no plan” doesn't mean “no purpose”Using your past experience in completely new waysListening to your intuition (even when it makes zero sense)Creating a life that's slower, sweeter, and more youConnect with TrishBook a stay at Château de Gère: https://chateaudegere.com/Follow on Instagram: https://www.instagram.com/chateaudegere/  Thanks for listening to The Career Flipper!If you enjoyed this episode, let's spread the word! Share it with a friend, subscribe, and leave a review—it helps other career flippers find the show.Let's Stay Connected:Join the community: thecareerflipper.comTikTok: @thecareerflipperInstagram: @thecareerflipperpodGot a career flip story? I'd love to hear it—and maybe even have you on the podcast! Whether you've completed your flip, are just starting, or are in the thick of it, submit your story here: https://www.thecareerflipper.com Want to support the show?Looking for a speaker? I'd love to talk about career changes at your next event.Collaborate through sponsorships or affiliates! Let's work together.Email me: hello@thecareerflipper.comCheck Out My Customer Service CoursesBefore my career flip, I led customer experience teams and created online courses that have helped over 12,000 students worldwide. Whether you're switching to customer service or sharpening your skills to run your own business, these courses are packed with practical tips. Learn more at thecareerflipper.com/courses.Other Ways to Get Involved:Buy me a coffee!Explore my furniture flipsMusic CreditsSeason 1: Intro and outro music by audionautix.com. Season 2: Intro and outro original music by Jenny Dempsey, recorded in a home studio.What's the best that could happen?

If nearly half of consumers spend more with brands they trust, why aren't more companies making trust a core business strategy instead of just a tagline? To help me explore this question, I'm joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world's largest independent platform for customer feedback. About Dana BodineDana is an experienced marketing executive and currently serves as Vice President of Marketing for the US at Trustpilot. Prior to this role, Dana held multiple leadership positions including Vice President of Marketing and PR at Pagaya, and Vice President of Global B2B Marketing for Strategic Growth at Mastercard, where responsibilities encompassed inclusive growth initiatives and enterprise partnerships. Additional experience includes Vice President of Global Marketing at Mastercard Labs, Vice President of Corporate Marketing and Brand Development at Time Inc., and strategic marketing roles at Apple and NBCUniversal Media, LLC. Dana's early career featured positions at The New York Times and Warner Bros., focusing on advertising and digital marketing. RESOURCES TrustPilot: https://www.trustpilot.com https://www.trustpilot.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150"Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Text me!In this conversation, Toby Myles shares her journey from a corporate marketing career to becoming a successful storyteller and business owner. She emphasizes the importance of authentic storytelling in connecting with audiences and discusses the strategies behind effective messaging. Toby also talks about launching her podcast, 'Her Origin Story,' and how she helps clients build a story hub for content creation. The conversation wraps up with insights into Toby's personal life and passions beyond work.takeawaysToby transitioned from corporate marketing to storytelling.She emphasizes the uniqueness of personal stories.Authenticity in content resonates more than perfection.Effective messaging requires clear goals and understanding of the audience.Origin stories are crucial for building trust with clients.Toby's podcast focuses on the journeys of women entrepreneurs.She teaches clients to create a story hub for content.Personal experiences can enhance connection with audiences.Toby enjoys motorcycle riding and outdoor adventures.Building relationships is key to success in business.Connect with Toby more HERE and on LinkedIn HERESupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE ABOUT THE HOST: Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Connect with me on LinkedIn HERE and follow the podcast page HERE IG @cpennington55 Buy ChilledVino HERE I'm so happy you are here!! Thanks for listening!!!

In this episode of the DMC Marketing Nugget, host Devin Herz welcomes Dee Hall Mendes, Head of Corporate Marketing at Zayo Group, to explore the real business power of authentic workplace relationships. From breaking down communication silos to building cross-functional collaboration, Dee shares actionable strategies leaders can implement to drive growth through connection.

In this episode of the DMC Marketing Nugget, host Devin Herz welcomes Dee Hall Mendes, Head of Corporate Marketing at Zayo Group, to explore the real business power of authentic workplace relationships. From breaking down communication silos to building cross-functional collaboration, Dee shares actionable strategies leaders can implement to drive growth through connection.

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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you feel stuck in your agency journey? Are you trying to figure out the next step to grow? Don't know what you don't know but you DO know something is holding you back? These can be hard questions to figure out when you feel you have little to no support to help you identify areas of improvement and make necessary changes. This featured guest felt her agency was doing well with their defined niche, and capabilities. However, something was missing — as an owner, she felt isolated. This all changed when she joined an agency owner community where she could openly share her doubts and struggles while receiving actionable feedback and support. This pivotal decision transformed not only how she operated her business but also accelerated her personal development as a leader. Discover her experience building a business, the defining moment when she first identified as a true entrepreneur, and the two critical pivots that marked significant milestones in her agency's growth trajectory. Jennifer McPherson is the owner of Chickenango Marketing Solutions, a specialized marketing agency focusing on public involvement and marketing for engineering, construction, oil and gas utility clients. She shares her journey from spending 27 years in marketing roles within engineering firms to launching her own agency seven years ago. She discusses the motivation behind her transition and the challenges of building a business from the ground up. Jennifer reflects on the moment she realized her agency had truly become a real business and why the mastermind community has meant so much in the growth and self-improvement she's experienced in recent years. In this episode, we'll discuss: Community as the solution to agency owner isolation. Stop relying on project-based work. Finding fulfillment in the agency journey.  Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships. The Leap from Corporate Marketing to Agency Founder Jennifer spent most of her career working on marketing roles within engineering firms, taking the step to venture on her own just seven years ago. Feeling a need for a change in direction, she set out to create an agency that would focus more on the engineering, construction, and oil & gas niche. Building her business, Jennifer quickly discovered that agency ownership extended far beyond simply practicing her marketing expertise independently. It demanded she master numerous aspects of running a company and navigate countless unexpected challenges. Despite these hurdles, she didn't fully perceive her venture as a legitimate business until she began hiring employees. Suddenly, her agency was no longer just a personal side hustle but an enterprise supporting other people's livelihoods, adding a profound layer of responsibility to her role as founder. 2 Pivots That Changed the Agency's Growth Trajectory In the years following her agency's launch, Jennifer achieved notable success and growth. Despite her professional achievement, she felt increasingly isolated in her role as an agency owner. Without connections to peers facing similar challenges, she lacked a support network of individuals who truly understood her unique experiences. Looking back, two important shifts got her out of that place: Community. Discovering Agency Mastery was a complete game changer for Jennifer. (This isn't just a shameless plug — but if not us, then find your people!) In addition to being the support she needed, this agency owner community also completely changed the way she ran her agency. With the mastermind's support, she went from figuring things out on her own to hiring a Chief Operating Officer, implementing efficient systems, and shifting her focus from being an operator to a true leader. The community also helped Jennifer get over the need to compare her success to others. The inherently competitive nature of the agency world often fosters unhealthy comparisons based on incomplete information about others' successes. Through her mastermind involvement, Jennifer gained insight into fellow owners' challenges, recognizing most face similar obstacles. She's also learned that community, a laser focus, and the right systems are the only things that will help you get by during rough patches. Predictable Cash Flow. Another pivotal moment was restructuring her business model to reduce dependency on project-based work. Her agency's focus on public involvement had previously meant operating on a project-by-project basis, a very difficult model to sustain since you're always choosing a next project and not building recurring revenue. With this pivot, her agency can now focus more on growth and building a pipeline to secure recurring revenue. This way, she is finally stepping out of being in the business to working on the business and focusing on its future. She is able to see that the future of her agency is beyond just her involvement. Finding Fulfillment in the Agency Journey Entrepreneurs often become fixated on end goals—whether it's selling a business, achieving financial independence, or reaching a certain level of market dominance. However, to make your business journey a truly fulfilling one, you'll need to do more. The journey of entrepreneurship is not just about hard work and determination. Luck and having the right team and community all play a role in what you enjoy doing and what you come to know as your agency's success. Many agency owners may feel frustrated by the daily grind and dream of selling their agency to feel free, but come to miss team work and sense of accomplishment after selling. Recognizing that the journey involves both struggle and triumph allows entrepreneurs to appreciate their efforts and find value in the process. In her experience, Jennifer loves the relationship building and connections as much as she loves winning. This is why she has come to define success as a journey is rich with learning opportunities, personal growth, and meaningful connections that contribute to a fulfilling entrepreneurial life. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Understanding Authentic Branding with Julie Nemitz   Episode #155   Welcome back to The Creative Soulpreneur. In today's episode, we reconnect with an extraordinary guest, Julie Nimitz. Julie's journey from a theater kid in Michigan, mentored by influential figures and inspired by a vibrant local theater scene, has taken her through a compelling career in corporate marketing. She merged her love for theater and her expertise in marketing to help small theaters amplify their stories in innovative ways. Now, Julie's entrepreneurial spirit and fearless nature have led her to work with individual artists, guiding them to authentically market themselves and their creative endeavors. Join us as we explore Julie's inspiring path, her transformational pivot from corporate to self-driven success, and her passion for making a meaningful impact in the arts community. This episode is packed with insights on blending creativity with strategy to leave a lasting legacy in the world of arts and theater.   Takeaways: Embrace the Pivot: Julie transitioned from a career in theater to corporate marketing, eventually founding the Theater Marketing Lab and Broad Impact Network. Her journey emphasizes the importance of fearlessly trying new things and pivoting when necessary. Personal Branding Matters: Both Julie and Nick highlight the importance of personal branding for artists and entrepreneurs. Knowing and authentically presenting who you are can open doors and create meaningful connections. Building Community for Impact: Julie's vision for the Broad Impact Network focuses on empowering female artists and advocates to create together and drive social change. This initiative underscores the power of community in making a difference.   Julie Website For Women in the Arts: Broad Impact Network   Julie Nemitz is a marketing mastermind who's shaking things up in the world of the performing arts. She is the founder of Theatre Marketing Lab, a consultancy dedicated to helping thousands of theatre artists and organizations grow audiences and amplify their work in the digital space –with a big dose of content marketing magic and a whole lot ofinnovative brand strategy. Julie is passionate about working with theatremakers, coaching them to harness the power of the internet to build brands. Since 2019, over 2,800 theaters have benefitted from training with the Theatre Marketing Lab where theatermakers can take self-guided training, group coaching sessions or collaborate one-on-one with Julie. Her signature programs Sell The Show! and Merrily We Roll Out: The Season Reveal Launch Plan have impacted local theatre marketing strategies from Glasgow to Melbourne and everywhere in between. Julie's newest project, Broad Impact Network, will launch in 2025. The program is a membership-based platform and community for women passionate about entertainment and the creative arts. Whether they are active contributors to the industry or avid supporters, Broad Impact Network empowers its members to celebrate, support, and shape the future of the arts. Our mission is to build a robust and engaged community of women who actively support female-identifying artists, advocate for freedom of artistic expression, and provide funding for women-led film, television, music, and theatre projects. Through community-driven initiatives—such as the Broad Impact Grant Program, in-person events Broads Night Out and Broads Night In, and a gamified engagement system—members wield their collective influence to amplify and celebrate women in the arts. Prior to the launch of Theatre Marketing Lab in 2019, Julie had a nearly fifteen-year career in sales and marketing with some of the top publishers and media companies, including Playbill, People Magazine, Meredith Dash Dot/Parents.com, and ScholasticPublishers. As a Vice President of Partnership Marketing at Triad Retail Media, she led her team to develop award-winning e-commerce content for Walmart.com. Julie travels the country (and the internet) speaking about marketing and the theatre industry for organizations such as the American Association of Community Theatre and The National Presenters Association and on numerous podcasts. She is also adjunct faculty at Western Michigan University, teaching Theatre Arts Marketing to the next generation of artists. In her spare time, Julie produces theatrical productions centered on the female experience including co-creating the original theatrical work “Does Anybody Have A Map? Motherhood In Stories and Song” which premiered in 2020 and moved into a social media content success story during the pandemic.   Nick Demos is a Tony and Olivier Award winning Broadway producer, documentary filmmaker, conscious business coach and manifestation expert. With over 15 years of teaching pranayama (breath work), yoga and creativity as well as thirty years in the entertainment industry, he has travelled from the Tony Awards to ashrams and run a multi-million dollar business in between. Nick helps you clear blocks and tap into your creative intuition so you can tell your stories and manifest the business and life of your dreams creating wealth and impact.  

Episode SummaryIn this episode of OnBase, host Chris Moody and Parth Mukherjee delve into the critical role of customer voices in shaping go-to-market strategies. Parth shares his journey through the tech industry, highlighting his experiences in product marketing and go-to-market strategy across different company stages. He emphasizes the importance of product marketing teams in bringing the customer's perspective into the organization and outlines the five key components of a go-to-market strategy: who, what, why, where, and how. Parth also discusses methods for collecting and analyzing customer data, balancing quantitative and qualitative feedback, and addressing stakeholder resistance. Additionally, he explores emerging marketing trends, the use of AI in marketing, and the challenges of B2B marketing, such as attribution.Key Takeaways:Voice of the Customer is Key: Customer insights are crucial for shaping effective go-to-market strategies.  Five Components of Go-to-Market Strategy: The five key questions to answer are who is the target audience, what are the offerings, why should buyers care, where should we sell, and how do we hit our targets.  Data Collection and Analysis: Utilize a combination of call recording technologies, surveys, customer interviews, and focus groups to gather customer feedback.  Balancing Quant and Qual: Combine quantitative data with qualitative insights to build compelling narratives and make informed decisions.  Addressing Stakeholder Resistance: Use proof and data to overcome internal misconceptions and align stakeholders.  Importance of Timing: Gather customer feedback throughout the product life cycle, starting from the product vision stage.  Emerging Marketing Trends: The importance of buyer self-education, hyper-personalized marketing, prompt engine optimization (PEO), and the convergence of ABM with intent data.Quotes“Product marketing should be the voice of the company in the market—and more importantly, the voice of the market inside the company.”Best Moments 00:07: Parth shares his journey into tech and marketing.  03:30: The importance of customer voices in shaping go-to-market strategy.  04:45: The five components of an effective go-to-market strategy.  07:30: Methods for data collection and analysis.  13:00: How to deal with stakeholder resistance using proof and data.  16:15: The importance of gathering customer feedback throughout the product life cycle.  19:00: Emerging marketing trends for the next five years.  22:30: Use cases of AI in marketing.24:30: The biggest challenge in B2B marketing: attribution. Tech Recommendations⁠Chorus⁠ – Call intelligence for market and product insights.⁠MindTickle⁠ – Deal rooms and enablement for modern B2B sales.⁠Klue⁠ – Competitive intelligence and win-loss analytics.Books:⁠Crossing the Chasm⁠ by Geoffrey Moore⁠Building a StoryBrand⁠ by Donald MillerBlogs & Newsletters:⁠HubSpot Blog⁠⁠Gartner for Go-To-Market Insights⁠⁠Marketing Brew⁠Podcasts:⁠Marketing Over Coffee⁠⁠Product Marketing Life by PMA⁠Shout-outs:⁠Kevin Akeroyd⁠, CEO at Sovos⁠Ann Handley⁠, Chief Content Officer at MarketingProfs⁠Andy Raskin⁠, Strategic Narrative CoachAbout the Guest:Parth Mukherjee is the VP of Product Marketing, Corporate Marketing, and Go-To-Market Strategy at Sovos, a leading tax compliance platform. With over 20 years of experience in tech marketing—including pivotal roles at Adobe, Cognizant, and five high-growth VC-backed startups (four of which successfully exited)—Parth brings deep expertise in scaling companies through every phase of growth.Before joining Sovos, Parth led marketing at Chorus and MindTickle, and continues to apply a data-driven yet deeply human approach to building strategic narratives that resonate with customers and internal stakeholders alike.⁠Connect with Parth⁠.

In the next episode of our marketing professionals series, Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand awareness, generating demand, and building strong customer relationships. He offers valuable insights on how to effectively market to engineers, strike the right balance between bottom-of-the-funnel tactics and top-of-the-funnel branding, and emphasizes the importance of sales and marketing alignment. About Diodes Incorporated Diodes Incorporated (Nasdaq: DIOD), a Standard and Poor's SmallCap 600 and Russell 3000 Index company, delivers high-quality semiconductor products to the world's leading companies in the automotive, industrial, computing, consumer electronics, and communications markets. We leverage our expanded product portfolio of analog and discrete power solutions combined with leading-edge packaging technology to meet customers' needs. Our broad range of application-specific products and solutions-focused sales, coupled with global operations including engineering, testing, manufacturing, and customer service, enable us to be a premier provider for high-volume, high-growth markets. For more information, visit www.diodes.com About Gurmeet Dhaliwal As the Head of Corporate Marketing and Investor Relations at Diodes Incorporated, Gurmeet Dhaliwal oversees both investor relations and corporate marketing. He has developed a robust integrated marketing strategy with a strong focus on digital marketing, utilizing both inbound and outbound tactics. Prior to his role at Diodes, Gurmeet led Corporate Marketing at Pericom, which was acquired by Diodes Incorporated in 2015. He has also held various senior marketing positions at prominent public companies, including CA Technologies, EMC, Cisco, Zarlink, and National Semiconductor. Gurmeet holds an MBA from Saint Mary's College in Moraga, CA, and a Bachelor's degree in Electrical and Computer Engineering from UC Santa Barbara, CA. Time Stamps 00:00:18 - Guest Introduction: Gurmeet Dhaliwal 00:02:51 - Overview of Diodes Incorporated 00:07:43 - Building a Marketing Strategy at Diodes 00:08:00 - Engaging with Engineers in Marketing 00:12:05 - Successful Marketing Campaigns 00:14:06 - The Role of Digital Marketing and Analytics 00:18:35 - Sales and Marketing Collaboration 00:19:58 - The Role of Sales in the Research Process 00:21:07 - Transitioning to Investor Relations 00:25:39 - Best Marketing Advice Received 00:27:59 - Advice for Young Marketers 00:30:14 - Closing Remarks and Contact Information Quotes “ We always talk about ROI in marketing, right? Return on investment. But sometimes you have to think of ROI as risk of ignoring.” Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated. "Engineers like to get information on their own... they prefer doing their research... by the time they are ready to engage, they have already done their research." Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated. "One of the things I do is every time is I think of is, how can I simplify this? How can I make it simpler?" Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated. Follow Gurmeet: Gurmeet Dhaliwal on LinkedIn: https://www.linkedin.com/in/dhaliwal/ Diodes Incorporated website: https://www.diodes.com/ Diodes Incorporated on LinkedIn: https://www.linkedin.com/company/diodes-incorporated/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547  

When the world's moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to? Just ask Adam Walden, VP of Brand & Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems. He also dives into how AI is reshaping both the developer experience and marketing execution—with AI agents poised to transform how teams build and run campaigns.

In this episode, host Jenny Dempsey is sitting down with Carol Pearson from Bay City, Michigan—founder of 10 Little Rules, an independent publishing house. Carol's career journey has taken plenty of twists and turns. She started in corporate PR and marketing, moved into freelancing, and eventually built her own publishing business. But this conversation isn't just about career changes—it's about life changes, too. Carol opens up about navigating divorce, losing both of her parents, and how those experiences reshaped her perspective on gratitude, resilience, and finding meaningful work.We dive into the emotional side of career transitions—because let's be real, they're never just about work. Carol shares how storytelling became a tool for self-discovery, why aligning your career with your values matters, and how to take small, intentional steps toward the life you actually want.Episode TakeawaysCareer transitions are emotional and deeply personal.Storytelling can be a powerful tool for growth and reflection.Gratitude and resilience help us navigate life's toughest moments.Aligning your work with your values makes all the difference.Big life changes—like divorce and loss—can completely shift your perspective.Taking small, actionable steps is the key to pursuing your dreams.Acknowledging privilege and fostering empathy can shape career decisions.Staying open to unexpected opportunities can lead to amazing things.If you've ever found yourself at a crossroads, wondering what's next, this episode is for you. Let's get into it!Connect with CarolPurchase books from the 10 Little Rules collection: https://10littlerules.com/Use discount code “FLIPME” for 25% off your purchaseLinkedIn: https://www.linkedin.com/in/carolpearson/Instagram: https://www.pinterest.com/10littlerules/ Thanks for listening to The Career Flipper!If you enjoyed this episode, let's spread the word! Share it with a friend, subscribe, and leave a review—it helps other career flippers find the show.Let's Stay Connected:Join the community: thecareerflipper.comTikTok: @thecareerflipperInstagram: @thecareerflipperpodGot a career flip story? I'd love to hear it—and maybe even have you on the podcast! Whether you've completed your flip, are just starting, or are in the thick of it, submit your story here: https://www.thecareerflipper.com Want to support the show?Looking for a speaker? I'd love to talk about career changes at your next event.Collaborate through sponsorships or affiliates! Let's work together.Email me: hello@thecareerflipper.comCheck Out My Customer Service CoursesBefore my career flip, I led customer experience teams and created online courses that have helped over 12,000 students worldwide. Whether you're switching to customer service or sharpening your skills to run your own business, these courses are packed with practical tips. Learn more at thecareerflipper.com/courses.Other Ways to Get Involved:Buy me a coffee!Explore my furniture flipsMusic CreditsSeason 1: Intro and outro music by audionautix.com. Season 2: Intro and outro original music by Jenny Dempsey, recorded in a home studio.What's the best that could happen?

¿Deberías usar un Mortgage Broker en Australia?En este episodio, hablamos con Nina Ardila, Directora de Corporate Marketing de CoreLogic, sobre el ecosistema de los Mortgage Brokers en Australia. ¿Cómo funcionan? ¿Quién les paga? ¿Cuándo conviene usar un Broker y cuándo es mejor ir directo al banco? Además, Nina comparte claves para elegir al mejor Broker y cómo asegurarte de que vele por tus intereses.Si estás pensando en comprar una propiedad o refinanciar tu préstamo, ¡este episodio es para vos!

Lindsey ConroyOwner, Lead GuideAdZENturesLindsey is an avid traveler and has designed a life that is centered around movement, travel, unique experiences and social interactions…and yoga. She has been practicing yoga for the past 13 years and after a few years of practice, decided she wanted to learn more while having no intention to teach…that changed very quickly. She received her teaching certification in 2011 and has loved the path that yoga has taken her down since diving deeper into the lifestyle and practice.After 6 years in the corporate world, gaining experience in Marketing and Business Management, Lindsey decided to pursue her dream of becoming an entrepreneur and focusing on her passions. In 2014 she left the corporate world to focus on yoga full-time. In deciding to do so, she spent the next 11 months traveling around the world to teach and study yoga. During this time she discovered her passion for outdoor yoga as well as the main location for our international AdZENtures Retreats – Slovenia.In 2016 she landed in Austin where she officially began the creation of our Yoga Experience Company, AdZENtures. Lindsey currently spends half the year in the U.S. and half the year abroad leading international Experiential Retreats on behalf of our team, primarily in Slovenia.She is very passionate about travel, adventure, nature and yoga; by leading these AdZENtures she is truly living her passion. She also loves her dog, friends and family.summaryIn this episode of the Big World Made Small podcast, host Jason Elkins interviews Lindsey Conroy, the owner and lead guide of AdZENtures. Lindsey shares her journey from a corporate marketing career to founding an experiential travel company focused on mindful experiences. She discusses the impact of yoga on her life, her transformative study abroad experiences, and the decision to travel the world for a year to research and develop her business concept. The conversation highlights the importance of cultural immersion, adventure, and wellness in travel, as well as the challenges and realities of starting a business. In this conversation, Lindsey shares her journey from running a traditional yoga studio to creating unique travel experiences that combine yoga with cultural immersion and outdoor adventures. She discusses the financial pressures of owning a studio, the transformative power of travel, and how she developed a business model that allows people to experience yoga and adventure in a more relaxed and engaging way. Lindsey emphasizes the importance of connection, personal growth, and the joy of exploring new cultures through travel.takeawaysAdZENtures combines adventure with mindfulness and wellness.Yoga transformed Lindsey's perspective on physical and mental health.Study abroad experiences can profoundly change one's worldview.Traveling can lead to personal growth and self-discovery.Cultural immersion is essential for meaningful travel experiences.The journey to entrepreneurship often involves significant research and development.Financial planning is crucial when transitioning careers.Experiences outside of comfort zones can lead to empowerment.Networking with other business owners can provide valuable insights.The reality of starting a business requires commitment and grounding. Running a studio can be financially stressful.Traveling with locals offers a unique perspective.Creating a business model that prioritizes experiences is key.Yoga can b Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Welcome to another byte-size episode! In this one, Dave and Alex, Shaped By's marketing director, chat about the upcoming webinar on the challenges of working with founders to build a strong brand. They cover the common roadblocks - like navigating emotional attachments, getting buy-in from disengaged founders, and aligning leadership on brand direction.They also introduce the expert panel joining the webinar:• Kira Klaas – VP of Corporate Marketing at Later• Tim Bauer – Director of Brand Experience at Scale AI• Tom Ovens – Creative Director at Shaped ByIf you work with founders this session is packed with insights on turning vision into a brand that actually works in the market. To join the conversation register here: https://shaped-by.com/building-a-founder-led-b2b-brand/And here's the link to Kira Klass's brilliant Substack 'On Brand': https://kiraklaas.substack.com/Send us a message if you enjoyed this episodeIf you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.

Hey, team! Bill Storm here, and welcome to the Lessons in Leadership podcast. In a recent episode, I had the pleasure of sitting down with Michael Kadel, Managing Principal of One Accord. Our discussion centered on a critical leadership challenge: blind spots. As Michael put it, "You don't know what you don't know." And that, my friends, can be a dangerous place for a leader.Michael Kadel, a dedicated C-level executive and board director, exemplifies servant leadership, prioritizing people and fostering strong relationships. His commitment to driving change, passion for nurturing talent, and unwavering dedication to leader engagement have consistently delivered high-growth, performance-driven cultures under his guidance. Expertise: Michael boasts extensive expertise in the financial services industry, spanning Retail, Business, and Digital Banking to Private, Commercial, and Wealth Management, as well as Corporate Marketing and Communications. His entrepreneurial spirit, willingness to make informed decisions and empowerment of others have consistently delivered exceptional client experiences. Michael has also played a pivotal role in seven successful mergers and acquisitions, offering invaluable insights to small and medium-sized businesses in areas such as Human Resources, Finance/Accounting, Culture Transformation, and Organizational Development. Strategy & Execution: Michael has led large retail experience teams in credit unions and community banks and has orchestrated successful loan and deposit growth strategies, resulting in multiple "President's Club" awards for his teams. His leadership has driven impactful re-branding initiatives, including developing a culture-focused M&A playbook, ensuring a seamless integration of cultures in mergers and acquisitions, and achieving a remarkable 95% employee retention rate. Team & Talent Development: Michael has fostered achievement-oriented cultures rooted in accountability, recognition, engagement, and innovation throughout his career. He has championed diversity, equity, and inclusion (DEI) strategies, which have resulted in a 5% improvement in workforce diversity across organizations. Michael actively contributes to various boards, including Working Solutions, the San Rafael Chamber of Commerce, Marin Economic Forum, and Marin Literacy. He currently serves as Vice Chair of the Board of By The Bay Health, the largest provider of end-of-life care in the San Francisco Bay Area. His board roles have encompassed various committee leadership positions in Governance, Finance, and Compensation, focused on mission-critical subjects such as strategic planning, M&A, and C-Suite and board succession.Michael has spearheaded numerous projects to enhance customer experiences, including a significant core conversion project for a San Francisco-based credit union. This project led to substantial membership growth and streamlined product launches, reducing the time required to open online memberships from days to minutes. The technology overhaul eliminated over 500 legacy programs, aligning processes with cutting-edge solutions. Michael has also served as a key executive for a Fintech company focused on training and developing technology leaders to provide state-of-the-art technology for financial institutions.Michael holds a Bachelor of Science in Agricultural Economics from Kansas State University and is a Pacific Coast Banking School graduate. He now serves as an executive teaching assistant for a DEI-focused course, sharing insights from his diverse and unique experiences. In his personal life, he resides in the San Francisco Bay Area, where he enjoys hiking, traveling, and being an avid reader. Feel free to email me today for a complimentary leadership assessment and consultation at michael.kadel@oneaccord.co. This is your opportunity to transform potential gaps into strategic strengths.You can also connect with me on LinkedIn: https://www.linkedin.com/in/michael-kadel/

 My guest today is Steven Fuld, the former Senior Vice President, Managing Director of Corporate Marketing at Sony Corporation of America. Steven led U.S. marketing efforts in collaboration with Sony's Tokyo headquarters and operating companies such as PlayStation, Sony Pictures, and Sony Electronics. His leadership spanned brand strategy and communications, enterprise marketing, technology, and loyalty program design. His team defined Sony's brand positioning, managed paid and organic channels, and created compelling content to strengthen market relevance.He spearheaded the development of an enterprise-wide martech stack that unified customer data, enabling deeper insights, predictive modeling, and targeted audience activation. Additionally, he oversaw a cross-company loyalty program, including co-branded credit cards like the Sony Card and PlayStation Card, all designed to drive engagement and sales.Before Sony, Steven was Managing Director at The Kessler Group, specializing in loyalty program design and co-branded credit cards. He also held roles in marketing and finance at Citigroup.He earned a B.A. in Political Science from Emory University. After leaving Sony, Steven took a few months off to recharge and reset. He is now actively pursuing roles that build on his experience leading marketing teams, enabling transitions, and rolling up his sleeves to get involved in the practice of marketing. 

We're chatting with Jean Francois Lappas who, after 14 years in Corporate Marketing and Communications as an Executive Advisor, pivoted to what he calls “A Radical Act of Self Love” and left the corporate world to find his TRUE purpose. He is now a Professional Coach, and Founder of WABYA (We Are Because You Are), a company that's helping people realize their life purpose, and provide guidance in forging a path towards achieving their goals. Tune in, as Jean Francois explains the uniqueness in our purpose and paths - even to the point beyond what we were taught by our parents! We also dive into the toxicity of comparative thinking, so you DON'T want to miss this! To connect/follow Jean Francois, or learn more about his great work with WABYA, visit www.wabya.com or you can follow him on LinkedIn (@JFLappas) or Instagram (@ItsJeanNotJean).

In this insightful episode, we dit down with Kevin Couture, the Senior Vice President of the USL's Club Performance Group, who brings a wealth of experience from his diverse career in sports marketing and management. Starting as a college soccer player at Merrimack College in Massachusetts, Kevin transitioned into a significant role with USA Hockey, where he climbed the ranks over 19 years to become the Director of Corporate Marketing.Kevin delved into his recent move to the USL at the end of 2023, explaining what drew him back to soccer and the unique opportunities he saw within the league. He outlined the scope of his role, highlighting the strategic initiatives he's implemented to enhance club performance across the league. We also explored the recent success in attracting new partners to the USL, discussing the strategies that have fueled revenue growth at both the league and club levels.Kevin's insights into ground-level tactics and strategies for smaller clubs and particularly enlightening, offering actionable advice for other sports organizations. reflecting on his own achievements, Kevin shared a heartwarming personal moment of pride that stands out in his career, giving us a glimpse into the dedication and passion that drive his professional life.If you're a fan of sports business, partnership marketing, or sponsorships, this masterclass from Kevin is an episode you will not want to skip. Now Live on Youtube, Spotify, Apple and everywhere else.#OffThePitch • #SoccerBusinessPodcast    ----------------------------------------------------Subscribe on YouTube:https://www.youtube.com/@PodcastOffthePitch/Follow Off the Pitch on Instagram:https://www.instagram.com/podcastoffthepitch/Follow Off the Pitch on TikTok:http://www.tiktok.com/@podcastoffthepitchFollow Kevin Couture on LinkedIn:https://www.linkedin.com/in/kevin-couture-9209215/Follow Matt Cunningham on social:https://www.linkedin.com/in/mattcghm/Follow David Kinnear on social:https://www.linkedin.com/in/dkinnear/

Not all remakes are created equal. The Dune of 2021 is not the Dune of 1984. Maybe we should say not all “retellings” are created equal. Because both movies are based on the 1965 book. But film critic Roger Ebert scathingly called the first one "an incomprehensible, ugly, unstructured, pointless excursion." Ouch.The second one - the one we're talking about today - is a different story. It's been called “aesthetically perfect,” and the “faithful retelling of a complicated story.” And it won a handful of Academy Awards.So we're talking about what makes a great retelling and how to use those lessons in your marketing content. With the help of our special guest, VP of Corporate Marketing at Cribl, Ryan Mattison, we also talk about delivering a singular experience, doing partnership-driven marketing, and much more.About our guest, Ryan MattisonRyan Mattison is VP of Corporate Marketing at Cribl, where he leads the corporate marketing team, and looks after brand, creative, communications, and events. Prior to joining Cribl in July 2024, Ryan served as VP of Brand & Communications at ThoughtSpot. There, he led brand, creative and design, communications, PR and analyst relations, customer marketing, employee advocacy, investor relations and content marketing functions. Since joining as an individual contributor in 2017, he built the team from the ground up to deliver world class campaigns that cut through a highly competitive landscape, improve ThoughtSpot's reputation and awareness among key audiences, and generated pipeline that led to revenue.What B2B Companies Can Learn From Dune:Deliver a singular experience. And deliver it in the format that optimizes the experience. Like how Dune was presented on iMax. The large format made the experience of the sounds and the vast landscape of the film a more immersive and real experience. Ryan says, ”Deliver an authentic experience, and people will pay for it. That idea of being intentional and connecting it with a really authentic value prop, that for Dune was super real. That large screen format with the premium sound is going to really, really differentiate your experience with the movie.”Partner up.  Find other companies to cross promote content with. Dune did this with the video game Fortnite, allowing players to buy a “skin” so their avatar looks like a Dune character. Ryan says, “Dune also did probably one of the best jobs in recent years of doing partnership-driven marketing. Theater going is skewing older and older, but something like Fortnite,  has a much younger skewed audience. They were like, ‘We need to target a younger demographic because if we can get kids or young folks to ask their parents to go see Dune and their parents were already kind of thinking about going, now it's a family thing. And you're not selling one ticket or two tickets. You're selling four, five, six tickets at one time.” Ryan adds, “ How do you find the right partner that's not just the easy partner, but the partner where you're able to find or open up new channels, new demographics, new audiences in a way that feels like there's intentional value being delivered?”Create a remake. Or as Ian says, “Try it again for the first time.” Because the movie Dune that came out in 2021 was a remake of the 1984 movie. Or really it was a retelling of the same story with little regard for the first version. And because of the generational difference between viewers, Ian says, “This [2021 version] was the first interaction with Dune for, I would bet, a massive percentage of the audience that saw this. They never read the books. They didn't watch the first movie.  But for people like your mom, it's like, ‘Hey, try it again for the first time.' Like, ‘Yeah, I know you saw the old movie. This is nothing like that. Just try it again.” It reframes everyone's idea of the original story, and gives a totally new experience of it. So make a remake but keep it fresh.Throw the party. Ian says, “ If you make something worth talking about,  throw the party so that the people can talk about it.” That's what this podcast is all about, getting people to talk about Remarkable content and spreading knowledge of it through word of mouth. He adds, “ If you make content also make the event, make a premiere, make a big deal out of it.” Also because you deserve to celebrate good content and the hard work that went into it.Quotes*” There is no time when somebody is engaging with any facet of your brand or your business in which you shouldn't be representing the perception that you want to drive.  Every one of those is an opportunity to tell your story in a potentially different channel, different way.”*”Deliver an authentic experience, and people will pay for it. That idea of like, being intentional, and connecting it with a really authentic value prop, that for Dune, was super real. That large screen format with the premium sound is going to really, really differentiate your experience with the movie.”Time Stamps[0:55] Meet Ryan Mattison, VP of Corporate Marketing at Cribl[0:56] B2B Marketing Lessons from Dune[4:11] Marketing at Cribl[7:16] The Storytelling Power of Corporate Marketing[9:18] Dune: From Book to Blockbuster[12:09] Denis Villeneuve's Vision for Dune[15:28] Marketing Strategies Behind Dune's Success[22:56] Partnership-Driven Marketing Insights[27:24] The Challenge of Marketing B2B Products[27:46] Lessons from the Dune Movie Marketing[28:57] The Role of Mega Stars in Movie Success[31:23] The Importance of Authentic Marketing[35:32] Building Anticipation and Word of Mouth[44:20] The Power of the CEO's Voice[48:52] Upcoming Events and Final ThoughtsLinksConnect with Ryan on LinkedInLearn more about CriblAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Welcome to the first episode of Season 2 of The Career Flipper Podcast! Host Jenny Dempsey kicks things off with career flipper Matthew Smith.Matthew went from working in corporate advertising in New York City to bartending in the Caribbean. Yep, you read that right! After losing his job right before COVID, struggling to find a new one, and going through a tough breakup, Matthew ended up moving back home and living in his parents' basement. But then, a “temporary” job in St. John, U.S. Virgin Islands, came up to help cover his NYC rent. Well, four years later, he's still in the Caribbean, finding happiness and community he never expected.In this episode, Matthew shares how he made that huge leap, what it was like to leave the city life behind, and how he found a community that helped him grow. He talks about the challenges, the surprises, and why taking risks—despite the fear—can lead to some pretty amazing opportunities.Takeaways:Life either throws you a curveball, or you make a decision to change.Big challenges can lead to big opportunities.Matthew realized he was becoming a version of himself he hadn't seen in a long time.Happiness matters more than just making money.Give yourself some grace—things don't always need to be perfect.Losing his job turned out to be a blessing in disguise.It's okay not to have everything figured out—sometimes you just have to go for it.A strong community can really help you grow and keep you going.Think about what you loved as a kid to help find your passion.Connect with MatthewInstagram: https://www.instagram.com/matthewhs7 This episode is all about taking a leap, embracing change, and finding unexpected happiness. It's a great listen if you're thinking about making your own career flip or just need a bit of inspiration to get started. Grab a drink, get comfy, and enjoy! Thanks for listening to The Career Flipper!If you enjoyed this episode, let's spread the word! Share it with a friend, subscribe, and leave a review—it helps other career flippers find the show.Let's Stay Connected:Join the community: thecareerflipper.comTikTok: @thecareerflipperInstagram: @thecareerflipperpodGot a career flip story? I'd love to hear it—and maybe even have you on the podcast! Whether you've completed your flip, are just starting, or are in the thick of it, drop me a line: hello@thecareerflipper.com.Want to support the show?Looking for a speaker? I'd love to talk about career changes at your next event.Collaborate through sponsorships or affiliates! Let's work together.Email me: hello@thecareerflipper.comCheck Out My Customer Service CoursesBefore my career flip, I led customer experience teams and created online courses that have helped over 12,000 students worldwide. Whether you're switching to customer service or sharpening your skills to run your own business, these courses are packed with practical tips. Learn more at thecareerflipper.com/courses.Other Ways to Get Involved:Buy me a coffee!Explore my furniture flipsMusic CreditsSeason 1: Intro and outro music by audionautix.com. Season 2: Intro and outro original music by Jenny Dempsey, recorded in a home studio.What's the flippin' best that could happen?

In this episode of Social Media Decoded, Michelle Thames shares the invaluable lessons she learned during her time working in corporate marketing for a major beauty brand and how those strategies shape the way she runs her business today. From developing clear strategies to leveraging storytelling and tracking data, Michelle discusses how the corporate approach can be adapted for solopreneurs and small business owners. If you've ever wondered how to build a sustainable and scalable business, this episode is packed with actionable advice you can implement, no matter the size of your team or budget. What You'll Learn in This Episode How corporate marketing principles like strategy and consistency can transform your business. The importance of data-driven decision-making, even for small businesses. How storytelling builds trust and connection with your audience. Why collaboration and networking are essential for growth. Practical steps to apply corporate marketing lessons to your own business. Links & Resources Mentioned

It was a mammoth day at the rally.  Bo Gardner, Vice President of Corporate Marketing and Junior World Finals General Manager joins us.  Send us a textSend your thoughts and feedback to nospinfeedback@gmail.com or text 817-668-2395

A three-tier showstopper cake may have beautiful pipework and neatly done icing, but if it's overbaked and dry on the inside, it's not a good cake.The same is true for marketing. If it has no message but it's beautiful, it's not good marketing. Focusing on substance over style is one of the many lessons we're taking from The Great British Baking Show in this episode.Together with the help of our special guest, VP of Corporate Marketing at Trellix, Sara Aiello, we talk about being brand classy, going for substance over style, and trusting your gut.About our guest, Sara AielloSara drives impactful brand and communication initiatives that inspire, inform, and elevate global businesses. At Trellix, she led the brand launch of Trellix from FireEye and McAfee Enterprise. Previously, as Head of Growth & Engagement for Amazon's large item business, she accelerated business growth and customer engagement. At BlackBerry, as Vice President of Field Marketing, Sara led global marketing and sales enablement teams, enhancing the company's technology recognition. During her tenure at Cisco, she spearheaded the security customer experience practice, significantly advancing customer adoption. She also led the successful marketing strategy for a billion-dollar service rebrand. As Director of the Executive Briefing Center for Cybersecurity at The Boeing Company, Sara's expertise in customer experience played a pivotal role in securing critical contracts.Sara holds a Master of International Business from Seattle University and a Bachelor of Science from Clarkson University.What B2B Companies Can Learn From The Great British Baking Show:Be brand classy. Create content that has integrity and stands proudly for your brand. Think about making something that's evergreen instead of trendy or reactive. Sara says, “You can never go wrong with being brand classy. Something that lives on, endures. Sometimes you'll want to take a quick hit at a competitor or something like that, but that's not going to age well. And so always be kind of brand classy in what you do.”Go for substance over style. Every so often in The Great British Baking Show, a contestant will create a beautiful confection that doesn't taste as good as it looks. That's when Paul Hollywood says, “Style over substance.” In content, you want to make something that has meaning while also being visually attractive. So always think about your message first before focusing on the beauty of it. Sara says, “You have to actually know what you want to say first before you start thinking about how beautiful or whimsical you want it to look.”Trust your gut. Tune in to what feels right and rings true to your brand. In The Great British Baking Show, contestants have to navigate the technical challenge often based on their gut alone, having to make a cake based on directions like, “Make a genoise sponge.” You may not always have all the information in marketing either, but Sara says, “Be comfortable with not having all your information.” Trust that your gut will lead you in the right direction.Quotes*”One thing we haven't hit on is the storytelling aspect. You really identify and make memories with the bakers and the way that the show tells their backstory. And so you feel really connected. And I think that marketers should remember the power of storytelling. A lot of times, we want to go into stats and figures, but that's really not going to engage our emotional side of our brain, which is what we need to be persuaded.”*”ROI, marketers love to talk about this. I think it really comes down to setting clear goals. A lot of times, especially when it comes on the brand side as opposed to the demand side of marketing, it isn't super easy to see and have metrics, so it's really important to set clear goals from the start. So then you can see if you're succeeding or not.”Time Stamps[0:55] Meet Sara Aiello, VP of Corporate Marketing at Trellix[1:00] B2B Marketing Lessons from The Great British Baking Show[5:10] Behind the Scenes of The Great British Baking Show[11:11] Relating The Great British Baking Show to Marketing[17:52] The Importance of Visuals and Positivity in Marketing[23:24] The Human Element in B2B Marketing[25:46] The Power of Storytelling in Marketing[34:25] Building the Trellix Brand[38:04] Engaging Content Strategies[46:35] Final Thoughts and Advice for Marketing LeadersLinksConnect with Sara on LinkedInLearn more about TrellixAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode, Dave is joined by Andrew Davies, CMO at Paddle, a company providing complete payments infrastructure for 4,000+ software businesses globally. Prior to Paddle, he was VP of Corporate Marketing at Optimizely, following the acquisition of his startup. Dave and Andrew talk about the marketing strategy at Paddle, managing a team of 30 marketers, the fundamentals of effective B2B marketing, and their mission of being the most helpful brand in their space.Dave and Andrew also cover:The importance of first principles in B2B marketingHow to structure and scale a marketing teamHow to differentiate in a crowded marketTimestamps(00:00) - - Intro to Andrew (07:13) - - From Startup Founder and CMO to Head of Marketing (12:48) - - Starting Out at Paddle (15:34) - - First Principles for Building Out Marketing (18:12) - - Positioning and Messaging in a Crowded Market (19:27) - - Leading a 30-Person Marketing Team at Paddle (25:32) - - The Key to Being an Effective Leader (28:01) - - Distributing and Prioritizing Tasks on the Marketing Team (33:28) - - Marketing Strategy at Paddle (35:09) - - What is Your Marketing Team NOT Doing That is Considered a Best Practice for Every Other Company? (38:41) - - AI in B2B Marketing (41:34) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Have you ever walked down the street and spotted a pile of dog doo just sitting there? Even with doo-doo bags available from the city or apartment complex, some folks just don't bother to pick it up. It's gross, right? And let's be real—nobody wants that mess ending up on their shoes!Now, let me introduce you to Courtney Copeland. She made a big career change, leaving her corporate marketing job after over a decade to start her own dog waste removal service, SD Scoop Squad, in sunny San Diego, California. Courtney's journey is pretty inspiring! She shares how her love for dogs and her desire to tackle this “crappy” problem led her to her next career step. You might think, “Isn't that a bit bougie? Can't people just pick up after their pets?” But you'd be surprised at how many people genuinely need this service. Whether it's someone with a disability who can't bend down or just folks who can't be bothered to use the free bags provided in their apartment complexes, there's a real need out there.Courtney is out there making a difference, one scoop at a time, and helping pet owners keep their spaces clean and enjoyable. It's all about turning a problem into an opportunity and making life a little easier for everyone.Connect with CourtneyLearn more about SD Scoop Squad & book your service: https://www.sdscoopsquad.com/Follow SD Scoop Squad on Instagram: https://www.instagram.com/sdscoopsquadConnect on Facebook: https://www.facebook.com/sdscoopsquad Thanks for tuning in to The Career Flipper podcast!If you loved this episode, spread the word! Share it with a friend, hit that subscribe button and don't forget to leave a review—it really helps spread the word to more career flippers like you. Let's Connect:Join the flippin' fam: thecareerflipper.comTikTok: https://www.tiktok.com@thecareerflipperInstagram: http://instagram.com/thecareerflipperpodGot a career flip story? I want to hear all about it & have you on an episode! Whether you've flipped or are about to, or right smack in the middle of a flip, drop me a line: hello@thecareerflipper.com Want to support the show? You can hire me to speak at your event about career changes or let's collaborate through affiliates or sponsorships. Interested? Reach out at hello@thecareerflipper.com Take my customer service courses, maybe? Before being laid off, I spent years in customer experience leadership, helping teams improve how they serve their customers. That work didn't stop with my corporate job—it's now helped over 12,000 students worldwide through the online courses I've built. Whether you're looking to switch to customer service or sharpen your skills, these courses are packed with real-world tips, from handling tough conversations to managing customer interactions. Check them out at thecareerflipper.com/courses! Other ways to get involved with the show:Buy me a coffeeCheck out my furniture flipsIntro & outro music by audionautix.com!

In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari, the differences between coining a term and category creation, how content works in a category creation playbook, and more.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).************************Timestamps:00:00 Intro03:46 Who is Michael Lowe?04:25 Michael's background.05:22 What is Clari?08:29 How did they evaluate the idea of category creation?10:27 Price point at Clari and how it affected the category creation.13:26 Is category creation harder than “regular” content marketing?16:17 Coining a term vs. category creation.19:43 Category creation playbook.24:29 Content measurement in category creation.27:22 Learnings from the category creation process.31:19 Learn more about Michael and At-Bay and get in touch.32:20 Outro************************Useful Links:Michael on LinkedIn: https://www.linkedin.com/in/mlowe08/Website: https://www.at-bay.com/Clari: https://www.clari.com/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Today we cut through the noise, misinformation, and general fog that seems to surround the health climate currently. We do our best to highlight exactly how we feel on what's real, what's not, and the hill's that we'll ultimately die on when it comes to your health journeys.What we cover:- Simplifying wellness practices for impactful change- The rising noise and misinformation in health trends & where they're wrong- The hill's we'll die on regarding health- How fear-based marketing affects personal health choices- The role of community, relationships, habits, and personal responsibility in health decisionsTimestamps:(00:02) Health Philosophy and Lifestyle Change(04:09) Nutritional Journey and Information Overload(11:08) Navigating Health Information Overload(15:30) Building Resilience Through Balanced Health(20:25) Prioritizing Health Through Small Steps(30:28) Artistic Approach to Healthy Eating(35:15) Holistic Approach to Health and Wellness(40:17) Debating Influencers' Impact on Health(45:16) Debating Food Quality and Regulation(49:51) Government Incentives and Food Regulation(59:50) Revolutionizing Agriculture and Politics(01:03:41) Impactful Initiatives for Health Transformation*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what's happening between episodes of the show.Connect with Brett:InstagramX Connect with Harry:Instagram X  Connect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA' for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It's a daily product for us! Use CODE: MAFIA

Great companies don't just sell products—they leverage their brand to create connections that resonate. In this episode, we're thrilled to welcome Kira Klaas, VP of Corporate Marketing at Later, to share her expert insights on how to make those connections truly count. Kira walks us through her strategic approach to aligning content with audience interests, the pivotal role a full-time copywriter plays in creating cohesive messaging, and how embracing diverse perspectives can help leaders overcome personal biases.Join us as we discuss:How to align your content with audience interests—authentic connections beat fleeting trends every time! Kira's concept of Brand Market FitHow to create seamless customer experiences at every touchpoint through design.If you want to dive deeper: Subscribe to Kira's Substack, On Brand for ongoing expert advice on building a compelling brand narrative.Explore her course, Brand for Growth-Stage Leaders, to learn how to elevate your brand strategy as your company scales.

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In this special centenary episode of Comp and Coffee, host Ruth Thomas celebrates 100 insightful episodes of discussions on compensation. Joined by Heather Kruger, Senior Director of Corporate Marketing, and Zach Jamieson, HR Manager at Payscale, this episode reflects on past episodes' themes and their evolution in today's workplace. From the historical journey of pay structures to remote work dynamics, this episode offers a comprehensive reflection and future outlook on compensation management. Key Highlights: The origins and evolution of the Comp and Coffee podcast. Reflections on episode 25's discussion on salary structures and the impact of pay transparency legislation. Insights on the journey towards pay transparency and equitable compensation practices. The transformation of remote work and its implication on organizational policies and employee engagement. Revisiting episode 75's debate on quiet quitting and its relation to employee engagement and workplace culture. A look at Payscale's upcoming annual virtual conference, Compference24. Quotes: "Great compensation is not just about structures—it's about fostering simple, honest conversations over a cup of coffee." – Heather Kruger "Our culture isn't built by the walls of our office." – Paul Wolfe, as quoted by Ruth Thomas "It's really about knowing when enough is enough and when you're maybe pushing your employee just a little bit too much." – Zach Jamieson

In this episode, our host Eitan Koter is joined by Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce, Southeast Asia's leading e-commerce enabler. Based in Bangkok, Shlomi brings over a decade of experience working across the region, and he is here to share his expertise on the rapidly growing e-commerce landscape in Southeast Asia. aCommerce, founded in 2013, offers end-to-end solutions for brands looking to establish and expand their online presence in markets like Thailand, Indonesia, Vietnam, and more. The company provides services from web store development to logistics, customer service, and data-driven marketing strategies.During our conversation, Shlomi offers a comprehensive overview of the Southeast Asian e-commerce market, touching on its size, growth rates, and key players. He shares why Indonesia, Thailand, and Vietnam are currently the markets to watch, highlighting the unique factors driving growth in each country. We also discuss the rise of social commerce, particularly the impact of platforms like TikTok, and how they are transforming online shopping behavior in the region.Shlomi provides practical advice for both local and international brands looking to enter these markets, including the best strategies for customer acquisition, the importance of leveraging video content and KOLs (Key Opinion Leaders), and the evolving role of retailers in this space. He also touches on emerging opportunities for U.S. brands considering expansion into Southeast Asia and how they can navigate the challenges of entering new markets. Tune in to gain a better understanding of the trends shaping Southeast Asia's e-commerce sector and actionable strategies for success in this vibrant and fast-growing market.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce/LinkedIn: https://www.linkedin.com/in/shlomi-cohen/aCommerce: https://www.acommerce.asia/Takeaways:Southeast Asia is experiencing significant growth in e-commerce, with countries like Indonesia, Thailand, and Vietnam leading the way.Data and video are crucial in e-commerce marketing, and social commerce is a rapidly growing trend in the region.International brands looking to enter the Southeast Asian market should consider factors such as product-market fit, spend per capita, competition, and cultural preferences.Retailers in the region are transforming into 3P marketplaces and leveraging retail media to increase revenue and offer a wider range of products.A-Commerce provides end-to-end e-commerce solutions and helps brands navigate the Southeast Asian market.Chapters:00:00 Introduction and Overview04:54 E-commerce Landscape in Southeast Asia10:00 Data and Video in E-commerce Marketing19:21 Social Commerce in Southeast Asia23:06 Market Entry Strategies for International Brands30:17 Retailers Transforming into 3P Marketplaces43:25...

Ever wondered what it takes to pivot from a corporate career to becoming a successful entrepreneur? Join us as we uncover the fascinating journey of Melvin Jay, the visionary behind Gunna Drinks and the Sustainable Bottling Co. Learn how Melvin transitioned from high-profile marketing roles at Nivea and Danone to founding Clear Ideas — a marketing strategy firm later acquired by M&C Saatchi. Discover the motivations that led him to launch a craft soft drink brand and the UK's first aluminium bottling facility, all driven by his relentless passion for innovation and sustainability.Curious about what sets successful entrepreneurs apart from the rest? Melvin shares his insights on the crucial attributes needed to thrive in the entrepreneurial world. From the importance of maintaining an open mind to rigorously testing business concepts through consumer research, Melvin breaks down his approach to navigating budget constraints and leveraging cost-effective strategies. You'll gain valuable insights into the transition from corporate life to startups, the art of fundraising, and the meticulous process of building a diverse and effective team.As we dive deeper, Melvin sheds light on the pressing issue of sustainability in the beverage industry. Listen as he discusses the limitations of plastic packaging and the advantages of aluminum, which is infinitely recyclable. Melvin introduces the concept of the "eco nudge," encouraging consumers to make environmentally friendly choices with ease. This episode is packed with actionable advice and inspiring stories that will leave you motivated to tackle your own entrepreneurial challenges while making a positive impact on the environment. Don't miss this engaging and insightful conversation with Melvin Jay.Support the Show.

In this episode of Digital Marketing Master Archive Edition, host Sarah Morse chats with Shanda Boyett, the Head of Corporate Marketing at Pushpay. Shanda shares insights into her role in shaping the company's brand and corporate messaging, the importance of data-driven creativity in marketing, and how Pushpay is helping nonprofits and faith-based organizations achieve their missions. With a rich background spanning journalism, agency work, and tech, Shanda also delves into her unique career journey, the power of side hustles, and the evolving landscape of B2B marketing. Whether you're in tech, marketing, or nonprofit work, this episode offers valuable lessons on leveraging technology to drive engagement and impact.

Susan spent 16 years gaining extensive corporate and management experience at a senior level in Equity Sales, Research and Corporate Marketing in investment banks DLJ, Merrill Lynch, Morgan Stanley and Citigroup. Passionate about helping people reach their full potential, she has developed training courses, facilitated development workshops and mentored high potential individuals throughout her career. Between jobs, she travelled to France to learn French and fell in love with Carcassonne where she spent the money that she had saved to buy a studio flat in London on a house.Today, she is an experienced and professionally qualified corporate and executive coach, award-winning speaker, best-selling author and transformational trainer.She is passionate about creating sustainable peak performance and success for clients by helping them increase their confidence, energy and impact.In addition to one-to-one executive coaching and VIP strategy days, she runs a High Performing Woman program for women in business, bespoke workshops/speeches, an annual De-Stress and Assess retreat, and a series of corporate career masterclasses for clients such as Barclays Bank, Expedia, Jefferies, JP Morgan, Man Grp, Deutsche Bank and InvescoPerpetual.https://www.tedlondon.com/about.html

Send us a Text Message.Ready to escape the corporate grind and start a business that offers you flexibility and fulfillment? In this episode of the Second Act Success Career Podcast, host Shannon Russell dives deep into an incredible second act success story with guest Jessica Stephens. Jessica, a former high-powered corporate marketer, shares her transformative journey from the demanding world of advertising to becoming a thriving social marketer and online entrepreneur.Jessica reveals the pivotal moments that made her reconsider her career path, including her desire for more time with her pilot husband and the realization that her high-stress job was taking a toll on her health and happiness. Discover how Jessica turned a side hustle into a full-time business in just two years, leveraging her skills and passion to build a flexible, mobile career that aligns with her personal goals.Tune in to hear about Jessica's unique insights on transitioning from a corporate job to running a successful online business, the importance of having a strong "why," and practical tips for anyone looking to make a similar leap. If you're ready to be inspired and learn how to create your best life through entrepreneurship, this episode is a must-listen!SHOW NOTEShttps://secondactsuccess.co/156Connect with Jessica Stephens:InstagramLinkedInWebsite and Podcast--------- You belong in the Career Clarity Collective! Figuring out what you want in your career often feels like a full time job, BUT you don't have to do it alone! If you feel miserable at work and need a change, join like-minded women in this membership. You'll get access to group coaching, masterclasses, and community. https://secondactsuccess.co/membershipReady To Quit Your Job?Ready to quit your job and start a business? Unboss yourself and take the QUIZ! https://secondactsuccess.co/quizGet the FREE Career Change Planner to help you plan your next career move!https://secondactsuccess.co/plannerBook a FREE Discovery Call with host/career coach Shannon Russell - https://www.calendly.com/second-act-success/coaching-strategyLET'S CONNECT!Instagram - https://instagram.com/secondactsuccessFacebook - https://www.facebook.com/secondactsuccess.coTikTok - https://www.tiktok.com/@secondactsuccessAll the latest - https://secondactsuccess.co/linksFREE Resources - https://secondactsuccess.co/resources REVIEW & SUBSCRIBE THE PODCAST!

In this episode of The Kula Ring, we welcome David Starck, Senior Director of Corporate Marketing at ProMach. David shares his unique journey from a background in graphic design and copywriting to leading corporate marketing strategies for a company with over 50 brands. They discuss the challenges and opportunities of managing a diverse portfolio, the creative approaches to marketing in the manufacturing sector, and how ProMach successfully integrates new acquisitions while maintaining a strong brand identity. Tune in to hear about innovative campaigns and strategic insights from one of the industry's leading marketers. Hear our other conversations with ProMach here: https://kulapartners.com/thekularing/troubleshooting-time-tips-for-manufacturing-content-success/ https://kulapartners.com/thekularing/a-manufacturing-brand-integration-playbook/

Welcome to a special episode of the show, brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. In today's episode, we explore the fascinating intersection of branding and business strategy through the lens of a recent project between Blackbaud and The Office of Experience. We are joined by Lori Poer, Vice President, Global Brand and Corporate Marketing at Blackbaud, and Nigel Dennis, Group Creative Director at The Office of Experience. RESOURCES Blackbaud website: https://www.blackbaud.com   The Office of Experience website: https://www.officeofexperience.com   Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom   Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv   Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show   Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com   The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow   The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Sensor Tower State of Gaming 2024 www.sensortower.com/state-of-gaming-2024 Data.ai Mobile App Market Forecast 2030 www.data.ai/en/go/mobile-app-market-forecast/ Don't miss out on this in-depth discussion — subscribe to the Deconstructor of Fun Podcast and newsletter for more expert insights. https://www.deconstructoroffun.com/subscribe In this episode, Lexi Sydow, Director of Corporate Marketing and Insights at Sensor Tower, unleashes her mobile gaming market insights. She covers significant trends in mobile gaming and marketing, app vs game dynamics, ad spending on TikTok and YouTube, regional differences, IP collaborations, and the future of subscription gaming. Gain valuable insights on market normalization post-COVID and ATT changes, and learn about the trajectory of apps surpassing gaming revenues. 00:00 Introduction 02:58 Mobile Gaming Market Trends 07:26 Regional Differences in Mobile Gaming 11:23 Impact of ATT and Post-COVID Market 21:38 Subscription Gaming: Netflix and Apple Arcade 25:48 Top Games and Publishers 28:56 Marketing Trends in Mobile Gaming 31:01 UGC Ads and Community Engagement 31:21 Monopoly Go's Strategic Community Targeting 34:53 The Power of Social Media Platforms in Gaming Ads 36:27 The Rise of IP and Brand Integration in Games 39:41 Transmedia Trends  44:11 Apps vs. Games 58:42 Marketing Predictions  01:04:50 Final Thoughts --- Send in a voice message: https://podcasters.spotify.com/pod/show/deconstructoroffun/message Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

Debt collection rarely, if ever, has a positive connotation. Joe Erickson, Director of HR at IC System, spoke with Eric Johannes, Director of Corporate Marketing at IC System, about how this relates to the significance of creating positive culture in this sector. Erickson has worked for IC System, a family business founded by his grandmother, for 22 years. He sees the main benefit of working for a private-owned company as being able to say when something is wrong and act with integrity, even when difficult. “Our core values are something that we've stuck by, and we have held to even when it is inconvenient,” he stated. “Being a private-owned company, we're able to be more flexible, we're able to do what's right for our clients maybe more and were able to do what's right for our employees maybe more.” Because collections has a negative connotation, it's crucial for IC System to spread the message that they are trying to do good. “We're really trying to be the good guy and be an extension of our clients and treat people the way we'd want to be treated out there,” Erickson explained. This involves finding the right people to do the job and being a good steward of clients, the community, and employees. IC System creates a culture of buy-in where employees believe in their vision. “If you have people that are not living your core values, it can spoil the water and it can make it bad for everybody else. And I think that we protect that, we protect our core values, and we really don't make our people work with people that don't align with us,” Erickson said. To learn more about IC System and how they instill positive culture, subscribe to Closing the Books on Spotify OR Apple iTunes. IC System has over 85 years of experience in medical and dental debt collection, rent recovery and other business collections. For more information, visit https://www.icsystem.com/.

Erika White is the Vice President of Marketing and Communications at Affirm. While she has experienced great success in her career, as a child, she was a rambunctious and highly social student who was told she was wasting her potential. However, one special teacher believed in her, challenged her, and got her to see the potential in herself. That lesson stuck with Erika as she obtained both her bachelor's and master's degrees from the University of Southern California and began to build an impressive resume. Erika got her start in marketing at Hilton, where she says another person saw her potential and took a chance on her. From there, she moved on to Director of Global Corporate Relations and Corporate Marketing at Visa, then to Pandora as their Corporate Communications Director, then to Director of External Affairs at TPG, a large private equity firm, before landing at Affirm. In her role at Affirm, she oversees the core functions of building the brand, including brand and partner marketing, creative, paid activations, social media, and communications. On the show today, Alan and Erika talk about Affirm's place in the ever-growing buy now, pay later market as a more honest, transparent, and flexible alternative to credit cards for over 17 million active consumers and over 290,000 merchants. Erika tells us about the role buy now, pay later has in the overall marketplace and where she believes the industry is headed. She also gives us an overview of how she and her team are driving growth and customer acquisition for their retail partners, what she sees as the role of marketing as a whole, and why marketers have to always be adapting, changing, and embracing fluidity. She drives this point home by identifying those as the same attributes she looks for in new hires and telling us how her team embraces those qualities to continuously find new opportunities for value creation. In this episode, you'll learn about:The key attributes that set Affirm apart and how they benefit merchantsWhat is next in the buy now, pay later category?The role of brand and cross-functional partnerships in marketingKey Highlights:[01:45] A special teacher that impacted Erika[06:35] The peak and valleys in her career path[11:30] The state of Affirm's businesses today[12:55] What is unique about Affirm?[15:45] How is this similar to and different from layaway?[17:45] What is next in the buy now/pay later category?[20:15] The value proposition for merchants [22:20] The role of marketing [24:45] How she learned smart risk-taking [27:15] The role of brand and last year's refresh[30:15] Speed, precision, and fluidity[32:25] Read more books and nurture relationships. [33:55] AI is a mandatory consideration. [37:55] A decline in the desire for 4-year degrees [41:25] The threat of lacking agilityLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Ren Akinci is joined by Ben Cicchetti, Vice President of Corporate Marketing at InfoSum and a passionate advocate for the LGBTQ+ community. Together, they discuss the importance of fostering true LGBTQ+ inclusion in the workplace and explore how support for LGBTQ+ colleagues must extend beyond Pride Week.

In this episode, Splash's Director of Experiential Marketing Camille White-Stern and CMO Kate Hammitt record live from Forrester's B2B Summit. They're joined by VP of ABX at 6sense EJ Oelling and VP of Corporate Marketing at Highspot Lucas Welch to discuss how marketers can use event-led growth strategies to better their marketing and grow their business.  In their panel discussion, they share:How to create alignment and set event expectations between sales and marketingThe leading and lagging indicators they use to measure event successTactics for using intent data and engaging with buying committeesStrategies for maximizing revenue with existing customersTheir number one tips for starting an event-led growth strategy...and more. ___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Get the event-led growth playbook: https://splashthat.com/resources/event-led-growth-playbook-download

In a world with lots of content noise, play to the silences. Let your messaging be simple and clear, and even short. In this episode, we're learning from the musician who let there be simplicity and space. Who played his trumpet in a sparse style so that each note was beautiful and carefully chosen. That's Miles Davis.And with our special guest, Ben Lempert, Director of Content & Web at Heap, we're talking about creating simple messaging, capturing different voices, leaving room for spontaneity, and the importance of feeling in your marketing.About our guest, Ben LempertBen Lempert is Director of Content & Web at Heap. He has been there for over 4 years, having joined in August 2019 as Head of Corporate Marketing. During his time in his current role, Ben has built a Thought Leadership Content Hub to curate all of Heap's content and facilitate the stages of the buyer's journey, created the Heap Digital Insights Report, which generated thousands of leads and a 50% increase in content downloads, created the Digital Experience Insights Report series, which generated 6000+ downloads and bylines in Forbes and VentureBeat, developed creative initiatives including the Heap Comic Book and the Heap Explainer video series,  grew SEO traffic from 0 to 29,000+ visitors/month, increased social media followers by 100% over three successive years, and grew PR SOV 25% QoQ for nine successive quarters. He has over 10 years of experience in content strategy, brand, comms, creative, editing, and leadership.What B2B Companies Can Learn From Kind of Blue:Create simple messaging. Distill your message into plain but pointed language directed at your particular audience. Ben says, “What people respond to in Kind of Blue, and I think what people often respond to best in good content, is a simple, clear, open, direct message. I think a lot of companies get very complex in talking about the nuances of their solution and the technical advantages their product offers. I think it's worth it in the content world for most companies to think about what your fundamental message is, whether that's one sentence or one paragraph or four words. What's the thing that people will respond to that explains what you do and why it matters in a unique way? It's very hard to get to. I don't think many companies do it well. It's very easy to come up with something that's too abstract to be meaningful.”Capture different voices. Feature quotes from both your customers and colleagues in your content. Gather info and input from all of them and work it into your content. You don't have to operate all alone on a marketing island. Ben says, “Jazz, like content, is a team activity. I think one of the great things about Kind of Blue is that there's room for lots of individual voices. When we think about representing our company through our content, it's worth recognizing that there are plenty of voices across the company. And they all have different ways of expressing what's important. So it's okay to vary the voice and story you're telling, as long as you have a fundamental story that is simple and clear. What's on top of it involves orchestrating these different voices in a way that hits people in different ways and allows for nuance and complexity to be added to your story.”Leave room for spontaneity. Yes, get your work done. But then leave a little time to experiment and play. Ben says, “We are all extraordinarily busy. But sometimes the best marketing comes from carving out time for free form group thinking. Brainstorming, coming up with ideas that are new and off the wall, having that be a prompt.”Mood and feeling matter. Instead of getting into the nitty gritty technical details, focus on how you make the customer feel. Ben says, “Kind of Blue has that impact on you because of the way it sounds. You're not listening to every single note and you're not listening to Coltrane saying, ‘Oh, he played a flat 13 there. Whoa, that's wild!' It impacted you on a deeper, more emotional level. And we often forget that as content writers, that our audience are not robotic automatons. They're people. And we want to hit their emotions. That's where you reach people.” So ask yourself, “How do I want to make my audience feel?”Quotes*”[Kind of Blue] is one of the very few jazz records that most people who are not jazz fans own and listen to actively. And I think there are lots of reasons for that. And I think that gives us a pretty interesting lens for thinking about how content works, given that lots of content is directed towards people who may not be aware of the intricacies of your technical solutions, but still want to be compelled by what you have to say and want to be interested in it.” - Ben Lempert*”Miles was famous for having a very sparse style, very much interested in playing space. And for him, he was very actively thinking about how to play the silence and the space between notes as much as he was playing the actual notes. So he was super minimalist, would play one or two notes, but they would be absolutely beautiful and absolutely brilliant and took a sort of courage to play those one or two notes that very few musicians have. It's much easier to play a lot of notes and hope you get something right. It's much harder to have that one pithy statement and let it hang there.” - Ben Lempert*”Always strive to create a simple, communicable foundation that ideally everyone in the company can embody. And when the audience receives it, they understand right away. And then you build complexity on top of that.” - Ben LempertTime Stamps[0:55] Meet Ben Lempert, Director of Content & Web at Heap[4:37] Ben Lempert's Journey from Jazz Musician to Director of Content[8:47] The Making of Kind of Blue: A Revolutionary Jazz Album[10:20] Miles Davis' Vision and the Birth of Modal Jazz[23:59] Kind of Blue's Legacy and Impact on Jazz and Beyond[28:24] Exploring the Creative Process and Expectations[29:51] The Power of Minimalism in Music and Marketing[33:44] Improvisation: Jazz Lessons for Conversational and Creative Skills[36:12] Marketing Wisdom from Jazz: Simplicity, Emotion, and Spontaneity[48:38] Heap's Content Strategy: Blending Business Goals with Creative Storytelling[55:12] Embracing Experimentation and Spontaneity in Content CreationLinksListen to Kind of BlueConnect with Ben on LinkedInLearn more about HeapAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Samuel Parker and Joe Lynch discuss DAT iQ: the metrics that matter. Samuel is Director of Product Marketing at DAT Freight & Analytics' Shipper segment. DAT operates the largest truckload freight marketplace in North America. Shippers, brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on a database of $150 billion in annual market transactions. DAT iQ provides freight intelligence to inform your budget and procurement strategies so you can navigate market volatility with greater confidence and agility. About Samuel Parker Samuel is the Associate Director for DAT Freight & Analytics' Shipper segment. This segment is in the growth stage of its evolution, serving large enterprise brands and their Logistics, Procurement and Supply Chain teams. Samuel is an experienced market strategy and product leader with over 10 years of experience in supply chain logistics and innovation, specializing in helping technology companies build high-performing Go-to-Market teams. Experienced in solutions marketing and portfolio development across SaaS, Supply Chain Software, and OEM Hardware. Samuel has his B.A. degree in Marketing Communications from Central College and Masters of Science degree in Corporate Marketing and Organizational Communications from Northeastern University. Samuel is a board member of CSCMP's Rocky Mountain Roundtable and is a Certified Product Marketing Manager (CPMM). He lives in Denver, Colorado with his wife and son. About DAT Freight & Analytics DAT Freight & Analytics operates the largest truckload freight marketplace in North America. Shippers, transportation brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on more than 400 million freight matches and a database of $150 billion in annual market transactions.Founded in 1978, DAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500, and Fortune 1000. Key Takeaways: DAT iQ: The Metrics that Matter In the podcast interview, Samuel Parker gave a freight market overview based on DAT's database of $150 billion in annual market transactions. In short, the market has more or less hit bottom, but a recovery will not occur until the first quarter of 2025 - give or take a quarter.   Predicting the freight market is always tough even for DAT, so follow them for the most up-to-date freight market trends and insights. The metrics that matter are from DAT IQ and are summarized below: RateView Analytics: Get the most up-to-date pricing data in the industry based on actual contribution data. Analyze pricing trends and pinpoint seasonal changes with 13-month pricing histories on each lane. Access accurate freight rate forecasts that are over 95% accurate on more than 7 million daily predictions. Gain full visibility into spot and contract rates by viewing average rates paid by brokers and shippers on more than 68,000 lanes. Network Analytics: Understand past, present, and future market conditions. Identify emerging trends, seasonal shifts, and underperforming aspects of your network. Source capacity with precision using supply and demand metrics and forecasts. Uncover cost-saving opportunities by optimizing underperforming lanes or carriers. Build a resilient and diversified portfolio by negotiating with incumbents or efficiently procuring new carriers. Analytics Services: Tap into DAT's in-house team of subject matter experts for one-time or ongoing engagements. Improve data hygiene with services such as data cleansing and aggregation. Integrate data from any DAT product or service to enhance and centralize internal workflows. Receive custom reporting solutions tailored to your business operations. Learn More About DAT iQ: The Metrics that Matter Samuel Parker | Linkedin DAT Freight & Analytics | Linkedin DAT Freight & Analytics | Shippers DAT | DAT iQ DAT | Speakers Freightvine Podcast - DAT MIT Center for Transportation and Logistics with Chris Caplice | The Logistics of Logistics Navigating Market Uncertainty with Sarah Bertram | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Join Rachael Ferranti, VP Corporate Marketing at Foundry as she discusses the 2024 State of the CIO Report. Host Lee Rennick and Rachel reflect on technology themes within the report that coincide with issues discussed with guests on the CIO Leadership Live show.

Explore the wide-ranging world of corporate marketing with host Moira Vetter and Jo Ann Herold, member of the Fast Company Executive Board and former CMO of Honeybaked Ham. Uncover what it takes to maintain your own happiness and sense of self in a corporate landscape, plus the must-know “Ps of marketing” for a new generation — all from a best-selling author and Georgia State University executive in residence.   Episode Guest: Jo Ann Herold, CMO and Founder, Herold Growth ConsultingSupport the show: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

We've always heard of “LVE” like a mysterious mansion on a faraway hilltop, it was an honor to have Bo Gardner the VP of Corporate Marketing with LVE stop by and walk us through his life, and also the relationship with the PRCA, LVE, and the City of Las Vegas have and some of the unconsidered dynamics at play there.