Puthaga Paravai

Why business success is too difficult?

By Suresh Balachandar

We all want to achieve success and we might even have a formula for success. But if you want to achieve Rapid top level success you have to develop 7 mindsets according to Sten Morgan whose book " The 7 mindsets of Success" is summarized in this episode. Listen and let us know what do you think

Persuasion doesn't have to be greasy and hard pitched. It can be done is a soft and soothing way, which is called as Soulful Persuasion. Jason Harris in his book " Soulful Persuasion" have given us 11 habits to become a soulful persuader. This book is summarized in this episode of Readers Guide. Hear it and let us know of your thoughts.

How to makr people gravitate towards us. Hear this podcast on the book "Authentic Gravitas" by Rebecca Newton

A compact book on knowing five essential parts of any business better and understanding humans ans systems better.

We can accomplish so many things, if we are not distracted. Nir Eyal has wrote an wonderful book on this topic titled " Indistractable". That book is summarised in this episode of Readers Guide. Listen and let us know your thoughts

Your Brain is a novice when it comes to money and investment. The book Your money& Your brain by Jason Zweig will give you all the essentials to understand how your brain reacts and performs while making Financial Decisions

A book on optimizing brain performance by a Neuro Surgeon. A good book for anyone who want to become a better person.

Thinking creatively, innovating break through results can be learnt and taught in a step by step process. The book "Inside the Box - A proven system of creativity for breakthrough result" written by Drew Boyd & Jacob Goldenberg gives that tools, techniques and templates necessary for that. This week's episode of Readers Guide brings you this book. Listen and let us know your thoughts

This week podcast discusses a wonderful book titled "selling the invisible" by Harry Beckwith which explains processes in a systematic way to sell services. Listen and let us know your thoughts

If you are not taking these 22 laws of marketing mentioned in this book written by Al Ries & Jack Trout, the authors Claim your business yoy will fail. Listen to this podcast episode to know what are those 22 Laws and keep your business successful. Let us know what yoy think after listening to it.

A good book on financial intelligent

The sure shot path to riches and wealth is to invest in share market. But as early investor people make certain common mistakes and these mistakes are deadly if repeated again and again. In his book " The 5 Mistakes every investor make" Peter Mallouk lists them and tells us how to overcome it. Listen to this episode of Readers Guide and let us know how it was.

Anybody can become rich by just following simple yet powerful laws of money. These laws are eternal and havent changed a bit from the day it has been created. So if you want to be rich hear this podcast on the book "Richest Man in Babylon" by George classon where he goes into detail about the laws of money. Hear and let us know how did you feel

Everyone wants to be rich but few only know the how to manual of riches and wealth. Many books have been written with a promise to reveal the secret but in reality very few books end up actually doing it. One such book which keeps its promise is the book "I will teach you to be rich" by Ramit Sethi. Listen to the 40 mins podcast of this episode of Readers Guide to soak in all you need to become rich. Hear and let us know what you think!!!

What if the world ends suddenly and you are left with few survivors. Can you manage with things around you?! What if managing is not good enough?! You must build everything you need from "Scratch". The book " The Knowledge" written by Lewis Dartnell helps you learn the basic things you need to know and do to survive and thrive in the most difficult circumstances. Listen to the essence and overview of this book in this 30 mins podcast session. Let us know what you think

We have seen that we are brilliant at some times and dumb s**t at times. Why are we like that?! How our unconscious mind runs the show, is how we construct our reality through brain. This concept is beautifully explained in David Eagleman's Book "Incognito". That book is being summarized and overview is given in the episode of Readers Guide. Hear and let us know how do you feel!!!

We humans are full of mistakes and we as a species are very bad at learning and improving from our past mistakes. That is because we operate from the area of assumptions. In this episode of Readers Guide we have given the overview of the book named "The Humans" by Tom Phillips who have written in great detail about this in a very comical way. Hear it and let us know how did you feel.

We humans are extremely good at decieving ourselves. But why do we do it?! Is it good or bad?! Robert Trivers " The folly of Fools" gives a broad frame work to answer these questions. In this week's Readers Guide podcast that is the book we have given as overview. Please hear and let us know if it of any use and benefit.

There are few things which causes us trouble in our life, but that can't be eliminated as well. Things like stress, Time, sleep etc. Those things have to be managed wisely to live a peaceful life. Pedram Shojai a Doctor of Oriental Medicine gives us ways how to do that in his book "The Urban Monk". Over view of this book is given to you in 44 mins. Please hear and share thr podcst with your friends and family

If one thing that human kind is constatntly seeking is happiness, then there should be enough materials on this. But Solve for happy is one of the best available material on the subject. Mo Gawdat gives a great frame work to remove unhappiness and find hapiness which is innate. Listen to this episode of Readers Guide where the over view of the book "Solve for happy" by Mo Gawdat is given.

These 7 decisions will help you achieve success in your personal life. This book by Andy Andrews will help you evaluate where you stand in youe life now and how far you have to go and how to navigate that path. Listen to this podcast episode to kick start your personal journey of success

Life is a chaos and we need some mental models and frame works to navigate in that chaotic world. These 12 rules formulated by Jordon Peterson in his book " 12 rules for life - An antidote to chaos" will help build that frame works. Listen and spread the word

If you are not able to make your customers fascinate about your brand, then it is almost sure tje business would fail. Learn the art of fascination and get to know about 7 ways of doing it in this podcast where the overview of the book "Fascinate" by Sally Hoggshead is given in 34 mins.

Influencing has a structure and lets see how it is structured

The effect of our influence directly affected by our understanding of how human brain works when it takes information. If yoy want to understand gow we as humans take in information and also to know how to influence others, listen to this podcast on thr book "The influential Mind" by Tali Sharot

Traditional marketing research methods wont help you to create a captivating and persuasive marketing message or sales pitch. To know how to create them listen to this podcast on the book "The Persuasion Code" by Christophe Morin and Patrick Renvoise

In his ground breaking book "Pre-Suassion" social psychologist " Robert Cialdini" explains techniques of pre-suassion - the methods to prepare people so that they become very receptive to our message and make them act in a way which we want them to act.

If you want to achieve great things by executing high productivity most of the time, then yoy need to be in the "The State of Flow" more often than not. But What is flow and how to get into it. Listen to this podcast and learn the art of getting into the flow

Learn the one thing that is crucial for achieving ultra success from this episode of Readers Guide where the book "Grit - The power of passion and Perseverance" written by Angela Duckworth is given an over view. Listen and please share with your friends

HP6 is a six habits package that can transfor anyone into a great high performer. In this podcast all of them are discussed in detail. Go ahead hear it and start on your journey towards high performance

தாஜி என்று எல்லோராலும் அன்போடு அழைக்கப் படும் கமலேஷ் பட்டேல் அவர்கள் எழுதிய The Heartfulness way என்ற புத்தகத்தைப் பற்றி திரு. மகேஷ் அவர்கள் இந்த வார புத்தகப் பறவையில் பகிர்ந்து கொண்டுள்ளார். கேளுங்கள், நண்பர்களுடன் பகிருங்கள்

Listen to the tried and tested process of Titans to excel in Business and Personal Life

If u are frustrated with not living your life, then i have a wonderful podcast for you. Listen to it and get a great move ahead in life. Follow the ground rules discussed in thid book and achieve massive success.

How to be an achiever inspite of the hurdles and obstacles which comes in the way of our success is discussed deeply in this episode of Reader's Guide.

If you want to live a meaningful life in this noisy world adopt tue policy of Digital Mininalism

தி தமிழ் ஹிந்து பத்திரிக்கையில் பிஸினஸ் பக்கத்தை நிர்வகிக்கும் திரு. கார்த்திகேயன் அம்பி பரமேஸ்வரன் அவர்கள் எழுதிய "ஸ்பாஞ்" என்ற புத்தகத்தைப் பற்றி நம் புத்தகப் பறவை போட்காஸ்டில் நண்பர் பாரதியுடன் கலந்துரையாடி உள்ளார். கேளுங்கள். நண்பர்களுடன் பகிருங்கள்

How one can influence a person or a group of people?! In this original book "Influence" by Robert Cialdini, he gives a clear 6 frame work to drive people to do what we want to do. Listen and implement it. Please share it with your friends.

A hand book that explains the new psychologt of success. A book with original thoughts to develop growth mindset and how to apply it in sport, business, relationship and parenting. Carol.s.dweck is a genius who brings out all the essentials to be successful and happy. Happy listening

In his thought provoking book Originals, organizational psychologist and professor Adam Grant, Gives us a frame work to produce, propogate and execute original ideas and thus becoming a non- conformists in this society. A must read Original book which tells the need and necessity to be a original thinker. Do listen and please share it with your friends. Let's create more originals

அல்செய்மர் நோய் ஆராய்ச்சியாளர் கீர்த்தி தன்னை வெகுவாக பாதித்த புத்தகமான திரு. கோபிநாத் எழுதிய ப்ளீஸ் இந்த புத்தகத்தை வாங்கதீங்க பற்றி தன் அனுபவங்களை பகிர்ந்து கொண்ட அத்தியாயம். கேளுங்கள், நண்பர்களுடன் பகிருங்கள்

John Rex extremely success ful sales person discusses the boom titled "First Break all the rules" with Aravindh Bharathi. Please listen and share your feedback

This episode of readers guide explored the concept of positive thinking in a much radical manner. The author in this book has given a bullet proof motivation concept, which is hailed as the most successful and scientific way to achieve any goal. Listen and Enjoy.

This book explains a model called hook by which anyone can build a habit forming internet products and build a sustainable business around it. The four steps of the hook model Trigger, Action, Variable Reward, Investment are discussed in this episode of the podcast by me and my good friend Aravindh Bharathi. Listen and Enjoy. Please share this podcast with your friends and family whom you think it will help. Share your feedback with us. Thank you.

This book is kind of prophecy as ot speaks about influencer marketing when Facebook, Twitter, YouTube, Instagram were all just Ideas. In this episode we discuss key ideas in the book that will help you create a step by step process to create a word of mouth marketing for your service/product. Happy listening and do share this episode with your friends and family who you think might get benifit out of this. Thanks.

This episode features the reading journey i went through in 2018. I have suggested some ways to start reading atleast 20 books an year. Pleaae hear and share your feedback. Share this with your friends who are looking for a way to read more books in the coming year. Wish you all a very happy New Year 2019.

திரு ரமேஷ் அவர்களின் நேர்காணலைத் தொடர்கிறார். ஜாக் வெல்ஷின் " ஸ்ட்ரெய்ட் ஃபரம் தெ கட்" என்ற நூலின் சாராம்சம் இந்த வாரம் விவாதிக்கப் படுகிறது. தலைமை பண்புக்கு உதாரணம் காட்டப்படும் ஜாக்கின் சுயசரிதையை கேட்டு மகிழுங்கள். நண்பர்களுடன் பகிருங்கள்

இந்த வாரம் நண்பர் பாரதி திரு ரமேஷ் ஷ்ரிவாசன் அவர்களின் வாசிப்பனுபவம் குறித்து செய்த கலந்துரையாடல் இடம் பெறுகிறது. இந்த வாரத்தில் வினீத் நய்யார் எழுதிய "ஏம்ப்ளாயீஸ் ஃபர்ஸ்ட், கஸ்டமர்ஸ் நெக்ஸ்ட் " என்ற நூல் பேசப்பட்டுள்ளது. கேட்டு மகிழுங்கள், நண்பர்களுடன் பகிருங்கள்.

திரு. கணபதி அவர்களுடனான உரையாடலைத் தொடர்கிறார் நண்பர் பாரதி. தி ஐடல் தீஃப் என்ற நூலைப் பற்றி மேலும் தெரிந்து கொள்ளுங்கள். நம் கலைக்கும் கலாச்சாரத்திற்கும் வெளிநாடுகளில் உள்ள மதிப்பு தெரிந்தாலேனும் நம் பாரம்பரியம் மேல் நமக்கு பற்று ஏற்பட வாய்ப்புண்டு. கேட்டு மகிழுங்கள். நண்பர்களுடன் பகிருங்கள்.

In this episode of Reader's Guide, Me and my friend Bharathi discussed a book titled " The Einstein of Money - the life and ageless financial wisdom of Benjamin Graham" written by Joe Carlen. In this episode we have decoded the entire value investing into 3 fundamental principles. We have also dwelled into some of Graham's lesser know feet. Do listen and enjoy. Please share with your friend's too. Thanks.