Podcasts about Purple Cow

Episode Description:This is a From the Archive episode with Seth Godin.Seth Godin returns to the show for a conversation about making work that matters in a world obsessed with hits, rankings, followers, algorithms, and approval.James opens by talking about Seth's long body of work: Purple Cow, Linchpin, Graceful, thousands of blog posts, and Seth's then-new podcast Akimbo. Seth explains why he had thought about podcasting for years but resisted it because audio creates a different kind of intimacy. In print, the voice in the reader's head is the reader's own voice. In audio, the voice belongs to the person speaking.That intimacy made podcasting powerful, but also something Seth wanted to handle carefully.From there, James asks about the structure of Akimbo. Seth says the key to a strong solo format is assertion. What are you saying that is not obvious? What are you asking people to see differently? If you cannot make the point in 15 minutes, maybe you cannot make it at all.The conversation then moves into hits. Seth explains that platforms benefit from the long tail, but creators can suffer inside it. Amazon, iTunes, Facebook, Twitter, and other platforms need endless creators to show up with work, but they also train people to believe that if they do not hit number one, they failed.Seth's alternative is the smallest viable audience. Find the specific group you seek to serve. If it is 500 people, make something so good for those 500 people that they cannot help but tell someone else. That is more useful than chasing a vague mass audience or gaming a category so you can call yourself a bestseller.James and Seth connect this to Purple Cow. The book spread because Seth gave people a phrase they could use in a meeting. A “purple cow” became a way to describe something remarkable before people necessarily knew where the phrase came from.That is a key idea in the episode: every hit changes the people it touches. It does not simply entertain. It gives people a new belief, a new language, or a new way to see.Seth also explains the deeper forces under a lot of culture: fear and status. Fear keeps people from doing work that might not work. Status makes people compare themselves to the wrong people and measure the wrong things. The creator's job is to notice both, then act generously anyway.The episode closes with the craft itself. Seth says he does not check blog stats, does not read Amazon reviews, and does not shape his work around critics. The question is simpler: Did you change someone for the better in a way you are proud of?If yes, do it again.Editorial Note:This is a From the Archive episode. References to Akimbo as a newer podcast, This Is Marketing as an upcoming book, the altMBA, platform dynamics, bestseller lists, podcasting, and Seth's then-current projects reflect the original recording period.What You'll Learn:Why Seth Godin resisted podcasting for years.How audio creates a different kind of intimacy than writing.Why a solo podcast needs a clear assertion.Why Seth focuses on overlooked, underthought, ignored, or uncomfortable ideas.Why platforms benefit from the long tail more than most creators do.Why chasing hits can distort the work.What Seth means by the “smallest viable audience.”Why a hit has to change people, not just entertain them.How Purple Cow spread by giving people useful language.Why trying to avoid criticism often makes work invisible.How fear and status shape culture, creativity, marketing, and self-worth.Why random events should not be taken personally.Why generosity requires emotional labor.What it means to choose your customers and choose your future.Why second-order teaching matters more to Seth than personal credit.Why being “amazing” starts long before the hustle.Why the best work lives in the territory of “this might not work.”Why Seth does not read reviews or track stats.How to protect the craft from outside measurement.Timestamped Chapters:[03:19] Seth Godin ReturnsJames welcomes Seth back and introduces his books, blog, and new podcast Akimbo.[05:15] Why Seth Started a PodcastSeth explains that he had thought about podcasting for years, but worried about the intimacy of audio.[07:05] Choosing the Right MediumSeth explains why a podcast reaches people differently than writing and why he avoids formats, like Twitter, that do not fit the work he wants to do.[08:17] The Solo Podcast FormatJames asks about Seth being the only guest on Akimbo, and Seth says a solo show needs a strong assertion.[09:24] Overlooked, Underthought, and Hard to ConfrontSeth distinguishes his style from pure contrarianism and says he is drawn to things people have missed or avoided.[10:47] Hitsville and the Long TailJames brings up Seth's Akimbo episode on hits, platforms, Amazon, podcasts, and the explosion of available work.[12:21] The Trap of Platform ThinkingSeth explains how platforms train creators to feel defective if they do not become number one.[13:25] Editors Cannot Pick the HitsSeth argues that people cannot reliably predict hits and that creators should not try to game their way to the top.[15:00] The Smallest Viable AudienceSeth explains why serving a specific small group can be more powerful than chasing the masses.[16:21] This Might Not WorkJames brings up Seth's large limited-edition book and how it was built for a specific audience instead of the broad market.[17:26] Why You Cannot Reverse-Engineer Gangnam StyleSeth explains why many talented people try hard and still do not hit, because hits also involve randomness.[19:14] Don't Bet Your Work on Oprah or BieberSeth explains why waiting for a powerful person to anoint your work is a bad strategy.[20:13] Finding the People Who Must Share ItSeth uses the idea of R naught to explain why a small group of people who must tell others can create spread.[20:35] Why Purple Cow SpreadSeth explains how the milk carton, the title, and the phrase itself helped people talk about the idea.[22:26] Every Hit Makes a Change HappenSeth says the real question is: What change are you trying to make in the people who engage with your work?[23:35] What Akimbo Is Trying to ChangeSeth explains that Akimbo is for people who want to think more deeply about culture and change it for the better.[25:14] Randomness, Fear, and StatusJames connects Seth's episodes, and Seth explains that much of his work is about fear and status.[27:13] Don't Take Randomness PersonallySeth says creators should expect that many launches will not become hits and organize their work accordingly.[28:33] The Craft vs. the Outside WorldJames and Seth discuss how publishers, reviewers, bestseller lists, rankings, and critics can distract from the actual work.[29:21] It's Not for YouSeth explains why broadening a project for everyone can make it average, and why creators should be willing to say who the work is for.[32:29] What Will You Do With the Microphone?Seth says he wakes up thinking about the people he seeks to serve, not how to increase traffic or revenue.[33:30] Why Seth Ignores Stats and ReviewsSeth explains that he does not check blog traffic, book sales, or Amazon reviews because that helps him keep doing the work.[34:43] Choose Your Customers, Choose Your FutureSeth gives the six-word version of audience selection and explains why customers shape the work.[35:04] Thirsty, Dissatisfied, and GenerousSeth describes his ideal audience and explains generosity as emotional labor in service of other people.[37:22] Second-Order TeachingSeth says he wants to be judged not by his work, but by what people who learned from him teach others.[38:18] Be the Person They Want to FindSeth explains why the real work happens before SEO, LinkedIn tactics, or hustle.[40:02] How Do You Become Amazing?James asks the direct question, and Seth says the essence is confronting fear and doing emotional labor.[41:00] Where Art and Innovation LiveSeth says the work that might not work is where generosity, art, innovation, and magic happen.[42:05] Warby Parker and the Risk of Something NewSeth uses Warby Parker as an example of doing something advisors said would not work.[42:49] How Seth Builds an EpisodeSeth explains how a coincidence becomes a podcast: collect stories, find the non-obvious insight, and connect the dots.[45:07] Seth the CollectorSeth describes himself as someone who collects moments, stories, and observations that may become blog posts or lessons.[46:34] Self-Awareness and the CraftJames connects Seth's work to the ability to keep distance between your belief in the craft and society's measurements.[47:04] Jiro, Awards, and the Wrong RewardSeth talks about Jiro Dreams of Sushi and the danger of external validation taking over the craft.[48:40] Marriage, Space, and StoriesJames asks Seth about marriage, and Seth talks about listening, keeping promises, creating space, and the stories people tell themselves.[52:18] Advice for James's PodcastJames asks how to change the show, and Seth suggests making one out of every four episodes a solo episode.[53:08] This Is Marketing and Closing ThoughtsSeth says his next book is This Is Marketing, James recommends Akimbo, and Seth signs off by telling him to keep making a ruckus.Additional Resources:Seth Godin Official WebsiteSeth's BlogAkimboAkimbo on Apple PodcastsThis Is Marketing — Penguin Random HousePurple Cow — Seth's StorePurple Cow — Penguin Random HouseLinchpin — Penguin Random HouseThe Dip — Penguin Random HouseThe Practice — Penguin Random HouseBy the Way BakerySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at 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What is the change you seek to make?On today's episode we go back to the Finding Mastery Vault for a conversation with Seth Godin, author, entrepreneur, teacher, and one of the most influential thinkers of our time on leadership, creativity, and making meaningful change. Seth has written more than twenty international bestsellers, including The Dip, Purple Cow, and The Song of Significance, alongside one of the longest-running daily blogs in the world. His claim is that naming the change you're actually trying to make is more than a branding exercise. It's what helps make every downstream decision clearer… what to commit to, what to quit, whose opinion to take seriously, and who you will have to become to pull it off. We first released this one a few years ago, and since then the world has only gotten noisier, faster and more demanding of change, which is exactly why we felt it was worth bringing back.In this episode, you'll learn:What Seth means by the change you seek to make, and why it clarifies everything downstreamLeadership as a voluntary act, and why enrollment and inspiration come before authorityWhy consistency is what makes you trustworthy enough to lead change at allHow to tell a dead end from the dip when you're deciding whether to quitWhose judgment has actually earned the right to shape your workWho to go to for reassurance, and who to go to for insightIf you have ever felt your choices quietly bending toward the approval of people who have not earned it, this conversation offers you a perspective you need to hear. Links & ResourcesSeth Godin Photo Credit: Brian BloomFor More on Seth, go to https://www.sethgodin.com/ Seth Godin's Books: The Dip, Purple Cow, Linchpin, Tribes, This Is Marketing, The Practice, and The Song of Significance. His newest book, The Knot: Problems Can Be Solved, is set to be released in September 2026.Subscribe to our Youtube Channel for more conversations at the intersection of high performance, leadership, and wellbeing: https://www.youtube.com/c/FindingMasteryGet exclusive discounts and support our amazing sponsors!Go to: https://findingmastery.com/sponsors/Subscribe to the Finding Mastery newsletter for weekly high performance insights: https://www.findingmastery.com/newsletterDownload Dr. Mike's Morning Mindset Routine: findingmastery.com/morningmindsetFollow on YouTube, Instagram, LinkedIn, and XSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/oobo_bigdeal - cs And one more thing for the business owners: stop making million dollar decisions alone! Join the Contrarian Growth Boardroom and get a board of advisors to help with every decision: https://contrarianthinking.biz/bdbr The only thing between you and the life you want is the story you've been telling yourself. Seth Godin is one of the most influential thinkers of our time and the author of 21 bestselling books, including Purple Cow, Linchpin, and The Dip. He survived 800 rejection letters in a single year, has published a blog post every day for 26 years, and has spent decades helping people escape mediocrity. In this episode, he shares the frameworks for getting unstuck, why the best winners know when to quit, and how to untangle the invisible beliefs holding you back. In this episode, you'll learn: The four horsemen of mediocrity: deniability, helplessness, contempt, and fear, and the habits that quietly keep you stuck How Seth turned 800 rejection letters into a competitive advantage by offering value instead of asking for favors Why the best work is made for people who care, not everyone The Jackson Pollock trap, why wanting two conflicting things keeps you stuck, and how to escape it Why great leaders seek responsibility instead of authority, and how to lead yourself first ___________ (00:00:00) Introduction: Why Most People Choose Mediocrity Over Meaning (00:00:55) The Craft Ethic: 26 Years of Daily Blog Posts and Why Habits Beat Willpower (00:03:55) Strategic Quitting: Winners Are Quitters When It Matters (00:05:43) 800 Rejection Letters in One Year: The Truth About Rejection and Iteration (00:09:38) Feedback Loops Are Everything: Stop Measuring What Mark Zuckerberg Wants (00:12:11) High School Is the Indoctrination: How to Tell If Your Desires Are Actually Yours (00:13:49) Thank You, It's Not For You: The Power of Ignoring the Wrong People (00:14:37) Personal Statements Over Mission Statements: Define Your One Thing (00:16:20) The Seven-Year-Old Bully Story: How to Insulate Yourself From Criticism (00:18:48) The Four Horsemen of Mediocrity: Deniability, Helplessness, Contempt, and Fear (00:23:00) Work That Matters for People Who Care: The Mantra That Cures Mediocrity (00:25:03) The Industrial Age Brought Compliance and Compliance Brought Fear (00:27:04) Managers Use Authority, Leaders Inspire Enrollment: Know the Difference (00:29:08) Lead Yourself First: How to Get Yourself to Change Your Mind (00:31:59) Optimism Is a Tool, Not a Personality: Put On the Right Hat at the Right Time (00:33:40) The Conspiracy of Stuck: Short-Term Conflict Avoidance and Misunderstanding Risk (00:37:56) You Can't Spell Rich Without Risk: The 18 Dollar Garage Sale Test (00:39:13) If No One Comes, No One Will Know: Seth's Mom and the Museum Story (00:41:44) Jackson Pollock and the And Versus But Trap: Why Success Can Break You (00:44:19) Create Things Just For You or You'll End Up Like Pollock (00:48:14) The Smallest Viable Audience: 24 Seats, Filipino Pop Songs, and Enough (00:51:13) Entanglements Feel Like Facts But They're Just Invisible Traps (00:52:31) Tell the Truth and Entanglements Wither: The Three Words That Set You Free (00:54:01) Writer's Block Is a Myth and Resistance Is Everywhere: Steve Pressfield's Gift (00:55:27) The Red Wine Story: You Just Don't Have a Big Enough Why (00:57:05) Comfortable Is Another Word for Stuck: Build New Habits, Not Willpower (00:58:54) I Am Playing the Role of Seth Godin: The Yellow Glasses Come Off (01:00:41) Set Up a Life You Don't Need to Escape From: The Alexander the Great Parable (01:03:07) The Four AM Hotel Lobby: Look at Those Poor Schmoes Escaping Their Lives (01:04:45) Problems Can Be Solved, Situations Cannot: The Final Word on Getting Unstuck ___________ MORE FROM BIGDEAL

This is a special compilation devoted to a subject very close to my heart and currently consuming a large percentage of my waking hours: writing. Over the years, I've asked some of the writers I admire most questions like: How do you choose a project and stay with it? How do you begin when inspiration refuses to show up? How do you build a practice that reliably produces pages? And how do you keep going when you fear your pages are terrible? Listen in to some of my favorite authors answer these and other questions. Please enjoy this special compilation on the craft of writing.This episode is brought to you by:ProLon science-backed Fasting Mimicking Diet that helps activate cellular renewal through fasting, while still eating nourishing mealsAG1 all-in-one nutritional supplementTimestamps:00:00 — Introduction01:52 — Elizabeth Gilbert: Choosing and committing to a project06:25 — Anne Lamott: Shitty first drafts and taking it bird by bird13:04 — Joyce Carol Oates: Don't wait for inspiration15:47 — Jerry Seinfeld: Building a writing system26:27 — Mary Karr: Revision and throwing out 1,200 pages35:08 — Brandon Sanderson: Consistency, word counts, and output45:04 — Seth Godin: Fear of bad writingElizabeth Gilbert is the author of Eat, Pray, Love; Big Magic; and City of Girls. Her ten books have sold more than 25 million copies worldwide. Anne Lamott is the author of 20 books, including Bird by Bird, Operating Instructions, and Help, Thanks, Wow, and co-author—with her husband Neal Allen—of Good Writing.Joyce Carol Oates has written more than 70 books, including Blonde and We Were the Mulvaneys, and won the National Book Award for her novel them.Jerry Seinfeld co-created and starred in the sitcom Seinfeld—which ran nine seasons and won 10 Emmys—and later created Comedians in Cars Getting Coffee and wrote Is This Anything? Mary Karr wrote the bestselling memoirs The Liars' Club, Cherry, and Lit and her book on writing, The Art of Memoir. Brandon Sanderson created the Mistborn and Stormlight Archive series, completed Robert Jordan's Wheel of Time, and raised more than $41 million on Kickstarter for four secret novels. Seth Godin has written 21 bestsellers published in 40 languages—including Purple Cow, Linchpin, and The Practice—and a daily blog of more than 10,000 posts. *For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bestselling and award-winning writers Seth Godin (The Practice), Amie McNee (We Need Your Art), Mason Currey (Daily Rituals) and Bec Evans & Chris Smith (Written) on choosing yourself before anyone else does, protecting the hour you actually have, and why the writing rules you were handed were the rules that worked for someone else.   You'll learn Why "grow a thicker skin" is the wrong advice for a writer facing rejection. What shifts when you notice the harshest rejection you face each day is your own. The case for lowering your standards if your ambitions are big. How an hour that doesn't look like writing can still be an hour of writing. What the word discipline shares with the word disciple, and why it changes how a project turns out. A quiet argument for half an hour a day over the perfect routine you can't sustain. Three questions worth asking at the end of every writing session. Why the writing rule that failed you was probably never yours to begin with. When a good outcome hides a bad decision, and what that means for your practice. The difference between talent and skill, and why only one of them applies to writing. Episode Links #150: Seth Godin — Obscurity Is the Enemy, Here's How to Stop Seeking Validation, Find Your Audience and Build a Creative Practice #158: Amie McNee — Creating Without Permission, Overcoming Self-Doubt, Facing Rejection, Building a Life on Your Own Terms, Embracing Social Media as an Artform #177: Mason Currey — Daily Routines and How Artists Work, Focus Time and Protecting Your Best Hours #046: Bec Evans & Chris Smith — Overcome Creative Blocks, Get It Written About the Guests Seth Godin is the author of twenty-plus international bestsellers that have changed the way people think about work and have been translated into 39 languages – among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences worldwide. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. Amie McNee is a trained historian turned creativity coach, writer, and speaker best known for her popular Instagram account, @InspiredtoWrite, and The Unpublished Podcast. She's self-published two historical fiction novels: The Rules Upheld by No One and Regrettably, I Am About to Cause Trouble. Her book We Need Your Art: Stop F*cking Around and Make Something is a manifesto on the vital, human importance of creating. Her most recent novel, To Kill a Queen, a queer historical mystery set in Elizabethan London, was published in 2025. Mason Currey is a writer and editor living in Los Angeles and the author of the Daily Rituals books. In addition to compiling the Daily Rituals books, Currey was a design-magazine editor for ten years, working as the managing editor of Metropolis, the executive editor of Print, a senior editor at Core77, and the programming chair for the 2015 Core77 Conference. His freelance writing has appeared in the New Yorker, the New York Times, the Wall Street Journal, the Atlantic, and Slate, and he has delivered talks on the creative process to high school and college students, writers' groups, and the partners of the design consultancy IDEO. He sends out a fortnightly newsletter on routines, rituals, and wriggling through a creative life. His latest book, Making Art and Making a Living: Adventures in Funding a Creative Life, was published by Celadon Books in 2026. Bec Evans and Chris Smith are the co-founders of Prolifiko, a coaching business that helps people build productive writing habits. They met while working together in a bookshop more than 20 years ago and have spent a lifetime writing and working with other writers. Prior to Prolifiko, Bec worked in publishing, led teams of writers and managed a writing centre for Arvon. She's also the award-winning author of How to Have a Happy Hustle. Chris has a background as a ghostwriter and content consultant to global business brands, charities and the public sector. He worked as an agency director before setting up his own communications consultancy and has written for national newspapers and magazines. He is also an award-winning comedy scriptwriter. The authors live in Yorkshire with their dog, Peggy. Their book Written: How to Keep Writing and Build a Habit That Lasts was published by Icon Books. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers' Hours: writershour.com.*FOLLOW LONDON WRITERS' SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you're enjoying this show, please rate and review this show!

It's easy to focus on technology. Smart controllers. Sensors. Weather data. Flow meters. Soil moisture. Automation. All of that matters. But in this episode of The Sprinkler Nerd Show, Andy Humphrey and Dustin Nihsen bring the conversation back to the person behind the system. Because even the best irrigation technology in the world is only as good as the operator. Dustin Nihsen, owner of Sprinkler and Irrigation Services in Gretna, Nebraska, has spent more than 30 years in the irrigation industry. He started in the dirt, digging holes and learning the trade the hard way. Since then, he has designed thousands of sprinkler systems, earned multiple Irrigation Association certifications, helped lead one of the Midwest's largest sprinkler companies, and built a business focused on raising the standard of the profession. This conversation is about what it really means to put professionalism back into the irrigation profession. Dustin shares how irrigation contractors can stop competing as "just another sprinkler company" and start becoming the Purple Cow: the company that stands out, communicates better, trains harder, inspects deeper, and delivers a higher-value experience. He explains why professionalism shows up in the small details: how the truck is parked, what the technician wears, how the customer is greeted, how systems are tested, and how confidently a company communicates its value. Andy and Dustin also talk about smart irrigation from a field-level perspective. Sometimes the smartest thing a contractor can do is not install a new device. Sometimes it is reducing runtimes, fixing broken nozzles, understanding precipitation rates, checking pressure, using cycle-and-soak, and training technicians to ask better questions. The episode lands on a powerful challenge for every contractor, owner, technician, and irrigation professional: If you manage 100 clients with 10 zones each, that is 1,000 zones of irrigation under management. Reducing each zone by just one minute could potentially save over 1 million gallons of water per year. That is the power of a smart operator. And Dustin's advice says it all: "In order to make our industry more professional, it has to start with you." This episode is a reminder that Smart Irrigation Month is not only about smarter products. It is about smarter people, smarter standards, smarter service, and smarter leadership.  

In this episode, Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect one of his go-to stories. Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display.Seth is a world-renowned author, speaker, and thought leader who has written more than 20 bestsellers, including Purple Cow, The Practice, and This Is Marketing. At the time of this recording, Seth was focused on promoting This is Strategy.Together, Seth and I discuss his delightful story about recumbent bikes. This "super-story" has found its way into Seth's work repeatedly for over a decade. We discuss ‌the evolution of this story, how he conceptualizes status and affiliation, and why focusing on pedagogy as a storyteller is essential. Also in the episode: why the idea of your "posture" matters for storytellers, the role of the storyteller in the world today, and why smaller stories often have a bigger impact.Learn more about Seth's work and subscribe to his daily blog at seths.blogEPISODE CREDITS:Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→Production support for the original edit by Ilana Nevins.Music for Why They Resonate is by Embleton (Instagram - Facebook).***ABOUT ME, JAY ACUNZOI'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.Today, I teach business leaders how to communicate with greater clarity, influence, and resonance.Learn more about my advisory work at jayacunzo.comBook me to speak at jayacunzo.com/keynotesWatch video versions of some episodes, plus get regular insights into stronger public speaking and growing a speaking business, at youtube.com/jayacunzo***IF YOU ENJOY THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for your support! Keep making what matters.

On this episode of the Jered Williams show, Jered and Eddie break down the essential blueprint for scaling a home service business through effective marketing and branding. Jared explains the "Purple Cow" philosophy, highlighting how professional branding and a memorable name act as the foundation for all successful outreach. They walk through a comprehensive marketing stack—including Google Local Service Ads, Facebook brand awareness, and Pay-Per-Click—while emphasizing that business owners must track key metrics like booking rates and average ticket sizes to ensure a return on investment. The conversation wraps up with two high-impact strategies: building long-term value through customer memberships and capturing "the fortune in the follow-up" by using automated systems to re-engage with unsold estimates and missed calls.

One caller. One problem almost every dentist is dealing with. Jesse is a new practice owner in a rural market. One hygienist is out on maternity leave, another is burning out from assisted hygiene, and after calling schools, searching job boards, and exhausting his options, he's asking the question every owner eventually asks: "What do I do now?" Peter and Craig explain why this isn't just bad luck. The hygiene shortage is real, but waiting for the perfect candidate isn't a strategy. They unpack why hygiene is becoming one of the strongest careers in healthcare, why most hiring ads blend into the sea of sameness, and how practices can market themselves to future team members the same way they market to new patients. Along the way, they discuss employee referral bonuses, recruiting videos made by your existing team, why total compensation beats hourly pay, hiring for the practice you want instead of the practice you have, and the difference between hiring great people and actually keeping them. Got a question for the Hotline? Call (561) 933-5575. DESCRIPTION The Bulletproof Dental Podcast Episode: 447 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak In this Bulletproof Hotline episode, Peter Boulden and Craig Spodak answer a listener question about one of the biggest challenges facing dentistry today: hiring hygienists. Drawing from their own experiences, they share practical recruiting strategies, discuss why the hygiene shortage isn't going away anytime soon, and explain how practice owners can build a culture that attracts—and retains—top talent. CONTACT US Want Peter and Craig to answer your question on the Bulletproof Hotline? Call and leave a message: (561) 933-5575 Whether you're dealing with hiring, leadership, practice growth, or a challenge inside your business, your question could be featured on a future episode. TIME STAMPS 00:02:04 - Listener Question: The Rural Hygiene Shortage 00:04:44 - Why Hiring Hygienists Has Become So Difficult 00:06:37 - Why Craig Is Bullish on the Future of Hygiene 00:10:50 - Recruiting With Employee Testimonial Videos 00:12:27 - Referral Bonuses That Actually Work 00:13:32 - Marketing Your Practice to Potential Employees 00:15:36 - Finding Hygienists Outside Traditional Job Boards 00:16:43 - Why Total Compensation Matters More Than Hourly Pay 00:17:54 - Always Be Hiring 00:19:08 - Hire for the Practice You Want to Build 00:20:15 - Becoming the Purple Cow in Hiring 00:22:14 - Using Social Media to Attract Talent 00:26:10 - Why Community Creates Better Hiring Ideas 00:27:31 - Hiring Great People vs. Keeping Great People REFERENCES The Bullet Proof Summit

Welcome to another life-focused edition of Beats, Vines & Life. Today, MJ Towler sits down with renowned entrepreneur, teacher, and bestselling author Seth Godin. Known for his game-changing books like Purple Cow, Tribes, and This Is Marketing, Seth Godin has shaped the thinking of marketers, creators, and leaders around the world. In this episode, the conversation explores the intersection of marketing, storytelling, connection, and lifestyle—diving deep into why stories matter in the world of wine, how meaning and community elevate experiences, and the real power behind the premium price tag on that special bottle. From wine glasses and chocolate bars to placebos and permission-based marketing, get ready for practical wisdom and insight on building trust, finding your tribe, and living a life—and creating products—that truly matter. Pour a glass, settle in, and enjoy a conversation about creativity, generosity, and the courage to ship your best work.Subscribe to Seth's Blog!Follow Seth on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world's most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine Reviews Hosted on Acast. See acast.com/privacy for more information.

This Week In Startups is made possible by:Plaud https://Plaud.ai/twistPilot https://pilot.com/twistAgree https://agree.comIM8 Health https://IM8health.com/twistAfter watching Elon build out his rocket (and AI) company over the past 20 years, Jason celebrates the SpaceX IPO on a new TWiST. He explains why some investments are evaluated based on earnings and current numbers, while other stocks are bets on expensive visions for the future, and why SpaceX why likely pay off across multiple time horizons.PLUS Polsia solo founder Ben Cera is back with guidance for founders on creating a “Purple Cow”: a unique experience that makes their brand memorable.Guest:Ben Cera on X: https://x.com/BenceraPolsia: https://polsia.com/Polsia on X: https://x.com/polsiaBen on TWiST E2256 (Feb 2026): https://www.youtube.com/watch?v=QCce8e02IswRelevant Links:SpaceX: https://www.spacex.com/SPCX on Yahoo Finance: https://finance.yahoo.com/quote/SPCX/Starlink: https://www.starlink.com/Planet Labs: https://www.planet.com/Palantir: https://www.palantir.com/Valor Equity Partners: https://www.valorep.com/Seth Godin's “Purple Cow” on Amazon: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170Uber Ice Cream stunt article: https://finance.yahoo.com/news/ubers-brilliant-marketing-stunt-hail-195946535.htmlHillsborough Flintstones House article: https://www.sfgate.com/travel/article/The-Flintstone-House-is-now-for-rent-on-Airbnb-10420107.php“19 Hours Inside the Airbnb X-Mansion” article: https://www.theringer.com/2024/05/29/pop-culture/x-mansion-airbnb-x-men-icons-experienceWas The Pepsi Challenge based on LIES? https://www.historyoasis.com/post/the-pepsi-challengeCloudKitchens: https://cloudkitchens.com/Cluely: https://cluely.com/Timestamps:0:00 SpaceX IPO details2:12 Plaud: If your work depends on conversations — interviews, meetings, calls — you need a Plaud NotePin. You can check it out at https://Plaud.ai/twist and use code TWIST for 10% off!7:21 The voting vs. weighing investment framework9:41 Pilot: Focus on your product, let Pilot handle your bookkeeping. Pilot provides the most reliable accounting, CFO, and tax services for startups and small businesses. Head to https://pilot.com/twist and get $1,200 off your first year.19:53 Agree - Stop chasing invoices at https://agree.com and tell them Jason sent you to get 50% off for life!22:25 The media's SpaceX criticisms and "hot takes"23:54 Ben Cera of Polsia is back26:53 Why Jason says no to a free tier29:10 IM8 Health: Start feeling like your best self every day. Go to https://IM8health.com/twist and use the code TWiST to get a free welcome kit, five free travel sachets, and 10% off your order.34:27 The wisdom of Seth Godin's "Purple Cow"50:37 The "Pepsi Challenge" model1:05:45 Lon got a dog, Jason got routers1:10:37 The YouTuber to movie theater pipeline1:15:20 Jason's new favorite travel bagSubscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpFollow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisCheck out all our partner offers: https://partners.launch.co/Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.com

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Too many B2B marketing teams are still talking leads when they should be talking revenue. In this episode, Shahin sits down with David Heyworth, GTM advisor and former Head of Marketing at Vocus, to unpack what it really takes to drive commercial outcomes in the second half of 2025. From ditching MQL vanity metrics to building genuine alignment with sales, finance, and product, David brings hard-won lessons from complex B2B environments in Australia. This is a conversation packed with practical frameworks and honest war stories, including one of the most creative ABM activations you'll hear about: a commissioned coin ceremony at the Australian War Memorial, hosted by former Governor-General Sir Peter Cosgrove, that cemented a 20-year defence sector partnership without a single sales pitch. Guest Introduction David Heyworth is a GTM advisor and CMO with deep experience leading marketing in complex B2B environments across Australia, including his tenure as Head of Marketing at Vocus, one of Australia's leading fibre and network solutions providers. He specialises in go-to-market strategy, sales and marketing alignment, and account-based selling for enterprise and government markets. Key Topics Why agility, balance, and growth are the non-negotiables for B2B marketing teams in the second half of 2025Shifting the conversation from lead generation to revenue opportunities and why talking in dollars gets marketing a seat at the tableHow marketing can own the full GTM motion: building interlocks with sales, finance, and product leadership rather than operating in isolationThe case for an inside sales or sales discovery rep function that sits within marketing and how to prove the model before committing headcountWhy ABM works better when reframed as account-based selling (ABS) and how to sequence one-to-many, one-to-few, and one-to-one engagementBattle-tested lessons from event marketing gone wrong and how champions and pre-agreed outreach schedules turned it aroundA standout defence sector ABM case study: creating a custom commemorative coin and hosting a ceremony at the Australian War Memorial to honour a 20-year partnershipGo-to-market fundamentals that get skipped: market definition, value proposition, messaging frameworks by segment and buyer persona, and why these must come before the marketing plan Resources & Links People Peter Cosgrove-former Chief of the Defence Force and 26th Governor-General of AustraliaSeth Godin - Author and marketing thought leader; David recommends his book Purple Cow on differentiation. Companies & Tools Vocus -Australian telco where David served as CMO.Akimbo -Seth Godin's Podcast Books Purple Cow by Seth Godin Contact & Credits Host: Shahin Hoda Guest: David Heyworth Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Joey and Jay Hardway talk about the gap between online success and real career traction. Why does so much music and content feel the same right now? They break down the Purple Cow theory and what it actually means to stand out as a DJ or producer in 2025. Plus: content fatigue, why studio videos don't bring bookings, Jay's process for releasing music, and why the biggest skill might be knowing who not to listen to.(00:00) Intro and Jay's engagement news(03:45) Nameless Festival Italy(06:00) Posting every day(08:25) The Purple Cow theory(12:10) Nostalgia content and why it misses the point(26:20) Does comedy content lead to gigs?(31:20) Streams, support, and still sitting at home(46:00) Learning production through remakes(49:10) Jay's release process(55:00) What is music without any outside input?

Klaas Weima over Seth Godin: waarom de beste marketeer ter wereld eigenlijk een leiderschapsdenker is "Mensen zijn niet op zoek naar een boor, niet naar een gat, niet naar een plank aan de muur. Ze willen aan hun buren laten zien dat ze een goed leven leiden." In deze aflevering van DenkTank spreken Hans Janssen en Christ Coolen met Klaas Weima, marketingexpert en oprichter van CMO Talk.  Aanleiding: Seth Godin is headline spreker tijdens Amsterdam Business Forum 2026. En Klaas is misschien wel de meest fanatieke Seth-fan van Nederland.  In dit gesprek nemen ze zijn gedachtegoed door, van Purple Cow tot Tribes, van permission marketing tot The Dip. Wat maakt Seth zo bijzonder? En wat kun jij er morgen mee? Je hoort onder andere: Waarom Seth zegt dat authenticiteit overrated is, en consistentie het echte werk is Hoe de 10-100-1000-strategie werkt en waarom je altijd klein moet beginnen Waarom kiezen voor wie je er niet bent, krachtiger is dan weten voor wie je er wel bent Een enthousiast, inspirerend en verrassend diep gesprek over marketing, leiderschap en het lef om remarkable te zijn. Luister nu naar DenkTank met Christ Coolen, Hans Janssen en Klaas Weima, over Seth Godin, tribes en de kunst van het onvervangbaar worden. Seth Godin op Amsterdam Business Forum 2026 Over Klaas Weima CMO Talk (podcast en community voor top-CMO's) Klaas Weima op LinkedIn Over Seth Godin Website Seth Godin Seth's dagelijkse blog

Send a message directly to Lee ( Include your details )You can feel the difference between an agent who's chasing attention and an agent who's building trust. That's why we wanted Jordan Bulmer on the show: he's sharp on marketing, relentless on service, and honest about the work it takes to win in real estate without becoming the stereotype people expect. Jordan takes us back to the moment when he almost didn't enter the industry at all, then walks us through how he earned his place on a high-performance team by doing the unglamorous jobs, learning fast, and putting the customer experience ahead of quick wins. We dig into why there are multiple listers in one team, how roles shift when volume grows, and what leadership looks like when it's fair, clear, and genuinely invested in people. If you're thinking about team-based real estate, this is a practical look at what actually makes it work. We also unpack the mechanics behind standout results: properly presenting a property, running a campaign that creates real competition, and negotiating with conviction. Jordan explains his “Purple Cow” approach to property marketing, the idea that nothing leaves the business unless it will stop someone in their tracks, and why being different only works when it's authentic. One of the most memorable stories is him calling a client to admit he may have overpriced, because protecting trust matters more than protecting ego. If you care about listing presentation, real estate marketing, negotiation, leadership, and building market share on the Central Coast NSW and beyond, you'll get plenty to take back into your next campaign. Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 

If you own a business (or want to soon), one of the most important things you can do is intentionally start building a brand. Today I share tips from Seth Godin's books and my 25 years experience as a business owner to help you build a brand worth talking about. READ MORE HERE

A clown with balloons and carnations knocks on a Florida doorstep one May morning — and what's hiding behind the painted smile may be older and hungrier than any killer the regular dicks would ever dare investigate.THE TRUE CRIME CASE THIS STORY IS BASED ON: On the morning of May 26, 1990, Marlene Warren was eating breakfast with her 21-year-old son Joe at their home in the Aero Club community of Wellington, Florida, when a clown carrying balloons and white carnations rang the doorbell. Marlene answered, remarked on how pretty the gifts were, and was shot in the head at point-blank range. The killer calmly walked back to a waiting white sedan and drove away. Marlene died two days later. She had warned both her son and her mother that if anything ever happened to her, her husband Mike Warren — who co-owned a used car business called Bargain Motors — would be responsible. Mike had an alibi the morning of the shooting, but investigators quickly learned he was having an affair with an employee named Sheila Keen. A novelty shop owner remembered selling a clown costume to a woman matching Keen's description days before the murder, supermarket workers recalled a brunette buying matching balloons and flowers that morning, and the abandoned getaway car contained brown hairs and orange wig fibers — but the forensic science of the era couldn't tie it all together. Mike Warren was arrested four months later on unrelated racketeering and odometer fraud charges and served eight years. After his release, he married Sheila Keen — now bottle-blonde and going by "Debbie" — and the two opened a burger restaurant called the Purple Cow in Tennessee, where Sheila once dressed as a clown for Halloween. The case remained cold for twenty-seven years until a 2014 cold-case grant allowed investigators to retest the evidence using modern DNA technology; a hair recovered from a balloon string matched Sheila Keen. She was arrested on September 26, 2017, and on April 25, 2023, she pleaded guilty in exchange for a 12-year sentence. She was released after serving just 18 months, in November 2024, with Mike still standing by her and insisting on her innocence.ORIGINAL CASE SOURCES…https://allthatsinteresting.com/marlene-warrenWeirdDarkness® is a registered trademark. Copyright ©2025, Weird Darkness.Originally aired: April 30, 2026

Episode: 3370 A Look at Poetry and the Importance of Rhythmic Metre.  Today, the rhythm of poetry.

The NYC Market Is Tighter Than the Numbers Show — Craig Roth Explains Why Noah and John sit down with Craig Roth, founder and principal of NextStop NY — a 22-year NYC real estate veteran who closes 150+ deals a year with over $2 billion in career sales. Craig specializes in Midtown East and Upper East Side, and he pulls no punches. Three of his listings went into contract this week before ever going back on the market. He breaks down why Upper East Side co-op prices are still below 2018 highs, why rents running 10% above last year are pushing buyers off the fence, and why right now feels a lot like 2012–13 — just before the market made a big move. Craig also gets into the craft: why he despises virtual staging, the co-op sublet policies and flip taxes that silently kill investment returns, and the one book every new agent should read. Topics in this episode: • Off-market deals and the tight inventory reality • Why the rent-vs-buy math is shifting for Upper East Side buyers • Parents buying for adult children — and why the numbers make sense • NYC resilience: ignoring political noise and trusting the long cycle • The "doctor of real estate" mindset and building-specific knowledge • Co-op sublet policies and flip taxes that destroy returns • Physical vs. virtual staging — Craig's strong take • Common listing agent mistakes: staging, pricing, confidence • CRM from day one — Craig's biggest early career regret • Network like crazy: seeds Craig planted without realizing it • "The Purple Cow" by Seth Godin — must-read for new agents • Why organic relationships beat cold calling every time ✅ NextStop NY: https://www.nextstopny.com ✅ Craig on LinkedIn: https://www.linkedin.com/in/realestatenewyork ✅ Craig on Instagram: https://www.instagram.com/nsnyrealestate =============== ✅ Stay Connected:

Hello and welcome to this week's edition of the Flavors of Northwest Arkansas podcast, I'm John Engleman- thanks for being here, and happy early St. Patty's Day. In this week's edition, we're in Bentonville, talking with Paulo Piraino and Yulia Batalina, the owners of The Cellar on B Street, but before we get to them?!?! FOOD NEWS!! We now know when Ria Pizza opens in downtown Rogers. 1834 Tavern Lafayette opens in Fayetteville soon... VERY soon. The Purple Cow opens in Rogers! Benny's Bagels opened last week in Fayetteville. Honed In Sharpening now has a brick-and-mortar. Capriotti's opens in Springdale. Goodcents announces when they'll be opening in Fayetteville. A third Chipotle is coming to Fayetteville. Bethel Brew has news about their Farmington location. News on Bucks of Asia in Fayetteville. Happy 30th Anniversary to Susan's Restaurant in Springdale! They're giving away something sweet today!! Third Space Coffee turns three! Rein celebrated their 2nd anniversary! Chefs in the Garden is slated for May 19! In this week's Flavors Flashback, we hear from Blu Fresh Fish Marketplace's Barry Furuseth. He cut his teeth in selling fish in DC, San Francisco, and LA, and then talks about moving to NWA. Have you ever wanted to open a bottle shop in your own house? Paulo Piraino and Yulia Batalina are certified sommeliers, and that's what they did. It's called The Cellar on B Street, which has a wine club and carries specialty foods. Before The Cellar on B Street, they started a wine and dinner pairing company that they'll talk about. It gets VERY specific. They come from different countries and have different paths for getting into wine, which is what connected them. They'll tell us that story. Now married and expecting, they'll tell us how they ended up in Northwest Arkansas for the second time and stayed. That's on this edition of the Flavors of Northwest Arkansas.

Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at an interview I did with Seth Godin who needs no introduction, but it would be a complete disservice to not share all of his accolades.  He's an author, entrepreneur, and most of all, a teacher.  In addition to launching one of the most popular blogs in the world, he has written 22 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and This is Marketing, which was an instant bestseller in countries around the world.  His latest book, This is Strategy: Make Better Plans offers readers a practical framework for what an effective strategy looks like and feels like in today's fast-moving chaotic, and diverse world. This strategy allows readers to zoom out and see the bigger picture and understand the systems that are shaping their lives at work, in business, and day-to-day challenges.  Seth contends that by recognizing and mastering these systems and prioritizing long-term thinking over instant gratification, we can make smart, purposeful choices today that will lead to long-term growth. In my conversation with Seth, he shares his motivation for writing this book, the four elements that are critical for an effective strategy, and the importance of identifying and connecting with our smallest viable audience. On a personal note, when I started my product business in 2008, Seth's work was a major catalyst in helping me gain marketing momentum. He has a no-nonsense approach. He's concise and clear with his thoughts, and that resonates and gets your wheels turning, which you will hear in today's episode. Today's episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!  REQUEST YOUR INVITATION You can view full show notes and more at http://prooftoproduct.com/367  This episode contains affiliate links. You can view our affiliate disclaimer here. Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

หนังสือ Purple Cow: Transform Your Business by Being Remarkable ของ Seth Godin - ธุรกิจคุณเป็นวัวสีม่วงรึเปล่า มันคือสิ่งที่ทลายกำแพงวัวสีขาวดำออกไปกลายเป็นสีม่วงที่แตกต่าง - คนที่ใช่จะต้องอยู่ในจุดที่ใช่ด้วย เมื่อสองสิ่งมาเรียงตรงกันมันจึงเกิดสิ่งมหัศจรรย์ขึ้นได้ - หาทีมที่ใช่ เราจะได้เป็นธุรกิจที่เป็นวัวสีม่วง ซึ่งในความเป็นจริงไม่จำเป็นต้องเป็นสีอะไร ขอแค่แตกต่างอย่างลงตัวพอ - การตลาดในอนาคตก็คือการแย่งชิงชิ้นเค้กกัน แล้วแน่นอนว่าชิ้นเค้กจะอยู่ที่ตลาดที่เราเข้าไปเล่น - ไม่มีอะไรที่จะขวางกั้นข้อมูลที่รั่วไหลได้ การจะทำให้มันแพร่หลายได้นั้นไม่ยาก แต่ส่วนใหญ่จะจบลงไปภายในไม่กี่วัน

How do you turn a beat-up cargo van and a funny name into a $300 million empire? Nick Friedman, co-founder of College Hunks Hauling Junk & Moving, joins UpFlip to reveal the blueprint behind one of America's most iconic service brands.From a summer side hustle to over 200 locations, Nick breaks down the exact systems used to survive the 2008 housing crash, COVID, and volatile markets.In this episode, you'll learn:The "Purple Cow" Strategy: Why a funny name and bright orange trucks were the ultimate "pattern interrupt" to dominate a crowded market.Guerilla Marketing: How to use your vehicle as a rolling billboard and secure high-visibility parking spots for free.The E-Myth Shift: The specific moment Nick realized he had to stop driving the truck to start building the business.The H.U.N.K.S. Acronym: How to build a world-class company culture using values (Honest, Uniformed, Nice, Knowledgeable, Service).Systems Before Scale: Why documenting simple tasks (like safety checklists) allowed them to franchise successfully."Who Not How": The mindset shift required to go from incremental growth to 10x expansion.The "Why, Where, Who" Framework: Why you must define your destination before worrying about the tactical "how."Loyalty Loops: How to turn a one-time moving customer into a lifetime referral source.Surviving Adversity: Lessons learned from launching a franchise model during the peak of the 2008 financial crisis.10x vs. 2x Planning: How to set audacious 10-year goals and reverse engineer them into quarterly "rocks."Timestamps:(00:00) Intro: From Cargo Van to $300M(02:15) The Origin Story: Winning a Business Plan Competition(05:40) Naming the Business & Standing Out(08:30) Guerrilla Marketing Tactics (The Rolling Billboard)(11:50) When to Transition to Paid Ads(15:30) Building a World-Class Customer Experience(18:45) The "E-Myth" Moment: Working ON the Business(22:10) The "Why, Where, Who" Framework(26:00) Overcoming the 2008 Crash & Adversity(31:15) The Fan Blitz: Best Books & Early MistakesTags:  Business scaling, Entrepreneurship, Home Services, College Hunks, Business growth, Business leadership, Customer retention, Junk HaulingResources:Grow your junk removal business today: https://www.upflip.com/course/moving-and-junk-removal-blueprintConnect with Nick: https://www.instagram.com/nickfriedman1/?hl=en

Sarasota County commissioners voted on federal funding for affordable housing yesterday, and it's not good news for two high-profile projects near downtown Sarasota. Next: Immigration enforcement continues to make ripples. For one - an estimated 1,000 protesters rallied in Sarasota, Venice and Englewood this weekend, responding to the killing of Renee Good in Minneapolis.Then: The water war at a developer-run community in south Sarasota County's Wellen Park has been settled - but some of the plaintiffs have been thrown under the bus. Suncoast Searchlight brings us this report. Finally: The Van Wezel family has been opposed to plans to put the Purple Cow out to pasture. But now, the proponents of a new performing arts center have managed to get the Van Wezels' grandchildren on their side. We will tell you why they changed their mind.

Hosts: Michael Fanning & Stevi FanningStop the exhausting rollercoaster of feast-or-famine transactions. This episode breaks down the five non-negotiable systems that separate top-performing agents from hobbyists creating a business where clients come to you instead of constantly chasing the next deal.1. Show Up Consistently - Run Your Business Like a BusinessSet and communicate specific business hoursBlock non-negotiable time for lead generation and client servicesRemember: Discipline equals freedomYour clients need to count on you like any professional service2. Be the Trusted Advisor, Not Just an AgentGuide people through life-changing decisions, not just transactionsProvide perspective beyond opening doors and writing contractsPlay the long game talk clients out of wrong dealsAsk yourself: Would someone call me for advice even if they weren't buying or selling right now?3. Provide Valuable Market-Driven Data ConsistentlyShare insights proactively, not reactivelyImplement the 36-touch system: 3 times per month per householdBudget $3-5 per household per monthMix digital and physical mailBalance "head and heart" data insights with helpful, emotional contentBe the "Purple Cow" remarkable and worth talking aboutBuild parasocial relationships through consistent value delivery4. Be Genuine and Build Deeper RelationshipsPeople can smell fake from a mile awayRemember personal details kids' names, life events, concernsGo beyond hospitality with unexpected, genuine careKeep a relationship journal in your CRMBusiness becomes a byproduct of authentic friendship5. Create Remarkable Standard Operating ProceduresSystems create consistency; consistency creates reputationGoing above and beyond should be standard, not randomExamples: comprehensive moving guides, first-night home baskets, quarterly check-ins 2+ years post-closingMake your SOP your "purple cow" momentClose: Relationship management and automationExpress Docs & Maxa: Integrated digital and physical marketingHome Update Newsletter: Professional quarterly touchpointTrend Graphics: Stunning market data reports from your MLSPresent Perfect: Professional CMAs and property presentationsWindermere Ready Loans: Creative financing solutionsWindermere Education: 24/7 CE creditsJeff Tucker: On-staff economist providing market insightsBuilding evergreen business isn't about the next marketing tactic it's about being the agent people trust, value, and want to refer. When you combine consistency, expertise, authenticity, and remarkable service, clients start coming to you.Pick ONE area to improve this week. Small, consistent improvements compound into massive results.Want to be featured on the podcast or have topic ideas? Reach out directly to Michael and Stevi.Be awesome and help somebody!

I have a very special holiday treat for you!I am sharing my full conversation with Seth Godin from our No BS Agencies in-person retreat back in May 2025.Listening to Seth can really change the way you see your business and he shared so much wisdom and knowledge during this chat. I know you're going to get so much out of it. We're still talking about it regularly inside Mastery seven months later!Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks.By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world.Tune into this episode to hear:What it really means to be an entrepreneur, a freelancer, or a small business owner in today's marketWhat Seth learned from hundreds of publisher rejection letters What luck has to do with whether a decision is good or badWhy people struggle with thinking strategically instead of tactically Why the right setting is as important to landing clients as the right audienceLearn more about Seth Godin:WebsiteSeth's BlogAkimbo PodcastFacebook: @sethgodinStop Stealing DreamsResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Welcome to the What's Next! Podcast with Tiffani Bova.   As we approach the end of the year, I'm pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we're giving you another chance to revisit the stories, insights, and lessons you loved most in 2025!   This week, I'm excited to highlight an episode with Seth Godin.   Seth is a dear friend who I met in 2001 through his book Purple Cow, which is one of my all-time favorite books. Along the way, Seth has always been a great supporter of me and my career. Today, I'm eager to discuss Seth's latest book, This Is Strategy: Make Better Plans.    THIS EPISODE IS PERFECT FOR…anyone who wants a fresh perspective on leadership and strategy.      TODAY'S MAIN MESSAGE…strategy isn't a lofty document or annual exercise. It's a compass guiding every decision you make. Seth challenges the conventional idea of strategy as static and instead frames it as a dynamic, iterative process of becoming. He shares nuggets of wisdom from his new book, which he says is a love letter for the people he cares about.     KEY TAKEAWAYS…  - Fear is often the thing that holds people back from making bold decisions.  - False proxies, like easy-to-measure but irrelevant metrics, can misguide your focus.  - The best leaders inspire action by focusing on the "why" behind their strategies.    WHAT I LOVE MOST…Seth's thoughts on practical empathy. He says it's easy to become attached to something because you've worked hard on it. Practical empathy is understanding your audience and imagining what they need, even if that means reinventing your offerings. It's a call to lead with both courage and care.     Running Time: 29:45    Subscribe on iTunes    Find Tiffani Online:  LinkedIn  Facebook       Find Seth Online:  Website   LinkedIn   Seth's Book:   The Corporate Startup 

Crime on a FridayFirst, a look at the events of the day.Then, The Adventures of Sam Spade, Detective starring Howard Duff,  originally broadcast December 12, 1948, 77 years ago, The Bouncing Betty Caper.   Sam becomes a chauffeur to enter a wealthy home and discover who's been threatening a woman. "Betty" turns out to be quite deadly, but not for the reason you think!Followed by Sherlock Holmes starring John Stanley, originally broadcast December 12, 1948, 77 years ago, The Adventure Of London Tower.   Holmes and Watson investigate mysterious sabotage threatening the structural integrity of London Tower. Their search uncovers a hidden plot aimed at destroying the landmark for revenge.Then, Big Town starring Edward Pawley,  originally broadcast December 12, 1944, 81 years ago, Death Stalks The Hunter.  A famous big-game hunter becomes the target when a killer turns his own tactics against him. Steve Wilson races to expose the murderer before the hunter becomes the hunted.Followed by Barrie Craig Confidential Investigator starring William Gargan, originally broadcast December 12, 1951, 74 years ago, Death and the Purple Cow.  A man with a gun orders Barrie Craig not to accept a new client. The gunman is himself shot after Barrie throws a cup of coffee in his face. Finally, Claudia, originally broadcast December 12, 1947, 78 years ago, A Real Stunner.  Claudia's the hit of the party with Pierre's hair and eyebrows.  Kathryn Bard and Paul Crabtree star.Thanks to Bill B. for supporting our podcast by using the Buy Me a Coffee function at http://classicradio.streamCheck out Professor Bees Digestive Aid at profbees.com and use my promo code WYATT to save 10% when you order! If you like what we do here, visit our friend Jay at http://radio.macinmind.com for great old-time radio shows 24 hours a day

As we head into the new year, many of us feel like we're drowning in invisible complexity. So I wanted to hit pause and ask a simple question: What are 1-3 decisions that could dramatically simplify my life in 2026? To explore that, I invited three close friends and long-time listener favorites—Derek Sivers, Seth Godin, and Martha Beck.This episode is brought to you by: Incogni, which automatically removes your personal data from the web, helping shield you from fraud, scams, and identity theft: https://incogni.com/tim (use code TIM at checkout and get 60% off an annual plan)Eight Sleep Pod Cover 5 sleeping solution for dynamic cooling and heating: EightSleep.com/Tim (use code TIM to get $700 off your very own Pod 5 Ultra.)More about today's guests:Derek Sivers is an author of philosophy and entrepreneurship, known for his surprising, quotable insights and pithy, succinct writing style. Derek's books (How to Live, Hell Yeah or No, Your Music and People, Anything You Want) and newest projects are at his website: sive.rs. His new book is Useful Not True.Seth Godin is the author of 21 internationally bestselling books, translated into more than 35 languages, including Linchpin, Tribes, The Dip, and Purple Cow. His latest book, This Is Strategy, offers a fresh lens on how we can make bold decisions, embrace change, and navigate a complex, rapidly evolving world. Dr. Martha Beck has been called “the best-known life coach in America” by NPR and USA Today. She holds three Harvard degrees in social science and has published nine non-fiction books, one novel, and more than 200 magazine articles. The Guardian and other media have described her as “Oprah's life coach.” Her latest book is Beyond Anxiety: Curiosity, Creativity, and Finding Your Life's Purpose. TIMESTAMPS[00:00:00] Start.[00:00:20] Advice I've used to simplify my own life.[00:04:02] Enter Derek Sivers.[00:04:17] Simple is the opposite of complex — not just a synonym for “easy.”[00:07:19] Simplification #1: No subscriptions, contracts, or people depending on him.[00:07:40] Simplification #2: Programming with no external libraries or dependencies.[00:08:30] Simplification #3: Building a house from scratch in New Zealand.[00:09:26] Complex is a long-term trap. Simple is long-term freedom..[00:10:32] Enter Seth Godin.[00:10:48] Simplifying is hard work — if it were easy, you'd have already done it.[00:11:17] Clarity on “who it's for”: Ignore everyone else, including one-star reviews.[00:12:46] Eliminate gray areas: Never miss a deadline, never go over budget. Stand by your commitments.[00:14:53] Reclaim time with personal boundaries: No meetings, no social media, no TV.[00:16:57] Simplifying one thing puts you on the hook to go deeper elsewhere.[00:22:23] Enter Martha Beck.[00:22:29] One decision that radically simplified her life.[00:22:44] At 29, chose to follow true joy — not dopamine hits, but deep peace.[00:24:15] The simple rule: Go toward joy, away from misery — no matter what.[00:28:20] How a near-death experience sparked this commitment.[00:30:02] Payoff: Autoimmune remission, purpose, wonderful relationships, home inside herself.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Today Michael and Kathryn discuss the book "The Spirit of the Purple Cow" by Seth Godin, which focuses on being different and remarkable to stand out in today's world. They explained the concept using the example of a purple cow being needed to capture attention, as ordinary cows no longer inspire interest. The discussion highlights how traditional marketing methods are less effective, and they emphasize the importance of passionate obsession in creating memorable and distinctive experiences. Michael and Kathryn explore the concept of creating distinctive and remarkable products or experiences in business, drawing on examples from various industries and discussing how traditional marketing methods are becoming less effective. Highlighting successful examples like Apple and Trader Joe's, they emphasize the importance of passionate customer advocacy and the role of "sneezers" in naturally spreading product awareness through word-of-mouth and social media. The discussion concludes with insights on niche retail strategies and the value of taking calculated risks to differentiate oneself in the marketplace. Building Bigger Lives Podcast https://www.instagram.com/buildingbiggerlives Contact Coach Michael Regan- www.facebook.com/CoachMichaelRegan www.instagram.com/coachmichaelregan/ www.linkedin.com/in/mregan/ Contact Kathryn Pedersen- http://www.instagram.com/steamboatmortgage

This special 5th anniversary episode of the Remarkable Retail podcast marks a milestone: five years of insights, disruption, and conversations with the world's most innovative retail thinkers. We reflect on the pod's origin story during the early COVID lockdowns, tracing its evolution from Steve's book Remarkable Retail: How to Win & Keep Customers in the Age of Disruption into an industry-leading show featuring CEOs, founders, and thought leaders shaping global commerce. They share highlights from an impressive guest roster, including Scott Galloway (whose episode remains the most downloaded in the show's history), Artemis Patrick of Sephora, Hal Lawton of Tractor Supply, Chris Nicholas of Sam's Club, Joe Kudla of Vuori, and Neil Blumenthal of Warby Parker. Each clip showcases the powerful themes of customer centricity, innovation, and the relentless pursuit of remarkability.The centerpiece of the episode is a deep and engaging conversation with Seth Godin, returning for his sixth visit. Seth—bestselling author of classics including Purple Cow—first inspired the very language of “remarkability” in Steve's book and the podcast itself. Here, Seth reflects on why being remarkable matters more than ever in an era where “average is dead.” He warns leaders that chasing efficiency or “suck less” strategies won't suffice; brands must create conditions where customers want to talk about them. He draws a sharp distinction between simply being “better” through incremental improvements and being truly remarkable in ways that spark conversation, loyalty, and cultural resonance.Seth also delves into the impact of AI as the biggest societal shift since electricity. Rather than reducing costs by outsourcing tasks, he urges retailers to harness AI to enable new projects and creative possibilities. He illustrates this with his latest Kickstarter project—AI-driven card decks designed to spark learning, decision-making, and storytelling. For Seth, experimentation and accessible tools are the gateway to innovation, and he emphasizes that risk-taking in the AI era costs little but delivers exponential learning.Together, Michael, Steve, and Seth explore enduring themes: knowing who it's for and what it's for, the value of continuous improvement, and why shunning non-believers is essential to staying authentic.  About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

What does marketing look like when it's less about pushing products and more about building trust?  Jason sits down with Rushang Shah, Chief Marketing Officer at HawkSoft, for an Executive Session about trust-driven marketing, lessons from the early tech world, and how a purple cow became the company's most recognizable symbol. Key Topics: Why HawkSoft views marketing as building trust, not promotion The family story behind HawkSoft's 30-year growth journey How Rushang's tech background shaped his approach to insurance The origins of HawkSoft's “Purple Cow” and what it represents Why HawkSoft focuses on bleeding efficiency instead of bleeding edge Helping agencies balance tradition with new technology demands Marketing as education: why HubSpot inspired HawkSoft's strategy Reach out to: Rushang Shah Jason Cass Visit Website: HawkSoft Agency Intelligence Produced by PodSquad.fm

In today's fast-moving VUCA world (Volatile, Uncertain, Complex, and Ambiguous) businesses can no longer afford to confuse motion with progress. In this high-impact episode, we sit down with Ron Brumbarger, American entrepreneur and founder of Struinova, an “innovation-as-a-service” firm helping organisations unlock new products, services, and processes that genuinely delight customers. Ron delivers a candid exploration of why companies stall, the dangers of systemic blind spots, and what it really takes to build a sustainable culture of innovation. With decades of experience and sharp, real-world insights, he challenges leaders to confront the uncomfortable truths holding them back, and offers tools to navigate the complexity with clarity, confidence, and creativity. Whether you're a founder, executive, or innovator inside a large organisation, this conversation is your blueprint for staying relevant in an increasingly unforgiving market. What You'll Learn: Confronting Organisational Blind Spots Why waiting for permission kills innovation, and how to lead with urgency of agency How inattentional blindness sabotages even high-performing teams Where middle-management friction stalls progress, and how to refocus on issues, not egos The myth of "guaranteed revenue" and why G-A-R-R is a dangerous illusion Building a Strategic Innovation Portfolio A practical definition of innovation: net new or enhanced value that delights customers How to assess the real value of your innovation portfolio, and why most leaders don't TAM vs. SOM: Why chasing Total Addressable Market is a distraction How to create your own "Purple Cow" in a Blue Ocean" and avoid the commodity trap Why innovation lives in the estuary between your team and your customers Leading Change with Core Disciplines Why humility is a superpower in the innovation game The role of trust, not just with clients, but within your team Practicing empathetic curiosity to unlock customer insights Plus: Marcus Cauchi's powerful insight “Think as your customer, not about them.”

Why is Serra Gaúcha the best place to start exploring Brazilian wine and what does this stunning region look like if you want to visit? Which grape varieties thrive in Brazil and have any unique varieties been successful? What's happening with wine culture in Brazil? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Tufi Meyer, author of the terrific new book, Wines of Brazil. You don't need to have listened to part one from last week first, but if you missed it, go back and have a listen after you finish this one. You can find the wines we discussed at https://www.nataliemaclean.com/winepicks   Giveaway Two of you are going to win a copy of Tufi Neder Meyer's terrific book, Wines of Brazil. To qualify, all you have to do is email me at natalie@nataliemaclean.com and let me know that you've posted a review of the podcast. I'll choose two people randomly from those who contact me. Good luck!   Highlights What's the story behind Casa Verrone's "Purple Cow” and what was the tasting experience like? How does Brazilian wine law define noble wine? Which types of Brazilian wood are being used for barrel aging and how do they impact the wines? What are the most successful grape varieties that are native to Brazil? What's happening with wine culture in Brazil? What does it mean for a wine to have a foxy aroma? Does Brazil produce dessert wines? What do you need to know about the Serra Gaúcha wine region? Which cities and wine regions should you visit on a trip to Brazil? How have heavy taxation and bureaucracy impacted the development of the Brazilian wine industry? What is the one message Tufi would like to share with international wine lovers about Brazilian wines? What does Tufi see for the future of the Brazilian wine industry? Who would Tufi like to be able to share a bottle of wine with?   Key Takeaways Serra Gaucha is a hilly, almost mountainous region, north of the capital of Rio Grande do Sul, a state in the south. It has a long tradition of winemaking and it's a very beautiful region with a very well-developed tourist structure. It's certainly the first region in Brazil where you should go when you start to get to know our wines. Almost every winery has a tasting room, and they are open to visitors. Good restaurants, good hotels, good towns to see. And it's not far from the state capital. In Brazil, like in Argentina, the United States, Canada or Chile, European grapes are the most successful - Chardonnay, Sauvignon Blanc, Pinot Noir, Syrah, Cabernet Sauvignon, Cabernet Franc - and these are the most successful grapes so far. But we also make our Vinifera wines, varieties developed here in Brazil. The most successful so far is Lorena, which you will not find anywhere else. We have developed a crossing. It's a white grape, very aromatic, Muscat-like or reminds us of Gewurztraminer. It's very successful, growing in popularity. Brazil has tried to develop some exclusive red grapes, but so far, not with very good results. So you won't find red grapes that are equivalent to Lorena, for instance. We must content ourselves with grapes from other countries, but we have a lot of them. The wine consumption in Brazil is growing, although we would like to be faster. I presume this is because wine is fashionable, wine is very good with food, and people are curious about wine. Wine education is progressing. All this may explain this situation, and our national wine industry is growing too.   About Tufi Neder Meyer Tufi Neder Meyer, a graduate of UFMG Medical School with a PhD in surgery, has studied wines since before college and has been a wine educator since the 1990s. He lives and works in Brazil's south-east, teaching at The Wine School Brazil (WSET approved). Tufi authored ‘Wines of Brazil', a part of the Classic Wine Library of L'Académie du Vin.         To learn more, visit https://www.nataliemaclean.com/355.

What happens when the heart of a company beats just as strongly as its technology? Jason sits down with Paul Hawkins, CEO at HawkSoft, for an in-person Executive Session at HawkSoft HQ. From family roots and servant leadership to AI, agency tech trends, and the story behind the Purple Cow, this conversation is as much about people as it is about platforms. Key Topics: Why HawkSoft hires 80% on culture and 20% on skill The role of family and faith in shaping HawkSoft's leadership style Paul's journey from dairy farm to software founder Technology shifts that moved from “peripheral” to core in agencies How AI and system integration are reshaping agency workflows Lessons on servant leadership and building other leaders Advice Paul would (and wouldn't) give his younger self The story of HawkSoft's Purple Cow movement Why people, not products, define a company's success Building a workplace culture that wins awards year after year Reach out to: Paul Hawkins Jason Cass Visit Website: HawkSoft Agency Intelligence Produced by PodSquad.fm

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Are you still chasing the same overworked real estate agents for referrals while your competitors dominate the market? In this episode of the Local Marketing Lab, Adam Smith, President of Colorado Real Estate Finance Group and mortgage coach, reveals unconventional strategies to build your mortgage referral network for lead gen. He breaks down why 90% of mortgage professionals failed during recent market shifts and shares the hidden referral sources that can transform your business.Topics discussed in this episode: 1️⃣ Use AI for client avatar creation and content generation2️⃣ Why volunteer work and community involvement drive business growth3️⃣ Creative referral partner strategies beyond traditional sources4️⃣ The importance of running with your “tribes” and shared interests5️⃣ Why transparency and authenticity matter more than perfect marketingResourcesConnect with Adam Smith on LinkedIn.Learn more about Colorado Real Estate Finance Group.Check out Adam's website justthetipscoaching.com to access his book, podcast, and daily tips.Other shout-outsCheck out The Art of Getting Shit Done by Chad Prio.The Purple Cow by Seth Godin.

Want to start your business the right way (with less than $1k)? Get the guide: https://clickhubspot.com/wsu Episode 741: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about the most common mistakes founders make and how to fix them PLUS old school businesses that are making a comeback. — Show Notes: (0:00) Business Traps (21:21) The Onion selling print papers again (31:36) Oberweis milk delivery (39:31) Joe Lemandt and Alpha School (1:00:05) Grind Academy home schooling facility — Links: • Mobile Emissions - http://mobileemissions.com/ • Purple Cow - https://tinyurl.com/mdbfksx8 • Train Hard, Win Easy - https://tinyurl.com/2raksmas • The Triple Package - https://tinyurl.com/yebnt9nx • The Onion - https://theonion.com/ • Colossus - https://joincolossus.com/ • Oberweis - https://www.oberweis.com/ • Mentava - https://www.mentava.com/ • The Grind Academy - https://www.grindlv.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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What if your job isn't to solve a problem, but to cause one?I know, causing problems sounds like the last thing you want to do in your business or in your life. Most of us were taught to show up and help fix problems.But in this clip from our fireside chat with Seth Godin at the No BS Agencies Mastery retreat, Seth explains that the people who are really winning in business and in influence know how to create tension.Tension is what makes someone say, hey, I didn't know this was a problem and now I need it solved! Which is where you come in.Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks.By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world.Tune into this episode to hear:How do you introduce tension and then become the source of reliefWhy the real problem is rarely what the client thinks it isHow the Lead Product fills in the story, clarifies the problems, and positions you as the solutionLearn more about Seth Godin:WebsiteSeth's BlogAkimbo PodcastFacebook: @sethgodinResources:E. 253: Back to Basics: The Lead ProductNo BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

This month, I am sharing some of my favorite moments from my interview with Seth Godin that took place at our No BS Agencies Mastery retreat in May.Along with Seth's incredible expertise and wisdom, I'm adding my reflections on how those truth bombs connect to the core strategies we teach inside Mastery.In this episode, we dive into why people actually buy (or don't buy) your services. A lot of us–myself included–come into this business believing that the work should speak for itself. But here, Seth breaks down for us why that just isn't true. Making the sale is about more than the work itself. Let's talk about what actually closes the deal.Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks.By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world.Tune into this episode to hear:Seth's personal experience showing that a product won't sell just because it's greatWhat creates the best conditions for your customers to say yesHow the Lead Product creates trust and confidence in you for your prospectsLearn more about Seth Godin:WebsiteSeth's BlogAkimbo PodcastFacebook: @sethgodinResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Get 2 months free of Motion Array here:https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Sign up for our LIVE Training this Sunday:https://the505podcast.courses/10steproadmapThe 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up, Rock Nation! Today we're joined by Seth Godin - Bestselling author, marketing legend, and the mind behind 21 straight bestsellers that have shaped how the world thinks about business, branding, and connection.In this episode, Seth breaks down why attention without trust is worthless, why your audience size doesn't matter as much as the right audience, and the real definition of marketing (hint: it's not hustle or hype). We dive into finding your “smallest viable audience,” building stories people want to spread, and why being remarkable isn't about gimmicks - it's about meaning.Seth also shares the mindset shift that saved his career, how to stand out without selling out, and why consistency beats authenticity when it comes to building a personal brand. From the psychology behind buying decisions to the tension that makes people take action, this episode is a masterclass in creating work that matters.If you're ready to stop chasing clicks and start building something worth talking about, this one's for you.Check out Seth here:https://www.instagram.com/sethgodin/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas' Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro0:59 - What makes people buy vs not1:43 - Views vs influence2:51 - Remarkable isn't a gimmick4:08 - Advertising vs. Marketing5:31 - Marketing hasn't changed7:39 - You have to admit you're not that good10:44 - The power of speaking to our customers12:17 - People are distracted by false proxies15:55 - Motion Array16:50 - Find 10 people that trust you18:27 - Getting kicked out of the publishing industry21:26 - Why Seth wrote The Purple Cow24:15 - Marketing a Personal Brand vs. Tradition Brand27:25 - Live Training28:07 - Why tension is so important29:47 - The smallest viable audience31:08 - Navigating Dupes on Amazon33:48 - What it takes to create a Purple Cow business36:24 - How to implement a marketing strategy38:18 - Learn to play the right game40:14 - Authenticity is bullshit46:28 - Post Pod DebriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

This month, I am sharing something very special with you.At our May 2025 No BS Agencies Mastery retreat in Brooklyn, I got the one and only Seth Godin to speak as our expert guest. In our private fireside chat with No BS Agency owners, Seth did what he does best, and dropped wisdom left and right.It was electrifying. Everyone in the room was furiously taking notes the whole time.So I've gathered some of my favorite moments–and trust me, it was so hard to narrow it down!–to share with you and my reflections on how they connect back to the core strategies we teach inside Mastery.This episode is all about how we make decisions in our businesses.Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks.By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world.Tune into this episode to hear:What you have to remember about good decisions vs have good outcomesHow to evaluate your decisions A faulty thinking when making or evaluating decisionsLearn more about Seth Godin:WebsiteSeth's BlogAkimbo PodcastFacebook: @sethgodinResources:No BS Clients LabNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Seth Godin is a bestselling author of “Purple Cow” and “This Is Strategy: Make Better Plans”. Godin is a member of the Marketing Hall of Fame and the Coordinator of The Carbon Almanac. Godin joined chief Rule Breaker David Gardner joined TMF CIO Andy Cross to discuss: - If AI has a branding problem. - How the needs for status and affiliation drive human behavior. - Alphabet's strategy problem. Companies mentioned: NKE, H, GOOG, GOOGL Hosts: David Gardner, Andy Cross Guest: Seth Godin Engineer: Dan Boyd Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, "TMF") do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We're committed to transparency: All personal opinions in advertisements from Fools are their own. [The product advertised in this episode was loaned to TMF and was returned after a test period.] or [The product advertised in this episode was purchased by TMF.] [Advertiser] paid for the sponsorship of this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Full Name: Katarina Carlsson Email: wisdomiwundu@gmail.com Phone Number: +13017607080   Katarina Hanssens Carlsson is the founder of Destiny International 11, a transformational platform that empowers individuals looking to pivot into entrepreneurship to unlock their highest probability of success. As a UN Global Speaker with over 20 years of experience, Katarina's work has helped over 2000 entrepreneurs navigate the startup world and beat the odds.   Her signature neuroscience-based Entrepreneurial Success Blueprint™ delivers total business clarity in just 4 hours - not days or months—and has earned her recognition as a Global TechStars Mentor and a feature cover story on The Business Woman Today.   In the world of entrepreneurship, Katarina's methodology is a true “Purple Cow” with its perfect record of validating any startup idea in only 4 hours. She's passionate about giving back through this platform, helping entrepreneurs to achieve certainty, clarity, and a compelling vision in an uncertain world.     Connect with David   LINKS: www.davidhill.ai    SOCIALS:  Facebook: https://www.facebook.com/davidihill/ LinkedIn: https://www.linkedin.com/in/davidihill YouTube: https://www.youtube.com/c/DavidHillcoach  TicTok: www.tiktok.com/@davidihill Instagram: https://www.instagram.com/davidihill  X: https://twitter.com/davidihill   RING LEADER AI DEMO CALL 77 4-214-2076     

AI, marketing, brand, creativity... just a few of the subjects that Seth Godin can talk about with eloquence and insight. This week the "Purple Cow" author is here with David and guest-host Andy Cross to shed light on what earns attention, transaction, and loyalty. Hosts: David Gardner, Andy Cross Guest: Seth Godin Producer: Rick Engdahl Learn more about your ad choices. Visit megaphone.fm/adchoices

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Seth Godin is the author of 21 internationally bestselling books, translated into more than 35 languages, including Linchpin, Tribes, The Dip, and Purple Cow. His latest book is This Is Strategy.Sponsors:Cresset prestigious family office for CEOs, founders, and entrepreneurs: https://cressetcapital.com/tim (book a call today) AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase.)Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.