Podcasts about Purple Cow

Want to stand out in a crowded multifamily market?Spoiler: It's not your pool. It's not your gym. And it's definitely not the number of stainless steel appliances you have.In this episode of the Multifamily Collective, Mike Brewer unpacks a truth we all need to hear—people are your greatest competitive advantage. When everything else is equal—location, rent, amenities—what truly sets your community apart is how you make people feel.That means:Training your team to listen, not just leaseTeaching instincts over scriptsMaking sure residents (and supplier partners) feel seen, heard, and valuedYou don't need to be 6'8" to stand out. You just need to care—and show it.Inside this episode:Why emotional intelligence trumps feature warsThe death of the leasing script and rise of natural connectionHow poor service habits are killing your brand experienceWhat it really means to be a Purple Cow in the multifamily fieldPut the phone down. Look people in the eye. Serve first—and serve well.Like what you're hearing? Smash that Like button, Subscribe, and share this episode with someone who needs a reminder that service is the strategy.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Welcome To The Real Oshow,0:00 Intro1:02 The Real Oshow Studio3:05 MrBeast On The Diary Of A CEO12:48 Accidentally Going To Twin Peaks 18:24 Rick Pitino NIL Impact33:00 NFL Report Cards43:00 Closing Thoughts In this episode of The Real OShow, brothers Joshua and Zachary Owings break down MrBeast's interview with Steven Bartlett, in which he reveals his Purple Cow strategy for viral videos. We also dive into how he perfected Feastables by making the chocolate bar unbreakable and installing security cameras in Walmart to monitor product issues in real-time.Next, we discuss how NIL is reshaping college sports, from massive endorsement deals to the future of recruiting. Finally, we review the 2024 NFL Report Cards, exposing which teams treat their players the best—and which are failing behind the scenes.Enjoy the show! All Love, Check Out our Youtube Page- https://www.youtube.com/channel/UCoqz3s_B_VYHuQtuVIDxpiQTik Tok - https://www.tiktok.com/@therealoshow?is_from_webapp=1&sender_device=pcTweet @zacharyowings2 with what you thought about the podcast or what you want us to discuss in future shows. Music by Leno Tk- Greatness (Streaming All Platforms)

Yesterday, Sarasota County commissioners surprised their critics and campaign donors again. In a narrow vote, they postponed a decision on a key part of a major development, prompting the developer to huddle with neighbors who are trying to stop the project. Ramon Lopez reports. Then: The governor is setting in motion a takeover of yet another iconic institution in Sarasota. But the resistance is taking shape. Next: Next month, City of Sarasota commissioners are expected to take key decisions regarding the future of the Purple Cow. One of them is whether to seek a historic designation for the Van Wezel Performing Arts Center. Gretchen Cochran reports.Finally: Activists are planning a nationwide economic blackout this Friday. We explain what's behind the idea.

Where most people give up after a handful of rejections, Seth Godin got rejected 800 times by editors before finally making a big break. For him, every “no” was a clue. He adapted and mastered the system, and soon, the same editors who dismissed him were calling him first. His success wasn't luck or passion. It was built by showing up, iterating, and playing the long game. In this episode, Seth joins Ilana to reveal why most people quit before they succeed, how to market ideas people want, and why smart strategy, not passion, drives real success. Seth Godin is an entrepreneur, bestselling author, and marketing expert widely recognized for his groundbreaking ideas on marketing, leadership, and business innovation. He inspires individuals and businesses to make a difference by being creative, authentic, and impactful. In this episode, Ilana and Seth will discuss: (00:00) Introduction  (01:34) Startup Failures and Early Struggles (02:48) From 800 Rejections to Breakthrough (04:34) Turning Rejections into Strategic Insights (06:25) How to Lead Change Amid Resistance (09:23) Why Commitment Beats Passion (11:12) The Dip: Knowing When to Stay or Quit (14:31) How to Create Value in Niche Spaces (19:32) Building Success with Constant Iteration (23:33) Strategies for Earning Your Worth (27:06) Building Brand Reputation Through Consistency (31:55) The Chocolate Bar Marketing Strategy (34:34) Embracing Failure as Part of the Journey Seth Godin is an entrepreneur, bestselling author, and marketing expert widely recognized for his groundbreaking ideas on marketing, leadership, and business innovation. He is the author of over 20 best-selling books, including Purple Cow, and This Is Marketing. Seth inspires individuals and businesses to make a difference by being creative, authentic, and impactful. Connect with Seth: Seth's Website: https://www.sethgodin.com/  Seth's LinkedIn: linkedin.com/in/sethgodin/ Resources Mentioned: Seth's Blog: https://seths.blog/  Seth's Book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick) https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 Seth's Book, This Is Strategy: Make Better Plans: https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N  Seth's Book, This Is Marketing: You Can't Be Seen Until You Learn to See: https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830/  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

How do you stand out in a saturated, digitally dominated world? In this episode, I sit down with Scott Grates, TEDx speaker and USA Today bestselling author of Referrals Done Right, to uncover the power of relationships, consistency, and creating memorable customer experiences. Topics Covered: The challenge of standing out in today's digital world The Purple Cow and Blue Ocean Strategy approaches to differentiation Why the most competitive industries demand a unique customer experience The importance of consistency in building brand awareness and customer loyalty How relationships drive referrals and business growth Why asking better questions leads to better business opportunities How small business owners can compete against corporate giants The role of connection agents in today's marketplace Resources Mentioned: Referrals Done Right – Scott Grates' book on mastering referral-based growth Purple Cow by Seth Godin – Standing out in a crowded marketplace Blue Ocean Strategy – Creating uncontested market space Want to connect with Scott? Visit scottgrates.com or find him on LinkedIn (but no spam, please!).

Stand Out With Seth Godin - Blossom Your Awesome Podcast Episode 291Seth Godin joins us on this episode of the show. Seth Godin is a renowned marketing pioneer, entrepreneur, and bestselling author. Known for revolutionizing modern marketing thought, he's written over 20 books including "Purple Cow," "This Is Marketing," and "Linchpin." As the founder of altMBA and The Marketing Seminar, Godin advocates for creating remarkable products and ideas that spread naturally. His daily blog, one of the most popular in the world, has been running continuously since 2002. Through his work, he challenges conventional thinking about marketing, leadership, and creating meaningful change in the digital age.SummaryIn this engaging conversation, Seth Godin shares insights on marketing, creativity, and the importance of humility and empathy. He discusses his journey as a teacher and marketer, emphasizing the need for resilience and the value of learning from failures. Godin critiques the current state of marketing, advocating for genuine connections over noise. He introduces his new venture, GoodBids.org, aimed at revolutionizing charity auctions, and addresses pressing issues like climate change. Throughout, he encourages listeners to define their own success and to challenge the status quo.TakeawaysCreating the conditions for success is essential.Humility comes from recognizing the role of luck in success.Boredom can drive creativity and innovation.Great ideas often come from constraints and boundaries.Marketing should be about empathy and genuine connection.Failures are crucial for personal and professional growth.Mentorship is overrated; look for heroes instead.Empathy is key in teaching and marketing.Technology is a tool; understanding it is vital.Challenge the status quo to make a meaningful impact.TitlesSeth Godin: The King of MarketingNavigating the Noise of Modern MarketingSound Bites"I'm easily bored.""Don't listen to tips.""Go make a ruckus."To see more of my work - checkout my substack here. Or sign up for my weekly newsletter here. 

Ever realized how storytelling goes beyond marketing, actually influencing product value, brand perception, and the triumph of company exits? The benefits of storytelling contribute to the long-term growth and success of a business by shaping its identity, influencing how it is perceived, and building a loyal customer base. People are drawn to stories that resonate with their experiences, values, and aspirations. And by crafting a unique and authentic narrative, businesses can differentiate themselves and leave a lasting impression on consumers.  Clay Hebert, a visionary in this real, delves into the art of weaving narratives that define the trajectory of businesses. As a renowned entrepreneur, storyteller, and marketing strategist, he has a proven track record of helping companies craft compelling narratives that not only drive growth but also resonate with their target audience.  His insights into the art of storytelling have been shared on stages worldwide, inspiring countless individuals to leverage storytelling for business success.  Today, he is joining us on The Greatness Machine to look back on how it started, who inspired him, and how he became the man that he is right now.  In this episode, Darius and Clay explore Clay's journey from selling candy bars to embracing entrepreneurship and creative marketing. They emphasize the power of personal connections over sales pitches, the influence of Seth Godin, strategic customer selection, and the creation of the "Perfect Intro" framework. The conversation underscores how storytelling shapes product value, brand perception, and company success, encapsulating Clay's expertise in marketing, entrepreneurship, and storytelling dynamics. Topics include: How Clay learned an early lesson in marketing by selling candy bars What inspired Clay to shift towards entrepreneurship and creative marketing The importance of creative thinking and adapting to different environments in overcoming creative blocks The value of personal connection over sales pitches How Seth Godin played a vital role in Clay's entrepreneurial journey Clay explains why strategic customer selection matters in a business Clay recalls his encounter with Matt Mullenweg and how that meeting led to the idea of the “Perfect Intro” framework How the power of storytelling impacts a company's life cycle And other topics… Resources mentioned: Purple Cow: https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X  This is Marketing: https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0241370140/ref=tmm_pap_swatch_0 Creative Act: https://www.amazon.com/Creative-Act-Way-Being/dp/0593652886/ref=sr_1_1  Connect with Clay: Website: https://clayhebert.com/ LinkedIn: https://www.linkedin.com/in/clayhebert/ Twitter: https://twitter.com/clayhebert  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/whoompdarius/ YouTube: https://therealdarius.com/youtube Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Sponsored by: Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/DARIUS. Shopify: Sign up for a $1/month trial period at shopify.com/darius. Stash: Join millions of Americans reaching their financial goals—starting at just $3/month! Get $25 towards your first stock purchase at get.stash.com/GREATNESS. Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/Darius.  Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

We all want to love what we do, but is there really a “dream job” out there that guarantees our career happiness? Experts tell us to “follow our passion”—but what does that even mean? And is it really the key to career fulfillment? In this episode, Matt O'Neill reveals the truth about career happiness and why passion alone won't get you there. Instead of chasing an elusive dream job, you'll discover a revolutionary approach to finding deep satisfaction in your work. Matt shares his personal journey from post-college uncertainty to building a fulfilling career, offering practical strategies for developing rare and valuable skills that create lasting happiness. You'll also learn the four key components that make a job truly wonderful—and how to cultivate them in your current role or future opportunities. If you're ready to transform your professional life and finally feel happy at work, this episode is for you! 0:00 Introduction 5:06 Selling recycled ink 10:12 The four components of workplace happiness 15:47 Developing rare and valuable skills 21:56 Finding purpose in real estate 27:33 The journey to becoming a great CEO 33:09 Seeking autonomy and control in your career 38:15 Embracing the challenge of meaningful work Resources Mentioned: “So Good They Can't Ignore You" by Cal Newport "Outliers" by Malcolm Gladwell "Mastering the Rockefeller Habits" by Verne Harnish "Traction" by Gino Wickman "Purple Cow" by Seth Godin Ready to live a life of Conscious Happiness? Get the book: Good Mood Revolution: Igniting the Power of Conscious Happiness at https://a.co/d/2pgzwpU What is your Good Mood Superpower? Take the Good Mood Assessment to learn your positive strengths here: https://mattoneill.com/good-mood-assessment/ Ready to elevate your happiness? Consider how 1on1 Happiness Coaching with Matt O'Neill could change your outlook on life. Learn more at https://mattoneill.com/coaching/

Seth Godin is the author of 21 internationally bestselling books, translated into more than 35 languages, including Linchpin, Tribes, The Dip, and Purple Cow. His latest book is This Is Strategy.Sponsors:Cresset prestigious family office for CEOs, founders, and entrepreneurs: https://cressetcapital.com/tim (book a call today) AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase.)Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the What's Next! Podcast with Tiffani Bova. In this LinkedIn Live, I had the wonderful honor of welcoming my dear friend, Seth Godin, who I met in 2001 through his book Purple Cow, which is one of my all-time favorite books. Along the way, Seth has always been a great supporter of me and my career. Today, I'm eager to discuss Seth's latest book, This Is Strategy: Make Better Plans.   THIS EPISODE IS PERFECT FOR…anyone who wants a fresh perspective on leadership and strategy.     TODAY'S MAIN MESSAGE…strategy isn't a lofty document or annual exercise. It's a compass guiding every decision you make. Seth challenges the conventional idea of strategy as static and instead frames it as a dynamic, iterative process of becoming. He shares nuggets of wisdom from his new book, which he says is a love letter for the people he cares about.    KEY TAKEAWAYS… Fear is often the thing that holds people back from making bold decisions. False proxies, like easy-to-measure but irrelevant metrics, can misguide your focus. The best leaders inspire action by focusing on the “why” behind their strategies.   WHAT I LOVE MOST…Seth's thoughts on practical empathy. He says it's easy to become attached to something because you've worked hard on it. Practical empathy is understanding your audience and imagining what they need, even if that means reinventing your offerings. It's a call to lead with both courage and care.    Running Time: 29:45   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Seth Online: Website  LinkedIn    Seth's Book:  The Corporate Startup  

Pete Shepherd is one of Australia's premiere Corporate Speakers and Coaches, having worked with thousands of people, in a multitude of organisations and across different continents. He has an extremely user-friendly coaching style, a super listenable voice (you'll hear) and a gift for breaking down human behaviour and psychology into easy-to-understand (and operationalise) ideas, stories and concepts. Enjoy. *Just acknowledging that title of today's ep. is a homage to Seth Godin's book of the same title.humanperiscope.comSee omnystudio.com/listener for privacy information.

Watch & Subscribe on YouTubeAre you tired of feeling overwhelmed by the complexities of building a brand that truly resonates? You're not alone, and this episode is here to guide you through the essentials of creating a brand that people know, like, and trust.In this episode Krisstina sits down with Seth Spears, a marketing expert with a rich history in digital marketing and brand building. Seth shares his journey from a rebellious, homeschooled child to a successful entrepreneur who co-founded the renowned Wellness Mama brand. His insights into the evolution of brand building and the importance of maintaining quality and authenticity are invaluable for anyone looking to make a lasting impact.In this episode, we explore the timeless principles of marketing that remain relevant today, despite the ever-changing digital landscape. Seth discusses the significance of brand consistency, quality differentiation, and the power of word-of-mouth marketing. We also touch on the challenges of modern marketing, including the rise of influencers and the necessity of ad budgets in today's crowded marketplace.If you're ready to transform your approach to brand building and marketing, click to listen and discover how to make your brand stand out in a sea of sameness. Don't miss this opportunity to learn from a true marketing genius!Upcoming WorkshopIf you're looking for more ways to elevate your life and business, join me for my FREE annual Goal Setting & Business Planning Workshop, a half-day, hands-on session where you'll learn the exact system I use to design a life and business that truly align. This is not just a learning experience—it's a doing workshop, where you'll leave with a clear plan and actionable steps for a business that produces profits that fully support the life you want. Register HERE: https://fullcast.co/ww-gsw Key Takeaways0:00 Intro6:25 Seath Spears' College Experience12:43 Entrepreneurial Beginnings19:45 Building Wellness Mama25:05 Brand Building and Consistency32:09 Challenges in Modern Marketing40:15 Wellness Products and Quality47:43 Balancing Business and Life54:52 Myth Busting in HealthMemorable Quotes"People do business with those they know, like, and trust. Your brand is everything you stand for—the look, feel, touch, taste, smell, and the feeling someone gets when they interact with it.""I've always been intrinsically curious, questioning why things are the way they are. The status quo just didn't work for me.""My formula for success has been to do the right things long enough consistently. It's the principle of compounding, whether in business, branding, marketing, or wealth building.""Health starts in the mouth. We're inundated with toxins daily, so it's crucial to reduce the toxic load our bodies face.""We already have what we want, but we think we have to do more to get somewhere else. What if it's not about more? What if it's about less?"Resources MentionedWellness Mama- https://wellnessmama.comWellnesse - https://wellnesse.comJeff Walker's Product Launch Formula - https://productlaunchformula.comSeth Godin's "Purple Cow" -

Lenny's Podcast: Product | Growth | Career ✓ Claim : Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- Seth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• Blog: http://seths.blog/• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Lenny's Podcast: Product | Growth | Career ✓ Claim Key Takeaways  A brand is not a logo; it is a promise and what the customer expects from your product The goal is not to make the product perfect for you, it is to delight your customer The key to building a brand: Make a promise and keep it Do not sacrifice your agency over the four most crucial things that you should be choosing: your customers, competition, source of validation, and distributionOn the role of tension in strategy: The customer should consider what their life would be like if your product delivers on what it promises to do “If it scares you, it might be a good thing to try.” – Seth Godin Better waves make better surfers: Much of your success is determined by choosing the wave and not the skills that you have  Professionals do their work in a non-narcissistic way: You can't paint a picture of where you want to go; instead, you should paint a picture of where theywant to goBe of service to others! “It is very difficult to change what people want, but it is helpful to offer people a chance to get where they always wanted to go in the first place.” – Seth Godin  Read the full notes @ podcastnotes.orgSeth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• Blog: http://seths.blog/• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Seth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• X: https://x.com/thisissethsblog• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Death and the Purple Cow

Seth Godin is an author, entrepreneur, and, most of all, A teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. His latest books are The Song of Significance and  The Practice, and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. ⁠https://thecarbonalmanac.org/⁠ ⁠https://nexuspmg.com/⁠

Ever wondered how authentic leadership can transform not just organizations, but communities? Join us as we welcome Saby Warwick, the CIO of Clackamas College, whose journey from Chandigarh, India, to becoming a global thought leader is nothing short of inspiring. Sabi shares his deep knowledge of leading technological transformations and the shift from tech-focused roles to influential leadership positions. His insights on self-mastery, building strong relationships, and the essential role of community are sure to elevate your understanding of effective leadership.Saby's rich experiences managing high-stakes projects and transitioning to roles that emphasize people over technology provide a compelling narrative on the power of influence and passion. Discover how his philosophy, centered around the "Purple Cow" concept, encourages leaders to stand out by fostering positivity and strong connections. As Saby recounts his leadership journey, he talks about influential techniques like meditation and embracing discomfort that have helped him cultivate resilience and turn challenges into opportunities.Leadership is not just about titles; it's about impacting lives and driving positive change. From discussing change management strategies encapsulated in "VIRSA" to emphasizing the importance of trust and relationship-building, Sabi sheds light on the transformative power of leadership development. Whether you're an emerging tech leader or a seasoned executive, gain valuable insights from Saby's journey as he champions resilience and development, urging leaders to inspire and uplift those around them for collective success.To connect directly with Saby, go here: https://www.linkedin.com/in/waraich/Unfazed Under Fire Podcast - Host: David Craig Utts, Leadership Alchemist

Are you confident in your strategy or just following a plan? In this episode, Kevin is joined by Seth Godin, and they examine the difference between strategy and tactics, the importance of addressing choices, and why leaders should embrace uncertainty to stay relevant. Seth emphasizes that strategy is not just a step-by-step plan but a philosophy of becoming. He shares his insights on systems thinking, how organizations often mistake marketing issues for strategy problems, and why traditional notions of strategic planning may be outdated. Kevin and Seth also discuss the impact of AI on decision-making, strategies for leading amidst uncertainty, and how we can leverage new tools like AI to make our strategies better. Listen For 00:00 Introduction 2:06 Importance of Strategy 2:59 The Craft of Writing a Book 6:41 What Is Strategy? 7:08 Examples of Strategy in Business 9:33 AI and Strategy 12:12 Using AI for Strategic Advantage 14:13 The Network Effect 18:20 Understanding Systems in Strategy 20:16 Role of Uncertainty in Strategy 23:16 Challenges in Defining Strategy 25:25 Encouragement for Leaders 28:02 Seth's Personal Interests 28:53 Book Recommendations by Seth 30:12 Final Takeaways Meet Seth Seth's Story: Seth Godin is an author, entrepreneur, and most of all, a teacher. He is the author of 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn), and his latest book, This Is Strategy: Make Better Plans. His book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. https://www.sethgodin.com/ https://seths.blog/ https://seths.blog/category/the-dip/ Book Recommendations This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life) by Seth Godin  Naikan: Gratitude, Grace, and the Japanese Art of Self-Reflection by Gregg Krech Bandwidth (An Analog Novel, 1) by Eliot Peper  A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business by Adam Morgan and Mark Barden  Like this? Strategic Thinking for Leaders with Rich Horwath Is it Marketing or Leadership? with Seth Godin Join Our Community If you want to view our live podcast episodes, hear about new releases, or chat with others who enjoy this podcast join one of our communities below. Join the Facebook Group Join the LinkedIn Group   Leave a Review If you liked this conversation, we'd be thrilled if you'd let others know by leaving a review on Apple Podcasts. Here's a quick guide for posting a review. Review on Apple: https://remarkablepodcast.com/itunes    Podcast Better! Sign up with Libsyn and get up to 2 months free! Use promo code: RLP  

In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by the legendary blogger, entrepreneur, best-selling author, and speaker Seth Godin. Seth shares his journey in the book industry, highlighting that success isn't always tied to book quality but to timing, effort, and spreading ideas. Seth also dives into his early failures, including 900 rejections, his unique perspective on life and business, and why he writes daily, maintaining this habit for over 8,000 days. Seth has written 22 bestsellers published in 39 languages, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), and the recently launched This Is Strategy: Make Better Plans. After leaving Spinnaker in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City.

In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by the legendary blogger, entrepreneur, best-selling author, and speaker Seth Godin. Seth shares his journey in the book industry, highlighting that success isn't always tied to book quality but to timing, effort, and spreading ideas. Seth also dives into his early failures, including 900 rejections, his unique perspective on life and business, and why he writes daily, maintaining this habit for over 8,000 days. Seth has written 22 bestsellers published in 39 languages, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), and the recently launched This Is Strategy: Make Better Plans. After leaving Spinnaker in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City.

In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by the legendary blogger, entrepreneur, best-selling author, and speaker Seth Godin. Seth shares his journey in the book industry, highlighting that success isn't always tied to book quality but to timing, effort, and spreading ideas. Seth also dives into his early failures, including 900 rejections, his unique perspective on life and business, and why he writes daily, maintaining this habit for over 8,000 days. Seth has written 22 bestsellers published in 39 languages, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), and the recently launched This Is Strategy: Make Better Plans. After leaving Spinnaker in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City.

Learning Leader Show Key Takeaways Check out the episode pageRead the full notes @ podcastnotes.orgThe Learning Leader Show With Ryan Hawk Full show notes at www.LearningLeader.com My books: Welcome to Management - https://amzn.to/3XWyZAH  The Pursuit of Excellence - https://amzn.to/4eX9vtP  The Score That Matters - https://amzn.to/3zPub7Z  Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. They have been translated into 38 languages. His breakthrough books include Purple Cow, Tribes, The Dip, Linchpin, and his latest book is called This is Strategy. He writes one of the most popular daily blogs in the world and has given 5 TED talks. He is the founder of the altMBA, and the former VP of Direct Marketing at Yahoo! Notes: "If you want word of mouth, you have to create something remarkable, and that means it's worthy of remark." The elegant path is the most useful way forward. “My neighbor is a barefoot runner. He glides without apparent effort.” Elegance is simplicity, efficiency, and effectiveness. Dorothy and Her Crew. How did Dorothy persuade the Lion, Tin Man, and Scarecrow to join her on the trip to see the Wizard? Did she make a case about how much she missed home? No. She created the conditions where the others could get what they wanted by joining her. Seeing Strategy Clearly. Strategy is a flexible plan that guides us as we seek to create a change. It helps us make decisions over time while working within a system. Low-Hanging Fruit Isn't. It's all been picked. The easy, direct, obvious paths are unlikely to get you the results you're working so hard to obtain. In fact, these paths are probably a trap. Seth, at one point, got 800 rejection letters. Have to keep going... "I wouldn't call Steve Ballmer a good leader." An example of Seth making a difference... He went to Kenya and talked with 60 people who started a book club based on his book Linchpin. "They decided to be leaders." Make decisions in the moment: Examine the issue Get feedback Look for patterns "Taste is knowing what the market wants before it knows it." Rick Rubin Reality distortion field Johnny Cash "What do you think?" "Objections are your friends." What are the commonalities among leaders with whom Seth has worked and who have sustained excellence? They are all different, but the one thing they have in common is they all have chosen to be leaders. And that means that they are here to make a change happen. Management doesn't just exist. It was invented. When you race to the bottom, You see people as resources, not as people. Questions That Lead To Strategies. 84 questions. They'll force you to think through your strategy. By answering them, you'll be better prepared to make a difference… And make a ruckus. Some of them: Who is this project for? What is my timeline? What systems would need to change for my project to succeed? Where will I cause tension? What resistance should I anticipate? Where is the empathy? What asset would transform my project? What can I learn from comparable projects? Is the change I'm making contagious? Can I make it easier for others to decide? How can I design for network effects? What are common objections I expect to encounter?

Seth Godin is a renowned author, entrepreneur, and thought leader in marketing and business. With over 20 published books, including bestsellers like "Purple Cow" and "Tribes," he has reshaped how we think about marketing strategies, leadership, and creative innovation. Known for his daily blog that reaches an extensive readership, Seth is a pivotal figure in modern management, often compared to legendary thinkers like Peter Drucker. Recently, he authored "This is Strategy" and is a seminal voice in understanding and navigating complex systems. Episode Summary: In this Part 2 episode, Greg is joined by the legendary Seth Godin, whose work in business literature and marketing has influenced millions globally. Godin and McKeown explore how viewing the world through a systems lens can empower anyone to take strategic, high-leverage actions that yield significant results. The discussion highlights the profound impact of naming and defining elements within systems to influence outcomes and decisions. Seth shares personal anecdotes, emphasizing the shift from passive observation to active engagement, using empathy as a strategic tool. The episode is rich with insights on navigating change, avoiding false proxies, and how companies and individuals can reinvent themselves by unearthing these vital, albeit often hidden, opportunities. Key Takeaways: Systems Thinking: The importance of understanding and navigating complex systems to take strategic, high-impact actions. Empathy as a Tool: Using empathy not merely for kindness but as a practical tool to serve and understand others' underlying motivations and goals. Changing Perspectives: Transitioning from passive observation to active engagement can unlock opportunities for personal and professional growth. Avoiding False Proxies: Identifying and rejecting false success metrics to focus on actions that truly matter. Curiosity's Power: Embracing curiosity to uncover underlying truths and leverage points in any interaction or system. Notable Quotes: Seth Godin: "I think that empathy sometimes gets put into the ghetto called kindness. And I'm in favor of kindness. But empathy is also a really practical tool." Greg McKeown: "Curious people just understood somehow that the system gets more interesting behind the surface." Seth Godin: "If we can just try to imagine what it is to be the node that they are, try to imagine what their internal system is like or what their deep goals are, we can serve them without manipulating them." Resources: Seth's Blog: Seth's Blog Seth's Book: This is Strategy Follow Seth on X, Instagram, and LinkedIn Affiliate links are used where appropriate. We earn from qualifying purchases, thank you for supporting Greg! Join my weekly newsletter. Learn more about my books and courses. Join The Essentialism Academy. Follow me on LinkedIn, Instagram, X, Facebook, and YouTube.

Seth is a legendary thinker and marketer known for challenging conventional wisdom. In this episode, he dives into his latest book, This is Strategy, offering fresh perspectives on how to craft and execute a powerful strategy in today's fast-changing world. Beyond just strategy, Seth explores the crucial connection between strategy and customer experience (CX), helping listeners understand why aligning these two elements is key to driving sustainable business growth. Whether you're a business leader, CX professional, or strategist, this episode offers actionable insights you can put into practice immediately. Meet Seth! Seth Godin is an author, entrepreneur and most of all, A teacher Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. His latest books are The Song of Significance and The Practice, and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

Seth is a legendary thinker and marketer known for challenging conventional wisdom. In this episode, he dives into his latest book, This is Strategy, offering fresh perspectives on how to craft and execute a powerful strategy in today's fast-changing world. Beyond just strategy, Seth explores the crucial connection between strategy and customer experience (CX), helping listeners understand why aligning these two elements is key to driving sustainable business growth. Whether you're a business leader, CX professional, or strategist, this episode offers actionable insights you can put into practice immediately. Meet Seth! Seth Godin is an author, entrepreneur and most of all, A teacher Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. His latest books are The Song of Significance and The Practice, and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

Read the full transcript here. What are the differences between tactics and strategies? Is the speed of growth of a company the main thing business school graduates should consider when trying to figure out where to launch their careers? How much optimism or pessimism should strategies include? How can we gain footholds for change in systems that are very strongly self-reinforcing? Is it possible to change a system's side effects without changing its purpose? What are the differences between strategies and visions? Is it better to follow a map or a compass? If you buy a lottery ticket and win big, was it a good decision? What are some of the most common mistakes leaders make when developing a strategy? How simple or complex should strategies be? What are the benefits of being able to speak a strategy out loud? How can leaders know when to modify or even abandon a strategy? How can entrepreneurs know if their starting strategy is a good one? To what extent is creativity required for good strategy design? What are the three big principles of marketing? Is all marketing unethical? Is it unethical to market a placebo? How are status and affiliation related? What is the single most important thing a team can do when developing a strategy?Seth Godin is an entrepreneur, best-selling author, speaker, and teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This Is Marketing, was an instant bestseller in countries around the world. His new book, out in 2024, is This Is Strategy. Though renowned for his writing and speaking, Seth also founded two companies: Squidoo and Yoyodyne (acquired by Yahoo!). He's credited as the inventor of email marketing (the good kind). He has given five TED talks, including two that rank among the most popular of all time. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame; and in 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Learn more about him at his website, sethgodin.com, read his blog posts at seths.blog, or pick up his most recent book, This Is Strategy: Make Better Plans. StaffSpencer Greenberg — Host / DirectorJosh Castle — ProducerRyan Kessler — Audio EngineerUri Bram — FactotumWeAmplify — TranscriptionistsMusicBroke for FreeJosh WoodwardLee RosevereQuiet Music for Tiny Robotswowamusiczapsplat.comAffiliatesClearer ThinkingGuidedTrackMind EasePositlyUpLift[Read more]

Few names carry the weight of Seth Godin when it comes to modern marketing.With over 20 bestsellers, including Purple Cow, Tribes, Linchpin and This is Marketing, Godin has reshaped how businesses connect with their audience. Known for his emphasis on permission marketing—engaging customers through trust and relevance rather than interruption—Seth has consistently advocated a deeper, more empathetic approach to marketing. Today, we're discussing the hard-earned lessons and sights in his new book, This is Strategy, reflections on what truly drives success in a constantly changing world.Special Thanks to our Sponsor Inside Tracker!It's been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn't know why…My friend Rob Wolff who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn't follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists. I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up. It was so easy. A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories.How much would you pay to have a roadmap to feeling your best? Well, promise InsiderTracker costs a lot less and I guarantee it will be one of the best investments you make for yourself. With annual fees starting at $150 this is a no-brainer. Just go to InsideTracker.com and give it a try.Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrandSupport the show

In February 2011, I had the maven of mavens, Seth Godin, on the show to discuss the end of the industrial age. “So why are you so popular?” I asked the best-selling author, entrepreneur and teacher. “I notice things,” he explained. Luckily for all of us, nearly fourteen years later, Godin is still noticing things, especially the obvious stuff that most of us miss. The problem, as he notes in his new book, This is Strategy, is that we mostly think tactically and thus overlook the strategic insights that enable us to plan a good life for ourselves and our community. And so we struggle to establish agency over our own lives, which is a particular problem in what Godin calls our era of carbon & AI. That said, Godin remains cautiously optimistic about all of our futures because, as he asserts, “we are hardwired for hope”. I hope he's right - thereby probably proving his theory. Seth Godin is an author, entrepreneur and most of all, A teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. The new book, out in 2024 is THIS IS STRATEGY. His previous books include The Song of Significance and The Practice, and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He's credited as the inventor of email marketing (the good kind). Seth has given five TED talks, including two that rank as the most popular of all time. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. You can see his podcast appearances here. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.Keen On is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe

It's not every day that one gets to pick the brain of an industry hall of famer… and that's why, friend, today you're in for a treat.I'm beyond thrilled to welcome back Seth Godin—the marketing genius, best-selling author, and thought leader—for round two on the podcast.From the get-go, Seth and I explored the profound difference between marketing and advertising. Spoiler alert: it's all about creating meaningful connections and truly understanding your audience's needs.We're diving DEEP into what it really means to create a brand, drive meaningful marketing, and build a business that lasts.But don't get it twisted… this isn't your typical “marketing 101” talk. Seth shares insights that flip the script on what you think you know about strategy, branding, and even failure.Click play to hear all of this and:(00:01:18) Why most people don't actually have a “marketing problem”—it's something deeper.(00:04:04) Why having a strategy is your secret weapon for marketing success (and how to think about strategy correctly).(00:06:02) How Google became a brand people love, without ads. (Yes, really!)(00:09:07) Why Seth's iconic book Purple Cow changed the game for marketers everywhere.(00:13:22) The difference between gaining new followers and serving your existing audience (this one is GOLD).(00:17:51) Marketing is a game—Seth breaks it down in a way that makes you want to rethink how you play.(00:20:14) How we can turn the marketing tasks we dread into something we actually enjoy.(00:24:05) How to stop chasing false proxies (a.k.a. things that don't matter, like views and likes).(00:24:46) When to let go of what's no longer working and pivot—without regret.(00:26:57) Seth's #1 mantra for success: “This might not work.”Listen to Related Episodes:Are You a Freelancer or Entrepreneur? Seth Godin Has the Answer: https://podcasts.apple.com/us/podcast/are-you-a-freelancer-or-entrepreneur-seth-godin-has/id1479619320?i=1000472366766How to Audit Your Current Business Strategy for Sustainable Growth: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795The BEST Guerrilla Marketing Strategies You NEED to Know: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795Connect With Seth Godin:Seth's new book, This is Strategy: https://geni.us/thisisstrategySeth's blog: https://seths.blog/Follow Seth on Instagram: https://www.instagram.com/sethgodin

Seth Godin is a renowned author, entrepreneur, and thought leader in marketing and business. With over 20 published books, including bestsellers like "Purple Cow" and "Tribes," he has reshaped how we think about marketing strategies, leadership, and creative innovation. Known for his daily blog that reaches an extensive readership, Seth is a pivotal figure in modern management, often compared to legendary thinkers like Peter Drucker. Recently, he authored "This is Strategy" and is a seminal voice in understanding and navigating complex systems. Episode Summary: Greg is joined by marketing visionary Seth Godin to explore the intricacies of strategy and systems thinking. They explore the nuances between strategy and systems, set within a modern context. Godin emphasizes the fundamental difference between strategy—a philosophy of becoming—and tactics, as well as the pivotal role systems play in shaping human behavior and business landscapes. Godin articulates the invisible forces of systems that govern both individual and organizational outcomes. Using examples from history and personal narratives, the discussion centers on how recognizing and navigating these systems can drive meaningful change and innovation. This episode is a must-listen for anyone looking to refine their strategic thinking, whether in business, personal development, or broader societal contexts. Key Takeaways: Understanding Strategy and Systems: Strategy is a guiding philosophy, acting like a compass, whereas systems are the underlying forces shaping behaviors and outcomes. Invisible Systems' Influence: Identifying and understanding invisible systems can enable strategic action and transformation in various aspects of life and business. Triangular Relationships in Systems: Relationships, including familial and professional, often exist in a triadic format, incorporating you, others, and an influencing system. Empowerment through Systems Thinking: Recognition of systems provides a framework for empowerment and the potential to become a linchpin within an organization. Internal Systems Impact: Personal narratives and subconscious systems derived from family and schooling can profoundly affect individual potential and decision-making. Notable Quotes: "Strategy is a philosophy of becoming. It's your way of thinking about who you seek to serve and the change you seek to make." - Seth Godin "Systems don't like to change, and we are part of a system, but if we use the system, we can change the system." - Seth Godin "These stories that we engage in are well grooved and they become part of our inter system, the internal one." - Seth Godin Resources: Seth's Blog: Seth's Blog Seth's Book: This is Strategy Follow Seth on X, Instagram, and LinkedIn Affiliate links are used where appropriate. We earn from qualifying purchases, thank you for supporting Greg! Join my weekly newsletter. Learn more about my books and courses. Join The Essentialism Academy. Follow me on LinkedIn, Instagram, X, Facebook, and YouTube.

I feel like today's guest needs no introduction, but it would be a complete disservice to not share all of his accolades.  Today, I'm talking with Seth Godin. He's an author, entrepreneur, and most of all, a teacher.  In addition to launching one of the most popular blogs in the world, he has written 22 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and This is Marketing, which was an instant bestseller in countries around the world.  His newest book, This is Strategy: Make Better Plans releases this week and offers readers a practical framework for what an effective strategy looks like and feels like in today's fast-moving chaotic, and diverse world. This strategy allows readers to zoom out and see the bigger picture and understand the systems that are shaping their lives at work, in business, and day-to-day challenges.  Seth contends that by recognizing and mastering these systems and prioritizing long-term thinking over instant gratification, we can make smart, purposeful choices today that will lead to long-term growth. In my conversation with Seth, he shares his motivation for writing this book, the four elements that are critical for an effective strategy, and the importance of identifying and connecting with our smallest viable audience. On a personal note, when I started my product business in 2008, Seth's work was a major catalyst in helping me gain marketing momentum. He has a no-nonsense approach. He's concise and clear with his thoughts, and that resonates and gets your wheels turning, which you will hear in today's episode. Today's episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!  REQUEST YOUR INVITATION You can view full show notes and more at http://prooftoproduct.com/367  This episode contains affiliate links. You can view our affiliate disclaimer here. Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Seth Godin shares insightful stories and perspectives to help us think strategically and create meaningful change in a complex world. — YOU'LL LEARN — 1) The mindset that makes you indispensable 2) Why to embrace that you're an impostor 3) Three questions to ask with every project Subscribe or visit AwesomeAtYourJob.com/ep1004 for clickable versions of the links below. — ABOUT SETH — Seth Godin is the author of 22 books that have been bestsellers around the world and have been translated into more than 35 languages. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. The newest book, The Practice, is out at the end of 2020 and is already a bestseller. His newest project is leading a worldwide group of volunteers creating The Carbon Almanac. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken the powerful Akimbo workshops he founded, including thealtMBA and The Marketing Seminar. • Book: This Is Strategy: Make Better Plans (website) • Book: The Practice: Shipping Creative Work • Website: Seths.blog — RESOURCES MENTIONED IN THE SHOW — • Book: The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield • Book: Dune by Frank Herbert — THANK YOU SPONSORS! — • LinkedIn Jobs. Post your job for free at LinkedIn.com/beawesome • Lingoda. Visit try.lingoda.com/Awesome and save up to 20% off your sign up fee! Plus, get an extra $25 off with the code AWESOME • Jenni Kayne. Use the code AWESOME15 to get 15% off your order!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Christopher Lochhead: Follow Your Different, we engage with marketing innovator and bestselling author Seth Godin. We explore the transformative impact of AI on business, the significance of personal agency, and the pitfalls of hustle culture. Seth emphasizes the importance of choosing customers and competition wisely, as these decisions shape one's future. The conversation also highlights the role of emotional labor, the need for intentionality in life and career design, and the dangers of hustle culture. Seth advocates for permission-based marketing, urging marketers to build genuine connections and deliver value to their audiences. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Seth Godin on the Importance Personal Agency Seth Godin emphasizes the importance of taking control of one's life and career. He argues that many people are conditioned to conform and fit in, which limits their potential. Instead, he advocates for a life designed with intention, where individuals actively choose their paths rather than passively responding to circumstances. Another central idea in Seth's philosophy is that the customers and competition one chooses directly influence their future. He explains that if you cater to a specific audience, you must accept the limitations that come with that choice. Conversely, by selecting customers who align with your vision, you can create a more fulfilling and successful career.   The Impact of AI on Business The conversation also explores the impact of AI on the business landscape. Seth discusses how AI can be leveraged not just as a tool but as an integral part of a business strategy. He emphasizes that while AI can automate certain tasks, the human element—emotional labor, creativity, and decision-making—remains irreplaceable.   Seth Godin's thoughts on Hustle Culture Seth critiques the hustle culture that glorifies constant work and competition. He argues that this mindset can lead to burnout and dissatisfaction. Instead, he encourages individuals to focus on meaningful work that aligns with their values and goals, rather than chasing trends or external validation. Seth and Christopher then discuss the idea that collaboration can oftentimes lead to greater success than competition. They argue that viewing others in the same field as collaborators rather than competitors can foster a more supportive and innovative environment. To hear more from Seth Godin and his thoughts in AI & Hustle Culture, download and listen to this episode.   Bio Seth Godin is a renowned entrepreneur, author, and marketing thought leader. He is the creator of the blog "Seth's Blog," where he shares insights on marketing, leadership, and personal development. Godin has written over 20 bestselling books, including Purple Cow, Linchpin, and The Dip, which focus on innovation, branding, and standing out in today's competitive market. He is also the founder of several startups, including Yoyodyne, which pioneered online permission marketing. Through his writing, speaking, and courses, Godin encourages individuals to embrace creativity and make meaningful contributions.   Links Follow Seth Godin! Seth's Blog | Website | LinkedIn   We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Today, it's a total treat as the one and only Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect a signature story. Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display.Seth is a world-renowned storyteller and thought leader, a legendary keynote speaker who helped disrupt the format, and the bestselling author of more than 20 books, including Purple Cow, The Practice, and This Is Marketing. His brand new book, This is Strategy, is available now.Together, Seth and I discuss his delightful story about recumbent bikes. This "super-story" has found its way into Seth's work repeatedly for over a decade. We discuss ‌the evolution of this story, how he conceptualizes status and affiliation, and why focusing on pedagogy as a storyteller is essential. Also in the episode: why the idea of your posture matters for storytellers, the role of the storyteller today (and why tiny stories make a big impact), and how can you make yourself, your work, and your stories truly stand out.RESOURCES:Learn more about Seth at his website and read his blogBuy a copy of Seth's new book, This Is StrategySubscribe to Jay's newsletter at jayacunzo.comJoin Jay's membership program for business storytellers and service providers, the Creator KitchenFollow Jay on LinkedIn, Instagram, or ThreadsProduced by Ilana NevinsCover art designed by Blake Ink***ABOUT JAY:ConsultingSpeakingContactBooksJay Acunzo is an author, speaker, and differentiation-and-thought leadership consultant on a mission to help you make what matters to your career, company, and community. He's an advisor to experts, execs, and entrepreneurs who want to resonate deeper with others, not just reach them. To do so, he helps you turn your expertise into IP and your IP into differentiated messaging, exceptional speeches, and celebrated creative projects, equipping you with the communication techniques and power of today's top thought leaders—because he believes in standing out through substance and stories, not hollow hype.A leading voice in B2B content marketing for many years thanks to his roles at brands like Google and HubSpot, companies like Mailchimp, Salesforce, Wistia, and GoDaddy have turned to Jay to strengthen their storytelling, while dozens of individual authors, speakers, consultants, and service providers hire Jay as their dedicated thought partner and exec. producer to help develop their premise, IP, speaking, and shows.Jay lives in the Boston area with his family as a proud Yankees and Knicks fan. In the 60 seconds per week he's not creating stuff for work or making his kids laugh, he likes to shoot hoops, sip nice bourbons, cook with his wife, and daydream about telling stories like that of his storytelling hero, Anthony Bourdain.***JOIN MY VIRTUAL BOOTCAMP: Design My Signature TalkHappening this November, I'm leading a two-day virtual bootcamp to help you design, package, and pitch your signature talk—the speaking product you can reliably deliver virtually or in-person, to evangelize your message, continually speak and get invited to speak thanks to how brilliant you are in the room, and generate spin-out business from the talk as well.Some talks are blog posts with a runtime. Other talks stir hearts and engage minds. Whether you're promoting a big launch or your overall business, your signature talk needs to be the latter.Learn more and see the full schedule at jayacunzo.com/signaturetalkSpace is limited. Register now.

The Learning Leader Show With Ryan Hawk Full show notes at www.LearningLeader.com My books: Welcome to Management - https://amzn.to/3XWyZAH  The Pursuit of Excellence - https://amzn.to/4eX9vtP  The Score That Matters - https://amzn.to/3zPub7Z  Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. They have been translated into 38 languages. His breakthrough books include Purple Cow, Tribes, The Dip, Linchpin, and his latest book is called This is Strategy. He writes one of the most popular daily blogs in the world and has given 5 TED talks. He is the founder of the altMBA, and the former VP of Direct Marketing at Yahoo! Notes: "If you want word of mouth, you have to create something remarkable, and that means it's worthy of remark." The elegant path is the most useful way forward. “My neighbor is a barefoot runner. He glides without apparent effort.” Elegance is simplicity, efficiency, and effectiveness. Dorothy and Her Crew. How did Dorothy persuade the Lion, Tin Man, and Scarecrow to join her on the trip to see the Wizard? Did she make a case about how much she missed home? No. She created the conditions where the others could get what they wanted by joining her. Seeing Strategy Clearly. Strategy is a flexible plan that guides us as we seek to create a change. It helps us make decisions over time while working within a system. Low-Hanging Fruit Isn't. It's all been picked. The easy, direct, obvious paths are unlikely to get you the results you're working so hard to obtain. In fact, these paths are probably a trap. Seth, at one point, got 800 rejection letters. Have to keep going... "I wouldn't call Steve Ballmer a good leader." An example of Seth making a difference... He went to Kenya and talked with 60 people who started a book club based on his book Linchpin. "They decided to be leaders." Make decisions in the moment: Examine the issue Get feedback Look for patterns "Taste is knowing what the market wants before it knows it." Rick Rubin Reality distortion field Johnny Cash "What do you think?" "Objections are your friends." What are the commonalities among leaders with whom Seth has worked and who have sustained excellence? They are all different, but the one thing they have in common is they all have chosen to be leaders. And that means that they are here to make a change happen. Management doesn't just exist. It was invented. When you race to the bottom, You see people as resources, not as people. Questions That Lead To Strategies. 84 questions. They'll force you to think through your strategy. By answering them, you'll be better prepared to make a difference… And make a ruckus. Some of them: Who is this project for? What is my timeline? What systems would need to change for my project to succeed? Where will I cause tension? What resistance should I anticipate? Where is the empathy? What asset would transform my project? What can I learn from comparable projects? Is the change I'm making contagious? Can I make it easier for others to decide? How can I design for network effects? What are common objections I expect to encounter?

Inspired by the book by Seth Godin, "Purple Cow", leaders need to have a purple cow if they are to be seen as outstanding in their field. In this episode of The Leaders' Lounge, I draw on the ideals brought forth in this thought-provoking book and ask the question of leaders, "What is your purple cow"? As we begin this week, check out the video and determine if, in fact, you have one.Please pick up the latest book from our Chief Training Officer, Dawn Marie Morris, by visiting the Unpacking Agape site, www.worldclasstraining.net/agapeTo get your organization connected to leadership and professional development training visit our website and schedule a consultation at www.worldclasstraining.net

Happy new moon, everybody! I am going to release a few of my favorite classic chapters of 3 Books. Let's start with Seth Godin! I flew down to New York to uncover and discuss the most formative books of the one and only Seth Godin (​@ThisIsSethsBlog​) from his Hastings-On-Hudson studio. Seth is the bestselling author of '​Linchpin​', '​Purple Cow​', '​Tribes​' and ​many more books​ and is known as one of the world's biggest thinkers in communities such as ​TED​ and the ​Marketing Hall of Fame​. And did I mention he writes one of ​the most popular blogs​ in the world? In this interview we discuss where Seth sees publishing going and his thoughts on the changes we're seeing in how people read and spend time. Seth shares his opinions on blurbs, acknowledgments, and his unique perspective on work-life balance. He also gives insights into how we can change our own world by changing the narrative inside our heads. I sat in Seth's studio transfixed, mesmerized, and hypnotized by one of the world's best brains. I hope you enjoy it as much as I did. Big thank you to the kind, generous, and indispensable ... Seth Godin.

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.Imagine a world where people work where they are respected, where the work - not the employee - is thoughtfully criticized, and where managers create the conditions for employees to do the best work of their lives. Seth Godin does a deep dive on all of these and so much more in our conversation, sharing concepts from his brand new book The Song of Significance that reimagines what work and leadership can be.Find out more about Seth | WebsiteConnect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from AmazonLove the show? Subscribe, Rate, Review, Like, and Share!

Today, we're diving into another episode from the Foundr Archives to revisit our interview with marketing guru and multiple New York Times bestselling author Seth Godin, who explains why you should focus less on doing what you're told and more on doing work that's worth doing. In order to take advantage of the unique opportunities afforded by our times, some rules just have to be broken. Some people just get it. They grasp the spirit of the times in ways that ordinary people don't. They understand the patterns and progression of history, and can interpret current events and trends with rare wisdom and insight. Seth Godin is one such person. You might say his knowledge about the world of business borders on the prophetic. You could also safely say Seth Goden is a man who sees the world not for what it is, but for what it could be. He's in the business of change: predicting it, implementing it, and watching it unfold. You've probably seen his TED talks, his books, his blog, his podcast; he's the one of those characters who are grounded, yet somehow still larger than life. For those late to the Godin party, he's a marketing guru, founder of Squidoo.com and world-renowned author of 17 business bestsellers including Linchpin, Unleashing the Ideavirus, Tribes, and Purple Cow. For a man who understands tribes, he has proved time and again that he can walk the talk, building, in the process, a legion of raving fans-people who thrive on his entertaining blend of business and sociology.  In this interview you will learn: - How to know when to ship a project and when its ready to be released into the world  - Why perfect doesn't exist - The best analogy we have ever heard for good marketing - Seth's failures - Why it's YOUR turn! - The importance of blogging every day - & So MUCH MORE! Click here to start your business for $1. You'll get all-access foundr+, where you'll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

What does it take to be truly remarkable? Join us for an inspiring conversation with two visionary leaders, Seth Godin and Simon Sinek, as they unravel the secrets behind standing out in today's noisy world. Learn how principles of empathy and creating impactful content can transform your personal and professional life. Seth, known for his groundbreaking works like "Purple Cow" and "This Is Marketing," and Simon, famous for "Start With Why," offer invaluable insights into innovation and leadership that have shaped their storied careers. Explore the journey of becoming remarkable with real-life experiences that underscore the importance of service and impactful messaging. Simon Sinek shares his transformative moments, illustrating how personal and professional adversities have shaped his mission and led him to discover his "why." Seth Godin emphasizes the significance of making an impact on others' lives by creating something worth talking about. This episode is a testament to how life's greatest challenges can serve as catalysts for profound growth and remarkable success.Key Highlights:- Becoming remarkable in today's world.- Simon shares how he lost his passion for his marketing consultancy and found a new path through pain and difficulty.- Seth discusses his journey of experimentation and adaptation in his personal and professional life.- The worst thing is not having an idea stolen, but not having any ideas at all.- Simon shares his approach to writing books and creating content, focusing on moving forward and not dwelling on past work.- The role of "why" as a foundation for building a house, guiding renovations and changes.- The importance of giving back and serving others in business.- The value of optimism and different perspectives in leadership.About our Guests:Simon Sinek is an unshakeable optimist. He believes in a bright future and our ability to build it together.Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do.A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate, and also the environments in which people operate at their natural best.Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its first week and has gone on to be seen hundreds of millions of times.He continues to share inspiration through his bestselling books, including global bestseller Start with WHY and New York Times bestsellers Leaders Eat Last and The Infinite Game, as well as his podcast, A Bit of Optimism. In addition, Simon is the founder of The Optimism Company, a leadership learning and development company, and he publishes other inspiring thinkers and doers through his publishing partnership with Penguin Random House called Optimism Press.His unconventional and innovative views on business and leadership have attracted international attention, and he has met with a broad array of leaders and organizations in nearly every industry. He frequently works with different branches of the US Armed Forces and agencies of the US government, and is an adjunct staff member with the RAND Corporation—one of the most highly regarded think tanks in the world.Simon is also active in the arts and with not-for-profit work, or what he likes to call the for-impact...

This week, we're revisiting a conversation that left a lasting impact, where I had the honor and privilege of speaking with Seth Godin about his book, The Song of Significance: A New Manifesto for Teams. For most listeners Seth needs no introduction. Seth is perhaps best known for his prolific daily blog, as well as his books Linchpin, Tribes, The Dip and Purple Cow. I've been looking forward to this conversation for a long time now, and Seth of course did not disappoint. In our chat, we unpack the purpose and passion that led Seth to write this impactful book. For anyone familiar with Linchpin, The Song of Significance is, in many ways, the spiritual sequel and companion piece to that book. If Linchpin was all about being indispensable on an individual level, The Song of Significance explores how to work together as a team of Linchpins. This conversation remains as relevant as ever, offering encouragement to anyone feeling anxiety about how their skills or unique voice fit into the modern workforce, or for those considering a freelance or entrepreneurial journey. Seth and I explore how the desire for agency and dignity lies at the core of the modern employee's aspirations. Despite the many innovations and progress since the Industrial Revolution, these two key components have often been overlooked. The purpose of this book, and our discussion, is to help teams and individuals rediscover this dignity and autonomy, reminding people of their unique voice—a voice that no amount of technology, AI, or automation can replace. This is truly a book to be read as a team, fostering discussions and action steps to build a team, organization, or business that empowers and trusts everyone to deliver their best work and harmonize together. Connect with Seth: Website Blog  Linkedin Instagram Connect with Erik: Facebook  LinkedIn  Instagram  ________________________________________ Support the show by checking out our sponsors! Make sure to grab Shortcasts from Beyond The To-Do List by Blinkist. A Shortcast is a 7-10 min version of a podcast where you get the core takeaways. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian has seen FAST success on Etsy selling an in demand handmade wood product. His secret? He put a creative and cultural tweak on a saturated product and they keep flying off the shelves. Listen in to hear his Etsy Success Story, the strategy you can use too, and beginner tips! **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com STUFF I MENTIONED: Survey for In Demand products and niches (super short!): https://lizziesmiley.surveysparrow.com/s/Etsy-Opportunities-Survey/tt-FZlNA   ULTRA Beginner Group Coaching Wait list: https://www.howtosellyourstuff.com/ultra-beginner Purple Cow by Seth Godin: https://amzn.to/3T3qEcT   Brian's Book: Acoustic Guitar Making: How to make Tools, Templates, and Jigs by Brian Forbes https://a.co/d/aqFZjn6   CURRENT EVENTS:  ⭐Apply to be a Podcast Guest: https://bit.ly/48hFD8X Did you miss the Micro Niche Magic SEO Masterclass? Get the recording PLUS my Etsy SEO Workshop: ➡️ Micro-Niche Magic Masterclass: https://www.howtosellyourstuff.com/micro-niche-magic Save $50 with the code SAVE50   ➡️ Grab the A.I. Digital Product Workshop for Mockups: https://www.howtosellyourstuff.com/ai-workshop  Save $50 with the code YT50 --------------------------------------------- ⭐Book a one-on-one Etsy coaching session with Lizzie: https://www.howtosellyourstuff.com/coaching Find me on Instagram and TikTok @HowtoSellYourStuff   FREE ETSY MASTERCLASS: https://www.howtosellyourstuff.com/masterclass FREE PDF DOWNLOAD: “4 Strategies I Used to Grow My Etsy Shop from $25 to $6000k/month”: https://www.howtosellyourstuff.com/site/4-strategies-opt-in   Grab my UPDATED Etsy Course for physical product sellers: “Listings that Sell 2.0” and learn how to skyrocket your Etsy business: https://www.howtosellyourstuff.com/etsy-listings-that-sell    ----- HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ HOW TO SELL YOUR STUFF INSTAGRAM: https://www.instagram.com/howtosellyourstuff/ HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/141        THIS EPISODE IS SPONSORED BY: Listings that Sell 2.0 Learn all the secrets to build a 6 figure physical product shop with my flagship course Listings that Sell 2.0: https://www.howtosellyourstuff.com/etsy-listings-that-sell AND My most popular freebie— the FREE PDF download where I share the “4 Strategies I Used to Grow My Etsy Shop from $25/month to $6000+/month.” Grab a copy and start leveling up your Etsy shop: https://www.howtosellyourstuff.com/site/4-strategies-opt-in *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Rob Sperry and Simon Chan talk about how to stand out and attract successful people into your network marketing business.   They talk about the concept of the Purple Cow and what made them uniqueWho is Rob SperryRob Sperry is a passionate, purpose-driven entrepreneur who has been full-time in network marketing since 2008.He's reached the highest rank in his company, been a consultant and is one of the top trainers in the profession.Rob has been featured in national and international books, podcasts, blogs, articles, and magazines specific to finding success in network marketing and runs the Leaders of Leaders Mastermind every year.Rob teaches people around the world how to live balanced lives of growth and contribution. Based in Utah, he is happily married and raising 4 kids.He's been featured on numerous publications and has been featured on MLM Nation podcast numerous timesTopics CoveredHow to Stand Out with Your MarketingSeasons of LifeRecommended Books Siddartha by Herman HesseHooked by Nir EyalScience of Getting Rich by Wallace WattlesContact InfoRob Sperry on Facebook, Instagram and www.robsperry.com

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/   Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com)   Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/   See Thousands of Case Studies Today HERE:  www.thrivetimeshow.com/does-it-work/  

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. Seth's books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. His latest book is The Song of Significance: A New Manifesto for Teams. Timestamps for this episode are available below. Sponsors:1Password easy-to-use and secure password manager for individuals, families, and businesses: https://1password.com/tim (14-day free trial)LinkedIn Jobs recruitment platform with 1B+ users: https://linkedin.com/tim (post your job for free) Eight Sleep's Pod Cover sleeping solution for dynamic cooling and heating: https://eightsleep.com/tim (save $200 on the Pod Cover)Timestamps:[06:14] Writing a provocation rather than a prescription.[13:08] Divvying up concepts.[16:25] Comprehension over complication.[18:58] How Seth fulfills a blog post's purpose.[22:28] Claude AI vs. ChatGPT.[23:41] How Seth Godin as a Service (SGaaS) maintains consistency.[27:23] Simplification over exaggeration.[31:56] Working with Isaac Asimov and getting a Clue.[36:53] How Seth moves life's story forward (even when he loves the current chapter).[43:28] Why does Seth write?[44:59] Is an ounce of prevention worth a pound of sinecure?[45:15] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.