Rogue The Podcast

Bec Brown founder of The Comms Department speaks with ROGUE sharing how her and the team are dealing with the current landscape of Corona Virus. Bec gives advice on - How is The Comms Department dealing with the current landscape of Corona Virus from a client and media perspective  - How have you ensured your team is comfortable/inspired.  - how to navigate this for not only their clients but media/influencers and gaining continued coverage  - Advice for those working from home - Advice on not only continued achieving but mentally staying calm so others can do this for their clients/staff. 

Gemma and Jessy sit down with Yan Yan Chan.  She's a 25 years young creative talent, best known through her popular blog, titled after her own name, which she started on tumblr 10 years ago at age 15. Yan and The Rogue Team discuss, content creation, sustainability, why she will partner with a brand and how she handles client interaction.

Jessy and Gemma are joined by Adil Bux CEO of Nuut,  plant-based powdered meals. Adil was also part of the team that created WelleCo in 2013, as well as high-quality mineral sun brand Invisible Zinc.    Adil talks on partnering with the right influencers, Facebook groups, traditional media and the amount of growing platform, including information around his sustainable practices and the importance of them.    

Gemma and Jessy go ROGUE with Jules Robinson. Jules got her fairy tale ending when she wed her Married At First Sight husband Cameron Merchant in real-life in November 2019. Jules is launching her very own brand FIGUR this month and recently shot her campaign using amazing real women.  Jules talks on life after reality TV, starting a brand, how she chose her ambassadors and how she plans to get exposure for her business.

Phoebe Simmonds Founder of The BLOW and Co-founder of The Memo join ROGUE. After getting her start at Mecca and then with LVMH in London. She was responsible for driving Benefit Cosmetics expansion across Sephora in Southeast Asia, before heading back to Sydney as the Marketing Director for Benefit Cosmetics Australia. Phoebe now uses her experience to grow the strong feminist message and point of view of her two brands. Phoebe talks on growing her brands, her influencer strategy & brand exposure.   

Gemma and Jessy meet with the co-found of Linktree Alex Zaccaria. Linktree is a tool for connecting social audiences with your entire online ecosystem - not just a single feed. They gained over 3 million users in just 3 years including Alicia Keys, Jamie Oliver, Pharrel Williams and more.

Sydney fashion designer Lillian Khallouf has made amazing bespoke outfits for homegrown talents such as Bec Judd, Jennifer Hawkins, Pip Edwards and Rebecca Harding. Lillian talks on building her business since a young age, the expectation of being a key opinion type and how she gains media attention with her pieces.

Jessy & Gemma are joined by founder of One Daydream PR - Pru Corrigan. Pru Corrigan has over 20 years’ experience in the Australian PR, Digital & Marketing landscape. She started her career as Brand Manager for Sportsgirl before co-founding Two Birds Talking in 2006, which ultimately became Australia’s number one "fast fashion” PR agency. In 2015, Pru went on to create One Daydream PR. She chats with Jessy and Gemma on the changing landscape, how to get your clients coverage and how to ensure you connect with media.

Jessy & Gemma are back for season two! Find out who has been sliding into their DM's and what social media etiquette you should have when connecting with industry types.    

Jessy and Gemma welcome freelance TV and celebrity stylist Kim Hurwitz to ROGUE.   Studying at FBI fashion college, she has worked on 4 seasons of the X factor, 6 seasons of The Bachelor and The Bachelorette, Australia’s Got Talent, The Voice, Real Housewives of Sydney and has worked with big names such as Kelly Rowland, Sophie Monk, Mel B, Iggy Azalea plus many more..   

Cathrine Mahoney who originally hails from the UK she is an accomplished Publicist by day, and an ‘apprentice’ Novelist by night.  Cathrine has spent the past 18 years working across a variety of entertainment companies including, Sony Music, Channel 9 and the National Rugby League and a senior publicist for the Fitzy and Wippa Breakfast show,   Now, Cathrine has been writing a regular column for News Ltd - including one called TMI with Catherine Mahoney. With a passion to write and finish her book, she decided to quit her day job. Catherine also has a podcast through NewsCorp that is launching in the new year. 

ROGUE welcomes the extremely talented Nina King. Nina founded NEON at the mere age of 19. She talks with Jessy & Gemma on how to book talent for marketing campaigns, launch bespoke influencer events, source content creation, assist in digital strategy and also discusses her two new businesses that recently launched.  She is a wealth of knowledge managing some of Australia's biggest talent including Tammy Hembrow along with 400 others. 

Daily Mail's Assistant Showbiz Editor Chloe-Lee Longhetti sits with Jessy & Gemma sharing how DM get huge engagement via their headlines. Why her Instagram profile is on private because of crazy celebrity fans & more on how to pitch. 

Gemma & Jessy sit with Reporter of Sydney Confidential & Delicious editor Sally Coates. Sally discusses what journalists hate most about publicists, navigating their deadlines and new cycles. Learn how best to give an exclusive and what to do if your story doesn't run. 

Lucinda Pitt joins co-host Gemma & Jessy to discuss her incredible career. From journalism to working for brands such as Napoleon Perdis & Mecca, to now hosting multiple panel events with key celebrity types. Lucinda is full of knowledge and shares how to get your talent prepped for their next speaking event.

This week on ROGUE, Jessy & Gemma talk with founder of MVMNT Agency, Grace Garrick. Find out how the first 6 months of her business have gone, how Grace sets herself apart from her competitors & how she wins new clients. Grace has an infectious laugh & is high energy, both Jessy & Gemma were excited to have her on the show.

Jessy & Gemma co-hosts on ROGUE talk with Kat Moses founder & director of Influencer management agency MGMT. Kat discusses working with her incredible portfolio of talent including MAFS reality star Martha Kalifatidis & the extraordinary Eleanor Pendleton. Kat dives into how she proves her talent is highly engaged and why agencies need to look at investing in these key relationships. 

Jessy & Gemma chat with Carli Alman editor of BEAUTYcrew.  Things go ROGUE as they chat on publicists who follow up too often, all things beauty, how to pitch/knowing the platform you are pitching too, & how Carli recently met Drew Barrymore.   And these are the highlighters Carli mentions in the podcast:  Chanel Complexion Highlighter Josie Maran Cosmetics - Illuminiser

This week co-hosts of ROGUE Gemma & Jessy sit with the energetic Shelly Horton, Founder of ShellShocked Media, Journalist and TV Presenter.  Shelly talks on charity work, being told she couldn't be a TV Host, chasing her dreams and getting your talent media trained. She is bright, full of knowledge and truly captivating.  

This week on ROGUE we are joined by Body & Soul beauty editor Kelsey Ferencak. Kelsey sits down with co-host Jessy & Gemma to discuss, events, press kits, her favourite beauty products, celebrities she loves including Jesinta Franklin plus how to ensure your beauty clients get trialed.  Kelsey's product mention: Kosas Face Oil - Availabie @ Mecca 

This week on ROGUE we are joined by Founder of Social Diary Tiffany Farrington. Tiff talks on her time working with Naomi Campbell, having a client for 10 years and should a publicist self promote. Jessy, Gemma, and Tiff discuss the PR industry and how to communicate coverage / ROI to clients.

This week on ROGUE we have SMH's Sun Herald Gossip Columnist Lucy Manly. Lucy discusses the exclusive Sydney social scene including celebrities, paparazzi and how she gets tipped by sources.

This week on ROGUE we have Montarna Pitt (nee McDonald), founder of The Audience Agency - Sydney's boutique public relations agency working to create, influence and communicate.  Montarna, Jessy and Gemma talk on start up phase. What she looks for in a publicist, how she gets her clients killer coverage and all things PR. 

Welcome to episode one of Rogue The Podcast. Meet Jessy and Gemma and hear them discuss, starting their own PR agencies, the highs and lows, how the met and more. Gemma Oldfield | Inpress PR Inpress PR was founded in 2018. Specialising in communication strategies for brands and products to raise awareness, product launches, reputation management, events, digital, media training and collaborations with like minded brands. Gemma and her team aim to deliver and develop measurable strategies that exceed objectives and contribute to commercial success for our clients. Jessy Marshall | Hive HQ Hive HQ is a boutique PR & Events agency located in Sydney. Known for creating innovative campaigns that enhance your brands identity and get your brand buzzing via a tailored approach. Jessy established Hive HQ with a strong passion for beauty, fashion and lifestyle brands. Having started with a career in beauty therapy, later, moving on to work as a PR professional, Jessy believing her and Hive HQ’s talent lies within building up brand awareness.