Podcasts about australian pr

In this episode, Arielle Thomas interviews Nikki Andrews, founder of NAC Media Group, discussing the significance of human connection in business, the evolution of her agency, and the challenges faced in the PR industry. Nikki shares her journey from wanting to be a costume designer to leading a successful PR agency, emphasising the importance of creativity, mentorship, and strategic thinking in navigating the ever-changing landscape of public relations. They discuss the challenges and opportunities presented by digital transformation, the significance of building genuine relationships in PR, and the strategies for sustainable growth and client acquisition. Nikki shares her insights on maintaining a family-oriented culture within her agency and the balance between personal ambition and professional success.With clients like Australian Fashion Week, Calvin Klein, Seafolly and Tommy Hilfiger, Nikki Andrews and NAC Media Group are iconic in the Australian PR landscape. We were so lucky to spend time with Nikki! Find NAC Media Group online here.Or visit their Instagram here. Find us on Instagram for Process the Podcast here.Find your host, Arielle Thomas on Instagram here. See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

Today I'm joined by one of the most influential people in PR in Australia - Roxy Jacenko! Roxy is a powerhouse entrepreneur and the founder of many successful ventures, including what's probably the most well known PR agency in the country, Sweaty Betty PR, as well as Ministry of Talent. On top of that she has built her own personal brand into a household name. Roxy is a woman that's lived many lives, and has had more than her share of ups and downs and I'm so excited to chat to her about it all! Hosted on Acast. See acast.com/privacy for more information.

Hutchy and Damo dive deep into an array of topics around News Corp, Donald Trump and how Kylie Rogers exited the AFL, and Damo pushes Hutchy for answers on the Perth Wildcats. In this episode: 0:54 - The winter media feuds bubbling away 3:46 - Credit where it's due to the ABC! 5:30 - Restructure at News Corp 8:02 - Rupert Mudoch, married for a fifth time 10:15 - Hutchy is heading to the NBA Draft 14:31 - Melbourne Mavericks first home win 17:28 - The Perth Wildcats 22:27 - Donald Trump found guilty 26:34 - Are being desensitised to Clarko's swearing? 30:15 - The Australian PR pay-off 33:13 - Kylie Rogers is leaving the AFL to head the VRC 39:11 - Commenting on athletes' weight and fitness Hosts: Craig Hutchison: twitter.com/craighutchy Damian Barrett: twitter.com/barrettdamian Follow and contact us: Twitter: twitter.com/SoundingBoardEp Facebook: facebook.com/SoundingBoardEp Email: thesoundingboard@sen.com.au The Sounding Board is proudly supported by DrinkWise - if you're choosing to drink, choose to drink wise. Learn more about your ad choices. Visit megaphone.fm/adchoices

An Australian PR agency has sent an email to all staff on weight management and is offering free Ozempic to staff looking to lose weight. Is this right or wrong? Plus we talk about unusual wedding traditions including one that involves the sisters of the bride twerking over the groom to be's face? And we discuss the brutal awkwardness of when compliments backfire in the workplace.  See omnystudio.com/listener for privacy information.

Andy Scales, Founder of highly decorated Australian PR agency CampaignLab, discusses how PR has changed over the past 10 years. Andy deep-dives earned media, where media mentions sit as we near 2023, and what activities are generally undertaken in leading PR campaigns. Guest:Andy Scales is the Founder and Director at CampaignLab, a PR and brand engagement agency established to help clients join conversations its customers are having. At CampaignLab, Andy has won and worked on accounts for Fiji Airways, Oppo, Love Honey, Fuji Film, Intercontinental and Hertz. Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.Mentioned in this episode:Contact JamesIf you have suggestions for guests, themes or questions you want us to discuss on the podcast, let us know! Contact jamesl@rocketagency.com.au, and we'll try our best to make it happen.

Tess Woolcock is the founder and director of Pop Publicity a full-service PR agency that specializes in lifestyle, beauty, and fashion across Australia and New Zealand. Tess also runs a fashion blog on Instagram which showcases colorful statement looks to inspire, empower and promote positivity. Tess is a former journalist with over 15 years of media experience. She worked as a television reporter and producer across Australasia and also headed up the E! channel in the region, serving as executive producer and developing an entertainment and fashion news show, The Hype. She's worked as a publicist on countless red carpets and was even part of Hugh Jackman's Australian PR team. Tess now lives in Auckland New Zealand with her daughter and dog. She's an advocate for women, kindness, and positivity. Social Media: Instagram @whattesswore No twitter

An exciting week for It's All Her as we take the top spot on Apple Podcasts for Entertainment News shows! Jordy talks about the divine timing of this little achievement.This week, Jordy is joined by Australian PR leader, Pru Corrigan. Pru shares how her agency, One Day Dream has risen to the top of the PR game, how social media has changed the industry and the PR stunt that broke the internet.If you've loved this episode please rate, review and subscribe on your favourite podcast platform and stay tuned for next week's episode.Stay up to date at ItsAllHer.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

An exciting week for She Does This as we take the top spot on Apple Podcasts for Entertainment News shows! Jordy talks about the divine timing of this little achievement.This week, Jordy is joined by Australian PR leader, Pru Corrigan. Pru shares how her agency, One Day Dream has risen to the top of the PR game, how social media has changed the industry and the PR stunt that broke the internet.If you've loved this episode please rate, review and subscribe on your favourite podcast platform and stay tuned for next week's episode. See acast.com/privacy for privacy and opt-out information.

On this episode of MEA$URED Mick shines light on some of the talented migrants we have living in Australia who aren't given a chance by Australian companies due to a lack of local experience. Although we are facing one of the biggest resource shortages in many years, Candidates like Hani Mahmoud, a qualified civil engineer, who is professionally recognised by Engineers Australia, cannot get a foot through the door of any local companies. Hani is an Australian Permanent Resident, he has 15 years experience on major infrastructure, roads, highways and drainage projects. His kids go to Australian schools and he pays Australian taxes. Hani has applied to over 100 jobs. He has barely received feedback from a hiring manager or recruiter. No local experience = no good. Whilst many local companies struggle to find qualified people to join their business, Hani and thousands of other qualified Migrants are becoming disillusioned by the job market in Australia and will likely return to their home countries or retrain and enter a new market. They aren't here to apply for Job Seeker, they are here to work, improve their lives for their families and to add value to Australia. In in my opinion giving candidates like Hani a blanket rejection without even meeting them is not good enough; we must change our mindset or get ready for the unavoidable brain drain Australia is likely to experience in years to come. To connect with Hani, please reach out out to him via linkedin https://www.linkedin.com/in/hani-mahmoud-10/ To view some of the jobs Franklin Smith are recruiting for check out our website: https://franklinsmith.com.au/ To connect with Mick further, catch him on Linkedin; https://www.linkedin.com/in/mick-donaghy-b722287b/

NAATI has added Malayalam for CCL Testing. Passing CCL Test can gain five bonus points when applying for Australian PR. How is CCL Test conducted and how can you prepare for it? National Operations Manager for NAATI, Michael Nemarich explains this to SBS Malayalam. - ഭാഷാ പരിജ്ഞാനത്തിന് അംഗീകാരം നൽകുന്ന ഏജൻസി ആയ നാഷണൽ അക്രഡിറ്റേഷൻ അതോറിറ്റി ഫോർ ട്രാൻസ്ലേറ്റേഴ്സ് ആന്റ് ഇന്റർപ്രെട്ടേഴ്സ് (NAATI) മലയാളത്തിന് കഴിഞ്ഞ ദിവസം അംഗീകാരം നൽകിയിരുന്നു .കുടിയേറ്റത്തിന് അഞ്ച് പോയിന്റുകൾ ലഭിക്കാനുള്ള CCL ടെസ്‌റ്റിലാണ് ഇപ്പോൾ മലയാളത്തെ ഉൾപ്പെടുത്തിയിരിക്കുന്നത്. CCL പരീക്ഷാരീതി എങ്ങനെയാണ്? പരീക്ഷയ്ക്കായി എത്ര ഡോളർ ഫീസ് അടയ്ക്കണം? ഇതേക്കുറിച്ചെല്ലാം NAATI യുടെ നാഷണൽ ഓപ്പറേഷൻസ് മാനേജർ മൈക്കൽ നെമറിച്ച് എസ് ബി എസ് മലയാളത്തോട് സംസാരിക്കുന്നത് കേൾക്കാം.

Australian national standards and accreditation body for translators and interpreters, NAATI, has included Malayalam in the list of languages for CCL test. How does Malayalees benefit from this? Melbourne based migration agent Edward Francis explains. - ഭാഷാ പ്രാവീണ്യം പരിശോധിക്കുന്നതിനുള്ള ഓസ്ട്രേലിയൻ ദേശീയ ഏജൻസിയായ NAATI മലയാള ഭാഷയ്ക്ക് അംഗീകാരം നൽകിയതോടെ, വിവിധ ഓസ്ട്രേലിയൻ കുടിയേറ്റവിസകൾക്ക് അപേക്ഷിക്കുന്നവർക്ക് അഞ്ച് ബോണസ് പോയിന്റ് ലഭിക്കും. ഏതെല്ലാം വിസകൾക്കാണ് ഇത് ലഭിക്കുകയെന്നും, എങ്ങനെ ബോണസ് പോയിന്റ് ലഭ്യമാക്കാമെന്നും വിശദീകരിക്കുകയാണ് മെൽബണിൽ ഓസ്റ്റ് മൈഗ്രേഷൻ ആന്റ് സെറ്റിൽമെന്റ് സർവീസസിൽ മൈഗ്രേഷൻ ഏജ്നറായ എഡ്വേർഡ് ഫ്രാൻസിസ്

Gujarati language has been added to NAATI Credentialed Community Language (CCL) Test. Applicants of Australian Permanent Residency who pass CCL test receive 5 extra points in their application. NAATI tutor from A-One Australia education group, Mr Malcolm Kalwachwala explains how native Gujarati speakers can benefit from the addition of Gujarati language to the NAATI CCL test list of languages. - ઓસ્ટ્રેલિયાની પર્મેનન્ટ રેસીડન્સી મેળવવા માટે પ્રયત્ન કરતા ઉમેદવારો NAATI CCL ની પરીક્ષા આપે છે. માઇગ્રેશન માટેના જરૂરી કુલ પોઇન્ટ્સમાં 5 બોનસ પોઇન્ટ્સનો ઉમેરો કરતી આ પરીક્ષા હવે ગુજરાતી ભાષામાં પણ આપી શકાશે. A-One Australia એજ્યુકેશન ગ્રૂપ તરફથી માલ્કમ કલવચવાલાએ NAATI CCL માં ગુજરાતી ભાષાના સમાવેશ અને કેવી રીતે પરીક્ષાની તૈયારી કરી શકાય તે વિશે SBS Gujarati સાથે વાત કરી હતી.

Sometimes you want to shout about something from the rooftops. I do!So, introducing Clueless Quips, short segments where I take a quick dive into feelings I want to get off my chest, or clarify something I'm asked about all the time.This week: All doctors are not created equal! Shop around!   THANK YOU for listening!Find me, follow me, rate me, subscribe to me (I love it)Follow @TheGreyConsulting and find me @jayde.balderston  

In this episode of 'Conversations with Priya', Priya has a candid conversation with Stephen Manallack on Indo Australian public relations. Stephen shares insights on his business journey in India and recollects his many memories of visits, especially one of the times he visited during the festival of colour, Holi (watch and, find out why). Stephen also talks about the strength of Indian democracy according to him , the misrepresentation of modern India created by the western media and the rapid growth of business and the economic development in India in the recent years. Other topics discussed are effective communication strategies, RCEP ( Regional comprehensive economic partnership), Indian PR and strategy, Indo-Australian trade relations, India's possible benefit from the Biden government, comparison of trade between India and China with Australia, trade and business in India and much more.

Tonight we have Jett Black, owner of Sweet Release Agency an Australian PR firm that does it all. And if that was not enough he also owns the X-Awards Australia many have compared it to the AVN's here in the states, the X-Awards celebrates the adult industry and honors those for there past years accomplishments. Get in on this informative but funny episode of the ASN Underground Show. Tonight’s Show is sponsored in part by the following: PROMESCENT looking for Condoms, Climax Spray or lubes look no further than our good friends at Promescent. Use Coupon Code ASN2020 at: http://tinyurl.com/yctfyrft Sex, The Way It Should Be. Sexy Real Sex Dolls: https://sexyrealsexdolls.com/ - Use CODE: ASN to get 15% Off ASN Lifestyle Boutique: www.asnlifestyleboutique.com (Lifestyle Adult Sex store) Partners ID: https://tinyurl.com/zxmlkce (Lifestyle Jewelry) Follow us: ASN Underground Show: https://www.asnundergroundshow.com Twitter: @UndShowMS Facebook: https://www.facebook.com/ASNundergroundShow/ Instagram: @asnundergroundshow Book Us: Book the ASN Underground Show with Mike & Sheri - Call Dante Rusciolelli at Golden Artists Entertainment, LLC - 818-635-7910

Being a good manager of people is challenging, let alone being an effective one. Hayley Cole and Gabby Sigelski from Australian PR agency Stellar join me to discuss the attributes and practices that make a great manager, plus we give you 7 tips to getting the most out of your team. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/people-management  Find tips from each episode here: https://www.theprpod.com/ See omnystudio.com/listener for privacy information.

In this episode, Elizabeth speaks with Pru Corrigan, the CEO of One Daydream PR.Pru has 20 years' experience in the Australian PR, Digital & Marketing landscape.She started her career as Brand Manager for Sportsgirl before co-founding Two Birds Talking in 2006, which ultimately became Australia's number one 'fast fashion' PR agency.In 2015, Pru went on to create One Daydream PR, taking the agency from strength to strength and working with some of the world's biggest global brands including; Mercedes-Benz, Sephora, The Body Shop, Vegemite, IT Cosmetics & Ole Henriksen just to name a few.More recently Pru launched the Dream Team, helping to nurture talent into global marketing powerhouses. The Dream Team consists of creatives and entrepreneurs who are the best in their field. Pru works with talent on achieving their dreams and pushing the boundaries in their desired field.Pru is also a Co-Founder of multi beverage brand Batch & Co – Australia's newest Spritz in a can. Working with a product of her own allows her to understand business on the “other side”, and opens up her knowledge in the hospitality space.Pru's passions lie in the big ideas and taking brands and talent to the next level. Creating memorable moments & sustainable names is the future of marketing and PR.Key Takeaways:· PR is the cherry on top of a comprehensive marketing plan· Knock on doors and talk to people in the industry, go to retail and ask questions, they will offer a wealth of insights and you will be front of mind· Most important, is to be HONEST + GENUINE with any communication· Find people that support, believe in you and keep pushing you – Find a Mentor· Understand the PR industry and how it works· Start by connecting and engage with who you want to build a relationship with via social media· There is no magic formula to success, it takes hard WORK and commitmentYou can find Pru at:Instagram - onedaydreamprWebsite - www.onedaydream.com.auWant to join our ‘Start Your Fashion Business' Programme & Community?If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auWork with one of our Mentors at Your Mentor Collective www.fashionequipped.com.au/yourmentorcollective/Let's do this together, let's make The Fashion Business, YOUR Business!

Annie Parker and Kate Carruthers chatting with interesting women over a drink. This time our guest is Joan Westenberg – award winning Australian PR director, contemporary writer, and creative. Joan is also a staunch advocate for trans inclusion and runs a site called Transgender Inclusion that provides an open source tech focused transgender inclusion policy. We had a great discussion about evolving into an integrated human and overcoming life's challenges to become who you were truly meant to become.More info:https://www.transgenderinclusion.com/https://womenswork.me/

Queensland offers 491 Small Business Owners visa to entrepreneurs on "easy terms" at a minimum of 50 points.

Rebecca Gibbs and Andy El-Bayeh are co-founders of Example - one of the most reputable Australian PR companies across the food, drink, entertainment and lifestyle industries. In their words, Example helps brands to 'start - and own - the conversation.' We look at the logic behind some of the design features of Example House, their collaborative workspace, how they foster that community, establish team dynamics, manage brands and more. There's even a story about Prince...

Waktu Nismawati kerja di hotel dulu, banyak kali di lamar lelaki Negara lain tetapi dia tak layan. Selepas 4 tahun, dia jadi cikgu pulak sebelom ke Australia untuk sambung belajar dimana dia bertemu jodohnya hingga lah sekarang. 20 tahun sebagai Australian PR, Nismawati beri pandangan tentang sistem sekolah Singapura dan Australia, perbezaan hidup antara 2 negara dan nasihat untuk sesiapa yg nak migrate atau belajar ke luar negara.Podcast ini dibawa khas oleh MyLustre dengan hotline: 6275 4123. Ikuti kami  di facebook dan instagram: mylustre.media. Kalau nak #Xten #LustreSkinPro #JusBerqah dan lain-lain lagi, call jer atau lungsuri lelaman www.mylustre.com.

Today we have with us a BIM Expert, Architect & the founder of Aussie BIM Guru (https://www.youtube.com/channel/UCry22yTdpgEDdzIZig7NSMQ)  Youtube Channel, Gavin Crump A brief history of Gavin Crump: Gavin completed his Bachelor & Masters in Architecture from University of South Australia in 2012, post which he got the opportunity to work for the biggest firms in the industry like HDR, Woods Baggot, Crone Architects, among many and quickly worked his way up to being a BIM Manager. He now runs his own BIM Consulting firm called BIM Guru  and he provides various BIM related services. But what stands out the most for him is undoubtedly his Youtube channel. Yes, there are tons of tutorials on Revit but most of those tutorials are made by students who have not really had infield experience. But what if you could learn from an industry leader who has over 9 years of experience and all for free? Gavin not only releases tutorials on Revit, but also on Dynamo, Python, Grasshopper, Rhino, & of course BIM. If you want to check out his videos, head to Aussie BIM guru on youtube. (https://www.youtube.com/channel/UCry22yTdpgEDdzIZig7NSMQ) In this episode, Gavin is going to be taking us on his journey in Architecture, his time at University of South Australia, why he feels 3 years in Architecture school is too long, how he picked up on Revit, his transition to a BIM Manager in a very short span of time, scope of work for a BIM Manager, the Aussie BIM Guru story, BIM ISO Standards, advice for those learning Dynamo, transition from Dynamo to Grasshopper, starting his BIM Consulting firm called BIM Guru, the BIM Market in Australia, advice for young architects and towards the end we shift gears a bit and talk about applying for the Australian PR which is going to interest all those listeners planning on applying for migration.  For more on the episode, head to http://archgyan.com/35 Follow Gavin on Social Media : Linkedin (https://www.linkedin.com/in/gavincrump) Twitter (https://twitter.com/thebimguru) Website : https://www.bimguru.com.au/ Follow Archgyan: Instagram (http://instagram.com/archgyan) Twitter (https://twitter.com/thearchgyan) Support Us: Patreon (https://www.patreon.com/archgyan) 02:30 How Gavin got into Architecture 04:00 Studying at University of South Australia 06:30 How Gavin picked up his Revit skills 08:30 Working with a BIM Manager 09:30 How Gavin transitioned to a BIM Manager in a very short span of time (https://www.youtube.com/watch?v=9mDESAsqpec) BIM Standards 12:20 Scope of work for a BIM Manager 14:30 Is the BIM team involved in Facilities Management? 15:30 The Aussie BIM Guru story (https://www.youtube.com/channel/UCry22yTdpgEDdzIZig7NSMQ) Learning from his own videos How to write a pattern file (https://www.youtube.com/watch?v=XEZDJc7gNeY) 18:00 How did Gavin come up with the name "Aussie BIM Guru"? 19:11 What can we expect from Aussie BIM Guru for 2020? Custom Package creation on Dynamo Python in Dynamo Navisworks Free Revit Templates 22:00 The BIM Guru Naming Standards BIM ISO Standards  BRE, International ISO 23:30 Advice for those learning Dynamo Walk before you run 27:00 The Aussie BIM Guru Github (https://github.com/aussieBIMguru) 28:20 Transition from Dynamo to Grasshopper Ladybug Breps Dynamo Community (https://forum.dynamobim.com/) 31:10 BIM Guru - A BIM Consulting Firm 35:00 Business Development 36:50 The BIM Market in Australia 37:30 Has BIM implementation become compulsory in Australia? 39:00 The Australian government & BIM ISO 19650 40:30 Projects that have implemented BIM the right way in Australia The Egyptian Museum (https://www.bimcommunity.com/experiences/load/98/grand-egyptian-museum) 43:00 BIM Levels & Digital Twins 45:20 Tech Giants & BIM - The Samsung City (https://medium.com/@matevstraus/samsung-in-suwon-a-city-of-its-own-a8b9020fa942) 46:30 Does BIM compromise our creative abilities as architects? 48:00 Applying for the Australian PR Subclass 189 seek.com.au 53:00 Advice to young architects & architecture students. 54:20 Quick Fire Round 57:30 The Aussie BIM Guru Cats 58:40 Quick Fire Round #architecturepodcast #indianpodcast #indianarchitecturepodcast  

We get a chance to sit down with the Australian PR guru Chris Maric for an insightful talk on music PR!! Check out his website and socials! http://www.maricmedia.com.au/ https://www.facebook.com/MaricMedia/ https://www.instagram.com/maricmediaaus/ --- Support this podcast: https://anchor.fm/dumbanddumbest/support

Jessy & Gemma are joined by founder of One Daydream PR - Pru Corrigan. Pru Corrigan has over 20 years’ experience in the Australian PR, Digital & Marketing landscape. She started her career as Brand Manager for Sportsgirl before co-founding Two Birds Talking in 2006, which ultimately became Australia’s number one "fast fashion” PR agency. In 2015, Pru went on to create One Daydream PR. She chats with Jessy and Gemma on the changing landscape, how to get your clients coverage and how to ensure you connect with media.

This video provides information about fulfilling the condition of 489 visas for quick, direct 887 Permanent Resident Visa. Top 5 tips are Proof of Stay - Documents required. Proof of Work - Documents required. Character Requirement - Police Clearance. English Proficiency MY Strategy Please Like, Share, Comment below if you have any queries. Subscribe to Meta care tribe and hit the Notifications to be alerted of any updates/changes in Immigration .

PR girls. PR bunnies. PR mause. What comes to mind when you hear such descriptions of communication professionals? How are they dressed? Dr Kristin Demetrious is our guest this week. She’s the co-editor of the book “Gender and public relations: Critical perspectives on voice, image and identity,” where she has a chapter dealing specifically with the politics of gender and how these play out in two cases of sexual harassment involving Australian PR practitioners.

You've bought an investment property and now it's time to get some tenants in there. This is where a good property manager comes in.In this episode we chat with Kerrie, Sara and Kylie from Elite Property Management about:What a property manager doesWhy you need a property managerSelf-managing your property - pitfalls and what you need to knowThe process of finding tenants for a propertyHow to change property managersWhat are you paying your property management fees forFinance Segment – Who should be on your property investment teamThis episode’s Finance Segment is presented by Jo Violeta - Violeta FinanceProperty Geek-out – What to do if you have $10k to get your house ready for saleThe Property Geek-out is presented Tara Vandeligt – Founder of Building Dreams. Mornington Peninsula **This episode of the Dream Home Movement was recorded live at the RPPFM**Follow Elite Property ManagementFacebookInstagramWebsiteFollow Carl & Jo VioletaFacebookInstagramWebFollow Tara Vandeligt FacebookInstagramJoin the conversation in the Building Dreams. Mornington Peninsula Facebook GroupFollow the Dream Home MovementFacebookInstagram

Evolving role of influencers, social networks becoming increasingly attentive to their broader role in society, and the continued rise of voice are just a few of the forecast trends discussed in Red Agency’s recently released 2019 Red Sky Predictions Report. In this episode, Global Chairman of Havas PR Collective and CEO of Havas PR for North America, James Wright, takes us through this look at the top 10 trends predicted to hit the Australian communications landscape in 2019. James is a well-recognised face in the Australian PR landscape, having spearheaded the growth and reputation of the Red Agency. I catchup with James on how he’s found the New York market since landing in January. Apart from the obvious – bloody cold; he shares his experience to date – higher budgets, a much deeper media landscape and bigger businesses. We then jump into the Red Sky Predictions report which focuses on Australia, but James hopes to take global in the near future. Some of the trends we discuss include: Social platforms becoming society platforms as they become increasingly mindful of their role in society: There is ever greater pressure on social platforms to take an increased responsibility to monitor and administer public safety: whether in terms of detection of public threats; or health and wellness around screen time; or social bullying and data privacy. And contrary to many media reports, James is already seeing a shift in approach by major social networks, as they move to better ensure they are looking after the huge numbers of people that are on their platforms. Defining the role of influences: We’ve always had influencers in some way – whether celebrity, a blogger, a journalist. But James explains that today, brands are now using influencer marketing more strategically to drive a brand narrative. James describes the emergence three new categories of influencers – co-creators (work together to co-create a piece of content); distributors (those with access to an audience that you want to reach); and narrators (offer a media appeal outside of social networks; and used in owned media as a trusted brand representative). Quality journalism to rise again: There will be a continued migration back to trusted information. Newspapers have become brands in themselves and the report predicts 2019 will see a renaissance in investigative journalism as publishers reinvest in the traditional business model that will increasingly attract increasingly larger audiences. And for James, such journalism is a cornerstone of the democratised world in keeping politicians and organisations accountable. The rise of ‘ears in’ generation: Voice has made a huge impact in the past year. Everyone today has their headphones in – millennials spend 40 hours a week with their headphones on. At the same time, we are also talking more – not just to each other but to devices – think Alexa. And this is only going to grow as it is only at its infancy. Check out the report for all 10 predictions for 2019. In the news this episode I recap on two of the sessions that resonated with me at the recent 2019 Mumbrella CommsCon – the rise of the slow movement and the need for the PR sector to get more serious about mental health and wellness.

This week, on the PRmoment Podcast, I’m interviewing Vanessa Pine, co-founder of Atlas Partners. What I love about Vanessa’s career is that it’s real! She says she doesn’t have any regrets, but there are a few career decisions which I suspect, in hindsight, she could have played out differently.Vanessa is currently a director at Atlas Partners which employs 10 people and has a fee income of £600K. Atlas was founded in 2015.Here is a summary of what Vanessa and I discussed: Vanessa tells us what it was like to work on the Lib Dem campaign in the 2010 general election when “I agree with Nick” briefly became one of the nation's favourite phrases How the TV debates changed the dynamic of UK election campaigns Why the Lib Dems went to 40% in the polls for a brief period How a very small Lib Dem general election team were almost over-run by the momentum of the 2010 Lib Dem campaign Why Vanessa left the UK public affairs scene to go to Australia when the Lib Dems went into coalition government – at precisely the point when she was most valuable from a UK-career perspective What the differences are between the UK PR scene and the Australian PR scene Why UK PR people are highly prized in Australia How Vanessa ended up working on the “Australian Year of the Farmer” campaign How Vanessa coped with being made redundant from her job in Australia – with the risk of her being deported Why the uncertainty is the worst part of being made redundant How Vanessa became PR manager in Australia for Coca Cola – a job she doesn’t think she would have had in the UK Why recruitment in public relations has become such a conservative process of risk management What does a political special advisor (SpAds) actually do? Why the SpAds role is a blend of media and policy How politics is the art of the possible – it’s not an ideological exercise The role SpAds play in the presentation and politics of policy How SpAds coordinate with civil servants How Vanessa’s previous career influenced the positioning of Atlas Partners Why minority partners in coalitions “get slammed every single time” in elections Why Vanessa launched Atlas Partners The virtuous circle of running a consultancy business: Why happy staff mean happy clients Why it took Vanessa 10 years to gain the confidence to launch her own business How the overlap between media and politics is creating opportunities for firms like Atlas Partners

David Skapinker is a Corporate Affairs and media relations specialist having spent his career working  in agency (consumer), in-house (corporate), and today in a self-described tech start-up – having founded the Australian office of Telum Media in 2014. Telum Media, in David’s words, looks to alleviate the friction between PR professionals and journalists and make that interaction a little smoother. Telum Media also delivers news services covering the PR and media industry. It is insights from this this unique viewpoint that David shares in the latest episode of Smoke Signal. Trends, issues and themes we discuss in this episode, include: The number of journalism jobs is actually increasing NOT decreasing. While the big media houses have consolidated and are clearly shrinking; the media industry more broadly is definitely not shrinking, if anything it is growing. Journalism jobs today though are more likely though to be outside the traditional media houses. Never has there been more media. There has never been more content being produced and consumed. The publications that are doing well are the ones that have a well-defined audience that is appealing to advertisers. Relevance is key – geographic or industry – those are the titles that are growing. PR practitioners are being asked to do more than ever. They are being asked to consult on advertising, social and many more areas. There’s just a huge range of skills that PRs have had to pick to up very quickly. The Asia Pacific PR sector are looking far more regionally and far more global than Australian practitioners. PR professionals in Asia are spending a significant portion of time looking at Australian media where Australian PR practitioners aren’t, on the whole, looking at regional media. Measurement: It’s a difficult thing to do and nobody has got it right. In the news this month, I touch on the rise of brand purpose and the move by Nike to feature controversial American footballer Colin Kaepernick in its latest Dream Crazy campaign. Brands are increasingly being expected to not just be good corporate citizens but take a position on issues and stand alongside their customers on issues that are important for them. A recent UK study found that nine out of ten people think businesses should take a stance on societal issues. Specifically hard to crack issues that Government can solve themselves. Nike certainly has stepped into controversy but the campaign is achieving what it set out to achieve  - it has had impact, reignited an important conversation and set further set Nike in the ultra competitive consumer sector. Don’t forget to subscribe via my blog or on iTunes – just search for Smoke Signal Podcast.

Tom is joined by Australian PR and pop music blogger, David Lim, as they make a toast to (David’s client) Geri Halliwell herself for a special *Aussie Edition* of Bottle Pop. The boys chat all things Antipodean; from Tom’s obsession with Kath & Kim, to David working with the Minogue-sister’s-Dad back in Melbourne, through to their shared love of Tina Arena and Dannii - The People’s Minogue. David recounts his life back in Australia from working at a McDonald’s in Melbourne to running super high profile PR campaigns in London today. Tom recounts his first ever songwriting sessions with the then newly reformed Mutya Keisha Siobhan, before the pair bond over their shared passion for KFC. David chooses Scandal’Us, Lene Nystrøm and Ricki-Lee for his Aux Cable Selections.