Secret Sauce 365

What You Will Learn: What you need to consider when your business needs to expand How can inflation impact your construction budget? How to deal with planning and zoning boards when you need permits How to improve your home and how to get value out of an addition

What You Will Learn: What are some password best practices? What is risk surface? Is multi-factor authentication needed? How does least privilege help secure your business?

What You Will Learn: Importance of building and fostering business relationships Understanding the sales dynamic Why customer service is a lost art

What You Will Learn: How important is your business data for your marketing plan? What should a business owner consider adding to their marketing budget that they haven't had? How is social media continuing to change the marketing landscape? What older marketing methods may still be worth keeping and what should we say goodbye to? Does your business have a mission, vision, value statement and why do you need to?

What You Will Learn: What is the difference between customer experience and customer service? What is customer journey mapping? How does the customer experience (CX) affect customer retention? How do you start best practices for the customer experience? How can a high-level customer experience be a game-changer for your business? About Stacy Sherman Stacy Sherman is an award-winning certified customer experience (CX) keynote speaker, author, podcaster, and founder of DoingCXRight®—a Heart & Science™ framework that accelerates customer loyalty, referrals, and revenue.  Resources: Website: https://doingcxright.com/ YouTube: www.youtube.com/channel/UCQu4U9uRSUhPoQE-jTBYQ2A Linkedin: www.linkedin.com/in/stacysherman/ Twitter: twitter.com/stacysherman Instagram: www.instagram.com/doingcxright/

What You Will Learn: The right lease for your business Expiring notification rights Lease negotiations Sublease tips Rent payments during COVID Should you buy or lease? Flood zoned properties

What You Will Learn: Does having a certificate of insurance mean you're covered? How do you transfer cyber crime risk to an insurance company? How will rising unemployment rates affect Workers' Comp? Are you properly covered for a discrimination or sexual harassment lawsuit? How will COVID impact future insurance rates?

What You Will Learn: What’s a mission, vision, value statement The reason why you need to know your target audience The importance of a website Who to surround yourself with How to market when there’s a downturn in the economy The benefit of competitors About Stan Hladik Stan Hladik began his career as a State Farm Insurance agent in 1989. After diving into the insurance world and learning all of the ins and outs of the industry, Stan transitioned to Hanson & Ryan Insurance where he became a partner in 1997 and then Vice President of Operations. In 2015, Stan established The Secret Insurance Agency in Totowa, NJ. For the past five years, Stan and The Secret Agents have been a trusted agency for all of their clients. Resources: Website: thesecretinsuranceagency.com/secret-sauce-365 LinkedIn: linkedin.com/in/stanley-w-hladik-5635458 Facebook: facebook.com/secretsauce365

What You Will Learn: Importance of knowing your competition Who you should surround yourself in business Why you should have fun in your business How and why you need to adapt your business What makes a great business concept About Al Dorso Mr. Dorso began his career in the amusement industry in 1974 when he entered the family business. A business with roots in the amusement industry dating back to 1920. Mr. Dorso quickly grasped every aspect of the business and by 1979 took full control of the company at the age of 23. With hands-on management style and entrepreneurial spirit, he made a decision to expand and diversify from the company’s modest base. The growth and success of State Fair can be attributed to Mr. Dorso’s vision, entrepreneurial spirit, and his leadership qualities including his ability to assemble winning teams. His commitment to excellence and his dedication to service are evidenced in his life’s work as well as his personal life. Mr. Dorso is a respected member in both his business community and the community he calls home. Resources: Website: www.stfair.com/home LinkedIn: www.facebook.com/sfsuperstore

Stan Hladik began his career as a State Farm Insurance agent in 1989. After diving into the insurance world and learning all of the ins and outs of the industry, Stan transitioned to Hanson & Ryan Insurance where he became a partner in 1997 and then Vice President of Operations. In 2015, Stan established The Secret Insurance Agency in Totowa, NJ. For the past five years, Stan and The Secret Agents have been a trusted agency for all of their clients.

What You Will Learn: How the IRS is handling our traditional tax due date Tax savings tips Strengthening profit and loss statements How to manage cash flows Keeping better accounting records to apply for grants and credits About Kathleen Alexander Kathleen joined Sax in 1988 and is a Partner with the firm providing accounting, tax planning and business advisory solutions to clients across a wide range of industries. Kathleen is a hands-on professional and her clients rely on her strong knowledge of account controls and best practices. She focuses on establishing good tax strategies to maximize business and personal taxes which provides increased cash flow. Kathleen is the Partner-in-Charge of the firm’s expanding Food and Beverage Practice while also remaining heavily active in the firm’s Manufacturing and Distribution Practice. In addition, Kathleen is Director of Technical Training and Continuing Professional Education at the firm, and a Co-Chair of the Women’s Initiative Committee. Kathleen is a Certified Public Accountant in New Jersey and is Named an Ovation Award winner by the NJCPA in the category of IMPACT, 2020. Kathleen is also named one of NJBIZ’s Best Fifty Women in Business, 2013 and was awarded “Top Big Apple Entrepreneur of 2016” by Manhattan Magazine. In 2015 Kathleen was awarded Top 10 Public Accounting Professionals by the Academy of Public Accounting Professionals. Resources: Website: www.saxllp.com LinkedIn: linkedin.com/in/kathleen-alexander-cpa

About Marc J. Gross With nearly three decades of experience, Marc focuses his practice on business litigation, business counseling and the management of legal issues in crisis situations. Marc has extensive trial and appellate experience and is highly regarded as a creative and tenacious litigator. His advocacy spans a wide range of practice areas, including partnership and corporate conflicts, trade secret issues, real estate disputes, shareholder and franchise matters, employment issues, trust and estate matters as well as other complex commercial disputes with an emphasis on high stakes litigation. For more than 25 years, Marc has applied razor-sharp instincts to jury and non-jury trials, provided perceptive appellate advocacy, made abundant appearances for emergent relief on “bet-the-company” litigation and shrewdly negotiated favorable settlements for countless clients. Marc also routinely supplies ongoing business counseling to a diverse clientele that includes entrepreneurs, closely held family businesses, automobile dealerships and real estate and technology ventures. Marc has appeared in federal courts throughout New Jersey and New York, and in the Superior Courts of New Jersey in nearly every county. He has served as lead counsel in matters throughout the New York metropolitan area and across the U.S., including California, Kansas, Nebraska, Nevada, Pennsylvania and Vermont. Marc has also appeared as a panelist in forums for the legal profession, written articles on hot topics in business litigation and provided legal commentary on local television news broadcasts. Before Fox Rothschild Prior to joining Fox, Marc was a partner and led his practice group at a New Jersey law firm. He also previously worked as a law clerk for The Honorable Serena Perretti, Superior Court of New Jersey, Law Division, assisting in both criminal and civil matters. Beyond Fox Rothschild Beyond Fox Rothschild Marc was elected President of the Essex County Bar Association, the state’s largest county bar, and has served as Chair of the New Jersey State Bar’s Federal Practice and Procedure section. Additionally, Marc has actively served as Chairman or President of several nonprofits, including the North Jersey Business Council and Parkinson’s Heros, Inc. Resources: LinkedIn: linkedin.com/in/marc-j-gross-57532b1/

What You Will Learn: IT strategies for working remotely How to upgrade your systems Protecting your infrastructure from cyber-hackers What’s included in an incident response plan In the latest episode of the Secret Sauce Podcast 365, Anthony Bongiovanni, CEO & Technologist at Micro Strategies, shares with us important information on Internet Technology for your business. About Anthony Bongiovanni After graduating Rensselaer Polytechnic Institute with his Bachelors in Mechanical Engineering, Anthony worked for Exxon Research and Engineering as a Project Engineer. Later, Anthony started Micro Strategies in 1983, and has been able to engage in how technology has changed and continues to transform the way businesses operate. While their business and customers’ businesses continue to evolve, their focus remains unchanged – to partner with their customers to align technology with their business strategy and drive outcomes.

What You Will Learn: Where to get experience from The importance of surrounding yourself with the right people How to motivate and challenge salespeople Mergers & Acquisitions Real Estate Investments In the latest episode of the Secret Sauce Podcast 365, we speak with Cardie Saunders, Corporate Development Executive at AEA Investors about some important topics in marketing your business. About Cardie Saunders From 2010 – December 2017, Mr. Saunders was CEO and Founder of eTemp®, a technology company disrupting the $220B commercial refrigeration industry. eTemp helped executives at major hospitality, retail, university and food service companies, reduce operating costs. Awarded 2015 Environmental Product of the Year, eTemp’s clientele includes over 30% of the Top 50 Hospitality Brands as well as the U.S. Dept of Defense. From 2004 – 2009, Mr. Saunders successfully started, acquired and divested of businesses in a variety of industries, ranging from financial services to industrial contracting and green cleaning technology. Prior to 2004, Mr. Saunders was President of a $40MM HVACR wholesaler, where he performed a $7.5MM EBITDA turnaround and divested the stand alone subsidiary to three different acquirers. Prior to this, Mr. Saunders served as head of Sales & Marketing for a $170MM Carrier division of United Technologies where he grew market share, selling profit and sales by double digits in all categories, including launching the division’s first and profitable e-commerce site and being named United Technologies Emerging Leader in 2001. Prior to VP role, had continually escalating positions with UTC starting in Strategic Planning, Product Development and final position in M&A operations and sales due diligence role, sourcing and vetting distribution acquisitions as part of Carrier’s North American go to market shift. Mr. Saunders strengths lie in entrepreneurial interfacing, deal sourcing and structure, clean and energy reduction technology, hospitality, industrial, troubleshooting, harvesting EBITDA and growth. His experience in both starting companies and managing in large organizations gives Mr. Saunders the entrepreneurial success and corporate background to creating and sustaining value.

In the latest episode of the Secret Sauce Podcast 365, we speak with Eric Lanel, President of GWP Inc. Advertising about some important topics in marketing your business.

Do you run a business? Have you been caught not knowing what to do or where to go for sound and solid business advice? Stan Hladik has your answers and knows how to help. With over 30 years of business experience, Stan has developed the “Secret Sauce” to success, and he wants to share it with you. The Secret Sauce 365 Podcast offers business owners expert advice with issues they face daily with guests from many different professional sectors, providing real-time information that every business needs to know to make the right decisions for their companies 24/7, 365 days a year.