Podcasts about business objectives

What happens when we recognize employees as multi-dimensional humans instead of just job titles? The results can transform both customer and employee experience in powerful ways.In this CX Pulse Check, John Garrett, author of What's Your And?, shares how companies that invest in employee experience see powerful returns—like 28% revenue growth and 50% higher sales from customer-facing teams who feel valued.From knitting groups at ServiceNow to Starbucks choosing people over AI, we explore how personal passions at work drive connection, loyalty, and business success. John also highlights the need to support high-performing employees to prevent burnout and sustain long-term engagement.This conversation is a compelling reminder: when people can be themselves at work, everyone wins—employees, customers, and the bottom line.About John Garrett:John Garrett—award-winning author and people-centric leadership speaker—is on a mission to create thriving workplaces. What the CPA-turned-professional comedian turned two-time Emmy nominee may do best is champion the human side of professionals, consulting with organizations to develop more productive cultures while shining a light on their people's rich lives outside of work. And his book, What's Your “And”?, was named a Distinguished Favorite by the Independent Press Awards and it was recently featured in Forbes.Learn more about John and "What's Your And?" at https://thejohngarrett.com or https://whatsyourand.com/Follow John and What's Your And on...X/Twitter: https://x.com/The_JohnGarrettX/Twitter: https://x.com/Whats_Your_AndInstagram: https://www.instagram.com/John_R_GarrettInstagram: https://www.instagram.com/WhatsYourAndLinkedIn: https://www.linkedin.com/in/thejohngarrett/Articles Mentioned:- Why These Companies Let Team Members Share and Explore Personal Passions at Work (Built In Seattle) -- https://www.builtinseattle.com/articles/why-these-companies-let-team-members-share-and-explore-personal-passions-work- To Leverage Employee Passion, Save It for When It Counts (Harvard Business School) -- https://www.library.hbs.edu/working-knowledge/in-cost-cutting-era-save-passion-for-when-it-counts- Starbucks doubles down on baristas, not AI, to fix its customer crunch (Business Insider) -- https://www.businessinsider.com/starbucks-investing-humans-rivals-bet-ai-2025-5Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

What happens when customer experience principles meet public service? Jeannie Walters answers a thoughtful question and explores how government agencies and public institutions can create exceptional citizen experiences despite not being driven by traditional profit motives.The conversation begins with reimagining success metrics beyond customer acquisition and retention. For public sector organizations, value creation takes different forms—like operational efficiencies, higher compliance rates, and broader service accessibility. Jeannie explains how connecting back to purpose through an experience mission statement creates the foundation for meaningful improvements that align with public good.Journey mapping emerges as a powerful tool for identifying friction points in citizen interactions. By examining specific processes with clear goals and scope, organizations can simplify procedures, humanize interactions, and clarify requirements—addressing common complaints about government bureaucracy.The podcast explores practical strategies for co-creation with citizens, employee empowerment, and designing for inclusivity. Jeanne shares compelling examples of public institutions that transformed service delivery models to reach underserved populations, demonstrating that creativity and empathy can flourish even within government frameworks. Her insights on communication improvements, measuring meaningful metrics, and sharing success stories provide a roadmap for any public sector organization ready to elevate their citizen experience.Ready to transform your organization's approach to citizen service? Listen now for actionable strategies that respect people's time, needs, and dignity—ultimately strengthening public trust and delivering on your mission.Resources Mentioned:Experience Investigators -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Artificial intelligence is revolutionizing customer experience—but are businesses applying it with care? In this compelling episode, CX expert Jeannie Walters sits down with Ovetta Sampson, an AI design leader with a decade of experience at IDEO and Google, to explore how companies can harness AI without compromising trust. Ovetta challenges common assumptions with a powerful statement: “AI is neither artificial nor intelligent.” From chatbots that fabricate policies to biased algorithms in loan approvals, she shares eye-opening examples of how AI can go wrong—and what to do about it. Learn why AI needs continuous testing, feedback loops, and what Ovetta calls “Mike Tyson proofing” to avoid delivering broken experiences. She also offers a practical framework for implementation: focus AI efforts on your most frustrating customer touchpoints, not just where it's easy. Looking to use AI more effectively in your organization? Ovetta is offering listeners an exclusive discount on to our listeners. Start building smarter, safer customer experiences. Use the coupon code "experience" for a 50% discount on one of the following: 1 hour coaching session ($300 regular price)1 hour AI Risk Assessment session ($300 regular price)90-minute CEO lunch ($1500 regular price)Coupon Code is: experienceRedeem at www.rightainow.com/appointmentsAbout Ovetta Sampson:Named one of the Top 15 People in Enterprise Artificial Intelligence by Business Insider in 2023, Ovetta Sampson is a tech industry leader who has worked with multiple technologies to help solve some of the biggest problems facing multiple industries. Leading engineers, designers and researchers, at top companies such as Microsoft, IDEO and Capital One, Ovetta has been designing and developing machine learning, artificial intelligence and enterprise software solutions for more than a decade. She left her last job as Director AI and Compute Enablement at Google to found Right AI, a consultancy that helps organizations and businesses minimize the human engagement risks when implementing AI.Follow Ovetta on...LinkedIn: https://www.linkedin.com/in/ovettasampson/Articles Mentioned:A Contact Center Chatbot Invents Company Policies, Now Customers Want Out (CX Today)When Algorithms Deny Loans: The Fraught Fight to Purge Bias from AI (IoT For All)Singapore Airlines Elevates Customer Experience With $45 Million Investment In Changi Airport (Breaking Travel News)Resources Mentioned:Experience Investigators -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

ABOUT FUNMI OLUDAIYEFunmi is a Managing Director and the Head of the Digital Risk Office for Enterprise Partnerships at Goldman Sachs, where she is pioneering a first-of-its-kind global initiative to embed critical business, security, and engineering risk practices within the engineering organization. With nearly 15 years of experience as a software engineer, architect, and engineering manager, she has a proven track record of leading high-performing teams, delivering innovative technology solutions, and championing best practices in developer experience and productivity across large-scale engineering teams. Most recently, she was the Head of Engineering for Consumer Deposits at Marcus by Goldman Sachs, and prior to that, she led the product engineering teams that built and launched the firm's award-winning credit card partnerships with Apple and later, General Motors. Funmi is a passionate advocate for underrepresented groups in the technology industry and is committed to mentoring the next generation of engineering leaders. Her wealth of experience and dedication to driving positive change make her a sought-after speaker and advisor.ABOUT KETAN GUPTAKetan is a seasoned engineering leader with 13+ years in software development, cloud, architecture, product delivery, and organizational leadership. He excels at building high-performing engineering teams and driving strategic initiatives. As an active community builder, he contributes to the Engineering Leaders Community and champions software craftsmanship.ABOUT SASHA HALLSasha Hall is an Engineering Manager at Planitar Inc, makers of iGUIDE. A University of Waterloo graduate with over 5 years of leadership experience at Pegasus Aeronautics and Deep Trekker, Sasha brings valuable insights on decisive leadership, effective communication, and strategic vision in growing organizations. Their career path through underwater robotics at Deep Trekker, aerial drone systems at Pegasus Aeronautics, and spatial mapping technologies at Planitar showcases a passion for innovative hardware and sensing solutions. This diverse technical background, combined with consistent leadership dedication, has equipped Sasha with a unique perspective on navigating today's complex engineering challenges. Build AI Voice Agents with ElevenLabsElevenLabs is the leading Voice AI platform for developers with thousands of ultra-realistic, human-like voices across 32 languages.Developers use ElevenLabs to build life-like, conversational AI voice agents to handle customer support queries, appointment scheduling, and even offer personalized 1-1 tutoring.Get started for free at elevenlabs.io/elc SHOW NOTES:Funmi discusses why successful eng leaders build true partnerships between engineering & business stakeholders (1:58)Navigating the dynamics of engineering & cross-functional team partnerships (3:00)Creating alignment / building relationships through fostering trust & curiosity (4:42)How engaging w/ curiosity is key to building cross-functional relationships (7:21)Funmi's framework to help identify gaps in understanding (8:56)Recognizing knowledge gaps and relying on subject matter experts (10:15)Tips for navigating partnerships with multiple stakeholders (13:14)What's going on with ELC New York & the power of connecting with eng leaders (14:45)Ketan discusses cloud transformation and AI integration (17:08)Considering challenges w/ security, scalability, cost, flexibility & AI in cloud vs. hybrid migrations (18:04)Explaining the impact of technical debt on organizations (20:04)The STIR framework for managing tech debt during cloud migrations (21:17)Translating tech debt into business value w/ STIR (24:17)Separating continuous improvement / performance from tech debt (27:02)Understanding team strengths & bolstering team motivation (29:24)Ketan's experience with ELC London (31:07)Have fun with decision-making (33:29)Sasha discusses optimizing team processes amid company growth & new hires (35:11)Effective decision-making - balancing being decisive & thoughtful (37:36)Examples of balancing quick decision-making w/ thoughtfulness (39:05)How to refactor repetitive tasks to improve efficiency (40:32)Balancing time, risk & impact in decision-making processes (42:06)The value of building a network & finding mentors outside your own company (45:03)Advice for jumping into ELC community events (47:41)This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/

Customer experience leadership is not just about gathering insights—it's about securing genuine organizational buy-in. In this special episode of the Experience Action podcast, our host Jeannie Walters sits down with Sasha Fard, Country Lead for Customer Experience Management at Capital One Canada, to reveal the often-overlooked secret to successful CX implementation.Speaking from the bustling Medallia Experience 2025 event in Las Vegas, Fard dismantles the common misconception that actionable Voice of Customer data alone drives change. The real challenge? Getting cross-functional leaders to not just review customer feedback but commit to acting on it.What makes this conversation particularly valuable is Fard's practical approach to change management. Following ADKAR principles (Awareness, Desire, Knowledge, Ability, Reinforcement), he demonstrates how CX professionals must transform themselves into skilled salespeople for their initiatives. "You need to be a good salesperson too," Fard advises, "because you're selling an idea, you're selling an approach." This means understanding stakeholder objectives, speaking their language, and showing how CX directly supports their goals—not overwhelming them with metrics and industry jargon.The most compelling takeaway? Start small, demonstrate value, and scale gradually. By securing incremental commitments rather than demanding wholesale change, CX leaders can build the credibility needed to expand their influence. This approach earned Capital One the Global CXPA Impact Award, recognizing their success in driving tangible business outcomes through customer experience initiatives. Ready to transform how you approach CX leadership?Follow Sasha Fard on LinkedIn: https://www.linkedin.com/in/sashafard/Resources Mentioned:Medallia Experience -- https://www.medallia.com/experience/Experience Investigators -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

It's time for another CX Pulse Check to discuss current events and innovations in CX. In this illuminating conversation with Enrique Rubio, Founder at Hacking HR and Head of Global Community at Transform, and our host Jeannie Walters, we uncover how innovative organizations are finally bridging this gap through strategic use of data and technology.Fresh from their encounters at Qualtrics' X4 conference, Enrique and Jeannie explore how our experiences as consumers now directly shape our expectations as employees. They examine Apple's $500 billion US investment through this lens, discussing not just the business implications but what it means for talent development and organizational design. The conversation turns to Ford's data-driven approach to employee experience, revealing how established companies with strong legacies can use analytics to understand workforce needs around career development and digital readiness. Perhaps most provocatively, they challenge prevailing wisdom about remote work.Discover how connecting the dots between customer and employee experience can create competitive advantage where expectations are constantly evolving.About Enrique Rubio:Enrique is an HR, Tech and Future of Work expert, keynote speaker and founder of global communities. Enrique is currently an advisor to the community he built, Hacking HR, a global learning community operating at the intersection of future of work, technology, business and organizations, with thousands of members of all over the world; and the Head of Global Community at Transform, building a global community of local chapters covering every major city and region in the world. Enrique is one of the top 100 HR global influencers. He was the founder and CEO at Management Consultants, a firmed specialized in Human Resources in Venezuela. Before Management Consultants, Enrique worked in the telecommunications sector as a Senior Project Engineer for Telefonica and several other companies in the early to mid-2000s. Enrique is a guest author in several blogs about innovation, management and human resources. Most recently Enrique worked as an advisor to the Chief Human Resources Officer at the Inter-American Development Bank. Enrique frequently speaks about topics ranging from DEIB, future of work, HR strategy, employee experience, technology, among others. Additionally, Enrique designs hundreds of learning programs for the HR community in the form of events and short-term programs. Enrique is a Fulbright Scholar, and Electronic Engineer with an Executive Master's in Public Administration from Maxwell School at Syracuse University.Follow Enrique on...LinkedIn: https://www.linkedin.com/in/rubioenrique/ Articles Mentioned:Apple's $500 billion U.S. investment: What HR leaders need to know (HR Executive)Ford's data-driven approach to Employee Experience (Diginomica)Resources Mentioned:Experience Investigators -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

ABOUT RUKMINI REDDYRukmini Reddy is the Senior Vice President of Engineering, responsible for managing product and platform delivery, infrastructure, and data science. Reddy joins PagerDuty from Slack where she guided the vision, strategy, and execution of a comprehensive re-architecture, transforming the messaging software into an automation platform that empowered users to streamline their work.Additionally, Rukmini spent over a decade in senior executive roles at various enterprise companies, where she built a strong track record in driving engineering and product strategy during periods of hyper-growth and product transformation across SaaS, B2B, and B2C business models.Rukmini has a master of science degree in computer engineering from the University of Arkansas and earned a bachelor's degree from Osmania University in computer science and engineering.SHOW NOTES:How the role of engineering leadership has evolved from 2021 to 2025 (2:35)The rising importance of financial acumen & enduring importance of resilience in engineering leadership (5:28)Key questions to ground and align your team with mission, vision, customer impact, and position to win the market (7:04)What it means to become the leader your business needs (9:31)“Hugging the elephant” and overcoming fear & uncertainty in 2021 vs. today (12:26)Five questions to help you lead your team through transitions and change (16:03)How to incorporate this framework to drive org change with empathy (18:10)How to address questions about job security and future roles within an organization (20:21)Strategies to guide your team through unspoken fears & unknowns (23:47)Rukmini's advice to create high-trust, high-impact sources of support through fear, uncertainty, and doubt for the first time (25:19)Navigating org change from first principles (27:21)How to move from the “informed pessimism” dip to “curious optimism” as a team & org (30:00)Using evangelism & experimentation to tackle common adoption fears (34:07)Examples of enablement & skill development / delivery (37:32)The role of enforcement in the adoption transformation curve (39:07)Rapid fire questions (42:33)LINKS AND RESOURCESGood Strategy Bad Strategy: The Difference and Why It Matters -Richard P. Rumelt clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/

The magic of attending a truly exceptional event stays with us long after we've returned home. What makes some events so memorable while others fade quickly from memory? In this episode, we tackle a listener question about customer experience best practices for event planners seeking to create standout experiences.Drawing from her extensive experience as both keynote speaker and attendee, Jeannie walks through practical recommendations that can elevate any event, regardless of size or budget. We start with seemingly small touches that make significant impacts - from double-sided name tags that don't flip around to clear wayfinding that helps attendees navigate unfamiliar venues confidently. These foundational elements create a sense of care and competence that permeates the entire experience.Beyond logistics, we explore how thoughtful programming, personalized communications, and intentionally curated networking opportunities build meaningful connections between participants. We emphasize the importance of inclusivity through accessibility accommodations, dietary options, and creating sensory-friendly spaces where introverts and others can recharge. Looking toward the future, we imagine how artificial intelligence might transform events through personalized agendas while preserving space for those serendipitous hallway conversations that often become highlights of in-person gatherings.Have you experienced an event that completely exceeded your expectations? Or perhaps you're planning one yourself? Want to create an unforgettable event experience? Let's make it happen! Jeannie Walters brings real-world customer experience insights, engaging storytelling, and actionable strategies to help your audience think differently about CX. Whether it's a keynote, workshop, or panel discussion, we'd love to help make your event stand out. Visit ExperienceInvestigators.com to learn more and to book Jeannie for your next event!Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

In this episode, Ray Sclafani discusses the concept of intentional growth for financial advisors, emphasizing the importance of having a clear vision, strategic planning, and understanding client needs. He outlines six critical questions that advisors should consider to align their growth strategies with their long-term business objectives. Additionally, he highlights the significance of organic growth and managing client relationships effectively to ensure sustainable success in the wealth management industry.Key Takeaways Intentional growth is about growing smart, not just for growth's sake.Advisors must define their vision and long-term objectives clearly.Strategic planning is essential for achieving desired business outcomes.Organic growth involves better serving existing clients and tracking opportunities.Building a strong value proposition is key to attracting ideal clients.Intentional growth requires both intention and attention.Click here for a complimentary download of "Intentional Growth: 6 Questions and 4 Key Considerations"For more information click here to visit The ClientWise Blog.Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTubeTo join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

Healthcare and customer experience have more in common than you might think. Brian Carlson, VP of Patient Experience at Vanderbilt University Medical Center, joins Jeannie Walters for a CX Pulse Check to explore these fascinating parallels that are reshaping how we think about caring for patients.In this episode, they discuss:A patient satisfaction scoring storyline that provoked strong reactions on HBO's new medical drama "The Pit"Lush's bold decision to abandon social media platforms, discovering surprising connections to how healthcare has traditionally built communitiesModern healthcare designs that must consider patients, families, staff, and operational functionality simultaneouslyDespite the challenges facing healthcare, Brian's powerful reminder resonates throughout our conversation: "We do far more right than we do wrong." Healthcare professionals perform life-saving, transformative work every day, often in difficult circumstances. The evolution of patient experience isn't about criticizing what's wrong but enhancing the incredible care already happening.Ready to bridge customer and patient experience in your organization? Connect with Brian on LinkedIn to follow his insights, and explore our resources at experienceinvestigators.com to support your experience journey.About Brian Carlson:Brian Carlson has over 20 years of experience in large academic health systems and private group practices. He is currently the Vice President of Patient Experience at Vanderbilt University Medical Center (VUMC) (http://www.vanderbilthealth.org), where he has significantly improved patient experience and operational efficiency since 2007.Brian has a proven track record of driving financial and operational success. At VUMC, he enhanced the patient experience percentile rank and developed programs to boost workforce culture and patient engagement. Previously, he served as CEO/COO of Olean Medical Group and Practice Manager for Obstetrics & Gynecology at Northwestern Medical Faculty Foundation.He holds dual master's degrees in Health Services Administration and Business Administration from Xavier University and a Bachelor of Arts in Psychology from Wittenberg University.Follow Brian on...LinkedIn: https://www.linkedin.com/in/brianrcarlson-nashvilleArticles Mentioned:Press Ganey CMO on 'The Pitt': Doctor Report Cards Are Really About Systems (Newsweek) -- https://www.newsweek.com/press-ganey-cmo-pitt-doctor-report-cards-are-really-about-systems-2029009What Lush learned from three years of being mostly offline (Marketing Brew) -- https://www.marketingbrew.com/stories/2025/02/24/lush-anti-social-media-strategyAI-driven research uncovers how physician media choice shapes online patient experience (Nevada Today) -- https://www.unr.edu/nevada-today/news/2025/ai-physician-communicationResources Mentioned:Take the CXI Compass™ assessment -- http://cxicompass.comExperience Investigators Website -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

It's time for another CX Pulse Check. We're thrilled to have Dr. Amy Climer, a leading expert in creativity and innovation, sharing her insights. Together, we explore tech advancements that are transforming customer experiences and creating new challenges. We look at how we can navigate the fine line between innovation and distraction as technology evolves, offering a fresh perspective on capturing consumer attention amidst fragmented media consumption. We also delve into the intricacies of consumer data privacy, considering AI as a tool for empowering consumers to manage their data. Tune in for a thought-provoking exploration of the trends redefining commerce and community today.About Dr. Amy Climer:Dr. Amy Climer is a speaker, trainer, and coach who teaches teams how to innovate on demand. She developed the Deliberate Creative™ Team Scale to help teams understand how to increase their creativity. She hosts The Deliberate Creative™ podcast and she is the designer of Climer Cards, a creativity and teambuilding tool. Amy has a Ph.D. in Leadership and Change.Check out Amy's new book, Deliberate Creative Teams, at https://climerconsulting.com/book/.Follow Amy on...Facebook: https://www.facebook.com/climerconsulting LinkedIn: https://www.linkedin.com/in/amyclimer/ X/Twitter: https://twitter.com/amyclimer Instagram: https://www.instagram.com/amyclimer/ Articles Mentioned:Turning Screen Time Into Seamless, Personalized Shopping: The Future of in-Car Commerce (PYMNTS) -- https://www.pymnts.com/connectedeconomy/2025/turning-screen-time-into-seamless-personalized-shopping-the-future-of-in-car-commerce/Your Next Apartment Rental May Also Be a Marketing Campaign (The Wall Street Journal) -- https://www.wsj.com/articles/your-next-apartment-rental-may-also-be-a-marketing-campaign-cdfa339fConsumer Loyalty 2025: Why Data Transparency Matters More Than Discounts (Ad Age) -- https://adage.com/article/opinion/consumer-loyalty-2025-why-data-transparency-matters-more-discounts/2599816Resources Mentioned:Take the CXI® Compass assessment -- CXICompass.comExperience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

For additional resources for #eventprofs visit www.productionvaluematters.com Matthew's back for The AV Advisor! Today he breaks down the four essential output categories that every event should measure: sentiment, data, business objectives, and content. He explains why focusing on results rather than processes is crucial for event success, and provides practical methods for measuring each output category.

What if your commoditized product could command premium pricing and cultivate a loyal customer community? That's exactly what we explore in this episode, as we unlock the secrets of customer experience (CX) as a transformative strategy, even for products as seemingly interchangeable as sugar and coffee beans. We highlight the pivotal role of CX in brand differentiation and perceived value enhancement. With compelling examples, we demonstrate how companies can leverage CX to stand out and thrive.Join Jeannie Walters as we unpack real-world success stories and provide actionable insights for turning commoditized products into beloved brands. From the power of word-of-mouth referrals to creating standout experiences, we delve into how strategic CX investments can lead to remarkable growth and customer loyalty. Whether you're selling coffee beans or outdoor gear, this episode offers valuable lessons on how to elevate your brand through the full spectrum of customer experience.Resources Mentioned:Take the CXI® Compass assessment -- CXICompass.comExperience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

It's time for the first CX Pulse Check of 2025. Special guest co-host Andrew Carothers, CCXP, joins Jeannie Walters to discuss the evolving landscape of customer experience in 2025, highlighting innovative strategies by companies like AT&T and Samsung alongside challenges posed by automation, as seen in the Waymo incident. The discussion emphasizes the need for empathy, proactive engagement, and a comprehensive understanding of customer journeys to foster loyalty in a competitive market. Through fascinating examples and anecdotes, they highlight how blending digital tools with the human touch is crucial in orchestrating a seamless and superior customer experience.About Andrew Carothers, CCXP:Andrew Carothers, CCXP, is a Customer Experience executive known for developing innovative CX strategies that grow revenue, increase renewal rates, and expedite customer adoption. A founding member of Cisco System's CX function, he helped build the function with a focus on digital experience and partners. He's a 12-time International Customer Experience award winner, frequently writes and speaks on CX topics, and co-authored The Publicity Handbook (McGraw Hill), a Fortune Book Club selection. He currently serves as a member of the Board of Advisors for the University of San Francisco's School of Management Strategic Artificial Intelligence program and as a judge for US and international CX competitions.Follow Andrew on...LinkedIn: https://www.linkedin.com/in/andrew-carothers/Articles Mentioned:AT&T Says It Will Now Credit You for Outages and Long Customer Service Wait Times (Gizmodo) -- https://gizmodo.com/att-says-it-will-now-credit-you-for-outages-and-long-customer-service-wait-times-2000547491Samsung's smart fridges will use AI to suggest groceries to buy on Instacart (The Verge) -- https://www.theverge.com/2025/1/2/24334411/samsung-instacart-smart-fridge-partnershipLA man nearly misses flight as self-driving Waymo taxi drives around parking lot in circles (CBS News) -- https://www.cbsnews.com/losangeles/news/la-man-nearly-misses-flight-as-self-driving-waymo-taxi-drives-around-parking-lot-in-circles/Resources Mentioned:Take the CXI® Compass assessment -- CXICompass.comExperience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

It's the last CX Pulse Check of 2024! Discover how AI is reshaping the marketing landscape alongside our special guest co-host Andy Crestodina. First, we unravel the secrets behind Taco Bell and KFC's AI-driven marketing success, which not only boosts sales but also enhances personalized communication. However, the episode also offers a reality check for smaller businesses considering AI adoption.We then spotlight the burgeoning trend of transparency in technology. The conversation parallels AI disclosure with privacy laws, highlighting how this shift could foster trust. The discussion takes a thought-provoking turn as we question AI's capacity for empathy, pondering whether AI can deliver more meaningful experiences than humans.Our exploration extends into the educational arena, where AI is both a boon and a challenge. AI can enhance learning but also presents obstacles to foundational skill development. We emphasize the vital balance between embracing AI's efficiency and nurturing essential human skills and relationships.About Andy Crestodina:Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago.Over the past 24 years, Andy's provided guidance to 1000+ businesses. He's written hundreds of articles on content strategy, SEO, GA4, AI and visitor psychology. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.Top 10 Online Marketing Experts, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 25 Content Marketers, Express Writers/BuzzsumoTop 10 Social Media Influencers, Social Media ExplorerFollow Andy and Orbit Media on...LinkedIn: http://www.linkedin.com/in/andycrestodina/LinkedIn: https://www.linkedin.com/company/orbit-media-studios-inc./Facebook: https://www.facebook.com/orbitmediastudiosTwitter/X: https://twitter.com/crestodinaTwitter/X: https://twitter.com/orbiteersYouTube: https://www.youtube.com/OrbitmediaArticles Mentioned:Taco Bell and KFC's Owner Says AI-Driven Marketing Is Boosting Purchases (The Wall Street Journal) -- https://www.wsj.com/articles/taco-bell-and-kfcs-owner-says-ai-driven-marketing-is-boosting-purchases-ab3a5f36Retailers confront trust issues as generative AI becomes commonplace (CX Dive) -- https://www.customerexperiencedive.com/news/retail-customer-trust-generative-bain-e-commerce/733018/Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

If you deliver training and consultancy and ask clients 'what are your business objectives?', you might not be getting the full picture. At Comsteria, we probe a little deeper! LIsten to this episode and find out how we do it. www.comsteria.co.uk

Today, I'll dive into the difference between a trial user and a trial abuser and what you can do to invite the former and prevent the latter.This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out.The blog post: https://thebootstrappedfounder.com/free-trial-error/The podcast episode: https://tbf.fm/episodes/357-free-trial-errorCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Building a business that generates millions requires more than just ambition—it demands the right team. In this episode, I share how I built a lean team of seven core experts who transformed my business with their skills, creativity, and alignment to my vision. We'll unpack the strategy behind assembling a powerhouse team that delivers results, fosters collaboration, and creates a foundation for sustainable growth.From operations to social media management and beyond, I'll break down the essential roles every business needs to thrive. Plus, I'll share tips on recruitment, retention, and how to ensure every team member aligns with your business goals. If you're ready to create a team that not only supports your success but enhances your joy in running your business, this episode is for you!Here are the highlights:(3:16) The Role of Team Members in Business Success (4:42) Strategic Recruitment and Team Retention (5:19) Aligning Actions with Business Objectives (7:30) Building a Robust and Efficient Team (9:22) Concrete Steps for Building a Highly Effective Team Connect with Dawn:Instagram @dawnmcgruer @dawnofanewerapodcast Facebook https://www.facebook.com/dawnamcgruerLinkedIn https://www.linkedin.com/in/businessconsort/Web www.dawnmcgruer.comThis podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

This time on the Product Thinking Podcast, Melissa Perri is joined by BJ Boyle, Chief Product Officer at PointClickCare, to discuss the critical intersection of healthcare technology and product management. With over two decades of experience in the health tech space, BJ shares insights from his journey, including lessons learned during his transition to the C-suite. He delves into the unique challenges of managing product strategy in a rapidly evolving industry, emphasizing the importance of aligning product development with market needs and regulatory changes. He also makes clear the importance of balancing domain expertise with product management acumen and engineering understanding, and the value of cross-functional collaboration in building effective product teams. Tune in to explore how PointClickCare is innovating within the healthcare sector.

Tune in to this CX Pulse Check as we uncover the vital role of communication in driving customer experience transformation. Tamsen Webster, founder of the Message Design Institute, sits down with Jeannie Walters to reveal how communication missteps often hinder change, drawing insights from Tamsen's latest book. Through examples across industries, they highlight proactive messaging strategies that build trust, even amid challenges like credit card fraud, and explore how acknowledging customers' past interactions can lead to a more connected and resilient experience.The discussion also covers balancing communication frequency to avoid alert fatigue and illustrates how vague communications, like hidden banking fees, can frustrate customers. Discover how aligning employee and customer experiences—starting with frontline involvement—can make change implementation smoother and align with organizational values. Wrapping up with the power of a customer-centered culture in crisis management, this episode promises actionable insights to elevate your communication strategy in customer experience.About Tamsen Webster, MA, MBA, Founder at the Message Design Institute:Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she's a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut.Follow Tamsen on...LinkedInX/TwitterFacebookInstagramYouTubeArticles Mentioned:i2c Inc. and PYMNTS Survey Reveals Consumer Expectations for How Banks Respond to Credit Card Fraud (Business Wire)How The Vitamin Shoppe builds flexible customer experiences (CX Dive)How Businesses Can Cultivate a Customer-Centric Culture During Natural Disasters (socPub)Attributes—not skills—determine whether you ‘cut it' or not (McKinsey & Company)Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

In this episode, host Raghu Nandakumara sits down with Neil Thacker, CISO EMEA at Netskope. Neil joined the show to discuss the evolving role of the CISO, as well as the challenges and opportunities they face in the context of new technologies.  --------“A good friend of mine is a CIO for a very large organization and he shared a great story. Obviously, during the pandemic, everyone was working remotely and they set up this whole Zero Trust principle and policy set to better secure their remote workers. It was interesting, he said, when everyone started coming back into the office, we realized we had better security when everyone was remote because of the changes that we made. So, we wanted to apply those same principles to our internal network and then we realized, can we just get rid of our internal network, our corporate network?”--------Time Stamps (03:14) The role of the CISO and its evolution(07:59) Challenges and opportunities in the CISO role(21:49) Importance of context in security operations(31:54) Simplifying compliance and driving innovation(45:23) Advice for Aspiring CISOs --------SponsorAssume breach, minimize impact, increase resilience ROI, and save millions in downtime costs — with Illumio, the Zero Trust Segmentation company. Learn more at illumio.com.--------LinksConnect with Neil on LinkedInIllumio World Tour 

Breaking down silos while maintaining specialization isn't just a buzzword—it's a necessity for a seamless customer experience. But how can companies, especially within tightly regulated industries like financial services, balance the need for specific expertise with the demand for a unified customer journey? In this episode, an insightful listener question sets the stage for a compelling exploration of cross-functional collaboration. We'll navigate the tension between specialization and an aligned customer vision, revealing how cultural commitment and strategic communication can transform fragmented operations into a cohesive brand experience.Whether adapting marketing strategies or wrestling with supply chain challenges, tune in to hear some strategies to build customer trust and deliver a seamless interaction that transcends departmental boundaries. Let's turn the dream of a consistent and compelling customer journey into a reality.Resources Mentioned:CX Charter Guidebook -- https://bit.ly/cxcharterExperience Investigators Learning Center -- experienceinvestigators.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Ever felt like you're juggling too many priorities and not making the impact you desire? Discover how small teams can master the art of prioritizing impact within the customer experience realm. In this episode, Jeannie Walters guides you through strategies to define clear organizational outcomes and align your efforts with those critical goals. By identifying the root causes of customer issues, like unfulfilled promises affecting contract renewals, we can make more informed decisions that benefit both the organization and its customers. Uncover the power of a solid customer experience strategy success statement that clarifies what success truly looks like and where your investments will yield the highest returns.Transform your approach to customer experience by finding new strategies to create meaningful interactions that elevate customer value and align with your organizational priorities.Resources Mentioned:Experience Investigators Learning Center -- experienceinvestigators.comCX Success Statement Workbook -- bit.ly/cx-success-workbookTake the CXI® Compass assessment -- CXICompass.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

This is your October CX Pulse Check. Once a month, we check in to find out what's happening in the world of customer experience and discuss ideas and insights customer experience leaders can learn from.In this episode, Jeannie Walters is joined by special co-host Rohit Bhargava, Founder & Chief Trend Curator at Non-Obvious Company. We dissect the evolving retail landscape and examine why major players like Walmart are pushing holiday shopping earlier each year. We also delve into language tactics businesses employ, such as using terms like "inflation-free options" to entice shoppers.Exploring beyond the aisles, we touch on how technology is redefining the art world and reshaping luxury preferences. We also have fun comparing everyday items like the cult-favorite Scrub Daddy to traditional brands, showing how consumer culture influences even the most mundane products. The conversation expands to the power of understanding people and media narratives, with discussions on trends like "FridgeScaping" and viral challenges.About Rohit Bhargava:Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the 3-time Wall Street Journal and USA Today bestselling author of ten books and is widely considered one of the most entertaining and original speakers on trends, innovation and marketing in the world. Rohit has been invited to deliver “non-boring” keynotes and workshops in 32 countries around the world to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds of other well-known organizations. Prior to becoming an entrepreneur and founding the Non-Obvious Company and Ideapress Publishing, he spent 15 years leading marketing strategy at Ogilvy and Leo Burnett where he advised global brands on human behavior, marketing and storytelling. Outside his speaking and consulting, Rohit has taught persuasive speaking and global marketing as an adjunct professor at Georgetown University, is frequently quoted in the global media and writes a monthly column on non-obvious ideas for Inc magazine. Rohit lives in the Washington DC area with his wife and is a proud dad of two boys. He loves the Olympics (he's been to five!) and actively hates cauliflower.Follow Rohit on...LinkedIn: https://www.linkedin.com/in/rohitbhargavaX/Twitter: https://twitter.com/rohitbhargavaFacebook: https://www.facebook.com/rohitmarketingauthorArticles Mentioned:Walmart kicks holiday season off early (Retail Customer Experience)The Art Market Is Tanking. Sotheby's Has Even Bigger Problems. (The Wall Street Journal)The Scrub Daddy Sponge Has a Cult Following. But Is It Better Than This Wirecutter Favorite? (The New York Times: Wirecutter)Fridgescaping is everywhere. But is it safe? (The Washington Post)Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

On this episode of Health Care Beat, co-hosts Chris DeMeo and Amanda Genovese are joined by Logan Geen, Corporate Counsel of Managed Care Contracting at Lehigh Valley Health Network. Logan shares his career journey and highlights some of the challenges he has faced as corporate counsel for a large health care system. He also provides practical advice to recent law school graduates considering a path in the health care sector.

Ever wondered how small businesses can outshine their larger counterparts in customer experience? Hear how journey mapping can transform every touchpoint and why eliminating barriers is crucial to delivering a seamless customer experience. Real-life success stories from companies like Zappos and a local pharmacy illustrate the power of proactive customer care and community building in fostering loyalty and setting your small business apart from the rest.Join us for an insightful discussion that turns customer experience challenges into opportunities for growth and success.Resources Mentioned:National Small Business Association -- nsba.net/Customer Journey Mapping Workbook -- bit.ly/cjmworkbookCX Mission Statement Workbook -- bit.ly/cx-mission-workbookCX Success Statement Workbook -- bit.ly/cx-success-workbookExperience Investigators Learning Center -- experienceinvestigators.comLearn more about CXI Ground School™ -- cxigroundschool.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

What if your customer data could be the key to transforming your business? Join Jeannie Walters as we explore ways to turn overwhelming data into actionable insights. This episode starts with examining your approach to customer data, setting clear objectives like improving customer retention to make your data analysis meaningful and targeted. We tackle the challenge of data silos by exploring Customer Data Platforms (CDPs) such as Telium and Adobe Experience Platform to centralize your data. With your data in one place, discover how AI and machine learning tools like IBM Watson and Salesforce Einstein can reveal patterns and insights that drive business success.But that's not all—this episode is packed with resources to propel your customer experience strategy to new heights. Tune in and redefine your customer experience strategy today!Resources Mentioned:Experience Investigators Learning Center -- experienceinvestigators.comLearn more about CXI Ground School™ -- cxigroundschool.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

This is your September CX Pulse Check. Once a month, we check in with news and current events to find out what's happening in the world of customer experience and discuss ideas and insights that we can learn from as CX leaders. Ever wondered how a company with a loyal customer base could fumble a major app redesign? Get ready to discover the profound impacts of customer feedback – or the lack thereof – as Jeannie Walters and special co-host Karen Lynch, Head of Content at Greenbook, dissect a recent case that saw Sonos face significant backlash. The episode discusses valuable lessons for businesses on the importance of avoiding organizational silos and integrating customer insights consistently.Next, we shift our focus to a seemingly mundane but crucial aspect of branding strategy: grammar and consistency. We discuss the need for clear and effective communication strategies, particularly during product rollouts. In a timely twist, we tackle the grammatical intricacies of Kamala Harris's name in the context of the 2024 election, illustrating how these details can impact clarity and user experience.Lastly, we venture into the evolving world of furniture shopping, where technological advancements like augmented reality tools have disrupted how consumers visualize and purchase furniture.Join us for a holistic exploration of how listening, communication, and technology are reshaping customer experiences and stay tuned for our next CX Pulse Check episode!About Karen Lynch, Head Of Content at Greenbook:Karen grew up in the research industry. Before joining Greenbook (https://www.greenbook.org/), she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook Blog, Podcast, Newsletter, and Global Events.Follow Karen on...LinkedIn: https://www.linkedin.com/in/karenmlynch/Articles Mentioned:Sonos App Redesign Fail: Customer Outrage and Falling Stock Prices (CMSWire) -- https://www.cmswire.com/customer-experience/sonos-app-redesign-fail-customer-outrage-and-falling-stock-prices/Harris' or Harris's? Apostrophe row divides grammar nerds (The Guardian) -- https://www.theguardian.com/science/article/2024/aug/14/kamala-harris-or-harriss-apostrophe-row-grammar-nerdsCustomer Journey Insights from 2024 Furniture Shopping Trends Study (Home Furnishings Association) -- https://myhfa.org/customer-journey-insights-from-2024-furniture-shopping-trends-study/Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

ABOUT THE GUESTBill Mahoney is a seasoned leader with over two decades of experience in the logistics and supply chain industry. As Executive Vice President and Chief Commercial Officer, Bill has been instrumental in guiding strategic growth and fostering innovation in complex supply chain environments. His expertise spans from operations management to strategic planning, making him a valuable resource for insights into leadership and business development in the logistics sector.HIGHLIGHTS[00:00:58] - Bill's Journey in Supply Chain[00:03:58] - The Importance of Flexibility[00:05:30] - Generational Leadership[00:08:12] - Navigating Growth Challenges[00:13:45] - Cyclical Nature of Supply Chain StrategiesQUOTES[00:09:00] - "Everybody wants growth until they realize it broke. The key is to be okay with change and ready to evolve as your needs evolve." - Bill Mahoney[00:11:41] - "When you're with a growing company, it's still not enough—there's always something more to do, more to improve." - Bill Mahoney[00:08:43] - "It's about leveraging infrastructure and technology to help mid-market companies grow without making the full investment on their own." - Dan[00:14:00] - "Everyone was focused on diversification during the pandemic, but now we see a return to the basics. It's all cyclical." - Ninaad Acharya[00:12:30] - "Your core business is running a brand. Find the right partner who can handle the logistics so you can focus on what you do best." - Ninaad AcharyaFIND MORE ABOUT THE GUESTLinkedIn: Bill Mahoney on LinkedInTwitter (X): Follow Bill for more insights on Twitter.

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, to discuss the crucial role of aligning SEO strategies with business objectives. They explore the importance of integrating SEO into product roadmaps, leveraging search data for market research, and balancing technical optimization with brand authenticity.

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Annika Haataja, SEO Director at Seeker Digital. They discuss the importance of aligning SEO strategies with broader business objectives, effective collaboration across teams, and how to create a culture that values SEO within an organization.

In this episode, Adam interviews Natasha Walstra, a LinkedIn expert with a unique approach to personal branding and social selling. With a background in sales and personal branding, Natasha helps entrepreneurs and sales professionals leverage LinkedIn to build their businesses. She shares insights on creating valuable conversations, engaging content, and building relationships to grow your brand. Natasha's strategies are tailored to help you stand out, making this episode a must-listen for anyone looking to maximize their LinkedIn presence effectively.Natasha Walstra, founder of NearPoint Strategies, stands at the forefront of integrating personal branding with strategic sales, offering a unique blend of empathy and business acumen.With a diverse background that spans the globe, from the innovative corridors of Silicon Valley to the rich cultural settings of Argentina and France, Natasha has mastered the art of nuanced communication and relationship building.At NearPoint Strategies, Natasha leverages her deep understanding of sales and personal branding to develop custom strategies that elevate clients' visibility and authority through genuine interactions. Her approach is designed to help entrepreneurs and sales professionals meet their goals through personalized, relationship-focused strategies.Connect With Natasha on LinkedInResources Mentioned:NearPoint Strategies | WebsiteNearPoint Strategies | InstagramChatGPT | WebsiteForbes Books | WebsiteFind More From Adam Packard:Adam Packard | LinkedInNinja Prospecting | WebsiteNinja Prospecting | X (Formerly Twitter)

In this comprehensive episode of CISO Tradecraft, host G Mark Hardy sits down with Christian Hyatt, author of 'The Security Team Operating System'. Together, they delve into the five essential components needed to transform your cyber security team from reactive to unstoppable. From defining purpose and values to establishing clear roles, rhythms, and goals, this podcast offers practical insights and tools that can improve the efficacy and culture of your security team. If you're looking for strategic frameworks to align your team with business objectives and create a resilient security culture, you won't want to miss this episode! Christian Hyatt's LinkedIn Profile: https://www.linkedin.com/in/christianhyatt/ Link to the Book: https://a.co/d/aHpXXfr Transcripts: https://docs.google.com/document/d/1ogBdtJolBJTOVtqyFLO5onuLxBsfqqQP Chapters 00:00 Introduction and Guest Welcome 01:31 Overview of the Security Team Operating System 03:31 Deep Dive into the Five Elements 07:53 Aligning Security with Business Objectives 21:59 Defining Core Values for Security Teams 25:03 Aligning Organizational and Team Values 26:05 Establishing Clear Roles and Responsibilities 30:58 Implementing Effective Rhythms and Goals

ABOUT THE GUEST(S)Chris Lingamfelter is a seasoned leader with a wealth of experience in the supply chain and logistics sector. He has played pivotal roles in companies like Third Wave Automation, 6 River Systems, and SencorpWhite, where he has driven growth and spearheaded new ventures. At Robot Advisors, Chris leverages his extensive background in warehouse automation, distribution management, and international expansion to deliver innovative solutions. His expertise in robotics and eCommerce fulfillment positions him as a thought leader in the industry.HIGHLIGHTS[00:01:38] Chris' Career Journey and Transition to the Robotics Industry[00:05:04] Founding Robot Advisors[00:08:45] State of Warehouse Automation[00:10:18] Importance of Choosing the Right Technology[00:15:13] U.S. vs. European Approaches to Warehouse Automation[00:17:02] Competitive Landscape and Business Models in RoboticsQuotes:[00:07:25] "88% of warehouses are still very manual without any automation." - Dan Coll[00:07:56] "It's fascinating because we have access to a lot of capital here, but in Europe they have a lot of access to government and college, and university grants." - Chris Lingamfelter[00:10:18] "It's crucial to align technology with business objectives to avoid costly mistakes." - Chris Lingamfelter[00:16:10] "There's a balance where you've got to say, okay, it's time to snap the tape and let it go. We need to start getting real customer feedback." - Chris Lingamfelter[00:15:54] "Within the United States, we have the willingness to try new things more often, and that's why I think there are so many pilots happening." - Ninaad Acharya[00:18:23] "You've got to prove out the ROI, the business case, and get the CFO on board to move forward with these projects." - Dan CollFind out more about Chris Lingamfelter in the links below:https://www.linkedin.com/in/chrislingamfelter/https://www.robotadvisorygroup.com/This episode is sponsored by G&P Construction. If you're in need of top notch, all-inclusive Material handling solutions for logistics and commercial real estate, look no further than G&P Construction. Be sure to visit www.gandpconstruction.com to discover your one-stop shop for turnkey MHE integrations.  

Ready for another CX Pulse Check? Special Co-host David Avrin joins Jeannie Walters on Experience Action to highlight current events and innovations in customer experience (CX) and discuss their impact for CX leaders.What would our world look like if businesses prioritized protecting their service workers from abusive customers? First, we navigate a cultural revolution in Japan, where companies are redefining traditional norms to support their employees. We dive into how global demands for speed and convenience contribute to harsh behaviors, and Jeannie shares a personal story from an ER visit with her son, shedding light on the surprising gratitude service workers express for basic politeness—revealing much about our societal values.Ever wondered why your favorite childhood snacks just don't feel the same anymore? In this episode, we expose the frustrating realities of skimflation and shrinkflation, using the shrinking Bazooka gum as a stark example. From hidden fees to tipping expectations, we also discuss the transparency customers crave and how businesses can avoid short-term pitfalls for long-term gains. Lastly, we discuss parallels between Olympians and entrepreneurs. There's always an "audience" and "judges" to compete! This episode is packed with insights to help businesses create smoother, more satisfying customer experiences.About David Avrin:One of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, (www.davidavrin.com) has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 24 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses. David's insights have been featured on thousands of media outlets around the world. He is also the author of seven books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back), The Morning Huddle, and his newest book, Ridiculously Easy to Do Business With. Follow David on...LinkedIn: https://www.linkedin.com/in/davidavrin/Facebook: https://www.facebook.com/DavidAvrinFansInstagram: https://www.instagram.com/therealdavidavrinYouTube: https://www.youtube.com/channel/UCtH4DdaOhbturnA9OI80kPwArticles Mentioned:In Japan, Turning the Tables on Rude Customers (The New York Times)Chipotle customers were right — some restaurants were skimping, CEO says (CBS News)Parallels Between Olympians and Entrepreneurs (Medium)Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

10,000 flight cancellations, disruptions in the UK National Health Service, and the banking sector cast into turmoil. The CrowdStrike outage sent the entire world into disarray. In this episode of the Tech For Non-Techies podcast, host Sophia Matveeva imparts crucial knowledge on how to prevent IT crises and emphasizes the importance of understanding tech for business leaders.   Timestamps 00:00:00 Introduction 00:02:21 Severity of the CrowdStrike outage 00:03:22 Overview of the CrowdStrike Incident 00:04:23 Implications of Software Malfunctions 00:06:30 Importance of IT Risk Management 00:08:34 Software Testing and Quality Assurance 00:11:27 Aligning Engineering and Business Objectives 00:13:23 Relationship-Building between Tech and Business Teams   To learn about the Post Office disaster,  https://www.techfornontechies.co/blog/lessons-from-the-post-office-scandal   For the transcript, go to: https://www.techfornontechies.co/blog/business-leaders-lessons-from-the-global-it-outage   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter

TakeawaysUnderstanding and managing the risks associated with AI implementation is crucial for achieving desired outcomes.Model drift, hallucination, and toxicity are potential risks of AI that need to be monitored and managed.Data cleaning and organization are essential for obtaining accurate and unbiased results from AI models.Companies should establish policies and procedures to ensure the ethical and responsible use of AI.Environmental sustainability and societal impact should be considered when implementing AI.Cybersecurity measures are necessary to protect AI models and data from potential breaches.Setting clear business objectives is key to developing an effective AI strategy.The future of risk mitigation in AI includes ongoing advancements in data management, cybersecurity, and ethical guidelines. "With great power comes great responsibility.""AI models want to get better over time. They want to give you better results over time.""There's this tendency to get a little over reliant on AI without really testing it and making sure that it's correct."

Ever wondered how artificial intelligence could reshape the way we work? Join us for an exciting conversation as Jeannie Walters answers a question from former Crack the Customer Code podcast partner and current friend Adam Toporek about the transformative power of AI on the employee experience. Gain insights into how AI can boost efficiency, sharpen decision-making, and foster personalized skill development. You'll hear stories about the good, the bad, and the ugly, as we navigate the potential for role displacement and the crucial need for leaders to focus on reskilling and upskilling their teams.We'll also dive into the ethical maze of AI integration, especially its impact on remote work environments. From concerns about surveillance and privacy to the irreplaceable value of human empathy in customer and employee interactions, listen in as we discuss strategies to support employees who may feel anxious about AI and automation, and how to create moments that make them feel truly valued. Packed with practical tips and forward-thinking strategies, this episode is a must-listen for anyone interested in the future of work.Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

We unravel how customer success principles are reshaping B2B industries on this CX Pulse Check edition of the Experience Action Podcast with Jeannie Walters and special co-host David Sakamoto. Dive into the fascinating world of AI in the fashion industry, where artificial intelligence is transforming design, marketing, and personalization. We'll illustrate the revolutionary impact of AI on revenue generation, supply chain optimization, and customer service using real-world examples that bridge fashion and other sectors.Curious about how AI can elevate customer engagement and productivity? We'll explore the immense potential of AI in leveraging vast data sources for digital engagement, enhancing chatbots, and providing predictive analytics—all while maintaining a genuine human touch. You'll also hear compelling stories from GitLab and the St. Regis Hotel about the power of core values like transparency and collaboration in fostering a cohesive organizational culture. Discover how aligning personal and company values can enrich work experiences and create stronger customer relationships.Don't miss this insightful conversation packed with actionable takeaways!About David Sakamoto:David Sakamoto brings deep passion and experience in leading customer experiences, developing teams, scaling businesses, and optimizing the delivery of products and services to deliver customer outcomes and propel revenue growth. He brings a unique background in customer success, sales, engineering, services (professional, managed, and support), and global operations. He led the global customer success organization at GitLab, scaling the business from $50M to over $650M quarterly run rate and supporting a successful IPO with a net dollar retention of over 152%. Before GitLab, David built and scaled the Americas Customer Success team at Cisco, managing a $2B book of business that included high/low touch, digital, and partner success. In prior roles at EVault and Cisco, David has also led development teams, cloud operations, and services (professional, managed, and support). Other experiences include CITTIO (early-stage startup), Genentech, Yahoo, and SGI. David holds a bachelor's degree in Industrial Engineering from California Polytechnic State University, San Luis Obispo.Follow David on...LinkedIn at linkedin.com/in/dsakamoto/X/Twitter at x.com/hapapowerInstagram at instagram.com/hapapower/Articles Mentioned:The State of AI in Fashion (Glossy) -- glossy.co/sponsored/the-state-of-ai-in-fashion/Customer Success Software Market looks to expand its size in Overseas Market (OpenPR) -- openpr.com/news/3546083/customer-success-software-market-looks-to-expand-its-sizeFocus on core values improves comp disability outcomes: Risk manager (Business Insurance) -- businessinsurance.com/article/20240507/NEWS06/912364304/Focus-on-core-values-improves-comp-disability-outcomes-Risk-managerResources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Can transparency and authenticity safeguard your customer relationships during a cybersecurity crisis? In this episode, Jeannie Walters shares vital insights into managing customer experience amid significant cybersecurity incidents. We'll explore the necessity of open, honest communication and how to maintain customer trust even when service disruptions occur. Hear about adapting Voice of the Customer surveys to gather meaningful feedback without directly addressing sensitive incidents, and understand the importance of segmenting these surveys to better manage various stages of the customer journey.But it doesn't stop there. Discover how strategic, proactive communication can make a world of difference, especially for high-value customers. From executive outreach to enhancing support channels and training staff in empathy—this episode is packed with actionable strategies to navigate and mitigate the impacts of cyber crises. Tune in for tips to turn a potential customer experience nightmare into an opportunity for strengthened loyalty and trust.Resources Mentioned:Learn more about CXI Flight School™ -- cxiflightschool.comExperience Investigators Website -- experienceinvestigators.comWatch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

In this episode of The Sales Compensation Show, host Nabeil Alazzam welcomes Alex Gousinov, Head (Senior Director) of Go-to-Market Planning, Programs and Sales Compensation at Twilio. Alex shares his unique journey into sales compensation and emphasizes the importance of aligning incentives with go-to-market strategy. He discusses best practices for planning, collaborating with stakeholders, using data to drive decisions, and managing change. Tune in for actionable insights on designing effective sales compensation plans that support business objectives.

If you're looking to improve your company's ability to sell into the government, this Revenue Builder's episode is for you.  Our guest, Tom Smerczynski has decades of experience in winning government contracts. He's held numerous senior executive roles, generating billions of dollars in deal flow and corporate value. His expertise lies in developing high-performance organizations within the complex government acquisition and procurement system. As CEO and President of the Talisman Group, founded in 2019, Tom focuses on translating strategy into growth, particularly optimizing sales in the public sector. His broad operating experience, from small businesses to global corporations, equips him with the ability to create scalable business development systems tailored to dynamic government organizations, while his coaching and training skills enable him to guide businesses and leaders to success.In this episode, John McMahon and John Kaplan are joined by Tom Smerczynski, CEO of Talisman Group, to explore the complexities of selling to the government and engaging customers successfully. Tom, a government contracting expert with decades of experience, shares valuable insights on proper discovery, understanding procurement systems, and using contract vehicles effectively. The conversation delves into the significance of gathering and leveraging information, identifying key government roles, and finding the information you need to get ahead of the contracts. Additionally, the hosts provide guidance on building a robust sales pipeline, understanding industry language, and identifying essential players in customer engagement. They emphasize the importance of past performance, value differentiation, and aligning sales teams with specific government contracts and agencies. This episode serves as a comprehensive guide for companies aiming to navigate government sales and advance their sales strategies to win dealsTune in and learn more about this episode of The Revenue Builders Podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:33] Understanding Government Sales[00:04:12] Importance of Information in Government Sales[00:06:39] Navigating Government Contract Vehicles[00:08:50] Strategies for Winning Government Contracts[00:11:36] Role of Prime Contractors and Task Orders[00:13:46] Influencing RFPs and Early Access to Information[00:17:23] Building Effective Sales Teams for Government Contracts[00:28:05] Leveraging Past Performance and Experience[00:38:07] Understanding Government Contract Vehicles[00:38:51] The Importance of Experience and Knowledge[00:39:27] Navigating Government Sales Cycles[00:41:31] Leveraging Information Tools for Government Contracts[00:44:23] Breaking Down Government RFPs: Sections C, L, and M[00:47:10] Building a Compliance Matrix[00:48:31] Effective Government Sales Strategies[00:57:01] Structuring a Government Sales Team[00:59:46] Developing a Roadmap for Government Sales[01:03:17] Engaging with Government CustomersADDITIONAL RESOURCESLearn more about aligning customer-facing teams to improve execution: https://forc.mx/48o1jyPConnect and learn more about Thomas "Tom" Smerczynski.LinkedIn: https://www.linkedin.com/in/thomas-tom-smerczynski-b8b43a7/E-mail: tsmerczy@verizon.netHIGHLIGHT QUOTES[00:44:53] On Understanding RFPs: "Every federal procurement is pretty much consistent now. Section C is the scope of work, Section L is the instructions, and Section M is the evaluation criteria."[01:06:01] On Building Roadmaps for Success: "Before you start investing too much money, look at the infrastructure, tools, and technology needed."

Unlock the secrets to creating truly inclusive customer experiences with insights from Jeannie Walters and special co-host Paige Flenniken, Experience Investigators' Director of Business Development.Discover how Apple is revolutionizing accessibility with groundbreaking features like eye-tracking and vibration controls, ensuring their devices are universally user-friendly without the need for extra hardware. Explore the ongoing challenges in accessibility awareness and the innovative role of AI in enhancing customer interactions. We'll delve into the importance of multi-sensory cues in public spaces, making environments like airports more inclusive for everyone.In another captivating segment, we highlight Starbucks' operational hurdles and the focus on operational efficiency vs. customer experience. We also examine the employee experience and customer experience link.Finally, learn how Aflac is setting a high bar for customer-centric culture by focusing on emotional needs and consistent service, illustrating why customer experience should be a company-wide priority. Join us for an episode packed with practical strategies and inspiring stories that show the transformative power of genuine care in business.Articles Mentioned:Apple's next accessibility features let you control your iPhone and iPad with just your eyes (TechRadar)40 minutes for Starbucks coffee? Customers and workers are steaming (The Seattle Times)How Aflac built a customer-centric business culture (CX Dive)Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Are your customer experience goals too vague or reactive? Uncover the secrets to setting clear, actionable, and measurable CX goals in our latest episode of Experience Action. Join me, Jeannie Walters, as we dissect the common pitfalls in CX goal-setting and learn how to transform feedback into insights that directly support your business objectives. By the end of this episode, you'll know more about aligning your goals with organizational strategies, fostering cohesive efforts across teams, and creating long-term value for both your customers and your business.Tune in to find out how you can get involved and make a tangible impact in the world of customer experience.Resources Mentioned:Download the free CX Success Statement Workbook -- bit.ly/cx-success-workbookExperience Investigators Learning Center -- experienceinvestigators.com/learning-center/Watch the video version of this episode on YouTube -- youtube.com/@jeanniewaltersWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

In this episode, I chat with Karen Vieth about her journey and time at InSync Training. We also discuss how to do a better job collecting learning data and connecting it to the business goals. Karen Vieth is a distinguished figure in the realm of virtual and hybrid learning, serving currently as the President & CEO of InSync Training. Her illustrious journey in education commenced within the academic sphere, progressively advancing to significant roles in teacher training at both district and national levels, thus cementing her status as a revered educational consultant. Vieth's ascent to the presidency in January 2024 was notably influenced by her substantial tenure at InSync Training, where she previously excelled as the Director of Training and later as the Vice President of Virtual Learning Solutions. During these formative years, she pioneered the integration of research-backed methodologies and professional expertise to develop learner-centric training experiences, setting new benchmarks for quality and engagement in virtual education. This rich background laid the groundwork for her visionary leadership, under which InSync Training has emerged as a beacon for pioneering accredited train-the-trainer certificate programs and customized virtual learning services. These offerings are meticulously designed to ensure optimal engagement, effective learning transfer, and enduring retention. Through her strategic foresight and dedication, Vieth has played a pivotal role in redefining the landscape of virtual education, thereby shaping her presidency at InSync Training.Karen's suggestions for digging into the data:InSync Training's Hybrid Learning Research ReportVirtual Learning is Real LearningThanks for listening to the BLOC! Connect with me on LinkedIn: https://www.linkedin.com/in/heidiekirby/Or check out what I'm working on over at https://www.getusefulstuff.com/

In a constantly changing cybersecurity landscape, staying ahead of the curve is not just a competitive advantage; it's a necessity. Recently, we had the privilege of diving into the insights of the LevelBlue Futures Report, a comprehensive annual thought leadership report that offers a glimpse into the future of cybersecurity and resilience. Join us as we unravel the key takeaways and implications of this groundbreaking report.Exploring the LandscapeThe LevelBlue Futures Report covers the core challenges and opportunities faced by organizations when it comes to cybersecurity and resilience. In a candid conversation between Theresa Lanowitz, Chief Evangelist of ATT Cybersecurity and Agent of LevelBlue, and Sean Martin, the stage is set for an enlightening discussion on the pressing issues at hand.Key Insights and Findings: A Closer LookAs the conversation unfolds, we are introduced to critical findings from the report. From the changing role of the economic buyer to the imperative of aligning cybersecurity with business objectives, each insight sheds light on the evolving dynamics of the cybersecurity landscape.Challenges and Barriers: Addressing the RealityOne of the stark revelations from the report is the prevailing challenges and barriers that hinder organizations from achieving cyber resilience. From the lack of a formalized incident response plan to the reactive nature of cybersecurity practices, the report highlights the urgent need for proactive and intentional cybersecurity measures.Looking Toward the Future: A Call to ActionDespite the hurdles and complexities inherent in cybersecurity, the LevelBlue Futures Report serves as a guidance for organizations seeking to bolster their cybersecurity posture. By leveraging the insights and recommendations laid out in the report, organizations can embark on a journey towards enhanced cyber resilience and strategic alignment with business goals.Empowering Change: The Role of Strategic Planning and CollaborationA key theme that emerges from the report is the pivotal role of strategic planning and collaboration in driving cybersecurity innovation and resilience. By engaging third-party advisors, fostering cross-functional communication, and realigning cybersecurity investments with business objectives, organizations can pave the way for transformative change in their cybersecurity practices.With the LevelBlue Futures Report one thing becomes abundantly clear: the future of cybersecurity lies in proactive, business-aligned strategies that prioritize resilience and innovation. By heeding the insights and recommendations put forth in the report, organizations can chart a course towards a more secure and resilient future.In an era where cybersecurity threats loom large and innovations abound, armed with knowledge, foresight, and a commitment to change, organizations can forge a path towards a brighter, more secure tomorrow.Learn more about LevelBlue: https://itspm.ag/attcybersecurity-3jdk3Note: This story contains promotional content. Learn more.Guest: Theresa Lanowitz, Chief Evangelist of ATT Cybersecurity [@attcyber] and Agent of LevelBlueResourcesLevelBle Futures Report: https://itspm.ag/att-cy8awvLearn more and catch more stories from LevelBlue: https://www.itspmagazine.com/directory/levelblueView all of our RSA Conference Coverage: https://www.itspmagazine.com/rsa-conference-usa-2024-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverageAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Navigating the intricate world of venture debt requires a deep understanding of both the legal landscape and financial imperatives. David Ephraim from Morrison & Foerster brings over two decades of experience to the table, making him a leading authority on structuring deals that align legal precision with business innovation.This episode, hosted by Janice Bourque from Hercules Capital, engages David Ephraim in a discussion about the nuances of venture debt, including how negotiations are framed, the roles of various stakeholders, and the essential strategies for overcoming common challenges. David also provides forward-looking insights into how the field might evolve in the coming years.Topics include:Overview of venture debt and its importanceDetailed look at negotiation processes in venture debtHow legal and business issues intertwine in these negotiationsThe importance of strategic foresight in financial planningDavid's perspectives on the future of venture debtDavid Ephraim is the co-chair of Morrison Foerster's Transactions Department and managing partner of their Boston office. He specializes in various aspects of secured lending, including venture debt, fund finance, and cross-border financing transactions. David's expertise ensures sophisticated solutions for banks, institutional lenders, and private funds, making him a pivotal figure in the financial industry.Join us on today's episode, where David Ephraim's expertise offers invaluable perspectives on the nuanced processes that underpin successful venture debt strategies, providing our listeners with guidance for navigating these essential financial instruments.

This edition of The Future of Cybersecurity Newsletter by Sean Martin draws a parallel between cybersecurity in businesses and "The Truman Show," highlighting the transformative impact of embedding cybersecurity into core business strategies. It discusses the challenges and potential of redefining traditional cybersecurity roles to foster innovation, enhance efficiency, and gain a competitive edge.________This fictional story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to "The Future of Cybersecurity" newsletter on LinkedIn.Sincerely, Sean Martin and TAPE3________Sean Martin is the host of the Redefining CyberSecurity Podcast, part of the ITSPmagazine Podcast Network—which he co-founded with his good friend Marco Ciappelli—where you may just find some of these topics being discussed. Visit Sean on his personal website.TAPE3 is the Artificial Intelligence for ITSPmagazine, created to function as a guide, writing assistant, researcher, and brainstorming partner to those who adventure at and beyond the Intersection Of Technology, Cybersecurity, And Society. Visit TAPE3 on ITSPmagazine.

In this article, we explore how CISOs can dramatically enhance their cybersecurity strategies by adopting best practices from various corporate roles, from CEOs to General Counsel to HR Directors. Discover how this collaborative approach not only fortifies security measures but also aligns them seamlessly with broader business objectives, driving organizational success in a safe and secure manner.________This fictional story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to "The Future of Cybersecurity" newsletter on LinkedIn.Sincerely, Sean Martin and TAPE3________Sean Martin is the host of the Redefining CyberSecurity Podcast, part of the ITSPmagazine Podcast Network—which he co-founded with his good friend Marco Ciappelli—where you may just find some of these topics being discussed. Visit Sean on his personal website.TAPE3 is the Artificial Intelligence for ITSPmagazine, created to function as a guide, writing assistant, researcher, and brainstorming partner to those who adventure at and beyond the Intersection Of Technology, Cybersecurity, And Society. Visit TAPE3 on ITSPmagazine.

We're ending out the month of November with the second part of my conversation with the one and only Phillip J. Clayton. (If you missed the first part of this interview, check it out here.)After sharing his thoughts on brand purpose, we started discussing our experiences with art and education, and he spoke about facing limitations in school due to dyslexia and feeling misunderstood by teachers and other authority figures. Phillip also talked about his experiences working with renowned brands (including PepsiCo), judging creative work, the evolving nature of packaging design, the need for a holistic view of design.Big thanks to Phillip for such a wide-ranging conversation!LinksPJClayton & Co.PJClayton & Co. on InstagramPhillip J. Clayton on LinkedInPhillip J. Clayton on TwitterFor a full transcript of this interview, visit revisionpath.com.==========Donate to Revision PathFor 10 years, Revision Path has been dedicated to showcasing Black designers and creatives from all over the world. In order to keep bringing you the content that you love, we need your support now more than ever.Click or tap here to make either a one-time or monthly donation to help keep Revision Path running strong.Thank you for your support!==========Follow and SubscribeLike this episode? Then subscribe to us on Apple Podcasts, Spotify, or wherever you find your favorite shows. Follow us, and leave us a 5-star rating and a review!You can also follow Revision Path on Instagram and Twitter.==========CreditsRevision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.Executive Producer and Host: Maurice CherryEditor and Audio Engineer: RJ BasilioIntro Voiceover: Music Man DreIntro and Outro Music: Yellow SpeakerTranscripts are provided courtesy of Brevity and Wit.☎️ Call ‪626-603-0310 and leave us a message with your comments on this episode!Thank you for listening!==========Sponsored by Brevity & WitBrevity & Wit is a strategy and design firm committed to designing a more inclusive and equitable world. They are always looking to expand their roster of freelance design consultants in the U.S., particularly brand strategists, copywriters, graphic designers and Web developers.If you know how to deliver excellent creative work reliably, and enjoy the autonomy of a virtual-based, freelance life (with no non-competes), check them out at brevityandwit.com.Brevity & Wit — creative excellence without the grind.==========Sponsored by the School of Visual Arts - BFA Design & BFA AdvertisingThe BFA Design program at the School of Visual Arts consistently produces innovative and acclaimed work that is rooted in a strong foundational understanding of visual communication. It encourages creativity through cutting-edge tools, visionary design techniques, and offers burgeoning creatives a space to find their voice.Students in BFA Advertising are prepared for success in the dynamic advertising industry in a program led by faculty from New York's top ad agencies. Situated at the center of the advertising capital of the world, the program inspires the next generation of creative thinkers and elite professionals to design the future.School of Visual Arts has been a leader in the education of artists, designers and creative professionals for over seven decades. Comprising 7,000 students at its Manhattan campus and more than 41,000 alumni from 128 countries, SVA also represents one of the most influential artistic communities in the world. For information about the College's 30 undergraduate and graduate degree programs, visit sva.edu.