The DM Podcast

 When asked about his *love of the game, basketball legend, Kobe Bryant, replied: ‘the smell, the sound, the sneakers squeaking on the wood, the strategies, the competition, the fans.' Then it got Anthony Gedge, thinking about you. What do you love about the game of dentistry? For Gedge, it's the unknown. The thrill, the excitement of how prospects react to certain marketing campaigns, what works, what does not, what can be done next time to increase results. Anthony Gedge is the founder of Disrupters in Dentistry. disruptersdent@gmail.com 

In this episode, we move from theoretical to practical applications of DM's Virtual practice with a special guest, Dr. Martina Hodgson, from the Dental Studio. During this discussion, she shares insights from her path using our solutions and how other dental professionals can benefit from working with an expert like Nin Gandhi-Patel, consultant for Dental Clinics, and co-founder of EnquiryBot. Highlights of the discussion include:- Staff role change & empowerment- Internal processes to set you up for success before investing in marketing- Embracing technology to give the wow factor to patients- The power of videos and authentic communication

Ryan Moynihan, CEO of Gaidge, knows numbers and metrics.  Are you familiar with what ‘conversion waterfall', Market Map Technology, or what the top components of the patient journey are?  If not,  tune in to our discussion to learn how Gaidge and DM provide clear insight that will help your practice thrive in today's environment.  

In this episode, Dr. Rhonda Coyne explores the 5 reasons why she chose to use the remote monitoring system with her braces patients:• To increase the treatment efficiency through early detection of problems.• To optimize her schedule by avoiding unanticipated appointments.• To enhance the patient experience through better communication, engagement, and education.• To help her staff evolve into a more active role.• And lastly, to future-proof her practice against future challenges.00:05:00: Leveraging the remote monitoring for early issues detection with braces 00:07:58: The impact of using DM on your schedule00:09:42: ROI and practice efficiency with this new model of managing your braces treatment00:12:58: How do most patients perceive this new technology and this new approach to their treatment00:15:29: The impact of the pandemic on patient acceptance of remote monitoring00:17:27: Can remote monitoring result in better patient engagement and better overall oral hygiene00:18:51: Staff integration challenges and benefits00:22:12: The new generation of dental assistants need to develop hybrid skills00:23:42: The importance of future-proofing your practice for future challenges00:26:31: The power round questions

Are you a trailblazer like our guest in this weeks' podcast, Dr. Leslie Pitner?  She went from pursuing an arts degree to pivoting into dentistry, earned a masters in psychology and even wrote a book. Her unconventional and bold approach to life can even be seen in how her 3 orthodontic practices transformed once she made the decision to implement DM's AI driven solutions.  Learn about her journey with DM and how being a pioneer accelerated her practices. 

"You can double your revenue without spending an additional penny on marketing", a bold yet realistic statement according to Nin, as long as you respect the following guidelines:• Make sure you empower your patients through proper education• Work on your TPST: Teams, Process, Systems and Training.• Follow the AIQ (Acknowledge, Inform, and Question) technique in every conversation with a new prospect.

How can your practice develop a stand out social media strategy? Listen to this podcast with Blake Hadley, founder and President of My Social Practice, to learn recommendations on how your practice can use the ‘3 R's” of dental marketing and what some of the biggest mistakes practices make on their websites. Hadley has won a number of national and international awards in art direction, advertising and creative marketing strategy. You can access a free SmileMate marketing kit here: https://info.mysocialpractice.com/smilemate

In this episode, Nin Gandhi-Patel dives into: • The 4 elements patients are looking for before they book an appointment: suitability, cost, time and trust.• The importance of using technology that can help you add value in the early stages of the customer journey.• How Enquirybot and SmileMate can help you grab the attention you need at the prospecting stage.**SMILEMATE**https://dental-monitoring.com/smilemate/**ENQUIRYBOT**DEMO SITE**ENQUIRYBOT**WEBSITE

Virtual care is changing a lot, especially for your staff and organizational structure. From team roles to job descriptions and professional skills, doctors have to consider the changing landscape for their human capital, too. Join Michelle Shimmin of Shimmin Consulting as she discusses the transition to virtual care and how to thrive with a new digital business model.

Qualifying patients before booking them is crucial, but so many practices don't do this enough. In this episode, Nin talks about:• the psychology of sales, which is all about the exchange of information• why you should not focus on the number of patients you book in• how to book patients that are likely to go on with the treatment

Casey Bull, Global Director of Content and Community at The Invisible Orthodontist (TIO) — a global network of specialist orthodontists dedicated to innovation and collaboration — joins us on the Perfect Bite to discuss shifts in patient expectations and how DM can help practices scale and build efficiencies necessary to compete with larger business structures. Bull says that practices can “jump now” on the evolution in patient expectations or “‘try to catch up after the wave passes.” 

“The better Smile Designer we become the more we see the benefits of orthodontics in our restorative cases.” says Dr. Fadi Yassmin who took an immediate interest in orthodontics upon graduating and obtaining his master's in restorative dentistry in 1993. This has paved the way for his passion for multidisciplinary treatment early on in his career. In this episode Dr. Yassmin shares his insights and touches on the following topics:• why every GP and prosthodontist should consider orthodontics as an integral part of their treatment• what the main barriers are to learning and applying orthodontics to restorative treatments• the role of technology: why remote monitoring is a game-changer

Managing your social media pages, optimizing your website, defining a call to action. According to Dr. Leon Klempner, CEO of People & Practice in New York, these are some of the key ways to help you differentiate your practice. He highlights common distortions of reality, like the joy of having thousands of Facebook fans, whereas “the opportunities for growth lie with the friends of your Facebook fans, the friends of your patients, people that have similar values to the ones that you have, that live within a close location of where you live, where your practice is." Dr. Klempner has developed a host of best practices through his own experience as a dentist as well as through his work in marketing. For more advice, listen to the full episode.

“85% of your success in a consultation comes down to communication and attitude and only 15% to your technical skills,” explains Ashley Latter, an internationally-acclaimed dental business coach with more than 30,000 hours of coaching under his belt. In this episode, he answers the following questions:• What are the main mistakes that dentists make in their communication?• How can you successfully build rapport with new patients?• What are concrete steps that every dentist should take to increase case acceptance?Looking to increase case acceptance in your practice? Then this is surely an episode not to miss.

"Dental Monitoring has been a game changer for us," says Dr. David Walt, of Walt Orthodontics, in Vaughan, Ontario. He explains that for orthodontists with small practices, the use of remote monitoring allows them to save unnecessary chair time and to communicate with their patients outside of office hours. To make the most out of this technology, Dr. Walt enforces a zero tolerance policy with his patients regarding non-compliance when it comes to scanning. And it works! His patient scan record is nearly perfect.If you're aiming for 99% on-time scans, listen to this episode for some useful tips.

Marketing is critical to grow your dental business but to most dentists it sounds like a daunting task. Dr. Grant McAree, of the White House in Exeter, UK, likes to always reassure his peers by saying "it ain't rocket science". In this episode, we cover what are the common mistakes done by dentists when they market their services to patients and Dr. McAree's golden nuggets for marketing best practices to reach out to new patients and increase your case starts.

“When you make things easier for patients, you establish a very competitive edge in your business,” says Dr. Christy Fortney, an orthodontist based in Southern California. As a patient-focused practitioner, Fortney is committed to providing the best possible patient experience. But what else convinced her to go full on with Dental Monitoring? The pandemic, for one, but also the capacity to "see" more patients, more often. There is a real limit to how many patients you can see physically in the office, but that number drastically increases when you switch to virtual appointments, resulting in more convenience for patients as well as a thriving business. Integrating DM and Gaidge has been "one of the best decisions" Dr. Fortney's made for her orthodontic practice. As a supplement to this episode, watch Dr. Fortney's presentation on these two technologies: https://academy.dental-monitoring.com/go-further/control-the-numbers

In this episode, Dr. Murtuza Hasnaini discusses his experience of remote monitoring and management of patient treatment. The secret? A paradigm shift is required. But once he and his team got onboard, that shift brought major benefits for everyone: doctor, team and patients. We're talking automation, delegation, efficiency and satisfaction. So sit back, relax, and enjoy the show! And make sure to listen all the way through...Timestamps below:00:04:35 - In Dr. Hasnaini's experience, what were the early drivers and challenges of integrating remote monitoring?00:07:28 - The journey of patient undergoing Invisalign treatment with remote monitoring00:09:35 - How receptive are patients to this new technology?00:10:54 - What is the impact of Dental Monitoring on patients' compliance?00:13:50 - What is the journey of patient undergoing traditional braces treatment with remote monitoring?00:15:25 - How much time is Dr. Murtuza saving in his practice thanks to Dental Monitoring?00:23:58 - The importance of delegation to increase practice efficiency

"20 seconds on DM tells me more about a patient than a static image I see during a visit,” explains Dr. John White, of Smiles by White (Northfield, OH). Initially, Dr. White decided to implement DM in his practice simply to improve quality of care through the remote monitoring of treatment in between in-office appointments. And he has not been disappointed on that front. However, part of what's kept him invested in DM's services came as a pleasant (and convincing) surprise: lower overhead costs and significant time saving per case. Higher quality care, lower overhead, and time to relax at the end of the day? If these advantages pique your interest, sit back, relax and press play to listen to this episode of The Perfect Bite.

In this episode, we speak with Dr. Martina Hodgson and her team, Tracie (TC) and Jess (Lead Ninja), about their experience of overcoming the challenges of building and expanding a thriving business. More specifically they touch on the following topics: Building a team that works together in synergy, implementing new workflows; and re-inventing the patient journey. To learn more about enhancing your current practice and converting patients online, through digital marketing and virtual consultations, whether you're a practice owner, associate, or staff member, tune in to this episode.Timestamps below:00:03:13 - Martina's message to all women in dentistry suffering from the imposter syndrome and the working mother guilt00:07:18 - Martina's tips on acquiring new patients through digital marketing00:11:12 - The role of the "lead ninja"00:13:21 - Treatment coordinator tips on how to build rapport and increase the conversion rate00:19:25 - A message to the dental professionals hesitant to delegate and the staff members lacking confidence in taking part in the patient conversion journey00:22:06 - Can a TC be better than a dentist in converting patients?00:23:53 - A recap of the whole patient journey and the teamwork

In this episode, Dr. Alex Waldman, of Waldman Orthodontics in Beverly Hills, CA, identifies the Virtual Practice as his new reality. Discover why as we explore today's new technologies as well as the origins of American orthodontics and early innovators like Edward H. Angle. Take in Dr. Waldman's perspective on how innovation allows doctors to create seamless workflows that benefit practice teams as well as patients. Welcome to the orthodontic revolution.

"Using the remote systems available now, I have a lot more time to think, diagnose, plan and monitor treatment progress. And that's what makes all the difference," says Dr. Owen Crotty, a specialist orthodontist with 25 years of experience. Dr. Crotty, who has two successful dental practices in Cork, Ireland, went down the digital route in the early 2000's, seeking to evolve and improve the patient journey. In this episode, Dr. Crotty shares his experiences, insights and aims. He ultimately addresses how to evolve your practice with remote solutions, all while enhancing the patient experience and becoming more profitable. It's a win all around!Timestamps below:00:03:08 - The importance of working out your Unique Value Proposition in the rapidly changing landscape of orthodontics00:05:08 - Dr. Crotty talks about how the concept of remote monitoring helped him evolve his practice00:12:18 - Dr. Crotty's view on automation and the relationship between humans and machines00:16:47 - How the role of the TC changed in the context of virtual consultaitons00:22:40 - Dr. Cortty's view on the role of technology in establishing a competitive edge

In this episode, Dr. Melissa Farrow, of Farrow & Dewbre Orthodontics in Oklahoma, takes us through her journey of adopting Dental Monitoring's remote monitoring solution. As with other promising new technology that has shown up on the market, Dr. Farrow approached this innovation with skepticism, asking herself questions like: Can I maintain the same quality of treatment with fewer physical appointments? How will that affect my relationship with patients? How much can I rely on the quality of the pictures? What's the ROI? If you're asking yourself the same questions, tune into this episode for some answers.

In this episode, Dr. Guy Deeming talks about emerging dentistry trends in a post-Covid world. More specifically, he shares his views on "blind orthodontics;" the new consumer behaviour shift, the hype around "digital dentistry" and teledentistry; and how integrating AI into your practice can make a difference.Timestamps below.00:03:05 - Dr. Deeming's view on the importance of adapting to the evolving consumer behaviour 00:05:13 - The importance of accelerating the rate of change in dentistry and learn to fail fast rather than wait for perfection00:12:17 - How to find the right balance between quality and convenience in orthodontic treatments?00:14:14 - How can technology help orthodontists deliver a high-quality treatment combined with a great patient experience?00:26:30 - Dr. Deeming's experience with Simelmate for virtual consultations00:33:45 - what is Dr. Deeming's Unique Selling Proposition?00:35:57 - What was the last inspirational book that Dr. Deeming read?