Podcast appearances and mentions of ashley latter

In this exciting episode of Two Reds Are Better Than One, Chris Barrow and Ashley Latter share their personal and professional aspirations for 2025 within the dental industry. From digital workflows and AI to personal communication mastery, this conversation is packed with insights to help dental professionals navigate the evolving landscape with confidence and agility. Key Takeaways: Digital Dentistry Advancements:Chris and Ashley highlight the game-changing impact of intraoral scanning, treatment planning software, and 3D printing. AI is poised to revolutionise all areas of dental operations, making this an exciting time for forward-thinking practices. Adapting to Change:The importance of staying agile and innovative cannot be overstated. Chris encourages listeners to “fail fast” and adapt quickly to market trends and new technologies, creating resilience regardless of external economic conditions. Personal Communication is Key:Despite rapid technological advancements, Ashley and Chris agree that empathetic, face-to-face communication remains vital. Delivering a high-quality personal service can still set a practice apart—Ashley's new book focuses on this very topic. Ashley is thrilled to announce that his new book, The Eight Steps to a Perfect Consultation, is 95% complete and scheduled for release in spring 2025. This updated work will guide dentists in conducting exceptional consultations, helping more patients say "yes" to their treatment plans and enabling practices to deliver outstanding care. Ashley shares his excitement about his upcoming speaking engagements in California (May) and Australia (March). He's also looking forward to a potential visit to the stunning Yosemite National Park. What are you looking forward to in 2025? Chris and Ashley invite you to share your goals and aspirations by emailing us. Don't buy into the economic doom and gloom Stay innovative and embrace change Be agile and willing to fail in the pursuit of success Keep an eye out for Ashley's book release and invest in your consultation skills! If you enjoyed this episode, be sure to subscribe to Two Reds Are Better Than One and share it with your network. Let's continue the conversation on how to make 2025 a remarkable year for dentistry!

De gast van vandaag is Casper Bots. Hij werd geboren in Friesland en groeide op in Dordrecht en Gouda. Waar hij in 1993 zijn middelbare school aan het Christelijk Lyceum afmaakte. Studeerde in Amsterdam en behaalde in 2000 zijn bul in Amsterdam aan het ACTA. Casper startte in Bunschoten in 2008 zijn inmiddels 4 kamer praktijk, “het Mondzorgcentrum” waar hij ook het Nederlandse Speekselcentrum vestigde. Casper promoveerde in 2005 bij prof Arie van Nieuw Amerongen, in de orale biochemie. Zijn proefschrift had de titel: Dorst, speeksel en mondgezondheid bij patiënten met nierfunctievervangende therapie. Casper blijft zich ontwikkelen en groeien. Volgde de afgelopen jaren in Manchester de entrepreneurship cursus van Ashley Latter en gaat het aankomende jaar bij Dr. Rez in Liverpool zich verder bekwamen in de esthetisch tandheelkunde. Natuurlijk nog te vermelden dat Casper van 2017 tot 2022 hoofdredacteur was van het vakblad “Nederlands Tijdschrift voor de Tandheelkunde”. En eind van het jaar start zijn nieuwe mastercourse de “Dentist Experience” samen met Birgit Laemers. Kijk hieronder voor de podcast-korting. Luister naar het verhaal van deze wetenschapper, tandarts, praktijkeigenaar en visionair Casper Bots. Aanbevolen Boeken: Create Space - Derek Draper Atomic Habits - James Clear De keuze - Edith Eva Eger The Compound Effect - Darren Hardy ----------------------- Ik ben Ron Steenkist. In de inspirerende wereld van de tandheelkunde ben ik tandarts en bovenal Tandarts Business Mentor. Als Mentor koester ik de diepe overtuiging dat elke tandarts in staat is om een succesvolle praktijk op te bouwen. Een praktijk met een solide winst en een praktijk die zich naadloos aanpast aan jouw levensstijl en omgeving, in plaats van andersom. Ben je geïnteresseerd in een kort intake gesprek om te onderzoeken of ik, Ron Steenkist, je kan helpen als Tandarts Business Mentor? Boek dan een call-in via de agenda van Calendly. Maak een connectie met mij op LinkedIn. Bezoek ook mijn website. Connect met de gast Casper Bots op LinkedIn. Podcast aanbieding Sinds voorjaar 2024 samen met Birgit Laemers van BrandSense, oprichter van Dentist Experience. Een unieke mastercourse voor persoonlijke en professionele ontwikkeling. Die de toon zet, en de richting bepaalt voor een helder en verfrist perspectief de komende 3 tot 5 jaar. Early Bird: 5950 euro tot 1 november met vermelding van Tandarts Podcast, 5% extra korting. Aanmelden via: www.dentistexperience.com Deze podcast wordt ondersteund door Oase Dental. Voor contact kun je op deze pagina terecht.

This week we welcome back Ashley Latter, author and experienced business trainer/coach, delve deeper into the topic of dentists discussing fees with their patients, previously touched upon in his first episode (episode 131, released in Feb 2024). In this episode, Ashley explores whether dentists value themselves and examines the potential link between self-worth and the ease of discussing fees. He discusses if there is a standard process that can make the 'money conversation' more comfortable, identifies who in a practice is best suited to discuss fees, and addresses the gap between public perception and the actual cost of dentistry. Additionally, he considers the impact of the NHS's positioning on this issue. Finally, Ashley highlights the importance of training and the necessary skills for discussing fees within a dental practice. He also questions whether there is enough tenacity in dental practices to handle objections effectively or if there is a tendency to quickly move on to the next patient. Topics: - Do dentists value themselves? - Does there need to be a link between valuing yourself and others to be comfortable discussing fees? - Is there a standard process to follow which makes the ‘money conversation' easier? -  Who is the best person in a practice to discuss fees? -  Is there a disconnect between public perception and the actual cost of dentistry? - Does the positioning of the NHS help? - Are there other areas of life that getting comfortable with fees positively impact? - Is there enough tenacity in dental practices to handle objections or is there a tendency to move on to the next patient? - How important is training to be informed enough to discuss fees? - Is there a fine line between hard sales tactics vs ethical sales?

This week we're joined by Ashely Latter, author and experienced business trainer/coach. Ashley has delivered over 34,000 hours of business coaching to the dental industry all over the world by coaching and developing their key salespeople and working with teams to develop sales and communication skills. In this episode, Ashley talks about his early career and how he started working with dentists. He reflects on his work as an author and in particular, proven techniques to discuss fees with self-confidence and sell dentistry ethically. He shares key learnings from his entrepreneurial journey, talks about how the UK compares in terms of non-clinical aspects, and tells Chris and Andy more about his most recent book ‘The Practice Manager: Jugglers' and how he believes the role of a Practice Manager has evolved today. Topics: -         Insights to your childhood and upbringing -         Delivering your programme in 16 countries world-wide -         Techniques to discuss fees with self-confidence -         How to sell dentistry ethically? -         Key learnings from your entrepreneurial journey -         How does the UK compare? -         Your most recent book -         How has the role of a Practice Manager evolved?

Ashley Latter discusses ethical selling within aesthetics

It gives me great pleasure to welcome a very well know name in the world of dentistry, Ashley Latter, an Ethical Sales & Communications coach with over 28 years in the industry! Ashley has trained a phenomenal number of Dentists and team members, over 40,000 and counting, across the world with his industry expertise and knowledge and I know many practices believe their practice success is based on Ashley's support. Ashley hosts his own podcast alongside Chris Barrow, so today the tables have turned and its his turn to be a guest! Topics: Wow, you must have an incredible story to tell - tell us where it started? One of your courses is the Ethical Sales & Communication course - did you expect it to be as successful and run for so many years? What do you find are some of the biggest barriers for dental staff, who find it challenging to sell in the field of dentistry? You have a wide range of courses for different audiences on your website ashleylatter.com, is there one that you are the most proud of? What is the most important lesson you've learned over your career? What has been a career highlight so far for you? You have a brilliant podcast with Chris, “Two reds are better than one”, has there been any particular podcast that has really made you reflect on your habits or life? How do you manage your work life balance and make sure you get enough time to stay fit and healthy? I know you're a keen music fan - what's the best concert you have ever been to?

Would you like to know the steps of a pathway to attaining the fullness of your relationship with Jesus? Start reading and then start listening .....Ps Ash begins by giving high commendation to Ps Danny Ollis and his message from last week. His message was basically in 2 parts, the first comparing God building him, with him building a house at one time. As it turns out, Ps Ash is doing exactly the same thing. The house is an old one and she is renovating it. The garden is also old and she is not too pleased about dealing with that. Notably, there was a very overgrown bougainvillaea bush. It had innumerable branches and each branch had innumerable thorns. Something very easy to avoid tackling. When God would prompt her to get onto it she would reply Remind Me Later. Do we do that? We do! Eventually, she did do it and it took an hour. She cut it all up into pieces and disposed of them appropriately.The Holy Spirit will tap us on the shoulder for several reasons, one of which is to fulfil God's plans for ourselves. But busyness gets in the way. And we will say, Remind Me Later. Or think It, at least. But some things are urgent and need dealing with immediately. Ps Ash discusses 3 Scripture stories where such urgency was recognised by the Lord. In each case, the 3 people concerned were passionately seeking Jesus. And that's where the lesson is for us. If we want to grow in the Lord, we need to have a sense of urgency about seeking Him.But, as Ps Danny mentioned last week, we can have such a nice period of growth in the Lord that it can lead us to become complacent about it and settle for that without further progress. So, Ps Ash goes into detail about the characteristics of Settlers and Seekers. If we allow ourselves to become a Settler we cannot achieve the height and depth of relationship with the Lord that is possible. The characteristics of Settlers and Seekers are a major part of this message today.Now start listening .....

Ashley Latter is recognized as The Selling Coach of the dental industry. He has over 26,000 hours of business coaching experience, all towards dentists all over the world. He teaches dentists how to get more of their patients to say yes to their treatment plans, overcoming the price hurdle. Through Ashley’s coaching, dentists have created more opportunities within their practices, improved treatment plan uptake, and confidently handle patient objections. Ashley is also the author of three sales books on dentistry: Don’t Wait for the Tooth Fairy – How to Communicate Effectively & Create the Perfect Patient Journey in your Dental Practice, The Dental Practice “Jugglers”, and You Are Worth It: Feel Comfortable Communicating your Fees & Achieve the Income your Services Deserve.Today, Ashley joins us to share how dentists can be more professional about how they sell their services and how to handle patient objections. He explains why he became a sales coach for dentists, where it all began, and the people responsible for his career path. He describes how merely making a few phone calls a day can negatively affect your patient turnout and the big mistakes dentists make when it comes to taking new patients. Ashley also explains how discounts can harm your overall profitability and shares what listeners can expect from reading his books."If you get an objection, it doesn't necessarily mean the patient doesn't want to go ahead." - Ashley LatterThis week on T-Bone Speaks Dentistry Podcast:How Ashley got started in dental sales and case acceptance.Why Ashley agreed to teach sales to dentists.What "ethical sales" means and how he taught it in a course.The big mistakes dentists are making when it comes to case acceptance.Why making services cheaper won't result in more patients.How dentists can improve how they approach money and payments.Knowing the right price for each service and each patient.What dentists should do when handling rejections due to cost.Our Favorite Quotes:"Small reductions can make a massive impact to your net profit." - Ashley Latter"Make time each day to ring your patients at home." - Ashley Latter"Rapport builds trust." - Ashley Latter"If you don't find out what the concern is, you can't overcome the objection." - Ashley LatterConnect With Ashley Latter:Ashley Latter’s Official WebsiteBook: Don’t Wait for the Tooth Fairy – How to Communicate Effectively & Create the Perfect Patient Journey in your Dental PracticeBook: The Dental Practice “Jugglers”Book: You Are Worth It: Feel Comfortable Communicating your Fees & Achieve the Income your Services DeserveSubscribe, Connect & Share Your Favorite EpisodesThanks for tuning into this week’s episode of T-Bone Speaks Dentistry.  For more great content and helpful tips to grow your dental practice, visit our website. Follow us on Facebook and LinkedIn, subscribe on YouTube, and don’t forget to share your favorite episodes!

“85% of your success in a consultation comes down to communication and attitude and only 15% to your technical skills,” explains Ashley Latter, an internationally-acclaimed dental business coach with more than 30,000 hours of coaching under his belt. In this episode, he answers the following questions:• What are the main mistakes that dentists make in their communication?• How can you successfully build rapport with new patients?• What are concrete steps that every dentist should take to increase case acceptance?Looking to increase case acceptance in your practice? Then this is surely an episode not to miss.

Link for Facebook Event: https://www.facebook.com/events/542594396941334?ref=newsfeedDentists Who Invest Podcast Episode 8 - Communication and Sales with Ashley Latter.This content references an opinion only and is purely for information purposes. It is not intended for investment advice. Any and all liability for any exchange of money ends with oneself. Please seek the advice of an accredited professional for investment advice. All content represents an opinion only.

Fern Lloyd, Videographer, talks to Ashley Latter, Dental Business Coach, about the importance of customer service in the post lockdown world and the dos and don'ts to getting it right. What you’ll hear: Is getting customer service right more important now than ever What does customer service look like in the post-lockdown world What key things should practices now be doing to ensure they are delivering excellent customer service What extra services could be offered What should be avoided at all costs. Who should listen: All dental professionals.

Would you like to be the number one go-to person or company in your industry? When you potential clients contacting you to do business with you on your terms and your fees? If so, then this podcast is for you. Ashley Latter started his business coaching career in 1993 working for the legendary Dale Carnegie Training Organisation. Today his Ethical Sales and Communication programme has been attended by tens of thousands in the Dental and Orthodontic industry across 14 countries. Dentists have travelled from India, Australia and all over Europe to his Training Centre in Manchester to take his courses. During this interview I will be talking to Ashley about his five proven strategies that have helped dominate his marketplace.

Would you like to be the number one go-to person or company in your industry? When you potential clients contacting you to do business with you on your terms and your fees? If so, then this podcast is for you. Ashley Latter started his business coaching career in 1993 working for the legendary Dale Carnegie Training Organisation. Today his Ethical Sales and Communication programme has been attended by tens of thousands in the Dental and Orthodontic industry across 14 countries. Dentists have travelled from India, Australia and all over Europe to his Training Centre in Manchester to take his courses. During this interview I will be talking to Ashley about his five proven strategies that have helped dominate his marketplace.

Ashley Latter talks about what you can be doing right now amid COVID-19 lockdown ahead of current restrictions being lifted. With practical tips and advice, he highlights the importance of utilising this time wisely ahead of reopening post-lockdown. What you’ll hear today: How to create COVID-19 maintenance checklists What to include in your re-opening preparation How to identify tasks by viewing your practice objectively Who should listen: All practice owners and managers. Recorded on 4th May 2020

Ashley speaks to Les Jones about how he is dealing with the current crisis. How to use time away from your patients constructively and the importance of routine to maintain health and mental wellbeing. He covers utilising the time away from consultations to increase communications resulting in strengthened relationships, education and enhanced patient loyalty. What you'll hear today: How to communicate and how frequently to do this - What channels to use and how often you should use these Effective time management to ring fence clients - Where to focus your time to keep patients in the loop Target audience and added value - Who do you target and how to make content relevant to them. Who should listen: All practice managers and owners Recorded on 30th March 2020  

There are some people in the dental landscape who really need no introduction.Even more reason, in my opinion, to get behind the scenes with Ash and find out where he comes from and how his extraordinary career developed as THE go to guy for communication skills training in dentistry.I’m going to let you into a secret - back in the summer, Ash cycled the 26 miles each way from his house to mine, so that we could record the first version of this interview.Can you imagine my horror when I realised that the technology had let me down and our conversation was lost?I offered to travel over to Ash’s training centre in North Manchester to start again - he graciously combined a personal trip to South Manchester to arrive back in The Barrow Bunker for take-two and here we have it.Ash shares with us his career pathway from humble beginnings selling on a market stall in Liverpool to taking a leap of faith by enrolling on a sales training programme, after he had walked into the trainer's office to complain that delegates were parking outside his house.From there, the pupil became a teacher and achieved #1 ranking in his organisation for UK sales and top 5 globally.Along the way, Ash developed a lifelong appetite for learning and shares with us how and why that happened by a swimming pool in the USA. A defining moment.Eventually, the call of independence enticed him into setting up his own business, then a series of equally chance encounters produced just 2 dentists who attended one of his courses in 1998.The rest is history and (as we say) after 20+ years of hard work, he has become an overnight and international success.This isn’t just the story of one lad from Manchester who did well for himself, it’s also how Ash has literally changed the lives of thousands of people along the way - a story that will inspire every business owner.Enjoy listening to me chatting with one of my best mates in business.

Hello, this is Chris Barrow introducing you to October 2019's “Two Reds” podcast with my friend Ashley Latter and I want to start with a bit of an apology to our guest.   You see, Ashley came back from an Invisalign course recently and told me “I met this amazing dentist called Mark Hughes - we need to get him on the podcast, the listeners will love his story.”   So my apology is that I’ve known Mark for at least 15 years and have no excuse for not having mentioned him to Ashley before - sorry Mark, you are such an obvious choice, I’m kicking myself.   So here we have the engaging story of a young boy raised in Derry, Northern Ireland during “The Troubles” and learning to survive in a world full of danger from an early age.   Mark shares with us his journey from there to Dublin, to qualify as a dentist at the beautiful Trinity College and then (as so many of his contemporaries did) travelling to London to really learn dentistry by spending 3.5 years in the NHS system.   From there, one would have expected a transition into the private sector but Mark can (and does) surprise those around him and his next adventure was an extended trip around the world, taking in Latin America, New Zealand, Australia and South East Asia - even, at some stages, getting a bit of practice in for his clinical skills.   Eventually back in London, he bought a tired Covent Garden practice in 1997 and, you might say, learned the pleasure and pain of ownership.   But then came a life-changing moment when he was offered the opportunity to move to a prestigious Harley Street address in Marylebone and took the plunge.   What happened next was the evolution of both the Harley Street Dental Studio and, latterly, multi-location Group - one of the more famous high-end UK dental businesses of the early 21st Century.   At the moment, Mark is once more reinventing himself, having moved out of the hustle of Central London into the Buckinghamshire countryside and he has recently committed to another 4,500 sq ft development - this time a joint venture with a plastic surgeon to deliver an holistic range of health and beauty services.   Never a dull moment and Mark is very generous in sharing with us many of the “mountains, valleys and missiles” of his journey.   I’ll warn you - this is one of the longest podcasts Ashley and I have recorded - but we are confident that your time will fly listening, as it did for us.

Episode 4-38 What Ethical Sales with Ashley Latter Shared Practices goes international and brings on a infectious accent to talk about how your dental office should be thinking about sales. We are proud to have Ashley Latter of international fame on the show. Ashley has prior experience with the Dale Carnegie organization and now runs his own dental sales training business.  Ever had the tough patient that can't seem to ever get over how expensive dentistry is? You start feeling sorry for yourself because maybe that patient is right, dentistry is too expensive. Ashley comes on the show to whip you into shape! Make you see the value that you are adding into people's lives! Repairing function, treating them well, and showing them the right journey that they should travel along to a healthier mouth.  Ashley believes that the team needs to be shown that they are in sales -- ethical sales -- and making those sales is HELPING patients. You'll be able to find the patient's that are in the right point in their journey by asking three simple questions. Ashley leaves us with how dentist's can learn so much from visiting high end restaurants and made me realize I have to take my wife to Ruth Chris!   Bio  Ashley Latter started his business coaching career working for the legendary Dale Carnegie Training Organization. He was a four-course instructor and an International Master Trainer. He traveled extensively worldwide, coaching delegates to become trainers. This is the highest position that can be bestowed on a Dale Carnegie careerist. In 1997 two dentists took part on Ashley’s Two Day Ethical Sales and Communication Program in Manchester. Since then, tens of thousands of delegates, comprising of dentists, orthodontists, treatment coordinators, specialists, and other team members have now taken this program in fourteen countries worldwide. Ashley has soon delivered over 26,000 hours of business coaching to the dental industry all over the world. He is simply the best at empowering dentists, orthodontists, and their teams to communicate with their patients. Ashley has a unique process which includes sharing proven strategies and coaching delegates in a fun and positive way, allowing them to develop new skills, behaviors, and increased levels of self-confidence. This process allows for improved performance in practice and improved results. Ashley has written three books including, ‘Don’t Wait for the Tooth Fairy,’ and ‘You Are Worth it’ He has also contributed to the Dental Masters Series Show Resources Dr. Ashley Latter Dental Practice Management Dr. Latter’s courses Contact Dr. Latter

Ashley Latter explains the benefits of recording video testimonials with your patients. He talks through how you can use them and shares his advice on how best to approach patients to take part. What you’ll hear: How a video testimonial can help you overcome objections from patients How to utilise the law of reciprocation when asking for testimonials The best time to approach patients to provide a testimonial Who should listen: Dentists who want to build their patient base Practice managers looking to create marketing materials for their practice

Dealing with price objections can be extremely challenging, especially when a patient is shopping around.  Ashley Latter shares proven strategies to help you develop your unique selling points and increase your case acceptance without having to compromise on fees. What you’ll hear: The importance of showing empathy with patients who present cheaper options Questions to establish if a quote really is ‘like for like’ How to promote your unique selling points.   Who should listen: Dentists who offer specialist treatments and private treatments Team members who present costs to patients.

Ashley Latter explains why obtaining referrals is the easiest way of growing your patient numbers and shares his expert advice on how to discuss this with your current patients. What you’ll hear: Common reasons that prevent dentists from asking for referrals and how to overcome them The three main benefits of asking for referrals A basic script to help you open conversations with your patients How to utilise the law of reciprocation   Who should listen: Dentists who want to grow their patient base New dentists who are building their patient base

Ashley Latter explains the reasons why many dentists find it difficult to discuss fees with patients. He suggests easy to implement ways to overcome these difficulties and illustrates what can happen if you don’t. What you’ll hear: Why Dentists find talking fees challenging Reasons why 90% of patients don’t buy on price The danger to your nett profit by reducing the fees in your head  How to feel more comfortable discussing fees with self confidence Who should listen: Young dentists new to discussing fees All dentists who want to become more comfortable discussing fees

Catherine owns an Orthodontic Practice in Wakefield, which is an industrial town in the North of England. She is also the most driven person you will ever meet. During the last 10 years, she has taken six individual courses with Ashley Latter and has also been a member of his year-long Entrepreneur Group. There is so much to take away from this interview and I promise your pen will not stop writing You will discover; How to grow a Private Practice in a very typical North Yorkshire working-class town. The importance of getting your team on board and how to get your team to buy into your ideas. This, on idea alone, is worth the 40-minute investment listening to the podcast. Why you need to continually develop yourself and your team How to remain positive when times are tough The importance Treatment Co-coordinators in your Practice and How to create a well-oiled sales operation AND MUCH MORE   Contact Chris and Ashley Chris Barrow Ashley Latter

Ashley Latter has helped hundreds of dentists worldwide with his ethical approach to motivate patients to accept beneficial treatment, WITHOUT reducing your fees.  He shares with Dr Lance Timmerman his shared passion for Manchester music AND dentistry. Be sure to visit www.AshleyLatter.com and his YouTube channel to hone your communication skills! And don't miss his THREE presentations at the AACD convention in Chicago!

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter interview Jas Gill, a Dentist in Slough. Episode Length: 43 minutes, 08 seconds In This Episode: 04:35 - Tell us about yourself 10:24 - Why did you choose Slough? 12:41 - Why do you get so many 6 Month Smile patients? 14:36 - Do you work with a Treatment Coordinator? 18:14 - What marketing methods draw your patients? 19:39 - How and when do you ask for referrals? 23:07 - What about competition? 25:59 - How have you created opportunities with implants? 32:03 - How did Ashley choose to bring in Jas? 36:25 - Talk about 2018 39:55 - What advice would you give to a new dentist? Contact Us Chris Barrow Ashley Latter Moonlight Dental Orthodontic Confidence + Quality = Cases  

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter are back with a review of 2017, looking forward to 2018, dealing with the scarcity mentality and learning how to say no. Episode Length: 34 minutes, 10 seconds In This Episode: 02:02 - Ashley - The 3 highlights of 2017 07:08 - Chris - The 3 highlights of 2017 15:58 - Learning how to say no 24:23 - Dealing with negative reviews 26:09 - What we are looking forward to in 2018 Contact Us Chris Barrow Ashley Latter  

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS295.mp3] Podcast: Download | Play in new window/mobile device Running Time: 64 minutes Your telephone is the single most important piece of equipment in your dental office because it is the conduit through which your patients flow into your practice! …  

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter interview Ushma Vaidya, Marketing Manager for a micro-corporate in the UK. In This Episode: 00:58 - What have Chris and Ashley been up to? 07:33 - Introducing Ushma Vaidya 12:28 - Ushma's background 14:58 - A real recruiting story 21:38 - Managing eight practices as a Marketing Manager 24:58 - The secrets of a successful Facebook practice page 31:04 - Dr. Richard Glover 33:00 - The use of video in practice marketing 39:00 - Marketing ROI Resources Treetops Dental Surgery Facebook page Contact Us Chris Barrow Ashley Latter Ushma Vaidya

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter interview Deepa Vakil, Principal Dentist at Dental at Media City UK. In This Episode: 02:01 - Hello Deepa! 08:56 - Day 1 of a new practice 11:25 - Looking back over the past three years 13:28 - Concrete Advice for building rapport 14:46 - How to ask for referrals 17:14 - Secrets to success 19:00 - Where do you find prospective staff? 20:58 - Couples in business 23:13 - What does the week look like? 24:50 - Why do you work so hard? 27:25 - More about referrals 28:11 - Why refer to Dental at Media City? 31:03 - What's your demographic? 32:50 - Approach to business hours? 34:12 - How do you keep your staff happy? 35:07 - Imagine six years from now 37:21 - What advice would you give a young dentist?   Resources Dental at Media City UK Contact Us Chris Barrow Ashley Latter  

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter discuss their recent travels, how to manage taking time off and how to ask for referrals. In This Episode: 0:00:Bridges over not so troubled waters. 0:26:Updates from Chris and Ashley. 3:58:Ashley and Chris discuss their philosophies on taking time off. 7:41:Chris gives an update on his adventures in Oman. 22:18:The best moments of the Oman trip. 26:20:Ashley talks about his Australia and Chicago events. 29:02:What didn't translate culturally for Ashley during his international events. 32:59:Let's talk about referrals. 36:44:The reasons why dentists don't ask for referrals. 40:34:Still the best way to ask for a referral. 45:05:Your business chair 45:45:Chris and Ashley ask for podcast referrals 47:23:Two Reds are Better than One at The Dentistry Show Resources Influence - The Psychology of Persuasion by Robert B. Cialdini Contact Us Chris Barrow Ashley Latter    

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter discuss how to increase your sales and profitability. Chris and Ashley put on their dental garb and discuss techniques they could use as dentists to increase their profitability. In This Episode: 0:00:Chris and Ashley in the Barrow Bunker. 2:13:Ashley comments on Chris' library. 5:31:Ashley recommends an interview of Harvey Mackay by Jay Abraham. 8:05:The concept of doubling your sales and profitability. 11:28:Ashley's take on how to increase profitability. 20:32:Chris' take on how to increase profitability. 36:46:How to solve the unanswered phone issue. 43:21:Back to the Two Reds 44:30:Chris and Ashley offer homework for the podcast listener. Resources Swim With the Sharks Without Being Eaten Alive - Harvey Mackay The Ultimate Entrepreneur with Jay Abraham Show 76 - The Legend, Harvey Mackay That's Where the Money is - John Dillinger Contact Us Chris Barrow Ashley Latter        

Welcome to this episode of Two Reds are Better than One, Chris Barrow and Ashley Latter interview Guy Levine. Guy Levine is the CEO and Founder of Return on Digital. Guy is the CEO and Founder of Return. He started his Internet career by founding an internet business at 17 and exiting 1 year later during the .com boom. He has not looked back since. Return on Digital was created in 2008. Their specialties include Search Engine Optimisation, Pay Per Click Management, Social Media, Conversion Rate Optimisation and Content Marketing. In This Episode: 3:48:How Chris and Guy Met 7:54:How Ashley and Guy Met 10:24:Guy's Journey from 18 to 37 15:13:Guy discusses Search Engine Optimisation 17:14:Good to Great 20:16:Guy's Journey - Part 2 25:29:How did Guy get through tough times 28:44:Who is ROD's typical client? 29:40:What should a dentist do for advertising? 33:49:Ashley picks Guy's brain about dental websites 42:05:How important are reviews? 42:48:What advice does Guy offer for 37 year old entrepreneurs? 45:55:What advice does Guy have for baby boomers? 47:16:What was Guy's number 1 idea? 48:45:How to keep your team motivated 53:05:What will Guy look like when he's Ashley's age? 53:57:Everything Guy Levine knows about Hawaiian BBQ Contact Us Chris Barrow Ashley Latter Guy Levine    

In 1997, two Dentists took part on Ashley’s Ethical Sales & Communication Programme and since then, over 10,500 delegates have now taken this Programme world-wide. This programme is legendary in the U.K. Dental World and is probably the most sought after programme in Dentistry today. Ashley has delivered this programme in 14 different countries, including Estonia, Serbia Canada, five times in the USA.   Apart from the Ethical Sales & Communication Programme, Ashley delivers other programmes including creating a World Class Patient Journey, Creating a High Performance Team, High Impact Presentation Skills Programme and Reception Programme-How to Turn Telephone Enquiries into Appointments. Ashley also works with a very forward group of dentists and Orthodontists on the Serious Players Club, which is an Entrepreneur group   Ashley is the author of Helping patients to say YES,  Don’t Wait for the Tooth Fairy-How to Communicate effectively & Create the Perfect Patient Journey & You are Worth it- Communicate your fees with self-confidence & Achieve the income your services deserve He also wrote a chapter in Dental Masters and has written hundreds of articles. In 2014, Ashley got voted number 12 in top 150 most influential people in UK Dentistry and he was the only overseas speaker at the 100th Dutch Dental Conference, which was opened by the King of Holland.   Ashley has now delivered over 23,000 hours of Business Coaching to the Dental Industry all over the world. Simply he is the best at getting Dentists and their teams to communicate with their patients, which results in a world class patient journey, more patients saying YES to treatment plans and increased profits for the Practices.   Ashley’s new book, You’re Worth it - How to communicate fees with self confidence & achieve the income your services deserve, is available at www.AshleyLatter.com

Most dentists are really good at what they do but they're lost in finding the right words to communicate what they do to potential clients. Addressing this problem has become our featured guest's raison d'etre. Ashley Latter is arguably one of the most famous dental coach in the United Kingdom. With over 24 years of […] The post DB Podcast 05 : Learn to Sell Ethically with Mr Ashley Latter appeared first on Dentistry Blogger.

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS229.mp3] Podcast: Download | Play in new window/mobile device Running Time: 56 minutes Ashley Latter is a returning guest on the Thriving Dentist Show and a brilliant authority on ethical sales training for Dentists. In this Thriving Dentist Show interview …  

•What is Ethical Sales? •Some of the biggest mistakes Dentists make in their communication  •My eight step process •Why dentists find it challenging discussing fees with their patients •What is important in order to hear a "yes" more often  •Why technical skills are important, it only accounts for a small percentage in hearing a yes from your patients •Why everyone in the practice is involved in sales  In 1997, two Dentists took part on Ashley’s Ethical Sales & Communication Programme and since then, over 8500 delegates have now taken this Programme world-wide. This programme is legendary in the U.K. Dental World and is probably the most sought after programme in Dentistry today. Ashley has delivered this programme in 14 different countries, including Estonia, Serbia Canada, five times in the USA.  Apart from the Ethical Sales & Communication Programme, Ashley delivers other programmes including creating a World Class Patient Journey, Creating a High Performance Team, High Impact Presentation Skills Programme and Reception Programme-How to Turn Telephone Enquiries into Appointments. Ashley also works with a very forward group of dentists and Orthodontists on the Serious Players Club, which is an Entrepreneur group Ashley is the author of Helping patients to say YES, Don’t Wait for the Tooth Fairy-How to Communicate effectively & Create the Perfect Patient Journey & You are Worth it- Communicate your fees with self-confidence & Achieve the income your services deserve He also wrote a chapter in Dental Masters and has written hundreds of articles. In 2014, Ashley got voted number 12 in top 150 most influential people in UK Dentistry and he was the only overseas speaker at the 100th Dutch Dental Conference, which was opened by the King of Holland.  Ashley has now delivered over 23,000 hours of Business Coaching to the Dental Industry all over the world. Simply he is the best at getting Dentists and their teams to communicate with their patients, which results in a world class patient journey, more patients saying YES to treatment plans and increased profits for the Practices. Purchase Ashley Latter’s new books “Don’t Wait for the Tooth Fairy” and “You are Worth It" at www.ashleylatter.com/books and get a free copy of his new DVD “How Good Practices Become Extraordinary Practices” (Offer valid from November 23rd to November 29th).   www.ashleylatter.com Ashley@thesellingcoach.com

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS190.mp3] Podcast: Download | Play in new window/mobile device Running Time: 54 minutes Gary’s amazing friend, Ashley Latter is back by popular demand! Ashley has been a guest on the Thriving Dentist Show in the past and his interviews have …  

Do you and your team struggle in discussing fees with patients? Ashley Latter is the author of the book: You are Worth It: Feel Comfortable Communicating Your Fees and Achieve the Income Your Services Deserve. Ashley is an expert in sales and communication as it relates to dentistry.  Check out his Ethical Dental Sales course, books and numerous other practice resources here:   HTTP://WWW.ASHLEYLATTER.COM/

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS136.mp3] Podcast: Download | Play in new window/mobile device Running Time: 47:22 min Increasing case acceptance is a goal for every Thriving Dentist. Ashley Latter is known worldwide for teaching ethical sales and communication skills to Dentists. In this information-packed …  

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS108.mp3] Podcast: Download | Play in new window/mobile device Running Time: 45:22 min Discussing fees with patients is a topic that many Dentists struggle with. Recently, Ashley Latter wrote a book titled; You are Worth It: Feel Comfortable Communicating Your Fees …  

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS064.mp3] Podcast: Download | Play in new window/mobile device Running Time 48:25   Communication is a challenge for many Dentists yet mastering communication and case presentation skills are an absolute must if you are going to have a Thriving practice. Recently, Gary had …