The Writing Guy

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A daily exploration of the written word from a seasoned writer and writing skills trainer, taking in persuasion, therapy, rhythm, poetry, grammar, voice and spirit.

Scott Keyser


    • Sep 21, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 7m AVG DURATION
    • 225 EPISODES


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    Latest episodes from The Writing Guy

    Episode 225, the true meaning of Commitment

    Play Episode Listen Later Sep 21, 2022 7:35


    The world recently lost a special woman whose lifelong commitment to duty gives the lie to this much-abused, over-used word.

    Episode 224. A mother's death

    Play Episode Listen Later Mar 30, 2022 6:20


    A piece of beautiful writing by Thich Nhat Hanh about his mother's death.

    Episode 223, Strictly Come Dancing, Strictly Come Writing

    Play Episode Listen Later Dec 19, 2021 9:19


    Moved and inspired by the final of the BBC 'Strictly Come Dancing' show, Scott draws parallels between writing and dance.

    Episode 222, 17 things James is gonna change about his writing

    Play Episode Listen Later Dec 17, 2021 9:23


    I'm buzzing after a wildly successful coaching session with a client. In this episode you get to hear the 17 things James is gonna change about his writing (SDK - Spelling Doesn't Kount). Ta-daa!

    Episode 221, writing and mindset

    Play Episode Listen Later Dec 16, 2021 8:08


    Inspired by a successful session coaching a client in persuasive writing, Scott shares how together they turned a sow's ear of an email into a silk purse.

    Episode 220, the origin of 'protest'

    Play Episode Listen Later Dec 9, 2021 7:24


    On the day that he celebrated a life lost and took to the streets to help preserve hard won freedoms, Scott looks at the origins of 'protest'.

    Episode 219, switching mindset

    Play Episode Listen Later Dec 2, 2021 8:28


    Want a safe, legal way to shift your mindset fast? Plus the Word of the Day, courtesy of Susie Dent.

    Episode 218, client feedback on my rhetorica writing techniques

    Play Episode Listen Later Nov 25, 2021 4:35


    Having whittled rhetorica down to 15 simple techniques (from 21), I've just had further endorsement from a client of their power.

    Episode 217, the four readability stats

    Play Episode Listen Later Nov 23, 2021 7:46


    These are the four readability ratios that bid writers et al should track religiously to improve their writing.

    Episode 216, how multi-coloured is your writing?

    Play Episode Listen Later Nov 22, 2021 7:05


    Inspired by James Knight's iMA colour-based language system, Scott invites you to write in a way that appeals to all four colours.

    Episode 215, The Myth of Professionalism

    Play Episode Listen Later Nov 19, 2021 5:21


    Explode the Myth by writing plain English and using its five benefits.

    Episode 214, curing 'technical noise' in your bids

    Play Episode Listen Later Nov 18, 2021 6:03


    3 quick and easy ways to humanise factual, technical text in your bid responses. (The evaluator will love you forever.)

    Episode 213, what a bid client took away from a day's coaching with me

    Play Episode Listen Later Nov 2, 2021 7:40


    Besides a lovely testimonial, Scott shares what his coachee will change about her bid writing.

    Episode 212, George Monbiot's brilliance on how capitalism is killing the planet

    Play Episode Listen Later Oct 31, 2021 11:15


    A leading light on the climate crisis, Monbiot espouses a new approach for living within planetary boundaries.

    Episode 211, three dimensions of world-class bids

    Play Episode Listen Later Oct 28, 2021 9:07


    Inspired by a great coaching day with a client, Scott shares three vital aspects of a well written bid.

    Episode 210, Agincourt 1415

    Play Episode Listen Later Oct 26, 2021 9:15


    Scott indulges his love of history and poetry to recite his own poem, 606 years and one day after Henry V's famous victory.

    Episode 209, on St Crispin's Day, celebrating Agincourt (1415) and Chaucer (1400)

    Play Episode Listen Later Oct 25, 2021 9:37


    Indulging his love of Shakespeare, Scott recites the famous St Crispin's Day speech from 'Henry V'.

    Episode 208, the oppositional language of protest

    Play Episode Listen Later Oct 24, 2021 10:34


    Scott reads and comments on the language of the Saturday Guardian's article 'Forces of nature'. The article looks at the impact of arrest on climate protesters, including long-time activist and actress, Jane Fonda.

    Episode 207, 'sh*t', a visceral word used with power

    Play Episode Listen Later Oct 23, 2021 9:15


    Scott looks at the origins of this ancient, Germanic word and Brian Cox's use of it on BBC's 'Question Time' to stop two politicians squabbling.

    Episode 206, a common grammar mistake: the comma splice

    Play Episode Listen Later Oct 20, 2021 8:51


    Scott attempts to explain this increasingly common error, and gives three ways of resolving it.

    Episode 205, wanna write flabby, flaccid, paunchy emails to clients?

    Play Episode Listen Later Oct 19, 2021 10:58


    Scott shares Before and After versions of email snippets, from a recent client webinar.

    Episode 204, why does rhythm affect humans so powerfully?

    Play Episode Listen Later Oct 15, 2021 9:13


    Walking: humans have walked the earth for millions of years. It's in our DNA. Scott muses about the link between rhythm and persuasive writing.

    Episode 203, 1066 and its impact on our language

    Play Episode Listen Later Oct 14, 2021 7:24


    Today is the 955th anniversary of the Battle of Hastings in 1066. Scott chronicles its impact on English and its marker as the end of the Anglo-Saxon era.

    Episode 202, the power of a simple, elemental idea

    Play Episode Listen Later Oct 13, 2021 9:06


    Moved by a message from 'The 12 Week Year's' Brian Moran, Scott explores the impact of an elemental idea wrapped up in a simple question.

    Episode 201, two magic words to sprinkle over your writing

    Play Episode Listen Later Oct 12, 2021 8:18


    Scott reminds us of the magical power of two simple, personal words to use in our writing.

    Episode 200, the noble warriors who are peaceful water protectors

    Play Episode Listen Later Oct 11, 2021 12:59


    To celebrate episode 200, Scott reads a letter from a native American arrested (and shot with rubber bullets) for peacefully protesting against a pipeline that will move 760,000 gallons of tar sands oil a day from Alberta to Lake Superior.

    Episode 199, more nature writing to soothe your soul

    Play Episode Listen Later Oct 10, 2021 9:56


    On World Mental Health Day, Scott reads a short extract from Robert Macfarlane's book 'The Old Ways'.

    Episode 198, recognising nature's beauty through language

    Play Episode Listen Later Oct 9, 2021 8:55


    Scott reads Robert Macfarlane's introduction to 'The Old Ways', hailed as one of the great works of nature writing.

    Episode 197, pain engages prospects

    Play Episode Listen Later Oct 8, 2021 8:42


    Rather than 'we-ing' all over the prospect, Scott asserts that showing we understand their pain points is a better way to get their attention.

    Episode 196, Jerusalem 2.0

    Play Episode Listen Later Oct 7, 2021 4:35


    On National Poetry Day, Scott shares his draft poem inspired by William Blake's iconic hymn, on the subject of choice.

    Episode 195, Boris Johnson's party conference speech

    Play Episode Listen Later Oct 6, 2021 11:44


    Vying to be among the first people in the world to comment on today's speech, Scott looks at the PM's consummate and amusing use of language and rhetoric.

    Episode 194, an icon of music and language turns 70 today

    Play Episode Listen Later Oct 5, 2021 9:42


    Scott celebrates the 70th birthday of an outspoken music legend.

    Episode 193, how to write actions and benefits, outcomes or results

    Play Episode Listen Later Oct 4, 2021 6:00


    Scott sharpens the grammatical difference between writing actions and benefits.

    Episode 192, Keir Starmer's missed opportunity

    Play Episode Listen Later Sep 30, 2021 9:13


    Scott laments the Labour Party leader's uninspiring keynote speech, which failed to blend the radical and the reasonable, to mix fire with ice.

    Episode 191, plain English, and a limerick inspired by Welsh beauty

    Play Episode Listen Later Sep 29, 2021 7:32


    Scott corrects the Business Secretary's wordiness and shares a saucy limerick about Welsh gorse.

    Episode 190, the artist's investment in their art

    Play Episode Listen Later Sep 28, 2021 4:32


    Inspired by a poster outside a shop in Aberaeron, Wales, Scott reflects on what buying a piece of art means.

    Episode 189 George W Bush's welcome letter to the new President, Barack Obama

    Play Episode Listen Later Sep 26, 2021 8:19


    George Dubya's personal, heartfelt letter to the new President in January 2009 partly rehabilitates my opinion of the outgoing one.

    Episode 188, the story's (first) climax

    Play Episode Listen Later Sep 23, 2021 10:09


    In his final reading from 'The Old Man and The Sea', Scott recounts the old man's harpooning of the magnificent fish

    Episode 187, the great fish surfaces for the first time ('The Old Man and The Sea')

    Play Episode Listen Later Sep 22, 2021 10:32


    In praise of Hemingway's evocative style, Scott reads a short passage from this wonderful story.

    Episode 186, Hemingway's economical style

    Play Episode Listen Later Sep 21, 2021 6:06


    Scott reads a paragraph from 'The Old Man and The Sea' as an example of how the Nobel Prize-winning writer broke the cult of difficulty.

    Episode 185, the simplicity of 15 writing techniques

    Play Episode Listen Later Sep 20, 2021 7:24


    Scott muses on why an attendee of a recent workshop who posted his writing confidence as 9 out of 10 had revised it down to 2 by the end of the morning!

    Episode 184, the power of rhythm

    Play Episode Listen Later Sep 18, 2021 10:16


    Scott unpicks the meter and rhythm of a famous nursery rhyme, then plays fast and loose with it.

    Episode 183, 9/11

    Play Episode Listen Later Sep 11, 2021 9:35


    On the 20th anniversary of the attack on the Twin Towers, Scott recites his poem '9/11', inspired by a recent visit to the Ground Zero museum.

    Episode 182, compassion

    Play Episode Listen Later Sep 9, 2021 6:10


    Inspired by caring for his mother as she convalesces, Scott looks at the origin of this ancient word.

    Episode 181, JRR Tolkien

    Play Episode Listen Later Sep 2, 2021 11:00


    Scott commemorates the 2 September 1973 death of the great John Ronald Reuel Tolkien who transported millions of readers to Middle Earth and beyond.

    Episode 180, neurologically engaging writing (!)

    Play Episode Listen Later Aug 31, 2021 9:19


    Scott rails against the biggest barrier to writing Human: nounitis.

    Episode 179, A Midsummer Night's Dream in Cambridge

    Play Episode Listen Later Aug 31, 2021 9:59


    Scott shares his experience of a magical play in the magical setting of the King's College Fellows Garden.

    Episode 178, nailing your elevator pitch

    Play Episode Listen Later Aug 26, 2021 7:56


    Helping a leadership coach client, Scott unpicks the all-important 'soundbite' that all leaders and business owners should have.

    Episode 177, hear the voice of a Victorian costermonger

    Play Episode Listen Later Aug 25, 2021 9:39


    Reading from Henry Mayhew's 'London Labour & The London Poor', Scott introduces us to a 19th century street-seller who sold peaches to the Prince of Naples.

    Episode 176, the sad history of St Giles, London

    Play Episode Listen Later Aug 24, 2021 10:33


    After joining the climate change protests in Central London, Scott explores the sorrowful history of St Giles, an area notorious for disease, deprivation and depravity.

    Episode 175, the origin of 'taboo'

    Play Episode Listen Later Aug 22, 2021 6:09


    Hard on the heels of yesterday's episode on the unmentionable c-word, Scott uncovers the etymology of the word 'taboo'.

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